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</div> <div class="wp-block-group navigation-main-mobile__close is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_close-dark.svg" alt="ico_close" style="width:24px"/></figure> </div> <div class="wp-block-group navigation-main__menu is-layout-constrained wp-block-group-is-layout-constrained"></div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"></div> </div> </div> </header> <main id="main-content" class="wp-block-group main-content bg-blob bg-blob--bottom is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--128)"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained"> <div class="wp-block-group animated-icon is-nowrap 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wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained wp-container-2 is-position-sticky" style="padding-top:var(--wp--preset--spacing--8)"> <a class="pp-link" href="http://www.facebook.com/share.php?u=https://piwikpro.de/success-stories/moser-holding/&title=Erh%C3%B6hte+Kundenbindung+durch+eingehende+Analyse+und+Personalisierung" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_facebook.svg" alt="" style="object-fit:cover"/></figure> </div> </a> <a class="pp-link" href="http://twitter.com/intent/tweet?text=Erh%C3%B6hte+Kundenbindung+durch+eingehende+Analyse+und+Personalisierung:%20https://piwikpro.de/success-stories/moser-holding/" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_x_circle.svg" alt=""/></figure> </div> </a> <a class="pp-link" href="http://www.linkedin.com/shareArticle?mini=true&url=https://piwikpro.de/success-stories/moser-holding/&title=Erh%C3%B6hte+Kundenbindung+durch+eingehende+Analyse+und+Personalisierung&source=" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_linkedin.svg" alt=""/></figure> </div> </a> </div> </div> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <p>1945 erschien das erste Blatt der Tiroler Tageszeitung. Es bildete damit die Wurzeln der <strong>Moser Holding AG</strong>, die sich seitdem zum drittgr枚脽ten Verlag 脰sterreichs entwickelte. Das Medienhaus besch盲ftigt heute 枚sterreichweit 1400 Mitarbeiter.</p> <p>Seit 75 Jahren stillt die Tiroler Tageszeitung, als Print-Ausgabe, den Wissensdurst ihrer Leser nach internationalen, regionalen und lokalen Nachrichten. 1996 ging sie als eine der ersten Tageszeitungen 脰sterreichs mit einem Online-Nachrichtendienst ins Netz.</p> <p>Anfang 2021 erweiterte Moser Holding das digitale Produktangebot der Tiroler Tageszeitung und startete mit tt.com plus ihr erstes paid-content-Angebot. Ausgew盲hlte Artikel wanderten hinter eine Pay-Wall und das Onlineangebot wurde deutlich ausgebaut.</p> <figure class="wp-block-image aligncenter size-full"><img decoding="async" src="/wp-content/uploads/2024/03/success-story-moser-holding-1.png" alt="" class="wp-image-3858"/></figure> <h2 class="wp-block-heading">Ungleiche Zahlen standen der Zukunft im Weg</h2> <p>Das Medienhaus sammelte, vor <strong>Piwik PRO</strong>, Daten mit unterschiedlichen Softwares. Darunter fielen unter anderem <strong>Google Analytics</strong> und <strong>onthe.io</strong>.</p> <p>Die AdTech und Analytics Abteilung verteilte w枚chentlich Berichte an Teams, wie das Online-Marketing, das Controlling, die Redaktion und die Gesch盲ftsf眉hrung. Dabei sah sich Moser Holding zwei gro脽en Herausforderungen entgegengestellt:</p> <ul class="wp-block-list"> <li><strong>Google Analytics sampelte die Daten</strong> und <strong>erschwerte die Reproduktion</strong> der Ergebnisse. Schon damals arbeitete das Unternehmen mit <strong>t盲glichen Berichten</strong> und zog daraus seine Erkenntnisse. Sobald sie einen bestimmten Tag erneut einsehen wollten, stimmten die Zahlen der Erstmessung nicht mehr mit der aktuellen Darstellung 眉berein.</li> <li>Zudem war der <strong>Vergleich der gesammelten Daten schwierig</strong>. <strong>Jede Abteilung verwendete eine andere Analytics Software</strong>. Grunds盲tzlich waren die Daten jeder Software alleinstehend korrekt. Aber sie konnten nicht miteinander verglichen werden, da sie voneinander abwichen.