Campaign URL Builder

<!DOCTYPE html> <html lang="en"> <head> <title>Campaign URL Builder</title> <meta name="description" content="Campaign URL Builder. 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noopener" target="_blank"> <img class="tilda-main-logo" src="https://front.tildacdn.com/utm/img/logo.png" title="Tilda Publishing Logo"> </a> </div> </div> <div class="row mb-2"> <div class="col text-center"> <h1>Campaign URL Builder</h1> </div> </div> <div class="row mb-5"> <div class="col text-center"> <h2>Create a link with UTM parameters for an advertising campaign</h2> </div> </div> </div> </header> <main class="pb-5"> <div class="container"> <div class="alert alert-light"> <div class="row mb-3"> <div class="col"> <h3>When should I use UTM parameters?</h3> </div> </div> <div class="row mb-3"> <div class="col"> <ul> <li>You are <mark>running an advertising campaign</mark> on Google or social networks and want to know, where your users are coming from.</li> <li>You use other ways to attract readers and potential customers and <mark>want to know more about where they come from</mark>.</li> <li>You send newsletters to your subscribers using e-marketing services, and you want to track <mark>their success rates</mark>.</li> </ul> </div> </div> </div> <div class="alert alert-light"> <div class="row mb-3"> <div class="col"> <h3>Your URL address</h3> </div> </div> <div class="row mb-5"> <div class="col"> <label class="sr-only">Your URL address</label> <div class="input-group"> <div class="input-group-btn"> <button id="prefixURL" type="button" class="btn btn-tilda dropdown-toggle" data-toggle="dropdown">http:// </button> <div class="dropdown-menu dropdown-menu-prefix"> <a name="prefixURLDropDown" class="dropdown-item dropdown-item-prefix">https://</a> </div> </div> <input for="utm" name="utm_url" type="text" class="form-control" placeholder="thismywebsite.com"> </div> </div> </div> <div class="row mb-3"> <div class="col"> <h4>Traffic source</h4> </div> </div> <div class="row mb-5"> <div class="col"> <div class="form-check form-check-inline"> <label class="custom-control custom-radio" id="yourToggle"> <input class="custom-control-input" type="radio" name="radiobtn" checked> <span class="custom-control-indicator"></span> <span class="custom-control-description">Custom values</span> </label> </div> <div class="form-check form-check-inline"> <label class="custom-control custom-radio" id="googleToggle"> <input class="custom-control-input" type="radio" name="radiobtn"> <span class="custom-control-indicator"></span> <span class="custom-control-description">Google Ads</span> </label> </div> <div class="form-check form-check-inline"> <label class="custom-control custom-radio" id="fbToggle"> <input class="custom-control-input" type="radio" name="radiobtn"> <span class="custom-control-indicator"></span> <span class="custom-control-description">Facebook</span> </label> </div> </div> </div> <div class="row"> <div class="col"> <div class="row mb-3"> <div class="col"> <h4>Required parameters</h4> </div> </div> <div class="row mb-4"> <div class="col"> <span>Campaign source</span> <div class="input-group"> <span class="input-group-addon"> <span class="col p-0">utm_source</span> <span class="col p-0 text-right"> <span class="btn badge badge-secondary" data-toggle="modal" data-target=".modal-utm_source">?</span> </span> </span> <input for="utm" name="utm_source" type="text" class="form-control" placeholder="google, facebook"> </div> </div> </div> <div class="row mb-4"> <div class="col"> <span>Campaign medium</span> <div class="input-group"> <span class="input-group-addon"> <span class="col p-0">utm_medium</span> <span class="col p-0 text-right"> <span class="btn badge badge-secondary" data-toggle="modal" data-target=".modal-utm_medium">?