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} @media screen and (max-width:1920px) { html { font-size: calc(0.625rem + 0.41666666666666674vw); } } @media screen and (max-width:1440px) { html { font-size: calc(0.8126951092611863rem + 0.20811654526534862vw); } } @media screen and (max-width:479px) { html { font-size: calc(0.7494769874476988rem + 0.8368200836820083vw); } } </style></div><div data-w-id="e68ab05e-c06d-a64d-aebe-e221555f4e33" class="popup-wrapper div-block-4"><div id="consentPopup" class="cookie-notification-banner"><div class="white _16pt _14pt center">This website uses cookies to ensure you get the best experience on our website. <a href="https://www.crema.us/cookie-policy" target="_blank" class="white-link">Learn more</a><br/></div><a id="consentBtn" href="#" class="button white cookie-pop-up w-button">Got it!</a></div></div><div class="page-wrapper"><div class="section-old page-title-section hero bottom-margin-0"><div class="page-title-content-container long-hero"><div class="backlink-container"><a href="/expertise" class="backlink text-container w-inline-block"><h6 class="text-color-primary">Expertise</h6></a><h6 class="text-color-primary"> / </h6><h6 class="text-color-primary">Design</h6></div><h1 class="t1">Design</h1><p class="paragraph-big left-margin-8vw">Technology trends are changing faster than ever, and expectations for well-crafted experiences are no different: great design matters more than ever. Delivering to a higher design standard requires a special mix of business acumen, user-centeredness, creativity, and courage that takes even the best ideas to the next level.<br/></p></div></div><div class="padding-global services-pic hide"><img src="https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5eb1d08896b7a78ee2ca7170_hpPRODUCTTEAMS.webp" data-w-id="5dff5147-901c-8a49-bcd7-6c660902e7cc" sizes="100vw" alt="" srcset="https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5eb1d08896b7a78ee2ca7170_hpPRODUCTTEAMS-p-800.webp 800w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5eb1d08896b7a78ee2ca7170_hpPRODUCTTEAMS-p-1600.webp 1600w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5eb1d08896b7a78ee2ca7170_hpPRODUCTTEAMS-p-2000.webp 2000w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5eb1d08896b7a78ee2ca7170_hpPRODUCTTEAMS.webp 2500w" class="software-dev-1"/></div><div id="strategy" class="services-section fixed-container"><div data-w-id="ed448b9d-c96e-6004-6e2b-319b6468b250" class="section-old _100"><div class="sticky-section process services"><h4 class="align-right bottom-margin-32">Capabilities<span class="service-secondary"></span></h4><div class="service-anchor-link"><a href="#section-1" class="section-link">Product design</a><a href="#section-2" class="section-link">Rapid prototyping</a><a href="#section-3" class="section-link">Design research</a><a href="#section-4" class="section-link">UX auditing</a></div></div><div class="list-container process service"><div id="section-1" data-w-id="ed448b9d-c96e-6004-6e2b-319b6468b25d" style="opacity:0;-webkit-transform:translate3d(0PX, 30PX, 0PX) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0PX, 30PX, 0PX) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0PX, 30PX, 0PX) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0PX, 30PX, 0PX) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform-style:preserve-3d" class="services-list-item services-section"><img src="https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5c745db90e47404b6613207b_sean%20smiling.webp" loading="lazy" sizes="(max-width: 991px) 100vw, 68vw" srcset="https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5c745db90e47404b6613207b_sean%20smiling-p-500.webp 500w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5c745db90e47404b6613207b_sean%20smiling-p-800.webp 800w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5c745db90e47404b6613207b_sean%20smiling-p-1600.webp 1600w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5c745db90e47404b6613207b_sean%20smiling-p-2000.webp 2000w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5c745db90e47404b6613207b_sean%20smiling.webp 2001w" alt="" class="services-image-small"/><div class="div-block-10"><div class="card padding-16 right-margin-10vw"><a data-w-id="2a18197f-68e3-b106-c641-737620ffe546" href="https://www.crema.us/craft-team/product-design" class="services-link bottom-margin-24 w-inline-block"><h2 class="bottom-margin-0">Product design</h2><img src="https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5e8d427e8872839b43b6bc7f_arrow_forward-24px%20(1).svg" style="opacity:0.8;-webkit-transform:translate3d(0PX, 0PX, 0PX) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0PX, 0PX, 0PX) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0PX, 0PX, 0PX) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0PX, 0PX, 0PX) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform-style:preserve-3d" alt="" class="arrow link left-margin-8"/></a><p>Product design is a problem-solving discipline that pulls from the best of UX, branding, visual design, and prototyping to provide a coherent user experience. Our designers will come alongside your team to craft an intuitive, meaningful, and elegant experience that users will love, adding your product’s unique advantage and success.<br/></p></div></div></div><div id="section-2" data-w-id="78f63975-980d-2f36-b6f4-cae0b61135b8" class="services-list-item services-section"><img src="https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5b89a224e35b84dc69215aa0_DSC03071.webp" loading="lazy" data-w-id="78f63975-980d-2f36-b6f4-cae0b61135b9" sizes="(max-width: 991px) 100vw, 68vw" alt="" srcset="https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5b89a224e35b84dc69215aa0_DSC03071-p-500.webp 500w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5b89a224e35b84dc69215aa0_DSC03071-p-800.webp 800w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5b89a224e35b84dc69215aa0_DSC03071-p-1600.webp 1600w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5b89a224e35b84dc69215aa0_DSC03071-p-2000.webp 2000w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5b89a224e35b84dc69215aa0_DSC03071-p-2600.webp 2600w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5b89a224e35b84dc69215aa0_DSC03071-p-3200.webp 