Marketing Automation Online Training Courses | LinkedIn Learning, formerly Lynda.com

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none"></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input location-typeahead-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-location-typeahead-list" aria-haspopup="listbox" aria-label="Location" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-topics_dismissable-input" id="job-search-bar-location" maxlength="500" name="location" placeholder="Location" role="combobox" value="Singapore" type="search">  <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md 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class="search-bar__live-text sr-only" role="status"></div> </section>  <div class="nav__cta-container order-3 flex gap-x-1 justify-end min-w-[100px] flex-nowrap flex-shrink-0 babybear:flex-wrap flex-2 babymamabear:min-w-[50px] ">  <a class="nav__button-tertiary btn-md btn-tertiary" href="http://www.linkedin.com/learning/subscription/products?courseSlug=marketing-automation&destRedirectURL=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Ftopics%2Fmarketing-automation&trk=learning-topics_nav-header-join&upsellTrk=lil_upsell_nav_subscription" data-tracking-control-name="lil_upsell_nav_subscription" data-tracking-impression-name="lil_upsell_nav_subscription" data-test-live-nav-primary-cta data-tracking-will-navigate> Start free trial </a> <a class="nav__button-secondary btn-secondary-emphasis btn-md" 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Learn to automate campaigns, track performance, and nurture leads efficiently. Boost marketing productivity and drive better results with less manual effort. </p> </div> </section> <section class="core-section-container my-3">    <div class="core-section-container__content break-words">  <section class="slide-list relative trending-courses"> <header class="slide-list__header mb-1.5"> <h2 class="slide-list__heading font-bold mb-0.5 text-color-text text-lg">Trending courses</h2>  </header> <div class="slide-list__nav"> <div class="slide-list__nav-wrap absolute flex h-full items-center top-0 z-1 slide-list__nav-wrap--prev left-[-20px]"> <div class="previous-slide-list__a11y-notification sr-only hidden" role="alert"> No more previous content </div> <button data-tracking-control-name="learning-topics_trending-courses_slide_list_prev_button" class="slide-list__nav-button btn-sm btn-overlay cursor-pointer disabled:hidden" aria-label="Trending courses previous slide" data-direction="prev" disabled> <icon class="slide-list__nav-icon flex items-center justify-center 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line-clamp-3 related-content-card__metadata-item">65,880 viewers</p> </div> </div> </a> </li> <li class="trending-courses__list-item"> <a href="https://www.linkedin.com/learning/programmatic-advertising-foundations-2020?trk=learning-topics_trending-courses_related-content-card" target="_self" data-tracking-control-name="learning-topics_trending-courses_related-content-card" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link related-content-card w-[228px] block relative related-content-card--link absolute z-[1] top-0 bottom-0 left-0 right-0 hover:no-underline focus:no-underline" aria-label="Programmatic Advertising Foundations (2020), 1h 14m, 52,991 viewers">  <div class="related-entity-media relative block w-[228px] h-[134px] rounded-md"> <img class="related-entity-media__img w-full h-full object-cover rounded-md" alt="Programmatic Advertising Foundations (2020)" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQFEn2z9J52VGw/learning-public-crop_288_512/learning-public-crop_288_512/0/1595543446471?e=2147483647&v=beta&t=kUJXSiFC2lD-_lOeWMjxvThVkgT5KKBp45T-vllImSE"> <div class="related-entity-media__duration duration"> 1h 14m </div>  </div> <p class="related-content-card__identifier font-sans text-xs font-bold text-color-text-low-emphasis uppercase leading-[20px]"> Course </p> <div class="related-content-card__info flex flex-col mt-1"> <h3 class="related-content-card__title font-sans text-[18px] font-bold text-color-text line-clamp-2"> Programmatic Advertising Foundations (2020) </h3>  <div class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata"> <p class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata-item">52,991 viewers</p> </div> </div> </a> </li> <li class="trending-courses__list-item"> <a href="https://www.linkedin.com/learning/marketing-tools-automation-14268255?trk=learning-topics_trending-courses_related-content-card" target="_self" data-tracking-control-name="learning-topics_trending-courses_related-content-card" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link related-content-card w-[228px] block relative related-content-card--link absolute z-[1] top-0 bottom-0 left-0 right-0 hover:no-underline focus:no-underline" aria-label="Marketing Tools: Automation, 1h 18m, 31,160 viewers">  <div class="related-entity-media relative block w-[228px] h-[134px] rounded-md"> <img class="related-entity-media__img w-full h-full object-cover rounded-md" alt="Marketing Tools: Automation" data-delayed-url="https://media.licdn.com/dms/image/v2/C560DAQHY3-9PIGEVyw/learning-public-crop_288_512/learning-public-crop_288_512/0/1631898483731?e=2147483647&v=beta&t=cd6iOKwFTwJH7Bg8SKyVFKgnvTVoPRkq1XzRIzrmhM0"> <div class="related-entity-media__duration duration"> 1h 18m </div>  </div> <p class="related-content-card__identifier font-sans text-xs font-bold text-color-text-low-emphasis uppercase leading-[20px]"> Course </p> <div class="related-content-card__info flex flex-col mt-1"> <h3 class="related-content-card__title font-sans text-[18px] font-bold text-color-text line-clamp-2"> Marketing Tools: Automation </h3>  <div class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata"> <p class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata-item">31,160 viewers</p> </div> </div> </a> </li> <li class="trending-courses__list-item"> <a href="https://www.linkedin.com/learning/data-driven-prospecting-for-business-development?trk=learning-topics_trending-courses_related-content-card" target="_self" data-tracking-control-name="learning-topics_trending-courses_related-content-card" 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<div class="related-content-card__info flex flex-col mt-1"> <h3 class="related-content-card__title font-sans text-[18px] font-bold text-color-text line-clamp-2"> Data-Driven Prospecting for Business Development </h3>  <div class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata"> <p class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata-item">17,328 viewers</p> </div> </div> </a> </li> </ul> </div> <div class="slide-list__nav"> <div class="slide-list__nav-wrap absolute flex h-full items-center top-0 z-1 slide-list__nav-wrap--next right-[-20px]"> <div class="next-slide-list__a11y-notification sr-only hidden" role="alert"> No more next content </div> <button data-tracking-control-name="learning-topics_trending-courses_slide_list_next_button" class="slide-list__nav-button btn-sm btn-overlay cursor-pointer disabled:hidden" aria-label="Trending courses next slide" 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data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Programmatic Advertising Foundations (2020) </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Programmatic Advertising Foundations (2020)" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQFEn2z9J52VGw/learning-public-crop_288_512/learning-public-crop_288_512/0/1595543446471?e=2147483647&v=beta&t=kUJXSiFC2lD-_lOeWMjxvThVkgT5KKBp45T-vllImSE"> <div class="search-entity-media__duration"> 1h 14m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Programmatic Advertising Foundations (2020) </h3> <h4 class="base-search-card__subtitle"> By: Matt Bailey </h4> <p class="base-search-card__identifier"> Course </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">52,991 viewers</span> <span class="base-search-card__metadata-item">Released Jul 27, 2020</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/marketing-tools-automation-14268255/adobe-marketo-engage-overview" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Adobe Marketo Engage overview </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Adobe Marketo Engage overview" data-delayed-url="https://media.licdn.com/dms/image/v2/C560DAQHY3-9PIGEVyw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1631898483731?e=2147483647&v=beta&t=kfRmxUprzzJ5wSP0VcP8ljZ-39378xiBqfY3FRozBCI"> <div class="search-entity-media__duration"> 3m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Adobe Marketo Engage overview </h3> <h4 class="base-search-card__subtitle"> From: Marketing Tools: Automation </h4> <p class="base-search-card__identifier"> Video </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/marketing-automation-how-to-build-a-successful-campaign/lead-generation" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Lead generation </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Lead generation" data-delayed-url="https://media.licdn.com/dms/image/v2/D560DAQHO4bxZ1L1weQ/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1687467552012?e=2147483647&v=beta&t=ELwtzX0NymsvZAERmwfAQBwThR0FZpKBFBv5eE6BqqI"> <div class="search-entity-media__duration"> 2m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Lead generation </h3> <h4 class="base-search-card__subtitle"> From: Marketing Automation: How to Build a Successful Campaign </h4> <p class="base-search-card__identifier"> Video </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/marketing-tools-automation-14268255" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Marketing Tools: Automation </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Marketing Tools: Automation" data-delayed-url="https://media.licdn.com/dms/image/v2/C560DAQHY3-9PIGEVyw/learning-public-crop_288_512/learning-public-crop_288_512/0/1631898483731?e=2147483647&v=beta&t=cd6iOKwFTwJH7Bg8SKyVFKgnvTVoPRkq1XzRIzrmhM0"> <div class="search-entity-media__duration"> 1h 18m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Marketing Tools: Automation </h3> <h4 class="base-search-card__subtitle"> By: Brad Batesole </h4> <p class="base-search-card__identifier"> Course </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">31,160 viewers</span> <span class="base-search-card__metadata-item">Released Sep 21, 2021</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/data-driven-prospecting-for-business-development/identify-relevant-metrics-and-kpis" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Identify relevant metrics and KPIs </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Identify relevant metrics and KPIs" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0DAQEPDeSZycL1-g/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1731632123069?e=2147483647&v=beta&t=-nVd4HD9Lb1Me56oaJk6-RTv8ZeMh_ZPlpRGenVuCqc"> <div class="search-entity-media__duration"> 4m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Identify relevant metrics and KPIs </h3> <h4 