</span> </span> </span> <input for="utm" name="utm_medium" type="text" class="form-control" placeholder="cpc, email, banner, article"> </div> </div> </div> <div class="row"> <div class="col"> <span>Campaign name</span> </div> </div> <div class="row"> <div class="col"> <small class="text-muted" for="utm_campaign"></small> </div> </div> <div class="row mb-4"> <div class="col"> <div class="input-group"> <span class="input-group-addon"> <span class="col p-0">utm_campaign</span> <span class="col p-0 text-right"> <span class="btn badge badge-secondary" data-toggle="modal" data-target=".modal-utm_campaign">?</span> </span> </span> <input for="utm" name="utm_campaign" type="text" class="form-control" placeholder="promo, discount, sale"> </div> </div> </div> </div> <div class="col"> <div class="row mb-3"> <div class="col"> <h4>Optional parameters</h4> </div> </div> <div class="row"> <div class="col"> <span>Campaign content</span> </div> </div> <div class="row"> <div class="col"> <small class="text-muted" for="utm_content"></small> </div> </div> <div class="row mb-4"> <div class="col"> <div class="input-group"> <span class="input-group-addon"> <span class="col p-0">utm_content</span> <span class="col p-0 text-right"> <span class="btn badge badge-secondary" data-toggle="modal" data-target=".modal-utm_content">?</span> </span> </span> <input for="utm" name="utm_content" type="text" class="form-control" placeholder="link, landing page"> </div> </div> </div> <div class="row"> <div class="col"> <span>Campaign term</span> </div> </div> <div class="row"> <div class="col"> <small class="text-muted" for="utm_term"></small> </div> </div> <div class="row"> <div class="col"> <div class="input-group"> <span class="input-group-addon"> <span class="col p-0">utm_term</span> <span class="col p-0 text-right"> <span class="btn badge badge-secondary" data-toggle="modal" data-target=".modal-utm_term">?</span> </span> </span> <input for="utm" name="utm_term" type="text" class="form-control" placeholder="free, -30%, registration"> </div> </div> </div> </div> </div> </div> <div class="alert alert-light"> <div class="row mb-3"> <div class="col"> <h3>Result</h3> </div> </div> <div class="row mb-1"> <div class="col"> <div class="input-group"> <div class="input-group-btn"> <button class="btn btn-tilda" data-clipboard-target="#inputResult" disabled>Copy</button> </div> <input id="inputResult" type="text" class="form-control" placeholder="You will see the result of your actions here..." readonly> </div> </div> </div> <div class="row mb-3"> <div class="col"> <small id="inputResultInfo" class="text-muted">Copied</small> </div> </div> <div class="row mb-3"> <div class="col"> <h4>Additional settings</h4> </div> </div> <div class="row mb-2"> <div class="col"> <div class="input-group"> <label class="custom-control custom-checkbox"> <input name="transliteCheckbox" type="checkbox" class="form-control custom-control-input"> <span class="custom-control-indicator"></span> <span class="custom-control-description w200">Parameters transliteration</span> </label> </div> </div> </div> <div class="row mb-1"> <div class="col"> <div class="input-group"> <div class="input-group-btn"> <button class="btn btn-tilda dropdown-toggle" data-toggle="dropdown">Shorten</button> <div class="dropdown-menu dropdown-menu-shortify"> <a name class="dropdown-item dropdown-item-shortify">-</a> <a name="clck" class="dropdown-item dropdown-item-shortify">clck.ru</a> <a name="vgd" class="dropdown-item dropdown-item-shortify">v.gd</a> <a name="isgd" class="dropdown-item dropdown-item-shortify">is.gd</a> </div> </div> <input id="inputShortify" type="text" class="form-control" placeholder="A short link will appear here..." readonly> </div> </div> </div> <div class="row"> <div class="col"> <small id="shortifyStat" class="text-muted">Statistics: <span id="spanShortifyStat" class="text-muted"></span></small> </div> </div> <div class="row"> <div class="col"> <small id="inputShortifyInfo" class="text-muted">Short link was created</small> </div> </div> </div> <div class="alert alert-light"> <div class="row mb-3"> <div class="col"> <h3>Dynamic URL parameters, and how to use them</h3> </div> </div> <ul class="nav nav-tabs mb-4" role="list"> <li class="nav-item"> <a class="nav-link active" id="infoTab" data-toggle="tab" href="#summaryinfo">What are they?