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Scale Your Store to 8 Figures & Beyond.</title> <link rel="preload" as="font" href="https://www.convert.com/wp-content/themes/olympus/fonts/maven-pro/MavenPro-Regular.woff2" crossorigin> <link rel="preload" as="font" href="https://www.convert.com/wp-content/themes/olympus/fonts/lato/Lato-Regular.woff2" crossorigin><link rel="preload" data-rocket-preload as="image" href="https://www.convert.com/wp-content/themes/olympus/img/convert-shopify-ab-testing.png" fetchpriority="high"> <meta name="description" content="Optimization and Innovation make up a Shopify store’s growth engine. A/B testing fuels its success. Explore the new playbook for Shopify Plus hyper growth." /> <link rel="canonical" href="https://www.convert.com/shopify-ab-testing/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Shopify AB Testing" /> <meta property="og:description" content="Optimization and Innovation make up a Shopify store’s growth engine. A/B testing fuels its success. Explore the new playbook for Shopify Plus hyper growth." /> <meta property="og:url" content="https://www.convert.com/shopify-ab-testing/" /> <meta property="og:site_name" content="A/B Testing Software" /> <meta property="article:publisher" content="https://www.facebook.com/convert" /> <meta property="article:modified_time" content="2022-03-22T18:14:39+00:00" /> <meta property="og:image" content="https://www.convert.com/wp-content/uploads/2022/03/shopify-ab-testing-meta-image.jpg" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="627" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:image" content="https://www.convert.com/wp-content/uploads/2022/03/shopify-ab-testing-meta-image.jpg" /> <meta name="twitter:site" content="@convert" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.convert.com/shopify-ab-testing/","url":"https://www.convert.com/shopify-ab-testing/","name":"Build a Shopify Plus Growth Engine. 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(**Source: <a href=\"https://www.shopify.com/blog/email-marketing\">Shopify</a>)</p>\n"}},{"@type":"Question","name":"What is the impact of iOS 14 on Shopify Plus stores?","acceptedAnswer":{"@type":"Answer","text":"\n<p>iOS 14 forced Shopify Plus store owners to re-think targeting and PPC traffic. It has been hailed as a step in the right direction where customer privacy is concerned. In the past Apple allowed third party apps to track customer behavior across digital channels. People could opt out of this tracking, but they had to take action and remove themselves. </p>\n\n\n\n<p>As it goes... Not many iPhone and Apple users did this. </p>\n\n\n\n<p>With iOS 14, as soon as the upgrades hit, users were given the choice to opt out of tracking upfront. </p>\n\n\n\n<p>There are 3 key ways in which this change impacted Shopify store owners: </p>\n\n\n\n<ol><li>Pixel based conversion data is both inaccurate and delayed. Before iOS rolled out, store owners would see a 10% to 20% discrepancy between numbers on ad platforms like Facebook and their own analytics suites. Post the roll out, Facebook numbers have plummeted. Stores have adjusted by directly working with Conversion APIs. </li></ol>\n\n\n\n<ol start=\"2\"><li>Campaign budget optimization (CBO) has suffered. CBO allows stores to manage their ad spend more efficiently by allowing the platform to dynamically allocate budget based on real time performance data. With tracking no longer as reliable as it was in the past, CBO has lost its effectiveness, calling for manual adjustments needed to ongoing campaigns. </li></ol>\n\n\n\n<ol start=\"3\"><li>Retargeting audiences have shrunk. This one is a no-brainer. Since more people are choosing to not be tracked, fewer visitors are being bucketed in what has traditionally been the most profitable segment for store owners - returning traffic. </li></ol>\n\n\n\n<p>Even though it may seem like more traffic is the solution to these issues, that is far from the truth. It is like filling water in a leaky bucket. The holes that have been introduced by iOS 14 will continue to render traffic segments less valuable.</p>\n"}}]},{"@type":"WebSite","@id":"https://www.convert.com/#website","url":"https://www.convert.com/","name":"A/B Testing Software","description":"A Visual Website Optimizer Ways to Maximizer High Conversion Rates for eCommerce Agencies","publisher":{"@id":"https://www.convert.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.convert.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.convert.com/#organization","name":"Convert.com","url":"https://www.convert.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.convert.com/#/schema/logo/image/","url":"https://www.convert.com/wp-content/uploads/2021/01/convert-logo-black-transparent.png","contentUrl":"https://www.convert.com/wp-content/uploads/2021/01/convert-logo-black-transparent.png","width":567,"height":122,"caption":"Convert.com"},"image":{"@id":"https://www.convert.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/convert","https://x.com/convert","https://www.linkedin.com/company/convert-com","http://pinterest.com/convertcom/","https://www.youtube.com/channel/UCb3MRutvDELM_843ZJ-5tww"],"publishingPrinciples":"https://www.convert.com/write-for-us/","ethicsPolicy":"https://www.convert.com/conscious-business/","diversityStaffingReport":"https://www.convert.com/jobs/"}]}</script> <link rel='dns-prefetch' href='//js.hs-scripts.com' /> <link rel='dns-prefetch' href='//plausible.io' /> <link rel="alternate" type="application/rss+xml" title="A/B Testing Software » Feed" href="https://www.convert.com/feed/" /> <style id='co-authors-plus-coauthors-style-inline-css' type='text/css'> .wp-block-co-authors-plus-coauthors.is-layout-flow [class*=wp-block-co-authors-plus]{display:inline} </style> <style id='co-authors-plus-avatar-style-inline-css' type='text/css'> .wp-block-co-authors-plus-avatar :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-avatar :where(img){vertical-align:middle}.wp-block-co-authors-plus-avatar:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-avatar.aligncenter{display:table;margin-inline:auto} </style> <style id='co-authors-plus-image-style-inline-css' type='text/css'> .wp-block-co-authors-plus-image{margin-bottom:0}.wp-block-co-authors-plus-image :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-image :where(img){vertical-align:middle}.wp-block-co-authors-plus-image:is(.alignfull,.alignwide) :where(img){width:100%}.wp-block-co-authors-plus-image:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-image.aligncenter{display:table;margin-inline:auto} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! 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>GDPR</a></li> </ul> </li> </ul> <ul class="menu u-pt-80 u-tb-pt-0"> <li><a href="https://app.convert.com/">Login</a></li> <li> <a id="header-freetrial-button" href="#subscribeFreeTrial" class="button button-white-ghost signup_link">Try For Free</a> </li> </ul> </nav> </div> </div> </div> </div> </header> <div class="section-main-hero"> <div class="grid"> <div class="grid__12 grid__6--dt u-mb-48 u-dt-mb-0"> <h1 class="u-mb-8">(Just) More Traffic Won’t Take Your Shopify Plus Store to 8 Figures, 9 Figures, & Beyond.</h1> <p class="u-mb-0 lead">A/B testing your way to better marketing and reliable <br class="dn db--tb"> new revenue streams can.</p> <a href="#initSection" class="autoscrolling button u-mb-12">Explore This Growth Playbook</a> <span class="db brand-color-dark-gray"> <a href="#exploreWorld" class="autoscrolling">Already Testing? We fixed the big <br class="dn db--tb">issues with Shopify optimization.</a> </span> </div> <div class="grid__12 grid__6--dt center"> <img fetchpriority="high" src="https://www.convert.com/wp-content/themes/olympus/img/convert-shopify-ab-testing.png" alt="Convert Shopify A/B Testing" width="552" height="438"> </div> </div> </div> <div id="initSection" class="section-main u-pt-0"> <div class="grid u-mb-56"> <div class="grid-center__8 center"> <h2>Explosive Growth in 2022 Calls For a Growth Engine. Here’s Why.