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<!DOCTYPE html> <html class='v2 list-page' dir='ltr' itemscope='' itemtype='http://schema.org/Blog' lang='en' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'> <head> <link href='https://www.blogger.com/static/v1/widgets/3566091532-css_bundle_v2.css' rel='stylesheet' type='text/css'/> <title> Google Analytics Solutions: 2011 </title> <meta content='width=device-width, height=device-height, minimum-scale=1.0, initial-scale=1.0, user-scalable=0' name='viewport'/> <meta content='IE=Edge' http-equiv='X-UA-Compatible'/> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='en_US' property='og:locale'/> <meta content='https://analytics.googleblog.com/2011/' property='og:url'/> <meta content='Google Analytics Solutions' property='og:site_name'/>  <meta content='Google Analytics Solutions' property='og:title'/> <meta content='summary' name='twitter:card'/> <meta content='@google' name='twitter:creator'/> <link href='https://fonts.googleapis.com/css?family=Roboto:400italic,400,500,500italic,700,700italic' rel='stylesheet' type='text/css'/> <link href='https://fonts.googleapis.com/icon?family=Material+Icons' rel='stylesheet'/> <script src='https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js' type='text/javascript'></script> <script src='https://apis.google.com/js/platform.js'></script>  <style id='page-skin-1' type='text/css'></style> <style id='template-skin-1' type='text/css'></style>  <meta content='text/html; 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-webkit-font-smoothing: antialiased; } body { padding: 0; /* This ensures that the scroll bar is always present, which is needed */ /* because content render happens after page load; otherwise the header */ /* would "bounce" in-between states. */ min-height: 150%; } h2 { font-size: 16px; } h1, h2, h3, h4, h5 { line-height: 2em; } html, h4, h5, h6 { font-size: 14px; } a, a:visited { color: #4184F3; text-decoration: none; } a:focus, a:hover, a:active { text-decoration: none; } .Header { margin-top: 15px; } .Header h1 { font-size: 32px; font-weight: 300; line-height: 32px; height: 42px; } .header-inner .Header .titlewrapper { padding: 0; margin-top: 30px; } .header-inner .Header .descriptionwrapper { padding: 0; margin: 0; } .cols-wrapper { margin-top: 120px; } .footer-outer, .google-footer-outer { padding: 0 60px; } .header-outer { padding: 0 20px; position: fixed; width: 100%; top: 0px; height: 71px; z-index: 999; box-shadow: 0px 0px 4px #888; } .header-inner { height: 100px; position: relative; } html, .header-inner a { color: #212121; color: rgba(0,0,0,.87); } .header-inner .google-logo { display: inline-block; background-size: contain; z-index: 1; height: 46px; overflow: hidden; margin-top: 4px; } .header-left { position: absolute; top: 35%; -webkit-transform: translateY(-50%); transform: translateY(-50%); margin-top: 12px; width: 100%; } .google-logo { margin-left: -4px; } .header-inner .google-logo img { height: 30px; margin-top: 4px; } #google-footer { position: relative; font-size: 13px; list-style: none; text-align: right; } #google-footer a { color: #444; } #google-footer ul { margin: 0; padding: 0; height: 144px; line-height: 144px; } #google-footer ul li { display: inline; } #google-footer ul li:before { color: #999; content: "\00b7"; font-weight: bold; margin: 5px; } #google-footer ul li:first-child:before { content: ''; } #google-footer .google-logo-dark { left: 0; margin-top: -16px; position: absolute; top: 50%; } /** Sitemap links. **/ .footer-inner-2 { font-size: 14px; padding-top: 42px; padding-bottom: 74px; } .footer-inner-2 .HTML h2 { color: #212121; color: rgba(0,0,0,.87); font-size: 14px; font-weight: 500; padding-left: 0; margin: 10px 0; } .footer-inner-2 .HTML ul { font-weight: normal; list-style: none; padding-left: 0; } .footer-inner-2 .HTML li { line-height: 24px; padding: 0; } .footer-inner-2 li a { color: rgba(65,132,243,.87); } /** Archive widget. **/ .BlogArchive { font-size: 13px; font-weight: normal; } .BlogArchive .widget-content { display: none; } .BlogArchive h2, .Label h2 { color: #4184F3; text-decoration: none; } .BlogArchive .hierarchy li { display: inline-block; } /* Specificity needed here to override widget CSS defaults. */ .BlogArchive #ArchiveList ul li, .BlogArchive #ArchiveList ul ul li { margin: 0; padding-left: 0; text-indent: 0; } .BlogArchive .intervalToggle { cursor: pointer; } .BlogArchive .expanded .intervalToggle .new-toggle { -ms-transform: rotate(180deg); transform: rotate(180deg); } .BlogArchive .new-toggle { float: right; padding-top: 3px; opacity: 0.87; } #ArchiveList { text-transform: uppercase; } #ArchiveList .expanded > ul:last-child { margin-bottom: 16px; } #ArchiveList .archivedate { width: 100%; } /* Months */ .BlogArchive .items { max-width: 150px; margin-left: -4px; } .BlogArchive .expanded .items { margin-bottom: 10px; overflow: hidden; } .BlogArchive .items > ul { float: left; height: 32px; } .BlogArchive .items a { padding: 0 4px; } .Label { font-size: 13px; font-weight: normal; } .sidebar-icon { display: inline-block; width: 24px; height: 24px; vertical-align: middle; margin-right: 12px; margin-top: -1px } .Label a { margin-right: 4px; } .Label .widget-content { display: none; } .FollowByEmail { font-size: 13px; font-weight: normal; } .FollowByEmail h2 { background: url("data:image/png;base64,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"); background-repeat: no-repeat; background-position: 0 50%; text-indent: 30px; } .FollowByEmail .widget-content { display: none; } .searchBox input { border: 1px solid #eee; color: #212121; color: rgba(0,0,0,.87); font-size: 14px; padding: 8px 8px 8px 40px; width: 164px; font-family: Roboto, sans-serif; background: url("https://www.gstatic.com/images/icons/material/system/1x/search_grey600_24dp.png") 8px center no-repeat; } .searchBox ::-webkit-input-placeholder { /* WebKit, Blink, Edge */ color: rgba(0,0,0,.54); } .searchBox :-moz-placeholder { /* Mozilla Firefox 4 to 18 */ color: #000; opacity: 0.54; } .searchBox ::-moz-placeholder { /* Mozilla Firefox 19+ */ color: #000; opacity: 0.54; } .searchBox :-ms-input-placeholder { /* Internet Explorer 10-11 */ color: #757575; } .widget-item-control { margin-top: 0px; } .section { margin: 0; padding: 0; } #sidebar-top { border: 1px solid #eee; } #sidebar-top > div { margin: 16px 0; } .widget ul { line-height: 1.6; } /* Navigation */ .nav { position: absolute; top: 16px; right: 50px; } .nav ul { list-style: none; } .nav ul li { display: inline; margin-right: 10px; } /* Featured section*/ .featured { background-color: #FAFAFA; padding: 36px 40px 56px 40px; margin: 62px 0; } .featured .feature-section { color: #E46841; font-weight: bold; font-size: 14px; margin-top: 0; margin-bottom: 36px; } .featured h2 { font: Roboto, sans-serif; font-weight: normal; font-size: 24px; margin-bottom: 26px; line-height:0; } .featured .feature-desc { font-weight: normal; font-size: 17px; font: Roboto, sans-serif; line-height: 32px; margin-top: 0; margin-bottom: 0; } .featured .feature-desc a { text-decoration: underline; color: #000; font-weight: bold; } /*main post*/ .post { display: inline-block; margin-bottom:30px; } #main .post .title { margin: 0; } #main .post .title a, .featured .title { color: #212121; color: rgba(0,0,0,.87); font-weight: normal; font-size: 24px; } #main .post .title a:hover { text-decoration:none; color:#4184F3; } .message, #main .post .post-header { margin: 0; padding: 0; } #main .post .post-header .caption, #main .post .post-header .labels-caption, #main .post .post-footer .caption, #main .post .post-footer .labels-caption { color: #444; font-weight: 500; } #main .tr-caption-container td { text-align: left; } #main .post .tr-caption { color: #757575; color: rgba(0,0,0,.54); display: block; max-width: 560px; padding-bottom: 20px; } #main .post .tr-caption-container { line-height: 24px; margin: -1px 0 0 0 !important; padding: 4px 0; text-align: left; } #main .post .post-header .published{ font-size:11px; font-weight:bold; } .post-header .publishdate { font-size: 17px; font-weight:normal; color: #757575; color: rgba(0,0,0,.54); } #main .post .post-footer{ font-size:12px; padding-bottom: 21px; } .label-footer { margin-bottom: 12px; margin-top: 12px; } .comment-img { margin-right: 16px; opacity: 0.54; vertical-align: middle; } #main .post .post-header .published { margin-bottom: 40px; margin-top: -2px; } .post .post-content { color: #212121; color: rgba(0,0,0,.87); font-size: 17px; margin: 25px 0 36px 0; line-height: 32px; } .post-body .post-content ul, .post-body .post-content ol { margin: 16px 0; padding: 0 48px; } .post-summary { display: none; } /* Another old-style caption. */ .post-content div i, .post-content div + i { font-size: 14px; font-style: normal; color: #757575; color: rgba(0,0,0,.54); display: block; line-height: 24px; margin-bottom: 16px; text-align: left; } /* Another old-style caption (with link) */ .post-content a > i { color: #4184F3 !important; } /* Old-style captions for images. */ .post-content .separator + div:not(.separator) { margin-top: -16px; } /* Capture section headers. */ .post-content br + br + b, .post-content .space + .space + b, .post-content .separator + b { display: inline-block; margin-bottom: 8px; margin-top: 24px; } .post-content li { line-height: 32px; } /* Override all post images/videos to left align. */ .post-content .separator, .post-content > div { text-align: left; } .post-content .separator > a, .post-content .separator > span { margin-left: 0 !important; } .post-content img { max-width: 100%; height: auto; width: auto; } .post-content .tr-caption-container img { margin-bottom: 12px; } .post-content iframe, .post-content embed { max-width: 100%; } .post-content .carousel-container { margin-bottom: 48px; } #main .post-content b { font-weight: 500; } /* These are the main paragraph spacing tweaks. */ #main .post-content br { content: ' '; display: block; padding: 4px; } .post-content .space { display: block; height: 8px; } .post-content iframe + .space, .post-content iframe + br { padding: 0 !important; } #main .post .jump-link { margin-bottom:10px; } .post-content img, .post-content iframe { margin: 30px 0 20px 0; } .post-content > img:first-child, .post-content > iframe:first-child { margin-top: 0; } .col-right .section { padding: 0 16px; } #aside { background:#fff; border:1px solid #eee; border-top: 0; } #aside .widget { margin:0; } #aside .widget h2, #ArchiveList .toggle + a.post-count-link { color: #212121; color: rgba(0,0,0,.87); font-weight: 400 !important; margin: 0; } #ArchiveList .toggle { float: right; } #ArchiveList .toggle .material-icons { padding-top: 4px; } #sidebar .tab { cursor: pointer; } #sidebar .tab .arrow { display: inline-block; float: right; } #sidebar .tab .icon { display: inline-block; vertical-align: top; height: 24px; width: 24px; margin-right: 13px; margin-left: -1px; margin-top: 1px; color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget-content > :first-child { padding-top: 8px; } #sidebar .active .tab .arrow { -ms-transform: rotate(180deg); transform: rotate(180deg); } #sidebar .arrow { color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget h2 { font-size: 14px; line-height: 24px; display: inline-block; } #sidebar .widget .BlogArchive { padding-bottom: 8px; } #sidebar .widget { border-bottom: 1px solid #eee; box-shadow: 0px 1px 0 white; margin-bottom: 0; padding: 14px 0; min-height: 20px; } #sidebar .widget:last-child { border-bottom: none; box-shadow: none; margin-bottom: 0; } #sidebar ul { margin: 0; padding: 0; } #sidebar ul li { list-style:none; padding:0; } #sidebar ul li a { line-height: 32px; } #sidebar .archive { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAYCAYAAADzoH0MAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAE1JREFUeNpiNDY23s9AAWBioBCwYBM8c+YMVsUmJibEGYBNMS5DaeMFfDYSZQA2v9I3FrB5AZeriI4FmnrBccCT8mhmGs1MwyAzAQQYAKEWG9zm9QFEAAAAAElFTkSuQmCC"); height: 24px; line-height: 24px; padding-left: 30px; } #sidebar .labels { background-image: url("data:image/png;base64,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"); height: 20px; line-height: 20px; padding-left: 30px; } #sidebar .rss a { background-image: url("data:image/png;base64,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"); } #sidebar .subscription a { background-image: url("data:image/png;base64,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"); } #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 1200px) { .header-outer { height: 100px; } .nav { top: 60px; left: 40px; } .featured .title { line-height: 1em; } } @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } #main .post .title a{ line-height: 1em; } } /** Custom for nav**/ @media (max-width: 820px) { .header-outer { height: 71px; } .nav { display: none; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 30px; } .header-title { margin-left: 0; } .header-title h2 { font-size: 24px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; } .cols-wrapper { margin-top: 0; } .featured { margin-top: 100px; } .post-header .publishdate, .post .post-content { font-size: 16px; } .post .post-content { line-height: 28px; margin-bottom: 30px; } .post { margin-top: 30px; } .byline-author { display: block; font-size: 12px; line-height: 24px; margin-top: 6px; } #main .post .title a { font-weight: 500; color: #4c4c4c; color: rgba(0,0,0,.70); } #main .post .post-header { padding-bottom: 12px; } #main .post .post-header .published { margin-bottom: -8px; margin-top: 3px; } .post .read-more { display: block; 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var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>   <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://analytics.googleblog.com/'> <img src="//4.bp.blogspot.com/-zPIetIdlxhM/WKbfEpWJJkI/AAAAAAAATXo/mThItnppPMAy95wK9aspY1gWpju-vQQXwCK4B/s1600/Google_Analytics_Solutions_Lockup_color.png"> </a> </div> <div class='header-desc'> </div> </div> </div></div> </div> <div class='nav'> <ul> <li><a href='http://analytics.blogspot.in/search/label/Analytics'>Analytics</a></li> <li><a href='http://analytics.blogspot.in/search/label/Tag%20Manager'>Tag Management</a></li> <li><a href='http://analytics.blogspot.in/search/label/Experimentation'>Experimentation</a></li> <li><a href='http://analytics.blogspot.in/search/label/Attribution'>Attribution</a></li> <li><a href='http://analytics.blogspot.in/search/label/Audiences'>Audiences</a></li> <li><a href='http://analytics.blogspot.in/search/label/Data%20Studio'>Data Studio</a></li> <li><a href='http://analytics.blogspot.in/search/label/Business%20Insights'>Insights</a></li> </ul> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'> <p class='feature-section'>FEATURED</p> <p class='feature-desc'>We’ve moved. For new posts about enterprise products, check out the new <a href='https://www.blog.google/products/marketingplatform/360/' target='_blank'>Google Marketing Platform blog</a>. For information on free products, follow our new <a href='https://www.blog.google/products/marketingplatform/analytics/' target='_blank'>Google Analytics products blog</a>. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='7451350477806633055' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/12/web-analytics-tv-23-holiday-episode.html' itemprop='url' title='Web Analytics TV #23 - The Holiday Episode'> Web Analytics TV #23 - The Holiday Episode </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 23, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <br /> <div> <b id="internal-source-marker_0.3981119792442769"><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Welcome to the holiday episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this merry episode we had questions from France, Australia, Sweden, India, Germany, The Netherlands and the US.</span></b><br /> <span style="font-family: Verdana; font-size: x-small;"><span style="white-space: pre-wrap;"><br /></span></span><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you’re new to this show, our process is simple.</span><br /><span style="background-color: white;"><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Step 1:</span><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> You ask, or vote on, your favorite web analytics questions. Vote on next week’s questions using this </span><a href="https://www.google.com/moderator/#15/e=1b10cb&t=1b10cb.40" style="font-weight: bold;"><span style="background-color: white; color: #000099; font-family: Verdana; font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Web Analytics TV Google Moderator</span></a><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> site.</span><br /><span style="background-color: white;"><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Step 2:</span><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> From a secret undisclosed location at the Googleplex </span><a href="http://www.kaushik.net/avinash" style="font-weight: bold;"><span style="background-color: white; color: #000099; font-family: Verdana; font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Avinash Kaushik</span></a><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> & </span><a href="https://plus.google.com/u/0/112976464453422312311/posts" style="font-weight: bold;"><span style="background-color: white; color: #000099; font-family: Verdana; font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Nick Mihailovski</span></a><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> answer them. :-)</span><br /><span style="background-color: white;"><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In this episode we award the “Ninja of the Episode” and award it to </span><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Maggie in Bulgaria,</span><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> for a great question about the difference between the days and visits to transaction report and the time lag reports in multi channel funnels. Maggie, just email us and we’ll send you a signed copy of Web analytics 2.0.</span><br /><span style="background-color: white;"><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">OK. Here is the list of </span><a href="https://www.google.com/moderator/#15/e=137d09&t=137d09.40&f=137d09.5d93c5" style="font-weight: bold;"><span style="background-color: white; color: #000099; font-family: Verdana; font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">last episodes questions</span></a><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span><br /><span style="background-color: white;"><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In this action packed episode we discuss:</span><span style="background-color: white;"><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /> <ul><b id="internal-source-marker_0.3981119792442769"> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(0:35) Working with changes in various country’s cookie policies</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(1:56) Recommendation for tracking bounces on content sites</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(4:32) Tracking exit links from your website</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(7:00) Tracking and reporting customer lifetime value</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(9:47) Days to purchase vs time lag reports in multi-channel funnels</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(11:48) Cross domain and sub-domain tracking using a </span><a href="//www.google.com/analytics/partners.html"><span style="color: #000099; vertical-align: baseline; white-space: pre-wrap;">GACP</span></a><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(13:01) Funnel visualization via the API</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(16:03) Interaction hits and impact on quota</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(16:41) Tracking internal referrals / campaings / house ads</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(17:51) Why visits and entrances are the same for page level custom vars</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(19:54) Comparing mondays, week over week</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(20:42) Time between setting profiles filers and seeing data in reports</span></li> </b></ul> <b id="internal-source-marker_0.3981119792442769"> <center> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/4sa7eWQy5r4" width="560"></iframe> </center> <span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Here are the links to the topics we discuss:</span><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><ul> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><a href="http://paditrack.com/"><span style="color: #000099; vertical-align: baseline; white-space: pre-wrap;">Funnel visualization using paditrack</span></a><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Vote on developer issue in our </span><a href="http://code.google.com/p/analytics-issues/issues/list"><span style="color: #000099; vertical-align: baseline; white-space: pre-wrap;">issue tracker</span></a><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Justin Cutroni explains how to use internal site search to </span><a href="http://cutroni.com/blog/2010/03/30/tracking-internal-campaigns-with-google-analytics/"><span style="color: #000099; vertical-align: baseline; white-space: pre-wrap;">track internal campaigns</span></a><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Use </span><a href="http://excellentanalytics.com/"><span style="color: #000099; vertical-align: baseline; white-space: pre-wrap;">Excellent Analytics</span></a><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="http://www.gadatagrabbertool.com/"><span style="color: #000099; vertical-align: baseline; white-space: pre-wrap;">GA Data Grabber</span></a><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="http://excel.nextanalytics.com/"><span style="color: #000099; vertical-align: baseline; white-space: pre-wrap;">Next Analytics</span></a><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to extract data into excel</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Check out the </span><a href="//www.google.com/analytics/apps"><span style="color: #000099; vertical-align: baseline; white-space: pre-wrap;">Google Analytics App Gallery</span></a><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> for great tools</span></li> </ul> <span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As always, if you need help setting up Google Analytics or leveraging the advanced configuration options, we recommend hiring a </span><a href="//www.google.com/analytics/partners.html"><span style="background-color: white; color: #000099; font-family: Verdana; font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Google Analytics Certified Partner</span></a><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you found this post or video helpful, we'd love to hear your comments. Please share them via the comment form below.</span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This series would not be possible without your awesome questions. Please submit them on our </span><a href="https://www.google.com/moderator/#15/e=1b10cb&t=1b10cb.40"><span style="background-color: white; color: #000099; font-family: Verdana; font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">public Google Moderator site</span></a><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, and while you’re there don’t forget to vote for your favorite questions.  Avinash and I will answer them in a couple of weeks with yet another entertaining video.</span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Thanks!</span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by Nick Mihailovski, Google Analytics Team</span></b></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <br /> <div> <b id="internal-source-marker_0.3981119792442769"><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Welcome to the holiday episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this merry episode we had questions from France, Australia, Sweden, India, Germany, The Netherlands and the US.</span></b><br /> <span style="font-family: Verdana; font-size: x-small;"><span style="white-space: pre-wrap;"><br /></span></span><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you’re new to this show, our process is simple.</span><br /><span style="background-color: white;"><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Step 1:</span><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> You ask, or vote on, your favorite web analytics questions. Vote on next week’s questions using this </span><a href="https://www.google.com/moderator/#15/e=1b10cb&t=1b10cb.40" style="font-weight: bold;"><span style="background-color: white; color: #000099; font-family: Verdana; font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Web Analytics TV Google Moderator</span></a><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> site.</span><br /><span style="background-color: white;"><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Step 2:</span><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> From a secret undisclosed location at the Googleplex </span><a href="http://www.kaushik.net/avinash" style="font-weight: bold;"><span style="background-color: white; color: #000099; font-family: Verdana; font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Avinash Kaushik</span></a><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> & </span><a href="https://plus.google.com/u/0/112976464453422312311/posts" style="font-weight: bold;"><span style="background-color: white; color: #000099; font-family: Verdana; font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Nick Mihailovski</span></a><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> answer them. :-)</span><br /><span style="background-color: white;"><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In this episode we award the “Ninja of the Episode” and award it to </span><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Maggie in Bulgaria,</span><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> for a great question about the difference between the days and visits to transaction report and the time lag reports in multi channel funnels. Maggie, just email us and we’ll send you a signed copy of Web analytics 2.0.