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And we might invite you to do a webinar to build on the subject.</p> </div> </div> </div> </div> <div class="u-pb-80 section-border-bottom"> <div class="grid u-pt-24 u-tb-pt-0 u-mb-56"> <div class="header-cta center"> <h4 class="txt-highlight">Too Much to Read?</h4> <h3 class="center">Watch this Video to Understand Our Editorial Flow & Increase Your Chances of Getting Published.</h3> </div> </div> <div class="grid center"> <div class="grid-center__8"> <div class="media-video u-my-0"> <iframe loading="lazy" src="about:blank" width="640" height="360" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen data-rocket-lazyload="fitvidscompatible" data-lazy-src="https://player.vimeo.com/video/397191637"></iframe><noscript><iframe src="https://player.vimeo.com/video/397191637" width="640" height="360" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></noscript> </div> </div> </div> </div> <div id="blogCalendar" class="section-main bg-brand-color-light-gray section-border-bottom"> <div class="grid u-mb-56"> <div class="header-cta center"> <h4 class="txt-highlight">These are the themes for 2024:</h4> <h3 class="center">We have content themes that guide what gets published. Make sure you pick one, if you want your piece to be published.</h3> </div> </div> <div class="grid"> <div class="flex flex-wrap"> <div class="grid__12 grid__3--tb u-mb-24 bg-brand-color-white br4 dropshadow-light-blue center"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/breaking-silos.jpg" alt="Breaking Silos In A/B Testing" class="br4 br0--bottom full-width" width="229" height="111"> <div class="u-py-24 u-px-24"> <p class="u-my-0 bold">Breaking Silos In <br>A/B Testing</p> </div> </div> <div class="grid__12 grid__3--tb u-mb-24 bg-brand-color-white br4 dropshadow-light-blue center"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/advanced-customer-research.jpg" alt="Understanding A/B Testing Stats" class="br4 br0--bottom full-width" width="229" height="111"> <div class="u-py-24 u-px-24"> <p class="u-my-0 bold">Understanding <br>A/B Testing Stats</p> </div> </div> <div class="grid__12 grid__3--tb u-mb-24 bg-brand-color-white br4 dropshadow-light-blue center"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/learning-from-experimentation.jpg" alt="Getting Executive Buy-In For Experimentation" class="br4 br0--bottom full-width" width="229" height="111"> <div class="u-py-24 u-px-24"> <p class="u-my-0 bold">Getting Executive Buy-In <br>For Experimentation</p> </div> </div> <div class="grid__12 grid__3--tb u-mb-24 bg-brand-color-white br4 dropshadow-light-blue center"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/work-team-349.jpg" alt="Communication in Experimentation Teams" class="br4 br0--bottom full-width" width="229" height="111"> <div class="u-py-24 u-px-24"> <p class="u-my-0 bold">Communication in Experimentation Teams</p> </div> </div> </div> </div> </div> <div class="section-main"> <div class="grid u-mb-56"> <div class="header-cta center"> <h4 class="txt-highlight">HERE IS WHAT GETTING PUBLISHED ON OUR BLOG MEANS:</h4> </div> </div> <div class="grid"> <div class="grid flex flex-wrap items-center"> <div class="grid__12 grid__6--dt u-mb-48 u-dt-mb-0"> <div class="card u-pa-24 dropshadow-1"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/ga-retweet-post.jpg" alt="Official Google Analytics retweet" width="519" height="525"> <h5 class="brand-color-dark-black u-mt-24">This is an example where the official Google Analytics account picked up a guest post on the Convert blog by Phillip Koo of Fluent.</h5> <h5 class="brand-color-dark-black u-mb-0">PS: In case you’re wondering what magic Phillip wove, <a href="/blog/optimization/mobile-vs-desktop-conversion-rates-unexpected-gains-from-google-analytics/">here</a> is the article. </h5> </div> </div> <div class="grid__12 grid__6--dt u-pa-0 u-dt-pa-24"> <ul class="u-mb-0"> <li class="lead u-mb-24">The chance of being retweeted by brands like Google.