Recipe Schema Markup | Google Search Central | Documentation

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for SEO </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/monitor-debug/trends-start" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/monitor-debug/trends-start" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="site-specific guides" tooltip > <div class="devsite-nav-item-title"> Get started with Google Trends </div> </a> </li> </ul> </div> </div> </div> </tab> <tab > <a href="https://developers.google.com/search/help" class="devsite-tabs-content gc-analytics-event " track-metadata-eventdetail="https://developers.google.com/search/help" track-type="nav" track-metadata-position="nav - support" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Support" track-name="support" > Support </a> </tab> <tab > <a href="https://developers.google.com/search/blog" class="devsite-tabs-content 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data-label="Tab: What's new" track-name="what's new" class="devsite-tabs-dropdown-toggle devsite-icon devsite-icon-arrow-drop-down"></button> <div class="devsite-tabs-dropdown" role="menu" aria-label="submenu" hidden> <div class="devsite-tabs-dropdown-content"> <div class="devsite-tabs-dropdown-column "> <ul class="devsite-tabs-dropdown-section "> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/news" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/news" track-metadata-position="nav - what's new" track-metadata-module="tertiary nav" tooltip > <div class="devsite-nav-item-title"> All updates </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/updates" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/updates" track-metadata-position="nav - what's new" track-metadata-module="tertiary nav" tooltip > <div class="devsite-nav-item-title"> Documentation 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tooltip > <div class="devsite-nav-item-title"> Recent podcast episodes </div> </a> </li> </ul> </div> </div> </div> </tab> <tab > <a href="https://developers.google.com/search/events" class="devsite-tabs-content gc-analytics-event " track-metadata-eventdetail="https://developers.google.com/search/events" track-type="nav" track-metadata-position="nav - events" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Events" track-name="events" > Events </a> </tab> <tab > <a href="https://developers.google.com/search/case-studies" class="devsite-tabs-content gc-analytics-event " track-metadata-eventdetail="https://developers.google.com/search/case-studies" track-type="nav" track-metadata-position="nav - case studies" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Case studies" track-name="case studies" > Case studies </a> </tab> </nav> </devsite-tabs> </div> <devsite-search enable-signin enable-search enable-suggestions enable-query-completion project-name="Documentation" tenant-name="Google for Developers" project-scope="/search/docs" url-scoped="https://developers.google.com/s/results/search/docs" > <form class="devsite-search-form" action="https://developers.google.com/s/results" method="GET"> <div class="devsite-search-container"> <button type="button" search-open class="devsite-search-button devsite-header-icon-button button-flat material-icons" aria-label="Open search"></button> <div class="devsite-searchbox"> <input aria-activedescendant="" aria-autocomplete="list" aria-label="Search" aria-expanded="false" aria-haspopup="listbox" autocomplete="off" class="devsite-search-field devsite-search-query" name="q" placeholder="Search" role="combobox" type="text" value="" > <div class="devsite-search-image material-icons" aria-hidden="true"> </div> <div class="devsite-search-shortcut-icon-container" aria-hidden="true"> <kbd class="devsite-search-shortcut-icon">/</kbd> </div> </div> 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data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/blog" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Blog" track-name="blog" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Blog" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Blog </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/news" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: What's new" track-name="what's new" data-category="Site-Wide Custom Events" data-label="Responsive Tab: What's new" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > What's new 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data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/case-studies" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Case studies" track-name="case studies" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Case studies" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Case studies </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> </ul> </div> <div class="devsite-mobile-nav-bottom"> <ul class="devsite-nav-list" menu="_book"> <li class="devsite-nav-item"><a href="/search/docs" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs" ><span class="devsite-nav-text" tooltip>Introduction</span></a></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Search Essentials</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/essentials" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/essentials" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/essentials" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/essentials/technical" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/essentials/technical" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/essentials/technical" ><span class="devsite-nav-text" tooltip>Technical requirements</span></a></li><li class="devsite-nav-item"><a href="/search/docs/essentials/spam-policies" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/essentials/spam-policies" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/essentials/spam-policies" ><span class="devsite-nav-text" tooltip>Spam policies</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>SEO fundamentals</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/fundamentals/seo-starter-guide" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/seo-starter-guide" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/seo-starter-guide" ><span class="devsite-nav-text" tooltip>SEO Starter Guide</span></a></li><li class="devsite-nav-item"><a href="/search/docs/fundamentals/how-search-works" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/how-search-works" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/how-search-works" ><span class="devsite-nav-text" tooltip>How Google Search works</span></a></li><li class="devsite-nav-item"><a href="/search/docs/fundamentals/creating-helpful-content" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/creating-helpful-content" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/creating-helpful-content" ><span class="devsite-nav-text" tooltip>Creating helpful, reliable, people-first content</span></a></li><li class="devsite-nav-item"><a href="/search/docs/fundamentals/do-i-need-seo" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/do-i-need-seo" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/do-i-need-seo" ><span class="devsite-nav-text" tooltip>Do you need an SEO?</span></a></li><li class="devsite-nav-item"><a href="/search/docs/fundamentals/get-started" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/get-started" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/get-started" ><span class="devsite-nav-text" tooltip>Maintaining your site's SEO</span></a></li><li class="devsite-nav-item"><a href="/search/docs/fundamentals/get-started-developers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/get-started-developers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/get-started-developers" ><span class="devsite-nav-text" tooltip>Developer's guide to Search</span></a></li><li class="devsite-nav-item"><a href="/search/docs/fundamentals/get-on-google" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/get-on-google" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/get-on-google" ><span class="devsite-nav-text" tooltip>Get your website on Google</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Crawling and indexing</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/indexable-file-types" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/indexable-file-types" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/indexable-file-types" ><span class="devsite-nav-text" tooltip>File types Google can index</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/url-structure" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/url-structure" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/url-structure" ><span class="devsite-nav-text" tooltip>URL structure</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/links-crawlable" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/links-crawlable" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/links-crawlable" ><span class="devsite-nav-text" tooltip>Links</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Sitemaps</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/overview" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/overview" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/overview" ><span class="devsite-nav-text" tooltip>Learn about sitemaps</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/build-sitemap" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/build-sitemap" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/build-sitemap" ><span class="devsite-nav-text" tooltip>Build and submit a sitemap</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/large-sitemaps" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/large-sitemaps" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/large-sitemaps" ><span class="devsite-nav-text" tooltip>Manage sitemaps with sitemap index file</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Sitemap extensions</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/image-sitemaps" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/image-sitemaps" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/image-sitemaps" ><span class="devsite-nav-text" tooltip>Image sitemaps</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/news-sitemap" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/news-sitemap" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/news-sitemap" ><span class="devsite-nav-text" tooltip>News sitemaps</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/video-sitemaps" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/video-sitemaps" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/video-sitemaps" ><span class="devsite-nav-text" tooltip>Video sitemaps and alternatives</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/combine-sitemap-extensions" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/combine-sitemap-extensions" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/combine-sitemap-extensions" ><span class="devsite-nav-text" tooltip>Combining sitemap extensions</span></a></li></ul></div></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Crawler management</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/ask-google-to-recrawl" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/ask-google-to-recrawl" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/ask-google-to-recrawl" ><span class="devsite-nav-text" tooltip>Ask Google to recrawl your URLs</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/crawling-managing-faceted-navigation" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/crawling-managing-faceted-navigation" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/crawling-managing-faceted-navigation" ><span class="devsite-nav-text" tooltip>Managing crawling of faceted navigation URLs</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/large-site-managing-crawl-budget" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/large-site-managing-crawl-budget" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/large-site-managing-crawl-budget" ><span class="devsite-nav-text" tooltip>Large site owner's guide to managing your crawl budget</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/http-network-errors" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/http-network-errors" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/http-network-errors" ><span class="devsite-nav-text" tooltip>How HTTP status codes, and network and DNS errors affect Google Search</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Google crawlers</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/overview-google-crawlers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/overview-google-crawlers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/overview-google-crawlers" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/google-common-crawlers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/google-common-crawlers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/google-common-crawlers" ><span class="devsite-nav-text" tooltip>Common crawlers</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/google-special-case-crawlers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/google-special-case-crawlers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/google-special-case-crawlers" ><span