Brooke Osmundson, Author at Search Engine Journal

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href=/author/optmyzr/>Optmyzr</a></li><li><span>Grammarly</span></li><li><span>Hubspot</span></li><li><span>Scribe</span></li><li><span>Canva</span></li><li><span>TweetDeck</span></li><li><span>Mailchimp</span></li><li><span>Asana</span></li><li><span>Evernote</span></li><li><span>Google docs</span></li> </ul> </section> </div> <div class="sej-aut-content"> <div class="sej-aut-tabs"> <div id="homeSlider" class="sej-aut-for rsDefaultInv"> <div id="tab1" class="sej-tb-content active-tab"> <section class="sej-tb-desc underline"> <h2 class="sej-aut-etitle">About</h2> <p>Brooke serves as the Director of Growth Marketing at Smith Micro Software, with over 10 years of paid media experience. She helps the business grow their digital strategies using tactics from paid search, social media, programmatic marketing, and more. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.</p> <p>Previously, she’s held positions at NordicClick Interactive as the Senior Director of Digital Strategy, and an in-house E-Commerce PPC Specialist/Analyst for Invitations by Dawn, Inc.</p> <p>Brooke has been featured in several international marketing publications, including The Journal of Digital & Social Media Marketing and Econsultancy. She’s spoken at countless industry conferences and events including SMX, PubCon Pro, MnSearch, Zenith, and Agents of Change. She’s also contributed to multiple US Search Awards winnings for “Best Use of Video in a Search Campaign” and “Best Use Of Search – B2B”.</p> <p>When not working, you can find her enjoying a round of golf, catching up on the latest episodes of Law & Order SVU or completing never-ending house renovations.</p> </section> <section> <h2 class="sej-tb-title">Articles</h2> <div class="row gty-40 sej-loop"> <article class="col-xs-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/digital/machine-learning/">Machine Learning</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/pay-per-click/">PPC</a> </li> </ul> </div> <a class="sej-art-img img-obj-abs img-grad" href="https://www.searchenginejournal.com/ppc-automation-layering-how-to-get-more-from-google-ads/503240/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/03/shutterstock_2475037545-1-979-384x240.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/03/shutterstock_2475037545-1-979-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/03/shutterstock_2475037545-1-979-384x240.png" width="384" height="240" alt="Essential Guide to PPC Automation Layering: Boosting Efficiency and Effectiveness" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/03/shutterstock_2475037545-1-979-760x400.png 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a href="https://www.searchenginejournal.com/ppc-automation-layering-how-to-get-more-from-google-ads/503240/" class="title-anchor post-anchor-503240"> Essential Guide to PPC Automation Layering: Boosting Efficiency and Effectiveness </a> </h2> <p class="sej-art-desc"> Use PPC automation layering to your advantage to reduce the amount of busywork and increase strategic outputs in your campaigns. </p> <ul class="sej-art-meta"> <li> <span style="" class="svg-icon"> <svg role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 9 min read </li> <li> <span style="" class="svg-icon"> <svg role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>3.2K</span> Reads </li> <li> <span class="entrydate">Mar 6, 2024</span> </li> </ul> </div> </div> </article> <article class="col-xs-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/paid-media/pay-per-click/">PPC</a> </li> </ul> </div> <a class="sej-art-img img-obj-abs img-grad" href="https://www.searchenginejournal.com/google-ads-shortcuts/373430/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/12/google-ads-shortcuts-657ae7d0dbc61-sej-384x240.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2023/12/google-ads-shortcuts-657ae7d0dbc61-sej-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2023/12/google-ads-shortcuts-657ae7d0dbc61-sej-384x240.png" width="384" height="240" alt="Essential Guide to PPC Automation Layering: Boosting Efficiency and Effectiveness" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/12/google-ads-shortcuts-657ae7d0dbc61-sej-760x400.png 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a href="https://www.searchenginejournal.com/google-ads-shortcuts/373430/" class="title-anchor post-anchor-373430"> 7 Google Ads Shortcuts For Better Results With Less Effort </a> </h2> <p class="sej-art-desc"> Use these seven Google Ads shortcuts to help you save 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Read on to see how both strategies can fit into your holistic digital marketing strategy. </p> <ul class="sej-art-meta"> <li> <span style="" class="svg-icon"> <svg role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 10 min read </li> <li> <span style="" class="svg-icon"> <svg role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>4.9K</span> Reads </li> <li> <span class="entrydate">Nov 30, 2023</span> </li> </ul> </div> </div> </article> <article class="col-xs-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/paid-media/pay-per-click/">PPC</a> </li> </ul> </div> <a class="sej-art-img img-obj-abs img-grad" href="https://www.searchenginejournal.com/google-performance-max/498283/"> <picture> <source type="image/webp" 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