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<!DOCTYPE html> <html class='v2 list-page' dir='ltr' itemscope='' itemtype='http://schema.org/Blog' lang='en' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'> <head> <link href='https://www.blogger.com/static/v1/widgets/3566091532-css_bundle_v2.css' rel='stylesheet' type='text/css'/> <title> Google Analytics Solutions: August 2012 </title> <meta content='width=device-width, height=device-height, minimum-scale=1.0, initial-scale=1.0, user-scalable=0' name='viewport'/> <meta content='IE=Edge' http-equiv='X-UA-Compatible'/> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='en_US' property='og:locale'/> <meta content='https://analytics.googleblog.com/2012/08/' property='og:url'/> <meta content='Google Analytics Solutions' property='og:site_name'/>  <meta content='Google Analytics Solutions' property='og:title'/> <meta content='summary' name='twitter:card'/> <meta content='@google' name='twitter:creator'/> <link href='https://fonts.googleapis.com/css?family=Roboto:400italic,400,500,500italic,700,700italic' rel='stylesheet' type='text/css'/> <link href='https://fonts.googleapis.com/icon?family=Material+Icons' rel='stylesheet'/> <script src='https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js' type='text/javascript'></script> <script src='https://apis.google.com/js/platform.js'></script>  <style id='page-skin-1' type='text/css'></style> <style id='template-skin-1' type='text/css'></style>  <meta content='text/html; 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-webkit-font-smoothing: antialiased; } body { padding: 0; /* This ensures that the scroll bar is always present, which is needed */ /* because content render happens after page load; otherwise the header */ /* would "bounce" in-between states. */ min-height: 150%; } h2 { font-size: 16px; } h1, h2, h3, h4, h5 { line-height: 2em; } html, h4, h5, h6 { font-size: 14px; } a, a:visited { color: #4184F3; text-decoration: none; } a:focus, a:hover, a:active { text-decoration: none; } .Header { margin-top: 15px; } .Header h1 { font-size: 32px; font-weight: 300; line-height: 32px; height: 42px; } .header-inner .Header .titlewrapper { padding: 0; margin-top: 30px; } .header-inner .Header .descriptionwrapper { padding: 0; margin: 0; } .cols-wrapper { margin-top: 120px; } .footer-outer, .google-footer-outer { padding: 0 60px; } .header-outer { padding: 0 20px; position: fixed; width: 100%; top: 0px; height: 71px; z-index: 999; box-shadow: 0px 0px 4px #888; } .header-inner { height: 100px; position: relative; } html, .header-inner a { color: #212121; color: rgba(0,0,0,.87); } .header-inner .google-logo { display: inline-block; background-size: contain; z-index: 1; height: 46px; overflow: hidden; margin-top: 4px; } .header-left { position: absolute; top: 35%; -webkit-transform: translateY(-50%); transform: translateY(-50%); margin-top: 12px; width: 100%; } .google-logo { margin-left: -4px; } .header-inner .google-logo img { height: 30px; margin-top: 4px; } #google-footer { position: relative; font-size: 13px; list-style: none; text-align: right; } #google-footer a { color: #444; } #google-footer ul { margin: 0; padding: 0; height: 144px; line-height: 144px; } #google-footer ul li { display: inline; } #google-footer ul li:before { color: #999; content: "\00b7"; font-weight: bold; margin: 5px; } #google-footer ul li:first-child:before { content: ''; } #google-footer .google-logo-dark { left: 0; margin-top: -16px; position: absolute; top: 50%; } /** Sitemap links. **/ .footer-inner-2 { font-size: 14px; padding-top: 42px; padding-bottom: 74px; } .footer-inner-2 .HTML h2 { color: #212121; color: rgba(0,0,0,.87); font-size: 14px; font-weight: 500; padding-left: 0; margin: 10px 0; } .footer-inner-2 .HTML ul { font-weight: normal; list-style: none; padding-left: 0; } .footer-inner-2 .HTML li { line-height: 24px; padding: 0; } .footer-inner-2 li a { color: rgba(65,132,243,.87); } /** Archive widget. **/ .BlogArchive { font-size: 13px; font-weight: normal; } .BlogArchive .widget-content { display: none; } .BlogArchive h2, .Label h2 { color: #4184F3; text-decoration: none; } .BlogArchive .hierarchy li { display: inline-block; } /* Specificity needed here to override widget CSS defaults. */ .BlogArchive #ArchiveList ul li, .BlogArchive #ArchiveList ul ul li { margin: 0; padding-left: 0; text-indent: 0; } .BlogArchive .intervalToggle { cursor: pointer; } .BlogArchive .expanded .intervalToggle .new-toggle { -ms-transform: rotate(180deg); transform: rotate(180deg); } .BlogArchive .new-toggle { float: right; padding-top: 3px; opacity: 0.87; } #ArchiveList { text-transform: uppercase; } #ArchiveList .expanded > ul:last-child { margin-bottom: 16px; } #ArchiveList .archivedate { width: 100%; } /* Months */ .BlogArchive .items { max-width: 150px; margin-left: -4px; } .BlogArchive .expanded .items { margin-bottom: 10px; overflow: hidden; } .BlogArchive .items > ul { float: left; height: 32px; } .BlogArchive .items a { padding: 0 4px; } .Label { font-size: 13px; font-weight: normal; } .sidebar-icon { display: inline-block; width: 24px; height: 24px; vertical-align: middle; margin-right: 12px; margin-top: -1px } .Label a { margin-right: 4px; } .Label .widget-content { display: none; } .FollowByEmail { font-size: 13px; font-weight: normal; } .FollowByEmail h2 { background: url("data:image/png;base64,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"); background-repeat: no-repeat; background-position: 0 50%; text-indent: 30px; } .FollowByEmail .widget-content { display: none; } .searchBox input { border: 1px solid #eee; color: #212121; color: rgba(0,0,0,.87); font-size: 14px; padding: 8px 8px 8px 40px; width: 164px; font-family: Roboto, sans-serif; background: url("https://www.gstatic.com/images/icons/material/system/1x/search_grey600_24dp.png") 8px center no-repeat; } .searchBox ::-webkit-input-placeholder { /* WebKit, Blink, Edge */ color: rgba(0,0,0,.54); } .searchBox :-moz-placeholder { /* Mozilla Firefox 4 to 18 */ color: #000; opacity: 0.54; } .searchBox ::-moz-placeholder { /* Mozilla Firefox 19+ */ color: #000; opacity: 0.54; } .searchBox :-ms-input-placeholder { /* Internet Explorer 10-11 */ color: #757575; } .widget-item-control { margin-top: 0px; } .section { margin: 0; padding: 0; } #sidebar-top { border: 1px solid #eee; } #sidebar-top > div { margin: 16px 0; } .widget ul { line-height: 1.6; } /* Navigation */ .nav { position: absolute; top: 16px; right: 50px; } .nav ul { list-style: none; } .nav ul li { display: inline; margin-right: 10px; } /* Featured section*/ .featured { background-color: #FAFAFA; padding: 36px 40px 56px 40px; margin: 62px 0; } .featured .feature-section { color: #E46841; font-weight: bold; font-size: 14px; margin-top: 0; margin-bottom: 36px; } .featured h2 { font: Roboto, sans-serif; font-weight: normal; font-size: 24px; margin-bottom: 26px; line-height:0; } .featured .feature-desc { font-weight: normal; font-size: 17px; font: Roboto, sans-serif; line-height: 32px; margin-top: 0; margin-bottom: 0; } .featured .feature-desc a { text-decoration: underline; color: #000; font-weight: bold; } /*main post*/ .post { display: inline-block; margin-bottom:30px; } #main .post .title { margin: 0; } #main .post .title a, .featured .title { color: #212121; color: rgba(0,0,0,.87); font-weight: normal; font-size: 24px; } #main .post .title a:hover { text-decoration:none; color:#4184F3; } .message, #main .post .post-header { margin: 0; padding: 0; } #main .post .post-header .caption, #main .post .post-header .labels-caption, #main .post .post-footer .caption, #main .post .post-footer .labels-caption { color: #444; font-weight: 500; } #main .tr-caption-container td { text-align: left; } #main .post .tr-caption { color: #757575; color: rgba(0,0,0,.54); display: block; max-width: 560px; padding-bottom: 20px; } #main .post .tr-caption-container { line-height: 24px; margin: -1px 0 0 0 !important; padding: 4px 0; text-align: left; } #main .post .post-header .published{ font-size:11px; font-weight:bold; } .post-header .publishdate { font-size: 17px; font-weight:normal; color: #757575; color: rgba(0,0,0,.54); } #main .post .post-footer{ font-size:12px; padding-bottom: 21px; } .label-footer { margin-bottom: 12px; margin-top: 12px; } .comment-img { margin-right: 16px; opacity: 0.54; vertical-align: middle; } #main .post .post-header .published { margin-bottom: 40px; margin-top: -2px; } .post .post-content { color: #212121; color: rgba(0,0,0,.87); font-size: 17px; margin: 25px 0 36px 0; line-height: 32px; } .post-body .post-content ul, .post-body .post-content ol { margin: 16px 0; padding: 0 48px; } .post-summary { display: none; } /* Another old-style caption. */ .post-content div i, .post-content div + i { font-size: 14px; font-style: normal; color: #757575; color: rgba(0,0,0,.54); display: block; line-height: 24px; margin-bottom: 16px; text-align: left; } /* Another old-style caption (with link) */ .post-content a > i { color: #4184F3 !important; } /* Old-style captions for images. */ .post-content .separator + div:not(.separator) { margin-top: -16px; } /* Capture section headers. */ .post-content br + br + b, .post-content .space + .space + b, .post-content .separator + b { display: inline-block; margin-bottom: 8px; margin-top: 24px; } .post-content li { line-height: 32px; } /* Override all post images/videos to left align. */ .post-content .separator, .post-content > div { text-align: left; } .post-content .separator > a, .post-content .separator > span { margin-left: 0 !important; } .post-content img { max-width: 100%; height: auto; width: auto; } .post-content .tr-caption-container img { margin-bottom: 12px; } .post-content iframe, .post-content embed { max-width: 100%; } .post-content .carousel-container { margin-bottom: 48px; } #main .post-content b { font-weight: 500; } /* These are the main paragraph spacing tweaks. */ #main .post-content br { content: ' '; display: block; padding: 4px; } .post-content .space { display: block; height: 8px; } .post-content iframe + .space, .post-content iframe + br { padding: 0 !important; } #main .post .jump-link { margin-bottom:10px; } .post-content img, .post-content iframe { margin: 30px 0 20px 0; } .post-content > img:first-child, .post-content > iframe:first-child { margin-top: 0; } .col-right .section { padding: 0 16px; } #aside { background:#fff; border:1px solid #eee; border-top: 0; } #aside .widget { margin:0; } #aside .widget h2, #ArchiveList .toggle + a.post-count-link { color: #212121; color: rgba(0,0,0,.87); font-weight: 400 !important; margin: 0; } #ArchiveList .toggle { float: right; } #ArchiveList .toggle .material-icons { padding-top: 4px; } #sidebar .tab { cursor: pointer; } #sidebar .tab .arrow { display: inline-block; float: right; } #sidebar .tab .icon { display: inline-block; vertical-align: top; height: 24px; width: 24px; margin-right: 13px; margin-left: -1px; margin-top: 1px; color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget-content > :first-child { padding-top: 8px; } #sidebar .active .tab .arrow { -ms-transform: rotate(180deg); transform: rotate(180deg); } #sidebar .arrow { color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget h2 { font-size: 14px; line-height: 24px; display: inline-block; } #sidebar .widget .BlogArchive { padding-bottom: 8px; } #sidebar .widget { border-bottom: 1px solid #eee; box-shadow: 0px 1px 0 white; margin-bottom: 0; padding: 14px 0; min-height: 20px; } #sidebar .widget:last-child { border-bottom: none; box-shadow: none; margin-bottom: 0; } #sidebar ul { margin: 0; padding: 0; } #sidebar ul li { list-style:none; padding:0; } #sidebar ul li a { line-height: 32px; } #sidebar .archive { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAYCAYAAADzoH0MAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAE1JREFUeNpiNDY23s9AAWBioBCwYBM8c+YMVsUmJibEGYBNMS5DaeMFfDYSZQA2v9I3FrB5AZeriI4FmnrBccCT8mhmGs1MwyAzAQQYAKEWG9zm9QFEAAAAAElFTkSuQmCC"); height: 24px; line-height: 24px; padding-left: 30px; } #sidebar .labels { background-image: url("data:image/png;base64,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"); height: 20px; line-height: 20px; padding-left: 30px; } #sidebar .rss a { background-image: url("data:image/png;base64,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"); } #sidebar .subscription a { background-image: url("data:image/png;base64,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"); } #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 1200px) { .header-outer { height: 100px; } .nav { top: 60px; left: 40px; } .featured .title { line-height: 1em; } } @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } #main .post .title a{ line-height: 1em; } } /** Custom for nav**/ @media (max-width: 820px) { .header-outer { height: 71px; } .nav { display: none; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 30px; } .header-title { margin-left: 0; } .header-title h2 { font-size: 24px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; } .cols-wrapper { margin-top: 0; } .featured { margin-top: 100px; } .post-header .publishdate, .post .post-content { font-size: 16px; } .post .post-content { line-height: 28px; margin-bottom: 30px; } .post { margin-top: 30px; } .byline-author { display: block; font-size: 12px; line-height: 24px; margin-top: 6px; } #main .post .title a { font-weight: 500; color: #4c4c4c; color: rgba(0,0,0,.70); } #main .post .post-header { padding-bottom: 12px; } #main .post .post-header .published { margin-bottom: -8px; margin-top: 3px; } .post .read-more { display: block; margin-top: 14px; } .post .tr-caption { font-size: 12px; } #main .post .title a { font-size: 20px; line-height: 30px; } .post-content iframe { /* iframe won't keep aspect ratio when scaled down. */ max-height: 240px; } .post-content .separator img, .post-content .tr-caption-container img, .post-content iframe { margin-left: -16px; max-width: inherit; width: calc(100% + 32px); } .post-content table, .post-content td { width: 100%; } #blog-pager { margin: 0; padding: 16px 0; } /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; 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var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>   <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://analytics.googleblog.com/'> <img src="//4.bp.blogspot.com/-zPIetIdlxhM/WKbfEpWJJkI/AAAAAAAATXo/mThItnppPMAy95wK9aspY1gWpju-vQQXwCK4B/s1600/Google_Analytics_Solutions_Lockup_color.png"> </a> </div> <div class='header-desc'> </div> </div> </div></div> </div> <div class='nav'> <ul> <li><a href='http://analytics.blogspot.in/search/label/Analytics'>Analytics</a></li> <li><a href='http://analytics.blogspot.in/search/label/Tag%20Manager'>Tag Management</a></li> <li><a href='http://analytics.blogspot.in/search/label/Experimentation'>Experimentation</a></li> <li><a href='http://analytics.blogspot.in/search/label/Attribution'>Attribution</a></li> <li><a href='http://analytics.blogspot.in/search/label/Audiences'>Audiences</a></li> <li><a href='http://analytics.blogspot.in/search/label/Data%20Studio'>Data Studio</a></li> <li><a href='http://analytics.blogspot.in/search/label/Business%20Insights'>Insights</a></li> </ul> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'> <p class='feature-section'>FEATURED</p> <p class='feature-desc'>We’ve moved. For new posts about enterprise products, check out the new <a href='https://www.blog.google/products/marketingplatform/360/' target='_blank'>Google Marketing Platform blog</a>. For information on free products, follow our new <a href='https://www.blog.google/products/marketingplatform/analytics/' target='_blank'>Google Analytics products blog</a>. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='4195926345586927327' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2012/08/how-one-online-food-retailer-increased.html' itemprop='url' title='How One Online Food Retailer Increased E-commerce Sales By 70% In Key Regions'> How One Online Food Retailer Increased E-commerce Sales By 70% In Key Regions </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 30, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <a href="http://www.tienda.com/" style="font-family: Arial; font-size: 12px; text-align: left;" target="_blank">LaTienda</a><span style="font-family: Arial; font-size: 12px; text-align: left;"> is an award-winning, family-owned business supporting artisanal firms in Spain. The firm works with small family-run businesses, many of which are dedicated to centuries-old food-making traditions.</span><span style="font-family: Arial; font-size: 12px; text-align: left;"> </span><br /> <span style="font-family: Arial; font-size: 12px;"><br /></span> <span style="font-family: Arial; font-size: 12px;">With warehouses in Williamsburg, Virginia and Alicante, Spain, the company ships hundreds of thousands of orders throughout the United States, Canada and Europe.</span><br /> <span style="font-family: Arial; font-size: 12px;"><br /></span> <br /> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> <center> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBnmr63souBeeYalvnrwEiUGlsIQmYZFJ26SPit2XFXpjOcG_ykRicLWienHLOqZo7dnfjB0H64t5Pbo9wWKrpB7o5AjaJ3iSXTXbcfvskwNRT1RkXdJCB0flOk17Ia0fsJNKd/s1600/la-tienda-logo.png" /></center> </div> <span style="font-family: Arial; font-size: 12px;">LaTienda’s brand equity is built on its fundamental commitment to the customer experience. They guarantee a positive experience for its customers – quality products delivered in excellent condition, or they will replace or refund the purchase. </span><br /> <span style="font-family: Arial; font-size: 12px;"><br /></span> <span style="font-family: Arial; font-size: 12px;">Overall, they had been seeing great success with their online orders, though they wanted to continue looking for opportunities to grow sales. To assist with this, they worked with <a href="http://www.webstrategiesinc.com/" target="_blank">WebStrategies</a>, located nearby in Virginia. </span><br /> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> <br /> They knew that a key product category in particular required more expensive shipping methods if it was too far from LaTienda’s Virginia warehouse. Their challenge was to understand the impact on sales of varying shipping rates for this subset of products. </div> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> LaTienda grouped visitors into two regions: Region A visitors were close enough to the warehouse to always get reasonable shipping costs. Region B visitors were everywhere else, and had to use a more expensive shipping method for the key product category.</div> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> WebStrategies wanted to measure the impact on sales whenever one of the key products was placed in the cart. To measure this, they installed <a href="https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide" target="_blank">Event Tracking</a> to the “Add To Cart” buttons on every product page. </div> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> They then used <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033017" target="_blank">Advanced Segments</a> Custom Reports to separate visitors in Region A from Region B, and drilled down to view performance by product category. Sure enough, visitors from Region B were found to be 48% less likely to purchase if they placed an item from the key product category in their cart, which raised total shipping costs. </div> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> To combat this effect, LaTienda.com implemented a less expensive, flat rate shipping model in region B and monitored sales. After the test, the rate at which Region B visitors completed the shopping cart were found to have increased by nearly 70%.</div> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> Just to be sure, they checked to see if there was a similar increase in conversion rate for Region A visitors, and found that it did not fluctuate more than 3.4% over the same time period. The analysis confirmed that product shipping rates greatly impacted shopping cart behavior, and used data to measure the results of a key business decision. </div> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> Check out the full case study as a <a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/intl/en_ALL/analytics/case_studies/gacp/webstrategies-latienda.pdf" target="_blank">PDF download</a>, and <span style="background-color: white;">see additional success stories in our </span><a href="//www.google.com/analytics/customers/index.html" style="background-color: white;">analytics case studies and success stories</a><span style="background-color: white;"> section.</span><br /> <span style="background-color: white;"><br /></span> <span style="background-color: white;"><i>Posted by the Google Analytics Team</i></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <a href="http://www.tienda.com/" style="font-family: Arial; font-size: 12px; text-align: left;" target="_blank">LaTienda</a><span style="font-family: Arial; font-size: 12px; text-align: left;"> is an award-winning, family-owned business supporting artisanal firms in Spain. The firm works with small family-run businesses, many of which are dedicated to centuries-old food-making traditions.</span><span style="font-family: Arial; font-size: 12px; text-align: left;"> </span><br /> <span style="font-family: Arial; font-size: 12px;"><br /></span> <span style="font-family: Arial; font-size: 12px;">With warehouses in Williamsburg, Virginia and Alicante, Spain, the company ships hundreds of thousands of orders throughout the United States, Canada and Europe.