class="devsite-nav-text" tooltip>Special case crawlers</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/google-user-triggered-fetchers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/google-user-triggered-fetchers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/google-user-triggered-fetchers" ><span class="devsite-nav-text" tooltip>User-triggered fetchers</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Specific crawlers and user-triggered fetchers</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/googlebot" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/googlebot" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/googlebot" ><span class="devsite-nav-text" tooltip>Googlebot</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/read-aloud-user-agent" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/read-aloud-user-agent" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/read-aloud-user-agent" ><span class="devsite-nav-text" tooltip>Google Read Aloud</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/apis-user-agent" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/apis-user-agent" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/apis-user-agent" ><span class="devsite-nav-text" tooltip>APIs-Google</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/feedfetcher" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/feedfetcher" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/feedfetcher" ><span class="devsite-nav-text" tooltip>Feedfetcher</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/reduce-crawl-rate" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/reduce-crawl-rate" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/reduce-crawl-rate" ><span class="devsite-nav-text" tooltip>Reduce the Googlebot crawl rate</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/verifying-googlebot" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/verifying-googlebot" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/verifying-googlebot" ><span class="devsite-nav-text" tooltip>Verifying Googlebot and other Google crawlers</span></a></li></ul></div></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>robots.txt</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/robots/intro" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/robots/intro" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/robots/intro" ><span class="devsite-nav-text" tooltip>Introduction to robots.txt</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/robots/create-robots-txt" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/robots/create-robots-txt" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/robots/create-robots-txt" ><span class="devsite-nav-text" tooltip>How to write and submit a robots.txt file</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/robots/submit-updated-robots-txt" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/robots/submit-updated-robots-txt" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/robots/submit-updated-robots-txt" ><span class="devsite-nav-text" tooltip>Update your robots.txt file</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/robots/robots_txt" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/robots/robots_txt" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/robots/robots_txt" ><span class="devsite-nav-text" tooltip>How Google interprets the robots.txt specification</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Canonicalization</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/canonicalization" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/canonicalization" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/canonicalization" ><span class="devsite-nav-text" tooltip>What is URL canonicalization</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/consolidate-duplicate-urls" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/consolidate-duplicate-urls" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/consolidate-duplicate-urls" ><span class="devsite-nav-text" tooltip>How to specify a canonical URL with rel="canonical" and other methods</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/canonicalization-troubleshooting" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/canonicalization-troubleshooting" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/canonicalization-troubleshooting" ><span class="devsite-nav-text" tooltip>Fix canonicalization issues</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing" ><span class="devsite-nav-text" tooltip>Mobile site and mobile-first indexing</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>AMP</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/amp" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/amp" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/amp" ><span class="devsite-nav-text" tooltip>AMP on Google Search guidelines</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/amp/about-amp" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/amp/about-amp" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/amp/about-amp" ><span class="devsite-nav-text" tooltip>Understand how AMP works in search results</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/amp/enhance-amp" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/amp/enhance-amp" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/amp/enhance-amp" ><span class="devsite-nav-text" tooltip>Enhance AMP content</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/amp/validate-amp" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/amp/validate-amp" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/amp/validate-amp" ><span class="devsite-nav-text" tooltip>Validate AMP content</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/amp/remove-amp" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/amp/remove-amp" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/amp/remove-amp" ><span class="devsite-nav-text" tooltip>Remove AMP content</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>JavaScript</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/javascript/javascript-seo-basics" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/javascript/javascript-seo-basics" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/javascript/javascript-seo-basics" ><span class="devsite-nav-text" tooltip>Understand the JavaScript SEO basics</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/javascript/fix-search-javascript" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/javascript/fix-search-javascript" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/javascript/fix-search-javascript" ><span class="devsite-nav-text" tooltip>Fix search-related JavaScript problems</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/javascript/lazy-loading" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/javascript/lazy-loading" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/javascript/lazy-loading" ><span class="devsite-nav-text" tooltip>Fix lazy-loaded content</span></a></li><li class="devsite-nav-item devsite-nav-deprecated"><a href="/search/docs/crawling-indexing/javascript/dynamic-rendering" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/javascript/dynamic-rendering" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/javascript/dynamic-rendering" ><span class="devsite-nav-text" tooltip>Dynamic rendering as a workaround</span><span class="devsite-nav-icon material-icons" data-icon="deprecated" data-title="Deprecated" aria-hidden="true"></span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Page and content metadata</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/valid-page-metadata" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/valid-page-metadata" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/valid-page-metadata" ><span class="devsite-nav-text" tooltip>Page metadata</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Meta tags</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/special-tags" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/special-tags" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/special-tags" ><span class="devsite-nav-text" tooltip>Meta tags and HTML attributes that Google supports</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/robots-meta-tag" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/robots-meta-tag" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/robots-meta-tag" ><span class="devsite-nav-text" tooltip>Robots meta tag, data-nosnippet, and X-Robots-Tag</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/block-indexing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/block-indexing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/block-indexing" ><span class="devsite-nav-text" tooltip>noindex</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/safesearch" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/safesearch" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/safesearch" ><span class="devsite-nav-text" tooltip>SafeSearch</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/qualify-outbound-links" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/qualify-outbound-links" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/qualify-outbound-links" ><span class="devsite-nav-text" tooltip>rel attributes</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Removals</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/control-what-you-share" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/control-what-you-share" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/control-what-you-share" ><span class="devsite-nav-text" tooltip>Control what you share with Google</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/remove-information" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/remove-information" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/remove-information" ><span class="devsite-nav-text" tooltip>Page removals</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/prevent-images-on-your-page" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/prevent-images-on-your-page" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/prevent-images-on-your-page" ><span class="devsite-nav-text" tooltip>Image removals</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/keep-redacted-information-out" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/keep-redacted-information-out" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/keep-redacted-information-out" ><span class="devsite-nav-text" tooltip>Redacted information</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Site moves and changes</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/301-redirects" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/301-redirects" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/301-redirects" ><span class="devsite-nav-text" tooltip>Redirects and Google Search</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Site moves</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/site-move-no-url-changes" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/site-move-no-url-changes" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/site-move-no-url-changes" ><span class="devsite-nav-text" tooltip>Changing your hosting</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/site-move-with-url-changes" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/site-move-with-url-changes" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/site-move-with-url-changes" ><span class="devsite-nav-text" tooltip>Move a site with URL changes</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/website-testing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/website-testing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/website-testing" ><span class="devsite-nav-text" tooltip>A/B testing</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/pause-online-business" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/pause-online-business" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/pause-online-business" ><span class="devsite-nav-text" tooltip>Temporarily pause or disable a website</span></a></li></ul></div></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Ranking and search appearance</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/ai-overviews" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/ai-overviews" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/ai-overviews" ><span class="devsite-nav-text" tooltip>AI overviews</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/publication-dates" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/publication-dates" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/publication-dates" ><span class="devsite-nav-text" tooltip>Byline dates</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/favicon-in-search" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/favicon-in-search" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/favicon-in-search" ><span