CINXE.COM

<!DOCTYPE html><html dir="ltr" lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/><script async="" src="//sandbox.piano.io/xbuilder/experience/load?aid=cJo8WPy0su"></script><script></script><script>var McKinsey = {"ArticleTemplate":"","DaysSinceCMSPublication":"92","DisplayDate":"1/1/1","OriginalPublicationDate":"2/14/2025","SitecoreId":"{C92DC64B-D8DA-419A-962F-E6BE7FB8C762}","Title":"Operating Environment","ArticleType":"","ContentType":"Practice hwhc","ServerNumber":"","IsPageRestricted":"false","UserID":"","RegistrationDate":"","LoginStatus":"logged_out","JobTitle":"","CompanyName":"","blogTags":null,"enableRegWall":false}; var pageMetaInformation = {"CurrentLanguage":"en","AlternateLanguages":[{"DisplayName":"English","LanguageCode":"en","Url":"/features/mckinsey-center-for-future-mobility/focus-areas/operating-environment"}],"NavigationLink":"mckinsey-center-for-future-mobility","ActiveItemId":"{C92DC64B-D8DA-419A-962F-E6BE7FB8C762}","OfficeCode":"","MiniSiteId":"{53C2B290-7640-4B4B-9DB9-9A1475267988}"};</script><link rel="icon" href="/favicon.ico"/><link href="https://www.mckinsey.com/redesign/resources/css/styles-rc.css" rel="stylesheet"/><link rel="manifest" href="/manifest.json"/><link rel="dns-prefetch" href="//cdn.dynamicyield.com"/><link rel="dns-prefetch" href="//st.dynamicyield.com"/><link rel="dns-prefetch" href="//rcom.dynamicyield.com"/><link rel="dns-prefetch" href="//cdn.cookielaw.org"/><link rel="preconnect" href="//assets.adobedtm.com"/><link rel="preconnect" href="//connect.facebook.net"/><link rel="preconnect" href="//static.hotjar.com"/><link rel="preload" as="font" href="/next-static/fonts/bower/Bower-Bold.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/regular/McKinseySans-Regular.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium/McKinseySans-Medium.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light/McKinseySans-Light.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/italic/McKinseySans-Italic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light-italic/McKinseySans-LightItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium-italic/McKinseySans-MediumItalic.woff2" type="font/woff2" crossorigin=""/><title>Consumer | Operating Environment | McKinsey & Company</title><meta name="apple-itunes-app" content="app-id=674902075"/><link rel="apple-touch-icon" sizes="57x57" href="/next-static/images/mck-touch-icon-57x57.png"/><link rel="apple-touch-icon" sizes="72x72" href="/next-static/images/mck-touch-icon-72x72.png"/><link rel="apple-touch-icon" sizes="114x114" href="/next-static/images/mck-touch-icon-114x114.png"/><link rel="apple-touch-icon" sizes="144x144" href="/next-static/images/mck-touch-icon-144x144.png"/><link rel="apple-touch-icon" sizes="152x152" href="/next-static/images/mck-touch-icon-152x152.png"/><link rel="apple-touch-icon" sizes="167x167" href="/next-static/images/mck-touch-icon-167x167.png"/><link rel="apple-touch-icon" sizes="180x180" href="/next-static/images/mck-touch-icon-180x180.png"/><meta content="no-referrer-when-downgrade" name="referrer"/><meta content="McKinsey & Company" property="og:site_name" name="site_name"/><meta content="Operating Environment" property="og:title" name="title"/><meta content="We support our clients and decision makers of all types with a tested, reliable fact base upon which successful, sustainable approaches can be built for future shared and e-mobility planning and action of all types." property="og:description" name="description"/><meta content="https://www.mckinsey.com/features/mckinsey-center-for-future-mobility/focus-areas/operating-environment" name="url" property="og:url"/><meta content="index,follow,all" name="robots"/><meta content="https://www.mckinsey.com/~/media/mckinsey/features/mckinsey%20center%20for%20future%20mobility/overview/operating%20environment/mcfm-operating-environment-thumb_1536x1536.jpg" property="og:image" name="image"/><meta content="{C92DC64B-D8DA-419A-962F-E6BE7FB8C762}" name="sid"/><link href="https://www.mckinsey.com/features/mckinsey-center-for-future-mobility/focus-areas/operating-environment" rel="canonical"/><meta content="Monthly Highlights" name="practice-name"/><meta content="N02" name="practice-code"/><meta content="summary_large_image" name="twitter:card"/><meta content="@mckinsey" name="twitter:site"/><meta content="Operating Environment" name="twitter:title"/><meta content="We support our clients and decision makers of all types with a tested, reliable fact base upon which successful, sustainable approaches can be built for future shared and e-mobility planning and action of all types." name="twitter:description"/><meta content="https://www.mckinsey.com/~/media/mckinsey/features/mckinsey%20center%20for%20future%20mobility/overview/operating%20environment/mcfm-operating-environment-thumb_1536x1536.jpg?mw=677&car=42:25" name="twitter:image"/><meta content="Operating Environment" name="twitter:image:alt"/><meta content="Practice hwhc" name="contenttype"/><meta name="next-head-count" content="50"/><meta name="next-font-preconnect"/><script src="" id="gtag-manager" data-nscript="beforeInteractive"> (function(w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-NJ7TLQ2W'); </script><script src="" id="onetrust-wrapperchecker" data-nscript="beforeInteractive">function OptanonWrapperChecker() {}</script><link rel="preload" href="/_next/static/css/b4162f37e49d8081.css" as="style"/><link rel="stylesheet" href="/_next/static/css/b4162f37e49d8081.css" data-n-g=""/><link rel="preload" href="/_next/static/css/263b89d6f62640b6.css" as="style"/><link rel="stylesheet" href="/_next/static/css/263b89d6f62640b6.css" data-n-p=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-5cd94c89d3acac5f.js"></script><script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" data-document-language="true" type="text/javascript" data-domain-script="915b5091-0d7e-44d2-a8c4-cf08267e52fe" defer="" data-nscript="beforeInteractive"></script><script src="/_next/static/chunks/webpack.a343cb3226d712c3.js" defer=""></script><script src="/_next/static/chunks/framework.62bbe2ca94854a85.js" defer=""></script><script src="/_next/static/chunks/main.51e10588adc949ca.js" defer=""></script><script src="/_next/static/chunks/pages/_app.efd8da288ba65325.js" defer=""></script><script src="/_next/static/chunks/3b1baa31.cd6cdac6158774d8.js" defer=""></script><script src="/_next/static/chunks/7d0bf13e.8f3383787afb45af.js" defer=""></script><script src="/_next/static/chunks/1354.c34ddc4bd7c986c8.js" defer=""></script><script src="/_next/static/chunks/408.f1e6dcef6986b377.js" defer=""></script><script src="/_next/static/chunks/pages/%5B%5B...path%5D%5D.0e7d31a1f4d90875.js" defer=""></script><script src="/_next/static/jIkMSrTx4uqE8V-HInFJO/_buildManifest.js" defer=""></script><script src="/_next/static/jIkMSrTx4uqE8V-HInFJO/_ssgManifest.js" defer=""></script><script src="/_next/static/jIkMSrTx4uqE8V-HInFJO/_middlewareManifest.js" defer=""></script> <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(a){var e="https://s.go-mpulse.net/boomerang/",t="addEventListener";if("False"=="True")a.BOOMR_config=a.BOOMR_config||{},a.BOOMR_config.PageParams=a.BOOMR_config.PageParams||{},a.BOOMR_config.PageParams.pci=!0,e="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="TURRK-8ADJT-WDUC5-TC32E-KV9ND",function(){function n(e){a.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!a.BOOMR||!a.BOOMR.version&&!a.BOOMR.snippetExecuted){a.BOOMR=a.BOOMR||{},a.BOOMR.snippetExecuted=!0;var i,_,o,r=document.createElement("iframe");if(a[t])a[t]("load",n,!1);else if(a.attachEvent)a.attachEvent("onload",n);r.src="javascript:void(0)",r.title="",r.role="presentation",(r.frameElement||r).style.cssText="width:0;height:0;border:0;display:none;",o=document.getElementsByTagName("script")[0],o.parentNode.insertBefore(r,o);try{_=r.contentWindow.document}catch(O){i=document.domain,r.src="javascript:var d=document.open();d.domain='"+i+"';void(0);",_=r.contentWindow.document}_.open()._l=function(){var a=this.createElement("script");if(i)this.domain=i;a.id="boomr-if-as",a.src=e+"TURRK-8ADJT-WDUC5-TC32E-KV9ND",BOOMR_lstart=(new Date).getTime(),this.body.appendChild(a)},_.write("<bo"+'dy onload="document._l();">'),_.close()}}(),"".length>0)if(a&&"performance"in a&&a.performance&&"function"==typeof a.performance.setResourceTimingBufferSize)a.performance.setResourceTimingBufferSize();!function(){if(BOOMR=a.