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data-artboard-screens="320,480,640,960,1200" data-artboard-height="550" data-artboard-valign="center" data-artboard-height_vh="100" data-artboard-upscale="grid" data-artboard-height-res-320="490" data-artboard-height-res-480="510" data-artboard-height-res-640="680" data-artboard-height-res-960="500"> <div class="t396__carrier-wrapper"> <div class="t396__carrier" data-artboard-recid="271707696"></div> </div> <div class="t396__filter" data-artboard-recid="271707696"></div> <div class='t396__elem tn-elem tn-elem__2717076961473960759221' data-elem-id='1473960759221' data-elem-type='text' data-field-top-value="202" data-field-left-value="81" data-field-width-value="600" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="225" data-field-left-res-320-value="12" 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data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="345" data-field-left-res-320-value="12" data-field-width-res-320-value="301" data-field-top-res-480-value="402" data-field-left-res-480-value="57" data-field-width-res-480-value="413" data-field-top-res-640-value="525" data-field-left-res-640-value="70" data-field-width-res-640-value="513" data-field-top-res-960-value="389" data-field-left-res-960-value="71" data-field-width-res-960-value="547"> <h2 class='tn-atom'field='tn_text_1503513623550'>How to build email list and write your newsletter in a way that it won't end up in the spam folder</h2> </div> <div class='t396__elem tn-elem tn-elem__2717076961598881140360' data-elem-id='1598881140360' data-elem-type='text' data-field-top-value="25" data-field-left-value="174" data-field-width-value="280" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="80" data-field-left-res-320-value="60" data-field-width-res-320-value="180" data-field-top-res-480-value="77" data-field-left-res-480-value="122" data-field-top-res-640-value="97" data-field-left-res-640-value="134" data-field-width-res-640-value="220" data-field-top-res-960-value="60" data-field-left-res-960-value="150" data-field-width-res-960-value="300"> <div class='tn-atom'><a href="http://tilda.education/en"target="_blank"style="color: inherit">Tilda Education</a></div> </div> <div class='t396__elem tn-elem tn-elem__2717076961598881140365' data-elem-id='1598881140365' data-elem-type='image' data-field-top-value="11" data-field-left-value="80" data-field-width-value="70" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="127" data-field-fileheight-value="125" data-field-top-res-320-value="70" data-field-left-res-320-value="10" data-field-width-res-320-value="40" data-field-top-res-480-value="65" data-field-left-res-480-value="59" data-field-top-res-640-value="85" data-field-left-res-640-value="70" data-field-width-res-640-value="50" data-field-top-res-960-value="48" data-field-left-res-960-value="71" data-field-width-res-960-value="60"> <a class='tn-atom' href="https://tilda.cc/" target="_blank"> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild6330-6337-4638-a531-613936613564/Tilda_logo-02.svg' alt='' imgfield='tn_img_1598881140365' /> </a> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('271707696');});});</script>  </div> <div id="rec271707697" class="r t-rec" style=" " data-record-type="394"> <style>#allrecords 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curPath;var recs=document.querySelectorAll('.r');Array.prototype.forEach.call(recs,function(rec) {var selects='a[href^="#"]:not([href="#"]):not(.carousel-control):not(.t-carousel__control):not([href^="#price"]):not([href^="#submenu"]):not([href^="#popup"]):not([href*="#zeropopup"]):not([href*="#closepopup"]):not([href*="#closeallpopup"]):not([href^="#prodpopup"]):not([href^="#order"]):not([href^="#!"]):not([target="_blank"]),' + 'a[href^="' + curPath + '#"]:not([href*="#!/tfeeds/"]):not([href*="#!/tproduct/"]):not([href*="#!/tab/"]):not([href*="#popup"]):not([href*="#zeropopup"]):not([href*="#closepopup"]):not([href*="#closeallpopup"]):not([target="_blank"]),' + 'a[href^="' + curFullPath + '#"]:not([href*="#!/tfeeds/"]):not([href*="#!/tproduct/"]):not([href*="#!/tab/"]):not([href*="#popup"]):not([href*="#zeropopup"]):not([href*="#closepopup"]):not([href*="#closeallpopup"]):not([target="_blank"])';var 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{t_onFuncLoad('t270_scroll',function() {t270_scroll(hash,0);});} else {t_onFuncLoad('t270_scroll',function() {t270_scroll(hash,0);});}}});});</script> </div> <div id="rec271707699" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-animationappear="off" data-record-type="607">  <div class="t607 t607__middle-pos" style=" margin-right:20px;"> <ul class="t607__list"> <li class="t607__list_item" style="padding:12.5px 0;"> <a class="t-menu__link-item" href="#rec271707703"> <div class="t607__tooltip t-descr t-descr_xs" style="background:#292929; line-height:2.5; border-radius:3px; color:#ffffff;font-size:14px;font-weight:600; right:33px;">Business Tasks You Can Solve with Email Marketing</div> <div class="t607__dot" style="background:#000000; width:13px; height:13px; "></div> </a> </li> <li class="t607__list_item" style="padding:12.5px 0;"> <a class="t-menu__link-item" href="#rec271707712"> <div class="t607__tooltip t-descr t-descr_xs" style="background:#292929; line-height:2.5; border-radius:3px; color:#ffffff;font-size:14px;font-weight:600; right:33px;">Checklist for Your Email Newsletter</div> <div class="t607__dot" style="background:#000000; width:13px; height:13px; "></div> </a> </li> <li class="t607__list_item" style="padding:12.5px 0;"> <a class="t-menu__link-item" href="#rec271707721"> <div class="t607__tooltip t-descr t-descr_xs" style="background:#292929; line-height:2.5; border-radius:3px; color:#ffffff;font-size:14px;font-weight:600; right:33px;">Launching a Newsletter in Four Steps</div> <div class="t607__dot" style="background:#000000; width:13px; height:13px; "></div> </a> </li> <li class="t607__list_item" style="padding:12.5px 0;"> <a class="t-menu__link-item" href="#rec271707807"> <div class="t607__tooltip t-descr t-descr_xs" style="background:#292929; line-height:2.5; border-radius:3px; color:#ffffff;font-size:14px;font-weight:600; right:33px;">You've Launched a Newsletter. What's Next?</div> <div class="t607__dot" style="background:#000000; width:13px; height:13px; "></div> </a> </li> </ul> </div> <style>#rec271707699 .t607__tooltip::after{border-left-color:#292929;}#rec271707699 .t-menu__link-item.t-active .t607__dot{background:#0ccc69 !important;opacity:1 !important;}</style> <script>t_onReady(function() {t_onFuncLoad('t607_init',function() {t607_init('271707699');});});</script> <style>#rec271707699 .t607__dot {box-shadow:0px 0px 20px rgba(0,0,0,0);}</style> </div> <div id="rec271707700" class="r t-rec t-rec_pt_120 t-rec_pb_90" style="padding-top:120px;padding-bottom:90px;background-color:#f5f5f5; " data-animationappear="off" data-record-type="127" data-bg-color="#f5f5f5">  <div class="t119"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t119__preface t-descr" field="text"><div style="line-height: 44px;" data-customstyle="yes">In this article, we'll show you how to make an email newsletter by yourself. Newsletters are universal marketing tools: they can be used to sell everyday goods or complex and expensive services, help boost sales for an online store, or promote an informational website.<br /><br />Creating a newsletter can be useful for different businesses, but it'll truly be effective if you know the needs of your target audience and engage people with interesting and relevant content.</div></div> </div> </div> </div> <style> #rec271707700 .t119__preface{opacity:0.7;}@media screen and (min-width:900px){#rec271707700 .t119__preface{font-size:32px;}}</style> </div> <div id="rec271707701" class="r t-rec t-rec_pt_0 t-rec_pb_120" style="padding-top:0px;padding-bottom:120px;background-color:#f5f5f5; " data-record-type="106" data-bg-color="#f5f5f5">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 24px;">Contents: </span><br /><br />1. <a href="#rec271707703" rel="noopener noreferrer">Business Tasks You Can Solve with Email Marketing</a><br />2. <a href="#rec271707712" rel="noopener noreferrer">Checklist for Your Email Newsletter</a><br />3.<a href="#rec271707721" rel="noopener noreferrer"> Launching a Newsletter in Four Steps</a><br /><a href="#rec271707722" rel="noopener noreferrer">Step 1. Collecting Email Addresses </a><br /><a href="#rec271707743" rel="noopener noreferrer">Step 2. Creating Content</a><br /><a href="#rec271707758" rel="noopener noreferrer">Step 3. Creating a Newsletter on Tilda</a><br /><a href="#rec271707780" rel="noopener noreferrer">Step 4. Setting Up the Newsletter Service and Sending Out Emails</a><br />4.<a href="#rec271707807" rel="noopener noreferrer"> You've Launched a Newsletter. What's Next?</a><br /><a href="#rec29853148" rel="noopener noreferrer">If Your Emails End Up in the Spam Folder</a><br /><a href="#rec29854832" rel="noopener noreferrer">Personalization: Working with Your Subscribers</a><br /><a href="#rec29924306" rel="noopener noreferrer">Measuring the Effectiveness of Email Marketing</a></div> </div> </div> </div> </div> <div id="rec271707702" class="r t-rec t-rec_pt_105 t-rec_pb_0" style="padding-top:105px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="font-size: 24px;" data-customstyle="yes">Email marketing is not just a mailing list, but a way of communicating with your customers. At their core, newsletters are close to content marketing, which aims at providing the reader with useful information. By signing up to receive emails readers are showing their interest in your products or services, so it's important to find a reasonable balance between advertising and benefit to the reader.</div></div> </div> </div> </div> </div> <div id="rec271707703" class="r t-rec t-rec_pt_105 t-rec_pb_0" style="padding-top:105px;padding-bottom:0px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t225__title t-title t-title_md" field="title">Business Tasks You Can Solve With Email Marketing</h2> </div> </div> </div> <style> #rec271707703 .t225__uptitle{text-transform:uppercase;}@media screen and (min-width:900px){#rec271707703 .t225__title{font-size:62px;}}</style> </div> <div id="rec271707704" class="r t-rec t-rec_pt_60 t-rec_pb_45" style="padding-top:60px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Direct sales.</strong> People sign up for emails when they plan to buy a product or service but can’t do it immediately (they may be doubting their choice or they don’t have enough money or time). Your emails should remove any possible objections subscribers may have, answer their questions, and eventually lead to a sale.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707705" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Reminders and repeat sales.</strong> Setting up emails to customers who have already made a purchase; for example, an online contact lens store can send out a reminder to replace monthly lenses 25 days after purchase.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707706" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Attention to clients. </strong>Emails can educate and entertain subscribers, by way of birthday greetings or an update on an improvement in a product they were interested in. This increases customer loyalty.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707707" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Feedback. </strong>Send the customer a questionnaire after they complete their purchase and get feedback on your work and products.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707708" class="r t-rec t-rec_pt_90 t-rec_pb_0" style="padding-top:90px;padding-bottom:0px;background-color:#f5f5f5; " data-record-type="106" data-bg-color="#f5f5f5">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="font-size: 14px;" data-customstyle="yes">Serge Korol collects interesting articles and thoughts every week and sends them out as part of a paid newsletter (subscription costs $ 1.5 per month).</div></div> </div> </div> </div> </div> <div id="rec271707709" class="r t-rec t-rec_pt_60 t-rec_pb_90" style="padding-top:60px;padding-bottom:90px;background-color:#f5f5f5; " data-record-type="139" data-bg-color="#f5f5f5">  <div class="t013"> <div class="t-container"> <div class="t-col t-col_2 t013__centeredsection"> <img itemprop="image" class="t013__img t-img" src="/upload/pages/16694121/tild3166-3166-4261-a336-633961353161__-__empty__image6.jpg" data-original="https://static.tildacdn.com/tild3166-3166-4261-a336-633961353161/image6.jpg" imgfield="img" data-tu-max-width="320" data-tu-max-height="320" data-tu-cover="c" alt=""> <br> <div class="t013__autor-title t-descr" field="imgtitle">Serge Korol</div> <div class="t013__autor-descr t-descr" field="imgdescr">Editor and commercial writer</div> </div> <div class="t-col t-col_8 "> <div class="t013__text t-text t-text_md" field="text"><div style="font-size: 20px;" data-customstyle="yes">The newsletter format works best for long texts. They don’t get lost in your feed, unlike social media where they always show up at the wrong time. Newsletters lie quietly in your mailbox, waiting to be read. I think there’s a sort of renaissance of these subscriptions now—everyone's tired of messengers and their unpredictable algorithms, where only 20% of subscribers actually see what you write. Sure, there’s RSS, but it’s barely alive—it's geek technology now. Newsletters are much more personal and inviting. They get to your inbox and stay there.<br /><br />I have around 670 subscribers (I don’t attract new ones, the list grows slowly on its own). Only half of these users actually pay for the newsletter—others are subscribed for free due to friendship and other reasons. Lots of people have dropped off because of problems with their payment cards (they expire, get lost, the money sometimes runs out). The average open rate is 70%, and after each mailing 3−4 people unsubscribe.</div></div> </div> </div> </div> </div> <div id="rec271707710" class="r t-rec t-rec_pt_90 t-rec_pb_75" style="padding-top:90px;padding-bottom:75px; " data-record-type="172">  <div class="t158"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t158__text t-text" field="text"><div style="font-size: 30px;" data-customstyle="yes"><span style="font-size: 30px;">Tilda’s </span><a href="https://tilda.cc/ru/lp/email-campaign-builder/" rel="noopener noreferrer" style="font-size: 30px;">email campaign builder</a><span style="font-size: 30px;"> has simplified making newsletters by handling the technical part.</span></div></div> </div> </div> </div> </div> </div> <div id="rec271707711" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="font-size: 20px;" data-customstyle="yes"><span style="font-size: 20px;">Launching email campaigns isn’t hard, and you can evaluate the results right after you send them out.