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class="header-content-inner" > <h1 class="header-title font-762333 h1 font-weight-700 text-uppercase"><span>Why Customer Journey Maps are Important for Digital Marketers</span></h1><div class="post-info"><div class="date-info">March 28, 2023</div><div class="category-info"><span>|</span>In <a href="https://www.madfishdigital.com/blog/category/content-marketing/" title="View all posts in Content Marketing">Content Marketing</a></div><div class="author-info"><span>|</span>By <a href="https://www.madfishdigital.com/blog/author/jasminep/">Jasmine Paul</a></div></div> </div> </div> </div><div class="header-scrolldown style-dark"><i class="fa fa-angle-down"></i></div></div> </div></div><script type="text/javascript">UNCODE.initHeader();</script><article id="post-85119" class="page-body style-light-bg post-85119 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing"> <div class="post-wrapper"> <div class="post-body"><div class="post-content un-no-sidebar-layout" style="max-width: 1200px; margin: auto;"><div class="row-container"> <div class="row row-parent style-light double-top-padding double-bottom-padding"> <p><span style="font-weight: 400;">A survey conducted by Salesforce demonstrated</span> <a href="https://www.salesforce.com/resources/articles/customer-expectations/" target="_blank" rel="noopener noreferrer"><span style="font-weight: 400;">66% of consumers</span></a> <span style="font-weight: 400;">expect companies to understand and anticipate their needs and expectations. Furthermore, 82% of consumers expect companies to accommodate their preferences. Companies with an understanding of their customer journey are more prepared to adjust their marketing strategy and meet expectations.</span></p> <p><span style="font-weight: 400;">Understanding the customer journey enables digital marketers to deliver a personalized experience and anticipate pain points and objection for potential customers. Using a customer journey map, marketers can deliver a high-touch experience that can mean the difference between a customer choosing your company over your competitors. </span></p> <h2><span style="font-weight: 400;">What is a Customer Journey Map?</span></h2> <p><span style="font-weight: 400;">A </span><a href="https://www.madfishdigital.com/blog/the-why-and-how-of-customer-journey-mapping/"><span style="font-weight: 400;">customer journey map</span></a><span style="font-weight: 400;"> is a visualization of a customer’s experience from the brand awareness to the conversion stage. Starting with how they first hear about your company to purchasing your offer, this map shows how people interact with your business, when they experience doubt or hesitation, and highlights opportunities for solutions that ease their pain points throughout the journey.</span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;">In each stage of client interaction, the map may include customer goals, pain points, touch points, and contextual information gathered during the research phase. </span></p> <h3><span style="font-weight: 400;"><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-85118" src="https://www.madfishdigital.com/wp-content/uploads/2023/03/why-is-customer-journey-map-important.jpg" alt="A customer journey map is a visualization of a customer’s experience from the brand awareness to the conversion stage." width="901" height="421" /><br /> Why is a Customer Journey Map Important for Digital Marketers?</span></h3> <p><span style="font-weight: 400;">A customer journey map is crucial to visualize various touch points (</span><span style="font-weight: 400;">types of interaction or points of contact between a potential customer and your company</span><span style="font-weight: 400;">) and opportunities for improvement. The map may also be used as a tool across internal departments to create a shared understanding of the customer journey. </span></p> <p><span style="font-weight: 400;">A customer journey map can have massive benefits for the customer experience, including:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>A better understanding of your customers. </b><span style="font-weight: 400;">Identifying customer needs and goals based on </span><a href="https://www.madfishdigital.com/blog/the-importance-of-creating-personas-for-content-marketing/"><span style="font-weight: 400;">buyer personas</span></a><span style="font-weight: 400;"> can help pinpoint where they may be experiencing pain points throughout the buying process.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Improve customer experience.</b><span style="font-weight: 400;"> Creating solutions for anticipated painpoints can showcase your company’s ability to adapt and accommodate their needs as they consider your company.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Improve marketing strategies. </b><span style="font-weight: 400;">Customer journey maps enable you to keep your marketing strategies up to date and reveal opportunities for innovation of existing touch points.</span></li> </ul> <p><span style="font-weight: 400;">Creating a customer journey map helps you understand your customer’s mindset and challenges when considering your company. Your map’s value mainly depends on the quality of data gathered during the research phase.