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var e=""=="true"?1:0,t="",n="bdpnbeqxgy4diz5tikzq-f-1ee0a9187-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,_={"ak.v":"39","ak.cp":"19387","ak.ai":parseInt("285213",10),"ak.ol":"0","ak.cr":4,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"e096cea","ak.r":37669,"ak.a2":e,"ak.m":"a","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":43438,"ak.gh":"23.53.33.206","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"reno","ak.t":"1739801267","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==cjEnohtUNxMAQEKZS3xdC6IQRWto4l2V1pK0MjgHtRM0VYIXEyQsNvlH8ghzSIWopZg/NVboaNoMFfdM/WBGnAJjhtucDH2M3CLLw4sUQXxypKIRXVjyHTQhE7oZ4WNycGcRBMHy5s2laDN5OIh+oUl73PltwcCJ60xnKkyfvpl6v5BaDMwI3gJyv+UlwSq0W3Wm59XxHiWxt+J8H5rC1/L+l019ZxHFfPowOWq+LLUKXWDkQshZfIKcbenC/TRNc5AlZZKM74RNYNfST7Q2LK8c3xi48MevIXlGQCFsNfZgSqLwwezPGwAGLU1TJ/zoK5OZGftceTD6PCdlyMwOWvzny1RUoLkrUWKKjIpP4hmXqgZZh+Y2UYXXJuhdaYA6HYHmYxxfiNItyGfW4ps6nhKf2r/n3jnUxxesn269vFc=","ak.pv":"597","ak.dpoabenc":"","ak.tf":i};if(""!==t)_["ak.ruds"]=t;var o={i:!1,av:function(e){var t="http.initiator";if(e&&(!e[t]||"spa_hard"===e[t]))_["ak.feo"]=void 0!==a.aFeoApplied?1:0,BOOMR.addVar(_)},rv:function(){var a=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(a)}};BOOMR.plugins.AK={akVars:_,akDNSPreFetchDomain:n,init:function(){if(!o.i){var a=BOOMR.subscribe;a("before_beacon",o.av,null,null),a("onbeacon",o.rv,null,null),o.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head><body><noscript><iframe title="Google Tag Manager" src="https://www.googletagmanager.com/ns.html?id=GTM-NJ7TLQ2W" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><div id="__next" data-reactroot=""><div class="Layout_mck-c-skipbar__K684J"><a data-component="mdc-c-link" href="#skipToMain" class="mdc-c-button___U4iY2_8032924 mdc-c-button--primary___Ed-lT_8032924 mdc-c-button--size-medium"><span class="mdc-c-link__label___Pfqtd_8032924">Skip to main content</span></a></div><main class="mck-o-container--outer mdc-u-grid-gutter-xxs" data-layer-region="body" role="main" id="skipToMain"><div class="mck-o-container-universal-header" data-layer-region="hero"><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" data-module-gradient-position="top-right" class="mck-o-edge-to-edge EnhancedHero_mck-c-enhanced-hero__WYifg"><div class="EnhancedHero_mck-c-enhanced-hero__container__xqk6k EnhancedHero_mck-c-enhanced-hero__container--default__CmClc EnhancedHero_mck-c-enhanced-hero__container--not-over-image__tUHjD"><div class="EnhancedHero_mck-c-enhanced-hero__image-container__dApRp"><div><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_8032924 background-image-d2380123-7564-4e8e-a4d4-1bd0035cf695-enhanced-hero EnhancedHero_mck-c-enhanced-hero__bg-image__cJs31 EnhancedHero_mck-c-enhanced-hero__bg-image--not-over-image__6VFON" role="img" aria-label="MCFM - Operating Environment"></div><style> .mck-c-enhanced-hero-gradient-d2380123-7564-4e8e-a4d4-1bd0035cf695 { display: none; background-image: linear-gradient(to bottom, rgb(255 255 255 / 0%) 0%, rgb(0 0 0 / 100%) 100%, rgb(0 0 0 / 100%) 100%); position: absolute; top: 50%; bottom: 0; left: 0; right: 0; opacity: 0.6; } @media screen and (min-width: 768px){ .mck-c-enhanced-hero-gradient-d2380123-7564-4e8e-a4d4-1bd0035cf695 { display: block; } } </style><div class="mck-c-enhanced-hero-gradient-d2380123-7564-4e8e-a4d4-1bd0035cf695"></div></div></div><div class="EnhancedHero_mck-c-enhanced-hero__text-wrapper__USo_H EnhancedHero_mck-c-enhanced-hero__text-wrapper-with-bg-image__Fwh0C"><div class="mck-o-container EnhancedHero_mck-c-enhanced-hero__full-height__paEpc"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing EnhancedHero_mck-c-enhanced-hero__full-height__paEpc"><div class="EnhancedHero_mck-c-enhanced-hero__full-height__paEpc mdc-u-grid-col-lg-span-9"><style> @media screen and (min-width: 768px){ .mck-c-enhanced-hero-generic-items-wrapper-d2380123-7564-4e8e-a4d4-1bd0035cf695 { width: 100%; } } </style><div class="EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper__8_oCV EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper--not-over-image__KTtr1 EnhancedHero_mck-c-enhanced-hero__text-align-v-lowest__Ywdt8 EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper-align-h-left__ObUXi EnhancedHero_mck-c-enhanced-hero__text-content__IUhpM mck-c-enhanced-hero__text-content--default-lowest"><div class="mck-c-enhanced-hero-generic-items-wrapper-d2380123-7564-4e8e-a4d4-1bd0035cf695"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mdc-u-grid-col-span-12 GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>McKinsey Center for Future Mobility</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-u-ts-1"><div>Operating Environment</div></h1></div></div></div></div></div></div></div></div></div></div></div></div><div class="mck-o-container mck-o-container__area-c"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-gutter-xxs mck-o-container-universal-body"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-full-text-c mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mck-c-full-text-c__content-block mdc-u-grid mdc-u-grid-gutter-xxl mdc-u-grid-col-sm-1 mdc-u-grid-col-md-2"><div class="mck-c-full-text-c__column"><div class="FullTextC_mck-c-full-text-c__text-content__3NKIh mck-u-links-inline mdc-o-content-body">When it comes to the factors shaping the mobility operating environment, our work spans the public, private, and social sectors. We support our clients and decision makers of all types with a tested, reliable fact base upon which successful, sustainable approaches can be built for future shared and e-mobility planning and action of all types.</div></div><div class="mck-c-full-text-c__column"><div class="FullTextC_mck-c-full-text-c__text-content__3NKIh mck-u-links-inline mdc-o-content-body">We provide tested, well-researched information accounting for the complexity of modern mobility challenges while pointing the way to workable options. To do so, we equip decision makers with the ability to model and plan in a manner that maximizes test-and-learn opportunities before they ever have to commit any resources at scale.</div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="StandalonePromo" class="Factoid_mck-c-factoid__iaOxL mck-c-module-wrapper mdc-u-grid mdc-u-grid-gutter-xl" data-module-name="factoid"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" class="Factoid_mck-c-factoid__inner-module-wrapper__Rj84R mck-c-module-wrapper mck-c-module-wrapper--collapse-top-spacing"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start Factoid_mck-c-factoid__items-wrapper__2rAfP mdc-u-grid mdc-u-grid-gutter-xxl mdc-u-grid-col-md-2 mdc-u-grid-col-lg-2"><div class="FactoidItem_mck-c-factoid-item__GissZ FactoidItem_mck-c-factoid-item--with-separator__IZLxE"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-c-content-block--align-center___KRLtu_8032924 mdc-u-grid-gutter-lg" aria-label="~150 cities worldwide that have announced car-restriction policies"><div aria-hidden="true"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-fluid-76 mck-c-factoid-item__title FactoidItem_mck-c-factoid-item__title--theme-light__pjYLX">~0</div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 FactoidItem_mck-c-factoid-item__subtitle__w4Rvf mck-c-factoid-item__subtitle--large">cities worldwide</div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-8">that have announced car-restriction policies</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-8"></div></div></div><div class="FactoidItem_mck-c-factoid-item__GissZ FactoidItem_mck-c-factoid-item--with-separator__IZLxE"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-c-content-block--align-center___KRLtu_8032924 mdc-u-grid-gutter-lg" aria-label="75% of all new cars sold in Europe will be electric by 2030"><div aria-hidden="true"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-fluid-76 mck-c-factoid-item__title FactoidItem_mck-c-factoid-item__title--theme-light__pjYLX">0%</div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 FactoidItem_mck-c-factoid-item__subtitle__w4Rvf mck-c-factoid-item__subtitle--large">of all new cars</div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-8">sold in Europe will be electric by 2030</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-8"></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" data-module-gradient-position="top-right" class="mdc-u-grid mck-c-two-up-medium TwoUpMedium_mck-c-two-up-medium--reverse-order__wrFnB mck-o-edge-to-edge mck-c-module-wrapper" data-module-type="StandalonePromo" data-module-name="two-up-medium"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-u-align-center TwoUpMedium_mck-c-two-up-medium__section-title__Crxlu"><div>Examples of our work</div></h2><div class="TwoUpMedium_mck-c-two-up-medium__column-container__wpLlL mdc-u-grid mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xxs"><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--left__rgxUN"><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-u-ts-2"><div>Building comprehensive EV strategies</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">The starting point was modeling scenarios around charging infrastructure required for specific EV-uptake scenarios by geography, over time, by charging mode, and technology for this OEM. This included revenue, EBITDA, and ROIC for the overall charging market and each value chain segment through 2030 based on EV-infrastructure demand, price, margin, and investment potential. We added load profiles for different charging modes into these scenarios, such as residential, public fast, etc., and impact on total energy demand, system-wide peak load, local peak load, and assessed mitigation options (e.g. grid upgrades, colocated storages) for a comprehensive plan stakeholders of all types could rally behind.</div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--right__GpqGn"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_8032924 background-image-a053c334-551e-4da0-a4f9-a5785a8222cc-right TwoUpMedium_mck-c-two-up-medium__bg-image__Zkj2w "></div><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" data-module-gradient-position="top-right" class="mdc-u-grid mck-c-two-up-medium mck-o-edge-to-edge mck-c-module-wrapper mck-c-module-wrapper--collapse-top-spacing" data-module-type="StandalonePromo" data-module-name="two-up-medium"><div class="TwoUpMedium_mck-c-two-up-medium__column-container__wpLlL mdc-u-grid mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xxs"><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--left__rgxUN"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_8032924 background-image-e97f8a24-ffcb-465a-b640-d0d668e25e1f-left TwoUpMedium_mck-c-two-up-medium__bg-image__Zkj2w "></div><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--right__GpqGn"><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-u-ts-2"><div>Planning for advanced air mobility</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Addressing the potential and associated challenges for advanced air mobility of all types—manned and unmanned aerial vehicles alike—is top of mind for start-up and incumbent manufacturers and those regulating this space. Our work spans many aspects of this emerging opportunity and we focused on estimating the market size for advanced regional air mobility in the United States, the European Union, and many other areas by building a mobility baseline and an international customer survey to assess switching rates. With this information, we developed a long-term strategy that helped our client understand major trends in airspace management to ensure safe, efficient national airspaces.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>Featured insights</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by1__6krte"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/automotive-and-assembly/our-insights/shared-mobility-where-it-stands-where-its-headed" class="mdc-c-link___lBbY1_8032924"><picture data-component="mdc-c-picture"><img alt="Shared mobility: Where it stands, where it's headed" src="/~/media/mckinsey/industries/automotive%20and%20assembly/our%20insights/shared%20mobility%20where%20it%20stands%20where%20its%20headed/png_mck-tickettoride-hero_1536x1536.png?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><a data-component="mdc-c-link" href="/industries/automotive-and-assembly/our-insights/shared-mobility-where-it-stands-where-its-headed" class="mdc-c-link-heading___Zggl8_8032924 mdc-c-link-heading--with-icon___ssPll_8032924 mdc-c-link___lBbY1_8032924"><span>Shared mobility: Where it stands, where it’s headed</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mck-arrow-right-fat-icon mdc-u-ts-6 mdc-c-heading__icon___TbFKK_8032924"></span></h2><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2021-08-11T12:00:00Z">August 11, 2021</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Having weathered a pandemic, regulatory whiplash, and a host of other hurdles, shared mobility endures. Here’s where things stand today.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-4"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/infrastructure/our-insights/voices-on-infrastructure-scaling-ev-infrastructure-to-meet-net-zero-targets" class="mdc-c-link___lBbY1_8032924"><picture data-component="mdc-c-picture"><img alt="Voices on Infrastructure: Scaling EV infrastructure to meet net-zero targets" src="/~/media/mckinsey/business%20functions/operations/our%20insights/voices%20on%20infrastructure%20scaling%20ev%20infrastructure%20to%20meet%20net%20zero%20targets/dotcom-issue-thumb-voices-oct-2021_1536x1536.png?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><a data-component="mdc-c-link" href="/industries/infrastructure/our-insights/voices-on-infrastructure-scaling-ev-infrastructure-to-meet-net-zero-targets" class="mdc-c-link-heading___Zggl8_8032924 mdc-c-link-heading--with-icon___ssPll_8032924 mdc-c-link___lBbY1_8032924"><span>Scaling EV infrastructure to meet net-zero targets</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_8032924"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2021-10-25T12:00:00Z">October 25, 2021</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Welcome to the October edition of <em>Voices on Infrastructure</em>, where we explore what it will take to scale electric-vehicle...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/automotive-and-assembly/our-insights/the-e-kickscooter-takes-to-the-road-understanding-consumer-ownership-preferences" class="mdc-c-link___lBbY1_8032924"><picture data-component="mdc-c-picture"><img alt="Modern businesswoman carrying an e-scooter while heading to work" src="/~/media/mckinsey/industries/automotive%20and%20assembly/our%20insights/the%20e%20kickscooter%20takes%20to%20the%20road%20understanding%20consumer%20ownership%20preferences/e-kickscooter-takes-the-road-1285671544-thumb-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><a data-component="mdc-c-link" href="/industries/automotive-and-assembly/our-insights/the-e-kickscooter-takes-to-the-road-understanding-consumer-ownership-preferences" class="mdc-c-link-heading___Zggl8_8032924 mdc-c-link-heading--with-icon___ssPll_8032924 mdc-c-link___lBbY1_8032924"><span>The e-kickscooter takes to the road: Understanding consumer-ownership preferences</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_8032924"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2021-12-16T12:00:00Z">December 16, 2021</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">As e-kickscooters gain popularity, more consumers are opting for private ownership. How will this affect shared-mobility providers?...