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localnav-scrim" data-sticky role="navigation"> <div class="localnav-wrapper"> <div class="localnav-background"></div> <div class="localnav-content"> <h2 class="localnav-title"> <a href="/app-store/">App Store</a> </h2> <div class="localnav-menu"> <a href="#localnav-menustate" class="localnav-menucta-anchor localnav-menucta-anchor-open" id="localnav-menustate-open"> <span class="localnav-menucta-anchor-label">Open Menu</span> </a> <a href="#" class="localnav-menucta-anchor localnav-menucta-anchor-close" id="localnav-menustate-close"> <span class="localnav-menucta-anchor-label">Close Menu</span> </a> <div class="localnav-menu-tray"> <ul class="localnav-menu-items"> <li class="localnav-menu-item"> <a href="/app-store/" class="localnav-menu-link">Overview</a> </li> <li class="localnav-menu-item"> <a href="/app-store/whats-new/" class="localnav-menu-link">What’s New</a> </li> <li class="localnav-menu-item"> <a href="/app-store/pathway/" class="localnav-menu-link">Pathway</a> </li> <li 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row"> <div class="column large-centered large-12"> <p>Watch the latest video: <a href="/videos/play/tech-talks/110358/" class="ribbon-link nowrap icon icon-after icon-playcircle">Get started with app discovery and marketing</a></p> </div> </div> </div> </div> </div> <section class="section section-hero"> <div class="section-content"> <div class="row"> <div class="column large-centered large-9 medium-10 small-12 text-center"> <h1 class="typography-headline">Promoting your apps and games</h1> <p class="typography-intro">Take advantage of marketing guidance, tools, promotional offers, and more to help drive discovery of your app or game, In-App Purchases, and subscriptions. Learn about opportunities to get featured on the App Store and across Apple marketing channels.</p> </div> </div> </div> </section> <section class="section section-assets"> <div class="section-content bg-rounded"> <div class="row row-flex"> <div class="column column-flex-center large-centered large-8 medium-10 small-12 text-center"> <h2>Marketing assets in the App Store Connect app</h2> <p>Promote your app or game’s biggest moments — such as a launch, new version, or getting featured on the App Store — using marketing assets you generate in the App Store Connect app. Choose from an assortment of visual assets, then share them to your selected social media channels to encourage people to download or engage with your app. If your app or game gets featured in select placements on the Today tab — for example as App of the Day or Game of the Day — you’ll receive a notification via the App Store Connect app letting you know.</p> <p><a href="/app-store-connect/" class="more">Learn more</a></p> <div class="row"> <div class="column large-4 small-12"> <div class="device-iphone-15-pro-titanium-container device-iphone-15-pro-titanium device-medium-for-large device-small-for-medium device-medium-for-small margin-top-small center"> <picture class="device-screen"> <source media="(max-width:735px)" srcset="/app-store/promote/images/screen-marketing-assets-1-medium_2x.png?1" /> <source media="(max-width:1068px)" srcset="/app-store/promote/images/screen-marketing-assets-1-small_2x.png?1" /> <img src="/app-store/promote/images/screen-marketing-assets-1-medium_2x.png?1" width="100%" alt="" aria-label="" /> </picture> <figure class="device-hardware"></figure> </div> </div> <div class="column large-4 small-12"> <div class="device-iphone-15-pro-titanium-container device-iphone-15-pro-titanium device-medium-for-large device-small-for-medium device-medium-for-small margin-top-small center"> <picture class="device-screen"> <source media="(max-width:735px)" srcset="/app-store/promote/images/screen-marketing-assets-2-medium_2x.png?1" /> <source media="(max-width:1068px)" srcset="/app-store/promote/images/screen-marketing-assets-2-small_2x.png?1" /> <img src="/app-store/promote/images/screen-marketing-assets-2-medium_2x.png?1" width="100%" alt="" aria-label="" /> </picture> <figure class="device-hardware"></figure> </div> </div> <div class="column large-4 small-12"> <div class="device-iphone-15-pro-titanium-container device-iphone-15-pro-titanium device-medium-for-large device-small-for-medium device-medium-for-small margin-top-small center"> <picture class="device-screen"> <source media="(max-width:735px)" srcset="/app-store/promote/images/screen-marketing-assets-3-medium_2x.png?1" /> <source media="(max-width:1068px)" srcset="/app-store/promote/images/screen-marketing-assets-3-small_2x.png?1" /> <img src="/app-store/promote/images/screen-marketing-assets-3-medium_2x.png?1" width="100%" alt="" aria-label="" /> </picture> <figure class="device-hardware"></figure> </div> </div> </div> </div> </div> </div> </section> <section class="section section-tools"> <div class="section-content bg-rounded"> <div class="row row-flex"> <div class="column column-flex-center large-5 large-offset-1 medium-6 small-offset-0 small-12"> <h2>App Store marketing tools</h2> <p>Generate short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge. You can also create custom marketing assets — such as banners and images — and add preset messages in multiple languages to promote your apps in your advertising efforts.