</h2> <p class="u-mb-0"> We get it. It’s hard to leave the familiarity of more traffic = more revenue. Especially when you’ve done so well with the equation. But the path ahead demands more than PPC ads and discount coupons. </p> </div> </div> <div class="grid flex flex-wrap"> <div class="grid__6--dt bg-brand-color-white br4 u-pa-24 u-mb-24 dropshadow-light-blue"> <div > <div> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/percentage-down.svg" alt="Percentage Down Icon" class="u-mb-12" width="50" height="40"> <h3 class="h4 u-my-0 bold">Roas Is At An All-Time Low</h3> </div> <div> <p class="u-my-0">Thanks to iOS 14, pixel based conversions are way off. Your retargeting pool has shrunk. And lookalike audiences have lost their effectiveness. <b>You are spending more money than ever before to get relevant traffic to your site</b>. Plus, when this traffic does convert, there are discrepancies between the numbers in Ad Manager and your Shopify back-end.</p> </div> </div> </div> <div class="grid__6--dt bg-brand-color-white br4 u-pa-24 u-mb-24 dropshadow-light-blue"> <div> <div> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/target-goal.svg" alt="Target Goal Icon" class="u-mb-12" width="50" height="40"> <h3 class="h4 u-my-0 bold">Email Numbers Aren't Accurate</h3> </div> <div> <p class="u-my-0">Mail Privacy Protection (MPP) has skewed your open rates. Using engagement based lists? <b>Your targeting may be questionable and sale emails aren’t raking in as much revenue as they used to</b>.</p> </div> </div> </div> <div class="grid__6--dt bg-brand-color-white br4 u-pa-24 u-mb-24 u-dt-mb-0 dropshadow-light-blue"> <div> <div> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/magnet.svg" alt="Magnet Icon" class="u-mb-12" width="50" height="40"> <h3 class="h4 u-my-0 bold">Retention Is Needed Yet Neglected</h3> </div> <div> <p class="u-my-0">Converting cold traffic is <br class="dn--tb"> <span class="dib bbd tooltip-bubble" data-tooltip="According to research conducted by Bain & Company, acquiring a new customer is 5x to 25x more expensive than activating an existing customer. Profit Well data shows that customer acquisition costs have increased by 50% in the last 5 years. Bottom-line: Solely relying on new buyers destroy profit margins." data-tooltip-width="280px">5x more expensive</span> than getting buyers to purchase again. In fact, 40% of your revenue comes from loyal customers. Traffic fills your funnel with buyers, retention increases the lifetime value of these buyers. You need both for an 8-figure, profitable store. <b> But real retention calls for doing things you haven’t done before - including investing in a brand story and purpose</b>. Shopify retention apps are a band-aid at best.</p> </div> </div> </div> <div class="grid__6--dt bg-brand-color-white br4 u-pa-24 u-mb-24 u-dt-mb-0 dropshadow-light-blue"> <div> <div> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/square-resize.svg" alt="Square Resize Icon" class="u-mb-12" width="50" height="40"> <h3 class="h4 u-my-0 bold">Attribution Sucks</h3> </div> <div> <p class="u-my-0">Your marketing ops is a blackbox. <b>Data from tools don't match up and your team can’t trace revenue back to specific changes or campaigns</b>. If you don’t know what drives more orders, you can’t scale your way to hyper growth. </p> </div> </div> </div> </div> </div> <div class="section-main"> <div class="grid flex flex-wrap items-center"> <div class="grid__12 grid__6--dt u-mb-48 u-dt-mb-0"> <h2>A Shopify Growth Engine is <br class="dn db--tb">Fueled by A/B Testing</h2> <p class="bold u-mb-4">Old Playbook:</p> <p class="u-mt-0 u-mb-4">Traffic = Revenue.</p> <p class="u-mt-0">Conversion rates rarely increase.</p> <p class="bold u-mb-4">New Playbook:</p> <p class="u-mt-0 u-mb-4">Optimization + Innovation = Growth Engine.</p> <p class="u-my-0">Where A/B testing is the scientifically valid tool that makes this engine <br class="dn db--tb">repeatable, reliable and profitable.</p> </div> <div class="grid__12 grid__6--dt center"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/old-new-playbook.png" alt="Old vs New Playbook" width="400" height="574"> </div> </div> </div> <div class="section-main"> <div class="grid flex flex-wrap"> <div class="grid__12 grid__4--dt bg-brand-color-white br4 u-pa-24 dropshadow-light-blue u-mb-36"> <div class="flex flex-column h-100 justify-space-between"> <div class="u-mb-24"> <h3 class="h4 u-my-0 bold brand-color-cta">Optimization</h3> <p class="u-my-0">Optimization is the science of making things better. A/B testing lets you introduce small (or large) changes to category pages, best-selling product pages, ads, and landing pages to find versions that convert more of the pricey PPC traffic through superior buying experiences.</p> </div> <div> <a href="/case-studies/swanky-agency/" class="u-my-0 button tooltip-bubble tooltip-bubble--center" data-tooltip="See how A/B testing increased revenue per visitor by 26% for a Shopify Plus store with a large volume of PPC traffic.">See Optimization In Action</a> </div> </div> </div> <div class="grid__12 grid__4--dt bg-brand-color-white br4 u-pa-24 dropshadow-light-blue u-mb-36"> <div class="flex flex-column h-100 justify-space-between"> <div class="u-mb-24"> <h3 class="h4 u-my-0 bold brand-color-cta">Innovation</h3> <p class="u-my-0"> Fear of failure caps innovation. A/B testing reduces the cost of failing. See your big ideas in action, without committing any build resource. Implementation happens (only) after solutions prove their potential in a controlled environment. </p> <p class="u-my-0">So you either find effective ways to address challenges like retention… or you find out what doesn't work for your audience and cut your losses right away.</p> </div> <div> <a href="/case-studies/optimize-product-carousel-mintminds/" class="u-my-0 button tooltip-bubble tooltip-bubble--center" data-tooltip="Explore how a massive retailer changed the way product images work on its site through an A/B test, boosting add to carts for new & return visitors by 13%.">See Innovation In Action</a> </div> </div> </div> <div class="grid__12 grid__4--dt bg-brand-color-white br4 u-pa-24 dropshadow-light-blue u-mb-36"> <div class="flex flex-column h-100 justify-space-between"> <div class="u-mb-24"> <h3 class="h4 u-my-0 bold brand-color-cta">Reliability</h3> <p class="u-my-0">Nothing guarantees success! </p> <p class="u-my-0">A/B testing is one of the only science backed ways to peek into the future.</p> <p class="u-my-0">Winning versions of your assets are chosen based on statistical validity. This means when built they have a better shot at producing results you want than gut instinct, random agency suggestions or even competitor research. </p> </div> <div> <a href="/blog/a-b-testing/decode-master-ab-testing-statistics/" class="u-my-0 button tooltip-bubble tooltip-bubble--center" data-tooltip="Why is A/B testing so much better than randomly making changes to your store? Why does A/B testing reduce the risk associated with innovation? Understand">Understand Statistical Significance</a> </div> </div> </div> </div> <div class="grid"> <div class="grid-center__7"> <div class="bg-brand-color-white br4 u-pa-24 dropshadow-light-blue"> <h3 class="h4 u-my-0 bold brand-color-cta">Attributable Success</h3> <p class="u-my-0">A/B testing comes with goals. Make changes and review their impact on conversion rate, cart abandonment, average order value, net revenue, and profit.</p> <p class="u-mt-0 u-mb-48">This is a cleaner, more transparent process with little room for deliberate misinterpretation. If your audience shows you something, believe it. That’s the best strategy. </p> <div class="grid center"> <div class="grid__4--dt u-tb-mt-28 u-mb-24 u-dt-mb-0"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/amazon_logo.svg" alt="Amazon" class="u-mb-12" width="150" height="45"> <p class="u my-0">Runs 12000+ A/B tests every year.</p> </div> <div class="grid__4--dt u-mb-24 u-dt-mb-0"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/etsy_logo.svg" alt="Etsy" class="u-mb-12" width="150" height="45"> <p class="u my-0">Has a culture of continuous experimentation.</p> </div> <div class="grid__4--dt u-tb-mt-16"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/ebay_logo.svg" alt="eBay" class="u-mb-12" width="150" height="45"> <p class="u my-0">Runs more than 1500 A/B tests a year.</p> </div> </div> </div> </div> </div> </div> <div data-wpr-lazyrender="1" id="exploreWorld" class="section-main bg-brand-color-light-gray"> <div class="grid"> <div class="grid-center__7"> <h2>Pumped to Hit Those 8 Figures?<br> Explore the World of Shopify A/B Testing with Convert Experiences.</h2> <h3>A Decade of CRO Experience in an App Tailored for the Shopify Plus Community. </h3> <p>From a custom Shopify Plus app that makes installation and revenue tracking a breeze, to low impact on page load times, to a vetted community of CRO experts who understand how to scale a store to 8 figures, 9 figures and beyond… Convert Experiences is designed to be a comprehensive solution for Shopify Plus optimization.