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/automotive-and-assembly/our-insights/mobilitys-rebound-an-industry-recovers-but-where-is-it-heading" class="mdc-c-link___lBbY1_8032924"><picture data-component="mdc-c-picture"><img alt="Businesspeople commuters wearing face masks with electric scooter and bicycle in city, crossing the road. " src="/~/media/mckinsey/industries/automotive%20and%20assembly/our%20insights/mobilitys%20rebound%20an%20industry%20recovers%20but%20where%20is%20it%20heading/mobilitys-rebound-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><a data-component="mdc-c-link" href="/industries/automotive-and-assembly/our-insights/mobilitys-rebound-an-industry-recovers-but-where-is-it-heading" class="mdc-c-link-heading___Zggl8_8032924 mdc-c-link-heading--with-icon___ssPll_8032924 mdc-c-link___lBbY1_8032924"><span>Mobility’s rebound: An industry recovers, but where is it heading?</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_8032924"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2021-12-20T12:00:00Z">December 20, 2021</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Although the COVID-19 pandemic is far from over, mobility has returned to precrisis levels. But the industry faces changes in...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/automotive-and-assembly/our-insights/road-freight-global-pathways-report" class="mdc-c-link___lBbY1_8032924"><picture data-component="mdc-c-picture"><img alt="Trailer trucks lined up." src="/~/media/mckinsey/industries/automotive%20and%20assembly/our%20insights/road%20freight%20global%20pathways%20report/road%20freight%20global%20pathways%20report_546448568_thumb_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><a data-component="mdc-c-link" href="/industries/automotive-and-assembly/our-insights/road-freight-global-pathways-report" class="mdc-c-link-heading___Zggl8_8032924 mdc-c-link-heading--with-icon___ssPll_8032924 mdc-c-link___lBbY1_8032924"><span>Road freight global pathways report</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_8032924"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2022-01-18T12:00:00Z">January 18, 2022</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Freight transport is responsible for a high percentage of vehicle emissions. Substantial reductions will require a greater focus...</div></div></div></div></div></div><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_8032924 mdc-c-link-container--align-center___ar3mu_8032924"><a data-component="mdc-c-link" href="/features/mckinsey-center-for-future-mobility/our-insights" class="mck-u-flex-align-center mdc-c-button___U4iY2_8032924 mdc-c-button--secondary___Boipq_8032924 mdc-c-button--size-large___jwpUy_8032924"><span class="mdc-c-link__label___Pfqtd_8032924">See all our insights</span></a></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-two-up-small mck-c-module-wrapper" data-module-name="two-up-small"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-c-heading--border___K8dj3_8032924 UpModule_mdc-c-heading--title__4XbMT"><div>Focus areas</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mck-c-two-up-small__two-up-small-generic-item mck-c-two-up-small mck-c-two-up-small--small GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by1-above-desktop__p_xzy"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/features/mckinsey-center-for-future-mobility/focus-areas/consumer" class="mdc-c-link___lBbY1_8032924"><picture data-component="mdc-c-picture"><source media="(min-width: 1180px)" srcSet="/~/media/mckinsey/features/mckinsey%20center%20for%20future%20mobility/overview/consumer/mcfm-consumer-thumb_1536x1536.jpg?cq=50&mw=767&car=1:1&cpy=Center"/><img alt="MCFM - Consumer" src="/~/media/mckinsey/features/mckinsey%20center%20for%20future%20mobility/overview/consumer/mcfm-consumer-thumb_1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-u-ts-6"><a data-component="mdc-c-link" href="/features/mckinsey-center-for-future-mobility/focus-areas/consumer" class="mdc-c-link-heading___Zggl8_8032924 mdc-c-link-heading--with-icon___ssPll_8032924 mdc-c-link___lBbY1_8032924"><span>Consumer</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_8032924"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">We work with our clients to reinvent and enrich the consumer experience when it comes to mobility, creating more seamless ground- and air-transportation options that are sustainable and improve the quality of life around the world.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mck-c-two-up-small__two-up-small-generic-item mck-c-two-up-small mck-c-two-up-small--small GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by1-above-desktop__p_xzy"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/features/mckinsey-center-for-future-mobility/focus-areas/technology" class="mdc-c-link___lBbY1_8032924"><picture data-component="mdc-c-picture"><source media="(min-width: 1180px)" srcSet="/~/media/mckinsey/features/mckinsey%20center%20for%20future%20mobility/overview/technology/mcfm-technology-thumb_1536x1536.jpg?cq=50&mw=767&car=1:1&cpy=Center"/><img alt="MCFM - Technology" src="/~/media/mckinsey/features/mckinsey%20center%20for%20future%20mobility/overview/technology/mcfm-technology-thumb_1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-u-ts-6"><a data-component="mdc-c-link" href="/features/mckinsey-center-for-future-mobility/focus-areas/technology" class="mdc-c-link-heading___Zggl8_8032924 mdc-c-link-heading--with-icon___ssPll_8032924 mdc-c-link___lBbY1_8032924"><span>Technology</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_8032924"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">Our aim is to help clients make quick, intelligent implementations in areas like autonomous-vehicle technology, connectivity, electrification, infrastructure enhancement, software, and many others.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="PromoBar_mck-c-promo-bar__tebi0 mck-o-edge-to-edge mck-c-module-wrapper" data-module-name="promo-bar"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-lg-12 mdc-u-grid-col-md-12 mdc-u-grid-col-sm-12"><div class="mdc-u-grid-col-lg-span-9 mdc-u-grid-col-md-span-8 mdc-u-grid-col-sm-span-12"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-u-ts-4"><div>Connect with the McKinsey Center for Future Mobility庐</div></h2></div></div></div></div><div class="PromoBar_mck-c-promo-bar__section-cta-wrapper__5UayI mdc-u-grid-col-lg-span-3 mdc-u-grid-col-md-span-4 mdc-u-grid-col-sm-span-12"><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_8032924 PromoBar_mck-c-promo-bar__section-cta-container__TZKYO"><a data-component="mdc-c-link" href="/features/mckinsey-center-for-future-mobility/contact-us" class="mdc-c-button___U4iY2_8032924 mdc-c-button--primary___Ed-lT_8032924 mdc-c-button--size-large___jwpUy_8032924" aria-label=""><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mck-email-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">Contact us</span></a></div></div></div></div></div></div></div></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Operating Environment","displayName":"Operating Environment","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"c92dc64b-d8da-419a-962f-e6be7fb8c762","itemLanguage":"en","itemVersion":1,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"85ff0530-7883-480f-9a4c-82123f72ffd8","templateName":"Universal Base JSS","placeholders":{"jss-main":[{"uid":"18acb685-acc2-43e6-ae42-aaba930ff664","componentName":"BaseTemplate","dataSource":"","fields":{"data":{"baseTemplate":{"name":"Operating Environment","id":"C92DC64BD8DA419A962FE6BE7FB8C762","displayName":"Operating Environment","title":{"jsonValue":{"value":"Operating Environment"}},"pageVerificationCodes":{"value":""},"sEOTitle":{"value":"Consumer | Operating Environment"},"pageSubheader":{"value":""},"Body":{"value":""},"addTitleDivider":{"value":""},"standardImage":{"src":"/~/media/mckinsey/features/mckinsey center for future mobility/overview/operating environment/mcfm-operating-environment-thumb_1536x1536.jpg","alt":"MCFM - Operating Environment","height":1536,"width":1536,"Description":""},"displayDate":{"jsonValue":{"value":"0001-01-01T00:00:00Z"}},"description":{"jsonValue":{"value":"We support our clients and decision makers of all types with a tested, reliable fact base upon which successful, sustainable approaches can be built for future shared and e-mobility planning and action of all types."