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Mark Smith's Analyst Perspectives | Teradata
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class="minimal-mobile-menu-link"><span>Natural Language Processing</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/customerexperience" class="minimal-mobile-menu-link"><span>Customer Experience</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/agentmanagement" class="minimal-mobile-menu-link"><span>Agent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/contactcenter" class="minimal-mobile-menu-link"><span>Contact Center</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/customerexperiencemanagement" class="minimal-mobile-menu-link"><span>Customer Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/fieldservice" class="minimal-mobile-menu-link"><span>Field Service</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/intelligentselfservice" class="minimal-mobile-menu-link"><span>Intelligent Self-Service</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/voiceofthecustomer" class="minimal-mobile-menu-link"><span>Voice of the Customer</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitalbusiness" class="minimal-mobile-menu-link"><span>Digital Business</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-applications" class="minimal-mobile-menu-link"><span>Digital Applications</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digitalcommunications" class="minimal-mobile-menu-link"><span>Digital Communications</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-intelligence" class="minimal-mobile-menu-link"><span>Digital Intelligence</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-operations" class="minimal-mobile-menu-link"><span>Digital Operations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/experiencemanagement" class="minimal-mobile-menu-link"><span>Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/generative-ai" class="minimal-mobile-menu-link"><span>Generative AI</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/performancemanagement" class="minimal-mobile-menu-link"><span>Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/sustainabilityandesg" class="minimal-mobile-menu-link"><span>Sustainability & ESG</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/workmanagement" class="minimal-mobile-menu-link"><span>Work Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitaltechnology" class="minimal-mobile-menu-link"><span>Digital Technology</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/businesscontinuity" class="minimal-mobile-menu-link"><span>Business Continuity</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/cloudcomputing" class="minimal-mobile-menu-link"><span>Cloud Computing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/devops" class="minimal-mobile-menu-link"><span>DevOps and Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/digitalsecurity" class="minimal-mobile-menu-link"><span>Digital Security</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/intelligentautomation" class="minimal-mobile-menu-link"><span>Intelligent Automation</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/internetofthings" class="minimal-mobile-menu-link"><span>IoT and Edge Computing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/itops" class="minimal-mobile-menu-link"><span>ITOps</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/it-service-management" class="minimal-mobile-menu-link"><span>IT Service Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/observability" class="minimal-mobile-menu-link"><span>Observability</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/humancapitalmanagement" class="minimal-mobile-menu-link"><span>Human Capital Management</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/employeeexperience" class="minimal-mobile-menu-link"><span>Employee Experience</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/learningmanagement" class="minimal-mobile-menu-link"><span>Learning Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/payrollmanagement" class="minimal-mobile-menu-link"><span>Payroll Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/talentmanagement" class="minimal-mobile-menu-link"><span>Talent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/totalcompensationmanagement" class="minimal-mobile-menu-link"><span>Total Compensation Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/workforcemanagement" class="minimal-mobile-menu-link"><span>Workforce Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/marketing" class="minimal-mobile-menu-link"><span>Marketing</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/customerdataplatforms" class="minimal-mobile-menu-link"><span>Customer Data Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalexperienceplatforms" class="minimal-mobile-menu-link"><span>Digital Experience Platform</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalmarketing" class="minimal-mobile-menu-link"><span>Digital Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/intelligentmarketing" class="minimal-mobile-menu-link"><span>Intelligent Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/marketingperformancemanagement" class="minimal-mobile-menu-link"><span>Marketing Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/productexperiencemanagement" class="minimal-mobile-menu-link"><span>Product Experience Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeoffinance" class="minimal-mobile-menu-link"><span>Office of Finance</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/businessplanning" class="minimal-mobile-menu-link"><span>Business Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/digitalfinance" class="minimal-mobile-menu-link"><span>Digital Finance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/erpandcontinuousaccounting" class="minimal-mobile-menu-link"><span>ERP & Continuous Accounting</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/consolidate-and-close-management" class="minimal-mobile-menu-link"><span>Consolidate & Close Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/procure-to-pay" class="minimal-mobile-menu-link"><span>Procure-to-Pay</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/order-to-cash" class="minimal-mobile-menu-link"><span>Order-to-Cash</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeofrevenue" class="minimal-mobile-menu-link"><span>Office of Revenue</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/digitalcommerce" class="minimal-mobile-menu-link"><span>Digital Commerce</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/partnermanagement" class="minimal-mobile-menu-link"><span>Partner Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenuemanagement" class="minimal-mobile-menu-link"><span>Revenue Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenueperformancemanagement" class="minimal-mobile-menu-link"><span>Revenue Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/salesengagement" class="minimal-mobile-menu-link"><span>Sales Engagement</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/subscriptionmanagement" class="minimal-mobile-menu-link"><span>Subscription Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/operationsandsupplychain" class="minimal-mobile-menu-link"><span>Operations & Supply Chain</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousplanning" class="minimal-mobile-menu-link"><span>Continuous Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousupplychainanderp" class="minimal-mobile-menu-link"><span>Continuous Supply Chain & ERP</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/productinformationmanagement" class="minimal-mobile-menu-link"><span>Product Information Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/propertytechnology" class="minimal-mobile-menu-link"><span>Property Technology</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/supplierrelationshipmanagement" class="minimal-mobile-menu-link"><span>Supplier Relationship Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/sustainabilitymanagement" class="minimal-mobile-menu-link"><span>Sustainability Management</span></a></span> </li> </ul> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industries" class="minimal-mobile-menu-link"><span>Industries</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/automotive" class="minimal-mobile-menu-link"><span>Automotive</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/banking" class="minimal-mobile-menu-link"><span>Banking</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/consumer-products" class="minimal-mobile-menu-link"><span>Consumer Products</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/financial-services" class="minimal-mobile-menu-link"><span>Financial Services</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/food-beverage" class="minimal-mobile-menu-link"><span>Food & Beverage</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/healthcare" class="minimal-mobile-menu-link"><span>Healthcare</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/hospitality" class="minimal-mobile-menu-link"><span>Hospitality</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/insurance" class="minimal-mobile-menu-link"><span>Insurance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/manufacturing" class="minimal-mobile-menu-link"><span>Manufacturing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/media-entertainment" class="minimal-mobile-menu-link"><span>Media & Entertainment</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/real-estate" class="minimal-mobile-menu-link"><span>Real Estate</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/retail" class="minimal-mobile-menu-link"><span>Retail</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research" class="minimal-mobile-menu-link"><span>Research</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/research/market-agendas" class="minimal-mobile-menu-link"><span>Market Agendas</span></a></span> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://blog.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Analyst Perspectives</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://davidmenninger.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>David Menninger</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://jefforr.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Jeff Orr</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://keithdawson.isg-research.net" class="minimal-mobile-menu-link"><span>Keith Dawson</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://marksmith.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Mark Smith</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://mattaslett.isg-research.net" class="minimal-mobile-menu-link"><span>Matt Aslett</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://matthewbrown.isg-research.net" class="minimal-mobile-menu-link"><span>Matthew Brown</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://robertkugel.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Robert Kugel</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://stephenhurrell.ventanaresearch.com/" class="minimal-mobile-menu-link"><span>Stephen Hurrell</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a 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background-position:50%; background-repeat:no-repeat; background-image:url(https://marksmith.isg-research.net/hubfs/_images/_backgrounds_expertise/2024_VR_Digital_Business_Expertise_Image_AdobeStock_288623293_1200px.jpg); "> <!-- <div class="custom-banner" style="background-image: -moz-linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url(''); background-image: -webkit-linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url(''); background-image: -ms-linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url(''); background-image: linear-gradient(top, rgba(0,0,0,0.57), rgba(0,0,0,0.57)), url('');"> <div class="custom-banner-content"> <h1><img class="analyst-header-photo" src="https://jefforr.isg-research.net/hubfs/_images/_team/profile_vr_jeff_orr_circle_292x292.png" style="padding: 10px; "><br>Mark Smith's Analyst Perspectives</h1> </div> </div> --> <div class="row-fluid"> <div class="blog-header__inner dnd-row"> <div class="blog--post__image dnd-section"> <img class="analyst-header-photo" src="https://marksmith.isg-research.net/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png" style="padding: 10px; "> <br> <h1 class="analyst-header-title">Mark Smith's Analyst Perspectives</h1> <!-- <h1><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Mark Smith</span>123tests</h1>--> </div> </div> </div> </div> <div class="content-wrapper-listing blog-single"> <div class="blog-content-wrapper"> <div> <!-- class="blog-index" --> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/marksmith-blog/2014/06/17/teradata-takes-bigger-approach-to-big-data">Teradata Takes Bigger Approach to Big Data</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">17 June 2014 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_02_defining_big_data_analytics1.png?width=200&name=vr_big_data_analytics_02_defining_big_data_analytics1.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_02_defining_big_data_analytics1.png?width=100&name=vr_big_data_analytics_02_defining_big_data_analytics1.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_02_defining_big_data_analytics1.png?width=200&name=vr_big_data_analytics_02_defining_big_data_analytics1.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_02_defining_big_data_analytics1.png?width=300&name=vr_big_data_analytics_02_defining_big_data_analytics1.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_02_defining_big_data_analytics1.png?width=400&name=vr_big_data_analytics_02_defining_big_data_analytics1.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_02_defining_big_data_analytics1.png?width=500&name=vr_big_data_analytics_02_defining_big_data_analytics1.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_02_defining_big_data_analytics1.png?width=600&name=vr_big_data_analytics_02_defining_big_data_analytics1.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>Teradata continues to expand its information management and analytics technology for big data to meet growing demand. <a href="//marksmith.ventanaresearch.com/2013/05/09/teradata-brings-in-memory-computing-and-data-discovery-to-big-data/" target="_blank">My analysis last year</a> discussed Teradata’s approach to big data in the context of its distributed computing and data architecture. I recently got an update on the company’s strategy and products at the annual Teradata analyst summit. <a href="//www.ventanaresearch.com/bigdataanalytics" target="_blank">Our big data analytics research</a> finds that a broad approach to big data is wise: Three-quarters of organizations want analytics to access data from...