</span></div></div> </div> </div> </div> </div> <div id="rec271707712" class="r t-rec t-rec_pt_120 t-rec_pb_60" style="padding-top:120px;padding-bottom:60px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t225__title t-title t-title_md" field="title">Checklist for Your Email Newsletter</h2> </div> </div> </div> <style> #rec271707712 .t225__uptitle{text-transform:uppercase;}@media screen and (min-width:900px){#rec271707712 .t225__title{font-size:62px;}}</style> </div> <div id="rec271707713" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><div style="font-size: 20px;" data-customstyle="yes"><strong style="font-size: 20px;">Build your email subscriber list</strong><span style="font-size: 20px;"> through your website and social media.</span></div></div> </div> </div> </div> </div> </div> </div> <div id="rec271707714" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Write a good email copy.</strong> You can do this by yourself or get the help of an editor.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707715" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Create a newsletter.</strong> On Tilda, you can use a template to create a beautiful newsletter automatically adapted for mobile devices.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707716" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Sign up for an email marketing service.</strong> If you have up to 2 000 addresses, you can use Mailchimp or other free services.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707717" class="r t-rec t-rec_pt_90 t-rec_pb_75" style="padding-top:90px;padding-bottom:75px;background-color:#f5f5f5; " data-record-type="139" data-bg-color="#f5f5f5">  <div class="t013"> <div class="t-container"> <div class="t-col t-col_2 t013__centeredsection"> <img itemprop="image" class="t013__img t-img" src="/upload/pages/16694121/tild3035-3331-4766-b862-383133396632__-__empty__image7.jpg" data-original="https://static.tildacdn.com/tild3035-3331-4766-b862-383133396632/image7.jpg" imgfield="img" data-tu-max-width="320" data-tu-max-height="320" data-tu-cover="c" alt=""> <br> <div class="t013__autor-title t-descr" field="imgtitle">Ivan Ilyin</div> <div class="t013__autor-descr t-descr" field="imgdescr">Founder of email marketing agency <a href="https://emailsoldiers.com/">EmailSoldiers</a></div> </div> <div class="t-col t-col_8 "> <div class="t013__text t-text t-text_md" field="text"><div style="font-size: 20px;" data-customstyle="yes">The peak growth of email users has passed, and their numbers are now rising quite slowly, which is why email marketing is periodically put out to pasture, so to speak. But email still permeates our daily lives, and no one’s yet been successful in replacing it.</div></div> </div> </div> </div> </div> <div id="rec271707718" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 28px;" data-customstyle="yes"><strong>Email newsletter examples for inspiration</strong></div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707718 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707719" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">A business that wouldn’t benefit from email marketing probably doesn’t exist. However, for it to work well, it’s important to decide on a strategy, work with your audience and choose good content carefully.</div> </div> </div> </div> </div> <div id="rec308584367" class="r t-rec t-rec_pb_0" style="padding-bottom:0px; " data-animationappear="off" data-record-type="396">  <style>#rec308584367 .t396__artboard {height:1220px;background-color:#ffffff;}#rec308584367 .t396__filter {height:1220px;}#rec308584367 .t396__carrier{height:1220px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec308584367 .t396__artboard,#rec308584367 .t396__filter,#rec308584367 .t396__carrier {}#rec308584367 .t396__filter {}#rec308584367 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec308584367 .t396__artboard,#rec308584367 .t396__filter,#rec308584367 .t396__carrier {height:4260px;}#rec308584367 .t396__filter {}#rec308584367 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec308584367 .t396__artboard,#rec308584367 .t396__filter,#rec308584367 .t396__carrier {height:4200px;}#rec308584367 .t396__filter {}#rec308584367 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec308584367 .t396__artboard,#rec308584367 .t396__filter,#rec308584367 .t396__carrier {height:3640px;}#rec308584367 .t396__filter {}#rec308584367 .t396__carrier {background-attachment:scroll;}}#rec308584367 .tn-elem[data-elem-id="1503349088829"]{z-index:2;top:-1px;left:calc(50% - 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160px + 10px);width:290px;height:auto;}}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="308584367" data-artboard-screens="320,480,640,960,1200" data-artboard-height="1220" data-artboard-valign="center" data-artboard-upscale="grid" data-artboard-height-res-320="3640" data-artboard-height-res-480="4200" data-artboard-height-res-640="4260"> <div class="t396__carrier" data-artboard-recid="308584367"></div> <div class="t396__filter" data-artboard-recid="308584367"></div> <div class='t396__elem tn-elem tn-elem__3085843671503349088829' data-elem-id='1503349088829' data-elem-type='image' data-field-top-value="-1" data-field-left-value="790" data-field-width-value="290" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="580" data-field-fileheight-value="1912" data-field-top-res-320-value="2440" data-field-left-res-320-value="10" data-field-width-res-320-value="300" data-field-top-res-480-value="2810" data-field-left-res-480-value="60" data-field-top-res-640-value="2864" data-field-left-res-640-value="140" data-field-width-res-640-value="360" data-field-top-res-960-value="0" data-field-left-res-960-value="660"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild6461-3333-4930-b139-346266376536/disney.png' alt='' imgfield='tn_img_1503349088829' /> </div> </div> <div class='t396__elem tn-elem tn-elem__3085843671503349093270' data-elem-id='1503349093270' data-elem-type='image' data-field-top-value="0" data-field-left-value="120" data-field-width-value="290" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="580" data-field-fileheight-value="1912" data-field-top-res-320-value="6" data-field-left-res-320-value="10" data-field-width-res-320-value="300" data-field-top-res-480-value="10" data-field-left-res-480-value="60" data-field-top-res-640-value="10" data-field-left-res-640-value="140" data-field-width-res-640-value="360" data-field-top-res-960-value="0" data-field-left-res-960-value="11"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild6638-6461-4861-b964-333236383266/theskimm_2.png' alt='' imgfield='tn_img_1503349093270' /> </div> </div> <div class='t396__elem tn-elem tn-elem__3085843671503349094399' data-elem-id='1503349094399' data-elem-type='image' data-field-top-value="0" data-field-left-value="455" data-field-width-value="290" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="580" data-field-fileheight-value="1912" data-field-top-res-320-value="1185" data-field-left-res-320-value="10" data-field-width-res-320-value="300" data-field-top-res-480-value="1380" data-field-left-res-480-value="60" data-field-top-res-640-value="1400" data-field-left-res-640-value="140" data-field-width-res-640-value="360" data-field-top-res-960-value="0" data-field-left-res-960-value="335"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild6239-6166-4161-a437-646365623538/trello.png' alt='' imgfield='tn_img_1503349094399' /> </div> </div> <div class='t396__elem tn-elem tn-elem__3085843671503349576141' data-elem-id='1503349576141' data-elem-type='text' data-field-top-value="985" data-field-left-value="119" data-field-width-value="300" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="970" data-field-left-res-320-value="10" data-field-width-res-320-value="300" data-field-top-res-480-value="1160" data-field-left-res-480-value="60" data-field-top-res-640-value="1170" data-field-left-res-640-value="140" data-field-width-res-640-value="360" data-field-top-res-960-value="989" data-field-left-res-960-value="11"> <div class='tn-atom'field='tn_text_1503349576141'><a href="https://www.theskimm.com/" rel="nofollow" style="color: rgb(0, 0, 0); border-bottom: 2px solid rgb(12, 204, 105); box-shadow: none; text-decoration: none;">TheSkimm</a>, a free newsletter about world events, has over 7 million subscribers. It's also the world's most expensive newsletter, having raised over $29 million in funding</div> </div> <div class='t396__elem tn-elem tn-elem__3085843671503349632064' data-elem-id='1503349632064' data-elem-type='text' data-field-top-value="985" data-field-left-value="453" data-field-width-value="290" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="2205" data-field-left-res-320-value="12" data-field-width-res-320-value="300" data-field-top-res-480-value="2590" data-field-left-res-480-value="60" data-field-top-res-640-value="2630" data-field-left-res-640-value="140" data-field-width-res-640-value="360" data-field-top-res-960-value="989" data-field-left-res-960-value="335"> <div class='tn-atom'field='tn_text_1503349632064'><a href="https://i.trellomail.com/e/evib?_t=cce9a87967214196ae72b08c7283fda9&_m=6e9e196ec13f44a990e205e22b1de78c&_e=2OzHGJ7o-RpsrBxKAYRvl_XH0fNbyJmAIDQcMpVSQjbVubOJe_R20zNh5cIm0aeeDg6gh6mvJkScd5_EfTg7yIr9NnmAsH1Z1ffrg-6Zs2Nkfqhp7fK-cTxuue7NR2MO" rel="noreferrer noopener nofollow" target="_blank" style="color: rgb(0, 0, 0); border-bottom: 2px solid rgb(12, 204, 105); box-shadow: none; text-decoration: none;">Web version</a></div> </div> <div class='t396__elem tn-elem tn-elem__3085843671503349736013' data-elem-id='1503349736013' data-elem-type='text' data-field-top-value="1035" data-field-left-value="455" data-field-width-value="290" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="2250" data-field-left-res-320-value="10" data-field-width-res-320-value="300" data-field-top-res-480-value="2640" data-field-left-res-480-value="60" data-field-top-res-640-value="2680" data-field-left-res-640-value="140" data-field-width-res-640-value="360" data-field-top-res-960-value="1039" data-field-left-res-960-value="335" data-field-width-res-960-value="295"> <div class='tn-atom'field='tn_text_1503349736013'>Email newsletter from Trello featuring blog posts about productivity and organizing workflow </div> </div> <div class='t396__elem tn-elem tn-elem__3085843671503349787572' data-elem-id='1503349787572' data-elem-type='text' data-field-top-value="985" data-field-left-value="790" data-field-width-value="306" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="3400" data-field-left-res-320-value="10" data-field-width-res-320-value="290" data-field-top-res-480-value="3990" data-field-left-res-480-value="60" data-field-width-res-480-value="360" data-field-top-res-640-value="4044" data-field-left-res-640-value="140" data-field-width-res-640-value="360" data-field-top-res-960-value="989" data-field-left-res-960-value="658" data-field-width-res-960-value="291"> <div class='tn-atom'field='tn_text_1503349787572'><a href="https://www.preview.disneyplus.com/" rel="noreferrer noopener" target="_blank" style="color: rgb(0, 0, 0); border-bottom: 2px solid rgb(12, 204, 105); box-shadow: none; text-decoration: none;">Disney+</a><br><br>Newsletter by Disney streaming service with an overview of the latest movies available on the platform</div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('308584367');});});</script>  </div> <div id="rec271707721" class="r t-rec t-rec_pt_120 t-rec_pb_45" style="padding-top:120px;padding-bottom:45px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t225__title t-title t-title_md" field="title">Launching a Newsletter in Four Steps</h2> </div> </div> </div> <style> #rec271707721 .t225__uptitle{text-transform:uppercase;}@media screen and (min-width:900px){#rec271707721 .t225__title{font-size:62px;}}</style> </div> <div id="rec271707722" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="33">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 36px;" data-customstyle="yes"><strong>Step 1. Collecting Email Addresses</strong></div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707722 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707723" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">You can attract subscribers both on- and offline. For example, you can ask customers to leave their email addresses and business cards at the store, notifying them that you will be sending out a newsletter.<br /><br /><strong> Here’s how you can build your subscriber list online:</strong></div> </div> </div> </div> </div> <div id="rec271707724" class="r t-rec t-rec_pt_45 t-rec_pb_0" style="padding-top:45px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Place a simple subscription form on the Home Page and in the Contacts section. Next to the form, briefly describe what the user will get if they subscribe to your newsletter.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707725" class="r t-rec t-rec_pt_45 t-rec_pb_45" style="padding-top:45px;padding-bottom:45px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6132-6663-4831-a638-663236313634/__2021-02-12__175410.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/16694121/tild6132-6663-4831-a638-663236313634__-__empty____2021-02-12__175410.png" data-original="https://static.tildacdn.com/tild6132-6663-4831-a638-663236313634/__2021-02-12__175410.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">Subscription form on the <a href="https://pitchfork.com/" rel="noopener" target="_blank">Pitchfork</a> website</div> </div> </div> </div> </div> <div id="rec271707726" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Use a pop-up window (blocks BF501 or BF502N on Tilda) or a subscription form fixed at the bottom of each page (block BF907):</div> </div> </div> </div> </div> </div> </div> <div id="rec271707727" class="r t-rec t-rec_pt_45 t-rec_pb_45" style="padding-top:45px;padding-bottom:45px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3639-6661-4166-b335-323831316562/__2021-04-02__163856.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/16694121/tild3639-6661-4166-b335-323831316562__-__empty____2021-04-02__163856.png" data-original="https://static.tildacdn.com/tild3639-6661-4166-b335-323831316562/__2021-04-02__163856.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">Pop-up window at <a href="https://valleycruisepress.com/" rel="noopener" target="_blank">Valley Cruise</a></div> </div> </div> </div> </div> <div id="rec271707728" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">If the email newsletter is an important part of your product or it is the product itself, make sure to create a separate page on your website for it—a landing page will also do the trick. Talk about the newsletter, show previous emails, and be sure to include a subscription form.