</span></p> <h3><span style="font-weight: 400;">When to Use a Customer Journey Map</span></h3> <p><span style="font-weight: 400;">It’s best to create a customer journey map when creating or updating your marketing strategy. </span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;">This map is a tool that will help you assess pain points as a customer. The visualization helps marketing teams identify opportunities to create solutions for those identified pain points. </span></p> <p><span style="font-weight: 400;">Example customer pain points include:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Delayed customer service</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lack of product knowledge</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Complicated buying process</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Confusion about pricing</span></li> </ul> <p><span style="font-weight: 400;">Solutions may be in the form of an informational webinar that provides clarity about your product, a well-timed email from a customer experience specialist, or a video with a product demonstration. </span></p> <p><span style="font-weight: 400;">The customer journey map may also be used by your development and design teams as a guide to ensure that the offer aligns with customer expectations.</span></p> <h2><span style="font-weight: 400;">How to Create a Customer Journey Map</span></h2> <p><a href="https://www.madfishdigital.com/blog/the-why-and-how-of-customer-journey-mapping/"><span style="font-weight: 400;">Creating a customer journey map </span></a><span style="font-weight: 400;">doesn’t need to be a daunting task, but it is an all-hands on deck project. To be a practical resource, plan to designate enough time to fully execute the research phase. This is an opportunity to solicit input from all customer-facing departments.</span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;">Here are some tips to help you create an accurate customer journey map. The more precise your map is, the better your customer experience will be.</span></p> <h3><span style="font-weight: 400;">Do Your Research</span></h3> <p><span style="font-weight: 400;">To create a customer journey map, it’s crucial to have an understanding of your buyer personas. There are various research methods to help you, including the following:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Consult with teams that interact with customers. </b><span style="font-weight: 400;">What frustrations are customers experiencing? What are their most common problems and questions?</span></li> <li style="font-weight: 400;" aria-level="1"><b>Analyze user behavior on your website. </b><span style="font-weight: 400;">Is the bounce rate higher than average? How long are people staying on the website? Are they scrolling to the bottom of the page?</span></li> <li style="font-weight: 400;" aria-level="1"><b>Collect customer feedback.</b><span style="font-weight: 400;"> Send out surveys via email or conduct personal in-dept interviews with current or former customers.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Review your current touch points.</b><span style="font-weight: 400;"> Do your touch points answer common customer questions? Are you creating marketing assets that reflect the pain points? </span></li> </ul> <p><span style="font-weight: 400;">Ultimately, your goal is to determine how much you can understand your customer’s pain points and identify opportunities to resolve them. Pay close attention to their pain points, goals, and other information you can use to complete your customer journey map.</span></p> <h3><span style="font-weight: 400;"><img decoding="async" class="aligncenter size-full wp-image-85116" src="https://www.madfishdigital.com/wp-content/uploads/2023/03/goal-of-customer-journey-mapping.jpg" alt="The goal of a customer journey may is to determine how much you can understand your customer’s pain points and identify opportunities to resolve them." width="901" height="381" /><br /> Define Customer Touch Points</span></h3> <p><span style="font-weight: 400;">The type of data gathered from your research drives the precision of your customer journey map. Customer touch points are crucial to filling in your customer journey map. </span></p> <p><span style="font-weight: 400;">Digital marketing touch points may include: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Company website</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Paid advertising</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Product demonstration videos</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Educational Webinars</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Blog posts</span></li> </ul> <p><span style="font-weight: 400;">As you conduct research, you’ll start identifying touch points relevant to each stage of your overall </span><a href="https://www.madfishdigital.com/blog/the-why-and-how-of-customer-journey-mapping/"><span style="font-weight: 400;">marketing funnel</span></a><span style="font-weight: 400;">: awareness, consideration, and conversion.</span></p> <p><span style="font-weight: 400;">Once you’ve defined touch points that are accurately associated with your business, you can start planning your customer journey map.