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reklaami</span></a>” mõistet kui teised. Käesolev veebileht on koostatud lootuses muuta see mõistetavaks kõigile tasanditele.</p> <p>Lühidalt öeldes on käitumuslik reklaam praktika, mis põhineb internetis surfamisel ja võimaldab brändidel saata reklaami veebikasutajatele, kes nende huvidele vastavad. See on ohutu, läbipaistev ja tarbiljale suunatud tegevus.</p> <p>Käesolev veebileht selgitab täielikult teie valikuvõimalusi ja võimaldab <span style="text-decoration: underline;"><a href="https://www.youronlinechoices.com/ee/opt-out">käitumuslikust reklaamist loobuda</a></span><br /> <br /> <span style="color: #000000; font-size: medium;"><strong><strong>Mis on interaktiivne käitumuslik reklaam?</strong></strong></span><br /> <br /> Interaktiivne käitumuslik reklaam (tuntud ka kui huvipõhine reklaam) on reklaamimisviis, kus teile ja teie huvidele vastav reklaam paigutatakse teie poolt külastatavatele veebilehtedele. Jagatud huvid grupeeritakse eelnevaid veebikülastusi arvesse võttes ja seejärel pakutakse reklaami, mis vastavatele huvidele vastab. Sel viisil saab reklaami muuta võimalikult sobivaks ja kasulikuks.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong><strong>Kuidas see toimib?</strong></strong></span><br /> <br /> Kujutlege, et te plaanite puhkust Roomas. Te külastate Roomat puudutavaid veebilehti ja loete artikleid kohtadest, mida külastada ja kus peatuda. Lugedes järgmisel korral internetis artiklit oma lemmik jalgpallimeeskonna kohta, näete te reklaami “lõuna kahele ühe hinna eest” või autorendi allahindlust Roomas. Teieni jõuab spetsiaalne suunatud reklaami kuna teie ja teie sarnased isikud on näidanud huvi Rooma vastu. See parandab teie veebikogemusi tänu ainult internetis kasutatava tehnoloogia võimalustele, aidates teil vähendada teid mitte huvitava reklaami hulka.</p> <p style="text-align: center;"><img class="size-full wp-image-172 aligncenter" title="what is behavioural advertising" src="https://www.youronlinechoices.com/wp-content/uploads/2009/08/what-is-behavioural-advertising.jpg" alt="what is behavioural advertising" width="397" height="494" /></p> <p>Selline suunatud reklaami vorm põhineb kellegi eelneval surfamistegevusel, mistõttu seda nimetataksegi tavaliselt interaktiivseks käitumuslikuks reklaamiks. Kuna see põhineb eelneval surfamistegevusel, erineb käitumuslik reklaam teistest interaktiivsetest reklaamiviisidest nagu näiteks kontekst reklaam. <span style="text-decoration: underline;"><a href="https://www.youronlinechoices.com/ee/jargon-buster">Kontekst reklaam</a></span> põhineb veeblehel, mida te sel kindlal hetkel vaatate.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong><strong>Kuidas on mu privaatsus kaitstud?</strong></strong></span><br /> <br /> Kõik käitumusliku reklaami pakkujad peavad järgima EL seadusi. Enamikel juhtudel ei ole suunatud reklaami info personaalne ehk see ei identifitseeri teid kui kasutajat. Surfamistegevuse andmed kogutakse ja analüüsitakse anonüümselt. Kui selle analüüsi tulemusena leitakse vastav huvi, siis <span style="text-decoration: underline;"><a href="https://www.youronlinechoices.com/ee/jargon-buster">küpsis</a></span> – pisike fail, mida enamus veebilehtedest kasutab kasulike infokildude hoidmiseks, et saaksite internetti paremini kasutada – paigaldatakse teie arvutisse ja see küpsis (mitte teie surfamisandmed) hakkab määrama, millist reklaami te saate. Kui kasutusel on isiku identifitseerimisinfo (nagu registreerimisandmed), siis teavitatakse teid veebilehe privaatsuspoliitikast vastava teenuse jaoks registreerimisel. Teile on alati valikuvõimalus suunatud reklaami enamaks kasutamiseks või mitte ning juhul, kui küsitakse teie isiku kohta informatsiooni, peate selleks andma oma nõusoleku.</p> <p>Saate ka kontrollida, milliseid küpsiseid lubate ja millistest keeldute. Ka andmeid koguv ja kasutav ettevõtte annab teile võimaluse käitumuslikust reklaamist keeldumiseks. <span style="text-decoration: underline;"><a href="https://www.youronlinechoices.com/ee/opt-out">Käitumuslikust reklaamist loobumiseks vajutage siia</a></span>.