</a> </li> <li class="nav-item"> <a class="nav-link" id="googleTab" data-toggle="tab" href="#googleads">Google Ads</a> </li> </ul> <div class="tab-content"> <div class="tab-pane fade show active" id="summaryinfo"> <div class="row"> <div class="col"> <p>Dynamic URL parameters automatically identify the values and add extra information to contextual advertising so you can find out, for example, which device type (mobile or desktop) the click came from.</p> <p>These parameters are called `dynamic` because they can change their value. For example, if you use the tag utm_term={keyword}, then Google Ads will automatically substitute {keyword} with the keyword phrase that led to the click.</p> <p>Dynamic URL parameters are often used in the utm_content parameter but you can also configure them for other parameters.</p> </div> </div> </div> <div class="tab-pane fade show" id="googleads"> <div class="row mb-2"> <div class="col"> <div class="row"> <h4>Dynamic parameters settings: Google Ads</h4> </div> <div class="row mb-3"> <small> <a class="link" rel="nofollow noreferrer noopener" href="https://developers.google.com/google-ads/api/docs/reporting/valuetrack-mapping?hl=en" target="_blank">Find more information here</a> </small> </div> </div> </div> <div class="row"> <div class="col p-0"> <table class="table table-hover table-striped table-responsive"> <thead> <tr> <th>Parameter</th> <th>What {parameter} will be replaced with</th> </tr> </thead> <tbody> <tr> <th scope="row">{adgroupid}</th> <td>The ad group ID. Use this when you've set up your tracking info at the account or campaign level and want to know which ad group served your ad</td> </tr> <tr> <th scope="row">{adposition}</th> <td>The position on the page where your ad appeared, with a value like "1t2" (this means page 1, top, position 2).</td> </tr> <tr> <th scope="row">{campaignid}</th> <td>The campaign ID. Use this when you've set up your tracking info at account level and want to know which campaign served your ad</td> </tr> <tr> <th scope="row">{creative}</th> <td>A unique ID for your ad</td> </tr> <tr> <th scope="row">{device}</th> <td>The type of device the click came from</td> </tr> <tr> <th scope="row">{feeditemid}</th> <td>The type of extension used by the visitor</td> </tr> <tr> <th scope="row">{keyword}</th> <td>For the Search Network, the keyword from your account that is matched to the search query. For the Display Network, the keyword from your account that is matched to the content</td> </tr> <tr> <th scope="row">{loc_interest_ms}</th> <td>The ID of the location of interest that helped trigger the ad</td> </tr> <tr> <th scope="row">{loc_physical_ms}</th> <td>The ID of the geographical location of the click</td> </tr> <tr> <th scope="row">{lpurl}</th> <td>The final URL. It will be escaped unless you put {lpurl} at the beginning of your tracking template. If {lpurl} is not at the beginning of your tracking template, it escapes the characters ?, =, ", #, \t, ', and [space].</td> </tr> <tr> <th scope="row">{matchtype}</th> <td>The match type of the keyword that triggered your ad</td> </tr> <tr> <th scope="row">{merchant_id}</th> <td>The ID of the Google Merchant Center account directly owning the clicked Shopping Ad</td> </tr> <tr> <th scope="row">{placement}</th> <td>The content site where your ad was clicked (for keyword-targeted campaigns), or the matching placement targeting criteria for the site where your ad was clicked (for placement-targeted campaigns)</td> </tr> <tr> <th scope="row">{product_channel}</th> <td>The type of shopping channel through which the product featured in the clicked Product Listing Ad is sold</td> </tr> <tr> <th scope="row">{product_country}</th> <td>The country of sale for the product in the clicked ad</td> </tr> <tr> <th scope="row">{product_id}</th> <td>The ID of the product featured in the clicked ad, as indicated in your Merchant Center data feed</td> </tr> <tr> <th scope="row">{product_language}</th> <td>The language of your product information, as indicated in your Merchant Center