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full-width-section ss-banner-page" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer using-image" ><div class="row-bg viewport-desktop using-image using-bg-color" style="background-image: url(https://www.sos.org.sg/wp-content/uploads/2023/09/media-guidelines.png); background-position: left top; background-repeat: no-repeat; background-color: #2c2a69; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div id="fws_674702a4d20e7" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row" style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <h1 style="color: #ffffff;text-align: left" class="vc_custom_heading vc_do_custom_heading fs-50 fw-bold marbt-30 wpb_animate_when_almost_visible wpb_slideInUp slideInUp" >Media Guidelines</h1> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_slideInUp slideInUp fs-30 cl-white" > <div class="wpb_wrapper"> <p>With extensive changes towards Singapore’s suicide landscape over the years, the role of media outlets and agencies in facilitating safer and more effective discussions and representations around suicide are crucial now more than ever.</p> </div> </div> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_slideInUp slideInUp fs-30 cl-white" > <div class="wpb_wrapper"> <p>With imitative or copycat behaviour and over-identification with victims or characters some of the potential negative consequences surrounding insensitive representations of suicide, these guidelines serve as a point of reference when reporting or portraying suicide in digital and physical media.</p> </div> </div> </div> </div> </div> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="fws_674702a4d33b1" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row full-width-section top_padding_tablet_30px bottom_padding_tablet_30px" style="padding-top: 50px; padding-bottom: 50px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer using-image" ><div class="row-bg viewport-desktop using-image" style="background-image: url(https://www.sos.org.sg/wp-content/uploads/2023/08/Mask-Group-4.png); background-position: center top; background-repeat: no-repeat; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div id="fws_674702a4d382e" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row" style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <h2 style="color: #1f355e;text-align: left" class="vc_custom_heading vc_do_custom_heading fs-50 fw-bold mart-30 wpb_animate_when_almost_visible wpb_slideInUp slideInUp" >The Suicide<br /> Landscape in<br /> Singapore</h2> </div> </div> </div> <div class="vc_col-sm-8 bd-left wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_slideInUp slideInUp fs-30" > <div class="wpb_wrapper"> <p>Over the years, Samaritans of Singapore Limited (SOS) has witnessed many changes<br /> with respect to Singapore’s suicide landscape. Alongside an increase in the<br /> number of conversations surrounding suicide and mental health, there has also<br /> been a rise in the number of individuals reaching out for<br /> emotional support through our services, especially among youths. More media agencies<br /> are also referencing these topics through their films and television shows,<br /> with critically acclaimed hits such as ‘13 Reasons Why’, ‘Bird Box’<br /> and ‘American Horror Stories’ achieving international coverage among millions.</p> </div> </div> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_slideInUp slideInUp fs-30" > <div class="wpb_wrapper"> <p>With this extensive shift in the discussion and representation of suicide,<br /> media outlets and agencies have a crucial role to play now<br /> more than ever in facilitating safer and more effective discussions regarding<br /> suicide and mental health. Through the responsible reporting and portrayal of<br /> suicide deaths and suicide-related content, we can all work together<br /> to reduce stigma and misconceptions in Singapore.</p> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="fws_674702a4d4430" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row mart-70" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div id="fws_674702a4d484d" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row" style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <h2 style="color: #1f355e;text-align: left" class="vc_custom_heading vc_do_custom_heading fs-35 fw-bold txt-up marbt-30 wpb_animate_when_almost_visible wpb_slideInUp slideInUp" >Guidelines for presenting suicide:</h2> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_slideInUp slideInUp fs-30" > <div class="wpb_wrapper"> <p>These media guidelines provided by SOS are advisory and are in no way exhaustive. It is also not the intention of SOS to limit press freedom in any way. These guidelines aim to help media professionals ensure that their materials are as accurate, responsible and ethical as possible, and avoid common pitfalls when presenting suicide through media.