Third-party tracking | LinkedIn Help

<!DOCTYPE html> <html lang="en" data-ui-framework="glimmer" data-presentation-type="FULL_PAGE" class="theme--artdeco"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://www.linkedin.com/help/linkedin/answer/a423714","20240915030524","https://web.archive.org/","web","/_static/", "1726369524"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <title>Third-party tracking | LinkedIn Help</title> <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="default"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="description" content="Third-party tracking"> <meta name="locale" content="en_US"> <meta name="robots" content="index,follow"> <meta name="og:title" content="Third-party tracking | LinkedIn Help"> <meta name="og:site_name" content="LinkedIn Help"> <meta name="og:description" content="Third-party tracking"> <meta name="og:url" content="https://web.archive.org/web/20240915030524im_/https://www.linkedin.com/help/linkedin/answer/a423714"> <meta name="pageKey" content="hc_search_entity"> <meta name="asset-url" id="artdeco/static/images/icons.svg" content="https://static.licdn.com/sc/h/6sz1e821vgereyxaakx87tt4z"> <meta name="helpcenter:bootstrap" content="{"cdnUrl":"https://static.licdn.com","application":{"name":"helpcenter-frontend","instance":"i001","version":"0.5.4795","multiproductName":"helpcenter"},"availableHelpCenters":[{"urn":"urn:li:helpCenterInstance:linkedin","longLabel":"LinkedIn Help","shortLabel":"LinkedIn"},{"urn":"urn:li:helpCenterInstance:billing","longLabel":"Corporate Billing Help","shortLabel":"Corporate Billing"},{"urn":"urn:li:helpCenterInstance:learning","longLabel":"Learning Help","shortLabel":"Learning"},{"urn":"urn:li:helpCenterInstance:lms","longLabel":"Marketing Solutions Help","shortLabel":"Marketing Solutions"},{"urn":"urn:li:helpCenterInstance:recruiter","longLabel":"Recruiter Help","shortLabel":"Recruiter"},{"urn":"urn:li:helpCenterInstance:sales-insights","longLabel":"Sales Insights Help","shortLabel":"Sales Insights"},{"urn":"urn:li:helpCenterInstance:sales-navigator","longLabel":"Sales Navigator Help","shortLabel":"Sales Navigator"},{"urn":"urn:li:helpCenterInstance:talent-hub","longLabel":"Talent Hub Help","shortLabel":"Talent Hub"},{"urn":"urn:li:helpCenterInstance:talent-insights","longLabel":"Talent Insights Help","shortLabel":"Talent Insights"}],"globalAlerts":[],"helpCenterInstance":"urn:li:helpCenterInstance:linkedin","lixResults":[],"locale":"en_US","pageKey":"hc_search_entity","presentationType":"FULL_PAGE","uiTheme":"ART_DECO","uiDesignSystem":"hue-infra","siteSearch":{},"contactChannels":{"contactUs":{"href":"https://www.linkedin.com/help/linkedin/ask"}}}"> <meta name="helpcenter:clientdata" content="{"helpCenterArticleUrn":"urn:li:helpCenterArticle:(423714,LITHOGRAPH)"}"> <meta name="helpcenter:tracking-id" content="tRVII7S0QVa1LkrjwlEKcQ=="> <link rel="canonical" href="https://web.archive.org/web/20240915030524/https://www.linkedin.com/help/linkedin/answer/a423714">  <link rel="icon" href="https://web.archive.org/web/20240915030524im_/https://static.licdn.com/scds/common/u/images/logos/favicons/v1/favicon.ico"> <script>(function(){function a(){var a,b;var c=new Promise(function(c,d){a=c,b=d});return c.resolve=a,c.reject=b,c}window.helpcenter=a()})();</script> <script src="https://web.archive.org/web/20240915030524js_/https://static.licdn.com/sc/h/8hfbuq1ftcvnnx4dd5067pi0t" async defer type="text/javascript"></script> <script src="https://web.archive.org/web/20240915030524js_/https://static.licdn.com/sc/h/9zsxn5z69oquef5po7yyi912d" defer type="text/javascript"></script> <script src="https://web.archive.org/web/20240915030524js_/https://static.licdn.com/sc/h/evzices8inrr4radg0h0tf7ry" defer type="text/javascript"></script> <script src="https://web.archive.org/web/20240915030524js_/https://static.licdn.com/sc/h/7tnsfhdepzffu9hwt19w67y7f" defer type="text/javascript"></script>   <script src="https://web.archive.org/web/20240915030524js_/https://static.licdn.com/sc/h/bcar4jsei2oq8d4zvsjukkzds" defer type="text/javascript"></script> <link rel="stylesheet" href="https://web.archive.org/web/20240915030524cs_/https://static.licdn.com/sc/h/5xeufzc2c97mapmyf53p7pzb4"> <link rel="stylesheet" href="https://web.archive.org/web/20240915030524cs_/https://static.licdn.com/sc/h/bxsc3uzs75pqkfoodt5h1vv4d"> <script src="https://web.archive.org/web/20240915030524js_/https://static.licdn.com/sc/h/21ujnz0ylftjdg0bwvh37862" defer type="text/javascript"></script> <link