class="devsite-nav-text" tooltip>Favicons</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/featured-snippets" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/featured-snippets" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/featured-snippets" ><span class="devsite-nav-text" tooltip>Featured snippets</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/flexible-sampling" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/flexible-sampling" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/flexible-sampling" ><span class="devsite-nav-text" tooltip>Flexible Sampling</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/google-discover" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/google-discover" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/google-discover" ><span class="devsite-nav-text" tooltip>Google Discover</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/google-images" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/google-images" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/google-images" ><span class="devsite-nav-text" tooltip>Images</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Local features</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/establish-business-details" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/establish-business-details" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/establish-business-details" ><span class="devsite-nav-text" tooltip>Business details</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/top-places-list" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/top-places-list" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/top-places-list" ><span class="devsite-nav-text" tooltip>Top Places List</span></a></li><li class="devsite-nav-item devsite-nav-external"><a href="https://support.google.com/webmasters/answer/3035947" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: https://support.google.com/webmasters/answer/3035947" track-type="bookNav" track-name="click" track-metadata-eventdetail="https://support.google.com/webmasters/answer/3035947" ><span class="devsite-nav-text" tooltip>Opting out of local search results</span><span class="devsite-nav-icon material-icons" data-icon="external" data-title="External" aria-hidden="true"></span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Page experience</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/page-experience" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/page-experience" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/page-experience" ><span class="devsite-nav-text" tooltip>Understanding page experience</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/core-web-vitals" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/core-web-vitals" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/core-web-vitals" ><span class="devsite-nav-text" tooltip>Core Web Vitals</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/avoid-intrusive-interstitials" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/avoid-intrusive-interstitials" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/avoid-intrusive-interstitials" ><span class="devsite-nav-text" tooltip>Interstitials and dialogs</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/signed-exchange" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/signed-exchange" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/signed-exchange" ><span class="devsite-nav-text" tooltip>Get started with signed exchanges on Google Search</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Ranking systems</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/ranking-systems-guide" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/ranking-systems-guide" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/ranking-systems-guide" ><span class="devsite-nav-text" tooltip>A guide to Google Search ranking systems</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/reviews-system" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/reviews-system" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/reviews-system" ><span class="devsite-nav-text" tooltip>Reviews system</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/appearance/site-names" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/site-names" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/site-names" ><span class="devsite-nav-text" tooltip>Site names</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/sitelinks" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/sitelinks" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/sitelinks" ><span class="devsite-nav-text" tooltip>Sitelinks</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/snippet" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/snippet" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/snippet" ><span class="devsite-nav-text" tooltip>Snippets</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Structured data</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/intro-structured-data" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/intro-structured-data" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/intro-structured-data" ><span class="devsite-nav-text" tooltip>Understand how structured data works</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/sd-policies" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/sd-policies" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/sd-policies" ><span class="devsite-nav-text" tooltip>Structured data general guidelines</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/enriched-search-results" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/enriched-search-results" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/enriched-search-results" ><span class="devsite-nav-text" tooltip>Enriched search results</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/generate-structured-data-with-javascript" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/generate-structured-data-with-javascript" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/generate-structured-data-with-javascript" ><span class="devsite-nav-text" tooltip>Generate structured data with JavaScript</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Feature guides</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/search-gallery" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/search-gallery" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/search-gallery" ><span class="devsite-nav-text" tooltip>All structured data features</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/article" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/article" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/article" ><span class="devsite-nav-text" tooltip>Article</span></a></li><li class="devsite-nav-item devsite-nav-limited"><a href="/search/docs/appearance/structured-data/book" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/book" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/book" ><span class="devsite-nav-text" tooltip>Book actions</span><span class="devsite-nav-icon material-icons" data-icon="limited" data-title="Limited Access" aria-hidden="true"></span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/breadcrumb" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/breadcrumb" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/breadcrumb" ><span class="devsite-nav-text" tooltip>Breadcrumb</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/carousel" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/carousel" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/carousel" ><span class="devsite-nav-text" tooltip>Carousel</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/course-info" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/course-info" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/course-info" ><span class="devsite-nav-text" tooltip>Course info</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/course" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/course" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/course" ><span class="devsite-nav-text" tooltip>Course list</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/dataset" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/dataset" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/dataset" ><span class="devsite-nav-text" tooltip>Dataset</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/discussion-forum" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/discussion-forum" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/discussion-forum" ><span class="devsite-nav-text" tooltip>Discussion forum</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/education-qa" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/education-qa" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/education-qa" ><span class="devsite-nav-text" tooltip>Education Q&A</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/employer-rating" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/employer-rating" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/employer-rating" ><span class="devsite-nav-text" tooltip>Employer aggregate rating</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/estimated-salary" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/estimated-salary" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/estimated-salary" ><span class="devsite-nav-text" tooltip>Estimated salary</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/event" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/event" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/event" ><span class="devsite-nav-text" tooltip>Event</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/factcheck" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/factcheck" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/factcheck" ><span class="devsite-nav-text" tooltip>Fact check</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/faqpage" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/faqpage" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/faqpage" ><span class="devsite-nav-text" tooltip>FAQ</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/image-license-metadata" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/image-license-metadata" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/image-license-metadata" ><span class="devsite-nav-text" tooltip>Image metadata</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/job-posting" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/job-posting" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/job-posting" ><span class="devsite-nav-text" tooltip>Job posting</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/learning-video" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/learning-video" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/learning-video" ><span class="devsite-nav-text" tooltip>Learning video</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/local-business" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/local-business" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/local-business" ><span class="devsite-nav-text" tooltip>Local business</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/math-solvers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/math-solvers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/math-solvers" ><span class="devsite-nav-text" tooltip>Math solver</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/movie" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/movie" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/movie" ><span class="devsite-nav-text" tooltip>Movie carousel</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/organization" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/organization" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/organization" ><span class="devsite-nav-text" tooltip>Organization</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/practice-problems" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/practice-problems" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/practice-problems" ><span class="devsite-nav-text" tooltip>Practice problem</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Product</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/product" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/product" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/product" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/product-snippet" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/product-snippet" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/product-snippet" ><span class="devsite-nav-text" tooltip>Product snippet</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/merchant-listing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/merchant-listing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/merchant-listing" ><span class="devsite-nav-text" tooltip>Merchant listing</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/product-variants" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/product-variants" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/product-variants" ><span