Die Digital Markets Act (DMA) Hub

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title="Verbinden Sie sich mit über 9.000 Technologie- und Mediapartner:innen" id="" href="https://www.appsflyer.com/de/products/integrations/"> <b class="d-block pb-2">Partner-Marktplatz</b> <span class="d-none d-md-block navbar-nav__item-text"> Verbinden Sie sich mit über 9.000 Technologie- und Mediapartner:innen </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="products" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/de/pricing/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Tarife anzeigen </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/de/solutions/ios/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> iOS 14+ Lösungen </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/de/products/apis/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Datenfeeds und APIs </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Lösungen" class="nav-link" href="#">Lösungen </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Team </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/product/"> <span class="d-block pb-2">Produkt</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Ziele </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/regain-ios-visibility/"> <span class="d-block pb-2">iOS-Erkenntnisse zurückgewinnen</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/kickstart-app-growth/"> <span class="d-block pb-2">App-Wachstum ankurbeln</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Nutzerakquise skalieren</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Engagement und LTV erhöhen</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/maximize-roas/"> <span class="d-block pb-2">ROAS maximieren</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Branche </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/finance/"> <span class="d-block pb-2">Finanzen</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/food-drink/"> <span class="d-block pb-2">F&B</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/entertainment-music/"> <span class="d-block pb-2">Entertainment und Musik</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/health/"> <span class="d-block pb-2">Gesundheit und Fitness</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/travel/"> <span class="d-block pb-2">Reisen</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Plattform </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & Konsole</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partnerschaft </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/partners/"> <span class="d-block pb-2">Partner</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/solutions/agencies/"> <span class="d-block pb-2">Agenturen</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/de/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer Success Stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/de/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Was AppsFlyer auszeichnet </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Ressourcen" class="nav-link" href="#">Ressourcen </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Ressourcen </span> <p>Bleiben Sie stets auf dem Laufenden mit Branchen-Insights, den neuesten Trends, Original-Content und allem, was AppsFlyer ausmacht</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/resources/"> <span class="d-block pb-2">Reports und Guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/glossary/"> <span class="d-block pb-2">Glossar</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://www.appsflyer.com/benchmarks/de/"> <span class="d-block pb-2">Branchen-Benchmarks</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><a href="/hubs/dma/"><img style="border-radius: 8px;" src="/wp-content/uploads/2024/03/dma-hub-header-img-de.png" /></a><div class="d-block"><a href="/de/hubs/dma" class="btn btn-arrow d-inline-block">Die neuen EU-Verordnungen</a></div></div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Unternehmen" class="nav-link" href="#">Unternehmen </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="about-us"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Wer