3200w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5b89a224e35b84dc69215aa0_DSC03071.webp 4240w" class="services-image-small"/><div class="div-block-10"><div data-w-id="78f63975-980d-2f36-b6f4-cae0b61135bf" class="card padding-16 right-margin-10vw"><div data-w-id="78f63975-980d-2f36-b6f4-cae0b61135bb" class="services-link bottom-margin-24"><h2 class="bottom-margin-0">Rapid prototyping</h2><img src="https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5e8d427e8872839b43b6bc7f_arrow_forward-24px%20(1).svg" alt="" class="arrow link left-margin-8 hide"/></div><p>We'll work together to outline your challenges, opportunities, and strategy, then translate that into a high-fidelity prototype that looks and feels like a real product. This approach is a faster, more efficient way to get quality feedback from real users, ensuring that the product solution meets the users’ needs.<br/></p></div></div></div><div id="section-3" data-w-id="6d9d2f20-bed1-dc3c-a5eb-9c2b1872163d" class="services-list-item services-section"><img src="https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5f6bd0c9e991423aeb1c6402_IMG_7906.webp" loading="lazy" data-w-id="6d9d2f20-bed1-dc3c-a5eb-9c2b1872163e" sizes="(max-width: 991px) 100vw, 68vw" alt="" srcset="https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5f6bd0c9e991423aeb1c6402_IMG_7906-p-500.webp 500w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5f6bd0c9e991423aeb1c6402_IMG_7906-p-800.webp 800w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5f6bd0c9e991423aeb1c6402_IMG_7906-p-1600.webp 1600w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5f6bd0c9e991423aeb1c6402_IMG_7906-p-2600.webp 2600w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5f6bd0c9e991423aeb1c6402_IMG_7906-p-3200.webp 3200w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5f6bd0c9e991423aeb1c6402_IMG_7906.webp 5603w" class="services-image-small"/><div class="div-block-10"><div data-w-id="6d9d2f20-bed1-dc3c-a5eb-9c2b18721644" class="card padding-16 right-margin-10vw"><div data-w-id="6d9d2f20-bed1-dc3c-a5eb-9c2b18721640" class="services-link bottom-margin-24"><h2 class="bottom-margin-0">Design research</h2><img src="https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5e8d427e8872839b43b6bc7f_arrow_forward-24px%20(1).svg" alt="" class="arrow link left-margin-8 hide"/></div><p>Every dollar invested in research & user-centered design could bring exponential returns from increased savings, reduced costs, and focusing on what matters most: helping your customers succeed. Using a variety of tactics, we’ll help you better understand your users and your product so you'll understand how to make the most effective change.<br/></p></div></div></div><div id="section-4" data-w-id="a810f576-962e-e3f4-7582-f453068a0fa4" class="services-list-item services-section"><img src="https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5bc9f390c343fb78ff72222c_grow.webp" loading="lazy" data-w-id="a810f576-962e-e3f4-7582-f453068a0fa5" sizes="(max-width: 991px) 100vw, 68vw" alt="" srcset="https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5bc9f390c343fb78ff72222c_grow-p-500.webp 500w, https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5bc9f390c343fb78ff72222c_grow.webp 800w" class="services-image-small"/><div class="div-block-10"><div data-w-id="a810f576-962e-e3f4-7582-f453068a0fab" class="card padding-16 right-margin-10vw"><div data-w-id="a810f576-962e-e3f4-7582-f453068a0fa7" class="services-link bottom-margin-24"><h2 class="bottom-margin-0">UX auditing</h2><img src="https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5e8d427e8872839b43b6bc7f_arrow_forward-24px%20(1).svg" alt="" class="arrow link left-margin-8 hide"/></div><p>Over time, companies often outgrow the products they’ve built: the business evolves, but the software hasn’t with it. Our designers combine industry-standard methodologies with our own experience to provide you with practical recommendations to improve the current product or how to start building the next great experience.<br/></p></div></div></div></div></div></div><div id="strategy" class="cta hide"><div class="padding-global _60 flex"><div class="cta-left-flex-box"><h2 class="heading-style-h2">A Crema engagement is a partnership between your team and ours. </h2><p class="paragraph-big align-left">Get in touch to learn more about our services. We'd love to hear about your project.</p></div><div class="button-padding-wrapper cta"><a href="https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5e5d87a9e4a099c137f26587_crema%20fact%20sheet.pdf" target="_blank" class="new-button ghost w-button">Get a copy of our pitch</a></div></div></div><div class="section-old services-testimonial"><div class="logo-container-red"><img src="https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/5f6bf025bac46ae036ef46c4_Asset%201kudelski.svg" loading="lazy" alt="" class="client-testimonial-logo"/></div><div class="flex-horizontal"><div class="testimonial-container service"><p class="quote">"Crema has been a critical part of our incredible success in building, from the ground up, a cutting edge Managed Security business. The designs delivered by the Crema team have resulted in industry analyst recognition as 'innovative' and 'world-class.'"</p><div class="text-size-medium text-weight-medium">Alton Kizziah<br/><em>VP of Global Managed Services, Kudelski Security</em></div></div></div></div><section id="home" class="home-page-section"><h4>Related work</h4><div class="button-wrapper absolute---top-right"><a href="/case-study" class="new-button ghost w-button">Explore more</a></div><div class="work-collection w-dyn-list"><div role="list" class="work-collection-list w-dyn-items"><div id="w-node-e062c50b-8ad6-1432-d86e-30db02ed7585-ac880550" role="listitem" class="case-study-collection-item w-dyn-item"><a data-w-id="e062c50b-8ad6-1432-d86e-30db02ed7586" href="/case-study/symplr" class="case-study-grid---link w-inline-block"><div style="background-image:url("https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/5df94c269910b7766ef7aa99_symplr%20Design%20System%202.png");background-color:#00b0d8" 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