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id="div_block-562-10" class="ct-div-block" ><div id="div_block-564-10" class="ct-div-block" ><h5 id="headline-565-10" class="ct-headline">About IAB Europe</h5><a id="link-689-10" class="ct-link" href="https://iabeurope.eu/about-us/" ><div id="div_block-572-10" class="ct-div-block" ><img loading="lazy" id="image-567-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-2-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-2-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-2-1-300x178.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-568-10" class="ct-div-block" ><h4 id="headline-569-10" class="ct-headline">Who we are</h4><p id="text_block-570-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-693-10" class="ct-link" href="https://iabeurope.eu/about-us/" ><div id="div_block-576-10" class="ct-div-block" ><img 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400px) 100vw, 400px" /></div><div id="div_block-585-10" class="ct-div-block" ><h4 id="headline-586-10" class="ct-headline">Board members</h4><p id="text_block-587-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a></div><div id="div_block-594-10" class="ct-div-block" ><a id="link-738-10" class="ct-link" href="https://iabeurope.eu/committees-task-forces/" ><h5 id="headline-595-10" class="ct-headline">Committees & task forces</h5></a><nav id="_nav_menu-742-10" class="oxy-nav-menu oxy-nav-menu-dropdowns oxy-nav-menu-dropdown-arrow oxy-nav-menu-vertical" ><div class='oxy-menu-toggle'><div class='oxy-nav-menu-hamburger-wrap'><div class='oxy-nav-menu-hamburger'><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div></div></div></div><div class="menu-committees-task-forces-container"><ul 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conduct</h4><p id="text_block-616-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-725-10" class="ct-link" href="https://iabeurope.eu/transparency-consent-framework/" ><div id="div_block-619-10" class="ct-div-block" ><img loading="lazy" id="image-620-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-1-300x264.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-734-10" class="ct-div-block" ><h4 id="headline-735-10" class="ct-headline">Transparency & consent framework</h4><p id="text_block-736-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a></div><div id="div_block-632-10" class="ct-div-block" ><a 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id="link-775-10" class="ct-link" href="https://x.com/IABEurope" target="_blank" ><div id="fancy_icon-774-10" class="ct-fancy-icon" ><svg id="svg-fancy_icon-774-10"><use xlink:href="#FontAwesomeicon-square-x-twitter"></use></svg></div></a></div></div></div><div id="_header_right-545-10" class="oxy-header-right" ></div></div></div></header> <div id='inner_content-65-10' class='ct-inner-content'><section id="section-2-53576" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-4-53576" class="ct-div-block" ><h1 id="headline-5-53576" class="ct-headline">Sustainability in Digital Advertising</h1><div id="text_block-6-53576" class="ct-text-block" >The digital advertising industry has a shared responsibility to drive and achieve sustainability. <br><br>Our Sustainability Hub features the work of IAB Europe, created in collaboration with National Federations and our members, to showcase what we are doing and the steps we are taking to support and act on this important topic. <br> </div></div><div id="div_block-7-53576" class="ct-div-block" ><img id="image-8-53576" alt="" src="https://iabeurope.eu/wp-content/uploads/hero-images-09.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/hero-images-09.png 737w, https://iabeurope.eu/wp-content/uploads/hero-images-09-300x237.png 300w" sizes="(max-width: 737px) 100vw, 737px" /></div></div></section><section id="section-26-53576" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-549-53599" class="ct-headline ">Why is Sustainability in Digital Advertising Important?