</p> </div> </div> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_slideInUp slideInUp fs-30" > <div class="wpb_wrapper"> <p>Guidelines includes but is not limited to the following:-</p> </div> </div> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_slideInUp slideInUp fs-30" > <div class="wpb_wrapper"> <ul class="custom-style"> <li>Avoid sensationalising/ normalising suicide</li> <li>Avoid explicit details such as the method, individual, and circumstance involved in the suicide</li> <li>Exercise caution in reporting celebrity suicides</li> <li>Show consideration for those bereaved by suicide</li> <li>Do provide information on available resources and encourage help-seeking</li> </ul> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="fws_674702a4d5154" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row ss-tab-guidelines mart-70" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_content_element" data-interval="0"> <div class="wpb_wrapper tabbed clearfix" data-style="default" data-animation="fade" data-spacing="default" data-icon-size="" data-full-width-line="" data-color-scheme="accent-color" data-alignment="left"> <ul class="wpb_tabs_nav ui-tabs-nav clearfix"><li class="tab-item active-tab"><a role="button" href="#tab-1705300397123-4" class="active-tab"><span>DO'S</span></a></li><li class="tab-item"><a role="button" href="#tab-1705300397152-8" ><span>DON’TS</span></a></li></ul> <div id="tab-dos" data-tab-icon="" class="wpb_tab ui-tabs-panel wpb_ui-tabs-hide clearfix"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <div class="ss-guidelines guidelines-do"> <div class="guidelines-slide"> <div class="item-guid"> <h2 class="fs-30 fw-bold">1. Consider Your Reach</h2> <div class="desc-guid"> <p>Before crafting the angle or storyline, it’s important to assess your target audience as well as others who may be exposed to the content. Extra caution should be taken if your content reaches youths or individuals at risk of suicidal thoughts and ideation, or other vulnerable members of the community.</p> </div> </div> <div class="item-guid"> <h2 class="fs-30 fw-bold">2. Insert Trigger Warnings</h2> <div class="desc-guid"> <p>While not entirely fail-safe, including trigger warnings at the start of the article or show will give viewers the choice of whether watching it will be suitable for them or not, especially for those with any related past trauma.</p> </div> </div> <div class="item-guid"> <h2 class="fs-30 fw-bold">3. Convey the Complexity of Suicide</h2> <div class="desc-guid"> <p>Often, there are many factors that drive an individual to suicide<br /> (social, psychological, financial, etc.), which most people are not aware of. Conveying the complexity of suicide, and avoiding simplistic explanations such as attributing a suicide death to a single event or factor, will help to shed light on the various background factors that plays into a person’s decision to end their life.</p> </div> </div> <div class="item-guid"> <h2 class="fs-30 fw-bold">4. Exercise Caution in Language Used</h2> <div class="desc-guid"> <p>Do consider the choice of words used. ‘Eye-catching’ phrases in the headline and body of the article, or lines in your script, may dramatise or sensationalise the suicide death and could unintentionally lead to its glorification.</p> </div> </div> <div class="item-guid"> <h2 class="fs-30 fw-bold">5. Carefully Consider the Images or Videos Used</h2> <div class="desc-guid"> <p>Excessively emotive or sensational images and videos relating to suicide deaths can potentially glorify the idea of suicide instead of informing, and could lead to at- risk individuals over-identifying with the victim in the report or the character in the show.</p> </div> </div> <div class="item-guid"> <h2 class="fs-30 fw-bold">6. Treat Social Media with Caution</h2> <div class="desc-guid"> <p>When circulating a suicide death report, or show involving suicide on<br /> social media, extra caution should be taken. It may be best to avoid providing links to comments or articles that could potentially glamourise suicide, as well as to restrict commenting on suicide-related posts. Caution should also be exercised when deciding whether to enable push notifications.</p> </div> </div> <div class="item-guid"> <h2 class="fs-30 fw-bold">7. Show Respect for the Bereaved</h2> <div class="desc-guid"> <p>While for many, the reporting of a suicide death in an article, or the portrayal of a suicide death in a show may be a fleeting occurrence, it ultimately involves the loss of an individual through unfortunate circumstances. Respect for the deceased should be duly accorded.</p> </div> </div> <div class="item-guid"> <h2 class="fs-30 fw-bold">8. Provide Avenues for Support</h2> <div class="desc-guid"> <p>Providing resources for at-risk individuals or members of the wider community who may need someone to speak to is essential, such as SOS’ 24-hour Hotline and 24-hour CareText services.</p> </div> </div> </div> </div> </div> </div> </div> <div id="tab-donts" data-tab-icon="" class="wpb_tab ui-tabs-panel wpb_ui-tabs-hide clearfix"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <div class="ss-guidelines guidelines-donts"> <div class="guidelines-slide-donts"> <div class="item-guid"> <h2 class="fs-30 fw-bold">1. Provide Sensitive or Explicit Details of the Suicide Method</h2> <div class="desc-guid"> <p>When reporting a suicide death or<br /> portraying it in the media, it’s best to provide minimal details regarding the method used. This includes (but<br /> isn’t limited to):</p> <p>• The method of suicide.<br /> • Suicide notes and its contents.<br /> • Referring to suicide as ‘painless’ or ‘easy’.<br /> • Any additional information that would bring harm to the victim’s loved ones.</p> <p>For example, if someone has jumped off a ledge, do not share what floor they were on, or the area that they went to. Additionally, it’s also best not to introduce new or uncommon methods of suicide, as it increases the likelihood of copycat incidents. Doing any of the above may give individuals the perception that suicide is a natural cause of action, and provides them with unnecessary information that may help them to carry out their plans.