CINXE.COM

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href="https://www.youtube.com/user/MultichannelMerchant"> <i class="fa fa-video-camera"></i> <span class="hidden-sm-down">YouTube</span> </a> </li> </ul> </div> </div> </div> <div class="col-right hidden-sm-down"> <section class="primary-dropdown-cta widget ai_ad_widget-10 widget_ai_ad_widget"> <div id="div-gpt-ad-1647464320227-0" style="min-width:300px;min-height:250px;" > <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1647464320227-0'); });</script> </div> </section> </div> </div> </div> </div> </header><div id="ai_ad_widget-3" class="ad topbillboard widget widget_ai_ad_widget"> <div id="topbillboard"> <script>googletag.cmd.push(function() { googletag.display('topbillboard'); });</script> </div> </div><script> (function($){ //Fix to Toggle navigation $('header .left .buttons .fa-search').click(function (e) { e.preventDefault(); e.stopPropagation(); $('header .left .hamburger').trigger('click'); }); })(jQuery); </script> <div class="wrap container" role="document"> <div class="content row"> <main class="main"> <div class="page-header"> <h1 class="entry-title">Email</h1> </div> <article class="post-171695 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-email category-marketing tag-ecommerce tag-email-marketing tag-marketing tag-pricing mcm_term-aov mcm_term-average-order-value mcm_term-profit-margins mcm_term-sustainability mcm_term-ugc mcm_term-user-generated-content-9"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2021/09/ecommerce-brands-street-sign-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="ecommerce brands street sign feature" decoding="async" srcset="https://multichannelmerchant.com/wp-content/uploads/2021/09/ecommerce-brands-street-sign-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2021/09/ecommerce-brands-street-sign-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2021/09/ecommerce-brands-street-sign-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/the-case-for-prioritizing-ecommerce-profit-over-growth/">The Case for Prioritizing Ecommerce Profit Over Growth</a></h2> <div class="date-author"> <time class="updated" datetime="2023-08-02T20:15:14+00:00">August 2, 2023</time> | <a href="https://multichannelmerchant.com/author/roeiyellin/">Roei Yellin</a> </div> </header> <div class="entry-summary"> <p>Ecommerce business owners now face a reality in which inflation and slowing sales have changed the outlook entirely. Aggregators don鈥檛 have the funds they used to, with investments decreasing 60% from the first half of 2021 to the first half of 2022. With a slowdown in consumer spending, owners find themselves facing an important decision: prioritizing growth or profits.</p> </div> </div> </article> <article class="post-165043 post type-post status-publish format-standard has-post-thumbnail hentry category-email category-marketing tag-brands tag-consumers tag-ecommerce tag-email-marketing tag-holiday-marketing tag-sms mcm_term-cart-abandonment mcm_term-consumer-behavior mcm_term-cost-per-acquisition mcm_term-customer-acquisition mcm_term-digital-retargeting mcm_term-sms mcm_term-transactional-messages old_category-retargeting-9 old_category-shopping-cart-9"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2022/12/sms-marketing-dude-on-phone-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="SMS marketing dude on phone feature" decoding="async" srcset="https://multichannelmerchant.com/wp-content/uploads/2022/12/sms-marketing-dude-on-phone-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2022/12/sms-marketing-dude-on-phone-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2022/12/sms-marketing-dude-on-phone-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/sms-marketing-over-the-holidays-what-it-means-for-2023/">SMS Marketing Over the Holidays: What it Means for 2023</a></h2> <div class="date-author"> <time class="updated" datetime="2022-12-23T18:10:58+00:00">December 23, 2022</time> | <a href="https://multichannelmerchant.com/author/gregzakowicz/">Greg Zakowicz</a> </div> </header> <div class="entry-summary"> <p>SMS marketing shows zero signs of slowing down. Once an up-and-coming channel, it’s now a must-have for ecommerce brands. Even with the growth, there’s still plenty of opportunity to capitalize on it, especially when combined with email marketing. Here are 5 takeaways from the 2023 holidays you can apply in the New Year.</p> </div> </div> </article> <article class="post-161467 post type-post status-publish format-standard has-post-thumbnail hentry category-email category-marketing tag-conversion tag-conversion-rate-optimization tag-email tag-email-marketing tag-holiday-marketing tag-peak-holiday-season mcm_term-conversion-rates mcm_term-discounts mcm_term-email-open-rates mcm_term-open-rates mcm_term-subject-lines mcm_term-visual-content"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2019/11/christmas-email-symbol-with-santa-hat-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="email marketing holidays image feature" decoding="async" srcset="https://multichannelmerchant.com/wp-content/uploads/2019/11/christmas-email-symbol-with-santa-hat-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2019/11/christmas-email-symbol-with-santa-hat-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2019/11/christmas-email-symbol-with-santa-hat-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/your-perfect-holiday-email-marketing-template/">Your Perfect Holiday Email Marketing Template</a></h2> <div class="date-author"> <time class="updated" datetime="2022-08-19T15:08:49+00:00">August 19, 2022</time> | <a href="https://multichannelmerchant.com/author/gregzakowicz/">Greg Zakowicz</a> </div> </header> <div class="entry-summary"> <p>Last year鈥檚 Black Friday/Cyber Monday period shed light on how consumers respond to different subject lines, calls-to-action, message content and discounts during the holidays. Use this information to craft emails that increase engagement and sales. Here are some sure-fire email marketing tips to boost your holiday performance.