</p> </div> <a href="https://marksmith.isg-research.net/marksmith-blog/2014/06/17/teradata-takes-bigger-approach-to-big-data"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/big-data">Big Data</a>, <a href="https://marksmith.isg-research.net/topic/teradata">Teradata</a>, <a href="https://marksmith.isg-research.net/topic/operational-performance-management-opm">Operational Performance Management (OPM)</a>, <a href="https://marksmith.isg-research.net/topic/analytics">Analytics</a>, <a href="https://marksmith.isg-research.net/topic/business-analytics">Business Analytics</a>, <a href="https://marksmith.isg-research.net/topic/business-intelligence">Business Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/cloud-computing">Cloud Computing</a>, <a href="https://marksmith.isg-research.net/topic/information-management">Information Management</a>, <a href="https://marksmith.isg-research.net/topic/nosql">NoSQL</a>, <a href="https://marksmith.isg-research.net/topic/business-performance-management-bpm">Business Performance Management (BPM)</a>, <a href="https://marksmith.isg-research.net/topic/customer-performance-management-cpm">Customer Performance Management (CPM)</a>, <a href="https://marksmith.isg-research.net/topic/financial-performance-management-fpm">Financial Performance Management (FPM)</a>, <a href="https://marksmith.isg-research.net/topic/information-applications-ia">Information Applications (IA)</a>, <a href="https://marksmith.isg-research.net/topic/information-management-im">Information Management (IM)</a>, <a href="https://marksmith.isg-research.net/topic/it-performance-management-itpm">IT Performance Management (ITPM)</a>, <a href="https://marksmith.isg-research.net/topic/json">JSON</a>, <a href="https://marksmith.isg-research.net/topic/sales-performance-management-spm">Sales Performance Management (SPM)</a>, <a href="https://marksmith.isg-research.net/topic/supply-chain-performance-management-scpm">Supply Chain Performance Management (SCPM)</a>, <a href="https://marksmith.isg-research.net/topic/uda">UDA</a>, <a href="https://marksmith.isg-research.net/topic/workforce-performance-management-wpm">Workforce Performance Management (WPM)</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/marksmith-blog/2014/03/25/cloudera-makes-hadoop-a-big-player-in-big-data">Cloudera Makes Hadoop a Big Player in Big Data</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">24 March 2014 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png?width=200&name=vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png?width=100&name=vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png?width=200&name=vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png?width=300&name=vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png?width=400&name=vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png?width=500&name=vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png?width=600&name=vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>I had the pleasure of attending Cloudera’s recent analyst summit. Presenters reviewed the work the company has done since its founding six years ago and outlined its plans to use Hadoop to further empower big data technology to support what <a href="//marksmith.ventanaresearch.com/2014/01/27/big-data-offers-business-opportunity-for-information-optimization-in-2014/" target="_blank">I call information optimization</a>. Cloudera’s executive team has the co-founders of Hadoop who worked at Facebook, Oracle and Yahoo when they developed and used Hadoop. Last year they brought in CEO Tom Reilly, who led successful organizations at ArcSight, HP...</p> </div> <a href="https://marksmith.isg-research.net/marksmith-blog/2014/03/25/cloudera-makes-hadoop-a-big-player-in-big-data"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/big-data">Big Data</a>, <a href="https://marksmith.isg-research.net/topic/teradata">Teradata</a>, <a href="https://marksmith.isg-research.net/topic/zoomdata">Zoomdata</a>, <a href="https://marksmith.isg-research.net/topic/business-intelligence">Business Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/cloudera">Cloudera</a>, <a href="https://marksmith.isg-research.net/topic/hortonworks">Hortonworks</a>, <a href="https://marksmith.isg-research.net/topic/ibm">IBM</a>, <a href="https://marksmith.isg-research.net/topic/location-intelligence">Location Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/operational-intelligence">Operational Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/oracle">Oracle</a>, <a href="https://marksmith.isg-research.net/topic/hive">Hive</a>, <a href="https://marksmith.isg-research.net/topic/impala">Impala</a>, <a href="https://marksmith.isg-research.net/topic/information-applications-ia">Information Applications (IA)</a>, <a href="https://marksmith.isg-research.net/topic/information-management-im">Information Management (IM)</a>, <a href="https://marksmith.isg-research.net/topic/it-performance-management-itpm">IT Performance Management (ITPM)</a>, <a href="https://marksmith.isg-research.net/topic/stratahadoop">Strata+Hadoop</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/marksmith-blog/2013/05/21/sap-hana-is-technology-platform-of-choice-for-sap">SAP HANA is Technology Platform of Choice for SAP</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">21 May 2013 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_2012_techaward_winner_logo-6.jpg?width=200&name=vr_2012_techaward_winner_logo-6.jpg" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_2012_techaward_winner_logo-6.jpg?width=100&name=vr_2012_techaward_winner_logo-6.jpg 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_2012_techaward_winner_logo-6.jpg?width=200&name=vr_2012_techaward_winner_logo-6.jpg 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_2012_techaward_winner_logo-6.jpg?width=300&name=vr_2012_techaward_winner_logo-6.jpg 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_2012_techaward_winner_logo-6.jpg?width=400&name=vr_2012_techaward_winner_logo-6.jpg 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_2012_techaward_winner_logo-6.jpg?width=500&name=vr_2012_techaward_winner_logo-6.jpg 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_2012_techaward_winner_logo-6.jpg?width=600&name=vr_2012_techaward_winner_logo-6.jpg 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>At this year’s annual SAP user conference, SAPPHIRE, the technology giant showed advances in its cloud and in-memory computing efforts. It has completed the migration of its conventional application suite and portfolio of tools to operate on <a href="http://www.saphana.com/" target="_blank">SAP HANA</a>, its in-memory computing platform, and made improvements in its cloud computing environment, <a href="http://www.saphana.com/community/learn/deployment-options/sap-hana-enterprise-cloud" target="_blank">SAP HANA Enterprise Cloud</a>. The last time I analyzed SAP HANA was when it won our firm’s <a href="//www.ventanaresearch.com/resources/resources.aspx?id=3519" target="_blank">2012 Overall IT Technology Innovation Award</a>. Now HANA has been...</p> </div> <a href="https://marksmith.isg-research.net/marksmith-blog/2013/05/21/sap-hana-is-technology-platform-of-choice-for-sap"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/big-data">Big Data</a>, <a href="https://marksmith.isg-research.net/topic/predictive-analytics">Predictive Analytics</a>, <a href="https://marksmith.isg-research.net/topic/sap">SAP</a>, <a href="https://marksmith.isg-research.net/topic/social-media">Social Media</a>, <a href="https://marksmith.isg-research.net/topic/teradata">Teradata</a>, <a href="https://marksmith.isg-research.net/topic/mobile-technology">Mobile Technology</a>, <a href="https://marksmith.isg-research.net/topic/operational-performance-management-opm">Operational Performance Management (OPM)</a>, <a href="https://marksmith.isg-research.net/topic/business-analytics">Business Analytics</a>, <a href="https://marksmith.isg-research.net/topic/business-collaboration">Business Collaboration</a>, <a href="https://marksmith.isg-research.net/topic/business-intelligence">Business Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/cio">CIO</a>, <a href="https://marksmith.isg-research.net/topic/cloud-computing">Cloud Computing</a>, <a href="https://marksmith.isg-research.net/topic/governance-risk-compliance-grc">Governance, Risk & Compliance (GRC)</a>, <a href="https://marksmith.isg-research.net/topic/hp">HP</a>, <a href="https://marksmith.isg-research.net/topic/business-performance-management-bpm">Business Performance Management (BPM)</a>, <a href="https://marksmith.isg-research.net/topic/cfo">CFO</a>, <a href="https://marksmith.isg-research.net/topic/cmo">CMO</a>, <a href="https://marksmith.isg-research.net/topic/customer-performance-management-cpm">Customer Performance Management (CPM)</a>, <a href="https://marksmith.isg-research.net/topic/financial-performance-management-fpm">Financial Performance Management (FPM)</a>, <a href="https://marksmith.isg-research.net/topic/information-applications-ia">Information Applications (IA)</a>, <a href="https://marksmith.isg-research.net/topic/information-management-im">Information Management (IM)</a>, <a href="https://marksmith.isg-research.net/topic/sap-epm">SAP EPM</a>, <a href="https://marksmith.isg-research.net/topic/sap-hana">SAP HANA</a>, <a href="https://marksmith.isg-research.net/topic/sap-lumira">SAP Lumira</a>, <a href="https://marksmith.isg-research.net/topic/sapphire">SAPPHIRE</a>, <a href="https://marksmith.isg-research.net/topic/supply-chain-performance-management-scpm">Supply Chain Performance Management (SCPM)</a>, <a href="https://marksmith.isg-research.net/topic/tagetik">Tagetik</a>, <a href="https://marksmith.isg-research.net/topic/workforce-performance-management-wpm">Workforce Performance Management (WPM)</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/marksmith-blog/2013/05/09/teradata-brings-in-memory-computing-and-data-discovery-to-big-data">Teradata Brings In-Memory Computing and Data Discovery to Big Data</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">08 May 2013 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_big_data_technologies_planned-6.png?width=200&name=vr_bigdata_big_data_technologies_planned-6.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_big_data_technologies_planned-6.png?width=100&name=vr_bigdata_big_data_technologies_planned-6.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_big_data_technologies_planned-6.png?width=200&name=vr_bigdata_big_data_technologies_planned-6.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_big_data_technologies_planned-6.png?width=300&name=vr_bigdata_big_data_technologies_planned-6.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_big_data_technologies_planned-6.png?width=400&name=vr_bigdata_big_data_technologies_planned-6.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_big_data_technologies_planned-6.png?width=500&name=vr_bigdata_big_data_technologies_planned-6.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_big_data_technologies_planned-6.png?width=600&name=vr_bigdata_big_data_technologies_planned-6.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>Teradata recently gave me a technology update and a peek into the future of its portfolio for big data, information management and business analytics at its annual technology influencer summit. The company continues to innovate and build upon its Teradata 14 releases and its new processing technology. Since my last analysis of <a href="//marksmith.ventanaresearch.com/2012/10/29/the-big-data-in-teradata/" target="_blank">Teradata’s big data strategy</a>, it has embraced technologies like Hadoop with its Teradata Aster Appliance, which won <a href="//www.ventanaresearch.com/resources/resources.aspx?id=3519" target="_blank">our 2012 Technology Innovation Award in Big Data</a>....</p> </div> <a href="https://marksmith.isg-research.net/marksmith-blog/2013/05/09/teradata-brings-in-memory-computing-and-data-discovery-to-big-data"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/big-data">Big Data</a>, <a href="https://marksmith.isg-research.net/topic/microstrategy">MicroStrategy</a>, <a href="https://marksmith.isg-research.net/topic/sas">SAS</a>, <a href="https://marksmith.isg-research.net/topic/tableau">Tableau</a>, <a href="https://marksmith.isg-research.net/topic/teradata">Teradata</a>, <a href="https://marksmith.isg-research.net/topic/customer-excellence">Customer Excellence</a>, <a href="https://marksmith.isg-research.net/topic/operational-performance-management-opm">Operational Performance Management (OPM)</a>, <a href="https://marksmith.isg-research.net/topic/analytics">Analytics</a>, <a href="https://marksmith.isg-research.net/topic/business-analytics">Business Analytics</a>, <a href="https://marksmith.isg-research.net/topic/business-intelligence">Business Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/cio">CIO</a>, <a href="https://marksmith.isg-research.net/topic/cloud-computing">Cloud Computing</a>, <a href="https://marksmith.isg-research.net/topic/in-memory-computing">In-Memory Computing</a>, <a href="https://marksmith.isg-research.net/topic/location-intelligence">Location Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/operational-intelligence">Operational Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/cmo">CMO</a>, <a href="https://marksmith.isg-research.net/topic/customer-performance-management-cpm">Customer Performance Management (CPM)</a>, <a href="https://marksmith.isg-research.net/topic/discovery">Discovery</a>, <a href="https://marksmith.isg-research.net/topic/information-applications-ia">Information Applications (IA)</a>, <a href="https://marksmith.isg-research.net/topic/information-management-im">Information Management (IM)</a>, <a href="https://marksmith.isg-research.net/topic/intelligent-memory">Intelligent Memory</a>, <a href="https://marksmith.isg-research.net/topic/teradata-aster">Teradata Aster</a>, <a href="https://marksmith.isg-research.net/topic/stratahadoop">Strata+Hadoop</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/marksmith-blog/2013/03/01/hortonworks-takes-hadoop-to-the-windows-of-microsoft">Hortonworks Takes Hadoop to the Windows of Microsoft</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">01 March 2013 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_who_is_evaluating_big_data-1.png?width=200&name=vr_bigdata_who_is_evaluating_big_data-1.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_who_is_evaluating_big_data-1.png?width=100&name=vr_bigdata_who_is_evaluating_big_data-1.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_who_is_evaluating_big_data-1.png?width=200&name=vr_bigdata_who_is_evaluating_big_data-1.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_who_is_evaluating_big_data-1.png?width=300&name=vr_bigdata_who_is_evaluating_big_data-1.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_who_is_evaluating_big_data-1.png?width=400&name=vr_bigdata_who_is_evaluating_big_data-1.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_who_is_evaluating_big_data-1.png?width=500&name=vr_bigdata_who_is_evaluating_big_data-1.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_who_is_evaluating_big_data-1.png?width=600&name=vr_bigdata_who_is_evaluating_big_data-1.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>Business is starting to realize that taking advantage of big data is not just technically feasible but affordable by organizations of all sizes. However, as outlined in <a href="//marksmith.ventanaresearch.com/2013/01/16/the-secrets-to-big-data-and-information-optimization-revealed-in-2013-research-agenda/" target="_blank"><span style="text-decoration:underline;">our agenda on big data and information optimization</span></a>, the technology must be engineered to the information needs of business. Hortonworks has been steadily advancing its big data technology called Hadoop and contributing its developments back to the Apache Software Foundation for a range of projects. The company performs...