</p> </div> </div> <div class="grid u-mb-56"> <div class="grid-center__7"> <div class="bg-brand-color-white brand-color-gray br3 u-pt-32 u-pb-60 u-px-32 dropshadow-light-blue"> <div class="customers-slider" data-flickity='{ "cellAlign": "left", "contain": true, "adaptiveHeight":true, "freeScroll": false, "freeScrollFriction": 0.2}'> <blockquote class="u-my-0 no-blockquote relative u-pt-56 u-pl-56 u-tb-pt-80 u-tb-pl-80 full-width"> <img width="183" height="187" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20183%20187'%3E%3C/svg%3E" alt="Blockquote Icon" class="absolute" style="top: 0; left: 0; z-index: 0;" data-lazy-src="https://www.convert.com/wp-content/themes/olympus/partials/components/blockquote/blockquoute-icon.png"><noscript><img width="183" height="187" src="https://www.convert.com/wp-content/themes/olympus/partials/components/blockquote/blockquoute-icon.png" alt="Blockquote Icon" class="absolute" style="top: 0; left: 0; z-index: 0;"></noscript> <p class="lead relative">Convert Experiences is the most superior solution on the market today for A/B testing for eCommerce stores. They provide top-notch customer support, accurate statistics and advanced features that cannot be found in any other A/B testing solution.</p> <div class="flex items-center u-mt-40"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2080%2080'%3E%3C/svg%3E" class="circle u-mr-28" alt="Francis Teo" width="80" height="80" data-lazy-src="/wp-content/uploads/2018/05/francis-teo.jpg"><noscript><img src="/wp-content/uploads/2018/05/francis-teo.jpg" class="circle u-mr-28" alt="Francis Teo" width="80" height="80"></noscript> <div> <div class="u-mb-8"> <span class="h4 bold brand-color-pink">Francis Teo</span> </div> <div> <a href="https://www.bluelambda.com/" target="_blank" rel="noopener noreferrer"> <img class="presenter-logo" data-src="/wp-content/uploads/2017/12/bluelambda-300x50.png" alt="Blue Lambda" width="120"> </a> </div> </div> </div> </blockquote> <blockquote class="u-my-0 no-blockquote relative u-pt-56 u-pl-56 u-tb-pt-80 u-tb-pl-80 full-width"> <img width="183" height="187" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20183%20187'%3E%3C/svg%3E" alt="Blockquote Icon" class="absolute" style="top: 0; left: 0; z-index: 0;" data-lazy-src="https://www.convert.com/wp-content/themes/olympus/partials/components/blockquote/blockquoute-icon.png"><noscript><img width="183" height="187" src="https://www.convert.com/wp-content/themes/olympus/partials/components/blockquote/blockquoute-icon.png" alt="Blockquote Icon" class="absolute" style="top: 0; left: 0; z-index: 0;"></noscript> <p class="lead relative">We often work with relatively small retailers who have grown rapidly with low technology costs. The fact that we can integrate Convert with Shopify Plus and test in such a short space of time, with relatively low capital outlay, is SUPER attractive to our core audience base.</p> <div class="flex items-center u-mt-40"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/sean-clanchy.jpg" class="circle u-mr-28" alt="Sean Clanchy" width="80" height="80"> <div> <div class="u-mb-8"> <span class="h4 bold brand-color-pink">Sean Clanchy</span> </div> <div> <a href="https://swankyagency.com/" target="_blank" rel="noopener noreferrer"> <img class="presenter-logo" data-src="https://www.convert.com/wp-content/themes/olympus/img/swanky-logo-black.png" alt="Swanky" width="90" height="30"> </a> </div> </div> </div> </blockquote> </div> </div> </div> </div> <div class="compare-plans grid u-mb-56"> <table id="tableStickyRows" class="table-with-sticky-rows"> <thead class="bg-brand-color-light-gray"> <tr class="compare-plans__section-title"> <th style="width: 20%;"> </th> <th style="width: 15%;"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/companies/convert.svg" alt="Convert Experiences" width="96"; height="21"> </th> <th style="width: 15%;"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/companies/google-optimize-logo.svg" alt="Google Optimize" width="96"; height="21"> </th> <th style="width: 15%;"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/companies/VWO-Logo.svg" alt="VWO" width="96"; height="21"> </th> </tr> </thead> <tbody> <tr class="compare-plans__section-title bg-brand-color-light-gray bold"> <td class="compare-plans__feature-support" colspan="4">SUPPORT</td> </tr> <tr> <td class="compare-plans__feature-support">Clear documentation on how to integrate GO with Shopify</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Clear documentation on how to conduct split testing with GO / Shopify</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td>Some documentation</td> </tr> <tr> <td class="compare-plans__feature-support">Phone Support</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td>With Pro and Enterprise plans</td> </tr> <tr> <td class="compare-plans__feature-support">Chat/email support</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr class="compare-plans__section-title bg-brand-color-light-gray bold"> <td class="compare-plans__feature-support" colspan="4">FEATURES</td> </tr> <tr> <td class="compare-plans__feature-support">Track multiple stores</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Split test Shopify themes</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">MVT on Shopify</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Split URL Testing</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Test product pricing</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Test product pages</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Test Shopify menus</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Test Product Collections</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Test Shopify search pages</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Create and track buyer behaviour goals</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Track audience segments based on attributes</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Near 1 click integration with Shopify</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-remove-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Dynamic checkout button tracking</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Cohort Analysis</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Customer Lifetime Value</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Product page tagging</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Collection page tagging</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr class="compare-plans__section-title bg-brand-color-light-gray bold"> <td class="compare-plans__feature-support" colspan="4">REVENUE TRACKING</td> </tr> <tr> <td class="compare-plans__feature-support">Manual tracking code</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Automatic GA e-commerce revenue tracking</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Revenue tracking via Shopify Webhook</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-remove-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Revenue tracking via advanced tracking platform</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-remove-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Supports Recharge</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Supports Carthook</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Tracking for multi-currency stores</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> </tr> <tr class="compare-plans__section-title bg-brand-color-light-gray bold"> <td class="compare-plans__feature-support" colspan="5">QA</td> </tr> <tr> <td class="compare-plans__feature-support">Virtual card debugging</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-remove-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Live logs</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td>Unknown</td> </tr> <tr class="compare-plans__section-title bg-brand-color-light-gray bold"> <td class="compare-plans__feature-support" colspan="4">PRIVACY</td> </tr> <tr> <td class="compare-plans__feature-support">GDPR compliant revenue code (push revenue rather than send revenue)</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Google Analytics and Tag Manager not required to track</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> </tbody> </table> </div> <div class="section-main compare-plans