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class="header-content-inner" > <h1 class="header-title font-762333 h1 font-weight-700 text-uppercase"><span>How to Do a Competitor Analysis for Digital Marketing</span></h1><div class="post-info"><div class="date-info">June 20, 2023</div><div class="category-info"><span>|</span>In <a href="https://www.madfishdigital.com/blog/category/content-marketing/" title="View all posts in Content Marketing">Content Marketing</a></div><div class="author-info"><span>|</span>By <a href="https://www.madfishdigital.com/blog/author/jasminep/">Jasmine Paul</a></div></div> </div> </div> </div><div class="header-scrolldown style-dark"><i class="fa fa-angle-down"></i></div></div> </div></div><script type="text/javascript">UNCODE.initHeader();</script><article id="post-85283" class="page-body style-light-bg post-85283 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing"> <div class="post-wrapper"> <div class="post-body"><div class="post-content un-no-sidebar-layout" style="max-width: 1200px; margin: auto;"><div class="row-container"> <div class="row row-parent style-light double-top-padding double-bottom-padding"> <p><span style="font-weight: 400;">Performing a competitive landscape analysis is one of the first steps in producing an effective digital strategy. Still, if you’re new to content audits or have never done a competitive analysis in digital marketing, it’s reasonable if you don’t know where to start. </span></p> <p><span style="font-weight: 400;">First, competitor research, or competitive analysis, is precisely what it sounds like—you’re comparing your digital marketing and sales efforts to your competition through a complete teardown. If you decide you don’t want to do this yourself, we’re here to </span><a href="https://www.madfishdigital.com/contact/"><span style="font-weight: 400;">help</span></a><span style="font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">Competitive analysis in digital marketing is one of the best ways to improve your sales and marketing. And while that claim sounds bold, let’s start with the benefits of competitor research as our first tip. </span></p> <h2><span style="font-weight: 400;">1. Understand the Advantages of Competitive Analysis in Digital Marketing</span></h2> <p><img fetchpriority="high" decoding="async" class="alignright size-full wp-image-85277" src="https://www.madfishdigital.com/wp-content/uploads/2023/06/benefits-of-competitive-analysis.jpg" alt="Competitive analysis in digital marketing is one of the best ways to improve your sales and marketing." width="351" height="351" /></p> <p><span style="font-weight: 400;">We want to acknowledge the work that goes into a complete competitor teardown may feel daunting, given how time-intensive </span><span style="font-weight: 400;">and nuanced it is, but we promise it’s worth it. </span></p> <p><span style="font-weight: 400;">The goal is to identify strengths and weaknesses to create a strategy that leverages what you learn from others to make </span><a href="https://www.madfishdigital.com/blog/data-driven-storytelling/"><span style="font-weight: 400;">data-driven content improvements</span></a><span style="font-weight: 400;">. Every website needs one to stay innovative and to reach new customers.</span></p> <h3><span style="font-weight: 400;">The Benefits of Competitive Analysis in Digital Marketing</span></h3> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Improved understanding of your market</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Exposes strengths and weaknesses between you and your competitors</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Provides a competitive edge against rival businesses </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Enhances your knowledge of your audience and the buyer’s journey</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Surfaces market gaps and opportunities </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sweetens your sales and marketing efforts</span></li> </ul> <h2><span style="font-weight: 400;">2. Find the Right Competitors</span></h2> <p><span style="font-weight: 400;">For many, knowing where to start is the most challenging part of a digital marketing competitive analysis. Unfortunately, some make the mistake of comparing a smaller brand with giants like </span><a href="https://www.madfishdigital.com/blog/outdoor-brands-doing-digital-right/"><span style="font-weight: 400;">Patagonia</span></a><span style="font-weight: 400;"> or others. </span></p> <p><span style="font-weight: 400;">Remember, a </span><a href="https://www.madfishdigital.com/blog/8-key-elements-of-a-content-marketing-strategy-plus-trends-for-2023/"><span style="font-weight: 400;">content audit</span></a><span style="font-weight: 400;"> or assessing the competitive landscape aims to find organizations comparable with yours. While you can use more prominent brands for inspiration, starting with 3-5 equal-sized businesses or those slightly above or below in sales or audience size is best. </span></p> <p><span style="font-weight: 400;">So, how do you know who to pick? Answer some or all of the following questions to find comparable brands. </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Is this brand in my