<br /><br />This would work for newsletters created by brands that want to learn a lot about the user at the subscription stage in order to send personalized emails (in this case you can add a questionnaire for the subscriber to the page and justify why it should be filled out).</div> </div> </div> </div> </div> </div> </div> <div id="rec271707729" class="r t-rec t-rec_pt_45 t-rec_pb_75" style="padding-top:45px;padding-bottom:75px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3735-3666-4438-b562-613535643430/__2021-02-12__173814.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/16694121/tild3735-3666-4438-b562-613535643430__-__empty____2021-02-12__173814.png" data-original="https://static.tildacdn.com/tild3735-3666-4438-b562-613535643430/__2021-02-12__173814.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name"><a href="https://www.axios.com/newsletters" rel="noreferrer noopener" target="_blank">https://www.axios.com/newsletters</a></div> </div> </div> </div> </div> <div id="rec271707730" class="r t-rec t-rec_pt_105 t-rec_pb_45" style="padding-top:105px;padding-bottom:45px;background-color:#d7fae8; " data-record-type="33" data-bg-color="#d7fae8">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 28px;" data-customstyle="yes">What can you do to motivate people to subscribe</div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707730 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707731" class="r t-rec t-rec_pt_0 t-rec_pb_15" style="padding-top:0px;padding-bottom:15px;background-color:#d7fae8; " data-record-type="106" data-bg-color="#d7fae8">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><ul><li>Write in a way that will encourage subscribers to share your emails with friends and colleagues.</li></ul></div> </div> </div> </div> </div> <div id="rec271707733" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px;background-color:#d7fae8; " data-record-type="106" data-bg-color="#d7fae8">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><ul><li>Explain how users will benefit by signing up to receive your emails. Are you offering them expert knowledge or a promo code they can use on your website? If someone’s attracted to the bonus you’re offering them, they may become your customer.</li></ul></div> </div> </div> </div> </div> <div id="rec271707734" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px;background-color:#d7fae8; " data-record-type="3" data-bg-color="#d7fae8">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3635-3639-4061-b638-313831366562/Group_1491.png"> <img itemprop="image" class="t-img t-width t107__width t-width_7" src="/upload/pages/16694121/tild3635-3639-4061-b638-313831366562__-__empty__group_1491.png" data-original="https://static.tildacdn.com/tild3635-3639-4061-b638-313831366562/Group_1491.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name"><a href="https://uk.tommy.com" rel="noopener" target="_blank">Tommy Hilfiger</a> adds a promo code to the first email as a bonus for new subscribers</div> </div> </div> </div> </div> <div id="rec271707735" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#d7fae8; " data-record-type="106" data-bg-color="#d7fae8">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><ul><li>Set up lead generation ad campaigns on Facebook and Instagram. By clicking on these ads, a form filled with user data from their social media profile opens. You can set up integration with Mailchimp, and new subscribers' data will go straight into the service.</li></ul></div> </div> </div> </div> </div> <div id="rec315960248" class="r t-rec" style=" " data-animationappear="off" data-record-type="396">  <style>#rec315960248 .t396__artboard {height:700px;background-color:#d7fae8;}#rec315960248 .t396__filter {height:700px;}#rec315960248 .t396__carrier{height:700px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec315960248 .t396__artboard,#rec315960248 .t396__filter,#rec315960248 .t396__carrier {}#rec315960248 .t396__filter {}#rec315960248 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec315960248 .t396__artboard,#rec315960248 .t396__filter,#rec315960248 .t396__carrier {height:1090px;}#rec315960248 .t396__filter {}#rec315960248 .t396__carrier {background-attachment:scroll;}}@media screen and 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data-field-width-value="238" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="616" data-field-fileheight-value="1193" data-field-top-res-320-value="495" data-field-left-res-320-value="50" data-field-top-res-480-value="36" data-field-left-res-480-value="246" data-field-width-res-480-value="220" data-field-top-res-640-value="36" data-field-left-res-640-value="325" data-field-top-res-960-value="36" data-field-left-res-960-value="274"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3862-6236-4131-b838-666333333937/Group_1559.png' alt='' imgfield='tn_img_1621244330389' /> </div> </div> <div class='t396__elem tn-elem tn-elem__3159602481621244341510' data-elem-id='1621244341510' data-elem-type='image' data-field-top-value="36" data-field-left-value="678" data-field-width-value="402" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="1082" data-field-fileheight-value="1240" data-field-top-res-320-value="955" data-field-left-res-320-value="10" data-field-width-res-320-value="300" data-field-top-res-480-value="525" data-field-left-res-480-value="40" data-field-top-res-640-value="530" data-field-left-res-640-value="120" data-field-top-res-960-value="36" data-field-left-res-960-value="533"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3133-6263-4637-a139-613464393566/photo_2021-05-17_121.jpeg' alt='' imgfield='tn_img_1621244341510' /> </div> </div> <div class='t396__elem tn-elem tn-elem__3159602481621281069768' data-elem-id='1621281069768' data-elem-type='text' data-field-top-value="507" data-field-left-value="120" data-field-width-value="278" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="1314" data-field-left-res-320-value="10" data-field-width-res-320-value="300" data-field-top-res-480-value="1001" data-field-left-res-480-value="41" data-field-width-res-480-value="339" data-field-top-res-640-value="1006" data-field-left-res-640-value="120" data-field-top-res-960-value="507" data-field-left-res-960-value="26"> <div class='tn-atom'field='tn_text_1621281069768'>Examples from Donald Miller's promotional campaigns powered by <a href="https://storybrand.com/" rel="noreferrer noopener" target="_blank" style="color: rgb(0, 0, 0); border-bottom: 1px solid rgb(12, 204, 105); box-shadow: none; text-decoration: none;">StoryBrand</a></div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('315960248');});});</script>  </div> <div id="rec271707737" class="r t-rec t-rec_pt_105 t-rec_pb_45" style="padding-top:105px;padding-bottom:45px;background-color:#ffffff; " data-record-type="33" data-bg-color="#ffffff">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 28px;" data-customstyle="yes"><strong>Things to consider when building your subscriber list</strong></div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707737 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707738" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Add a validation rule to the subscription form settings in Tilda. This will check emails for mistakes and eliminate any errors when adding new subscribers. Tilda will check whether the email contains mandatory characters: a period and the "@" sign.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707739" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6533-3837-4164-b365-656563326336/Group_1438.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/16694121/tild6533-3837-4164-b365-656563326336__-__empty__group_1438.png" data-original="https://static.tildacdn.com/tild6533-3837-4164-b365-656563326336/Group_1438.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec271707740" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Add a link to your privacy policy. This will give subscribers confidence that you are not giving their addresses to third parties. Authorities will also want to make sure that you comply with your country’s personal data laws.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707741" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">We recommend using double opt-in emails. This means users will receive an additional email asking them to confirm their subscription. While this will reduce subscription conversions, it’ll increase the quality of the email list.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707742" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="font-size: 24px;" data-customstyle="yes">If you have an old subscriber list, then rest assured they’ve long forgotten they once subscribed. In the first email, remind them of yourself and tell them what you want to send and when. You can add a promo code or other bonuses to keep people from unsubscribing.</div></div> </div> </div> </div> </div> <div id="rec271707743" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px;background-color:#ffffff; " data-record-type="33" data-bg-color="#ffffff">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 36px;" data-customstyle="yes"><strong>Step 2. Creating Content</strong></div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707743 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707744" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Decide on the type of content. What will you write about in your email? Here’s a list of six universal content types that subscribers are usually interested in, compiled by automation service Zapier.</div> </div> </div> </div> </div> <div id="rec271707745" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>New content.</strong> Industry news digests, blog articles, infographics, conference reports, etc.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707746" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3631-6634-4334-b230-663031663139/your-new-favorite-ui.png"> <img itemprop="image" class="t-img t-width t107__width t-width_6" src="/upload/pages/16694121/tild3631-6634-4334-b230-663031663139__-__empty__your-new-favorite-ui.png" data-original="https://static.tildacdn.com/tild3631-6634-4334-b230-663031663139/your-new-favorite-ui.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name"><a href="http://uxpin.com" rel="noopener" target="_blank">UXpin</a></div> </div> </div> </div> </div> <div id="rec271707747" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Unique content.</strong> Links to useful resources, exclusive sales, or discounts exclusively offered to email newsletter subscribers.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707748" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3939-3634-4630-b731-303666313731/shhhsecret-15-off-sa.png"> <img itemprop="image" class="t-img t-width t107__width t-width_6" src="/upload/pages/16694121/tild3939-3634-4630-b731-303666313731__-__empty__shhhsecret-15-off-sa.png" data-original="https://static.tildacdn.com/tild3939-3634-4630-b731-303666313731/shhhsecret-15-off-sa.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name"><a href="https://valleycruisepress.com/" rel="noopener" target="_blank">Valley Cruise</a></div> </div> </div> </div> </div> <div id="rec302097011" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6166-3237-4638-a633-363533326531/screencapture-mail-g.png"> <img itemprop="image" class="t-img t-width t107__width t-width_6" src="/upload/pages/16694121/tild6166-3237-4638-a633-363533326531__-__empty__screencapture-mail-g.png" data-original="https://static.tildacdn.com/tild6166-3237-4638-a633-363533326531/screencapture-mail-g.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name"><a href="https://grammarly.com/" rel="noopener" target="_blank">Grammarly</a></div> </div> </div> </div> </div> <div id="rec271707749" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Collecting feedback about your product. </strong>Offer subscribers a small incentive in exchange for completing the survey.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707750" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3432-3834-4437-b836-333338373865/theskimm_feedback.png"> <img itemprop="image" class="t-img t-width t107__width t-width_7" src="/upload/pages/16694121/tild3432-3834-4437-b836-333338373865__-__empty__theskimm_feedback.png" data-original="https://static.tildacdn.com/tild3432-3834-4437-b836-333338373865/theskimm_feedback.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name"><a href="https://www.theskimm.com/" rel="noreferrer noopener" target="_blank">The Skimm</a></div> </div> </div> </div> </div> <div id="rec271707751" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Launching a new product. </strong>Feel free to tell subscribers about your fears before the launch, share your thoughts and success stories. Real-life narratives will build trust with your subscribers.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707752" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6232-3162-4862-b338-373563646335/meet-the-backpacks-t.png"> <img itemprop="image" class="t-img t-width t107__width t-width_6" src="/upload/pages/16694121/tild6232-3162-4862-b338-373563646335__-__empty__meet-the-backpacks-t.png" data-original="https://static.tildacdn.com/tild6232-3162-4862-b338-373563646335/meet-the-backpacks-t.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name"><a href="https://www.awaytravel.com/eu/en/" target="_blank">AWAY</a></div> </div> </div> </div> </div> <div id="rec271707753" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">5</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Holidays and celebrations.</strong> Combine greetings with sales: You can always put your subscribers in a good mood with a card or a promo code.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707754" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6235-6265-4062-b862-623562613331/screencapture-mail-g.png"> <img itemprop="image" class="t-img t-width t107__width t-width_6" src="/upload/pages/16694121/tild6235-6265-4062-b862-623562613331__-__empty__screencapture-mail-g.png" data-original="https://static.tildacdn.com/tild6235-6265-4062-b862-623562613331/screencapture-mail-g.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name"><a href="https://vsco.co/" rel="noopener" target="_blank">VSCO</a></div> </div> </div> </div> </div> <div id="rec271707755" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">6</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Upcoming events.