CINXE.COM

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<section class="primary-dropdown-cta widget ai_ad_widget-10 widget_ai_ad_widget"> <div id="div-gpt-ad-1647464320227-0" style="min-width:300px;min-height:250px;" > <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1647464320227-0'); });</script> </div> </section> </div> </div> </div> </div> </header><div id="ai_ad_widget-3" class="ad topbillboard widget widget_ai_ad_widget"> <div id="topbillboard"> <script>googletag.cmd.push(function() { googletag.display('topbillboard'); });</script> </div> </div><script> (function($){ //Fix to Toggle navigation $('header .left .buttons .fa-search').click(function (e) { e.preventDefault(); e.stopPropagation(); $('header .left .hamburger').trigger('click'); }); })(jQuery); </script> <div class="wrap container" role="document"> <div class="content row"> <main class="main"> <div class="author-info"> <div class="a-avatar"><img class="avatar img-fluid" src="https://multichannelmerchant.com/wp-content/uploads/2017/04/gregz-300-1.jpg"></div> <div class="a-info"> <p class="a-name">Greg Zakowicz</p> <p class="a-title"></p> <p class="a-email"><em><a target="_blank" href="/cdn-cgi/l/email-protection#f9be8b9c9eb9b69497908a9c979dd79a9694"><span class="__cf_email__" data-cfemail="8dcaffe8eacdc2e0e3e4fee8e3e9a3eee2e0">[email protected]</span></a></em></p> <p class="a-bio"><p>Greg Zakowicz is a senior ecommerce expert at Omnisend, an omnichannel marketing automation platform. Prior to Omnisend, Greg was a senior commerce marketing analyst at Oracle unit NetSuite, having worked at Bronto Software before it was acquired by NetSuite in 2015. With more than a decade of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges. His subject matter expertise stems from staying on top of the latest retail, email marketing and consumer trends, and from his experience in providing commerce marketers from top firms with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.</p> </p> </div> </div> <article class="post-167088 post type-post status-publish format-standard has-post-thumbnail hentry category-ecommerce tag-cart-abandonment tag-checkout tag-conversion-rate-optimization tag-free-shipping mcm_term-email-marketing mcm_term-shipping-policy mcm_term-sms"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2023/03/shipping-policy-illustration-feature-300x159.gif" class="img-fluid wp-post-image wp-post-image" alt="shipping policy illustration feature" decoding="async" srcset="https://multichannelmerchant.com/wp-content/uploads/2023/03/shipping-policy-illustration-feature-300x159.gif 300w, https://multichannelmerchant.com/wp-content/uploads/2023/03/shipping-policy-illustration-feature-768x407.gif 768w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/ecommerce/your-shipping-policy-consumer-preferences-and-how-to-communicate/">Your Shipping Policy, Consumer Preferences and How to Communicate</a></h2> <div class="date-author"> <time class="updated" datetime="2023-03-06T16:41:36+00:00">March 6, 2023</time> | <a href="https://multichannelmerchant.com/author/gregzakowicz/">Greg Zakowicz</a> </div> </header> <div class="entry-summary"> <p>When we talk about an ecommerce shipping policy, free shipping may be the first thing that comes to mind, and for good reason — the majority of consumers expect it. But free shipping isn’t the only thing that matters to them. Both the cost and speed of shipping matter to shoppers. This is an opportunity brands need to leverage.</p> </div> </div> </article> <article class="post-165043 post type-post status-publish format-standard has-post-thumbnail hentry category-email category-marketing tag-brands tag-consumers tag-ecommerce tag-email-marketing tag-holiday-marketing tag-sms mcm_term-cart-abandonment mcm_term-consumer-behavior mcm_term-cost-per-acquisition mcm_term-customer-acquisition mcm_term-digital-retargeting mcm_term-sms mcm_term-transactional-messages old_category-retargeting-9 old_category-shopping-cart-9"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2022/12/sms-marketing-dude-on-phone-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="SMS marketing dude on phone feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2022/12/sms-marketing-dude-on-phone-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2022/12/sms-marketing-dude-on-phone-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2022/12/sms-marketing-dude-on-phone-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/sms-marketing-over-the-holidays-what-it-means-for-2023/">SMS