</li> <li class="lead">The chance to get boosted on Facebook. Yes, if our tribe loves your stuff, we will boost your post to reach even more people. </li> </ul> </div> </div> </div> </div> <div data-wpr-lazyrender="1" class="section-main u-pt-0"> <div class="grid"> <div class="grid__12"> <blockquote class="customers-slider" data-flickity='{ "cellAlign": "left", "contain": true, "adaptiveHeight":true, "freeScroll": false, "freeScrollFriction": 0.2}'> <div class="grid flex flex-wrap flex-row-reverse items-center" style="width: 100%;"> <div class="grid__12 grid__8--tb u-mb-56 u-tb-mb-0"> <h3 class="brand-color-pink">Working with Convert on blog was started with my outreach and they responded very dearly.</h3> <p class="lead brand-color-copy-gray"> The conversation went well and I submitted an article which went live within a few days. I was eagerly waiting to work with Convert and that came true. </p> <p class="lead brand-color-copy-gray"> My article got a great response from the audience of Convert and I would love to work with the team again and again. </p> </div> <div class="grid__12 grid__4--tb u-tb-pr-48"> <div class="center"> <img width="120" height="120" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20120%20120'%3E%3C/svg%3E" class="circle u-mb-12" alt="Ashwini Dave" data-lazy-src="https://www.convert.com/wp-content/themes/olympus/img/ashwini-dave.jpg"><noscript><img width="120" height="120" src="https://www.convert.com/wp-content/themes/olympus/img/ashwini-dave.jpg" class="circle u-mb-12" alt="Ashwini Dave"></noscript> <h4 class="brand-color-pink bold u-my-0">Ashwini Dave</h4> <p class="u-mt-0 u-mb-12 brand-color-dark-black">Marketing, Acquire</p> </div> </div> </div> <div class="grid flex flex-wrap flex-row-reverse items-center" style="width: 100%;"> <div class="grid__12 grid__8--tb u-mb-56 u-tb-mb-0"> <h3 class="brand-color-pink">In my six year experience of guest posting and collaborating with editors it’s safe to say that there was no other like Convert.com</h3> <p class="lead brand-color-copy-gray"> A very unique and streamlined experience with zero time-waste. With their detailed ‘write for us’ page you can instantly see what they expect from you as a guest writer, and what you are getting in return. </p> <p class="lead brand-color-copy-gray"> One other huge thing is the content calendar, it tells you roughly what topic they want to cover for each coming month, with enough wiggle space to make the topic your own. Until that point the process is automated, and if your topic catches the eye of editors they will help you with the finalization. The editing team is very responsive and diligent, and they guide you through the rest of the process. </p> <p class="lead brand-color-copy-gray"> Truly a one of a kind experience. </p> </div> <div class="grid__12 grid__4--tb u-tb-pr-48"> <div class="center"> <img width="120" height="120" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20120%20120'%3E%3C/svg%3E" class="circle u-mb-12" alt="Daniel Bishop" data-lazy-src="https://www.convert.com/wp-content/themes/olympus/img/daniel-bishop.jpg"><noscript><img width="120" height="120" src="https://www.convert.com/wp-content/themes/olympus/img/daniel-bishop.jpg" class="circle u-mb-12" alt="Daniel Bishop"></noscript> <h4 class="brand-color-pink bold u-my-0">Daniel Bishop</h4> <p class="u-mt-0 u-mb-12 brand-color-dark-black">Marketing, <a href="https://www.reallysimplesystems.com/" target="_blank" rel="nofollow noopener">ReallySimpleSystems</a></p> </div> </div> </div> </blockquote> </div> </div> </div> <div data-wpr-lazyrender="1" class="section-main bg-brand-color-light-gray section-border-bottom"> <div class="grid u-mb-56"> <div class="header-cta center"> <h4 class="txt-highlight">SETTING THE EXPECTATIONS:</h4> </div> </div> <div class="grid"> <div class="grid-center__9"> <ul class="u-mb-0 brand-color-dark-black"> <li class="lead u-mb-24">We only accept <b>blog drafts</b>. Please submit the final draft as a Google Drive document using the form on this page to be considered for publishing. No exceptions!