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Mark Smith's Analyst Perspectives

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padding-right:0rem; cursor:pointer } .tf-footer-04 .tf-footer-nav li a{ line-height:2.5rem } .tf-footer-04 .tf-footer-nav li a:not(:hover){ color:inherit } .tf-footer-04 .social{ list-style:none; padding:0; margin:1rem 0 } .tf-footer-04 .social li{ display:inline-block; text-align:center } .tf-footer-04 .social li a{ border-bottom:none; font-size:1.4em } .tf-footer-04 ul.social li{ display:inline-block } .tf-footer-04 ul.social li i{ border-radius:50%; padding:6px; margin:3px;opacity:1;color:#fff; width:42px; height:42px;display:flex; justify-content:center; align-items:center; -webkit-transition:all ease-in-out .3s; -o-transition:all ease-in-out .3s; transition:all ease-in-out .3s; font-size:18px } .tf-footer-04 ul.social li a:hover i{ opacity:.75 } .tf-footer-04 ul.social li:hover, ul.social li a:hover { opacity: 1; } .tf-footer-04 .footer-logo { margin-bottom: .8rem; padding-bottom: 3rem; } .tf-footer-04 ul.hs-menu-children-wrapper { list-style-type: none; padding: 0; } 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href="https://www.isg-research.net/focus/analytics-and-data/data-intelligence" class="minimal-mobile-menu-link"><span>Data Intelligence</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/analytics-and-data/data-operations" class="minimal-mobile-menu-link"><span>Data Operations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/analytics-and-data/data-platforms" class="minimal-mobile-menu-link"><span>Data Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/analytics-and-data/streaming-and-events" class="minimal-mobile-menu-link"><span>Streaming &amp; Events</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu 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AI</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/artificial-intelligence/mlops" class="minimal-mobile-menu-link"><span>Machine Learning Operations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/artificial-intelligence/model-building-and-llm" class="minimal-mobile-menu-link"><span>Model Building &amp; Large Language Models</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/artificial-intelligence/natural-language-processing" class="minimal-mobile-menu-link"><span>Natural Language Processing</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/customerexperience" class="minimal-mobile-menu-link"><span>Customer Experience</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/agentmanagement" class="minimal-mobile-menu-link"><span>Agent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/contactcenter" class="minimal-mobile-menu-link"><span>Contact Center</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/customerexperiencemanagement" class="minimal-mobile-menu-link"><span>Customer Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/fieldservice" class="minimal-mobile-menu-link"><span>Field Service</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/intelligentselfservice" class="minimal-mobile-menu-link"><span>Intelligent Self-Service</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/voiceofthecustomer" class="minimal-mobile-menu-link"><span>Voice of the Customer</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitalbusiness" class="minimal-mobile-menu-link"><span>Digital Business</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-applications" class="minimal-mobile-menu-link"><span>Digital Applications</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digitalcommunications" class="minimal-mobile-menu-link"><span>Digital Communications</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-intelligence" class="minimal-mobile-menu-link"><span>Digital Intelligence</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-operations" class="minimal-mobile-menu-link"><span>Digital Operations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/experiencemanagement" class="minimal-mobile-menu-link"><span>Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/generative-ai" class="minimal-mobile-menu-link"><span>Generative AI</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/performancemanagement" class="minimal-mobile-menu-link"><span>Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/sustainabilityandesg" class="minimal-mobile-menu-link"><span>Sustainability &amp; ESG</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/workmanagement" class="minimal-mobile-menu-link"><span>Work Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitaltechnology" class="minimal-mobile-menu-link"><span>Digital Technology</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/businesscontinuity" class="minimal-mobile-menu-link"><span>Business Continuity</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/cloudcomputing" class="minimal-mobile-menu-link"><span>Cloud Computing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/devops" class="minimal-mobile-menu-link"><span>DevOps and Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/digitalsecurity" class="minimal-mobile-menu-link"><span>Digital Security</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/intelligentautomation" class="minimal-mobile-menu-link"><span>Intelligent Automation</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/internetofthings" class="minimal-mobile-menu-link"><span>IoT and Edge Computing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/itops" class="minimal-mobile-menu-link"><span>ITOps</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/it-service-management" class="minimal-mobile-menu-link"><span>IT Service Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/observability" class="minimal-mobile-menu-link"><span>Observability</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/humancapitalmanagement" class="minimal-mobile-menu-link"><span>Human Capital Management</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/employeeexperience" class="minimal-mobile-menu-link"><span>Employee Experience</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/learningmanagement" class="minimal-mobile-menu-link"><span>Learning Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/payrollmanagement" class="minimal-mobile-menu-link"><span>Payroll Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/talentmanagement" class="minimal-mobile-menu-link"><span>Talent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/totalcompensationmanagement" class="minimal-mobile-menu-link"><span>Total Compensation Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/workforcemanagement" class="minimal-mobile-menu-link"><span>Workforce Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/marketing" class="minimal-mobile-menu-link"><span>Marketing</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/customerdataplatforms" class="minimal-mobile-menu-link"><span>Customer Data Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalexperienceplatforms" class="minimal-mobile-menu-link"><span>Digital Experience Platform</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalmarketing" class="minimal-mobile-menu-link"><span>Digital Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/intelligentmarketing" class="minimal-mobile-menu-link"><span>Intelligent Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/marketingperformancemanagement" class="minimal-mobile-menu-link"><span>Marketing Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/productexperiencemanagement" class="minimal-mobile-menu-link"><span>Product Experience Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeoffinance" class="minimal-mobile-menu-link"><span>Office of Finance</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/businessplanning" class="minimal-mobile-menu-link"><span>Business Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/digitalfinance" class="minimal-mobile-menu-link"><span>Digital Finance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/erpandcontinuousaccounting" class="minimal-mobile-menu-link"><span>ERP &amp; Continuous Accounting</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/consolidate-and-close-management" class="minimal-mobile-menu-link"><span>Consolidate &amp; Close Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/procure-to-pay" class="minimal-mobile-menu-link"><span>Procure-to-Pay</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/order-to-cash" class="minimal-mobile-menu-link"><span>Order-to-Cash</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeofrevenue" class="minimal-mobile-menu-link"><span>Office of Revenue</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/digitalcommerce" class="minimal-mobile-menu-link"><span>Digital Commerce</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/partnermanagement" class="minimal-mobile-menu-link"><span>Partner Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenuemanagement" class="minimal-mobile-menu-link"><span>Revenue Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenueperformancemanagement" class="minimal-mobile-menu-link"><span>Revenue Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/salesengagement" class="minimal-mobile-menu-link"><span>Sales Engagement</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/subscriptionmanagement" class="minimal-mobile-menu-link"><span>Subscription Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/operationsandsupplychain" class="minimal-mobile-menu-link"><span>Operations &amp; Supply Chain</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousplanning" class="minimal-mobile-menu-link"><span>Continuous Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousupplychainanderp" class="minimal-mobile-menu-link"><span>Continuous Supply Chain &amp; ERP</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/productinformationmanagement" class="minimal-mobile-menu-link"><span>Product Information Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/propertytechnology" class="minimal-mobile-menu-link"><span>Property Technology</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/supplierrelationshipmanagement" class="minimal-mobile-menu-link"><span>Supplier Relationship Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/sustainabilitymanagement" class="minimal-mobile-menu-link"><span>Sustainability Management</span></a></span> </li> </ul> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industries" class="minimal-mobile-menu-link"><span>Industries</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/automotive" class="minimal-mobile-menu-link"><span>Automotive</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/banking" class="minimal-mobile-menu-link"><span>Banking</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/consumer-products" class="minimal-mobile-menu-link"><span>Consumer Products</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/financial-services" class="minimal-mobile-menu-link"><span>Financial Services</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/food-beverage" class="minimal-mobile-menu-link"><span>Food &amp; Beverage</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/healthcare" class="minimal-mobile-menu-link"><span>Healthcare</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/hospitality" class="minimal-mobile-menu-link"><span>Hospitality</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/insurance" class="minimal-mobile-menu-link"><span>Insurance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/manufacturing" class="minimal-mobile-menu-link"><span>Manufacturing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/media-entertainment" class="minimal-mobile-menu-link"><span>Media &amp; Entertainment</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/real-estate" class="minimal-mobile-menu-link"><span>Real Estate</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/retail" class="minimal-mobile-menu-link"><span>Retail</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research" class="minimal-mobile-menu-link"><span>Research</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/market-agendas" class="minimal-mobile-menu-link"><span>Market Agendas</span></a></span> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://blog.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Analyst Perspectives</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://davidmenninger.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>David Menninger</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://jefforr.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Jeff Orr</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://keithdawson.isg-research.net" class="minimal-mobile-menu-link"><span>Keith Dawson</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://marksmith.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Mark Smith</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://mattaslett.isg-research.net" class="minimal-mobile-menu-link"><span>Matt Aslett</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://matthewbrown.isg-research.net" class="minimal-mobile-menu-link"><span>Matthew Brown</span></a></span> </li> <li 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background-position:50%; background-repeat:no-repeat; background-image:url(https://marksmith.isg-research.net/hubfs/_images/_backgrounds_expertise/2024_VR_Digital_Business_Expertise_Image_AdobeStock_288623293_1200px.jpg); "> <!-- <div class="custom-banner" style="background-image: -moz-linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url(''); background-image: -webkit-linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url(''); background-image: -ms-linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url(''); background-image: linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url('');"> <div class="custom-banner-content"> <h1><img class="analyst-header-photo" src="https://jefforr.isg-research.net/hubfs/_images/_team/profile_vr_jeff_orr_circle_292x292.png" style="padding: 10px; "><br>Mark Smith's Analyst Perspectives</h1> </div> </div> --> <div class="row-fluid"> <div class="blog-header__inner dnd-row"> <div class="blog--post__image dnd-section"> <img class="analyst-header-photo" src="https://marksmith.isg-research.net/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png" style="padding: 10px; "> <br> <h1 class="analyst-header-title">Mark Smith's Analyst Perspectives</h1> <!-- <h1><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Mark Smith</span>123tests</h1>--> </div> </div> </div> </div> <div class="content-wrapper-listing blog-single"> <div class="blog-content-wrapper"> <div> <!-- class="blog-index" --> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/the-buyers-guides-for-digital-comms-classifies-and-rates-software-providers">The Buyers Guides for Digital Comms Classifies and Rates Software Providers</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">03 May 2024 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guides_for_Digital_Comms_Classifies_and_Rates_Software_Providers.png?width=200&amp;name=The_Buyers_Guides_for_Digital_Comms_Classifies_and_Rates_Software_Providers.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guides_for_Digital_Comms_Classifies_and_Rates_Software_Providers.png?width=100&amp;name=The_Buyers_Guides_for_Digital_Comms_Classifies_and_Rates_Software_Providers.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guides_for_Digital_Comms_Classifies_and_Rates_Software_Providers.png?width=200&amp;name=The_Buyers_Guides_for_Digital_Comms_Classifies_and_Rates_Software_Providers.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guides_for_Digital_Comms_Classifies_and_Rates_Software_Providers.png?width=300&amp;name=The_Buyers_Guides_for_Digital_Comms_Classifies_and_Rates_Software_Providers.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guides_for_Digital_Comms_Classifies_and_Rates_Software_Providers.png?width=400&amp;name=The_Buyers_Guides_for_Digital_Comms_Classifies_and_Rates_Software_Providers.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guides_for_Digital_Comms_Classifies_and_Rates_Software_Providers.png?width=500&amp;name=The_Buyers_Guides_for_Digital_Comms_Classifies_and_Rates_Software_Providers.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guides_for_Digital_Comms_Classifies_and_Rates_Software_Providers.png?width=600&amp;name=The_Buyers_Guides_for_Digital_Comms_Classifies_and_Rates_Software_Providers.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><span style="color: black;">I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The </span><span style="color: black;"><a href="https://www.ventanaresearch.com/buyers_guide/digital_business/digital_communications_overall_2024">Digital Communications Ventana Research Buyers Guide</a></span><span style="color: black;"> is the distillation of a year of market and product research by Ventana Research. </span></p> </div> <a href="https://marksmith.isg-research.net/the-buyers-guides-for-digital-comms-classifies-and-rates-software-providers"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/digital-business">Digital Business</a>, <a href="https://marksmith.isg-research.net/topic/digital-communications">Digital Communications</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/digital-business-market-agenda-for-2024-intelligence-driven-engagement">Digital Business Market Agenda for 2024: Intelligence-Driven Engagement</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">06 February 2024 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Digital_Business_Market_Agenda_for_2024_Intelligence-Driven_Engagement.png?width=200&amp;name=Digital_Business_Market_Agenda_for_2024_Intelligence-Driven_Engagement.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Digital_Business_Market_Agenda_for_2024_Intelligence-Driven_Engagement.png?width=100&amp;name=Digital_Business_Market_Agenda_for_2024_Intelligence-Driven_Engagement.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Digital_Business_Market_Agenda_for_2024_Intelligence-Driven_Engagement.png?width=200&amp;name=Digital_Business_Market_Agenda_for_2024_Intelligence-Driven_Engagement.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Digital_Business_Market_Agenda_for_2024_Intelligence-Driven_Engagement.png?width=300&amp;name=Digital_Business_Market_Agenda_for_2024_Intelligence-Driven_Engagement.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Digital_Business_Market_Agenda_for_2024_Intelligence-Driven_Engagement.png?width=400&amp;name=Digital_Business_Market_Agenda_for_2024_Intelligence-Driven_Engagement.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Digital_Business_Market_Agenda_for_2024_Intelligence-Driven_Engagement.png?width=500&amp;name=Digital_Business_Market_Agenda_for_2024_Intelligence-Driven_Engagement.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Digital_Business_Market_Agenda_for_2024_Intelligence-Driven_Engagement.png?width=600&amp;name=Digital_Business_Market_Agenda_for_2024_Intelligence-Driven_Engagement.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>With Ventana Research’s 2024 <a href="https://www.ventanaresearch.com/digitalbusiness">Digital Business</a> Market Agenda, we continue the guidance we have offered for two decades to help enterprises derive maximum value from digital business technology investments. Through our market research and expertise, we identify trends and best practices and share insights on how to achieve technological effectiveness, particularly in key processes and systems to engage the workforce.</p> </div> <a href="https://marksmith.isg-research.net/digital-business-market-agenda-for-2024-intelligence-driven-engagement"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/performance-management">Performance Management</a>, <a href="https://marksmith.isg-research.net/topic/digital-business">Digital Business</a>, <a href="https://marksmith.isg-research.net/topic/digital-communications">Digital Communications</a>, <a href="https://marksmith.isg-research.net/topic/work-management">Work Management</a>, <a href="https://marksmith.isg-research.net/topic/experience-management">Experience Management</a>, <a href="https://marksmith.isg-research.net/topic/sustainability-and-esg">Sustainability and ESG</a>, <a href="https://marksmith.isg-research.net/topic/generative-ai">Generative AI</a>, <a href="https://marksmith.isg-research.net/topic/digital-applications">Digital Applications</a>, <a href="https://marksmith.isg-research.net/topic/digital-operations">Digital Operations</a>, <a href="https://marksmith.isg-research.net/topic/digital-intelligence">Digital Intelligence</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/2024-market-agenda-innovation-in-ai-and-digital-modernization">2024 Market Agenda: Innovation in AI and Digital Modernization</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">23 January 2024 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png?width=200&amp;name=2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png?width=100&amp;name=2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png?width=200&amp;name=2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png?width=300&amp;name=2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png?width=400&amp;name=2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png?width=500&amp;name=2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png?width=600&amp;name=2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>Ventana Research has announced its market agenda for 2024, continuing a 20-year tradition of credibility and trust in our objective efforts to educate and guide the technology industry. Our research and insights are backed by our expertise and independence, and we do not share our Market Agenda or our market research, including analyst and market perspectives, with any external party before it is published. We continuously refine our Market Agenda throughout the year to ensure we offer the...