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On the day, Tate Modern remained open to the public until one hour before guests started to arrive, giving us little time to set up a complex installation on two floors. And there remained the challenge of trying to connect with President Zelensky, for his speech from his bunker in Kyiv." name="description"/><meta content="Bravery in Ukraine" property="og:title"/><meta content="Seven million forced to flee the country; eight million others displaced or fighting for their homeland. When Russia invaded Ukraine in February 2022 - the world had to take action. Five weeks later, the Ukraine Embassy to the UK wanted to host a reception to raise awareness and funds for the people of Ukraine. How could we refuse? But time was tight and the project involved numerous challenges. Once a venue had been chosen, we had only 15 days to design, create and deliver this constantly changing project. On the day, Tate Modern remained open to the public until one hour before guests started to arrive, giving us little time to set up a complex installation on two floors. And there remained the challenge of trying to connect with President Zelensky, for his speech from his bunker in Kyiv." property="og:description"/><meta content="Bravery in Ukraine" property="twitter:title"/><meta content="Seven million forced to flee the country; eight million others displaced or fighting for their homeland. When Russia invaded Ukraine in February 2022 - the world had to take action. Five weeks later, the Ukraine Embassy to the UK wanted to host a reception to raise awareness and funds for the people of Ukraine. How could we refuse? But time was tight and the project involved numerous challenges. Once a venue had been chosen, we had only 15 days to design, create and deliver this constantly changing project. On the day, Tate Modern remained open to the public until one hour before guests started to arrive, giving us little time to set up a complex installation on two floors. And there remained the challenge of trying to connect with President Zelensky, for his speech from his bunker in Kyiv." property="twitter:description"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><meta content="Webflow" name="generator"/><link href="https://cdn.prod.website-files.com/65a16a56a87dac8a8780f532/css/brandfuel-agency.webflow.5b87876d3.css" rel="stylesheet" type="text/css"/><script src="https://use.typekit.net/ura4hei.js" type="text/javascript"></script><script type="text/javascript">try{Typekit.load();}catch(e){}</script><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link 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fullscreen; picture-in-picture" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Bravery in Ukraine_Case study_2"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div></figure></figure></section><section class="case_study_sumary_container"><div class="case_summary_left"><div class="case_left_first"><div class="div_hide"><p data-a="case-title" class="subheading_h2 max-52">Challenge</p></div><div class="line_wrap"><div data-a="case-line2" class="case_subline"></div></div><div class="div_hide padding_6"><p data-a="case-txt2" class="case_p_study hide">Seven million people had been forced to flee the country; eight million others had been displaced or were fighting for their homeland. When Russia invaded Ukraine in February 2022, the world had to take action. Five weeks later, the Ukraine Embassy to the UK wanted to host a reception to raise awareness and funds for the people of Ukraine. How could we refuse? But time was tight and the project involved numerous challenges. Once a venue had been chosen, we had only 15 days to design, create and deliver this constantly changing project. On the day, Tate Modern remained open to the public until one hour before guests started to arrive, giving us little time to set up a complex installation on two floors. And there remained the challenge of trying to connect with President Zelensky for his speech from his bunker in Kyiv. </p><div data-a="case-txt2" class="case_p_study w-richtext"><p>Seven million people had been forced to flee the country; eight million others had been displaced or were fighting for their homeland. When Russia invaded Ukraine in February 2022, the world had to take action.