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data-emotion="marketing-web-emotion 1xbjbum">.sdsm,.sdsm-default,.sdsm-secondary,.sdsm-tertiary,.sdsm-quaternary{--icon-color:var(--fg-color);}</style><style data-emotion="marketing-web-emotion 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31px;--button-compact-padding:7px 15px;--button-border-width:2px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-l);--button-active-shadow:var(--box-shadow-m);}.sdsm-secondary{--button-primary-bg-color:var(--primary-v100);--button-primary-hover-bg-color:var(--primary-v100);--button-primary-border-color:var(--primary-v100);--button-primary-hover-border-color:var(--primary-v100);--button-primary-fg-color:var(--neutral-v700);--button-secondary-bg-color:var(--neutral-v0);--button-secondary-hover-bg-color:var(--neutral-v0);--button-secondary-border-color:var(--neutral-v0);--button-secondary-hover-border-color:var(--neutral-v0);--button-secondary-fg-color:var(--neutral-v700);--button-flat-fg-color:var(--neutral-v0);--button-desktop-font-size:var(--action-desktop-font-size);--button-desktop-font-letter-spacing:var(--action-desktop-font-letter-spacing);--button-desktop-font-line-height:var(--action-desktop-font-line-height);--button-desktop-font-weight:var(--action-desktop-font-weight);--button-mobile-font-size:var(--action-mobile-font-size);--button-mobile-font-letter-spacing:var(--action-mobile-font-letter-spacing);--button-mobile-font-line-height:var(--action-mobile-font-line-height);--button-mobile-font-weight:var(--action-mobile-font-weight);--button-regular-padding:11px 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15px;--button-border-width:2px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-l);--button-active-shadow:var(--box-shadow-m);}.sdsm-tertiary{--button-primary-bg-color:var(--primary-v100);--button-primary-hover-bg-color:var(--primary-v100);--button-primary-border-color:var(--primary-v100);--button-primary-hover-border-color:var(--primary-v100);--button-primary-fg-color:var(--neutral-v700);--button-secondary-bg-color:var(--neutral-v700);--button-secondary-hover-bg-color:var(--neutral-v700);--button-secondary-border-color:var(--neutral-v700);--button-secondary-hover-border-color:var(--neutral-v700);--button-secondary-fg-color:var(--neutral-v0);--button-flat-fg-color:var(--neutral-v700);--button-desktop-font-size:var(--action-desktop-font-size);--button-desktop-font-letter-spacing:var(--action-desktop-font-letter-spacing);--button-desktop-font-line-height:var(--action-desktop-font-line-height);--button-desktop-font-weight:var(--action-desktop-font-weight);--button-mobile-font-size:var(--action-mobile-font-size);--button-mobile-font-letter-spacing:var(--action-mobile-font-letter-spacing);--button-mobile-font-line-height:var(--action-mobile-font-line-height);--button-mobile-font-weight:var(--action-mobile-font-weight);--button-regular-padding:11px 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15px;--button-border-width:2px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-l);--button-active-shadow:var(--box-shadow-m);}.sdsm-quaternary{--button-primary-bg-color:var(--primary-v100);--button-primary-hover-bg-color:var(--primary-v100);--button-primary-border-color:var(--primary-v100);--button-primary-hover-border-color:var(--primary-v100);--button-primary-fg-color:var(--neutral-v700);--button-secondary-bg-color:var(--neutral-v0);--button-secondary-hover-bg-color:var(--neutral-v0);--button-secondary-border-color:var(--neutral-v0);--button-secondary-hover-border-color:var(--neutral-v0);--button-secondary-fg-color:var(--neutral-v700);--button-flat-fg-color:var(--neutral-v700);--button-desktop-font-size:var(--action-desktop-font-size);--button-desktop-font-letter-spacing:var(--action-desktop-font-letter-spacing);--button-desktop-font-line-height:var(--action-desktop-font-line-height);--button-desktop-font-weight:var(--action-desktop-font-weight);--button-mobile-font-size:var(--action-mobile-font-size);--button-mobile-font-letter-spacing:var(--action-mobile-font-letter-spacing);--button-mobile-font-line-height:var(--action-mobile-font-line-height);--button-mobile-font-weight:var(--action-mobile-font-weight);--button-regular-padding:11px 31px;--button-compact-padding:7px 15px;--button-border-width:2px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-l);--button-active-shadow:var(--box-shadow-m);}</style><style data-emotion="marketing-web-emotion 6uhqwx">.sdsm,.sdsm-default{--footer-bg-color:var(--primary-v100);--footer-fg-color:var(--fg-color);--footer-border-color:var(--neutral-v500);--footer-divider-border-color:var(--neutral-v500);--footer-bar-bg-color:var(--primary-v100);--footer-bar-fg-color:var(--fg-color);--footer-bar-divider-border-color:var(--neutral-v500);}.sdsm-secondary{--footer-bg-color:var(--neutral-v700);--footer-fg-color:var(--fg-color);--footer-border-color:var(--neutral-v500);--footer-divider-border-color:var(--neutral-v500);--footer-bar-bg-color:var(--neutral-v700);--footer-bar-fg-color:var(--fg-color);--footer-bar-divider-border-color:var(--neutral-v500);}.sdsm-tertiary{--footer-bg-color:var(--neutral-v0);--footer-fg-color:var(--fg-color);--footer-border-color:var(--neutral-v300);--footer-divider-border-color:var(--neutral-v300);--footer-bar-bg-color:var(--neutral-v150);--footer-bar-fg-color:var(--fg-color);--footer-bar-divider-border-color:var(--neutral-v150);}.sdsm-quaternary{--footer-bg-color:var(--neutral-v150);--footer-fg-color:var(--fg-color);--footer-border-color:var(--neutral-v300);--footer-divider-border-color:var(--neutral-v300);--footer-bar-fg-color:var(--fg-color);--footer-bar-bg-color:var(--neutral-v150);--footer-bar-divider-border-color:var(--neutral-v300);}</style><style data-emotion="marketing-web-emotion bt4sib"></style><style data-emotion="marketing-web-emotion