rel="stylesheet" href="https://web.archive.org/web/20240915030524cs_/https://static.licdn.com/sc/h/f2nrji8842qbbbdkma1xmhaco"> </head> <body dir="ltr" class="base-page hue-web-theme--classic hue-web-color-scheme--light" data-test-id="base-page-body" data-in-hueify-scope="true"> <header class="global-header" data-test-id="global-header"> <div class="placeholder " id="system-message-outlet" data-inert-toggle-target="me-menu-inert-toggle-target" data-test-id="system-message-outlet"> </div>  <div class="page-width-content"> <div class="accessibility-menu" data-test-selector="accessibility-menu" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="visually-hidden" aria-live="polite"> <p class="mobile-view-on-desktop">Attention screen reader users, you are in a mobile optimized view and content may not appear where you expect it to be. To return the screen to its desktop view, please maximize your browser.</p> </div> <div class="accessibility-menu__content"> <a class="accessibility-menu__skip-link artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse" data-test-selector="accessibility-menu-skip-link" href="#a11y-main"> Skip to content </a> <a class="accessibility-menu__skip-link artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse" data-test-selector="accessibility-menu-skip-link" href="#site-search-common-search-query"> Skip to search </a> </div> <button class="accessibility-menu__dismiss-button artdeco-button artdeco-button--inverse artdeco-button--2 artdeco-button--circle artdeco-button--tertiary" data-test-selector="accessibility-menu-dismiss-button"> <li-icon class="svg-icon" size="large" tabindex="-1" aria-hidden="true" type="cancel-icon"></li-icon> <span class="visually-hidden"> Close jump menu </span> </button> </div> <nav class="site-navigation" aria-label="Main"> <div class="site-navigation__logo" data-inert-toggle-target="me-menu-inert-toggle-target"> <a class="brand" href="https://web.archive.org/web/20240915030524/https://www.linkedin.com/help/linkedin"> <svg preserveaspectratio="xMinYMin meet" focusable="false" style="display:block;width:34px;height:34px;" tabindex="-1" aria-hidden="true"> <g class="scaling-icon" style="fill-opacity:1"> <g class="bug-34dp" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g class="dp-1"> <path d="M2.8,34 L31.2,34 C32.746,34 34,32.746 34,31.2 L34,2.8 C34,1.254 32.746,0 31.2,0 L2.8,0 C1.254,0 0,1.254 0,2.8 L0,31.2 C0,32.746 1.254,34 2.8,34" class="bug-text-color" fill="currentColor"></path> <path d="M2.8,34 L31.2,34 C32.746,34 34,32.746 34,31.2 L34,2.8 C34,1.254 32.746,0 31.2,0 L2.8,0 C1.254,0 0,1.254 0,2.8 L0,31.2 C0,32.746 1.254,34 2.8,34 Z M13,13 L17.75,13 L17.75,15.391 C18.387,14.114 20.242,12.75 22.695,12.75 C27.397,12.75 29,14.875 29,19.922 L29,29 L24,29 L24,20.984 C24,18.328 23.481,16.875 21.542,16.875 C18.921,16.875 18,18.867 18,20.984 L18,29 L13,29 L13,13 Z M5,29 L10,29 L10,13 L5,13 L5,29 Z M10.55,7.5 C10.55,9.184 9.184,10.55 7.5,10.55 C5.816,10.55 4.45,9.184 4.45,7.5 C4.45,5.815 5.816,4.45 7.5,4.45 C9.184,4.45 10.55,5.815 10.55,7.5 Z" fill="#FFFFFF"></path> </g> <g class="dpi-gt1" transform="scale(0.7083)"> <rect class="bug-text-color" fill="currentColor" x="1" y="1" width="46" height="46" rx="4"></rect> <path d="M0,4.00989318 C0,1.79529033 1.79405245,0 4.00989318,0 L43.9901068,0 C46.2047097,0 48,1.79405245 48,4.00989318 L48,43.9901068 C48,46.2047097 46.2059475,48 43.9901068,48 L4.00989318,48 C1.79529033,48 0,46.2059475 0,43.9901068 L0,4.00989318 Z M19,18.3 L25.5,18.3 L25.5,21.566 C26.437,19.688 28.838,18 32.445,18 C39.359,18 41,21.738 41,28.597 L41,41.3 L34,41.3 L34,30.159 C34,26.253 33.063,24.05 30.68,24.05 C27.375,24.05 26,26.425 26,30.159 L26,41.3 L19,41.3 L19,18.3 Z M7,41 L14,41 L14,18 L7,18 L7,41 Z M15,10.5 C15,12.985 12.985,15 10.5,15 C8.015,15 6,12.985 6,10.5 C6,8.015 8.015,6 10.5,6 C12.985,6 15,8.015 15,10.5 Z" fill="#FFFFFF"></path> </g> </g> </g> </svg> <h1 class="brand__title t-white t-24 t-bold" data-test-id="brand-title"> <span class="brand__title-text--short" data-test-id="brand-title-short">Help</span> <span class="brand__title-text--long">LinkedIn Help</span> </h1> </a> </div> <span class="placeholder site-navigation__search site-search__navbar-outlet" data-placeholder="site-search-nav" data-inert-toggle-target="me-menu-inert-toggle-target"> </span> <div data-responsive-handler="me-menu-inert-responsive-handler" data-test-id="me-menu-responsive-handler"></div> <div class="dropdown__container me-menu me-menu--signed-out" data-test-id="me-menu"> <button