</span></p> <h3><span style="font-weight: 400;">Create Your Customer Journey Map</span></h3> <p><span style="font-weight: 400;">How to start designing your customer journey map:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Create a plan to conduct in-depth research with customer-facing teams and current customers.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Identify customer pain points throughout the journey. What are the challenges and questions in the awareness, consideration, and conversion phases?</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Note your current touchpoints and when they occur in the journey. Do they align with current pain points and answer customer questions?</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Identify the gaps in your customer journey. Are all the pain points being addressed? Where is there an opportunity to provide additional support to potential customers?</span></li> </ul> <p><span style="font-weight: 400;">For each stage of the journey, include digital touch points, user actions and behaviors, questions, and pain points. Use color and images to visualize the data at a glance better.</span></p> <h2><span style="font-weight: 400;"><img decoding="async" class="alignnone wp-image-86650 size-large" src="https://www.madfishdigital.com/wp-content/uploads/2023/03/Customer-Journey-Map-BlogExampleEdit-1024x683.png" alt="An example of a customer journey map." width="840" height="560" /><br /> Work with a Digital Marketing Agency to Create a Customer Journey Map</span></h2> <p><span style="font-weight: 400;">In a modern world where big companies such as Google and Apple are putting a renewed focus on the user experience, smaller businesses must follow their example. To create a fantastic user experience, you must have a customer journey map.</span></p> <p><span style="font-weight: 400;">However, creating a great customer journey map takes time and effort. If you don’t have the time, energy, or resources to do it in-house, consider working with a </span><a href="https://www.madfishdigital.com/"><span style="font-weight: 400;">digital marketing </span><span style="font-weight: 400;">agency</span></a><span style="font-weight: 400;"> like Mad Fish Digital.</span></p> <p><span style="font-weight: 400;">We’ll help you create a customer journey map that improves the customer experience and helps convert leads with more ease. 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Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.</div> </div> <a class="cli-privacy-readmore" aria-label="Show more" role="button" data-readmore-text="Show more" data-readless-text="Show less"></a> </div> </div> <div class="cli-col-12 cli-align-items-stretch cli-px-0 cli-tab-section-container"> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab"> Necessary </a> <div class="wt-cli-necessary-checkbox"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" data-id="checkbox-necessary" checked="checked" /> <label class="form-check-label" for="wt-cli-checkbox-necessary">Necessary</label> </div> <span class="cli-necessary-caption">Always Enabled</span> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="necessary"> <div class="wt-cli-cookie-description"> Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">JSESSIONID</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">PHPSESSID</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">uncode_privacy[consent_types]</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by Uncode WordPress theme and is used to manage privacy settings on the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab"> Functional </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-functional" class="cli-user-preference-checkbox" data-id="checkbox-functional" /> <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Functional</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="functional"> <div class="wt-cli-cookie-description"> Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">language</td><td class="cookielawinfo-column-3"></td><td class="cookielawinfo-column-4">This cookie is used to store the language preference of the user.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab"> Performance </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-performance" class="cli-user-preference-checkbox" data-id="checkbox-performance" /> <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Performance</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="performance"> <div class="wt-cli-cookie-description"> Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab"> Analytics </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-analytics" class="cli-user-preference-checkbox" data-id="checkbox-analytics" /> <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Analytics</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="analytics"> <div class="wt-cli-cookie-description"> Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_2LFNMM4F5L</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_2WQSZX8GHS</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjFirstSeen</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjIncludedInPageviewSample</td><td class="cookielawinfo-column-3">2 minutes</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjTLDTest</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">demdex</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set under the domain demdex.net and is used by Adobe Audience Manager to help identify a unique visitor across domains.