<br></h2><div id="div_block-27-53576" class="ct-div-block" ><div id="new_columns-28-53576" class="ct-new-columns" ><div id="div_block-29-53576" class="ct-div-block" ><p id="text_block-31-53576" class="ct-text-block" >In recent years, sustainability has risen to the forefront of discussions in the digital advertising industry, evolving from a niche concern to a widely acknowledged priority. <br><br>Recognising the significant environmental impact of internet-related activities, devices, and supporting systems, the industry has a responsibility to address the climate crisis and to take decisive action to ensure a sustainable advertising choice for brands and, more importantly, to reduce the overall carbon footprint of the digital advertising ecosystem.</p></div></div></div><p id="text_block-103-53576" class="ct-text-block" >For further information on how IAB Europe is uniting with National Federations to tackle climate action, read here:<br></p><a id="div_block-35-53576" class="ct-link" href="https://iabeurope.eu/iab-europe-releases-european-common-commitment-for-sustainable-digital-advertising/" ><div id="link_text-36-53576" class="ct-text-block" >IAB Europe’s Common Commitment </div></a></div></section><section id="section-272-53576" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-273-53576" class="ct-headline ">Featured Articles<br></h2><div id="_dynamic_list-274-53576" class="oxy-dynamic-list"><div id="div_block-275-53576-1" class="ct-div-block card" data-id="div_block-275-53576"><div id="div_block-276-53576-1" class="ct-div-block" data-id="div_block-276-53576"><img id="image-277-53576-1" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-SOR-Survey-493x3002-1.jpg" class="ct-image" data-id="image-277-53576"><div id="div_block-278-53576-1" class="ct-div-block box-shadow" data-id="div_block-278-53576"><div id="div_block-279-53576-1" class="ct-div-block" data-id="div_block-279-53576"><div id="headline-280-53576-1" class="ct-headline" data-id="headline-280-53576"><span id="span-281-53576-1" class="ct-span" data-id="span-281-53576"></span></div><div id="div_block-282-53576-1" class="ct-div-block" data-id="div_block-282-53576"><h4 id="headline-283-53576-1" class="ct-headline" data-id="headline-283-53576"><span id="span-284-53576-1" class="ct-span" data-id="span-284-53576">Help Us Shape the Future of Sustainable Digital Advertising – Take Our Survey!</span></h4></div></div><div id="div_block-285-53576-1" class="ct-div-block" data-id="div_block-285-53576"><a id="link-286-53576-1" class="ct-link" href="https://iabeurope.eu/help-us-shape-the-future-of-sustainable-digital-advertising-take-our-survey/" target="_self" data-id="link-286-53576"><div id="text_block-287-53576-1" class="ct-text-block" data-id="text_block-287-53576">Read more</div></a></div></div></div></div><div id="div_block-275-53576-2" class="ct-div-block card" data-id="div_block-275-53576"><div id="div_block-276-53576-2" class="ct-div-block" data-id="div_block-276-53576"><img id="image-277-53576-2" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-II-Verve-493x300-1-8.jpg" class="ct-image" data-id="image-277-53576"><div id="div_block-278-53576-2" class="ct-div-block box-shadow" data-id="div_block-278-53576"><div id="div_block-279-53576-2" class="ct-div-block" data-id="div_block-279-53576"><div id="headline-280-53576-2" class="ct-headline" data-id="headline-280-53576"><span id="span-281-53576-2" class="ct-span" data-id="span-281-53576"></span></div><div id="div_block-282-53576-2" class="ct-div-block" data-id="div_block-282-53576"><h4 id="headline-283-53576-2" class="ct-headline" data-id="headline-283-53576"><span id="span-284-53576-2" class="ct-span" data-id="span-284-53576">IAB Europe Launches Beta Test of New Tool to Optimise Digital Display Creatives, Reducing File Size Without Sacrificing Visual Impact</span></h4></div></div><div id="div_block-285-53576-2" class="ct-div-block" data-id="div_block-285-53576"><a id="link-286-53576-2" class="ct-link" href="https://iabeurope.eu/iab-europe-launches-beta-test-of-new-tool-to-optimise-digital-display-creatives-reducing-file-size-without-sacrificing-visual-impact/" target="_self" data-id="link-286-53576"><div id="text_block-287-53576-2" class="ct-text-block" data-id="text_block-287-53576">Read more</div></a></div></div></div></div><div id="div_block-275-53576-3" class="ct-div-block card" data-id="div_block-275-53576"><div id="div_block-276-53576-3" class="ct-div-block" data-id="div_block-276-53576"><img