compare-plans-responsive u-mb-0 u-pb-0"> <div class="grid"> <table class="table-with-sticky-rows responsive-table"> <thead> <tr class="dn"> <th colspan="1"></th> <th> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2096%2021'%3E%3C/svg%3E" alt="Convert Experiences" width="96"; height="21" data-lazy-src="https://www.convert.com/wp-content/themes/olympus/img/companies/convert.svg"><noscript><img src="https://www.convert.com/wp-content/themes/olympus/img/companies/convert.svg" alt="Convert Experiences" width="96"; height="21"></noscript> </th> <th> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2096%2021'%3E%3C/svg%3E" alt="Google Optimize" width="96"; height="21" data-lazy-src="https://www.convert.com/wp-content/themes/olympus/img/companies/google-optimize-logo.svg"><noscript><img src="https://www.convert.com/wp-content/themes/olympus/img/companies/google-optimize-logo.svg" alt="Google Optimize" width="96"; height="21"></noscript> </th> <th> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2096%2021'%3E%3C/svg%3E" alt="VWO" width="96"; height="21" data-lazy-src="https://www.convert.com/wp-content/themes/olympus/img/companies/VWO-Logo.svg"><noscript><img src="https://www.convert.com/wp-content/themes/olympus/img/companies/VWO-Logo.svg" alt="VWO" width="96"; height="21"></noscript> </th> </tr> </thead> <tbody> <tr class="compare-plans__section-title bg-brand-color-light-gray bold"> <td class="compare-plans__feature-support" colspan="4">SUPPORT</td> </tr> <tr> <td class="compare-plans__feature-support">Clear documentation on how to integrate GO with Shopify</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Clear documentation on how to conduct split testing with GO / Shopify</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td>Some documentation</td> </tr> <tr> <td class="compare-plans__feature-support">Phone Support</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td>With Pro and Enterprise plans</td> </tr> <tr> <td class="compare-plans__feature-support">Chat/email support</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr class="compare-plans__section-title bg-brand-color-light-gray bold"> <td class="compare-plans__feature-support" colspan="4">FEATURES</td> </tr> <tr> <td class="compare-plans__feature-support">Track multiple stores</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Split test Shopify themes</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">MVT on Shopify</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Split URL Testing</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Test product pricing</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Test product pages</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Test Shopify menus</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Test Product Collections</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Test Shopify search pages</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Create and track buyer behaviour goals</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Track audience segments based on attributes</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Near 1 click integration with Shopify</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-remove-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Dynamic checkout button tracking</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Cohort Analysis</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Customer Lifetime Value</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Product page tagging</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Collection page tagging</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr class="compare-plans__section-title bg-brand-color-light-gray bold"> <td class="compare-plans__feature-support" colspan="4">REVENUE TRACKING</td> </tr> <tr> <td class="compare-plans__feature-support">Manual tracking code</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Automatic GA e-commerce revenue tracking</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Revenue tracking via Shopify Webhook</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-remove-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Revenue tracking via advanced tracking platform</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-remove-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Supports Recharge</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Supports Carthook</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Tracking for multi-currency stores</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> </tr> <tr class="compare-plans__section-title bg-brand-color-light-gray bold"> <td class="compare-plans__feature-support" colspan="5">QA</td> </tr> <tr> <td class="compare-plans__feature-support">Virtual card debugging</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-remove-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Live logs</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td>Unknown</td> </tr> <tr class="compare-plans__section-title bg-brand-color-light-gray bold"> <td class="compare-plans__feature-support" colspan="4">PRIVACY</td> </tr> <tr> <td class="compare-plans__feature-support">GDPR compliant revenue code (push revenue rather than send revenue)</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> <tr> <td class="compare-plans__feature-support">Google Analytics and Tag Manager not required to track</td> <td><span class="icon-ok-sign"></span></td> <td><span class="icon-remove-sign"></span></td> <td><span class="icon-ok-sign"></span></td> </tr> </tbody> </table> </div> </div> <div class="grid"> <div class="center u-mt-24"> <a id="first-freetrial" href="#subscribeFreeTrial" class="signup_link button u-mb-12">Try Convert In Free Trial</a> <span class="db brand-color-dark-gray">**No CC needed</span> </div> </div> </div> <div data-wpr-lazyrender="1" class="section-main" style="background-image: linear-gradient(-45deg, #da275a,#1E2B3C 50%, #1E2B3C 50%, #0066FF );"> <div class="grid center u-mb-56"> <div class="grid-center__10"> <h2 class="brand-color-white">A/B Testing is the Gold Standard for Rapid Growth. Shopify Stores Have Struggled to Unlock its Full Potential.</h2> </div> </div> <div class="grid flex flex-wrap u-mb-56"> <div class="grid__6--dt brand-color-white ba br4 u-pa-24 u-mb-24"> <div> <div> <h3 class="h4 u-my-0 bold">Clunky A/B Testing Apps</h3> </div> <div> <p class="u-my-0">There are about 6630 apps in the Shopify universe. Less than 10 address A/B testing head on. Most focus on only one aspect of experimentation - like price testing & upsell testing. And all of them degrade <a href="https://speedboostr.com/how-apps-affect-load-speed/" class="brand-color-white dib bbd tooltip-bubble" data-tooltip="This isn't restricted to A/B testing apps. Most Shopify apps impact page load. An independent test showed that 6 Shopify apps increased page load time by 5 seconds." data-tooltip-width="280px">site load times</a> and Google PageSpeed Insight scores. </p> </div> </div> </div> <div class="grid__6--dt brand-color-white ba br4 u-pa-24 u-mb-24"> <div> <div> <h3 class="h4 u-my-0 bold">Restrictive Test Limits</h3> </div> <div> <p class="u-my-0">Many Shopify Plus stores get started with A/B testing on Google Optimize. But this free tool caps the number of simultaneous tests at 5 and active goals at 3, slowing down the pace at which experiments can be run to build your playbook for hyper growth.</p> </div> </div> </div> <div class="grid__6--dt brand-color-white ba br4 u-pa-24 u-mb-24 u-dt-mb-0"> <div> <div> <h3 class="h4 u-my-0 bold">Lack Of Advanced Features</h3> </div> <div> <p class="u-my-0">Looking beyond Shopify specific apps for A/B testing? Affordable tools in the space lack out of the box abilities like theme testing, debugging with real transactions for tests run on key areas like checkouts, one-click integration with Shopify Plus, and granular tracking based on language, location and other demographic data.</p> </div> </div> </div> <div class="grid__6--dt brand-color-white ba br4 u-pa-24 u-mb-24 u-dt-mb-0"> <div> <div> <h3 class="h4 u-my-0 bold">Lack Of Specific Know-How</h3> </div> <div> <p class="u-my-0">This is the biggest factor holding the Shopify Plus community back. The lack of a repository of Shopify centric A/B testing knowledge spanning customer research, hypothesis generation, statistical analysis and learning from tests run to compound the impact on growth.