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab"> Advertisement </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-advertisement" class="cli-user-preference-checkbox" data-id="checkbox-advertisement" /> <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Advertisement</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="advertisement"> <div class="wt-cli-cookie-description"> Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cc_aud</td><td class="cookielawinfo-column-3">8 months 26 days</td><td class="cookielawinfo-column-4">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cc_cc</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cc_dc</td><td class="cookielawinfo-column-3">8 months 26 days</td><td class="cookielawinfo-column-4">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cc_id</td><td class="cookielawinfo-column-3">8 months 26 days</td><td class="cookielawinfo-column-4">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">dpm</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">The cookie is set by demdex.net. This cookie assigns a unique ID to each visiting user that allows third-party advertisers target that users with relevant ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">1 year 24 days</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mautic_device_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic.This cookie is used for identifying visitor across visits and devices. Mautic cookies are used for supporting marketing activities.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mautic_referer_id</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic. This cookie is used for marketing purposes. It heps in tracking people submitting forms.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mtc_id</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic.This cookie is used for setting unique ID for visitor, to track visitor across multiple websites inorder to serve them with relevant advertisements. Mautic cookies are used for supporting marketing activities.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mtc_sid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic.This cookie is used for setting unique ID for visitor, to track visitor across multiple websites inorder to serve them with relevant advertisements. Mautic cookies are used for supporting marketing activities.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">NID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">This cookie is used to a profile based on user's interest and display personalized ads to the users.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">personalization_id</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is set by twitter.com. It is used integrate the sharing features of this social media. It also stores information about how the user uses the website for tracking and targeting.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ssi</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by Sitescout.This cookie is used for marketing and advertising. The cookie stores a unique ID used for identifying the return users device and to provide them with relevant ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">TapAd_3WAY_SYNCS</td><td class="cookielawinfo-column-3">2 months</td><td class="cookielawinfo-column-4">This cookie is set by the provider Tapad. This cookie is used for data synchronization with advertising networks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">TapAd_DID</td><td class="cookielawinfo-column-3">2 months</td><td class="cookielawinfo-column-4">The cookie is set by tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">TapAd_TS</td><td class="cookielawinfo-column-3">2 months</td><td class="cookielawinfo-column-4">The cookie is set by Tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="others" data-toggle="cli-toggle-tab"> Others </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-others" class="cli-user-preference-checkbox" data-id="checkbox-others" /> <label for="wt-cli-checkbox-others" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Others</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="others"> <div class="wt-cli-cookie-description"> Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dc_gtm_UA-404265-16</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ssuma</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_upcity_production_session</td><td class="cookielawinfo-column-3"></td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">1a5cf0287e9f17d9c74992864ae78803</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">3u9bdh7jkg376hav2mmd7zi</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CONSENT</td><td class="cookielawinfo-column-3">16 years 5 months 24 days 8 hours</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">li_gc</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mautic_session_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic. This cookie is used for tracking people submitting forms.