koi777">.sdsm,.sdsm-default,.sdsm-tertiary,.sdsm-quaternary{--logo-stroke-color:var(--neutral-v700);--logo-fill-color:var(--neutral-v0);}.sdsm-secondary{--logo-stroke-color:var(--neutral-v0);--logo-fill-color:var(--neutral-v700);}</style><style data-emotion="marketing-web-emotion 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data-emotion="marketing-web-emotion 10zy5s0">.sdsm,.sdsm-default,.sdsm-secondary,.sdsm-tertiary,.sdsm-quaternary{--block-title-color:var(--fg-color);--block-subtitle-color:var(--fg-color);--block-eyebrow-color:var(--fg-color);--block-title-desktop-font-size:var(--h2-desktop-font-size);--block-title-desktop-font-stretch:var(--h2-desktop-font-stretch);--block-title-desktop-font-line-height:var(--h2-desktop-font-line-height);--block-title-mobile-font-size:var(--h2-mobile-font-size);--block-title-mobile-font-line-height:var(--h2-mobile-font-line-height);--block-header-desktop-padding:var(--spacing-m) var(--spacing-xl);--block-header-mobile-padding:var(--spacing-m);--block-boundary-desktop-padding:var(--spacing-xl);--block-boundary-mobile-padding:var(--spacing-m);}</style><style data-emotion="marketing-web-emotion 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data-emotion="marketing-web-emotion 10qz76e">.sdsm,.sdsm-default,.sdsm-secondary,.sdsm-tertiary,.sdsm-quaternary{--break-total-desktop-height:96px;--break-half-desktop-height:48px;--break-total-mobile-height:32px;--break-half-mobile-height:16px;}</style><style data-emotion="marketing-web-emotion izazq8">.sdsm,.sdsm-default{--side-overlay-bg-color:var(--neutral-v100);--side-overlay-border-color:var(--neutral-v300);--side-overlay-fg-color:var(--neutral-v700);}.sdsm-secondary{--side-overlay-bg-color:var(--neutral-v625);--side-overlay-border-color:var(--neutral-v600);--side-overlay-fg-color:var(--neutral-v0);}.sdsm-tertiary{--side-overlay-bg-color:var(--neutral-v100);--side-overlay-border-color:var(--neutral-v200);--side-overlay-fg-color:var(--neutral-v700);}.sdsm-quaternary{--side-overlay-bg-color:var(--neutral-v100);--side-overlay-border-color:var(--neutral-v300);--side-overlay-fg-color:var(--neutral-v700);}</style><style data-emotion="marketing-web-emotion 1w2fwny">.sdsm,.sdsm-default,.sdsm-secondary,.sdsm-tertiary,.sdsm-quaternary{--content-desktop-grid-gap:var(--spacing-l);--content-mobile-grid-gap:var(--spacing-m);--content-subtitle-color:var(--fg-color);--content-title-color:var(--fg-color);--content-backdrop-filter:none;--content-border-width:0;--content-border-color:unset;--content-box-shadow:none;--content-mobile-no-bg-padding:0;--content-desktop-no-bg-padding:var(--spacing-m) var(--spacing-xl);}</style><style data-emotion="marketing-web-emotion 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2Z"></path></svg></span><span class="css-2xybzz"><span class="css-15zoez8">Lens Studio</span><span class="css-55vay8">Snap’s free AR development platform that powers experiences across Snapchat and AR ads, mobile and web applications, and hardware.</span></span></a><a class="css-dg1dfn sdsm-nav-link" role="menuitem" target="_self" href="/camera-kit"><span class="css-wt29j6"><svg width="24" height="24" viewBox="0 0 16 16" fill="var(--global-header-menu-item-icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-globe sdsm-icon"><path fill-rule="evenodd" clip-rule="evenodd" d="M9.87575 12.0853C10.3235 11.4763 10.6663 10.8635 10.9137 10.25H11.8918C11.426 11.051 10.7218 11.6945 9.87575 12.0853ZM4.109 10.25H5.102C5.3525 10.865 5.69525 11.48 6.14375 12.095C5.28875 11.705 4.57775 11.0577 4.109 10.25ZM6.104 3.9245C5.6585 4.529 5.315 5.13725 5.07125 5.75H4.109C4.57025 4.955 5.267 4.316 6.104 3.9245ZM8.375 9.5V6.5H10.3827C10.538 7.0025 10.625 7.5035 10.625 8C10.625 8.4965 10.538 8.9975 10.3827 9.5H8.375ZM8.375 12.4805V10.25H10.0955C9.7595 10.982 9.266 11.7185 8.6075 12.4535C8.531 12.4648 8.45375 12.4745 8.375 12.4805ZM7.625 10.25V12.4805C7.54925 12.4753 7.47575 12.4655 7.4015 12.455C6.749 11.717 6.25625 10.9805 5.9195 10.25H7.625ZM7.625 3.51875V5.75H5.8895C6.224 5.015 6.71975 4.27925 7.38275 3.54725C7.463 3.53675 7.544 3.5255 7.625 3.51875ZM8.375 3.51875C8.45375 3.5255 8.531 3.53525 8.60825 3.54575C9.266 4.2815 9.76025 5.01725 10.0955 5.75H8.375V3.51875ZM5.375 7.96175C5.37425 7.47575 5.4575 6.98825 5.60525 6.5H7.625V9.5H5.62925C5.46725 8.98325 5.37575 8.47025 5.375 7.96175ZM3.5 8C3.5 7.4735 3.59525 6.97025 3.7625 6.5H4.82075C4.6925 6.98675 4.62425 7.475 4.625 7.96325C4.62575 8.474 4.70375 8.98625 4.84475 9.5H3.7625C3.59525 9.02975 3.5 8.5265 3.5 8ZM12.5 8C12.5 8.5265 12.4047 9.02975 12.2375 9.5H11.1672C11.3015 8.99975 11.375 8.4995 11.375 8C11.375 7.5005 11.3015 7.00025 11.1672 6.5H12.2375C12.4047 6.97025 12.5 7.4735 12.5 8ZM11.8918 5.75H10.9137C10.6663 5.13575 10.3235 4.52375 9.87575 3.914C10.7218 4.30475 11.426 4.94825 11.8918 5.75ZM8 2C4.6865 2 2 4.6865 2 8C2 11.3135 4.6865 14 8 14C11.3135 14 14 11.3135 14 8C14 4.6865 11.3135 2 8 2Z"></path></svg></span><span class="css-2xybzz"><span class="css-15zoez8">Camera Kit</span><span class="css-55vay8">Snap’s AR SDK that lets you bring Lenses into your iOS, Android, and web apps.