</p> </div> </div> </div> </div> <div class="grid center"> <h2 class="brand-color-white u-pb-56">Convert Experiences Changes That!</h2> </div> <div class="grid u-mb-80"> <div class="grid-center__8 flex--tb items-center justify-center"> <div class="grid-center__8 flex--tb items-center justify-center"> <div class="flex--tb items-center justify-center"> <div class="u-mb-32 u-tb-mb-0"> <div class="u-px-24 center"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/g2c-winter-2023.svg" alt="High Performer Winter 2023" width="93" height="104"> </div> </div> <div class="u-mb-32 u-tb-mb-0"> <div class="u-px-24 center"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/g2c-spring-2023.svg" alt="High Performer Spring 2023" width="93" height="104"> </div> </div> <div class="u-mb-32 u-tb-mb-0"> <div class="u-px-24 center"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/g2c-summer-2023.svg" alt="High Performer Summer 2023" width="93" height="104"> </div> </div> </div> </div> </div> </div> <div class="grid u-mb-56"> <div class="grid-center__10"> <div class="grid flex flex-wrap"> <div class="grid__12 grid__4--tb u-pa-16 bg-brand-color-white br4 u-mb-24"> <div class="flex items-center"> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/web-blue.svg" alt="5000+ Sites Optimized" width="50" height="50"> <b>5000+ Sites Optimized</b> </div> </div> <div class="grid__12 grid__4--tb u-pa-16 bg-brand-color-white br4 u-mb-24"> <div class="flex items-center"> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/security-blue.svg" alt="Gdpr & Privacy Ready" width="50" height="50"> <b>Gdpr & Privacy Ready</b> </div> </div> <div class="grid__12 grid__4--tb u-pa-16 bg-brand-color-white br4 u-mb-24"> <div class="flex items-center"> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/10-years-blue.svg" alt="Over 10 Years In A/B Testing" width="50" height="50"> <b>Over 10 Years In A/B Testing</b> </div> </div> </div> <div class="grid"> <div class="grid-center__8 flex flex-wrap"> <div class="grid__12 grid__6--tb u-pa-16 bg-brand-color-white br4 u-mb-24 u-tb-mb-0"> <div class="flex items-center"> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/layers-blue.svg" alt="50 Billion Experiences Run" width="50" height="50"> <b>50 Billion Experiences Run</b> </div> </div> <div class="grid__12 grid__6--tb u-pa-16 bg-brand-color-white br4"> <div class="flex items-center"> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/world-blue.svg" alt="Only Climate Neutral Certified A/B Testing Tool" width="50" height="50"> <b>Only Climate Neutral Certified A/B Testing Tool</b> </div> </div> </div> </div> </div> </div> <div class="grid"> <div class="center"> <a id="second-freetrial" href="#subscribeFreeTrial" class="signup_link button u-mb-12">Ready To Test Better</a> <span class="db brand-color-white">Try Convert in Free Trial</span> </div> </div> </div> <div data-wpr-lazyrender="1" class="section-main"> <div class="grid"> <div class="grid-center__7"> <div class="br4 u-pa-24 u-mb-24 dropshadow-light-blue"> <div> <div> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/lightening.svg" alt="Lightening Icon" class="u-mb-12" style="width: 75px; height: 75px;"> <h3 class="h4 u-my-0 bold">Lightening Fast Loading</h3> </div> <div> <p class="u-my-0">Convert has a lightweight tracking code that makes it one of the <a href="https://cxl.com/blog/testing-tools-site-speed/" class="dib bbd tooltip-bubble tooltip-bubble--center" data-tooltip="A 2020 updated CXL study pegs Convert as the second fastest client side A/B testing solution.">fastest A/B testing</a> tools out there. Plus, our patent pending <a href="https://www.convert.com/wp-content/uploads/2017/03/How-Convert-Solved-the-Flicker-Effect.pdf" class="dib bbd tooltip-bubble tooltip-bubble--center" data-tooltip="Flickering is a known validity threat. Most A/B testing tools have to compromise fast load times for blinking, or vice versa. Convert's patent pending technology makes it both fast & flicker free.">SmartInsert™ Technology</a> beats flickering.</p> </div> </div> </div> <div class="br4 u-pa-24 u-mb-24 dropshadow-light-blue"> <div> <div> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/infinity.svg" alt="InfinityIcon" class="u-mb-12" width="75" height="75"> <h3 class="h4 u-my-0 bold">Unlimited Tests</h3> </div> <div> <p class="u-mt-0">Run unlimited tests on unlimited sub-domains. Club experiments under projects for a cleaner dashboard and easier progress review. Convert is built to scale your A/B testing program to that critical tipping point of 25 tests a month where you have the momentum to understand exactly where revenue is leaking, and what works for your business.</p> <p>Try out:</p> <div class="flex flex-wrap"> <div class="grid__12 grid__4--tb u-mb-12"> <div class="tooltip-bubble tooltip-bubble--center" data-tooltip="Test between two entirely different pages or even store layouts with multiple themes."> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/traffic-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> <div class="dib bbd">Split Tests</div> </div> </div> <div class="grid__12 grid__4--tb u-mb-12"> <div class="tooltip-bubble tooltip-bubble--center" data-tooltip="Iteratively test multiple sets of changes in each variant of a standard A/B test to understand which combination results in most orders and revenue."> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/id-blue-outline.svg" alt="Visitor Data" width="25" height="25"> <div class="dib bbd">Multivariate Tests</div> </div> </div> <div class="grid__12 grid__4--tb u-mb-12 omega"> <div class="tooltip-bubble tooltip-bubble--center" data-tooltip="Apply the same change across an entire funnel and determine the impact on revenue. Answer questions like 'Do trust symbols work best on checkout pages or across category & product pages?'"> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/time-blue-outline.svg" alt="Visit Times" width="25" height="25"> <div class="dib bbd">Multipage Tests</div> </div> </div> </div> </div> </div> </div> <div class="br4 u-pa-24 u-mb-24 dropshadow-light-blue"> <div> <div> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/target.svg" alt="Target Icon" class="u-mb-12" width="75" height="75"> <h3 class="h4 u-my-0 bold">40+ Targeting Filters</h3> </div> <div> <p class="u-mt-0">Complete control over test targeting. Stack 40+ conditions to create segments by cookies, by time of day, by device, by product category, by goals triggered, and by campaign parameters. Bypass audiences already bucketed in other tests.</p> <p>Target By: </p> <div class="flex flex-wrap"> <div class="grid__6 grid__4--tb u-mb-12"> <div class="tooltip-bubble tooltip-bubble--center" data-tooltip="Includes conditions like Campaign, Medium, Source Name and Keyword. Performance marketers love this."> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/traffic-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> <div class="dib bbd">Traffic Sources</div> </div> </div> <div class="grid__6 grid__4--tb u-mb-12"> <div class="tooltip-bubble tooltip-bubble--center" data-tooltip="Includes conditions like Average time on page, region, visit duration, visitor type, city and language. Ideal for tests that tweak 1:1 messaging."> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/id-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> <div class="dib bbd">Visitor Data</div> </div> </div> <div class="grid__6 grid__4--tb u-mb-12 omega"> <div class="tooltip-bubble tooltip-bubble--center" data-tooltip="Includes conditions like day of week, hour of day and minute. Ideal for testing time sensitive offers."> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/time-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> <div class="dib bbd">Visit Times</div> </div> </div> <div class="grid__6 grid__4--tb u-mb-12 u-tb-mb-0"> <div class="tooltip-bubble tooltip-bubble--center" data-tooltip="Includes conditions like browser version and device category. Ideal for tests to standardize omni channel marketing."> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/code-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> <div class="dib bbd">Systems</div> </div> </div> <div class="grid__6 grid__4--tb u-mb-12 u-tb-mb-0"> <div class="tooltip-bubble tooltip-bubble--center" data-tooltip="Includes conditions like page type, product SKU, product price and product name. Advanced targeting for Ecommerce and Shopify users."> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/tag-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> <div class="dib bbd">Page Tags</div> </div> </div> <div class="grid__6 grid__4--tb"> <div> <img class="u-mr-8" data-src="https://www.convert.com/wp-content/themes/olympus/img/weather-blue-outline.svg" alt="Traffic Sources" width="25" height="25"> Weather </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid"> <div class="center"> <a id="third-freetrial" href="#subscribeFreeTrial" class="signup_link button u-mb-12">Ready For An 8 Figure Store?