class="devsite-nav-text" tooltip>Variants</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/profile-page" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/profile-page" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/profile-page" ><span class="devsite-nav-text" tooltip>Profile page</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/qapage" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/qapage" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/qapage" ><span class="devsite-nav-text" tooltip>Q&A</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/recipe" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/recipe" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/recipe" ><span class="devsite-nav-text" tooltip>Recipe</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/review-snippet" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/review-snippet" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/review-snippet" ><span class="devsite-nav-text" tooltip>Review snippet</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/software-app" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/software-app" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/software-app" ><span class="devsite-nav-text" tooltip>Software app</span></a></li><li class="devsite-nav-item devsite-nav-beta"><a href="/search/docs/appearance/structured-data/speakable" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/speakable" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/speakable" ><span class="devsite-nav-text" tooltip>Speakable</span><span class="devsite-nav-icon material-icons" data-icon="beta" data-title="Beta" aria-hidden="true"></span></a></li><li class="devsite-nav-item devsite-nav-beta"><a href="/search/docs/appearance/structured-data/special-announcements" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/special-announcements" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/special-announcements" ><span class="devsite-nav-text" tooltip>Special announcement</span><span class="devsite-nav-icon material-icons" data-icon="beta" data-title="Beta" aria-hidden="true"></span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/paywalled-content" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/paywalled-content" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/paywalled-content" ><span class="devsite-nav-text" tooltip>Subscription and paywalled content</span></a></li><li class="devsite-nav-item devsite-nav-limited"><a href="/search/docs/appearance/structured-data/vacation-rental" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/vacation-rental" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/vacation-rental" ><span class="devsite-nav-text" tooltip>Vacation rental</span><span class="devsite-nav-icon material-icons" data-icon="limited" data-title="Limited Access" aria-hidden="true"></span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/vehicle-listing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/vehicle-listing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/vehicle-listing" ><span class="devsite-nav-text" tooltip>Vehicle listing</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/video" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/video" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/video" ><span class="devsite-nav-text" tooltip>Video</span></a></li></ul></div></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/appearance/title-link" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/title-link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/title-link" ><span class="devsite-nav-text" tooltip>Title links</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Translated features</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/translated-results" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/translated-results" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/translated-results" ><span class="devsite-nav-text" tooltip>Translated results</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/ad-network-and-translation" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/ad-network-and-translation" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/ad-network-and-translation" ><span class="devsite-nav-text" tooltip>Ad networks and translation-related Google Search features</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/appearance/video" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/video" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/video" ><span class="devsite-nav-text" tooltip>Videos</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/visual-elements-gallery" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/visual-elements-gallery" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/visual-elements-gallery" ><span class="devsite-nav-text" tooltip>Visual Elements gallery</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Web Stories</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/enable-web-stories" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/enable-web-stories" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/enable-web-stories" ><span class="devsite-nav-text" tooltip>Enable Web Stories on Google</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/web-stories-creation-best-practices" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/web-stories-creation-best-practices" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/web-stories-creation-best-practices" ><span class="devsite-nav-text" tooltip>Best practices for creating Web Stories</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/web-stories-content-policy" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/web-stories-content-policy" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/web-stories-content-policy" ><span class="devsite-nav-text" tooltip>Web Story content policy</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Early Adopters Program</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item devsite-nav-beta"><a href="/search/docs/appearance/package-tracking" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/package-tracking" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/package-tracking" ><span class="devsite-nav-text" tooltip>Package tracking</span><span class="devsite-nav-icon material-icons" data-icon="beta" data-title="Beta" aria-hidden="true"></span></a></li><li class="devsite-nav-item devsite-nav-beta"><a href="/search/docs/appearance/structured-data/carousels-beta" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/carousels-beta" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/carousels-beta" ><span class="devsite-nav-text" tooltip>Structured data carousels (beta)</span><span class="devsite-nav-icon material-icons" data-icon="beta" data-title="Beta" aria-hidden="true"></span></a></li></ul></div></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Monitoring and debugging</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/debugging-search-traffic-drops" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/debugging-search-traffic-drops" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/debugging-search-traffic-drops" ><span class="devsite-nav-text" tooltip>Debug drops in Search traffic</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Monitor with Search Console</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/search-console-start" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/search-console-start" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/search-console-start" ><span class="devsite-nav-text" tooltip>Get started with Search Console</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/bubble-chart-analysis" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/bubble-chart-analysis" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/bubble-chart-analysis" ><span class="devsite-nav-text" tooltip>Improve SEO with a bubble chart</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/google-analytics-search-console" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/google-analytics-search-console" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/google-analytics-search-console" ><span class="devsite-nav-text" tooltip>Using Search Console and Google Analytics data for SEO</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Debug with search operators</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/search-operators" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/search-operators" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/search-operators" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/search-operators/all-search-site" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/search-operators/all-search-site" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/search-operators/all-search-site" ><span class="devsite-nav-text" tooltip>site: search operator</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/search-operators/image-search" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/search-operators/image-search" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/search-operators/image-search" ><span class="devsite-nav-text" tooltip>Google Images search operators</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Preventing and monitoring abuse</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/security" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/security" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/security" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/prevent-abuse" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/prevent-abuse" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/prevent-abuse" ><span class="devsite-nav-text" tooltip>Prevent user-generated spam</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/security/malware" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/security/malware" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/security/malware" ><span class="devsite-nav-text" tooltip>Malware and unwanted software</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/security/prevent-malware" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/security/prevent-malware" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/security/prevent-malware" ><span class="devsite-nav-text" tooltip>Prevent a malware infection</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/security/social-engineering" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/security/social-engineering" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/security/social-engineering" ><span class="devsite-nav-text" tooltip>Social engineering (phishing and deceptive sites)</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/security/safe-browsing-repeat-offenders" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/security/safe-browsing-repeat-offenders" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/security/safe-browsing-repeat-offenders" ><span class="devsite-nav-text" tooltip>Google Safe Browsing Repeat Offenders Policy</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/trends-start" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/trends-start" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/trends-start" ><span class="devsite-nav-text" tooltip>Get started with Google Trends</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Site-specific guides</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Ecommerce</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/where-ecommerce-data-can-appear-on-google" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/where-ecommerce-data-can-appear-on-google" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/where-ecommerce-data-can-appear-on-google" ><span class="devsite-nav-text" tooltip>Where content can appear</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/share-your-product-data-with-google" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/share-your-product-data-with-google" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/share-your-product-data-with-google" ><span class="devsite-nav-text" tooltip>Share product data</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/include-structured-data-relevant-to-ecommerce" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/include-structured-data-relevant-to-ecommerce" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/include-structured-data-relevant-to-ecommerce" ><span class="devsite-nav-text" tooltip>Include structured data</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/how-to-launch-an-ecommerce-website" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/how-to-launch-an-ecommerce-website" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/how-to-launch-an-ecommerce-website" ><span class="devsite-nav-text" tooltip>Launch a new website</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/write-high-quality-reviews" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/write-high-quality-reviews" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/write-high-quality-reviews" ><span class="devsite-nav-text" tooltip>Write high quality