</p> </div> </div> </article> <article class="post-158859 post type-post status-publish format-standard has-post-thumbnail hentry category-email category-marketing tag-crm tag-customer-data tag-digital-marketing tag-email-marketing mcm_term-data-management mcm_term-erp mcm_term-salesforce mcm_term-third-party-cookies mcm_term-user-profile"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2022/05/misster-anderson-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="duplicate customer data missster Anderson" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2022/05/misster-anderson-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2022/05/misster-anderson-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2022/05/misster-anderson.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/duplicate-customer-data-dealing-with-an-empty-cookie-jar/">Duplicate Customer Data: Dealing With an Empty Cookie Jar</a></h2> <div class="date-author"> <time class="updated" datetime="2022-05-19T14:22:04+00:00">May 19, 2022</time> | <a href="https://multichannelmerchant.com/author/maxpsmith/">Max P. Smith</a> </div> </header> <div class="entry-summary"> <p>While many marketers consider duplicate customer data a nuisance, it creates problems you can鈥檛 just work around. Data misalignment can create a disconnect between sales and marketing, and even promote conflict between the teams. Ultimately, it will reduce operating efficiencies and lead to lost sales opportunities.</p> </div> </div> </article> <article class="post-158448 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-content-marketing category-email category-marketing category-search category-social category-video tag-attribution tag-attribution-marketing tag-brand-marketing tag-email-marketing tag-marketplace-sellers tag-marketplaces company-amazon mcm_term-pay-per-click-9 mcm_term-seo-tools old_category-seo"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2022/05/amazon-marketing-illustration-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="Amazon marketing illustration feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2022/05/amazon-marketing-illustration-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2022/05/amazon-marketing-illustration-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2022/05/amazon-marketing-illustration-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/amazon-marketing-allocate-your-budget-maximize-roi/">Amazon Marketing: Allocate Your Budget, Maximize ROI</a></h2> <div class="date-author"> <time class="updated" datetime="2022-05-04T19:17:19+00:00">May 4, 2022</time> | <a href="https://multichannelmerchant.com/author/vitaliikhyzhniak/">Vitalii Khyzhniak</a> </div> </header> <div class="entry-summary"> <p>Each business must concentrate on certain marketing areas during various growth stages. However, the biggest mistake is being afraid to market. Amazon marketing is a system of accruing progress, and it can’t be profitable from the start.聽Here are some budgeting guidelines for each stage of your business development.</p> </div> </div> </article> <article class="post-151304 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-email category-marketing tag-brand-loyalty tag-customer-data tag-customer-loyalty tag-data-privacy tag-marketing-campaigns mcm_term-brand-loyalty mcm_term-consumer-data-privacy mcm_term-incentive-programs mcm_term-loyalty-programs mcm_term-promotions mcm_term-subscription-commerce"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2021/09/clarus-commerce-prizelogic-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="loyalty program Clarus + PrizeLogic feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2021/09/clarus-commerce-prizelogic-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2021/09/clarus-commerce-prizelogic-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2021/09/clarus-commerce-prizelogic-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/loyalty-program-provider-clarus-commerce-acquires-prizelogic/">Loyalty Program Provider Clarus Commerce Acquires PrizeLogic</a></h2> <div class="date-author"> <time class="updated" datetime="2021-09-22T14:20:39+00:00">September 22, 2021</time> | <a href="https://multichannelmerchant.com/author/mobrienaccessintel-com/">Mike O'Brien</a> </div> </header> <div class="entry-summary"> <p>Premium loyalty program provider Clarus Commerce has acquired PrizeLogic to add rebate and promotion engine and rich first-party customer data as third-party tracking cookies are on the way out and Apple鈥檚 new iOS operating system severely limits marketers’ access to user activities. Terms were not disclosed.