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Certification - Apple Search Ads

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class="section-container-cmp padding-top--100-80-60"> <section class="section-hero-panel text-align--center copy-block--section heropanel-v1 rounded-corner"> <div class="section-content basic-advanced"> <div class="text-hero row justify-content-center align-items-end"> <div class="column "> <div class="copy-block basic-advanced"> <h1 class="hero-heading--h1 ">Apple<br class="no-br-l no-br-m br-s no-space" /> Search Ads <br class="br-l br-m br-s no-space" />Certification</h1> <p class="large-centered hero-intro large-9 medium-12 small-11 " role="text">Learn how to successfully run<br class="no-br-l no-br-m no-br-s no-space" /> campaigns to reach more <br class="br-l br-m no-br-s no-space" />people on the App Store with our free, online course.</p> <div class="cta"> <button data-onclick="https://certification-searchads.apple.com/" class="button " data-tracking-title="Get Started" aria-label="Get Started" role="link">Get Started</button> </div> </div> </div> </div> </div> <div class="section-foreground basic-advanced"> <div class="section-content section-foreground-content"> <picture> <source media="screen and (max-width: 734px)" srcset="/asadam/us/en_us/images/certification/2024-11/certification_hero.jpg.small_2x.jpg 2x"/> <source media="screen and (max-width: 1068px)" srcset="/asadam/us/en_us/images/certification/2024-11/certification_hero.jpg.medium_2x.jpg 2x"/> <source media="screen and (min-width: 1069px)" srcset="/asadam/us/en_us/images/certification/2024-11/certification_hero.jpg 2x"/> <img loading="lazy" srcset="/asadam/us/en_us/images/certification/2024-11/certification_hero.jpg 2x" alt="Advertiser taking part in Certification training." class="basic-advanced" src="/asadam/us/en_us/images/certification/2024-11/certification_hero.jpg"/> </picture> </div> </div> </section> <section class="section-content heading-block certification-v1 card-grid-heading section-content--custom margin-top--120 margin-bottom--120"> <div data-analytics-section-engagement="headline-block"> <div class="copy-block "> <h2 class="heading-block--heading ">Take your app marketing skills<br class="br-l br-m no-br-s no-space" /> to a new level.</h2> </div> </div> </section> </div> <div class="section-container-cmp white-bg padding-bottom--120-100-80"> <section class="copy-block-tile section-content--custom copy-block-v2 certification-v1 rounded-border equal-height-card half-width-tile tile-bg--grey"> <div class="row "> <div class="column large-12 medium-12 small-12 "> <div class="copy-block"> <img loading="lazy" aria-hidden="true" src="/asadam/us/en_us/images/certification/2024-11/icon_checkmark.svg" alt="" class="img-svg-icon"/> <h2 class="copy-block--heading ">Fast-track your expertise with Apple Search Ads Advanced.</h2> </div> </div> <div class="column large-12 medium-12 small-12 "> <div class="copy-block"> <img loading="lazy" aria-hidden="true" src="/asadam/us/en_us/images/certification/2024-11/icon_checkmark.svg" alt="" class="img-svg-icon"/> <h2 class="copy-block--heading ">Learn best practices that drive results with our curated lessons.</h2> </div> </div> </div> </section> <section class="copy-block-tile section-content--custom copy-block-v2 certification-v1 rounded-border equal-height-card half-width-tile tile-bg--grey margin-top--20"> <div class="row "> <div class="column large-12 medium-12 small-12 "> <div class="copy-block"> <img loading="lazy" aria-hidden="true" src="/asadam/us/en_us/images/certification/2024-11/icon_checkmark.svg" alt="" class="img-svg-icon"/> <h2 class="copy-block--heading ">Stay ahead of the curve with the latest updates and new lessons.</h2> </div> </div> <div class="column large-12 medium-12 small-12 "> <div class="copy-block"> <img loading="lazy" src="/asadam/us/en_us/images/certification/2024-11/icon_checkmark.svg" alt="Checkmark icon" class="img-svg-icon"/> <h2 class="copy-block--heading ">Join a growing community of certified app marketers.