</span></span></a></div></div><div><div class="css-10vtsve"><a class="css-dg1dfn sdsm-nav-link" role="menuitem" target="_self" href="/snapchatcam"><span class="css-wt29j6"><svg width="24" height="24" viewBox="0 0 16 16" fill="var(--global-header-menu-item-icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-globe sdsm-icon"><path fill-rule="evenodd" clip-rule="evenodd" d="M9.87575 12.0853C10.3235 11.4763 10.6663 10.8635 10.9137 10.25H11.8918C11.426 11.051 10.7218 11.6945 9.87575 12.0853ZM4.109 10.25H5.102C5.3525 10.865 5.69525 11.48 6.14375 12.095C5.28875 11.705 4.57775 11.0577 4.109 10.25ZM6.104 3.9245C5.6585 4.529 5.315 5.13725 5.07125 5.75H4.109C4.57025 4.955 5.267 4.316 6.104 3.9245ZM8.375 9.5V6.5H10.3827C10.538 7.0025 10.625 7.5035 10.625 8C10.625 8.4965 10.538 8.9975 10.3827 9.5H8.375ZM8.375 12.4805V10.25H10.0955C9.7595 10.982 9.266 11.7185 8.6075 12.4535C8.531 12.4648 8.45375 12.4745 8.375 12.4805ZM7.625 10.25V12.4805C7.54925 12.4753 7.47575 12.4655 7.4015 12.455C6.749 11.717 6.25625 10.9805 5.9195 10.25H7.625ZM7.625 3.51875V5.75H5.8895C6.224 5.015 6.71975 4.27925 7.38275 3.54725C7.463 3.53675 7.544 3.5255 7.625 3.51875ZM8.375 3.51875C8.45375 3.5255 8.531 3.53525 8.60825 3.54575C9.266 4.2815 9.76025 5.01725 10.0955 5.75H8.375V3.51875ZM5.375 7.96175C5.37425 7.47575 5.4575 6.98825 5.60525 6.5H7.625V9.5H5.62925C5.46725 8.98325 5.37575 8.47025 5.375 7.96175ZM3.5 8C3.5 7.4735 3.59525 6.97025 3.7625 6.5H4.82075C4.6925 6.98675 4.62425 7.475 4.625 7.96325C4.62575 8.474 4.70375 8.98625 4.84475 9.5H3.7625C3.59525 9.02975 3.5 8.5265 3.5 8ZM12.5 8C12.5 8.5265 12.4047 9.02975 12.2375 9.5H11.1672C11.3015 8.99975 11.375 8.4995 11.375 8C11.375 7.5005 11.3015 7.00025 11.1672 6.5H12.2375C12.4047 6.97025 12.5 7.4735 12.5 8ZM11.8918 5.75H10.9137C10.6663 5.13575 10.3235 4.52375 9.87575 3.914C10.7218 4.30475 11.426 4.94825 11.8918 5.75ZM8 2C4.6865 2 2 4.6865 2 8C2 11.3135 4.6865 14 8 14C11.3135 14 14 11.3135 14 8C14 4.6865 11.3135 2 8 2Z"></path></svg></span><span class="css-2xybzz"><span class="css-15zoez8">Snapchat Cam</span><span class="css-55vay8">Transform live events and broadcasts into engaging, interactive fan experiences with Camera Kit.</span></span></a><a class="css-dg1dfn sdsm-nav-link" href="https://www.spectacles.com/?lang=en-US" role="menuitem" rel="noopener" target="_blank"><span class="css-wt29j6"><svg width="24" height="24" viewBox="0 0 16 16" fill="var(--global-header-menu-item-icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-globe sdsm-icon"><path fill-rule="evenodd" clip-rule="evenodd" d="M9.87575 12.0853C10.3235 11.4763 10.6663 10.8635 10.9137 10.25H11.8918C11.426 11.051 10.7218 11.6945 9.87575 12.0853ZM4.109 10.25H5.102C5.3525 10.865 5.69525 11.48 6.14375 12.095C5.28875 11.705 4.57775 11.0577 4.109 10.25ZM6.104 3.9245C5.6585 4.529 5.315 5.13725 5.07125 5.75H4.109C4.57025 4.955 5.267 4.316 6.104 3.9245ZM8.375 9.5V6.5H10.3827C10.538 7.0025 10.625 7.5035 10.625 8C10.625 8.4965 10.538 8.9975 10.3827 9.5H8.375ZM8.375 12.4805V10.25H10.0955C9.7595 10.982 9.266 11.7185 8.6075 12.4535C8.531 12.4648 8.45375 12.4745 8.375 12.4805ZM7.625 10.25V12.4805C7.54925 12.4753 7.47575 12.4655 7.4015 12.455C6.749 11.717 6.25625 10.9805 5.9195 10.25H7.625ZM7.625 3.51875V5.75H5.8895C6.224 5.015 6.71975 4.27925 7.38275 3.54725C7.463 3.53675 7.544 3.5255 7.625 3.51875ZM8.375 3.51875C8.45375 3.5255 8.531 3.53525 8.60825 3.54575C9.266 4.2815 9.76025 5.01725 10.0955 5.75H8.375V3.51875ZM5.375 7.96175C5.37425 7.47575 5.4575 6.98825 5.60525 6.5H7.625V9.5H5.62925C5.46725 8.98325 5.37575 8.47025 5.375 7.96175ZM3.5 8C3.5 7.4735 3.59525 6.97025 3.7625 6.5H4.82075C4.6925 6.98675 4.62425 7.475 4.625 7.96325C4.62575 8.474 4.70375 8.98625 4.84475 9.5H3.7625C3.59525 9.02975 3.5 8.5265 3.5 8ZM12.5 8C12.5 8.5265 12.4047 9.02975 12.2375 9.5H11.1672C11.3015 8.99975 11.375 8.4995 11.375 8C11.375 7.5005 11.3015 7.00025 11.1672 6.5H12.2375C12.4047 6.97025 12.5 7.4735 12.5 8ZM11.8918 5.75H10.9137C10.6663 5.13575 10.3235 4.52375 9.87575 3.914C10.7218 4.30475 11.426 4.94825 11.8918 5.75ZM8 2C4.6865 2 2 4.6865 2 8C2 11.3135 4.6865 14 8 14C11.3135 14 14 11.3135 14 8C14 4.6865 11.3135 2 8 2Z"></path></svg></span><span class="css-2xybzz"><span class="css-15zoez8">Spectacles</span><span class="css-55vay8">Design Lenses for Snap’s AR glasses, powered by Snap OS. Designed to get people closer over the things they love.</span></span></a></div></div><div><div class="css-10vtsve"><a class="css-dg1dfn sdsm-nav-link" role="menuitem" target="_self" href="/lens-web-builder"><span class="css-wt29j6"><svg width="24" height="24" viewBox="0 0 16 16" fill="var(--global-header-menu-item-icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-globe sdsm-icon"><path fill-rule="evenodd" clip-rule="evenodd" d="M9.87575 12.0853C10.3235 11.4763 10.6663 10.8635 10.9137 10.25H11.8918C11.426 11.051 10.7218 11.6945 9.87575 12.0853ZM4.109 10.25H5.102C5.3525 10.865 5.69525 11.48 6.14375 12.095C5.28875 11.705 4.57775 11.0577 4.109 10.25ZM6.104 3.9245C5.6585 4.529 5.315 5.13725 5.07125 5.75H4.109C4.57025 4.955 5.267 4.316 6.104 3.9245ZM8.375 9.5V6.5H10.3827C10.538 7.0025 10.625 7.5035 10.625 8C10.625 8.4965 10.538 8.9975 10.3827 9.5H8.375ZM8.375 12.4805V10.25H10.0955C9.7595 10.982 9.266 11.7185 8.6075 12.4535C8.531 12.4648 8.45375 12.4745 8.375 12.4805ZM7.625 10.25V12.4805C7.54925 12.4753 7.47575 12.4655 7.4015 12.455C6.749 11.717 6.25625 10.9805 5.9195 10.25H7.625ZM7.625 3.51875V5.75H5.8895C6.224 5.015 6.71975 4.27925 7.38275 3.54725C7.463 3.53675 7.544 3.5255 7.625 3.51875ZM8.375 3.51875C8.45375 3.5255 8.531 3.53525 8.60825 3.54575C9.266 4.2815 9.76025 5.01725 10.0955 5.75H8.375V3.51875ZM5.375 7.96175C5.37425 7.47575 5.4575 6.98825 5.60525 6.5H7.625V9.5H5.62925C5.46725 8.98325 5.37575 8.47025 5.375 7.96175ZM3.5 8C3.5 7.4735 3.59525 6.97025 3.7625 6.5H4.82075C4.6925 6.98675 4.62425 7.475 4.625 7.96325C4.62575 8.474 4.70375 8.98625 4.84475 9.5H3.7625C3.59525 9.02975 3.5 8.5265 3.5 8ZM12.5 8C12.5 8.5265 12.4047 9.02975 12.2375 9.5H11.1672C11.3015 8.99975 11.375 8.4995 11.375 8C11.375 7.5005 11.3015 7.00025 11.1672 6.5H12.2375C12.4047 6.97025 12.5 7.4735 12.5 8ZM11.8918 5.75H10.9137C10.6663 5.13575 10.3235 4.52375 9.87575 3.914C10.7218 4.30475 11.426 4.94825 11.8918 5.75ZM8 2C4.6865 2 2 4.6865 2 8C2 11.3135 4.6865 14 8 14C11.3135 14 14 11.3135 14 8C14 4.6865 11.3135 2 8 2Z"></path></svg></span><span class="css-2xybzz"><span class="css-15zoez8">Lens Web Builder</span><span class="css-55vay8">Easily create Snapchat Lenses for ad campaigns directly in Ads Manager.