}},"sEODescription":{"value":""},"uniqueLogo":{"jsonValue":null},"isMinisiteParent":{"value":false},"contactPage":{"value":false},"hideFromNav":{"value":true},"transparentNavBackground":{"value":false},"navigationTitle":{"value":""},"contentType":{"jsonValue":{"name":"Practice hwhc","displayName":"Practice hwhc","id":"{0E843725-FD25-4E78-A4CB-247FD1642855}","fields":{}}},"hideFromSearchEngines":{"boolValue":false},"hideStickySubscriptionBar":{"value":false},"ancestors":[{"id":"FF79523CD1584E2696731A079C2504AA","pageTitle":"Focus Areas","displayName":"Focus Areas"},{"id":"53C2B29076404B4B9DB99A1475267988","pageTitle":"McKinsey Center for Future Mobility","displayName":"McKinsey Center for Future Mobility"},{"id":"CE4D56F0247D42E8A2D85C2898535F45","pageTitle":"Features","displayName":"Features"},{"id":"367E40410C4A4A6D99D77D83F5A73EA7","pageTitle":"Home","displayName":"Home","index":3},{"id":"258857D050FA4C3E8C1155EDFF84A992","pageTitle":"McKinsey","displayName":"McKinsey"},{"id":"0DE95AE441AB4D019EB067441B7C2450","pageTitle":"content","displayName":"Content"},{"id":"11111111111111111111111111111111","pageTitle":"sitecore","displayName":"sitecore"}],"selectedModalSubscriptions":null}}},"placeholders":{"area-c":[{"uid":"bb69634f-a14b-4c78-b001-24f3b71bfd0c","componentName":"FullTextC","dataSource":"{64A08153-FE9C-437B-BC2B-F2AC5511BEF9}","params":{"Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Columns":"{\"Value\":{\"value\":\"2\"},\"Key\":{\"value\":\"2\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"id":"64A08153FE9C437BBC2BF2AC5511BEF9","sectionTitle":{"jsonValue":{"value":""}},"sectionHeader":{"jsonValue":{"value":""}},"leftColumnText":{"jsonValue":{"value":"When it comes to the factors shaping the mobility operating environment, our work spans the public, private, and social sectors. We support our clients and decision makers of all types with a tested, reliable fact base upon which successful, sustainable approaches can be built for future shared and e-mobility planning and action of all types."}},"leftColumnCTA":{"jsonValue":{"value":[]}},"rightColumnText":{"jsonValue":{"value":"We provide tested, well-researched information accounting for the complexity of modern mobility challenges while pointing the way to workable options. To do so, we equip decision makers with the ability to model and plan in a manner that maximizes test-and-learn opportunities before they ever have to commit any resources at scale."}},"rightColumnCTA":{"jsonValue":{"value":[]}},"readMoreLink":{"jsonValue":{"value":{"href":""}}}},"inlineModules":{"exhibit":{"results":[]},"image":{"results":[]},"audio":{"results":[]},"disruptor1up":{"results":[]},"ceros":{"results":[]},"exhibitcarousel":{"results":[]},"pullquote":{"results":[]},"disruptorsignup":{"results":[]},"articlesidebar":{"results":[]},"video":{"results":[]},"factoid":{"results":[]}}}}},{"uid":"a2cf9363-310b-4f89-bfe2-bf63c093f41d","componentName":"Factoid","dataSource":"{18E5A076-7CA9-4BA1-929D-AD179051381B}","params":{"Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Text Alignment":"{\"Value\":{\"value\":\"center\"},\"Key\":{\"value\":\"Center\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":""}},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"backgroundImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"selectItems":{"targetItems":[{"largeText":{"jsonValue":{"value":"~150"}},"mediumText":{"jsonValue":{"value":"cities worldwide"}},"smallText":{"jsonValue":{"value":"that have announced car-restriction policies"}},"callToActionLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Call To Action Link","queryString":"","anchor":""},"factoidImage":{"src":null,"alt":"","height":null,"width":null,"Description":null}},{"largeText":{"jsonValue":{"value":"75%"}},"mediumText":{"jsonValue":{"value":"of all new cars"}},"smallText":{"jsonValue":{"value":"sold in Europe will be electric by 2030"}},"callToActionLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Call To Action Link","queryString":"","anchor":""},"factoidImage":{"src":null,"alt":"","height":null,"width":null,"Description":null}}]}}}}},{"uid":"a053c334-551e-4da0-a4f9-a5785a8222cc","componentName":"TwoUpMedium","dataSource":"{400A6DB7-DE8C-4A35-B266-F747C8587E1B}","params":{"Vertical Alignment":"{\"Value\":{\"value\":\"centered\"},\"Key\":{\"value\":\"Centered\"}}","Reverse Mobile Module Order":"1","Left Background Color":"{\"Value\":{\"value\":\"deep-blue\"},\"Key\":{\"value\":\"Deep Blue\"}}","Right Background Color":"{\"Value\":{\"value\":\"deep-blue\"},\"Key\":{\"value\":\"Deep Blue\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":"Examples of our work"}},"sectionBackgroundImage":{"src":null,"alt":"","height":null,"width":null,"description":null},"rightColumnBackgroundImage":{"src":"/~/media/mckinsey/features/mckinsey center for future mobility/overview/operating environment/mcfm-operating-environment-ev-strategy_1536x864.jpg","alt":"MCFM - Operating Environment","height":864,"width":1536,"description":""},"leftColumnBackgroundImage":{"src":null,"alt":"","height":null,"width":null,"description":null},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"manualSelection":{"targetItems":[{"id":"3842033C149B4EE78C8BED8666FC6BC3","displayName":"Building Generic Item","url":{"path":"/sitecore/content/mckinsey/modules/features/mckinsey-center-for-future-mobility/focus-areas/operating-environment/building-2up-medium/building-generic-item"},"description":{"jsonValue":{"value":"The starting point was modeling scenarios around charging infrastructure required for specific EV-uptake scenarios by geography, over time, by charging mode, and technology for this OEM. This included revenue, EBITDA, and ROIC for the overall charging market and each value chain segment through 2030 based on EV-infrastructure demand, price, margin, and investment potential. We added load profiles for different charging modes into these scenarios, such as residential, public fast, etc., and impact on total energy demand, system-wide peak load, local peak load, and assessed mitigation options (e.g. grid upgrades, colocated storages) for a comprehensive plan stakeholders of all types could rally behind."}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"title":{"jsonValue":{"value":"Building comprehensive EV strategies"}},"eyebrow":{"jsonValue":{"value":""}},"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"videoId":{"value":""},"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null},"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"readMoreLinks":null},{"id":"7E5C7B2F5E994EC9AB8DBFE753328DEF","displayName":"Image Generic Item","url":{"path":"/sitecore/content/mckinsey/modules/features/mckinsey-center-for-future-mobility/focus-areas/operating-environment/building-2up-medium/image-generic-item"},"description":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"title":{"jsonValue":{"value":""}},"eyebrow":{"jsonValue":{"value":""}},"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"videoId":{"value":""},"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null},"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"readMoreLinks":null}]}}}}},{"uid":"e97f8a24-ffcb-465a-b640-d0d668e25e1f","componentName":"TwoUpMedium","dataSource":"{76501C1D-FEC5-4BCB-A2B3-E5013AF4CE5A}","params":{"Collapse Top Spacing":"1","Vertical Alignment":"{\"Value\":{\"value\":\"centered\"},\"Key\":{\"value\":\"Centered\"}}","Left Background Color":"{\"Value\":{\"value\":\"deep-blue\"},\"Key\":{\"value\":\"Deep