wir sind </span> <p>Erfahren Sie mehr über unsere Geschichte, unser Team, wofür wir stehen und warum wir tun, was wir tun</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/company/about/"> <span class="d-block pb-2">Über uns</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/en-us"> <span class="d-block pb-2">Support</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/trust/"> <span class="d-block pb-2">Trust hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://careers.appsflyer.com/"> <span class="d-block pb-2">Karriere</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/de/company/social-impact/"> <span class="d-block pb-2">Social impact</span> 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data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/ru/hubs/dma/">Русский</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/es/hubs/dma/">Español</a> </li> <li class="px-30" data-in-array=""> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_blank" href="https://www.appsflyer-gcr.cn">简体中文</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/ko/hubs/dma/">한국어</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/pt/hubs/dma/">Portuguese</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/vi">Tiếng Việt</a> </li> </ul> </li> </ul> <ul class="navbar-nav d-sm-flex flex-sm-row justify-content-sm-between align-items-sm-center list-style-none px-20 px-md-0 mt-auto mb-0 mr-md-auto" itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu"> <li class="secondary-nav__cta mr-sm-3 mr-md-auto my-20 py my-sm-0 d-none d-sm-flex flex-column flex-md-row" itemprop="name" role="menuitem"> <a itemprop="url" class="nav-link d-flex nav-link--login justify-content-center" href="https://hq1.appsflyer.com/auth/login" id="" data-aft="login" data-aft-block="main-nav" target="_blank"> <i class="icon-login"></i> Login </a> </li> <li class="secondary-nav__cta ml-sm-3 ml-md-20 d-flex align-items-end align-items-sm-start align-items-md-center mt-30 mt-sm-0 ml-lg-20" itemprop="name" role="menuitem"> <a itemprop="url" class="btn btn-primary btn-primary--transparent font-weight-bold btn-sm" href="https://www.appsflyer.com/de/start/" id="" target="_self" data-aft="sign-up-free" data-aft-block="main-nav"> Kostenlos registrieren </a> </li> <li class="secondary-nav__cta ml-sm-3 d-flex align-items-end align-items-sm-start align-items-md-center mt-sm-0 ml-lg-20" itemprop="name" role="menuitem"> <a itemprop="url" class="btn btn-primary btn-primary--no-line btn-sm" href="https://www.appsflyer.com/de/start/demo/" id="" target="_self" data-aft="book-demo" data-aft-block="main-nav"> Zum Sales Team </a> </li> </ul> </div> </div> <button id="navbar-toggler" class="navbar-toggler hamburger" type="button" data-toggle="on" data-target="nav-holder main-nav" aria-controls="main-nav" aria-expanded="false" aria-label="Toggle navigation"> <span></span> <span></span> <span></span> </button> </div> </nav> <main class="main"> <section class="section-hero-section section-hero-section--theme-1 overflow-hidden d-flex align-items-md-center justify-content-md-start text-center text-md-left pt-80 pt-md-0 pb-60 pb-md-0"> <picture> <source media="(max-width: 767px)" srcset="https://www.appsflyer.com/wp-content/uploads/2020/08/Fraud-BG-half.jpg" /> <img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2020/08/Fraud-BG.jpg" alt="Background" /> </picture> <div class="container-fluid d-flex justify-content-center position-relative"> <div class="section-hero-section__row row justify-content-center"> <header class="section-hero-section__header col-md-6 pt-md-20 d-flex flex-column justify-content-center align-items-end border-radius--type-2 overflow-hidden"> <div class="row"> <div class="section-hero-section__content col-sm-9 col-md-10 mx-auto py-sm-80"> <h1 class="mb-20"><strong>Die Digital Markets Act (DMA) Hub</strong></h1> <span class="has-mlarge-font-size text-dark pt-20">Willkommen bei Ihrer unverzichtbaren Ressource für den Digital Markets Act (DMA). Hier finden Sie detaillierte Informationen, Aktualisierungen und Insights zu dieser wichtigen EU-Verordnung, die den digitalen Markt und die Akteure verändert.