</span><br /> <span style="font-family: Arial; font-size: 12px;"><br /></span> <br /> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> <center> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBnmr63souBeeYalvnrwEiUGlsIQmYZFJ26SPit2XFXpjOcG_ykRicLWienHLOqZo7dnfjB0H64t5Pbo9wWKrpB7o5AjaJ3iSXTXbcfvskwNRT1RkXdJCB0flOk17Ia0fsJNKd/s1600/la-tienda-logo.png" /></center> </div> <span style="font-family: Arial; font-size: 12px;">LaTienda’s brand equity is built on its fundamental commitment to the customer experience. They guarantee a positive experience for its customers – quality products delivered in excellent condition, or they will replace or refund the purchase. </span><br /> <span style="font-family: Arial; font-size: 12px;"><br /></span> <span style="font-family: Arial; font-size: 12px;">Overall, they had been seeing great success with their online orders, though they wanted to continue looking for opportunities to grow sales. To assist with this, they worked with <a href="http://www.webstrategiesinc.com/" target="_blank">WebStrategies</a>, located nearby in Virginia. </span><br /> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> <br /> They knew that a key product category in particular required more expensive shipping methods if it was too far from LaTienda’s Virginia warehouse. Their challenge was to understand the impact on sales of varying shipping rates for this subset of products. </div> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> LaTienda grouped visitors into two regions: Region A visitors were close enough to the warehouse to always get reasonable shipping costs. Region B visitors were everywhere else, and had to use a more expensive shipping method for the key product category.</div> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> WebStrategies wanted to measure the impact on sales whenever one of the key products was placed in the cart. To measure this, they installed <a href="https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide" target="_blank">Event Tracking</a> to the “Add To Cart” buttons on every product page. </div> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> They then used <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033017" target="_blank">Advanced Segments</a> Custom Reports to separate visitors in Region A from Region B, and drilled down to view performance by product category. Sure enough, visitors from Region B were found to be 48% less likely to purchase if they placed an item from the key product category in their cart, which raised total shipping costs. </div> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> To combat this effect, LaTienda.com implemented a less expensive, flat rate shipping model in region B and monitored sales. After the test, the rate at which Region B visitors completed the shopping cart were found to have increased by nearly 70%.</div> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> Just to be sure, they checked to see if there was a similar increase in conversion rate for Region A visitors, and found that it did not fluctuate more than 3.4% over the same time period. The analysis confirmed that product shipping rates greatly impacted shopping cart behavior, and used data to measure the results of a key business decision. </div> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> Check out the full case study as a <a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/intl/en_ALL/analytics/case_studies/gacp/webstrategies-latienda.pdf" target="_blank">PDF download</a>, and <span style="background-color: white;">see additional success stories in our </span><a href="//www.google.com/analytics/customers/index.html" style="background-color: white;">analytics case studies and success stories</a><span style="background-color: white;"> section.</span><br /> <span style="background-color: white;"><br /></span> <span style="background-color: white;"><i>Posted by the Google Analytics Team</i></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2012/08/how-one-online-food-retailer-increased.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:How One Online Food Retailer Increased E-commerce Sales By 70% In Key Regions&url=https://analytics.googleblog.com/2012/08/how-one-online-food-retailer-increased.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2012/08/how-one-online-food-retailer-increased.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8820514589336911914' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2012/08/multi-channel-funnels-webinar-checklist.html' itemprop='url' title='Multi-Channel Funnels: Webinar, Checklist, Tips & Tricks'> Multi-Channel Funnels: Webinar, Checklist, Tips & Tricks </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 29, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> This summary is not available. Please <a href="http://analytics.googleblog.com/2012/08/multi-channel-funnels-webinar-checklist.html"> click here </a> to view the post. <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> This summary is not available. Please <a href="http://analytics.googleblog.com/2012/08/multi-channel-funnels-webinar-checklist.html"> click here </a> to view the post. <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2012/08/multi-channel-funnels-webinar-checklist.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Multi-Channel Funnels: Webinar, Checklist, Tips & Tricks&url=https://analytics.googleblog.com/2012/08/multi-channel-funnels-webinar-checklist.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2012/08/multi-channel-funnels-webinar-checklist.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7393152647399330632' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2012/08/get-to-your-data-faster-announcing.html' itemprop='url' title='Get To Your Data Faster: Announcing Shortcuts In Google Analytics'> Get To Your Data Faster: Announcing Shortcuts In Google Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 29, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> We’re pleased to announce the addition of Shortcuts to Google Analytics. Shortcuts help you get to the exact view you want of your data in GA in record time. Rather than having to go through the "find report, add segment, change, sort" process daily, with Shortcuts you can do it once, save it, and come back to it in a single click.</div> <h2> How to create a Shortcut</h2> <div style="font-family: Arial; font-size: 12px;"> <br /> Creating Shortcuts is simple. When viewing a standard or custom report in Google Analytics, click on the “Shortcut” button found on the report’s Utility Bar:</div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <center> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijm0gQQbGfInaW71Rjvontldxl7p-0LbiaES3gpImKPAAHpZGjcb0st6HebAaGzPWzErA7UfjgfrQklWNmw1itLyYptde2YVMzLiS-TFLeg9fgXoWZPZDO-NBofb2GSRWkhI-o/s1600/Screen+Shot+2012-08-29+at+1.08.04+PM.png" /></center> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> Then, give your new Shortcut a name:</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <center> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9ikzvR6f3wAuJXzmBQM0e7nwIYj5HxjZm40k35jN_0dk3h9G1Q8d5hj6xCJDPhstmweg6irUGEbIhgzg6fsz7r8D_jH0sH3lM_kRV8YZhFGfWcjFUJQzE9Qt1T688c8df6vN5/s1600/Screen+Shot+2012-08-29+at+1.08.26+PM.png" /></center> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Once named, you'll be taken straight to your report in the new "Shortcuts" section in the "Home" tab. Your report configuration has been stored, and your report shows up on the left side of the screen.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>The following information is saved as part of a Shortcut:</b></div> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Standard or custom report for context</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Currently viewed tab on the report</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Sort order</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Advanced segments</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Graphed metric</li> </ul> <div style="font-family: Arial; font-size: 12px;"> Notably not saved is the date range and sample size. This is because they are very dependent on the data you are looking at.</div> <h2> Using Shortcuts</h2> <div style="font-family: Arial; font-size: 12px;"> <br /> In the "Home" tab in Google Analytics, there is a new section called "Shortcuts". Here, you can find all of the shortcuts you’ve created, and navigate to each one. Clicking a Shortcut will "reset" the segments that are applied - so you know you'll always see the same customization every time you use a Shortcut.</div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <center> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9ShC80QGBfT0IwPX4vO0K5wc3pjSaY_PLCESkaBAYGEnIKkS3rpbpU-A6feqXfwHI5NlDVayRyKdlFJSHJQl8P2bReELw-Y0-SANQyydofHGcmEMQHqB1OQK_qGzelrS5Eobt/s1600/Screen+Shot+2012-08-29+at+1.08.41+PM.png" /></center> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> If you make any changes while viewing a Shortcut and you want to have those changes persist for the next time you view the Shortcut, just click on “Save” from the report’s Utility Bar:</div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <center> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3caKTrw1H1YzIfSH7Mu079Dw9fTS9dOMYVTFtn8Lnme8mc1WskUDe3YAYEDQYkWlao6X6j5kNLjPp4axgA5m5w7gtR3YotwdWN2mwDqwlafCdDOP6IDy6_y_iAl28UQG_A7wr/s1600/Screen+Shot+2012-08-29+at+1.08.49+PM.png" /></center> <h2> <b>Managing Shortcuts</b></h2> <div style="font-family: Arial; font-size: 12px;"> <br /> You can easily manage your Shortcuts from the Overview page, found under the Shortcuts navigation on the “Home” tab. From this page, you can also delete any of your created Shortcuts:</div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <center> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_t-bcGgd81tZNFxPyLjWo_szB2i3ve_vyO7VDKPfTNjI2aYnwU2ppS9TJlrLlZfYEgLpmCJP0Pj5CEH4IhH0RwpqvgwRzseASbQ11Je25CjnQi42IDdfuG_9SiJurMxjB9FWc/s1600/Screen+Shot+2012-08-29+at+1.08.57+PM.png" /></center> <h2> <b>What else should you know?</b></h2> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Shortcuts can be emailed and exported like any other standard report.</li> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Deleting a Shortcut will remove that report from any scheduled emails, as with deleting a custom report.</li> </ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Shortcuts apply at the profile level, like the rest of reports in Google Analytics.</li> </ul> <div style="font-family: Arial; font-size: 12px;"> This is a continued step in making your experience with Google Analytics as efficient as possible. We hope you find Shortcuts a useful feature.  </div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="color: #232323; font-family: Arial; font-size: 12px;"> <span style="color: black;"><i>Posted by </i><a href="https://plus.google.com/105534407839961586573/posts"><span style="color: #1155cc;"><i>Andrew Seguin</i></span></a></span><i>, Google Analytics Team</i></div> <br /> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div style="font-family: Arial; font-size: 12px; margin-bottom: 14px;"> We’re pleased to announce the addition of Shortcuts to Google Analytics. Shortcuts help you get to the exact view you want of your data in GA in record time. Rather than having to go through the "find report, add segment, change, sort" process daily, with Shortcuts you can do it once, save it, and come back to it in a single click.