</span></span></a><a class="css-dg1dfn sdsm-nav-link" role="menuitem" target="_self" href="/snapml-kit"><span class="css-wt29j6"><svg width="24" height="24" viewBox="0 0 16 16" fill="var(--global-header-menu-item-icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-globe sdsm-icon"><path fill-rule="evenodd" clip-rule="evenodd" d="M9.87575 12.0853C10.3235 11.4763 10.6663 10.8635 10.9137 10.25H11.8918C11.426 11.051 10.7218 11.6945 9.87575 12.0853ZM4.109 10.25H5.102C5.3525 10.865 5.69525 11.48 6.14375 12.095C5.28875 11.705 4.57775 11.0577 4.109 10.25ZM6.104 3.9245C5.6585 4.529 5.315 5.13725 5.07125 5.75H4.109C4.57025 4.955 5.267 4.316 6.104 3.9245ZM8.375 9.5V6.5H10.3827C10.538 7.0025 10.625 7.5035 10.625 8C10.625 8.4965 10.538 8.9975 10.3827 9.5H8.375ZM8.375 12.4805V10.25H10.0955C9.7595 10.982 9.266 11.7185 8.6075 12.4535C8.531 12.4648 8.45375 12.4745 8.375 12.4805ZM7.625 10.25V12.4805C7.54925 12.4753 7.47575 12.4655 7.4015 12.455C6.749 11.717 6.25625 10.9805 5.9195 10.25H7.625ZM7.625 3.51875V5.75H5.8895C6.224 5.015 6.71975 4.27925 7.38275 3.54725C7.463 3.53675 7.544 3.5255 7.625 3.51875ZM8.375 3.51875C8.45375 3.5255 8.531 3.53525 8.60825 3.54575C9.266 4.2815 9.76025 5.01725 10.0955 5.75H8.375V3.51875ZM5.375 7.96175C5.37425 7.47575 5.4575 6.98825 5.60525 6.5H7.625V9.5H5.62925C5.46725 8.98325 5.37575 8.47025 5.375 7.96175ZM3.5 8C3.5 7.4735 3.59525 6.97025 3.7625 6.5H4.82075C4.6925 6.98675 4.62425 7.475 4.625 7.96325C4.62575 8.474 4.70375 8.98625 4.84475 9.5H3.7625C3.59525 9.02975 3.5 8.5265 3.5 8ZM12.5 8C12.5 8.5265 12.4047 9.02975 12.2375 9.5H11.1672C11.3015 8.99975 11.375 8.4995 11.375 8C11.375 7.5005 11.3015 7.00025 11.1672 6.5H12.2375C12.4047 6.97025 12.5 7.4735 12.5 8ZM11.8918 5.75H10.9137C10.6663 5.13575 10.3235 4.52375 9.87575 3.914C10.7218 4.30475 11.426 4.94825 11.8918 5.75ZM8 2C4.6865 2 2 4.6865 2 8C2 11.3135 4.6865 14 8 14C11.3135 14 14 11.3135 14 8C14 4.6865 11.3135 2 8 2Z"></path></svg></span><span class="css-2xybzz"><span class="css-15zoez8">Snap AI Beta</span><span class="css-55vay8">This web tool unlocks the creation of GenAI and ML assets, models, and more for your Lenses.</span></span></a></div></div></div></div></section><section class="sdsm-nav-item-desktop"><a class="css-oa6agj" tabindex="0"><span class="">Solutions</span><svg width="24" height="24" viewBox="0 0 16 16" fill="#3A3E41" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-chevron-down sdsm-icon css-1jq0moq"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 8.94148L11.8176 5.17288L12.7604 6.11569L8.04903 10.8271L3.33763 6.11569L4.28044 5.17288L8.04903 8.94148Z"></path></svg></a><div class="sdsm-nav-item-menu css-37m4rv" role="menu" aria-label="Menu"><div class="css-cdovba"><div><div class="css-10vtsve"><a class="css-dg1dfn sdsm-nav-link" role="menuitem" target="_self" href="/lens-creator-rewards"><span class="css-wt29j6"><svg width="24" height="24" viewBox="0 0 16 16" fill="var(--global-header-menu-item-icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-globe sdsm-icon"><path fill-rule="evenodd" clip-rule="evenodd" d="M9.87575 12.0853C10.3235 11.4763 10.6663 10.8635 10.9137 10.25H11.8918C11.426 11.051 10.7218 11.6945 9.87575 12.0853ZM4.109 10.25H5.102C5.3525 10.865 5.69525 11.48 6.14375 12.095C5.28875 11.705 4.57775 11.0577 4.109 10.25ZM6.104 3.9245C5.6585 4.529 5.315 5.13725 5.07125 5.75H4.109C4.57025 4.955 5.267 4.316 6.104 3.9245ZM8.375 9.5V6.5H10.3827C10.538 7.0025 10.625 7.5035 10.625 8C10.625 8.4965 10.538 8.9975 10.3827 9.5H8.375ZM8.375 12.4805V10.25H10.0955C9.7595 10.982 9.266 11.7185 8.6075 12.4535C8.531 12.4648 8.45375 12.4745 8.375 12.4805ZM7.625 10.25V12.4805C7.54925 12.4753 7.47575 12.4655 7.4015 12.455C6.749 11.717 6.25625 10.9805 5.9195 10.25H7.625ZM7.625 3.51875V5.75H5.8895C6.224 5.015 6.71975 4.27925 7.38275 3.54725C7.463 3.53675 7.544 3.5255 7.625 3.51875ZM8.375 3.51875C8.45375 3.5255 8.531 3.53525 8.60825 3.54575C9.266 4.2815 9.76025 5.01725 10.0955 5.75H8.375V3.51875ZM5.375 7.96175C5.37425 7.47575 5.4575 6.98825 5.60525 6.5H7.625V9.5H5.62925C5.46725 8.98325 5.37575 8.47025 5.375 7.96175ZM3.5 8C3.5 7.4735 3.59525 6.97025 3.7625 6.5H4.82075C4.6925 6.98675 4.62425 7.475 4.625 7.96325C4.62575 8.474 4.70375 8.98625 4.84475 9.5H3.7625C3.59525 9.02975 3.5 8.5265 3.5 8ZM12.5 8C12.5 8.5265 12.4047 9.02975 12.2375 9.5H11.1672C11.3015 8.99975 11.375 8.4995 11.375 8C11.375 7.5005 11.3015 7.00025 11.1672 6.5H12.2375C12.4047 6.97025 12.5 7.4735 12.5 8ZM11.8918 5.75H10.9137C10.6663 5.13575 10.3235 4.52375 9.87575 3.914C10.7218 4.30475 11.426 4.94825 11.8918 5.75ZM8 2C4.6865 2 2 4.6865 2 8C2 11.3135 4.6865 14 8 14C11.3135 14 14 11.3135 14 8C14 4.6865 11.3135 2 8 2Z"></path></svg></span><span class="css-2xybzz"><span class="css-15zoez8">Lens Creator Rewards</span><span class="css-55vay8">Create Snapchat Lenses and join the Lens Creator Rewards program for a chance to win monthly cash prizes.</span></span></a></div></div><div><div class="css-10vtsve"><a class="css-dg1dfn sdsm-nav-link" role="menuitem" target="_self" href="/creatormarketplace"><span class="css-wt29j6"><svg width="24" height="24" viewBox="0 0 16 16" fill="var(--global-header-menu-item-icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-globe sdsm-icon"><path fill-rule="evenodd" clip-rule="evenodd" d="M9.87575 12.0853C10.3235 11.4763 10.6663 10.8635 10.9137 10.25H11.8918C11.426 11.051 10.7218 11.6945 9.87575 12.0853ZM4.109 10.25H5.102C5.3525 10.865 5.69525 11.48 6.14375 12.095C5.28875 11.705 4.57775 11.0577 4.109 10.25ZM6.104 3.9245C5.6585 4.529 5.315 5.13725 5.07125 5.75H4.109C4.57025 4.955 5.267 4.316 6.104 3.9245ZM8.375 9.5V6.5H10.3827C10.538 7.0025 10.625 7.5035 10.625 8C10.625 8.4965 10.538 8.9975 10.3827 9.5H8.375ZM8.375 12.4805V10.25H10.0955C9.7595 10.982 9.266 11.7185 8.6075 12.4535C8.531 12.4648 8.45375 12.4745 8.375 12.4805ZM7.625 10.25V12.4805C7.54925 12.4753 7.47575 12.4655 7.4015 12.455C6.749 11.717 6.25625 10.9805 5.9195 