class="base-search-card__subtitle"> From: Data-Driven Prospecting for Business Development </h4> <p class="base-search-card__identifier"> Video </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/data-driven-sales-enablement/leading-and-lagging-indicators" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Leading and lagging indicators </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Leading and lagging indicators" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0DAQEoSPgjfjo2xg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1725900334037?e=2147483647&v=beta&t=EGeWU30fIC0u06zzE2q2Lqxxhz5mvTQkuT2Ig2Kf3A0"> <div class="search-entity-media__duration"> 2m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Leading and lagging indicators </h3> <h4 class="base-search-card__subtitle"> From: Data-Driven Sales Enablement </h4> <p class="base-search-card__identifier"> Video </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/marketing-automation-how-to-build-a-successful-campaign" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Marketing Automation: How to Build a Successful Campaign </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Marketing Automation: How to Build a Successful Campaign" data-delayed-url="https://media.licdn.com/dms/image/v2/D560DAQHO4bxZ1L1weQ/learning-public-crop_288_512/learning-public-crop_288_512/0/1687467552011?e=2147483647&v=beta&t=eNAVPrd-v6in_IpYRA7KNFdspb8CtJ7d52C8O9eeHFA"> <div class="search-entity-media__duration"> 43m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Marketing Automation: How to Build a Successful Campaign </h3> <h4 class="base-search-card__subtitle"> By: Jeffrey Staats and Madecraft </h4> <p class="base-search-card__identifier"> Course </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">11,386 viewers</span> <span class="base-search-card__metadata-item">Released Jul 5, 2023</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/marketing-automation-how-to-build-a-successful-campaign/nurture-marketing" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Nurture marketing </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Nurture marketing" data-delayed-url="https://media.licdn.com/dms/image/v2/D560DAQHO4bxZ1L1weQ/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1687467552012?e=2147483647&v=beta&t=ELwtzX0NymsvZAERmwfAQBwThR0FZpKBFBv5eE6BqqI"> <div class="search-entity-media__duration"> 2m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Nurture marketing </h3> <h4 class="base-search-card__subtitle"> From: Marketing Automation: How to Build a Successful Campaign </h4> <p class="base-search-card__identifier"> Video </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/marketing-automation-how-to-build-a-successful-campaign/sales-enablement" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Sales enablement </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Sales enablement" data-delayed-url="https://media.licdn.com/dms/image/v2/D560DAQHO4bxZ1L1weQ/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1687467552012?e=2147483647&v=beta&t=ELwtzX0NymsvZAERmwfAQBwThR0FZpKBFBv5eE6BqqI"> <div class="search-entity-media__duration"> 1m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Sales enablement </h3> <h4 class="base-search-card__subtitle"> From: Marketing Automation: How to Build a Successful Campaign </h4> <p class="base-search-card__identifier"> Video </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/artificial-intelligence-for-marketing" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Artificial Intelligence for Marketing </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Artificial Intelligence for Marketing" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQEmbueo0PFIWw/learning-public-crop_288_512/learning-public-crop_288_512/0/1605552988539?e=2147483647&v=beta&t=q1un3MmxRMJDV0RexNAXNDcVy6AFF-WMkB3Qt8JFJ-Y"> <div class="search-entity-media__duration"> 1h 21m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Artificial Intelligence for Marketing </h3> <h4 class="base-search-card__subtitle"> By: Jim Sterne and Madecraft </h4> <p class="base-search-card__identifier"> Course </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">65,880 viewers</span> <span class="base-search-card__metadata-item">Released Nov 17, 2020</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/data-driven-sales-enablement/identifying-performance-bottlenecks" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Identifying performance bottlenecks </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Identifying performance bottlenecks" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0DAQEoSPgjfjo2xg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1725900334037?e=2147483647&v=beta&t=EGeWU30fIC0u06zzE2q2Lqxxhz5mvTQkuT2Ig2Kf3A0"> <div class="search-entity-media__duration"> 4m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Identifying performance bottlenecks </h3> <h4 class="base-search-card__subtitle"> From: Data-Driven Sales Enablement </h4> <p class="base-search-card__identifier"> Video </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/data-driven-sales-enablement/building-an-enablement-charter" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Building an enablement charter </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Building an enablement charter" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0DAQEoSPgjfjo2xg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1725900334037?e=2147483647&v=beta&t=EGeWU30fIC0u06zzE2q2Lqxxhz5mvTQkuT2Ig2Kf3A0"> <div