</h2> </div> </div> </div> </section> </div> <section class="section-content heading-block margin-bottom--100c certification"> <div class="copy-block"> <h2 class="heading-block--heading ">Expand your <br class="no-br-l no-br-m br-s no-space" />expertise anytime.</h2> <p class="heading-block--desc " role="text">Lessons are filled with best practices, and your progress will be saved as you go. To help you stay current, we’ll let you know when updates become available.</p> </div> </section> <section class="section-content image-caption-block margin-top--50 margin-bottom--50 basic-fb"> <div data-analytics-section-engagement="image-with-caption"> <picture> <source media="screen and (max-width: 734px)" srcset="/asadam/us/en_us/images/certification/2024-11/cert_sharpen_macbook.jpg.small_2x.jpg"/> <source media="screen and (max-width: 1068px)" srcset="/asadam/us/en_us/images/certification/2024-11/cert_sharpen_macbook.jpg.medium_2x.jpg"/> <source media="screen and (max-width: 1440px)" srcset="/asadam/us/en_us/images/certification/2024-11/cert_sharpen_macbook.jpg"/> <img loading="lazy" src="/asadam/us/en_us/images/certification/2024-11/cert_sharpen_macbook.jpg" alt="The Apple Search Ads Certification lessons page showing nine lesson modules. The first two lessons have blue checkmarks on them, indicating that they are completed." class="image-caption-block--img"/> </picture> </div> </section> <section class="section-content heading-block margin-bottom--100c certification"> <div class="copy-block"> <h2 class="heading-block--heading ">Keep learning. <br class="no-br-l no-br-m br-s no-space" />Keep growing.</h2> <p class="heading-block--desc " role="text">Once you’re certified, explore bonus lessons to help you grow your skills and reach even more customers.</p> </div> </section> <section class="section-content image-caption-block margin-top--50 margin-bottom--50 basic-fb"> <div data-analytics-section-engagement="image-with-caption-2"> <picture> <source media="screen and (max-width: 734px)" srcset="/asadam/us/en_us/images/certification/2024-11/cert_keeplearning_macbook.jpg.small_2x.jpg"/> <source media="screen and (max-width: 1068px)" srcset="/asadam/us/en_us/images/certification/2024-11/cert_keeplearning_macbook.jpg.medium_2x.jpg"/> <source media="screen and (max-width: 1440px)" srcset="/asadam/us/en_us/images/certification/2024-11/cert_keeplearning_macbook.jpg"/> <img loading="lazy" src="/asadam/us/en_us/images/certification/2024-11/cert_keeplearning_macbook.jpg" alt="The Apple Search Ads Certification lessons page showing the bonus lessons tab. It shows three lessons to help boost campaign performance." class="image-caption-block--img"/> </picture> </div> </section> <div class="section-container-cmp"> </div> <section class="section-content heading-block margin-bottom--120 certification margin-top--120-100-54"> <div class="copy-block "> <h2 class="heading-block--heading ">What certified marketers <br class="br-l br-m br-s no-space" />are saying.</h2> </div> </section> <section class="video-gallery quote-carousel margin-bottom--120-100-80 text-align--center"> <div class="gallery" aria-label="gallery" data-gallery-animation-slide="true" data-gallery-animation-duration="" data-gallery-autoplay-timer="7000"> <div class="tablist-wrapper"> <div data-analytics-gallery-interaction-type="dotnav" class="dotnav justify-content-center align-items-end"> <ul role="tablist" class="dotnav-items"> <li role="presentation"> <a id="gallery-item-0-trigger" data-ac-gallery-trigger="gallery-item-0" class="dotnav-item"> <span class="visuallyhidden">Item 0</span> </a> </li> <li role="presentation"> <a id="gallery-item-1-trigger" data-ac-gallery-trigger="gallery-item-1" class="dotnav-item"> <span class="visuallyhidden">Item 1</span> </a> </li> <li role="presentation"> <a id="gallery-item-2-trigger" data-ac-gallery-trigger="gallery-item-2" class="dotnav-item"> <span class="visuallyhidden">Item 2</span> </a> </li> </ul> </div> </div> <div class="item-container"> <div id="gallery-item-0" data-analytics-gallery-item-id="Gallery-item-0" class="gallery-item" data-ac-gallery-item=""> <section class="quote-block--wrapper"> <blockquote class="quote-block--quotation bg-gradient bg-gradient-2-linear-grad" style="--quote-grad--color1:#48A57B; --quote-grad--color2:#338DB3; --quote-grad--deg:-45deg;"> <p class="quote-block--quote">Becoming certified was extremely <br class="br-l br-m no-br-s no-space" />valuable. My conversion rate is much <br class="br-l br-m no-br-s no-space" />better along with the quality of users <br class="br-l br-m no-br-s no-space" />who download my app.