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{ width: 100%; } } </style><div class="EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper__8_oCV EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper--not-over-image__KTtr1 EnhancedHero_mck-c-enhanced-hero__text-align-v-lowest__Ywdt8 EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper-align-h-left__ObUXi EnhancedHero_mck-c-enhanced-hero__text-content__IUhpM mck-c-enhanced-hero__text-content--default-lowest"><div class="mck-c-enhanced-hero-generic-items-wrapper-4dca1edc-5c50-4510-af50-2643ce71330d"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mdc-u-grid-col-span-12 GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>McKinsey Center for Future Mobility</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-1"><div>Consumer</div></h1></div></div></div></div></div></div></div></div></div></div></div></div><div class="mck-o-container mck-o-container__area-c"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-gutter-xxs mck-o-container-universal-body"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-full-text-c mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mck-c-full-text-c__content-block mdc-u-grid mdc-u-grid-gutter-xxl mdc-u-grid-col-sm-1 mdc-u-grid-col-md-2"><div class="mck-c-full-text-c__column"><div class="FullTextC_mck-c-full-text-c__text-content__3NKIh mck-u-links-inline mdc-o-content-body">We work with our clients to reinvent and enrich the consumer experience when it comes to mobility by creating more seamless ground and air transportation options that are sustainable and improve the quality of life around the world.</div></div><div class="mck-c-full-text-c__column"><div class="FullTextC_mck-c-full-text-c__text-content__3NKIh mck-u-links-inline mdc-o-content-body">This means providing an understanding of dynamic consumer mobility needs and expectations in a manner that鈥檚 understandable and drawn from a combination of both broadly sourced and proprietary data. Our research and services here cut across industries and geographies and provide our clients with the confidence to act decisively.</div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="StandalonePromo" class="Factoid_mck-c-factoid__iaOxL mck-c-module-wrapper mdc-u-grid mdc-u-grid-gutter-xl" data-module-name="factoid"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" class="Factoid_mck-c-factoid__inner-module-wrapper__Rj84R mck-c-module-wrapper mck-c-module-wrapper--collapse-top-spacing"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start Factoid_mck-c-factoid__items-wrapper__2rAfP mdc-u-grid mdc-u-grid-gutter-xxl mdc-u-grid-col-md-3 mdc-u-grid-col-lg-3"><div class="FactoidItem_mck-c-factoid-item__GissZ FactoidItem_mck-c-factoid-item--with-separator__IZLxE"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-c-content-block--align-center___KRLtu_2734c4f mdc-u-grid-gutter-lg" aria-label="70% of commuters would prefer to use micromobility (bikes, scooters, etc.) over cars for their daily commute"><div aria-hidden="true"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-fluid-76 mck-c-factoid-item__title FactoidItem_mck-c-factoid-item__title--theme-light__pjYLX">0%</div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f FactoidItem_mck-c-factoid-item__subtitle__w4Rvf mck-c-factoid-item__subtitle--large">of commuters</div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8">would prefer to use micromobility (bikes, scooters, etc.) over cars for their daily commute</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"></div></div></div><div class="FactoidItem_mck-c-factoid-item__GissZ FactoidItem_mck-c-factoid-item--with-separator__IZLxE"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-c-content-block--align-center___KRLtu_2734c4f mdc-u-grid-gutter-lg" aria-label="59% of car buyers are interested buying their next car online, which would mean significant changes for the auto-selling industry"><div aria-hidden="true"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-fluid-76 mck-c-factoid-item__title FactoidItem_mck-c-factoid-item__title--theme-light__pjYLX">0%</div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f FactoidItem_mck-c-factoid-item__subtitle__w4Rvf mck-c-factoid-item__subtitle--large">of car buyers</div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8">are interested buying their next car online, which would mean significant changes for the auto-selling industry</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"></div></div></div><div class="FactoidItem_mck-c-factoid-item__GissZ FactoidItem_mck-c-factoid-item--with-separator__IZLxE"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-c-content-block--align-center___KRLtu_2734c4f mdc-u-grid-gutter-lg" aria-label="56% of consumers in China would change car brand for better connectivity"><div aria-hidden="true"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-fluid-76 mck-c-factoid-item__title FactoidItem_mck-c-factoid-item__title--theme-light__pjYLX">0%</div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f FactoidItem_mck-c-factoid-item__subtitle__w4Rvf mck-c-factoid-item__subtitle--large">of consumers in China</div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8">would change car brand for better connectivity</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" data-module-gradient-position="top-right" class="mdc-u-grid mck-c-two-up-medium TwoUpMedium_mck-c-two-up-medium--reverse-order__wrFnB mck-o-edge-to-edge mck-c-module-wrapper" data-module-type="StandalonePromo" data-module-name="two-up-medium"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center TwoUpMedium_mck-c-two-up-medium__section-title__Crxlu"><div>Examples of our work</div></h2><div class="TwoUpMedium_mck-c-two-up-medium__column-container__wpLlL mdc-u-grid mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xxs"><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--left__rgxUN"><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><div>Rethinking the cabin experience for a leading interior manufacturer</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Starting with a diagnosis of future trends to identify both where and how to interact—such as future revenue pools, and positions in the ecosystem—we benchmarked existing product roadmaps against current best-in-class, concluding with a capability assessment that tailored the product portfolio for future differentiation and investment.