</p> </div> <a href="https://marksmith.isg-research.net/2024-market-agenda-innovation-in-ai-and-digital-modernization"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/customer-experience">Customer Experience</a>, <a href="https://marksmith.isg-research.net/topic/human-capital-management">Human Capital Management</a>, <a href="https://marksmith.isg-research.net/topic/marketing">Marketing</a>, <a href="https://marksmith.isg-research.net/topic/office-of-finance">Office of Finance</a>, <a href="https://marksmith.isg-research.net/topic/digital-technology">Digital Technology</a>, <a href="https://marksmith.isg-research.net/topic/operations-supply-chain">Operations &amp; Supply Chain</a>, <a href="https://marksmith.isg-research.net/topic/ai">AI</a>, <a href="https://marksmith.isg-research.net/topic/digital-business">Digital Business</a>, <a href="https://marksmith.isg-research.net/topic/analytics-data">Analytics &amp; Data</a>, <a href="https://marksmith.isg-research.net/topic/office-of-revenue">Office of Revenue</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/the-buyers-guide-for-global-payroll-classifies-and-rates-vendors">The Buyers Guide for Global Payroll Classifies and Rates Vendors</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">30 November 2023 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Global_Payroll_Classifies_and_Rates_Vendors.png?width=200&amp;name=The_Buyers_Guide_for_Global_Payroll_Classifies_and_Rates_Vendors.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Global_Payroll_Classifies_and_Rates_Vendors.png?width=100&amp;name=The_Buyers_Guide_for_Global_Payroll_Classifies_and_Rates_Vendors.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Global_Payroll_Classifies_and_Rates_Vendors.png?width=200&amp;name=The_Buyers_Guide_for_Global_Payroll_Classifies_and_Rates_Vendors.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Global_Payroll_Classifies_and_Rates_Vendors.png?width=300&amp;name=The_Buyers_Guide_for_Global_Payroll_Classifies_and_Rates_Vendors.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Global_Payroll_Classifies_and_Rates_Vendors.png?width=400&amp;name=The_Buyers_Guide_for_Global_Payroll_Classifies_and_Rates_Vendors.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Global_Payroll_Classifies_and_Rates_Vendors.png?width=500&amp;name=The_Buyers_Guide_for_Global_Payroll_Classifies_and_Rates_Vendors.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Global_Payroll_Classifies_and_Rates_Vendors.png?width=600&amp;name=The_Buyers_Guide_for_Global_Payroll_Classifies_and_Rates_Vendors.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><span data-contrast="auto">I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The </span><a href="https://www.ventanaresearch.com/buyers_guide/human_capital_management/global_payroll_2023"><span data-contrast="none">2023 Global Payroll Buyers Guide</span></a><span data-contrast="auto"> is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Human Capital Management vendors supporting the spectrum of...</span></p> </div> <a href="https://marksmith.isg-research.net/the-buyers-guide-for-global-payroll-classifies-and-rates-vendors"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/human-capital-management">Human Capital Management</a>, <a href="https://marksmith.isg-research.net/topic/payroll-management">Payroll Management</a>, <a href="https://marksmith.isg-research.net/topic/domestic-payroll">Domestic Payroll</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/global-payroll-buyers-guide-market-observations">Global Payroll Buyers Guide: Market Observations</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">29 November 2023 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Global_Payroll_Buyers_Guide_Market_Observations.png?width=200&amp;name=Global_Payroll_Buyers_Guide_Market_Observations.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Global_Payroll_Buyers_Guide_Market_Observations.png?width=100&amp;name=Global_Payroll_Buyers_Guide_Market_Observations.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Global_Payroll_Buyers_Guide_Market_Observations.png?width=200&amp;name=Global_Payroll_Buyers_Guide_Market_Observations.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Global_Payroll_Buyers_Guide_Market_Observations.png?width=300&amp;name=Global_Payroll_Buyers_Guide_Market_Observations.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Global_Payroll_Buyers_Guide_Market_Observations.png?width=400&amp;name=Global_Payroll_Buyers_Guide_Market_Observations.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Global_Payroll_Buyers_Guide_Market_Observations.png?width=500&amp;name=Global_Payroll_Buyers_Guide_Market_Observations.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Global_Payroll_Buyers_Guide_Market_Observations.png?width=600&amp;name=Global_Payroll_Buyers_Guide_Market_Observations.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><span data-contrast="auto">The 2023 Ventana Research Buyers Guide for Global Payroll research enables me to provide observations about how the market has advanced.&nbsp;</span></p> </div> <a href="https://marksmith.isg-research.net/global-payroll-buyers-guide-market-observations"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/human-capital-management">Human Capital Management</a>, <a href="https://marksmith.isg-research.net/topic/payroll-management">Payroll Management</a>, <a href="https://marksmith.isg-research.net/topic/domestic-payroll">Domestic Payroll</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/the-buyers-guide-for-domestic-payroll-classifies-and-rates-vendors">The Buyers Guide for Domestic Payroll Classifies and Rates Vendors</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">28 November 2023 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Domestic_Payroll_Classifies_and_Rates_Vendors.png?width=200&amp;name=The_Buyers_Guide_for_Domestic_Payroll_Classifies_and_Rates_Vendors.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Domestic_Payroll_Classifies_and_Rates_Vendors.png?width=100&amp;name=The_Buyers_Guide_for_Domestic_Payroll_Classifies_and_Rates_Vendors.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Domestic_Payroll_Classifies_and_Rates_Vendors.png?width=200&amp;name=The_Buyers_Guide_for_Domestic_Payroll_Classifies_and_Rates_Vendors.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Domestic_Payroll_Classifies_and_Rates_Vendors.png?width=300&amp;name=The_Buyers_Guide_for_Domestic_Payroll_Classifies_and_Rates_Vendors.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Domestic_Payroll_Classifies_and_Rates_Vendors.png?width=400&amp;name=The_Buyers_Guide_for_Domestic_Payroll_Classifies_and_Rates_Vendors.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Domestic_Payroll_Classifies_and_Rates_Vendors.png?width=500&amp;name=The_Buyers_Guide_for_Domestic_Payroll_Classifies_and_Rates_Vendors.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Domestic_Payroll_Classifies_and_Rates_Vendors.png?width=600&amp;name=The_Buyers_Guide_for_Domestic_Payroll_Classifies_and_Rates_Vendors.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><span data-contrast="auto">I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The </span><a href="https://www.ventanaresearch.com/buyers_guide/human_capital_management/domestic_payroll_2023"><span data-contrast="none">2023 Domestic Payroll Buyers Guide</span></a><span data-contrast="auto"> is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Human Capital Management vendors supporting the spectrum of...</span></p> </div> <a href="https://marksmith.isg-research.net/the-buyers-guide-for-domestic-payroll-classifies-and-rates-vendors"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/human-capital-management">Human Capital Management</a>, <a href="https://marksmith.isg-research.net/topic/payroll-management">Payroll Management</a>, <a href="https://marksmith.isg-research.net/topic/domestic-payroll">Domestic Payroll</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/domestic-payroll-buyers-guide-market-observations">Domestic Payroll Buyers Guide: Market Observations</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">27 November 2023 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Domestic_Payroll_Buyers_Guide_Market_Observations.png?width=200&amp;name=Domestic_Payroll_Buyers_Guide_Market_Observations.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Domestic_Payroll_Buyers_Guide_Market_Observations.png?width=100&amp;name=Domestic_Payroll_Buyers_Guide_Market_Observations.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Domestic_Payroll_Buyers_Guide_Market_Observations.png?width=200&amp;name=Domestic_Payroll_Buyers_Guide_Market_Observations.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Domestic_Payroll_Buyers_Guide_Market_Observations.png?width=300&amp;name=Domestic_Payroll_Buyers_Guide_Market_Observations.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Domestic_Payroll_Buyers_Guide_Market_Observations.png?width=400&amp;name=Domestic_Payroll_Buyers_Guide_Market_Observations.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Domestic_Payroll_Buyers_Guide_Market_Observations.png?width=500&amp;name=Domestic_Payroll_Buyers_Guide_Market_Observations.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Domestic_Payroll_Buyers_Guide_Market_Observations.png?width=600&amp;name=Domestic_Payroll_Buyers_Guide_Market_Observations.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><span data-contrast="auto">The 2023 Ventana Research Buyers Guide for Domestic Payroll research enables me to provide observations about how the market has advanced.&nbsp;</span></p> </div> <a href="https://marksmith.isg-research.net/domestic-payroll-buyers-guide-market-observations"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/human-capital-management">Human Capital Management</a>, <a href="https://marksmith.isg-research.net/topic/payroll-management">Payroll Management</a>, <a href="https://marksmith.isg-research.net/topic/domestic-payroll">Domestic Payroll</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/the-buyers-guide-for-payroll-management-classifies-and-rates-vendors">The Buyers Guide for Payroll Management Classifies and Rates Vendors</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">22 November 2023 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Payroll_Management_Classifies_and_Rates_Vendors.png?width=200&amp;name=The_Buyers_Guide_for_Payroll_Management_Classifies_and_Rates_Vendors.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Payroll_Management_Classifies_and_Rates_Vendors.png?width=100&amp;name=The_Buyers_Guide_for_Payroll_Management_Classifies_and_Rates_Vendors.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Payroll_Management_Classifies_and_Rates_Vendors.png?width=200&amp;name=The_Buyers_Guide_for_Payroll_Management_Classifies_and_Rates_Vendors.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Payroll_Management_Classifies_and_Rates_Vendors.png?width=300&amp;name=The_Buyers_Guide_for_Payroll_Management_Classifies_and_Rates_Vendors.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Payroll_Management_Classifies_and_Rates_Vendors.png?width=400&amp;name=The_Buyers_Guide_for_Payroll_Management_Classifies_and_Rates_Vendors.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Payroll_Management_Classifies_and_Rates_Vendors.png?width=500&amp;name=The_Buyers_Guide_for_Payroll_Management_Classifies_and_Rates_Vendors.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/The_Buyers_Guide_for_Payroll_Management_Classifies_and_Rates_Vendors.png?width=600&amp;name=The_Buyers_Guide_for_Payroll_Management_Classifies_and_Rates_Vendors.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><span data-contrast="auto">I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The </span><a href="https://www.ventanaresearch.com/buyers_guide/human_capital_management/payroll_management_2023"><span data-contrast="none">2023 Payroll Management Buyers Guide</span></a><span data-contrast="auto"> is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Human Capital Management vendors supporting the spectrum...</span></p> </div> <a href="https://marksmith.isg-research.net/the-buyers-guide-for-payroll-management-classifies-and-rates-vendors"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/human-capital-management">Human Capital Management</a>, <a href="https://marksmith.isg-research.net/topic/payroll-management">Payroll Management</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/payroll-management-buyers-guide-market-observations">Payroll Management Buyers Guide: Market Observations</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">21 November 2023 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Payroll_Management_Buyers_Guide_Market_Observations.png?width=200&amp;name=Payroll_Management_Buyers_Guide_Market_Observations.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Payroll_Management_Buyers_Guide_Market_Observations.png?width=100&amp;name=Payroll_Management_Buyers_Guide_Market_Observations.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Payroll_Management_Buyers_Guide_Market_Observations.png?width=200&amp;name=Payroll_Management_Buyers_Guide_Market_Observations.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Payroll_Management_Buyers_Guide_Market_Observations.png?width=300&amp;name=Payroll_Management_Buyers_Guide_Market_Observations.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Payroll_Management_Buyers_Guide_Market_Observations.png?width=400&amp;name=Payroll_Management_Buyers_Guide_Market_Observations.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Payroll_Management_Buyers_Guide_Market_Observations.png?width=500&amp;name=Payroll_Management_Buyers_Guide_Market_Observations.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Payroll_Management_Buyers_Guide_Market_Observations.png?width=600&amp;name=Payroll_Management_Buyers_Guide_Market_Observations.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><span data-contrast="auto">The 2023 Ventana Research Buyers Guide for Payroll Management research enables me to provide observations about how the market has advanced.&nbsp;</span></p> </div> <a href="https://marksmith.isg-research.net/payroll-management-buyers-guide-market-observations"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/human-capital-management">Human Capital Management</a>, <a href="https://marksmith.isg-research.net/topic/payroll-management">Payroll Management</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/product-experience-management-value-index-classifies-and-rates-vendors">Product Experience Management Value Index Classifies and Rates Vendors</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">14 March 2023 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png?width=200&amp;name=Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png?width=100&amp;name=Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png?width=200&amp;name=Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png?width=300&amp;name=Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png?width=400&amp;name=Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png?width=500&amp;name=Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png?width=600&amp;name=Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><span data-contrast="auto">I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The </span><a href="https://www.ventanaresearch.com/value_index/marketing/product_experience_management_2023"><span data-contrast="none">Ventana Research Value Index: Product Experience Management 2023</span></a><span data-contrast="auto"> is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to vendors supporting the...</span></p> </div> <a href="https://marksmith.isg-research.net/product-experience-management-value-index-classifies-and-rates-vendors"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/marketing">Marketing</a>, <a href="https://marksmith.isg-research.net/topic/product-information-management">Product Information Management</a>, <a href="https://marksmith.isg-research.net/topic/operations-supply-chain">Operations &amp; Supply Chain</a> <hr> </div> <script> // Check active classes var checkClass = function() { if ( $('.fil_item').hasClass('hide') ) { $('.fil_item').removeClass('hide'); } }; // Category filters $('.all').click( function() { checkClass(); }); // Active tag $('.bttn').click(function(){ $('.bttn').removeClass('active'); 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If you have any issue with an Analyst Perspective, please email them to <a href="mailto:ChiefResearchOfficer@isg-research.net">ChiefResearchOfficer@isg-research.net</a></p> </li> </ul> <a class="btn-secondary" href="https://www.isg-research.net/analyst-perspective-policy">View Policy</a></span> <!-- <div class="about-author-sec row-fluid"> <div class="span12"> <h3 style="color: var(--light_blue);">About the Analyst</h3> <h4>Quincy Valencia</h4> <p>Quincy brings over two decades of experience in human capital management covering the span of engaging the workforce and value of people in the organization. </p><p style="text-align: center;"><a class="author-link fancy-btn" href="https://quincyvalencia.isg-research.net/author/quincy-valencia">Read more</a></p> </div> </div> --> <div id="hs_cos_wrapper_module_168621267066296" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> </style> <h3 style="color: #255a89;">Our Analysts</h3> <!--start row--> <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://davidmenninger.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=100&amp;name=Menninger.David%20Pic.Circle.png" alt="David Menninger" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=50&amp;name=Menninger.David%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=100&amp;name=Menninger.David%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=150&amp;name=Menninger.David%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=200&amp;name=Menninger.David%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=250&amp;name=Menninger.David%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=300&amp;name=Menninger.David%20Pic.Circle.png 300w"> <h5 class="analyst_name">David Menninger</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://jefforr.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=100&amp;name=Orr.Jeff.Circle.png" alt="Jeff Orr" width="100" data-constrained="true" caption="false" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=50&amp;name=Orr.Jeff.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=100&amp;name=Orr.Jeff.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=150&amp;name=Orr.Jeff.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=200&amp;name=Orr.Jeff.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=250&amp;name=Orr.Jeff.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=300&amp;name=Orr.Jeff.Circle.png 300w" sizes="(max-width: 100px) 100vw, 100px"> <h5 class="analyst_name">Jeff Orr</h5> </a> </div> </div> <!--end row--> <!--start row--> <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://keithdawson.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=100&amp;name=Dawson.Keith%20Pic.Circle.png" alt="Keith Dawson" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=50&amp;name=Dawson.Keith%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=100&amp;name=Dawson.Keith%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=150&amp;name=Dawson.Keith%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=200&amp;name=Dawson.Keith%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=250&amp;name=Dawson.Keith%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=300&amp;name=Dawson.Keith%20Pic.Circle.png 300w"> <h5 class="analyst_name">Keith Dawson</h5> </a> </div> <div class="span6" style="text-align:center;"> <a href="https://marksmith.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=100&amp;name=Smith.Mark%20Pic.Circle.png" alt="Mark Smith" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=50&amp;name=Smith.Mark%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=100&amp;name=Smith.Mark%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=150&amp;name=Smith.Mark%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=200&amp;name=Smith.Mark%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=250&amp;name=Smith.Mark%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=300&amp;name=Smith.Mark%20Pic.Circle.png 300w"> <h5 class="analyst_name">Mark Smith</h5> </a> </div> </div> <!--end row--> <!--start row--> <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://mattaslett.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=100&amp;name=Aslett.Matt%20Pic.Circle.png" alt="Matt Aslett" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=50&amp;name=Aslett.Matt%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=100&amp;name=Aslett.Matt%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=150&amp;name=Aslett.Matt%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=200&amp;name=Aslett.Matt%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=250&amp;name=Aslett.Matt%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=300&amp;name=Aslett.Matt%20Pic.Circle.png 300w"> <h5 class="analyst_name">Matt Aslett</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://matthewbrown.isg-research.net/"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=100&amp;name=profile_vr_matthew_brown_circle_900x900.png" alt="Matthew Brown" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=50&amp;name=profile_vr_matthew_brown_circle_900x900.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=100&amp;name=profile_vr_matthew_brown_circle_900x900.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=150&amp;name=profile_vr_matthew_brown_circle_900x900.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=200&amp;name=profile_vr_matthew_brown_circle_900x900.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=250&amp;name=profile_vr_matthew_brown_circle_900x900.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=300&amp;name=profile_vr_matthew_brown_circle_900x900.png 300w"> <h5 class="analyst_name">Matthew Brown</h5> </a> </div> </div> <!--end row--> <!--start row--> <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://robertkugel.