class="dropdown__trigger me-menu__dropdown-trigger plain-button" data-test-selector="dropdown-trigger" aria-expanded="false" aria-controls="me-menu-dropdown">  <span class="me-menu__trigger-icon desktop-excluded tablet-excluded" data-test-id="mobile-trigger-icon"> <span class="visually-hidden">Dropdown menu, expand to explore help for other LinkedIn products</span> <li-icon size="large" type="hamburger-icon"></li-icon> </span> </button> <div class="dropdown__menu me-menu__dropdown-menu" data-test-selector="dropdown-menu" aria-hidden="true" tabindex="-1" id="me-menu-dropdown" role="dialog" aria-label="LinkedIn products menu" aria-modal autofocus="true"> <button id="me-menu-inert-toggle-close" class="me-menu__close dropdown__close plain-button desktop-excluded tablet-excluded" data-test-id="me-menu-close" type="button"> <li-icon size="large" type="cancel-icon"></li-icon> <span class="visually-hidden">Close menu</span> </button>  <section class="me-menu__action-links" data-test-id="me-menu-action-links">   <div class="me-menu__action-link-group desktop-excluded tablet-excluded" data-test-id="me-menu-available-help-centers"> <h4 id="help-center-list-title" class="t-bold t-16 me-menu__section-header"> Get help with: </h4> <ul aria-labelledby="help-center-list-title"> <li> <a class="me-menu__action-link t-14 me-menu__action-link--selected" href="/web/20240915030524/https://www.linkedin.com/help/linkedin?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option" aria-current="page"> LinkedIn </a> </li> <li> <a class="me-menu__action-link t-14 " href="/web/20240915030524/https://www.linkedin.com/help/billing?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Corporate Billing </a> </li> <li> <a class="me-menu__action-link t-14 " href="/web/20240915030524/https://www.linkedin.com/help/learning?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Learning </a> </li> <li> <a class="me-menu__action-link t-14 " href="/web/20240915030524/https://www.linkedin.com/help/lms?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Marketing Solutions </a> </li> <li> <a class="me-menu__action-link t-14 " href="/web/20240915030524/https://www.linkedin.com/help/recruiter?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Recruiter </a> </li> <li> <a class="me-menu__action-link t-14 " href="/web/20240915030524/https://www.linkedin.com/help/sales-insights?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Sales Insights </a> </li> <li> <a class="me-menu__action-link t-14 " href="/web/20240915030524/https://www.linkedin.com/help/sales-navigator?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Sales Navigator </a> </li> <li> <a class="me-menu__action-link t-14 " href="/web/20240915030524/https://www.linkedin.com/help/talent-hub?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Talent Hub </a> </li> <li> <a class="me-menu__action-link t-14 " href="/web/20240915030524/https://www.linkedin.com/help/talent-insights?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Talent Insights </a> </li> </ul> </div> <a class="me-menu__action-link t-14" href="https://web.archive.org/web/20240915030524/https://www.linkedin.com/?trk=help_me_menu" rel="noopener nofollow" data-test-id="me-menu-associated-product"> Go to LinkedIn </a> </section> <a class="artdeco-button artdeco-button--primary" href="https://web.archive.org/web/20240915030524/https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flinkedin%2Fanswer%2Fa423714&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://web.archive.org/web/20240915030524/https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flinkedin%2Fanswer%2Fa423714" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Third-party tracking </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 5 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(423714,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Third-party tracking allows you to measure and verify your LinkedIn ad performance through third-party tracking vendors. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>We support tracking and attribution for Sponsored Content, Dynamic spotlight ads, and text ads with Campaign Manager in Google Marketing Platform (formerly DoubleClick Campaign Manager) for impressions and click tracking. We also support Moat tags for Sponsored Content video ad metrics.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Add your tag to your LinkedIn creatives to start tracking your ad performance.