</p> </div> </div> <div class="item-guid"> <h2 class="fs-30 fw-bold">2. Over-Dramatise Suicide</h2> <div class="desc-guid"> <p>This includes (but isn’t limited to):</p> <p>• Using overly dramatic or aggressive terms – this can perpetuate stigma.<br /> • Portraying suicide as ‘inevitable’ – suicides are often preventable.<br /> • Referring to a suicide death or attempt as ‘successful’ or ‘failed’.<br /> • Reporting/portraying the suicide death in explicit detail – this could give at-risk individuals ideas on how to carry out their plans or may be triggering to youths and other vulnerable audiences.<br /> • Reporting/portraying suicide as an easy or painless act, or certain to result in death.</p> </div> </div> <div class="item-guid"> <h2 class="fs-30 fw-bold">3. Over-Report Suicide</h2> <div class="desc-guid"> <p>Avoid excessive or repetitive coverage of suicide in the media. This includes (but isn’t limited to):</p> <p>• Repeated promotions of an article, tagging it as a feature, or placing it on the front page of the newspaper, especially when involving the death of a high-profile individual.<br /> • Repeated promotions of a film or television show that involves suicide, especially if the promotions are targeted towards more vulnerable communities such as youths or at-risk individuals.</p> </div> </div> <div class="item-guid"> <h2 class="fs-30 fw-bold">4. Glorify Suicide Locations</h2> <div class="desc-guid"> <p>Refrain from labelling areas where suicide deaths frequently occur as ‘hot spots’, as it may provide at-risk individuals with ideas on where to carry out their plans, or could inspire copycat behaviour among viewers.</p> </div> </div> <div class="item-guid"> <h2 class="fs-30 fw-bold">5. Speculate</h2> <div class="desc-guid"> <p>Do not speculate regarding the cause of the suicide death or the ‘trigger’. Suicide is a complex issue, and there’s usually no one specific event that leads an individual to a suicide death.</p> </div> </div> <div class="item-guid"> <h2 class="fs-30 fw-bold">6. ‘Oversimplify’ Suicide</h2> <div class="desc-guid"> <p>Oversimplification of suicide can cause misleading perceptions, and may put at-risk individuals in greater danger of carrying out their plans. This includes (but isn’t limited to):</p> <p>• Sensationalised headlines, such as ‘bullied to death’, which oversimplifies suicide and can influence at-risk individuals in suicidal behaviour if they are being bullied.<br /> • Linking suicide deaths to a single incident or factor – suicide is a complex issue and is often the result of multiple factors, and at-risk individuals are more likely to identify with the victim.<br /> • Providing unsubstantiated links or information about suicide that may cause misconceptions in the community.<br /> • Presenting suicide as an understandable or natural reaction to an issue. This may cause individuals to view suicide as an appropriate response when facing stressful situations.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> <div id="fws_674702a4d79d9" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row bottom_margin_50px" style="padding-top: 0px; padding-bottom: 30px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <h2 style="color: #1f355e;text-align: left" class="vc_custom_heading vc_do_custom_heading fs-35 fw-bold txt-up marbt-30 wpb_animate_when_almost_visible wpb_slideInUp slideInUp" >Additional Considerations for Media Portrayals</h2> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_slideInUp slideInUp fs-30" > <div class="wpb_wrapper"> <p><strong>1. Show the Victim Overcoming a Crisis</strong></p> <p>While not applicable to all storylines, sensitive plots where the character overcomes a crisis and shows signs of recovery can help to encourage those struggling in silence to reach out for help. It serves as a reminder that feelings of suicidality can be overcome, especially if the character reaches out for support and chooses to live.</p> </div> </div> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_slideInUp slideInUp vc_custom_1705300517776 fs-30" > <div class="wpb_wrapper"> <p><strong>2. Refrain from Portraying Suicide as a ‘Rewarding’ Behaviour</strong></p> <p>This includes instances where a suicide death or attempt results in a positive result, such as divorced parents getting back together, or bullies feeling remorseful for their actions. Suicide deaths should also not be portrayed as a ‘release’ or solution to the struggles someone may be facing in life.</p> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="margin-top: 0.5px; height: 1px; margin-bottom: 0.5px;" data-width="100%" data-animate="" data-animation-delay="" data-color="default" class="divider-border"></div></div> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_slideInUp slideInUp vc_custom_1705300524489 fs-30" > <div class="wpb_wrapper"> <p>Download the full media guidelines <strong><span style="text-decoration: underline;"><a href="https://assets-global.website-files.com/5a4c78412b69220001d82c7d/6438adb05ef94c4ac1e47c71_SOS%20Media%20Guidelines%20FINAL.pdf">here</a></span></strong>.</p> <p>Should you have any queries, or would simply like to find out more, please contact SOS at <a href="mailto:comms@sos.org.sg">comms@sos.org.sg</a>.</p> </div> </div> </div> </div> </div> </div></div> </div> 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