</span> <div class="section-hero-section__buttons d-flex flex-column flex-md-row align-items-center justify-content-md-start flex-wrap pt-40"> </div> </div> </div> </header> <figure class="section-hero-section__image col-md-6 ml-0 px-0 d-none d-md-flex align-items-end overflow-hidden align-items-end"> <img fetchpriority="high" decoding="async" width="827" height="512" src="https://www.appsflyer.com/wp-content/uploads/2024/02/hero-right-image-1.png" class="section-hero-section__image--main w-auto h-auto" alt="" srcset="https://www.appsflyer.com/wp-content/uploads/2024/02/hero-right-image-1.png 827w, https://www.appsflyer.com/wp-content/uploads/2024/02/hero-right-image-1-300x186.png 300w, https://www.appsflyer.com/wp-content/uploads/2024/02/hero-right-image-1-768x475.png 768w" sizes="(max-width: 827px) 100vw, 827px" /> </figure> </div> </div> </section> <section class="custom-related-posts pt-60 pt-md-100 pb-sm-60 section-bg section-bg--block-custom-related-posts "> <div class="container"> <header class="pb-50 pl-0 col-12 justify-content-start text-left"> <h2 class="px-0 col-12 m-auto h3"> Aktuelle Ressourcen </h2> </header> <div class="row align-items-start pt-3"> <article id="item-" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-md-4 col-sm-6 d-flex"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/de/blog/measurement-analytics/digital-markets-act-implications/" target="_self" class="d-flex d-md-block align-items-md-center" data-aft="internal-link" data-aft-block="feed-item"> <img decoding="async" loading="lazy" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2024/02/52535-Introduction-to-the-Digital-Markets-Act-DMA_1200x630-1.png" alt="" title="" width="1200" height="630" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> post </div> <a href="https://www.appsflyer.com/de/blog/measurement-analytics/digital-markets-act-implications/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Der Digital Markets Act und die Auswirkungen auf Werbetreibende</span> </a> </div> </header> </article> <article id="item-" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-md-4 col-sm-6 d-flex"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/de/blog/measurement-analytics/breaking-down-googles-dma/" target="_self" class="d-flex d-md-block align-items-md-center" data-aft="internal-link" data-aft-block="feed-item"> <img decoding="async" loading="lazy" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2024/02/52574_AppsFlyer_DMA-ready_SDK-1200x630-1-2.png" alt="" title="" width="1200" height="630" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> post </div> <a href="https://www.appsflyer.com/de/blog/measurement-analytics/breaking-down-googles-dma/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Wie Google den Digital Markets Act (DMA) umsetzt</span> </a> </div> </header> </article> <article id="item-" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-md-4 col-sm-6 d-none d-md-flex"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://www.appsflyer.com/de/blog/trends-insights/apple-eu-dma-impact/" target="_self" class="d-flex d-md-block align-items-md-center" data-aft="internal-link" data-aft-block="feed-item"> <img decoding="async" loading="lazy" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2024/01/Data-driven-blog_feature-image-1-1.jpg" alt="" title="" width="1200" height="1200" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> post </div> <a href="https://www.appsflyer.com/de/blog/trends-insights/apple-eu-dma-impact/" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Die Auswirkungen von Apples EU-DMA-Änderungen: Welcher Weg lohnt sich?</span> </a> </div> </header> </article> </div> </div> </section> <div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div> <section class="item-spotlight section-bg--no-shape"> <div class="container-fluid"> <div class="container"> <div class="row justify-content-center border-radius mx-md-0 container-bg container-bg--blue-light-2"> <div class="px-md-0 col-12 d-flex py-30 col-md-12 flex-md-row flex-column text-center text-md-left align-items-center "> <figure class=" col-auto col-md-5 pl-xl-70 pl-lg-50 pb-20 pb-lg-0 "> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2024/02/banner-left-image-1.png" alt="" width="542" height="352" /> </figure> <header class="item-spotlight__content d-flex flex-column align-items-center align-items-md-start pr-md-180"> <h2 class="h3 pb-3">AppsFlyers Google DMA-kompatibles SDK ist da!</h2> <a href="https://www.appsflyer.com/de/blog/measurement-analytics/google-dma-sdk/" class="btn btn-arrow pt-0" target=""> Mehr erfahren </a> </header> </div> </div> </div> </div> </section> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-appsflyer-block-tabbed-content block-tabs pb-0"><div class="container"><div class="row"><div class="col-md-12"><h2 class="block-tabs__block-title">Das Neueste von unseren Gatekeepern</h2></div><div class="col-md-12"><div class="block-tabs__header"><ul><li class="block-tabs__link-wrapper mb-4"><button class="block-tabs__link active" data-content="tab_0">Google</button></li><li class="block-tabs__link-wrapper mb-4"><button class="block-tabs__link " data-content="tab_1">Meta</button></li><li class="block-tabs__link-wrapper mb-4"><button class="block-tabs__link " data-content="tab_2">Apple</button></li><li class="block-tabs__link-wrapper mb-4"><button class="block-tabs__link " data-content="tab_3">TikTok</button></li><li class="block-tabs__link-wrapper mb-4"><button class="block-tabs__link " data-content="tab_4">Microsoft</button></li><li class="block-tabs__link-wrapper mb-4"><button class="block-tabs__link " data-content="tab_5">Amazon</button></li></ul></div><div class="block-tabs__body"><div id="tab_0" class="block-tabs__single active"><div class="row flex-column-reverse flex-md-row align-items-center"><div class="col-md-4 col-12"><h3 class="block-tabs__content-title">Anpassung an die Datenschutz-Änderungen und der Gesetzgebung mit Zustimmungsmodus</h3><div class="block-tabs__content"></div><div class="block-tabs__content-url pb-24"><a target="_blank" href="https://support.google.com/google-ads/answer/14505993" class="btn btn-arrow">Mehr erfahren</a></div></div><div class="col-md-8 col-12"><div class="block-tabs__image"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2024/02/google.png"/></figure></div></div></div></div><div id="tab_1" class="block-tabs__single "><div class="row flex-column-reverse flex-md-row align-items-center"><div class="col-md-4 col-12"><h3 class="block-tabs__content-title">Wir bieten den Nutzern mehr Wahlmöglichkeiten bei den von uns angebotenen Services in der EU</h3><div class="block-tabs__content"></div><div class="block-tabs__content-url pb-24"><a target="_blank" href="https://about.fb.com/news/2024/01/offering-people-more-choice-on-how-they-can-use-our-services-in-the-eu/ " class="btn btn-arrow">Mehr erfahren</a></div></div><div class="col-md-8 col-12"><div class="block-tabs__image"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2024/02/Meta-1.png"/></figure></div></div></div></div><div id="tab_2" class="block-tabs__single "><div class="row flex-column-reverse flex-md-row align-items-center"><div class="col-md-4 col-12"><h3 class="block-tabs__content-title">Apple kündigt Änderungen an iOS, Safari und dem App Store in der Europäischen Union an</h3><div class="block-tabs__content"></div><div class="block-tabs__content-url pb-24"><a target="_blank" href="https://www.apple.com/newsroom/2024/01/apple-announces-changes-to-ios-safari-and-the-app-store-in-the-european-union/" class="btn btn-arrow">Mehr erfahren</a></div></div><div class="col-md-8 col-12"><div class="block-tabs__image"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2024/02/apple.png"/></figure></div></div></div></div><div id="tab_3" class="block-tabs__single "><div class="row flex-column-reverse flex-md-row align-items-center"><div class="col-md-4 col-12"><h3 class="block-tabs__content-title">Einspruch gegen unsere „Gatekeeper“ Einstufung unter dem Digital Markets Act</h3><div class="block-tabs__content"></div><div class="block-tabs__content-url pb-24"><a target="_blank" href="https://newsroom.tiktok.com/en-eu/appealing-our-gatekeeper-designation-under-the-digital-markets-act " class="btn btn-arrow">Mehr erfahren</a></div></div><div