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=100&amp;name=Kugel.Robert%20Pic.Circle.png" alt="Robert Kugel" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=50&amp;name=Kugel.Robert%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=100&amp;name=Kugel.Robert%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=150&amp;name=Kugel.Robert%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=200&amp;name=Kugel.Robert%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=250&amp;name=Kugel.Robert%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=300&amp;name=Kugel.Robert%20Pic.Circle.png 300w"> <h5 class="analyst_name">Robert Kugel</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://stephenhurrell.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=100&amp;name=Hurrell.Stephen%20Pic.Circle.png" alt="Stephen Hurrell" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=50&amp;name=Hurrell.Stephen%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=100&amp;name=Hurrell.Stephen%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=150&amp;name=Hurrell.Stephen%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=200&amp;name=Hurrell.Stephen%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=250&amp;name=Hurrell.Stephen%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=300&amp;name=Hurrell.Stephen%20Pic.Circle.png 300w"> <h5 class="analyst_name">Stephen Hurrell</h5> </a> </div> </div> <!--end row--> <!--start row--> <div class="row-fluid"> <!-- <div class="span6" style="text-align: center;"> <a href="https://robertkugel.isg-research.net"> <img class="analyst_img" style="display:inline;" src="https://blog.isg-research.net/hs-fs/hubfs/Images/Analyst_Photos/Rob_2016_Circle_Zoomed.png?width=100&amp;name=Rob_2016_Circle_Zoomed.png" alt="Robert Kugel" width="100" style="width: 100px;" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px"> <h5 class="analyst_name">Robert Kugel</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://stephenhurrell.isg-research.net"> <img class="analyst_img" style="display:inline;" src="https://blog.isg-research.net/hs-fs/hubfs/Images/Analyst_Photos/Stephen-Hurrell-Bio-Photo-Circle-1-1.png?width=100&amp;name=Stephen-Hurrell-Bio-Photo-Circle-1-1.png" alt="Stephen Hurrell" width="100" style="width: 100px;" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px"> <h5 class="analyst_name">Stephen Hurrell</h5> </a> </div> --> <div style="text-align: center;"> <a href="https://blog.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=100&amp;name=ISG_Bug_Reverse_Transparent.png" alt="ISG Software Research" width="100" data-constrained="true" caption="false" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=50&amp;name=ISG_Bug_Reverse_Transparent.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=100&amp;name=ISG_Bug_Reverse_Transparent.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=150&amp;name=ISG_Bug_Reverse_Transparent.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=200&amp;name=ISG_Bug_Reverse_Transparent.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=250&amp;name=ISG_Bug_Reverse_Transparent.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=300&amp;name=ISG_Bug_Reverse_Transparent.png 300w" sizes="(max-width: 100px) 100vw, 100px"> <h5 class="analyst_name">ISG Software Research</h5> </a> </div> </div> <!--end row--> <!--start row--></div> <div 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style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-continuity">Business Continuity <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-digital-commerce">business digital commerce <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-intelligence">Business Intelligence <span class="filter-link-count" dir="ltr">(169)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-intelligence-3">business intelligence <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-intelligence-2">business intelligence <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-mobility">Business Mobility <span class="filter-link-count" dir="ltr">(106)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-performance-management-bpm">Business Performance Management (BPM) <span class="filter-link-count" dir="ltr">(235)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-planning">Business Planning <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-process-management">Business Process Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-technology">Business Technology <span class="filter-link-count" dir="ltr">(29)</span></a> </li> <li style="display:none;"> <a 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href="https://marksmith.isg-research.net/topic/learning">Learning <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/learning-management">Learning Management <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/learning-management-system">Learning Management System <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/lease-and-tax-accounting">lease and tax accounting <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/linux">Linux <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/lms">LMS <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/location-analytics">Location Analytics <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/location-intelligence">Location Intelligence <span class="filter-link-count" dir="ltr">(63)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/lxp">LXP <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/machine-data">Machine data <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/machine-learning">Machine Learning <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/machine-learning-and-cognitive-computing">Machine Learning and Cognitive Computing <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/machine-learning-digital-technology">Machine Learning Digital Technology <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/manticore-technology">Manticore Technology <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mapr">MapR <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/market-agenda">Market Agenda <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/market-research">Market Research <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marketing">Marketing <span class="filter-link-count" dir="ltr">(64)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marketing-automation">Marketing Automation <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marketing-performance-management">Marketing Performance Management <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marketing-planning">Marketing Planning <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marketo">Marketo <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marklogic">MarkLogic <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/master-data-management">Master Data Management <span class="filter-link-count" dir="ltr">(17)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mdm">MDM <span class="filter-link-count" dir="ltr">(10)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/merced-systems">Merced Systems <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mercer">Mercer <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/meridian-learning-learning-management-systems-lms-">Meridian, Learning, Learning Management Systems, L <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/metrics">Metrics <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/microsoft">Microsoft <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/microsoft-windows-phone">Microsoft Windows Phone <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/microstrategy">MicroStrategy <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/middleware">Middleware <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile">Mobile <span class="filter-link-count" dir="ltr">(30)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile-applications">Mobile Applications <span class="filter-link-count" dir="ltr">(9)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile-computing">mobile computing <span class="filter-link-count" dir="ltr">(20)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile-marketing">mobile marketing <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile-technology">Mobile Technology <span class="filter-link-count" dir="ltr">(23)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobility">Mobility <span class="filter-link-count" dir="ltr">(25)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/modeling">Modeling <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/monarch">Monarch <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mulesoft">Mulesoft <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/na14">NA14 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/narrative-science">Narrative Science <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/natural-language">Natural Language <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/natural-language-processing">natural language processing <span class="filter-link-count" dir="ltr">(10)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/netbase">NetBase <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/netezza">Netezza <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/netsuite">NetSuite <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/networking">Networking <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/newvoicemedia">NewVoicemedia <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/nice-systems">NICE Systems <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/nosql">NoSQL <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/office-of-finance">Office of Finance <span class="filter-link-count" dir="ltr">(47)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/office-of-revenue">Office of Revenue <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/office-of-sales">Office of Sales <span class="filter-link-count" dir="ltr">(13)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/on24">On24 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/open-pages">Open Pages <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/opera-solutions">Opera Solutions <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operational-intelligence">Operational Intelligence <span class="filter-link-count" dir="ltr">(71)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operational-management">Operational Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operational-performance-management-opm">Operational Performance Management (OPM) <span class="filter-link-count" dir="ltr">(227)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operations">Operations <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operations-supply-chain">Operations &amp; Supply Chain <span class="filter-link-count" dir="ltr">(50)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/oracle">Oracle <span class="filter-link-count" dir="ltr">(24)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/oracle-cloud">Oracle Cloud <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/oracle-fusion-hcm">Oracle Fusion HCM <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/order-management">Order Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/other">Other <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/overall-operational-leadership">Overall Operational Leadership <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/overtime-rule">Overtime Rule <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/panopticon">Panopticon <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pardot">Pardot <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/part-541">Part 541 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/partner-management">partner management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/paxata">Paxata <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/payroll-management">Payroll Management <span class="filter-link-count" dir="ltr">(9)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/payroll-optimization">Payroll Optimization <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pentaho">Pentaho <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/people-analytics">People Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/peoplefluent">Peoplefluent <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/performance">Performance <span class="filter-link-count" dir="ltr">(21)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/performance-analytics">Performance Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/performance-management">Performance Management <span class="filter-link-count" dir="ltr">(20)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pervasive">Pervasive <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pim">PIM <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pim-product-information-management-sales-marketing">PIM, Product Information Management, Sales, Market <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pitney-bowes">Pitney Bowes <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pivotal-hd">Pivotal HD <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/planning">Planning <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/planview">Planview <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/plateau">Plateau <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/playbook">Playbook <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/portfolio-management">Portfolio Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/portrait-software">Portrait Software <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/potus">POTUS <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/powercenter">PowerCenter <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/predictive">Predictive <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/predictive-analytics">Predictive Analytics <span class="filter-link-count" dir="ltr">(18)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/predictive-planning">Predictive Planning <span class="filter-link-count" dir="ltr">(13)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/president-obama">President Obama <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/price-and-revenue-management">Price and Revenue Management <span class="filter-link-count" dir="ltr">(23)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pricing-and-promotion-management">Pricing and Promotion Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/process-mining">Process Mining <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/product-experience-management">product experience management <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/product-information-management">Product Information Management <span class="filter-link-count" dir="ltr">(46)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pxm">PXM <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/qlikview">QlikView <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/quotas">Quotas <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/qvidian">Qvidian <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/r">R <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/ransomware">Ransomware <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/recruiting">Recruiting <span class="filter-link-count" dir="ltr">(24)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/recurring-revenue">Recurring Revenue <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/reporting">Reporting <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/research">Research <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/retail-analytics">Retail Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/revenue">Revenue <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/revenue-performance">Revenue Performance <span class="filter-link-count" dir="ltr">(9)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/revolution">Revolution <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/rim">RIM <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/risk">Risk <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/risk-compliance-grc">Risk &amp; Compliance (GRC) <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/riversand">Riversand <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/roambi">Roambi <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/robotic-automation">robotic automation <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/robotic-finance">robotic finance <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/robotic-process-automation">Robotic Process Automation <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/rypple">Rypple <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/saas">SaaS <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sab-miller">SAB Miller <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/saba">Saba <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales">Sales <span class="filter-link-count" dir="ltr">(73)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-and-operations-planning">Sales and Operations Planning <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-cloud">Sales Cloud <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-coaching">Sales Coaching <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-commission">Sales Commission <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-compensation">Sales Compensation <span class="filter-link-count" dir="ltr">(13)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-effectiveness">Sales Effectiveness <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-enablement">sales enablement <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-enablement-and-execution">Sales Enablement and Execution <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-force-automation">Sales Force Automation <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-forecasting">Sales Forecasting <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-operations">Sales Operations <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-performance">Sales Performance <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-performance-management">Sales Performance Management <span class="filter-link-count" dir="ltr">(47)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-performance-management-spm">Sales Performance Management (SPM) <span class="filter-link-count" dir="ltr">(182)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-planning">Sales Planning <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-planning-and-analytics">Sales Planning and Analytics <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-sfa-spm-sales-performance-management-sales-c">Sales, SFA, SPM, Sales Performance Management, Sal <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/salescloud">SalesCloud <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/salesforce-com">Salesforce.com <span class="filter-link-count" dir="ltr">(24)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sap">SAP <span class="filter-link-count" dir="ltr">(28)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sap-epm">SAP EPM <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sap-hana">SAP HANA <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sap-lumira">SAP Lumira <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sap-netweaver">SAP NetWeaver <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sapphire">SAPPHIRE <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sas">SAS <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/savi">Savi <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/scribe-software">Scribe Software <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/search">Search <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/security">Security <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/service-supply-chain">Service &amp; Supply Chain <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/service-cloud">Service Cloud <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sfa">SFA <span class="filter-link-count" dir="ltr">(26)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sfdc">SFDC <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/silverpop">SilverPop <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/simba">Simba <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/smart-phones">Smart Phones <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/smarter-analytics">Smarter Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/smarter-workforce">Smarter Workforce <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/snaplogic">SnapLogic <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-business">Social Business <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-collaboration">Social Collaboration <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-crm">Social CRM <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-media">Social Media <span class="filter-link-count" dir="ltr">(119)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-media-intelligence">Social Media Intelligence <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-recognition">Social Recognition <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/socialtext">SocialText <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/softscape">Softscape <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/software-as-a-service">Software as a Service <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/spatial-data-quality">Spatial Data Quality <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/speech-analytics">Speech Analytics <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/splunk">Splunk <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/spm">SPM <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sql-h">SQL-H <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sqlstream">SQLstream <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/stibo-systems">Stibo Systems <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/strata-conference">Strata Conference <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/stratahadoop">Strata+Hadoop <span class="filter-link-count" dir="ltr">(26)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/streaming-analytics">Streaming Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/subscription-management">Subscription Management <span class="filter-link-count" dir="ltr">(18)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/subscription-recurring-revenue-zuora">Subscription, Recurring