</span><br /><span style="background-color: white;"><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">OK. Here is the list of </span><a href="https://www.google.com/moderator/#15/e=137d09&t=137d09.40&f=137d09.5d93c5" style="font-weight: bold;"><span style="background-color: white; color: #000099; font-family: Verdana; font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">last episodes questions</span></a><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span><br /><span style="background-color: white;"><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In this action packed episode we discuss:</span><span style="background-color: white;"><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /> <ul><b id="internal-source-marker_0.3981119792442769"> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(0:35) Working with changes in various country’s cookie policies</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(1:56) Recommendation for tracking bounces on content sites</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(4:32) Tracking exit links from your website</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(7:00) Tracking and reporting customer lifetime value</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(9:47) Days to purchase vs time lag reports in multi-channel funnels</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(11:48) Cross domain and sub-domain tracking using a </span><a href="//www.google.com/analytics/partners.html"><span style="color: #000099; vertical-align: baseline; white-space: pre-wrap;">GACP</span></a><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(13:01) Funnel visualization via the API</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(16:03) Interaction hits and impact on quota</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(16:41) Tracking internal referrals / campaings / house ads</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(17:51) Why visits and entrances are the same for page level custom vars</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(19:54) Comparing mondays, week over week</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">(20:42) Time between setting profiles filers and seeing data in reports</span></li> </b></ul> <b id="internal-source-marker_0.3981119792442769"> <center> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/4sa7eWQy5r4" width="560"></iframe> </center> <span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Here are the links to the topics we discuss:</span><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><ul> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><a href="http://paditrack.com/"><span style="color: #000099; vertical-align: baseline; white-space: pre-wrap;">Funnel visualization using paditrack</span></a><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Vote on developer issue in our </span><a href="http://code.google.com/p/analytics-issues/issues/list"><span style="color: #000099; vertical-align: baseline; white-space: pre-wrap;">issue tracker</span></a><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Justin Cutroni explains how to use internal site search to </span><a href="http://cutroni.com/blog/2010/03/30/tracking-internal-campaigns-with-google-analytics/"><span style="color: #000099; vertical-align: baseline; white-space: pre-wrap;">track internal campaigns</span></a><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Use </span><a href="http://excellentanalytics.com/"><span style="color: #000099; vertical-align: baseline; white-space: pre-wrap;">Excellent Analytics</span></a><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="http://www.gadatagrabbertool.com/"><span style="color: #000099; vertical-align: baseline; white-space: pre-wrap;">GA Data Grabber</span></a><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="http://excel.nextanalytics.com/"><span style="color: #000099; vertical-align: baseline; white-space: pre-wrap;">Next Analytics</span></a><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to extract data into excel</span></li> <li style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Check out the </span><a href="//www.google.com/analytics/apps"><span style="color: #000099; vertical-align: baseline; white-space: pre-wrap;">Google Analytics App Gallery</span></a><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> for great tools</span></li> </ul> <span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As always, if you need help setting up Google Analytics or leveraging the advanced configuration options, we recommend hiring a </span><a href="//www.google.com/analytics/partners.html"><span style="background-color: white; color: #000099; font-family: Verdana; font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Google Analytics Certified Partner</span></a><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you found this post or video helpful, we'd love to hear your comments. Please share them via the comment form below.</span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This series would not be possible without your awesome questions. Please submit them on our </span><a href="https://www.google.com/moderator/#15/e=1b10cb&t=1b10cb.40"><span style="background-color: white; color: #000099; font-family: Verdana; font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">public Google Moderator site</span></a><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, and while you’re there don’t forget to vote for your favorite questions.  Avinash and I will answer them in a couple of weeks with yet another entertaining video.</span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Thanks!</span><br /><span style="background-color: white; font-family: Verdana; font-size: 13px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by Nick Mihailovski, Google Analytics Team</span></b></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/12/web-analytics-tv-23-holiday-episode.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Web Analytics TV #23 - The Holiday Episode&url=https://analytics.googleblog.com/2011/12/web-analytics-tv-23-holiday-episode.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/12/web-analytics-tv-23-holiday-episode.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8709048619113007765' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/12/advanced-segments-for-holiday-campaigns.html' itemprop='url' title='Advanced Segments for Holiday campaigns'> Advanced Segments for Holiday campaigns </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 20, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> With only a week before the holiday gift season is over, it’s time to shut down your online ads and turn off the lights at your e-store, right? Not so fast, not if you want to ride the final shopping wave! <br /> <br /> Holiday shoppers are still out in full force, and “dollars per buyer” are <a href="http://www.comscore.com/por/layout/set/popup/Press_Events/Press_Releases/2011/12/U.S._Online_Holiday_Spending_Approaches_20_Billion_for_First_34_Days" target="_blank">up 12% this year</a>, so you’re likely to get even more bang for your advertising buck. Since Christmas is on a Sunday this year, that means last-minute gift-givers could be shopping up until Thursday the 22nd if you offer 2-day shipping. However, you also have visitors looking for physical stores where they can buy your product, and (if you offer it) those willing to “pick up in store”. <br /> <br /> With <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033017" target="_blank">Advanced Segments</a>, you can find these visitors and help them get their gift on time! <br /> <br /> The first thing to research is who were these last-minute shoppers last year? If you had goals or e-commerce tracking installed back then, shrink your date range from December 18th, 2010 to December 24th, 2010. Next, select the “Visits with Transactions” default advanced segment:<br /> <br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh33XAnaW9eQrjJ9McqHEXGcY4Iiivne2kkfeu6DNRwOp1_CvurRdbw96gHOrsssTVdrSJQNmrKz3nw0bgGiqsDrNUKw2n2mEu4RU3v4im0kJ2sXsLXokEVFzor_ymwDS35jMlYeQ/s1600/AS+x-mas+blog+post+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh33XAnaW9eQrjJ9McqHEXGcY4Iiivne2kkfeu6DNRwOp1_CvurRdbw96gHOrsssTVdrSJQNmrKz3nw0bgGiqsDrNUKw2n2mEu4RU3v4im0kJ2sXsLXokEVFzor_ymwDS35jMlYeQ/s400/AS+x-mas+blog+post+1.png" width="400" /></a></center> <br /> <br /> <i>(if you don’t have e-commerce tracking, you may want to create a custom advanced segment like this one: </i><br /> <br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC51C7uG09iRJhzA61K1yHbr9IfuYs0pZAiwm3m5rF4quVSpAgbJemANBEPNrZxo90kfJMLH6qyz1Omg9I2wSaHdPIOe4kiG_SaG12TdGCXPKBItnTPEGP42ZP1wkc3xP0k4xdzA/s1600/AS+x-mas+blog+post+2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="36" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC51C7uG09iRJhzA61K1yHbr9IfuYs0pZAiwm3m5rF4quVSpAgbJemANBEPNrZxo90kfJMLH6qyz1Omg9I2wSaHdPIOe4kiG_SaG12TdGCXPKBItnTPEGP42ZP1wkc3xP0k4xdzA/s400/AS+x-mas+blog+post+2.png" width="400" /></a></center> <i>where the goal# that you select is your most valuable goal). </i><br /> <br /> Then, go to the organic keywords report by navigating to <b>Traffic Sources > Search > Organic</b>. <br /> <br /> What keywords were these buyers searching on? Were there any good generic terms like “last minute gifts” or “gifts before christmas”? Were there any long-tail terms that are still relevant this year? If so, make sure you’re bidding on these terms in your paid search accounts so you get maximum coverage on keywords that brought in revenue last season. Also be sure to check out the paid search report to see if there were any converting paid keywords from last year that you have been missing this time around. <br /> <br /> <i>(Also try repeating this process for December 26th 2010 through January 1st 2011 to find trends during the post-Christmas week). </i><br /> <br /> Next, find out if there is any crossover between your online store and physical store. If you have a store locator for your physical stores (or that lists stores who sell your products), then create the following advanced segment:<br /> <br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXG2onqlyWHruPkspXSGPtgL_IbNeQ9ewi394JYwCRy9wW4y3ENzZBJI91PXIbqBns2u0gI-SQXVBksY_9dK2kxXdCjJC54mg4pcqrHp3ve5hHndTn_2O_JEmR55afbbK11HAOOQ/s1600/AS+x-mas+blog+post+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="27" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXG2onqlyWHruPkspXSGPtgL_IbNeQ9ewi394JYwCRy9wW4y3ENzZBJI91PXIbqBns2u0gI-SQXVBksY_9dK2kxXdCjJC54mg4pcqrHp3ve5hHndTn_2O_JEmR55afbbK11HAOOQ/s400/AS+x-mas+blog+post+3.png" width="400" /></a></center><br /> With this segment applied, shrink your date range to the past seven days and go to the Pages report (under <b>Content > Site Content</b>) to cross-list those products against any that are out of stock (one reason why they could be checking for stores). Then, call around to make sure the physical locations have the items that these visitors are searching for. <br /> <br /> If you only sell products online, then create similar advanced segments to the one above for people who visit your most popular holiday promotional pages. Then, go to the Pages report to see what other products those visitors are viewing (and the transactions report to see what people are buying) and feature that content on the landing page to make it easy to find! <br /> <br /> One more advanced segment tip for you: It’s estimated that half of online shoppers will use their mobile phone while shopping this year. This could be to locate stores, find better deals, or find coupons. This connection to shopping in the physical world will be critical for these final seven days, when shipping costs are high. <br /> <br /> Check your AdWords report, and make sure you try out the new “non-mobile”, “high-end mobile” and “tablet” default segments. <br /> <br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmtcKdhP8PLjaz3NpuWHTcdJgKiBD0r6PGbN-x6Ewh7e_uMrytzd2LfZSkOD4M_ES8E4nKK2TBNYj4r_xODSHMmwVe6OibFsxuT04n2KEuLBvYqttH171Uu7ZP4a5vETh9MtLGqQ/s1600/AS+x-mas+blog+post+4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmtcKdhP8PLjaz3NpuWHTcdJgKiBD0r6PGbN-x6Ewh7e_uMrytzd2LfZSkOD4M_ES8E4nKK2TBNYj4r_xODSHMmwVe6OibFsxuT04n2KEuLBvYqttH171Uu7ZP4a5vETh9MtLGqQ/s400/AS+x-mas+blog+post+4.png" width="400" /></a></center> <br /> <br /> You might be surprised at how your paid traffic behaves differently, so be sure to consider the device when running analysis and set up goals that make sense for them!<br /> <br /> Happy analyzing and happy holidays! <br /> <br /> <span class="byline-author">Posted by Jesse Nichols, Google Analytics team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> With only a week before the holiday gift season is over, it’s time to shut down your online ads and turn off the lights at your e-store, right? Not so fast, not if you want to ride the final shopping wave! <br /> <br /> Holiday shoppers are still out in full force, and “dollars per buyer” are <a href="http://www.comscore.com/por/layout/set/popup/Press_Events/Press_Releases/2011/12/U.S._Online_Holiday_Spending_Approaches_20_Billion_for_First_34_Days" target="_blank">up 12% this year</a>, so you’re likely to get even more bang for your advertising buck. Since Christmas is on a Sunday this year, that means last-minute gift-givers could be shopping up until Thursday the 22nd if you offer 2-day shipping. However, you also have visitors looking for physical stores where they can buy your product, and (if you offer it) those willing to “pick up in store”. <br /> <br /> With <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033017" target="_blank">Advanced Segments</a>, you can find these visitors and help them get their gift on time! <br /> <br /> The first thing to research is who were these last-minute shoppers last year? If you had goals or e-commerce tracking installed back then, shrink your date range from December 18th, 2010 to December 24th, 2010. Next, select the “Visits with Transactions” default advanced segment:<br /> <br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh33XAnaW9eQrjJ9McqHEXGcY4Iiivne2kkfeu6DNRwOp1_CvurRdbw96gHOrsssTVdrSJQNmrKz3nw0bgGiqsDrNUKw2n2mEu4RU3v4im0kJ2sXsLXokEVFzor_ymwDS35jMlYeQ/s1600/AS+x-mas+blog+post+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh33XAnaW9eQrjJ9McqHEXGcY4Iiivne2kkfeu6DNRwOp1_CvurRdbw96gHOrsssTVdrSJQNmrKz3nw0bgGiqsDrNUKw2n2mEu4RU3v4im0kJ2sXsLXokEVFzor_ymwDS35jMlYeQ/s400/AS+x-mas+blog+post+1.png" width="400" /></a></center> <br /> <br /> <i>(if you don’t have e-commerce tracking, you may want to create a custom advanced segment like this one: </i><br /> <br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC51C7uG09iRJhzA61K1yHbr9IfuYs0pZAiwm3m5rF4quVSpAgbJemANBEPNrZxo90kfJMLH6qyz1Omg9I2wSaHdPIOe4kiG_SaG12TdGCXPKBItnTPEGP42ZP1wkc3xP0k4xdzA/s1600/AS+x-mas+blog+post+2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="36" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC51C7uG09iRJhzA61K1yHbr9IfuYs0pZAiwm3m5rF4quVSpAgbJemANBEPNrZxo90kfJMLH6qyz1Omg9I2wSaHdPIOe4kiG_SaG12TdGCXPKBItnTPEGP42ZP1wkc3xP0k4xdzA/s400/AS+x-mas+blog+post+2.png" width="400" /></a></center> <i>where the goal# that you select is your most valuable goal). </i><br /> <br /> Then, go to the organic keywords report by navigating to <b>Traffic Sources > Search > Organic</b>. <br /> <br /> What keywords were these buyers searching on? Were there any good generic terms like “last minute gifts” or “gifts before christmas”? Were there any long-tail terms that are still relevant this year? If so, make sure you’re bidding on these terms in your paid search accounts so you get maximum coverage on keywords that brought in revenue last season. Also be sure to check out the paid search report to see if there were any converting paid keywords from last year that you have been missing this time around. <br /> <br /> <i>(Also try repeating this process for December 26th 2010 through January 1st 2011 to find trends during the post-Christmas week). </i><br /> <br /> Next, find out if there is any crossover between your online store and physical store. If you have a store locator for your physical stores (or that lists stores who sell your products), then create the following advanced segment:<br /> <br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXG2onqlyWHruPkspXSGPtgL_IbNeQ9ewi394JYwCRy9wW4y3ENzZBJI91PXIbqBns2u0gI-SQXVBksY_9dK2kxXdCjJC54mg4pcqrHp3ve5hHndTn_2O_JEmR55afbbK11HAOOQ/s1600/AS+x-mas+blog+post+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="27" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXG2onqlyWHruPkspXSGPtgL_IbNeQ9ewi394JYwCRy9wW4y3ENzZBJI91PXIbqBns2u0gI-SQXVBksY_9dK2kxXdCjJC54mg4pcqrHp3ve5hHndTn_2O_JEmR55afbbK11HAOOQ/s400/AS+x-mas+blog+post+3.png" width="400" /></a></center><br /> With this segment applied, shrink your date range to the past seven days and go to the Pages report (under <b>Content > Site Content</b>) to cross-list those products against any that are out of stock (one reason why they could be checking for stores). Then, call around to make sure the physical locations have the items that these visitors are searching for. <br /> <br /> If you only sell products online, then create similar advanced segments to the one above for people who visit your most popular holiday promotional pages. Then, go to the Pages report to see what other products those visitors are viewing (and the transactions report to see what people are buying) and feature that content on the landing page to make it easy to find! <br /> <br /> One more advanced segment tip for you: It’s estimated that half of online shoppers will use their mobile phone while shopping this year. This could be to locate stores, find better deals, or find coupons. This connection to shopping in the physical world will be critical for these final seven days, when shipping costs are high. <br /> <br /> Check your AdWords report, and make sure you try out the new “non-mobile”, “high-end mobile” and “tablet” default segments. <br /> <br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmtcKdhP8PLjaz3NpuWHTcdJgKiBD0r6PGbN-x6Ewh7e_uMrytzd2LfZSkOD4M_ES8E4nKK2TBNYj4r_xODSHMmwVe6OibFsxuT04n2KEuLBvYqttH171Uu7ZP4a5vETh9MtLGqQ/s1600/AS+x-mas+blog+post+4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmtcKdhP8PLjaz3NpuWHTcdJgKiBD0r6PGbN-x6Ewh7e_uMrytzd2LfZSkOD4M_ES8E4nKK2TBNYj4r_xODSHMmwVe6OibFsxuT04n2KEuLBvYqttH171Uu7ZP4a5vETh9MtLGqQ/s400/AS+x-mas+blog+post+4.png" width="400" /></a></center> <br /> <br /> You might be surprised at how your paid traffic behaves differently, so be sure to consider the device when running analysis and set up goals that make sense for them!<br /> <br /> Happy analyzing and happy holidays! <br /> <br /> <span class="byline-author">Posted by Jesse Nichols, Google Analytics team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/12/advanced-segments-for-holiday-campaigns.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Advanced Segments for Holiday campaigns&url=https://analytics.googleblog.com/2011/12/advanced-segments-for-holiday-campaigns.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/12/advanced-segments-for-holiday-campaigns.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7118144168497706559' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/12/sankey-diagrams-and-flow-over-hundred.html' itemprop='url' title='Sankey Diagrams and Flow: Over A Hundred Years of Innovation'> Sankey Diagrams and Flow: Over A Hundred Years of Innovation </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 20, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> From our initial limited release of <a href="http://analytics.blogspot.com/2011/10/introducing-flow-visualization.html" target="_blank">Flow Visualization</a> in October to our recent release to all customers, we have received a lot of positive feedback from our customers. The idea of using <a href="http://en.wikipedia.org/wiki/Sankey_diagram" target="_blank">Sankey diagrams</a> and applying them to traffic through a website seems to resonate with you. Thank you! We’ve heard all your suggestions and we’re busy cooking up great stuff in our labs for you. Stay tuned....<br /> <br /> But, this post is about the other fellow innovators in graph visualization and the different ways that Sankey diagrams have influenced their research. Since Google has a deep and treasured relationship as part of the research community, we wanted to recognize their work to make it easy to understand vast quantities of data.<br /> <br /> Many of us draw our inspiration from <a href="http://en.wikipedia.org/wiki/Charles_Joseph_Minard" target="_blank">Charles Minnard’s</a> 1869 work, epitomized by his diagram of Napolean’s March to Russia. Edward Tufte, who is well-known for his popular visualization books, calls Minnard’s work as “... probably the best statistical graphic ever drawn.”<br /> <br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtfwFVrVuLgwANuO7tF2mK5wRuj5i0tp8e27Gt3TlpRFOkcr4qT5BhbC5FX84ti-ygdyYsDKEBSzOL3ChnOAM60AIUCkryiJSBUBAZoZmQ4bIbm-2wyNiF6MQ2u9TEa9jLBhCsGw/s1600/napolean.march.russia.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtfwFVrVuLgwANuO7tF2mK5wRuj5i0tp8e27Gt3TlpRFOkcr4qT5BhbC5FX84ti-ygdyYsDKEBSzOL3ChnOAM60AIUCkryiJSBUBAZoZmQ4bIbm-2wyNiF6MQ2u9TEa9jLBhCsGw/s400/napolean.march.russia.gif" width="400" /></a></center> <br /> It is truly amazing that this one visualization can show so many insights. Some of our colleagues even wrote in to tell us about their research:<br /> <ul> <li>Network flow - <a href="http://octavia.zoology.washington.edu/publications/working/RosvallAndBergstrom09_supplement.pdf" target="_blank">structural changes</a> via <a href="http://en.wikipedia.org/wiki/Alluvial_diagram" target="_blank">alluvial diagrams</a></li> <li>Flow of Energy - <a href="http://www.sankey-diagrams.com/sankey-use-in-energy-management/" target="_blank">energy management</a> and <a href="http://www.sankey-diagrams.com/comparing-power-plant-efficiency/" target="_blank">power plant efficiency</a></li> <li>Flow of Traffic - <a href="http://www.sankey-diagrams.com/transport-sankey-diagram/" target="_blank">transport analysis</a> and <a href="http://www.sankey-diagrams.com/worldcup-2010-final-sankey/" target="_blank">tournament analysis (ex. 2010 FIFA World Cup!)</a></li> <li>Flow of Wealth - <a href="http://www.sankey-diagrams.com/follow-the-money-sankey-diagram/" target="_blank">money flow</a>, <a href="http://www.sankey-diagrams.com/visualizing-social-conditions/" target="_blank">social conditions</a>, and <a href="http://www.sankey-diagrams.com/trefis-sankey-style-visualization/" target="_blank">stock price modeling</a></li> </ul> (Over 170 other examples of Sankey Diagram applications can be found here: <a href="http://www.sankey-diagrams.com/" target="_blank">http://www.sankey-diagrams.com/</a>)<br /> <br /> If you haven’t seen the Flow Visualization reports yet, please login to your GA account and check out the <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1709395&topic=1709360&ctx=topic" target="_blank">Visitors Flow</a> and <a href="http://support.google.com/analytics/bin/answer.py?hl=en&topic=1649581&answer=1649669" target="_blank">Goal Flow</a> reports. We hope you find them elegantly powerful.<br /> <br /> Our hats are off to fellow visualizers - let’s make visualizing data easy!<br /> <br /> <span class="byline-author">Posted by Phil Mui, Google Analytics team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> From our initial limited release of <a href="http://analytics.blogspot.com/2011/10/introducing-flow-visualization.html" target="_blank">Flow Visualization</a> in October to our recent release to all customers, we have received a lot of positive feedback from our customers. The idea of using <a href="http://en.wikipedia.org/wiki/Sankey_diagram" target="_blank">Sankey diagrams</a> and applying them to traffic through a website seems to resonate with you. Thank you! We’ve heard all your suggestions and we’re busy cooking up great stuff in our labs for you. Stay tuned....<br /> <br /> But, this post is about the other fellow innovators in graph visualization and the different ways that Sankey diagrams have influenced their research. Since Google has a deep and treasured relationship as part of the research community, we wanted to recognize their work to make it easy to understand vast quantities of data.<br /> <br /> Many of us draw our inspiration from <a href="http://en.wikipedia.org/wiki/Charles_Joseph_Minard" target="_blank">Charles Minnard’s</a> 1869 work, epitomized by his diagram of Napolean’s March to Russia. Edward Tufte, who is well-known for his popular visualization books, calls Minnard’s work as “... probably the best statistical graphic ever drawn.”<br /> <br /> <br /> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtfwFVrVuLgwANuO7tF2mK5wRuj5i0tp8e27Gt3TlpRFOkcr4qT5BhbC5FX84ti-ygdyYsDKEBSzOL3ChnOAM60AIUCkryiJSBUBAZoZmQ4bIbm-2wyNiF6MQ2u9TEa9jLBhCsGw/s1600/napolean.march.russia.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtfwFVrVuLgwANuO7tF2mK5wRuj5i0tp8e27Gt3TlpRFOkcr4qT5BhbC5FX84ti-ygdyYsDKEBSzOL3ChnOAM60AIUCkryiJSBUBAZoZmQ4bIbm-2wyNiF6MQ2u9TEa9jLBhCsGw/s400/napolean.march.russia.gif" width="400" /></a></center> <br /> It is truly amazing that this one visualization can show so many insights. Some of our colleagues even wrote in to tell us about their research:<br /> <ul> <li>Network flow - <a href="http://octavia.zoology.washington.edu/publications/working/RosvallAndBergstrom09_supplement.pdf" target="_blank">structural changes</a> via <a href="http://en.wikipedia.org/wiki/Alluvial_diagram" target="_blank">alluvial diagrams</a></li> <li>Flow of Energy - <a href="http://www.sankey-diagrams.com/sankey-use-in-energy-management/" target="_blank">energy management</a> and <a href="http://www.sankey-diagrams.com/comparing-power-plant-efficiency/" target="_blank">power plant efficiency</a></li> <li>Flow of Traffic - <a href="http://www.sankey-diagrams.com/transport-sankey-diagram/" target="_blank">transport analysis</a> and <a href="http://www.sankey-diagrams.com/worldcup-2010-final-sankey/" target="_blank">tournament analysis (ex. 2010 FIFA World Cup!)