</p> </div> <a href="https://marksmith.isg-research.net/marksmith-blog/2013/03/01/hortonworks-takes-hadoop-to-the-windows-of-microsoft"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/big-data">Big Data</a>, <a href="https://marksmith.isg-research.net/topic/microsoft">Microsoft</a>, <a href="https://marksmith.isg-research.net/topic/talend">Talend</a>, <a href="https://marksmith.isg-research.net/topic/teradata">Teradata</a>, <a href="https://marksmith.isg-research.net/topic/simba">Simba</a>, <a href="https://marksmith.isg-research.net/topic/strata-conference">Strata Conference</a>, <a href="https://marksmith.isg-research.net/topic/business-analytics">Business Analytics</a>, <a href="https://marksmith.isg-research.net/topic/cloud-computing">Cloud Computing</a>, <a href="https://marksmith.isg-research.net/topic/hortonworks">Hortonworks</a>, <a href="https://marksmith.isg-research.net/topic/informatica">Informatica</a>, <a href="https://marksmith.isg-research.net/topic/hdp">HDP</a>, <a href="https://marksmith.isg-research.net/topic/hive">Hive</a>, <a href="https://marksmith.isg-research.net/topic/information-applications-ia">Information Applications (IA)</a>, <a href="https://marksmith.isg-research.net/topic/information-management-im">Information Management (IM)</a>, <a href="https://marksmith.isg-research.net/topic/tez">Tez</a>, <a href="https://marksmith.isg-research.net/topic/stratahadoop">Strata+Hadoop</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://marksmith.isg-research.net/2012/06/13/teradata-aster-standardizes-access-to-hadoop-with-sql-h">Teradata Aster Standardizes Access to Hadoop with SQL-H</a></h2> <div class="author-meta"> Posted by <a href="https://marksmith.isg-research.net/author/mark-smith"> Mark Smith </a> on <span class="post-date">13 June 2012 </span> </div> <!-- <hr> --> <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_benefits_of_big_data_technologies3-1.png?width=200&name=vr_bigdata_benefits_of_big_data_technologies3-1.png" width="200" !important: srcset="https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_benefits_of_big_data_technologies3-1.png?width=100&name=vr_bigdata_benefits_of_big_data_technologies3-1.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_benefits_of_big_data_technologies3-1.png?width=200&name=vr_bigdata_benefits_of_big_data_technologies3-1.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_benefits_of_big_data_technologies3-1.png?width=300&name=vr_bigdata_benefits_of_big_data_technologies3-1.png 300w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_benefits_of_big_data_technologies3-1.png?width=400&name=vr_bigdata_benefits_of_big_data_technologies3-1.png 400w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_benefits_of_big_data_technologies3-1.png?width=500&name=vr_bigdata_benefits_of_big_data_technologies3-1.png 500w, https://marksmith.isg-research.net/hs-fs/hubfs/Imported_Blog_Media/vr_bigdata_benefits_of_big_data_technologies3-1.png?width=600&name=vr_bigdata_benefits_of_big_data_technologies3-1.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>Using Hadoop just got easier, thanks to Teradata’s introduction of SQL-H, a new query interface to analyze data from Hadoop. Most Hadoop access methods require preprocessing and staging of data from the Hadoop Distributed File System (HDFS) using technologies such as MapReduce. These approaches require new skills and technologies, introducing more time and costs for users, which offset the benefits of Hadoop, which according to our <a href="//www.ventanaresearch.com/bgd" target="_blank">big data benchmark research</a> include increasing the speed of...</p> </div> <a href="https://marksmith.isg-research.net/2012/06/13/teradata-aster-standardizes-access-to-hadoop-with-sql-h"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://marksmith.isg-research.net/topic/big-data">Big Data</a>, <a href="https://marksmith.isg-research.net/topic/teradata">Teradata</a>, <a href="https://marksmith.isg-research.net/topic/sql-h">SQL-H</a>, <a href="https://marksmith.isg-research.net/topic/business-analytics">Business Analytics</a>, <a href="https://marksmith.isg-research.net/topic/business-intelligence">Business Intelligence</a>, <a href="https://marksmith.isg-research.net/topic/cio">CIO</a>, <a href="https://marksmith.isg-research.net/topic/hortonworks">Hortonworks</a>, <a href="https://marksmith.isg-research.net/topic/information-management">Information Management</a>, <a href="https://marksmith.isg-research.net/topic/data">Data</a>, <a href="https://marksmith.isg-research.net/topic/information-management-im">Information Management (IM)</a>, <a href="https://marksmith.isg-research.net/topic/stratahadoop">Strata+Hadoop</a> <hr> </div> <script> // Check active classes var checkClass = function() { if ( $('.fil_item').hasClass('hide') ) { $('.fil_item').removeClass('hide'); } }; // Category filters $('.all').click( function() { checkClass(); }); // Active tag $('.bttn').click(function(){ $('.bttn').removeClass('active'); $(this).addClass('active'); }) </script> </div> <div class="blog-numeric-pagination span12 "> <!-- sets variable for total pages --> <!-- sets variable for how many more pages are past the current pages --> </div> </div> <div class="blog-sidebar"> <!-- <br> --> <!-- Begin partial --> <style> .blog-sidebar h3 { font-size: 18px; margin-bottom: 30px; position: relative; color: var(--light_blue); padding-top:40px; } .btn-secondary, .filter-expand-link { text-transform: uppercase; background-color: #113049!important; border-color: #113049!important; color: #ffffff!important; transition: all .15s ease-in-out; animation-timing-function: ease-in-out; font-family: 'Open Sans', sans-serif; font-style: normal; font-weight: 500; text-decoration: none; font-size: 0.875rem; line-height: 1.4000000000000001rem; border-radius: 6px; height: 3.5rem; text-align: center; padding: 0 2.8125rem; border: 1px solid; display: -webkit-inline-box; display: -ms-inline-flexbox; display: inline-flex; -webkit-box-align: center; -ms-flex-align: center; align-items: center; } .filter-expand-link { text-transform: uppercase; background-color: #113049!important; border-color: #113049!important; color: #ffffff!important; transition: all .15s ease-in-out; animation-timing-function: ease-in-out; font-family: 'Open Sans', sans-serif; font-style: normal; font-weight: 500; text-decoration: none; font-size: 0.875rem; line-height: 1.4000000000000001rem; border-radius: 6px; height: 3.5rem; text-align: center; padding: 0 2.8125rem; border: 1px solid; display: -webkit-inline-box; display: -ms-inline-flexbox; display: inline-flex; -webkit-box-align: center; -ms-flex-align: center; align-items: center; } </style> <!--HubSpot Call-to-Action Code --><span class="hs-cta-wrapper" id="hs-cta-wrapper-960cd0b7-7494-40d3-ac1c-5825d5a075be"><span class="hs-cta-node hs-cta-960cd0b7-7494-40d3-ac1c-5825d5a075be" id="hs-cta-960cd0b7-7494-40d3-ac1c-5825d5a075be"><!--[if lte IE 8]><div id="hs-cta-ie-element"></div><![endif]--><a href="https://cta-redirect.hubspot.com/cta/redirect/2035844/960cd0b7-7494-40d3-ac1c-5825d5a075be"><img class="hs-cta-img" id="hs-cta-img-960cd0b7-7494-40d3-ac1c-5825d5a075be" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/2035844/960cd0b7-7494-40d3-ac1c-5825d5a075be.png" alt="JOIN OUR COMMUNITY"></a></span><script charset="utf-8" src="https://js.hscta.net/cta/current.js"></script><script type="text/javascript"> hbspt.cta.load(2035844, '960cd0b7-7494-40d3-ac1c-5825d5a075be', {"useNewLoader":"true","region":"na1"}); </script></span><!-- end HubSpot Call-to-Action Code --> <span id="hs_cos_wrapper_module_1495215326694198" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="color: var(--light_blue);">Our Analyst Perspective Policy</h3> <ul> <li style="display: none; list-style: none;"> <p>Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, <g class="gr_ gr_12 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep" id="12" data-gr-id="12">industry</g> and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.</p> <p>Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to <a href="mailto:ChiefResearchOfficer@isg-research.net">ChiefResearchOfficer@isg-research.net</a></p> </li> </ul> <a class="btn-secondary" href="https://www.isg-research.net/analyst-perspective-policy">View Policy</a></span> <!-- <div class="about-author-sec row-fluid"> <div class="span12"> <h3 style="color: var(--light_blue);">About the Analyst</h3> <h4>Quincy Valencia</h4> <p>Quincy brings over two decades of experience in human capital management covering the span of engaging the workforce and value of people in the organization. </p><p style="text-align: center;"><a class="author-link fancy-btn" href="https://quincyvalencia.isg-research.net/author/quincy-valencia">Read more</a></p> </div> </div> --> <div id="hs_cos_wrapper_module_168621267066296" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> </style> <h3 style="color: #255a89;">Our Analysts</h3> <!--start row--> <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://davidmenninger.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=100&name=Menninger.David%20Pic.Circle.png" alt="David Menninger" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=50&name=Menninger.David%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=100&name=Menninger.David%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=150&name=Menninger.David%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=200&name=Menninger.David%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=250&name=Menninger.David%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=300&name=Menninger.David%20Pic.Circle.png 300w"> <h5 class="analyst_name">David Menninger</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://jefforr.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=100&name=Orr.Jeff.Circle.png" alt="Jeff Orr" width="100" data-constrained="true" caption="false" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=50&name=Orr.Jeff.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=100&name=Orr.Jeff.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=150&name=Orr.Jeff.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=200&name=Orr.Jeff.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=250&name=Orr.Jeff.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=300&name=Orr.Jeff.Circle.png 300w" sizes="(max-width: 100px) 100vw, 100px"> <h5 class="analyst_name">Jeff Orr</h5> </a> </div> </div> <!--end row--> <!--start row--> <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://keithdawson.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=100&name=Dawson.Keith%20Pic.Circle.png" alt="Keith Dawson" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=50&name=Dawson.Keith%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=100&name=Dawson.Keith%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=150&name=Dawson.Keith%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=200&name=Dawson.Keith%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=250&name=Dawson.Keith%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=300&name=Dawson.Keith%20Pic.Circle.png 300w"> <h5 class="analyst_name">Keith Dawson</h5> </a> </div> <div class="span6" style="text-align:center;"> <a href="https://marksmith.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=100&name=Smith.Mark%20Pic.Circle.png" alt="Mark Smith" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=50&name=Smith.Mark%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=100&name=Smith.Mark%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=150&name=Smith.Mark%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=200&name=Smith.Mark%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=250&name=Smith.Mark%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=300&name=Smith.Mark%20Pic.Circle.png 300w"> <h5 class="analyst_name">Mark Smith</h5> </a> </div> </div> <!--end row--> <!--start row--> <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://mattaslett.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=100&name=Aslett.Matt%20Pic.Circle.png" alt="Matt Aslett" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=50&name=Aslett.Matt%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=100&name=Aslett.Matt%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=150&name=Aslett.Matt%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=200&name=Aslett.Matt%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=250&name=Aslett.Matt%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=300&name=Aslett.Matt%20Pic.Circle.png 300w"> <h5 class="analyst_name">Matt Aslett</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://matthewbrown.isg-research.net/"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=100&name=profile_vr_matthew_brown_circle_900x900.png" alt="Matthew Brown" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=50&name=profile_vr_matthew_brown_circle_900x900.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=100&name=profile_vr_matthew_brown_circle_900x900.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=150&name=profile_vr_matthew_brown_circle_900x900.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=200&name=profile_vr_matthew_brown_circle_900x900.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=250&name=profile_vr_matthew_brown_circle_900x900.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=300&name=profile_vr_matthew_brown_circle_900x900.png 300w"> <h5 class="analyst_name">Matthew Brown</h5> </a> </div> </div> <!--end row--> <!--start row--> <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://robertkugel.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=100&name=Kugel.Robert%20Pic.Circle.png" alt="Robert Kugel" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=50&name=Kugel.Robert%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=100&name=Kugel.Robert%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=150&name=Kugel.Robert%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=200&name=Kugel.Robert%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=250&name=Kugel.Robert%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=300&name=Kugel.Robert%20Pic.Circle.png 300w"> <h5 class="analyst_name">Robert Kugel</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://stephenhurrell.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=100&name=Hurrell.Stephen%20Pic.Circle.png" alt="Stephen Hurrell" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=50&name=Hurrell.Stephen%20Pic.Circle.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=100&name=Hurrell.Stephen%20Pic.Circle.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=150&name=Hurrell.Stephen%20Pic.Circle.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=200&name=Hurrell.Stephen%20Pic.Circle.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=250&name=Hurrell.Stephen%20Pic.Circle.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=300&name=Hurrell.Stephen%20Pic.Circle.png 300w"> <h5 class="analyst_name">Stephen Hurrell</h5> </a> </div> </div> <!--end row--> <!--start row--> <div class="row-fluid"> <!-- <div class="span6" style="text-align: center;"> <a href="https://robertkugel.isg-research.net"> <img class="analyst_img" style="display:inline;" src="https://blog.isg-research.net/hs-fs/hubfs/Images/Analyst_Photos/Rob_2016_Circle_Zoomed.png?width=100&name=Rob_2016_Circle_Zoomed.png" alt="Robert Kugel" width="100" style="width: 100px;" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px"> <h5 class="analyst_name">Robert Kugel</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://stephenhurrell.isg-research.net"> <img class="analyst_img" style="display:inline;" src="https://blog.isg-research.net/hs-fs/hubfs/Images/Analyst_Photos/Stephen-Hurrell-Bio-Photo-Circle-1-1.png?width=100&name=Stephen-Hurrell-Bio-Photo-Circle-1-1.png" alt="Stephen Hurrell" width="100" style="width: 100px;" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px"> <h5 class="analyst_name">Stephen Hurrell</h5> </a> </div> --> <div style="text-align: center;"> <a href="https://blog.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://marksmith.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=100&name=ISG_Bug_Reverse_Transparent.png" alt="ISG Software Research" width="100" data-constrained="true" caption="false" srcset="https://marksmith.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=50&name=ISG_Bug_Reverse_Transparent.png 50w, https://marksmith.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=100&name=ISG_Bug_Reverse_Transparent.png 100w, https://marksmith.