Marketing Over the Holidays: What it Means for 2023</a></h2> <div class="date-author"> <time class="updated" datetime="2022-12-23T18:10:58+00:00">December 23, 2022</time> | <a href="https://multichannelmerchant.com/author/gregzakowicz/">Greg Zakowicz</a> </div> </header> <div class="entry-summary"> <p>SMS marketing shows zero signs of slowing down. Once an up-and-coming channel, it’s now a must-have for ecommerce brands. Even with the growth, there’s still plenty of opportunity to capitalize on it, especially when combined with email marketing. Here are 5 takeaways from the 2023 holidays you can apply in the New Year.</p> </div> </div> </article> <article class="post-161467 post type-post status-publish format-standard has-post-thumbnail hentry category-email category-marketing tag-conversion tag-conversion-rate-optimization tag-email tag-email-marketing tag-holiday-marketing tag-peak-holiday-season mcm_term-conversion-rates mcm_term-discounts mcm_term-email-open-rates mcm_term-open-rates mcm_term-subject-lines mcm_term-visual-content"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2019/11/christmas-email-symbol-with-santa-hat-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="email marketing holidays image feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2019/11/christmas-email-symbol-with-santa-hat-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2019/11/christmas-email-symbol-with-santa-hat-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2019/11/christmas-email-symbol-with-santa-hat-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/your-perfect-holiday-email-marketing-template/">Your Perfect Holiday Email Marketing Template</a></h2> <div class="date-author"> <time class="updated" datetime="2022-08-19T15:08:49+00:00">August 19, 2022</time> | <a href="https://multichannelmerchant.com/author/gregzakowicz/">Greg Zakowicz</a> </div> </header> <div class="entry-summary"> <p>Last year’s Black Friday/Cyber Monday period shed light on how consumers respond to different subject lines, calls-to-action, message content and discounts during the holidays. Use this information to craft emails that increase engagement and sales. Here are some sure-fire email marketing tips to boost your holiday performance.</p> </div> </div> </article> <article class="post-148212 post type-post status-publish format-standard has-post-thumbnail hentry category-email category-marketing tag-email tag-email-marketing company-apple company-facebook company-google mcm_term-email-campaigns mcm_term-sms"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2021/05/apple-vs-facebook-illustration-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="email marketing apple vs. facebook feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2021/05/apple-vs-facebook-illustration-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2021/05/apple-vs-facebook-illustration-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2021/05/apple-vs-facebook-illustration-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/email-marketing-and-the-apple-ios-14-update/">Email Marketing and the Apple iOS 14 Update</a></h2> <div class="date-author"> <time class="updated" datetime="2021-05-18T21:42:19+00:00">May 18, 2021</time> | <a href="https://multichannelmerchant.com/author/gregzakowicz/">Greg Zakowicz</a> </div> </header> <div class="entry-summary"> <p>Much to Facebook’s dismay, Apple’s planned privacy update to iOS 14 will prompt users to choose whether to allow Facebook to track their phone activity to provide personalized ads. This has left Facebook and Apple bickering like two siblings fighting over who rides in the front seat. Here are the implications for email marketing.</p> </div> </div> </article> <article class="post-140663 post type-post status-publish format-standard has-post-thumbnail hentry category-email category-marketing tag-email tag-email-marketing mcm_term-click-through-rates mcm_term-conversion-rates mcm_term-email-open-rates"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2017/09/emailmarketing850-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2017/09/emailmarketing850-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2017/09/emailmarketing850-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2017/09/emailmarketing850.