</div> <h2> How to create a Shortcut</h2> <div style="font-family: Arial; font-size: 12px;"> <br /> Creating Shortcuts is simple. When viewing a standard or custom report in Google Analytics, click on the “Shortcut” button found on the report’s Utility Bar:</div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <center> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijm0gQQbGfInaW71Rjvontldxl7p-0LbiaES3gpImKPAAHpZGjcb0st6HebAaGzPWzErA7UfjgfrQklWNmw1itLyYptde2YVMzLiS-TFLeg9fgXoWZPZDO-NBofb2GSRWkhI-o/s1600/Screen+Shot+2012-08-29+at+1.08.04+PM.png" /></center> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> Then, give your new Shortcut a name:</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <center> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9ikzvR6f3wAuJXzmBQM0e7nwIYj5HxjZm40k35jN_0dk3h9G1Q8d5hj6xCJDPhstmweg6irUGEbIhgzg6fsz7r8D_jH0sH3lM_kRV8YZhFGfWcjFUJQzE9Qt1T688c8df6vN5/s1600/Screen+Shot+2012-08-29+at+1.08.26+PM.png" /></center> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Once named, you'll be taken straight to your report in the new "Shortcuts" section in the "Home" tab. Your report configuration has been stored, and your report shows up on the left side of the screen.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>The following information is saved as part of a Shortcut:</b></div> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Standard or custom report for context</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Currently viewed tab on the report</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Sort order</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Advanced segments</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Graphed metric</li> </ul> <div style="font-family: Arial; font-size: 12px;"> Notably not saved is the date range and sample size. This is because they are very dependent on the data you are looking at.</div> <h2> Using Shortcuts</h2> <div style="font-family: Arial; font-size: 12px;"> <br /> In the "Home" tab in Google Analytics, there is a new section called "Shortcuts". Here, you can find all of the shortcuts you’ve created, and navigate to each one. Clicking a Shortcut will "reset" the segments that are applied - so you know you'll always see the same customization every time you use a Shortcut.</div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <center> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9ShC80QGBfT0IwPX4vO0K5wc3pjSaY_PLCESkaBAYGEnIKkS3rpbpU-A6feqXfwHI5NlDVayRyKdlFJSHJQl8P2bReELw-Y0-SANQyydofHGcmEMQHqB1OQK_qGzelrS5Eobt/s1600/Screen+Shot+2012-08-29+at+1.08.41+PM.png" /></center> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> If you make any changes while viewing a Shortcut and you want to have those changes persist for the next time you view the Shortcut, just click on “Save” from the report’s Utility Bar:</div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <center> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3caKTrw1H1YzIfSH7Mu079Dw9fTS9dOMYVTFtn8Lnme8mc1WskUDe3YAYEDQYkWlao6X6j5kNLjPp4axgA5m5w7gtR3YotwdWN2mwDqwlafCdDOP6IDy6_y_iAl28UQG_A7wr/s1600/Screen+Shot+2012-08-29+at+1.08.49+PM.png" /></center> <h2> <b>Managing Shortcuts</b></h2> <div style="font-family: Arial; font-size: 12px;"> <br /> You can easily manage your Shortcuts from the Overview page, found under the Shortcuts navigation on the “Home” tab. From this page, you can also delete any of your created Shortcuts:</div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <center> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_t-bcGgd81tZNFxPyLjWo_szB2i3ve_vyO7VDKPfTNjI2aYnwU2ppS9TJlrLlZfYEgLpmCJP0Pj5CEH4IhH0RwpqvgwRzseASbQ11Je25CjnQi42IDdfuG_9SiJurMxjB9FWc/s1600/Screen+Shot+2012-08-29+at+1.08.57+PM.png" /></center> <h2> <b>What else should you know?</b></h2> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Shortcuts can be emailed and exported like any other standard report.</li> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Deleting a Shortcut will remove that report from any scheduled emails, as with deleting a custom report.</li> </ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Shortcuts apply at the profile level, like the rest of reports in Google Analytics.</li> </ul> <div style="font-family: Arial; font-size: 12px;"> This is a continued step in making your experience with Google Analytics as efficient as possible. We hope you find Shortcuts a useful feature.  </div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="color: #232323; font-family: Arial; font-size: 12px;"> <span style="color: black;"><i>Posted by </i><a href="https://plus.google.com/105534407839961586573/posts"><span style="color: #1155cc;"><i>Andrew Seguin</i></span></a></span><i>, Google Analytics Team</i></div> <br /> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2012/08/get-to-your-data-faster-announcing.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Get To Your Data Faster: Announcing Shortcuts In Google Analytics&url=https://analytics.googleblog.com/2012/08/get-to-your-data-faster-announcing.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2012/08/get-to-your-data-faster-announcing.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='2823894530513860207' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2012/08/quicklytics.html' itemprop='url' title='Combining a User Problem with a Desire to Learn: the Story of Quicklytics'> Combining a User Problem with a Desire to Learn: the Story of Quicklytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 24, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <b id="internal-source-marker_0.7408298472873867" style="font-weight: normal;"><span style="font-family: inherit;"><span style="font-style: italic; vertical-align: baseline; white-space: pre-wrap;">This article is part of our Developer Spotlight Series that promotes new tools and applications built using the Google Analytics Developer platform. To see other tools, check out our</span><a href="//goo.gl/7QCJI"><span style="color: #1155cc; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"> App Gallery</span></a><span style="font-style: italic; vertical-align: baseline; white-space: pre-wrap;">. Interested in having us showcase your story? </span><a href="//goo.gl/q3cHj"><span style="color: #1155cc; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Let us know</span></a><span style="font-style: italic; vertical-align: baseline; white-space: pre-wrap;"> what you’re working on!</span></span></b><br /> <br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><a href="//goo.gl/8O6L9"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">Eduardo Scoz</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> is a software architect and self-proclaimed, “analytics addict.” In early 2010, he grew frustrated with his daily routine of checking in on his web analytics from several sites and personal blogs. Very quickly he found himself spending an overwhelming amount of time monitoring his key metrics from across his own content kingdom: he yearned for a way to keep an eye on his KPI’s without having it feel like a full-time job.</span></b></span><br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><span style="white-space: pre-wrap;"><br /></span></b><b style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Eduardo was determined to find an iPhone application that gave him a high-level view of all of his sites in way that was easy to digest. After a few days of searching he realized that the only way for him to get exactly what he wanted was to build it himself. He had never built an iPhone application but his “learn by doing” mentality prevailed: after a few weeks of prototyping, he had come up with something he was proud of. He showed it to a few friends and gauging their reaction, he realized he might be onto something. He incorporated their feedback, finished building it out and decided to release it publicly. In February 2010, Quicklytics was born.</span></b></span><br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><span style="white-space: pre-wrap;"><br /></span></b><b style="font-weight: normal;"><a href="//goo.gl/bKY64"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">Quicklytics</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> allows users to rapidly check the status of multiple websites in a matter of seconds and visually understand how their site is performing for both current and historical timeframes. It has full support for both iPhone and iPad as well as custom filtering that allows for quick deep dives into areas of interest. While its primary views focus on top-level metrics, Quicklytics also provides detailed reports with most of the data also available through Google Analytics.</span></b></span><br /> <br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><span style="font-style: italic; vertical-align: baseline; white-space: pre-wrap;">“All apps were about either showing as much data as possible, or focusing on less-useful stuff, like browsers and screen sizes, which are only really necessary when you’re doing deep analysis, not when ‘checking the weather’,” says Eduardo.</span></b></span><br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><span style="white-space: pre-wrap;"><i><br /></i></span></b><b style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">As soon as Quicklytics hit the App Store, it spread like wildfire. In the 2 ½ years since it was released, Quicklytics has received over 40,000 downloads - most of which were paid. This has translated into a significant source of side revenue for Eduardo’s business that has allowed him to continue building new features for Quicklytics while looking for new projects to learn from.  Now, Eduardo finds great joy in using Quicklytics to measure the mobile app analytics on - you guessed it - Quicklytics.</span></b></span><br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><span style="white-space: pre-wrap;"><br /></span></b><b style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Quicklytics leverages the Analytics Core Reporting APIs Objective-C library and OAuth 2.0 for user authentication. Although this was Eduardo’s first experience with the Analytics APIs and Objective-C, he was able to take full advantage of the Developer Forums for support: “In the few cases I found issues with the tool, Google developers were actually very helpful and fixed some issues from their side. It was a great experience.”</span></b></span><br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><span style="white-space: pre-wrap;"><br /></span></b><b style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Armed with a clear user problem and a willingness to learn, Eduardo was able to turn one of his biggest pain points into a viable side business and a solution that is enjoyed by many. According to Eduardo, “It’s great to know that a lot of people find it as useful as I do.”</span></b></span><br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><span style="white-space: pre-wrap;"><br /></span></b><b style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">To learn more about Quicklytics, check out his </span><a href="//goo.gl/vJVMR"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">App Store listing</span></a><span style="vertical-align: baseline; white-space: pre-wrap;">.