</strong> Invite subscribers to your events.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707756" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6165-3465-4263-b036-646262386332/tune-in-now-to-watch.png"> <img itemprop="image" class="t-img t-width t107__width t-width_6" src="/upload/pages/16694121/tild6165-3465-4263-b036-646262386332__-__empty__tune-in-now-to-watch.png" data-original="https://static.tildacdn.com/tild6165-3465-4263-b036-646262386332/tune-in-now-to-watch.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name"><a href="https://developers.facebook.com/f8/" rel="noreferrer noopener" target="_blank">Facebook Developer Conference</a></div> </div> </div> </div> </div> <div id="rec271707757" class="r t-rec t-rec_pt_90 t-rec_pb_75" style="padding-top:90px;padding-bottom:75px;background-color:#f5f5f5; " data-record-type="139" data-bg-color="#f5f5f5">  <div class="t013"> <div class="t-container"> <div class="t-col t-col_2 t013__centeredsection"> <img itemprop="image" class="t013__img t-img" src="/upload/pages/16694121/tild3664-3236-4264-a361-343035653235__-__empty__image21.jpg" data-original="https://static.tildacdn.com/tild3664-3236-4264-a361-343035653235/image21.jpg" imgfield="img" data-tu-max-width="320" data-tu-max-height="320" data-tu-cover="c" alt=""> <br> <div class="t013__autor-title t-descr" field="imgtitle">Alex Poblinkova</div> <div class="t013__autor-descr t-descr" field="imgdescr">Satel Clinic Brand Manager</div> </div> <div class="t-col t-col_8 "> <div class="t013__text t-text t-text_md" field="text"><div style="font-size: 20px;" data-customstyle="yes">To create a content plan for your newsletter, pick a list of topics that are of interest to you and your subscribers, and create a calendar to determine the order in which you’ll cover them.<br /><br />If you have a seasonal business, tell people about your product before the season starts (for example, people start thinking about New Year’s gifts at the end of November). Don’t forget to schedule shopping reminders during the season: Talk about delivery dates, new arrivals, and help the reader decide what to buy.</div></div> </div> </div> </div> </div> <div id="rec271707758" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px;background-color:#ffffff; " data-record-type="33" data-bg-color="#ffffff">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 36px;" data-customstyle="yes"><strong>Step 3. Creating a Newsletter on Tilda</strong></div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707758 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707759" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><a href="https://tilda.cc/lp/email-campaign-builder/" rel="noopener noreferrer">Tilda's email campaign builder</a> is very simple and similar to the website builder—you choose the right template and then modify it to your liking by adding and rearranging blocks. You can choose a different header, text blocks, cards for products or blog posts, and a footer with social media icons.</div> </div> </div> </div> </div> <div id="rec777660307" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-animationappear="off" data-record-type="670">  <div class="t670"> <div class="t-slds" style="visibility: hidden;"> <div class="t-container t-slds__main"> <ul class="t-slds__arrow_container t-slds__arrow_container-outside"> <li class="t-slds__arrow_wrapper t-slds__arrow_wrapper-left" data-slide-direction="left"> <button type="button" class="t-slds__arrow t-slds__arrow-left " aria-controls="carousel_777660307" aria-disabled="false" aria-label="Previous slide"> <div class="t-slds__arrow_body t-slds__arrow_body-left" style="width: 17px;"> <svg role="presentation" focusable="false" style="display: block" viewBox="0 0 17.3 33" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <polyline fill="none" stroke="#000000" stroke-linejoin="butt" stroke-linecap="butt" stroke-width="1" points="0.5,0.5 16.5,16.5 0.5,32.5" /> </svg> </div> </button> </li> <li class="t-slds__arrow_wrapper t-slds__arrow_wrapper-right" data-slide-direction="right"> <button type="button" class="t-slds__arrow t-slds__arrow-right " aria-controls="carousel_777660307" aria-disabled="false" aria-label="Next slide"> <div class="t-slds__arrow_body t-slds__arrow_body-right" style="width: 17px;"> <svg role="presentation" focusable="false" style="display: block" viewBox="0 0 17.3 33" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <polyline fill="none" stroke="#000000" stroke-linejoin="butt" stroke-linecap="butt" stroke-width="1" points="0.5,0.5 16.5,16.5 0.5,32.5" /> </svg> </div> </button> </li> </ul> <div class="t-slds__container t-width t-width_9 t-margin_auto"> <div class="t-slds__items-wrapper t-slds__witharrows t-slds_animated-none" id="carousel_777660307" data-slider-transition="300" data-slider-with-cycle="true" data-slider-correct-height="true" data-auto-correct-mobile-width="false" data-slider-arrows-nearpic="yes" aria-roledescription="carousel" aria-live="off"> <div class="t-slds__item t-slds__item_active" data-slide-index="1" role="group" aria-roledescription="slide" aria-hidden="false" aria-label="1 of 2"> <div class="t-width t-width_9 t-margin_auto" itemscope itemtype="http://schema.org/ImageObject"> <div class="t-slds__wrapper t-align_center"> <meta itemprop="image" content="https://static.tildacdn.com/tild3532-3533-4035-b363-336130636162/__2021-02-12__182546.png"> <img itemprop="image" class="t-slds__img t-img" src="/upload/pages/16694121/tild3532-3533-4035-b363-336130636162__-__empty____2021-02-12__182546.png" data-original="https://static.tildacdn.com/tild3532-3533-4035-b363-336130636162/__2021-02-12__182546.png" alt=""> </div> </div> </div> <div class="t-slds__item" data-slide-index="2" role="group" aria-roledescription="slide" aria-hidden="false" aria-label="2 of 2"> <div class="t-width t-width_9 t-margin_auto" itemscope itemtype="http://schema.org/ImageObject"> <div class="t-slds__wrapper t-align_center"> <meta itemprop="image" content="https://static.tildacdn.com/tild6134-3736-4538-b366-663066633466/__2021-02-12__182636.png"> <img itemprop="image" class="t-slds__img t-img" src="/upload/pages/16694121/tild6134-3736-4538-b366-663066633466__-__empty____2021-02-12__182636.png" data-original="https://static.tildacdn.com/tild6134-3736-4538-b366-663066633466/__2021-02-12__182636.png" alt=""> </div> </div> </div> </div> </div> <ul class="t-slds__bullet_wrapper"> <li class="t-slds__bullet t-slds__bullet_active" data-slide-bullet-for="1"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 1" style="background-color: #c7c7c7;" aria-current="true"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="2"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 2" style="background-color: #c7c7c7;"></button> </li> </ul> <div class="t-slds__caption__container"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t670_init',function() {t670_init('777660307',false);});});</script> <style>#rec777660307 .t-slds__bullet_active .t-slds__bullet_body{background-color:#222 !important;}#rec777660307 .t-slds__bullet:hover .t-slds__bullet_body{background-color:#222 !important;}</style> </div> <div id="rec271707761" class="r t-rec t-rec_pt_60 t-rec_pb_45" style="padding-top:60px;padding-bottom:45px;background-color:#ffffff; " data-record-type="33" data-bg-color="#ffffff">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 28px;" data-customstyle="yes">Here’s what goes into an email:</div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707761 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707762" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Logo and subheader. </strong>A short description of the email newsletter that the client will see in the inbox along with the letter’s subject.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707763" class="r t-rec t-rec_pt_60 t-rec_pb_90" style="padding-top:60px;padding-bottom:90px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3836-3966-4565-b536-376535353531/ScreenShot20170822at151412.png"> <img itemprop="image" class="t-img t-width t107__width t-width_8" src="/upload/pages/16694121/tild3836-3966-4565-b536-376535353531__-__empty__screenshot20170822at151412.png" data-original="https://static.tildacdn.com/tild3836-3966-4565-b536-376535353531/ScreenShot20170822at151412.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec271707764" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>The message. </strong>This can be an event invitation, a discount promo code, or a promotional announcement. A large banner and a call-to-action button will help attract the attention of the recipient.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707765" class="r t-rec t-rec_pt_60 t-rec_pb_90" style="padding-top:60px;padding-bottom:90px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3036-3466-4836-b931-643134396365/ScreenShot20170822at151531.png"> <img itemprop="image" class="t-img t-width t107__width t-width_8" src="/upload/pages/16694121/tild3036-3466-4836-b931-643134396365__-__empty__screenshot20170822at151531.png" data-original="https://static.tildacdn.com/tild3036-3466-4836-b931-643134396365/ScreenShot20170822at151531.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec271707766" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>The main block of the email</strong> should contain a description of your special offers, along with a selection of products and articles from your website.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707767" class="r t-rec t-rec_pt_60 t-rec_pb_90" style="padding-top:60px;padding-bottom:90px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3133-3163-4132-b637-623137363035/ScreenShot20170822at151157.png"> <img itemprop="image" class="t-img t-width t107__width t-width_8" src="/upload/pages/16694121/tild3133-3163-4132-b637-623137363035__-__empty__screenshot20170822at151157.png" data-original="https://static.tildacdn.com/tild3133-3163-4132-b637-623137363035/ScreenShot20170822at151157.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec271707768" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>The footer </strong>includes links to social media and other contacts and reminds subscribers why they’re receiving your emails (People often forget that they signed up for the newsletter in the first place, and mark the emails as spam). Be sure to add an unsubscribe link (to meet legal requirements and to accommodate the wishes of your subscribers).</div> </div> </div> </div> </div> </div> </div> <div id="rec271707769" class="r t-rec t-rec_pt_60 t-rec_pb_0" style="padding-top:60px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3236-3235-4338-b463-336434613964/ScreenShot20170822at151327.png"> <img itemprop="image" class="t-img t-width t107__width t-width_8" src="/upload/pages/16694121/tild3236-3235-4338-b463-336434613964__-__empty__screenshot20170822at151327.png" data-original="https://static.tildacdn.com/tild3236-3235-4338-b463-336434613964/ScreenShot20170822at151327.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec271707770" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px;background-color:#ffffff; " data-record-type="33" data-bg-color="#ffffff">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 28px;" data-customstyle="yes"><strong>How to set up a newsletter so that more people would open it</strong></div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707770 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707771" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Think through the sender’s name and address, the email subject line, and the preheader. This is the first thing the subscriber will see in their inbox—three parameters will decide whether they open the letter or not. Here are a few tips:</div> </div> </div> </div> </div> <div id="rec271707772" class="r t-rec t-rec_pt_0 t-rec_pb_15" style="padding-top:0px;padding-bottom:15px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><ul><li>Send the newsletter from your email domain (this is typically a requirement of the email client increasing the credibility of the letters) on behalf of the company or an individual employee. An obscure sender’s name will scare away subscribers, even if the email itself is interesting.</li></ul></div> </div> </div> </div> </div> <div id="rec271707773" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><ul><li>Intrigue the subscriber in the subject line by briefly telling them what’s in the newsletter. Don’t promise anything that’s not in the email. Emojis work well to attract attention-if they fit your brand, of course.</li></ul></div> </div> </div> </div> </div> <div id="rec271707774" class="r t-rec t-rec_pt_45 t-rec_pb_45" style="padding-top:45px;padding-bottom:45px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6539-3139-4465-b665-666535616631/email.png"> <img itemprop="image" class="t-img t-width t107__width t-width_8" src="/upload/pages/16694121/tild6539-3139-4465-b665-666535616631__-__empty__email.png" data-original="https://static.tildacdn.com/tild6539-3139-4465-b665-666535616631/email.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec271707775" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><ul><li>Use a preheader. This is the subheader that the recipient sees before opening the email. The preheader is often neglected, leading to missed additional opportunities in convincing the recipient to open the email.</li></ul></div> </div> </div> </div> </div> <div id="rec271707776" class="r t-rec t-rec_pt_45 t-rec_pb_0" style="padding-top:45px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6335-3331-4266-b663-643264653133/email.png"> <img itemprop="image" class="t-img t-width t107__width t-width_8" src="/upload/pages/16694121/tild6335-3331-4266-b663-643264653133__-__empty__email.png" data-original="https://static.tildacdn.com/tild6335-3331-4266-b663-643264653133/email.