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M112.09,15.29v20.7c0,8.52-5.02,12.01-10.96,12.01c-5.59,0-8.95-3.76-10.22-6.81l4.41-1.83c0.79,1.88,2.71,4.1,5.81,4.1c3.8,0,6.16-2.36,6.16-6.77v-1.66h-0.18c-1.14,1.4-3.32,2.62-6.07,2.62c-5.76,0-11.05-5.02-11.05-11.49c0-6.51,5.28-11.57,11.05-11.57c2.75,0,4.93,1.22,6.07,2.58h0.18v-1.88H112.09z M107.64,26.16c0-4.06-2.71-7.03-6.16-7.03c-3.49,0-6.42,2.97-6.42,7.03c0,4.02,2.93,6.94,6.42,6.94C104.93,33.11,107.64,30.18,107.64,26.16z M120.97,3.06v33.89h-5.07V3.06H120.97z M140.89,29.92l3.93,2.62c-1.27,1.88-4.32,5.11-9.61,5.11c-6.55,0-11.28-5.07-11.28-11.53c0-6.86,4.77-11.53,10.71-11.53c5.98,0,8.91,4.76,9.87,7.34l0.52,1.31l-15.42,6.38c1.18,2.31,3.01,3.49,5.59,3.49C137.79,33.11,139.58,31.84,140.89,29.92zM128.79,25.77l10.31-4.28c-0.57-1.44-2.27-2.45-4.28-2.45C132.24,19.04,128.66,21.31,128.79,25.77z"/> </svg>Analytics </a> </li> </ul> </span> </div> </div> <div class="devsite-book-nav-wrapper"> <div class="devsite-mobile-nav-top"> <ul class="devsite-nav-list"> <li class="devsite-nav-item"> <a 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href="//analytics.google.com/analytics/web/" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Analytics" track-name="analytics" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Analytics" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Analytics </span> </a> </li> <li class="devsite-nav-item"> <a href="//marketingplatform.google.com/about/" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Marketing Platform" track-name="marketing platform" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Marketing Platform" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Marketing Platform </span> </a> </li> <li class="devsite-nav-item"> <a href="//blog.google/products/marketingplatform/analytics/" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Blog" track-name="blog" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Blog" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Blog </span> </a> </li> <li class="devsite-nav-item"> <a href="//support.google.com/analytics/answer/14906673" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Discord" track-name="discord" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Discord" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Discord </span> </a> </li> </ul> </div> </div> </nav> </devsite-book-nav> <section id="gc-wrapper"> <main role="main" class="devsite-main-content" > <div class="devsite-sidebar"> <div class="devsite-sidebar-content"> <devsite-toc class="devsite-nav" role="navigation" aria-label="On this page" depth="2" scrollbars disabled></devsite-toc> <devsite-recommendations-sidebar class="nocontent devsite-nav"> </devsite-recommendations-sidebar> </div> </div> <devsite-content> <article class="devsite-article"><style> /* Styles inlined from /analytics/css/sublanding.css */ /* Enlarges the top header */ h1 { font-size: 44px; line-height: 52px; } /* Hides the search bar at the top of the page */ .devsite-search-form { display: none; } /* Removes padding between rows */ .devsite-landing-row { padding: 0; } /* Hides the "Google Developers" footer */ .devsite-footer-utility { display: none; } /* Controls the width of each section description */ .section-description { width: 1000px; } @media screen and (max-width:1000px) { .section-description { width: 100%; } } /* Styles the feedback section */ .feedback-section { padding-bottom: 60px; padding-top: 40px; } /* Sets the style for the search box */ .search-input { border: 1px solid white; width: 600px; padding: 8px 8px 8px 40px; border-radius: 8px; } .search-icon { position: absolute; left: 14px; top: 50%; transform: translateY(-50%); color: #757575; pointer-events: none; background-color: white; padding: 8px; border-radius: 6px 0 0 6px; } .search-input:focus { outline: none; } /* Resizes the "Was this help?" feedback text */ devsite-thumb-rating .devsite-thumb-label { font-size: 18px; padding-bottom: 4px; } /* Resizes the feedback button text */ .send-feedback-btn { font-size: 16px; } /* Resizes the feedback thumb buttons */ devsite-thumb-rating .devsite-thumb-icon { flex: none; height: 26px; width: 26px; } </style> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/products" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="" > Products </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/analytics" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="3" track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="Google Analytics" > Google Analytics </a> </li> </ul> </div> <devsite-feedback position="header" project-name="Google Analytics" product-id="69256" bucket="google-analytics-4" context="" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="header" class="nocontent" disable-product-feedback project-icon="//www.gstatic.com/analytics-suite/header/suite/v2/ic_analytics.svg" project-support-url="https://developers.google.com/analytics/help" > <button> Send feedback </button> </devsite-feedback> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded disabled> </devsite-toc> <div class="devsite-article-body clearfix "> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-50 devsite-landing-row-marquee" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item" description-position="bottom" > <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <picture> <img alt="" src="https://developers.google.com/static/analytics/images/landing-page/Rectangular-16x9/E02877824-GMP-Google-Analytics-Help-Center-Assets-Apr23-Graphic-4.1@300x.svg" srcset="https://developers.google.com/static/analytics/images/landing-page/Rectangular-16x9/E02877824-GMP-Google-Analytics-Help-Center-Assets-Apr23-Graphic-4.1@300x.svg" sizes="(max-width: 600px) 100vw, (max-width: 840px) 50vw, 708px" fetchpriority="high"> </picture> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-description-content"> <h1 id="analytics-for-beginners-and-small-businesses" data-text="Analytics for beginners and small businesses" tabindex="-1">Analytics for beginners and small businesses</h1> <p>This guide is for those who are new to Google Analytics or need to understand its fundamentals. From setting up an account to interpreting data, it covers the basics of using Google Analytics.