id="image-277-53576-3" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-OPENGHG-493x300-1.jpg" class="ct-image" data-id="image-277-53576"><div id="div_block-278-53576-3" class="ct-div-block box-shadow" data-id="div_block-278-53576"><div id="div_block-279-53576-3" class="ct-div-block" data-id="div_block-279-53576"><div id="headline-280-53576-3" class="ct-headline" data-id="headline-280-53576"><span id="span-281-53576-3" class="ct-span" data-id="span-281-53576"></span></div><div id="div_block-282-53576-3" class="ct-div-block" data-id="div_block-282-53576"><h4 id="headline-283-53576-3" class="ct-headline" data-id="headline-283-53576"><span id="span-284-53576-3" class="ct-span" data-id="span-284-53576">IAB Europe Launches Beta Test of New Tool for Estimating Digital Advertising Campaign Emissions</span></h4></div></div><div id="div_block-285-53576-3" class="ct-div-block" data-id="div_block-285-53576"><a id="link-286-53576-3" class="ct-link" href="https://iabeurope.eu/iab-europe-launches-beta-test-of-new-tool-for-estimating-digital-advertising-campaign-emissions/" target="_self" data-id="link-286-53576"><div id="text_block-287-53576-3" class="ct-text-block" data-id="text_block-287-53576">Read more</div></a></div></div></div></div><div id="div_block-275-53576-4" class="ct-div-block card" data-id="div_block-275-53576"><div id="div_block-276-53576-4" class="ct-div-block" data-id="div_block-276-53576"><img id="image-277-53576-4" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-MGHG-493x300-1.jpg" class="ct-image" data-id="image-277-53576"><div id="div_block-278-53576-4" class="ct-div-block box-shadow" data-id="div_block-278-53576"><div id="div_block-279-53576-4" class="ct-div-block" data-id="div_block-279-53576"><div id="headline-280-53576-4" class="ct-headline" data-id="headline-280-53576"><span id="span-281-53576-4" class="ct-span" data-id="span-281-53576"></span></div><div id="div_block-282-53576-4" class="ct-div-block" data-id="div_block-282-53576"><h4 id="headline-283-53576-4" class="ct-headline" data-id="headline-283-53576"><span id="span-284-53576-4" class="ct-span" data-id="span-284-53576">IAB Europe's Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising</span></h4></div></div><div id="div_block-285-53576-4" class="ct-div-block" data-id="div_block-285-53576"><a id="link-286-53576-4" class="ct-link" href="https://iabeurope.eu/knowledge_hub/iab-europes-mapping-of-greenhouse-gas-estimation-solutions-in-digital-advertising/" target="_self" data-id="link-286-53576"><div id="text_block-287-53576-4" class="ct-text-block" data-id="text_block-287-53576">Read more</div></a></div></div></div></div> </div> <h2 id="headline-1448-53599" class="ct-headline ">Latest News and Resources<br></h2> <div id="-infinite-scroller-1670-53599" class="oxy-infinite-scroller " ><div class="oxy-infinite-scroller_inner oxy-inner-content" data-type="repeater" data-trigger="scroll" data-scroll-threshold="0" data-btn-selector=".load-more" data-history="false" data-scroll-el="false" data-support="false" data-retrigger-aos="false" ><div id="_dynamic_list-1213-53599" class="oxy-dynamic-list"><div id="div_block-1214-53599-1" class="ct-div-block card" data-id="div_block-1214-53599"><div id="div_block-1215-53599-1" class="ct-div-block" data-id="div_block-1215-53599"><img id="image-1216-53599-1" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-SOR-Survey-493x3002-1.jpg" class="ct-image" data-id="image-1216-53599"><div id="div_block-1217-53599-1" class="ct-div-block box-shadow" data-id="div_block-1217-53599"><div id="div_block-1218-53599-1" class="ct-div-block" data-id="div_block-1218-53599"><div id="headline-1219-53599-1" class="ct-headline" data-id="headline-1219-53599"><span id="span-1220-53599-1" class="ct-span" 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class="ct-span" data-id="span-1220-53599"></span></div><div id="div_block-1221-53599-11" class="ct-div-block" data-id="div_block-1221-53599"><h4 id="headline-1222-53599-11" class="ct-headline" data-id="headline-1222-53599"><span id="span-1223-53599-11" class="ct-span" data-id="span-1223-53599">IAB Europe's Guide to the Corporate Sustainability Reporting Directive (CSRD)</span></h4></div></div><div