data feed</td> </tr> <tr> <th scope="row">{product_partition_id}</th> <td>The unique ID for the product group the clicked product ad belongs to</td> </tr> <tr> <th scope="row">{store_code}</th> <td>With a campaign using the local shopping channel, you’ll see the unique ID of the local store</td> </tr> <tr> <th scope="row">{targetid}</th> <td>The ID of the keyword (labeled "kwd"), dynamic search ad ("dsa"), or remarketing list target ("aud") that triggered an ad. For example, if you add a remarketing list to your ad group (criterion ID "456") and target the keyword ID "123", the {targetid} would be replaced by "kwd-123:aud-456"</td> </tr> </tbody> </table> </div> </div> </div> </div> </div> <div class="alert alert-light"> <div class="row mb-3"> <div class="col"> <h3>Avoid errors: UTM generator checklist</h3> </div> </div> <div class="row mb-3"> <div class="col"> <ul> <li>The URL contains no more than one question mark <mark>?</mark>.</li> <li>Each parameter starts with one ampersand <mark>&</mark>.</li> <li>Characters that interfere with analytics are replaced automatically <mark>#</mark>, <mark>&</mark>, <mark>=</mark>.</li> <li>Duplicate http or https are removed automatically <mark>http</mark>, <mark>https</mark>.</li> <li>Convert to lowercase.</li> <li>Escape sequences or optional transliteration of the Cyrillic characters.</li> </ul> </div> </div> </div> <div class="row mt-5 ml-1 mr-1"> <div class="col text-center"> <span>Hey, if you like this tool, please tell your friends about it. 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src="https://front.tildacdn.com/utm/img/logo.png" title="Tilda Publishing Logo"> Required parameters <button type="button" class="close" data-dismiss="modal" title="Close modal"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <div class="content"> <div class="row"> <div class="col"> <p class="mb-4 t-title_xxs"> <strong>utm_source</strong> — the referrer </p> <p class="t-text_md"> <p></p> <strong>What for:</strong> To indicate the referrer (e.g. google, newsletter) </p> <strong>Example:</strong> <ul> <li>utm_source=google – context ad in Google Ads</li> <li>utm_source=facebook — context ad in Facebook</li> </ul> </div> </div> <div class="row mt-4"> <div class="col"> <div class="input-group-btn justify-content-center"> <button type="button" class="btn btn-tilda" data-dismiss="modal"> <span aria-hidden="true">×</span> Close window </button> </div> </div> </div> </div> </div> </div> </div> </div> <div class="modal fade modal-utm_medium" tabindex="-1" role="dialog"> <div class="modal-dialog modal-lg"> <div class="modal-content"> <div class="modal-header"> <img class="tilda-main-logo" src="https://front.tildacdn.com/utm/img/logo.png" title="Tilda Publishing Logo"> Required parameters <button type="button" class="close" data-dismiss="modal" title="Close modal"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <div class="content"> <div class="row"> <div class="col"> <p class="mb-4 t-title_xxs"> <strong>utm_medium</strong> — marketing medium: (e.g. cpc, banner, email) </p> <p class="t-text_md"> <p>It is recommended to use standard values in this parameter, e.g., cpc (cost per click) — context ad, display — banner ad, social_cpc — ad in social networks</p> <strong>What for:</strong> <p>To define the type of campaign or ad</p> <strong>Example:</strong> <ul> <li>utm_medium=organic – organic traffic</li> <li>utm_medium=cpc – context ad (cost per click)</li> <li>utm_medium=email — email campaign</li> <li>utm_medium=social — social networks</li> <li>utm_medium=banner — banner ad</li> <li>utm_medium=cpa — other ad (cost per action)</li> </ul> </p> </div> </div> <div class="row mt-4"> <div class="col"> <div class="input-group-btn justify-content-center"> <button type="button" class="btn btn-tilda" data-dismiss="modal"> <span aria-hidden="true">×</span> Close window </button> </div> </div> </div> </div> </div> </div> </div> </div> <div class="modal fade modal-utm_campaign" tabindex="-1" role="dialog"> <div class="modal-dialog modal-lg"> <div class="modal-content"> <div