industry? </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Do they sell similar products or services? </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Does this brand overlap with my audience? </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How do they compare to the size of my business? </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Are they using similar sales channels? </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Is this business a direct competitor? </span></li> </ul> <p><span style="font-weight: 400;">Keep in mind that those are just a few questions we ask ourselves when executing a digital marketing competitor analysis before kicking off our strategies. Regardless, answering those questions usually sets a solid foundation for understanding which businesses to target. </span></p> <h2><span style="font-weight: 400;">3. Cozy Up to the Competition </span></h2> <p><span style="font-weight: 400;">There isn’t an easy way to analyze the competitive landscape without putting in the work. For example, at our digital agency in Portland, we evaluate our clients’ top competitors and leverage findings to provide the </span><a href="https://www.madfishdigital.com/our-work/"><span style="font-weight: 400;">best results</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">And while this is time-consuming and requires specific skills, this research allows us to deliver a complete competitive analysis that provides a thorough understanding of competitors and </span><a href="https://www.madfishdigital.com/blog/customer-journey-maps-for-digital-marketers/"><span style="font-weight: 400;">the customer journey</span></a><span style="font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">Taking your time is essential to understanding the landscape. So take notes—lots of notes—of the pros and cons found during your digital marketing competitive analysis by evaluating the following areas: </span></p> <p><b>Website: </b><span style="font-weight: 400;">Consider usability, site makeup, content, tone of voice, site speed, and imagery when evaluating a rival site. </span></p> <p><b>Social profiles: </b><span style="font-weight: 400;">Explore your competitors’ social profiles to see what they’re doing well to surface areas of improvement. This includes all major social platforms like TikTok, YouTube, Twitter, Facebook, Instagram, etc. </span></p> <p><b>Email marketing: </b><span style="font-weight: 400;">Subscribe to competitor email newsletters to learn about promotional strategies, voice, and design—even if you’re not using this channel yet. </span></p> <p><b>Audience:</b><span style="font-weight: 400;"> Consider audience overlap and understand where to meet new buyers in their journey. </span></p> <p><b>SEO: </b><span style="font-weight: 400;">Evaluate your competitors’ keyword choices and backlinks to identify gaps and opportunities.</span></p> <h2><span style="font-weight: 400;">4. Leverage Tools</span></h2> <p><span style="font-weight: 400;"><img decoding="async" class="alignright size-full wp-image-85279" src="https://www.madfishdigital.com/wp-content/uploads/2023/06/website-comps-keywors-research-tools.jpg" alt="Tools for website comps and keyword research include Ahrefs, SemRush, Moz, and Keywords Everywhere." width="351" height="351" />The right competitive research tools are crucial for gathering </span><a href="https://www.madfishdigital.com/blog/revamp-your-marketing-plan/"><span style="font-weight: 400;">comprehensive data</span></a><span style="font-weight: 400;"> and insights about your competitors. It also allows you to make informed strategic decisions by taking much of the guesswork out of who to analyze and how other companies perform in comparison to your brand. </span></p> <p><span style="font-weight: 400;">And while tech tools tend to be cost-prohibitive for some, the ones we use in our </span><a href="https://www.madfishdigital.com/services/content-marketing/"><span style="font-weight: 400;">content strategies</span></a><span style="font-weight: 400;"> allow us to know what we need to do to stay ahead of the market. Let’s break those down by type. </span></p> <h3><span style="font-weight: 400;">Tools for Website Comps and Keyword Research: </span></h3> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ahrefs</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">SEM Rush</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Moz</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Keywords Everywhere</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Our proprietary software (shhhhh…)</span></li> </ul> <p><span style="font-weight: 400;">While we can’t spill all of our industry secrets, and there are certainly more tools than the ones we listed, Mad Fish Digital considers these essential to developing a robust marketing strategy.</span></p> <h2><span style="font-weight: 400;">5. Remember, You Don’t Have to Do it Alone </span></h2> <p><span style="font-weight: 400;">We’ll be blunt—competitive research in digital marketing isn’t easy. It’s a significant time investment and requires access to various tools. It also demands a particular skill set that requires </span><a href="https://www.madfishdigital.com/about/team/"><span style="font-weight: 400;">talented researchers</span></a><span style="font-weight: 400;"> and a high understanding of data analysis. </span></p> <p><span style="font-weight: 400;">Empowering businesses to gain invaluable insights and discover strategic advantages is at the heart of what we do. If you need additional help from an </span><a href="https://www.madfishdigital.com/our-work/"><span style="font-weight: 400;">experienced Portland digital agency</span></a><span style="font-weight: 400;">, we’re ready when you are.