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How to Align Your Team's Work with Your Brand and Reputation
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<meta name="twitter:title" content="How can you align your team's work with your organization's brand and reputation?"> <meta name="twitter:description" content="Learn how to communicate your brand identity, define your team's purpose and goals, involve your team in decision making and feedback, recognize and reward your team's contributions, and encourage your team to be brand ambassadors."> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D4E12AQGxuxD1-8RV6g/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1674755756876?e=2147483647&v=beta&t=Y3-o1Oo6AEa7RTYGAKWSw1GR-6F8q1K_SdM78HGo5GY"> <meta name="appId"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Employee Relations"> <!----> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/advice/api/ingraphs/gauge" data-counter-metric-endpoint="/advice/api/ingraphs/counter"> <script type="application/ld+json"> {"@context":"http://schema.org","@type":"QAPage","name":"How can you align your team's work with your organization's brand and reputation?","description":"Learn how to communicate your brand identity, define your team's purpose and goals, involve your team in decision making and feedback, recognize and reward your team's contributions, and encourage your team to be brand ambassadors.","mainEntity":{"@type":"Question","name":"How can you align your team's work with your organization's brand and reputation?","answerCount":4,"upvoteCount":1,"datePublished":"2023-10-26T20:48:32.000+00:00","dateModified":"2023-10-26T20:48:32.000+00:00","text":"Learn how to communicate your brand identity, define your team's purpose and goals, involve your team in decision making and feedback, recognize and reward your team's contributions, and encourage your team to be brand ambassadors.","url":"https://www.linkedin.com/advice/1/how-can-you-align-your-teams-work-organizations-j7yhf","acceptedAnswer":{"@type":"Answer","text":"\nFrom my point of view communicating organizational goals and objective and also showing to them how the contribution of them will impact the organization .\nAlso you can reward them with rewards and recognitions programs .\nInitiate and respect their point of view .\nencouraged and delegate them for some of decisions.\nFinally communicate the brand and let them believe in it .","upvoteCount":5,"datePublished":"2023-11-07T08:14:42.041+00:00","dateModified":"2023-11-08T07:37:11.586+00:00","url":"https://www.linkedin.com/advice/1/how-can-you-align-your-teams-work-organizations-j7yhf?contributionUrn=urn%3Ali%3Acomment%3A%28articleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7123410090165977088%2C7123410092342788096%29%2C7127569036124520448%29&articleSegmentUrn=urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7123410090165977088%2C7123410092342788096%29&dashContributionUrn=urn%3Ali%3Afsd_comment%3A%287127569036124520448%2CarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7123410090165977088%2C7123410092342788096%29%29","author":{"@type":"Person","url":"https://eg.linkedin.com/in/ahmed-gamal-23319598","name":"Ahmed Gamal","image":"https://media.licdn.com/dms/image/v2/C4D03AQEPKYjaqast4A/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1646724028775?e=2147483647&v=beta&t=U-bbq1W2m8FcBE43C3S2ZYNhJGclIhDoAtPIxoP0PKk","interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Followers","userInteractionCount":0}}},"suggestedAnswer":[]}} </script> <!----> </head> <body dir="ltr"> <!----><!----><!----> <div class="guest-upsells"> <form class="google-auth base-google-auth" action="https://www.linkedin.com/uas/login-submit" method="post"> <input name="loginCsrfParam" value="61130c5b-75af-46c0-8420-eec593b6e37e" type="hidden"> <input name="session_redirect" value="https://www.linkedin.com/advice/1/how-can-you-align-your-teams-work-organizations-j7yhf" type="hidden"> <input name="trk" value="pulse-article_google-one-tap-submit" type="hidden"> <code id="termsAndConditionsRendered" style="display: none"><!--true--></code> <div 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<h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12 ">How can you align your team's work with your organization's brand and reputation?</h1> <!----> <div class="powered-by-ai py-3 text-sm text-color-text-secondary">Powered by AI and the LinkedIn community</div> <section class="table-of-content pb-6"> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="communicate-your-brand-identity"> <h3 class="text-color-text group-hover:text-color-text-brand">1</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#communicate-your-brand-identity" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Communicate your brand identity </a> <!----> </div> <icon class="invisible absolute right-2 top-1/2 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justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="involve-your-team-in-decision-making-and-feedback"> <h3 class="text-color-text group-hover:text-color-text-brand">3</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#involve-your-team-in-decision-making-and-feedback" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Involve your team in decision making and feedback </a> <!