</span></b></span><br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><span style="white-space: pre-wrap;"><br /></span></b><b style="font-weight: normal;"><i><span style="vertical-align: baseline; white-space: pre-wrap;">Posted by </span><a href="//goo.gl/DmxT4"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">John Milinovich</span></a><span style="vertical-align: baseline; white-space: pre-wrap;">, Google Analytics API team</span></i></b></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <b id="internal-source-marker_0.7408298472873867" style="font-weight: normal;"><span style="font-family: inherit;"><span style="font-style: italic; vertical-align: baseline; white-space: pre-wrap;">This article is part of our Developer Spotlight Series that promotes new tools and applications built using the Google Analytics Developer platform. To see other tools, check out our</span><a href="//goo.gl/7QCJI"><span style="color: #1155cc; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"> App Gallery</span></a><span style="font-style: italic; vertical-align: baseline; white-space: pre-wrap;">. Interested in having us showcase your story? </span><a href="//goo.gl/q3cHj"><span style="color: #1155cc; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Let us know</span></a><span style="font-style: italic; vertical-align: baseline; white-space: pre-wrap;"> what you’re working on!</span></span></b><br /> <br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><a href="//goo.gl/8O6L9"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">Eduardo Scoz</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> is a software architect and self-proclaimed, “analytics addict.” In early 2010, he grew frustrated with his daily routine of checking in on his web analytics from several sites and personal blogs. Very quickly he found himself spending an overwhelming amount of time monitoring his key metrics from across his own content kingdom: he yearned for a way to keep an eye on his KPI’s without having it feel like a full-time job.</span></b></span><br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><span style="white-space: pre-wrap;"><br /></span></b><b style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Eduardo was determined to find an iPhone application that gave him a high-level view of all of his sites in way that was easy to digest. After a few days of searching he realized that the only way for him to get exactly what he wanted was to build it himself. He had never built an iPhone application but his “learn by doing” mentality prevailed: after a few weeks of prototyping, he had come up with something he was proud of. He showed it to a few friends and gauging their reaction, he realized he might be onto something. He incorporated their feedback, finished building it out and decided to release it publicly. In February 2010, Quicklytics was born.</span></b></span><br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><span style="white-space: pre-wrap;"><br /></span></b><b style="font-weight: normal;"><a href="//goo.gl/bKY64"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">Quicklytics</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> allows users to rapidly check the status of multiple websites in a matter of seconds and visually understand how their site is performing for both current and historical timeframes. It has full support for both iPhone and iPad as well as custom filtering that allows for quick deep dives into areas of interest. While its primary views focus on top-level metrics, Quicklytics also provides detailed reports with most of the data also available through Google Analytics.</span></b></span><br /> <br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><span style="font-style: italic; vertical-align: baseline; white-space: pre-wrap;">“All apps were about either showing as much data as possible, or focusing on less-useful stuff, like browsers and screen sizes, which are only really necessary when you’re doing deep analysis, not when ‘checking the weather’,” says Eduardo.</span></b></span><br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><span style="white-space: pre-wrap;"><i><br /></i></span></b><b style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">As soon as Quicklytics hit the App Store, it spread like wildfire. In the 2 ½ years since it was released, Quicklytics has received over 40,000 downloads - most of which were paid. This has translated into a significant source of side revenue for Eduardo’s business that has allowed him to continue building new features for Quicklytics while looking for new projects to learn from.  Now, Eduardo finds great joy in using Quicklytics to measure the mobile app analytics on - you guessed it - Quicklytics.</span></b></span><br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><span style="white-space: pre-wrap;"><br /></span></b><b style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Quicklytics leverages the Analytics Core Reporting APIs Objective-C library and OAuth 2.0 for user authentication. Although this was Eduardo’s first experience with the Analytics APIs and Objective-C, he was able to take full advantage of the Developer Forums for support: “In the few cases I found issues with the tool, Google developers were actually very helpful and fixed some issues from their side. It was a great experience.”</span></b></span><br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><span style="white-space: pre-wrap;"><br /></span></b><b style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Armed with a clear user problem and a willingness to learn, Eduardo was able to turn one of his biggest pain points into a viable side business and a solution that is enjoyed by many. According to Eduardo, “It’s great to know that a lot of people find it as useful as I do.”</span></b></span><br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><span style="white-space: pre-wrap;"><br /></span></b><b style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">To learn more about Quicklytics, check out his </span><a href="//goo.gl/vJVMR"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">App Store listing</span></a><span style="vertical-align: baseline; white-space: pre-wrap;">.</span></b></span><br /> <span style="font-family: inherit;"><b style="font-weight: normal;"><span style="white-space: pre-wrap;"><br /></span></b><b style="font-weight: normal;"><i><span style="vertical-align: baseline; white-space: pre-wrap;">Posted by </span><a href="//goo.gl/DmxT4"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">John Milinovich</span></a><span style="vertical-align: baseline; white-space: pre-wrap;">, Google Analytics API team</span></i></b></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2012/08/quicklytics.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Combining a User Problem with a Desire to Learn: the Story of Quicklytics&url=https://analytics.googleblog.com/2012/08/quicklytics.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2012/08/quicklytics.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='4205362262901264738' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2012/08/automate-google-analytics-reporting.html' itemprop='url' title='Automate Google Analytics Reporting using Google Apps Script'> Automate Google Analytics Reporting using Google Apps Script </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 23, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Many people have been asking for a simple way to put Google Analytics data into a Google Spreadsheet. Once the data is inside a Google Spreadsheet, users can easily manipulate Google Analytics data, create new visualizations, and build internal dashboards.<br /> <br /> So today we released a new integration that dramatically reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets.<br /> <br /> Here’s an example of Google Analytics data accessed through Apps Script and displayed in a Google Spreadsheet.<br /> <br /> <br /> <div class="separator" style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs1y2QMo1S1cURYCTuVu2hAHYIH45rQir3IrEXLefqLYsIzTY2yCFyOfBjwY-5w8j9t8amw21nmwddDSpSNvjEWkEnQzoFBo5RCtPv_uXiihW1ibg16feoikUX_uQLlVqQxSYw/s1600/image00.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs1y2QMo1S1cURYCTuVu2hAHYIH45rQir3IrEXLefqLYsIzTY2yCFyOfBjwY-5w8j9t8amw21nmwddDSpSNvjEWkEnQzoFBo5RCtPv_uXiihW1ibg16feoikUX_uQLlVqQxSYw/s400/image00.png" width="400" /></a></div> <br /> <h2> Custom API Dashboards - No Code Required</h2> We know that a popular use case of this integration will be to create dashboards that automatically update. To make this easy to do, we’ve added a script to the Spreadsheets script gallery that handles all this work - no code required. The script is called Google Analytics Report Automation (Magic).<br /> <br /> This script is a great template for starting your own project, and we’ve had many internal Google teams save hours of time using this tool. Here’s a video demoing how to build a dashboard using this script:<br /> <br /> <iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="//www.youtube.com/embed/rL4N3qFyycg" width="560"></iframe> You can find this script by opening or creating a Google Spreadsheet, clicking Tools -> Script Gallery and searching for “analytics magic”.<br /> <h2> Writing Your Own Script</h2> Of course many developers will want to write their own code. With the new Analytics – Apps Script integration, you can request the total visitors, visits, and pageviews over time and put this data into a spreadsheet with just the following code:<br /> <pre class="prettyprint lang-js">// Get Data. var results = Analytics.Data.Ga.get( tableId, startDate, endDate, 'ga:visitors,ga:visits,ga:pageviews', {‘dimensions’: ‘ga:date’}); // Output to spreadsheet. var sheet = SpreadsheetApp.getActiveSpreadsheet().insertSheet(); sheet.getRange(2, 1, results.getRows().length, headerNames.length) .setValues(results.getRows()); // Make Sandwich. </pre> To get started now, read our <a href="https://developers.google.com/analytics/resources/tutorials/reporting-apps-script">Automated Access to Google Analytics Data in Google Spreadsheets tutorial</a>. Also check out the <a href="https://developers.google.com/apps-script/service_analytics">Google Analytics Apps Script reference docs</a>.<br /> <h2> Solving Business Problems</h2> Are you ready to start building solutions using Google Analytics and Google Apps Script?<br /> <br /> We’d love to hear new ways you use this integration to help manipulate, visualize and present data to solve business problems. To encourage you to try out this integration, we are giving out Google Analytics developer t-shirts to the first 15 developers to build a solution using both APIs.<br /> <br /> To be eligible, you must publish your solution to either the <a href="https://developers.google.com/apps-script/publishing_chrome_web_store">Chrome Web Store</a> or the <a href="https://developers.google.com/apps-script/publishing_gallery">Spreadsheets Script Gallery</a> and include a description of a business problem the script solves. We’ll then collect these scripts and highlight the solutions in an upcoming blog post. After you publish your script, fill out this form to <a href="https://docs.google.com/a/google.com/spreadsheet/viewform?formkey=dFhDbFlKeU11ZDhPUWFuQUlITzR1YUE6MQ#gid=0">share what you’ve built</a>.