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=150&name=ISG_Bug_Reverse_Transparent.png 150w, https://marksmith.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=200&name=ISG_Bug_Reverse_Transparent.png 200w, https://marksmith.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=250&name=ISG_Bug_Reverse_Transparent.png 250w, https://marksmith.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=300&name=ISG_Bug_Reverse_Transparent.png 300w" sizes="(max-width: 100px) 100vw, 100px"> <h5 class="analyst_name">ISG Software Research</h5> </a> </div> </div> <!--end row--> <!--start row--></div> <div id="hs_cos_wrapper_module_1552944263900179" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_module_1552944263900179_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="form"><h3 id="hs_cos_wrapper_module_1552944263900179_title" class="hs_cos_wrapper form-title" data-hs-cos-general-type="widget_field" data-hs-cos-type="text"><span style="color: var(--light_blue);">Subscribe to Email Updates</span></h3> <div id="hs_form_target_module_1552944263900179"></div> </span> </div> <!-- <span id="hs_cos_wrapper_top_posts" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_post_listing" style="" data-hs-cos-general-type="widget" data-hs-cos-type="post_listing" ><div class="block"> <h3>Recent Posts</h3> <div class="widget-module"> <ul class="hs-hash-1078391896-1732655530104"> </ul> </div> </div> </span> --> <span id="hs_cos_wrapper_module_147975372439311792" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_post_filter" style="" 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class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/analytics">Analytics <span class="filter-link-count" dir="ltr">(119)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/analytics-data">Analytics & Data <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/application">application <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/assets">assets <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/big-data">Big Data <span class="filter-link-count" dir="ltr">(137)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/billing-and-recurring-revenue">Billing and 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style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-digital-commerce">business digital commerce <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-intelligence">Business Intelligence <span class="filter-link-count" dir="ltr">(169)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-intelligence-3">business intelligence <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-intelligence-2">business intelligence <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-mobility">Business Mobility <span class="filter-link-count" dir="ltr">(106)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-performance-management-bpm">Business Performance Management (BPM) <span class="filter-link-count" dir="ltr">(235)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-planning">Business Planning <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-process-management">Business Process Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/business-technology">Business Technology <span class="filter-link-count" dir="ltr">(29)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/call-center">Call Center <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/callidus-software">Callidus Software <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/calliduscloud">CallidusCloud <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cambridge-semantics">Cambridge Semantics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/camelon-software">Camelon Software <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/candidate-engagement">candidate engagement <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cep">CEP <span class="filter-link-count" dir="ltr">(2)</span></a> 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href="https://marksmith.isg-research.net/topic/cirro">Cirro <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cisco">Cisco <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cloud-computing">Cloud Computing <span class="filter-link-count" dir="ltr">(238)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cloud9-analytics">Cloud9 Analytics <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cloudera">Cloudera <span class="filter-link-count" dir="ltr">(10)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/cmo">CMO <span class="filter-link-count" dir="ltr">(25)</span></a> </li> <li style="display:none;"> <a 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href="https://marksmith.isg-research.net/topic/learning">Learning <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/learning-management">Learning Management <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/learning-management-system">Learning Management System <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/lease-and-tax-accounting">lease and tax accounting <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/linux">Linux <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/lms">LMS <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/location-analytics">Location Analytics <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/location-intelligence">Location Intelligence <span class="filter-link-count" dir="ltr">(63)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/lxp">LXP <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/machine-data">Machine data <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/machine-learning">Machine Learning <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/machine-learning-and-cognitive-computing">Machine Learning and Cognitive Computing <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/machine-learning-digital-technology">Machine Learning Digital Technology <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/manticore-technology">Manticore Technology <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mapr">MapR <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/market-agenda">Market Agenda <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/market-research">Market Research <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marketing">Marketing <span class="filter-link-count" dir="ltr">(64)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marketing-automation">Marketing Automation <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marketing-performance-management">Marketing Performance Management <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marketing-planning">Marketing Planning <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marketo">Marketo <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/marklogic">MarkLogic <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/master-data-management">Master Data Management <span class="filter-link-count" dir="ltr">(17)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mdm">MDM <span class="filter-link-count" dir="ltr">(10)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/merced-systems">Merced Systems <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mercer">Mercer <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/meridian-learning-learning-management-systems-lms-">Meridian, Learning, Learning Management Systems, L <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/metrics">Metrics <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/microsoft">Microsoft <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/microsoft-windows-phone">Microsoft Windows Phone <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/microstrategy">MicroStrategy <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/middleware">Middleware <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile">Mobile <span class="filter-link-count" dir="ltr">(30)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile-applications">Mobile Applications <span class="filter-link-count" dir="ltr">(9)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile-computing">mobile computing <span class="filter-link-count" dir="ltr">(20)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile-marketing">mobile marketing <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobile-technology">Mobile Technology <span class="filter-link-count" dir="ltr">(23)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mobility">Mobility <span class="filter-link-count" dir="ltr">(25)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/modeling">Modeling <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/monarch">Monarch <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/mulesoft">Mulesoft <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/na14">NA14 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/narrative-science">Narrative Science <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/natural-language">Natural Language <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/natural-language-processing">natural language processing <span class="filter-link-count" dir="ltr">(10)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/netbase">NetBase <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/netezza">Netezza <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/netsuite">NetSuite <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/networking">Networking <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/newvoicemedia">NewVoicemedia <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/nice-systems">NICE Systems <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/nosql">NoSQL <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/office-of-finance">Office of Finance <span class="filter-link-count" dir="ltr">(47)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/office-of-revenue">Office of Revenue <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/office-of-sales">Office of Sales <span class="filter-link-count" dir="ltr">(13)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/on24">On24 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/open-pages">Open Pages <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/opera-solutions">Opera Solutions <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operational-intelligence">Operational Intelligence <span class="filter-link-count" dir="ltr">(71)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operational-management">Operational Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operational-performance-management-opm">Operational Performance Management (OPM) <span class="filter-link-count" dir="ltr">(227)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operations">Operations <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/operations-supply-chain">Operations & Supply Chain <span class="filter-link-count" dir="ltr">(50)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/oracle">Oracle <span class="filter-link-count" dir="ltr">(24)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/oracle-cloud">Oracle Cloud <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/oracle-fusion-hcm">Oracle Fusion HCM <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/order-management">Order Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/other">Other <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/overall-operational-leadership">Overall Operational Leadership <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/overtime-rule">Overtime Rule <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/panopticon">Panopticon <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pardot">Pardot <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/part-541">Part 541 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/partner-management">partner management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/paxata">Paxata <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/payroll-management">Payroll Management <span class="filter-link-count" dir="ltr">(9)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/payroll-optimization">Payroll Optimization <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pentaho">Pentaho <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/people-analytics">People Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/peoplefluent">Peoplefluent <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/performance">Performance <span class="filter-link-count" dir="ltr">(21)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/performance-analytics">Performance Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/performance-management">Performance Management <span class="filter-link-count" dir="ltr">(20)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pervasive">Pervasive <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pim">PIM <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pim-product-information-management-sales-marketing">PIM, Product Information Management, Sales, Market <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pitney-bowes">Pitney Bowes <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pivotal-hd">Pivotal HD <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/planning">Planning <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/planview">Planview <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/plateau">Plateau <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/playbook">Playbook <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/portfolio-management">Portfolio Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/portrait-software">Portrait Software <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/potus">POTUS <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/powercenter">PowerCenter <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/predictive">Predictive <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/predictive-analytics">Predictive Analytics <span class="filter-link-count" dir="ltr">(18)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/predictive-planning">Predictive Planning <span class="filter-link-count" dir="ltr">(13)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/president-obama">President Obama <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/price-and-revenue-management">Price and Revenue Management <span class="filter-link-count" dir="ltr">(23)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pricing-and-promotion-management">Pricing and Promotion Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/process-mining">Process Mining <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/product-experience-management">product experience management <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/product-information-management">Product Information Management <span class="filter-link-count" dir="ltr">(46)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/pxm">PXM <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/qlikview">QlikView <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/quotas">Quotas <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/qvidian">Qvidian <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/r">R <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/ransomware">Ransomware <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/recruiting">Recruiting <span class="filter-link-count" dir="ltr">(24)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/recurring-revenue">Recurring Revenue <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/reporting">Reporting <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/research">Research <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/retail-analytics">Retail Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/revenue">Revenue <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/revenue-performance">Revenue Performance <span class="filter-link-count" dir="ltr">(9)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/revolution">Revolution <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/rim">RIM <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/risk">Risk <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/risk-compliance-grc">Risk & Compliance (GRC) <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/riversand">Riversand <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/roambi">Roambi <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/robotic-automation">robotic automation <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/robotic-finance">robotic finance <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/robotic-process-automation">Robotic Process Automation <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/rypple">Rypple <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/saas">SaaS <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sab-miller">SAB Miller <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/saba">Saba <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales">Sales <span class="filter-link-count" dir="ltr">(73)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-and-operations-planning">Sales and Operations Planning <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-cloud">Sales Cloud <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-coaching">Sales Coaching <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-commission">Sales Commission <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-compensation">Sales Compensation <span class="filter-link-count" dir="ltr">(13)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-effectiveness">Sales Effectiveness <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-enablement">sales enablement <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-enablement-and-execution">Sales Enablement and Execution <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-force-automation">Sales Force Automation <span class="filter-link-count" dir="ltr">(14)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-forecasting">Sales Forecasting <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-operations">Sales Operations <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-performance">Sales Performance <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-performance-management">Sales Performance Management <span class="filter-link-count" dir="ltr">(47)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-performance-management-spm">Sales Performance Management (SPM) <span class="filter-link-count" dir="ltr">(182)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-planning">Sales Planning <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-planning-and-analytics">Sales Planning and Analytics <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sales-sfa-spm-sales-performance-management-sales-c">Sales, SFA, SPM, Sales Performance Management, Sal <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/salescloud">SalesCloud <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/salesforce-com">Salesforce.com <span class="filter-link-count" dir="ltr">(24)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sap">SAP <span class="filter-link-count" dir="ltr">(28)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sap-epm">SAP EPM <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sap-hana">SAP HANA <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sap-lumira">SAP Lumira <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sap-netweaver">SAP NetWeaver <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sapphire">SAPPHIRE <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sas">SAS <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/savi">Savi <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/scribe-software">Scribe Software <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/search">Search <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/security">Security <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/service-supply-chain">Service & Supply Chain <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/service-cloud">Service Cloud <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sfa">SFA <span class="filter-link-count" dir="ltr">(26)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sfdc">SFDC <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/silverpop">SilverPop <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/simba">Simba <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/smart-phones">Smart Phones <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/smarter-analytics">Smarter Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/smarter-workforce">Smarter Workforce <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/snaplogic">SnapLogic <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-business">Social Business <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-collaboration">Social Collaboration <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-crm">Social CRM <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-media">Social Media <span class="filter-link-count" dir="ltr">(119)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-media-intelligence">Social Media Intelligence <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/social-recognition">Social Recognition <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/socialtext">SocialText <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/softscape">Softscape <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/software-as-a-service">Software as a Service <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/spatial-data-quality">Spatial Data Quality <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/speech-analytics">Speech Analytics <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/splunk">Splunk <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/spm">SPM <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sql-h">SQL-H <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sqlstream">SQLstream <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/stibo-systems">Stibo Systems <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/strata-conference">Strata Conference <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/stratahadoop">Strata+Hadoop <span class="filter-link-count" dir="ltr">(26)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/streaming-analytics">Streaming Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/subscription-management">Subscription Management <span class="filter-link-count" dir="ltr">(18)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/subscription-recurring-revenue-zuora">Subscription, Recurring Revenue, Zuora <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/successfactors">SuccessFactors <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sumo-logic">Sumo Logic <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sumtotal-systems">SumTotal Systems <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/supply-chain">Supply Chain <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/supply-chain-performance-management-scpm">Supply Chain Performance Management (SCPM) <span class="filter-link-count" dir="ltr">(109)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sustainability">Sustainability <span class="filter-link-count" dir="ltr">(26)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sustainability-and-esg">Sustainability and ESG <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sustainability-management">Sustainability Management <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sybase">Sybase <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/sybase-mobile-industry">Sybase. Mobile Industry <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/syncsort">Syncsort <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/synygy">Synygy <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tableau">Tableau <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tableau-software">Tableau Software <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tablets">Tablets <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tagetik">Tagetik <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/talemetry">Talemetry <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/talend">Talend <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/talent-generation">Talent Generation <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/talent-management">Talent Management <span class="filter-link-count" dir="ltr">(65)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/taleo">Taleo <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/talx">TALX <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tamr">Tamr <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tcm">TCM <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/technology">Technology <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/technology-innovation">Technology Innovation <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/technology-spending">Technology Spending <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/technology-vendors">Technology Vendors <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/teradata">Teradata <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/teradata-aster">Teradata Aster <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/text-analytics">Text Analytics <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tez">Tez <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tidemark">Tidemark <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/time-attendance">Time & Attendance <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/total-compensation-management">Total Compensation Management <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/tribehr">TribeHR <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/trifacta">Trifacta <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/twitter">Twitter <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/uda">UDA <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/ukg">UKG <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/uncategorized">Uncategorized <span class="filter-link-count" dir="ltr">(25)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/unica">Unica <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/unified-communications">Unified Communications <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/upstream-works">Upstream Works <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/value-index">Value Index <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://marksmith.isg-research.net/topic/varicent">Varicent <span 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type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Teradata Takes Bigger Approach to Big Data", "mainEntityOfPage": "https://marksmith.isg-research.net/marksmith-blog/2014/06/17/teradata-takes-bigger-approach-to-big-data", "datePublished": "17/06/2014", "dateModified": "17/06/2014", "articleBody": "Teradata continues to expand its information management and analytics technology for big data to meet growing demand. My analysis last year discussed Teradata’s approach to big data in the context of its distributed computing and data architecture. I recently got an update on the company’s strategy and products at the annual Teradata analyst summit. Our big data analytics research finds that a broad approach to big data is wise: Three-quarters of organizations want analytics to access data from all sources and not just one specific to big data. This inclusive approach is what Teradata as designed its architectural and technological approach in managing the access, storage and use of data and analytics. Teradata has advanced its data warehouse appliance and database technologies to unify in-memory and distributed computing with Hadoop, other databases and NoSQL in one architecture; this enables it to move to center stage of the big data market. Teradata Intelligent Memory provides optimal accessibility to data based on usage characteristics for DBAs, analysts and business users consuming data from Teradata’s Unified Data Architecture (UDA). Teradata also introduced QueryGrid technology, which virtualizes distributed access to and processing of data across many sources, including the Teradata range of appliances, Teradata Aster technology, Hadoop through its SQL-H, other databases including Oracle’s and data sources including the SAS, Perl, Python and even R languages. Teradata can provide push-down processing of getting data and analytics processed through parallel execution in its UDA including data from Hadoop. Teradata QueryGrid data virtualization layer can dynamically access data and compute analytics as needed making it versatile to meet a broadening scope of big data needs. Teradata has embraced Hadoop through a strategic relationship with Hortonworks. Its commercial distribution, Teradata Open Distribution for Hadoop (TDH) 2.1, and originates from Hortonworks. It recently announced Teradata Portfolio for Hadoop 2, which has many components. There is also a new Teradata Appliance for Hadoop; this is its fourth-generation machine and includes previously integrated and configured software with the hardware and services. Teradata has embraced and integrated Hadoop into its UDA to ensure it is a unified part of its product portfolio that is essential as Hadoop is still maturing and is not ready to operate in a fully managed and scalable environment. Teradata has enhanced its existing portfolio of workload-specific appliances. It includes the Integrated Big Data Platform 1700, which handles up to 234 petabytes, the Integrated Data Warehouses 2750 for up to 21 petabytes for scalable data warehousing and the 6750 for balanced active data warehousing. Each appliance is configured for enterprise-class needs, works in a multisystem environment and supports balancing and shifting of workloads with high availability and disaster recovery. They are available in a variety of ratios including disks, arrays and nodes, which makes them uniquely focused for enterprise use. The appliances run version 15 of the Teradata database with Teradata Intelligent Memory and interoperate through integrated workload management. In a virtual data warehouse the appliances can provide maximum compute power, capacity and concurrent user potential for heavy work such as connecting to Hadoop and Teradata Aster. UDA enables distributed management and operations of workload-specific platforms to use data assets efficiently. Teradata Unity now is more robust in moving and loading data, and Ecosystem Manager now supports monitoring of Aster and Hadoop systems across the entire range of data managed by Teradata. Teradata is entering the market for legacy SAP applications with Teradata Analytics for SAP, which provides integration and data models across lines of business to use logical data from SAP applications more efficiently. Teradata acquired this product from a small company in last year; it uses an approach common among data integration technologies today and can make data readily available through new access points to SAP HANA. The product can help organizations that have not committed to SAP and its technology roadmap, which proposes using SAP HANA to streamline processing of data and analytics from business applications such as CRM and ERP. For others that are moving to SAP, Teradata Analytics for SAP can provide interim support for existing SAP applications. Teradata continues to advance JavaScript Object Notation (JSON) integration for support of document-oriented