Revenue, Zuora <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/successfactors">SuccessFactors <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sumo-logic">Sumo Logic <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sumtotal-systems">SumTotal Systems <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/supply-chain">Supply Chain <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/supply-chain-performance-management-scpm">Supply Chain Performance Management (SCPM) <span class="filter-link-count" dir="ltr">(109)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sustainability">Sustainability <span class="filter-link-count" dir="ltr">(26)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sustainability-and-esg">Sustainability and ESG <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sustainability-management">Sustainability Management <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sybase">Sybase <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sybase-mobile-industry">Sybase. Mobile Industry <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/syncsort">Syncsort <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/synygy">Synygy <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tableau">Tableau <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tableau-software">Tableau Software <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tablets">Tablets <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tagetik">Tagetik <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/talemetry">Talemetry <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/talend">Talend <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/talent-generation">Talent Generation <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/talent-management">Talent Management <span class="filter-link-count" dir="ltr">(65)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/taleo">Taleo <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/talx">TALX <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tamr">Tamr <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tcm">TCM <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/technology">Technology <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/technology-innovation">Technology Innovation <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/technology-spending">Technology Spending <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/technology-vendors">Technology Vendors <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/teradata">Teradata <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/teradata-aster">Teradata Aster <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/text-analytics">Text Analytics <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tez">Tez <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tidemark">Tidemark <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/time-attendance">Time &amp; Attendance <span 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dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/uncategorized">Uncategorized <span class="filter-link-count" dir="ltr">(25)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/unica">Unica <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/unified-communications">Unified Communications <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/upstream-works">Upstream Works <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/value-index">Value Index <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/varicent">Varicent <span 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src="https://marksmith.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/94278782902/1725882474552/Ventana_Research_2023/Ventana_Research_2023_child.min.js"></script> <script> var hsVars = hsVars || {}; hsVars['language'] = 'en-us'; </script> <script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script> <script src="https://marksmith.isg-research.net/hs-fs/hub/2035844/hub_generated/module_assets/90531062927/1702386872146/module_90531062927_Header-Global.min.js"></script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "The Buyers Guides for Digital Comms Classifies and Rates Software Providers", "mainEntityOfPage": "https://marksmith.isg-research.net/the-buyers-guides-for-digital-comms-classifies-and-rates-software-providers", "datePublished": "03/05/2024", "dateModified": "03/05/2024", "articleBody": "I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The Digital Communications Ventana Research Buyers Guide is the distillation of a year of market and product research by Ventana Research. The necessity of enterprise communications internally and to external constituents like customers, partners and suppliers needs to be digital yet efficient and enabled across any channel and device. Dramatic technological changes have made it simpler and more cost-effective to enable these interactions in every business process across the workforce. Now, digital communications technology is more easily adopted globally, enabling supply chains to meet the demands of consumers through commerce. Organizations invest in digital communication to increase the productivity of individuals and the workforce in the context of their roles and responsibilities. These systems enable seamless collaboration among workers to provide effective interactions and impactful communication experiences across the workforce and external constituents. And with the distributed workforces operating from retail locations to corporate offices to home locations, the ease of interactions across mobile devices to computers via chat or video is an essential part of what digital communications enable. Through 2027, only one-quarter of enterprises will have standardized their digital communications technologies to provide the highest level of resilience and unification for an effective workforce. This research-based index evaluates the full business and information technology value of digital communications software offerings. I encourage you to learn more about our Buyers Guide and its effectiveness as a provider selection and RFI/RFP tool. We urge organizations to do a thorough job of evaluating digital communications offerings in this Buyers Guide as both the results of our in-depth analysis of these software providers and as an evaluation methodology. The Buyers Guide can be used to evaluate existing suppliers, plus provides evaluation criteria for new projects. Using it can shorten the cycle time for an RFP and the definition of an RFI. The Overall Buyers Guide includes analysis of Premium Suites category of Digital Communications and encompasses a portfolio of products including platforms and tools that span use of physical and virtual phones, chat, collaboration and meetings with related plan support, administration and integration of communications, device and digital technology support, intelligence and workflows, analytics and insights, marketplace support and compliance to accessibility standards. Support and management of webinars and training have expanded the category to meet enterprise requirements. This segmentation ensures that software providers are recognized for the level of sophistication and commitment to this unified software category to meet the breadth and depth of enterprises, paving the way for a future where every organization can find the software provider that best meets it needs. For the Overall Buyers Guides on Digital Communications, the research evaluated the following software providers that offer products that address key elements of overall digital communications as we define it: 8x8, Avaya, Cisco, Google, Microsoft, RingCentral and Zoom. The Buyers Guide for Digital Communications Overall in 2024 finds RingCentral first on the list, followed by Zoom and Microsoft and were Exemplary. Software providers that rated in the top three of any category ﹘ including the product and customer experience dimensions ﹘ earn the designation of Leader. The Leaders in Product Experience are: Zoom. RingCentral. Microsoft. The Leaders in Customer Experience are: Microsoft. RingCentral. Zoom. The Leaders across any of the seven categories are: Microsoft, RingCentral and Zoom in six. Google in two. The Basic Suite category of Digital Communications encompasses a portfolio of capabilities and products including tools that span use of chat, collaboration, communication administration, meeting, phone support (physical and virtual) and plans, analytics and compliance. This segmentation ensures that software providers are recognized for the basic level of requirements to this unified software category and the needs of any sized enterprise. For the Basic Suite Buyers Guide on Digital Communications, this research evaluates the following software providers that offer products that address key elements of digital communications basic suite as we define it: 8x8, Avaya, Cisco, Dialpad, Google, GoTo, Intelepeer, Microsoft, RingCentral, Sangoma, Vonage, Wildix, Zoho and Zoom. The research finds Zoho atop the list, followed by RingCentral and Microsoft and were Exemplary as was Vonage and Zoom. Software providers that rated in the top three of any category ﹘ including the product and customer experience dimensions ﹘ earn the designation of Leader. The Leaders in Product Experience are: Zoho. RingCentral. Zoom. The Leaders in Customer Experience are: Zoho. Microsoft. RingCentral. The Leaders across any of the seven categories are: RingCentral and Zoho have done so in six. Microsoft in four. Vonage in three. Zoom in two. The Premium Suite category of Digital Communications encompasses the Basic Suite including platforms and tools that span the expanded use of physical and virtual phones, chat, collaboration and meetings with related plan support, administration and integration of communications, device and digital technology support, intelligence and workflows, analytics and insights, marketplace support and compliance to accessibility standards. Support and management of webinars and training have expanded the category to meet enterprise requirements. This segmentation ensures that software providers are recognized for the level of sophistication and commitment to this unified software category to meet the breadth and depth of enterprises, paving the way for a future where every organization can find the software provider that best meets it needs. This research evaluates the following software providers that offer products that address key elements of premium digital communications suites as we define them: 8x8, Avaya, Cisco, Google, GoTo, Kaltura, Microsoft, RingCentral, Zoho and Zoom. The Buyers Guide for Premium Suite finds RingCentral atop the list, followed by Zoom and Microsoft who were also Exemplary, as was Zoho. Software providers that rated in the top three of any category ﹘ including the product and customer experience dimensions ﹘ earn the designation of Leader. The Leaders in Product Experience are: Zoom. RingCentral. Microsoft. The Leaders in Customer Experience are: Zoom. Microsoft. RingCentral The Leaders across any of the seven categories are: Zoho has done so in six. RingCentral in five. Microsoft in four. Zoom in two. Cisco in one. The Digital Communications platform is commonly referred to as communication platform as a service (CPaaS) though our framework is more comprehensive. The Buyers Guide evaluates the digital communications platform and and hould include embedded support for chat, analytics and insights, intelligence and workflow, communications administration and integration. The platform should additionally support the following: cloud platform, routing, programmable numbers, communication API, authentication and management API, and support for low code / no code support and with language and protocol, developer studio, encryption, and API support for WebRTC, emergency call, social messaging, mobile identity, notification and IoT. For the Platform Buyers Guide on Digital Communications, this research evaluates the following software providers that offer products that address key elements of digital communication platforms as we define them: 8x8, Avaya, Bandwidth, Bird, Cisco, CM, Google, Infobip, IntelePeer, Microsoft, Plivo, RingCentral, Route Mobile, Sinch, Twilio, Vonage and Zoom. The Buyers Guide for Digital Communications Platform in 2024 finds Twilio first on the list, followed by Infobip and RingCentral who were also Exemplary as was Microsoft, Sinch, Vonage and Zoom. Software providers that rated in the top three of any category ﹘ including the product and customer experience dimensions ﹘ earn the designation of Leader. The Leaders in Product Experience are: Twilio. Infobip. RingCentral. The Leaders in Customer Experience are: Twilio. Microsoft. Sinch. The Leaders across any of the seven categories are: Twilio has done so in ten. Infobip in seven. Microsoft and RingCentral in four. Sinch in three. Vonage in two. The overall performance chart provides a visual representation of how providers rate across product and customer experience. Software providers with products scoring higher in a weighted rating of the five product experience categories place farther to the right. The combination of ratings for the two customer experience categories determines their placement on the vertical axis. As a result, providers that place closer to the upper-right are “exemplary” and rated higher than those closer to the lower-left and identified as providers of “merit.” Software providers that excelled at customer experience over product experience have an “assurance” rating, and those excelling instead in product experience have an “innovative” rating. Note that close provider scores should not be taken to imply that the packages evaluated are functionally identical or equally well-suited for use by every enterprise or process. Although there is a high degree of commonality in how organizations handle digital communications, there are many idiosyncrasies and differences that can make one provider’s offering a better fit than another. Our firm has made every effort to encompass in this Buyers Guide the overall product and customer experience from our digital communications blueprint, which we believe reflects what a well-crafted RFP should contain. Even so, there may be additional areas that affect which software provider and products best fit an enterprise’s particular requirements. Therefore, while this research is complete as it stands, utilizing it in your own organizational context is critical to ensure that products deliver the highest level of support for your projects. You can find more details on our community as well as on our expertise in the research for this Buyers Guide. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/The_Buyers_Guides_for_Digital_Comms_Classifies_and_Rates_Software_Providers.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Digital Business Market Agenda for 2024: Intelligence-Driven Engagement", "mainEntityOfPage": "https://marksmith.isg-research.net/digital-business-market-agenda-for-2024-intelligence-driven-engagement", "datePublished": "06/02/2024", "dateModified": "06/02/2024", "articleBody": "With Ventana Research’s 2024 Digital Business Market Agenda, we continue the guidance we have offered for two decades to help enterprises derive maximum value from digital business technology investments. Through our market research and expertise, we identify trends and best practices and share insights on how to achieve technological effectiveness, particularly in key processes and systems to engage the workforce. Digital business helps enterprises ensure technology investments are effective, supporting the resilience required for ongoing, successful operations through use of intelligent software using modern approaches like artificial intelligence (AI). Achieving a level of refinement to ensure workforce effectiveness requires a digital strategy that can sustain any market disruption. Digital transformation intended to provide guidance on the effectiveness of systems operating across private and public computing environments has not been easy. For many, it has created more complexity. The decades-long effort to continuously introduce technology has had success, but also failed to provide the simplicity that ensures the automation and productivity needed as it lacked the engagement through digital experiences that are intelligent, not just automated. In 2023, the expectations for “virtual business” were challenged when the technology in use could not deliver optimal workforce effectiveness and outcomes. While valued by workers, some enterprises find this approach too complicated. Operating through economic cycles and inflation continues to challenge enterprises’ ability to adapt and sustain through abnormal conditions. While the effects of a recession have enterprises in many industries performing a reduction in force, the difficulty in finding talent continues to be an operational challenge. The virtual workplace and workforce require digital communications and readiness to respond and engage when required and should be at the center of an enterprise’s digital strategy. For 2024, having an effective digital business strategy requires investments that address the need for innovation and modernization using AI-driven software that is ready for engagement. Based on our research, we assert through 2026, traditional business application software providers will transition to a new generation of applications that utilize generative AI as the standard digital experience for engagement. Enterprises now realize that digital effectiveness is more essential than transformational efforts that have not yielded expected benefits or engaged the workforce to achieve required outcomes. Our Digital Business expertise includes nine areas of focus: Digital Applications, Digital Communications, Digital Intelligence, Digital Operations, Experience Management, Generative AI, Performance Management, Sustainability and Environmental, Social and Governance and Work Management. Digital Applications Business applications have provided enterprises with continuity and resilience, but while they have delivered sufficient operations, in many cases, customer and workforce experiences have not felt digitally current nor have they utilized intelligent automation. Enterprises have been embracing the next generation of digital applications that go beyond traditional departmental silos and enable better methods for engagement. Because of these advancements, through 2027, one-fifth of enterprises will require AI-based digital applications that can interconnect the data and transactions from data platforms and operate in hybrid cloud computing environments. In 2024, we will explore the processes and systems enterprises use to ensure the advancements of the portfolio of digital applications and technology in use and the fundamentals for evaluating existing and future investments. Our market research will identify best practices and assess the opportunities enterprises can gain from software providers. Our dedicated focus in digital applications will embrace our business software research and insights to provide effective guidance about the aspects of digital technology necessary to provide the automation and intelligence desired. Digital Communications Digital communications enable enterprises to engage the workforce and efficiently interact and collaborate in a secure manner with its customers, partners and suppliers. Our agenda reflects our work to assess technology to guide enterprises’ use of a range of communication methods—from unified communication and videoconferencing to communication platforms as a service (CPaaS)—that are converging into the field of digital communications. Through 2028, one-quarter of enterprises will use AI to redirect digital communications to intelligent automation methods for response and resolution. The myriad software providers offerings adopted by an enterprise to support communication and collaboration can create disruptions that truly require a unified approach for enterprise readiness. We will examine how enterprises utilize analytics with AI and machine learning (ML) to identify methods for effective communication and assess the intersection of digital communication and other applications and tools needed for collaboration and operations. Whether workers, managers or partners need to interact, enhanced technology must facilitate an engaging work experience. Our market research is designed to produce best practices and insights that help enterprises evaluate and prioritize digital communication options. We will publish a Buyers Guide on software providers and products that span from platforms to suite offerings. Digital Intelligence Insights can only be gained by harvesting data that has the potential to provide digital intelligence. Processing the data using advanced analytic techniques such as AI and ML can generate insights that can help enable workers to take best actions and managers to make better decisions. Enterprises should evaluate how well they are harvesting their data from digital processes and whether they are actually providing the intelligence they desire. Many enterprises may not use efficient technology to streamline the analytics within digital intelligence processes. Effective digital intelligence also operates in real time. Events created from machines and interactions can be processed through correlation and relevance to acquire the necessary insights. By 2028, one-quarter of enterprises will require real-time event processing that can utilize process mining methods to instrument the intelligent automation of workflows. This includes digital events from any systems that support processing within how the enterprise operates and not just how the systems operate. Our market research on digital intelligence will investigate the processes and technologies that can transform enterprises’ ability to operate in the most expedited manner possible. Digital Operations An effective digital operations strategy unifies the bifurcated approach to digital applications and intelligence like AI that exists