id="div_block-1224-53599-11" class="ct-div-block" data-id="div_block-1224-53599"><a id="link-1225-53599-11" class="ct-link" href="https://iabeurope.eu/knowledge_hub/iab-europes-guide-to-the-corporate-sustainability-reporting-directive-csrd/" target="_self" data-id="link-1225-53599"><div id="text_block-1226-53599-11" class="ct-text-block" data-id="text_block-1226-53599">Read more</div></a></div></div></div></div><div id="div_block-1214-53599-12" class="ct-div-block card" data-id="div_block-1214-53599"><div id="div_block-1215-53599-12" class="ct-div-block" data-id="div_block-1215-53599"><img id="image-1216-53599-12" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-Podcast-1100x628-15.jpg" class="ct-image" data-id="image-1216-53599"><div id="div_block-1217-53599-12" class="ct-div-block box-shadow" data-id="div_block-1217-53599"><div id="div_block-1218-53599-12" class="ct-div-block" data-id="div_block-1218-53599"><div id="headline-1219-53599-12" class="ct-headline" data-id="headline-1219-53599"><span id="span-1220-53599-12" class="ct-span" data-id="span-1220-53599"></span></div><div id="div_block-1221-53599-12" class="ct-div-block" data-id="div_block-1221-53599"><h4 id="headline-1222-53599-12" class="ct-headline" data-id="headline-1222-53599"><span id="span-1223-53599-12" class="ct-span" data-id="span-1223-53599">Policy Matters Podcast S1. Ep 1 - Sustainability Policy: Navigating Challenges & Shaping the Future of Digital Advertising</span></h4></div></div><div id="div_block-1224-53599-12" class="ct-div-block" data-id="div_block-1224-53599"><a id="link-1225-53599-12" class="ct-link" href="https://iabeurope.eu/podcast/polict-matters-podcast-s1-ep-1-sustainability-policy-navigating-challenges-shaping-the-future-of-digital-advertising/" target="_self" data-id="link-1225-53599"><div id="text_block-1226-53599-12" class="ct-text-block" data-id="text_block-1226-53599">Read more</div></a></div></div></div></div><div id="div_block-1214-53599-13" class="ct-div-block card" data-id="div_block-1214-53599"><div id="div_block-1215-53599-13" class="ct-div-block" data-id="div_block-1215-53599"><img id="image-1216-53599-13" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-WEBSITE-Banners-493x300-SUS.png" class="ct-image" data-id="image-1216-53599"><div id="div_block-1217-53599-13" class="ct-div-block box-shadow" data-id="div_block-1217-53599"><div id="div_block-1218-53599-13" class="ct-div-block" data-id="div_block-1218-53599"><div id="headline-1219-53599-13" class="ct-headline" data-id="headline-1219-53599"><span id="span-1220-53599-13" class="ct-span" data-id="span-1220-53599"></span></div><div id="div_block-1221-53599-13" class="ct-div-block" data-id="div_block-1221-53599"><h4 id="headline-1222-53599-13" class="ct-headline" data-id="headline-1222-53599"><span id="span-1223-53599-13" class="ct-span" data-id="span-1223-53599">Understanding SBTi Targets and Greenhouse Gas (GHG) Protocol in Digital Advertising</span></h4></div></div><div id="div_block-1224-53599-13" class="ct-div-block" data-id="div_block-1224-53599"><a id="link-1225-53599-13" class="ct-link" href="https://iabeurope.eu/understanding-sbti-targets-and-greenhouse-gas-ghg-protocol-in-digital-advertising/" target="_self" data-id="link-1225-53599"><div id="text_block-1226-53599-13" class="ct-text-block" data-id="text_block-1226-53599">Read more</div></a></div></div></div></div><div id="div_block-1214-53599-14" class="ct-div-block card" data-id="div_block-1214-53599"><div id="div_block-1215-53599-14" class="ct-div-block" data-id="div_block-1215-53599"><img id="image-1216-53599-14" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-Podcast-493x300-4.jpg" class="ct-image" data-id="image-1216-53599"><div id="div_block-1217-53599-14" class="ct-div-block box-shadow" data-id="div_block-1217-53599"><div id="div_block-1218-53599-14" class="ct-div-block" data-id="div_block-1218-53599"><div id="headline-1219-53599-14" class="ct-headline" data-id="headline-1219-53599"><span id="span-1220-53599-14" class="ct-span" data-id="span-1220-53599"></span></div><div id="div_block-1221-53599-14" class="ct-div-block" data-id="div_block-1221-53599"><h4 id="headline-1222-53599-14" class="ct-headline" data-id="headline-1222-53599"><span id="span-1223-53599-14" class="ct-span" data-id="span-1223-53599">S6. Ep 