Initial read of DOJ’s Google case negative for Apple, says Barclays

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tag = "stocks,"; editor = "tipranks"; ticker = "googl,goog,aapl"; //]]> var newsMetaData = { authors: "tipranks", tag: "stocks,", editor: "tipranks", ticker: "googl,goog,aapl", datePublished: "2024-11-26", syndicated: true }; </script> <div class="source-and-publishdate-container"> <div class="col-xs-8 no-padding-left"> <div class="news-post-source">TipRanks</div> <span class="icon-set icon-small-clock"></span> <span class="news-post-quotetime warmGrey">Nov. 26, 2024, 05:25 AM</span> <div class="spacer-20 visible-xs"></div> </div> <div class="col-xs-4 text-right no-padding-right share-post-box"> <div class="icon-set share-button" onclick="$('.share-container, #share-arrow').toggle()"></div> <div class="share-container noselect"> <div id="share-arrow"></div> <span class="icon-set share-post-facebook" onclick="javascript:oeffneNeuesFenster('http://www.facebook.com/sharer.php?u=https://markets.businessinsider.com/news/stocks/initial-read-of-doj-s-google-case-negative-for-apple-says-barclays-1034065949', 'facebook', 646, 436);"></span><br><br> <span class="icon-set share-post-twitter" onclick="openTwitterPopup('https://markets.businessinsider.com/news/stocks/initial-read-of-doj-s-google-case-negative-for-apple-says-barclays-1034065949', 'Initial+read+of+DOJ%e2%80%99s+Google+case+negative+for+Apple%2c+says+Barclays');"></span><br><br> <span class="icon-set share-post-email" onclick="window.location.href = 'mailto:?subject=https://markets.businessinsider.com/news/stocks/initial-read-of-doj-s-google-case-negative-for-apple-says-barclays-1034065949';"></span><br><br> <span class="icon-set share-post-copy hidden-xs" data-url="https://markets.businessinsider.com/news/stocks/initial-read-of-doj-s-google-case-negative-for-apple-says-barclays-1034065949"></span><br> </div> </div> </div> <div class="row"> <div class="col-xs-12 news-content no-padding">  <p>Barclays says that while Apple (<span class="tr-stock-ticker" style="color:blue"><a href="https://www.tipranks.com/stocks/aapl?utm_source=markets.businessinsider.com&utm_medium=referral" target="_blank" ;="" rel="nofollow">AAPL</a></span>) is not directly involved in the Department of Justice’s case against Google (<span class="tr-stock-ticker" style="color:blue"><a href="https://www.tipranks.com/stocks/goog?utm_source=markets.businessinsider.com&utm_medium=referral" target="_blank" ;="" rel="nofollow">GOOG</a></span>, <span class="tr-stock-ticker" style="color:blue"><a href="https://www.tipranks.com/stocks/googl?utm_source=markets.businessinsider.com&utm_medium=referral" target="_blank" ;="" rel="nofollow">GOOGL</a></span>), the outcome could have a meaningful impact on its model. While the initial read is fairly negative for Apple revenues and earnings, there will likely be changes, and Apple could back fill lost revenues with its own advertising stack over time, the analyst tells investors in a research note. Barclays estimates the “high margin” Google traffic acquisition cost revenues represented about 15% of operating income for Apple in fiscal 2024, noting it could be higher since there is no meaningful disclosure on this business. However, the firm expects “several layers of appeals which could take a few years to settle” the DOJ case. Further, would have the opportunity to make up any lost revenues over time with a further build out of its own ad network, and potentially a search engine, adds Barclays. It has an Underweight rating on Apple shares with a $184 price target.</p><div><h2>Don't Miss our Black Friday Offers:</h2><ul><li>Unlock your investing potential with TipRanks Premium - <a data-link="article_promo" href="https://lp.tipranks.com/black-friday-2024-premium2/?coupon=bfcm24p40&sku=3256820&llf=campaign-article-promo&timer=on&custom18=article&utm_source=markets.businessinsider.com&utm_medium=referral" rel="nofollow" target="_blank">Now At 40% OFF!</a></li><li>Make smarter investments with <a data-link="article_promo" href="https://lp.tipranks.com/black-friday-2024-smartinvestor/?coupon=bfcm24si40per&sku=3483380&llf=campaign-article-promo&timer=on&custom18=article&utm_source=markets.businessinsider.com&utm_medium=referral" rel="nofollow" target="_blank">weekly expert stock picks from the Smart Investor Newsletter</a></li></ul></div> <div class="tipranks-extra-content"> <p><i>Published first on <span class="tr-stock-ticker" style="color:blue"><a 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lose money" target="_blank" rel="sponsored noopener"> <div class="price-section-with-button__plus500 button--stretch button--color-green font-color-white"> Start Trading Futures </div> </a> </div> </div> <div class="htlad-button" data-htlad="true" data-unit="Markets-Insider/Stocks/News"> </div> </div> <div class="graviton"> <div id="mostviewed-instruments-container" class="mostviewed-instruments" data-mostviewed-instruments-limit-rows="10"></div> </div> <div class="spacer-50 mobile-spacer-25"></div>  <div class="htl-ad-placeholder htl-ad-placeholder--primisVideoRightRail PrimisResponsiveStyle" data-primis-video-rightrail="https://live.primis.tech/live/liveView.php?s=105908"> </div> <div class="spacer-50 mobile-spacer-25"></div> <div class="htlad-upper_300_1" data-htlad="true" data-unit="Markets-Insider/Stocks/News" data-prebid="0x0:|960x0:Stocks/News/halfpage_flex"></div> <div class="spacer-50 mobile-spacer-25"></div> <div id="taboola-mi-right"></div> <script defer=""> 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no-padding"> <span class="change-icon image_icon_price_red"></span> <span class="quote">168.90</span> </div> <div class="col-xs-12 no-padding colorRed change"> -0.22 (-0.13%) </div> <div class="col-xs-12 no-padding warmGrey date hidden-xs"> 10:46:04 AM </div> </div> <div class="col-xs-6 no-padding-right text-right chart-container"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="lazy" data-original="https://pproxy.markets.businessinsider.com/cst/MarketsInsiderV2/Share/chart.aspx?instruments=899,29798540,899,333&style=minigrau4018&period=OneYear&timezone=Eastern Standard Time&width=121&height=54" alt="Alphabet A (ex Google)" onclick="window.location.href= '/chart/googl'" style="cursor:pointer" title="Alphabet A (ex Google) 1-year Chart"> </div> <div class="col-xs-12 no-padding"> <div class="col-xs-4 no-padding-left disclaimer"> <a href="http://businessinsider.com/disclaimer-finance" target="_blank" rel="sponsored noopener" 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