</span></p> <p><span style="font-weight: 400;">Mad Fish Digital offers complete </span><a href="https://www.madfishdigital.com/services/content-marketing/"><span style="font-weight: 400;">content marketing strategies</span></a><span style="font-weight: 400;"> and à la carte competitive audits individualized to any business. To start the conversation, simply share a few details about your needs by </span><a href="https://www.madfishdigital.com/contact/"><span style="font-weight: 400;">contacting us</span></a><span style="font-weight: 400;">, and we’ll follow up ASAP. </span></p> <div class="post-tag-share-container flex-left"></div> </div> </div></div><div class="post-footer post-footer-light row-container"><div class="row-container"> <div class="row row-parent style-light no-top-padding double-bottom-padding" style="max-width: 1200px; margin: auto;"> <div class="post-share"> <div class="detail-container margin-auto"> <div class="share-button share-buttons share-inline only-icon"></div> </div> </div> </div> </div></div></div> </div> </article> <script nitro-exclude> var heartbeatData = new FormData(); heartbeatData.append('nitroHeartbeat', '1'); fetch(location.href, {method: 'POST', body: heartbeatData, credentials: 'omit'}); </script> <script nitro-exclude> document.cookie = 'nitroCachedPage=' + (!window.NITROPACK_STATE ? 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aria-labelledby="cliSettingsPopup" aria-hidden="true"> <div class="cli-modal-dialog" role="document"> <div class="cli-modal-content cli-bar-popup"> <button type="button" class="cli-modal-close" id="cliModalClose"> <svg class="" viewBox="0 0 24 24"><path d="M19 6.41l-1.41-1.41-5.59 5.59-5.59-5.59-1.41 1.41 5.59 5.59-5.59 5.59 1.41 1.41 5.59-5.59 5.59 5.59 1.41-1.41-5.59-5.59z"></path><path d="M0 0h24v24h-24z" fill="none"></path></svg> <span class="wt-cli-sr-only">Close</span> </button> <div class="cli-modal-body"> <div class="cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-privacy-overview"> <h4>Privacy Overview</h4> <div class="cli-privacy-content"> <div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.</div> </div> <a class="cli-privacy-readmore" aria-label="Show more" role="button" data-readmore-text="Show more" data-readless-text="Show less"></a> </div> </div> <div class="cli-col-12 cli-align-items-stretch cli-px-0 cli-tab-section-container"> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab"> Necessary </a> <div class="wt-cli-necessary-checkbox"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" data-id="checkbox-necessary" checked="checked" /> <label class="form-check-label" for="wt-cli-checkbox-necessary">Necessary</label> </div> <span class="cli-necessary-caption">Always Enabled</span> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="necessary"> <div class="wt-cli-cookie-description"> Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">JSESSIONID</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">PHPSESSID</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">uncode_privacy[consent_types]</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by Uncode WordPress theme and is used to manage privacy settings on the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab"> Functional </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-functional" class="cli-user-preference-checkbox" data-id="checkbox-functional" /> <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Functional</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="functional"> <div class="wt-cli-cookie-description"> Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">language</td><td class="cookielawinfo-column-3"></td><td class="cookielawinfo-column-4">This cookie is used to store the language preference of the user.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab"> Performance </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-performance" class="cli-user-preference-checkbox" data-id="checkbox-performance" /> <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Performance</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="performance"> <div class="wt-cli-cookie-description"> Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab"> Analytics </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-analytics" class="cli-user-preference-checkbox" data-id="checkbox-analytics" /> <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Analytics</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="analytics"> <div class="wt-cli-cookie-description"> Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_2LFNMM4F5L</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_2WQSZX8GHS</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjFirstSeen</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjIncludedInPageviewSample</td><td class="cookielawinfo-column-3">2 minutes</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjTLDTest</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">demdex</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set under the domain demdex.net and is used by Adobe Audience Manager to help identify a unique visitor across domains.