</a> <span class="db">Try Convert in Free Trial</span> </div> </div> </div> <div data-wpr-lazyrender="1" class="section-main u-mt-0"> <div class="grid flex flex-wrap-reverse items-center u-mb-80"> <div class="grid__12 grid__6--dt u-pa-0 u-dt-pa-24"> <b class="brand-color-dark-black lead">Custom Shopify Plus App</b> <p>Getting started with A/B testing doesn’t get easier than our custom Shopify Plus app. Testers can integrate their stores with the Convert Experiences app and create revenue goals - all without the hours spent debugging the integration and checking report accuracy.</p> <a href="/shopify-ab-testing/shopify-custom-app/" class="bbd dib tooltip-bubble tooltip-bubble--center" data-tooltip="Check out our custom app and its functionalities." data-tooltip-width="148px" target="_blank" rel="noopener noreferrer">Find Out How.</a> </div> <div class="grid__12 grid__6--dt u-mb-24 u-dt-mb-0"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/custom-shopify-plus-app.png" alt="Custom Shopify Plus App" width="552" height="283"> </div> </div> <div class="grid flex flex-wrap items-center u-my-80"> <div class="grid__12 grid__6--dt u-mb-24 u-dt-mb-0"> <div class="relative" style="z-index:2;"> <div class="absolute grid__8 h-100 bg-brand-color-light-blue" style=" top: 0; left: 18%; transform: rotate(5deg); filter: blur(30px);"> </div> <div class="absolute grid__8 h-100 bg-brand-color-light-blue" style=" top: 0; left: 18%; transform: rotate(352deg); filter: blur(16px);"> </div> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/reporting-attribution.png" alt="Reporting & Attribution" width="958" height="516"> </div> </div> <div class="grid__12 grid__6--dt u-pa-0 u-dt-pa-24"> <b class="brand-color-dark-black lead">Reporting & Attribution</b> <p class="brand-color-dark-black">Think visual and layered. Concise experiment summary and goal performance for skimmers. Diggers get to see Percentage Improvement, Visitors, Conversions, Conversion Rate, and Significance level per goal, complete with a graph of these metrics spanning the test duration.</p> <a href="https://www.convert.com/wp-content/uploads/2022/02/Convert-React-report.pdf" target="_blank" rel="noopener" class="button u-my-0">Download A Sample Report</a> </div> </div> <div class="grid flex flex-wrap-reverse items-center u-my-80"> <div class="grid__12 grid__6--dt u-pa-0 u-dt-pa-24"> <b class="brand-color-dark-black lead">4x Faster Support</b> <p class="brand-color-dark-black">We have help articles. But help articles aren’t support. Support’s a verb! And we work hard to meet your expectations. A Convert agent knows the tool like the back of their hand. They’re not reading a script. And any agent you reach is capable of solving your dense, technical problems.</p> </div> <div class="grid__12 grid__6--dt u-mb-24 u-dt-mb-0 u-dt-pa-24"> <div class="grid flex flex-wrap"> <div class="grid__12 grid__6--tb u-pa-8 bg-brand-color-white dropshadow-light-blue br3 u-mb-24"> <div class="center tooltip-bubble tooltip-bubble--center" data-tooltip="It's rewarding for me when I can use our products to guide our customers in the right direction."> <div class="u-mb-8"> <img width="80" height="80" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2080%2080'%3E%3C/svg%3E" class="circle wp-post-image" alt="Shopify AB Testing" decoding="async" data-lazy-srcset="https://www.convert.com/wp-content/uploads/2017/10/George-110.jpg 110w, https://www.convert.com/wp-content/uploads/2017/10/George-110-36x36.jpg 36w, https://www.convert.com/wp-content/uploads/2017/10/George-110-75x75.jpg 75w" data-lazy-sizes="(max-width: 80px) 100vw, 80px" data-lazy-src="https://www.convert.com/wp-content/uploads/2017/10/George-110.jpg" /><noscript><img width="80" height="80" src="https://www.convert.com/wp-content/uploads/2017/10/George-110.jpg" class="circle wp-post-image" alt="Shopify AB Testing" decoding="async" srcset="https://www.convert.com/wp-content/uploads/2017/10/George-110.jpg 110w, https://www.convert.com/wp-content/uploads/2017/10/George-110-36x36.jpg 36w, https://www.convert.com/wp-content/uploads/2017/10/George-110-75x75.jpg 75w" sizes="(max-width: 80px) 100vw, 80px" /></noscript> </div> <div> <b class="brand-color-pink db"> George </b> Customer Success Manager </div> </div> </div> <div class="grid__12 grid__6--tb u-pa-8 bg-brand-color-white dropshadow-light-blue br3 u-mb-24"> <div class="center tooltip-bubble tooltip-bubble--center" data-tooltip="My daily routine spans from navigating the complex and changing landscape of regulatory compliance down to developing technical solutions to help mitigate privacy and security vulnerabilities."> <div class="u-mb-8"> <img width="80" height="80" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2080%2080'%3E%3C/svg%3E" class="circle wp-post-image" alt="Shopify AB Testing" decoding="async" data-lazy-srcset="https://www.convert.com/wp-content/uploads/2018/12/Dionysia.jpg 80w, https://www.convert.com/wp-content/uploads/2018/12/Dionysia-36x36.jpg 36w, https://www.convert.com/wp-content/uploads/2018/12/Dionysia-75x75.jpg 75w" data-lazy-sizes="(max-width: 80px) 100vw, 80px" data-lazy-src="https://www.convert.com/wp-content/uploads/2018/12/Dionysia.jpg" /><noscript><img width="80" height="80" src="https://www.convert.com/wp-content/uploads/2018/12/Dionysia.jpg" class="circle wp-post-image" alt="Shopify AB Testing" decoding="async" srcset="https://www.convert.com/wp-content/uploads/2018/12/Dionysia.jpg 80w, https://www.convert.com/wp-content/uploads/2018/12/Dionysia-36x36.jpg 36w, https://www.convert.com/wp-content/uploads/2018/12/Dionysia-75x75.jpg 75w" sizes="(max-width: 80px) 100vw, 80px" /></noscript> </div> <div> <b class="brand-color-pink db"> Dionysia </b> Head of Integrations / Data Privacy and Information Security Officer </div> </div> </div> </div> <div class="grid flex flex-wrap"> <div class="grid__12 grid__6--tb u-pa-8 bg-brand-color-white dropshadow-light-blue br3 u-mb-24 u-tb-mb-0"> <div class="center u-pa-8 tooltip-bubble tooltip-bubble--center" data-tooltip="My experience in analytics, engineering, and product allows me a 360 view of customer challenges. At Convert I use this skill to troubleshoot technical issues and enable optimization success for our users."> <div class="u-mb-8"> <img width="80" height="80" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2080%2080'%3E%3C/svg%3E" class="circle wp-post-image" alt="Shopify AB Testing" decoding="async" data-lazy-srcset="https://www.convert.com/wp-content/uploads/2022/01/jacob-solis.jpg 120w, https://www.convert.com/wp-content/uploads/2022/01/jacob-solis-36x36.jpg 36w, https://www.convert.com/wp-content/uploads/2022/01/jacob-solis-75x75.jpg 75w" data-lazy-sizes="(max-width: 80px) 100vw, 80px" data-lazy-src="https://www.convert.com/wp-content/uploads/2022/01/jacob-solis.jpg" /><noscript><img width="80" height="80" src="https://www.convert.com/wp-content/uploads/2022/01/jacob-solis.jpg" class="circle wp-post-image" alt="Shopify AB Testing" decoding="async" srcset="https://www.convert.com/wp-content/uploads/2022/01/jacob-solis.jpg 120w, https://www.convert.com/wp-content/uploads/2022/01/jacob-solis-36x36.jpg 36w, https://www.convert.com/wp-content/uploads/2022/01/jacob-solis-75x75.jpg 75w" sizes="(max-width: 80px) 100vw, 80px" /></noscript> </div> <div> <b class="brand-color-pink db"> Jacob </b> Customer Technical Support </div> </div> </div> <div class="grid__12 grid__6--tb u-pa-8 bg-brand-color-white dropshadow-light-blue br3 "> <div class="center tooltip-bubble tooltip-bubble--center" data-tooltip="My passion for web development and problem solving can be traced back to my pre-professional days. Whether at programming competitions like ACM-ICPC or at my first job, I’ve always been passionate about developing web-based solutions. At Convert, I am dedicated to bettering the customer experience with timely assistance and reliable product education."