----> </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="recognize-and-reward-your-team's-contributions"> <h3 class="text-color-text group-hover:text-color-text-brand">4</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#recognize-and-reward-your-team's-contributions" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Recognize and reward your team's contributions </a> <p class="inline-promotion-text mt-0.5 text-xs font-normal text-color-text-low-emphasis">Be the first to add your personal experience</p> </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="encourage-your-team-to-be-brand-ambassadors"> <h3 class="text-color-text group-hover:text-color-text-brand">5</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#encourage-your-team-to-be-brand-ambassadors" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Encourage your team to be brand ambassadors </a> <p class="inline-promotion-text mt-0.5 text-xs font-normal text-color-text-low-emphasis">Be the first to add your personal experience</p> </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> <div class="group menu-item relative flex cursor-pointer flex-row justify-start border-0 pl-0" data-chunk-header-id="here’s-what-else-to-consider"> <h3 class="text-color-text group-hover:text-color-text-brand">6</h3> <div class="ml-2 mr-6 mt-0.5 min-w-[75%]"> <a class="fragmented-links font-normal !text-color-text underline decoration-1 underline-offset-4 group-hover:!text-color-text-brand" href="#here’s-what-else-to-consider" data-tracking-will-navigate data-tracking-control-name="article-ssr-frontend-x-article__toc-article-segment-navigation">Here’s what else to consider </a> <!----> </div> <icon class="invisible absolute right-2 top-1/2 flex -translate-y-2/4 items-center justify-between rounded-full border-1 border-solid border-color-container-brand p-1 group-hover:visible" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/6q8fxh9snmcwlh1wxg6fktwgf" data-svg-class-name="w-2 h-2 text-color-text-brand"></icon> </div> </section> <div class="x-article-introduction"> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Your organization's brand and reputation are not only shaped by your marketing and PR efforts, but also by the quality and impact of your team's work. How can you ensure that your team's work aligns with your organization's vision, values, and goals, and reflects positively on your image and credibility? Here are some tips to help you achieve this alignment and foster a strong team culture.</span><!----> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:w-1/2"> <code id="shouldExpandContributionBox" style="display: none"><!--true--></code> <div class="x-featured-expert-section__wrapper flex h-full flex-1 flex-col"> <div class="x-featured-expert-section h-full"> <div class="x-featured-expert-section__article-experts"> <div class="x-featured-expert-section__title mt-2 pb-0.5 text-xl font-bold text-color-text"> Top experts in this article </div> <div class="x-featured-expert-section__subtitle pb-3 text-sm text-color-text-secondary"> Selected by the community from 4 contributions. <a href="https://www.linkedin.com/help/linkedin/answer/a1652832" target="_blank" aria-label="Learn more about collaborative articles" data-tracking-control-name="article-ssr-frontend-x-article__featured-expert-learn-more-link" data-tracking-will-navigate="true" 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data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Member profile image"> </figure> <div class="x-featured-expert-section__header-subtitle-ctn self-center pl-2"> <div class="x-featured-expert-section__header text-md font-bold text-color-text"> <div class="x-featured-expert-section__expert-about flex flex-row items-center"> Ahmed Gamal <!----> </div> </div> <div class="x-featured-expert-section__subtitle text-sm text-color-text-secondary"> <div class="x-featured-expert-section__expert-headline break-words font-normal"> Top LinkedIn Voice | HR Manager at MakaremTex | Advanced HR PRACTITIONER AAST | AUC Diploma | Head Hunter </div> </div> </div> </a> <div class="x-featured-expert-section__cta pb-2 pl-12"> <div class="x-featured-expert-section__expert-contribution flex flex-row"> <button class="x-featured-expert-section__expert-contribution-btn cursor-pointer pr-1 font-bold focus:outline-none text-color-link" data-tracking-will-navigate="true" 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lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQEPKYjaqast4A/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1646724028775?e=2147483647&v=beta&t=U-bbq1W2m8FcBE43C3S2ZYNhJGclIhDoAtPIxoP0PKk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Ahmed Gamal </span> <!----><!----> </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Top LinkedIn Voice | HR Manager at MakaremTex | Advanced HR PRACTITIONER AAST | AUC Diploma | Head Hunter </p> </div> </a> <div class="flex items-center"> <span class="contribution__edited mr-1 text-sm 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class="header-index pr-1.5">2</span> <span class>Define your team's purpose and goals</span><!----> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The next step is to define your team's purpose and goals, and how they relate to your organization's brand and reputation. 