</a></li> <li>Flow of Wealth - <a href="http://www.sankey-diagrams.com/follow-the-money-sankey-diagram/" target="_blank">money flow</a>, <a href="http://www.sankey-diagrams.com/visualizing-social-conditions/" target="_blank">social conditions</a>, and <a href="http://www.sankey-diagrams.com/trefis-sankey-style-visualization/" target="_blank">stock price modeling</a></li> </ul> (Over 170 other examples of Sankey Diagram applications can be found here: <a href="http://www.sankey-diagrams.com/" target="_blank">http://www.sankey-diagrams.com/</a>)<br /> <br /> If you haven’t seen the Flow Visualization reports yet, please login to your GA account and check out the <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1709395&topic=1709360&ctx=topic" target="_blank">Visitors Flow</a> and <a href="http://support.google.com/analytics/bin/answer.py?hl=en&topic=1649581&answer=1649669" target="_blank">Goal Flow</a> reports. We hope you find them elegantly powerful.<br /> <br /> Our hats are off to fellow visualizers - let’s make visualizing data easy!<br /> <br /> <span class="byline-author">Posted by Phil Mui, Google Analytics team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/12/sankey-diagrams-and-flow-over-hundred.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Sankey Diagrams and Flow: Over A Hundred Years of Innovation&url=https://analytics.googleblog.com/2011/12/sankey-diagrams-and-flow-over-hundred.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/12/sankey-diagrams-and-flow-over-hundred.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='552990427356160576' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/12/updating-analytics-iq-course-and-exam.html' itemprop='url' title='Updating the Analytics IQ Course and Exam'> Updating the Analytics IQ Course and Exam </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 16, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8049Xj4Fl-yLPiMMQ9rGST3AnNgqyBZVX53q-eZpvmj52VUcVTX8nxfSQ3x-_yLezCM4NanRN7FQZ-l06g3vc6zw-9kKngmApkoL-Rqmx_J4YHh0aI1UePYXvSyEbwDa_-Tej/s1600/IQ.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5686797637855751298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8049Xj4Fl-yLPiMMQ9rGST3AnNgqyBZVX53q-eZpvmj52VUcVTX8nxfSQ3x-_yLezCM4NanRN7FQZ-l06g3vc6zw-9kKngmApkoL-Rqmx_J4YHh0aI1UePYXvSyEbwDa_-Tej/s400/IQ.jpg" style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 400px; height: 120px;" /></a><br /><br /><p><br />Today, we updated the <a href="//google.com/analytics/iq">Google Analytics IQ course</a>, available at <a href="//google.com/analytics/iq">google.com/analytics/iq</a>, to reflect the new version of Google Analytics. An updated exam will appear during the first week of January. If you’re already in the middle of studying and plan to take the exam in December, you may wish to continue using the <a href="http://conversionuniversity.com/">old version</a> of the course, which will remain available at ConversionUniversity.com for one more week. After that, ConversionUniversity.com will host the new course.</p><p>So, what’s been updated? If you’ve been practicing with the old version of Google Analytics, you’ll find that most of the knowledge you’ve acquired will be valid and useful for the new exam. But, it’s a good idea to familiarize yourself with the new version and start using it.</p><p>Specifically, you should</p><ul><li>understand accounts, web properties, and profiles in the new Google Analytics,</li><li>know the goal types and when to use each type,</li><li>understand the concepts of “metric” and “dimension”,</li><li>be aware of new Google Analytics capabilities and reports. (Try reviewing recent posts on this blog to make sure you’re up to speed.)</li></ul><p>We hope you enjoy the updated online course and best of luck on the exam!</p><p>Posted by Alden DeSoto, Google Analytics Team</p> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8049Xj4Fl-yLPiMMQ9rGST3AnNgqyBZVX53q-eZpvmj52VUcVTX8nxfSQ3x-_yLezCM4NanRN7FQZ-l06g3vc6zw-9kKngmApkoL-Rqmx_J4YHh0aI1UePYXvSyEbwDa_-Tej/s1600/IQ.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5686797637855751298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8049Xj4Fl-yLPiMMQ9rGST3AnNgqyBZVX53q-eZpvmj52VUcVTX8nxfSQ3x-_yLezCM4NanRN7FQZ-l06g3vc6zw-9kKngmApkoL-Rqmx_J4YHh0aI1UePYXvSyEbwDa_-Tej/s400/IQ.jpg" style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 400px; height: 120px;" /></a><br /><br /><p><br />Today, we updated the <a href="//google.com/analytics/iq">Google Analytics IQ course</a>, available at <a href="//google.com/analytics/iq">google.com/analytics/iq</a>, to reflect the new version of Google Analytics. An updated exam will appear during the first week of January. If you’re already in the middle of studying and plan to take the exam in December, you may wish to continue using the <a href="http://conversionuniversity.com/">old version</a> of the course, which will remain available at ConversionUniversity.com for one more week. After that, ConversionUniversity.com will host the new course.</p><p>So, what’s been updated? If you’ve been practicing with the old version of Google Analytics, you’ll find that most of the knowledge you’ve acquired will be valid and useful for the new exam. But, it’s a good idea to familiarize yourself with the new version and start using it.</p><p>Specifically, you should</p><ul><li>understand accounts, web properties, and profiles in the new Google Analytics,</li><li>know the goal types and when to use each type,</li><li>understand the concepts of “metric” and “dimension”,</li><li>be aware of new Google Analytics capabilities and reports. (Try reviewing recent posts on this blog to make sure you’re up to speed.)</li></ul><p>We hope you enjoy the updated online course and best of luck on the exam!</p><p>Posted by Alden DeSoto, Google Analytics Team</p> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/12/updating-analytics-iq-course-and-exam.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Updating the Analytics IQ Course and Exam&url=https://analytics.googleblog.com/2011/12/updating-analytics-iq-course-and-exam.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/12/updating-analytics-iq-course-and-exam.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8044297640607792486' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/12/power-of-visualization-with-google.html' itemprop='url' title='The power of visualization with the Google Analytics API and Google Earth'> The power of visualization with the Google Analytics API and Google Earth </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 15, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <br /> Does your organization have several websites, each serving a particular geographic region? If so you know how challenging it is to analyze the data across these regions in a meaningful way.<br /> <br /> Visualizations can help, but they can be difficult to design. <a href="http://www.newlandcommunities.com/">Newland communities</a>, a developer of residential and urban home communities, manages numerous web properties for each community and is no stranger to these challenges. To address them, Newland used the query tool from <a href="http://www.shufflepoint.com/">ShufflePoint</a>. The tool enabled the combination of data from <a href="//www.google.com/analytics/#utm_source=gablog&utm_medium=blog&utm_content=partner_app&utm_campaign=api">Google Analytics</a> and <a href="//www.google.com/earth/#utm_source=gablog&utm_medium=blog&utm_content=partner_app&utm_campaign=api">Google Earth</a>, allowing Newland to visualize the data in new ways. <br /> <br /> ShufflePoint implemented a pilot project after discussing the idea with <a href="http://www.chiefingredient.com/">Chief Ingredient</a> and their client Newland Communities. Their goal: deal with some of the problems associated with clarifying large amounts of data in a visually appealing manner. The outcome of the project was an integration of Google Analytics data with Google Earth.<br /> <br /> Using the <a href="//goo.gl/e8cQX">Google Analytics API</a>, the ShufflePoint query tool extracts metrics by location from Google Analytics for multiple Newland Communities web properties and creates static and time-animated geographic representations (using <a href="http://code.google.com/apis/kml/">KML</a>) viewable in Google Earth. The mashup provides advanced visual reporting on location based campaigns, showing their effect on pageviews, and highlighting any anomalies requiring further investigation. Additionally, the visualization is a great fit for promotional videos, or digital signage needs. <br /> <br /> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/dEPVyD07EKk?rel=0" width="560"></iframe> <br /> <br /> “ShufflePoint uses almost every feature and capability of the Google Analytics API. The API has all of the characteristics that a developer could hope for, including great performance, correct semantics, OAuth for authentication, and good community support. The Google Earth based application has given ShufflePoint recognition for doing innovative and challenging things with Google Analytics. This has been beneficial for promoting ShufflePoint’s offerings.” Chris Harrington, CTO<br /> <br /> The ShufflePoint application can be found through the <a href="//www.google.com/analytics/apps/about?app_id=32001&utm_source=gablog&utm_medium=blog&utm_content=partner_app&utm_campaign=api">Google Analytics App Gallery</a> and from the <a href="http://www.shufflepoint.com/">ShufflePoint</a> website.<br /> <br /> If you’re interested in developing solutions for the Google Analytics platform, visit <a href="//goo.gl/e8cQX">Google Analytics Developer Program</a>.<br /> <br /> Posted by Pete Frisella, Google Analytics API Team<br /> <br /> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <br /> Does your organization have several websites, each serving a particular geographic region? If so you know how challenging it is to analyze the data across these regions in a meaningful way.<br /> <br /> Visualizations can help, but they can be difficult to design. <a href="http://www.newlandcommunities.com/">Newland communities</a>, a developer of residential and urban home communities, manages numerous web properties for each community and is no stranger to these challenges. To address them, Newland used the query tool from <a href="http://www.shufflepoint.com/">ShufflePoint</a>. The tool enabled the combination of data from <a href="//www.google.com/analytics/#utm_source=gablog&utm_medium=blog&utm_content=partner_app&utm_campaign=api">Google Analytics</a> and <a href="//www.google.com/earth/#utm_source=gablog&utm_medium=blog&utm_content=partner_app&utm_campaign=api">Google Earth</a>, allowing Newland to visualize the data in new ways. <br /> <br /> ShufflePoint implemented a pilot project after discussing the idea with <a href="http://www.chiefingredient.com/">Chief Ingredient</a> and their client Newland Communities. Their goal: deal with some of the problems associated with clarifying large amounts of data in a visually appealing manner. The outcome of the project was an integration of Google Analytics data with Google Earth.<br /> <br /> Using the <a href="//goo.gl/e8cQX">Google Analytics API</a>, the ShufflePoint query tool extracts metrics by location from Google Analytics for multiple Newland Communities web properties and creates static and time-animated geographic representations (using <a href="http://code.google.com/apis/kml/">KML</a>) viewable in Google Earth. The mashup provides advanced visual reporting on location based campaigns, showing their effect on pageviews, and highlighting any anomalies requiring further investigation. Additionally, the visualization is a great fit for promotional videos, or digital signage needs. <br /> <br /> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/dEPVyD07EKk?rel=0" width="560"></iframe> <br /> <br /> “ShufflePoint uses almost every feature and capability of the Google Analytics API. The API has all of the characteristics that a developer could hope for, including great performance, correct semantics, OAuth for authentication, and good community support. The Google Earth based application has given ShufflePoint recognition for doing innovative and challenging things with Google Analytics. This has been beneficial for promoting ShufflePoint’s offerings.” Chris Harrington, CTO<br /> <br /> The ShufflePoint application can be found through the <a href="//www.google.com/analytics/apps/about?app_id=32001&utm_source=gablog&utm_medium=blog&utm_content=partner_app&utm_campaign=api">Google Analytics App Gallery</a> and from the <a href="http://www.shufflepoint.com/">ShufflePoint</a> website.<br /> <br /> If you’re interested in developing solutions for the Google Analytics platform, visit <a href="//goo.gl/e8cQX">Google Analytics Developer Program</a>.<br /> <br /> Posted by Pete Frisella, Google Analytics API Team<br /> <br /> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/12/power-of-visualization-with-google.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:The power of visualization with the Google Analytics API and Google Earth&url=https://analytics.googleblog.com/2011/12/power-of-visualization-with-google.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/12/power-of-visualization-with-google.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7409637826100122285' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/12/greater-insights-from-site-speed-report.html' itemprop='url' title='Greater insights from the Site Speed report - Technical section'> Greater insights from the Site Speed report - Technical section </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 14, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Speed is an important part of the users experience of your website and is a key way to understand and improve your site performance. So we’re happy to extend the <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=2383341" target="_blank">Site Speed report</a> with more metrics in Google Analytics to help site owners improve performance.<br /> <br /> <b>So what’s new?</b><br /> In the Site Speed report we’re exposing a new set of metrics available in the “Technical” section that can be found in each one of the Site Speed tabs (<b>Explorer</b>, <b>Performance</b>, and <b>Map Overlay</b>).<br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibQqAzPH8-J6aYR9EeSD6jFc6_n7i46QVYSALyINHKY8Y-xYtu503x-VC-21e-GRNozHWPzDKIWNvptBYScksEXzABfhO6BO1KJSi6DiwY6jpO7Ecx0IH2QSkVz5NuPJmyb07P/s1600/Site_speed_technical_report.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="315" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibQqAzPH8-J6aYR9EeSD6jFc6_n7i46QVYSALyINHKY8Y-xYtu503x-VC-21e-GRNozHWPzDKIWNvptBYScksEXzABfhO6BO1KJSi6DiwY6jpO7Ecx0IH2QSkVz5NuPJmyb07P/s320/Site_speed_technical_report.png" width="320" /></a><br /> <i>   Where to access the Site Speed Technical section </i><br /> <i><br /> </i><br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6CDHVy48ZAmHe_nGZgteUwzFydzhwroYf0J7ykIqYTssZ9hdX_xGWZ3BpjZMllUj4YXeYySInMHmLfmXi2qX4SJbYUg-1acDx3p8FxER4wNTBtUCnm2H8o7JkwgdIgMKj7Y3u/s1600/SiteSpeed_Technical_Report.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6CDHVy48ZAmHe_nGZgteUwzFydzhwroYf0J7ykIqYTssZ9hdX_xGWZ3BpjZMllUj4YXeYySInMHmLfmXi2qX4SJbYUg-1acDx3p8FxER4wNTBtUCnm2H8o7JkwgdIgMKj7Y3u/s400/SiteSpeed_Technical_Report.png" width="400" /></a><br /> <i>   Site Speed with Technical section metrics overlayed</i><br /> <br /> <b>What are the new metrics and what you can do with them?</b><br /> The Technical section of the <b>Explorer</b> and <b>Map Overlay</b> tabs provides details on the network and server metrics. Similarly, the additional sections of the <b>Performance</b> tab shows summaries for each of these metrics. These network and server metrics are one component of <b>Avg. Page Load Time</b>; the other component is browser time, i.e., the browser overhead for parsing and executing the JavaScript, rendering the page and other overheads such as fetching additional resources (scripts/stylesheets/images).<br /> <br /> In addition to Avg. Page Load Time, the Site Speed report displays the following network and server metrics in the Technical sections:<br /> <ul><li><b>Avg. Redirection Time</b> - the time spent in redirection before fetching this page. If there are no redirects, the value for this metric is expected to be 0.</li> <li><b>Avg. Domain Lookup Time</b> - the average amount of time spent in DNS lookup for this page.</li> <li><b>Avg. Server Connection Time</b> - the time needed for the user to connect to your server.</li> <li><b>Avg. Server Response Time</b> - the time for your server to respond to a user request, including the network time from the user’s location to your server.</li> <li><b>Avg. Page Download Time</b> - the time to download your page.</li> </ul><div style="background-color: transparent;"><b id="internal-source-marker_0.599295501364395"><img height="241" src="https://lh6.googleusercontent.com/TIeNyPrCmsXqyE3-AtbTRFXHSKO3FrEYj1NHjCYOU7oZxh-lfXnSyMUv9LL1elKr7XY3b3L0SBB5Tp6lgNYr4yiJOqoFPVa-xx7XEo3Yz3PuZA2bEDY" width="400" /></b></div><div style="background-color: transparent;"><div style="background-color: transparent;">If you notice that some of the metrics are higher than expected, review your site operations and test if changes lead to improvements. For example, if you notice that Avg. Domain Lookup Time is high, you might want to change your DNS provider. A high Server Connection Time, on the other hand, is a metric that you might not be able to reduce. </div><div style="background-color: transparent;"><br /> </div><div style="background-color: transparent;">To most significantly increase your website’s speed, evaluate your Site Speed report for metrics that have the largest values and target those for improvement. Below is a list of actions that you can take to help solve issues with each of these metrics: </div><div style="background-color: transparent;"><ul><li>High Avg. Redirection Time - analyze whether the redirects are necessary. Also check sources to see if a specific referrer is causing high redirect latency.</li> <li>High Avg. Domain Lookup Time - consider changing DNS provider that provides consistent and lower response times.</li> <li>High Avg. Server Response Time - reduce backend processing time or place a server closer to users.</li> <li>High Avg. Page Download Time - reduce your initial data size.</li> </ul></div><div style="background-color: transparent;">Looking for additional ways to improve your site speed? Be sure to view your site’s performance by browser type and Geo location. Your pages may need to be optimized to display faster on a specific browser or for a specific country. Visit the Map Overlay tab to gain insights by region and add “browser” as a secondary dimension to see the impact by browser. </div></div><br /> We hope you’ll gain insights into how your site performs for your users from this newly updated report and be able to use it to optimize your pages. <br /> <br /> Thanks,<br /> The Google Analytics Site Speed team <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Speed is an important part of the users experience of your website and is a key way to understand and improve your site performance. So we’re happy to extend the <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=2383341" target="_blank">Site Speed report</a> with more metrics in Google Analytics to help site owners improve performance.<br /> <br /> <b>So what’s new?</b><br /> In the Site Speed report we’re exposing a new set of metrics available in the “Technical” section that can be found in each one of the Site Speed tabs (<b>Explorer</b>, <b>Performance</b>, and <b>Map Overlay</b>).<br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibQqAzPH8-J6aYR9EeSD6jFc6_n7i46QVYSALyINHKY8Y-xYtu503x-VC-21e-GRNozHWPzDKIWNvptBYScksEXzABfhO6BO1KJSi6DiwY6jpO7Ecx0IH2QSkVz5NuPJmyb07P/s1600/Site_speed_technical_report.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="315" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibQqAzPH8-J6aYR9EeSD6jFc6_n7i46QVYSALyINHKY8Y-xYtu503x-VC-21e-GRNozHWPzDKIWNvptBYScksEXzABfhO6BO1KJSi6DiwY6jpO7Ecx0IH2QSkVz5NuPJmyb07P/s320/Site_speed_technical_report.png" width="320" /></a><br /> <i>   Where to access the Site Speed Technical section </i><br /> <i><br /> </i><br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6CDHVy48ZAmHe_nGZgteUwzFydzhwroYf0J7ykIqYTssZ9hdX_xGWZ3BpjZMllUj4YXeYySInMHmLfmXi2qX4SJbYUg-1acDx3p8FxER4wNTBtUCnm2H8o7JkwgdIgMKj7Y3u/s1600/SiteSpeed_Technical_Report.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6CDHVy48ZAmHe_nGZgteUwzFydzhwroYf0J7ykIqYTssZ9hdX_xGWZ3BpjZMllUj4YXeYySInMHmLfmXi2qX4SJbYUg-1acDx3p8FxER4wNTBtUCnm2H8o7JkwgdIgMKj7Y3u/s400/SiteSpeed_Technical_Report.png" width="400" /></a><br /> <i>   Site Speed with Technical section metrics overlayed</i><br /> <br /> <b>What are the new metrics and what you can do with them?</b><br /> The Technical section of the <b>Explorer</b> and <b>Map Overlay</b> tabs provides details on the network and server metrics. Similarly, the additional sections of the <b>Performance</b> tab shows summaries for each of these metrics. These network and server metrics are one component of <b>Avg. Page Load Time</b>; the other component is browser time, i.e., the browser overhead for parsing and executing the JavaScript, rendering the page and other overheads such as fetching additional resources (scripts/stylesheets/images).<br /> <br /> In addition to Avg. Page Load Time, the Site Speed report displays the following network and server metrics in the Technical sections:<br /> <ul><li><b>Avg. Redirection Time</b> - the time spent in redirection before fetching this page. If there are no redirects, the value for this metric is expected to be 0.</li> <li><b>Avg. Domain Lookup Time</b> - the average amount of time spent in DNS lookup for this page.</li> <li><b>Avg. Server Connection Time</b> - the time needed for the user to connect to your server.</li> <li><b>Avg. Server Response Time</b> - the time for your server to respond to a user request, including the network time from the user’s location to your server.</li> <li><b>Avg. Page Download Time</b> - the time to download your page.</li> </ul><div style="background-color: transparent;"><b id="internal-source-marker_0.599295501364395"><img height="241" src="https://lh6.googleusercontent.com/TIeNyPrCmsXqyE3-AtbTRFXHSKO3FrEYj1NHjCYOU7oZxh-lfXnSyMUv9LL1elKr7XY3b3L0SBB5Tp6lgNYr4yiJOqoFPVa-xx7XEo3Yz3PuZA2bEDY" width="400" /></b></div><div style="background-color: transparent;"><div style="background-color: transparent;">If you notice that some of the metrics are higher than expected, review your site operations and test if changes lead to improvements. For example, if you notice that Avg. Domain Lookup Time is high, you might want to change your DNS provider. A high Server Connection Time, on the other hand, is a metric that you might not be able to reduce. </div><div style="background-color: transparent;"><br /> </div><div style="background-color: transparent;">To most significantly increase your website’s speed, evaluate your Site Speed report for metrics that have the largest values and target those for improvement. Below is a list of actions that you can take to help solve issues with each of these metrics: </div><div style="background-color: transparent;"><ul><li>High Avg. Redirection Time - analyze whether the redirects are necessary. Also check sources to see if a specific referrer is causing high redirect latency.</li> <li>High Avg. Domain Lookup Time - consider changing DNS provider that provides consistent and lower response times.</li> <li>High Avg. Server Response Time - reduce backend processing time or place a server closer to users.</li> <li>High Avg. Page Download Time - reduce your initial data size.</li> </ul></div><div style="background-color: transparent;">Looking for additional ways to improve your site speed? Be sure to view your site’s performance by browser type and Geo location. Your pages may need to be optimized to display faster on a specific browser or for a specific country. Visit the Map Overlay tab to gain insights by region and add “browser” as a secondary dimension to see the impact by browser. </div></div><br /> We hope you’ll gain insights into how your site performs for your users from this newly updated report and be able to use it to optimize your pages. <br /> <br /> Thanks,<br /> The Google Analytics Site Speed team <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/12/greater-insights-from-site-speed-report.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Greater insights from the Site Speed report - Technical section&url=https://analytics.googleblog.com/2011/12/greater-insights-from-site-speed-report.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/12/greater-insights-from-site-speed-report.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='2778482310344069090' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/12/google-analytics-enhancements-for.html' itemprop='url' title='Google Analytics Enhancements for Mobile Apps'> Google Analytics Enhancements for Mobile Apps </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 13, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> November was a busy time in Google Analytics. In particular, the Mobile App Tracking Team has a few things to announce.<br /> <br /> <ul><li>EasyTracking Library - automatic session management, better integration with Google Analytics SDK</li> <li>Updated Google Analytics SDK - More reliable method for sending hits, Android Market referral issue fixed, available via the Android SDK manager</li> <li>More samples - new open source application aimed to help reduce the ramp up time for new developers who want to track their apps</li> </ul><br /> <b>EasyTracker Library</b><br /> We’ve created EasyTracker libraries for both iOS and Android.  The EasyTracker library will enable tracking of your application down to the Activity (or UIViewController for iOS) level with almost no coding required on your part.  See the ReadMe file and source code for details. These Libraries are intended for use with the standard Google Analytics SDKs and should make it very easy to add standard tracking to your applications.