> <div class="u-mb-8"> <img width="80" height="80" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2080%2080'%3E%3C/svg%3E" class="circle wp-post-image" alt="Shopify AB Testing" decoding="async" data-lazy-srcset="https://www.convert.com/wp-content/uploads/2021/06/Poonam-Deshpande.jpeg 160w, https://www.convert.com/wp-content/uploads/2021/06/Poonam-Deshpande-36x36.jpeg 36w, https://www.convert.com/wp-content/uploads/2021/06/Poonam-Deshpande-75x75.jpeg 75w" data-lazy-sizes="(max-width: 80px) 100vw, 80px" data-lazy-src="https://www.convert.com/wp-content/uploads/2021/06/Poonam-Deshpande.jpeg" /><noscript><img width="80" height="80" src="https://www.convert.com/wp-content/uploads/2021/06/Poonam-Deshpande.jpeg" class="circle wp-post-image" alt="Shopify AB Testing" decoding="async" srcset="https://www.convert.com/wp-content/uploads/2021/06/Poonam-Deshpande.jpeg 160w, https://www.convert.com/wp-content/uploads/2021/06/Poonam-Deshpande-36x36.jpeg 36w, https://www.convert.com/wp-content/uploads/2021/06/Poonam-Deshpande-75x75.jpeg 75w" sizes="(max-width: 80px) 100vw, 80px" /></noscript> </div> <div> <b class="brand-color-pink db"> Poonam </b> Customer Technical Support </div> </div> </div> </div> </div> </div> <div class="grid flex flex-wrap items-center u-my-80"> <div class="grid__12 grid__6--dt u-mb-24 u-dt-mb-0"> <p> Each Convert Experiences subscription comes with: </p> <div class="flex items-center u-py-40 u-px-12 bg-brand-color-white dropshadow-light-blue br3 u-mb-24"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/optizent.svg" alt="Optizent" width="80px" height="24px" class="u-mr-24"> A/B Testing & Experimentation for Websites and Marketing Course by Optizent </div> <div class="flex items-center u-py-44 u-px-12 bg-brand-color-white dropshadow-light-blue br3 u-mb-24"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/GoodUI.png" alt="GoodUI Logo" width="74" height="24" class="u-mr-24"> Access To GoodUI </div> <div class="flex items-center u-py-20 u-px-12 bg-brand-color-white dropshadow-light-blue br3"> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/convert-spotify-podcast.jpeg" width="80" height="17" alt="Convert Experiences Podcast Logo" class="u-mr-16"> Eligibility To Join “Convert On Shopify” Community </div> </div> <div class="grid__12 grid__6--dt u-pa-0 u-dt-pa-24"> <b class="brand-color-dark-black lead">Convert On Shopify</b> <p class="lead brand-color-dark-black">A community of data experts, analytics professionals and A/B testing specialists - created by the Shopify Plus community, for the Shopify Plus community. Think of it as an A/B testing focused mastermind where you or your team can exchange ideas, get inspired, and brainstorm roadblocks on your way to a profitable, repeatable growth machine.</p> <a class="bbd" href="https://open.spotify.com/show/6aN3xhyI6jl1yFSDihHdlD?si=B8BBzU8UR0OfqblG5q136Q&nd=1" target="_blank" rel="noopener noreferrer">Swipe optimization secrets from the best testers in DTC</a><br> <a class="bbd" href="/blog/shopify-conversion-optimization/" target="_blank" rel="noopener noreferrer">Read in-depth guides about everything Shopify optimization</a> </div> </div> <div class="grid"> <div class="center"> <a id="fourth-freetrial" href="#subscribeFreeTrial" class="signup_link button u-mb-12">Let’S Grow Your Store</a> <span class="db">Try Convert in Free Trial</span> </div> </div> </div> <div data-wpr-lazyrender="1" class="section-main u-pt-0"> <div class="grid u-mb-56"> <h2>Shopify A/B Testing & Optimization Agency? </h2> <p>We have a suite of features specially designed to maximize and speed up the success you create for your clients.</p> </div> <div class="grid flex flex-wrap u-mb-48"> <div class="grid__6--dt bg-brand-color-white br4 u-pa-24 u-mb-24 dropshadow-light-blue"> <div> <div> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/management.svg" alt="Management Icon" class="u-mb-12" width="75" height="75"> <h3 class="h4 u-my-0 bold">Easy Client Management</h3> </div> <div> <p class="u-my-0">Expand your client base without complications. Dedicate a project to each client and manage all their testing needs within this space. One Convert account is enough for your agency.</p> </div> </div> </div> <div class="grid__6--dt bg-brand-color-white br4 u-pa-24 u-mb-24 dropshadow-light-blue"> <div> <div> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/chart-up.svg" alt="Chart Up Icon" class="u-mb-12" width="75" height="75"> <h3 class="h4 u-my-0 bold">Testing Without Limits</h3> </div> <div> <p class="u-my-0">Clients unwilling to opt for annual contracts & exorbitant pricing? They’ll say yes to our sophisticated features, including the ability to create unlimited projects and test unlimited sub-domains, at affordable self-service rates.</p> </div> </div> </div> <div class="grid__6--dt bg-brand-color-white br4 u-pa-24 u-mb-24 u-dt-mb-0 dropshadow-light-blue"> <div> <div> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/traffic-lights.svg" alt="Traffic Lights Icon" class="u-mb-12" width="75" height="75"> <h3 class="h4 u-my-0 bold">Control Over Traffic</h3> </div> <div> <p class="u-my-0">One account does not mean messy reports and traffic allocation issues. You have the power to distribute account traffic between projects. Bill clients by test velocity and win their trust.</p> </div> </div> </div> <div class="grid__6--dt bg-brand-color-white br4 u-pa-24 u-mb-24 u-dt-mb-0 dropshadow-light-blue"> <div> <div> <img data-src="https://www.convert.com/wp-content/themes/olympus/img/folders.svg" alt="Folders Icon" class="u-mb-12" width="75" height="75"> <h3 class="h4 u-my-0 bold">Control Over Projects</h3> </div> <div> <p class="u-my-0">Shift an experiment in your agency account to your client’s stand-alone account. Or import projects from their set-up to yours. We’ve built our tool with agency migration needs in mind.</p> </div> </div> </div> </div> <div class="grid u-mb-56"> <div id="accordion" role="tablist" class="bg-brand-color-white br4 u-pa-24 u-mb-24 dropshadow-light-blue"> <div role="tab" id="headingOne"> <a class="accordion-toggle collapsed u-py-0 u-px-0" data-toggle="collapse" data-target-id="collapseOne" href="#collapseOne" aria-expanded="true" aria-controls="collapseOne"> <div class="flex items-center"> <div class="flex items-center u-pr-12"> <b class="lead">More Agency Features</b> </div> </div> </a> </div> <div id="collapseOne" class="collapse show flex flex-wrap" role="tabpanel" aria-labelledby="headingOne" data-parent="#accordion"> <div class="grid__6 grid__4--tb u-mb-24 u-dt-mb-0"> <ul class="list-none u-ma-0 u-pa-0"> <li class="flex items-center u-mb-20" style="line-height: 1.5;"> <span class="lnr-checkmark-circle brand-color-cta u-mr-8"></span> Access To Convert On Shopify </li> <li class="flex items-center u-mb-20" style="line-height: 1.5;"> <span class="lnr-checkmark-circle brand-color-cta u-mr-8"></span> Unlimited Projects </li> <li class="flex items-center u-mb-20" style="line-height: 1.5;"> <span class="lnr-checkmark-circle brand-color-cta u-mr-8"></span> Unlimited sub-domains </li> <li class="flex items-center u-mb-20" style="line-height: 1.5;"> <span class="lnr-checkmark-circle brand-color-cta u-mr-8"></span> Unlimited Collaborators </li> <li class="flex items-center u-mb-20" style="line-height: 1.5;"> <span class="lnr-checkmark-circle brand-color-cta u-mr-8"></span> Unlimited Support </li> </ul> </div> <div class="grid__6 grid__4--tb u-mb-24 u-dt-mb-0"> <ul class="list-none u-ma-0 u-pa-0"> <li class="flex items-center u-mb-20" style="line-height: 1.5;"> <span class="lnr-checkmark-circle brand-color-cta u-mr-8"></span> Real Time Test Reports </li> <li class="flex items-center u-mb-20" style="line-height: 1.5;"> <span class="lnr-checkmark-circle brand-color-cta u-mr-8"></span> Collision Detection and Prevention </li> <li class="flex items-center u-mb-20" style="line-height: 1.5;"> <span class="lnr-checkmark-circle brand-color-cta u-mr-8"></span> Data Sources </li> <li class="flex items-center u-mb-20" style="line-height: 1.5;"> <span class="lnr-checkmark-circle brand-color-cta u-mr-8"></span> Customizable permission levels </li> <li class="flex items-center u-mb-20" style="line-height: 1.5;"> <span class="lnr-checkmark-circle brand-color-cta u-mr-8"></span> Ability to allocate traffic to projects </li> </ul> </div> <div class="grid__6 grid__4--tb"> <ul class="list-none u-ma-0 u-pa-0"> <li class="flex items-center u-mb-20" style="line-height: 1.5;"> <span class="lnr-checkmark-circle brand-color-cta u-mr-8"></span> Ability to shift a client projects to agency account </li> <li class="flex items-center u-mb-20" style="line-height: 1.5;"> <span class="lnr-checkmark-circle brand-color-cta u-mr-8"></span> Enterprise Grade Security </li> <li class="flex items-center u-mb-20" style="line-height: 1.5;"> <span class="lnr-checkmark-circle brand-color-cta u-mr-8"></span> Advanced Segmentation & Audiences </li> <li class="flex items-center u-mb-20" style="line-height: 1.5;"> <span class="lnr-checkmark-circle brand-color-cta u-mr-8"></span> <div> <small class="brand-color-dark-black bold">[SPECIAL]</small> Certified Agency Accounts with Extensions </div> </li> </ul> </div> </div> </div> </div> <div class="grid"> <div class="center"> <a id="sixth-freetrial" href="#subscribeFreeTrial" class="signup_link button u-mb-12">Partner With Convert</a> <span class="db">Start a Free Trial</span> </div> </div> </div> <div data-wpr-lazyrender="1" class="section-main u-pt-0"> <div class="grid u-mb-56"> <div class="grid-center__8 center"> <h2>Just Browsing? No Problem.