</li> </ul> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained" style="padding-right:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <p><strong><em>Wenn ich mir die Zahlen letzten Dienstag angesehen habe, dann bekam ich X Aufrufe auf der Startseite. Wenn ich dann an einem anderen Tag den gleichen Dienstag ansah, gab es immer eine Differenz von +/- 2-3 %. So war die Reproduzierbarkeit von Daten sehr schwierig. Jetzt mit Piwik PRO haben wir eine Rohdatenanalyse. Egal wann ich die Daten abfrage, ich erhalte die gleichen Zahlen, die ich einmal herausgenommen habe.</em></strong></p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained"> <p class="has-text-align-right"><strong>Michael Holzinger</strong></p> <p class="has-text-align-right"><strong><strong>AdTech und Analytics Experte bei der Moser Holding AG</strong></strong></p> </div> </div> <p>Dies f眉hrte zu viel Kl盲rungsbedarf zwischen den Beteiligten. Die Analytics Abteilung kl盲rte die Widerspr眉che auf und wenn m枚glich l枚ste sie. Damit ging f眉r alle Teams ein Produktivit盲ts- und Zeitverlust einher.</p> <p>Als zukunftsorientiertes Unternehmen wollte die Moser Holding AG eine effiziente, nachhaltige L枚sung und suchte nach einer Software, die:</p> <ol class="wp-block-list"> <li><strong>Rohdaten zur eingehenden Analyse liefert</strong>, sodass Abteilungen diese miteinander vergleichen k枚nnen.</li> <li>Von <strong>verschiedenen Abteilungen gleichzeitig benutzt</strong> werden kann, ohne an Leistung zu verlieren.</li> <li><strong>Daten</strong> zur Content-Personalisierung <strong>sammelt, strukturiert</strong> und aus deren Online und Offline-Quellen <strong>vereinheitlicht</strong> und somit erlaubt <strong>die Kundenbindung nachhaltig zu st盲rken</strong>.</li> <li>Ihre <strong>hohen Voraussetzungen beim Thema Datenschutz umsetzt</strong>.</li> </ol> <h2 class="wp-block-heading">Die Implementierung der Piwik PRO Analytics Suite</h2> <p>Moser Holding entschied sich nach eingehender Pr眉fung f眉r die <strong>Piwik PRO Analytics Suite</strong>. Der Verlag schlug einen Weg entgegen der 枚sterreichischen Medienbranche ein, die Google Analytics 360 nutzt. Dementsprechend gab es verschiedene Meinungen von externen Experten. Letztendlich 眉berzeugte die <strong>Rohdatenanalyse</strong>, die <strong>Datenschutz-Compliance</strong> und die <strong>integrierte CDP</strong> der <strong>Piwik PRO Analytics Suite</strong>. Zus盲tzlich erhielt das Medienhaus ein <strong>personalisiertes Onboarding</strong>, das den Wechsel zur Piwik PRO Analytics Suite erleichterte.</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained" style="padding-right:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <p><strong><em>Die Piwik PRO Analytics Suite bietet Ma脽nahmen, die unsere Voraussetzungen f眉r den Datenschutz erf眉llen. Der Investition wurde gr眉nes Licht gegeben, da wir eine Runduml枚sung erhalten haben. Der Mehrwert von Piwik PRO ist, dass wir eine genaue Messung bekommen und sehr viel abbilden k枚nnen, ohne auf den Datenschutz zu verzichten. Im Vergleich zu vorher haben wir eine deutliche Verbesserung geschaffen.</em></strong></p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-23 wp-block-group-is-layout-constrained"> <p class="has-text-align-right"><strong>Michael Holzinger</strong></p> <p class="has-text-align-right"><strong><strong>AdTech und Analytics Experte bei der Moser Holding AG</strong></strong></p> </div> </div> <h2 class="wp-block-heading">Die Piwik PRO Analytics Suite im Einsatz</h2> <p>Moser Holding sammelt Daten mit der Piwik PRO Analytics Suite aus dem sichern Mitgliedsschaftbereich der tt.com. Damit respektiert sie die Rechte und Freiheiten ihrer Leser, da diese sich f眉r den Service registrieren. Gleichzeitig erh盲lt das Medienhaus wertvolle Rohdaten zur Analyse.</p> <p>Mithilfe der integrierten CDP erkennt und gruppiert das Unternehmen ihre Leser und bildet dadurch die komplette Customer Journey der Tiroler Tageszeitung ab.