reviews</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/designing-a-url-structure-for-ecommerce-sites" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/designing-a-url-structure-for-ecommerce-sites" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/designing-a-url-structure-for-ecommerce-sites" ><span class="devsite-nav-text" tooltip>Design a URL structure</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/help-google-understand-your-ecommerce-site-structure" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/help-google-understand-your-ecommerce-site-structure" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/help-google-understand-your-ecommerce-site-structure" ><span class="devsite-nav-text" tooltip>Ecommerce site structure</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/pagination-and-incremental-page-loading" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/pagination-and-incremental-page-loading" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/pagination-and-incremental-page-loading" ><span class="devsite-nav-text" tooltip>Pagination, incremental page loading, and Search</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>International and multilingual</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/specialty/international" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/international" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/international" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/international/managing-multi-regional-sites" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/international/managing-multi-regional-sites" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/international/managing-multi-regional-sites" ><span class="devsite-nav-text" tooltip>Managing multi-regional and multilingual sites</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/international/localized-versions" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/international/localized-versions" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/international/localized-versions" ><span class="devsite-nav-text" tooltip>Tell Google about localized versions of your page</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/international/locale-adaptive-pages" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/international/locale-adaptive-pages" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/international/locale-adaptive-pages" ><span class="devsite-nav-text" tooltip>How Google crawls locale-adaptive pages</span></a></li></ul></div></li></ul></div></li> </ul> <ul class="devsite-nav-list" menu="Documentation" aria-label="Side menu" hidden> <li class="devsite-nav-item devsite-nav-heading"> <span class="devsite-nav-title" tooltip > <span class="devsite-nav-text" tooltip > SEO fundamentals </span> </span> </li> <li class="devsite-nav-item"> <a href="/search/docs" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Introduction" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Introduction </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/essentials" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Search Essentials" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Search Essentials </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/fundamentals/seo-starter-guide" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: SEO Starter Guide" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > SEO Starter Guide </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/fundamentals/how-search-works" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: How Google Search Works" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > How Google Search Works </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/fundamentals/do-i-need-seo" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Do you need an SEO?" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Do you need an SEO? </span> </a> </li> <li class="devsite-nav-item devsite-nav-heading"> <span class="devsite-nav-title" tooltip > <span class="devsite-nav-text" tooltip > Crawling and indexing </span> </span> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/sitemaps/overview" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Sitemaps" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Sitemaps </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/robots/intro" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: robots.txt" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > robots.txt </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/special-tags" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Meta tags" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Meta tags </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/ask-google-to-recrawl" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Crawler management" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Crawler management </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/control-what-you-share" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Removals" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Removals </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/consolidate-duplicate-urls" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Canonicalization" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Canonicalization </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/301-redirects" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Redirects" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Redirects </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/javascript/javascript-seo-basics" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: JavaScript SEO" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > JavaScript SEO </span> </a> </li> <li class="devsite-nav-item devsite-nav-heading"> <span class="devsite-nav-title" tooltip > <span class="devsite-nav-text" tooltip > Ranking and search appearance </span> </span> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/visual-elements-gallery" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Visual Elements gallery" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Visual Elements gallery </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/title-link" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Title links" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Title links </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/snippet" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Snippets" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Snippets </span> </a> </li> <li 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Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/search" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="Google Search Central" > Search Central </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/search/docs" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="3" track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="Documentation" > Documentation </a> </li> </ul> <devsite-thumb-rating position="header"> </devsite-thumb-rating> </div> <devsite-feedback position="header" project-name="Documentation" product-id="103417" bucket="Search Docs" context="DevSite feedback link" version="t-devsite-webserver-20250220-r00-rc00.467186154483790716" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="header" class="nocontent" disable-product-feedback project-icon="https://developers.google.com/static/search/images/google-search-central-logo.svg" project-support-url="https://developers.google.com/search/help" > <button> Send feedback </button> </devsite-feedback> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <devsite-key-takeaways></devsite-key-takeaways> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded > </devsite-toc> <div class="devsite-article-body clearfix devsite-no-page-title"> <h1 class="page-title" id="recipe-recipe,-howto,-itemlist-structured-data" data-text="Recipe (Recipe, HowTo, ItemList) structured data" tabindex="-1">Recipe (<code translate="no" dir="ltr">Recipe</code>, <code translate="no" dir="ltr">HowTo</code>, <code translate="no" dir="ltr">ItemList</code>) structured data</h1> <p>Help users find your recipe content by telling Google about your recipe with structured data. When you provide information such as reviewer ratings, cooking and preparation times, and nutrition information, Google can better understand your recipe and present it to users in interesting ways. Recipes can appear in Google Search results and Google Images.</p> <img class="attempt-left" src="/static/search/docs/images/recipe-rich-result-google-search.png" alt="An illustration of how recipe rich results can appear in Google Search. It contains 4 rich results from different websites, with details about how long it takes to cook the recipe, an image, and review information."> <img class="attempt-right" src="/static/search/docs/images/recipes-in-google-images.png" alt="An illustration of how a recipes can appear in Google Images. There are 6 images results showing different food items, with 3 results containing a recipe badge that tells the user it's a recipe"> <p>Based on how you mark up your content, your recipes can be eligible for the following enhancements:</p> <table class="responsive"> <tbody> <th colspan="2"><b>Recipe enhancements</b></th> <tr> <td><b>Recipe host carousel</b>: Enable users to explore your recipe gallery pages by adding <a href="#item-list"><code translate="no" dir="ltr">ItemList</code> structured data</a>. </td> <td> <img src="/static/search/docs/images/recipe-host-carousel-rich-result.png" alt="An illustration of how a recipe host carousel can appear in Google Search. It shows 3 different recipes from the same website in a carousel format that users can explore and select a specific recipe"/> </td> </tr> </tbody> </table> <h2 id="add-structured-data" data-text=" How to add structured data " tabindex="-1"> How to add structured data </h2> <p> Structured data is a standardized format for providing information about a page and classifying the page content. If you're new to structured data, you can learn more about <a href="/search/docs/appearance/structured-data/intro-structured-data">how structured data works</a>. </p> <p> Here's an overview of how to build, test, and release structured data.</p> <ol> <li>Add the <a href="#structured-data-type-definitions">required properties</a>. Based on the format you're using, learn where to <a href="/search/docs/appearance/structured-data/intro-structured-data#format-placement">insert structured data on the page</a>. <aside class="note"> <b>Using a CMS?</b> It may be easier to use a plugin that's integrated into your CMS. <br> <b>Using JavaScript?</b> Learn how to <a href="/search/docs/appearance/structured-data/generate-structured-data-with-javascript">generate structured data with JavaScript</a>.</aside> </li> <li>Follow the <a href="#guidelines">guidelines</a>.</li> <li>Validate your code using the <a href="https://search.google.com/test/rich-results" class="external-link">Rich Results Test</a> and fix any critical errors. Consider also fixing any non-critical issues that may be flagged in the tool, as they can help improve the quality of your structured data (however, this isn't necessary to be eligible for rich results). </li> <li>Deploy a few pages that include your structured data and use the <a href="https://support.google.com/webmasters/answer/9012289" class="external-link">URL Inspection tool</a> to test how Google sees the page. Be sure that your page is accessible to Google and not blocked by a robots.txt file, the <code translate="no" dir="ltr">noindex</code> tag, or login requirements. If the page looks okay, you can <a href="/search/docs/crawling-indexing/ask-google-to-recrawl" class="external-link">ask Google to recrawl your URLs</a>. <aside class="note"><b>Note</b>: Allow time for re-crawling and re-indexing. Remember that it may take several days after publishing a page for Google to find and crawl it.</aside> </li> <li>To keep Google informed of future changes, we recommend that you <a href="/search/docs/crawling-indexing/sitemaps/build-sitemap" class="external-link">submit a sitemap</a>. You can automate this with the <a href="/webmaster-tools/v1/sitemaps" class="external-link">Search Console Sitemap API</a>.</li> </ol> <h2 id="examples" data-text="Examples" tabindex="-1">Examples</h2> <p>Here are some examples of recipes using JSON-LD code.</p> <aside class="note"><b>Note</b>: The actual appearance in Search results might be different. Preview the structured data in the Rich Results Test for the most up-to-date layout.</aside> <h3 id="search-only-example" data-text="Recipe on Search" tabindex="-1">Recipe on Search</h3> <p>Here's an example of a page that's eligible to be displayed on Search.