</div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--right__GpqGn"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-c44f3e0f-d000-4f50-90ef-1e2fa7dd098d-right TwoUpMedium_mck-c-two-up-medium__bg-image__Zkj2w "></div><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" data-module-gradient-position="top-right" class="mdc-u-grid mck-c-two-up-medium mck-o-edge-to-edge mck-c-module-wrapper mck-c-module-wrapper--collapse-top-spacing" data-module-type="StandalonePromo" data-module-name="two-up-medium"><div class="TwoUpMedium_mck-c-two-up-medium__column-container__wpLlL mdc-u-grid mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xxs"><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--left__rgxUN"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-0a463548-3c42-49ac-a263-798736458a82-left TwoUpMedium_mck-c-two-up-medium__bg-image__Zkj2w "></div><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--right__GpqGn"><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><div>Identifying the impact of autonomous vehicles on insurance claims and revenue</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Recognizing the dislocation that autonomous vehicles present for insurers, we provided a robust assessment of their impact on claims and revenue for providers by using our future mobility claims database, which integrates existing benchmark data with our own proprietary analytics. Going beyond the critical, expected claim impacts, we were able to identify potential new products and insights to prepare for the future of mobility in its many forms, including those spanning automated ground and air mobility.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" data-module-gradient-position="top-right" class="mdc-u-grid mck-c-two-up-medium TwoUpMedium_mck-c-two-up-medium--reverse-order__wrFnB mck-o-edge-to-edge mck-c-module-wrapper mck-c-module-wrapper--collapse-top-spacing" data-module-type="StandalonePromo" data-module-name="two-up-medium"><div class="TwoUpMedium_mck-c-two-up-medium__column-container__wpLlL mdc-u-grid mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xxs"><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--left__rgxUN"><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><div>Assisting a fuel retailer on informing its new mobility strategy around electric vehicle bundles</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Drawing upon our on-demand mobility consumer insights capability, we built a model for market electric vehicle (EV) fuels to inform the client on the prioritization of potential growth opportunities. We deployed a localized consumer survey with deep user segmentation and quantified the desired consumer benefits and associated opportunities for EV-bundle products.</div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--right__GpqGn"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-e7e798d0-8d9b-4958-b4f2-e957743afb8e-right TwoUpMedium_mck-c-two-up-medium__bg-image__Zkj2w "></div><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>Featured insights</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by1__6krte"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/our-insights/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis" src="/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/a%20global%20view%20of%20how%20consumer%20behavior%20is%20changing%20amid%20covid%2019/standard-consumer-sentiment-global-analysis-v4.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/our-insights/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-6 mdc-c-heading__icon___TbFKK_2734c4f"></span></h2><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2020-10-26T12:00:00Z">October 26, 2020</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">As consumers around the globe adjust to the next normal, there is significant variance in consumer sentiment and behaviors across countries.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-4"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/automotive-and-assembly/our-insights/the-e-kickscooter-takes-to-the-road-understanding-consumer-ownership-preferences" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Modern businesswoman carrying an e-scooter while heading to work" src="/~/media/mckinsey/industries/automotive%20and%20assembly/our%20insights/the%20e%20kickscooter%20takes%20to%20the%20road%20understanding%20consumer%20ownership%20preferences/e-kickscooter-takes-the-road-1285671544-thumb-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/automotive-and-assembly/our-insights/the-e-kickscooter-takes-to-the-road-understanding-consumer-ownership-preferences" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>The e-kickscooter takes to the road: Understanding consumer-ownership preferences</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2021-12-16T12:00:00Z">December 16, 2021</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">As e-kickscooters gain popularity, more consumers are opting for private ownership. How will this affect shared-mobility providers?...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/automotive-and-assembly/our-insights/why-micromobility-is-here-to-stay" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Man riding an ebike" src="/~/media/mckinsey/industries/automotive%20and%20assembly/our%20insights/why%20micromobility%20is%20here%20to%20stay/why-micromobility-is-here-to-stay-1219033861-thumb-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/automotive-and-assembly/our-insights/why-micromobility-is-here-to-stay" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Why micromobility is here to stay</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2021-12-02T12:00:00Z">December 2, 2021</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">A new McKinsey survey suggests that consumers are open to micromobility solutions, but uptake will vary by country.