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/how-covid-19-impacted-email-marketing-performance/">How COVID-19 Has Impacted Email Marketing Performance</a></h2> <div class="date-author"> <time class="updated" datetime="2020-06-29T15:36:57+00:00">June 29, 2020</time> | <a href="https://multichannelmerchant.com/author/gregzakowicz/">Greg Zakowicz</a> </div> </header> <div class="entry-summary"> <p>As the need for ecommerce grew, so too did the number of retailers stepping into email marketing for the first time, while others tried to squeeze even more out of the channel. But how did COVID-19 impact the way consumers respond to email marketing, and what can retailers learn from it? Here are some takeaways.</p> </div> </div> </article> <article class="post-138837 post type-post status-publish format-standard has-post-thumbnail hentry category-operations tag-coronavirus tag-coronavirus-effect tag-e-grocery tag-retail tag-subscription-box tag-supply-chain company-target company-walmart mcm_term-bopis-9 mcm_term-curbside-pickup mcm_term-mobile-app"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2020/04/looking-to-future-pith-helmet-boy-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="brand marketers future boy" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2020/04/looking-to-future-pith-helmet-boy-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2020/04/looking-to-future-pith-helmet-boy-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2020/04/looking-to-future-pith-helmet-boy-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/operations/8-ways-the-retail-landscape-may-change-after-coronavirus/">8 Ways the Retail Landscape May Change After Coronavirus</a></h2> <div class="date-author"> <time class="updated" datetime="2020-04-07T21:55:28+00:00">April 7, 2020</time> | <a href="https://multichannelmerchant.com/author/gregzakowicz/">Greg Zakowicz</a> </div> </header> <div class="entry-summary"> <p>The world is a different place than it was just a month ago. As companies try to maintain their business and stay afloat, many are wondering about the long-term impact of coronavirus on the retail and ecommerce industry. Here are some ways the dynamics of retail and services may be impacted in near term and in the years to come.</p> </div> </div> </article> <article class="post-138155 post type-post status-publish format-standard has-post-thumbnail hentry category-email category-marketing tag-email-marketing tag-marketing tag-marketing-campaign tag-promotions company-toms mcm_term-post-purchase-marketing mcm_term-welcome-message"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2020/03/cause-marketing-blocks-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2020/03/cause-marketing-blocks-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2020/03/cause-marketing-blocks-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2020/03/cause-marketing-blocks-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/7-ways-use-cause-marketing-email-campaigns/">7 Ways to Use Cause Marketing in Your Email Campaigns</a></h2> <div class="date-author"> <time class="updated" datetime="2020-03-06T19:25:48+00:00">March 6, 2020</time> | <a href="https://multichannelmerchant.com/author/gregzakowicz/">Greg Zakowicz</a> </div> </header> <div class="entry-summary"> <p>Retailers who use social causes as part of their brand ethos need to find ways to influence purchase decisions by integrating this messaging into their promotional channels, including email marketing. Here are 7 ways brands can incorporate cause marketing into your email marketing efforts.</p> </div> </div> </article> <article class="post-137269 post type-post status-publish format-standard has-post-thumbnail hentry category-email category-marketing tag-black-friday tag-cyber-monday tag-cyber-week tag-cyber-weekend tag-ecommerce tag-email-marketing tag-holiday-2019 tag-marketing tag-mobile-marketing tag-peak-holiday-season tag-promotions company-adobe mcm_term-gray-november mcm_term-mobile-optimization mcm_term-smartphone"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2020/01/action-plan-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2020/01/action-plan-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2020/01/action-plan-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2020/01/action-plan-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/major-holiday-season-takeaways-action-ecommerce-marketing-action-items/">2019 Holiday Season Takeaways and Ecommerce Marketing Action Items</a></h2> <div class="date-author"> <time class="updated" datetime="2020-01-27T18:22:44+00:00">January 27, 2020</time> | <a href="https://multichannelmerchant.com/author/gregzakowicz/">Greg Zakowicz</a> </div> </header> <div class="entry-summary"> <p>The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. But what made the 2019 holiday season so successful, and which trends have become the new normal? Analyzing the results does no good unless you implement the lessons learned to further your marketing program.