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class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 "> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7123410090165977088_7123410092355375104_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="involve-your-team-in-decision-making-and-feedback" href="#involve-your-team-in-decision-making-and-feedback" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">3</span> <span class>Involve your team in decision making and feedback</span><!----> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The third step is to involve your team in decision making and feedback, and to ensure that their work reflects your brand identity and reputation. 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data-contributor-urn="urn:li:member:346818567" data-contribution-tracking-id="pzhHFAGCgSLgMdOGyEit5A==" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://eg.linkedin.com/in/ahmed-gamal-23319598?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQEPKYjaqast4A/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1646724028775?e=2147483647&v=beta&t=U-bbq1W2m8FcBE43C3S2ZYNhJGclIhDoAtPIxoP0PKk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile 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You'll no longer see this contribution</p> </template> </li> <!----><!----> </ul> <!----> </div> </div> <code id="contributionCopyLink" style="display: none"><!--"Link copied to clipboard"--></code> <code id="contributionCopyFail" style="display: none"><!--"Copy failed, try again later."--></code> <code id="contributionCopyUnsupported" style="display: none"><!--"Copy to clipboard is unsupported."--></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">From my prospective involving your team and encouraging them to take a decision is the best way to enagage them and get them aligned with the organization goals because when the employees feeling accoutable they will perform effectively .</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div> <!----> <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"><!--"%reactionType% %selectionState%"--></code> <div class="reactions-menu flex flex-row relative items-center 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data-id="social-actions__reactions" data-num-reactions="2" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7123410090165977088,7123410092355375104),7129357900040261633)" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 2 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/cib97epu77mrzque5gqlzjgaw"--></code> <!----><!----> <code id="social-actions__reaction-image-EMPATHY" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs"--></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/e7ppwfmo0if15fgie4q5r4us4"--></code> <!----> <code id="social-actions__reaction-image-INTEREST" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt"--></code> <code id="social-actions__reaction-image-LIKE" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur"--></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/4iy169rwfs5rdhspekg2r5wc6"--></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"><!--"https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh"--></code> <!----><!----><!----><!----> </div> </div> <!----> </div> <!----><!----> </div> <!----><!----><!----> </li> </ul> <!----> </div> </div> </div> <code id="loginUrl" style="display: none"><!--"https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F1%2Fhow-can-you-align-your-teams-work-organizations-j7yhf"--></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7123410090165977088,7123410092363776000)" data-test-id="article-segment" data-total-count="0" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 sticky-on-scroll"> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7123410090165977088_7123410092363776000_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="recognize-and-reward-your-team's-contributions" href="#recognize-and-reward-your-team's-contributions" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">4</span> <span class>Recognize and reward your team's contributions</span><!----> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The fourth step is to recognize and reward your team's contributions, and to show them how their work impacts your organization's brand and reputation. You can do this by acknowledging and appreciating your team members' efforts, skills, and achievements, both individually and collectively. You can also share and showcase your team's work with other teams, departments, or external audiences, and highlight how it aligns with your brand identity and reputation. By recognizing and rewarding your team's contributions, you will boost their morale, motivation, and loyalty.</span><!----> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 sticky-on-scroll mt-1 "> <!----> <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7123410090165977088,7123410092363776000)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"><!--"article-ssr-frontend-x-article"--></code> <code id="isGuest" style="display: none"><!--true--></code> <code id="showFuseErrorMessage" style="display: none"><!