in enterprises. These digital processes need to be embedded however and wherever operations support processes across all channels and systems. Our market agenda focuses on the importance of comprehensive digital operations and the essential priority to empower people and processes with information so that they may operate more effectively digitally. By 2027, one-half of enterprises will have the majority of their services digitally enabled, requiring operations software that can monitor and act on disruptions. Our examination of digital operations will explore how dedicated technologies enable the effective governance and risk mitigation necessary to support distributed activities in related systems that operate across hybrid-computing environments. The effective use of best practices can guide the integration and interconnection of digital operations while mitigating risks through use of technological advancements. Our market research on digital operations will examine lessons learned from 2023 and earlier that still plague digital effectiveness across the enterprise, including applications for customer-facing processing. We will evaluate new methods for human-to-machine and machine-to-machine contact for operations across digital processes. Experience Management Digital experiences across business and processes should be the nucleus for continuous improvement to enable engaging experiences for the workforce, customers and products and services. Our focus on experience management is intended to ensure the effectiveness of all processes and technologies used to increase the impact of investments through satisfaction. This dedicated approach to experiences can enable marketing, sales and supply-chain service agents to distinguish their operations in a differentiated manner and is focused on intelligence as much as automation. It is insufficient to focus solely on the customer experience, journey and life cycle. Managing the experience of everyone in the enterprise—and all constituents supporting this imperative—is key to measuring and improving the effectiveness and value of these interactions. Through the use of AI, the personalization of experiences is possible at scale, and without it, continues the path of stale or antiquated user experiences. By 2027, one-fifth of enterprises will use AI to dynamically personalize the digital experiences of interactions and determine where GenAI is an effective engagement method. The necessity of optimal experiences to engage and guide people and processes—as well as digital and technological components—are essential for the corporate brand as well as the human connection. Our market research will guide enterprises' needs, plans and attitudes on experiences for enterprise- and business-focused—processes and interactions. Generative AI Harnessing the power of AI requires embracing digital experiences that are human in nature. GenAI offers the opportunity to innovate and simplify experiences for customers and the workforce who interact with applications and systems used across the enterprise. Effectively incorporating digital modernization enables a higher level of velocity in how an enterprise operates and utilizes the foundation of AI. We assert that through 2027, one-third of enterprises will embrace GenAI as the digital experience for their processes and applications used by the workforce. Taking advantage of GenAI requires skills and technology to effectively manage the knowledge foundation of an enterprise that the system will interact with. These large language models are developed and maintained to support the natural language processing interfaces that represent the digital experience in language by text or voice. This significant advancement in digital technology provides an opportunity to identify and invest in new AI methods that enable streamlined engagement with systems throughout the enterprise. GenAI must also engage with workflow and robotic process automation technologies to provide operational efficiency created from inquiries and questions. Additionally, it is essential to have a governance- and policy-focused approach to ensure that use of GenAI adheres to corporate and regulatory guidelines. Our market research will provide a Buyers Guide on software providers that offer AI platforms. The use of GenAI will be assessed across our portfolio of Buyers Guides. Performance Management Performance management is the process of efficiently linking the enterprise to an individuals’ strategies and tactics for desired operational outcomes. This fundamental approach to managing objectives and key results is growing in business importance but is fundamentally transforming with the use of AI to better understand and guide the workforce. We assert through 2027, software providers will use GenAI to develop new methods for performance management that is engaging and can guide actions for improvement. The complexities of digital business have challenged enterprises to ensure alignment to desired outcomes and performance within specified time periods. Business effectiveness and resilience requires dedicated applications designed for performance management across the workforce, supporting organizational goals and key performance indicators to align work to the objectives defined at any level. The unification of performance management with work management and digital communications must advance further to operationalize the actions of the workforce. Digital innovation in technology—from analytics to AI/ML—has accelerated the potential to gather intelligence to guide performance management processes that can detect variances and issues impacting overall outcomes. Our market research will help enterprises identify the best methodologies and processes in applications that support the requirements for performance management. Combined with digital technologies like collaboration, communication, conversational computing and mobile technology, these applications can deliver the desired experience for everyone in the workforce. Sustainability &amp; ESG Sustainability and ESG has become an essential priority for the entire executive team. Many enterprises now have a chief sustainability officer to ensure a balance in the mission of profitability and efficiency to protect the environment and planet. Finding the balance is difficult when division of responsibility requires goals and incentives to achieve this level of opportunity. Success requires leaders address the objectives for sustainability through a technology blueprint as there is not one application to support this focus area, and a framework founded on data, analytics and planning is required to manage sustainability effectively. We assert that through 2026, the limited set of business planning support in sustainability and ESG software will cause a transition to those that provide critical forward-looking capabilities. The span of sustainability management is not limited to the direct activities and operations of an enterprise but also includes those of the extended demand and supply chain—the activities of anyone associated with the initiative, including people and resources. The science behind analytics and data to calculate an enterprise’s carbon footprint, for example, requires incorporating competencies, skills and knowledge from the industry into the enterprise. Planning and reporting must complement efforts to guide future direction. For many enterprises, disparate activities to market and report corporate sustainability efforts does not necessarily translate to the processes and technology that support the initiative. The dedicated technology and team that works collaboratively across the enterprise to address change must be managed through an effective portfolio and work management to ensure progress is made over time. Our continuous market research will examine best practices and the technological impact of sustainability and ESG. Our Buyers Guide on ESG will assess software providers’ offerings as they support operations and analytics requirements. Our expertise will help enterprises prioritize technology and software providers in a common blueprint to focus on the necessary sustainability processes that can ensure adequate progress. Work Management Work management is the effective use of the portfolio of people and resources with technology that enable workers to conduct tasks and activities, delivering a specific outcome in a timely and efficient manner. It is not simply about being productive—it encompasses the experience of how work is done digitally to meet business objectives. While this might seem obvious, most of the software used by enterprises is not designed around defining and managing how work is done, but rather focuses on the utility of what work accomplishes. This emphasis on productivity can have the unintended consequence of negatively impacting the effectiveness of the software utilized. As enterprises look to engage the workforce in the structured work of projects—and sometimes unstructured aspects of tasks—the juncture of these is where the opportunity lies to simplify work and guide it to expected and timely outcomes. This concept applies to work conducted in customer-facing areas across sales and service; marketing and operations that support front-office activities; or IT, manufacturing and supply-chain activities that are more structured and require a heightened sense of detail and governance. Our continuous market research will identify rapidly evolving best practices in the use of task and program management, blended with collaborative computing, to provide an engaging work experience across the entire enterprise. One significant change is that enterprises need to have better predictive insights on the status and confidence level of work being accomplished on time, as that matters to the expected outcomes desired. We assert through 2028, two-thirds of enterprises will invest into software that provides the intelligence in their portfolio of project management to avoid unnecessary risk and produce expected outcomes. We will have a Buyers Guide on Work Management to help assess the ability of software providers to meet the requirements of an enterprise. Every enterprise, no matter the industry or size, is a digital business capable of improving areas that impact organizational agility, support the needs of the workforce and focus on the sustainable efforts of everyone. While it is essential to place a priority on the digital experience, the fundamentals lie in the focus of the business and applications that enable an enterprise to balance priorities holistically to ensure the readiness and resilience of the enterprise. Once an enterprise establishes priorities for how it will focus its digital business investments, the path forward will become clear. Desired outcomes will be attained with effective preparation and strategy to achieve the enterprise readiness and engaged workforce with the resilience required. To ensure your path is on course with the right digital priorities for 2024 and beyond, use this expertise and these focus areas as a filter for your own enterprise efforts. Subscribe to our Ventana Research community at no cost to stay up-to-date on our 2024 research efforts. Check out our Digital Business expertise and focus areas for the detailed agenda and continuously updated 90-day calendar as well as more research facts and best practices. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/Digital_Business_Market_Agenda_for_2024_Intelligence-Driven_Engagement.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "2024 Market Agenda: Innovation in AI and Digital Modernization", "mainEntityOfPage": "https://marksmith.isg-research.net/2024-market-agenda-innovation-in-ai-and-digital-modernization", "datePublished": "23/01/2024", "dateModified": "23/01/2024", "articleBody": "Ventana Research has announced its market agenda for 2024, continuing a 20-year tradition of credibility and trust in our objective efforts to educate and guide the technology industry. Our research and insights are backed by our expertise and independence, and we do not share our Market Agenda or our market research, including analyst and market perspectives, with any external party before it is published. We continuously refine our Market Agenda throughout the year to ensure we offer the expertise and insights enterprises rely on to better assess and navigate the direction of the technology industry. Our market agenda for 2024 has expanded dramatically to address the $800 billion software industry with new expertise and focus areas that complement ISG’s consulting, advisory and research needs in support of the firm’s client work with enterprises that influenced over $200 billion of technology spend in 2023. This market agenda spans 10 business and technology areas of expertise and 12 vertical industries. We have published over 800 market assertions to provide insights on the future of software across business and IT. A common theme throughout the agenda is the use of AI and advancements in generative AI to enhance compute potential and experiences for enterprises and those with whom they interact. The agenda brings forward a new area of software expertise in AI and focuses on platforms and tools coverage of Computer Vision, Deep Learning, Generative AI, Machine Learning Operations, Model Building and Large Language Models, and Natural Language. The market agenda also expands dramatically our coverage for CIO and IT with our digital technology expertise software coverage and research across DevOps and Platforms, Intelligent Automation, IT Service Management, ITOps and Observability. The unification of our analytics and data expertise areas has enabled us to extend our coverage to new topics such as Data Intelligence. We are also expanding Digital Business with new coverage and research into Digital Applications, Digital Intelligence and Digital Operations, and broadening our scope in Office of Finance with Order-to-Cash and Procure-to-Pay. The market agenda also highlights our expanded 2024 Buyers Guide market research. Our more than 75 topics and market reports will address new software categories as well as expand on existing ones across applications and software for IT and business. Ventana Research publicly posts its market agenda on its community with three months of continuous visibility. Membership to the community is free and open to anyone interested in viewing the firm’s market research and education. The Ventana Research community operates with transparency to help enterprises understand how they can utilize technology to meet their unique business requirements. We have made substantive advancements in each business and technology expertise and focus area to offer knowledge and insights to guide digital business enhancements. Here is a snapshot of the topics our subject matter experts will explore this year. Digital Business: A digital blueprint to assess and prioritize investment of resources and time is essential to determine how to best utilize automation and enabled intelligence technologies for an effective digital workplace. Our areas of focus in Digital Business include: Digital Applications, Digital Communications, Digital Intelligence, Digital Operations, Experience Management, Generative AI, Performance Management, Sustainability and ESG and Work Management. Our additional technological focus on Digital Communication, Digital Payments, Digital Security and Work Management guides decisions about software requirements for processes and the workforce. Enterprises need to further refine the enablement of digital business using software to ensure readiness, responsiveness and agility. Many enterprises continue to invest into digital transformation rather than prioritizing effective digitalization of the business, processes and workforce. Lacking sufficient time and resources, enterprises rarely go beyond traditional productivity improvements with collaboration and communication technologies. Now, with the advancements in AI, significant improvements are being made to expand the impact of software including the use of generative AI for more effective digital experiences. I assert that by 2027, one-half of enterprises will identify that the horrific user experiences in their existing software will bring focus to experience management and approaches that use GenAI as the primary method for interactions. Business and IT leaders who want to ensure that their enterprises succeed should learn about and engage software that can fundamentally maximize the value of their time and resources and advance processes and the workforce. AI: Responding to the need for effective analytics and the nature of operating in real time, our Analytics expertise area, led by the executive director of software research, David Menninger, helps enterprises that make a higher proportion of business decisions based on data gain competitive advantage, responding faster to worker and customer demands for more innovative, data-rich applications and personalized experiences. Dave’s areas of focus include: Computer Vision, Deep Learning, Generative AI, Machine Learning Operations, Model Building and Large Language Models, and Natural Language. He asserts that through 2026, more than one-half of enterprises will realize their AI competencies and skills are insufficient and will require new investments to avoid being at a competitive disadvantage. The need for enterprises to operate smarter requires insights derived from analytics through process and technology. Enterprises of all sizes and industries are challenged to manage, govern and process an increasing torrent of data generated in many formats by a multitude of disparate sources, while at the same time increasing analytic agility and accelerating business decision-making through the use of discovery, machine learning, predictive analytics and visualization, and now generative AI. Doing so requires cultural and organizational change as well as the adoption of new technologies that enable approaches that increase the value derived from the accumulated data. Dave’s analyst perspectives provide more detail on our exploration of software overall and the use of AI methods and technologies. Look for our new Buyers Guide on AI where we advise enterprises on the potential of software investments. Analytics and Data: Responding to the necessity for business and the nature of operating in real time, our Analytics and Data expertise area, led by research director Matt Aslett, establishes a focus on the effective impact of analytics and data across the enterprise. Matt’s area of focus includes: AI and Machine Learning, Analytics, Data Intelligence, Data Operations, Data Platforms, and Streaming and Events. Enterprises that make a higher proportion of business decisions based on data stand to gain competitive advantage, responding faster to worker and customer demands for more innovative, data-rich applications and personalized experiences. Artificial intelligence and machine learning assists in using analytics and data in a more intelligent manner and delivers more impactful insights. Being responsive requires enterprises to operate in real time, using streaming analytics that originate from data and events flowing across networks as well as process mining. Analytics methods using augmented intelligence and natural language processing increase accessibility and engagement. Traditional use of analytics in business intelligence is still critical, and use of collaborative, embedded and mobile analytics can ensure availability within the applications and tools the workforce uses. Enterprises of all sizes and industries are challenged to manage, govern and process an increasing torrent of data generated in many formats by a multitude of disparate sources. Modern data intelligence and operations can support these data platforms. As Matt asserts, through 2026, analytics and data software providers will prioritize the delivery of automated code and query generation and conversion capabilities based on GenAI. Follow Matt’s analyst perspectives to monitor the evolution of analytics and data methods, along with Buyers Guides for all aspects of Analytics and Data including augmented, collaborative, embedded and mobile; DataOps including observability, orchestration and pipelines; and Data Intelligence covering governance, application integration, data integration, quality and MDM. Customer Experience: High-value interactions are necessary to engage — and satisfy — customers. Our research director Keith Dawson asserts that by 2027, most enterprises will provide personalized customer experiences using AI as part of a broad CX platform. To support this transition, we have augmented our Customer Experience focus to include Agent Management, Customer Experience Management, Field Service, Contact Center and Intelligent Self-Service, and Voice of the Customer. Under pressure from customer expectations, enterprises are prioritizing investments that automate and improve engagement across channels. In many cases, they are prioritizing systems that support agents as well as digital engagement with machine-based, virtual agents in a more intelligent, self-service approach. The necessity of strong customer experiences is clear. In response, the modernization of CRM to next-generation customer experience management platforms and applications are creating a unified approach to support interactions. Field service, traditionally handled within a business unit, is becoming a focal point of effective operations and the overall customer journey. Follow Keith’s analyst perspectives to monitor the evolution of data methods and technology, along with Buyers Guides in Contact Center Suites including contact center and agent management, and Customer Experience Management which includes knowledge management and journey management. Digital Technology: In the expertise of Digital Technology, we renovate our exploration into the digital technologies that are required by CIO and IT leaders in every enterprise. This expertise area is led by research director Jeff Orr, who examines the specific — and combinations of — software for IT that provide