Blue\"}}","Right Background Color":"{\"Value\":{\"value\":\"deep-blue\"},\"Key\":{\"value\":\"Deep Blue\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":""}},"sectionBackgroundImage":{"src":null,"alt":"","height":null,"width":null,"description":null},"rightColumnBackgroundImage":{"src":null,"alt":"","height":null,"width":null,"description":null},"leftColumnBackgroundImage":{"src":"/~/media/mckinsey/features/mckinsey center for future mobility/overview/operating environment/mcfm-operating-environment-advanced-air-mobility_1536x864.jpg","alt":"McKinsey Center for Future Mobility庐 - Operating Environment","height":864,"width":1536,"description":""},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"manualSelection":{"targetItems":[{"id":"18FEC0C4F3F248A594A88D8181331DB9","displayName":"Image Generic Item","url":{"path":"/sitecore/content/mckinsey/modules/features/mckinsey-center-for-future-mobility/focus-areas/operating-environment/planning-2up-medium/image-generic-item"},"description":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"title":{"jsonValue":{"value":""}},"eyebrow":{"jsonValue":{"value":""}},"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"videoId":{"value":""},"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null},"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"readMoreLinks":null},{"id":"42749C9C19E347588014E1DA234B9691","displayName":"Planning Generic Item","url":{"path":"/sitecore/content/mckinsey/modules/features/mckinsey-center-for-future-mobility/focus-areas/operating-environment/planning-2up-medium/planning-generic-item"},"description":{"jsonValue":{"value":"Addressing the potential and associated challenges for advanced air mobility of all types\u0026mdash;manned and unmanned aerial vehicles alike\u0026mdash;is top of mind for start-up and incumbent manufacturers and those regulating this space. Our work spans many aspects of this emerging opportunity and we focused on estimating the market size for advanced regional air mobility in the United States, the European Union, and many other areas by building a mobility baseline and an international customer survey to assess switching rates. With this information, we developed a long-term strategy that helped our client understand major trends in airspace management to ensure safe, efficient national airspaces."}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"title":{"jsonValue":{"value":"Planning for advanced air mobility"}},"eyebrow":{"jsonValue":{"value":""}},"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"videoId":{"value":""},"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null},"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"readMoreLinks":null}]}}}}},{"uid":"44474ee6-2c8c-4a1c-b151-a4734a42e6de","componentName":"OneUpMedium","dataSource":"{3E627641-F75E-4D76-8C46-062DDF24E093}","params":{"Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"section-header--centered\"},\"Key\":{\"value\":\"Center\"}}","Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Display Mode":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Header Alignment":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Image Rendering Mode":"{\"Value\":{\"value\":\"up-left\"},\"Key\":{\"value\":\"Left\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":"Featured insights"}},"sectionHeader":{"jsonValue":{"value":""}},"sectionDek":{"jsonValue":{"value":""}},"readMoreLink":{"jsonValue":{"value":{"href":""}}},"manualSelection":{"targetItems":[{"url":{"path":"/industries/automotive-and-assembly/our-insights/shared-mobility-where-it-stands-where-its-headed"},"template":{"id":"683910DB02BA40BA92E7726C880160A9"},"standardImage":{"src":"/~/media/mckinsey/industries/automotive and assembly/our insights/shared mobility where it stands where its headed/png_mck-tickettoride-hero_1536x1536.png","alt":"Shared mobility: Where it stands, where it's headed","height":1536,"width":1536},"heroImage":null,"thumbnailImage":null,"articleType":{"definition":{"name":"Article Type","__typename":"ItemTemplateField","type":"Droplink"},"jsonValue":{"name":"Article","displayName":"Article","id":"{0ABBC29E-46EE-470B-A93B-C31F735E753A}","fields":{}}},"description":{"jsonValue":{"value":"Having weathered a pandemic, regulatory whiplash, and a host of other hurdles, shared mobility endures. Here\u0026rsquo;s where things stand today."}},"eyebrow":null,"title":{"jsonValue":{"value":"Shared mobility: Where it stands, where it\u0026rsquo;s headed"}},"displayDate":{"value":"2021-08-11T12:00:00Z"},"displayDateBlog":null,"contentType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{91CFE105-8DAD-437C-8734-3D740DCDB437}","fields":{}}},"cTALinks":null,"videoId":null,"genericItemUrl":null}]}}}},"placeholders":{"main-area":[]}},{"uid":"8b918eb6-edb5-40f3-8282-0bde02bf1747","componentName":"GeneralUp","dataSource":"{DAB7444F-6228-4C5E-81E0-B64A80D4E86E}","params":{"Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Display Mode":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Hide Eyebrows":"1","Module Type":"{\"Value\":{\"value\":\"four-up\"},\"Key\":{\"value\":\"4 UP\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionDek":{"jsonValue":{"value":""}},"sectionTitle":{"jsonValue":{"value":""}},"sectionHeader":{"jsonValue":{"value":""}},"readMoreLink":{"url":"/features/mckinsey-center-for-future-mobility/our-insights","linkType":"internal","className":"btn -align-center","text":"See all our insights","target":"","name":"Read More Link","queryString":"","anchor":""},"manualSelection":{"targetItems":[{"url":{"path":"/industries/infrastructure/our-insights/voices-on-infrastructure-scaling-ev-infrastructure-to-meet-net-zero-targets"},"description":{"jsonValue":{"value":"Welcome to the October edition of \u003cem\u003eVoices on Infrastructure\u003c/em\u003e, where we explore what it will take to scale electric-vehicle (EV) infrastructure to meet net-zero targets.\u003cbr /\u003e\n\u003cbr /\u003e\nIn service of this goal, it has never been more important to expand the availability of publicly accessible EV chargers and accelerate the production of high-quality, cost-efficient, low-carbon batteries."}},"title":{"jsonValue":{"value":"Scaling EV infrastructure to meet net-zero targets"}},"eyebrow":null,"displayDate":{"value":"2021-10-25T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Issue","displayName":"Issue","id":"{AB46FAAE-EE8A-40F4-90F3-A8BD97619BDF}","fields":{}}},"articleType":null,"videoId":null,"sourcePublication":null,"publicationSource":null,"externalPublication":null,"standardImage":{"src":"/~/media/mckinsey/business functions/operations/our insights/voices on infrastructure scaling ev infrastructure to meet net zero targets/dotcom-issue-thumb-voices-oct-2021_1536x1536.png","alt":"Voices on Infrastructure: Scaling EV infrastructure to meet net-zero targets","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"85FF05307883480F9A4C82123F72FFD8"},"genericItemUrl":null},{"url":{"path":"/industries/automotive-and-assembly/our-insights/the-e-kickscooter-takes-to-the-road-understanding-consumer-ownership-preferences"},"description":{"jsonValue":{"value":"As e-kickscooters gain popularity, more consumers are opting for private ownership. How will this affect shared-mobility providers?"}},"title":{"jsonValue":{"value":"The e-kickscooter takes to the road: Understanding consumer-ownership preferences"}},"eyebrow":null,"displayDate":{"value":"2021-12-16T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{91CFE105-8DAD-437C-8734-3D740DCDB437}","fields":{}}},"articleType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{0ABBC29E-46EE-470B-A93B-C31F735E753A}","fields":{}}},"videoId":null,"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"standardImage":{"src":"/~/media/mckinsey/industries/automotive and assembly/our insights/the e kickscooter takes to the road understanding consumer ownership preferences/e-kickscooter-takes-the-road-1285671544-thumb-1536x1536.jpg","alt":"Modern businesswoman carrying an e-scooter while heading to work","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"683910DB02BA40BA92E7726C880160A9"},"genericItemUrl":null},{"url":{"path":"/industries/automotive-and-assembly/our-insights/mobilitys-rebound-an-industry-recovers-but-where-is-it-heading"},"description":{"jsonValue":{"value":"Although the COVID-19 pandemic is far from over, mobility has returned to precrisis levels. But the industry faces changes in consumer preferences, technology, and regulation."