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Google Marketing Platform (formerly Google DoubleClick) for Sponsored Content, Dynamic spotlight ads, and text ads</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> By adding your Google Marketing Platform tags to your LinkedIn campaign, you can attribute the clicks and impressions for each of your LinkedIn creatives. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Moat for Sponsored Content</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>By adding your Moat tags to your LinkedIn campaign, you can attribute viewability and audibility metrics to your LinkedIn video ad campaigns. You must be a Moat customer in order to leverage this integration. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://web.archive.org/web/20240915030524/https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/getting-started-moat-integration-for-video-ads.pdf" target="_self">Moat Analytics + LinkedIn Getting Started Guide</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://web.archive.org/web/20240915030524/https://www.linkedin.com/help/lms/answer/a423630" target="_self">Set up and manage third-party tracking for Ad campaigns</a></p> </div> </div> </li> </ul> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-swdkx" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Set up and Manage Third-Party Tracking for Ad Campaigns </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-swdkx" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Third-party tracking allows you to measure advertising performance by adding your tag to your LinkedIn ad creatives. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Note:</strong> We support Moat and Google Marketing Platform (formerly Google DoubleClick) tracking and attribution for Text Ads, Dynamic Ads spotlight ads, and Sponsored Content. However, third-party tracking isn't available for thought leader ads. The accepted format is Tracking Tags. We recommend using this instead of a Google click tracking URL as your ad’s landing page. Additionally, using the click tracker via our third-party tracking tools as well as your ad’s landing page can result in double-counting.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/web/20240915030524/https://www.linkedin.com/help/linkedin/answer/a423630?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Set up and Manage Third-Party Tracking for Ad Campaigns”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-txj5s" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Create LinkedIn ads with macros </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-txj5s" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>LinkedIn macros allow you to generate personalized ad content for each recipient. When you use macros like %FIRSTNAME% or %LASTNAME% during ad creation, the member’s personalized information appears in the ad copy when the campaign is live. Macros are supported for Sponsored Messaging (message and conversation ads), dynamic ads, and conversation assets used in click-to-message ads.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://web.archive.org/web/20240915030524/https://www.linkedin.com/help/lms/answer/a422183" target="_blank">Create message ads in Campaign Manager</a></p> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/web/20240915030524/https://www.linkedin.com/help/linkedin/answer/a424137?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Create LinkedIn ads with macros”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-o16qe" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> LinkedIn Page posts available to sponsor in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-o16qe" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create a Sponsored Content campaign in Campaign Manager, you can use the Browse existing content option to select ads for the campaign. Depending on the ad format selected, you can browse previously created Direct Sponsored Content, company Page, or employee posts.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul><li>Direct Sponsored Content ads are created in Campaign Manager. They don’t appear as an organic post on your LinkedIn Page. They do appear as ads and within LinkedIn’s Ad Library.</li><li>Organic company Page posts are content posted by super and content admins to your Page’s feed. They’re also visible to all LinkedIn members from the Posts feed of your LinkedIn Page.</li><li>Organic employee posts are content posted by verified members who are active employees of a company.