exponential value. Jeff asserts that through 2025, enterprise CIOs will rely on digital technologies to transform operations, enable cost optimization, drive business goals, boost efficiency and achieve strategic objectives. Digital technology helps enterprises gain intelligence and launch automation that ensures ongoing levels of effectiveness for the overall business and within specific processes. Our Digital Technology expertise includes nine focus areas: Business Continuity, Cloud Computing, DevOps and Platforms, Digital Security, Intelligent Automation, IoT and Edge Computing, IT Service Management, ITOps and Observability. Each of these software categories is advancing to generate more value for the business and addresses the technology needs of an enterprise. AI-infused software will be a critical part of Jeff’s focus to ensure that modernization of IT includes embracing the next generation of computing. Improving the digital effectiveness across processes in IT, enterprise to customers, partners and the overall supply chain has become a business imperative for 2024. Enhancements to the digital workflows of processes and activities can improve organizational readiness to support the objectives and intentions of everyone in the workforce. Optimizing the path forward in 2024 will require not only a heightened sense of purpose for the use of intelligent automation but also the observability of the enterprise to achieve expected benefits and governance of IT. Establishing a priority focus for digital technology investments will ensure appropriate reward for the time and resources dedicated and to include IoT and edge computing. Jeff’s experience and focus on digital security will bring new depth to help CISOs and CIOs ensure the level of protection that is expected. Follow Jeff’s analyst perspectives to monitor the revolution in IT and the use of digital methods and technology, along with Buyers Guides focusing on Cloud Computing platforms including hybrid, public and private; Development including applications development (AppDev) and development operations (DevOps); Digital Security including data protection, identity management, email and end point; Intelligent Automation including conversational, process mining and platforms; and IT including observability, operations and service management. Human Capital Management: In the expertise of Human Capital Management — which, as partner and head of software research, I currently lead — we are continuing our dedicated work and market research in the focus areas of Employee Experience, Learning Management, Payroll Management, Total Compensation Management and Workforce Management as well as the optimal use of Talent Management. Given the flexibility of hybrid and remote work or, in contrast, the return to work and frigidity of enterprises, workforce challenges are more focused on the opportunity to be employed than on the employee experience. Innovating talent development is essential, though enterprises have become rusty in this area. The focus on individual and career skill development is evolving rapidly to support digital learning and maximizing the potential of every worker. Meeting the demand for talent growth from recruiting and hiring to onboarding will require moving beyond antiquated CRM approaches to more effective candidate engagement to ensure organizational growth. A focus on worker and career development requires continued investment in coaching, mentoring and skills that align to performance management. But HCM can evolve the most with the use of AI designed for the employee experience. Human-like interfaces using generative AI are desperately needed in almost every enterprise. Maximizing the merits of HCM requires the use of people analytics and workforce planning to help decision-makers and managers, and to support diversity, equity and inclusion improvement. Keys to the success of these initiatives are an effective set of technological requirements and a structured software provider evaluation process to ensure the human capital management platform and applications meet the future requirements of the enterprise. We assert that by 2028, three-quarters of enterprises will abandon their existing recruitment processes as they determine that their antiquated methods and supporting CRM systems detract from gaining quality candidates for the workforce. Look to future Buyers Guides in Compensation Management; Learning Management including Learning Content and LXP; Payroll Management; Workforce Management including domestic and global; and HCM Suites including HRMS and talent management. Marketing: Performance-driven marketing requires a focus on outcomes and processes derived from analytics and data. To gain engagement across process, it is essential to have the competencies and skills to be digitally effective in every interaction. Advancing intelligence in marketing processes is not easy given the volume of available data and the skills required to utilize it. By 2028, one-quarter of CMOs will look to scrap their portfolio of marketing technologies for new digital platforms that can engage and interact more intelligently with visitors and customers. Research director Keith Dawson and I continue to lead the effort to advance the effectiveness of marketing organizations. Our Marketing expertise covers fundamental and advanced techniques in Digital Marketing and Intelligent Marketing for optimal engagement, but also how to use data more intelligently with Customer Data Platforms (CDP), and Product Experience Management using product information more effectively. Marketing Performance Management and effective scorecards for planning and analytics supports aligning resources and budgets to reach the desired objectives. We will continue our focus in Digital Experience Platforms which ensure information and interactions are updated across processes and systems, and add the use of AI with generative AI to provide modern human digital experiences that are mostly not available in today’s interfaces for website and commerce interactions. Assessment of software providers in Buyers Guides will span Digital Experience Suites including platform, digital asset management (DAM), and website with CMS; and Product Experience Management including customers, supply chain, intelligence and analytics, and platform. Office of Finance: Prioritizing the operating efficiency of processes can help finance teams achieve desired outcomes and ensure their readiness to respond to market changes and organizational requirements. Our well-established Office of Finance expertise covers focus areas of Business Planning, Consolidate and Close Management, Digital Finance, Enterprise Resource Planning and Continuous Accounting, as well as two new focus areas in Order-to-Cash and Procure-to-Pay. We established intercompany financial management as a discipline for digitizing accounting and reconciliation processes that intersect costs and activities across the enterprise and workforce, and have continued to educate on the merits of a data pantry that can meet the needs of finance and FP&amp;A, along with the application of AI for advancing the automation and intelligence needed by every CFO. Our goal is to enable financial planning and analysis teams to use analytics and modeling to guide planning processes. My colleague Robert Kugel, executive director of business software research and leader for our Office of Finance expertise area, asserts that by 2027, a majority of finance and accounting departments will use GenAI to facilitate the creation of documents and communications to improve productivity. Follow Robert’s analyst perspectives on the Office of Finance technology landscape and Buyers Guides in Business Planning including financial, sales and operations, supply chain and workforce planning; Consolidate and Close; and Procure-to-Pay. Office of Revenue: My colleague Stephen Hurrell, research director in the Office of Revenue expertise area, examines the revenue processes and technology required for buying and selling products and services. Whether your enterprise has operations teams focused on commercial, revenue or sales, they need to be more efficient with processes and performance management. Managing revenue performance across channels and departments that support buyer and seller interactions requires sales and revenue performance management systems. The continued need to manage compensation and incentives related to quotas and territories is essential for every sales organization. The neglect of customer relationship management investments in the past decade continue to plague revenue efforts as outdated systems lack the ability to interact with advanced, intelligent applications. Stephen asserts that through 2026, more than one-half of enterprises, due to outdated CRM and SFA processes and system design, will be unable to deploy the latest AI technology to assist sales, partners and customer service, thus limiting revenue growth. Consumer expectations for interactions with goods and services has led to transformation of digital commerce technology that supports web and mobile interactions. Ideally, these systems deliver effective product experiences through dedicated product information and experience management systems that require AI and the application of generative AI to provide human-like digital experiences for consumers to customers. The growth of hybrid business models and mixed selling methods elevates the need for effective technology to support sales processes. The recurring billing and monetization aspects of digital and potentially physical services requires effective — and in most cases, dedicated — subscription management software that manages the experiences of subscribers and subscriptions. Selling experiences requires investment in sales engagement applications to ensure optimal interactions throughout the buyers’ journey. The impact of the revenue potential and resulting customer experience from third-party channels requires partner management software to support the indirect channel of revenue and ensure optimal operations and desired outcomes. This will be a continued focus for Office of Revenue. Follow Stephen’s analyst perspectives and Buyers Guides covering CRM including marketing, sales, revenue, commerce, partners, service and platform; Revenue Performance Management including revenue intelligence and analytics, sales performance management and sales compensation management; and Subscription Management including B2B, B2C and platform. Operations and Supply Chain: Our Operations and Supply Chain expertise is also led by Robert Kugel. Areas of focus include: Continuous Planning, Continuous Supply Chain and ERP, Product Information Management, Property Technology, Supplier Relationship Management and Sustainability Management. Robert asserts that by 2026, one-half of supply chain teams will adopt natural language processing as a component of improving digital experiences for business professionals who desire conversational methods of interaction. The advancement of AI and renovated automation and intelligence is critical for every supply chain and an essential improvement for efficiency in the accuracy and delivery of products. The digitization every enterprise requires to meet the demand for products and services is necessary, but focus on the outcomes and impact of processes is essential for resilience. This must be established through a continuous supply chain that operates with enterprise resource planning in a unified manner, supported through continuous planning to work toward mutual outcomes. At the core of the supply chain is the interconnected aspect of product life cycle management, contributing to product information management in support of product experiences across the enterprise and for customers, partners and suppliers. A continued investment in supplier relationship management addresses the pressure on sourcing, fulfillment, invoice reconciliation and payment terms — activities interconnected with finance teams and processes. The need to focus on assets with property technology is still a substantial opportunity to improve the tenant, landlord and owner relationship with applications designed to not just operate but optimize this tangible asset. A continued focus on sustainability management is part of our research into operations and supply chain, specifically where data and information related to operations and products needs to be part of the continuous processes of enterprises. Assessment of software providers in Buyers Guides will span ESG including operations and analytic and data; ERP including manufacturing and services; Product Experience Management including customers, supply chain, intelligence and analytics, and platform; and Supply Chain Management including Warehouse Management, Transportation Management and Logistics Management. Our work in 2023 found that enterprises remain bifurcated in digital transformation. Some enterprises are shifting from cloud computing to hybrid multi-cloud and distributed computing environments, while others use myriad cloud-computing strategies. Our belief is that enterprises are not aligning priorities and resources effectively to achieve business goals and perform essential digital modernization priorities. The lack of curiosity and technological competencies of business leaders contributes to misguided investments. Business and IT leaders must understand technology to ensure innovation, optimize productivity and enable digital experiences that impact everyone from customers to partners using AI and generative AI. At Ventana Research, we guide enterprises to digital effectiveness through our subject matter expertise, market research and industry experience with technology to achieve desired outcomes from current and future investments. Enjoy our overall market agenda for 2024 across 10 expertise areas and 12 vertical industries and the in-depth perspectives that facilitate the knowledge from our firm to utilize technology in the most effective manner. Subscribe to our Ventana Research community at no cost and stay up to date on our 2024 research efforts. Unlike other technology analyst firms, we provide our research and insights in mediums that are easy to consume but open to everyone to enable improvement. Check out our market expertise and focus areas and access educational resources available exclusively to members of our community. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/2024_Market_Agenda_Innovation_in_AI_and_Digital_Modernization.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "The Buyers Guide for Global Payroll Classifies and Rates Vendors", "mainEntityOfPage": "https://marksmith.isg-research.net/the-buyers-guide-for-global-payroll-classifies-and-rates-vendors", "datePublished": "30/11/2023", "dateModified": "30/11/2023", "articleBody": "I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2023 Global Payroll Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Human Capital Management vendors supporting the spectrum of Global Payroll. Using this methodology, we evaluated vendor submissions in seven categories: five relevant to the product experience ﹘ Adaptability, Capability, Manageability, Reliability and Usability ﹘ and two related to the customer experience ﹘ TCO/ROI and vendor Validation. This research-based index evaluates the full business and information technology value of global payroll software offerings. I encourage you to learn more about our Buyers Guide and its effectiveness as a vendor selection and RFI/RFP tool. This Buyers Guide research evaluates the following vendors that offer products for global payroll as we define it: ADP, Ceridian, CloudPay, Gusto, Infor, Neeyamo, Oracle, Papaya Global, Paylocity, Rippling, SAP, UKG and Workday. Four of these 13 suppliers responded positively to our requests for information and provided completed questionnaires and demonstrations to aid our analysis of their payroll management products. Along with briefings and information where provided, all online material that was generally available was used for the analysis. This report includes products generally available as of September 15, 2023. The following vendors declined to participate or did not respond to our invitation: Ceridian, Gusto, Infor, Neeyamo, Papaya Global, Paylocity, Rippling and Workday. To organizations considering products from these vendors, we recommend extra scrutiny as part of the software assessment because they did not make their technology available for the Value Index evaluation process. Unlike many IT analyst firms that rank vendors from an IT-only perspective or focus on a specific type of global payroll, Ventana Research has designed the Buyers Guide to provide a balanced perspective, rooted in an understanding of business drivers and needs. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Buyers Guide will enable your organization to achieve levels of efficiency and effectiveness needed to optimize global payroll. We urge organizations to do a thorough job of evaluating global payroll offerings in this Buyers Guide as both the results of our in-depth analysis of these vendors and as an evaluation methodology. The Value Index can be used to evaluate existing suppliers, plus provides evaluation criteria for new projects. Using it can shorten the cycle time for an RFP. The Buyers Guide for Global Payroll in 2023 finds ADP first on the list, followed by Oracle and UKG. Companies that rated in the top three of any category ﹘ including the product and customer experience dimensions ﹘ earn the designation of Leader. The Leaders in Product Experience are: ADP. Oracle. UKG. The Leaders in Customer Experience are: ADP. Oracle. UKG. The Leaders across any of the seven categories are: Oracle, which has achieved this rating in seven of the seven categories. ADP in six categories. SAP and UKG in four categories. The overall performance chart provides a visual representation of how vendors rate across product and customer experience. Vendors with products scoring higher in a weighted rating of the five product experience categories place farther to the right. The combination of ratings for the two customer experience categories determines their placement on the vertical axis. As a result, vendors that place closer to the upper-right are “exemplary” and rated higher than those closer to the lower-left and identified as vendors of “merit.” Vendors that excelled at customer experience over product experience have an “assurance” rating, and those excelling instead in product experience have an “innovative” rating. Note that close vendor scores should not be taken to imply that the packages evaluated are functionally identical or equally well-suited for use by every organization or process. Although there is a high degree of commonality in how organizations handle global payroll, there are many idiosyncrasies and differences that can make one vendor’s offering a better fit than another. After more than a decade of technological advances, all the products we evaluated are feature-rich, but not all the capabilities they offer are equally valuable to users. Moreover, the existence of too many capabilities may be a negative factor for an organization if it introduces unnecessary complexity. Nonetheless, an organization may decide that a larger number of options is a plus, especially if some of them match its established practices or better support a new initiative that is driving the purchase of new software. Features, functions and vendor assessments are not the only deciding factors. For example, an organization may face budget constraints such that the TCO evaluation can tip the scale to one vendor or another. This is where the Value Index methodology and appropriate weighting can be applied to determine the best fit of vendors and products to an organization’s specific needs. Our firm has made every effort to encompass in this Buyers Guide the overall product and customer experience from our global payroll blueprint, which we believe reflects what a well-crafted RFP should contain. Even so, there may be additional areas that affect which vendor and products best fit an organization’s particular requirements. Therefore, while this research is complete as it stands, utilizing it in your own organizational context is critical to ensure that products deliver the highest level of support for your projects. You can find more details on our site as well as in the Buyers Guide Report. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/The_Buyers_Guide_for_Global_Payroll_Classifies_and_Rates_Vendors.