</li> <li class="lead u-mb-24"> We understand that it takes time and effort to create quality content. So we request you to please: <ul> <li>Ensure that your post topic aligns with the content themes for the calendar of the year (<a href="#blogCalendar" class="autoscrolling">shared above</a>)</li> <li>Ensure that your draft respects <a href="#guidelines" class="autoscrolling">these guidelines</a></li> </ul> </li> <li class="lead u-mb-24">For every blog draft, we will get back to you with a <b>first response within 3 to 5 BUSINESS DAYS</b>. We value your contribution.</li> <li class="lead u-mb-24">Once your draft is added to our calendar, our content team may make changes to your blog for better fit with our writing style. We will also add meta-data and recommended resources.</li> <li class="lead u-mb-24">In respect of the new Google guidelines, your author bio links and all outbound links in the blog body will be no-follow. Please make sure these links are relevant and useful. Otherwise they will be removed.</li> <li class="lead u-mb-24">Being search engine friendly is a top requirement for the guest posts that go live on <a href="/blog/">convert.com/blog</a>.</li> <li class="lead u-mb-24">We will also reserve the right to borrow snippets from your article to create quote cards and social posts. This will be extra exposure for your content.</li> <li class="lead u-mb-24">When the post goes live, someone from Content Publishing will email you the URL of the piece. Feel free to inquire about the publish date of your blog if you want to stay updated.</li> <li class="lead">We will amplify the reach of your post through social sharing, in our CRO focused newsletter and even within the company.</li> </ul> </div> </div> </div> <div data-wpr-lazyrender="1" id="guidelines" class="section-main section-border-bottom section-callout"> <div class="grid center u-mb-24"> <div class="header-cta"> <h2>Convert SEO & Content Guidelines for Guest Posts</h2> <p>Being search engine friendly is a top requirement for the guest posts that go live on <a href="/blog/" target="_blank" rel="noopener noreferrer">convert.com/blog</a>.</p> <h5>If you're working on one, please note the following:</h5> </div> </div> <div class="grid u-mb-56"> <div class="grid-center__8"> <div class="card u-pa-32"> <div class="flex items-center u-mb-24"> <i class="icon-highlight lnr-document u-mr-12"></i> <h4 class="u-my-0 bold brand-color-dark-black">Writing For Us?</h4> </div> <ul class="u-mb-0 u-pa-0"> <li class="u-mb-8">Choose a main keyword for the post that's relevant to the CRO niche.</li> <li class="u-mb-8">Use it in the <b class="brand-color-dark-black">headline</b> you're crafting.</li> <li class="u-mb-8">Write a 70 character meta title with the main keyword in it. This keyword should (preferably) be towards the start of the title.</li> <li class="u-mb-8">Write a 170 to 200 character meta description with the main keyword in it.</li> <li class="u-mb-8">The main keyword and at least <b class="brand-color-dark-black">3 to 5 variations</b> of it should be found in the body of your article.</li> <li class="u-mb-8">Learn about LSI at <a href="https://lsigraph.com/" target="_blank" rel="noopener noreferrer">https://lsigraph.com/</a>.</li> <li class="u-mb-8">Have H2 and H3 headings. We love listicles when done right.</li> <li class="u-mb-0">Link out to at least 2 quality external sites which add value to the content. Don't use the main keyword as the anchor text.