</p> <div class="quote-block--footer"> <p class="quote-block--author">Tim Holmgren</p> <p class="quote-block--company">Founder of Aloha Planner app </p> </div> </blockquote> </section> </div> <div id="gallery-item-1" data-analytics-gallery-item-id="Gallery-item-1" class="gallery-item" data-ac-gallery-item=""> <section class="quote-block--wrapper"> <blockquote class="quote-block--quotation bg-gradient bg-gradient-2-linear-grad" style="--quote-grad--color1:#48A57B; --quote-grad--color2:#338DB3; --quote-grad--deg:-45deg;"> <p class="quote-block--quote">Certification offers valuable information <br class="br-l br-m no-br-s no-space" />about how to drive app downloads. Our biggest <br class="br-l br-m no-br-s no-space" />takeaway – you control your spend and you <br class="br-l br-m no-br-s no-space" />don’t need a big budget to see results.</p> <div class="quote-block--footer"> <p class="quote-block--author">Edric Maxies</p> <p class="quote-block--company">App marketer</p> </div> </blockquote> </section> </div> <div id="gallery-item-2" data-analytics-gallery-item-id="Gallery-item-2" class="gallery-item" data-ac-gallery-item=""> <section class="quote-block--wrapper"> <blockquote class="quote-block--quotation bg-gradient bg-gradient-2-linear-grad" style="--quote-grad--color1:#48A57B; --quote-grad--color2:#338DB3; --quote-grad--deg:-45deg;"> <p class="quote-block--quote">I loved that I could do Certification <br class="br-l br-m no-br-s no-space" />on my own schedule and come back to it over <br class="br-l br-m no-br-s no-space" />time. I liked the guided approach and the <br class="br-l br-m no-br-s no-space" />depth of information was perfect.</p> <div class="quote-block--footer"> <p class="quote-block--author">Dan O’Leary</p> <p class="quote-block--company">App marketer</p> </div> </blockquote> </section> </div> </div> <div data-analytics-gallery-interaction-type="paddlenav" class="paddlenav paddlenav-framed"> <ul> <li><button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"></button></li> <li><button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"></button></li> </ul> </div> </div> </section> <div class="section-container-cmp white-bg section-content section-with-accordion our-approach-new faq-accordion-wrapper margin-top--80-60-60 margin-bottom--95-30-50"> <div id="FAQ-section" data-analytics-section-engagement="FAQ-section"> <section class="accordion-heading-block"> <div data-analytics-section-engagement="stories-accordion-header"> <div class="copy-block heading-block-cta certification text-align--center"> <h2 class="heading-block-cta--heading ">Questions? Answers.</h2> </div> </div> </section> <section class="section-accordion"> <div data-analytics-section-engagement="faq-accordion-1"> <div class="accordion--drawer" itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" id="FAQ-1"> <h3 class="accordion-heading-wrapper" itemprop="name"> <div class="accordion-header" itemprop="name" id='accordion-item-1-section' aria-controls='accordion-item-1-tray' aria-expanded="false" role="button" tabindex="0" data-analytics-asa-title="certification:faq-accordion-1" data-analytics-asa-type="accordion"> <div class="accordion-header--content"> <div class="accordion--heading">What is Apple Search Ads Certification?