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Global Payroll Buyers Guide: Market Observations", "mainEntityOfPage": "https://marksmith.isg-research.net/global-payroll-buyers-guide-market-observations", "datePublished": "29/11/2023", "dateModified": "29/11/2023", "articleBody": "The 2023 Ventana Research Buyers Guide for Global Payroll research enables me to provide observations about how the market has advanced. The payroll preparation process has long been an inefficient, labor-intensive set of administrative tasks designed to ensure that everyone is paid correctly and on time. Historically, it has been a transactional- and compliance-centered function involving manual adjustments, reconciliations and the answering of repeated routine questions. Now, advances in digital technologies and delivery models have rendered the payroll function considerably more efficient with the added bonus of delivering new value to the business through automation, data-driven decision support and direct contribution to an enhanced employee experience. Nowhere is this more important than in the delivery of global payroll. Managing payroll on a global scale presents a multitude of complexities and challenges that demand meticulous attention to detail. The first and most apparent obstacle is the sheer diversity of local regulations, tax laws and labor practices across countries. Each jurisdiction has its own unique requirements for payroll calculations, deductions and compliance, making it a daunting task for organizations with a global workforce. Additionally, currency exchange rates, language barriers and varying payment methods add further layers of intricacy to the process. To address these complexities, organizations have several approaches at their disposal. Some opt for a fully in-house model, where they build and maintain their own payroll infrastructure. Others choose to outsource their payroll to global payroll providers who specialize in navigating global payroll, generally through a network of local, in-country providers. A third approach is the hybrid model, which combines in-house and outsourced components to strike a balance between control and expertise. The choice of approach often depends on factors like the organization’s size, geographical spread and internal know-how. Software vendors play a crucial role in simplifying global payroll processes. They are developing systems that can harmonize payroll calculations across multiple countries, ensuring compliance with local regulations. These systems often include features like automated tax calculations, multi-currency support and built-in reporting and analysis tools. Moreover, many software vendors offer a hybrid approach themselves, managing payroll directly in some countries while partnering with local in-country providers in others. This hybrid approach can be a significant benefit as it leverages the vendor’s expertise and user experience while maintaining flexibility and compliance on a global scale. In essence, software vendors are central to addressing the complexities of global payroll, offering organizations the tools they need to streamline and optimize this critical function. In our view, this technology-mediated shift to a new style of payroll management is well worth the effort. We advise that organizations seeking improvement embrace an integrated approach that not only optimizes the payroll function but also connects payroll with other core HR, talent management and workforce management systems and their related information and processes. With this integration in place, organizations can make better and often more strategic workforce-related decisions using payroll-related data such as overtime hours worked, PTO, types of bonuses paid, benefits participation rates or the ratio of regular to contingent worker costs. According to the traditional understanding of payroll management, an organization either gets it right, completing payroll runs accurately and on-time, or does not. But modern payroll systems shake up this conventional wisdom through an array of approaches that deliver variable added value. While gross-to-net calculation engines may still deliver the same results, processing speeds can vary greatly, as can a particular software product’s ability to detect and resolve errors without restarting the calculation cycle. Several recent technological advances in particular have significantly reduced the time it takes to complete a payroll cycle. These advances not only include faster processing speeds but also robotic process automation, artificial intelligence and machine learning (AI/ML) that can instantly predict, detect and correct errors, and chatbots that can field workers’ routine questions. And with the application of generative AI, these chatbots have become even more conversational, making responses personal to the specific employee rather than issuing a generic company-wide response that may still require a phone call or a help ticket with an HR service center. To varying degrees, vendors also differ in their software’s ability to seamlessly maintain compliance and consolidate reporting and analytics across multiple regions: national, state, local and everything in between. Tax calculations, from federal to state to local school district, must be accurate and, importantly, regularly updated and maintained. This is no small task and requires considerable commitment and expertise on the part of the vendor. Similarly, the ability to manage the full complement of garnishment types, generate mandatory reporting for ACA and other federal programs, and perform calculations and audits for ever-changing minimum wage and overtime regulations should all be table-stakes capabilities of any domestic payroll software, but not all perform to the same standards. Over the last three decades, payroll management was widely outsourced. As a result, most of payroll management operations were either partially or completely severed from other human capital management (HCM) processes. This isolation prevented organizations from using payroll information and planning in strategizing. Organizations were not readily able to utilize payroll data to manage important initiatives such as pay-for-performance strategies, optimizing worker schedules or pay equity analyses. Now, however, technology can integrate the various aspects of HCM, connecting HR, payroll, talent and workforce management information and processes. Furthermore, analysts, managers and executives can apply powerful analytics tools to enable better-informed decisions. More recently, tools such as robotic process automation, natural-language chatbots, now often referred to as co-pilots or assistants, and AI-enabled predictive and personalization capabilities are contributing to easier and more effective workforce management. These advances have also played a significant part in enabling organizations to work toward providing a superior employee experience, increasingly a requirement for attracting and retaining top talent. Workers expect an engaging user experience when entering hours worked or pulling up a current or past pay stub to confirm earnings, taxes and deductions. In new payroll systems, intelligent virtual assistants can provide conversational user experiences, answering questions such as, “How do I fix a timesheet error?” or, “When will I receive my first check?” These questions may not be critical from a business perspective, but they are typically urgent for the employee, and with these new tools they can be addressed within seconds rather than requiring a game of phone or email tag that leads to frustration and disengagement. Also in the realm of the employee experience, there have been significant advances in the flexibility of pay types, including the ability to pay via mobile-wallet, complemented by ancillary services such as targeted savings and financial wellness tools. Earned Wage access is another valuable tool that is becoming increasingly common, offering workers real-time access to a portion of the wages they’ve earned, providing a path away from predatory lenders and toward financial stability. Over the past decade, the payroll function has become firmly established in the cloud. For organizations, this means more frequent updates and new releases without requiring organizations to retrofit customizations. Consequently, cloud-based services generally mean less reliance on an IT department to manage implementations. Further, vendors are increasingly offering no-code or low-code configuration options, thus bypassing the need for IT intervention at all. Nevertheless, small and midsize organizations continue to gravitate toward less sophisticated systems that provide reliability at a moderate cost, as offerings laden with innovative features often require a dedicated HR team to manage the deployment. Fortunately, vendors of all sizes are improving their offerings to include more sophisticated and valuable tools and functionality that are elevating the roll of payroll within organizations. This research evaluates the following vendors that offer products that address key elements of global payroll as we define it: ADP, Ceridian, CloudPay, Gusto, Infor, Neeyamo, Oracle, Papaya Global, Paylocity, Rippling, SAP, UKG and Workday. You can find more details on our site as well as in the Buyers Guide Market Report. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/Global_Payroll_Buyers_Guide_Market_Observations.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "The Buyers Guide for Domestic Payroll Classifies and Rates Vendors", "mainEntityOfPage": "https://marksmith.isg-research.net/the-buyers-guide-for-domestic-payroll-classifies-and-rates-vendors", "datePublished": "28/11/2023", "dateModified": "28/11/2023", "articleBody": "I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2023 Domestic Payroll Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Human Capital Management vendors supporting the spectrum of Domestic Payroll. Using this methodology, we evaluated vendor submissions in seven categories: five relevant to the product experience ﹘ Adaptability, Capability, Manageability, Reliability and Usability ﹘ and two related to the customer experience ﹘ TCO/ROI and vendor Validation. This research-based index evaluates the full business and information technology value of domestic payroll software offerings. I encourage you to learn more about our Buyers Guide and its effectiveness as a vendor selection and RFI/RFP tool. This Buyers Guide research evaluates the following vendors that offer products for domestic payroll as we define it: ADP, Ceridian, Infor, Oracle, Paychex, Paycom, Paycor, Paylocity, SAP, UKG and Workday. Six of these 11 suppliers responded positively to our requests for information and provided completed questionnaires and demonstrations to aid our analysis of their domestic payroll products. Along with briefings and information where provided, all online material that was generally available was used for the analysis. This report includes products generally available as of September 15, 2023. The following vendors declined to participate or did not respond to our invitation: Ceridian, Infor, Paycom and Paylocity. To organizations considering products from these vendors, we recommend extra scrutiny as part of the software assessment because they did not make their technology available for the Value Index evaluation process. Unlike many IT analyst firms that rank vendors from an IT-only perspective or focus on a specific type of domestic payroll, Ventana Research has designed the Buyers Guide to provide a balanced perspective, rooted in an understanding of business drivers and needs. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Buyers Guide will enable your organization to achieve levels of efficiency and effectiveness needed to optimize domestic payroll. We urge organizations to do a thorough job of evaluating domestic payroll offerings in this Buyers Guide as both the results of our in-depth analysis of these vendors and as an evaluation methodology. The Value Index can be used to evaluate existing suppliers, plus provides evaluation criteria for new projects. Using it can shorten the cycle time for an RFP. The Buyers Guide for Domestic Payroll in 2023 finds ADP first on the list, followed by Oracle and UKG. Companies that rated in the top three of any category ﹘ including the product and customer experience dimensions ﹘ earn the designation of Leader. The Leaders in Product Experience are: ADP. Oracle. UKG. The Leaders in Customer Experience are: ADP. Oracle. UKG. The Leaders across any of the seven categories are: Oracle, which has achieved this rating in seven of the seven categories. ADP and UKG in five categories. SAP in four categories. The overall performance chart provides a visual representation of how vendors rate across product and customer experience. Vendors with products scoring higher in a weighted rating of the five product experience categories place farther to the right. The combination of ratings for the two customer experience categories determines their placement on the vertical axis. As a result, vendors that place closer to the upper-right are “exemplary” and rated higher than those closer to the lower-left and identified as vendors of “merit.” Vendors that excelled at customer experience over product experience have an “assurance” rating, and those excelling instead in product experience have an “innovative” rating. Note that close vendor scores should not be taken to imply that the packages evaluated are functionally identical or equally well-suited for use by every organization or process. Although there is a high degree of commonality in how organizations handle domestic payroll, there are many idiosyncrasies and differences that can make one vendor’s offering a better fit than another. After more than a decade of technological advances, all the products we evaluated are feature-rich, but not all the capabilities they offer are equally valuable to users. Moreover, the existence of too many capabilities may be a negative factor for an organization if it introduces unnecessary complexity. Nonetheless, an organization may decide that a larger number of options is a plus, especially if some of them match its established practices or better support a new initiative that is driving the purchase of new software. Features, functions and vendor assessments are not the only deciding factors. For example, an organization may face budget constraints such that the TCO evaluation can tip the scale to one vendor or another. This is where the Value Index methodology and appropriate weighting can be applied to determine the best fit of vendors and products to an organization’s specific needs. Our firm has made every effort to encompass in this Buyers Guide the overall product and customer experience from our domestic payroll blueprint, which we believe reflects what a well-crafted RFP should contain. Even so, there may be additional areas that affect which vendor and products best fit an organization’s particular requirements. Therefore, while this research is complete as it stands, utilizing it in your own organizational context is critical to ensure that products deliver the highest level of support for your projects. You can find more details on our site as well as in the Buyers Guide Report. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/The_Buyers_Guide_for_Domestic_Payroll_Classifies_and_Rates_Vendors.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Domestic Payroll Buyers Guide: Market Observations", "mainEntityOfPage": "https://marksmith.isg-research.net/domestic-payroll-buyers-guide-market-observations", "datePublished": "27/11/2023", "dateModified": "27/11/2023", "articleBody": "The 2023 Ventana Research Buyers Guide for Domestic Payroll research enables me to provide observations about how the market has advanced. The payroll preparation process has long been an inefficient, labor-intensive set of administrative tasks designed to ensure that everyone is paid correctly and on time. Historically, it has been a transactional- and compliance-centered function involving manual adjustments, reconciliations and the answering of repeated routine questions. Now, advances in digital technologies and delivery models have rendered the payroll function considerably more efficient with the added bonus of delivering new value to the business through automation, data-driven decision support and direct contribution to an enhanced employee experience. In our view this technology-mediated shift to a new style of payroll management is well worth the effort. We advise that organizations seeking improvement embrace an integrated approach that not only optimizes the payroll function but also connects payroll with other core HR, talent management and workforce management systems and their related information and processes. With this integration in place, organizations can make better and often more strategic workforce-related decisions using payroll-related data such as overtime hours worked, PTO, types of bonuses paid, benefits participation rates or the ratio of regular to contingent worker costs. According to the traditional understanding of payroll management, an organization either gets it right, completing payroll runs accurately and on-time, or does not. But modern payroll systems shake up this conventional wisdom through an array of approaches that deliver variable added value. While gross-to-net calculation engines may still deliver the same results, processing speeds can vary greatly, as can a particular software product’s ability to detect and resolve errors without restarting the calculation cycle. Several recent technological advances in particular have significantly reduced the time it takes to complete a payroll cycle. These advances not only include faster processing speeds but also robotic process automation, artificial intelligence and machine learning (AI/ML) that can instantly predict, detect and correct errors, and chatbots that can field workers’ routine questions. And with the application of generative AI, these chatbots have become even more conversational, making responses personal to the specific employee rather than issuing a generic company-wide response that may still require a phone call or a help ticket with an HR service center. To varying degrees, vendors also differ in their software’s ability to seamlessly maintain compliance and consolidate reporting and analytics across multiple regions: national, state, local and everything in between. Tax calculations, from federal to state to local school district, must be accurate and, importantly, regularly updated and maintained. This is no small task and requires considerable commitment and expertise on the part of the vendor. Similarly, the ability to manage the full complement of garnishment types, generate mandatory reporting for ACA and other federal programs, and perform calculations and audits for ever-changing minimum wage and overtime regulations should all be table-stakes capabilities of any domestic payroll software, but not all perform to the same standards. Over the last three decades, payroll management was widely outsourced. As a result, most of payroll management operations were either partially or completely severed from other human capital management (HCM) processes. This isolation prevented organizations from using payroll information and planning in strategizing. Organizations were not readily able to utilize payroll data to manage important initiatives such as pay-for-performance strategies, optimizing worker schedules or pay equity analyses. Now, however, technology can integrate the various aspects of HCM, connecting HR, payroll, talent and workforce management information and processes. Furthermore, analysts, managers and executives can apply powerful analytics tools to enable better-informed decisions. More recently, tools such as robotic process automation, natural-language chatbots, now often referred to as co-pilots or assistants, and AI-enabled predictive and personalization capabilities are contributing to easier and more effective workforce management. These advances have also played a significant part in enabling organizations to work toward providing a superior employee experience, increasingly a requirement for attracting and retaining top talent. Workers expect an engaging user experience when entering hours worked or pulling up a current or past pay stub to confirm earnings, taxes and deductions. In new payroll systems, intelligent virtual assistants can provide conversational user experiences, answering questions such as, “How do I fix a timesheet error?” or, “When will I receive my first check?” These questions may not be critical from a business perspective, but they are typically urgent for the employee, and with these new tools they can be addressed within seconds rather than requiring a game of phone or email tag that leads to frustration and disengagement. Also in the realm of the employee experience, there have been significant advances in the flexibility of pay types, including the ability to pay via mobile-wallet, complemented by ancillary services such as targeted savings and financial wellness tools. Earned Wage access is another valuable tool that is becoming increasingly common, offering workers real-time access to a portion of the wages they’ve earned, providing a path away from predatory lenders and toward financial stability. Over the past decade, the payroll function has become firmly established in the cloud. For organizations, this means more frequent updates and new releases without requiring organizations to retrofit customizations. Consequently, cloud-based services generally mean less reliance on an IT department to manage implementations. Further, vendors are increasingly offering no-code or low-code configuration options, thus bypassing the need for IT intervention at all. Nevertheless, small and midsize organizations continue to gravitate toward less sophisticated systems that provide reliability at a moderate cost, as offerings laden with innovative features often require a dedicated HR team to manage the deployment. Fortunately, vendors of all sizes are improving their offerings to include more sophisticated and valuable tools and functionality that are elevating the roll of payroll within organizations. This research evaluates the following vendors that offer products that address key elements of domestic payroll as we define it: ADP, Ceridian, Infor, Oracle, Paychex, Paycom, Paycor, Paylocity, SAP, UKG and Workday. You can find more details on our site as well as in the Buyers Guide Market Report. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/Domestic_Payroll_Buyers_Guide_Market_Observations.