<br /> <br /> We’re looking forward to seeing what you can do with this integration.<br /> <table cellpadding="5" cellspacing="0"><tbody> <tr style="background-color: #f2f2f2;"><td><img class="profile" src="//2.bp.blogspot.com/-hvSl4TBJWu8/TuD6Hdouy6I/AAAAAAAAA6M/WV4cDiSM8dE/s1600/nickm.png"></td><td valign="top"><span class="largefont">Posted by Nick Mihailovski</span>   <a class="alt" href="https://plus.google.com/u/0/112976464453422312311/posts" rel="me" target="_blank">profile</a> <br /> <div class="bio"> <br /> Nick is a Senior Developer Programs Engineer working on the Google Analytics API. In his spare time he likes to travel around the world.</div> <br /></td></tr> </tbody></table> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Many people have been asking for a simple way to put Google Analytics data into a Google Spreadsheet. Once the data is inside a Google Spreadsheet, users can easily manipulate Google Analytics data, create new visualizations, and build internal dashboards.<br /> <br /> So today we released a new integration that dramatically reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets.<br /> <br /> Here’s an example of Google Analytics data accessed through Apps Script and displayed in a Google Spreadsheet.<br /> <br /> <br /> <div class="separator" style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs1y2QMo1S1cURYCTuVu2hAHYIH45rQir3IrEXLefqLYsIzTY2yCFyOfBjwY-5w8j9t8amw21nmwddDSpSNvjEWkEnQzoFBo5RCtPv_uXiihW1ibg16feoikUX_uQLlVqQxSYw/s1600/image00.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs1y2QMo1S1cURYCTuVu2hAHYIH45rQir3IrEXLefqLYsIzTY2yCFyOfBjwY-5w8j9t8amw21nmwddDSpSNvjEWkEnQzoFBo5RCtPv_uXiihW1ibg16feoikUX_uQLlVqQxSYw/s400/image00.png" width="400" /></a></div> <br /> <h2> Custom API Dashboards - No Code Required</h2> We know that a popular use case of this integration will be to create dashboards that automatically update. To make this easy to do, we’ve added a script to the Spreadsheets script gallery that handles all this work - no code required. The script is called Google Analytics Report Automation (Magic).<br /> <br /> This script is a great template for starting your own project, and we’ve had many internal Google teams save hours of time using this tool. Here’s a video demoing how to build a dashboard using this script:<br /> <br /> <iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="//www.youtube.com/embed/rL4N3qFyycg" width="560"></iframe> You can find this script by opening or creating a Google Spreadsheet, clicking Tools -> Script Gallery and searching for “analytics magic”.<br /> <h2> Writing Your Own Script</h2> Of course many developers will want to write their own code. With the new Analytics – Apps Script integration, you can request the total visitors, visits, and pageviews over time and put this data into a spreadsheet with just the following code:<br /> <pre class="prettyprint lang-js">// Get Data. var results = Analytics.Data.Ga.get( tableId, startDate, endDate, 'ga:visitors,ga:visits,ga:pageviews', {‘dimensions’: ‘ga:date’}); // Output to spreadsheet. var sheet = SpreadsheetApp.getActiveSpreadsheet().insertSheet(); sheet.getRange(2, 1, results.getRows().length, headerNames.length) .setValues(results.getRows()); // Make Sandwich. </pre> To get started now, read our <a href="https://developers.google.com/analytics/resources/tutorials/reporting-apps-script">Automated Access to Google Analytics Data in Google Spreadsheets tutorial</a>. Also check out the <a href="https://developers.google.com/apps-script/service_analytics">Google Analytics Apps Script reference docs</a>.<br /> <h2> Solving Business Problems</h2> Are you ready to start building solutions using Google Analytics and Google Apps Script?<br /> <br /> We’d love to hear new ways you use this integration to help manipulate, visualize and present data to solve business problems. To encourage you to try out this integration, we are giving out Google Analytics developer t-shirts to the first 15 developers to build a solution using both APIs.<br /> <br /> To be eligible, you must publish your solution to either the <a href="https://developers.google.com/apps-script/publishing_chrome_web_store">Chrome Web Store</a> or the <a href="https://developers.google.com/apps-script/publishing_gallery">Spreadsheets Script Gallery</a> and include a description of a business problem the script solves. We’ll then collect these scripts and highlight the solutions in an upcoming blog post. After you publish your script, fill out this form to <a href="https://docs.google.com/a/google.com/spreadsheet/viewform?formkey=dFhDbFlKeU11ZDhPUWFuQUlITzR1YUE6MQ#gid=0">share what you’ve built</a>.<br /> <br /> We’re looking forward to seeing what you can do with this integration.<br /> <table cellpadding="5" cellspacing="0"><tbody> <tr style="background-color: #f2f2f2;"><td><img class="profile" src="//2.bp.blogspot.com/-hvSl4TBJWu8/TuD6Hdouy6I/AAAAAAAAA6M/WV4cDiSM8dE/s1600/nickm.png"></td><td valign="top"><span class="largefont">Posted by Nick Mihailovski</span>   <a class="alt" href="https://plus.google.com/u/0/112976464453422312311/posts" rel="me" target="_blank">profile</a> <br /> <div class="bio"> <br /> Nick is a Senior Developer Programs Engineer working on the Google Analytics API. In his spare time he likes to travel around the world.</div> <br /></td></tr> </tbody></table> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2012/08/automate-google-analytics-reporting.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Automate Google Analytics Reporting using Google Apps Script&url=https://analytics.googleblog.com/2012/08/automate-google-analytics-reporting.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2012/08/automate-google-analytics-reporting.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8236731287431208062' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2012/08/dont-miss-whats-new-in-analytics-each.html' itemprop='url' title='Don't Miss What's New In Analytics Each Month: Opt-In For The Product Update'> Don't Miss What's New In Analytics Each Month: Opt-In For The Product Update </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 21, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-family: Arial; font-size: 12px;">Google Analytics is constantly being updated to provide you with powerful analytical tools and the best user experience possible. As a marketer or analyst, keeping up with these regular changes, updates, and tools will help you be more effective. You may already refer to our blog, </span><a href="https://plus.google.com/111224383669619377607" style="font-family: Arial; font-size: 12px;"><span style="color: #1155cc;">Google+</span></a><span style="font-family: Arial; font-size: 12px;">, and </span><a href="http://twitter.com/GoogleAnalytics" style="font-family: Arial; font-size: 12px;"><span style="color: #1155cc;">Twitter</span></a><span style="font-family: Arial; font-size: 12px;"> feed to stay up to date. Do you also know about our monthly product update email that compiles the Analytics highlights for the month?</span><br /> <span style="font-family: Arial; font-size: 12px;"><br /></span> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhR9zSQ0sE7QFb_nHEiZts5UvzCb41DqrZP73WeNG-PxRXf9c66YfOrq9HJIRL1maZFj2pQ8dt3ZACOk5o9QgAb8eGZ614yCizPDMIy51Hr5BjKbt9MCFvVcZMBqN6azu6hqYla/s1600/Screen+Shot+2012-08-21+at+2.01.28+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhR9zSQ0sE7QFb_nHEiZts5UvzCb41DqrZP73WeNG-PxRXf9c66YfOrq9HJIRL1maZFj2pQ8dt3ZACOk5o9QgAb8eGZ614yCizPDMIy51Hr5BjKbt9MCFvVcZMBqN6azu6hqYla/s1600/Screen+Shot+2012-08-21+at+2.01.28+PM.png" /></a></center> <center> </center> <div style="font-family: Arial; font-size: 12px;"> </div> <div style="font-family: Arial; font-size: 12px;"> <b>Opt in to this email and learn each month about:</b></div> <div style="font-family: Arial; font-size: 12px;">  - New features available in Google Analytics</div> <div style="font-family: Arial; font-size: 12px;">  - Insights on how to use these latest tools</div> <div style="font-family: Arial; font-size: 12px;">  - Case studies & educational content</div> <div style="font-family: Arial; font-size: 12px;">  - Links to how to videos & webinars </div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> … all delivered right to your inbox so you can stay in the know.</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>How do you make sure you’re opted in? </b></div> <div style="font-family: Arial; font-size: 12px;"> It’s easy, if you’re already logged in to Analytics use this <a href="//www.google.com/analytics/web/?utm_medium=blog&utm_source=gablog&utm_campaign=productupdate#management/UserSettings/"><span style="color: #1155cc;">link</span></a> to be taken to the settings page in your account. Or follow these steps:</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Step 1. </b>Log in to your Google Analytics account.<br /> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Step 2. </b>Click the “Settings” button in the top right corner of your screen.<br /> <br /> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk2u22mdN-LPfP_1h3mft7z52XdQAL5LOGCe018cI7lUww6OwV6_500F7Vl5cDiwnTmu5kU6DlzWnkhGAKPDeNQhHFy5aM2RnGBQ1i9Y7pdPQPZS6wImXvnhnOSfWowG0yYoV7/s1600/Screen+Shot+2012-08-21+at+11.21.29+AM.png" /><br /> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Step 3. </b>Under ‘Google Analytics Email Communications’ heading, be sure that the ‘Feature Announcements’ checkbox is selected.<br /> <br /> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaqxlSqYMpnY7TVpp2kyM7Vwfn5uedK1IWGsI-mdXN7-JbTapNPFPCOBZyzpvgM_8GvGDEa-3eHuPESEzmo2T5Cp5w8NdtcCeRkeDQ3rvT_mM-4HSkvc3EgAv8QAJpsdWKZriR/s1600/Screen+Shot+2012-08-21+at+11.51.07+AM.png" /><br /> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Step 4.</b> Hit the “Save User Settings” button at the bottom on the page.<br /> <br /> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1UPRrZMsDuiUbaTcsfd4_BIWXJCfwtLWX0gl78VdbqcAsc0PMnmT9zV_X4pu-T22tvBj27nz8Lwipn-I9TvHFegccIXTFrp_6K2I2kcCIwft_ka_eYzSgT4CiEBXkOo7lRFBy/s1600/Screen+Shot+2012-08-21+at+1.56.12+PM.png" /><br /> <br /></div> <div style="font-family: Arial; font-size: 12px;"> We encourage you to opt-in if you haven’t, and if you are opted in and have ideas on how we can improve our monthly updates, please let us know by adding comments to this post.</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by </i><a href="https://plus.google.com/108797531747663730331/posts"><span style="color: #1155cc;"><i>Ian Myszenski,</i></span></a><i> Google Analytics team</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span style="font-family: Arial; font-size: 12px;">Google Analytics is constantly being updated to provide you with powerful analytical tools and the best user experience possible. As a marketer or analyst, keeping up with these regular changes, updates, and tools will help you be more effective. You may already refer to our blog, </span><a href="https://plus.google.com/111224383669619377607" style="font-family: Arial; font-size: 12px;"><span style="color: #1155cc;">Google+</span></a><span style="font-family: Arial; font-size: 12px;">, and </span><a href="http://twitter.com/GoogleAnalytics" style="font-family: Arial; font-size: 12px;"><span style="color: #1155cc;">Twitter</span></a><span style="font-family: Arial; font-size: 12px;"> feed to stay up to date. Do you also know about our monthly product update email that compiles the Analytics highlights for the month?