</div> </div> <div class="icon-holder align-items-center"> <span class="icon icon-plus"></span> <span class="icon accordion-icon "> <svg class="accordion-icon-svg" viewBox="0 0 17 8.85"> <polyline data-accordion-icon-shape="" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" fill="none" fill-rule="evenodd" points="15 1.13 8.5 7.72 2 1.13"> <animate data-accordion-animate="expand" attributeName="points" values="15 1.13 8.5 7.72 2 1.13; 15.85 4.42 8.5 4.42 1.15 4.42; 15 7.72 8.5 1.13 2 7.72" dur="320ms" begin="indefinite" fill="freeze" keyTimes="0; 0.5; 1" calcMode="spline" keySplines="0.12, 0, 0.38, 0; 0.2, 1, 0.68, 1"></animate> <animate data-accordion-animate="collapse" attributeName="points" values="15 7.72 8.5 1.13 2 7.72; 15.85 4.42 8.5 4.42 1.15 4.42; 15 1.13 8.5 7.72 2 1.13" dur="320ms" begin="indefinite" fill="freeze" keyTimes="0; 0.5; 1" calcMode="spline" keySplines="0.2, 0, 0.68, 0; 0.2, 1, 0.68, 1"></animate> </polyline> </svg> </span> </div> </div> </h3> <div id='accordion-item-1-tray' itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="accordion-panel" aria-labelledby='accordion-item-1-section'> <div itemprop="text"> <div class="helparticlelist section"> <section class="article-list" id="test003"> <p class="article-list--desc">Apple Search Ads Certification is a free, online course that helps you learn how to effectively promote your app and reach more people across the App Store. Our lessons are filled with proven best practices to help you drive stronger campaign performance, and each one takes about 10–20 minutes to complete. <br class="br-l br-m br-s no-space" /><br class="br-l br-m br-s no-space" /> Survey results have shown that people who are certified feel better equipped to manage their campaigns, and make changes to improve their campaign performance.<span class="footnote"><a href="#footnote-1">*</a></span></p> </section> </div> </div> </div> </div> </div> </section> <section class="section-accordion"> <div data-analytics-section-engagement="faq-accordion-2"> <div class="accordion--drawer" itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" id="FAQ-2"> <h3 class="accordion-heading-wrapper" itemprop="name"> <div class="accordion-header" itemprop="name" id='accordion-item-2-section' aria-controls='accordion-item-2-tray' aria-expanded="false" role="button" tabindex="0" data-analytics-asa-title="certification:faq-accordion-2" data-analytics-asa-type="accordion"> <div class="accordion-header--content"> <div class="accordion--heading">Who is Apple Search Ads Certification for?</div> </div> <div class="icon-holder align-items-center"> <span class="icon icon-plus"></span> <span class="icon accordion-icon "> <svg class="accordion-icon-svg" viewBox="0 0 17 8.85"> <polyline data-accordion-icon-shape="" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" fill="none" fill-rule="evenodd" points="15 1.13 8.5 7.72 2 1.13"> <animate data-accordion-animate="expand" attributeName="points" values="15 1.13 8.5 7.72 2 1.13; 15.85 4.42 8.5 4.42 1.15 4.42; 15 7.72 8.5 1.13 2 7.72" dur="320ms" begin="indefinite" fill="freeze" keyTimes="0; 0.5; 1" calcMode="spline" keySplines="0.12, 0, 0.38, 0; 0.2, 1, 0.68, 1"></animate> <animate data-accordion-animate="collapse" attributeName="points" values="15 7.72 8.5 1.13 2 7.72; 15.85 4.42 8.5 4.42 1.15 4.42; 15 1.13 8.5 7.72 2 1.13" dur="320ms" begin="indefinite" fill="freeze" keyTimes="0; 0.5; 1" calcMode="spline" keySplines="0.2, 0, 0.68, 0; 0.2, 1, 0.68, 1"></animate> </polyline> </svg> </span> </div> </div> </h3> <div id='accordion-item-2-tray' itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="accordion-panel" aria-labelledby='accordion-item-2-section'> <div itemprop="text"> <div class="helparticlelist section"> <section class="article-list"> <p class="article-list--desc">Certification is for anyone interested in promoting an app on the App Store, including app marketers, developers, and people who want to learn more about managing campaigns. <br class="br-l br-m br-s no-space" /><br class="br-l br-m br-s no-space" />Whether you’re a pro app marketer or completely new to it, our lessons can help you both get started and refresh and develop your skills.