10.25H7.625ZM7.625 3.51875V5.75H5.8895C6.224 5.015 6.71975 4.27925 7.38275 3.54725C7.463 3.53675 7.544 3.5255 7.625 3.51875ZM8.375 3.51875C8.45375 3.5255 8.531 3.53525 8.60825 3.54575C9.266 4.2815 9.76025 5.01725 10.0955 5.75H8.375V3.51875ZM5.375 7.96175C5.37425 7.47575 5.4575 6.98825 5.60525 6.5H7.625V9.5H5.62925C5.46725 8.98325 5.37575 8.47025 5.375 7.96175ZM3.5 8C3.5 7.4735 3.59525 6.97025 3.7625 6.5H4.82075C4.6925 6.98675 4.62425 7.475 4.625 7.96325C4.62575 8.474 4.70375 8.98625 4.84475 9.5H3.7625C3.59525 9.02975 3.5 8.5265 3.5 8ZM12.5 8C12.5 8.5265 12.4047 9.02975 12.2375 9.5H11.1672C11.3015 8.99975 11.375 8.4995 11.375 8C11.375 7.5005 11.3015 7.00025 11.1672 6.5H12.2375C12.4047 6.97025 12.5 7.4735 12.5 8ZM11.8918 5.75H10.9137C10.6663 5.13575 10.3235 4.52375 9.87575 3.914C10.7218 4.30475 11.426 4.94825 11.8918 5.75ZM8 2C4.6865 2 2 4.6865 2 8C2 11.3135 4.6865 14 8 14C11.3135 14 14 11.3135 14 8C14 4.6865 11.3135 2 8 2Z"></path></svg></span><span class="css-2xybzz"><span class="css-15zoez8">Creator Marketplace</span><span class="css-55vay8">Get discovered on the Creator Marketplace where brands can search and contact listed Lens Creators.</span></span></a></div></div><div><div class="css-10vtsve"><a class="css-dg1dfn sdsm-nav-link" href="https://www.arcadiacreativestudio.com/?lang=en-US" role="menuitem" rel="noopener" target="_blank"><span class="css-wt29j6"><svg width="24" height="24" viewBox="0 0 16 16" fill="var(--global-header-menu-item-icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-external-link sdsm-icon"><path fill-rule="evenodd" clip-rule="evenodd" d="M13.323 2.07291H13.9896V6.51291H12.6562V4.34904L8.12762 8.87764C7.86727 9.13799 7.44516 9.13799 7.18481 8.87764C6.92447 8.6173 6.92447 8.19518 7.18481 7.93484L11.7134 3.40624H9.54956V2.07291H13.3228C13.3228 2.07291 13.3229 2.07291 13.323 2.07291ZM3.78 3.33331V3.33332H6.66666C7.03485 3.33332 7.33333 3.63179 7.33333 3.99998C7.33333 4.36817 7.03485 4.66665 6.66666 4.66665H3.78207C3.72159 4.66713 3.66181 4.67971 3.60626 4.70366C3.55031 4.72777 3.49979 4.76292 3.45773 4.807C3.41566 4.85108 3.38292 4.90318 3.36144 4.9602C3.33997 5.01722 3.33021 5.07799 3.33275 5.13886C3.33314 5.14812 3.33333 5.15738 3.33333 5.16665V12.1667C3.33333 12.2993 3.38601 12.4264 3.47978 12.5202C3.57355 12.614 3.70072 12.6667 3.83333 12.6667H10.8333C10.9659 12.6667 11.0931 12.614 11.1869 12.5202C11.2807 12.4264 11.3333 12.2993 11.3333 12.1667V9.33332C11.3333 8.96513 11.6318 8.66665 12 8.66665C12.3682 8.66665 12.6667 8.96513 12.6667 9.33332V12.1667C12.6667 12.6529 12.4735 13.1192 12.1297 13.463C11.7859 13.8068 11.3196 14 10.8333 14H3.83333C3.3471 14 2.88078 13.8068 2.53697 13.463C2.19315 13.1192 2 12.6529 2 12.1667V5.17893C1.99225 4.9442 2.03085 4.71019 2.11366 4.49031C2.19828 4.26558 2.32735 4.06022 2.49313 3.88649C2.65891 3.71277 2.85801 3.57425 3.07853 3.4792C3.29906 3.38416 3.53648 3.33455 3.77661 3.33332L3.78 3.33331Z"></path></svg></span><span class="css-2xybzz"><span class="css-15zoez8">Arcadia</span><span class="css-55vay8">Snap's AR Innovation Studio for Branded Experiences</span></span></a></div></div><div><div class="css-10vtsve"><a class="css-lk9w5u sdsm-nav-featured-link" href="https://lenslist.co/snap-ar-challenges" role="menuitem" rel="noopener" target="_blank"><svg width="48" height="48" viewBox="0 0 16 16" fill="var(--global-header-menu-featured-item-icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-globe sdsm-icon"><path fill-rule="evenodd" clip-rule="evenodd" d="M9.87575 12.0853C10.3235 11.4763 10.6663 10.8635 10.9137 10.25H11.8918C11.426 11.051 10.7218 11.6945 9.87575 12.0853ZM4.109 10.25H5.102C5.3525 10.865 5.69525 11.48 6.14375 12.095C5.28875 11.705 4.57775 11.0577 4.109 10.25ZM6.104 3.9245C5.6585 4.529 5.315 5.13725 5.07125 5.75H4.109C4.57025 4.955 5.267 4.316 6.104 3.9245ZM8.375 9.5V6.5H10.3827C10.538 7.0025 10.625 7.5035 10.625 8C10.625 8.4965 10.538 8.9975 10.3827 9.5H8.375ZM8.375 12.4805V10.25H10.0955C9.7595 10.982 9.266 11.7185 8.6075 12.4535C8.531 12.4648 8.45375 12.4745 8.375 12.4805ZM7.625 10.25V12.4805C7.54925 12.4753 7.47575 12.4655 7.4015 12.455C6.749 11.717 6.25625 10.9805 5.9195 10.25H7.625ZM7.625 3.51875V5.75H5.8895C6.224 5.015 6.71975 4.27925 7.38275 3.54725C7.463 3.53675 7.544 3.5255 7.625 3.51875ZM8.375 3.51875C8.45375 3.5255 8.531 3.53525 8.60825 3.54575C9.266 4.2815 9.76025 5.01725 10.0955 5.75H8.375V3.51875ZM5.375 7.96175C5.37425 7.47575 5.4575 6.98825 5.60525 6.5H7.625V9.5H5.62925C5.46725 8.98325 5.37575 8.47025 5.375 7.96175ZM3.5 8C3.5 7.4735 3.59525 6.97025 3.7625 6.5H4.82075C4.6925 6.98675 4.62425 7.475 4.625 7.96325C4.62575 8.474 4.70375 8.98625 4.84475 9.5H3.7625C3.59525 9.02975 3.5 8.5265 3.5 8ZM12.5 8C12.5 8.5265 12.4047 9.02975 12.2375 9.5H11.1672C11.3015 8.99975 11.375 8.4995 11.375 8C11.375 7.5005 11.3015 7.00025 11.1672 6.5H12.2375C12.4047 6.97025 12.5 7.4735 12.5 8ZM11.8918 5.75H10.9137C10.6663 5.13575 10.3235 4.52375 9.87575 3.914C10.7218 4.30475 11.426 4.94825 11.8918 5.75ZM8 2C4.6865 2 2 4.6865 2 8C2 11.3135 4.6865 14 8 14C11.3135 14 14 11.3135 14 8C14 4.6865 11.3135 2 8 2Z"></path></svg><span class="css-15zoez8">Challenge Tags</span><span class="css-55vay8">Put your creativity to the test and win rewards by participating in the monthly challenge hosted by Lenslist.