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">Examples of good preheaders</div> </div> </div> </div> </div> <div id="rec271707778" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px;background-color:#f5f5f5; " data-record-type="33" data-bg-color="#f5f5f5">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size:28px;" data-customstyle="yes">Email marketing trends<br /></div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707778 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707779" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px;background-color:#f5f5f5; " data-record-type="139" data-bg-color="#f5f5f5">  <div class="t013"> <div class="t-container"> <div class="t-col t-col_2 t013__centeredsection"> <img itemprop="image" class="t013__img t-img" src="/upload/pages/16694121/tild3861-3961-4331-b863-616364386132__-__empty__image7.jpg" data-original="https://static.tildacdn.com/tild3861-3961-4331-b863-616364386132/image7.jpg" imgfield="img" data-tu-max-width="320" data-tu-max-height="320" data-tu-cover="c" alt=""> <br> <div class="t013__autor-title t-descr" field="imgtitle">Ivan Ilyin</div> <div class="t013__autor-descr t-descr" field="imgdescr">Founder of email marketing agency <a href="https://emailsoldiers.com/" rel="noreferrer noopener" target="_blank" style="font-weight: 300;">EmailSoldiers</a></div> </div> <div class="t-col t-col_8 "> <div class="t013__text t-text t-text_md" field="text"><div style="font-size: 20px;" data-customstyle="yes">The driver of growth and change in the near future will be content — it will stop being created mindlessly, and working with data will remain relevant. So far, few people are creating good marketing campaigns using knowledge about their clients. My opinion is that people are tired, which means that there will be a trend towards simplifying and automating manual processes: reporting, setting up mailings, management.</div></div> </div> </div> </div> </div> <div id="rec271707780" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px;background-color:#ffffff; " data-record-type="33" data-bg-color="#ffffff">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 36px;" data-customstyle="yes"><strong>Step 4. Setting Up the Newsletter Service and Sending Out Emails</strong></div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707780 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707781" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">If you use Mailchimp, Sendgrid, or Unisender, you can send out your campaign from Tilda. This option will soon be available for GetResponse users.</div> </div> </div> </div> </div> <div id="rec271707783" class="r t-rec t-rec_pt_75 t-rec_pb_60" style="padding-top:75px;padding-bottom:60px; " data-record-type="172">  <div class="t158"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t158__text t-text" field="text">The finished email from Tilda can be downloaded in HTML and uploaded to any mailing service.</div> </div> </div> </div> </div> </div> <div id="rec271707784" class="r t-rec t-rec_pt_30 t-rec_pb_60" style="padding-top:30px;padding-bottom:60px;background-color:#ffffff; " data-record-type="33" data-bg-color="#ffffff">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 28px;" data-customstyle="yes"><span style="font-size: 28px;">Here’s how you upload an email created on Tilda to a newsletter service</span></div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707784 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707785" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Download a ZIP archive of the email from Tilda (click on the "Export" tab in Page Settings)</div> </div> </div> </div> </div> </div> </div> <div id="rec271707786" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3938-6134-4831-b833-386133373462/__2021-02-12__182727.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/16694121/tild3938-6134-4831-b833-386133373462__-__empty____2021-02-12__182727.png" data-original="https://static.tildacdn.com/tild3938-6134-4831-b833-386133373462/__2021-02-12__182727.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec271707787" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">When creating a new campaign on Mailchimp, select "Code your own" → "Import zip" in the Template step.</div> </div> </div> </div> </div> </div> </div> <div id="rec777664086" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-animationappear="off" data-record-type="670">  <div class="t670"> <div class="t-slds" style="visibility: hidden;"> <div class="t-container t-slds__main"> <ul class="t-slds__arrow_container t-slds__arrow_container-outside"> <li class="t-slds__arrow_wrapper t-slds__arrow_wrapper-left" data-slide-direction="left"> <button type="button" class="t-slds__arrow t-slds__arrow-left " aria-controls="carousel_777664086" aria-disabled="false" aria-label="Previous slide"> <div class="t-slds__arrow_body t-slds__arrow_body-left" style="width: 17px;"> <svg role="presentation" focusable="false" style="display: block" viewBox="0 0 17.3 33" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <polyline fill="none" stroke="#000000" 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data-slider-image-width="860" data-slider-image-height="550px"></div> </div> </div> </div> </div> <div class="t-slds__item" data-slide-index="2" role="group" aria-roledescription="slide" aria-hidden="false" aria-label="2 of 2"> <div class="t-width t-width_9 t-margin_auto" itemscope itemtype="http://schema.org/ImageObject"> <div class="t-slds__wrapper t-align_center"> <meta itemprop="image" content="https://static.tildacdn.com/tild6666-3032-4335-a135-643038323461/ScreenShot20170822at164844.png"> <div class="t670__imgwrapper" bgimgfield="gi_img__1"> <div class="t-slds__bgimg t-bgimg" data-original="https://static.tildacdn.com/tild6666-3032-4335-a135-643038323461/ScreenShot20170822at164844.png" style="background-image: url('/upload/pages/16694121/tild6666-3032-4335-a135-643038323461__-__resizeb__20x__screenshot20170822at164844.png');"> </div> <div class="t670__separator" data-slider-image-width="860" data-slider-image-height="550px"></div> </div> </div> </div> </div> </div> </div> <ul class="t-slds__bullet_wrapper"> <li class="t-slds__bullet t-slds__bullet_active" data-slide-bullet-for="1"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 1" style="background-color: #c7c7c7;" aria-current="true"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="2"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 2" style="background-color: #c7c7c7;"></button> </li> </ul> <div class="t-slds__caption__container"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t670_init',function() {t670_init('777664086',false);});});</script> <style>#rec777664086 .t-slds__bullet_active .t-slds__bullet_body{background-color:#222 !important;}#rec777664086 .t-slds__bullet:hover .t-slds__bullet_body{background-color:#222 !important;}</style> </div> <div id="rec271707791" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Upload the archive from Tilda to the service.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707792" class="r t-rec t-rec_pt_45 t-rec_pb_30" style="padding-top:45px;padding-bottom:30px;background-color:#ffffff; " data-record-type="33" data-bg-color="#ffffff">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 28px;" data-customstyle="yes">Check the email before you send it out</div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707792 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707793" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 24px;">Before you send out the campaign, make sure to check how it actually looks in the inbox. Send yourself a test email, try opening it in different email clients and browsers, see what it looks like on your phone. Make sure there’s nothing wrong with the display of the email.</span><br /><br />Gmail usually has issues displaying background pictures, while Outlook sometimes hides all the images in your email.<br /><br />Tilda’s email campaign builder is specifically designed to avoid errors in emails, but if you decide to change the HTML code after uploading it to the newsletter service, be sure to do a final check before sending the campaign.</div> </div> </div> </div> </div> <div id="rec271707795" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px; " data-record-type="172">  <div class="t158"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t158__text t-text" field="text">If you are using a newsletter service for the first time, you’ll need to create a mailing list and set it up in order to start sending out emails.</div> </div> </div> </div> </div> </div> <div id="rec271707796" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#ffffff; " data-record-type="33" data-bg-color="#ffffff">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 28px;" data-customstyle="yes">How to create a mailing list</div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707796 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707797" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Set the name and email of the sender along with an explanation of why the subscriber is receiving the emails:</div> </div> </div> </div> </div> </div> </div> <div id="rec271707798" class="r t-rec t-rec_pt_45 t-rec_pb_45" style="padding-top:45px;padding-bottom:45px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6661-3138-4164-a234-653336363635/Group_1.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/16694121/tild6661-3138-4164-a234-653336363635__-__empty__group_1.png" data-original="https://static.tildacdn.com/tild6661-3138-4164-a234-653336363635/Group_1.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec271707799" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Upload an address list from CRM or other sources. On Mailchimp, you can import a CSV, TXT file with emails, or just copy contacts from an Excel spreadsheet, Google Drive, AmoCRM, or Bitrix24.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707800" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Make subscription and opt-out forms in the Signup forms section on Mailchimp.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707802" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px;background-color:#d7fae8; " data-record-type="33" data-bg-color="#d7fae8">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 28px;" data-customstyle="yes"><strong>How to add an unsubscribe or opt-out link to your email newsletter</strong></div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707802 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707803" class="r t-rec t-rec_pt_15 t-rec_pb_15" style="padding-top:15px;padding-bottom:15px;background-color:#d7fae8; " data-record-type="106" data-bg-color="#d7fae8">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><ul><li>The unsubscribe button should be prominently displayed in the email. If the user doesn’t see it but wants to unsubscribe, it will send the email straight to the spam folder. There isn’t much room for creativity when it comes to subscription cancellations, so the unsubscribe link should just be labeled "unsubscribe." The opt-out process should be as simple as possible.</li></ul></div> </div> </div> </div> </div> <div id="rec271707805" class="r t-rec t-rec_pt_0 t-rec_pb_15" style="padding-top:0px;padding-bottom:15px;background-color:#d7fae8; " data-record-type="106" data-bg-color="#d7fae8">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><ul><li>Find out the reason why the user is unsubscribing — newsletter services offer a survey template with multiple-choice questions; the answers will help you improve the newsletter.</li></ul></div> </div> </div> </div> </div> <div id="rec271707806" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px;background-color:#d7fae8; " data-record-type="106" data-bg-color="#d7fae8">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><ul><li>Don’t just let people go. Describe the benefits of subscribing on the unsubscribe page and try to get the subscriber back.</li></ul></div> </div> </div> </div> </div> <div id="rec271707807" class="r t-rec t-rec_pt_120 t-rec_pb_30" style="padding-top:120px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md" field="title">You’ve Launched a Newsletter. What’s Next?</div> </div> </div> </div> <style> #rec271707807 .t225__uptitle{text-transform:uppercase;}@media screen and (min-width:900px){#rec271707807 .t225__title{font-size:62px;}}</style> </div> <div id="rec271707808" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px;background-color:#ffffff; " data-record-type="33" data-bg-color="#ffffff">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 36px;" data-customstyle="yes"><strong>If your emails end up in the spam folder</strong></div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707808 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707809" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Before you start sending out your campaign, send it to several of your email addresses on different email clients, then go to your inbox and check to see if the email has ended up in your spam folder.<br /><br />Email clients are learning to take user behavior into account. Gmail will automatically send your newsletters to the spam folder if a subscriber has already done so. Mailchimp will block your account if the number of users who mark your emails as spam exceeds the critical level of 0.5%. Your account can only be unblocked if you can verify the legitimacy of your subscriber list.</div> </div> </div> </div> </div> <div id="rec271707810" class="r t-rec t-rec_pt_75 t-rec_pb_90" style="padding-top:75px;padding-bottom:90px; " data-record-type="172">  <div class="t158"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t158__text t-text" field="text">Don’t collect emails from open sources and don’t buy email lists—if you want to start a newsletter, you have to be sure of the legitimacy of your email database.</div> </div> </div> </div> </div> </div> <div id="rec271707811" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px;background-color:#d7fae8; " data-record-type="33" data-bg-color="#d7fae8">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 28px;" data-customstyle="yes">Validating your email list</div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707811 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707812" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px;background-color:#d7fae8; " data-record-type="106" data-bg-color="#d7fae8">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><a href="https://www.zerobounce.net/?zbcode=accuweb" rel="noopener" target="_blank">Zerobounce</a> will check your email list and find dead addresses and spam traps (service email addresses that let email clients know that your mailing list is illegally collected).</div> </div> </div> </div> </div> <div id="rec271707813" class="r t-rec t-rec_pt_90 t-rec_pb_0" style="padding-top:90px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">There are technical reasons why emails end up in the spam folder. In order for an email to get into the inbox, the sender needs a reputation, a history of successful mailings. If emails come from an address on a domain with a bad reputation (i.e. emails from that address have already been marked as spam), the likelihood that they will end up in the spam folder again is very high. This is why your first email campaigns should be modest in scope, as there is a risk of losing your reputation before you’ve even earned it.<br /><br />If you’re just starting a campaign, send letters to a small sample of addresses first and watch how your recipients react.