</p> </section> </div> </div> </div> </div> </div> </section> <section class="section-accordion"> <div data-analytics-section-engagement="faq-accordion-3"> <div class="accordion--drawer" itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" id="FAQ-3"> <h3 class="accordion-heading-wrapper" itemprop="name"> <div class="accordion-header" itemprop="name" id='accordion-item-3-section' aria-controls='accordion-item-3-tray' aria-expanded="false" role="button" tabindex="0" data-analytics-asa-title="certification:faq-accordion-3" data-analytics-asa-type="accordion"> <div class="accordion-header--content"> <div class="accordion--heading">Do I need an Apple Search Ads account to access Certification?</div> </div> <div class="icon-holder align-items-center"> <span class="icon icon-plus"></span> <span class="icon accordion-icon "> <svg class="accordion-icon-svg" viewBox="0 0 17 8.85"> <polyline data-accordion-icon-shape="" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" fill="none" fill-rule="evenodd" points="15 1.13 8.5 7.72 2 1.13"> <animate data-accordion-animate="expand" attributeName="points" values="15 1.13 8.5 7.72 2 1.13; 15.85 4.42 8.5 4.42 1.15 4.42; 15 7.72 8.5 1.13 2 7.72" dur="320ms" begin="indefinite" fill="freeze" keyTimes="0; 0.5; 1" calcMode="spline" keySplines="0.12, 0, 0.38, 0; 0.2, 1, 0.68, 1"></animate> <animate data-accordion-animate="collapse" attributeName="points" values="15 7.72 8.5 1.13 2 7.72; 15.85 4.42 8.5 4.42 1.15 4.42; 15 1.13 8.5 7.72 2 1.13" dur="320ms" begin="indefinite" fill="freeze" keyTimes="0; 0.5; 1" calcMode="spline" keySplines="0.2, 0, 0.68, 0; 0.2, 1, 0.68, 1"></animate> </polyline> </svg> </span> </div> </div> </h3> <div id='accordion-item-3-tray' itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="accordion-panel" aria-labelledby='accordion-item-3-section'> <div itemprop="text"> <div class="helparticlelist section"> <section class="article-list"> <p class="article-list--desc">No — all you need to sign into Certification is your Apple Account.</p> </section> </div> </div> </div> </div> </div> </section> <section class="section-accordion"> <div data-analytics-section-engagement="faq-accordion-4"> <div class="accordion--drawer" itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" id="FAQ-4"> <h3 class="accordion-heading-wrapper" itemprop="name"> <div class="accordion-header" itemprop="name" id='accordion-item-4-section' aria-controls='accordion-item-4-tray' aria-expanded="false" role="button" tabindex="0" data-analytics-asa-title="certification:faq-accordion-4" data-analytics-asa-type="accordion"> <div class="accordion-header--content"> <div class="accordion--heading">How do I become Apple Search Ads certified? </div> </div> <div class="icon-holder align-items-center"> <span class="icon icon-plus"></span> <span class="icon accordion-icon "> <svg class="accordion-icon-svg" viewBox="0 0 17 8.85"> <polyline data-accordion-icon-shape="" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" fill="none" fill-rule="evenodd" points="15 1.13 8.5 7.72 2 1.13"> <animate data-accordion-animate="expand" attributeName="points" values="15 1.13 8.5 7.72 2 1.13; 15.85 4.42 8.5 4.42 1.15 4.42; 15 7.72 8.5 1.13 2 7.72" dur="320ms" begin="indefinite" fill="freeze" keyTimes="0; 0.5; 1" calcMode="spline" keySplines="0.12, 0, 0.38, 0; 0.2, 1, 0.68, 1"></animate> <animate data-accordion-animate="collapse" attributeName="points" values="15 7.72 8.5 1.13 2 7.72; 15.85 4.42 8.5 4.42 1.15 4.42; 15 1.13 8.5 7.72 2 1.13" dur="320ms" begin="indefinite" fill="freeze" keyTimes="0; 0.5; 1" calcMode="spline" keySplines="0.2, 0, 0.68, 0; 0.2, 1, 0.68, 1"></animate> </polyline> </svg> </span> </div> </div> </h3> <div id='accordion-item-4-tray' itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="accordion-panel" aria-labelledby='accordion-item-4-section'> <div itemprop="text"> <div class="helparticlelist section"> <section class="article-list"> <p class="article-list--desc">Complete all of the Certification lessons, then test your skills with a free exam. After you’re certified, you have the option to share your certificate with your professional network on platforms like LinkedIn.