<br/>‍<br/>Five weeks later, the Ukraine Embassy to the UK wanted to host a reception to raise awareness and funds for the people of Ukraine. How could we refuse?<br/><br/>But time was tight and the project involved numerous challenges. Once a venue had been chosen, we had only 15 days to design, create and deliver this constantly changing project. On the day, Tate Modern remained open to the public until one hour before guests started to arrive, giving us little time to set up a complex installation on two floors. And there remained the challenge of trying to connect with President Zelensky for his speech from his bunker in Kyiv.</p></div></div></div><div class="case_left_first padding_top_3"><div class="div_hide"><p data-a="case-title" class="subheading_h2 max-52">Solution</p></div><div class="line_wrap"><div data-a="case-line2" class="case_subline"></div></div><div class="div_hide padding_6"><p data-a="case-txt2" class="case_p_study hide">In partnership with the Kyiv-based Banda agency, Bravery in Ukraine brought to life the nation’s struggle for survival, uncovering incredible stories of people’s dignity, hope, resilience and strength. Led by the Prime Minister, Boris Johnson, 400 guests at Tate Modern raised money and awareness for the plight of Ukrainians, particularly the children killed in Russian raids. Each was represented by a single sunflower. Seven immersive installations, including a bunker at the entrance, took guests to the heart of the conflict. President Zelensky gave his speech, and there was a live auction of seven lots, including his trademark khaki fleece. Outside, riverside landmarks were dressed in the colours of Ukraine for the evening.</p><div data-a="case-txt2" class="case_p_study w-richtext"><p>In partnership with the Kyiv-based Banda agency, Bravery in Ukraine brought to life the nation’s struggle for survival, uncovering incredible stories of people’s dignity, hope, resilience and strength.<br/><br/>Led by the Prime Minister, Boris Johnson, 400 guests at Tate Modern raised money and awareness for the plight of Ukrainians, particularly the children killed in Russian raids. Each was represented by a single sunflower. Seven immersive installations, including a bunker at the entrance, took guests to the heart of the conflict. President Zelensky gave his speech, and there was a live auction of seven lots, including his trademark khaki fleece. Outside, riverside landmarks were dressed in the colours of Ukraine for the evening.</p></div></div></div><article class="case_img_container_2"><img loading="lazy" data-a="case-img" src="https://cdn.prod.website-files.com/65a16a56a87dac8a8780f550/65a16a56a87dac8a8780f58f_Ukraine_2_v2.webp" alt="" sizes="35vw" srcset="https://cdn.prod.website-files.com/65a16a56a87dac8a8780f550/65a16a56a87dac8a8780f58f_Ukraine_2_v2-p-500.webp 500w, https://cdn.prod.website-files.com/65a16a56a87dac8a8780f550/65a16a56a87dac8a8780f58f_Ukraine_2_v2-p-800.webp 800w, https://cdn.prod.website-files.com/65a16a56a87dac8a8780f550/65a16a56a87dac8a8780f58f_Ukraine_2_v2-p-1080.webp 1080w, https://cdn.prod.website-files.com/65a16a56a87dac8a8780f550/65a16a56a87dac8a8780f58f_Ukraine_2_v2-p-1600.webp 1600w, https://cdn.prod.website-files.com/65a16a56a87dac8a8780f550/65a16a56a87dac8a8780f58f_Ukraine_2_v2.webp 1912w" class="case_img"/></article></div><div class="case_summary_right"><figure class="case_img_container_1"><img loading="lazy" data-a="case-img" alt="Bravery in Ukraine" src="https://cdn.prod.website-files.com/65a16a56a87dac8a8780f550/65a16a56a87dac8a8780f58e_Ukraine_1_v2.webp" sizes="(max-width: 479px) 87vw, (max-width: 991px) 88vw, 50vw" srcset="https://cdn.prod.website-files.com/65a16a56a87dac8a8780f550/65a16a56a87dac8a8780f58e_Ukraine_1_v2-p-500.webp 500w, https://cdn.prod.website-files.com/65a16a56a87dac8a8780f550/65a16a56a87dac8a8780f58e_Ukraine_1_v2-p-800.webp 