</div> </div> </div> </div> </div> <div id="rec271707814" class="r t-rec t-rec_pt_75 t-rec_pb_75" style="padding-top:75px;padding-bottom:75px; " data-record-type="172">  <div class="t158"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t158__text t-text" field="text">Proving to an email client that you are not a spammer is quite easy. It is much harder to win the favor of subscribers, who themselves mark the emails as spam.</div> </div> </div> </div> </div> </div> <div id="rec271707815" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="font-size: 28px;" data-customstyle="yes"><strong>5 simple tips for working with an email list</strong></div></div> </div> </div> </div> </div> <div id="rec271707816" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">When you sign a person up for an email campaign (for example, after they’ve bought something), explain what emails they will receive from you and what they will be about.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707817" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Keep an eye out for spam complaints. If there are more and more of them, think about what might be the problem and how to fix it.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707818" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Monitor your email list. Remove inactive subscribers (those who don’t open your emails) from your mailing list. This will improve the email campaign’s open rate and click-through rate.<br /><br />You can create a segment of active subscribers in your Mailchimp list and direct your main email campaigns to that segment.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707819" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6631-3839-4134-b537-636364323832/Group_6.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/16694121/tild6631-3839-4134-b537-636364323832__-__empty__group_6.png" data-original="https://static.tildacdn.com/tild6631-3839-4134-b537-636364323832/Group_6.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec271707820" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Regularity is also important. Frequent emails are annoying, but if you don’t send them often enough, your subscribers will forget about you.<br /><br />Start with one or two letters a month and cautiously increase the frequency if you get the chance.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707821" class="r t-rec t-rec_pt_90 t-rec_pb_90" style="padding-top:90px;padding-bottom:90px;background-color:#f5f5f5; " data-record-type="139" data-bg-color="#f5f5f5">  <div class="t013"> <div class="t-container"> <div class="t-col t-col_2 t013__centeredsection"> <img itemprop="image" class="t013__img t-img" src="/upload/pages/16694121/tild6238-3533-4762-b230-316630336461__-__empty__image9.jpg" data-original="https://static.tildacdn.com/tild6238-3533-4762-b230-316630336461/image9.jpg" imgfield="img" data-tu-max-width="320" data-tu-max-height="320" data-tu-cover="c" alt=""> <br> <div class="t013__autor-title t-descr" field="imgtitle">Ira Smirnova<br /><strong></strong></div> <div class="t013__autor-descr t-descr" field="imgdescr">Customer Experience Director at Tilda</div> </div> <div class="t-col t-col_8 "> <div class="t013__text t-text t-text_md" field="text"><div style="font-size: 20px;" data-customstyle="yes">For Tilda users who have just registered, we have a newsletter, which is a chain of emails to help you better understand the platform. They contain links to educational articles and sections of the Help Center — a complete guide for newcomers.<br /><br />We also have a big monthly news digest with updates and news about Tilda from the last month. Since we don’t send it out more than once a month, we try to include what’s really important — what new features came out and what articles people might be interested in.<br /><br />And then there’s the blog newsletter. It comes out every week or two and contains little updates that we’ve had, including what we’ve fixed. There are also emails for those who want to read articles from the blog specifically-we send them a selection of articles once a month.</div></div> </div> </div> </div> </div> <div id="rec271707822" class="r t-rec t-rec_pt_90 t-rec_pb_75" style="padding-top:90px;padding-bottom:75px; " data-record-type="172">  <div class="t158"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t158__text t-text" field="text">The main thing is to send the newsletter regularly so that the reader doesn’t forget that he subscribed to you and doesn’t think the letter is spam after a long break.</div> </div> </div> </div> </div> </div> <div id="rec271707823" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">5</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">An obvious and highly important tip — <strong>don’t send out emails that the recipient hasn’t agreed to receive.</strong><br /><br />Aside from causing negative backlash, these emails can violate the <a href="https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business" rel="noopener" target="_blank">CAN-SPAM Act</a>.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707824" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px;background-color:#ffffff; " data-record-type="33" data-bg-color="#ffffff">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 36px;" data-customstyle="yes"><strong>Personalization. Working with your email list</strong></div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707824 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707825" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Keep track of how subscribers interact with emails: Open them, click on links, forward them to friends, or unsubscribe. Mailchimp assigns a rating to each subscriber based on their behavior—this can be used to segment subscribers in subsequent campaigns.</div> </div> </div> </div> </div> <div id="rec271707826" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6561-3361-4765-b936-613834646135/Group_7_1.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/16694121/tild6561-3361-4765-b936-613834646135__-__empty__group_7_1.png" data-original="https://static.tildacdn.com/tild6561-3361-4765-b936-613834646135/Group_7_1.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec271707827" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">"Five-star" subscribers are the most loyal to the sender — you can send them emails asking to leave a review, offer to test a new service before launch, and so on. With such subscribers you can test different content — the risk of losing loyalty is minimal.<br /><br />To send a newsletter to a top subscriber segment, switch to "Group or new segment" in the "Recipients" step when sending the campaign and create a segment based on Contact Rating.</div> </div> </div> </div> </div> <div id="rec271707828" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3337-3330-4232-b436-373865653130/Group_8.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/16694121/tild3337-3330-4232-b436-373865653130__-__empty__group_8.png" data-original="https://static.tildacdn.com/tild3337-3330-4232-b436-373865653130/Group_8.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">The counter will immediately show the number of subscribers in a selected segment</div> </div> </div> </div> </div> <div id="rec271707829" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Try to turn subscribers with one star into loyal subscribers —think about what they don’t like and how to make the emails more appealing. If they don’t respond to emails, they probably aren’t interested in your product.</div> </div> </div> </div> </div> <div id="rec271707830" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6632-6161-4765-b336-643464623763/Group_11_1.png"> <img itemprop="image" class="t-img t-width t107__width t-width_8" src="/upload/pages/16694121/tild6632-6161-4765-b336-643464623763__-__empty__group_11_1.png" data-original="https://static.tildacdn.com/tild6632-6161-4765-b336-643464623763/Group_11_1.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">Annual Open Rate and Click Rate</div> </div> </div> </div> </div> <div id="rec271707831" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px; " data-record-type="172">  <div class="t158"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t158__text t-text" field="text">Subscriber engagement dynamics give an overall picture of the newsletter’s performance and show how interesting your content is.</div> </div> </div> </div> </div> </div> <div id="rec271707832" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px;background-color:#ffffff; " data-record-type="33" data-bg-color="#ffffff">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 28px;" data-customstyle="yes"><strong style="font-weight: 700;">To increase engagement, personalize emails and do it right</strong></div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707832 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707833" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Divide subscribers into segments based on activity, location, last purchase date, clicks on certain links, birthdays, etc. Like any type of online advertising, newsletters are more effective if they are personalized, meaning they take into account subscriber data (name, date of birth, purchase history, etc.).<br /><br />It’s easy to include a subscriber’s name, but it’s not the most effective way to personalize an email.</div> </div> </div> </div> </div> <div id="rec316233519" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3663-3734-4863-a633-336131633435/Group_1560_1.png"> <img itemprop="image" class="t-img t-width t107__width t-width_6" src="/upload/pages/16694121/tild3663-3734-4863-a633-336131633435__-__empty__group_1560_1.png" data-original="https://static.tildacdn.com/tild3663-3734-4863-a633-336131633435/Group_1560_1.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">An example of superficial personalization in the email from Future London Academy</div> </div> </div> </div> </div> <div id="rec271707835" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">According to an Economist Intelligence Unit research, 70% of email newsletter recipients are annoyed by superficially personalized emails.</div> </div> </div> </div> </div> <div id="rec271707837" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px;background-color:#ffffff; " data-record-type="33" data-bg-color="#ffffff">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 28px;" data-customstyle="yes">Then how do you personalize emails?</div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707837 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707838" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">By studying user behavior. If you know what products the subscriber was interested in (which links they clicked in your email), you can offer them a personalized discount. If you realize they didn’t read the right email, you can send them another one reminding them to do so.</div> </div> </div> </div> </div> <div id="rec271707839" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6434-6630-4738-b639-616466363336/Group_9_2.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/16694121/tild6434-6630-4738-b639-616466363336__-__empty__group_9_2.png" data-original="https://static.tildacdn.com/tild6434-6630-4738-b639-616466363336/Group_9_2.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">Set up and send a newsletter with a ticket purchase reminder to those who didn’t open your last email</div> </div> </div> </div> </div> <div id="rec271707840" class="r t-rec t-rec_pt_105 t-rec_pb_45" style="padding-top:105px;padding-bottom:45px;background-color:#d7fae8; " data-record-type="33" data-bg-color="#d7fae8">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 28px;" data-customstyle="yes">Data that help make the email personal</div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707840 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707841" class="r t-rec t-rec_pt_0 t-rec_pb_15" style="padding-top:0px;padding-bottom:15px;background-color:#d7fae8; " data-record-type="106" data-bg-color="#d7fae8">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><ul><li>More specific personal data other than name (birthday, whether they have children or pets, the person’s activities). To get this data, ask subscribers to fill out a special questionnaire — for a bonus or promo code.</li></ul></div> </div> </div> </div> </div> <div id="rec271707842" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#d7fae8; " data-record-type="106" data-bg-color="#d7fae8">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><ul><li>The subscriber’s location and everything related to it (season, weather, city, or area).</li></ul></div> </div> </div> </div> </div> <div id="rec271707843" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px;background-color:#d7fae8; " data-record-type="3" data-bg-color="#d7fae8">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3735-3366-4666-b736-363635363564/Screen_Shot_2021-05-.png"> <img itemprop="image" class="t-img t-width t107__width t-width_6" src="/upload/pages/16694121/tild3735-3366-4666-b736-363635363564__-__empty__screen_shot_2021-05-.png" data-original="https://static.tildacdn.com/tild3735-3366-4666-b736-363635363564/Screen_Shot_2021-05-.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">Alitalia is offering discounts on future trips once the pandemic is over and travel returns</div> </div> </div> </div> </div> <div id="rec271707844" class="r t-rec t-rec_pt_0 t-rec_pb_15" style="padding-top:0px;padding-bottom:15px;background-color:#d7fae8; " data-record-type="106" data-bg-color="#d7fae8">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><ul><li>Data from your sales database—individual promo codes, payment information, etc.</li></ul></div> </div> </div> </div> </div> <div id="rec271707845" class="r t-rec t-rec_pt_0 t-rec_pb_15" style="padding-top:0px;padding-bottom:15px;background-color:#d7fae8; " data-record-type="106" data-bg-color="#d7fae8">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><ul><li>History and frequency of purchases (a customer who bought a laptop can be offered accessories for it).</li></ul></div> </div> </div> </div> </div> <div id="rec271707846" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px;background-color:#d7fae8; " data-record-type="106" data-bg-color="#d7fae8">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><ul><li>Actions on the site (a reminder of the "abandoned" shopping cart is the most common personalized email option).