class="col-md-8 col-12"><div class="block-tabs__image"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2024/02/tiktok.png"/></figure></div></div></div></div><div id="tab_4" class="block-tabs__single "><div class="row flex-column-reverse flex-md-row align-items-center"><div class="col-md-4 col-12"><h3 class="block-tabs__content-title">Microsoft testet Windows-Updates zur Einhaltung des DMA und darüber hinaus</h3><div class="block-tabs__content"></div><div class="block-tabs__content-url pb-24"><a target="_blank" href="https://blogs.microsoft.com/eupolicy/2023/11/22/windows-updates-comply-dma-edge/" class="btn btn-arrow">Mehr erfahren</a></div></div><div class="col-md-8 col-12"><div class="block-tabs__image"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2024/02/microsoft.png"/></figure></div></div></div></div><div id="tab_5" class="block-tabs__single "><div class="row flex-column-reverse flex-md-row align-items-center"><div class="col-md-4 col-12"><h3 class="block-tabs__content-title">Amazon Ads und der Digital Markets Act</h3><div class="block-tabs__content"></div><div class="block-tabs__content-url pb-24"><a target="_blank" href="https://advertising.amazon.com/en-ca/blog/amazon-ads-and-the-digital-markets-act" class="btn btn-arrow">Mehr erfahren</a></div></div><div class="col-md-8 col-12"><div class="block-tabs__image"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2024/02/amazon.png"/></figure></div></div></div></div></div></div></div></div></section> <section class="custom-related-posts pt-60 pt-md-100 pb-sm-60 section-bg section-bg--block-custom-related-posts "> <div class="container"> <header class="pb-50 pl-0 col-12 justify-content-start text-left"> <h2 class="px-0 col-12 m-auto h3"> <strong>Ressource</strong>n </h2> </header> <div class="row align-items-start pt-3"> <article id="item-251299" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-md-4 col-sm-6 d-flex"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://support.appsflyer.com/hc/en-us/articles/4408735106193-Additional-SDK-integration-guide#send-consent-for-dma-compliance" target="" class="d-flex d-md-block align-items-md-center" data-aft="internal-link" data-aft-block="feed-item"> <img decoding="async" loading="lazy" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2024/02/Resources_01-1-1.png" alt="Resources DMA 1" title="Resources DMA 1" width="408" height="223" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> </div> <a href="https://support.appsflyer.com/hc/en-us/articles/4408735106193-Additional-SDK-integration-guide#send-consent-for-dma-compliance" class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Wie Sie die Zustimmung zur DMA-Konformität übermitteln</span> </a> </div> </header> </article> <article id="item-262234" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-md-4 col-sm-6 d-flex"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://support.appsflyer.com/hc/en-us/articles/22310731147153-Supporting-the-new-Google-EU-consent-policy#do-i-have-control-over-consent-data-for-nonue-users " target="" class="d-flex d-md-block align-items-md-center" data-aft="internal-link" data-aft-block="feed-item"> <img decoding="async" loading="lazy" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2024/02/Resources_02-1.png" alt="Resources DMA 2" title="Resources DMA 2" width="408" height="223" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> </div> <a href="https://support.appsflyer.com/hc/en-us/articles/22310731147153-Supporting-the-new-Google-EU-consent-policy#do-i-have-control-over-consent-data-for-nonue-users " class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Gibt es eine Option, keine Zustimmungsdaten an Google zu senden?