--true--></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F1%2Fhow-can-you-align-your-teams-work-organizations-j7yhf&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7123410090165977088_7123410092363776000_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Add your perspective</div> <!----></a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"><!--"125"--></code> <code id="min_reply_char_limit" style="display: none"><!--"1"--></code> <code id="max_char_limit" style="display: none"><!--"750"--></code> <code id="i18n_contribution_post_success" style="display: none"><!--"Contribution added successfully"--></code> <code id="i18n_contribution_post_error" style="display: none"><!--"Sorry, something went wrong while adding your contribution."--></code> <code id="i18n_contribution_edit_post_success" style="display: none"><!--"Contribution edited successfully"--></code> <code id="i18n_contribution_edit_post_error" style="display: none"><!--"Sorry, something went wrong while editing your contribution."--></code> <code id="i18n_try_refreshing_the_page" style="display: none"><!--"Try refreshing the page."--></code> <code id="i18n_characters" style="display: none"><!--"10 characters."--></code> <code id="i18n_characters_fraction" style="display: none"><!--"10/20 characters"--></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"><!--"It looks like you’ve already contributed a few times. To ensure diverse perspectives, we limit contributions."--></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"><!--"Check out other articles"--></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7123410090165977088,7123410092363776000)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7123410090165977088,7123410092363776000)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden text-color-signal-negative" id="error-urn:li:articleSegment:(urn:li:linkedInArticle:7123410090165977088,7123410092363776000)"> Help others by sharing more (125 characters min.) </span> </span> <button class="contribution-cancel-button ease-linear duration-300 btn-sm btn-tertiary mr-1 transition-all lg:btn-md" data-tracking-control-name="cancel_contribution"> Cancel </button> <button disabled="true" aria-disabled="true" class="submit-contribution-button ease-linear duration-300 btn-sm btn-primary transition-all lg:btn-md" data-tracking-control-name="comment_post" data-feed-control="comment_post" data-feed-action-category="COMMENT" data-feed-action-type="submitContribution"> <div class="loader flex"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor h-[20px] min-h-[20px] w-[20px] min-w-[20px]"></icon> </div> </div> <span class="submit-contribution-button-text">Add</span> <span class="save-contribution-changes-button-text">Save</span> </button> </div> </div> </div> </div> </div> <ul class="contribution-list contribution-list-guest"> <!----> </ul> <!----> </div> </div> </div> <code id="loginUrl" style="display: none"><!--"https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F1%2Fhow-can-you-align-your-teams-work-organizations-j7yhf"--></code> <div class="article-segment" data-is-logged-in="false" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7123410090165977088,7123410092372156416)" data-test-id="article-segment" data-total-count="0" data-tracking-prefix="article-ssr-frontend-x-article" role="presentation"> <div class="md:row pb-6 md:flex"> <div class="column-article-segment-content md:column md:mb-8 md:mr-4 md:w-1/2 md:flex-1 md:pr-[88px]"> <div class="md:pt-6 sticky-on-scroll"> <div class="article-segment-content-container "> <div id="content-urn_li_articleSegment__urn_li_linkedInArticle_7123410090165977088_7123410092372156416_"> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 class="flex"> <a id="encourage-your-team-to-be-brand-ambassadors" href="#encourage-your-team-to-be-brand-ambassadors" class="dummy-anchor invisible absolute mt-[-100px]"></a> <span class="header-index pr-1.5">5</span> <span class>Encourage your team to be brand ambassadors</span><!----> </h2> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The fifth step is to encourage your team to be brand ambassadors, and to promote and protect your organization's brand and reputation. You can do this by empowering and supporting your team members to communicate and interact with your customers, partners, and stakeholders, and to represent your organization in a positive and professional manner. You can also encourage your team members to share their stories and experiences, and to advocate for your organization's values and goals, both internally and externally. By encouraging your team to be brand ambassadors, you will enhance your organization's visibility, credibility, and trustworthiness.</span><!----> </p> </div> </div> </div> </div> </div> <div class="column-article-segment-contributions md:column md:pb-[200px] md:w-1/2"> <div class="article-segment-contributions-header-container bg-color-canvas-tint md:ml-[-12px] md:pt-6 lg:ml-0 sticky-on-scroll mt-1 "> <!----> <div class="add-your-perspective-section relative flex flex-row items-center " data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7123410090165977088,7123410092372156416)" data-test-add-contribution> <code id="add_your_perspective_tracking_prefix" style="display: none"><!--"article-ssr-frontend-x-article"--></code> <code id="isGuest" style="display: none"><!