</p> <form method="post" target="_blank" class="gc-analytics-event" data-category="Search docs" data-label="See markup button" action="https://search.google.com/test/rich-results?utm_campaign=devsite&utm_medium=jsonld&utm_source=recipe"><input type="submit" value="Try it out in the Rich Results Test" /><textarea name="code_snippet" style="display:none"><html> <head> <title>Non-Alcoholic Piña Colada</title> <script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Recipe", "name": "Non-Alcoholic Piña Colada", "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "author": { "@type": "Person", "name": "Mary Stone" }, "datePublished": "2024-03-10", "description": "This non-alcoholic pina colada is everyone's favorite!", "recipeCuisine": "American", "prepTime": "PT1M", "cookTime": "PT2M", "totalTime": "PT3M", "keywords": "non-alcoholic", "recipeYield": "4 servings", "recipeCategory": "Drink", "nutrition": { "@type": "NutritionInformation", "calories": "120 calories" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": 5, "ratingCount": 18 }, "recipeIngredient": [ "400ml of pineapple juice", "100ml cream of coconut", "ice" ], "recipeInstructions": [ { "@type": "HowToStep", "name": "Blend", "text": "Blend 400ml of pineapple juice and 100ml cream of coconut until smooth.", "url": "https://example.com/non-alcoholic-pina-colada#step1", "image": "https://example.com/photos/non-alcoholic-pina-colada/step1.jpg" }, { "@type": "HowToStep", "name": "Fill", "text": "Fill a glass with ice.", "url": "https://example.com/non-alcoholic-pina-colada#step2", "image": "https://example.com/photos/non-alcoholic-pina-colada/step2.jpg" }, { "@type": "HowToStep", "name": "Pour", "text": "Pour the pineapple juice and coconut mixture over ice.", "url": "https://example.com/non-alcoholic-pina-colada#step3", "image": "https://example.com/photos/non-alcoholic-pina-colada/step3.jpg" } ], "video": { "@type": "VideoObject", "name": "How to Make a Non-Alcoholic Piña Colada", "description": "This is how you make a non-alcoholic piña colada.", "thumbnailUrl": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "contentUrl": "https://www.example.com/video123.mp4", "embedUrl": "https://www.example.com/videoplayer?video=123", "uploadDate": "2024-02-05T08:00:00+08:00", "duration": "PT1M33S", "interactionStatistic": { "@type": "InteractionCounter", "interactionType": { "@type": "WatchAction" }, "userInteractionCount": 2347 }, "expires": "2024-02-05T08:00:00+08:00" } } </script> </head> <body> </body> </html></textarea></form> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Recipe markup in JSON-LD" translate="no" dir="ltr" is-upgraded syntax="Text only"><html> <head> <title>Non-Alcoholic Piña Colada</title> <script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Recipe", "name": "Non-Alcoholic Piña Colada", "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "author": { "@type": "Person", "name": "Mary Stone" }, "datePublished": "2024-03-10", "description": "This non-alcoholic pina colada is everyone's favorite!", "recipeCuisine": "American", "prepTime": "PT1M", "cookTime": "PT2M", "totalTime": "PT3M", "keywords": "non-alcoholic", "recipeYield": "4 servings", "recipeCategory": "Drink", "nutrition": { "@type": "NutritionInformation", "calories": "120 calories" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": 5, "ratingCount": 18 }, "recipeIngredient": [ "400ml of pineapple juice", "100ml cream of coconut", "ice" ], "recipeInstructions": [ { "@type": "HowToStep", "name": "Blend", "text": "Blend 400ml of pineapple juice and 100ml cream of coconut until smooth.", "url": "https://example.com/non-alcoholic-pina-colada#step1", "image": "https://example.com/photos/non-alcoholic-pina-colada/step1.jpg" }, { "@type": "HowToStep", "name": "Fill", "text": "Fill a glass with ice.", "url": "https://example.com/non-alcoholic-pina-colada#step2", "image": "https://example.com/photos/non-alcoholic-pina-colada/step2.jpg" }, { "@type": "HowToStep", "name": "Pour", "text": "Pour the pineapple juice and coconut mixture over ice.", "url": "https://example.com/non-alcoholic-pina-colada#step3", "image": "https://example.com/photos/non-alcoholic-pina-colada/step3.jpg" } ], "video": { "@type": "VideoObject", "name": "How to Make a Non-Alcoholic Piña Colada", "description": "This is how you make a non-alcoholic piña colada.", "thumbnailUrl": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "contentUrl": "https://www.example.com/video123.mp4", "embedUrl": "https://www.example.com/videoplayer?video=123", "uploadDate": "2024-02-05T08:00:00+08:00", "duration": "PT1M33S", "interactionStatistic": { "@type": "InteractionCounter", "interactionType": { "@type": "WatchAction" }, "userInteractionCount": 2347 }, "expires": "2024-02-05T08:00:00+08:00" } } </script> </head> <body> </body> </html></pre></devsite-code> <h3 id="carousel-example" data-text="Carousel" tabindex="-1">Carousel</h3> <p>Here's an example of a recipe summary page (a page with a list of recipes) with <code translate="no" dir="ltr"><a href="#item-list">itemList</a></code> structured data. This content may be eligible to be displayed in a grid in Search results.</p> <form method="post" target="_blank" class="gc-analytics-event" data-category="Search docs" data-label="See markup button" action="https://search.google.com/test/rich-results?utm_campaign=devsite&utm_medium=jsonld&utm_source=recipe"><input type="submit" value="Try it out in the Rich Results Test" /><textarea name="code_snippet" style="display:none"><html> <head> <title>Grandma's Best Pie Recipes</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "url": "https://example.com/apple-pie.html" }, { "@type": "ListItem", "position": 2, "url": "https://example.com/blueberry-pie.html" }, { "@type": "ListItem", "position": 3, "url": "https://example.com/cherry-pie.html" }] } </script> </head> <body> </body> </html></textarea></form> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Recipe carousel markup in JSON-LD" translate="no" dir="ltr" is-upgraded syntax="Text only"><html> <head> <title>Grandma's Best Pie Recipes</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "url": "https://example.com/apple-pie.html" }, { "@type": "ListItem", "position": 2, "url": "https://example.com/blueberry-pie.html" }, { "@type": "ListItem", "position": 3, "url": "https://example.com/cherry-pie.html" }] } </script> </head> <body> </body> </html></pre></devsite-code> <h2 id="guidelines" data-text="Guidelines" tabindex="-1">Guidelines</h2> <p> You must follow the <a href="/search/docs/appearance/structured-data/sd-policies">general structured data guidelines</a> for your markup to be eligible to appear in Search results. <aside class="note">If you violate these policies, your recipe might not show up as a rich result, but your content will still appear in Search results. Read about <a href="https://support.google.com/webmasters/answer/3498001" class="external-link">Spammy Structured Markup</a>.</aside> <p>The following guidelines apply to <code translate="no" dir="ltr">Recipe</code> structured data.</p> <ul> <li>Use <code translate="no" dir="ltr">Recipe</code> structured data for content about preparing a particular dish. For example, "facial scrub" or "party ideas" are not valid names for a dish.</li> <li>To enable your recipes to appear in a <a href="/search/docs/appearance/structured-data/carousel">carousel</a> or grid, you must follow these guidelines: <ul> <li>Provide <code translate="no" dir="ltr">ItemList</code> structured data to summarize the recipes for your list. You can provide <code translate="no" dir="ltr">ItemList</code> structured data separately or together with recipe structured data.</li> <li>Your site must have a summary page that lists all the recipes in the collection. For example, when a user clicks the summary link from Search results, they are properly directed to a page on your site listing the recipes related to their search.</li> </ul> </li> </ul> <h2 id="structured-data-type-definitions" data-text="Structured data type definitions" tabindex="-1">Structured data type definitions</h2> <p>You must include the required properties for your content to be eligible for display as a rich result in Google Search. You can also include the recommended properties to add more information about your content, which could provide a better user experience.</p> <h3 id="recipe-properties" data-text="Recipe" tabindex="-1"><code translate="no" dir="ltr">Recipe</code></h3> <p> Mark up your recipe content with the following properties of the schema.org <a href="https://schema.org/Recipe" class="external-link"><code translate="no" dir="ltr">Recipe</code></a> type. The full definition of <code translate="no" dir="ltr">Recipe</code> is available at <a href="https://schema.org/Recipe" class="external-link">schema.org/Recipe</a>. The Google-supported properties are the following: </p> <table class="responsive fixed"> <colgroup><col width="20%"></colgroup> <thead> <tr><th colspan="2">Required properties</th></tr> </thead> <tbody> <tr> <td> <code translate="no" dir="ltr">image</code> </td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/URL" class="external-link">URL</a></code> or <code translate="no" dir="ltr"><a href="https://schema.org/ImageObject" class="external-link">ImageObject</a></code></p> <p>Image of the completed dish. </p> <p>Additional image guidelines: <ul> <li>Image URLs must be crawlable and indexable. To check if Google can access your URLs, use the <a href="https://support.google.com/webmasters/answer/9012289" class="external-link">URL Inspection tool</a>.</li> <li>Images must represent the marked up content.</li> <li>Images must be in a file format that's <a href="/search/docs/appearance/google-images#supported-image-formats">supported by Google Images</a>.</li> <li>For best results, we recommend providing multiple high-resolution images (minimum of 50K pixels when multiplying width and height) with the following aspect ratios: 16x9, 4x3, and 1x1.</li> </ul> <p>For example:</p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="multiple images example in json-ld" translate="no" dir="ltr" is-upgraded syntax="Text only">"image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ]</pre></devsite-code> </td> </tr> <tr> <td><code translate="no" dir="ltr">name</code></td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code></p> <p>The name of the dish.</p></td> </tr> </tbody> </table> <table class="responsive fixed"> <colgroup><col width="20%"></colgroup> <thead> <tr><th colspan="2">Recommended properties</th></tr> </thead> <tbody> <tr> <td><code translate="no" dir="ltr">aggregateRating</code></td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/AggregateRating" class="external-link">AggregateRating</a></code></p> <p>Annotation for the average review score assigned to the item. Follow the <a href="/search/docs/appearance/structured-data/review-snippet#guidelines">Review snippet guidelines</a> and list of required and recommended <a href="/search/docs/appearance/structured-data/review-snippet#aggregated-rating-type-definition"><code translate="no" dir="ltr">AggregateRating</code> properties</a>.</p> <p>If the <code translate="no" dir="ltr">Recipe</code> structured data contains a single review, the reviewer's name must be a valid person or organization. For example, "50% off ingredients" is not a valid name for a reviewer.</p></td> </tr> <tr> <td><code translate="no" dir="ltr">author</code></td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/Person" class="external-link">Person</a></code> or <code translate="no" dir="ltr"><a href="https://schema.org/Organization" class="external-link">Organization</a></code></p> <p>The name of the person or organization that wrote the recipe. To help Google best understand authors across various features, consider following the <a href="/search/docs/appearance/structured-data/article#author-bp">author markup best practices</a>.</p></td> </tr> <tr> <td><code translate="no" dir="ltr">cookTime</code></td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/Duration" class="external-link">Duration</a></code></p> <p>The time it takes to actually cook the dish in <a href="https://en.wikipedia.org/wiki/ISO_8601" class="external-link">ISO 8601 format</a>, if applicable. </p> <p>Always use in combination with <code translate="no" dir="ltr">prepTime</code>. </p></td> </tr> <tr> <td><code translate="no" dir="ltr">datePublished</code></td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/Date" class="external-link">Date</a></code></p> <p>The date the recipe was published in <a href="https://en.wikipedia.org/wiki/ISO_8601" class="external-link">ISO 8601 format</a>, if applicable.</p></td> </tr> <tr> <td><code translate="no" dir="ltr">description</code></td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code></p> <p>A short summary describing the dish.</p></td> </tr> <tr> <td> <code translate="no" dir="ltr">keywords</code> </td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code></p> <p>Other terms for your recipe such as the season ("summer"), the holiday ("Halloween"), or other descriptors ("quick", "easy", "authentic").</p> <p><b>Additional guidelines</b></p> <ul> <li>Separate multiple entries in a keywords list with commas.