</li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/web/20240915030524/https://www.linkedin.com/help/linkedin/answer/a420316?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “LinkedIn Page posts available to sponsor in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-0na2q" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Connect a marketing partner with Campaign Manager for Matched Audiences </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-0na2q" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Connect a marketing partner with Campaign Manager to create third-party audience segments with Matched Audiences. You can select from your third-party audiences when defining a campaign’s audience.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you integrate an audience from a marketing partner with your ad account, the data you select from the partner platform will be matched with LinkedIn member accounts to create an audience segment.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When setting up a marketing partner integration, keep in mind: </p><ul><li>Depending on the size of your list and the marketing partner, it can take up to a week for your audience to fully process and be ready to use in a campaign. The average time is 48 hours or less. If your list is large, the list may be sent over in portions. </li><li>To launch a campaign, your audience size must be at least 300 members.</li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/web/20240915030524/https://www.linkedin.com/help/linkedin/answer/a424306?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Connect a marketing partner with Campaign Manager for Matched Audiences”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-hgjy5" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Sender permission requests for Sponsored Messaging </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-hgjy5" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create Sponsored Messaging ads, you can select the sender that appears to the members of your target audience. Members will see the sender on their LinkedIn Messaging. You can change the sender of your Sponsored Message ads by adding additional senders to your ad account. Different senders allow for increased personalization and message relevance.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To set up a sender for a Sponsored Messaging campaign, you need to send a permission request to the invited member. The invited member needs to accept the sender permission request to be added as a sender on the account.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/web/20240915030524/https://www.linkedin.com/help/linkedin/answer/a426517?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Sender permission requests for Sponsored Messaging”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section>  <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a3277" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/web/20240915030524/https://www.linkedin.com/help/linkedin/topic/a3277" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a3277"> Third Party Integrations </span> </a> </li> </ul> </div>  </aside> </div>  </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://web.archive.org/web/20240915030524/https://www.linkedin.com/"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://web.archive.org/web/20240915030524/https://www.linkedin.com/help/linkedin/ask"> Contact us </a> </li>     <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form">  <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. The page will automatically refresh after a language has been selected.</span> <select name="lang" class="language-switcher__form-select" data-test-id="language-switcher-select"> <option value="ar-AE"> العربية (Arabic) </option> <option value="bn-IN"> বাংলা (Bangla) </option> <option value="cs-CZ"> Čeština (Czech) </option> <option value="da-DK"> Dansk (Danish) </option> <option value="de-DE"> Deutsch (German) </option> <option value="el-GR"> Ελληνικά (Greek) </option> <option value="en-US" selected> English (English) </option> <option value="es-ES"> Español (Spanish) </option> <option value="fi-FI"> Suomi (Finnish) </option> <option value="fr-FR"> Français (French) </option> <option value="hi-IN"> हिंदी (Hindi) </option> <option value="hu-HU"> Magyar (Hungarian) </option> <option value="id-ID"> Bahasa Indonesia (Indonesian) </option> <option value="it-IT"> Italiano (Italian) </option> <option