}},"title":{"jsonValue":{"value":"Mobility\u0026rsquo;s rebound: An industry recovers, but where is it heading?"}},"eyebrow":null,"displayDate":{"value":"2021-12-20T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{91CFE105-8DAD-437C-8734-3D740DCDB437}","fields":{}}},"articleType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{0ABBC29E-46EE-470B-A93B-C31F735E753A}","fields":{}}},"videoId":null,"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"standardImage":{"src":"/~/media/mckinsey/industries/automotive and assembly/our insights/mobilitys rebound an industry recovers but where is it heading/mobilitys-rebound-1536x1536.jpg","alt":"Businesspeople commuters wearing face masks with electric scooter and bicycle in city, crossing the road. ","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"683910DB02BA40BA92E7726C880160A9"},"genericItemUrl":null},{"url":{"path":"/industries/automotive-and-assembly/our-insights/road-freight-global-pathways-report"},"description":{"jsonValue":{"value":"Freight transport is responsible for a high percentage of vehicle emissions. Substantial reductions will require a greater focus on medium- and heavy-duty trucks."}},"title":{"jsonValue":{"value":"Road freight global pathways report"}},"eyebrow":null,"displayDate":{"value":"2022-01-18T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{91CFE105-8DAD-437C-8734-3D740DCDB437}","fields":{}}},"articleType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{0ABBC29E-46EE-470B-A93B-C31F735E753A}","fields":{}}},"videoId":null,"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"standardImage":{"src":"/~/media/mckinsey/industries/automotive and assembly/our insights/road freight global pathways report/road freight global pathways report_546448568_thumb_1536x1536.jpg","alt":"Trailer trucks lined up.","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"683910DB02BA40BA92E7726C880160A9"},"genericItemUrl":null}]}}}}},{"uid":"cf593e6e-ec73-4b15-a3ed-beda8b01f044","componentName":"TwoUpSmall","dataSource":"{5948E20E-919B-4AD0-B98F-C2BCB32B8B13}","params":{"Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"\"},\"Key\":{\"value\":\"Left\"}}","Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Hide Eyebrows":"1","Mode":"Small","Show Full Dek":"1","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionDek":{"jsonValue":{"value":""}},"sectionTitle":{"jsonValue":{"value":"Focus areas"}},"sectionHeader":{"jsonValue":{"value":""}},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"manualSelection":{"targetItems":[{"id":"5D2B424607C14EFC8C9E66786628CE7D","displayName":"Consumer","url":{"path":"/features/mckinsey-center-for-future-mobility/focus-areas/consumer"},"description":{"jsonValue":{"value":"We work with our clients to reinvent and enrich the consumer experience when it comes to mobility, creating more seamless ground- and air-transportation options that are sustainable and improve the quality of life around the world."}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"title":{"jsonValue":{"value":"Consumer"}},"eyebrow":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Practice hwhc","displayName":"Practice hwhc","id":"{0E843725-FD25-4E78-A4CB-247FD1642855}","fields":{}}},"articleType":null,"sourcePublication":null,"publicationSource":null,"videoId":null,"template":{"id":"85FF05307883480F9A4C82123F72FFD8"},"genericItemUrl":null,"standardImage":{"src":"/~/media/mckinsey/features/mckinsey center for future mobility/overview/consumer/mcfm-consumer-thumb_1536x1536.jpg","alt":"MCFM - Consumer","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"readMoreLinks":null},{"id":"138BD8E64AAE4895BC050F8521DEED9A","displayName":"Technology","url":{"path":"/features/mckinsey-center-for-future-mobility/focus-areas/technology"},"description":{"jsonValue":{"value":"Our aim is to help clients make quick, intelligent implementations in areas like autonomous-vehicle technology, connectivity, electrification, infrastructure enhancement, software, and many others."}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"title":{"jsonValue":{"value":"Technology"}},"eyebrow":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Practice hwhc","displayName":"Practice hwhc","id":"{0E843725-FD25-4E78-A4CB-247FD1642855}","fields":{}}},"articleType":null,"sourcePublication":null,"publicationSource":null,"videoId":null,"template":{"id":"85FF05307883480F9A4C82123F72FFD8"},"genericItemUrl":null,"standardImage":{"src":"/~/media/mckinsey/features/mckinsey center for future mobility/overview/technology/mcfm-technology-thumb_1536x1536.jpg","alt":"MCFM - Technology","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"readMoreLinks":null}]}}}}},{"uid":"646a85c1-2b5c-456b-8648-a60b984767e0","componentName":"PromoBar","dataSource":"{D292CC82-E9EC-410C-A305-C9675390D9A2}","params":{"Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":"Connect with the McKinsey Center for Future Mobility庐"}},"socialHeader":{"jsonValue":{"value":""}},"sectionHeader":null,"sectionDek":{"jsonValue":{"value":""}},"sectionEyebrow":{"jsonValue":{"value":""}},"socialLinks":{"jsonValue":{"value":[]}},"selectItems":{"jsonValue":{"value":[{"LinkType":"internal","Title":"","Text":"Contact us","Url":"/features/mckinsey-center-for-future-mobility/contact-us","Target":"","CssClass":"btn-fill mck-email-icon","QueryString":"","Anchor":"","LinkTitle":"","defaultLinkButton":true}]}},"backgroundImage":{"src":null,"alt":"","height":null,"width":null,"Description":null}}}}}],"universal-header":[{"uid":"d2380123-7564-4e8e-a4d4-1bd0035cf695","componentName":"EnhancedHero","dataSource":"{DA58966D-50CC-47B4-80EA-D7675AC8E29C}","params":{"Title Size":"{\"Value\":{\"value\":\"text-xl\"},\"Key\":{\"value\":\"ExtraLarge\"}}","Text Position":"{\"Value\":{\"value\":\"left\"},\"Key\":{\"value\":\"Left\"}}","Background Color":"{\"Value\":{\"value\":\"deep-blue\"},\"Key\":{\"value\":\"Deep Blue\"}}","Hero Height":"{\"Value\":{\"value\":\"\"},\"Key\":{\"value\":\"Default\"}}","Hero Image Gradient Level":"60","Image Crop":"{\"Value\":{\"value\":\"Right\"},\"Key\":{\"value\":\"Right\"}}","Vertical Alignment":"{\"Value\":{\"value\":\"lowest\"},\"Key\":{\"value\":\"Lowest\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"eyebrow":{"jsonValue":{"value":"McKinsey Center for Future Mobility"}},"description":{"jsonValue":{"value":""}},"title":{"jsonValue":{"value":"Operating Environment"}},"standardImage":{"src":"/~/media/mckinsey/features/mckinsey center for future mobility/overview/operating environment/mcfm-operating-environment-hero_1536x768.jpg","alt":"MCFM - Operating Environment","height":768,"width":1536,"Description":""},"mobileMediaOptional":{"src":null,"alt":"","height":null,"width":null,"Description":null},"tabletMediaOptional":{"src":null,"alt":"","height":null,"width":null,"Description":null},"selectItems":{"jsonValue":{"value":[]}},"callToActionLinks":{"jsonValue":{"value":[]}}},"contextItem":{"ancestors":[{"breadCrumbUrl":{"path":"/features/mckinsey-center-for-future-mobility/focus-areas/consumer"},"breadCrumbTitle":null,"isMiniSite":{"boolValue":false},"displayName":"Focus Areas","template":{"id":"414C6C64AD35440E9668CF39D8A18CCF"}},{"breadCrumbUrl":{"path":"/features/mckinsey-center-for-future-mobility"},"breadCrumbTitle":{"value":""},"isMiniSite":{"boolValue":true},"displayName":"McKinsey Center for Future