</li></ul></div> </div> </div> </div> </div> <div id="rec271707847" class="r t-rec t-rec_pt_90 t-rec_pb_75" style="padding-top:90px;padding-bottom:75px; " data-record-type="172">  <div class="t158"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t158__text t-text" field="text">When you personalize an email, change both the content and the subject line — this will increase the opening rate of the newsletter.</div> </div> </div> </div> </div> </div> <div id="rec271707848" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3864-3865-4763-b833-356664306138/Group_1561.png"> <img itemprop="image" class="t-img t-width t107__width t-width_6" src="/upload/pages/16694121/tild3864-3865-4763-b833-356664306138__-__empty__group_1561.png" data-original="https://static.tildacdn.com/tild3864-3865-4763-b833-356664306138/Group_1561.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">It’s a good idea to send your subscribers a personalized collection of the latest posts; the name in the subject line looks nice in this context</div> </div> </div> </div> </div> <div id="rec271707849" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Don’t use personalization where it’s not needed. For example, if you plan to send out an email about a new store opening, segmentation by subscriber location, age, and gender (if that’s important) is sufficient.</div> </div> </div> </div> </div> <div id="rec271707850" class="r t-rec t-rec_pt_90 t-rec_pb_75" style="padding-top:90px;padding-bottom:75px;background-color:#f5f5f5; " data-record-type="139" data-bg-color="#f5f5f5">  <div class="t013"> <div class="t-container"> <div class="t-col t-col_2 t013__centeredsection"> <img itemprop="image" class="t013__img t-img" src="/upload/pages/16694121/tild3134-3133-4138-b930-666166626536__-__empty__image21.jpg" data-original="https://static.tildacdn.com/tild3134-3133-4138-b930-666166626536/image21.jpg" imgfield="img" data-tu-max-width="320" data-tu-max-height="320" data-tu-cover="c" alt=""> <br> <div class="t013__autor-title t-descr" field="imgtitle">Alex Poblinkova</div> <div class="t013__autor-descr t-descr" field="imgdescr">Satel Clinic Brand Manager</div> </div> <div class="t-col t-col_8 "> <div class="t013__text t-text t-text_md" field="text"><div style="font-size: 20px;" data-customstyle="yes">Our mailing list isn’t personalized yet, but we plan to use visit history information to remind customers who haven’t visited us in a while. We’ve been developing a series of sales emails since Mailchimp added email chains to free accounts.</div></div> </div> </div> </div> </div> <div id="rec271707851" class="r t-rec t-rec_pt_90 t-rec_pb_90" style="padding-top:90px;padding-bottom:90px; " data-record-type="172">  <div class="t158"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t158__text t-text" field="text">If you’re customizing and personalizing your newsletter to no avail, remove the "dead" email addresses (inactive subscribers) and focus on communicating with your active subscribers.</div> </div> </div> </div> </div> </div> <div id="rec271707852" class="r t-rec t-rec_pt_105 t-rec_pb_45" style="padding-top:105px;padding-bottom:45px;background-color:#d7fae8; " data-record-type="33" data-bg-color="#d7fae8">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 28px;" data-customstyle="yes"><strong>Three simple techniques that will increase the effectiveness of your newsletter</strong></div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707852 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707853" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#d7fae8; " data-record-type="373" data-bg-color="#d7fae8">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Adaptive mobile design. </strong>More than 50% of all emails globally are opened on mobile devices. Emails created on Tilda are optimized for mobile by default.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707854" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#d7fae8; " data-record-type="373" data-bg-color="#d7fae8">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Keeping it short. </strong>Keeping subscribers' attention is not easy, so emails should not be lengthy — the best length is 50−150 words. Content newsletters for loyal subscribers are an exception.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707855" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px;background-color:#d7fae8; " data-record-type="373" data-bg-color="#d7fae8">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Videos and GIFs.</strong> Animations draw the subscriber’s attention to the right information. However, it’s important not to overdo it. Search for GIFs on <a href="https://giphy.com/" rel="noopener" target="_blank">giphy.com</a> or create your own. Here’s an <a href="http://emailingexample.tilda.ws/happybirthday" rel="noreferrer noopener" target="_blank">animated email created</a> on Tilda; and here's a <a href="https://mailbakery.com/blog/25-excellent-examples-of-gif-illustrations-in-email-marketing-the-sequel/" rel="noopener" target="_blank">selection of animated emails</a> for your inspiration.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707856" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px;background-color:#ffffff; " data-record-type="33" data-bg-color="#ffffff">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 28px;" data-customstyle="yes"><strong>Why you need a web version and newsletter archive</strong></div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707856 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707857" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">The web version of the newsletter will help the recipient view it in a browser if something suddenly stops working or doesn’t display. The reasons for these errors can range from layout errors and slow Internet connections to emails that end up in your spam folder.</div> </div> </div> </div> </div> <div id="rec271707858" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6437-3034-4162-a631-636130623863/Group_1562.png"> <img itemprop="image" class="t-img t-width t107__width t-width_6" src="/upload/pages/16694121/tild6437-3034-4162-a631-636130623863__-__empty__group_1562.png" data-original="https://static.tildacdn.com/tild6437-3034-4162-a631-636130623863/Group_1562.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">Gmail disables pictures in the spam folder—only the recipient can enable them</div> </div> </div> </div> </div> <div id="rec271707859" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">The web version of an email may end up looking very different because of layout errors. Tilda’s email campaign builder eliminates such mistakes.<br /><br />The email from the Cargo service includes several images. However, not all email services display the images correctly:</div> </div> </div> </div> </div> <div id="rec271707860" class="r t-rec" style=" " data-animationappear="off" data-record-type="396">  <style>#rec271707860 .t396__artboard {height:430px;background-color:#ffffff;}#rec271707860 .t396__filter {height:430px;}#rec271707860 .t396__carrier{height:430px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec271707860 .t396__artboard,#rec271707860 .t396__filter,#rec271707860 .t396__carrier {height:390px;}#rec271707860 .t396__filter {}#rec271707860 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec271707860 .t396__artboard,#rec271707860 .t396__filter,#rec271707860 .t396__carrier {height:1200px;}#rec271707860 .t396__filter {}#rec271707860 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec271707860 .t396__artboard,#rec271707860 .t396__filter,#rec271707860 .t396__carrier {height:1140px;}#rec271707860 .t396__filter {}#rec271707860 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec271707860 .t396__artboard,#rec271707860 .t396__filter,#rec271707860 .t396__carrier {height:810px;}#rec271707860 .t396__filter {}#rec271707860 .t396__carrier {background-attachment:scroll;}}#rec271707860 .tn-elem[data-elem-id="1503452179293"]{color:#000000;z-index:2;top:0px;left:calc(50% - 600px + 220px);width:303px;height:auto;}#rec271707860 .tn-elem[data-elem-id="1503452179293"] .tn-atom{color:#000000;font-size:20px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:400;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec271707860 .tn-elem[data-elem-id="1503452179293"] {top:0px;left:calc(50% - 480px + 90px);height:auto;}}@media screen and (max-width:959px) {}@media screen and 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data-artboard-recid="271707860" data-artboard-screens="320,480,640,960,1200" data-artboard-height="430" data-artboard-valign="center" data-artboard-upscale="grid" data-artboard-height-res-320="810" data-artboard-height-res-480="1140" data-artboard-height-res-640="1200" data-artboard-height-res-960="390"> <div class="t396__carrier" data-artboard-recid="271707860"></div> <div class="t396__filter" data-artboard-recid="271707860"></div> <div class='t396__elem tn-elem tn-elem__2717078601503452179293' data-elem-id='1503452179293' data-elem-type='text' data-field-top-value="0" data-field-left-value="220" data-field-width-value="303" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-480-value="0" data-field-left-res-480-value="10" data-field-top-res-960-value="0" data-field-left-res-960-value="90"> <div class='tn-atom'field='tn_text_1503452179293'>The newsletter in the email client:</div> </div> <div class='t396__elem tn-elem tn-elem__2717078601503452181763' data-elem-id='1503452181763' data-elem-type='text' data-field-top-value="0" data-field-left-value="620" data-field-width-value="360" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="372" data-field-left-res-320-value="10" data-field-width-res-320-value="159" data-field-top-res-480-value="525" data-field-left-res-480-value="10" data-field-top-res-640-value="545" data-field-left-res-640-value="90" data-field-top-res-960-value="0" data-field-left-res-960-value="490"> <div class='tn-atom'field='tn_text_1503452181763'><a href="https://cargo.site/187" rel="noreferrer noopener" target="_blank" style="color: rgb(0, 0, 0); border-bottom: 1px solid rgb(12, 204, 105); box-shadow: none; text-decoration: none;">Web version</a>:</div> </div> <div class='t396__elem tn-elem tn-elem__2717078601503452185087' data-elem-id='1503452185087' data-elem-type='image' data-field-top-value="56" data-field-left-value="221" data-field-width-value="360" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="1381" data-field-fileheight-value="1304" data-field-top-res-320-value="50" data-field-left-res-320-value="10" data-field-width-res-320-value="300" data-field-top-res-480-value="50" data-field-left-res-480-value="10" data-field-width-res-480-value="460" data-field-top-res-640-value="55" data-field-left-res-640-value="91" data-field-width-res-640-value="460" data-field-top-res-960-value="55" data-field-left-res-960-value="90" data-field-width-res-960-value="321"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3430-6133-4534-b362-363162343330/Group_1563.png' alt='' imgfield='tn_img_1503452185087' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2717078601503452188187' data-elem-id='1503452188187' data-elem-type='image' data-field-top-value="56" data-field-left-value="621" data-field-width-value="292" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="1006" data-field-fileheight-value="1175" data-field-top-res-320-value="430" data-field-left-res-320-value="10" data-field-width-res-320-value="300" data-field-top-res-480-value="585" data-field-left-res-480-value="10" data-field-top-res-640-value="615" data-field-left-res-640-value="90" data-field-width-res-640-value="460" data-field-top-res-960-value="55" data-field-left-res-960-value="491" data-field-width-res-960-value="259"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3731-3664-4039-a232-333661363064/Group_1564.png' alt='' imgfield='tn_img_1503452188187' /> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('271707860');});});</script>  </div> <div id="rec271707861" class="r t-rec t-rec_pt_90 t-rec_pb_75" style="padding-top:90px;padding-bottom:75px; " data-record-type="172">  <div class="t158"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t158__text t-text" field="text">The web version of the newsletter is indexed by search engines and attracts organic traffic to the website.</div> </div> </div> </div> </div> </div> <div id="rec271707862" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Each email created on Tilda has its own URL (like a website). Publish the email as a regular web page and post it in the "News" section of your blog or on your social media pages.</div> </div> </div> </div> </div> <div id="rec271707863" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3739-6562-4665-b339-356265303738/Group_1439.png"> <img itemprop="image" class="t-img t-width t107__width t-width_9" src="/upload/pages/16694121/tild3739-6562-4665-b339-356265303738__-__empty__group_1439.png" data-original="https://static.tildacdn.com/tild3739-6562-4665-b339-356265303738/Group_1439.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">This is what Tilda’s news <a href="http://newsletter-en.tilda.cc" rel="noopener" target="_blank">digest</a> looks like</div> </div> </div> </div> </div> <div id="rec271707864" class="r t-rec t-rec_pt_75 t-rec_pb_30" style="padding-top:75px;padding-bottom:30px;background-color:#ffffff; " data-record-type="33" data-bg-color="#ffffff">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 36px;" data-customstyle="yes"><strong> Evaluating the effectiveness of email marketing</strong></div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707864 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707865" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Newsletter performance metrics are usually divided into internal (opening rate, click-through rate, etc.) and external (actions — for example, the number of purchases resulting from an email).<br /><br /><strong>Internal email campaign metrics show:</strong></div> </div> </div> </div> </div> <div id="rec271707866" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Subscriber engagement</strong> (opening and click-through rates)</div> </div> </div> </div> </div> </div> </div> <div id="rec271707867" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3836-3738-4635-b962-303830353863/Group_1544.png"> <img itemprop="image" class="t-img t-width t107__width t-width_8" src="/upload/pages/16694121/tild3836-3738-4635-b962-303830353863__-__empty__group_1544.png" data-original="https://static.tildacdn.com/tild3836-3738-4635-b962-303830353863/Group_1544.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec271707868" class="r t-rec t-rec_pt_45 t-rec_pb_75" style="padding-top:45px;padding-bottom:75px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">The higher the email opening rate, the more loyal your readers are to you. The higher the click-through rate, the better you managed to get them interested in the email.