<br /> <br /> Another advantage to using the EasyTracker library is session management.  As many developers know, it’s not always easy to determine whether your application is active and when to start a new session.  The EasyTracker library handles this for you.  It will determine when your application has been put into the background and will start a new session automatically.<br /> <br /> The Android version of the Library not only provides for easy tracking, but also ensures that all calls to GoogleAnalyticsTracker are done off the main UI Thread.  Using this library should address responsiveness issues some Android developers have seen using the Google Analytics SDK.<br /> <br /> We’ve adapted the Android Notepad sample application to use the EasyTracker library, just to show you how easy it can be.<br /> <br /> You can find the libraries and sample applications at<br /> <a href="http://code.google.com/p/analytics-api-samples/">http://code.google.com/p/analytics-api-samples/</a>.  Check the <a href="http://code.google.com/p/analytics-api-samples/downloads/list" target="_blank">downloads</a> section for the libraries.  The source for the libraries is available in subversion as well.  Drill down into <a href="http://code.google.com/p/analytics-api-samples/source/browse/#svn%2Ftrunk%2Fsrc%2Ftracking%2Fmobile%2Fandroid%2FEasyTracker" target="_blank">trunk/src/tracking/mobile/android/EasyTracker</a> for Android and <a href="http://code.google.com/p/analytics-api-samples/source/browse/#svn%2Ftrunk%2Fsrc%2Ftracking%2Fmobile%2Fios%2FEasyTracker" target="_blank">trunk/src/tracking/mobile/ios/EasyTracker</a> for iOS.  The <a href="http://code.google.com/p/analytics-api-samples/source/browse/#svn%2Ftrunk%2Fsrc%2Ftracking%2Fmobile%2Fandroid%2FEasyTracker%2FExamples%2FNotePad" target="_blank">Notepad</a> sample application is there as well.  We’ve released them as open source and contributions to making them better are welcome.<br /> <br /> Check the ReadMe files in the libraries themselves for more information on how to use them.<br /> <br /> <b>New Versions of Google Analytics SDK for Android and iOS</b><br /> We’ve released version 1.4 for iOS and version 1.4.2 for Android.  The iOS version of the SDK has one new feature.  Both versions contain several bug fixes as well.  Read on for details.<br /> <br /> <b>iOS</b><br /> We’ve added a new method, dispatchSynchronously, that blocks while it dispatches hits.  It won’t return until the hits sent have either been acknowledged by the Google Analytics servers or the specified timeout period has elapsed.  This provides a more reliable method for sending hits before your application terminates or goes into the background.<br /> <br /> We’ve also addressed several memory leaks and crashes reported against the SDK. <br /> <br /> More details on the new version of the SDK can be found at <a href="http://code.google.com/apis/analytics/docs/mobile/ios.html">http://code.google.com/apis/analytics/docs/mobile/ios.html</a>.<br /> <br /> <b>Android</b><br /> The Android SDK will now handle referrals from the Android Market properly.  This applies to autotagging as well.<br /> <br /> We’ve fixed several other bugs in the Android SDK.  Check out the details at <a href="http://code.google.com/apis/analytics/docs/mobile/android.html">http://code.google.com/apis/analytics/docs/mobile/android.html</a>.<br /> <br /> Google Analytics SDK now available via the Android SDK Manager<br /> We’ve added the Google Analytics SDK to the Android SDK Manager.  You can download the latest versions using the Android SDK Manager instead of checking the website for updates.<br /> <br /> Of course, this only applies to the Android version of the SDK.<br /> <br /> <b>MobilePlayground</b><br /> We’ve released an open source application for both iOS and Android that exercises all the APIs for Google Analytics that are available to Mobile Application developers.  You can find them at <a href="http://code.google.com/p/analytics-api-samples/source/browse/#svn%2Ftrunk%2Fsrc%2Ftracking%2Fmobile" target="_blank">trunk/src/tracking/mobile</a>.<br /> <br /> <b>New Home for the Mobile Tracking Documentation</b><br /> The Mobile Tracking documentation has moved.  It now resides with the rest of the Google Analytics tracking documentation.  Check it out at <a href="http://code.google.com/apis/analytics/docs/mobile/overview.html">http://code.google.com/apis/analytics/docs/mobile/overview.html</a>.<br /> <br /> <b>Reporting Problems and Feature Requests</b><br /> We really value your feedback. If you are having problems with the SDKs, let us know by posting them on the Google Analytics issues website at <a href="http://code.google.com/p/analytics-issues/issues/list">http://code.google.com/p/analytics-issues/issues/list</a>.  Use the component MobileTracking when entering an issue or looking through the list for issues already reported against the Mobile App SDKs.<br /> <br /> Please stay tuned for more exciting news regarding Mobile Application Tracking with Google Analytics.<br /> <br /> Jim Cotugno, Mobile Application Tracking Rockstar <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> November was a busy time in Google Analytics. In particular, the Mobile App Tracking Team has a few things to announce.<br /> <br /> <ul><li>EasyTracking Library - automatic session management, better integration with Google Analytics SDK</li> <li>Updated Google Analytics SDK - More reliable method for sending hits, Android Market referral issue fixed, available via the Android SDK manager</li> <li>More samples - new open source application aimed to help reduce the ramp up time for new developers who want to track their apps</li> </ul><br /> <b>EasyTracker Library</b><br /> We’ve created EasyTracker libraries for both iOS and Android.  The EasyTracker library will enable tracking of your application down to the Activity (or UIViewController for iOS) level with almost no coding required on your part.  See the ReadMe file and source code for details. These Libraries are intended for use with the standard Google Analytics SDKs and should make it very easy to add standard tracking to your applications.<br /> <br /> Another advantage to using the EasyTracker library is session management.  As many developers know, it’s not always easy to determine whether your application is active and when to start a new session.  The EasyTracker library handles this for you.  It will determine when your application has been put into the background and will start a new session automatically.<br /> <br /> The Android version of the Library not only provides for easy tracking, but also ensures that all calls to GoogleAnalyticsTracker are done off the main UI Thread.  Using this library should address responsiveness issues some Android developers have seen using the Google Analytics SDK.<br /> <br /> We’ve adapted the Android Notepad sample application to use the EasyTracker library, just to show you how easy it can be.<br /> <br /> You can find the libraries and sample applications at<br /> <a href="http://code.google.com/p/analytics-api-samples/">http://code.google.com/p/analytics-api-samples/</a>.  Check the <a href="http://code.google.com/p/analytics-api-samples/downloads/list" target="_blank">downloads</a> section for the libraries.  The source for the libraries is available in subversion as well.  Drill down into <a href="http://code.google.com/p/analytics-api-samples/source/browse/#svn%2Ftrunk%2Fsrc%2Ftracking%2Fmobile%2Fandroid%2FEasyTracker" target="_blank">trunk/src/tracking/mobile/android/EasyTracker</a> for Android and <a href="http://code.google.com/p/analytics-api-samples/source/browse/#svn%2Ftrunk%2Fsrc%2Ftracking%2Fmobile%2Fios%2FEasyTracker" target="_blank">trunk/src/tracking/mobile/ios/EasyTracker</a> for iOS.  The <a href="http://code.google.com/p/analytics-api-samples/source/browse/#svn%2Ftrunk%2Fsrc%2Ftracking%2Fmobile%2Fandroid%2FEasyTracker%2FExamples%2FNotePad" target="_blank">Notepad</a> sample application is there as well.  We’ve released them as open source and contributions to making them better are welcome.<br /> <br /> Check the ReadMe files in the libraries themselves for more information on how to use them.<br /> <br /> <b>New Versions of Google Analytics SDK for Android and iOS</b><br /> We’ve released version 1.4 for iOS and version 1.4.2 for Android.  The iOS version of the SDK has one new feature.  Both versions contain several bug fixes as well.  Read on for details.<br /> <br /> <b>iOS</b><br /> We’ve added a new method, dispatchSynchronously, that blocks while it dispatches hits.  It won’t return until the hits sent have either been acknowledged by the Google Analytics servers or the specified timeout period has elapsed.  This provides a more reliable method for sending hits before your application terminates or goes into the background.<br /> <br /> We’ve also addressed several memory leaks and crashes reported against the SDK. <br /> <br /> More details on the new version of the SDK can be found at <a href="http://code.google.com/apis/analytics/docs/mobile/ios.html">http://code.google.com/apis/analytics/docs/mobile/ios.html</a>.<br /> <br /> <b>Android</b><br /> The Android SDK will now handle referrals from the Android Market properly.  This applies to autotagging as well.<br /> <br /> We’ve fixed several other bugs in the Android SDK.  Check out the details at <a href="http://code.google.com/apis/analytics/docs/mobile/android.html">http://code.google.com/apis/analytics/docs/mobile/android.html</a>.<br /> <br /> Google Analytics SDK now available via the Android SDK Manager<br /> We’ve added the Google Analytics SDK to the Android SDK Manager.  You can download the latest versions using the Android SDK Manager instead of checking the website for updates.<br /> <br /> Of course, this only applies to the Android version of the SDK.<br /> <br /> <b>MobilePlayground</b><br /> We’ve released an open source application for both iOS and Android that exercises all the APIs for Google Analytics that are available to Mobile Application developers.  You can find them at <a href="http://code.google.com/p/analytics-api-samples/source/browse/#svn%2Ftrunk%2Fsrc%2Ftracking%2Fmobile" target="_blank">trunk/src/tracking/mobile</a>.<br /> <br /> <b>New Home for the Mobile Tracking Documentation</b><br /> The Mobile Tracking documentation has moved.  It now resides with the rest of the Google Analytics tracking documentation.  Check it out at <a href="http://code.google.com/apis/analytics/docs/mobile/overview.html">http://code.google.com/apis/analytics/docs/mobile/overview.html</a>.<br /> <br /> <b>Reporting Problems and Feature Requests</b><br /> We really value your feedback. If you are having problems with the SDKs, let us know by posting them on the Google Analytics issues website at <a href="http://code.google.com/p/analytics-issues/issues/list">http://code.google.com/p/analytics-issues/issues/list</a>.  Use the component MobileTracking when entering an issue or looking through the list for issues already reported against the Mobile App SDKs.<br /> <br /> Please stay tuned for more exciting news regarding Mobile Application Tracking with Google Analytics.<br /> <br /> Jim Cotugno, Mobile Application Tracking Rockstar <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/12/google-analytics-enhancements-for.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Google Analytics Enhancements for Mobile Apps&url=https://analytics.googleblog.com/2011/12/google-analytics-enhancements-for.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/12/google-analytics-enhancements-for.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7283610107344472171' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/12/privacystar-scales-android-business.html' itemprop='url' title='PrivacyStar scales Android business with AdMob & Google Analytics'> PrivacyStar scales Android business with AdMob & Google Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 13, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> With the rapid smartphone growth, it’s no surprise that consumers are downloading a huge number of apps--<a href="http://googleblog.blogspot.com/2011/12/10-billion-android-market-downloads-and.html" target="_blank">10 billion on Android</a> alone, as of last week. Many app developers are recognizing the opportunity to develop on Android, including <a href="http://www.privacystar.com/" target="_blank">PrivacyStar</a>, a small privacy services company offering smartphone users the ability to block unwanted calls from telemarketers via their mobile app. To help grow their business on Android, PrivacyStar looked to <a href="http://www.admob.com/#utm_medium=blog&utm_source=analytics&utm_campaign=casestudy" target="_blank">AdMob</a> to drive quality downloads of their app.<br /> <br /> PrivacyStar had used a variety of marketing channels to promote their app, including desktop display and television advertising. While successful, this initial acquisition strategy resulted in relatively high cost-per-acquisition (CPA), with downloads costing upwards of $5. Seeing the need to reach their audience while on specific smartphone devices and slash CPA, the PrivacyStar team decided to try in-app advertising across a number of mobile ad networks to drive users to download their app directly to their devices.<br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5nsIu2XhvUQhhyDyi1Tp4H9iheJNjC1bbVWlWMhCbBtMRRFF4krqDZOVG_uu5ICnRII8r54QhrSOnLGxyd40okrjSuPQJhfvpOc4alhnt8h7Qd0ntgDf6ryng5XFBx9RZy4D8/s1600/privacystar_blogpost.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="351" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5nsIu2XhvUQhhyDyi1Tp4H9iheJNjC1bbVWlWMhCbBtMRRFF4krqDZOVG_uu5ICnRII8r54QhrSOnLGxyd40okrjSuPQJhfvpOc4alhnt8h7Qd0ntgDf6ryng5XFBx9RZy4D8/s400/privacystar_blogpost.png" width="400" /></a><br /> <br /> AdMob was able to deliver and quickly become their most effective channel of advertising. Other mobile ad networks struggled to maintain a low CPA as they grew on Android inventory. The team then began optimizing their advertising within other mobile apps on the AdMob network—informed by data from <a href="//www.google.com/analytics/#utm_medium=blog&utm_source=gablog&utm_campaign=admobcasestudy" target="_blank">Google Analytics</a>. App placements were limited to particular app categories to focus their audience and placements that didn’t meet the aggressive CPM targets were excluded. Within a month of these optimizations, cost per acquisition fell to less than $2, a fraction of their initial acquisition cost. Additionally, the quality of downloads that AdMob drove were far superior, with more users upgrading to a monthly subscription.<br /> <br /> The success that PrivacyStar has achieved with AdMob and Google Analytics has them poised for continued growth on Android. For more details on PrivacyStar’s approach, check out the <a href="http://services.google.com/fh/files/blogs/AdMob_PrivacyStar_case_study.pdf" target="_blank">full case study</a>.<br /> <br /> <br /> - Eduardo Fenili, AdMob Sales Executive <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> With the rapid smartphone growth, it’s no surprise that consumers are downloading a huge number of apps--<a href="http://googleblog.blogspot.com/2011/12/10-billion-android-market-downloads-and.html" target="_blank">10 billion on Android</a> alone, as of last week. Many app developers are recognizing the opportunity to develop on Android, including <a href="http://www.privacystar.com/" target="_blank">PrivacyStar</a>, a small privacy services company offering smartphone users the ability to block unwanted calls from telemarketers via their mobile app. To help grow their business on Android, PrivacyStar looked to <a href="http://www.admob.com/#utm_medium=blog&utm_source=analytics&utm_campaign=casestudy" target="_blank">AdMob</a> to drive quality downloads of their app.<br /> <br /> PrivacyStar had used a variety of marketing channels to promote their app, including desktop display and television advertising. While successful, this initial acquisition strategy resulted in relatively high cost-per-acquisition (CPA), with downloads costing upwards of $5. Seeing the need to reach their audience while on specific smartphone devices and slash CPA, the PrivacyStar team decided to try in-app advertising across a number of mobile ad networks to drive users to download their app directly to their devices.<br /> <br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5nsIu2XhvUQhhyDyi1Tp4H9iheJNjC1bbVWlWMhCbBtMRRFF4krqDZOVG_uu5ICnRII8r54QhrSOnLGxyd40okrjSuPQJhfvpOc4alhnt8h7Qd0ntgDf6ryng5XFBx9RZy4D8/s1600/privacystar_blogpost.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="351" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5nsIu2XhvUQhhyDyi1Tp4H9iheJNjC1bbVWlWMhCbBtMRRFF4krqDZOVG_uu5ICnRII8r54QhrSOnLGxyd40okrjSuPQJhfvpOc4alhnt8h7Qd0ntgDf6ryng5XFBx9RZy4D8/s400/privacystar_blogpost.png" width="400" /></a><br /> <br /> AdMob was able to deliver and quickly become their most effective channel of advertising. Other mobile ad networks struggled to maintain a low CPA as they grew on Android inventory. The team then began optimizing their advertising within other mobile apps on the AdMob network—informed by data from <a href="//www.google.com/analytics/#utm_medium=blog&utm_source=gablog&utm_campaign=admobcasestudy" target="_blank">Google Analytics</a>. App placements were limited to particular app categories to focus their audience and placements that didn’t meet the aggressive CPM targets were excluded. Within a month of these optimizations, cost per acquisition fell to less than $2, a fraction of their initial acquisition cost. Additionally, the quality of downloads that AdMob drove were far superior, with more users upgrading to a monthly subscription.<br /> <br /> The success that PrivacyStar has achieved with AdMob and Google Analytics has them poised for continued growth on Android. For more details on PrivacyStar’s approach, check out the <a href="http://services.google.com/fh/files/blogs/AdMob_PrivacyStar_case_study.pdf" target="_blank">full case study</a>.<br /> <br /> <br /> - Eduardo Fenili, AdMob Sales Executive <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/12/privacystar-scales-android-business.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:PrivacyStar scales Android business with AdMob & Google Analytics&url=https://analytics.googleblog.com/2011/12/privacystar-scales-android-business.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/12/privacystar-scales-android-business.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='6609355651145691617' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/12/introducing-google-analytics-core.html' itemprop='url' title='Introducing the Google Analytics Core Reporting API'> Introducing the Google Analytics Core Reporting API </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 8, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Today we are announcing the new <a href="http://code.google.com/apis/analytics/docs/gdata/home.html">Google Analytics Core Reporting API</a> as a replacement for the Data Export API. This is the second phase in <a href="http://analytics.blogspot.com/2011/08/introducing-two-new-versions-of.html">a larger project</a> we started a couple months back to upgrade our APIs to new infrastructure.<br /> <br /> The Core Reporting API has two versions.<br /> <br /> <b>Version 3.0</b> is a brand new API, with a 10x reduction in output size and support for many <a href="http://code.google.com/apis/analytics/docs/gdata/v3/gdataLibraries.html">new client libraries</a>, like PHP, Ruby, Python, JavaScript and Java. All new features will only be added to this version. <br /> <br /> <b>Version 2.4</b> is backward compatible with the legacy Data Export Version 2.3.<br /> <br /> If you are building a new application or maintaining an existing one, we highly recommend migrating to <a href="http://code.google.com/apis/analytics/docs/gdata/v3/gdataGettingStarted.html">version 3.0</a>.<br /> <br /> One of the biggest changes in switching to the Core Reporting API is that you now need to register your applications via the <a href="https://code.google.com/apis/console">Google APIs Console</a> and use a project ID to access the API.<br /> <br /> With this change, we are also announcing the deprecation of the Data Export API version 2.3. This API will continue to work for 6 months, after which all v2.3 XML requests will return a v2.4 response. Also, we plan to terminate the Data Export API Account Feed. All configuration data should be retrieved through the <a href="http://code.google.com/apis/analytics/docs/mgmt/home.html">Google Analytics Management API</a>.<br /> <br /> See our <a href="http://code.google.com/apis/analytics/community/export_changelog.html">Data Export API changelog</a> for all the details of the change and read our <a href="http://code.google.com/apis/analytics/docs/gdata/home.html">developer documentation</a> for more details about each API.<br /> <br /> If you have any questions feel free to reach out in our <a href="http://code.google.com/apis/analytics/community/exportApiGroup.html">Data Export API Google group</a>.<br /> <br /> Thanks,<br /> Jeetendra Soneja and Nick Mihailovski, Google Analytics API Team <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Today we are announcing the new <a href="http://code.google.com/apis/analytics/docs/gdata/home.html">Google Analytics Core Reporting API</a> as a replacement for the Data Export API. This is the second phase in <a href="http://analytics.blogspot.com/2011/08/introducing-two-new-versions-of.html">a larger project</a> we started a couple months back to upgrade our APIs to new infrastructure.<br /> <br /> The Core Reporting API has two versions.<br /> <br /> <b>Version 3.0</b> is a brand new API, with a 10x reduction in output size and support for many <a href="http://code.google.com/apis/analytics/docs/gdata/v3/gdataLibraries.html">new client libraries</a>, like PHP, Ruby, Python, JavaScript and Java. All new features will only be added to this version. <br /> <br /> <b>Version 2.4</b> is backward compatible with the legacy Data Export Version 2.3.<br /> <br /> If you are building a new application or maintaining an existing one, we highly recommend migrating to <a href="http://code.google.com/apis/analytics/docs/gdata/v3/gdataGettingStarted.html">version 3.0</a>.<br /> <br /> One of the biggest changes in switching to the Core Reporting API is that you now need to register your applications via the <a href="https://code.google.com/apis/console">Google APIs Console</a> and use a project ID to access the API.<br /> <br /> With this change, we are also announcing the deprecation of the Data Export API version 2.3. This API will continue to work for 6 months, after which all v2.3 XML requests will return a v2.4 response. Also, we plan to terminate the Data Export API Account Feed. All configuration data should be retrieved through the <a href="http://code.google.com/apis/analytics/docs/mgmt/home.html">Google Analytics Management API</a>.<br /> <br /> See our <a href="http://code.google.com/apis/analytics/community/export_changelog.html">Data Export API changelog</a> for all the details of the change and read our <a href="http://code.google.com/apis/analytics/docs/gdata/home.html">developer documentation</a> for more details about each API.<br /> <br /> If you have any questions feel free to reach out in our <a href="http://code.google.com/apis/analytics/community/exportApiGroup.html">Data Export API Google group</a>.<br /> <br /> Thanks,<br /> Jeetendra Soneja and Nick Mihailovski, Google Analytics API Team <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/12/introducing-google-analytics-core.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Introducing the Google Analytics Core Reporting API&url=https://analytics.googleblog.com/2011/12/introducing-google-analytics-core.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/12/introducing-google-analytics-core.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='447795004952953436' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/12/reaching-your-goals-with-analytics.html' itemprop='url' title='Reaching Your Goals with Analytics: Webinar follow-up'> Reaching Your Goals with Analytics: Webinar follow-up </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 8, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> At last Thursday’s webinar on Goals, we we explored one of the most fundamental analytics topics: how to translate your business objectives into measurable actions on your website. You sent in your questions, and we heard from many users that you want more guidance on turning all that data into insights.<br /> <br /> Please read on for answers to your top questions, and watch the recording of the webinar here:<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/oXO6Dp4kifs" width="420"></iframe><br /> <br /> <br /> <div style="font-weight: bold;">How do I do data analysis?</div>Performing data analysis requires understanding what your company defines as success before you can even start to figure out which reports and metrics to use. The best place to begin is to think about why you have a website, what you’re trying to achieve (lead generation, site engagement, sales, et cetera), and how those objectives map to specific metrics in Google Analytics. For example, if you  have an ecommerce website, you might want to track which types of users purchased and which types of users didn’t purchase. If you have a site with lots of content, you might want to understand where users came from before watching a video (e.g., were they referred by a blog post, or did they click on a paid search ad?), or you might be interested in how users moved through your site before getting to a certain page.<br /> <br /> Once you’ve figured out your business objectives and defined your questions it’s all about finding those metrics in the reports. We have a lot of great <a href="//www.youtube.com/playlist?list=PL85CE2D27BC6FD84B" target="_blank">60-second YouTube videos</a> that walk through different reporting and analysis techniques.<br /> <br /> <b>Why should I use Goals if I don’t have a product to sell?