1 - Decoding Digital Advertising’s Carbon Footprint</span></h4></div></div><div id="div_block-1224-53599-14" class="ct-div-block" data-id="div_block-1224-53599"><a id="link-1225-53599-14" class="ct-link" href="https://iabeurope.eu/podcast/s6-ep-1-decoding-digital-advertisings-carbon-footprint/" target="_self" data-id="link-1225-53599"><div id="text_block-1226-53599-14" class="ct-text-block" data-id="text_block-1226-53599">Read more</div></a></div></div></div></div><div id="div_block-1214-53599-15" class="ct-div-block card" data-id="div_block-1214-53599"><div id="div_block-1215-53599-15" class="ct-div-block" data-id="div_block-1215-53599"><img id="image-1216-53599-15" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-SOR-2024-493x300-1.jpg" class="ct-image" data-id="image-1216-53599"><div id="div_block-1217-53599-15" class="ct-div-block box-shadow" data-id="div_block-1217-53599"><div id="div_block-1218-53599-15" class="ct-div-block" data-id="div_block-1218-53599"><div id="headline-1219-53599-15" class="ct-headline" data-id="headline-1219-53599"><span id="span-1220-53599-15" class="ct-span" data-id="span-1220-53599"></span></div><div id="div_block-1221-53599-15" class="ct-div-block" data-id="div_block-1221-53599"><h4 id="headline-1222-53599-15" class="ct-headline" data-id="headline-1222-53599"><span id="span-1223-53599-15" class="ct-span" data-id="span-1223-53599">State of Readiness - Sustainability in Digital Advertising Report 2024</span></h4></div></div><div id="div_block-1224-53599-15" class="ct-div-block" data-id="div_block-1224-53599"><a id="link-1225-53599-15" class="ct-link" href="https://iabeurope.eu/knowledge_hub/state-of-readiness-sustainability-in-digital-advertising-report-2024/" target="_self" data-id="link-1225-53599"><div id="text_block-1226-53599-15" class="ct-text-block" data-id="text_block-1226-53599">Read more</div></a></div></div></div></div><div id="div_block-1214-53599-16" class="ct-div-block card" data-id="div_block-1214-53599"><div id="div_block-1215-53599-16" class="ct-div-block" data-id="div_block-1215-53599"><img id="image-1216-53599-16" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-TGD-SDA-493x300-3.jpg" class="ct-image" data-id="image-1216-53599"><div id="div_block-1217-53599-16" class="ct-div-block box-shadow" data-id="div_block-1217-53599"><div id="div_block-1218-53599-16" class="ct-div-block" data-id="div_block-1218-53599"><div id="headline-1219-53599-16" class="ct-headline" data-id="headline-1219-53599"><span id="span-1220-53599-16" class="ct-span" data-id="span-1220-53599">March 26, 2024</span></div><div id="div_block-1221-53599-16" class="ct-div-block" data-id="div_block-1221-53599"><h4 id="headline-1222-53599-16" class="ct-headline" data-id="headline-1222-53599"><span id="span-1223-53599-16" class="ct-span" data-id="span-1223-53599">IAB Europe's The Great Debate: Sustainability in Digital Advertising</span></h4></div></div><div id="div_block-1224-53599-16" class="ct-div-block" data-id="div_block-1224-53599"><a id="link-1225-53599-16" class="ct-link" href="https://iabeurope.eu/events/iab-europes-the-great-debate-sustainability/" target="_self" data-id="link-1225-53599"><div id="text_block-1226-53599-16" class="ct-text-block" data-id="text_block-1226-53599">Read more</div></a></div></div></div></div> <div class="oxy-repeater-pages-wrap"> <div class="oxy-repeater-pages"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://iabeurope.eu/sustainability-hub/page/2/">2</a> <a class="next page-numbers" href="https://iabeurope.eu/sustainability-hub/page/2/">Next</a> </div> </div> </div> </div><div class="page-load-status"><div class="infinite-scroll-request"><div class="infinite-scroll-request_inner"><div class="sk-pulse"></div></div></div></div></div> </div></section><section id="section-37-53576" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-38-53576" class="ct-div-block" ><h2 id="headline-40-53576" class="ct-headline">IAB Europe Sustainability Standards Committee </h2><div id="div_block-43-53576" class="ct-div-block" ><div id="div_block-44-53576" class="ct-div-block" ><div id="text_block-48-53576" class="ct-text-block" >The Sustainability Standards Committee is a multi-stakeholder group that aims to drive sustainability in the digital advertising industry. It acts as a central point of collaboration to create best practices and new standards for the delivery of digital advertising in Europe.