供应链强基促全球化战略，蜜雪冰城打造现制饮品企业发展标杆-乐居财经

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left;">其中，融资认购最多的券商为富途证券，达到7352亿港元，占比达到61%，其次为辉立证券，达到2000亿元，占比16%，其次为信诚证券、老虎证券等。</p><p style="text-align: left;">蜜雪集团此次IPO全球发售1705.99万股H股，其中香港公开发售170.6万股，国际发售1535.39万股，发售价为每股202.50港元，募资总额约34.55亿港元，估计募资净额约32.91亿港元。</p><p style="text-align: left;">推进全球化战略，是蜜雪冰城此次选择在香港联交所上市的主要原因之一。根据蜜雪冰城最新披露的全球发售公告，香港联交所上市将为公司提供一个国际平台，以在全球范围内提升其市场知名度，且可触达国际资本并优化公司的资本机构，及进一步提高公司的市场地位并有助于公司吸引国际人才。</p><p style="text-align: left;">值得一提的是，从蜜雪冰城当前的基石投资者阵营来看，其似乎已经吸引了国际资本的关注。除了红杉中国、博裕资本、高瓴及美团龙珠这类国内知名的投资机构外，英国投资巨头M&G plc旗下的M&G Investments（英卓投资管理）此次认购了6000万美元，即 2,307,800股，是此次蜜雪冰城基石投资者阵营中认购金额最高的投资机构之一。</p><p style="text-align: left;">M&G plc实力强劲且颇具投资眼光。资料显示，该公司在英国、欧洲、美洲及亚洲拥有约4.6百万名客户，截至2024年6月30日，其管理资产达3,461亿英镑，且该公司此前曾踩准A股上涨的重要节点。</p><p style="text-align: left;">从募集资金用途来看，蜜雪冰城将重点聚焦供应链广度和深度的提升，并将继续建设和推广品牌和IP，其中供应链的提升将为公司全球化的规模扩张提供发展基石，品牌和IP的建设和推广也将有助于公司全球知名度的提升。</p><p style="text-align: left;">具体来看，在供应链方面，蜜雪冰城将着重提升其生产基地产能及物流系统效率，支撑国内业务走深的同时支持海外业务的扩张。在生产上，公司计划于现有生产基地建造新设施并改造和扩建现有设施以提升生产能力和效率。此外，公司计划在中国的其他生产基地增加产能，以支持不断扩张的门店网络。在物流系统方面，公司将改建现有仓库并进一步扩充仓储体系，提升以冷链运输为重点的配送能力。此外，公司计划在东南亚建立一个多功能供应链中心，以提升本地生产能力和成本效率，使公司能够顺应海外消费者需求和市场趋势，并有效支持其全球化战略。</p><p style="text-align: left;"><a></a>在品牌和IP建设和推广方面，蜜雪冰城拟继续发掘其超级IP“雪王”的文化潜力并加强消费者对公司品牌和IP的认知度。公司表示，将通过推出更多以多元形式呈现的优质内容（包括但不限于动画系列、电影及特色商品）来扩大“雪王”的内容矩阵，并继续与各大领先品牌展开IP联名合作以扩大品牌影响力。</p> </div> <div class="detial-qian"> <p>相关标签：</p> <a target="_blank" href="/column-131.html">股市行情</a> </div> <div class="detail-line"></div> <div class="detail-tip-text"> <p>重要提示：本文仅代表作者个人观点，并不代表乐居财经立场。本文著作权，归乐居财经所有。未经允许，任何单位或个人不得在任何公开传播平台上使用本文内容；经允许进行转载或引用时，请注明来源。联系请发邮件至ljcj@leju.com，或点击【<a target="_blank" href="https://work.weixin.qq.com/kfid/kfc72fb606bc0ffff47" style="color:#4987f2;">联系客服</a>】 </p> </div>   <div class="detail-talk-component"> <div class="detail-about-title"> <h4>网友评论</h4> </div> <div class="detail-about-content"> <div 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