</p> </div> </div> </article> <article class="post-136679 post type-post status-publish format-standard has-post-thumbnail hentry category-email category-marketing category-video tag-customer-engagement tag-email tag-email-marketing tag-video mcm_term-product-video mcm_term-the-unboxing-experience mcm_term-unboxing"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2019/12/video-marketing-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2019/12/video-marketing-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2019/12/video-marketing-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2019/12/video-marketing-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/use-video-email-marketing/">How to Use Video to Increase Engagement in Email Marketing</a></h2> <div class="date-author"> <time class="updated" datetime="2019-12-19T15:42:14+00:00">December 19, 2019</time> | <a href="https://multichannelmerchant.com/author/gregzakowicz/">Greg Zakowicz</a> </div> </header> <div class="entry-summary"> <p>For years, marketers have said video would be the next evolution in email marketing, but challenges have held it back. Now, 98% of email clients support video, the #1 type of content to inspire consumer research, so the time is right to bring new life to your email marketing. Here’s how to incorporate video in your email marketing program.</p> </div> </div> </article> <article class="post-135979 post type-post status-publish format-standard has-post-thumbnail hentry category-email category-marketing tag-email-marketing tag-free-shipping tag-holiday-2019 tag-holiday-marketing tag-marketing tag-peak-holiday-season tag-promotions company-pitney-bowes mcm_term-incentive-programs mcm_term-subject-lines"> <img width="300" height="159" src="https://multichannelmerchant.com/wp-content/uploads/2019/11/christmas-email-symbol-with-santa-hat-feature-300x159.jpg" class="img-fluid wp-post-image wp-post-image" alt="email marketing holidays image feature" decoding="async" loading="lazy" srcset="https://multichannelmerchant.com/wp-content/uploads/2019/11/christmas-email-symbol-with-santa-hat-feature-300x159.jpg 300w, https://multichannelmerchant.com/wp-content/uploads/2019/11/christmas-email-symbol-with-santa-hat-feature-768x407.jpg 768w, https://multichannelmerchant.com/wp-content/uploads/2019/11/christmas-email-symbol-with-santa-hat-feature.jpg 850w" sizes="(max-width: 300px) 100vw, 300px" /> <div> <header> <h2 class="entry-title"><a href="https://multichannelmerchant.com/marketing/use-free-shipping-boost-power-holiday-emails/">How to Use Free Shipping to Boost the Power of Your Holiday Emails</a></h2> <div class="date-author"> <time class="updated" datetime="2019-11-14T16:39:14+00:00">November 14, 2019</time> | <a href="https://multichannelmerchant.com/author/gregzakowicz/">Greg Zakowicz</a> </div> </header> <div class="entry-summary"> <p>People love free stuff, and that includes free shipping. Shouldn’t you use this powerful incentive to pump up the performance of your holiday emails? When preparing your holiday promotions, you’ll want to make it a staple of your strategy. Here’s how to incorporate free shipping into your email marketing strategy this holiday season.</p> </div> </div> </article> <div class="paginate-links"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://multichannelmerchant.com/author/gregzakowicz/page/2/">2</a> <a class="page-numbers" href="https://multichannelmerchant.com/author/gregzakowicz/page/3/">3</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://multichannelmerchant.com/author/gregzakowicz/page/6/">6</a> <a class="next page-numbers" href="https://multichannelmerchant.com/author/gregzakowicz/page/2/"><i class="fa fa-caret-right"></i></a></div> </main> <aside class="sidebar"> <div id="ai_ad_widget-4" class="ad top-halfpage widget widget_ai_ad_widget"> <div id="top-halfpage"> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script>googletag.cmd.push(function() { 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