class="search-entity-media__duration"> 4m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Building an enablement charter </h3> <h4 class="base-search-card__subtitle"> From: Data-Driven Sales Enablement </h4> <p class="base-search-card__identifier"> Video </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/artificial-intelligence-for-marketing/programmatic-advertising-and-attribution" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Programmatic advertising and attribution </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Programmatic advertising and attribution" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQEmbueo0PFIWw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1605552988539?e=2147483647&v=beta&t=TDXKkaKjZ8iAGhG-hGtRQHJ8dhRRc_HxX09VH2MsjtI"> <div class="search-entity-media__duration"> 3m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Programmatic advertising and attribution </h3> <h4 class="base-search-card__subtitle"> From: Artificial Intelligence for Marketing </h4> <p class="base-search-card__identifier"> Video </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/marketing-automation-how-to-build-a-successful-campaign/inbound-vs-outbound" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Inbound vs outbound </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Inbound vs outbound" data-delayed-url="https://media.licdn.com/dms/image/v2/D560DAQHO4bxZ1L1weQ/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1687467552012?e=2147483647&v=beta&t=ELwtzX0NymsvZAERmwfAQBwThR0FZpKBFBv5eE6BqqI"> <div class="search-entity-media__duration"> 2m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Inbound vs outbound </h3> <h4 class="base-search-card__subtitle"> From: Marketing Automation: How to Build a Successful Campaign </h4> <p class="base-search-card__identifier"> Video </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/data-driven-sales-enablement" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Data-Driven Sales Enablement </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Data-Driven Sales Enablement" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0DAQEoSPgjfjo2xg/learning-public-crop_288_512/learning-public-crop_288_512/0/1725900334523?e=2147483647&v=beta&t=RYAANiIl4mMJqaFy2EdzcIBVADto29o75ZGIFdEjiqY"> <div class="search-entity-media__duration"> 56m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Data-Driven Sales Enablement </h3> <h4 class="base-search-card__subtitle"> By: Ben Elijah and CRFT Productions </h4> <p class="base-search-card__identifier"> Course </p> <div class="base-search-card__metadata">  <span class="base-search-card__metadata-item">Released Oct 9, 2024</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/marketing-tools-automation-14268255/setting-goals-with-activecampaign" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Setting goals with ActiveCampaign </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Setting goals with ActiveCampaign" data-delayed-url="https://media.licdn.com/dms/image/v2/C560DAQHY3-9PIGEVyw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1631898483731?e=2147483647&v=beta&t=kfRmxUprzzJ5wSP0VcP8ljZ-39378xiBqfY3FRozBCI"> <div class="search-entity-media__duration"> 2m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Setting goals with ActiveCampaign </h3> <h4 class="base-search-card__subtitle"> From: Marketing Tools: Automation </h4> <p class="base-search-card__identifier"> Video </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/data-driven-sales-enablement/identify-diagnose-treat" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Identify, diagnose, treat </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Identify, diagnose, treat" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0DAQEoSPgjfjo2xg/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1725900334037?e=2147483647&v=beta&t=EGeWU30fIC0u06zzE2q2Lqxxhz5mvTQkuT2Ig2Kf3A0"> <div class="search-entity-media__duration"> 3m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Identify, diagnose, treat </h3> <h4 class="base-search-card__subtitle"> From: Data-Driven Sales Enablement </h4> <p class="base-search-card__identifier"> Video </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/marketing-automation-how-to-build-a-successful-campaign/creating-a-customer-journey" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Creating a customer journey </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Creating a customer journey" data-delayed-url="https://media.licdn.com/dms/image/v2/D560DAQHO4bxZ1L1weQ/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1687467552012?e=2147483647&v=beta&t=ELwtzX0NymsvZAERmwfAQBwThR0FZpKBFBv5eE6BqqI"> <div class="search-entity-media__duration"> 2m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Creating a customer journey </h3> <h4 class="base-search-card__subtitle"> From: Marketing Automation: How to Build a Successful Campaign </h4> <p class="base-search-card__identifier"> Video </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/marketing-automation-how-to-build-a-successful-campaign/defining-a-mql" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Defining a MQL </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Defining a MQL" data-delayed-url="https://media.licdn.com/dms/image/v2/D560DAQHO4bxZ1L1weQ/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1687467552012?e=2147483647&v=beta&t=ELwtzX0NymsvZAERmwfAQBwThR0FZpKBFBv5eE6BqqI"> <div 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