databases that are schemaless and semistructured. JSON has become a critical tool as more applications need to store and access data efficiently. NoSQL databases have become more popular recently: 25 percent of organizations in our big data analytics research are using them today, 20 percent plan to use them within two years, and another 23 percent are evaluating NoSQL. With this focus Teradata provides for its customers application and operational support beyond just supporting data for analytic purposes. Teradata continues expansion of its Aster Discovery Platform to process analytics for discovery and exploration and also advances visualization and interactivity with analytics, which could encroach on partners that provide advanced analytics capabilities like discovery and exploration. Organizations looking for analytic discovery tools should consider this technology overlap. Teradata provides a broad and integrated big data platform and architecture with advanced resource management to process data and analytics efficiently. In addition it provides archiving, auditing and compliance support for enterprises. It can support a range of data refining tasks including fast data landing and staging, lower workload concurrency, and multistructured and file-based data. Teradata efforts are also supported in what I call a big data or data warehouse as a service and is called Teradata Cloud. Its approach is can operate across and be accessed from a multitenant environment where it makes its portfolio of Teradata, Aster and Hadoop available in what they call cloud compute units. This can be used in a variety of cloud computing approaches including public, private, hybrid and for backup and discovery needs. It has gained brand name customers like BevMo and Netflix who have been public references on their support of Teradata Cloud. Utilizing this cloud computing approach eliminates the need for placing Teradata appliances in the data center while providing maximum value from the technology. Teradata advancements in cloud computing comes at a perfect time where our information optimization research finds that a quarter of organizations now prefer a cloud computing approach with eight percent prefer it to be hosted by a supplier in a specific private cloud approach. What makes Teradata’s direction unique is moving beyond its own appliances to embrace the enterprise architecture and existing data sources; this makes it more inclusive in access than other big data approaches like those from Hadoop providers and in-memory approaches that focus more on themselves than their customers’ actual needs. Data architectures have become more complex with Hadoop, in-memory, NoSQL and appliances all in the mix. Teradata has gathered this broad range of database technology into a unified approach while integrating its products directly with those of other vendors. This inclusive approach is timely as organizations are changing how they make information available, and our information optimization benchmark research finds improving operational efficiency (for 67%) and gaining a competitive advantage (63%) to be the top two reasons for doing that. Teradata’s approach to big data helps broaden data architectures, which will help organizations in the long run. If you have not considered Teradata and its UDA and new QueryGrid technologies for your enterprise architecture, I recommend looking at them. Regards, Mark Smith CEO & Chief Research Officer", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/2035844/Imported_Blog_Media/vr_big_data_analytics_02_defining_big_data_analytics1.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Cloudera Makes Hadoop a Big Player in Big Data", "mainEntityOfPage": "https://marksmith.isg-research.net/marksmith-blog/2014/03/25/cloudera-makes-hadoop-a-big-player-in-big-data", "datePublished": "24/03/2014", "dateModified": "24/03/2014", "articleBody": "I had the pleasure of attending Cloudera’s recent analyst summit. Presenters reviewed the work the company has done since its founding six years ago and outlined its plans to use Hadoop to further empower big data technology to support what I call information optimization. Cloudera’s executive team has the co-founders of Hadoop who worked at Facebook, Oracle and Yahoo when they developed and used Hadoop. Last year they brought in CEO Tom Reilly, who led successful organizations at ArcSight, HP and IBM. Cloudera now has more than 500 employees, 800 partners and 40,000 users trained in its commercial version of Hadoop. The Hadoop technology has brought to the market an integration of computing, memory and disk storage; Cloudera has expanded the capabilities of this open source software for its customers through unique extension and commercialization of open source for enterprise use. The importance of big data is undisputed now: For example, our latest research in big data analytics finds it to be very important in 47 percent of organizations. However, we also find that only 14 percent are very satisfied with their use of big data, so there is plenty of room for improvement. How well Cloudera moves forward this year and next will determine its ability to compete in big data over the next five years. Cloudera’s technology supports what it calls an enterprise data hub (EDH), which ties together a series of integrated components for big data that include batch processing, analytic SQL, a search engine, machine learning, event stream processing and workload management; this is much like the way relational databases and tools evolved in the past. These features also can deal with the types of big data most often used, according to our research: 40 percent or more use five types, from transactional data (60%) to machine data (42%). Hadoop combines layers of the data and analytics stack from collection, staging and storage to data integration and integration with other technologies. For its part Cloudera has a sophisticated focus on both engineering and customer support. Its goal is to enable enterprise big data management that can connect and integrate with other data and applications from its range of partners. Cloudera also seeks to facilitate converged analytics. One of these partners, Zoomdata, demonstrated the potential of big data analytics in analytic discovery and exploration through its visualization on the Cloudera platform; its integrated and interactive tool can be used by business people as well as professionals in analytics, data management and IT. Cloudera latest major release with Cloudera Enterprise 5 brought a range of enterprise advancements from in-memory processing, resource management, data management, data protection to name a few. Cloudera offers a range of product options that they announced to make it easier to embrace their Hadoop technology. Cloudera Express is its free version of Hadoop, and it provides three editions licensed through subscription: basic, flex and data hub. The Flex Edition of Cloudera Enterprise has support for analytic SQL, search, machine learning, event stream processing and online NoSQL through the Hadoop components HBase, Impala, Spark and Navigator; a customer organization can have one of these per Hadoop cluster. The Enterprise Data Hub (EDH) Edition enables use of any of the components in any configuration. Cloudera Navigator is a product for managing metadata, discovery and lineage, and in 2014 it will add search, annotation and registration on metadata. Cloudera uses Apache Hive to support SQL through HiveQL, and Cloudera Impala provides a unique interface to the Hadoop file system HDFS using SQL. This is in line with what our research shows organizations prefer: More than half (52%) use standard SQL to access Hadoop. This range of choices in getting to data within Hadoop helps Cloudera’s customers realize a broad range of uses that include predictive customer care, market risk management, customer experience and other areas where very large volumes of information can be applied for applications that were not cost-effective before. With EDH Edition Cloudera can compete directly with large players IBM, Oracle, SAS and Teradata, all of which have ambitions to provide the hub of big data operations for enterprises. Having open source roots, community is especially important to Hadoop. Part of building a community is providing training to certify and validate skills. Cloudera has enrolled more than 50,000 professionals in its Cloudera University and works with online learning provider Udacity to increase the number of certified Hadoop users. It also has developed academic relationships to promote Hadoop skills being taught to computer science students. Our research finds that this sort of activity is necessary: The most common challenge in big data analytics processes for two out of three (67%) organizations is not having enough skilled resources; we have found similar issues in the implementation and management of big data. The other aspect of a community is to enlist partners that offer specific capabilities. I am impressed with Cloudera’s range of partners, from OEMs and system integrators to channel resellers such as Cisco, Dell, HP, NetApp and Oracle to support in the cloud from Amazon, IBM, Verizon and others. To help it keep up Cloudera announced it has raised another $160 million from the likes of T. Rowe Price, Michael Dell Ventures and Google Ventures to add to financing from venture capital firms. With this funding Cloudera outlined its investment focus for 2014 which will concentrate on advancing database and storage, security, in-memory computing and cloud deployment. I believe that it will need to go further to meet the growing needs for integration and analytics and prove that it can provide a high-value integrated offering directly as well as through partners. Investing in its Navigator product also is important, as our research finds that quality and consistency of data is the most challenging aspect of the big data analytics process in 56 percent of organizations. At the same time, Cloudera should focus on optimizing its infrastructure for the four types of data discovery that are required according to our analysis. Cloudera’s advantage is being the focal point in the Hadoop ecosystem while others are still trying to match its numbers in developers and partners to serve big data needs. Our research finds substantial growth opportunity here: Hadoop will be used in 30 percent of organizations through 2015 and another 12 percent are planning to evaluate it. Our research also finds a significant lead for Cloudera in Hadoop distributions, but other options like Hortonworks and MapR are growing. The research finds that the most of these organizations are seeking the ability to respond faster to opportunities and threats; to do that they will need to have a next generation of skills to apply to big data projects. Our research in information optimization finds that over half (56%) of organizations are planning to use big data and Hadoop will be a key focus for those efforts. Cloudera has a strong position in the expanding big data market because it focuses on the fundamentals of information management and analytics through Hadoop. But it faces stiff competition from the established providers of RDBMSs and data appliances that are blending Hadoop with their technology as well as from a growing number of providers of commercial versions of Hadoop. Cloudera is well managed and has finances to meet these challenges; now it needs to be able to show many high-value production deployments in 2014 as the center of business’s big data strategies. If you are building a big data strategy with Hadoop, Cloudera must be in the evaluation priority for an organization. Regards, Mark Smith CEO & Chief Research Officer", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/2035844/Imported_Blog_Media/vr_big_data_analytics_04_types_of_big_data_for_analytics-1.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "SAP HANA is Technology Platform of Choice for SAP", "mainEntityOfPage": "https://marksmith.isg-research.net/marksmith-blog/2013/05/21/sap-hana-is-technology-platform-of-choice-for-sap", "datePublished": "21/05/2013", "dateModified": "21/05/2013", "articleBody": "At this year’s annual SAP user conference, SAPPHIRE, the technology giant showed advances in its cloud and in-memory computing efforts. It has completed the migration of its conventional application suite and portfolio of tools to operate on SAP HANA, its in-memory computing platform, and made improvements in its cloud computing environment, SAP HANA Enterprise Cloud. The last time I analyzed SAP HANA was when it won our firm’s 2012 Overall IT Technology Innovation Award. Now HANA has been transitioned from just a database technology into a broad platform. SAP wisely consolidated its efforts previously known as SAP NetWeaver into SAP HANA. This resolves some confusion regarding HANA and NetWeaver in the cloud, which I assessed. The recently announced SAP HANA Platform now provides the enterprise class of HANA implementation in the cloud. It comes with a trial edition of the data and visual discovery technology now called SAP Lumira, whose price has been reduced to encourage adoption (and which I discuss more below). The use of in-memory databases for big data is accelerating: According to our technology innovation research, 22 percent of organizations are planning to use this technology over the next two years, and through 2015 it will have a higher growth rate than other approaches. SAP HANA is gaining functionality as a platform and has made an important step forward with its service pack 6. This new release expands integration of the technology into data across its applications and systems. HANA now has virtualized access to data in Hadoop and a range of other databases along with supporting the necessary data integration. Integrated with Sybase SQL Anywhere, HANA enhances mobile use of that technology; it also works with Sybase ESP to integrate event streams and machine data, and with Sybase Replication Server to connect with Sybase ASE and other databases. HANA’s increased spatial processing capacity handles this type of data, which then can be accessed by tools and applications. Our latest research into location analytics finds new applicability for this across business processes and our next-generation business intelligence research reveals that applying location-based analytics is important to 40 percent of organizations. The latest version of HANA has advanced data modeling capabilities through SAP HANA Studio to make it easier to use data and build a range of business models including predictive ones. Majorities of research participants said that such capability through predictive analytics provides a competitive advantage (68%) and new revenue opportunities (55%). SAP supports text or natural-language processing needs. At some point I hope it enables HANA to dynamically create text as a result of its analytics; that could communicate better with people than just showing charts and data. This capability already is available in the workforce analytics products of SuccessFactors, whose Headlines technology won our 2012 Overall Business Innovation Technology Innovation Award; however, that does not yet seem to be part of SAP HANA and other applications, which could be a business benefit and product differentiator. SAP also is expanding its software partner ecosystem to spread use of HANA with a range of applications. An early example is Tagetik, whichprovides its financial application suite on HANA for in-memory computing. SAP also announced recognition of innovative SAP HANA based applications including Warwick Analytics and Semantic Visions that are well worth examining. SAP also is adding integration points with other network