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "The Buyers Guide for Payroll Management Classifies and Rates Vendors", "mainEntityOfPage": "https://marksmith.isg-research.net/the-buyers-guide-for-payroll-management-classifies-and-rates-vendors", "datePublished": "22/11/2023", "dateModified": "22/11/2023", "articleBody": "I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2023 Payroll Management Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Human Capital Management vendors supporting the spectrum of Payroll Management. Using this methodology, we evaluated vendor submissions in seven categories: five relevant to the product experience ﹘ Adaptability, Capability, Manageability, Reliability and Usability ﹘ and two related to the customer experience ﹘ TCO/ROI and vendor Validation. This research-based index evaluates the full business and information technology value of payroll management software offerings. I encourage you to learn more about our Buyers Guide and its effectiveness as a vendor selection and RFI/RFP tool. This Buyers Guide research evaluates the following vendors that offer products for payroll management as we define it: ADP, Ceridian, Infor, Oracle, Paylocity, SAP, UKG and Workday. Four of these eight suppliers responded positively to our requests for information and provided completed questionnaires and demonstrations to aid our analysis of their payroll management products. Along with briefings and information where provided, all online material that was generally available was used for the analysis. This report includes products generally available as of September 15, 2023. The following vendors declined to participate or did not respond to our invitation: Ceridian, Infor and Paylocity. To organizations considering products from these vendors, we recommend extra scrutiny as part of the software assessment because they did not make their technology available for the Value Index evaluation process. Unlike many IT analyst firms that rank vendors from an IT-only perspective or focus on a specific type of payroll management, Ventana Research has designed the Buyers Guide to provide a balanced perspective, rooted in an understanding of business drivers and needs. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Buyers Guide will enable your organization to achieve levels of efficiency and effectiveness needed to optimize payroll management. We urge organizations to do a thorough job of evaluating payroll management offerings in this Buyers Guide as both the results of our in-depth analysis of these vendors and as an evaluation methodology. The Value Index can be used to evaluate existing suppliers, plus provides evaluation criteria for new projects. Using it can shorten the cycle time for an RFP. The Buyers Guide for Payroll Management in 2023 finds ADP first on the list, followed by Oracle and UKG. Companies that rated in the top three of any category ﹘ including the product and customer experience dimensions ﹘ earn the designation of Leader. The Leaders in Product Experience are: ADP. Oracle. UKG. The Leaders in Customer Experience are: ADP. Oracle. UKG. The Leaders across any of the seven categories are: Oracle, which has achieved this rating in seven of the seven categories. ADP in six categories. SAP and UKG in four categories. The overall performance chart provides a visual representation of how vendors rate across product and customer experience. Vendors with products scoring higher in a weighted rating of the five product experience categories place farther to the right. The combination of ratings for the two customer experience categories determines their placement on the vertical axis. As a result, vendors that place closer to the upper-right are “exemplary” and rated higher than those closer to the lower-left and identified as vendors of “merit.” Vendors that excelled at customer experience over product experience have an “assurance” rating, and those excelling instead in product experience have an “innovative” rating. Note that close vendor scores should not be taken to imply that the packages evaluated are functionally identical or equally well-suited for use by every organization or process. Although there is a high degree of commonality in how organizations handle payroll management, there are many idiosyncrasies and differences that can make one vendor’s offering a better fit than another. After more than a decade of technological advances, all the products we evaluated are feature-rich, but not all the capabilities they offer are equally valuable to users. Moreover, the existence of too many capabilities may be a negative factor for an organization if it introduces unnecessary complexity. Nonetheless, an organization may decide that a larger number of options is a plus, especially if some of them match its established practices or better support a new initiative that is driving the purchase of new software. Features, functions and vendor assessments are not the only deciding factors. For example, an organization may face budget constraints such that the TCO evaluation can tip the scale to one vendor or another. This is where the Value Index methodology and appropriate weighting can be applied to determine the best fit of vendors and products to an organization’s specific needs. Our firm has made every effort to encompass in this Buyers Guide the overall product and customer experience from our payroll management blueprint, which we believe reflects what a well-crafted RFP should contain. Even so, there may be additional areas that affect which vendor and products best fit an organization’s particular requirements. Therefore, while this research is complete as it stands, utilizing it in your own organizational context is critical to ensure that products deliver the highest level of support for your projects. You can find more details on our site as well as in the Buyers Guide Report. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/The_Buyers_Guide_for_Payroll_Management_Classifies_and_Rates_Vendors.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Payroll Management Buyers Guide: Market Observations", "mainEntityOfPage": "https://marksmith.isg-research.net/payroll-management-buyers-guide-market-observations", "datePublished": "21/11/2023", "dateModified": "21/11/2023", "articleBody": "The 2023 Ventana Research Buyers Guide for Payroll Management research enables me to provide observations about how the market has advanced. The payroll preparation process has long been an inefficient, labor-intensive set of administrative tasks designed to ensure that everyone is paid correctly and on time. Historically, this has been a transactional- and compliance-centered function that involves manual adjustments, reconciliations and answering routine questions. Now, advances in digital technologies and delivery models have rendered the payroll function considerably more efficient with the added bonus of delivering new value to the business through automation, data-driven decision support and direct contribution to an enhanced employee experience. In our view this technology-mediated shift to a new style of payroll management is well worth the effort. We advise that organizations seeking improvement embrace an integrated approach that not only optimizes the payroll function but also connects payroll with other HRMS, talent management and workforce management systems and their related information and processes. With this integration in place, organizations can make better and often more strategic workforce-related decisions using payroll-related data such as overtime hours worked, PTO, types of bonuses paid, benefits participation rates or the ratio of regular to contingent worker costs. According to the traditional understanding of payroll management, an organization either gets it right, completing payroll runs accurately and on-time, or does not. But modern payroll systems shake up this conventional wisdom through an array of approaches that deliver variable added value. While gross-to-net calculation engines may still deliver the same results, processing speeds can vary greatly, as can a particular software product’s ability to detect and resolve errors without restarting the calculation cycle. To varying degrees, vendors also differ in their software’s ability to seamlessly maintain compliance and consolidate reporting and analytics across multiple regions: national, state, local and everything in between. Software vendors play a crucial role in simplifying global payroll processes. They are developing systems that can harmonize payroll calculations across multiple countries, ensuring compliance with local regulations. These systems often include features like automated tax calculations, multi-currency support and built-in reporting and analysis tools. Moreover, many software vendors offer a hybrid approach themselves, managing payroll directly in some countries while partnering with local in-country providers in others. This hybrid approach can be a significant benefit as it leverages the vendor’s expertise and user experience while maintaining flexibility and compliance on a global scale. In essence, software vendors are central to addressing the complexities of global payroll, offering organizations the tools they need to streamline and optimize this critical function. In our view, this technology-mediated shift to a new style of payroll management is well worth the effort. We advise that organizations seeking improvement embrace an integrated approach that not only optimizes the payroll function but also connects payroll with other core HR, talent management and workforce management systems and their related information and processes. With this integration in place, organizations can make better and often more strategic workforce-related decisions using payroll-related data such as overtime hours worked, PTO, types of bonuses paid, benefits participation rates or the ratio of regular to contingent worker costs. According to the traditional understanding of payroll management, an organization either gets it right, completing payroll runs accurately and on-time, or does not. But modern payroll systems shake up this conventional wisdom through an array of approaches that deliver variable added value. While gross-to-net calculation engines may still deliver the same results, processing speeds can vary greatly, as can a particular software product’s ability to detect and resolve errors without restarting the calculation cycle. Several recent technological advances in particular have significantly reduced the time it takes to complete a payroll cycle. These advances not only include faster processing speeds but also robotic process automation, artificial intelligence and machine learning (AI/ML) that can instantly predict, detect and correct errors, and chatbots that can field workers’ routine questions. And with the application of generative AI, these chatbots have become even more conversational, making responses personal to the specific employee rather than issuing a generic company-wide response that may still require a phone call or a help ticket with an HR service center. To varying degrees, vendors also differ in their software’s ability to seamlessly maintain compliance and consolidate reporting and analytics across multiple regions: national, state, local and everything in between. Tax calculations, from federal to state to local school district, must be accurate and, importantly, regularly updated and maintained. This is no small task and requires considerable commitment and expertise on the part of the vendor. Similarly, the ability to manage the full complement of garnishment types, generate mandatory reporting for ACA and other federal programs, and perform calculations and audits for ever-changing minimum wage and overtime regulations should all be table-stakes capabilities of any domestic payroll software, but not all perform to the same standards. In recent years it has grown clear that the payroll function is ideally situated to be an authoritative source for assessing staffing and compensation trends and costs in relation to business performance as well as monitoring labor cost allocation scenarios and a myriad of other important workforce analytics. Advances in digital technology capabilities have paved the way for payroll systems to serve these functions, providing data and analytics that organizations can use to guide business strategy and goals. Over the last three decades, payroll management was widely outsourced. As a result, most of payroll management operations were either partially or completely severed from other human capital management (HCM) processes. Organizations thus were not readily able to utilize payroll data to manage important initiatives such as pay-for-performance strategies, optimizing worker schedules or pay equity analyses. This isolation from the evolution of HCM prevented organizations from using payroll information and planning in strategizing. Now, however, technology is available that integrates the various aspects of HCM, connecting HR, payroll, talent and workforce management information and processes. Furthermore, analysts, managers and executives can apply powerful analytics tools to enable better-informed decisions. More recently, tools such as robotic process automation, chatbots and AI-enabled predictive and personalization capabilities are contributing to easier and more effective workforce management. These advances have also played a significant part in enabling organizations to work toward providing a superior employee experience, increasingly a requirement for attracting and retaining top talent. Workers increasingly expect an engaging user experience when entering hours worked or pulling up a current or past pay stub to confirm earnings, taxes and deductions. In new payroll systems, intelligent virtual assistants can provide conversational user experiences, answering questions such as “How do I fix a timesheet error?” or “When will I receive my first check?” These questions may not be critical from a business perspective, but they are typically urgent for the employee, and with these new tools they can be addressed within minutes rather than requiring a game of phone or email tag that leads to frustration and disengagement. Also in the realm of the employee experience, one potentially significant advance is the possibility of flexibility around pay, including pay cards complemented by ancillary services such as budgeting and planning tools. A pay card is a debit card that can serve as an alternative to physical checks or direct deposits. Pay cards are useful for employees without checking accounts, and many vendors offering pay cards include free planning and budgeting tools. Over the past decade, the payroll function has become firmly established in the cloud. For organizations, this means more frequent updates and new releases without requiring organizations to retrofit customizations. Consequently, cloud-based services generally mean less reliance on an IT department to manage implementations. Nevertheless, small and midsize organizations continue to gravitate toward less sophisticated systems that provide reliability at a moderate cost, as offerings laden with innovative features often require a dedicated HR team to manage the deployment. This research evaluates the following vendors that offer products that address key elements of payroll management as we define it: ADP, Ceridian, Infor, Oracle, Paylocity, SAP, UKG and Workday. You can find more details on our site as well as in the Buyers Guide Market Report. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/Payroll_Management_Buyers_Guide_Market_Observations.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Product Experience Management Value Index Classifies and Rates Vendors", "mainEntityOfPage": "https://marksmith.isg-research.net/product-experience-management-value-index-classifies-and-rates-vendors", "datePublished": "14/03/2023", "dateModified": "14/03/2023", "articleBody": "I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Product Experience Management 2023 is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to vendors supporting the spectrum of product experience management and supporting product information management. Using this methodology, we evaluated vendor submissions in seven categories: five relevant to the product experience ﹘ Adaptability, Capability, Manageability, Reliability and Usability ﹘ and two related to the customer experience ﹘ TCO/ROI and Validation. This research-based index evaluates the full business and information technology value of product experience management software offerings. I encourage you to learn more about our Value Index and its effectiveness as a vendor selection and RFI/RFP tool. This Value Index research evaluates the following vendors that offer products for product experience management as we define it: Akeneo, Bluestone PIM, Contentserv, IBM, Informatica, inriver, insightsoftware, Oracle, Perfion, Pimcore, Precisely, Sales Layer, Salsify, Stibo Systems, Syndigo and Viamedici. Ten of these 16 suppliers responded positively to our requests for information and provided completed questionnaires and demonstrations to aid our analysis of their product experience management products. Along with briefings and information where provided, all online material that was generally available was used for the analysis. This report includes products generally available as of February 1st, 2023. The following vendors declined to participate or did not completely respond to our invitation: Contentserv, IBM, insightsoftware, Oracle, Precisely and Stibo Systems. To organizations considering products from these vendors, we recommend extra scrutiny as part of the software assessment because they did not make their technology available for the Value Index evaluation process. Unlike many IT analyst firms that rank vendors from an IT-only perspective or focus on a specific type of data technology, Ventana Research has designed the Value Index to provide a balanced perspective, rooted in an understanding of business drivers and needs. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Value Index will enable your organization to achieve levels of efficiency and effectiveness needed to optimize marketing and commerce processes but also the operations and supply chain using product information. We urge organizations to do a thorough job of evaluating software for Product Experience Management offerings in this Value Index as both the results of our in-depth analysis of these vendors and as an evaluation methodology. The Value Index can be used to evaluate existing suppliers, plus provides evaluation criteria for new projects. Using it can shorten the cycle time for an RFP. The Value Index for Product Experience Management in 2023 finds Informatica first on the list, followed by Akeneo and Salsify. Companies that rated in the top three of any category ﹘ including the product and customer experience dimensions ﹘ earn the designation Value Index Leader. The Value Index leaders in Product Experience are: Informatica. Akeneo. Salsify. Leaders in Customer Experience are: Akeneo. Inriver. Informatica. Value Index Leaders across any of the seven categories are: Akeneo and Informatica, which both achieved this rating in all seven of the categories. Inriver, in four categories. Salsify, in two categories. Syndigo, in one category. The overall performance chart provides a visual representation of how vendors rate across product and customer experience. Vendors with products scoring higher in a weighted rating of the five product experience categories place farther to the right. The combination of ratings for the two customer experience categories determines their placement on the vertical axis. As a result, vendors that place closer to the upper-right are “exemplary” and rated higher than those closer to the lower-left and identified as vendors of “merit.” Vendors that excelled at customer experience over product experience have an “assurance” rating, and those excelling instead in product experience have an “innovative” rating. Note that close vendor scores should not be taken to imply that the packages evaluated are functionally identical or equally well-suited for use by every organization or process. Although there is a high degree of commonality in how organizations use software to support product experience management, there are many idiosyncrasies and differences that can make one vendor’s offering a better fit than another. After more than a decade of technological advances, all the products we evaluated are feature-rich, but not all the capabilities they offer are equally valuable to users. Moreover, the existence of too many capabilities may be a negative factor for an organization if it introduces unnecessary complexity. Nonetheless, an organization may decide that a larger number of options is a plus, especially if some of them match its established practices or better support a new initiative that is driving the purchase of new software. Features, functions and vendor assessments are not the only deciding factors. For example, an organization may face budget constraints such that the TCO evaluation can tip the scale to one vendor or another. This is where the Value Index methodology and appropriate weighting can be applied to determine the best fit of vendors and products to an organization’s specific needs. Our firm has made every effort to encompass in this Value Index the overall product and customer experience from our Product Experience Management blueprint, which we believe reflects what a well-crafted RFP should contain. Even so, there may be additional areas that affect which vendor and products best fit an organization’s particular requirements. Therefore, while this research is complete as it stands, utilizing it in your own organizational context is critical to ensure that products deliver the highest level of support for your projects. You can find more details in our community where you can access the Value Index Market Report at no cost and if you need assistance in assessing or evaluating software vendors for product experience management, our services are designed to help your efforts in an efficient manner. Regards, Mark Smith", "image": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/Product_Experience_Management_Value_Index_Classifies_and_Rates_Vendors.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <!--[if lte IE 8]> <script charset="utf-8" src="https://js.hsforms.net/forms/v2-legacy.js"></script> <![endif]--> <script data-hs-allowed="true" src="/_hcms/forms/v2.js"></script> <script data-hs-allowed="true"> var options = { portalId: '2035844', formId: 'fa276fc9-9a16-4673-a644-1fcbedcc3c24', formInstanceId: '1288', pageId: '4167680152', region: 'na1', inlineMessage: "Thanks for subscribing!", rawInlineMessage: "Thanks for subscribing!", hsFormKey: "68ab003a58c27330fea8362cccce2c67", css: '', target: '#hs_form_target_module_1552944263900179', contentType: "listing-page", formsBaseUrl: '/_hcms/forms/', formData: { cssClass: 'hs-form stacked hs-custom-form' } }; 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