</h2> <p class="u-mb-0">We Create Ungated A/B Testing Resources with Industry Experts.</p> </div> </div> <div class="grid flex flex-wrap"> <div class="relative grid__12 grid__4--dt bg-brand-color-white br4 dropshadow-light-blue u-mb-24 u-dt-mb-0"> <div> <div> <img class="logo" data-src="https://www.convert.com/wp-content/uploads/2022/06/How-to-Optimize-Your-Shopify-Store-using-Convert-Experiences.jpg" width="800" height="360" alt="How to Optimize Your Shopify Store using Convert Experiences"> <h3 class="h4 u-mt-12 u-mb-0 bold u-px-24">How to Optimize Your Shopify Store using Convert Experiences</h3> </div> <div class="u-mb-80 u-pt-24 u-pb-56 u-px-24"> <p class="u-my-0">Do you know the full potential of your Shopify online store? Are you ready to learn how to take your page to the next level, so you can grow your traffic and increase conversions? If you’re a Shopify store owner seeking the right CRO solution for your ecommerce business, you’ve come to the right place!…</p> <a href="https://www.convert.com/blog/shopify-ab-testing/ab-test-shopify-store-convert-experiences/" target="_blank" rel="noopener noreferrer" class="absolute button bg-brand-color-white ba brand-color-black u-mb-0" style="bottom: 24px;">Read Post</a> </div> </div> </div> <div class="relative grid__12 grid__4--dt bg-brand-color-white br4 dropshadow-light-blue u-mb-24 u-dt-mb-0"> <div> <div> <img class="logo" data-src="https://www.convert.com/wp-content/uploads/2022/05/How-to-Find-the-Best-Selling-Angles-For-Your-Shopify-Store-Products.jpg" width="800" height="360" alt="How to Find the Best Selling Angles For Your Shopify Store Products (With Data & A/B Testing)"> <h3 class="h4 u-mt-12 u-mb-0 bold u-px-24">How to Find the Best Selling Angles For Your Shopify Store Products (With Data & A/B Testing)</h3> </div> <div class="u-mb-80 u-pt-24 u-pb-56 u-px-24"> <p class="u-my-0">Source “iPod: 1000 songs in your pocket.” Remember this iconic line? At a time when MP3 players weren’t designed for ease of use and had little storage space, the iPod was an instant hit. But it wasn’t just the product that made people buy. It was the benefit-driven selling angle. Selling angles sell products. But…</p> <a href="https://www.convert.com/blog/shopify-ab-testing/how-to-find-shopify-product-selling-angles-with-ab-testing/" target="_blank" rel="noopener noreferrer" class="absolute button bg-brand-color-white ba brand-color-black u-mb-0" style="bottom: 24px;">Read Post</a> </div> </div> </div> <div class="relative grid__12 grid__4--dt bg-brand-color-white br4 dropshadow-light-blue u-mb-24 u-dt-mb-0"> <div> <div> <img class="logo" data-src="https://www.convert.com/wp-content/uploads/2022/04/The-Entrepreneurs-Guide-to-AB-Testing-on-Shopify-Stores.jpg" width="800" height="360" alt="The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)"> <h3 class="h4 u-mt-12 u-mb-0 bold u-px-24">The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)</h3> </div> <div class="u-mb-80 u-pt-24 u-pb-56 u-px-24"> <p class="u-my-0">So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. Having made it this far, there must…</p> <a href="https://www.convert.com/blog/shopify-ab-testing/ab-testing-on-shopify-guide/" target="_blank" rel="noopener noreferrer" class="absolute button bg-brand-color-white ba brand-color-black u-mb-0" style="bottom: 24px;">Read Post</a> </div> </div> </div> </div> </div> <div data-wpr-lazyrender="1" class="section-main bg-brand-color-light-gray u-pb-0 u-mb-0"> <div class="grid center u-mb-56"> <div class="grid-center__10"> <h2>Frequently Asked Questions About Testing & Shopify Plus:</h2> </div> </div> <div class="grid"> <div class="masonry-grid-2"> <div class="masonry__item u-mb-24"> <div class='brand-color-gray bg-brand-color-white br4 u-pa-24 dropshadow-light-blue'> <div class='brand-color-dark-black'> <div class='u-mb-24' id='what-is-shopify-a-b-testing'> <p class='u-my-0 bold brand-color-dark-black'>What is Shopify A/B Testing?</p> </div> <div> <p>Shopify A/B testing is the science of growing Shopify Plus stores through the strategic use of experimentation to: </p> <ul class="wp-block-list"><li>Improve the conversion rates of existing landing pages, category pages, product pages and ad sets. </li><li>Set up entirely new experiences for customers (like a new retention program or subscription system) without committing resources to hard code the build. This gives you the freedom to try multiple solutions, fail fast, and find what innovations work for your business. </li><li>Shed light on what tactics actually drive more orders and revenue, and the possibility of seeing a positive impact on the store when scaled.</li></ul> </div> </div> </div> </div> <div class="masonry__item u-mb-24"> <div class='brand-color-gray bg-brand-color-white br4 u-pa-24 dropshadow-light-blue'> <div class='brand-color-dark-black'> <div class='u-mb-24' id='what-is-the-conversion-rate-for-shopify'> <p class='u-my-0 bold brand-color-dark-black'>What is the conversion rate for Shopify?</p> </div> <div> <p><meta charset="utf-8">There aren’t any averages for Conversion rates for Shopify across channels. But individually, the conversion rate for email is 4.29%, the conversion rate on search is 3.04%, the conversion rate for direct traffic is 2.93%, and the conversion rate for social media is 1.81%. (**Source: <a href="https://www.shopify.com/blog/email-marketing">Shopify</a>)</p> </div> </div> </div> </div> <div class="masonry__item u-mb-24"> <div class='brand-color-gray bg-brand-color-white br4 u-pa-24 dropshadow-light-blue'> <div class='brand-color-dark-black'> <div class='u-mb-24' id='what-is-the-impact-of-ios-14-on-shopify-plus-stores'> <p class='u-my-0 bold brand-color-dark-black'>What is the impact of iOS 14 on Shopify Plus stores?</p> </div> <div> <p>iOS 14 forced Shopify Plus store owners to re-think targeting and PPC traffic. It has been hailed as a step in the right direction where customer privacy is concerned. In the past Apple allowed third party apps to track customer behavior across digital channels. People could opt out of this tracking, but they had to take action and remove themselves. </p> <p>As it goes… Not many iPhone and Apple users did this. </p> <p>With iOS 14, as soon as the upgrades hit, users were given the choice to opt out of tracking upfront. </p> <p>There are 3 key ways in which this change impacted Shopify store owners: </p> <ol class="wp-block-list"><li>Pixel based conversion data is both inaccurate and delayed. Before iOS rolled out, store owners would see a 10% to 20% discrepancy between numbers on ad platforms like Facebook and their own analytics suites. Post the roll out, Facebook numbers have plummeted. Stores have adjusted by directly working with Conversion APIs. </li></ol> <ol class="wp-block-list" start="2"><li>Campaign budget optimization (CBO) has suffered. CBO allows stores to manage their ad spend more efficiently by allowing the platform to dynamically allocate budget based on real time performance data. With tracking no longer as reliable as it was in the past, CBO has lost its effectiveness, calling for manual adjustments needed to ongoing campaigns. </li></ol> <ol class="wp-block-list" start="3"><li>Retargeting audiences have shrunk. This one is a no-brainer. Since more people are choosing to not be tracked, fewer visitors are being bucketed in what has traditionally been the most profitable segment for store owners – returning traffic. </li></ol> <p>Even though it may seem like more traffic is the solution to these issues, that is far from the truth. It is like filling water in a leaky bucket. 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