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pkuwqmio22rvzoagxg6hjzn</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">UserMatchHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr></tbody></table> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-footer"> <div class="wt-cli-element cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-tab-footer wt-cli-privacy-overview-actions"> <a id="wt-cli-privacy-save-btn" role="button" tabindex="0" data-cli-action="accept" class="wt-cli-privacy-btn cli_setting_save_button wt-cli-privacy-accept-btn cli-btn">SAVE & ACCEPT</a> </div> <div class="wt-cli-ckyes-footer-section"> <div class="wt-cli-ckyes-brand-logo">Powered by <a href="https://www.cookieyes.com/"><img src="https://www.madfishdigital.com/wp-content/plugins/cookie-law-info/legacy/public/images/logo-cookieyes.svg" alt="CookieYes Logo"></a></div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-backdrop cli-fade cli-settings-overlay"></div> <div class="cli-modal-backdrop cli-fade cli-popupbar-overlay"></div>  <script type="text/javascript" alt='evo_map_styles'> /*<![CDATA[*/ var gmapstyles = 'default'; 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But if you are seeing this message, it's likely that another plugin is including an earlier version.","resultTemplate":"<ul id=\"dwls_search_results\" class=\"search_results dwls_search_results\">\n<input type=\"hidden\" name=\"query\" value=\"<%- resultsSearchTerm %>\" \/>\n<% _.each(searchResults, function(searchResult, index, list) { %>\n <%\n \/\/ Thumbnails\n if(DavesWordPressLiveSearchConfig.showThumbs == \"true\" && searchResult.attachment_thumbnail) {\n liClass = \"post_with_thumb\";\n }\n else {\n liClass = \"\";\n }\n %>\n <li class=\"post-<%= searchResult.ID %> daves-wordpress-live-search_result <%- liClass %>\">\n\n <a href=\"<%= searchResult.permalink %>\" class=\"daves-wordpress-live-search_title\">\n <% if(DavesWordPressLiveSearchConfig.displayPostCategory == \"true\" && searchResult.post_category !== undefined) { %>\n <span class=\"search-category\"><%= searchResult.post_category %><\/span>\n <% } %><span class=\"search-title\"><%= searchResult.post_title %><\/span><\/a>\n\n <% if(searchResult.post_price !== undefined) { %>\n <p class=\"price\"><%- searchResult.post_price %><\/p>\n <% } %>\n\n <% if(DavesWordPressLiveSearchConfig.showExcerpt == \"true\" && searchResult.post_excerpt) { %>\n <%= searchResult.post_excerpt %>\n <% } %>\n\n <% if(e.displayPostMeta) { %>\n <p class=\"meta clearfix daves-wordpress-live-search_author\" id=\"daves-wordpress-live-search_author\">Posted by <%- searchResult.post_author_nicename %><\/p><p id=\"daves-wordpress-live-search_date\" class=\"meta clearfix daves-wordpress-live-search_date\"><%- searchResult.post_date %><\/p>\n <% } %>\n <div class=\"clearfix\"><\/div><\/li>\n<% }); %>\n\n<% if(searchResults[0].show_more !== undefined && searchResults[0].show_more && DavesWordPressLiveSearchConfig.showMoreResultsLink == \"true\") { %>\n <div class=\"clearfix search_footer\"><a href=\"<%= DavesWordPressLiveSearchConfig.blogURL %>\/?s=<%- resultsSearchTerm %>\"><%- DavesWordPressLiveSearchConfig.viewMoreText %><\/a><\/div>\n<% } %>\n\n<\/ul>"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/uncode-daves-wordpress-live-search/js/daves-wordpress-live-search.js?ver=6.7.1" id="daves-wordpress-live-search-js"></script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-includes/js/dist/hooks.min.js?ver=4d63a3d491d11ffd8ac6" id="wp-hooks-js"></script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script type="text/javascript" id="wp-i18n-js-after"> /* <![CDATA[ */ wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); /* ]]> */ </script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=6.0.1" id="swv-js"></script> <script type="text/javascript" id="contact-form-7-js-before"> /* <![CDATA[ */ var wpcf7 = { "api": { "root": "https:\/\/www.madfishdigital.com\/wp-json\/", "namespace": "contact-form-7\/v1" }, "cached": 1 }; /* ]]> */ </script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/contact-form-7/includes/js/index.js?ver=6.0.1" id="contact-form-7-js"></script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/uncode-privacy/assets/js/js-cookie.min.js?ver=2.2.0" id="js-cookie-js"></script> <script type="text/javascript" id="uncode-privacy-js-extra"> /* <![CDATA[ */ var Uncode_Privacy_Parameters = {"accent_color":"#375872","ajax_url":"https:\/\/www.madfishdigital.com\/wp-admin\/admin-ajax.php","nonce_uncode_privacy_session":"e2622d8f1c","enable_debug":"","logs_enabled":"no"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/uncode-privacy/assets/js/uncode-privacy-public.min.js?ver=2.2.4" id="uncode-privacy-js"></script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/duracelltomi-google-tag-manager/dist/js/gtm4wp-form-move-tracker.js?ver=1.20.3" id="gtm4wp-form-move-tracker-js"></script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/themes/uncode/library/js/plugins.min.js" id="uncode-plugins-js"></script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/themes/uncode/library/js/app.min.js" id="uncode-app-js"></script> <script></script> <script type="text/javascript" id="wpsp-script-frontend"></script> </body> </html>