<br><br>The committee brings industry stakeholders together to share expertise and to deliver on a work plan that helps to reduce the amount of energy consumed and emissions produced by digital advertising. The committee’s core focus areas are:<br></div><div id="div_block-502-53599" class="ct-div-block" ><div id="div_block-56-53576" class="ct-div-block" ><img id="image-486-53599" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL.png 2054w, https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL-300x183.png 300w, https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL-1024x623.png 1024w, https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL-768x467.png 768w, https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL-1536x935.png 1536w, https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL-2048x1246.png 2048w" sizes="(max-width: 2054px) 100vw, 2054px" /><h1 id="headline-60-53576" class="ct-headline">ESG Definitions and Business Guidance</h1></div><div id="div_block-62-53576" class="ct-div-block" ><img id="image-495-53599" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL2.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL2.png 2054w, https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL2-300x183.png 300w, https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL2-1024x623.png 1024w, https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL2-768x467.png 768w, https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL2-1536x935.png 1536w, https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL2-2048x1246.png 2048w" sizes="(max-width: 2054px) 100vw, 2054px" /><h1 id="headline-66-53576" class="ct-headline">ESG Methodology and Frameworks</h1></div><div id="div_block-68-53576" class="ct-div-block" ><img id="image-500-53599" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL3.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL3.png 2054w, https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL3-300x183.png 300w, https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL3-1024x623.png 1024w, https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL3-768x467.png 768w, https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL3-1536x935.png 1536w, https://iabeurope.eu/wp-content/uploads/IAB-x3-Sus-ICONS-FINAL3-2048x1246.png 2048w" sizes="(max-width: 2054px) 100vw, 2054px" /><h1 id="headline-72-53576" class="ct-headline">ESG Policy and Regulation </h1></div></div></div></div></div></div></section><section id="section-79-53576" class=" ct-section Members" ><div class="ct-section-inner-wrap"><h2 id="headline-81-53576" class="ct-headline">Get Involved</h2><div id="text_block-881-53599" class="ct-text-block" >Join IAB Europe’s Sustainability Standards Committee and help drive a more sustainable future for our industry.<br><br>The Committee meets once a month usually via a virtual conference call.<br><br>To find out more about how you can join and get involved in the committee's work please contact IAB Europe’s Marketing & Communications Director, Lauren - <a href="mailto:wakefield@iabeurope.eu">wakefield@iabeurope.eu</a> or IAB Europe's Sustainability Manager Dimitris - <a href="mailto:beis@iabeurope.eu">beis@iabeurope.eu</a>. You can also follow the link below to enquire.</div><a id="link_text-75-53576" class="ct-link-text" href="https://iabeurope.eu/join-iab-europe/" >Join today</a></div></section><section id="section-158-53576" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-262-53576" class="ct-headline">Don’t Just Take Our Word For It</h2><div id="text_block-264-53576" class="ct-text-block" >IAB Europe is working with leading businesses in Europe to drive sustainability in digital advertising. Here is what some of our members have to say:</div><link rel='stylesheet' id='oxygen-unslider-css' href='https://iabeurope.eu/wp-content/plugins/oxygen/component-framework/vendor/unslider/unslider.css' type='text/css' media='all'/><div id="slider-667-53599" class="ct-slider ct_unique_slider_9750" ><div class="oxygen-unslider-container"><ul><li><div id="slide-883-53599" class="ct-slide" ><div id="div_block-884-53599" class="ct-div-block" ><div id="div_block-885-53599" class="ct-div-block" ><img id="image-886-53599" alt="" src="https://iabeurope.eu/wp-content/uploads/LWHeadshot.