</span><span class="css-irdtvr"><span class="css-1umckeu">Learn More</span><svg width="24" height="24" viewBox="0 0 16 16" fill="var(--global-header-menu-featured-item-fg-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-arrow-right sdsm-icon css-1lidc75"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.57284 4.451L9.51643 3.50897L14 7.99999L9.51643 12.491L8.57284 11.549L11.4503 8.66669H2V7.33335H11.4504L8.57284 4.451Z"></path></svg></span></a></div></div></div></div></section><a href="https://developers.snap.com/?lang=en-US" class="sdsm-header css-oa6agj" tabindex="0" rel="noopener" target="_blank"><span class="">Developers</span></a><a href="https://discord.gg/snapar" class="sdsm-header css-oa6agj" tabindex="0" rel="noopener" target="_blank"><span class="">Discord</span></a><a class="sdsm-header css-oa6agj" tabindex="0" target="_self" href="/blog"><span class="">Blog</span></a></nav><aside class="css-zw7mn8" data-testid="sdsm-global-header-end-contents"><a class="sdsm-button button-compact button-primary css-6x60y1" target="_self" href="/download"><picture><source srcSet="https://images.ctfassets.net/ub38vssza5h3/VWek4Q7flOSUkGItsNbtY/864bf2d9f729175bcbe66358bbf4d7fb/Group.svg" type="image/svg+xml"/><img alt="Lens Logo" src="https://images.ctfassets.net/ub38vssza5h3/VWek4Q7flOSUkGItsNbtY/864bf2d9f729175bcbe66358bbf4d7fb/Group.svg?q=40"/></picture><span class="css-6mls40">Download</span></a><aside class="css-r44k6v" data-testid="mwp-header-portal"></aside></aside></div></header></div><div data-testid="mwp-slug" class="css-puhxlh"><div data-testid="page" class="mwp-page css-g6vy54" dir="ltr" data-test-feature="false" style="--page-sticky-height:0px"><article data-test-id="mwp-hls-init"><div data-test-id="sdsm-page" class="css-53ga33 sdsm-page"><div class="css-hk7acu"><section class="sdsm-hero sdsm-secondary css-1rgxkil" data-curtain="false"><div class=""><video class="video css-1nrv939" poster="https://images.ctfassets.net/ub38vssza5h3/6rVR9os3w6X6WHeUL2D1As/db2e49b7e6a4d37efaae2708881440be/7i36bkIlSnMkan2iruyFm9_first_frame.png?fm=jpg&q=40" autoplay="" loop="" muted="" playsinline="" preload="auto" crossorigin="anonymous"><source src="https://web-platform.snap.com/vod/ub38vssza5h3/7i36bkIlSnMkan2iruyFm9/4903e366acaabda6122543c230b90693/2022_Snap_AR_Homepage_Lens_Web_Builder_compressed_R5.m3u8" type="video/mp4"/></video></div><div data-test-id="sdsm-hero-block-content" class="sdsm-block-boundary css-1eqpycp"><div data-test-id="sdsm-hero-text" class="css-etjw3b"><div class="css-sh0xsq"><h1 class="css-116un32"><p class="css-r44k6v">Lens Web Builder</p></h1></div></div></div><div class="css-uiyono" data-testid="break-spacer"></div></section><div class="sdsm-break sdsm-default css-2rf5w2" data-testid="break-skirt2"><svg width="1440" height="96" viewBox="0 23 1440 74" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none" role="presentation" class="css-159t84o"><path d="m0 0v68.9c36.61-9.2 77.66-17.6 124.24-24.74 186.4-28.54 307.39-13.77 404.55-1.53 41.35 6.13 84.69 9.78 129.18 10.87 76-0.59 152.99-6.71 228.44-18.16 58.45-8.07 104.48-13.96 144.95-7.75 14.85 2.55 28.07 6.61 38.89 11.94s19.03 11.82 24.13 19.09c3.89 6.62 11.02 12.48 20.83 17.15 9.77 2.58 21.07 3.81 32.86 3.58 10.9-0.11 23.03-0.41 36.02-0.7 47.34-1.22 158.46 2.61 197.59 7.05 30.03 3.3984 50.44 8.2328 57.32 10.3h1v-96h-1440z" fill="transparent"></path><path d="m1184.1 77.65c-12.99 0.29-25.12 0.59-36.02 0.7-11.79 0.23-23.09-1-32.86-3.58-9.81-4.67-16.94-10.53-20.83-17.15-5.1-7.27-13.31-13.76-24.13-19.09s-24.04-9.39-38.89-11.94c-40.47-6.21-86.5-0.32-144.95 7.75-75.45 11.45-152.44 17.57-228.44 18.16-44.49-1.09-87.83-4.74-129.18-10.87-97.16-12.24-218.15-27.01-404.55 1.53-46.58 7.14-87.63 15.54-124.24 24.74v28.1h1440s-19.18-6.87-58.32-11.3c-39.13-4.44-150.25-8.27-197.59-7.05z" fill="var(--neutral-v150)"></path></svg></div><article class="sdsm-block sdsm-quaternary css-j2g4v9"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-3qgixc"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Lens Creation, Simplified.</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content sdsm-quaternary css-1d6j8kn"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body" class="sdsm-content-body"><div class="css-rshbuv" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Lens Web Builder makes it easy to create augmented reality Lens campaigns directly in Ads Manager.</p></div></div></div></div></section></section></div></article><article class="sdsm-block sdsm-quaternary css-j2g4v9"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-children" data-max-columns="3" class="css-w14br1"><section data-test-id="sdsm-content" class="sdsm-content css-1d6j8kn"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="sdsm-content-title css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v"><b>Simple</b></p></h3></div><div data-test-id="sdsm-content-body" class="sdsm-content-body"><div class="css-naogxh" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Build a Lens by picking from hundreds of free 3D objects, animations, and templates.</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1d6j8kn"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="sdsm-content-title css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v"><b>Fast</b></p></h3></div><div data-test-id="sdsm-content-body" class="sdsm-content-body"><div class="css-naogxh" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Select SKUs, build Lenses from new AR shopping templates, and publish right to your Profile in just a few clicks.</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1d6j8kn"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="sdsm-content-title css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v"><b>Free</b></p></h3></div><div data-test-id="sdsm-content-body" class="sdsm-content-body"><div class="css-naogxh" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Set up an ad campaign using goal-based bidding for Lenses within the auction, or feature your Lens on your Public Profile for Business for free!