How Nonfinancial Brands Can Benefit From Offering Embedded Financial Services

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.wpcf7-list-item { margin:0px; } </style> <div class="main bg-white mb-5"> <div class="container-fluid color-gradient pt-5 pb-0 pb-md-5"> <div class="container pt-3 pb-0 py-lg-3"> <div class="row gx-0 gx-md-5"> <div class="col-12 col-md-3 text-center text-md-start py-3 py-md-0"> <img src="https://www.pymnts.com/wp-content/uploads/2023/04/Galileo-Embedded-Finance-Tracker-April-2023-Cover.jpg?w=768" data-src="https://www.pymnts.com/wp-content/uploads/2023/04/Galileo-Embedded-Finance-Tracker-April-2023-Cover.jpg?w=768" class="img-fluid shadow ls-is-cached lazyloaded border repThumb" style="max-height:350px;"> </div> <div class="col-12 col-md-9 my-auto report-desc ps-0 ps-md-5 py-5 py-md-0"> <p class="fs-3 fw-bold text-white">Embedded Finance Turns Checkout into a Better Customer Experience for Brands</p> <h1>How Nonfinancial Brands Can Benefit From Offering Embedded Financial Services</h1> <div class="fs-4 text-white"> <p><span data-sheets-value="{"1":2,"2":"Embedded finance can help nonfinancial brands reach their full potential by allowing customers to transact seamlessly wherever they are, reducing the risk of cart abandonment online, says Mastercard’s Sherri Haymond."}" data-sheets-userformat="{"2":7161,"3":{"1":0},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14277081}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"7":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14277081}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14277081}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"9":1,"10":1,"11":4,"12":0,"14":{"1":2,"2":0},"15":"arial,sans,sans-serif"}">Embedded finance can help nonfinancial brands reach their full potential by allowing customers to transact seamlessly wherever they are, reducing the risk of cart abandonment online, says Mastercard’s Sherri Haymond. Read more in the “<strong>Embedded Finance Tracker</strong><strong><sup>®</sup></strong>,” a collaboration with <strong><a href="https://www.galileo-ft.com/" target="_blank" rel="noopener">Galileo</a></strong>, </span></p> </div> </div> </div> </div> </div> <div class="container-fluid py-5"> <div class="container"> <div class="row mb-3"> <div class="col-12 col-lg-6 pe-lg-5 pt-5 pt-lg-3 report-facts order-2 order-lg-1"> <div class="fs-5"> <h6 class="border-bottom w-100 fs-5 fw-bold border-light border-3">Inside the April Tracker</h6> <ul> <li>With embedded finance and BaaS evolving to meet consumers’ digital needs, Mastercard’s Sherri Haymond discusses how FinTechs are responding.</li> <li>More than half of Americans expressed interest in integrated add-ons, while approximately the same share of software vendors reported satisfaction with their embedded payment providers’ APIs.</li> <li>Of companies that offered some type of embedded finance option, 88% reported increased engagement, 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How Nonfinancial Brands Can Benefit From Offering Embedded Financial Services