</span> </a> </div> </header> </article> <article id="item-258727" class="feed-item feed-item--layout-2 d-flex align-items-center align-items-sm-start flex-sm-column mb-30 mb-sm-40 col-md-4 col-sm-6 d-none d-md-flex"> <figure class="position-relative overflow-hidden border-radius"> <a href="https://support.appsflyer.com/hc/en-us/articles/22310731147153-Supporting-the-new-Google-EU-consent-policy " target="" class="d-flex d-md-block align-items-md-center" data-aft="internal-link" data-aft-block="feed-item"> <img decoding="async" loading="lazy" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2024/02/Resources_03-1-1.png" alt="Resources DMA 3" title="Resources DMA 3" width="408" height="223" /> </a> </figure> <header class="d-flex flex-column pt-sm-20 pb-0 pl-20 pl-sm-0"> <div class="d-flex flex-column"> <div class="feed-item__details text-uppercase text-secondary d-none d-sm-flex flex-wrap pb-md-2"> </div> <a href="https://support.appsflyer.com/hc/en-us/articles/22310731147153-Supporting-the-new-Google-EU-consent-policy " class="d-flex d-md-block align-items-md-center " data-aft="internal-link" data-aft-block="feed-item"> <span class="h2 d-inline font-weight-bold m-0 pt-sm-2 pt-md-4">Unterstützung der neuen Google EU-Zustimmungsrichtlinie</span> </a> </div> </header> </article> </div> </div> </section> <section class="wp-block-appsflyer-block-section-faq section-faq pb-60"><div class="container"><div class="row col-lg-8 px-0 px-sm-20 m-auto flex-column py-20"><header class="d-flex pb-40 pb-md-80 pb-lg-80 justify-content-center text-center"><h2 tag="h2">Digital Markets Act (DMA) – Häufig gestellte Fragen</h2></header><article class="section-faq__item" id="btn_69ZCv4"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Wie kann ein Werbetreibender feststellen, ob die von Google DMA geforderte Zustimmung auf eine:n Nutzer:in zutrifft und eingeholt werden sollte?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">AppsFlyer empfiehlt, dieses Thema mit der Rechtsabteilung des Werbetreibenden zu besprechen, um zu verstehen, was vom Unternehmen des Werbetreibenden verlangt wird. Darüber hinaus kann die Diskussion der möglichen Auswirkungen mit Ihrem Google-Vertreter einen guten Einblick in die beste Entscheidung für das Unternehmen geben.<br>Werbetreibende, die eine Consent Management Platform (CMP) nutzen, können dies ebenfalls mit ihrer CMP besprechen. Die gängigste Lösung basiert in der Regel auf der IP-Erkennung des Endnutzers, aber es können auch andere Überlegungen erforderlich sein.</p></div></article><article class="section-faq__item" id="btn_ZTLZJT"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq"><br>Muss die Zustimmung bei jedem Event (Installationen, Sessions, In-App-Events) übermittelt werden, oder genügt es, sie bei der Installation zu übermitteln?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Google verlangt von AppsFlyer die Übermittlung von Zustimmungsinformationen für JEDES Event, das über AppsFlyer an Google gesendet wird. Daher empfiehlt AppsFlyer, die aktuellsten Zustimmungsinformationen mit jedem Event zu senden. In Zukunft kann AppsFlyer In-App Events (bei fehlenden Zustimmungsinformationen) mit Zustimmungsinformationen ergänzen, die zuvor während der Installation oder einer neueren Session erfasst wurden, aber dieses Feature ist noch nicht verfügbar.</p></div></article><article class="section-faq__item" id="btn_nQrSsu"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Wenn meine App nicht in der EU verfügbar ist / ich keine Werbung mit Google in der EU schalte, muss ich dennoch die Zustimmung einholen und mein AppsFlyer SDK aktualisieren?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Werbetreibende, die ihre Apps nicht bei Google in der EU bewerben, können die Übermittlung von Zustimmungsinformationen AUSSCHALTEN (Opt-out), indem sie einfach den <a href="https://support.appsflyer.com/hc/en-us/articles/22310731147153-Supporting-the-Google-EU-consent-policy#do-i-have-control-over-consent-data-for-nonue-users">Toggle „Non EU Users“</a> in ihrer Google- oder DV360-Integration aktivieren. Einmal aktiviert, sendet AppsFlyer immer ein Signal an Google / DV360, dass der Nutzer NICHT aus der EU/EEA kommt (eea=0).<br>Bitte beachten Sie: Wir empfehlen Ihnen, solche Maßnahmen mit Ihrer Rechtsabteilung zu besprechen und zu beschließen, um die für Ihr Unternehmen am besten geeignete Maßnahme zu gewährleisten.</p></div></article><article class="section-faq__item" id="btn_aMyxNS"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Welche Auswirkungen haben EWR-Nutzer:innen, die die DMA-Zustimmungskennzeichen ablehnen?