</p> <div class="devsite-landing-row-item-buttons"> <a href="#step-1:-set-up-google-analytics"><button class="button button-primary">Get started</button></a> <a href="/analytics/learn"><button class="button">Return home</button></a> </div> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-cards" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-html"> <h2 id="step-1:-set-up-google-analytics" data-text="Step 1: Set up Google Analytics" tabindex="-1">Step 1: Set up Google Analytics</h2> <p class="section-description">In this section, you will learn to set up a property on your website or app, become familiar with the Google Analytics interface, and set up conversions for the actions that are valuable to your business.</p> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up devsite-landing-row-cards" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 1</span> </div> <h3 id="set-up-a-property" data-text="Set up a property" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/9304153" target="_blank" > Set up a property </a> </h3> <div class="devsite-landing-row-item-description-content"> Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/9304153" class="button button-white " target="_blank" >Read more</a> <a href="https://www.youtube.com/playlist?list=PLI5YfMzCfRtZNBRmhTEJkcHYvN_x_wpxM" class="button button-white " target="_blank" >Watch a video</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 2</span> </div> <h3 id="find-your-way-around-analytics" data-text="Find your way around Analytics" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/9367631" target="_blank" > Find your way around Analytics </a> </h3> <div class="devsite-landing-row-item-description-content"> Familiarize yourself with the different parts of the Google Analytics interface, including how to search, manage your account, access help content, find your reports, and customize your reports. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/9367631" class="button button-white " target="_blank" >Read more</a> <a href="https://analytics.google.com/analytics/web/?gastartflowid=9351285" class="button button-white " target="_blank" >Take a tour</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 3</span> </div> <h3 id="set-up-a-conversion" data-text="Set up a conversion" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/13128484" target="_blank" > Set up a conversion </a> </h3> <div class="devsite-landing-row-item-description-content"> Gain insights into the actions that are most important to your business by marking important actions as conversions and then using that data to improve your marketing efforts. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/13128484" class="button button-white " target="_blank" >Read more</a> <a href="https://youtu.be/47mpnwPQ10I" class="button button-white " target="_blank" >Watch a video</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-cards" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-html"> <h2 id="step-2:-access-your-reports" data-text="Step 2: Access your reports" tabindex="-1">Step 2: Access your reports</h2> <p class="section-description">Google Analytics collects data from your websites and apps to create reports that provide insights into your business. In this section, you will learn to see the data you've collected in the available reports and how to customize reports for your specific use cases.</p> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up devsite-landing-row-cards" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 1</span> </div> <h3 id="get-familiar-with-the-home-page" data-text="Get familiar with the Home page" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/11197963" target="_blank" > Get familiar with the Home page </a> </h3> <div class="devsite-landing-row-item-description-content"> Find relevant information and suggestions based on your Google Analytics data. The Home page provides more personalized content as you continue to use Analytics. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/11197963" class="button button-white " target="_blank" >Read more</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 2</span> </div> <h3 id="install-the-analytics-mobile-app" data-text="Install the Analytics mobile app" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/topic/12677004" target="_blank" > Install the Analytics mobile app </a> </h3> <div class="devsite-landing-row-item-description-content"> Access your Analytics accounts and data using a mobile device. Use the app to get high-level performance metrics from your phone or tablet. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/9924766" class="button button-white " target="_blank" >Read more</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 3</span> </div> <h3 id="browse-reports" data-text="Browse reports" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/9212670" target="_blank" > Browse reports </a> </h3> <div class="devsite-landing-row-item-description-content"> Explore our reporting guide to understand the basics of reports and see examples of the kinds of data that is collected. You can use reports to monitor traffic, investigate data, and better understand user activity. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/9212670" class="button button-white " target="_blank" >Understand your reports</a> <a href="https://support.google.com/analytics/answer/10445879" class="button button-white " target="_blank" >Customize reports</a> <a href="https://support.google.com/analytics/answer/12964614" class="button button-white " target="_blank" >Review common reports</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-cards" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-html"> <h2 id="step-3:-manage-user-access" data-text="Step 3: Manage user access" tabindex="-1">Step 3: Manage user access</h2> <p class="section-description">In Google Analytics, you can invite others to access your features and information. Choose from a few options to manage user access and data restrictions at the account and property level.</p> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-2-up devsite-landing-row-cards" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 1</span> </div> <h3 id="add-collaborators-to-analytics" data-text="Add collaborators to Analytics" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/9305587#google-analytics&zippy=%2Cgoogle-analytics" target="_blank" > Add collaborators to Analytics </a> </h3> <div class="devsite-landing-row-item-description-content"> Learn how to add and remove collaborators within your Google Analytics account using their email addresses. You will then be able to change their level of access and permissions in Analytics. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/9305587#google-analytics&zippy=%2Cgoogle-analytics" class="button button-white " target="_blank" >Read more</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 2</span> </div> <h3 id="grant-access" data-text="Grant access" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/9305587#google-analytics&zippy=%2Cgoogle-analytics" target="_blank" > Grant access </a> </h3> <div class="devsite-landing-row-item-description-content"> Learn about the different roles and data-restriction options available in Google Analytics and the access that a user is given through each role or option. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/9305587#google-analytics&zippy=%2Cgoogle-analytics" class="button button-white " target="_blank" >Read more</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-cards" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-html"> <h2 id="step-4:-enhance-your-advertising" data-text="Step 4: Enhance your advertising" tabindex="-1">Step 4: Enhance your advertising</h2> <p class="section-description">In this section, you will learn how to link your Google Ads account to your Analytics property to see the full customer cycle, from how users interact with your marketing to how they finally complete the goals you’ve set for them on your site or app.</p> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-2-up devsite-landing-row-cards" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 1</span> </div> <h3 id="link-a-google-ads-account" data-text="Link a Google Ads account" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/9379420" target="_blank" > Link a Google Ads account </a> </h3> <div class="devsite-landing-row-item-description-content"> Discover how to link your Google Ad account to a Google Analytics property to see the full customer cycle, from first interaction to goal completion. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/9379420" class="button button-white " target="_blank" >Read more</a> <a href="https://analytics.google.com/analytics/web/?gastartflowid=13052161" class="button button-white " target="_blank" > Take a tour (Admin access required)</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Part 2</span> </div> <h3 id="import-conversions-into-google-ads" data-text="Import conversions into Google Ads" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/analytics/answer/10632359" target="_blank" > Import conversions into Google Ads </a> </h3> <div class="devsite-landing-row-item-description-content"> Send Analytics conversion events to Google Ads for reporting and bidding. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/analytics/answer/10632359" class="button button-white " target="_blank" >Read more</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-cards" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-html"> <div style="padding-bottom: 40px"></div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-cta maps-landing-row-pad-top-med maps-landing-docs-search" background="google-blue" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-html"> <div style="padding-top: 40px"> <div style="padding-bottom: 80px"> <h3 id="didnt-find-what-you-were-looking-for" data-text="Didn't find what you were looking for?" tabindex="-1">Didn't find what you were looking for?</h3> <p>Search the Google Analytics 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