</li> </ul> </div> </div> </div> <div class="grid u-mt-80 u-mb-56"> <div class="grid center"> <div class="header-cta"> <h2>Here are 10 Basic Guidelines for Approval</h2> </div> </div> </div> <div class="grid flex flex-wrap"> <div class="grid__6--dt grid__6--tb grid__12--mb card u-pa-24 u-tb-pa-40 u-mb-24 flex"> <b class="bold brand-color-green u-mr-24 h3">1</b> <div> <p class="u-my-0">Your content should be at least 1200 words. If you're writing on a topic that's more of a "How to" /tutorial, pairing it down to about 600 words is acceptable.</p> </div> </div> <div class="grid__6--dt grid__6--tb grid__12--mb card u-pa-24 u-tb-pa-40 u-mb-24 flex"> <b class="bold brand-color-green u-mr-24 h3">2</b> <div> <p class="u-my-0">Please add real world examples, numbers and references to support bullet points, if your article is about tactics to implement/execute a particular strategy. For example - we don't want to talk about personalization and why it is important. We would like to see examples of personalizations that work (or miss the mark) instead.</p> </div> </div> <div class="grid__6--dt grid__6--tb grid__12--mb card u-pa-24 u-tb-pa-40 u-mb-24 flex"> <b class="bold brand-color-green u-mr-24 h3">3</b> <div> <p class="u-my-0">Make an impression in the first paragraph. Use powerful stats. Cite research. Don't start a long winded story. Your intro is your chance to hook - make it work. This is non-negotiable.</p> </div> </div> <div class="grid__6--dt grid__6--tb grid__12--mb card u-pa-24 u-tb-pa-40 u-mb-24 flex"> <b class="bold brand-color-green u-mr-24 h3">4</b> <div> <p class="u-my-0">Our team does edits to every post. This aligns your content with our brand, if needed. But do give your posts a thorough edit before submission. </p> </div> </div> <div class="grid__6--dt grid__6--tb grid__12--mb card u-pa-24 u-tb-pa-40 u-mb-24 flex"> <b class="bold brand-color-green u-mr-24 h3">5</b> <div> <p class="u-my-0">Make sure your draft has at least two quality images, or screenshots (as applicable).</p> </div> </div> <div class="grid__6--dt grid__6--tb grid__12--mb card u-pa-24 u-tb-pa-40 u-mb-24 flex"> <b class="bold brand-color-green u-mr-24 h3">6</b> <div> <p class="u-my-0">Please include at least one quote from an authority in the field that you are writing about.</p> </div> </div> <div class="grid__6--dt grid__6--tb grid__12--mb card u-pa-24 u-tb-pa-40 u-mb-24 flex"> <b class="bold brand-color-green u-mr-24 h3">7</b> <div> <p class="u-my-0">Please make sure that your bio has just one link back to your preferred site. Any hyperlinks in the content may be excluded during publishing.</p> </div> </div> <div class="grid__6--dt grid__6--tb grid__12--mb card u-pa-24 u-tb-pa-40 u-mb-24 flex"> <b class="bold brand-color-green u-mr-24 h3">8</b> <div> <p class="u-my-0">Give us your final preference for name, bio, image, and backlink with your blog submission. <b class="brand-color-dark-black">Because of our schedule, we can't make changes to articles that have been published</b>.</p> </div> </div> <div class="grid__6--dt grid__6--tb grid__12--mb card u-pa-24 u-tb-pa-40 u-mb-24 u-tb-mb-0 flex"> <b class="bold brand-color-green u-mr-24 h3">9</b> <div> <p class="u-my-0">Core optimization content and real test data are ALWAYS preferred. <b class="brand-color-dark-black">If you write a piece about the merits of Two-Tailed Testing. Or the 5 things about statistical significance testers overlook</b> - we'll (probably) boost your content on social.</p> </div> </div> <div class="grid__6--dt grid__6--tb grid__12--mb card u-pa-24 u-tb-pa-40 u-mb-24 u-tb-mb-0 flex"> <b class="bold brand-color-green u-mr-24 h3">10</b> <div> <p class="u-my-0">We will share the URL with you once your post goes live. Feel free to send an email to <a href="mailto:trina@convert.com">trina@convert.com</a> and ask about your content publish date. We will answer ASAP.