</b><br /> You created your website with the hope that users would come and visit. Even if you aren’t selling anything, you can use Goals to help you dive deeper into your site performance and learn where your users might be having trouble. For example, you might want to ensure that visitors to your site are able to find directions to your physical location, or you might want to be sure that they view a particular piece of content on your site. You could set up a Goal for that page, and then use Goal Flow in the <a href="http://analytics.blogspot.com/2011/10/introducing-flow-visualization.html" target="_blank">Flow Visualization tool</a> to see how users get there. You might then determine that it's too hard for users to find the information that they need. The specific metrics that you should use will depend on the purpose and goals for your site.<br /> <br /> <b>Which types of Goals should I use?</b><br /> There are four different Goal types to choose from in Google Analytics: URL destination, Time on Site, Pages per Visit, and Event. URL destination goals are best for goals based on a visit to a key page of your site, such as a “thank you” page after a purchase. Time-on-Site or Pages-per-Visit goals are best if you’re more interested in determining site engagement. Event goals should be used if you want to track specific actions such as watching a video, listening to an audio clip, or downloading a PDF. Note that the first three types of goals can be set up with no changes to your tracking code, but if you want to use Event goals, you’ll need to set up <a href="//www.google.com/support/analyticshelp/bin/answer.py?answer=1033068" target="_blank">Event tracking</a>. And don’t forget that if you’re an online retailer, or if your conversion process pulls in dynamic monetary values, <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1037249&topic=1037061&ctx=topic" target="_blank">Ecommerce in Google Analytics</a> allows you to track transactions and the order value of every purchase made on your site.<br /> <br /> <b>What are good trends to measure for websites without a shopping cart?</b><br /> A "conversion" isn't just a sale -- it's about all of the reasons why your site exists; it’s any action you want your visitors to take based on your business objectives. Analytics users often want to compare themselves to industry trends or best practices -- but the truth is that in many cases the best benchmark is your own website performance. You should define your own business goals, then develop some key performance indicators, or KPIs, and track them from month to month or quarter to quarter. It may also be helpful to set up simple surveys that ask your visitors if they’ve succeeded in finding the information that they were looking for on your site.<br /> <br /> <b>How do I set up Google Analytics for my site?</b><br /> For some websites, all you need to do is copy and paste the standard JavaScript code to every page of your site -- Google Analytics will automatically generate this standard code for you, so it’s very easy to implement. Read more about this in our <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1008080" target="_blank">Help Center</a>. Other sites, such as those that span multiple domains or subdomains, require additional lines of code. If you have this type of site, you should check out our documentation on all the <a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingSite.html#trackingScenarios" target="_blank">different implementation scenarios</a>. Use these guidelines with your webmaster to get the code implemented properly. If you need additional help, you should consider contacting one of our <a href="//www.google.com/analytics/partners.html" target="_blank">certified partners</a> for advice and assistance with all aspects of Google Analytics.<br /> <br /> <b>What are Goal match types/settings?</b><br /> There are three match types for URL destination goals: head match, exact match, and regular expression match. Exact match is used when you have a static URL (a page that does not change based on user actions) -- you can just enter the URL as it appears on your site and Google Analytics will track the goal. Head match is used if you have a URL that has dynamic values at the end, such as session IDs. Head match will record goals for whatever URL you enter into the interface -- plus anything that comes after that. Finally, regular expression match is used for completely dynamic URLs or to capture multiple URLs in one goal. Check out our <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1116091#matchTypes" target="_blank">Help Center article</a> on setting up Goals to get more information about which match type is right for you.<br /> <br /> <b>How do we determine what goal value to set?</b><br /> Goal value is what each action is worth to you. Ask yourself how much it’s worth to have someone sign up for your email newsletters, knowing they'll now get consistent messaging from your business. You may want to start with a larger objective that has a monetary value, like landing a big client, then map out the smaller steps leading up to that sale. For example, it may take an average of 25 lead forms filled out on your site to drive one sale. The value of a filled-out lead form would then be equal to an average sale divided by 25.  It may take some time to determine these attribution amounts, and you shouldn’t be afraid to adjust your Goals and Goal values periodically!<br /> <br /> <b>How do we test alternate landing pages?</b><br /> Once you’ve set up Goals, you may discover that certain pieces of your funnel are losing lots of visitors. Small improvements to those pages could have a dramatic impact on your conversion rates. Fortunately, we have a great tool called <a href="http://support.google.com/websiteoptimizer/bin/answer.py?hl=en&answer=55894" target="_blank">Google Website Optimizer</a> that allows you to test different variations of the same page so you can improve the effectiveness of your website and your return on investment.<br /> <br /> <b>What are the top 5 metrics to share with the CEO?</b><br /> There aren’t really 5 golden metrics that will work for every single company and every single CEO. You’ll need to do some brainstorming and discovery to understand which metrics in Google Analytics map to your business objectives. Think about your business strategy -- for example, are you looking to reach customers who are on-the-go? Then it’s probably helpful to track the percentage of visits and conversions coming from mobile, so you can tell the CEO about the success of your mobile strategy. Do you want to make sure that you’re getting a good return on your marketing investments? Then you should consider tracking the percentage of conversions coming from advertising vs. other sources (this is a good place to use <a href="//www.google.com/analytics/analytics-funnels.html" target="_blank">Multi-Channel Funnels</a>!).<br /> <br /> Although it may take some work to determine the relevant metrics, it’s worth the effort to ensure that you are presenting information that tells the right story about your business. Once you’ve defined your metrics, you can use <a href="https://www.google.com/support/analyticshelp/bin/answer.py?hl=en&answer=1068216&topic=1068215&rd=1" target="_blank">Google Analytics dashboards</a> to pull everything together in an <a href="http://analytics.blogspot.com/2011/03/new-google-analytics-dashboards.html" target="_blank">easy-to-read format</a>. So dive into the Google Analytics reports and find your story!<br /> <br /> Please also check our <a href="//www.google.com/support/analyticshelp/" target="_blank">help center</a> for further details on all of your questions.<br /> <br /> <br /> <span class="byline-author">Posted by Sara Jablon Moked, Google Analytics team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> At last Thursday’s webinar on Goals, we we explored one of the most fundamental analytics topics: how to translate your business objectives into measurable actions on your website. You sent in your questions, and we heard from many users that you want more guidance on turning all that data into insights.<br /> <br /> Please read on for answers to your top questions, and watch the recording of the webinar here:<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/oXO6Dp4kifs" width="420"></iframe><br /> <br /> <br /> <div style="font-weight: bold;">How do I do data analysis?</div>Performing data analysis requires understanding what your company defines as success before you can even start to figure out which reports and metrics to use. The best place to begin is to think about why you have a website, what you’re trying to achieve (lead generation, site engagement, sales, et cetera), and how those objectives map to specific metrics in Google Analytics. For example, if you  have an ecommerce website, you might want to track which types of users purchased and which types of users didn’t purchase. If you have a site with lots of content, you might want to understand where users came from before watching a video (e.g., were they referred by a blog post, or did they click on a paid search ad?), or you might be interested in how users moved through your site before getting to a certain page.<br /> <br /> Once you’ve figured out your business objectives and defined your questions it’s all about finding those metrics in the reports. We have a lot of great <a href="//www.youtube.com/playlist?list=PL85CE2D27BC6FD84B" target="_blank">60-second YouTube videos</a> that walk through different reporting and analysis techniques.<br /> <br /> <b>Why should I use Goals if I don’t have a product to sell?</b><br /> You created your website with the hope that users would come and visit. Even if you aren’t selling anything, you can use Goals to help you dive deeper into your site performance and learn where your users might be having trouble. For example, you might want to ensure that visitors to your site are able to find directions to your physical location, or you might want to be sure that they view a particular piece of content on your site. You could set up a Goal for that page, and then use Goal Flow in the <a href="http://analytics.blogspot.com/2011/10/introducing-flow-visualization.html" target="_blank">Flow Visualization tool</a> to see how users get there. You might then determine that it's too hard for users to find the information that they need. The specific metrics that you should use will depend on the purpose and goals for your site.<br /> <br /> <b>Which types of Goals should I use?</b><br /> There are four different Goal types to choose from in Google Analytics: URL destination, Time on Site, Pages per Visit, and Event. URL destination goals are best for goals based on a visit to a key page of your site, such as a “thank you” page after a purchase. Time-on-Site or Pages-per-Visit goals are best if you’re more interested in determining site engagement. Event goals should be used if you want to track specific actions such as watching a video, listening to an audio clip, or downloading a PDF. Note that the first three types of goals can be set up with no changes to your tracking code, but if you want to use Event goals, you’ll need to set up <a href="//www.google.com/support/analyticshelp/bin/answer.py?answer=1033068" target="_blank">Event tracking</a>. And don’t forget that if you’re an online retailer, or if your conversion process pulls in dynamic monetary values, <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1037249&topic=1037061&ctx=topic" target="_blank">Ecommerce in Google Analytics</a> allows you to track transactions and the order value of every purchase made on your site.<br /> <br /> <b>What are good trends to measure for websites without a shopping cart?</b><br /> A "conversion" isn't just a sale -- it's about all of the reasons why your site exists; it’s any action you want your visitors to take based on your business objectives. Analytics users often want to compare themselves to industry trends or best practices -- but the truth is that in many cases the best benchmark is your own website performance. You should define your own business goals, then develop some key performance indicators, or KPIs, and track them from month to month or quarter to quarter. It may also be helpful to set up simple surveys that ask your visitors if they’ve succeeded in finding the information that they were looking for on your site.<br /> <br /> <b>How do I set up Google Analytics for my site?</b><br /> For some websites, all you need to do is copy and paste the standard JavaScript code to every page of your site -- Google Analytics will automatically generate this standard code for you, so it’s very easy to implement. Read more about this in our <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1008080" target="_blank">Help Center</a>. Other sites, such as those that span multiple domains or subdomains, require additional lines of code. If you have this type of site, you should check out our documentation on all the <a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingSite.html#trackingScenarios" target="_blank">different implementation scenarios</a>. Use these guidelines with your webmaster to get the code implemented properly. If you need additional help, you should consider contacting one of our <a href="//www.google.com/analytics/partners.html" target="_blank">certified partners</a> for advice and assistance with all aspects of Google Analytics.<br /> <br /> <b>What are Goal match types/settings?</b><br /> There are three match types for URL destination goals: head match, exact match, and regular expression match. Exact match is used when you have a static URL (a page that does not change based on user actions) -- you can just enter the URL as it appears on your site and Google Analytics will track the goal. Head match is used if you have a URL that has dynamic values at the end, such as session IDs. Head match will record goals for whatever URL you enter into the interface -- plus anything that comes after that. Finally, regular expression match is used for completely dynamic URLs or to capture multiple URLs in one goal. Check out our <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1116091#matchTypes" target="_blank">Help Center article</a> on setting up Goals to get more information about which match type is right for you.<br /> <br /> <b>How do we determine what goal value to set?</b><br /> Goal value is what each action is worth to you. Ask yourself how much it’s worth to have someone sign up for your email newsletters, knowing they'll now get consistent messaging from your business. You may want to start with a larger objective that has a monetary value, like landing a big client, then map out the smaller steps leading up to that sale. For example, it may take an average of 25 lead forms filled out on your site to drive one sale. The value of a filled-out lead form would then be equal to an average sale divided by 25.  It may take some time to determine these attribution amounts, and you shouldn’t be afraid to adjust your Goals and Goal values periodically!<br /> <br /> <b>How do we test alternate landing pages?</b><br /> Once you’ve set up Goals, you may discover that certain pieces of your funnel are losing lots of visitors. Small improvements to those pages could have a dramatic impact on your conversion rates. Fortunately, we have a great tool called <a href="http://support.google.com/websiteoptimizer/bin/answer.py?hl=en&answer=55894" target="_blank">Google Website Optimizer</a> that allows you to test different variations of the same page so you can improve the effectiveness of your website and your return on investment.<br /> <br /> <b>What are the top 5 metrics to share with the CEO?</b><br /> There aren’t really 5 golden metrics that will work for every single company and every single CEO. You’ll need to do some brainstorming and discovery to understand which metrics in Google Analytics map to your business objectives. Think about your business strategy -- for example, are you looking to reach customers who are on-the-go? Then it’s probably helpful to track the percentage of visits and conversions coming from mobile, so you can tell the CEO about the success of your mobile strategy. Do you want to make sure that you’re getting a good return on your marketing investments? Then you should consider tracking the percentage of conversions coming from advertising vs. other sources (this is a good place to use <a href="//www.google.com/analytics/analytics-funnels.html" target="_blank">Multi-Channel Funnels</a>!).<br /> <br /> Although it may take some work to determine the relevant metrics, it’s worth the effort to ensure that you are presenting information that tells the right story about your business. Once you’ve defined your metrics, you can use <a href="https://www.google.com/support/analyticshelp/bin/answer.py?hl=en&answer=1068216&topic=1068215&rd=1" target="_blank">Google Analytics dashboards</a> to pull everything together in an <a href="http://analytics.blogspot.com/2011/03/new-google-analytics-dashboards.html" target="_blank">easy-to-read format</a>. So dive into the Google Analytics reports and find your story!<br /> <br /> Please also check our <a href="//www.google.com/support/analyticshelp/" target="_blank">help center</a> for further details on all of your questions.<br /> <br /> <br /> <span class="byline-author">Posted by Sara Jablon Moked, Google Analytics team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/12/reaching-your-goals-with-analytics.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Reaching Your Goals with Analytics: Webinar follow-up&url=https://analytics.googleblog.com/2011/12/reaching-your-goals-with-analytics.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/12/reaching-your-goals-with-analytics.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='3170405721130039897' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/12/invitation-to-social-sites-to-integrate.html' itemprop='url' title='An invitation to social sites to integrate with Google Analytics'> An invitation to social sites to integrate with Google Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 7, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;">Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interactions with their content - on and off their site - and so we’re working hard to make this happen.</span></div><br /> <span style="font-family: Arial, Helvetica, sans-serif;">To enable our customers to discover who’s sharing, voting and bookmarking their content on the social web, cross-network measurement needs to become easier. So today we’re inviting social networks and platforms to <a href="//www.google.com/analytics/socialhub#utm_source=gablog&utm_medium=blog&utm_content=announcement&utm_campaign=leweb" target="_blank">integrate</a> their activity streams with Google Analytics. Through these integrations, marketers and publishers will be able to discover off-site engagement, optimize their engagement within each social community, and measure the impact of each social channel and its associated digital investment. </span><br /> <br /> <span style="font-family: Arial, Helvetica, sans-serif;">Any network can integrate their streams - like +1, votes, and comments - into the Google Analytics social reports, which will be fully available next year to the many marketers, publishers, and websites that are using Google Analytics for free.</span><br /> <br /> <span style="font-family: Arial, Helvetica, sans-serif;">To make integration easy for social networks and platforms we’ve created a <a href="//www.google.com/analytics/socialhub#utm_source=gablog&utm_medium=blog&utm_content=announcement&utm_campaign=leweb" target="_blank">social data hub</a> - it’s based on widely deployed, open web standards such as ActivityStreams and <a href="http://code.google.com/apis/pubsubhubbub/" target="_blank">PubsubHubbub</a>. A number of partners are already working with us to improve measurement of social actions - including Delicious, Digg, Diigo, Gigya, LiveFyre, ReadItLater, Reddit, TypePad, Vkontakte, and of course, Google+, Blogger and Google Groups. </span><br /> <br /> <br /> <center><br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-QOhC7gqsXoW2poN8zh8ixf6VbJ183ZerCPYvhJOpWv54MHC6ht5P7GX166hOv-r4rlYnXEwcfuRYzy1V4Rpjt-Cz4SnCaZqrVNuTqTYHxyYiobV0K95JzqigOQgnMagB4xWy/s1600/GASA-partnerlogos+v2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-QOhC7gqsXoW2poN8zh8ixf6VbJ183ZerCPYvhJOpWv54MHC6ht5P7GX166hOv-r4rlYnXEwcfuRYzy1V4Rpjt-Cz4SnCaZqrVNuTqTYHxyYiobV0K95JzqigOQgnMagB4xWy/s320/GASA-partnerlogos+v2.jpg" width="320" /></a></center><br /> <span style="font-family: Arial, Helvetica, sans-serif;">We’ll have more to share next year, so keep reading the blog or follow us on twitter <a href="https://twitter.com/#%21/GoogleAnalytics" target="_blank">@googleanalytics</a> for updates. If you’re a social network or platform interested to learn about integrating with Google Analytics you can visit our <a href="http://code.google.com/apis/analytics/docs/socialData/home.html#utm_source=gablog&utm_medium=blog&utm_content=announcement&utm_campaign=leweb" target="_blank">developer site</a> where you’ll find more information. </span><br /> <br /> <span style="font-family: Arial, Helvetica, sans-serif;">Phil Mui, Group Product Manager & Ilya Grigorik, Engineering Manager, Google Analytics </span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;">Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interactions with their content - on and off their site - and so we’re working hard to make this happen.</span></div><br /> <span style="font-family: Arial, Helvetica, sans-serif;">To enable our customers to discover who’s sharing, voting and bookmarking their content on the social web, cross-network measurement needs to become easier. So today we’re inviting social networks and platforms to <a href="//www.google.com/analytics/socialhub#utm_source=gablog&utm_medium=blog&utm_content=announcement&utm_campaign=leweb" target="_blank">integrate</a> their activity streams with Google Analytics. Through these integrations, marketers and publishers will be able to discover off-site engagement, optimize their engagement within each social community, and measure the impact of each social channel and its associated digital investment. </span><br /> <br /> <span style="font-family: Arial, Helvetica, sans-serif;">Any network can integrate their streams - like +1, votes, and comments - into the Google Analytics social reports, which will be fully available next year to the many marketers, publishers, and websites that are using Google Analytics for free.</span><br /> <br /> <span style="font-family: Arial, Helvetica, sans-serif;">To make integration easy for social networks and platforms we’ve created a <a href="//www.google.com/analytics/socialhub#utm_source=gablog&utm_medium=blog&utm_content=announcement&utm_campaign=leweb" target="_blank">social data hub</a> - it’s based on widely deployed, open web standards such as ActivityStreams and <a href="http://code.google.com/apis/pubsubhubbub/" target="_blank">PubsubHubbub</a>. A number of partners are already working with us to improve measurement of social actions - including Delicious, Digg, Diigo, Gigya, LiveFyre, ReadItLater, Reddit, TypePad, Vkontakte, and of course, Google+, Blogger and Google Groups. </span><br /> <br /> <br /> <center><br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-QOhC7gqsXoW2poN8zh8ixf6VbJ183ZerCPYvhJOpWv54MHC6ht5P7GX166hOv-r4rlYnXEwcfuRYzy1V4Rpjt-Cz4SnCaZqrVNuTqTYHxyYiobV0K95JzqigOQgnMagB4xWy/s1600/GASA-partnerlogos+v2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-QOhC7gqsXoW2poN8zh8ixf6VbJ183ZerCPYvhJOpWv54MHC6ht5P7GX166hOv-r4rlYnXEwcfuRYzy1V4Rpjt-Cz4SnCaZqrVNuTqTYHxyYiobV0K95JzqigOQgnMagB4xWy/s320/GASA-partnerlogos+v2.jpg" width="320" /></a></center><br /> <span style="font-family: Arial, Helvetica, sans-serif;">We’ll have more to share next year, so keep reading the blog or follow us on twitter <a href="https://twitter.com/#%21/GoogleAnalytics" target="_blank">@googleanalytics</a> for updates. If you’re a social network or platform interested to learn about integrating with Google Analytics you can visit our <a href="http://code.google.com/apis/analytics/docs/socialData/home.html#utm_source=gablog&utm_medium=blog&utm_content=announcement&utm_campaign=leweb" target="_blank">developer site</a> where you’ll find more information. </span><br /> <br /> <span style="font-family: Arial, Helvetica, sans-serif;">Phil Mui, Group Product Manager & Ilya Grigorik, Engineering Manager, Google Analytics </span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/12/invitation-to-social-sites-to-integrate.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:An invitation to social sites to integrate with Google Analytics&url=https://analytics.googleblog.com/2011/12/invitation-to-social-sites-to-integrate.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/12/invitation-to-social-sites-to-integrate.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7094011402264700622' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/12/3-last-minute-analytics-tips-for.html' itemprop='url' title='3 last-minute Analytics tips for the holiday season'> 3 last-minute Analytics tips for the holiday season </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 6, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div>If you're a marketing professional, you've probably spent months preparing your holiday campaigns. But have you focused so much on great creative that you've neglected your measurement plan? Don’t despair: there’s still time to make the most of your holiday marketing and measurement. Here’s some food for thought to help you make sure your Analytics is adding value this season and setting you up for success next year.