</p> <p><a href="https://tools.applemediaservices.com/app-store/" class="more">View the tools</a></p> <h4 class="typography-headline-body">Additional artwork and guidelines</h4> <p>Showcase your app on your website, in your emails, and on social media with Apple product images and App Store badge.</p> <p><a href="/app-store/marketing/guidelines/" class="more">View guidelines</a></p> </div> <div class="column column-flex-center large-5 large-offset-1 medium-5 medium-offset-0 small-12 small-offset-0"> <div class="device-iphone-13-pro-silver-container device-medium-for-small device-right"> <figure class="device-screen screen-app-store-tools"></figure> <figure class="device-hardware"></figure> </div> </div> </div> </div> </section> <section class="section section-product-page"> <div class="section-content bg-rounded"> <div class="row row-flex"> <div class="column column-flex-center large-5 large-push-6 medium-6 medium-push-5 small-12 small-push-0"> <h2>Product page</h2> <p>Every element of your App Store product page has the power to drive downloads of your app. Help customers discover your app through thoughtfully crafted metadata, such as app previews, screenshots, promotional text, and more.</p> <p><a href="/app-store/product-page/" class="more">Learn more</a></p> <h4 class="typography-headline-body">Custom product pages</h4> <p>Create additional versions of your app’s product page to highlight specific features or content, discoverable through unique URLs that you share. Add a deep link to direct people to a specific area of your app for a seamless experience. You can even use custom product pages in Apple Search Ads campaigns.</p> <p><a href="/app-store/custom-product-pages/" class="more">Learn more</a></p> </div> <div class="column column-flex-center large-5 large-pull-4 medium-pull-5 small-12 small-pull-0"> <div class="device-iphone-13-pro-silver-container device-medium-for-small device-left"> <figure class="device-screen screen-product-page"></figure> <figure class="device-hardware"></figure> </div> </div> </div> </div> </section> <section class="section section-search-ads"> <div class="section-content bg-rounded"> <div class="row row-flex"> <div class="column column-flex-center large-5 large-offset-1 medium-6 small-offset-0 small-12"> <div class="center-wrap"> <h2>Apple Search Ads</h2> <p>Use Apple Search Ads to promote your app across the App Store. Reach people on the Today tab, on the Search tab, at the top of search results, and at the bottom of product pages. Available in 91 countries and regions. Try it for free with a 100 USD credit.*</p> <p><a href="https://searchads.apple.com/" class="more">Learn more</a></p> <h4 class="typography-headline-body">Apple Search Ads Certification</h4> <p>Get Apple Search Ads certified and learn best practices for reaching more people across the App Store.</p> <p><a href="https://searchads.apple.com/certification/" class="more">Learn more</a></p> <p class="smaller lighter">*Eligible developers who sign up for Apple Search Ads will have a 100 credit applied to their new account. <a href="https://searchads.apple.com/promo-terms/">Full terms and conditions apply</a>.</p> </div> </div> <div class="column column-flex-center large-5 large-offset-1 medium-5 medium-offset-0 small-12 small-offset-0"> <div class="device-iphone-13-pro-silver-container device-medium-for-small device-right"> <figure class="device-screen screen-search"></figure> <figure class="device-hardware"></figure> </div> </div> </div> </div> </section> <section class="section section-pre-orders"> <div class="section-content bg-rounded"> <div class="row"> <div class="column large-5 large-offset-1 medium-6 small-offset-0 small-12"> <div class="center-wrap"> <h2>Pre-orders</h2> <p>Build excitement for your new app by making it available for pre-order. Your product page will be published on the App Store and customers can order your app before it’s released for download. When you opt in, you’ll choose a download release date that’s two to 180 days in the future.