--true--></code> <code id="showFuseErrorMessage" style="display: none"><!--true--></code> <div class="mb-2"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F1%2Fhow-can-you-align-your-teams-work-organizations-j7yhf&trk=article-ssr-frontend-x-article" target="_self" data-tracking-control-name="add_contribution_cta" data-tracking-will-navigate data-test-link class="add-your-perspective-button btn-sm flex flex-col items-start justify-center lg:btn-md bg-color-surface-accent-tint-1 hover:bg-color-container-tertiary-hover " data-test-add-contribution-btn aria-describedby="content-urn_li_articleSegment__urn_li_linkedInArticle_7123410090165977088_7123410092372156416_" data-test-contribution-cta-link-guest role="button"> <div data-test-contribution-btn-text class="add-your-perspective-button-text text-left text-color-text-low-emphasis">Add your perspective</div> <!----></a> </div> <div class="contribution-text-area-wrapper relative w-full hidden"> <code id="min_char_limit" style="display: none"><!--"125"--></code> <code id="min_reply_char_limit" style="display: none"><!--"1"--></code> <code id="max_char_limit" style="display: none"><!--"750"--></code> <code id="i18n_contribution_post_success" style="display: none"><!--"Contribution added successfully"--></code> <code id="i18n_contribution_post_error" style="display: none"><!--"Sorry, something went wrong while adding your contribution."--></code> <code id="i18n_contribution_edit_post_success" style="display: none"><!--"Contribution edited successfully"--></code> <code id="i18n_contribution_edit_post_error" style="display: none"><!--"Sorry, something went wrong while editing your contribution."--></code> <code id="i18n_try_refreshing_the_page" style="display: none"><!--"Try refreshing the page."--></code> <code id="i18n_characters" style="display: none"><!--"10 characters."--></code> <code id="i18n_characters_fraction" style="display: none"><!--"10/20 characters"--></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"><!--"It looks like you’ve already contributed a few times. 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One of the strategies I find effective is to clarify the brand identity. This involves defining the brand values, mission, and vision, ensuring that the team understand these principles. I personally promote open communication within my team by encouraging a culture of open dialogue, feedback, and transparency. Creating brand guidelines is another key aspect. I've established clear brand guidelines for visuals, messaging, and tone of communication. Besides, one should also lead by example by showcasing the commitment to the brand in actions and interactions. 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data-tracking-control-name="article-ssr-frontend-x-article_footer-community-guide" data-tracking-will-navigate> Community Guidelines </a> </li> <!----> <li class="li-footer__item font-sans text-xs text-color-text-solid-secondary flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <div class="collapsible-dropdown collapsible-dropdown--footer collapsible-dropdown--up flex items-center relative hyphens-auto language-selector z-2"> <!----> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-[100%] top-auto" role="menu" tabindex="-1"> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="العربية (Arabic)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ar_AE" data-locale="ar_AE" role="menuitem" lang="ar_AE"> العربية (Arabic) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="বাংলা (Bangla)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-bn_IN" data-locale="bn_IN" role="menuitem" lang="bn_IN"> বাংলা (Bangla) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Čeština (Czech)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-cs_CZ" data-locale="cs_CZ" role="menuitem" lang="cs_CZ"> Čeština (Czech) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Dansk (Danish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-da_DK" data-locale="da_DK" role="menuitem" lang="da_DK"> Dansk (Danish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Deutsch (German)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-de_DE" data-locale="de_DE" role="menuitem" lang="de_DE"> Deutsch (German) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Ελληνικά (Greek)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Greek) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="English (English) selected" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> <strong>English (English)</strong> </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Español (Spanish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Spanish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="فارسی (Persian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Persian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Suomi (Finnish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (Finnish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Français (French)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> Français (French) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="हिंदी (Hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Magyar (Hungarian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action 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