</li> <li>Don't use a tag that's actually a <code translate="no" dir="ltr">recipeCategory</code> or <code translate="no" dir="ltr">recipeCuisine</code>. <br> <p><span class="compare-no" aria-hidden="true"></span><b>Not recommended</b>:</p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Not recommended keywords property" translate="no" dir="ltr" is-upgraded syntax="Text only">"keywords": "dessert, American"</pre></devsite-code> <p><span class="compare-yes" aria-hidden="true"></span><b>Recommended</b>:</p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Recommended keywords property" translate="no" dir="ltr" is-upgraded syntax="Text only">"keywords": "winter apple pie, nutmeg crust"</pre></devsite-code></li> </ul> </td> </tr> <tr> <td><code translate="no" dir="ltr">nutrition.calories</code></td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/Energy" class="external-link">Energy</a></code></p> <p>The number of calories in each serving produced with this recipe. If <code translate="no" dir="ltr">nutrition.calories</code> is defined, <code translate="no" dir="ltr">recipeYield</code> must be defined with the number of servings.</p></td> </tr> <tr> <td><code translate="no" dir="ltr">prepTime</code></td> <td> <p> <code translate="no" dir="ltr"><a href="https://schema.org/Duration" class="external-link">Duration</a></code> </p> <p> The length of time it takes to prepare ingredients and workspace for the dish, in <a href="https://en.wikipedia.org/wiki/ISO_8601" class="external-link">ISO 8601 format</a>, if applicable. </p> <p>Always use in combination with <code translate="no" dir="ltr">cookTime</code>.</p> </td> </tr> <tr> <td><code translate="no" dir="ltr">recipeCategory</code></td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code></p> <p>The type of meal or course your recipe is about. For example: "dinner", "main course", or "dessert, snack".</p></td> </tr> <tr> <td><code translate="no" dir="ltr">recipeCuisine</code></td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code></p> <p>The region associated with your recipe. For example, "French", Mediterranean", or "American".</p></td> </tr> <tr> <td><code translate="no" dir="ltr">recipeIngredient</code></td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code> <p>An ingredient used in the recipe. </p> <p>For example:</p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="recipeIngredient property" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-s">"recipeIngredient"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">[</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"1 (15 ounce) package double crust ready-to-use pie crust"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"6 cups thinly sliced, peeled apples (6 medium)"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"3/4 cup sugar"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"2 tablespoons all-purpose flour"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"3/4 teaspoon ground cinnamon"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"1/4 teaspoon salt"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"1/8 teaspoon ground nutmeg"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"1 tablespoon lemon juice"</span> <span class="devsite-syntax-p">]</span></pre></devsite-code> <p><b>Additional guidelines</b>:</p> <ul> <li>Include only the ingredient text that is necessary for making the recipe. </li> <li>Don't include unnecessary information, such as a definition of the ingredient. </li> </ul> </td> </tr> <tr> <td><code translate="no" dir="ltr">recipeInstructions</code> </td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/HowToStep" class="external-link">HowToStep</a></code>, <code translate="no" dir="ltr"><a href="https://schema.org/HowToSection" class="external-link">HowToSection</a></code>, or <code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code> <p>The steps to make the dish.</p> <p>There are several options for setting the value of <code translate="no" dir="ltr">recipeInstructions</code>. We recommend using <code translate="no" dir="ltr">HowToStep</code>. <code translate="no" dir="ltr">HowToSection</code> can also be used to group HowToSteps when the recipe has sections.</p> <ul> <li><b><code translate="no" dir="ltr">HowToStep</code></b>: Specify this recipe's steps with <code translate="no" dir="ltr">HowToStep</code>. <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="recipeInstructions property" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-s">"recipeInstructions"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">[</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"HowToStep"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"name"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Preheat"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"text"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Heat oven to 425°F."</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"url"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://example.com/recipe#step1"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"image"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://example.com/photos/recipe/step1.jpg"</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">},</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"HowToStep"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"name"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Prepare crust"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"text"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Place 1 pie crust in ungreased 9-inch glass pie plate, pressing firmly against side and bottom."</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"url"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://example.com/recipe#step2"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"image"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://example.com/photos/recipe/step2.jpg"</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">},</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"HowToStep"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"name"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Make filling"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"text"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"In large bowl, gently mix filling ingredients; spoon into crust-lined pie plate."</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"url"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://example.com/recipe#step3"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"image"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://example.com/photos/recipe/step3.jpg"</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">},</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"HowToStep"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"name"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Cover"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"text"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Top with second crust. Cut slits or shapes in several places in top crust."</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"url"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://example.com/recipe#step4"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"image"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://example.com/photos/recipe/step4.jpg"</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">},</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"HowToStep"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"name"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Bake"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"text"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Bake 40 to 45 minutes. The pie is ready when the apples are tender and the crust is golden brown."</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"url"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://example.com/recipe#step5"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"image"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://example.com/photos/recipe/step5.jpg"</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">},</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"HowToStep"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"name"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Cool"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"text"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Cool on cooling rack at least 2 hours before serving."</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"url"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://example.com/recipe#step6"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"image"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"https://example.com/photos/recipe/step6.jpg"</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">}</span> <span class="devsite-syntax-p">]</span></pre></devsite-code> </li> <li><b><code translate="no" dir="ltr">HowToSection</code> (only if a recipe has multiple sections)</b>: Use to group steps into multiple sections. See <code translate="no" dir="ltr"><a href="#how-to-section">HowToSection</a></code> for an example. </li> <li><b>Single or repeated property of text</b>: A block of text that includes one or more steps. Google treats all steps as being in a single section. Repeated property values are concatenated into a single block of text. Google then attempts to automatically split the single block of text into individual steps. Google tries to find and remove any section names, step numbers, keywords, and anything else that can incorrectly appear in recipe step text. For best results, we recommend you unambiguously specify steps with <code translate="no" dir="ltr"><a href="#how-to-step">HowToStep</a></code>. <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="recipeInstructions property with block of text" translate="no" dir="ltr" is-upgraded syntax="Text only">"recipeInstructions": [ "In large bowl, gently mix filling ingredients; spoon into crust-lined pie plate. Top with second crust. Cut slits or shapes in several places in top crust. Bake 40 to 45 minutes. The pie is ready when the or until apples are tender and the crust is golden brown. Cool on cooling rack at least 2 hours before serving." ]</pre></devsite-code> </li> </ul> <p><b>Additional guidelines</b></p> <ul> <li>Don't include metadata that belongs elsewhere. In particular, use the <code translate="no" dir="ltr">author</code> property to specify the author, <code translate="no" dir="ltr">recipeCuisine</code> for cuisine, <code translate="no" dir="ltr">recipeCategory</code> for category, and <code translate="no" dir="ltr">keywords</code> for other keywords.</li> <li>Include only text on how to make the dish and don't include other text such as "Directions", "Watch the video", "Step 1". Specify those phrases outside of structured data. <p><span class="compare-no" aria-hidden="true"></span><b>Not recommended</b>:</p> <div></div><devsite-code><pre class="devsite-click-to-copy devsite-code-highlight" data-label="Not recommended recipeInstructions property" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-s">"recipeInstructions"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">[{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"HowToStep"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><strong><span class="devsite-syntax-s">"text"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Step 1. Heat oven to 425°F."</span></strong> <span class="devsite-syntax-p">}]</span></pre></devsite-code> <p><span class="compare-yes" aria-hidden="true"></span><b>Recommended</b>:</p> <div></div><devsite-code><pre class="devsite-click-to-copy devsite-code-highlight" data-label="Recommended recipeInstructions property" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-s">"recipeInstructions"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">[{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"HowToStep"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><strong><span class="devsite-syntax-s">"text"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Heat oven to 425°F."</span></strong> <span class="devsite-syntax-p">}]</span></pre></devsite-code> </li> </ul> </td> </tr> <tr> <td><code translate="no" dir="ltr">recipeYield</code></td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code> or <code translate="no" dir="ltr"><a href="https://schema.org/Integer" class="external-link">Integer</a></code></p> <p>The quantity produced by the recipe, if applicable. Specify the number of servings produced from this recipe with just a number. If you wish to use a different unit (for example, number of items), you may include additional yields. This is required if you specify any nutritional information per serving (such as <code translate="no" dir="ltr">nutrition.calories</code>). <p>Example</p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="recipeYield property" translate="no" dir="ltr" is-upgraded syntax="Text only">"recipeYield": [ "6", "24 cookies" ]</pre></devsite-code> </td> </tr> <tr> <td><code translate="no" dir="ltr">totalTime</code></td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/Duration" class="external-link">Duration</a></code></p> <p>The total time it takes to prepare the cook the dish, in <a href="https://en.wikipedia.org/wiki/ISO_8601" class="external-link">ISO 8601 format</a>, if applicable. </p> <p>Use <code translate="no" dir="ltr">totalTime</code> or a combination of both <code translate="no" dir="ltr">cookTime</code> and <code translate="no" dir="ltr">prepTime</code>. </p> </td> </tr> <tr> <td> <code translate="no" dir="ltr">video</code> </td> <td><code translate="no" dir="ltr"><a href="https://schema.org/VideoObject" class="external-link">VideoObject</a></code> <p> A video depicting the steps to make the dish. Follow the list of required and recommended <a href="/search/docs/appearance/structured-data/video#video-object">Video properties</a>. </p> </tr> </tbody> </table> <h3 id="how-to-section" data-text="HowToSection" tabindex="-1"><code translate="no" dir="ltr">HowToSection</code></h3> <aside class="note">Most recipes don't have sections. Start by splitting the recipe instructions into <code translate="no" dir="ltr">HowToStep</code> properties, and only add <code translate="no" dir="ltr">HowToSection</code> if you need to additionally specify sections of steps.