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/LWHeadshot.jpg 600w, https://iabeurope.eu/wp-content/uploads/LWHeadshot-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/LWHeadshot-150x150.jpg 150w" sizes="(max-width: 600px) 100vw, 600px" /></div><div id="div_block-887-53599" class="ct-div-block" ><div id="div_block-888-53599" class="ct-div-block" ><h3 id="headline-889-53599" class="ct-headline">Laura Wade</h3><h4 id="headline-890-53599" class="ct-headline">Global Head of Sustainability Strategy, Essencemediacom</h4><div id="text_block-891-53599" class="ct-text-block" >"The IAB Sustainability Standards Committee has accelerated cross-market collaboration, education, and knowledge sharing on this industry-defining issue, providing a valuable foundation for members to understand and define what meaningful ambition and progress look like for a sustainable digital ecosystem."<br></div></div></div></div></div></li><li><div id="slide-669-53599" class="ct-slide" ><div id="div_block-657-53599" class="ct-div-block" ><div id="div_block-658-53599" class="ct-div-block" ><img id="image-660-53599" alt="" src="https://iabeurope.eu/wp-content/uploads/Steffen_Johann-Hubert.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Steffen_Johann-Hubert.jpg 600w, https://iabeurope.eu/wp-content/uploads/Steffen_Johann-Hubert-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/Steffen_Johann-Hubert-150x150.jpg 150w" sizes="(max-width: 600px) 100vw, 600px" /></div><div id="div_block-664-53599" class="ct-div-block" ><div id="div_block-665-53599" class="ct-div-block" ><h3 id="headline-662-53599" class="ct-headline">Steffen Johann Hubert</h3><h4 id="headline-663-53599" class="ct-headline">Associate Director & Sustainability Lead, ProsiebenSat.1 & Vice-Chair IAB Europe's Sustainability Standards Committee</h4><div id="text_block-666-53599" class="ct-text-block" >"In the IAB Europe Sustainability Standard Committee, we develop and set the essential framework conditions to ensure that the digital advertising industry can rapidly tackle the fundamental challenges of sustainable business. Our involvement in this complex challenge also enables us as a company to be directly informed about the dynamic evolution of the topic in politics and society."<br><br></div></div></div></div></div></li><li><div id="slide-668-53599" class="ct-slide" ><div id="div_block-509-53599" class="ct-div-block" ><div id="div_block-172-53576" class="ct-div-block" ><img id="image-174-53576" alt="" src="https://iabeurope.eu/wp-content/uploads/Audrey-Danthony-1.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Audrey-Danthony-1.jpg 800w, https://iabeurope.eu/wp-content/uploads/Audrey-Danthony-1-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/Audrey-Danthony-1-150x150.jpg 150w, https://iabeurope.eu/wp-content/uploads/Audrey-Danthony-1-768x768.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></div><div id="div_block-175-53576" class="ct-div-block" ><div id="div_block-176-53576" class="ct-div-block" ><h3 id="headline-177-53576" class="ct-headline">Audrey Danthony</h3><h4 id="headline-178-53576" class="ct-headline">Co-founder & Chief Product Officer, IMPACT+</h4><div id="text_block-179-53576" class="ct-text-block" >"Active participation in the IAB Europe Sustainability committee is really important for us, to share our expertise, best practices and results, and to better understand the needs of the different markets that make up IAB Europe’s membership.<br><br>We are delighted to have already contributed to multiple pieces of content that are helping digital advertising players to navigate the many topics around sustainability.<br><br>The Sustainability committee is made up of people who are highly engaged in helping their companies and our industry move to a more sustainable path, and the IAB Europe give them the support to amplify their impact though a whole continent!” </div></div></div></div></div></li><li><div id="slide-996-53599" class="ct-slide" ><div id="div_block-997-53599" class="ct-div-block" ><div id="div_block-998-53599" class="ct-div-block" ><img id="image-999-53599" alt="" src="https://iabeurope.eu/wp-content/uploads/photo-profil-Benjamin-Davy.