value="ja-JP"> 日本語 (Japanese) </option> <option value="ko-KR"> 한국어 (Korean) </option> <option value="mr-IN"> मराठी (Marathi) </option> <option value="ms-MY"> Bahasa Malaysia (Malay) </option> <option value="nl-NL"> Nederlands (Dutch) </option> <option value="no-NO"> Norsk (Norwegian) </option> <option value="pa-IN"> ਪੰਜਾਬੀ (Punjabi) </option> <option value="pl-PL"> Polski (Polish) </option> <option value="pt-BR"> Português (Portuguese) </option> <option value="ro-RO"> Română (Romanian) </option> <option value="ru-RU"> Русский (Russian) </option> <option value="sv-SE"> Svenska (Swedish) </option> <option value="te-IN"> తెలుగు (Telugu) </option> <option value="th-TH"> ภาษาไทย (Thai) </option> <option value="tr-TR"> Türkçe (Turkish) </option> <option value="uk-UA"> Українська (Ukrainian) </option> <option value="vi-VN"> Tiếng Việt (Vietnamese) </option> <option value="zh-CN"> 简体中文 (Chinese (Simplified)) </option> <option value="zh-TW"> 正體中文 (Chinese (Traditional)) </option> </select> </label> </form> </li> </ul> </div> </div> <div class="global-footer__lower-row-wrapper"> <ul class="global-footer__lower-row-items t-12 t-black"> <li class="global-footer__lower-row-item global-footer__lower-row-item--desktop-only"> <span data-test-id="footer-copyright-desktop"> LinkedIn Corporation © 2024 </span> </li> <li class="global-footer__lower-row-item "> <a class="global-footer__lower-row-item-link" data-test-id="footer-about" target="_blank" rel="noopener" href="https://web.archive.org/web/20240915030524/https://about.linkedin.com/"> About </a> </li> <li class="global-footer__lower-row-item "> <a class="global-footer__lower-row-item-link" data-test-id="footer-transparency" target="_blank" rel="noopener" href="https://web.archive.org/web/20240915030524/https://safety.linkedin.com/"> Transparency Center </a> </li> <li class="global-footer__lower-row-item "> <div class="dropdown__container privacy-dropdown"> <button class="dropdown__trigger privacy-dropdown__trigger plain-button t-12" data-test-selector="dropdown-trigger" aria-expanded="false" aria-controls="privacy-footer-menu"> Privacy and Terms <li-icon class="privacy-dropdown__caret-icon" size="small" tabindex="-1" aria-hidden="true" type="caret-filled-down-icon"></li-icon> </button> <div class="dropdown__menu privacy-dropdown__menu dropdown__menu--up dropdown__menu--inverse" data-test-selector="dropdown-menu" aria-hidden="true" tabindex="-1" id="privacy-footer-menu" role="dialog" aria-label="Privacy and Terms menu" autofocus="true"> <a class="privacy-dropdown__link dropdown__menu-item t-14" data-test-selector="privacy-dropdown-item" target="_blank" rel="noopener" href="https://web.archive.org/web/20240915030524/https://www.linkedin.com/legal/cookie-policy"> Cookies </a> <a class="privacy-dropdown__link dropdown__menu-item t-14" data-test-selector="privacy-dropdown-item" target="_blank" rel="noopener" href="https://web.archive.org/web/20240915030524/https://www.linkedin.com/legal/copyright-policy"> Copyright </a> <a class="privacy-dropdown__link dropdown__menu-item t-14" data-test-selector="privacy-dropdown-item" target="_blank" rel="noopener" href="https://web.archive.org/web/20240915030524/https://www.linkedin.com/legal/user-agreement"> Terms </a> <a class="privacy-dropdown__link dropdown__menu-item t-14" data-test-selector="privacy-dropdown-item" target="_blank" rel="noopener" href="https://web.archive.org/web/20240915030524/https://www.linkedin.com/legal/privacy-policy"> Privacy </a> <a class="privacy-dropdown__link dropdown__menu-item t-14" data-test-selector="privacy-dropdown-item" target="_blank" rel="noopener" href="https://web.archive.org/web/20240915030524/https://www.linkedin.com/psettings/guest-controls" data-test-id="privacy-dropdown-guest-controls"> Guest controls </a> <a class="privacy-dropdown__link dropdown__menu-item t-14" data-test-selector="privacy-dropdown-item" target="_blank" rel="noopener" href="https://web.archive.org/web/20240915030524/https://www.linkedin.com/legal/california-privacy-disclosure" data-test-id="privacy-dropdown-cpra-link"> Your California Privacy Choices </a> <button class="visually-hidden dropdown__menu-item-sr-nav-only" type="button">Dismiss Privacy and Terms menu</button> </div> </div> </li> <li class="global-footer__lower-row-item global-footer__lower-row-item--standalone "> <span data-test-id="footer-copyright"> LinkedIn Corporation © 2024 </span> </li> </ul> </div> </footer>   </body> </html>

CINXE.COM

Third-party tracking | LinkedIn Help