800w, https://cdn.prod.website-files.com/65a16a56a87dac8a8780f550/65a16a56a87dac8a8780f58e_Ukraine_1_v2-p-1080.webp 1080w, https://cdn.prod.website-files.com/65a16a56a87dac8a8780f550/65a16a56a87dac8a8780f58e_Ukraine_1_v2-p-1600.webp 1600w, https://cdn.prod.website-files.com/65a16a56a87dac8a8780f550/65a16a56a87dac8a8780f58e_Ukraine_1_v2.webp 1912w" class="case_img"/></figure><div class="case_results_parent"><div class="div_hide"><div data-a="case-txt2" class="result_textspan">Results</div></div><div class="case_child"><div class="div_grand_child"><div class="div_hide"><div data-a="case-txt2" class="result_tag">Funds raised</div></div><div class="div_hide"><div class="result_line_wrap"><div data-a="case-line2" class="result_line"></div></div></div><div class="numb_result_wrap"><div class="tag_result">£</div><div class="result_h1">1.2</div><div class="tag_result w-dyn-bind-empty"></div><div class="tag_result">M</div></div></div><div class="div_grand_child"><div class="div_hide"><div data-a="case-txt2" class="result_tag">Immersive installations</div></div><div class="result_line_wrap"><div data-a="case-line2" class="result_line"></div></div><div class="numb_result_wrap"><div class="result_h1 w-dyn-bind-empty"></div><div class="result_h1">7</div><div class="tag_result w-dyn-bind-empty"></div></div></div><div class="div_grand_child"><div class="div_hide"><div data-a="case-txt2" class="result_tag">Presidential fleece sale</div></div><div class="result_line_wrap"><div data-a="case-line2" class="result_line"></div></div><div class="numb_result_wrap"><div class="tag_result">£</div><div class="result_h1">90</div><div class="tag_result">K</div><div class="result_h1 w-dyn-bind-empty"></div><div class="percentage_wrap not_visible"><div class="p_case_txt">%</div></div></div></div><div class="div_grand_child"><div class="div_hide"><div data-a="case-txt2" class="result_tag">London landmarks lit</div></div><div class="result_line_wrap"><div data-a="case-line2" class="result_line"></div></div><div class="numb_result_wrap"><div class="percentage_wrap"><div class="p_case_txt w-dyn-bind-empty"></div></div><div class="result_h1">5</div><div class="percentage_wrap"><div class="p_case_txt w-dyn-bind-empty"></div></div></div></div></div></div><div class="creative_section_parent"><div class="div_container_creative"><div class="creative_child"><div class="div_hide"><div data-a="case-title" class="subheading_h2">Results</div></div><div class="line_wrap smaller"><div data-a="case-line2" class="creative_line"></div></div></div><div class="creative_p_parent"><div class="div_hide"><p data-a="case-txt2" class="creative_p hide">In a matter of days, we created an award-winning event that changed people’s lives, galvanised support for Ukraine and raised money for the rebuilding of a children’s cancer hospital in Lviv.</p><div data-a="case-txt2" class="case_p_study w-richtext"><p>In a matter of days, we created an award-winning event that changed people’s lives, galvanised support for Ukraine and raised money for the rebuilding of a children’s cancer hospital in Lviv.</p></div></div></div></div></div></div></section><section class="creative_section_results"><div class="creative_section_parent"><div class="div_container_creative hide"><div class="creative_child"><div class="div_hide"><div data-a="case-title" class="creative_text_tile">Sustainability</div></div><div class="line_wrap smaller"><div data-a="case-line2" class="creative_line"></div></div></div><div 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resultLine.style.opacity = '1'; } else { // If all 'result_h1' and 'tag_result' are not visible, set opacity to 0 resultLine.style.opacity = '0'; } } }); </script> <script> //Animation Top Page const caseh1 = document.querySelectorAll('[data-a="case-h1"]'); const texth1 = new SplitType(caseh1, { types: 'words, chars, lines' }); const caseh2 = document.querySelectorAll('[data-a="case-h2"]'); const texth2 = new SplitType(caseh2, { types: 'words, chars, lines' }); const casetxt = document.querySelectorAll('[data-a="case-txt"]'); const texth3 = new SplitType(casetxt, { types: 