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Wenn ad_user_data für eine:n EWR-Nutzer:in abgelehnt wird, nutzt Google die Geräte-ID dieses Nutzers nicht und beansprucht keine Attribution für diese:n Nutzer:in (AppsFlyer kann diese:n Nutzer:in also nicht Google zuordnen) und fügt ihn auch keiner personalisierten Ads-Zielgruppe hinzu. Wenn ad_personalization abgelehnt wird (während ad_user_data genehmigt wird), fügt Google diese:n Nutzer:in keiner personalisierten Ads-Zielgruppe hinzu, die Attribution ist jedoch weiterhin möglich.</p></div></article><article class="section-faq__item" id="btn_OKd1C5"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Welche unterschiedlichen Möglichkeiten der Zustimmung gibt es und welche Auswirkungen haben sie für bestätigte EWR-Nutzer:in?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Falls eea=1 (EEA Nutzer): <ul> <li>ad_user_data=0 & ad_personalization=0: keine Attribution und keine personalisierten Ads</li> <li>ad_user_data=0 & ad_personalization=1: keine Attribution und keine personalisierten Ads</li> <li>ad_user_data=1 & ad_personalization=0: Attribution, aber keine personalisierten Ads</li> <li>ad_user_data=1 & ad_personalization=1: Attribution und personalisierte Ads</li> </ul> </p></div></article><article class="section-faq__item" id="btn_rjoQ1U"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq"><br>Gibt es eine Liste von CMPs, mit denen AppsFlyer integriert ist, um Zustimmungsdaten zu erfassen? Ist AppsFlyer ein gelisteter Anbieter bei einer dieser CMPs?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">AppsFlyer SDK „integriert“ sich mit jeder CMP, die TCF2.2 (die aktuellste TCF-Version) unterstützt. Alle auf der Liste der von <a href="https://support.google.com/admanager/answer/13554116?sjid=18412590958301716868-NC#google-cmps&zippy=%2Cgoogle-certified-cmps">Google zertifizierten CMPs</a> nutzen TCF2.2 (es ist obligatorisch, ein von Google zertifizierter CMP zu sein), aber es kann auch andere geben, die nicht aufgeführt sind.<br>Es besteht keine Notwendigkeit, AppsFlyer als einen der gelisteten Anbieter innerhalb Ihres CMP zu registrieren, aber es schadet auch nicht, dies zu tun.</p></div></article><article class="section-faq__item" id="btn_2Tc4Ix"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq"><br>Ich habe mein Firebase SDK bereits aktualisiert, um Zustimmungsdaten zu sammeln und an Google zu senden. Muss ich mein AppsFlyer-SDK auch noch aktualisieren?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Ja. Google synchronisiert die Zustimmungsdaten der Nutzer:innen nicht zwischen Firebase und AppsFlyer gesendeten Events, sodass AppsFlyer die expliziten Zustimmungsdaten immer noch an AppsFlyer weitergeben muss, um sie an Google zu senden.</p></div></article><article class="section-faq__item" id="btn_ZbNBzt"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Wie wird sich die neue Regelung auf die Attribution meiner Kampagne auswirken?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">EU-Nutzer:innen, die die Nutzung ihrer Daten durch Google zu Werbezwecken ablehnen, werden von Google Ads und DV360 nicht zur Attribution herangezogen. Dies bedeutet, dass AppsFlyer nicht in der Lage sein wird, sie zuzuordnen. </p></div></article></div></div></section> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <section class="cta-banner cta-banner--type-1 text-light pt-70 pt-sm-0 d-flex"> <div class="container"> <div class="row flex-column flex-md-row position-relative mx-auto section-bg section-bg--no-shape section-bg--blue-dark-1 border-radius border-radius--type-2 py-40 overflow-hidden"> <img decoding="async" class="cta-banner__bg bg-image position-absolute" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/img-cta-banner-bg.webp" alt="Background"> <div class="cta-banner__content col-12 col-md-7 mx-auto d-flex flex-column justify-content-md-center align-items-md-center text-center"> <header> <span class="text-light h1"> Sind Sie bereit, datengestützte Entscheidungen zu treffen? </span> </header> <footer class="cta-banner__buttons d-flex flex-column flex-sm-row align-items-center 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