</p> <p>Alle Abteilungen k枚nnen nun die gesammelten Rohdaten untereinander vergleichen und auswerten. Die <strong>Daten aus Piwik PRO sparen den Datenanalysten Zeit und erh枚hen die Produktivit盲t</strong>.</p> <p>Der Rohdatenexport 眉ber die Piwik PRO API beg眉nstigt eingehende Analysen mit Tools des internen Marketing-Stacks. Drittprogramme visualisieren die Daten weiter und bieten sie dem Unternehmen zur Einsicht.</p> <h2 class="wp-block-heading">Piwik PRO informiert das ganze Unternehmen</h2> <p>Die AdTech und Analytics Abteilung bereitet 99 % der Berichte zukunftsorientiert vor. Das hei脽t, die Moser Holding erstellt Berichte einmal und bildet somit die n枚tigen Informationen ab. Anschlie脽end verteilt sie die Berichte an die unterschiedlichen Stakeholder, zum Beispiel:</p> <ul class="wp-block-list"> <li>Die Salesabteilung und das Controlling arbeiten mit den im Analytics Modul abgebildeten Sales-Funnel. Piwik PRO sammelt, dank der Custom Dimensions, unter anderem die Preiskategorie und den Produkttyp der Artikel. Dies erm枚glicht den Teams eine 脺bersicht 眉ber die digitalen Kan盲le.</li> <li>Jeder Online-Redakteur erh盲lt per E-Mail einen 7-Tagesbericht. Dieser hilft die Performance der eigenen Artikel zu verfolgen und die richtigen Themen f眉r die Leser auszuw盲hlen.</li> <li>Ein Dashboard in der Piwik PRO Analytics Suite informiert die Redakteure 眉ber die t盲gliche Performance des Live-Blogs und der unterschiedlichen Themenbereiche.</li> <li>Print-Redakteure verfolgen ebenfalls die Performance der Onlineartikel auf Monitoren in der Redaktion. Die Moser Holding baute daf眉r ein eigenes Dashboard, dass 眉ber die API mit Rohdaten aus Piwik PRO versorgt wird.</li> </ul> <figure data-wp-context="{"imageId":"67491633d3d25"}" data-wp-interactive="core/image" class="wp-block-image aligncenter size-full wp-lightbox-container"><img decoding="async" data-wp-class--hide="state.isContentHidden" data-wp-class--show="state.isContentVisible" data-wp-init="callbacks.setButtonStyles" data-wp-on-async--click="actions.showLightbox" data-wp-on-async--load="callbacks.setButtonStyles" data-wp-on-async-window--resize="callbacks.setButtonStyles" src="/wp-content/uploads/2024/03/success-story-moser-holding-2.png" alt="" class="wp-image-3859"/><button class="lightbox-trigger" type="button" aria-haspopup="dialog" aria-label="Bild vergr枚脽ern" data-wp-init="callbacks.initTriggerButton" data-wp-on-async--click="actions.showLightbox" data-wp-style--right="state.imageButtonRight" data-wp-style--top="state.imageButtonTop" > <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewBox="0 0 12 12"> <path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z" /> </svg> </button><figcaption class="wp-element-caption">Einige der Custom Dimensions, die Moser Holding nutzt, um Ihren Gesch盲ftserfolg zu sichern.</figcaption></figure> <p>Das Medienhaus nutzt <strong>Custom Dimensions der Piwik PRO Analytics Suite, um die Daten besser zu gliedern und auszuwerten</strong>. Sie bieten der AdTech und Analytics Abteilung genaue Informationen. Diese helfen tiefgr眉ndige Fragen zu beantworten, die die individuellen Abteilungen haben k枚nnten.</p> <h2 class="wp-block-heading" id="die-moser-holding-erkennt-erste-audienzen-mit-piwik-pro">Die Moser Holding erkennt erste Audienzen mit Piwik PRO</h2> <p>Die Moser Holding richtet ihre Strategie an der Zukunft aus. Sie m枚chten Ihre Kundenbindung erh枚hen und Lesern personalisierten Content bieten, gleichzeitig aber datenschutzfreundlich handeln. Die <strong>CDP der Piwik PRO Analytics Suite</strong> soll hier Abhilfe schaffen. Dabei steht das Unternehmen noch am Anfang, sieht aber schon <strong>erste positive Resultate</strong>.</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained" style="padding-right:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <p><strong><em>Wir sind mit der CDP von Piwik PRO in einer Lage Nutzer besser zu klassifizieren und zu gruppieren. Wir k枚nnen genau gestellte Fragen beantworten und komplexe Analysen durchf眉hren, unsere Strategie weiterentwickeln und somit unseren Gesch盲ftserfolg sichern. Mit Google Analytics hatten wir gar nicht die M枚glichkeit, ein so breites Spektrum an M枚glichkeiten abzudecken.