<br /><br />If people open your email and there are almost no clicks on the links, analyze why you were able to attract attention to the subject of the letter, but there is little action inside.</div> </div> </div> </div> </div> <div id="rec271707869" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Subscriber retention</strong> (unsubscribe rate, engagement rate)</div> </div> </div> </div> </div> </div> </div> <div id="rec271707870" class="r t-rec t-rec_pt_30 t-rec_pb_45" style="padding-top:30px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">A high unsubscribe rate indicates that people don’t like something about your emails. Analyze the reasons behind this (to do this, set up the unsubscribe form correctly).</div> </div> </div> </div> </div> <div id="rec271707871" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3532-3431-4937-b237-353162346239/Group_1565.png"> <img itemprop="image" class="t-img t-width t107__width t-width_8" src="/upload/pages/16694121/tild3532-3431-4937-b237-353162346239__-__empty__group_1565.png" data-original="https://static.tildacdn.com/tild3532-3431-4937-b237-353162346239/Group_1565.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec271707872" class="r t-rec t-rec_pt_45 t-rec_pb_45" style="padding-top:45px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">The engagement rate and the frequency of the recipient’s interactions with the email will allow you to understand how interesting and useful your newsletter was to the subscriber.</div> </div> </div> </div> </div> <div id="rec271707873" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6563-3161-4365-a163-383432396264/Group_10_1.png"> <img itemprop="image" class="t-img t-width t107__width t-width_6" src="/upload/pages/16694121/tild6563-3161-4365-a163-383432396264__-__empty__group_10_1.png" data-original="https://static.tildacdn.com/tild6563-3161-4365-a163-383432396264/Group_10_1.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec271707874" class="r t-rec t-rec_pt_60 t-rec_pb_45" style="padding-top:60px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Email newsletter quality</strong> (bounce rate, spam complaints)</div> </div> </div> </div> </div> </div> </div> <div id="rec271707875" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3334-3661-4339-b163-316365616630/image18.png"> <img itemprop="image" class="t-img t-width t107__width t-width_8" src="/upload/pages/16694121/tild3334-3661-4339-b163-316365616630__-__empty__image18.png" data-original="https://static.tildacdn.com/tild3334-3661-4339-b163-316365616630/image18.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec271707876" class="r t-rec t-rec_pt_45 t-rec_pb_45" style="padding-top:45px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Delivery errors happen due to various issues: the inbox may be overloaded, the email might be too long, or the address might not exist anymore — this can happen if you’ve been building the email list for a long time, and someone quit their job, changed their email address, or their company may have gone out of business.<br /><br />The recipients that didn’t receive your emails because of these errors need to be deleted from your mailing list in order to get unbiased statistics for your campaign.<br /><br />It’s also a good idea to look at the dynamics of complaints about your emails and the reasons why subscribers mark them as spam.</div> </div> </div> </div> </div> <div id="rec271707877" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3863-3535-4331-b663-396337373135/Group_1566.png"> <img itemprop="image" class="t-img t-width t107__width t-width_8" src="/upload/pages/16694121/tild3863-3535-4331-b663-396337373135__-__empty__group_1566.png" data-original="https://static.tildacdn.com/tild3863-3535-4331-b663-396337373135/Group_1566.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">Example: users are marking emails as spam because they’re tired of the frequency of emails, meaning you need to send them out less frequently</div> </div> </div> </div> </div> <div id="rec271707878" class="r t-rec t-rec_pt_45 t-rec_pb_30" style="padding-top:45px;padding-bottom:30px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong>Email client statistics let you know:</strong></div> </div> </div> </div> </div> <div id="rec271707879" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Where to emphasize</strong> — on the mobile or desktop platform.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707880" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Which services are popular with subscribers</strong>, and which aren’t (the prevalence of Gmail suggests that you should keep an eye on your newsletters there):</div> </div> </div> </div> </div> </div> </div> <div id="rec271707881" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3563-3564-4637-a633-643430383939/image16.png"> <img itemprop="image" class="t-img t-width t107__width t-width_8" src="/upload/pages/16694121/tild3563-3564-4637-a633-643430383939__-__empty__image16.png" data-original="https://static.tildacdn.com/tild3563-3564-4637-a633-643430383939/image16.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec271707882" class="r t-rec t-rec_pt_75 t-rec_pb_75" style="padding-top:75px;padding-bottom:75px; " data-record-type="172">  <div class="t158"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t158__text t-text" field="text">By internal metrics and their dynamics, you can understand what to improve in the mailing list — clean up the subscriber list, work on content relevance or sender reputation, adjust the frequency of emails, etc.</div> </div> </div> </div> </div> </div> <div id="rec271707883" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3932-6338-4336-b263-643562633038/image5.png"> <img itemprop="image" class="t-img t-width t107__width t-width_8" src="/upload/pages/16694121/tild3932-6338-4336-b263-643562633038__-__empty__image5.png" data-original="https://static.tildacdn.com/tild3932-6338-4336-b263-643562633038/image5.png" imgfield="img" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name">Mailchimp’s stats show how your email open rate compares to the average for your industry</div> </div> </div> </div> </div> <div id="rec271707884" class="r t-rec t-rec_pt_60 t-rec_pb_30" style="padding-top:60px;padding-bottom:30px;background-color:#ffffff; " data-record-type="33" data-bg-color="#ffffff">  <div class="t017"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t017__title t-title t-title_xxs" field="title"><div style="font-size: 28px;" data-customstyle="yes">How do you know if your internal metrics are good or not?</div></div> </div> </div> </div> <style> @media screen and (min-width:900px){#rec271707884 .t017__title{font-size:32px;}}</style> </div> <div id="rec271707885" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Every year, Mailchimp publishes its customers' average email marketing campaign stats by industry. This data is always averaged out, as it analyzes both content and service newsletters; the latter typically include statistically better results, higher open rates, and fewer spam complaints. However, you can still use this data as a benchmark.<br /><br />Compare your rates to the industry averages. Here's the data for October 2019:</div> </div> </div> </div> </div> <div id="rec315795273" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="431">   <div class="t431"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2 t431__tdscale_1 t-text t-text_sm t-align_left t431__mobilescroll"> <div class="t431__wrapper-for-mobile"> <div class="t431__table-wrapper" data-auto-correct-mobile-width="false"> <table class="t431__table " data-table-width="40%;15%;15%;15%;15%" width="100%"> </table> </div> </div> <div class="t431__data-part1" data-auto-correct-mobile-width="false" style="display: none">Industry;Average Open Rate;Average Click Rate;Hard Bounce;Soft Bounce;Unsubscribe Rate</div> <div class="t431__data-part2" data-auto-correct-mobile-width="false" style="display: none">All non-labeled accounts;22.71%;2.91%;0.40%;0.61%;0.25% Agriculture and Food Services;23.31%;2.94%;0.32%;0.50%;0.28% Architecture and Construction;22.51%;2.51%;0.73%;1.18%;0.32% Arts and Artists;26.27%;2.95%;0.30%;0.51%;0.28% Beauty and Personal Care;16.65%;1.92%;0.26%;0.33%;0.30% Business and Finance;21.56%;2.72%;0.43%;0.55%;0.20% Computers and Electronics;19.29%;2.08%;0.47%;0.79%;0.27% Construction;21.77%;2.26%;0.86%;1.28%;0.39% Consulting;20.13%;2.49% ;0.50%;0.79%;0.27% Creative Services/Agency;21.39%;2.66%;0.58%;0.93%;0.35% Daily Deals/E-Coupons;15.06%;2.23%;0.07%;0.13%;0.10% E-Commerce;15.68%;2.01%;0.19%;0.26%;0.27% Education and Training;23.42%;2.90%;0.32%;0.51%;0.21% Entertainment and Events;20.51%;2.36%;0.28%;0.43%;0.26% Gambling;21.62%;3.30%;0.42%;0.38%;0.15% Games;21.10%;3.66%;0.37%;0.44%;0.25% Government;28.77%;3.99%;0.33%;0.50%;0.13% Health and Fitness;21.48%;2.69%;0.30%;0.40%;0.40% Hobbies;27.74%;5.01%;0.18%;0.31%;0.23% Home and Garden;21.60%;3.03%;0.32%;0.52%;0.35% Insurance;21.36%;2.13%;0.67%;0.71%;0.25% Legal;22.00%;2.81%;0.52%;0.66%;0.22% Manufacturing;19.82%;2.18%;0.72%;1.18%;0.31% Marketing and Advertising;17.38%;2.04%;0.44%;0.68%;0.27% Media and Publishing;22.15%;4.62%;0.14%;0.27%;0.12% Medical, Dental, and Healthcare;21.72%;2.49%;0.51%;0.63%;0.28% Mobile;19.29%;2.27%;0.48%;0.58%;0.37% Music and Musicians;21.88%;2.94%;0.28%;0.48%;0.26% Non-Profit;25.17%;2.79%;0.33%;0.49%;0.20% Pharmaceuticals;18.58%;2.25%;0.39%;0.53%;0.17% Photo and Video;23.24%;3.23%;0.43%;0.65%;0.40% Politics;22.94%;2.37%;0.28%;0.41%;0.21% Professional Services;21.94%;2.55%;0.56%;0.83%;0.31% Public Relations;21.02%;1.98%;0.45%;0.71%;0.17% Real Estate;19.17%;1.77%;0.38%;0.56%;0.27% Recruitment and Staffing;21.14%;2.53%;0.45%;0.53%;0.30% Religion;27.62%;3.16%;0.17%;0.25%;0.15% Restaurant;19.77%;1.34%;0.37%;0.50%;0.28% Restaurant and Venue;20.39%;1.40%;0.32%;0.45%;0.39% Retail;18.39%;2.25%;0.22%;0.32%;0.25% Social Networks and Online Communities;21.06%;3.32%;0.20%;0.34%;0.22% Software and Web App;21.29%;2.45%;0.65%;0.97%;0.37% Sports;24.57%;3.09%;0.26%;0.39%;0.28% Telecommunications;20.92%;2.27%;0.63%;0.87%;0.23% Travel and Transportation;20.44%;2.25%;0.31%;0.51%;0.24% Vitamin Supplements;15.03%;1.62%;0.23%;0.36%;0.27% Average Totals;21.33%;2.62%;0.40%;0.58%;0.26%</div> </div> </div> </div> <style>#rec315795273 .t431 .t431__th{border-width:0px 0px 1px 0px;border-color:#000000;}#rec315795273 .t431 .t431__tbody tr:nth-child(1) td{border-top:0 !important;}#rec315795273 .t431 .t431__td{border-width:1px 0px;vertical-align:;border-color:#d9d9d9;color:#4d4c4c;}#rec315795273 .t431 .t431__oddrow{background:#ffffff}#rec315795273 .t431 .t431__evenrow{background:#eeeeee}#rec315795273 .t431 .t431__btnwrapper a{color:#ffffff;border:0px solid #000000;background-color:#000000;border-radius:21px;-moz-border-radius:21px;-webkit-border-radius:21px;}</style> <script>t_onReady(function() {t_onFuncLoad('t431_init',function() {t431_init(315795273);});});</script> </div> <div id="rec271707887" class="r t-rec t-rec_pt_45 t-rec_pb_60" style="padding-top:45px;padding-bottom:60px; " data-record-type="56">  <div class="t046"> <div class="t-container"> <div class="t-col t-col_6 t-prefix_3"> <div class="t046__text t-text t-text_xs" field="text"><a href="https://mailchimp.com/resources/email-marketing-benchmarks/" rel="noreferrer noopener" target="_blank">Mailchimp email marketing benchmarks (October 2019)</a></div> </div> </div> </div> </div> <div id="rec271707888" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong>External metrics show:</strong></div> </div> </div> </div> </div> <div id="rec271707889" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Subscriber attraction</strong> (cost per subscriber and email list growth are evaluated);. It’s a good idea to calculate the cost per subscriber from different advertising channels in order to identify the most and least effective ones.</div> </div> </div> </div> </div> </div> </div> <div id="rec271707890" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><strong>Monetization </strong>(conversion rate, revenue per email, and return on investment — ROI — are evaluated).</div> </div> </div> </div> </div> </div> </div> <div id="rec271707891" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="172">  <div class="t158"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_10 t-prefix_1"> <div class="t158__text t-text" field="text">The easiest way to determine the effectiveness of an email list is to count the total revenue per email (RPE — Revenue per Email) according to CRM requests or a Google Analytics e-commerce report. RPE is calculated as the ratio of revenue per email to the number of emails sent.</div> </div> </div> </div> </div> </div> <div id="rec271707897" class="r t-rec t-rec_pt_45 t-rec_pb_30" style="padding-top:45px;padding-bottom:30px; " data-record-type="219">  <div class="t191"> <div class="t-align_center"> <hr class="t-divider t191__line t-width t-width_2" style="background-color:#000000;opacity:1;"> </div> </div> </div> <div id="rec271707898" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-animationappear="off" data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="font-size: 16px; text-align: center;" data-customstyle="yes">Text: Julia Ivanova<br />Illustrations, design, and layout: Julia Zass</div></div> </div> </div> </div> </div> <div id="rec271707899" class="r t-rec t-rec_pt_90 t-rec_pb_0" style="padding-top:90px;padding-bottom:0px; " data-animationappear="off" data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="font-size: 16px; text-align: center;" data-customstyle="yes">If you enjoyed this article, please share it with your friends. Thank you!</div></div> </div> </div> </div> </div> <div id="rec271707900" class="r t-rec t-rec_pt_30 t-rec_pb_135" style="padding-top:30px;padding-bottom:135px; " data-animationappear="off" data-record-type="151"> <div class="t-container_100 t014" style=""> <div style="position: relative; right: 50%; float: right;"> <div style="position: relative; z-index: 1; right: -50%;" class="t014__circle-xxl "> <script type="text/javascript" src="https://static.tildacdn.com/js/ya-share.js" charset="utf-8" async="async"></script> <div class="ya-share2" data-access-token:facebook="" data-yashareL10n="en" data-services="facebook,twitter" data-counter=""></div> </div> </div> </div> </div> <div id="rec271707901" class="r t-rec t-rec_pt_120 t-rec_pb_75" style="padding-top:120px;padding-bottom:75px;background-color:#f0f0f0; " data-animationappear="off" data-record-type="33" data-bg-color="#f0f0f0">  <div class="t017"> <div class="t-container t-align_center"> <div class="t-col t-col_10 t-prefix_1"> <h3 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