Mobility","template":{"id":"85FF05307883480F9A4C82123F72FFD8"}},{"breadCrumbUrl":{"path":"/features/a-place-for-you"},"breadCrumbTitle":null,"isMiniSite":{"boolValue":false},"displayName":"Features","template":{"id":"414C6C64AD35440E9668CF39D8A18CCF"}},{"breadCrumbUrl":{"path":"/"},"breadCrumbTitle":{"value":""},"isMiniSite":{"boolValue":false},"displayName":"Home","template":{"id":"85FF05307883480F9A4C82123F72FFD8"}}]}}}}]}}]}},"itemId":"c92dc64b-d8da-419a-962f-e6be7fb8c762","pageEditing":false,"site":{"name":"website"},"pageState":"normal","language":"en","pageMetaData":{"alternateLanguages":[{"languageCode":"en","displayName":"English","url":"/features/mckinsey-center-for-future-mobility/focus-areas/operating-environment"}],"currentLanguage":"en","navigationLink":"mckinsey-center-for-future-mobility","activeItemId":"{C92DC64B-D8DA-419A-962F-E6BE7FB8C762}","miniSiteId":"{53C2B290-7640-4B4B-9DB9-9A1475267988}","officeCode":"","officeDisplayName":"","subscriptionPracticeData":null,"isAlaisedPage":false,"originalHostName":"www.mckinsey.com","updatedDate":"2024-11-13T20:27:11Z","createdDate":"2022-04-27T20:45:07Z","practice":{"isDefaultPractice":true,"name":"Monthly Highlights","code":"N02","stickyTitle":"Sign up for our Monthly Highlights newsletter","stickySubtitle":"Don't miss this roundup of our newest and most distinctive insights","previewLink":"\u003clink linktype=\"media\" target=\"\" id=\"{2D062D82-2D8C-4299-BA25-6721782E3702}\" /\u003e","previewLinkLabel":null,"description":null,"descriptionText":null,"frequency":null,"regFormTitle":null},"url":"/features/mckinsey-center-for-future-mobility/focus-areas/operating-environment","isCareersPage":false,"officePath":"","hideAppPromo":false,"isAlumniURL":false,"isAlumniItemAccessable":false,"accessRoles":["sitecore\\GlobalOfficeEditor","Insights\\ClientLink","sitecore\\McKinseyAllAccess","Insights\\InsightsMedia","Offices\\Everyone","Insights\\InsightsAllAccess","extranet\\Everyone","Offices\\AngolaAllAccess","Offices\\SwitzerlandAllAccess","Offices\\KoreaAllAccess","Offices\\PortugalAllAccess","Offices\\DenmarkAllAccess","Offices\\FranceAllAccess","Offices\\UKIrelandAllAccess","Offices\\SouthAfricaAllAccess","Offices\\RussiaAllAccess","Offices\\SpainAllAccess","Offices\\JapanAllAccess","Offices\\NigeriaAllAccess","Offices\\FinlandAllAccess","sitecore\\AboutUsAuthor","sitecore\\ClientLinkAccess","sitecore\\Temp role","sitecore\\MGIEditor","Offices\\JPOAuthor"],"accessUsers":["AlumniCenter\\Alumni","extranet\\Anonymous","AlumniCenter\\FirmmemberAdmin","GSAAuthenticated\\Anonymous","extranet\\authenticated","AlumniCenter\\Firmmember","AlumniCenter\\CorporateRecruiter","sitecore\\MelanieColton","sitecore\\david_gomes","sitecore\\jeffrey_acevedo","sitecore\\justtestuser","Insights\\Amy_Swan","sitecore\\Mohammed_Irshad_K","sitecore\\sujatha_victor","sitecore\\Preethi_Bandi","sitecore\\Santoshini_Allamsetty","Insights\\Vasudha_Gupta"],"itemInfo":{"id":"c92dc64b-d8da-419a-962f-e6be7fb8c762","fullPath":"/sitecore/content/McKinsey/Home/Features/McKinsey Center for Future Mobility/Focus Areas/Operating Environment","templateName":"Universal Base JSS","templateID":"85ff0530-7883-480f-9a4c-82123f72ffd8"}},"defaultSettings":{"McKinsey Quarterly":"\u003cem\u003eMcKinsey Quarterly\u003c/em\u003e","FacebookCID":"soc-web","LinkedInCID":"soc-web","TwitterCID":"soc-web","Home Page SEO Details":{"Description":"McKinsey \u0026 Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions.","Image_Url":"/~/media/images/global/seoimageplaceholder.jpg","Image_Alt":""}},"alumniDatalayerChunk":"static/chunks/alumnidatalayer.bea6461bc1a93bf6.js"},"componentProps":{},"notFound":false},"__N_PREVIEW":true,"__N_SSP":true},"page":"/[[...path]]","query":{"timestamp":"1739510854403","path":["features","mckinsey-center-for-future-mobility","focus-areas","operating-environment"]},"buildId":"jIkMSrTx4uqE8V-HInFJO","runtimeConfig":{"CONFIG_ENV":"production","CURRENT_ENV":"production","PUBLIC_URL":"https://www.mckinsey.com","PUBLIC_CMS_URL":"https://cms-prod.mckinsey.com","RECAPTCHA_V3_KEY":"6LdC5twSAAAAAF0dePIbY_ckeF05mKdYYJXn7uTg","INVISIBLE_RECAPTCHA_KEY":"6LcWCs0UAAAAAEik2NaGkfGH8mGHo1ThxIt-qUoE","USER_SERVICE_API_HOST":"https://prd-api.mckinsey.com","MOBILE_SERVICES_HOST":"https://mobileservices.mckinsey.com","SEARCH_SERVICE_API_HOST":"https://mckapi.mckinsey.com","OT_DATA_DOMAIN_SCRIPT_COM":"915b5091-0d7e-44d2-a8c4-cf08267e52fe","OT_DATA_DOMAIN_SCRIPT_DE":"13f50396-9d33-4d95-ba3e-1f108fa91009","OT_DATA_DOMAIN_SCRIPT_BR":"679eae24-1d5c-4f33-8aae-b35aa8269966","ADOBE_LAUNCH":"a400cfbb2fd3","BCOV_POLICY":"BCpkADawqM3Kw-9uDslNJRKDKV902YBckQibdHvtCe7_E1CZUK-yA5lMOb0bP1Jmd13AXAimBAu9t6P25EhnE825MQxq4h4gzCSC4KvcIHFy2o5ay1FC1x7wzMAIhOee5bfcN5IJQx6CACEfqD6MjNGOa4Mh5LH3vPUAJm5oqesmj6CCd1LHOIyuDfTagR09agAhz4Ip_rz_4ksu4nquPxb2t4ZAzriRvCuZcBcGstib_ZFC8TZnALZ4lQDqnXvywA0mvcIcBN5UFD0mi9hLUMuP8-Q6YypPmnQA0WghaliiEvdty3YPyFYgUpQ-JqI7FX5e_lXDFKUsw7NhT6GYeYVdfIvXw_Wzz2bon3xTO_qSpFXjje5vbz7RbLHzLEZV_oaR74diNRT_SSTZbS2LkfGEBAYwNdRdLn5p1FhryNkg5ykrzRa9VhKcPPNuAj0w9Oj5j1Zd84f5_exyF4QM4_5VBu5NQyiUuWzWVPANIDpeFLxzP5psM-76ObRo9FgSmMi85MRqiSJYxfDCNxZCVJVSvlVR-smfLkuAD4Za9B4e57pzXgLwEBNYTIu-hl8C4xkTtIl1H_DxC4-X0iKmqPhFc0-z4UALqgntgcNbp6iutLU-Ue7z0Mr175s7GmZ9rRrqcolGT-4iwlAPcfm_E3ky-PdJZP6peSf_9WY9A0nhxgavAgYCvuFGqh1xUTRmYDNHOfb5xxW8nkFIRU2R9jk6zuRIVIFkOpX2Fp1427ipkVFchRcFu90FwvPYKtByEf7SynOSOrMHgJjkqWUHYvHzTYBmVvExyOlAYAlfovJUueYEjV3WKPsvmMxKHIL4wfxsEjVq5rAkY-qoiG_aA-p-0X2jd6x0nR7Fajn9No0EMN0OPXs3yjdpxC_a37eMC8dS4gIJjYJK5_xz8y5Q2uJUz9dmkqAMGc4CH9eJNDE5rP5kwAmLnHtnA36_kxbHsy6WVBllf4_jE9kQ3L-TfuZLBJtAZOqObTMtpUJYiOIYYkGnQgaiik8wyMvAsfGI3bRVEhkSJ7315aHLMp_K0WuHWW53v-lS4T4J0t8FmPHFCAsUC5LEHB9_cib12s055WPADQ8Q9VIMgzXJu04Eqi-zQHb7H1mmckN7gDXz0IqHAWF35mSwjs20HKG-p10f4Cj68Y_sV7Tdnx05lqmMJTumEPTfYiEwKNKWnUvH6Di2-XDUHZkgT1xUUIVxBIkmQsHRcdnNcxEdh_HTFljfGcdw-34bnVCJlUBklw","sitecoreApiHost":"https://prod.mckinsey.com","FB_APP_ID":"1382278882079245","ARTICLE_API_HOST":"https://prd-api.mckinsey.com","SITECORE_FORMS_SERVICES_API_HOST":"https://prd-api.mckinsey.com","FEATURE_TOGGLES":"{\"stack_adapt_pixel\": false, \"article_seo_schema\":true, \"remember_me\": true, \"gql_promo_banner\": true, \"gql_highlight_bar\": true, \"gql_ceros_placeholder\": true, \"gql_two_up_medium\": true, \"gql_hero_with_partnership_mark\": true, \"gql_brightcove_gallery\": true, \"gql_one_up_medium\": true, \"gql_promo_bar_with_quote\": true, \"gql_fifty_fifty_hero\": true, \"gql_enhanched_hero\": true, \"gql_two_up_small\": true, \"gql_general_up\": true, \"gql_full_bleed_hero\": true, \"passwordless_login_enabled\": true, \"sso_enabled\": true, \"article_id\": \"\", \"personalisation_enabled\":true, \"hide_student_sticky_footer\":true, \"email_domain_validation_enabled\":true, \"enable_cid_cookie_qp\": true, \"otp_verification_enabled\": true, \"article_ratings_enabled\": true, \"article_ratings_enabled_mobile\": true, \"disable_profile_for_alumni\": true, \"firm_sso_enabled\": true}","HEADER_SCRIPT_HASH":"abcd1234","OKTA_AUTH_CLIENT_ID":"0oa8ppb3ypQ8uOI8y697","OKTA_AUTH_ISSUER":"https://dotcomidp.mckinsey.com/oauth2/aus2byav0jTElyFDD697/","AUTO_REDIRECTION_DURATION":"5","LINKEDIN_IDP":"0oaecyj1byxnfrfFk697","APPLE_IDP":"0oaeg2lxy6mq4PX5F697","GOOGLE_IDP":"0oaeczfkb03XL3E4O697","FIRM_SSO_IDP":"0oannwofycK193SNs697","ALUMNI_BASE_API_URL":"https://gateway.mckinsey.com/:apiKey/v1","ALUMNI_AUTHENTICATE_API_URL":"https://ac3-okta-auth.mckinsey.com/authenticate","ALUMNI_OKTA_URL":"https://mckinsey.okta.com/app/mckinsey_ac3_1/exk1slverqoqR80wm2p7/sso/saml","ALUMNI_OKTA_ENABLED":"false","GOOGLE_MAP_API_KEY":"AIzaSyDqrGDNMDjy9pXHkMf-_Ut33LoC725GSe4","AWS_GATEWAY":"https://gateway.mckinsey.com","AWS_API_GATEWAY_ID":"283ao0jjs3","AWS_PERSONALIZATION_TRACKING_ID":"0e6bebf6-33df-48c3-a0ab-31dc0a18f583","AWS_PERSONALIZATION_CID":"recommendations-onw-onw-mck-mck-art-2410-v1-user-ext-web","EVENTS_MODULE_CARDS_COUNT":"8","RECOMMENDATIONS_OFFER_ACTIVITY":"Article Recommendations"},"isFallback":false,"gssp":true,"locale":"en","locales":["en","da-DK"],"defaultLocale":"en","isPreview":true,"scriptLoader":[]}</script><script type="text/javascript" src="/WT0M/oqRU/7oA/KD1/Kl_g/i9piXDmbbJDfuV/Yy41AxIr/dmB/4eB1XalcB"></script></body></html>