</div><div><br /></div><div><b>1. Stuffing your stockings: all the best treats for your marketing funnel</b></div><div><br /></div><div>Online shoppers are increasingly taking a considered, comparative approach to making purchases. Consumers are now <a href="http://www.zeromomentoftruth.com/" target="_blank">consulting an average of 10.7 sources</a> when making a buying decision - double the rate of 2010. That means that all steps of the marketing funnel are more important than ever. So make sure to take all the steps to conversion into account when measuring your campaigns this season. </div><div><br /></div><div>With <a href="//www.google.com/analytics/analytics-funnels.html" target="_blank">Multi-Channel Funnels</a> reports in the new version of Google Analytics, you can see not just the last click prior to conversion, but also how earlier interactions influenced the purchase decision. For instance, your customer may have clicked on an organic search link immediately prior to purchasing, but in the weeks before to the purchase, he clicked on a display ad, followed links from a post on a social network, and later visited your site directly. With Multi-Channel Funnels, you can see these earlier assists and take this influence into account when optimizing campaigns throughout the holiday season. You’ll also have a rich set of data to plan next year’s campaigns, as you can plan around those channels that drive awareness and consideration earlier in the purchase process.<br /><br /><center><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvzhoZzlhEddwpEb5Bp4WMb0EJrRk19o1eCNyZbkw6qqm-5s4YM3GnBO1Qtl_QXBYJQ6JS5_Fp_f7bVCx7X26aKsrQmQ2hEZtNanjSiAoWW1dLTNGjWgLhH-vgRetkJuqEk4V4/s1600/MCF_Screenshot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvzhoZzlhEddwpEb5Bp4WMb0EJrRk19o1eCNyZbkw6qqm-5s4YM3GnBO1Qtl_QXBYJQ6JS5_Fp_f7bVCx7X26aKsrQmQ2hEZtNanjSiAoWW1dLTNGjWgLhH-vgRetkJuqEk4V4/s400/MCF_Screenshot.png" width="400" /></a></center><br /><br /><b>2. Jingle bells, mobile’s ringing</b></div><div><br /></div><div>It’s hard to overstate the enormity of the mobile opportunity this holiday season as consumers turn to smartphones and tablets for both product research and purchases. Mobile searches have grown dramatically in the last two years, and it’s <a href="http://googlemobileads.blogspot.com/2011/09/holiday-retail-mobile-insights.html" target="_blank">predicted that 44% of searches</a> for last-minute gifts and store locator terms will be from mobile devices. </div><div><br /></div><div>Providing a great mobile experience is now expected, or you will lose customers. With <a href="http://analytics.blogspot.com/2011/06/new-google-analytics-improvements-in_23.html" target="_blank">mobile reporting in Google Analytics</a>, you can see how users are able (or not able) to make purchase decisions. You can segment visitors based on criteria like device types and operating systems. For instance, you can compare if there are different conversion rate for iOS and Android, and make adjustments accordingly. Google offers <a href="http://www.howtogomo.com/" target="_blank">resources</a> to help you make your site mobile-ready, so you can take action if you find roadblocks. Finally, when measuring your marketing channels, make sure to take mobile ads into account. You can get deeper insights by segmenting out mobile advertising using the recently updated AdWords reports in Google Analytics.<br /><br /><center><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2uSe1krz8kJgx270_THJzr2uzEXrWfJ4hqVjizY5zh-z39NGzX0XQViQ4QXNfmaj8XS7ACGB9sxg-TkcH-_LmA5KBV8MetwsXxIYQKcmb_37lGpnWLbUW8QhOBgrrf9jU7YwS/s1600/Adwords+reports+screenshot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="351" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2uSe1krz8kJgx270_THJzr2uzEXrWfJ4hqVjizY5zh-z39NGzX0XQViQ4QXNfmaj8XS7ACGB9sxg-TkcH-_LmA5KBV8MetwsXxIYQKcmb_37lGpnWLbUW8QhOBgrrf9jU7YwS/s400/Adwords+reports+screenshot.png" width="400" /></a></center><br /><br /></div><div><span id="goog_542008510"></span><span id="goog_542008511"></span></div><div><div><b>3. Follow Santa’s sleigh in real time </b></div><div><br /></div><div>You may have time-sensitive marketing events planned this quarter - whether it’s a daily deal marketing program, viral content that suddenly takes off, or even press coverage. Data that arrives days or even hours later is too late to make decisions during the fast-paced holiday season. With <a href="http://analytics.blogspot.com/2011/09/whats-happening-on-your-site-right-now.html" target="_blank">Real-Time reporting</a> in Google Analytics, you can see the impact of these events within seconds. This can be particularly useful for social media efforts. If you post a tweet linking to your site, for example, you can see the immediate visits resulting from the post, and engage in the conversation with your customers. You can also use Real-Time to monitor the immediate impact of email offers and other campaigns that offer customers deals to purchase quickly. </div></div><div><br /><center><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYYWje6Q7Gy0tRS63BqGRSzgbPkbfovLFvKwd0gC-REyhw3_MPBy96JAmLyA_JsmFvNHkanWC3EO3UWFpDnIpgtRol4XTQi00waR0lRxFBvjGjPXo4KQgb-ABywrxEfuSP8haf/s1600/Real-Time+screenshot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYYWje6Q7Gy0tRS63BqGRSzgbPkbfovLFvKwd0gC-REyhw3_MPBy96JAmLyA_JsmFvNHkanWC3EO3UWFpDnIpgtRol4XTQi00waR0lRxFBvjGjPXo4KQgb-ABywrxEfuSP8haf/s400/Real-Time+screenshot.png" width="400" /></a></center><br /><br /></div><div>So, grab those reindeer reins and have a great holiday season with Google Analytics. Best wishes for very merry marketing measurement!</div><br /><span class="byline-author">Posted by Bill Kee, Google Analytics team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div>If you're a marketing professional, you've probably spent months preparing your holiday campaigns. But have you focused so much on great creative that you've neglected your measurement plan? Don’t despair: there’s still time to make the most of your holiday marketing and measurement. Here’s some food for thought to help you make sure your Analytics is adding value this season and setting you up for success next year.</div><div><br /></div><div><b>1. Stuffing your stockings: all the best treats for your marketing funnel</b></div><div><br /></div><div>Online shoppers are increasingly taking a considered, comparative approach to making purchases. Consumers are now <a href="http://www.zeromomentoftruth.com/" target="_blank">consulting an average of 10.7 sources</a> when making a buying decision - double the rate of 2010. That means that all steps of the marketing funnel are more important than ever. So make sure to take all the steps to conversion into account when measuring your campaigns this season. </div><div><br /></div><div>With <a href="//www.google.com/analytics/analytics-funnels.html" target="_blank">Multi-Channel Funnels</a> reports in the new version of Google Analytics, you can see not just the last click prior to conversion, but also how earlier interactions influenced the purchase decision. For instance, your customer may have clicked on an organic search link immediately prior to purchasing, but in the weeks before to the purchase, he clicked on a display ad, followed links from a post on a social network, and later visited your site directly. With Multi-Channel Funnels, you can see these earlier assists and take this influence into account when optimizing campaigns throughout the holiday season. You’ll also have a rich set of data to plan next year’s campaigns, as you can plan around those channels that drive awareness and consideration earlier in the purchase process.<br /><br /><center><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvzhoZzlhEddwpEb5Bp4WMb0EJrRk19o1eCNyZbkw6qqm-5s4YM3GnBO1Qtl_QXBYJQ6JS5_Fp_f7bVCx7X26aKsrQmQ2hEZtNanjSiAoWW1dLTNGjWgLhH-vgRetkJuqEk4V4/s1600/MCF_Screenshot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvzhoZzlhEddwpEb5Bp4WMb0EJrRk19o1eCNyZbkw6qqm-5s4YM3GnBO1Qtl_QXBYJQ6JS5_Fp_f7bVCx7X26aKsrQmQ2hEZtNanjSiAoWW1dLTNGjWgLhH-vgRetkJuqEk4V4/s400/MCF_Screenshot.png" width="400" /></a></center><br /><br /><b>2. Jingle bells, mobile’s ringing</b></div><div><br /></div><div>It’s hard to overstate the enormity of the mobile opportunity this holiday season as consumers turn to smartphones and tablets for both product research and purchases. Mobile searches have grown dramatically in the last two years, and it’s <a href="http://googlemobileads.blogspot.com/2011/09/holiday-retail-mobile-insights.html" target="_blank">predicted that 44% of searches</a> for last-minute gifts and store locator terms will be from mobile devices. </div><div><br /></div><div>Providing a great mobile experience is now expected, or you will lose customers. With <a href="http://analytics.blogspot.com/2011/06/new-google-analytics-improvements-in_23.html" target="_blank">mobile reporting in Google Analytics</a>, you can see how users are able (or not able) to make purchase decisions. You can segment visitors based on criteria like device types and operating systems. For instance, you can compare if there are different conversion rate for iOS and Android, and make adjustments accordingly. Google offers <a href="http://www.howtogomo.com/" target="_blank">resources</a> to help you make your site mobile-ready, so you can take action if you find roadblocks. Finally, when measuring your marketing channels, make sure to take mobile ads into account. You can get deeper insights by segmenting out mobile advertising using the recently updated AdWords reports in Google Analytics.<br /><br /><center><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2uSe1krz8kJgx270_THJzr2uzEXrWfJ4hqVjizY5zh-z39NGzX0XQViQ4QXNfmaj8XS7ACGB9sxg-TkcH-_LmA5KBV8MetwsXxIYQKcmb_37lGpnWLbUW8QhOBgrrf9jU7YwS/s1600/Adwords+reports+screenshot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="351" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2uSe1krz8kJgx270_THJzr2uzEXrWfJ4hqVjizY5zh-z39NGzX0XQViQ4QXNfmaj8XS7ACGB9sxg-TkcH-_LmA5KBV8MetwsXxIYQKcmb_37lGpnWLbUW8QhOBgrrf9jU7YwS/s400/Adwords+reports+screenshot.png" width="400" /></a></center><br /><br /></div><div><span id="goog_542008510"></span><span id="goog_542008511"></span></div><div><div><b>3. Follow Santa’s sleigh in real time </b></div><div><br /></div><div>You may have time-sensitive marketing events planned this quarter - whether it’s a daily deal marketing program, viral content that suddenly takes off, or even press coverage. Data that arrives days or even hours later is too late to make decisions during the fast-paced holiday season. With <a href="http://analytics.blogspot.com/2011/09/whats-happening-on-your-site-right-now.html" target="_blank">Real-Time reporting</a> in Google Analytics, you can see the impact of these events within seconds. This can be particularly useful for social media efforts. If you post a tweet linking to your site, for example, you can see the immediate visits resulting from the post, and engage in the conversation with your customers. You can also use Real-Time to monitor the immediate impact of email offers and other campaigns that offer customers deals to purchase quickly. </div></div><div><br /><center><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYYWje6Q7Gy0tRS63BqGRSzgbPkbfovLFvKwd0gC-REyhw3_MPBy96JAmLyA_JsmFvNHkanWC3EO3UWFpDnIpgtRol4XTQi00waR0lRxFBvjGjPXo4KQgb-ABywrxEfuSP8haf/s1600/Real-Time+screenshot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYYWje6Q7Gy0tRS63BqGRSzgbPkbfovLFvKwd0gC-REyhw3_MPBy96JAmLyA_JsmFvNHkanWC3EO3UWFpDnIpgtRol4XTQi00waR0lRxFBvjGjPXo4KQgb-ABywrxEfuSP8haf/s400/Real-Time+screenshot.png" width="400" /></a></center><br /><br /></div><div>So, grab those reindeer reins and have a great holiday season with Google Analytics. Best wishes for very merry marketing measurement!</div><br /><span class="byline-author">Posted by Bill Kee, Google Analytics team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/12/3-last-minute-analytics-tips-for.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:3 last-minute Analytics tips for the holiday season&url=https://analytics.googleblog.com/2011/12/3-last-minute-analytics-tips-for.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/12/3-last-minute-analytics-tips-for.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='2789840940074848362' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/11/webinar-reaching-your-goals-with.html' itemprop='url' title='Webinar: Reaching Your Goals with Analytics'> Webinar: Reaching Your Goals with Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 22, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current Google Analytics setup?<br /> <br /> We’ve heard from many of our users who want to go deeper into their Analytics -- with so much data, it can be hard to know where to look first. If you’d like to move beyond standard “pageview” metrics and visitor statistics, then please join us next Thursday:<br /> <br /> <b>Webinar: <a href="//goo.gl/qy4jv" target="_blank">Reaching Your Goals with Analytics</a></b><br /> <b>Date:</b> Thursday, December 1<br /> <b>Time:</b> 11am PST / 2pm EST<br /> <a href="//goo.gl/qy4jv" target="_blank">Sign up here!</a><br /> <br /> During the webinar, we’ll cover:<br /> <br /> <ul><li>Key questions to ask for richer insights from your data</li> <li>How to define “success” (for websites, visitors, or campaigns)</li> <li>How to set up and use <a href="//www.google.com/support/analyticshelp/bin/answer.py?hl=en&answer=1012040&topic=1007030" target="_blank">Goals</a></li> <li>How to set up and use <a href="//www.google.com/support/analyticshelp/bin/answer.py?hl=en&answer=1037249&topic=1037061" target="_blank">Ecommerce</a> (for websites with a shopping cart)</li> <li>How to link AdWords to your Google Analytics account</li> </ul><br /> Whatever your online business model -- shopping, lead-generation, or pure content -- these tools will deliver actionable insights into your buying cycle.<br /> <br /> This webinar will be led by Joe Larkin, a technical specialist on the Google Analytics team, and it’s designed for intermediate users of Google Analytics. If you’re comfortable with the basics, but you’d like to do more with your data, then we hope you’ll join us next week!<br /> <br /> <br /> <span class="byline-author">Posted by Sara Jablon Moked, Google Analytics team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current Google Analytics setup?<br /> <br /> We’ve heard from many of our users who want to go deeper into their Analytics -- with so much data, it can be hard to know where to look first. If you’d like to move beyond standard “pageview” metrics and visitor statistics, then please join us next Thursday:<br /> <br /> <b>Webinar: <a href="//goo.gl/qy4jv" target="_blank">Reaching Your Goals with Analytics</a></b><br /> <b>Date:</b> Thursday, December 1<br /> <b>Time:</b> 11am PST / 2pm EST<br /> <a href="//goo.gl/qy4jv" target="_blank">Sign up here!</a><br /> <br /> During the webinar, we’ll cover:<br /> <br /> <ul><li>Key questions to ask for richer insights from your data</li> <li>How to define “success” (for websites, visitors, or campaigns)</li> <li>How to set up and use <a href="//www.google.com/support/analyticshelp/bin/answer.py?hl=en&answer=1012040&topic=1007030" target="_blank">Goals</a></li> <li>How to set up and use <a href="//www.google.com/support/analyticshelp/bin/answer.py?hl=en&answer=1037249&topic=1037061" target="_blank">Ecommerce</a> (for websites with a shopping cart)</li> <li>How to link AdWords to your Google Analytics account</li> </ul><br /> Whatever your online business model -- shopping, lead-generation, or pure content -- these tools will deliver actionable insights into your buying cycle.<br /> <br /> This webinar will be led by Joe Larkin, a technical specialist on the Google Analytics team, and it’s designed for intermediate users of Google Analytics. If you’re comfortable with the basics, but you’d like to do more with your data, then we hope you’ll join us next week!<br /> <br /> <br /> <span class="byline-author">Posted by Sara Jablon Moked, Google Analytics team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/11/webinar-reaching-your-goals-with.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Webinar: Reaching Your Goals with Analytics&url=https://analytics.googleblog.com/2011/11/webinar-reaching-your-goals-with.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/11/webinar-reaching-your-goals-with.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='1223742032887638611' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/11/site-speed-now-even-easier-to-access.html' itemprop='url' title='Site Speed, now even easier to access'> Site Speed, now even easier to access </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 18, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Speed matters. Faster loading pages mean more visitors land on your site instead of waiting in frustration or leaving. The Google Analytics Site Speed report will help you learn which of your pages are underperforming, so you can address this potential barrier to your conversions.<br /> <br /> The <a href="http://analytics.blogspot.com/2011/05/measure-page-load-time-with-site-speed.html" target="_blank">Site Speed report</a> was launched a few months ago, but it required site owners to add an additional Google Analytics tracking code to see data in this report. Based on increasing user requests we are now making this feature available to all Google Analytics users and removing the requirement to modify your Google Analytics tracking code. As of today all Google Analytics accounts will automatically have the Site Speed report available with no extra work required from you.<br /> <br /> <center><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-nouS7YbrmU_Cz9naO9YamoD8DgzwqDPJOp7o92UM_0XNqKuN58dubRX5hhD4rQ7E7p3hYTv2_C4Ou4ABqZmGfPw2LmaIWdn05FyBgDRhkOveuWHyv8YeO3mfcP89SQ5SBPkT/s1600/sitespeed_pageviews.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="263" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-nouS7YbrmU_Cz9naO9YamoD8DgzwqDPJOp7o92UM_0XNqKuN58dubRX5hhD4rQ7E7p3hYTv2_C4Ou4ABqZmGfPw2LmaIWdn05FyBgDRhkOveuWHyv8YeO3mfcP89SQ5SBPkT/s400/sitespeed_pageviews.png" width="400" /></a></center><br /> Want to check out Site Speed in your account? It’s easy. Go to the content section and click the Site Speed report. There are three tabs within the Site Speed report for you to review: Explorer, Performance, & Map Overlay. Each provides a slightly different view of your site speed performance. The Explorer tab provides an overview of load time by page. The <a href="http://analytics.blogspot.com/2011/09/site-speed-gets-upgrade-hello.html" target="_blank">Performance tab</a> buckets your site speed performance by page load time. The Map Overlay tab provides a view of your site speed experienced by users in different geographical regions (cities, countries, continents). Below are snapshots of the Performance & Map Overlay tabs.<br /> <br /> <br /> <center><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBGyCgxW1zAWbLlCXeCtoHLtqwCca6jdKgQm3qXCOnc9Sj_s81cx0IW_ffM4M22tGO-y_ZCt_CqI001PR1bVZSeHouVvSjfCZ_MC3zX_SF1bgO5h2EYrsbM5GclNH3t6z0XwAo/s1600/sitespeed_performance.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBGyCgxW1zAWbLlCXeCtoHLtqwCca6jdKgQm3qXCOnc9Sj_s81cx0IW_ffM4M22tGO-y_ZCt_CqI001PR1bVZSeHouVvSjfCZ_MC3zX_SF1bgO5h2EYrsbM5GclNH3t6z0XwAo/s320/sitespeed_performance.png" width="320" /></a></center><br /> <br /> <center><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2RDKb42kSaixKK34jgAS3jLfiCbTVAWMv1kI3BkvmBd6xKwfFGJ_CoLBZZjL01NMlE1ay_AtfJGmTF6GX_YumctscBOJgjfwje1Ev6WlOnkjOgXWErZEKc9R1jssIfU1dJO5u/s1600/sitespeed_mapoverlay.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="269" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2RDKb42kSaixKK34jgAS3jLfiCbTVAWMv1kI3BkvmBd6xKwfFGJ_CoLBZZjL01NMlE1ay_AtfJGmTF6GX_YumctscBOJgjfwje1Ev6WlOnkjOgXWErZEKc9R1jssIfU1dJO5u/s320/sitespeed_mapoverlay.png" width="320" /></a></center><br /> If you have already been using the Site Speed report through the additional tracking script, you can keep using the report as before. Since the tracking code “ <a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiBasicConfiguration.html#_gat.GA_Tracker_._trackPageLoadTime" target="_blank">_trackPageLoadTime</a>” is no longer required to enable Site Speed report, going forward Google Analytics will simply ignore it.<br /> <br /> Interested in understanding the details of the Site Speed report sampling rate, tracking of virtual pageviews, and impact of redirects?<br /> <div><div><ul><li><b>Sample rate</b> - Google Analytics samples your page load times to generate this report. For the more technical minded users you can adjust this sampling rate by adding to your Google Analytics code the function - <a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiBasicConfiguration.html#_gat.GA_Tracker_._setSiteSpeedSampleRate" target="_blank">setSiteSpeedSampleRate</a>. </li> </ul><ul><li><b>Support for virtual pages</b> - If a virtual path was used in the _trackPageview call, that path will now also be associated with any site speed data collected from that page.</li> </ul><ul><li><b>Redirection time</b> - Redirects are now counted as part of the "page load time" metric, so it represents the total time a user perceives of your site loading. Current users of the Site Speed report may notice a small increase in page load times as a result of this update.</li> </ul></div></div><div>Still have questions? Check out the <a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiBasicConfiguration.html" target="_blank">Google code</a> site and <a href="//www.google.com/support/analyticshelp/bin/answer.py?answer=1205784" target="_blank">Help Center</a> articles on Site Speed. We hope you’ll gain insights from this newly updated report and be able to use it to optimize your pages.  Please share with us your thoughts on this report and any suggestions for future updates. </div><br /> - Nir Tzemah, Google Analytics Team <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Speed matters. Faster loading pages mean more visitors land on your site instead of waiting in frustration or leaving. The Google Analytics Site Speed report will help you learn which of your pages are underperforming, so you can address this potential barrier to your conversions.<br /> <br /> The <a href="http://analytics.blogspot.com/2011/05/measure-page-load-time-with-site-speed.html" target="_blank">Site Speed report</a> was launched a few months ago, but it required site owners to add an additional Google Analytics tracking code to see data in this report. Based on increasing user requests we are now making this feature available to all Google Analytics users and removing the requirement to modify your Google Analytics tracking code. As of today all Google Analytics accounts will automatically have the Site Speed report available with no extra work required from you.<br /> <br /> <center><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-nouS7YbrmU_Cz9naO9YamoD8DgzwqDPJOp7o92UM_0XNqKuN58dubRX5hhD4rQ7E7p3hYTv2_C4Ou4ABqZmGfPw2LmaIWdn05FyBgDRhkOveuWHyv8YeO3mfcP89SQ5SBPkT/s1600/sitespeed_pageviews.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="263" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-nouS7YbrmU_Cz9naO9YamoD8DgzwqDPJOp7o92UM_0XNqKuN58dubRX5hhD4rQ7E7p3hYTv2_C4Ou4ABqZmGfPw2LmaIWdn05FyBgDRhkOveuWHyv8YeO3mfcP89SQ5SBPkT/s400/sitespeed_pageviews.png" width="400" /></a></center><br /> Want to check out Site Speed in your account? It’s easy. Go to the content section and click the Site Speed report. There are three tabs within the Site Speed report for you to review: Explorer, Performance, & Map Overlay. Each provides a slightly different view of your site speed performance. The Explorer tab provides an overview of load time by page. The <a href="http://analytics.blogspot.com/2011/09/site-speed-gets-upgrade-hello.html" target="_blank">Performance tab</a> buckets your site speed performance by page load time. The Map Overlay tab provides a view of your site speed experienced by users in different geographical regions (cities, countries, continents). Below are snapshots of the Performance & Map Overlay tabs.<br /> <br /> <br /> <center><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBGyCgxW1zAWbLlCXeCtoHLtqwCca6jdKgQm3qXCOnc9Sj_s81cx0IW_ffM4M22tGO-y_ZCt_CqI001PR1bVZSeHouVvSjfCZ_MC3zX_SF1bgO5h2EYrsbM5GclNH3t6z0XwAo/s1600/sitespeed_performance.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBGyCgxW1zAWbLlCXeCtoHLtqwCca6jdKgQm3qXCOnc9Sj_s81cx0IW_ffM4M22tGO-y_ZCt_CqI001PR1bVZSeHouVvSjfCZ_MC3zX_SF1bgO5h2EYrsbM5GclNH3t6z0XwAo/s320/sitespeed_performance.png" width="320" /></a></center><br /> <br /> <center><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2RDKb42kSaixKK34jgAS3jLfiCbTVAWMv1kI3BkvmBd6xKwfFGJ_CoLBZZjL01NMlE1ay_AtfJGmTF6GX_YumctscBOJgjfwje1Ev6WlOnkjOgXWErZEKc9R1jssIfU1dJO5u/s1600/sitespeed_mapoverlay.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="269" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2RDKb42kSaixKK34jgAS3jLfiCbTVAWMv1kI3BkvmBd6xKwfFGJ_CoLBZZjL01NMlE1ay_AtfJGmTF6GX_YumctscBOJgjfwje1Ev6WlOnkjOgXWErZEKc9R1jssIfU1dJO5u/s320/sitespeed_mapoverlay.png" width="320" /></a></center><br /> If you have already been using the Site Speed report through the additional tracking script, you can keep using the report as before. Since the tracking code “ <a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiBasicConfiguration.html#_gat.GA_Tracker_._trackPageLoadTime" target="_blank">_trackPageLoadTime</a>” is no longer required to enable Site Speed report, going forward Google Analytics will simply ignore it.<br /> <br /> Interested in understanding the details of the Site Speed report sampling rate, tracking of virtual pageviews, and impact of redirects?<br /> <div><div><ul><li><b>Sample rate</b> - Google Analytics samples your page load times to generate this report. For the more technical minded users you can adjust this sampling rate by adding to your Google Analytics code the function - <a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiBasicConfiguration.html#_gat.GA_Tracker_._setSiteSpeedSampleRate" target="_blank">setSiteSpeedSampleRate</a>. </li> </ul><ul><li><b>Support for virtual pages</b> - If a virtual path was used in the _trackPageview call, that path will now also be associated with any site speed data collected from that page.</li> </ul><ul><li><b>Redirection time</b> - Redirects are now counted as part of the "page load time" metric, so it represents the total time a user perceives of your site loading. Current users of the Site Speed report may notice a small increase in page load times as a result of this update.