storage, data center integration and even business intelligence and analytics. To this point, however, not many vendors are certified on SAP HANA, and my inquiries with various software company executives found they have more work to do and are not getting strong support from SAP to streamline the process to become certified. Elsewhere in its technology ecosystem, SAP announced further cooperation with HP in what is called Project Kraken to create an appliance with 16 processors and 12 terabytes of memory, designed to operate SAP HANA effectively for any range of analytical and transactional needs. Success of this computing appliance is equally important to HP, which is in a do-or die-battle against IBM and Oracle who are advancing in this area. At the same time SAP’s one-time partner Teradata has a competitive approach, whose recent advances in in-memory computing with its new intelligent memory and appliance that I assessed is well worth examining. HANA is now part of SAP’s overall business intelligence strategy, as my colleague Tony Cosentino has pointed out. This is a positive step as the company works through the challenges of keeping a very large customer base happy as it moves its product line into the future. One of its key points for its future is the newly announced SAP Lumira, which was previously known as SAP Visual Intelligence, a more self-explanatory product name for the intended audience that is engaged in business analytics or even big data analytics. SAP Lumira is really the new face of its business intelligence products whether on-premises or in the cloud; it meets a need for discovery technology, which I outlined and is important to the future of business analytics. This was challenged by partners MicroStrategy and Tableau who were demonstrating their approaches at SAPPHIRE showing its competitive approach and how it can make good use of data from SAP and inevitably SAP HANA as they work through integration of the technology. Our research into technology innovation found that data and visual discovery is not available to 19 percent of organizations, ranking third behind the most unavailable predictive analytics (27%). SAP Lumira interoperates with other SAP products along with supporting Microsoft Excel spreadsheets. SAP also has released SAP BusinessObjects 4.1 with improved access to Hadoop through MapReduce and Hive, and also to Oracle’s Exadata and Essbase technologies. A new edition of SAP Crystal Server and Edge edition furthers support of BI for small and midsize businesses (SMB). SAP continues to have fierce competition in IT departments for BI and to overcome it is working to help business analysts and management use business analytics. In the realm of business applications, SAP has fulfilled its promise to make HANA the underlying platform across on-premises deployments and the cloud. Its SAP Business One application suite version 9 is designed for SMB and runs with HANA and even Microsoft SQL Server. Simultaneously, the SAP Business Suite is now available on SAP HANA. As my colleague Robert Kugel explained, that makes it possible for customers to avoid using Microsoft or Oracle database technology and take advantage of new technology and applications built on HANA. Examples of this are SAP’s release of its fraud management application on HANA, which Robert assessed, as he did for advances in its EPM portfolio for finance. A word of caution here: Companies that use SAP’s applications on third-party databases have to be careful as the license in most cases only allows for application-specific access to the database, limiting the potential of other business uses. The range of new applications and tools running on HANA is steadily increasing as partners make progress adapting to it; SAP’s digital marketplace dedicated to HANA shows what is available. SAP is so bullish on its ability to design consumer-friendly applications that it also announced efforts to bring that quality into the enterprise through the SAP Fiori apps for common business functions; it also has simplified the user experience of its applications. This is nothing new for SAP which has long emphasized usability and made improvements in a continuous improvement cycle. SAP has invested significantly into the user experience and created AppHaus to build demonstrations of the latest advances. Even so, after looking at the range of new applications, I think SAP still has to improve upon the user experience and design of the applications. SAP is heading in the right direction, but it ought to build an application assembly and design environment that the teams at SAP, and its customers and partners, all can use to build people-centric applications, especially for use on the Web and mobile devices. I got to test applications that demonstrate user experience advancements, but they all were custom-built, and I saw others with primitive user interfaces for business applications; these fall short in trying to engage users across a range of experience and facilitate the natural collaborative aspects of their responsibilities. Those aspects are critical, as our research across every line of business finds usability to be the top evaluation category for software evaluation, and it was the top criterion in 64 percent of all organizations. My analysis suggests that SAP needs to consider the critical aspects of personalization based on role, responsibility and experience and adapt the user experience to them. As well, less can be more when presenting information for the majority of business purposes, and guiding individuals to what is relevant is more important that piling up charts or information on the screen. Separately from its HANA efforts, SAP has advanced enterprise-class readiness for mobile technology, has outlined a comprehensive mobility framework and deepened support for security through a partnership with Mocana for any applications that embrace SAP’s mobile portfolio and technology. This addresses an evident need, as our technology innovation research into mobile technology finds the top barrier to business deployment is security and risk issues, found in 47 percent of organizations. SAP has to also consider in the world of BYOD the preference for native platforms (39%) over the Web or HTML5 (33%), along with no preference (20%); it won’t be easy for SAP to make everyone happy, especially when half of individuals have a distinct preference for their type of smartphone or tablet. Our research finds fewer than one-third (32%) of people satisfied with their organization’s mobile access to applications and information. I did not hear much about SAP HANA in the company’s mobile strategy except that it powers tools and applications that operate on a smartphone or tablet. But overall SAP is investing more into advancing mobile technology than other technology suppliers, and its potential is yet to be realized as business and IT begin a transformation to mobile readiness. Since my analysis after last year’s SAPPHIRE SAP has brought to reality its cloud computing strategy with products that are now available. I thought that more could have been highlighted in SAP’s sustainability efforts in including its software, for which last year we provided a 2012 Leadership Award to its customer Danone for its use of SAP products. I was more surprised that SAP was rather quiet about its efforts in business and social collaboration as it works to transform its technology by embedding the Jam product in its software. SAP is working to ensure its products are simple but sophisticated, available on any platform or device and localized to any country in the world – and that they operate on SAP HANA. It is also working to deliver faster methods to onboard and experience its software through rapid deployment. SAP’s focus is to inject the technology innovations into its platform and applications while also supporting what our technology innovation research finds is the desire for a variety of access methods: on-premises, on-demand and hosted approaches that are distributing quite rapidly. It is clear that organizations want choice in how they access technology and applications; SAP is prepared to address this as it enters a new era of opportunity built on SAP HANA. Regards, Mark Smith CEO & Chief Research Officer", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/2035844/Imported_Blog_Media/vr_2012_techaward_winner_logo-6.jpg", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Teradata Brings In-Memory Computing and Data Discovery to Big Data", "mainEntityOfPage": "https://marksmith.isg-research.net/marksmith-blog/2013/05/09/teradata-brings-in-memory-computing-and-data-discovery-to-big-data", "datePublished": "08/05/2013", "dateModified": "08/05/2013", "articleBody": "Teradata recently gave me a technology update and a peek into the future of its portfolio for big data, information management and business analytics at its annual technology influencer summit. The company continues to innovate and build upon its Teradata 14 releases and its new processing technology. Since my last analysis of Teradata’s big data strategy, it has embraced technologies like Hadoop with its Teradata Aster Appliance, which won our 2012 Technology Innovation Award in Big Data. Teradata is steadily extending beyond providing just big data technology to offer a range of analytic options and appliances through advances in Teradata Aster and its overall data and analytic architectures. One example is its data warehouse appliance business, which according to our benchmark research is one of the key technological approaches to big data; as well Teradata has advanced support with its own technology offering for in-memory databases, specialized databases and Hadoop in one integrated architecture. It is taking an enterprise management approach to these technologies through Teradata Viewpoint, which helps monitor and manage systems and support a more distributed computing architecture. By expanding its platform to include workload-based appliances that can support terabytes to petabytes of data, its Unified Data Architecture (UDA) can meet a broad class of enterprise needs. That can help support a range of big data analytic needs, as my colleague Tony Cosentino has pointed out, by providing a common approach to getting data from Hadoop into Teradata Aster and then into Teradata’s analytics. This UDA can begin to address challenges in data activities and tasks in the analytic process, which our research finds are issues for 42 percent of organizations. Teradata Aster Big Analytics Appliance is for organizations that are serious about retaining and analyzing more data, which 29 percent of organizations in our research cited as the top benefit of big data technology. This appliance can handle up to 5 petabytes and is tightly integrated with Aster and Hadoop technology from Hortonworks, a company that is rapidly expanding its footprint, as I have already assessed. The packaged approach of an appliance can help organization address what our technology innovation research identified as the largest challenges in big data: not enough skilled resources (for 56% of organizations) and being hard to build and maintain (52%). These can be overcome if an organization designs a big data strategy that can apply a common set of skills, and the Teradata technology portfolio can help with that. At the influencer summit, I was surprised that Teradata did not go into the role of data integration processes and the steps to profile, cleanse, master, synchronize and even migrate data (which its closest partner, Informatica, emphasizes) but focused more on access to and movement of data through its own connectors, Unity Data Mover, Smart Loader for Hadoop and support of SQL-H. For most of its deployments there is a range of complementary data integration technology from its partners as much as it is a Teradata only approach. For SQL-H Teradata takes advantage of the metadata HCatalog to improve access to data in HDFS. I like how Teradata Studio 14 helps simplify the view and use of data in Hadoop, Teradata Aster and even spreadsheets and flat files for building sandbox and test environments for big data. (To learn more, look into the Teradata Developer Exchange.) Teradata has made it easy to add connecters to get access to Hadoop on its Exchange which is a great way to get the latest advances in its utilities and add-ons to its offerings. Teradata provided an early peak on the just announced Teradata Intelligent Memory, a significant step in adapting big data architectures to the next generation of memory management. This new advancement can cache and pool data that is in high demand (hot) across any number of Teradata workload-specific platforms by processing data to determine the importance of data (described as hot, warm or cold) for fast and efficient access and applying analytics. This technological feat can then utilize both solid-state and conventional disk storage to ensure the fastest access and computation of the data for a range of needs. This is a unique and powerful way to support an extended memory space for big data and to intelligently adapt to the data patterns of user organizations; its algorithms can interoperate across Teradata’s family of appliances. Teradata has also invested further into its data and computing architecture through what it calls fabric-based computing. That can help connect nodes across systems through access on the company’s Fabric Switch using its BYNET, Infiniband and other methods. (Teradata participates in the OpenFabrics Alliance, which works to optimize access and interconnection of systems data across storage-area networks.) Fabric Switch provides an access point through which other aspects of Teradata’s UDA can access and use data for various purposes, including backup and restore or data movement. These advances will significantly increase the throughput and combined reliability of systems and enhance performance and scalability at both the user and data levels. Tony Cosentino pointed out the various types of analytics that Teradata can support; one of them is analytics for discovery through its recently launched Teradata Aster Discovery Platform. This directly addresses two of the four types of discovery I have just outlined : data and visual discovery. Teradata Aster has a powerful library of analytics such as path, text, statistical, cluster and other areas as core elements of its platform. Its nPath analytic expression has significant potential in enabling Aster to process distributed sets of data from Teradata and Hadoop in one platform. Analytic architectures should apply the same computational analytics across systems, from core database technology to Teradata Aster to the analytics tools that an analyst is actually using. Aster’s approach to visual and data discovery is challenging in that it requires a high level of expertise in SQL to make customizations; the majority of analysts that could use this technology don’t have that level of knowledge. But here Teradata can turn to partners such as MicroStrategy and Tableau, which have built more integrated support for Teradata Aster and offer easier to use that are interactive and visual designed for analysts who do not want to muck with SQL. Teradata has internal challenges in improving support for analysts and the analytic processes they are responsible for; its IT-focused, data-centric approach will not help here. Our big data research finds that staffing and training are the top two barriers for using this technology, according to more than 77 percent of organizations; vendors should note this and reduce the custom and manual work that requires specific SQL and data skills in their products. Regarding analytics specifically, Teradata has continued to deepen its analytics efforts with