'words, chars, lines' }); const caselinks = document.querySelectorAll('.share_link'); const caseLine = document.querySelectorAll('[data-a="case-line"]'); const caseVideo = document.querySelectorAll('.cms_video_embed'); const caseVideoWrap = document.querySelectorAll('.case_video_container'); // Create a Vimeo Player instance for each video const players = Array.from(caseVideo).map(videoIframe => new Vimeo.Player(videoIframe)); const workTl = gsap.timeline({ onComplete: () => { // Play all videos when the timeline finishes players.forEach(player => { player.setVolume(0); // Mute the video player.setLoop(true); player.play(); }); } }); workTl.from(caseVideoWrap,{ height: '0vh', ease: 'expo.out', duration: 1.8 }, 0.1), workTl.from(caseVideo,{ y: '120%', scale: 1.2, ease: 'expo.out', duration: 1.8 },0.2), workTl.from(texth1.chars,{ y: '120%', opacity: 0, ease: 'expo.out', duration: 1.4, stagger: { each: 0.02 } }, 0.3), workTl.from(caseLine,{ width: '0%', ease: 'expo.out', duration: 1.8 }, 0.4), workTl.from(texth2.chars,{ y: '120%', opacity: 0, ease: 'expo.out', duration: 1.4, stagger: { each: 0.02 } }, 0.5), workTl.from(texth3.chars,{ y: '120%', opacity: 0, ease: 'expo.out', duration: 1.4, stagger: { each: 0.02 } }, 0.6), workTl.from(caselinks,{ scale: 0, opacity: 0, duration: 1.4, stagger: { each: 0.02 } }, 0.6) //Animation Lower const workP = document.querySelectorAll('[data-a="case-txt2"]'); const workTitles = document.querySelectorAll('[data-a="case-title"]'); const workLines = document.querySelectorAll('[data-a="case-line2"]'); const workImgs = document.querySelectorAll('[data-a="case-img"]'); const resultH1 = document.querySelectorAll('.result_h1'); resultH1.forEach((element) => { const endValue = parseInt(element.textContent, 10); const obj = { val: 0 }; // start value gsap.to(obj, { val: endValue, roundProps: "val", // round to nearest integer duration: 2, ease: 'power1.inOut', onUpdate: function () { element.textContent = obj.val; // update the text content in each frame }, scrollTrigger: { trigger: element, start: 'top bottom', toggleActions: 'restart none none none' } }); }); workLines.forEach( (element) =>{ gsap.from(element,{ width: '0%', delay: 0.1, ease: 'expo.out', duration: 2, scrollTrigger:{ trigger: element, start: 'top bottom' } }) }) workTitles.forEach((element) => { const workTitle = new SplitType(element, { types: 'chars' }); gsap.from(workTitle.chars.flat(), { y: '120%', opacity: 0, delay: 0.02, duration: 1.8, ease: 'expo.out', stagger: { each: 0.02 }, scrollTrigger: { trigger: element, start: 'top bottom' } }); }); workP.forEach((element) => { const workText = new SplitType(element, { types: 'lines' }); gsap.from(workText.lines.flat(), { y: '120%', opacity: 0, delay: 0.02, duration: 1.8, ease: 'expo.out', stagger: { each: 0.1 }, scrollTrigger: { trigger: element, start: 'top bottom' } }); }); workImgs.forEach((element) => { gsap.fromTo(element, { y: '-20%', scale: 1.4 }, { y: '10%', scale: 1, scrollTrigger: { trigger: element, start: 'top bottom', end: 'bottom top', scrub: true } }); }); </script> <script> var granimInstance = new Granim({ element: '#granim-canvas', direction: 'diagonal', isPausedWhenNotInView: true, states : { "default-state": { gradients: [ ['#000000', '#000000'], // black and gray ] }, "second-state": { gradients: [ ['#000000', '#fbbd0b'], // black and green ] }, "third-state": { gradients: [ ['#5B267E', '#BD4511'], // purple and orange ] }, "last-state": { gradients: [ ['#BD4511', '#5B267E'], // orange and purple ] } } }); const triggers = ['.case_video_wrapper', '.case_study_sumary_container', '.creative_section_results', '.footer_grid_parent']; const states = ['default-state', 'second-state', 'third-state', 'last-state']; triggers.forEach((trigger, index) => { gsap.timeline({ scrollTrigger: { trigger: trigger, start: "top+=300 center", end: "bottom+=300 center", onEnter: () => granimInstance.changeState(states[index]), onLeaveBack: () => { if (index !== 0) { const previousIndex = index - 1; granimInstance.changeState(states[previousIndex]); } }, scrub: true } }); }); </script></body></html>