</em></strong></p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained"> <p class="has-text-align-right"><strong>Michael Holzinger</strong></p> <p class="has-text-align-right"><strong>AdTech und Analytics Experte bei der Moser Holding AG</strong></p> </div> </div> <h3 class="wp-block-heading" id="die-verhaltensbasierte-kundensegmentierung">Die verhaltensbasierte Kundensegmentierung</h3> <p>Moser Holding erkannte schon fr眉h, dass jeder Leser unterschiedliche Vorlieben in Themen und Artikeltypen zeigt. Zus盲tzlich steckt jeder in einer anderen Phase der Customer Journey.</p> <p>Die CDP der Piwik PRO Analytics Suite hilft Moser Holding genaue Profile zu erstellen. Dabei nutzt die CDP jede vorher erstellte Custom Dimension als Attribut und bietet somit wertvolle Informationen f眉r den weiteren Verlauf.</p> <p>Moser Holding <strong>speichert in den Profilen der CDP die Conversions aus Analytics ab</strong>, die Kunden durchf眉hren. Somit erkennt das Verlagshaus, welche Kunden ihre Produkte in Anspruch nehmen und welche nicht. Diese Daten werden <strong>in AdTech Programme exportiert</strong>. Dabei werden nur jene Kunden angesprochen, die noch keine Conversion vorweisen.</p> <figure class="wp-block-image aligncenter size-full"><img decoding="async" src="/wp-content/uploads/2024/03/success-story-moser-holding-3.jpeg" alt="" class="wp-image-3860"/></figure> <p>Moser Holding f眉hrte die ersten Tests dieser Datenrotation anhand eines Morning-Newsletters durch. Das Unternehmen verzeichnete dabei eine <strong>15 % Conversion-Rate</strong> f眉r Neuanmeldungen. Dieses Ergebnis 眉berzeugte Moser Holding weitere Tests und Analysen durchzuf眉hren, um die komplette Customer Journey abzubilden.</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-28 wp-block-group-is-layout-constrained" style="padding-right:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <p><strong><em>Ich bin sehr lange in der Webanalyse Szene unterwegs, etwa 13 Jahre, und habe auch schon einige Tools verwendet. Bis jetzt hat keines in diesem Preissegment solch eine umfangreiche Datendetailtiefe liefern k枚nnen. Piwik PRO ist eine Plattform, auf der wir gut aufbauen k枚nnen, um unser digitales Business Modell optimal abzubilden. Die Analytics Suite erm枚glicht uns sogar datenbasierte Entscheidungen auf mehreren Ebenen zu treffen, vom Redakteur, 眉ber das Controlling, bis hin zur Gesch盲ftsf眉hrung. Die damaligen Datensilos haben wir abgel枚st und verwenden nur mehr eine Datenbasis. Sogar unsere Gesch盲ftsf眉hrung erkennt, dass die Produktivit盲t der einzelnen Abteilungen erh枚ht wurde.</em></strong></p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained"> <p class="has-text-align-right"><strong>Michael Holzinger</strong></p> <p class="has-text-align-right"><strong>AdTech und Analytics Experte bei der Moser Holding AG</strong></p> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <div class="wp-block-group has-pink-20-background-color has-background is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/moser-holding.svg" alt="" style="width:auto;height:48px"/></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-29 wp-block-group-is-layout-constrained"> <h4 class="wp-block-heading has-small-font-size" id="industrie">Industrie:</h4> <p>Medienhaus</p> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained"> <h4 class="wp-block-heading has-small-font-size" id="standort">Standort:</h4> <p>脰sterreich</p> </div> </div> <div class="wp-block-group has-border-color has-grey-30-border-color has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained" style="border-width:1px;padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <h4 class="wp-block-heading" id="highlights">Highlights</h4> <ul class="has-small-font-size wp-block-list"> <li>Erste online Kundensegmente erfolgreich erkannt und