</p></div></div></div></div></section></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-straight"><div class="css-159t84o" style="background:linear-gradient( to bottom, var(--neutral-v150) 0%, var(--neutral-v150) 50%, var(--neutral-v0) 50%, var(--neutral-v0) 100% )"></div></div><article class="sdsm-block sdsm-tertiary css-j2g4v9"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-3qgixc"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Explore Lens Web Builder</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><div class="sdsm-tab" data-test-id="sdsm-tabs"><nav class="sdsm-tabs-item css-1tvh0qq"><div class="css-8eliy0"><ul class="css-648ufa" role="tablist"><li role="tab" tabindex="0" aria-current="true" id="tab-0" class="css-vq721u">AR Assets</li><li role="tab" tabindex="0" aria-current="false" id="tab-1" class="css-1xaj9ct">Custom Templates</li><li role="tab" tabindex="0" aria-current="false" id="tab-2" class="css-1xaj9ct">Shopping Templates</li><li role="tab" tabindex="0" aria-current="false" id="tab-3" class="css-1xaj9ct">AR Distribution</li><li role="tab" tabindex="0" aria-current="false" id="tab-4" class="css-1xaj9ct">Success Story</li></ul></div></nav><div class="css-1y9wn32"><div role="tabpanel" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-1lob0ko"><div data-test-id="sdsm-content-media-container" class="css-1t8l21d"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-kr7qtd" poster="https://images.ctfassets.net/ub38vssza5h3/32peJAreR6b4uANJXqeEyp/b50f6cd5bbb118d82c2ecee491fa82b1/5lj72uxqJielBDUO91AMqr_first_frame.png?fm=jpg&q=40" autoplay="" loop="" muted="" playsinline="" preload="auto" aria-describedby="First frame for asset 5lj72uxqJielBDUO91AMqr, file name 05 - Full Frame 5 - Vertical - AR LENSES.mp4" crossorigin="anonymous"><source src="https://web-platform.snap.com/vod/ub38vssza5h3/5lj72uxqJielBDUO91AMqr/d762761499f48782fd6aacc81f89b8b9/05_-_Full_Frame_5_-_Vertical_-_AR_LENSES.m3u8" type="video/mp4"/></video></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="sdsm-content-title css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">AR Assets</p></h3></div><div data-test-id="sdsm-content-body" class="sdsm-content-body"><div class="css-m0f4m6" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Check out Lens Web Builder’s Asset Library for hundreds of AR assets related to different verticals and events. Adding assets and objects like Makeup, Accessories, and more to your Lenses can increase engagement and relevance. </p></div></div></div></div></section></div><div role="tabpanel" class="css-l6mpse" style="display:none"><section data-test-id="sdsm-content" class="sdsm-content css-1lob0ko"><div data-test-id="sdsm-content-media-container" class="css-1t8l21d"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-kr7qtd" poster="https://images.ctfassets.net/ub38vssza5h3/3q9ZvzHB5uY1bIL04eJVuY/9ebf828d4b9f83e04dc0030b9947b9e2/6RF1cwl7hQmId02MPJf3dS_first_frame.png?fm=jpg&q=40" autoplay="" loop="" muted="" playsinline="" preload="auto" aria-describedby="First frame for asset 6RF1cwl7hQmId02MPJf3dS, file name 05 - Full Frame 5 - Vertical - Custom Templates.mp4" crossorigin="anonymous"><source src="https://web-platform.snap.com/vod/ub38vssza5h3/6RF1cwl7hQmId02MPJf3dS/d1698ca67ef648f93684acc779b4fc4c/05_-_Full_Frame_5_-_Vertical_-_Custom_Templates.m3u8" type="video/mp4"/></video></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="sdsm-content-title css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">AR Customization</p></h3></div><div data-test-id="sdsm-content-body" class="sdsm-content-body"><div class="css-m0f4m6" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Lens Web Builder also includes advanced, responsive AR templates known as <b>Customizable Effects </b>– allowing brands to easily create unique, immersive Lenses. To customize, simply select a Customizable Effect and upload an image or connect your Product Catalog.</p></div></div></div></div></section></div><div role="tabpanel" class="css-l6mpse" style="display:none"><section data-test-id="sdsm-content" class="sdsm-content css-1lob0ko"><div data-test-id="sdsm-content-media-container" class="css-1t8l21d"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-kr7qtd" poster="https://images.ctfassets.net/ub38vssza5h3/3R55CQiCalo2OPBkdBcGjy/40556da94624e90ea8ab6da88d6f5f8e/2KUNRYbilom7O5xSVnLvxE_first_frame.png?fm=jpg&q=40" autoplay="" loop="" muted="" playsinline="" preload="auto" aria-describedby="First frame for asset 2KUNRYbilom7O5xSVnLvxE, file name 05 - Full Frame 5 - Vertical - AR Shopping.mp4" crossorigin="anonymous"><source src="https://web-platform.snap.com/vod/ub38vssza5h3/2KUNRYbilom7O5xSVnLvxE/444c07ae3fa7be8ad5d28648af5da4eb/05_-_Full_Frame_5_-_Vertical_-_AR_Shopping.m3u8" type="video/mp4"/></video></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="sdsm-content-title css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Shopping Templates</p></h3></div><div data-test-id="sdsm-content-body" class="sdsm-content-body"><div class="css-m0f4m6" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Lens Web Builder makes creating AR shopping experiences easy with the Custom AR Beauty Template. Select your Product Catalog when creating your Lens and Lens Web Builder will pull in images of your products so Snapchatters can try them on in real time! </p></div></div></div></div></section></div><div role="tabpanel" class="css-l6mpse" style="display:none"><section data-test-id="sdsm-content" class="sdsm-content css-1lob0ko"><div data-test-id="sdsm-content-media-container" class="css-1t8l21d"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-kr7qtd" poster="https://images.ctfassets.net/ub38vssza5h3/53KDx2YXCQJvPpoSH7XjAV/dcc1b7efa6a10e0c14201f890d0d725f/3Dyg8oAY8nvekqy0g7iOyp_first_frame.png?fm=jpg&q=40" autoplay="" loop="" muted="" playsinline="" preload="auto" aria-describedby="First frame for asset 3Dyg8oAY8nvekqy0g7iOyp, file name ARDistribution.mp4" crossorigin="anonymous"><source src="https://web-platform.snap.com/vod/ub38vssza5h3/3Dyg8oAY8nvekqy0g7iOyp/0deaa26c49ca8b1205c9709479aa29a9/ARDistribution.m3u8" type="video/mp4"/></video></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="sdsm-content-title css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">AR Distribution</p></h3></div><div data-test-id="sdsm-content-body" class="sdsm-content-body"><div class="css-m0f4m6" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Now that you’ve created your AR Shopping Lens, you can publish with either paid or organic distribution. With paid, you can be sure that your shoppable AR experience will be seen by your particular audience on Snapchat. If you choose to publish organically on a Public Profile for Business, you can let the power of your AR experience take flight on its own.