</p> </div> </div> </div> </div> <div data-wpr-lazyrender="1" id="intro" class="section-main section-border-bottom"> <div class="grid u-pt-24 u-tb-pt-0 u-mb-56"> <div class="header-cta center"> <h3 class="center">INDUSTRY EXPERTS WHO HAVE CREATED CONTENT WITH CONVERT</h3> </div> </div> <div class="grid"> <a class="br3 dropshadow-light-blue flex grid__12 grid__1-5--tb u-pa-8 u-mb-24" href="https://www.linkedin.com/in/craigsullivan/" target="_blank" rel="noopener noreferrer"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2060%2060'%3E%3C/svg%3E" class="circle u-mr-12" alt="Craig Sullivan" width="60" height="60" data-lazy-src="https://www.convert.com/wp-content/themes/olympus/img/Craig-Sullivan.jpeg"><noscript><img src="https://www.convert.com/wp-content/themes/olympus/img/Craig-Sullivan.jpeg" class="circle u-mr-12" alt="Craig Sullivan" width="60" height="60"></noscript> <div class="flex items-center"> <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="none" viewBox="0 0 24 24" class="u-mr-8"><path fill="#0078BB" d="M0 1.719C0 .769.789 0 1.762 0h20.476C23.21 0 24 .77 24 1.719v20.562c0 .95-.789 1.719-1.762 1.719H1.762C.79 24 0 23.23 0 22.281V1.719Zm7.415 18.372V9.253H3.813v10.838h3.602Zm-1.8-12.318c1.255 0 2.037-.831 2.037-1.872-.023-1.063-.78-1.872-2.014-1.872-1.232 0-2.038.81-2.038 1.872 0 1.041.781 1.872 1.99 1.872h.024Zm7.361 12.318v-6.053c0-.324.024-.648.12-.879.26-.646.852-1.317 1.848-1.317 1.304 0 1.824.993 1.824 2.451v5.798h3.602v-6.216c0-3.33-1.776-4.878-4.146-4.878-1.911 0-2.768 1.05-3.248 1.79v.037h-.024l.024-.037V9.252h-3.6c.046 1.018 0 10.838 0 10.838h3.6Z"/></svg> <b class="small brand-color-dark-black" style="line-height: 1;">Connect with Craig Sullivan</b> </div> </a> <a class="br3 dropshadow-light-blue flex grid__12 grid__1-5--tb u-pa-8 u-mb-24" href="https://www.linkedin.com/in/rgdeboer/" target="_blank" rel="noopener noreferrer"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2060%2060'%3E%3C/svg%3E" class="circle u-mr-12" alt="Ruben De Boer" width="60" height="60" data-lazy-src="https://www.convert.com/wp-content/themes/olympus/img/Ruben-de-Boer.png"><noscript><img src="https://www.convert.com/wp-content/themes/olympus/img/Ruben-de-Boer.png" class="circle u-mr-12" alt="Ruben De Boer" width="60" height="60"></noscript> <div class="flex items-center"> <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="none" viewBox="0 0 24 24" class="u-mr-8"><path fill="#0078BB" d="M0 1.719C0 .769.789 0 1.762 0h20.476C23.21 0 24 .77 24 1.719v20.562c0 .95-.789 1.719-1.762 1.719H1.762C.79 24 0 23.23 0 22.281V1.719Zm7.415 18.372V9.253H3.813v10.838h3.602Zm-1.8-12.318c1.255 0 2.037-.831 2.037-1.872-.023-1.063-.78-1.872-2.014-1.872-1.232 0-2.038.81-2.038 1.872 0 1.041.781 1.872 1.99 1.872h.024Zm7.361 12.318v-6.053c0-.324.024-.648.12-.879.26-.646.852-1.317 1.848-1.317 1.304 0 1.824.993 1.824 2.451v5.798h3.602v-6.216c0-3.33-1.776-4.878-4.146-4.878-1.911 0-2.768 1.05-3.248 1.79v.037h-.024l.024-.037V9.252h-3.6c.046 1.018 0 10.838 0 10.838h3.6Z"/></svg> <b class="small brand-color-dark-black" style="line-height: 1;">Connect with Ruben De Boer</b> </div> </a> <a class="br3 dropshadow-light-blue flex grid__12 grid__1-5--tb u-pa-8 u-mb-24" href="https://www.linkedin.com/in/simongirardin/" target="_blank" rel="noopener noreferrer"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2060%2060'%3E%3C/svg%3E" class="circle u-mr-12" alt="Simon Girardin" width="60" height="60" data-lazy-src="https://www.convert.com/wp-content/themes/olympus/img/Simon-Girardin.jpeg"><noscript><img src="https://www.convert.com/wp-content/themes/olympus/img/Simon-Girardin.jpeg" class="circle u-mr-12" alt="Simon Girardin" width="60" height="60"></noscript> <div class="flex items-center"> <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" 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