</span><br /> <span style="font-family: Arial; font-size: 12px;"><br /></span> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhR9zSQ0sE7QFb_nHEiZts5UvzCb41DqrZP73WeNG-PxRXf9c66YfOrq9HJIRL1maZFj2pQ8dt3ZACOk5o9QgAb8eGZ614yCizPDMIy51Hr5BjKbt9MCFvVcZMBqN6azu6hqYla/s1600/Screen+Shot+2012-08-21+at+2.01.28+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhR9zSQ0sE7QFb_nHEiZts5UvzCb41DqrZP73WeNG-PxRXf9c66YfOrq9HJIRL1maZFj2pQ8dt3ZACOk5o9QgAb8eGZ614yCizPDMIy51Hr5BjKbt9MCFvVcZMBqN6azu6hqYla/s1600/Screen+Shot+2012-08-21+at+2.01.28+PM.png" /></a></center> <center> </center> <div style="font-family: Arial; font-size: 12px;"> </div> <div style="font-family: Arial; font-size: 12px;"> <b>Opt in to this email and learn each month about:</b></div> <div style="font-family: Arial; font-size: 12px;">  - New features available in Google Analytics</div> <div style="font-family: Arial; font-size: 12px;">  - Insights on how to use these latest tools</div> <div style="font-family: Arial; font-size: 12px;">  - Case studies & educational content</div> <div style="font-family: Arial; font-size: 12px;">  - Links to how to videos & webinars </div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> … all delivered right to your inbox so you can stay in the know.</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>How do you make sure you’re opted in? </b></div> <div style="font-family: Arial; font-size: 12px;"> It’s easy, if you’re already logged in to Analytics use this <a href="//www.google.com/analytics/web/?utm_medium=blog&utm_source=gablog&utm_campaign=productupdate#management/UserSettings/"><span style="color: #1155cc;">link</span></a> to be taken to the settings page in your account. Or follow these steps:</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Step 1. </b>Log in to your Google Analytics account.<br /> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Step 2. </b>Click the “Settings” button in the top right corner of your screen.<br /> <br /> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk2u22mdN-LPfP_1h3mft7z52XdQAL5LOGCe018cI7lUww6OwV6_500F7Vl5cDiwnTmu5kU6DlzWnkhGAKPDeNQhHFy5aM2RnGBQ1i9Y7pdPQPZS6wImXvnhnOSfWowG0yYoV7/s1600/Screen+Shot+2012-08-21+at+11.21.29+AM.png" /><br /> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Step 3. </b>Under ‘Google Analytics Email Communications’ heading, be sure that the ‘Feature Announcements’ checkbox is selected.<br /> <br /> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaqxlSqYMpnY7TVpp2kyM7Vwfn5uedK1IWGsI-mdXN7-JbTapNPFPCOBZyzpvgM_8GvGDEa-3eHuPESEzmo2T5Cp5w8NdtcCeRkeDQ3rvT_mM-4HSkvc3EgAv8QAJpsdWKZriR/s1600/Screen+Shot+2012-08-21+at+11.51.07+AM.png" /><br /> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>Step 4.</b> Hit the “Save User Settings” button at the bottom on the page.<br /> <br /> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1UPRrZMsDuiUbaTcsfd4_BIWXJCfwtLWX0gl78VdbqcAsc0PMnmT9zV_X4pu-T22tvBj27nz8Lwipn-I9TvHFegccIXTFrp_6K2I2kcCIwft_ka_eYzSgT4CiEBXkOo7lRFBy/s1600/Screen+Shot+2012-08-21+at+1.56.12+PM.png" /><br /> <br /></div> <div style="font-family: Arial; font-size: 12px;"> We encourage you to opt-in if you haven’t, and if you are opted in and have ideas on how we can improve our monthly updates, please let us know by adding comments to this post.</div> <div style="font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by </i><a href="https://plus.google.com/108797531747663730331/posts"><span style="color: #1155cc;"><i>Ian Myszenski,</i></span></a><i> Google Analytics team</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2012/08/dont-miss-whats-new-in-analytics-each.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Don't Miss What's New In Analytics Each Month: Opt-In For The Product Update&url=https://analytics.googleblog.com/2012/08/dont-miss-whats-new-in-analytics-each.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2012/08/dont-miss-whats-new-in-analytics-each.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8401827113226678434' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2012/08/mark-your-calendars-for-these-upcoming.html' itemprop='url' title='Mark Your Calendars For These Upcoming Analytics Events'> Mark Your Calendars For These Upcoming Analytics Events </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 10, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Next week Google Analytics team members will be presenting on several key areas of measurement, both online and in-person. Be sure to mark your calendars and join us as we share ideas and best practices about everything analytics.</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <h2> <span class="Apple-style-span" style="font-size: 18px; font-weight: bold;"><b>Google Developers Live Event (Online)</b></span></h2> </div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b><br /></b></div> <img border="0" height="118" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBg4kYUcgFUBoV-2oemN_Q-pFn0q9ffmtm_UtK2oz9rAvGUQ_bYVydvb-WFWyYMmu26U2TyZuqQpVFPC5RUJ7qUmVw7Xdviu5e7mpcWc8LGpfxlcZlfe6D9kbL5wD7iVIkXX42/s400/mtwf.png" width="400" /> <br /> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b><br /></b></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>Make the Web Fast: Measuring performance with Google Analytics Site Speed reports</b></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> How well does your site perform? Are the slow pages affecting your conversation rates or driving away potential visitors and clients? In this perfcast, we will talk with <a href="https://plus.google.com/b/111224383669619377607/104725678129478369928/posts"><span style="text-decoration: underline;">Justin Cutroni</span></a> and <span style="text-decoration: underline;"><a href="https://plus.google.com/b/111224383669619377607/114552443805676710515/posts" target="_blank">Ilya Grigorik</a></span> about the new "real user measurement" (RUM) capabilities available in Google Analytics: we will discuss how the data is collected, what it means, and take a deep dive into some of the advanced use cases of how you can leverage this data within Google Analytics.</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>Date: </b>Tuesday, August 14 at 2:00pm PST</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>How to watch: </b>watch live at following <a href="//goo.gl/5htIO"><span style="text-decoration: underline;">GDL link</span></a>, or add the event to your calendar <span style="text-decoration: underline;"><a href="//goo.gl/f9RPQ" target="_blank">on Google+</a></span>.</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <h2> <b>Search Engine Strategies (San Francisco)</b></h2> </div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b><br /></b></div> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPg73OiFSzBBWcV2o5gwVqSZdyQKLKOpjRw6qQFlp4aHRWqsvdRzTDnQUPVAuSGGQf6H2zNNW5eSeyF1IWYS1-I7dZvz6RD9zmS4Rhmgt3KFgToXEVMHQHgffVpRS2T2cnrQln/s1600/ses-sanfrancisco2012.png" /> <br /> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b><br /></b></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Google has several unmissable sessions at SES. Be sure to attend these two focused on measurement:</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>Business Optimization in a Digital Age</b></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> We were promised that Marketing one day would become rocket science. Well, we are almost there! Search continues to become more complicated, and more exciting. Then there's Social and Email and Display and Video and... so many more things. It is hard to understand how to do one thing right, much less try to do all of them right. In his exciting keynote <span style="text-decoration: underline;"><a href="https://plus.google.com/105279625231358353479/posts" target="_blank">Avinash Kaushik</a></span> will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line of Sight model to ensure you are optimizing across all four of the most important business drivers.</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>Date: </b>Tuesday, August 14 from 9:00-10:00am PST</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>Understanding the Mobile Customer Journey</b></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Mobile apps are changing the consumer world and app developers, brands and marketers continue to invest heavily in the development of applications. This session will be an open dialogue about:</div> <ul style="list-style-type: disc;"> <li style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;">How there are currently more than 600,000 mobile apps on Google Play - and why you need to understand how your app is found, why it is critical to stand out and why mobile analytics are key to improve your apps performance in increasingly competitive marketplaces.</li> <li style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;">Brands increasingly creating mobile applications to reach their customers, and why they need to track and report end-to-end measurements of their results (as well as integrate mobile measurement holistically across digital tactics).</li> <li style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;">What are some of the best practices to begin mobile campaigns (landing pages, click-to-call, analytics, integrations, etc.).</li> <li style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;">Examples of brands, SMBs etc. using mobile in an effective way.</li> <li style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;">The future of mobile - where it is headed and when.</li> </ul> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <i>Moderators:</i></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Jason Wells, CEO, ContactPoint</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Adam Singer, Product Marketing Manager, Google Analytics</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>Date: </b>Wednesday, August 15 from 10:30-11:30am PST</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>How to attend: </b>SES runs from Tuesday, August 14 through Thursday, August 16. If you’re in San Francisco, <a href="http://sesconference.com/sanfrancisco/agenda.php"><span style="text-decoration: underline;">check out the agenda page</span></a> for the full details of our sessions and be sure to come out and say hi.</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <i>Posted by </i><span style="text-decoration: underline;"><i><a href="https://plus.google.com/103821567731080143888/posts" target="_blank">Adam Singer</a></i></span><i>, Google Analytics team</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Next week Google Analytics team members will be presenting on several key areas of measurement, both online and in-person. Be sure to mark your calendars and join us as we share ideas and best practices about everything analytics.