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab"> Advertisement </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-advertisement" class="cli-user-preference-checkbox" data-id="checkbox-advertisement" /> <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Advertisement</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="advertisement"> <div class="wt-cli-cookie-description"> Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cc_aud</td><td class="cookielawinfo-column-3">8 months 26 days</td><td class="cookielawinfo-column-4">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cc_cc</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cc_dc</td><td class="cookielawinfo-column-3">8 months 26 days</td><td class="cookielawinfo-column-4">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cc_id</td><td class="cookielawinfo-column-3">8 months 26 days</td><td class="cookielawinfo-column-4">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">dpm</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">The cookie is set by demdex.net. This cookie assigns a unique ID to each visiting user that allows third-party advertisers target that users with relevant ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">1 year 24 days</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mautic_device_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic.This cookie is used for identifying visitor across visits and devices. Mautic cookies are used for supporting marketing activities.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mautic_referer_id</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic. This cookie is used for marketing purposes. It heps in tracking people submitting forms.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mtc_id</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic.This cookie is used for setting unique ID for visitor, to track visitor across multiple websites inorder to serve them with relevant advertisements. Mautic cookies are used for supporting marketing activities.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mtc_sid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic.This cookie is used for setting unique ID for visitor, to track visitor across multiple websites inorder to serve them with relevant advertisements. Mautic cookies are used for supporting marketing activities.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">NID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">This cookie is used to a profile based on user's interest and display personalized ads to the users.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">personalization_id</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is set by twitter.com. It is used integrate the sharing features of this social media. It also stores information about how the user uses the website for tracking and targeting.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ssi</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by Sitescout.This cookie is used for marketing and advertising. The cookie stores a unique ID used for identifying the return users device and to provide them with relevant ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">TapAd_3WAY_SYNCS</td><td class="cookielawinfo-column-3">2 months</td><td class="cookielawinfo-column-4">This cookie is set by the provider Tapad. This cookie is used for data synchronization with advertising networks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">TapAd_DID</td><td class="cookielawinfo-column-3">2 months</td><td class="cookielawinfo-column-4">The cookie is set by tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">TapAd_TS</td><td class="cookielawinfo-column-3">2 months</td><td class="cookielawinfo-column-4">The cookie is set by Tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="others" data-toggle="cli-toggle-tab"> Others </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-others" class="cli-user-preference-checkbox" data-id="checkbox-others" /> <label for="wt-cli-checkbox-others" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Others</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="others"> <div class="wt-cli-cookie-description"> Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dc_gtm_UA-404265-16</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ssuma</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_upcity_production_session</td><td class="cookielawinfo-column-3"></td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">1a5cf0287e9f17d9c74992864ae78803</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">3u9bdh7jkg376hav2mmd7zi</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CONSENT</td><td class="cookielawinfo-column-3">16 years 5 months 24 days 8 hours</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">li_gc</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mautic_session_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic. This cookie is used for tracking people submitting forms.