angesprochen</li> <li>Datensilos innerhalb des Unternehmens aufgehoben und die Produktivit盲t der einzelnen Abteilungen verbessert</li> <li>Bei ersten Tests 15 % Conversionrate des Morning-Newsletters registriert</li> </ul> </div> <div class="wp-block-group has-border-color has-grey-20-border-color has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained" style="border-width:1px;padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <h4 class="wp-block-heading has-text-align-center" id="die-fallstudie-als-pdf-downloaden">Die Fallstudie als PDF downloaden</h4> <p class="has-text-align-center">Hiermit k枚nnen Sie die Fallstudie zu einem anderen Zeitpunkt lesen oder mit jemandem Teilen.</p> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-width wp-block-button__width-100"><a class="wp-block-button__link wp-element-button" href="/wp-content/uploads/sites/2/2024/05/success-story-moser-holding-de.pdf" target="_blank" rel="noreferrer noopener">Downloaden</a></div> </div> </div> <div class="wp-block-group has-border-color has-grey-30-border-color has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-34 wp-block-group-is-layout-constrained" style="border-width:1px;padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <h4 class="wp-block-heading">Andere Fallstudien</h4> <ul class="has-link-color has-small-font-size wp-block-list wp-elements-8eca0e3a79ceaf0b7c073979761466b6"> <li><a href="/success-stories/acrolinx/">14,8 % Steigerung der Produkt- und Servicequalit盲t. Mit den richtigen Daten langfristig die Usability und UX optimieren.</a></li> <li><a href="/success-stories/anne-frank-haus/">Besseres Besuchererlebnis und leichterer Zugang zu Informationen dank Piwik PRO Analytics Suite</a></li> </ul> </div> </div> </div> </div> </div></article> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-5 wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <hr class="wp-block-separator has-alpha-channel-opacity"/> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="post-navigation-link-previous wp-elements-1e96bad6bce6bf8c487deba84f9200e6 wp-block-post-navigation-link"><a href="https://piwikpro.de/success-stories/nettium/" rel="prev"><span class="post-navigation-link__label">Zur眉ck:</span> <span class="post-navigation-link__title">Nettium-Kunde optimierte die gesamte User Journey und steigerte Conversions um 28 %</span></a></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="post-navigation-link-next has-text-align-right wp-elements-eba53d6c774f0b5459c9a3806bd2da31 wp-block-post-navigation-link"><a href="https://piwikpro.de/success-stories/simplesite/" rel="next"><span class="post-navigation-link__label">Weiter:</span> <span class="post-navigation-link__title">SimpleSite verwendet Daten aus Piwik PRO und verbessert den ROI bei t盲glichen Werbeausgaben um bis zu 20%</span></a></div></div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="haben-wir-ihr-interesse-geweckt">Haben wir Ihr Interesse geweckt?</h2> <p class="has-text-align-center has-large-font-size">Gerne besprechen wir mit Ihnen, wie die Analytics-Suite Ihren Erfolg unterst眉tzt.</p> </div> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-black"><a class="wp-block-button__link wp-element-button" href="/demo-vereinbaren/">Demo vereinbaren</a></div> </div> </div> </main> <footer class="wp-block-template-part"> <div class="wp-block-group alignfull main-footer has-white-color has-black-background-color has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-53 wp-block-group-is-layout-constrained" id="main-footer" style="padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns has-small-font-size is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex" style="padding-right:0;padding-left:0"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-40 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="produkt">PRODUKT</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-2 wp-block-navigation-is-layout-flex" aria-label="Footer - 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