</p> </section> </div> </div> </div> </div> </div> </section> <section class="section-accordion"> <div data-analytics-section-engagement="faq-accordion-5"> <div class="accordion--drawer" itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" id="FAQ-5"> <h3 class="accordion-heading-wrapper" itemprop="name"> <div class="accordion-header" itemprop="name" id='accordion-item-5-section' aria-controls='accordion-item-5-tray' aria-expanded="false" role="button" tabindex="0" data-analytics-asa-title="certification:faq-accordion-5" data-analytics-asa-type="accordion"> <div class="accordion-header--content"> <div class="accordion--heading">Is Certification available worldwide?</div> </div> <div class="icon-holder align-items-center"> <span class="icon icon-plus"></span> <span class="icon accordion-icon "> <svg class="accordion-icon-svg" viewBox="0 0 17 8.85"> <polyline data-accordion-icon-shape="" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" fill="none" fill-rule="evenodd" points="15 1.13 8.5 7.72 2 1.13"> <animate data-accordion-animate="expand" attributeName="points" values="15 1.13 8.5 7.72 2 1.13; 15.85 4.42 8.5 4.42 1.15 4.42; 15 7.72 8.5 1.13 2 7.72" dur="320ms" begin="indefinite" fill="freeze" keyTimes="0; 0.5; 1" calcMode="spline" keySplines="0.12, 0, 0.38, 0; 0.2, 1, 0.68, 1"></animate> <animate data-accordion-animate="collapse" attributeName="points" values="15 7.72 8.5 1.13 2 7.72; 15.85 4.42 8.5 4.42 1.15 4.42; 15 1.13 8.5 7.72 2 1.13" dur="320ms" begin="indefinite" fill="freeze" keyTimes="0; 0.5; 1" calcMode="spline" keySplines="0.2, 0, 0.68, 0; 0.2, 1, 0.68, 1"></animate> </polyline> </svg> </span> </div> </div> </h3> <div id='accordion-item-5-tray' itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="accordion-panel" aria-labelledby='accordion-item-5-section'> <div itemprop="text"> <div class="helparticlelist section"> <section class="article-list"> <p class="article-list--desc">Yes. Certification is available in all countries and regions and in the following languages: English, French, German, Italian, Japanese, Korean, Portuguese, Russian, and Spanish.</p> </section> </div> </div> </div> </div> </div> </section> </div> </div> <div class="section-container-cmp news-grey-bg align-items-center certification-copy-block"> <section class="section-content"> <div data-analytics-asa-title="certification:get-started-button-2" data-analytics-asa-type="button"> <div class="copy-block copy-block-section-content text-align--center certification"> <h3 class="copy-block--heading ">Get Apple Search Ads certified.</h3> <p class="copy-block--body " role="text">Fast-track your skills and become a better app marketer.</p> <div class="cta"> <button data-onclick="https://certification-searchads.apple.com" class="button " role="link">Get started</button> </div> </div> </div> </section> </div> </main> <footer id="ac-globalfooter" class="js sa-footer" lang="en-US" 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class="copy-block--body " role="text">Find a partner to help you <br class="br-l br-m br-s no-space" />optimize performance.</p> <a href="/partners" class="more ">Learn more</a> </div> </div> </div> </section> </div> <section class="ac-gf-sosumi sa-sosumi"> <div id="footnote-1">* Source: Apple Search Ads customer satisfaction survey, 2022.</div> </section> </div> <nav class="ac-gf-breadcrumbs sa-breadcrumbs" aria-label="Breadcrumbs" role="navigation"> <a href="https://www.apple.com/" class="home ac-gf-breadcrumbs-home sa-breadcrumbs-home"> <span class="ac-gf-breadcrumbs-home-icon sa-breadcrumbs-home-icon" aria-hidden="true"></span> <span class="ac-gf-breadcrumbs-home-label sa-breadcrumbs-home-label">Apple</span> <span class="ac-gf-breadcrumbs-home-chevron sa-breadcrumbs-home-chevron"></span> <span class="ac-gf-breadcrumbs-home-mask sa-breadcrumbs-home-mask"></span> </a> <div class="ac-gf-breadcrumbs-path sa-breadcrumbs-path"> <ol class="ac-gf-breadcrumbs-list sa-breadcrumbs-list" 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