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pkuwqmio22rvzoagxg6hjzn</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">UserMatchHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr></tbody></table> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-footer"> <div class="wt-cli-element cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-tab-footer wt-cli-privacy-overview-actions"> <a id="wt-cli-privacy-save-btn" role="button" tabindex="0" data-cli-action="accept" class="wt-cli-privacy-btn cli_setting_save_button wt-cli-privacy-accept-btn cli-btn">SAVE & ACCEPT</a> </div> <div class="wt-cli-ckyes-footer-section"> <div class="wt-cli-ckyes-brand-logo">Powered by <a href="https://www.cookieyes.com/"><img src="https://www.madfishdigital.com/wp-content/plugins/cookie-law-info/legacy/public/images/logo-cookieyes.svg" alt="CookieYes Logo"></a></div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-backdrop cli-fade cli-settings-overlay"></div> <div class="cli-modal-backdrop cli-fade cli-popupbar-overlay"></div>  <script type="text/javascript" alt='evo_map_styles'> /*<![CDATA[*/ var gmapstyles = 'default'; 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WordPress ships with current jQuery versions. But if you are seeing this message, it's likely that another plugin is including an earlier version.","resultTemplate":"<ul id=\"dwls_search_results\" class=\"search_results dwls_search_results\">\n<input type=\"hidden\" name=\"query\" value=\"<%- resultsSearchTerm %>\" \/>\n<% _.each(searchResults, function(searchResult, index, list) { %>\n <%\n \/\/ Thumbnails\n if(DavesWordPressLiveSearchConfig.showThumbs == \"true\" && searchResult.attachment_thumbnail) {\n liClass = \"post_with_thumb\";\n }\n else {\n liClass = \"\";\n }\n %>\n <li class=\"post-<%= searchResult.ID %> daves-wordpress-live-search_result <%- liClass %>\">\n\n <a href=\"<%= searchResult.permalink %>\" class=\"daves-wordpress-live-search_title\">\n <% if(DavesWordPressLiveSearchConfig.displayPostCategory == \"true\" && searchResult.post_category !== undefined) { %>\n <span class=\"search-category\"><%= searchResult.post_category %><\/span>\n <% } %><span class=\"search-title\"><%= searchResult.post_title %><\/span><\/a>\n\n <% if(searchResult.post_price !== undefined) { %>\n <p class=\"price\"><%- searchResult.post_price %><\/p>\n <% } %>\n\n <% if(DavesWordPressLiveSearchConfig.showExcerpt == \"true\" && searchResult.post_excerpt) { %>\n <%= searchResult.post_excerpt %>\n <% } %>\n\n <% if(e.displayPostMeta) { %>\n <p class=\"meta clearfix daves-wordpress-live-search_author\" id=\"daves-wordpress-live-search_author\">Posted by <%- searchResult.post_author_nicename %><\/p><p id=\"daves-wordpress-live-search_date\" class=\"meta clearfix daves-wordpress-live-search_date\"><%- searchResult.post_date %><\/p>\n <% } %>\n <div class=\"clearfix\"><\/div><\/li>\n<% }); %>\n\n<% if(searchResults[0].show_more !== undefined && searchResults[0].show_more && DavesWordPressLiveSearchConfig.showMoreResultsLink == \"true\") { %>\n <div class=\"clearfix search_footer\"><a href=\"<%= DavesWordPressLiveSearchConfig.blogURL %>\/?s=<%- resultsSearchTerm %>\"><%- DavesWordPressLiveSearchConfig.viewMoreText %><\/a><\/div>\n<% } %>\n\n<\/ul>"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/uncode-daves-wordpress-live-search/js/daves-wordpress-live-search.js?ver=6.7.1" id="daves-wordpress-live-search-js"></script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-includes/js/dist/hooks.min.js?ver=4d63a3d491d11ffd8ac6" id="wp-hooks-js"></script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script type="text/javascript" id="wp-i18n-js-after"> /* <![CDATA[ */ wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); /* ]]> */ </script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=6.0.1" id="swv-js"></script> <script type="text/javascript" id="contact-form-7-js-before"> /* <![CDATA[ */ var wpcf7 = { "api": { "root": "https:\/\/www.madfishdigital.com\/wp-json\/", "namespace": "contact-form-7\/v1" }, "cached": 1 }; /* ]]> */ </script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/contact-form-7/includes/js/index.js?ver=6.0.1" id="contact-form-7-js"></script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/uncode-privacy/assets/js/js-cookie.min.js?ver=2.2.0" id="js-cookie-js"></script> <script type="text/javascript" id="uncode-privacy-js-extra"> /* <![CDATA[ */ var Uncode_Privacy_Parameters = {"accent_color":"#375872","ajax_url":"https:\/\/www.madfishdigital.com\/wp-admin\/admin-ajax.php","nonce_uncode_privacy_session":"e2622d8f1c","enable_debug":"","logs_enabled":"no"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/uncode-privacy/assets/js/uncode-privacy-public.min.js?ver=2.2.4" id="uncode-privacy-js"></script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/duracelltomi-google-tag-manager/dist/js/gtm4wp-form-move-tracker.js?ver=1.20.3" id="gtm4wp-form-move-tracker-js"></script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/themes/uncode/library/js/plugins.min.js" id="uncode-plugins-js"></script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/themes/uncode/library/js/app.min.js" id="uncode-app-js"></script> <script></script> <script type="text/javascript" id="wpsp-script-frontend"></script> </body> </html>