</p> <p><a href="/app-store/pre-orders/" class="more">Learn more</a></p> <figure class="badge-pre-order"></figure> </div> </div> <div class="column large-5 large-offset-1 medium-5 medium-offset-0 small-12 small-offset-0"> <div class="device-wrap-bottom"> <div class="device-iphone-13-pro-silver-container device-medium-for-small device-right"> <figure class="device-screen screen-pre-orders"></figure> <figure class="device-hardware"></figure> </div> </div> </div> </div> </div> </section> <section class="section section-search-promo-codes"> <div class="section-content bg-rounded"> <div class="row"> <div class="column large-5 large-offset-1 medium-6 small-offset-0 small-12"> <div class="center-wrap"> <h2>Promo codes</h2> <p>Give press and influencers early access to your app or your app’s In-App Purchases with promo codes configured in App Store Connect. You can give away up to 100 promo codes per version of your app, per platform — and up to 100 promo codes per in-app purchase.</p> <p><a href="/help/app-store-connect/offer-promo-codes/request-and-manage-promo-codes/" class="more">Learn more</a></p> </div> </div> <div class="column large-5 large-offset-1 medium-5 medium-offset-0 small-12 small-offset-0"> <div class="device-wrap-top"> <div class="device-iphone-13-pro-silver-container device-medium-for-small device-right"> <figure class="device-screen screen-promo-codes"></figure> <figure class="device-hardware"></figure> </div> </div> </div> </div> </div> </section> <section class="section section-redemption"> <div class="section-content bg-rounded"> <div class="row"> <div class="column large-5 large-push-6 medium-6 medium-push-5 small-12 small-push-0"> <div class="center-wrap"> <h2>Subscription offers</h2> <p>Acquire, retain, and re-acquire subscribers by letting them experience your subscription at a discount or for free for a limited time. You can create introductory offers, offer codes, promotional offers, and win-back offers. And with offer codes, you can provide these codes digitally or offline at physical events, alongside products, and more.</p> <p><a href="/app-store/subscriptions/#providing-subscription-offers" class="more">Learn more</a></p> </div> </div> <div class="column large-5 large-pull-4 medium-pull-5 small-12 small-pull-0"> <div class="device-wrap-top"> <div class="device-iphone-13-pro-silver-container device-medium-for-small device-left"> <figure class="device-screen screen-redemption"></figure> <figure class="device-hardware"></figure> </div> </div> </div> </div> </div> </section> <section class="section section-bundles"> <div class="section-content"> <div class="row"> <div class="large-centered large-12"> <div class="tile-container"> <div class="tile-item"> <figure class="tile-icon icon-app-bundles"></figure> <h2>App bundles</h2> <p>App bundles make it easy for customers to buy up to 10 of your apps or games in a single purchase. You can create app bundles for paid apps or free apps that offer an auto-renewable subscription to access all apps in the bundle. Learn how to set up app bundles and effectively market them on your product page.</p> <p><a href="/app-store/app-bundles/" class="more">Learn more</a></p> </div> <div class="tile-item"> <figure class="tile-icon icon-in-app"></figure> <h2>In-App Purchases</h2> <p>Users can browse In-App Purchases directly on the App Store and start a purchase even before downloading your app, helping your app’s content gain exposure. You can promote up to 20 In-App Purchases, including subscriptions, on your app’s product page.</p> <p><a href="/app-store/promoting-in-app-purchases/" class="more">Learn more</a></p> </div> </div> </div> </div> </div> </section> <section class="section section-banner"> <div class="section-content bg-rounded"> <div class="row"> <div class="column large-5 large-push-6 medium-6 medium-push-5 small-12 small-push-0"> <div class="center-wrap"> <h2>Smart App Banners</h2> <p>Make it easy for users to download or open your app from your website. With Safari Smart App Banners, you can display a banner that provides a direct link to your app on the App Store or opens the app if it’s already installed.</p> <p><a href="/documentation/webkit/promoting_apps_with_smart_app_banners/">Learn more<span class="loc-en-only more"></span></a></p> </div> </div> <div class="column large-5 large-pull-4 medium-pull-5 small-12 small-pull-0"> <div class="device-wrap-bottom"> <div class="device-iphone-13-pro-silver-container device-medium-for-small device-left"> <figure class="device-screen screen-banner"></figure> <figure class="device-hardware"></figure> </div> </div> </div> </div> </div> </section> <section class="section section-app-clips"> <div class="section-content bg-rounded"> <div class="row row-flex"> <div class="column column-flex-center large-5 large-push-6 medium-6 medium-push-5 small-12 small-push-0"> <img src="/app-clips/images/icon-app-clip-codes.svg" width="80" class="icon-app-clip-codes" alt="" /> <h2>App Clip Codes</h2> <p>App Clip Codes are the best way for your users to discover your <a href="/app-clips/">App Clip</a> and app. These codes are visually beautiful and distinct, so when someone sees one, they’ll know there’s an App Clip waiting for them. Each code encodes the URL for an App Clip into its design and can incorporate an NFC tag, allowing users to launch your App Clip by holding their iPhone near the <span class="nowrap">App Clip Code</span> or by scanning it through the camera.