</p> </div> </div> </article> <article class="post-150763 post type-post status-publish format-standard hentry category-email category-marketing tag-brands tag-email tag-email-marketing tag-personalization mcm_term-click-through-rates mcm_term-email-open-rates mcm_term-open-rates"> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/email-marketing-still-a-customer-engagement-workhorse/">Email Marketing: Still a Customer Engagement Workhorse</a></h2> <div class="date-author"> <time class="updated" datetime="2021-09-02T20:52:11+00:00">September 2, 2021</time> | <a href="https://multichannelmerchant.com/author/meaganwhite/">Meagan White</a> </div> </header> <div class="entry-summary"> <p>A recent survey did show an increase in the adoption of mobile apps, SMS, push notifications, and chatbots as engagement channels – and these are still important as part of your multichannel strategy. Yet, email still reigns supreme. Why? Here are the top six reasons brands must place email marketing at the top of their priority list.</p> </div> </div> </article> <article class="post-148212 post type-post status-publish format-standard has-post-thumbnail hentry category-email category-marketing tag-email tag-email-marketing company-apple company-facebook company-google mcm_term-email-campaigns mcm_term-sms"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2021/05/apple-vs-facebook-illustration-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="email marketing apple vs. facebook feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2021/05/apple-vs-facebook-illustration-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2021/05/apple-vs-facebook-illustration-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2021/05/apple-vs-facebook-illustration-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/email-marketing-and-the-apple-ios-14-update/">Email Marketing and the Apple iOS 14 Update</a></h2> <div class="date-author"> <time class="updated" datetime="2021-05-18T21:42:19+00:00">May 18, 2021</time> | <a href="https://multichannelmerchant.com/author/gregzakowicz/">Greg Zakowicz</a> </div> </header> <div class="entry-summary"> <p>Much to Facebook鈥檚 dismay, Apple鈥檚 planned privacy update to iOS 14 will prompt users to choose whether to allow Facebook to track their phone activity to provide personalized ads. This has left Facebook and Apple bickering like two siblings fighting over who rides in the front seat. Here are the implications for email marketing.</p> </div> </div> </article> <article class="post-145841 post type-post status-publish format-standard has-post-thumbnail hentry category-email category-marketing tag-customer-data tag-database tag-email tag-email-marketing mcm_term-data-hygiene mcm_term-email-targeting"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2021/02/email-box-postal-stuffed-feauture-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="email inbox stuffed feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2021/02/email-box-postal-stuffed-feauture-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2021/02/email-box-postal-stuffed-feauture-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2021/02/email-box-postal-stuffed-feauture.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/is-your-email-list-suffering-from-poor-hygiene/">Is Your Email List Suffering from Poor Hygiene?</a></h2> <div class="date-author"> <time class="updated" datetime="2021-02-17T14:26:09+00:00">February 17, 2021</time> | <a href="https://multichannelmerchant.com/author/zaraziad/">Zara Ziad</a> </div> </header> <div class="entry-summary"> <p>An email marketing strategy is only as good as your database, but you can run into two main types of problems. Your email list may have a lot of irrelevant contact records, most of which are not in the right target audience and thus aren鈥檛 interested in your offer. Or you may suffer from poor email list hygiene, with lots of inaccurate, incomplete, invalid, out of date, inconsistent or otherwise unusable information. Here鈥檚 how to assess your list.</p> </div> </div> </article> <article class="post-145563 post type-post status-publish format-standard hentry category-email category-marketing tag-ai tag-artificial-intelligence tag-email tag-email-marketing tag-personalization mcm_term-subject-lines old_category-retargeting-9"> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/email-marketing-through-the-eyes-of-ai/">Email Marketing Through the Eyes of AI</a></h2> <div class="date-author"> <time class="updated" datetime="2021-02-04T16:56:53+00:00">February 4, 2021</time> | <a href="https://multichannelmerchant.com/author/tealiarokapi2/">T茅a Liarokapi</a> </div> </header> <div class="entry-summary"> <p>Email marketing is one of the most fruitful techniques, and it鈥檚 not unheard of for email marketing platforms to take full advantage of automation tools and AI technology. It can can work wonders for your email marketing campaigns, provided you know how it can help you and enhance your brand’s marketing strategies.</p> </div> </div> </article> <div class="paginate-links"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://multichannelmerchant.com/category/marketing/email/page/2/">2</a> <a class="page-numbers" href="https://multichannelmerchant.com/category/marketing/email/page/3/">3</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://multichannelmerchant.com/category/marketing/email/page/41/">41</a> <a class="next page-numbers" href="https://multichannelmerchant.com/category/marketing/email/page/2/"><i class="fa fa-caret-right"></i></a></div> </main> <aside class="sidebar"> <div id="ai_ad_widget-4" class="ad top-halfpage widget widget_ai_ad_widget"> <div id="top-halfpage"> <script>googletag.cmd.push(function() { googletag.display('top-halfpage'); });</script> </div> 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