</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <h2> <span class="Apple-style-span" style="font-size: 18px; font-weight: bold;"><b>Google Developers Live Event (Online)</b></span></h2> </div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b><br /></b></div> <img border="0" height="118" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBg4kYUcgFUBoV-2oemN_Q-pFn0q9ffmtm_UtK2oz9rAvGUQ_bYVydvb-WFWyYMmu26U2TyZuqQpVFPC5RUJ7qUmVw7Xdviu5e7mpcWc8LGpfxlcZlfe6D9kbL5wD7iVIkXX42/s400/mtwf.png" width="400" /> <br /> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b><br /></b></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>Make the Web Fast: Measuring performance with Google Analytics Site Speed reports</b></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> How well does your site perform? Are the slow pages affecting your conversation rates or driving away potential visitors and clients? In this perfcast, we will talk with <a href="https://plus.google.com/b/111224383669619377607/104725678129478369928/posts"><span style="text-decoration: underline;">Justin Cutroni</span></a> and <span style="text-decoration: underline;"><a href="https://plus.google.com/b/111224383669619377607/114552443805676710515/posts" target="_blank">Ilya Grigorik</a></span> about the new "real user measurement" (RUM) capabilities available in Google Analytics: we will discuss how the data is collected, what it means, and take a deep dive into some of the advanced use cases of how you can leverage this data within Google Analytics.</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>Date: </b>Tuesday, August 14 at 2:00pm PST</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>How to watch: </b>watch live at following <a href="//goo.gl/5htIO"><span style="text-decoration: underline;">GDL link</span></a>, or add the event to your calendar <span style="text-decoration: underline;"><a href="//goo.gl/f9RPQ" target="_blank">on Google+</a></span>.</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <h2> <b>Search Engine Strategies (San Francisco)</b></h2> </div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b><br /></b></div> <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPg73OiFSzBBWcV2o5gwVqSZdyQKLKOpjRw6qQFlp4aHRWqsvdRzTDnQUPVAuSGGQf6H2zNNW5eSeyF1IWYS1-I7dZvz6RD9zmS4Rhmgt3KFgToXEVMHQHgffVpRS2T2cnrQln/s1600/ses-sanfrancisco2012.png" /> <br /> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b><br /></b></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Google has several unmissable sessions at SES. Be sure to attend these two focused on measurement:</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>Business Optimization in a Digital Age</b></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> We were promised that Marketing one day would become rocket science. Well, we are almost there! Search continues to become more complicated, and more exciting. Then there's Social and Email and Display and Video and... so many more things. It is hard to understand how to do one thing right, much less try to do all of them right. In his exciting keynote <span style="text-decoration: underline;"><a href="https://plus.google.com/105279625231358353479/posts" target="_blank">Avinash Kaushik</a></span> will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line of Sight model to ensure you are optimizing across all four of the most important business drivers.</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>Date: </b>Tuesday, August 14 from 9:00-10:00am PST</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>Understanding the Mobile Customer Journey</b></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Mobile apps are changing the consumer world and app developers, brands and marketers continue to invest heavily in the development of applications. This session will be an open dialogue about:</div> <ul style="list-style-type: disc;"> <li style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;">How there are currently more than 600,000 mobile apps on Google Play - and why you need to understand how your app is found, why it is critical to stand out and why mobile analytics are key to improve your apps performance in increasingly competitive marketplaces.</li> <li style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;">Brands increasingly creating mobile applications to reach their customers, and why they need to track and report end-to-end measurements of their results (as well as integrate mobile measurement holistically across digital tactics).</li> <li style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;">What are some of the best practices to begin mobile campaigns (landing pages, click-to-call, analytics, integrations, etc.).</li> <li style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;">Examples of brands, SMBs etc. using mobile in an effective way.</li> <li style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;">The future of mobile - where it is headed and when.</li> </ul> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <i>Moderators:</i></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Jason Wells, CEO, ContactPoint</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Adam Singer, Product Marketing Manager, Google Analytics</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>Date: </b>Wednesday, August 15 from 10:30-11:30am PST</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>How to attend: </b>SES runs from Tuesday, August 14 through Thursday, August 16. If you’re in San Francisco, <a href="http://sesconference.com/sanfrancisco/agenda.php"><span style="text-decoration: underline;">check out the agenda page</span></a> for the full details of our sessions and be sure to come out and say hi.</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <i>Posted by </i><span style="text-decoration: underline;"><i><a href="https://plus.google.com/103821567731080143888/posts" target="_blank">Adam Singer</a></i></span><i>, Google Analytics team</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2012/08/mark-your-calendars-for-these-upcoming.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Mark Your Calendars For These Upcoming Analytics Events&url=https://analytics.googleblog.com/2012/08/mark-your-calendars-for-these-upcoming.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2012/08/mark-your-calendars-for-these-upcoming.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='3317465097984580967' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2012/08/webinar-this-thursday-multi-channel.html' itemprop='url' title='Webinar this Thursday: Multi-Channel Funnels'> Webinar this Thursday: Multi-Channel Funnels </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 7, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Over the past few months, we’ve hosted a <a href="http://analytics.blogspot.com/2012/06/building-blocks-of-digital-attribution.html" target="_blank">series of webinars</a> on marketing attribution, exploring how you can get better results by understanding and valuing your customers’ full journey -- from the first ad they see until they make a purchase.<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwHXt476uN-ftyF5hChxRDAk6bGDz_7GL-h3uu0u2M3jxyBz-o1rseVTgiTCsPjoJjfrDltA_ze3xdwJCsVIhHyki7iQVDEoTWvDlm2zpiWyiFQjleeXkW5HaqQOkshV689fX4/s1600/Screen+shot+2012-08-07+at+9.53.51+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwHXt476uN-ftyF5hChxRDAk6bGDz_7GL-h3uu0u2M3jxyBz-o1rseVTgiTCsPjoJjfrDltA_ze3xdwJCsVIhHyki7iQVDEoTWvDlm2zpiWyiFQjleeXkW5HaqQOkshV689fX4/s1600/Screen+shot+2012-08-07+at+9.53.51+AM.png" /></a></center> <br /> This week, please join Neil Hoyne, Google’s Global Program Manager for Attribution, for an in-depth look at <a href="//www.google.com/analytics/features/multichannel-funnels.html?utm_medium=blog&utm_source=gablog&utm_campaign=attribution&utm_content=webinar" target="_blank">Multi-Channel Funnels</a>. Neil will discuss how Multi-Channel Funnels can reveal customer interactions across different digital media, show how these channels work together to create sales and conversions, and how these tools tie to the larger attribution narrative. We’ll explore the different reports and discuss how to get the most out of Multi-Channels Funnels to improve your campaign performance.<br /> <br /> <b>Date:</b> Thursday, August 9, 2012<br /> <b>Time:</b> 9am PST / 12pm EST / 5pm GMT<br /> <b>Register:</b> <a href="//goo.gl/B49ma">http://goo.gl/B49ma</a><br /> <br /> Hope you’ll join us on Thursday!<br /> <br /> <span class="byline-author">Posted by Sara Jablon Moked, Product Marketing Manager for Conversion and Attribution</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Over the past few months, we’ve hosted a <a href="http://analytics.blogspot.com/2012/06/building-blocks-of-digital-attribution.html" target="_blank">series of webinars</a> on marketing attribution, exploring how you can get better results by understanding and valuing your customers’ full journey -- from the first ad they see until they make a purchase.<br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwHXt476uN-ftyF5hChxRDAk6bGDz_7GL-h3uu0u2M3jxyBz-o1rseVTgiTCsPjoJjfrDltA_ze3xdwJCsVIhHyki7iQVDEoTWvDlm2zpiWyiFQjleeXkW5HaqQOkshV689fX4/s1600/Screen+shot+2012-08-07+at+9.53.51+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwHXt476uN-ftyF5hChxRDAk6bGDz_7GL-h3uu0u2M3jxyBz-o1rseVTgiTCsPjoJjfrDltA_ze3xdwJCsVIhHyki7iQVDEoTWvDlm2zpiWyiFQjleeXkW5HaqQOkshV689fX4/s1600/Screen+shot+2012-08-07+at+9.53.51+AM.png" /></a></center> <br /> This week, please join Neil Hoyne, Google’s Global Program Manager for Attribution, for an in-depth look at <a href="//www.google.com/analytics/features/multichannel-funnels.html?utm_medium=blog&utm_source=gablog&utm_campaign=attribution&utm_content=webinar" target="_blank">Multi-Channel Funnels</a>. Neil will discuss how Multi-Channel Funnels can reveal customer interactions across different digital media, show how these channels work together to create sales and conversions, and how these tools tie to the larger attribution narrative. We’ll explore the different reports and discuss how to get the most out of Multi-Channels Funnels to improve your campaign performance.<br /> <br /> <b>Date:</b> Thursday, August 9, 2012<br /> <b>Time:</b> 9am PST / 12pm EST / 5pm GMT<br /> <b>Register:</b> <a href="//goo.gl/B49ma">http://goo.gl/B49ma</a><br /> <br /> Hope you’ll join us on Thursday!<br /> <br /> <span class="byline-author">Posted by Sara Jablon Moked, Product Marketing Manager for Conversion and Attribution</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2012/08/webinar-this-thursday-multi-channel.html'> <img alt='Share on Google+' height='24' 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href='https://analytics.googleblog.com/2017/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2016/'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li 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<ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2015/'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate 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</ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/05/'> May </a> </div> <div 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