</p> <p><a href="/design/human-interface-guidelines/app-clips/overview/app-clip-codes/" class="more">Learn more</a></p> </div> <div class="column column-flex-center large-5 large-pull-4 medium-pull-5 small-12 small-pull-0"> <div class="device-iphone-13-pro-silver-container device-medium-for-small device-left"> <figure class="device-screen screen-app-clip-codes"></figure> <figure class="device-hardware"></figure> </div> </div> </div> </div> </section> <section class="section section-featured"> <div class="section-content bg-rounded"> <div class="device-featured device-ipad-pro-12-9-space-gray-container center"> <figure class="device-screen screen-featured"></figure> <figure class="device-hardware"></figure> </div> <div class="row headline-row"> <div class="column large-centered large-8 medium-10 small-12"> <div class="copy-wrap"> <h2>Getting featured by the App Store</h2> </div> </div> </div> <div class="row"> <div class="column large-centered large-8 medium-10 small-12"> <div class="copy-wrap"> <p>The App Store is devoted to helping drive discovery and engagement of your apps, games, and in-app content. We highlight your work across the App Store to help inform and inspire users, while also supporting your business growth. Whether you’re an indie developer or a household name, you have an opportunity to be featured on the App Store.</p> <p><a href="/app-store/getting-featured/" class="more">Learn more</a></p> <h4 class="typography-headline-body">Promotional Artwork Guidelines</h4> <p>If your app is under consideration for featuring on the <span class="nowrap">App Store,</span> use these guidelines to prepare your promotional artwork so we can successfully showcase your app.</p> <p><a href="https://help.apple.com/asc/appspromoart/" class="more">View guidelines</a></p> </div> </div> </div> </div> </section> <section class="section section-capabilities bg-white"> <div class="section-content"> <div class="row"> <div class="column large-centered large-12 text-center"> <h2>Additional capabilities</h2> <p>Let customers know that your app provides additional features with Apple technologies.</p> <div class="badge-wrap text-center"> <a class="block-link" href="/health-fitness/works-with-apple-health/"> <img src="/softwarelicensing/images/works-with-apple-health.svg" width="160" alt="Works with Apple Health" /> <figcaption class="typography-caption">Apple Health</figcaption> </a> </div> <div class="badge-wrap text-center"> <a class="block-link" href="/wallet/add-to-apple-wallet-guidelines/"> <img src="/wallet/images/add-to-apple-wallet.svg" alt="Add to Apple Wallet" width="160"> <figcaption class="typography-caption">Apple Wallet</figcaption> </a> </div> <div class="badge-wrap text-center"> <a class="block-link" href="/apple-pay/marketing/"> <img src="/assets/elements/icons/apple-pay/apple-pay.svg" height="48" alt="Apple Pay" /> <figcaption class="typography-caption">Apple Pay</figcaption> </a> </div> </div> </div> </div> </section> </main> <link rel="stylesheet" property="stylesheet" href="/assets/styles/router-strip.css" type="text/css" /> <aside class="section developer-router-links"> <div class="section-content"> <div class="row"> <div class="column large-4 small-12"> <a href="/app-store/submitting/" class="block text-center"> <figure class="router-icon router-icon-submit"></figure> <p><strong>Submit</strong></p> <p class="typography-subbody">Prepare your apps and metadata for submission to the <span class="nowrap">App Store.</span></p> <p class="typography-subbody"> <span class="block-link more">Learn more</span> </p> </a> </div> <div class="column large-4 small-12"> <a href="/app-store-connect/" class="block text-center"> <figure class="router-icon router-icon-manage"></figure> <p><strong>Manage</strong></p> <p class="typography-subbody">Manage apps, analytics, sales reports, agreements, tax and banking information, and more.</p> <p class="typography-subbody"> <span class="block-link more">Learn more</span> </p> </a> </div> <div class="column large-4 small-12"> <a href="/support/app-store/" class="block text-center"> <figure class="router-icon router-icon-help"></figure> <p><strong>Support</strong></p> <p class="typography-subbody">Have a question or request? 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