</li> </ul></div></div><div>Still have questions? Check out the <a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiBasicConfiguration.html" target="_blank">Google code</a> site and <a href="//www.google.com/support/analyticshelp/bin/answer.py?answer=1205784" target="_blank">Help Center</a> articles on Site Speed. We hope you’ll gain insights from this newly updated report and be able to use it to optimize your pages.  Please share with us your thoughts on this report and any suggestions for future updates. </div><br /> - Nir Tzemah, Google Analytics Team <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/11/site-speed-now-even-easier-to-access.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Site Speed, now even easier to access&url=https://analytics.googleblog.com/2011/11/site-speed-now-even-easier-to-access.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/11/site-speed-now-even-easier-to-access.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='9001712768006653984' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/11/you-can-now-see-mobile-ad-performance.html' itemprop='url' title='You can now see mobile ad performance in Google Analytics.'> You can now see mobile ad performance in Google Analytics. </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 11, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Starting this week, some of you will see enhanced Analytics reports with mobile ad performance metrics. All AdWords reports in the new interface will be gaining a new visual toggle as shown below for “All”, “High-end Mobile” and “Tablet” ads.  All AdWords metrics available in Google Analytics can be segmented by these new mobile and tablet dimensions.<br /> <br /> <div style="text-align: center;"> <img height="342" id="internal-source-marker_0.37144169653765857" src="https://lh5.googleusercontent.com/zkdpRx2mnB6qZFA0TLQvKBFx7OUgdKE8kk7Rh8XW3m2_ra0LyCdm4K5P8g2PgowhmPurDwhjWSLeUd2bZluPgL8a1IsqVqlgwCQS1jL9d8XIDbLukSs" width="400" /></div><br /> As more consumers begin to make use of tablets or high-end mobile devices, businesses need to understand this shift towards mobile and adapt your marketing mix. This mobile ads reporting enhancement in Google Analytics is one of many steps that we are taking towards helping you make more sense of how mobile advertising interacts with your business.<br /> <br /> Please let us know what you think, and suggest any other mobile measurement options you’d like to see that help make sense of your mobile advertising effectiveness.<br /> <br /> - Phil Mui, Google Analytics team <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Starting this week, some of you will see enhanced Analytics reports with mobile ad performance metrics. All AdWords reports in the new interface will be gaining a new visual toggle as shown below for “All”, “High-end Mobile” and “Tablet” ads.  All AdWords metrics available in Google Analytics can be segmented by these new mobile and tablet dimensions.<br /> <br /> <div style="text-align: center;"> <img height="342" id="internal-source-marker_0.37144169653765857" src="https://lh5.googleusercontent.com/zkdpRx2mnB6qZFA0TLQvKBFx7OUgdKE8kk7Rh8XW3m2_ra0LyCdm4K5P8g2PgowhmPurDwhjWSLeUd2bZluPgL8a1IsqVqlgwCQS1jL9d8XIDbLukSs" width="400" /></div><br /> As more consumers begin to make use of tablets or high-end mobile devices, businesses need to understand this shift towards mobile and adapt your marketing mix. This mobile ads reporting enhancement in Google Analytics is one of many steps that we are taking towards helping you make more sense of how mobile advertising interacts with your business.<br /> <br /> Please let us know what you think, and suggest any other mobile measurement options you’d like to see that help make sense of your mobile advertising effectiveness.<br /> <br /> - Phil Mui, Google Analytics team <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/11/you-can-now-see-mobile-ad-performance.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:You can now see mobile ad performance in Google Analytics.&url=https://analytics.googleblog.com/2011/11/you-can-now-see-mobile-ad-performance.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/11/you-can-now-see-mobile-ad-performance.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7474311862057254786' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/11/simplifying-ecommerce-reporting-across.html' itemprop='url' title='Simplifying eCommerce reporting across international sites with multiple currencies'> Simplifying eCommerce reporting across international sites with multiple currencies </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 9, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div><i>It’s quite common for organizations to have complex reporting requirements that combine multiple data sources. In these cases, an efficient way to get at Google Analytics data is to use the API. But for those without the development resources needed to access the API there are many <a href="//www.google.com/analytics/apps/?utm_source=gablog&utm_medium=blog&utm_content=partner_app&utm_campaign=api">Google Analytics Apps</a> available that can offer a solution. The following mini case study is about Analytics Canvas, a 3rd party Google Analytics App. Analytics Canvas helped Fairmont Raffles Hotels International take a complex reporting task and make it easy.</i></div><br /> <div>Like most global organizations, <a href="http://www.frhi.com/">Fairmont Raffles Hotels International</a> has regionally operated business units. Each unit typically maintains its own reporting profile in Google Analytics. But with individual business unit profiles, how do you analyze the data across all the business units? And, how do you combine external business data with each of these Google Analytics profiles?<br /> <br /> </div><div>For Fairmont Raffles Hotels International, the answers lie in the <a href="http://www.analyticscanvas.com/">Analytics Canvas tool from nModal</a>. Analytics Canvas is an easy to use, drag-n-drop interface for creating data queries and transformations needed for advanced reports and dashboards. Analytics Canvas can extract data from multiple Google Analytics accounts, combine it with additional data sources, and then segment and filter the data.</div><br /> <center><br /> <a href="//1.bp.blogspot.com/-Zn6tqvcpfa4/TrhQAfjJHAI/AAAAAAAAAD8/_Tlpg4HJu3s/s1600/AnalyticsCanvasBlocksAndJoin.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5672371700072258562" src="//1.bp.blogspot.com/-Zn6tqvcpfa4/TrhQAfjJHAI/AAAAAAAAAD8/_Tlpg4HJu3s/s400/AnalyticsCanvasBlocksAndJoin.png" style="cursor: hand; cursor: pointer; height: 186px; margin: 0 10px 10px 0; width: 320px;"></a></center><center><br /> <a href="//1.bp.blogspot.com/-cHooEJrSzkY/TrhR6fJFGdI/AAAAAAAAAEU/VToVw97pAVk/s1600/AnalyticsCanvasQuerySelection.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5672373795906984402" src="//1.bp.blogspot.com/-cHooEJrSzkY/TrhR6fJFGdI/AAAAAAAAAEU/VToVw97pAVk/s320/AnalyticsCanvasQuerySelection.png" style="cursor: hand; cursor: pointer; display: block; height: 186px; margin: 0px auto 10px; text-align: center; width: 320px;"></a></center><br /> <div>Barbara Pezzi, Director Analytics & Search Optimization, Fairmont Raffles Hotels International, uses Analytics Canvas to automate her complex reporting tasks. “We trade in over 10 different currencies on our websites. We needed to have multiple international hotels’ eCommerce data converted to a common currency in various reports, such as ‘All Traffic Sources’ and ‘Campaigns’, to analyze the overall production of each traffic channel and marketing initiative. Traditionally we would have to export data from multiple profiles and do currency conversion by hand in spreadsheets. With almost 100 hotels, the large number of profiles made it a very time consuming and potentially error prone task to get a multi-hotel, single currency report.” With Analytics Canvas, Fairmont automated this task in minutes with a single currency report for all its hotels.</div><br /> <center><div style="text-align: left;"><br /> </div><a href="//2.bp.blogspot.com/-7jsrLPXTbSs/TrhR6WoCy4I/AAAAAAAAAEk/m_i710kXw34/s1600/AnalyticsCanvasUSDConvertedTimeSeriesChart.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5672373793620937602" src="//2.bp.blogspot.com/-7jsrLPXTbSs/TrhR6WoCy4I/AAAAAAAAAEk/m_i710kXw34/s320/AnalyticsCanvasUSDConvertedTimeSeriesChart.png" style="cursor: hand; cursor: pointer; display: block; height: 186px; margin: 0px auto 10px; text-align: center; width: 320px;"></a></center><br /> <div>Analytics Canvas was built by <a href="http://www.analyticscanvas.com/">nModal Solutions Inc</a> using the <a href="//www.google.com/analytics/developer/#utm_source=gablog&utm_medium=blog&utm_content=partner_app&utm_campaign=api">Google Analytics API</a>. Here is what James Standen, the founder of nModal, has to say “The Google Analytics API is very easy to use and the full access to data makes it possible to make a very powerful query interface. So far we’ve had a great response to Analytics Canvas. People are very pleased to have greater access to their web traffic data, and we’re thrilled to hear about the interesting new applications and integrations our customers are able to do using our tool.”</div><div><br /> </div><div>The Analytics Canvas application can be found through the <a href="//www.google.com/analytics/apps/about?app_id=537001&utm_source=gablog&utm_medium=blog&utm_content=partner_app&utm_campaign=api">Google Analytics App Gallery</a> and can be downloaded from the <a href="http://www.analyticscanvas.com/">Analytics Canvas</a> website.</div><div><br /> </div><div>If you’re interested in developing applications for the Google Analytics platform visit <a href="//www.google.com/analytics/developer/#utm_source=gablog&utm_medium=blog&utm_content=partner_app&utm_campaign=api">Google Analytics for Developers</a>. </div><br /> <div><span class="byline-author">Posted by Pete Frisella, Google Analytics API team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div><i>It’s quite common for organizations to have complex reporting requirements that combine multiple data sources. In these cases, an efficient way to get at Google Analytics data is to use the API. But for those without the development resources needed to access the API there are many <a href="//www.google.com/analytics/apps/?utm_source=gablog&utm_medium=blog&utm_content=partner_app&utm_campaign=api">Google Analytics Apps</a> available that can offer a solution. The following mini case study is about Analytics Canvas, a 3rd party Google Analytics App. Analytics Canvas helped Fairmont Raffles Hotels International take a complex reporting task and make it easy.</i></div><br /> <div>Like most global organizations, <a href="http://www.frhi.com/">Fairmont Raffles Hotels International</a> has regionally operated business units. Each unit typically maintains its own reporting profile in Google Analytics. But with individual business unit profiles, how do you analyze the data across all the business units? And, how do you combine external business data with each of these Google Analytics profiles?<br /> <br /> </div><div>For Fairmont Raffles Hotels International, the answers lie in the <a href="http://www.analyticscanvas.com/">Analytics Canvas tool from nModal</a>. Analytics Canvas is an easy to use, drag-n-drop interface for creating data queries and transformations needed for advanced reports and dashboards. Analytics Canvas can extract data from multiple Google Analytics accounts, combine it with additional data sources, and then segment and filter the data.</div><br /> <center><br /> <a href="//1.bp.blogspot.com/-Zn6tqvcpfa4/TrhQAfjJHAI/AAAAAAAAAD8/_Tlpg4HJu3s/s1600/AnalyticsCanvasBlocksAndJoin.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5672371700072258562" src="//1.bp.blogspot.com/-Zn6tqvcpfa4/TrhQAfjJHAI/AAAAAAAAAD8/_Tlpg4HJu3s/s400/AnalyticsCanvasBlocksAndJoin.png" style="cursor: hand; cursor: pointer; height: 186px; margin: 0 10px 10px 0; width: 320px;"></a></center><center><br /> <a href="//1.bp.blogspot.com/-cHooEJrSzkY/TrhR6fJFGdI/AAAAAAAAAEU/VToVw97pAVk/s1600/AnalyticsCanvasQuerySelection.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5672373795906984402" src="//1.bp.blogspot.com/-cHooEJrSzkY/TrhR6fJFGdI/AAAAAAAAAEU/VToVw97pAVk/s320/AnalyticsCanvasQuerySelection.png" style="cursor: hand; cursor: pointer; display: block; height: 186px; margin: 0px auto 10px; text-align: center; width: 320px;"></a></center><br /> <div>Barbara Pezzi, Director Analytics & Search Optimization, Fairmont Raffles Hotels International, uses Analytics Canvas to automate her complex reporting tasks. “We trade in over 10 different currencies on our websites. We needed to have multiple international hotels’ eCommerce data converted to a common currency in various reports, such as ‘All Traffic Sources’ and ‘Campaigns’, to analyze the overall production of each traffic channel and marketing initiative. Traditionally we would have to export data from multiple profiles and do currency conversion by hand in spreadsheets. With almost 100 hotels, the large number of profiles made it a very time consuming and potentially error prone task to get a multi-hotel, single currency report.” With Analytics Canvas, Fairmont automated this task in minutes with a single currency report for all its hotels.</div><br /> <center><div style="text-align: left;"><br /> </div><a href="//2.bp.blogspot.com/-7jsrLPXTbSs/TrhR6WoCy4I/AAAAAAAAAEk/m_i710kXw34/s1600/AnalyticsCanvasUSDConvertedTimeSeriesChart.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5672373793620937602" src="//2.bp.blogspot.com/-7jsrLPXTbSs/TrhR6WoCy4I/AAAAAAAAAEk/m_i710kXw34/s320/AnalyticsCanvasUSDConvertedTimeSeriesChart.png" style="cursor: hand; cursor: pointer; display: block; height: 186px; margin: 0px auto 10px; text-align: center; width: 320px;"></a></center><br /> <div>Analytics Canvas was built by <a href="http://www.analyticscanvas.com/">nModal Solutions Inc</a> using the <a href="//www.google.com/analytics/developer/#utm_source=gablog&utm_medium=blog&utm_content=partner_app&utm_campaign=api">Google Analytics API</a>. Here is what James Standen, the founder of nModal, has to say “The Google Analytics API is very easy to use and the full access to data makes it possible to make a very powerful query interface. So far we’ve had a great response to Analytics Canvas. People are very pleased to have greater access to their web traffic data, and we’re thrilled to hear about the interesting new applications and integrations our customers are able to do using our tool.”</div><div><br /> </div><div>The Analytics Canvas application can be found through the <a href="//www.google.com/analytics/apps/about?app_id=537001&utm_source=gablog&utm_medium=blog&utm_content=partner_app&utm_campaign=api">Google Analytics App Gallery</a> and can be downloaded from the <a href="http://www.analyticscanvas.com/">Analytics Canvas</a> website.</div><div><br /> </div><div>If you’re interested in developing applications for the Google Analytics platform visit <a href="//www.google.com/analytics/developer/#utm_source=gablog&utm_medium=blog&utm_content=partner_app&utm_campaign=api">Google Analytics for Developers</a>. </div><br /> <div><span class="byline-author">Posted by Pete Frisella, Google Analytics API team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/11/simplifying-ecommerce-reporting-across.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Simplifying eCommerce reporting across international sites with multiple currencies&url=https://analytics.googleblog.com/2011/11/simplifying-ecommerce-reporting-across.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/11/simplifying-ecommerce-reporting-across.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='4436261723843787622' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/11/web-analytics-tv-22-automation-episode.html' itemprop='url' title='Web Analytics TV #22 - The Automation episode'> Web Analytics TV #22 - The Automation episode </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 7, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Welcome to another delightful episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this wonderful episode we had questions from Australia, Denmark, India, Sweden, Germany andThe Netherlands.<br /> <br /> If you’re new to this show, our process is simple.<br /> <b><br /> </b><br /> <b>Step 1</b>: You ask, or vote on, your favorite web analytics questions. Vote on next week’s questions using this <a href="https://www.google.com/moderator/#15/e=137d09&t=137d09.40">Web Analytics TV Google Moderator site</a>.<br /> <div><div><br /> </div><div><b>Step 2</b>: From a secret undisclosed location at the Googleplex <a href="http://www.kaushik.net/avinash">Avinash Kaushik</a> & Nick Mihailovski answer them. :-)</div><div><br /> </div><div>In this episode we award the “Ninja of the Episode” and award it to <b>Niklas in Sweden</b>, for a great question about the difference between events and custom variables. <b>Niklas</b>, just email us and we’ll send you a signed copy of Web analytics 2.0.</div><div><br /> </div><div>OK. Here is the list of <a href="https://www.google.com/moderator/#15/e=c2e63&t=c2e63.40&f=c2e63.55a034">last episodes questions</a>.</div><div><br /> </div><div><b>In this action packed episode we discuss:</b></div><div><ul><li>(0:23) Best practices for rollup reporting across multiple sites (See answer below)</li> <li>(0:53) Reporting secure search in Google Analytics</li> <li>(3:27) Troubleshooting funnel navigation reports</li> <li>(4:31) Comparing using event tracking and session level custom variables.</li> <li>(6:28) Measuring how visitors who interact with a video influence conversions</li> <li>(7:35) When data in Google Analytics updated</li> <li>(9:55) Representing multiple date ranges by column</li> <li>(11:04) Best practices for tracking widgets</li> <li>(11:40) Exporting greater than 500 rows from Google Analytics</li> <li>(13:43) Comparing days to purchase by medium</li> <li>(15:20) Using multiple tracking codes on the same page (see answer below)</li> <li>(16:25) Best practices using custom variables to track multivariate test information</li> <li>(18:10) Reporting across multiple currencies in Google Analytics</li> <li>(19:10) Segmenting 'serious' visitors by loyalty and engagement metrics</li> <li>(21:32) Measuring click to call buttons in your mobile websites</li> <li>(22:45) The best and most time efficient way to put Google Analytics data into a powerPoint</li> <li>(23:47) Tracking cross-sells or up-sells on a product page</li> <li>(26:05) Tracking multiple ids or paths per page</li> <li>(26:45) Why single page website show time on site metrics</li> <li>(28:27) Using the reverse page path report for analysis</li> <li>(30:21) Do profile filters impact site search reports</li> <li>(32:39) How to get fast traffic in your reports</li> </ul></div></div><div><br /> <center><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/PxS9j52kPt4" width="560"></iframe></center></div><div><div><br /> <b>Here are the links to the topics we discuss:</b></div><div><ul><li><a href="https://www.google.com/analytics/web/permalink?type=custom_report&uid=ojlhDkSVRfarrbCvQzR2NQ">A custom report users using secure site search</a></li> <li><a href="http://excel.nextanalytics.com/">Use nextAnalytcs to extract custom views of data out of Google Analytics</a></li> <li><a href="http://code.google.com/mobile/analytics/docs/web/">Tracking users without JavaScript using Mobile tracking snippets</a></li> <li><a href="//www.google.com/analytics/apps/results?category=Reporting+Tools">Reporting tools to simplify data access using the Google Analytics API</a></li> <li><a href="https://www.google.com/analytics/web/permalink?type=custom_report&uid=gJ5dN7myReWpa01A-OpJ9g">A custom report comparing days to purchase by medium</a></li> <li><a href="http://www.analyticscanvas.com/video/fairmont-raffles-hotels-international-case-study/">Using Analytics Canvas to report in a common currency across Google Analytics profiles</a></li> <li><a href="http://www.kaushik.net/avinash/actionable-web-analytics-custom-reports-advanced-segments/">Applying advanced segments to custom reports by Avinash</a> (includes downloadable report)</li> <li><a href="http://www.shufflepoint.com/Powerpoint.aspx">Google Analytics PowerPoint integration provided by Shufflepoint</a></li> <li><a href="http://analytics.blogspot.com/2011/10/introducing-flow-visualization.html">Using the new flow visualization (to replace reverse goal path analysis)</a></li> </ul></div><div>There was one question asked which we needed to get more information. </div><div><br /> </div><div>“What is your recommendation to simultaneously track data for a local site & having a roll-up profile to track aggregate data across all sites of a company.”</div><div><br /> </div><div>What we learned was that there are 25+ sites on different domains split across 2 business units. A simple solution is to pull out data using the API to create any rollup reports you need. Another option is to have multiple tracking codes on the same page, and have one code be the same across all the sites. That way all the data is sent into a single report which you can view.</div><div><br /> </div><div>One thing to keep in mind, is that each site will track visitors separately. So visitor numbers will not be accurate across all the sites.</div><div><br /> </div><div>So hopefully this helps you out. As always, if you need help setting up Google Analytics or leveraging the advanced configuration options, we recommend hiring a <a href="//www.google.com/analytics/partners.html">Google Analytics Certified Partner</a>.</div><div><br /> </div><div>If you found this post or video helpful, we'd love to hear your comments. Please share them via the comment form below.</div><div><br /> </div><div>This series would not be possible without your awesome questions. Please submit them on our <a href="https://www.google.com/moderator/#15/e=137d09&t=137d09.40">public Google Moderator site</a>, and while you’re there don’t forget to vote for your favorite questions.  Avinash and I will answer them in a couple of weeks with yet another entertaining video.</div></div><br /> <br /> <span class="byline-author">Posted by Nick Mihailovski, Google Analytics team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Welcome to another delightful episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this wonderful episode we had questions from Australia, Denmark, India, Sweden, Germany andThe Netherlands.<br /> <br /> If you’re new to this show, our process is simple.<br /> <b><br /> </b><br /> <b>Step 1</b>: You ask, or vote on, your favorite web analytics questions. Vote on next week’s questions using this <a href="https://www.google.com/moderator/#15/e=137d09&t=137d09.40">Web Analytics TV Google Moderator site</a>.<br /> <div><div><br /> </div><div><b>Step 2</b>: From a secret undisclosed location at the Googleplex <a href="http://www.kaushik.net/avinash">Avinash Kaushik</a> & Nick Mihailovski answer them. :-)</div><div><br /> </div><div>In this episode we award the “Ninja of the Episode” and award it to <b>Niklas in Sweden</b>, for a great question about the difference between events and custom variables. <b>Niklas</b>, just email us and we’ll send you a signed copy of Web analytics 2.0.</div><div><br /> </div><div>OK. Here is the list of <a href="https://www.google.com/moderator/#15/e=c2e63&t=c2e63.40&f=c2e63.55a034">last episodes questions</a>.</div><div><br /> </div><div><b>In this action packed episode we discuss:</b></div><div><ul><li>(0:23) Best practices for rollup reporting across multiple sites (See answer below)</li> <li>(0:53) Reporting secure search in Google Analytics</li> <li>(3:27) Troubleshooting funnel navigation reports</li> <li>(4:31) Comparing using event tracking and session level custom variables.</li> <li>(6:28) Measuring how visitors who interact with a video influence conversions</li> <li>(7:35) When data in Google Analytics updated</li> <li>(9:55) Representing multiple date ranges by column</li> <li>(11:04) Best practices for tracking widgets</li> <li>(11:40) Exporting greater than 500 rows from Google Analytics</li> <li>(13:43) Comparing days to purchase by medium</li> <li>(15:20) Using multiple tracking codes on the same page (see answer below)</li> <li>(16:25) Best practices using custom variables to track multivariate test information</li> <li>(18:10) Reporting across multiple currencies in Google Analytics</li> <li>(19:10) Segmenting 'serious' visitors by loyalty and engagement metrics</li> <li>(21:32) Measuring click to call buttons in your mobile websites</li> <li>(22:45) The best and most time efficient way to put Google Analytics data into a powerPoint</li> <li>(23:47) Tracking cross-sells or up-sells on a product page</li> <li>(26:05) Tracking multiple ids or paths per page</li> <li>(26:45) Why single page website show time on site metrics</li> <li>(28:27) Using the reverse page path report for analysis</li> <li>(30:21) Do profile filters impact site search reports</li> <li>(32:39) How to get fast traffic in your reports</li> </ul></div></div><div><br /> <center><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/PxS9j52kPt4" width="560"></iframe></center></div><div><div><br /> <b>Here are the links to the topics we discuss:</b></div><div><ul><li><a href="https://www.google.com/analytics/web/permalink?type=custom_report&uid=ojlhDkSVRfarrbCvQzR2NQ">A custom report users using secure site search</a></li> <li><a href="http://excel.nextanalytics.com/">Use nextAnalytcs to extract custom views of data out of Google Analytics</a></li> <li><a href="http://code.google.com/mobile/analytics/docs/web/">Tracking users without JavaScript using Mobile tracking snippets</a></li> <li><a href="//www.google.com/analytics/apps/results?category=Reporting+Tools">Reporting tools to simplify data access using the Google Analytics API</a></li> <li><a href="https://www.google.com/analytics/web/permalink?type=custom_report&uid=gJ5dN7myReWpa01A-OpJ9g">A custom report comparing days to purchase by medium</a></li> <li><a href="http://www.analyticscanvas.com/video/fairmont-raffles-hotels-international-case-study/">Using Analytics Canvas to report in a common currency across Google Analytics profiles</a></li> <li><a href="http://www.kaushik.net/avinash/actionable-web-analytics-custom-reports-advanced-segments/">Applying advanced segments to custom reports by Avinash</a> (includes downloadable report)</li> <li><a href="http://www.shufflepoint.com/Powerpoint.aspx">Google Analytics PowerPoint integration provided by Shufflepoint</a></li> <li><a href="http://analytics.blogspot.com/2011/10/introducing-flow-visualization.html">Using the new flow visualization (to replace reverse goal path analysis)</a></li> </ul></div><div>There was one question asked which we needed to get more information. </div><div><br /> </div><div>“What is your recommendation to simultaneously track data for a local site & having a roll-up profile to track aggregate data across all sites of a company.”