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/our-insights/the-new-key-to-automotive-success-put-customer-experience-in-the-drivers-seat" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="The new key to automotive success: Put customer experience in the driver's seat" src="/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/the%20new%20key%20to%20automotive%20success%20put%20customer%20experience%20in%20the%20drivers%20seat/standard-cx-in-automotive.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/our-insights/the-new-key-to-automotive-success-put-customer-experience-in-the-drivers-seat" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>The new key to automotive success: Put customer experience in the driver’s seat</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2021-11-19T12:00:00Z">November 19, 2021</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Customer experience has replaced hardware engineering prowess as carmakers’ critical battleground. Here’s how incumbent...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/featured-insights/future-of-asia/asias-consumers-on-the-move-the-future-of-mobility" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Electric vehicle charging station" src="/~/media/mckinsey/featured%20insights/future%20of%20asia/insights/asias%20consumers%20on%20the%20move%20the%20future%20of%20mobility/asias%20consumers%20on%20the%20move_1141498616_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/featured-insights/future-of-asia/asias-consumers-on-the-move-the-future-of-mobility" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Asia’s consumers on the move: The future of mobility</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2021-10-29T12:00:00Z">October 29, 2021</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Economic growth and shifting consumer values are transforming the opportunities in Asia for players in the automotive industry....</div></div></div></div></div></div><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-center___ar3mu_2734c4f"><a data-component="mdc-c-link" href="/features/mckinsey-center-for-future-mobility/our-insights" class="mck-u-flex-align-center mdc-c-button___U4iY2_2734c4f mdc-c-button--secondary___Boipq_2734c4f mdc-c-button--size-large___jwpUy_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">See all our insights</span></a></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-two-up-small mck-c-module-wrapper" data-module-name="two-up-small"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f UpModule_mdc-c-heading--title__4XbMT"><div>Focus areas</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mck-c-two-up-small__two-up-small-generic-item mck-c-two-up-small mck-c-two-up-small--small GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by1-above-desktop__p_xzy"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/features/mckinsey-center-for-future-mobility/focus-areas/technology" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><source media="(min-width: 1180px)" srcSet="/~/media/mckinsey/features/mckinsey%20center%20for%20future%20mobility/overview/technology/mcfm-technology-thumb_1536x1536.jpg?cq=50&mw=767&car=1:1&cpy=Center"/><img alt="MCFM - 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Operating Environment" src="/~/media/mckinsey/features/mckinsey%20center%20for%20future%20mobility/overview/operating%20environment/mcfm-operating-environment-thumb_1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-6"><a data-component="mdc-c-link" href="/features/mckinsey-center-for-future-mobility/focus-areas/operating-environment" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Operating Environment</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">We support our clients and decision makers of all types with a tested, reliable fact base upon which successful, sustainable approaches can be built for future shared and e-mobility planning and action of all types.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="PromoBar_mck-c-promo-bar__tebi0 mck-o-edge-to-edge mck-c-module-wrapper" data-module-name="promo-bar"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-lg-12 mdc-u-grid-col-md-12 mdc-u-grid-col-sm-12"><div class="mdc-u-grid-col-lg-span-9 mdc-u-grid-col-md-span-8 mdc-u-grid-col-sm-span-12"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-4"><div>Connect with the McKinsey Center for Future Mobility庐</div></h2></div></div></div></div><div class="PromoBar_mck-c-promo-bar__section-cta-wrapper__5UayI mdc-u-grid-col-lg-span-3 mdc-u-grid-col-md-span-4 mdc-u-grid-col-sm-span-12"><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f PromoBar_mck-c-promo-bar__section-cta-container__TZKYO"><a data-component="mdc-c-link" href="/features/mckinsey-center-for-future-mobility/contact-us" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-large___jwpUy_2734c4f" aria-label=""><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-email-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Contact us</span></a></div></div></div></div></div></div></div></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Consumer","displayName":"Consumer","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"5d2b4246-07c1-4efc-8c9e-66786628ce7d","itemLanguage":"en","itemVersion":1,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"85ff0530-7883-480f-9a4c-82123f72ffd8","templateName":"Universal Base JSS","placeholders":{"jss-main":[{"uid":"18acb685-acc2-43e6-ae42-aaba930ff664","componentName":"BaseTemplate","dataSource":"","fields":{"data":{"baseTemplate":{"name":"Consumer","id":"5D2B424607C14EFC8C9E66786628CE7D","displayName":"Consumer","title":{"jsonValue":{"value":"Consumer"}},"pageVerificationCodes":{"value":""},"sEOTitle":{"value":"Consumer | MCFM"},"pageSubheader":{"value":""},"Body":{"value":""},"addTitleDivider":{"value":""},"standardImage":{"src":"/~/media/mckinsey/features/mckinsey center for future mobility/overview/consumer/mcfm-consumer-thumb_1536x1536.jpg","alt":"MCFM - 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