class="modal-header"> <img class="tilda-main-logo" src="https://front.tildacdn.com/utm/img/logo.png" title="Tilda Publishing Logo"> Required parameters <button type="button" class="close" data-dismiss="modal" title="Close modal"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <div class="content"> <div class="row"> <div class="col"> <p class="mb-4 t-title_xxs"> <strong>utm_campaign</strong> — campaign name </p> <p class="t-text_md"> <p>Enter the name of your ad campaign here</p> <strong>What for:</strong> <p>Allows you to analyze different marketing efforts results</p> <strong>Example:</strong> <ul> <li>utm_campaign=furniture_for_home – home furniture ad campaign</li> </ul> </p> </div> </div> <div class="row mt-4"> <div class="col"> <div class="input-group-btn justify-content-center"> <button type="button" class="btn btn-tilda" data-dismiss="modal"> <span aria-hidden="true">×</span> Close window </button> </div> </div> </div> </div> </div> </div> </div> </div> <div class="modal fade modal-utm_term" tabindex="-1" role="dialog"> <div class="modal-dialog modal-lg"> <div class="modal-content"> <div class="modal-header"> <img class"tilda-main-logo" src="https://front.tildacdn.com/utm/img/logo.png" title="Tilda Publishing Logo"> Optional parameters <button type="button" class="close" data-dismiss="modal" title="Close modal"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <div class="content"> <div class="row"> <div class="col"> <p class="mb-4 t-title_xxs"> <strong>utm_term</strong> — The keyword of which ad displaying starts </p> <p class="t-text_md"> <p>This parameter is normally used for keywords in your ad</p> <strong>What for:</strong> <p>Allows you to analyze different campaigns results based on keywords</p> </p> </div> </div> <div class="row mt-4"> <div class="col"> <div class="input-group-btn justify-content-center"> <button type="button" class="btn btn-tilda" data-dismiss="modal"> <span aria-hidden="true">×</span> Close window </button> </div> </div> </div> </div> </div> </div> </div> </div> <div class="modal fade modal-utm_content" tabindex="-1" role="dialog"> <div class="modal-dialog modal-lg"> <div class="modal-content"> <div class="modal-header"> <img class="tilda-main-logo" src="https://front.tildacdn.com/utm/img/logo.png" title="Tilda Publishing Logo"> Optional parameters <button type="button" class="close" data-dismiss="modal" title="Close modal"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <div class="content"> <div class="row"> <div class="col"> <p class="mb-4 t-title_xxs"> <strong>utm_content</strong> — additional information that can be tracked if other parameters are similar </p> <p class="t-text_md"> <p></p> <strong>What for:</strong> <p>Frequently used as a note inside a campaign. Any name can be assigned. Usually, it’s better to use important parameters of the ad: the good or service subcategory, type of ad, etc.</p> <strong>Example:</strong> <ul> <li>utm_content=zero_block240×60 — Zero Block banner 240 x 60 on Tilda</li> <li>utm_content=zero_block_text — Zero Block text advertising</li> </ul> </p> </div> </div> <div class="row mt-4"> <div class="col"> <div class="input-group-btn justify-content-center"> <button type="button" class="btn btn-tilda" data-dismiss="modal"> <span aria-hidden="true">×</span> Close window </button> </div> </div> </div> </div> </div> </div> </div> </div> </body> <script> function googleToggle() { insertData({ source: "google", medium: "cpc", campaign: "{network}", content: "{creative}", term: "{keyword}", markCampaign: "Google Ads substitutes {network} with 'g' (Global search), 's' (Search partner) or 'd' (Display Network)", markContent: "Google Ads substitutes {creative} with the ad ID", markTerm: "Google Ads substitutes {keyword} with the keyword" }); $("#googleTab").tab("show"); } function fbToggle() { insertData({ source: "facebook", medium: "cpc", campaign: "promo", content: "", term: "", markCampaign: "", markContent: "", markTerm: "" }); } </script> </html>

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