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong><strong>Kui mul on rohkem küsimusi? Mõned kasulikud lingid</strong></strong></span><br /> </p> <ul> <li> <ul> <li><span style="text-decoration: underline;"><a href="https://www.youronlinechoices.com/ee/faqs">Meie korduma kippuvad küsimused peaksid andma teile vastused mõnedele teistele küsimustele</a></span>.</li> <li><span style="text-decoration: underline;"><a href="https://www.youronlinechoices.com/ee/five-top-tips">Me olema loonud ka viis peamist nõuannet, mis aitavad teil paremini oma onlain privaatsust mõista ja kasutada.</a></span></li> </ul> </li> </ul> <p><br /> </p> <h3>Saada meile oma <a href="mailto:obafeedback@iabeurope.eu">tagasiside</a></h3> </div> </div> </div> </div> </div> <script> /*Function used to set the old surveyCookie DEPRECATED*/ // function setCookie(cname,cvalue,exdays) { // var d = new Date(); // d.setTime(d.getTime() + (exdays*24*60*60*1000)); // var expires = "expires=" + d.toGMTString(); // document.cookie = cname+"="+cvalue+"; "+expires; // } /*Function used to get the old surveyCookie */ /*Still used to remove any old cookies present on user browsers*/ function getCookie(cname) { var name = cname + "="; var ca = document.cookie.split(';'); for(var i=0; i<ca.length; i++) { var c = ca[i]; while (c.charAt(0)==' ') c = c.substring(1); if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } window.onload = function() { var surveyCookie = getCookie("surveyCookie"); if (surveyCookie != "") { //Inseamna ca avem cookie-ul deja pus //alert('E setat cookie ' + testCookie); /*Remove the surveyCookie if it exists*/ document.cookie = "surveyCookie= ; expires = Thu, 01 Jan 1970 00:00:00 GMT" } /*Else used to put in place data for the surveyCookie DEPRECATED */ // else { // // setTimeout(function () { // if ($("#click_simulator").length) // document.getElementById('click_simulator').click(); // // //TODO Decomenteaza pentru live // setCookie("surveyCookie", "isSet", 30); // $.ajax({ // type: "POST", // url: window.location.origin + "/uk/wp-content/themes/YourOptionsOnline/survey_handler.php", // data: { // action: '10' // }, // // success: function (response) { // // // console.log(response); // // }, // error: function () { // // console.log("Error"); // } // }); // // }, 1000); // // } }; jQuery(document).ready(function($){ $('#close_button').on( "click", function() { $.magnificPopup.close(); }); $('.first-popup-link, .second-popup-link,.third-popup-link').magnificPopup({ closeBtnInside:true }); jQuery('.popup-with-zoom-anim').magnificPopup({ type: 'inline', fixedContentPos: false, fixedBgPos: true, overflowY: 'auto', closeBtnInside: true, preloader: false, midClick: true, removalDelay: 300, mainClass: 'my-mfp-zoom-in' }); jQuery(function () { jQuery('.popup-modal').magnificPopup({ type: 'inline', preloader: false, focus: '#username', modal: true }); }); jQuery(document).on('click', '.popup-modal-dismiss', function (e) { if(confirm('Are you sure you want to close the survey?')) jQuery.magnificPopup.close(); }); jQuery(document).on('click', '.popup-modal-dismiss-end', function (e) { jQuery.magnificPopup.close(); }); }); </script> <div class="w960 mauto mt10 pb50 footer"> <div class="fleft w425 pt15"> Copyright © 2009 - 2024 EDAA </div> <div class="fleft w535 taright"> <ul id="menu-footer-menu" class="footermenu whitebg p10"><li id="menu-item-363" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-363"><a href="https://www.youronlinechoices.com/ee/uldtingimused">Tingimused</a></li> <li id="menu-item-364" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-364"><a href="https://www.youronlinechoices.com/ee/teie-privaatsuse-kaitse">Teie privaatsuse kaitse</a></li> <li id="menu-item-339" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-339"><a href="https://www.youronlinechoices.com/uk/feedback">Kontakt</a></li> </ul> </div> </div> <div id="cookie-law-info-bar" data-nosnippet="true"><span><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message">We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. 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