partner SAS. A new release of Teradata Appliance supports SAS High-Performance Analytics for up to 52 terabytes of data and also supports SAS Visual Analytics, which I have tried and assessed and tried myself. Through its Teradata Aprimo applications Teradata continues its efforts to attract marketing executives in business-to-consumer companies that require big data technology to utilize a broad range of information. Teradata has outlined a larger role for the CMO with big data and analytics capabilities that go well beyond its marketing automation software. The company announced expansion to support predictive analytics and has outlined its direction for supporting customer engagement. It needs to take steps such as these to ensure it tunes into business needs beyond what CIOs and IT are doing with Teradata as a big data environment for the enterprise. Along these lines I have also pointed out that we should be cautious about accepting research that predicts the CMO will outspend the CIO in the future. What I have seen in these assertions is flawed in many facets and often come from those who have no experience in market research and the role marketing and dealing with technology expenditure in that context. As we have done research into both the business and IT sides, we have discovered the complexities of making practical technology investments; for example, our research into customer relationship maturity found that inbound interactions from customers occur across many departments; they occur in marketing (in 46% of organizations), but more often through contact centers (77%), where Teradata should strengthen its efforts. On the plus side Teradata continues to demonstrate success in assisting customers in marketing, winning our 2013 Leadership Award for Marketing Excellence with its deployment at International Speedway Corp. and in 2012 at Nationwide Insurance with Teradata Aprimo. Our current research into next-generation customer engagement already identifies a need to support multichannel and multidepartment interactions. Teradata could further expand its efforts in these areas with existing customers; KPN won our 2013 Leadership Award in Customer Excellence after connecting Teradata with its Oracle-based applications and supporting BI systems. Overall Teradata is doing a great job of focusing on its strengths in big data and areas where it can maximize the impact of its analytics, especially marketing and customer relations. While IBM, Oracle, SAP and other large technology providers in the database and analytic markets tend to minimize what Teradata has created, it is has a loyal customer base that is attracted to the expanded architectures of its appliances and its broader UDA and intelligent memory systems. I think with more focus on the processes of real business analysts and further simplifying usability, Teradata’s opportunity could grow significantly. In helping its customers process more of the vast volumes of data and information from the Internet, such as weather, demographic and social media, it could make clear the broader value of big data in optimizing information from the variety of data in content and documents. It could expand its new generation of tools and applications to exploit the use of this information as it is beginning to do with marketing applications from Teradata Aprimo. If Teradata customers find it easier to access information and share it across lines of business through social collaboration and mobile technology, that will further demand for its technology to operate on larger scales in both the number of users and the places where it can be accessed even via cloud computing. Exploiting in-memory computing along with providing more discovery potential from analytics will help its customers utilize the power of big data and trust in Teradata to supply it. Regards, Mark Smith CEO & Chief Research Officer", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/2035844/Imported_Blog_Media/vr_bigdata_big_data_technologies_planned-6.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Hortonworks Takes Hadoop to the Windows of Microsoft", "mainEntityOfPage": "https://marksmith.isg-research.net/marksmith-blog/2013/03/01/hortonworks-takes-hadoop-to-the-windows-of-microsoft", "datePublished": "01/03/2013", "dateModified": "01/03/2013", "articleBody": "Business is starting to realize that taking advantage of big data is not just technically feasible but affordable by organizations of all sizes. However, as outlined in our agenda on big data and information optimization, the technology must be engineered to the information needs of business. Hortonworks has been steadily advancing its big data technology called Hadoop and contributing its developments back to the Apache Software Foundation for a range of projects. The company performs enterprise-level testing to ensure Hadoop not just operates but scales across operating systems, cloud computing, virtual machines and appliances. Over the last year Hortonworks has released a number of certifications and benchmarks for an enterprise-ready version of Hadoop for which it provides support and services. These are important steps forward in meeting the needs of IT management, which is the audience evaluating big data technologies in 66 percent of organizations according to our big data research. Hortonworks Data Platform, the enterprise offering that I analyzed last year, is a Hadoop technology stack that is being adopted because of its enterprise readiness. At beginning of this year, Hortonworks released its latest version, which advanced management and monitoring through the use of Apache Ambari and improved security and authentication. It supports multiple concurrent query connections to Hive, making it more scalable in support of business intelligence and applications. While many of the competitive approaches to Hadoop and Hive point to its performance challenges, Hortonworks points out the improvement they are contributing to advance it and these competitive benchmark are significantly flawed in their design. It also offers improved SQL access to Hadoop, and while it is not the only application that provides it, Hortonworks worked with Simba to provide a Hive ODBC connector to support SQL-92 access from business intelligence tools. Hortonworks also includes Talend Open Studio to help with Hadoop integration needs. To support testing and development for enterprises, the company released Hortonworks Sandbox at beginning of 2013. Hortonworks is working with Microsoft to have Hadoop operate on Windows platforms. It’s now available for download in beta and is expected to be generally available in the second quarter. By working with Microsoft, Hortonworks helps IT organizations that use Windows Server as the platform for their big data initiatives. Microsoft HDInsight Server and Windows Azure HDInsight Service are built on Hortonworks Hadoop Data Platform and make Hadoop readily available on Microsoft Windows. This strategic alliance helps IT organizations bring the power of Hadoop to Microsoft platforms. It is important for Hortonworks to broaden its reach to the large and global audience that uses Windows, especially given that our research on big data finds that 89 percent of organizations today use RDBMSes like SQL Server, and they can now use Hadoop more closely on a Windows platform. This new approach with HDInsight can then connect with Microsoft SQL Server 2012 for sourcing or accessing data into Hadoop. Microsoft Excel can easily direct access to Hadoop through SQL which opens up further support for a large number of organizations. Microsoft HDInsight provides integration with Microsoft Systems Center for management of deployments, and security is integrated with Windows Server Active Directory. Making Hadoop available from Hortonworks on Windows is a significant step forward for Microsoft and its big data efforts. The company is not usually part of the discussion in the big data market though its technologies are used in many deployments that easily could be described as big data in nature. Both Microsoft and Hortonworks are highlighting this alliance and technology availability at the Strata 2013 conference in Silicon Valley this week. In addition, Hortonworks has announced new Hadoop initiatives to further advance its potential. It has a project underway to improve Hive performance through support of interactive queries and a new project with Tez to get a newer-generation runtime to improve performance of Hive and not depend on MapReduce. It is also working on Hadoop Gateway to provide a single point of secured authentication to Hadoop that will help in operations across clusters. Part of Hortonworks approach is that each of these new advancements are contributed to the open source community where other developers and organization can contribute and help or use it once finalized and ready for distribution. This is a much different approach than others in the market who source Hadoop from the community and make proprietary extensions to it or embed it in their software and sell the license to the customer. Hortonworks operates in a very competitive Hadoop market, let alone the broader market for big data technologies. Within the Hadoop market it has many competitive forces but Hortonworks states their pure support for working through the open source community and having not just their large number of committers to Hadoop but the power of all the developers and organizations that work to advance this big data technology is their competitive advantage. The company previously partnered with Teradata to have its Hadoop technology integrated with the Teradata Aster Big Analytics Appliance, a device that we awarded the 2012 Technology Innovation Award for Big Data for its sophistication in blending Hadoop and AsterData into one appliance. I expect Hortonworks to continue investments into partnerships in areas from integration to analytics, as it has done to support data integration with partners like Talend and Informatica; as I have pointed out, big data is broken without having an array of support for integration technologies. I like the work that Hortonworks is doing to supporting Hadoop deployments. Our research on big data finds that 43 percent of organizations prefer on-premises deployments and 24 percent prefer it in the cloud, which Hortonworks addresses with a partnership with Rackspace and now with Microsoft and Windows Azure. Hortonworks offers many opportunities to help IT organizations use Hadoop across platforms and environments, and supports existing technology interoperating with it, allowing organizations to use employees who are already trained and ready to be leveraged. Organizations that are interested in examining certified and supported Hadoop should evaluate Hortonworks. Businesses looking for Hadoop support on Microsoft Windows will find Hortonworks their only option, as it is the strategic choice by Microsoft for operating Hadoop on its platforms. Hortonworks support for contributing to Hadoop openly, its significant sized partner ecosystem to complement Hadoop and the flexibility of operating across Linux and Windows to on-premises and in cloud computing environment make it a strategic provider of big data technology. Regards, Mark Smith CEO & Chief Research Officer", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/2035844/Imported_Blog_Media/vr_bigdata_who_is_evaluating_big_data-1.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Teradata Aster Standardizes Access to Hadoop with SQL-H", "mainEntityOfPage": "https://marksmith.isg-research.net/2012/06/13/teradata-aster-standardizes-access-to-hadoop-with-sql-h", "datePublished": "13/06/2012", "dateModified": "13/06/2012", "articleBody": "Using Hadoop just got easier, thanks to Teradata’s introduction of SQL-H, a new query interface to analyze data from Hadoop. Most Hadoop access methods require preprocessing and staging of data from the Hadoop Distributed File System (HDFS) using technologies such as MapReduce. These approaches require new skills and technologies, introducing more time and costs for users, which offset the benefits of Hadoop, which according to our big data benchmark research include increasing the speed of analysis. Teradata has announced support for SQL-H not only for its own Aster Database 5.0, which it expects to release in the third quarter, but also supporting the commercial version of Hadoop through Hortonworks. Use of a familiar query interface, by contrast, reduces staffing and training issues required for learning more Hadoop-specific interfaces, which our research found to be the top two obstacles to big data analytics. Teradata Aster accomplishes this through utilizing use of HCatalog to get access to metadata that can be queried against using Aster SQL, ODBC, JDBC and ultimately any analytics or business intelligence tool, since the data then looks like a database table structure. The need to extract and store data from Hadoop into other database systems and thereby lose the computing power of Hadoop has been the Achilles heel of this big data technology. Analysts who want interactive and iterative discovery of their data now do not have to depend on the Hadoop Hive query language interface and can use more familiar tools like MicroStrategy and Tableau for analytics. Teradata Aster incorporates derivative analytics in its technology to be applied to data in Hadoop, including the customer and transaction data that, according to our research, top the list of types used. Its capabilities include analytics around paths, text, statistics, segmentation and broader customer interaction. Teradata Aster has an advantage over EMC Greenplum, IBM and Oracle, which do not provide this level of direct integration with Hadoop today. Their approach requires data duplication and does not leverage the extended power of Hadoop and use of HCatalog for metadata knowledge about the data itself. I expect that if other vendors want to exploit the power of Hadoop they will need to expand their support of it over the coming year. The introduction of SQL-H in Teradata Aster helps analysts streamline their analytics while reducing the custom coding and development required from IT staffers. Utilizing the Aster platform provides other computational processing advantages in its scale-out approach using a range of server technologies. According to our research, one-third of organizations plan to use Hadoop. For Teradata Aster, support for Hadoop builds on its existing big data support. Organizations looking to further exploit Hadoop to analyze large volumes of data quickly should find Teradata Aster SQL-H a welcome advancement for their data and analytic options. Regards, Mark Smith – CEO & Chief Research Officer", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hubfs/2035844/Imported_Blog_Media/vr_bigdata_benefits_of_big_data_technologies3-1.png", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://marksmith.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "marksmith.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <!--[if lte IE 8]> <script charset="utf-8" src="https://js.hsforms.net/forms/v2-legacy.js"></script> <![endif]--> <script data-hs-allowed="true" src="/_hcms/forms/v2.js"></script> <script data-hs-allowed="true"> var options = { portalId: '2035844', formId: 'fa276fc9-9a16-4673-a644-1fcbedcc3c24', formInstanceId: '2828', pageId: '4167680152', region: 'na1', inlineMessage: "Thanks for subscribing!", rawInlineMessage: "Thanks for subscribing!", hsFormKey: "daadfc7672048786293dbe53796bbfa2", css: '', target: '#hs_form_target_module_1552944263900179', contentType: "listing-page", formsBaseUrl: '/_hcms/forms/', formData: { cssClass: 'hs-form stacked hs-custom-form' } }; 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