</div><div><br /> </div><div>What we learned was that there are 25+ sites on different domains split across 2 business units. A simple solution is to pull out data using the API to create any rollup reports you need. Another option is to have multiple tracking codes on the same page, and have one code be the same across all the sites. That way all the data is sent into a single report which you can view.</div><div><br /> </div><div>One thing to keep in mind, is that each site will track visitors separately. So visitor numbers will not be accurate across all the sites.</div><div><br /> </div><div>So hopefully this helps you out. As always, if you need help setting up Google Analytics or leveraging the advanced configuration options, we recommend hiring a <a href="//www.google.com/analytics/partners.html">Google Analytics Certified Partner</a>.</div><div><br /> </div><div>If you found this post or video helpful, we'd love to hear your comments. Please share them via the comment form below.</div><div><br /> </div><div>This series would not be possible without your awesome questions. Please submit them on our <a href="https://www.google.com/moderator/#15/e=137d09&t=137d09.40">public Google Moderator site</a>, and while you’re there don’t forget to vote for your favorite questions.  Avinash and I will answer them in a couple of weeks with yet another entertaining video.</div></div><br /> <br /> <span class="byline-author">Posted by Nick Mihailovski, Google Analytics team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/11/web-analytics-tv-22-automation-episode.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Web Analytics TV #22 - The Automation episode&url=https://analytics.googleblog.com/2011/11/web-analytics-tv-22-automation-episode.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/11/web-analytics-tv-22-automation-episode.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8980122224196648357' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/11/email-scheduler-pdf-export-and.html' itemprop='url' title='Email scheduler, PDF export, and a transition to the new Google Analytics interface'> Email scheduler, PDF export, and a transition to the new Google Analytics interface </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 1, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Two of the most requested features from the old version of Google Analytics that have been absent in the new interface are <a href="//www.google.com/support/analytics/bin/answer.py?hl=en&answer=57163" target="_blank">report email scheduling</a> and PDF export.  We are happy to announce that both email scheduling and PDF export functionality will be the new interface in a few weeks.<br /> <br /> Because there are significant differences between reports in the new and old versions of Google Analytics, we would like to use this opportunity to solicit your feedback regarding which scheduled email reports should be preserved in the new version. We suspect that many of you would like to use this opportunity to “reset” the number and types of scheduled Google Analytics emails. As we roll out the new email system in the coming few weeks, we encourage you to examine your existing scheduled emails and make a personal decision on whether to recreate a similar scheduled email report. <br /> <br /> Every standard and custom report will have an email scheduling option, shown below in the report options bar:<br /> <br /> <img height="339px;" id="internal-source-marker_0.59345429437235" src="https://lh6.googleusercontent.com/2PlM174H1_JGtHV5TMwKNDh4dCRuPRzbVp0tOxfbRKhS3YBsKF1mAYfQlk_2G49aJcFd2KGz-3T9qKehno5RfBogf-eXfAF5kB82jrT65xYxMw70cMk" width="404px;" /><br /> <br /> Clicking on the “EMAIL” button pulls up the following email scheduling dialog:<br /> <br /> <img height="309px;" id="internal-source-marker_0.59345429437235" src="https://lh4.googleusercontent.com/fLuRBYnUvIYmnZOhag2KPZVykUEHjMJ_U57GaAC_ditHQD0l_s4mEg8eI3ywnQMIdisS54XdXtUOK06qwRzA0ogh8QOP2kLeGu367ngqJVpia6i86GM" width="386px;" /><br /> <br /> (A more detailed blog post about the emailer and its new functionality will be available when the it is released in a few weeks.) The above email preview shows the work we have put into improving the email report setup over the older Analytics interface.<br /> <br /> PDF export for every report will also be available within a few weeks. <br /> <br /> With the upcoming release of both the new emailer & PDF download, we want to give you three months notice (as of today) that the old Google Analytics interface as well as all existing scheduled emails will be sunset starting in January 2012. We believe that the <a href="http://analytics.blogspot.com/2011/06/making-of-google-analytics-v5.html" target="_blank">new Google Analytics</a> interface provides significant advantages over the old version, including access to <a href="http://analytics.blogspot.com/2011/09/whats-happening-on-your-site-right-now.html" target="_blank">Real Time Analytics</a>, <a href="http://analytics.blogspot.com/2011/08/introducing-multi-channel-funnels.html" target="_blank">Multi-Channel Funnels</a>, <a href="http://analytics.blogspot.com/2011/07/social-plugin-tracking-in-google.html" target="_blank">Social Plugin Analytics</a>, & <a href="http://analytics.blogspot.com/2011/10/introducing-flow-visualization.html" target="_blank">Flow Visualization</a>. And hope you'll find enough value in these new features that you'll switch to the new version well before then.<br /> <br /> We welcome your feedback and comments.<br /> <br /> - Phil Mui, Google Analytics team <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Two of the most requested features from the old version of Google Analytics that have been absent in the new interface are <a href="//www.google.com/support/analytics/bin/answer.py?hl=en&answer=57163" target="_blank">report email scheduling</a> and PDF export.  We are happy to announce that both email scheduling and PDF export functionality will be the new interface in a few weeks.<br /> <br /> Because there are significant differences between reports in the new and old versions of Google Analytics, we would like to use this opportunity to solicit your feedback regarding which scheduled email reports should be preserved in the new version. We suspect that many of you would like to use this opportunity to “reset” the number and types of scheduled Google Analytics emails. As we roll out the new email system in the coming few weeks, we encourage you to examine your existing scheduled emails and make a personal decision on whether to recreate a similar scheduled email report. <br /> <br /> Every standard and custom report will have an email scheduling option, shown below in the report options bar:<br /> <br /> <img height="339px;" id="internal-source-marker_0.59345429437235" src="https://lh6.googleusercontent.com/2PlM174H1_JGtHV5TMwKNDh4dCRuPRzbVp0tOxfbRKhS3YBsKF1mAYfQlk_2G49aJcFd2KGz-3T9qKehno5RfBogf-eXfAF5kB82jrT65xYxMw70cMk" width="404px;" /><br /> <br /> Clicking on the “EMAIL” button pulls up the following email scheduling dialog:<br /> <br /> <img height="309px;" id="internal-source-marker_0.59345429437235" src="https://lh4.googleusercontent.com/fLuRBYnUvIYmnZOhag2KPZVykUEHjMJ_U57GaAC_ditHQD0l_s4mEg8eI3ywnQMIdisS54XdXtUOK06qwRzA0ogh8QOP2kLeGu367ngqJVpia6i86GM" width="386px;" /><br /> <br /> (A more detailed blog post about the emailer and its new functionality will be available when the it is released in a few weeks.) The above email preview shows the work we have put into improving the email report setup over the older Analytics interface.<br /> <br /> PDF export for every report will also be available within a few weeks. <br /> <br /> With the upcoming release of both the new emailer & PDF download, we want to give you three months notice (as of today) that the old Google Analytics interface as well as all existing scheduled emails will be sunset starting in January 2012. We believe that the <a href="http://analytics.blogspot.com/2011/06/making-of-google-analytics-v5.html" target="_blank">new Google Analytics</a> interface provides significant advantages over the old version, including access to <a href="http://analytics.blogspot.com/2011/09/whats-happening-on-your-site-right-now.html" target="_blank">Real Time Analytics</a>, <a href="http://analytics.blogspot.com/2011/08/introducing-multi-channel-funnels.html" target="_blank">Multi-Channel Funnels</a>, <a href="http://analytics.blogspot.com/2011/07/social-plugin-tracking-in-google.html" target="_blank">Social Plugin Analytics</a>, & <a href="http://analytics.blogspot.com/2011/10/introducing-flow-visualization.html" target="_blank">Flow Visualization</a>. And hope you'll find enough value in these new features that you'll switch to the new version well before then.<br /> <br /> We welcome your feedback and comments.<br /> <br /> - Phil Mui, Google Analytics team <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/11/email-scheduler-pdf-export-and.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Email scheduler, PDF export, and a transition to the new Google Analytics interface&url=https://analytics.googleblog.com/2011/11/email-scheduler-pdf-export-and.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2011/11/email-scheduler-pdf-export-and.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='6123417228103047950' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2011/10/optimize-engagement-with-addthis-and.html' itemprop='url' title='Optimize Engagement using AddThis and ShareThis with Analytics'> Optimize Engagement using AddThis and ShareThis with Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> October 28, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div style="background-color: transparent;"><span class="Apple-style-span"><span id="internal-source-marker_0.5818570267874748" style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Increasingly users are discovering great content, products and links through social referrals such as </span><a href="//www.google.com/+1/button/"><span style="background-color: transparent; color: #000099; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">+1 button endorsements</span></a><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, comments, likes, and shares. Earlier this year</span><a href="http://analytics.blogspot.com/2011/06/1-reporting-in-google-webmaster-tools.html"><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #000099; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">we introduced Social Plugin Analytics</span></a><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to help you analyze how users engage with any social plugin installed on your site - after all, what can be measured can also be improved and optimized!</span><span style="background-color: transparent; color: #333333; font-family: Arial; font-style: italic; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="background-color: transparent; color: #333333; font-family: Arial; font-style: italic; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <a href="http://milkadeal.com/"><span style="background-color: transparent; color: #000099; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">MilkADeal</span></a><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> started using Google Analytics earlier this year. It is a company in Malaysia that has benefited greatly from using Social Plugin Analytics. By using these new reports, they are able to uncover insights and create significant business process improvements. As reported in the New Straits Times, </span><span style="background-color: transparent; color: #333333; font-family: Arial; font-style: italic; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"In particular, the newly introduced social interaction tracking tool...We've been using it only in the last couple of weeks but we have seen an increase of almost 60% in social interaction visitors to our site," said Wilson Quah, founder of MilkADeal."</span><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="background-color: transparent; color: #333333; font-family: Arial; font-style: italic; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">By optimizing the </span><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingSocial.html"><span style="background-color: transparent; color: #000099; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">instrumentation</span></a><span style="background-color: transparent; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> of a few buttons on their site, MilkADeal is able to achieve </span><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">better engagement, a big boost in number of high quality referrals, and better outcomes! Today, we are happy to announce that our partners, AddThis and ShareThis, are making this social plugin analysis even easier. Just as the +1 button is</span><a href="//www.google.com/support/analyticshelp/bin/answer.py?answer=1316556&topic=1316551"><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #000099; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">automatically instrumented</span></a><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> for you by the Google+ team, publishers using AddThis and ShareThis will now have first class integrations with Social Plugin Analytics!</span><img height="115px;" src="https://lh3.googleusercontent.com/IL4gYbYDyb-oJjVeU-Cst6AxWjqv1tajawfjE4vcV8UxYvPJKMyCYf5awbRjQLu5n6G5uevEMiDJJXSc7WSrjq1ZmmPGqxq5HR1RebEFpeLC0XXECD8" width="515px;" /><br /> <span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="background-color: transparent; color: #222222; font-family: Arial; font-style: italic; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“Providing real-time analytics to 10 million domains each month, we see what big data can do every day. Integrating AddThis social signals into Google Analytics is a big win for publishers. We’re excited to contribute social sharing insight where it can be viewed in context of the GA interface.” </span><br /> </span><br /> <div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: right;"><span style="background-color: transparent; color: #222222; font-family: Arial; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-style-span">Will Meyer, VP of Publisher Products, Clearspring</span></span></div><span class="Apple-style-span"><span style="background-color: transparent; color: #222222; font-family: Arial; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="background-color: transparent; color: #333333; font-family: Arial; font-style: italic; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“At ShareThis, we work to provide our publisher network of one million+ websites with actionable analytics on their social activity. It's great to see Google paving the way for the entire industry to derive meaningful insights from the social Web and we're incredibly pleased to be a launch partner."</span><br /> </span><br /> <div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: right;"><span style="background-color: transparent; color: #333333; font-family: Arial; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-style-span">Kurt Abrahamson, CEO, ShareThis</span></span></div><span class="Apple-style-span"><span style="background-color: transparent; color: #333333; font-family: Arial; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To enable the integration for all of your AddThis buttons, you are now</span><a href="http://www.addthis.com/help/google-analytics-integration#social"><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #000099; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">just one line of code away</span></a><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, and ShareThis users don’t have to do a thing. If you have Google Analytics installed, and you are using a ShareThis widget, simply login into Google Analytics and check out your new social reports!</span><br /> <span style="background-color: transparent; text-decoration: none; vertical-align: baseline;"></span><span class="Apple-style-span"><span class="Apple-style-span" style="white-space: pre-wrap;"><i><br /> </i></span></span></span></div><span class="Apple-style-span"><span class="byline-author">Posted by Ilya Grigorik, Google Analytics team</span></span><br /> <div><span class="Apple-style-span"><span class="byline-author"><br /> </span></span></div><div><span class="Apple-style-span"><span class="byline-author"><br /> </span></span></div><div><span class="Apple-style-span"><span class="byline-author"><i style="background-color: rgba(255, 255, 255, 0.917969); color: #222222; font-family: arial, sans-serif; text-align: -webkit-auto;">Update: AddToAny users will also be happy to know that their social buttons are <a href="http://www.addtoany.com/ext/google_analytics/" style="color: #1155cc;" target="_blank">automatically instrumented</a> to work with event tracking and social plugin analytics!</i></span></span></div><div><span class="Apple-style-span"><span class="byline-author"><i style="background-color: rgba(255, 255, 255, 0.917969); color: #222222; font-family: arial, sans-serif; text-align: -webkit-auto;"><br /> </i></span></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div style="background-color: transparent;"><span class="Apple-style-span"><span id="internal-source-marker_0.5818570267874748" style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Increasingly users are discovering great content, products and links through social referrals such as </span><a href="//www.google.com/+1/button/"><span style="background-color: transparent; color: #000099; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">+1 button endorsements</span></a><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, comments, likes, and shares. Earlier this year</span><a href="http://analytics.blogspot.com/2011/06/1-reporting-in-google-webmaster-tools.html"><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #000099; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">we introduced Social Plugin Analytics</span></a><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to help you analyze how users engage with any social plugin installed on your site - after all, what can be measured can also be improved and optimized!</span><span style="background-color: transparent; color: #333333; font-family: Arial; font-style: italic; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="background-color: transparent; color: #333333; font-family: Arial; font-style: italic; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <a href="http://milkadeal.com/"><span style="background-color: transparent; color: #000099; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">MilkADeal</span></a><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> started using Google Analytics earlier this year. It is a company in Malaysia that has benefited greatly from using Social Plugin Analytics. By using these new reports, they are able to uncover insights and create significant business process improvements. As reported in the New Straits Times, </span><span style="background-color: transparent; color: #333333; font-family: Arial; font-style: italic; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"In particular, the newly introduced social interaction tracking tool...We've been using it only in the last couple of weeks but we have seen an increase of almost 60% in social interaction visitors to our site," said Wilson Quah, founder of MilkADeal."</span><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="background-color: transparent; color: #333333; font-family: Arial; font-style: italic; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">By optimizing the </span><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingSocial.html"><span style="background-color: transparent; color: #000099; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">instrumentation</span></a><span style="background-color: transparent; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> of a few buttons on their site, MilkADeal is able to achieve </span><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">better engagement, a big boost in number of high quality referrals, and better outcomes! Today, we are happy to announce that our partners, AddThis and ShareThis, are making this social plugin analysis even easier. Just as the +1 button is</span><a href="//www.google.com/support/analyticshelp/bin/answer.py?answer=1316556&topic=1316551"><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #000099; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">automatically instrumented</span></a><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> for you by the Google+ team, publishers using AddThis and ShareThis will now have first class integrations with Social Plugin Analytics!</span><img height="115px;" src="https://lh3.googleusercontent.com/IL4gYbYDyb-oJjVeU-Cst6AxWjqv1tajawfjE4vcV8UxYvPJKMyCYf5awbRjQLu5n6G5uevEMiDJJXSc7WSrjq1ZmmPGqxq5HR1RebEFpeLC0XXECD8" width="515px;" /><br /> <span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="background-color: transparent; color: #222222; font-family: Arial; font-style: italic; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“Providing real-time analytics to 10 million domains each month, we see what big data can do every day. Integrating AddThis social signals into Google Analytics is a big win for publishers. We’re excited to contribute social sharing insight where it can be viewed in context of the GA interface.” </span><br /> </span><br /> <div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: right;"><span style="background-color: transparent; color: #222222; font-family: Arial; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-style-span">Will Meyer, VP of Publisher Products, Clearspring</span></span></div><span class="Apple-style-span"><span style="background-color: transparent; color: #222222; font-family: Arial; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="background-color: transparent; color: #333333; font-family: Arial; font-style: italic; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“At ShareThis, we work to provide our publisher network of one million+ websites with actionable analytics on their social activity. It's great to see Google paving the way for the entire industry to derive meaningful insights from the social Web and we're incredibly pleased to be a launch partner."</span><br /> </span><br /> <div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: right;"><span style="background-color: transparent; color: #333333; font-family: Arial; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-style-span">Kurt Abrahamson, CEO, ShareThis</span></span></div><span class="Apple-style-span"><span style="background-color: transparent; color: #333333; font-family: Arial; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To enable the integration for all of your AddThis buttons, you are now</span><a href="http://www.addthis.com/help/google-analytics-integration#social"><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #000099; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">just one line of code away</span></a><span style="background-color: transparent; color: #333333; font-family: Arial; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, and ShareThis users don’t have to do a thing. If you have Google Analytics installed, and you are using a ShareThis widget, simply login into Google Analytics and check out your new social reports!</span><br /> <span style="background-color: transparent; text-decoration: none; vertical-align: baseline;"></span><span class="Apple-style-span"><span class="Apple-style-span" style="white-space: pre-wrap;"><i><br /> </i></span></span></span></div><span class="Apple-style-span"><span class="byline-author">Posted by Ilya Grigorik, Google Analytics team</span></span><br /> <div><span class="Apple-style-span"><span class="byline-author"><br /> </span></span></div><div><span class="Apple-style-span"><span class="byline-author"><br /> </span></span></div><div><span class="Apple-style-span"><span class="byline-author"><i style="background-color: rgba(255, 255, 255, 0.917969); color: #222222; font-family: arial, sans-serif; text-align: -webkit-auto;">Update: AddToAny users will also be happy to know that their social buttons are <a href="http://www.addtoany.com/ext/google_analytics/" style="color: #1155cc;" target="_blank">automatically instrumented</a> to work with event tracking and social plugin analytics!</i></span></span></div><div><span class="Apple-style-span"><span class="byline-author"><i style="background-color: rgba(255, 255, 255, 0.917969); color: #222222; font-family: arial, sans-serif; text-align: -webkit-auto;"><br /> </i></span></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2011/10/optimize-engagement-with-addthis-and.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span 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<div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2016/'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2015/'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2009/'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/10/'> Oct </a> </div> <div class='items'> </div> </li> 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