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/photo-profil-Benjamin-Davy.jpg 2200w, https://iabeurope.eu/wp-content/uploads/photo-profil-Benjamin-Davy-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/photo-profil-Benjamin-Davy-1024x1024.jpg 1024w, https://iabeurope.eu/wp-content/uploads/photo-profil-Benjamin-Davy-150x150.jpg 150w, https://iabeurope.eu/wp-content/uploads/photo-profil-Benjamin-Davy-768x768.jpg 768w, https://iabeurope.eu/wp-content/uploads/photo-profil-Benjamin-Davy-1536x1536.jpg 1536w, https://iabeurope.eu/wp-content/uploads/photo-profil-Benjamin-Davy-2048x2048.jpg 2048w" sizes="(max-width: 2200px) 100vw, 2200px" /></div><div id="div_block-1000-53599" class="ct-div-block" ><div id="div_block-1001-53599" class="ct-div-block" ><h3 id="headline-1002-53599" class="ct-headline">Benjamin Davy</h3><h4 id="headline-1003-53599" class="ct-headline">Sustainability Director, Teads</h4><div id="text_block-1004-53599" class="ct-text-block" >"Joining the IAB Europe sustainability committee not only empowers us to share knowledge on assessing the environmental footprint of digital advertising but also keeps us informed about evolving ESG regulations. It's a collaborative space where we learn and contribute to address this collective challenge while staying ahead in an ever-evolving landscape." </div></div></div></div></div></li></ul></div></div><script class="ct-slider-script">jQuery(document).ready(function($){$('#slider-667-53599.ct_unique_slider_9750 .oxygen-unslider-container:not(.unslider-horizontal,.unslider-fade)').unslider({autoplay: true, delay: 7500, animation: 'horizontal', speed : 750, arrows: true, nav: true, infinite: true})});</script></div></section><section id="section-115-53576" class=" ct-section Members" ><div class="ct-section-inner-wrap"><h2 id="headline-265-53576" class="ct-headline">Key Members & Partners</h2><div id="div_block-116-53576" class="ct-div-block" ><div id="div_block-119-53576" class="ct-div-block" ><div id="div_block-120-53576" class="ct-div-block member-square" ><img loading="lazy" id="image-121-53576" alt="" src="https://iabeurope.eu/wp-content/uploads/Prosieben-logo-2.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Prosieben-logo-2.png 718w, https://iabeurope.eu/wp-content/uploads/Prosieben-logo-2-300x83.png 300w" sizes="(max-width: 718px) 100vw, 718px" /></div><div id="div_block-122-53576" class="ct-div-block member-square" ><img loading="lazy" id="image-123-53576" alt="" src="https://iabeurope.eu/wp-content/uploads/Scope3_logo_yellow_black2-2-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Scope3_logo_yellow_black2-2-1.png 2366w, https://iabeurope.eu/wp-content/uploads/Scope3_logo_yellow_black2-2-1-300x36.png 300w, https://iabeurope.eu/wp-content/uploads/Scope3_logo_yellow_black2-2-1-1024x121.png 1024w, https://iabeurope.eu/wp-content/uploads/Scope3_logo_yellow_black2-2-1-768x91.png 768w, https://iabeurope.eu/wp-content/uploads/Scope3_logo_yellow_black2-2-1-1536x182.png 1536w, https://iabeurope.eu/wp-content/uploads/Scope3_logo_yellow_black2-2-1-2048x242.png 2048w" sizes="(max-width: 2366px) 100vw, 2366px" /></div><div 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class="ct-headline">Sustainability Action Plan</h3></div><div id="text_block-403-53576" class="ct-text-block" >IAB Europe’s Sustainability Standards Committee was created in October 2022 to help drive sustainability in the digital advertising industry. It acts as a central point of collaboration to create best practices and new standards for the delivery of digital advertising in Europe. </div></div></div><div id="div_block-404-53576" class="ct-div-block" ><div id="div_block-405-53576" class="ct-div-block" ><p id="text_block-406-53576" class="ct-text-block" >The role of the committee is to bring industry stakeholders together to share expertise and to deliver on a work plan that helps to reduce the amount of energy consumed and emissions produced by digital advertising. 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