</p></div></div></div></div></section></div><div role="tabpanel" class="css-l6mpse" style="display:none"><section data-test-id="sdsm-content" class="sdsm-content css-1lob0ko"><div data-test-id="sdsm-content-media-container" class="css-1t8l21d"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-kr7qtd" poster="https://images.ctfassets.net/ub38vssza5h3/2reXZAkaieK2uJDz6Lrmxc/d0287adcffb5d5b5a5eb17b669c30456/YvLdFe8BH4Dc1bHKluWbL_first_frame.png?fm=jpg&q=40" autoplay="" loop="" muted="" playsinline="" preload="auto" aria-describedby="First frame for asset YvLdFe8BH4Dc1bHKluWbL, file name 05 - Full Frame 5 - Vertical - 05 - Full Frame 5 - Vertical - AR Shopping.mp4" crossorigin="anonymous"><source src="https://web-platform.snap.com/vod/ub38vssza5h3/YvLdFe8BH4Dc1bHKluWbL/a4ea16f36849b2415625775d720dd7a6/05_-_Full_Frame_5_-_Vertical_-_05_-_Full_Frame_5_-_Vertical_-_AR_Shopping.m3u8" type="video/mp4"/></video></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="sdsm-content-title css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Success Story</p></h3></div><div data-test-id="sdsm-content-body" class="sdsm-content-body"><div class="css-m0f4m6" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Clover, the mobile on-demand dating service, has been working with Snapchat on direct response campaigns to acquire new users. Augmented Reality Lenses were a product Clover wanted to explore, understanding that Lenses have a unique ability to drive deep engagement through playtime, and brand endorsement through shares. Snapchat’s release of Lens Web Builder allowed Clover to start testing AR. The web-based tool was easy to use and could be created in-house with minimal time invested from Clover’s creative team. Clover has leaned in and seen a 7% share rate on their Lenses created with Lens Web Builder. They’ve since quickly and efficiently created multiple Lenses for use in their media campaigns.</p></div></div></div></div></section></div></div></div></section></div></article><article class="sdsm-block sdsm-tertiary css-j2g4v9"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-3qgixc"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Accessing Lens Web Builder</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content sdsm-tertiary css-1d6j8kn"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body" class="sdsm-content-body"><div class="css-rshbuv" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Every member of an ad account should have access to Lens Web Builder. What you can do depends on your roles and permissions.</p></div></div></div></div></section></section></div></article><article class="sdsm-block sdsm-tertiary css-j2g4v9"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-children" data-max-columns="2" class="css-r6ud3w"><section data-test-id="sdsm-content" class="sdsm-content css-j7zx70"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/ub38vssza5h3/5FfInU7RkAlfKjLdNbQdOX/3154243ac4f77e87a26c5aabed7ddcfe/lenses-circle.png?fm=webp&q=40&h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/ub38vssza5h3/5FfInU7RkAlfKjLdNbQdOX/3154243ac4f77e87a26c5aabed7ddcfe/lenses-circle.png?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="sdsm-content-title css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v"><b>Create and View Lenses</b></p></h3></div><div data-test-id="sdsm-content-body" class="sdsm-content-body"><div class="css-naogxh" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Account Admin | Campaign Manager | Creative Manager</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-j7zx70"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/ub38vssza5h3/2xJi2hVwrSQz1GH04HLG9Y/bc1baea17df7cd9eed207e3077e04537/view_templates-circle.png?fm=webp&q=40&h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/ub38vssza5h3/2xJi2hVwrSQz1GH04HLG9Y/bc1baea17df7cd9eed207e3077e04537/view_templates-circle.png?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="sdsm-content-title css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v"><b>View Lens Templates</b></p></h3><div class="sdsm-content-subtitle css-zfjdhh" data-test-id="sdsm-content-subtitle" data-animation-id="content-subtitle"><p class="css-r44k6v"><b></b></p></div></div><div data-test-id="sdsm-content-body" class="sdsm-content-body"><div class="css-naogxh" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Data Manager | Data Analyst</p></div></div></div></div></section></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-skirt"><svg width="1440" height="96" viewBox="0 0 1440 82" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none" role="presentation" class="css-159t84o"><path d="M314.31 47.5299C510.98 36.2699 546.9 80.1799 818.11 81.2999C935 82.0499 1223.03 67.04 1440 1V0H0V54.2899C27.99 55.7899 117.64 58.7899 314.31 47.5399V47.5299Z" fill="var(--neutral-v0)"></path><path d="M818.11 80.31C546.9 79.18 510.98 35.28 314.31 46.54C117.64 57.8 27.99 54.8 0 53.29V96H1440V0C1223.03 66.04 935 81.05 818.11 80.3V80.31Z" fill="var(--neutral-v700)"></path></svg></div><article class="sdsm-block sdsm-secondary css-j2g4v9"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section 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