</aside> <p>Use <code translate="no" dir="ltr">HowToSection</code> to group a sequence of steps (or sub-sections) that make up part of the instructions for a recipe. Specify <code translate="no" dir="ltr">HowToSection</code> directly within the definition of <code translate="no" dir="ltr">recipeInstructions</code> property, or as an <code translate="no" dir="ltr">itemListElement</code> of another <code translate="no" dir="ltr">HowToSection</code>.</p> <p>The <code translate="no" dir="ltr">HowToSection</code> type defines a section of a single recipe and contains one or multiple steps. Don't use <code translate="no" dir="ltr">HowToSection</code> to define different recipes for the same dish; instead, use <code translate="no" dir="ltr">HowToSection</code> as part of a single recipe. For listing multiple recipes for a dish, use multiple <code translate="no" dir="ltr">Recipe</code> objects. For example, for multiple ways to make an apple pie, list them as multiple <code translate="no" dir="ltr">Recipe</code> objects, not <code translate="no" dir="ltr">HowToSection</code> objects.</p> <p>The full definition of <code translate="no" dir="ltr">HowToSection</code> is available at <a href="https://schema.org/HowToSection" class="external-link">schema.org/HowToSection</a>. </p> <table class="responsive fixed"> <colgroup><col width="20%"></colgroup> <thead> <tr><th colspan="2">Required properties</th></tr> </thead> <tbody> <tr> <td> <code translate="no" dir="ltr">itemListElement</code> </td> <td><code translate="no" dir="ltr"><a href="#how-to-step">HowToStep</a></code> <p>A list of detailed steps for the section, and/or sub-sections. For example, a pizza recipe may have one section of steps for making the crust, one for preparing the toppings, and one for combining and baking.</p> <p>Example:</p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="HowToStep properties" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"HowToSection"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"name"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Assemble the pie"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"itemListElement"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">[</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"HowToStep"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"text"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"In large bowl, gently mix filling ingredients; spoon into crust-lined pie plate."</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">},</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"HowToStep"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"text"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Top with second crust. Cut slits or shapes in several places in top crust."</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">}</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-p">]</span> <span class="devsite-syntax-p">}</span></pre></devsite-code> </td> </tr> <tr> <td> <code translate="no" dir="ltr">name</code> </td> <td><code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code> <p>The name of the section.</p> </td> </tr> </tbody> </table> <h3 id="how-to-step" data-text="HowToStep" tabindex="-1"><code translate="no" dir="ltr">HowToStep</code></h3> <p>Use <code translate="no" dir="ltr">HowToStep</code> to group one or more sentences that explain how to do part of the recipe, if this makes sense for your content. Define the <code translate="no" dir="ltr">text</code> property with the sentences or, alternately, define <code translate="no" dir="ltr">itemListElement</code> with a <code translate="no" dir="ltr">HowToDirection</code> or <code translate="no" dir="ltr">HowToTip</code> for each sentence.</p> <p>Mark up your recipe steps with the following properties of the <a href="https://schema.org/HowToStep" class="external-link">HowToStep</a> type. Specify a <code translate="no" dir="ltr">HowToStep</code> directly within the definition of <code translate="no" dir="ltr">recipeInstructions</code> property, or as an <code translate="no" dir="ltr">itemListElement</code> of a <code translate="no" dir="ltr">HowToSection</code>. <p>The full definition of <code translate="no" dir="ltr">HowToStep</code> is available at <a href="https://schema.org/HowToStep" class="external-link">schema.org/HowToStep</a>. </p> <table class="responsive fixed"> <colgroup><col width="20%"></colgroup> <thead> <tr><th colspan="2">Required properties</th></tr> </thead> <tbody> <tr> <td> <code translate="no" dir="ltr">itemListElement</code> </td> <td><code translate="no" dir="ltr"><a href="https://schema.org/HowToDirection" class="external-link">HowToDirection</a></code> or <code translate="no" dir="ltr"><a href="https://schema.org/HowToTip" class="external-link">HowToTip</a></code> <p>A list of detailed substeps, including directions or tips.</p> <p>Optional if <code translate="no" dir="ltr">text</code> is used.</p> </td> </tr> <tr> <td> <code translate="no" dir="ltr">text</code> </td> <td><code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code> <p>The full instruction text of this step.</p> <p>Optional if <code translate="no" dir="ltr">itemListElement</code> is used. Additional guidelines:</p> <ul> <li>Include only instructional text and don't include other text such as "Directions", "Watch the video", "Step 1". Specify those phrases outside of the marked up property. <br> <p><span class="compare-no" aria-hidden="true"></span><b>Not recommended</b>:</p> <div></div><devsite-code><pre class="devsite-click-to-copy devsite-code-highlight" data-label="Not recommended HowToStep property" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"HowToStep"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><strong><span class="devsite-syntax-s">"text"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Step 1. Heat oven to 425°F."</span></strong> <span class="devsite-syntax-p">}</span></pre></devsite-code> <p><span class="compare-yes" aria-hidden="true"></span><b>Recommended</b>:</p> <div></div><devsite-code><pre class="devsite-click-to-copy devsite-code-highlight" data-label="Recommended HowToStep property" translate="no" dir="ltr" is-upgraded syntax="Carbon"><span class="devsite-syntax-p">{</span> <span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"@type"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"HowToStep"</span><span class="devsite-syntax-p">,</span> <span class="devsite-syntax-w"> </span><strong><span class="devsite-syntax-s">"text"</span><span class="devsite-syntax-p">:</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-s">"Heat oven to 425°F."</span></strong> <span class="devsite-syntax-p">}</span></pre></devsite-code> </li> </ul> </td> </tr> </tbody> </table> <table class="responsive fixed"> <colgroup><col width="20%"></colgroup> <thead> <tr><th colspan="2">Recommended properties</th></tr> </thead> <tbody> <tr> <td> <code translate="no" dir="ltr">image</code> </td> <td><code translate="no" dir="ltr"><a href="https://schema.org/ImageObject" class="external-link">ImageObject</a></code> or <code translate="no" dir="ltr"><a href="https://schema.org/URL" class="external-link">URL</a></code> <p> An image for the step. Additional image guidelines: </p> <ul> <li>Image URLs must be <a href="/search/docs/crawling-indexing/sitemaps/image-sitemaps">crawlable and indexable</a>.</li> <li>Images must represent the marked up content.</li> <li>Images must be in .jpg, .png, or. gif format.</li> </ul> </td> </tr> <tr> <td> <code translate="no" dir="ltr">name</code> </td> <td><code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code> <p> The word or short phrase summarizing the step (for example, "Arrange pie crust"). Don't use non-descriptive text (for example, "Step 1: [text]") or other form of step number (for example, "1. [text]"). </p> </td> </tr> <tr> <td> <code translate="no" dir="ltr">url</code> </td> <td><code translate="no" dir="ltr"><a href="https://schema.org/URL" class="external-link">URL</a></code> <p> A <code translate="no" dir="ltr">URL</code> that directly links to the step (if one is available). For example, an anchor link fragment. </p> </td> </tr> <tr id="how-to-step-video"> <td> <code translate="no" dir="ltr">video</code> </td> <td><code translate="no" dir="ltr"><a href="https://schema.org/VideoObject" class="external-link">VideoObject</a></code> or <code translate="no" dir="ltr"><a href="https://schema.org/Clip" class="external-link">Clip</a></code> <p> A video for this step or a clip of the video. </p> <p> For <code translate="no" dir="ltr"><a href="https://schema.org/VideoObject" class="external-link">VideoObject</a></code>, follow the list of required and recommended <a href="/search/docs/appearance/structured-data/video#type-definitions">Video</a> or <a href="/search/docs/appearance/structured-data/video#clip">Clip</a> properties. </p> </td> </tr> </tbody> </table> <h3 id="supply-tool" data-text="HowToDirection and HowToTip" tabindex="-1"><code translate="no" dir="ltr">HowToDirection</code> and <code translate="no" dir="ltr">HowToTip</code></h3> <p>Use <code translate="no" dir="ltr">HowToDirection</code> and <code translate="no" dir="ltr">HowToTip</code> to describe directions or tips, if applicable. They have the same required and recommended properties.</p> <p>The full definitions of <code translate="no" dir="ltr">HowToDirection</code> and <code translate="no" dir="ltr">HowToTip</code> are available at <a href="https://schema.org/HowToDirection" class="external-link">schema.org/HowToDirection</a> and <a href="https://schema.org/HowToTip" class="external-link">schema.org/HowToTip</a>. </p> <table class="responsive fixed"> <colgroup><col width="20%"></colgroup> <thead> <tr><th colspan="2">Required properties</th></tr> </thead> <tbody> <tr> <td> <code translate="no" dir="ltr">text</code> </td> <td><code translate="no" dir="ltr"><a href="https://schema.org/Text" class="external-link">Text</a></code> <p>The text of the direction or tip.</p> </td> </tr> </tbody> </table> <h3 id="item-list" data-text="ItemList" tabindex="-1"><code translate="no" dir="ltr">ItemList</code></h3> <p>In addition to <a href="#recipe-properties">Recipe properties</a>, add the following properties for host-specific lists. While <code translate="no" dir="ltr">ItemList</code> isn't required, you must add the following properties if you want your recipe to be eligible for a host carousel. For more information about host carousel, see <a href="/search/docs/appearance/structured-data/carousel">Carousel</a>.</p> <p>The full definition of <code translate="no" dir="ltr">ItemList</code> is available at <a href="https://schema.org/ItemList" class="external-link">schema.org/ItemList</a>.</p> <table class="responsive fixed"> <colgroup><col width="20%"></colgroup> <thead> <tr><th colspan="2">Required properties</th></tr> </thead> <tbody> <tr> <td> <code translate="no" dir="ltr">itemListElement</code> </td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/ListItem" class="external-link">ListItem</a></code></p> <p>Annotation for a single item page.</p></td> </tr> <tr> <td> <code translate="no" dir="ltr">ListItem.position</code> </td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/Integer" class="external-link">Integer</a></code></p> <p>Ordinal position of the item page in the list. For example:</p> <div></div><devsite-code><pre class="pretty-print" data-label="position property" translate="no" dir="ltr" is-upgraded> "itemListElement": [ { "@type": "ListItem", <strong>"position": 1,</strong> }, { "@type": "ListItem", <strong>"position": 2,</strong> } ] </pre></devsite-code> </td> </tr> <tr> <td> <code translate="no" dir="ltr">ListItem.url</code> </td> <td><p><code translate="no" dir="ltr"><a href="https://schema.org/URL" class="external-link">URL</a></code></p> <p>The canonical URL of the item page. Every item must have a unique URL.</p></td> </tr> </tbody> </table> <h2 id="monitor" data-text="Monitor rich results with Search Console" tabindex="-1">Monitor rich results with Search Console</h2> <p> Search Console is a tool that helps you monitor how your pages perform in Google Search. You don't have to sign up for Search Console to be included in Google Search results, but it can help you understand and improve how Google sees your site. We recommend checking Search Console in the following cases: <ol> <li><a href="#after-deploying">After deploying structured data for the first time</a></li> <li><a href="#after-releasing">After releasing new templates or updating your code</a></li> <li><a href="#analyzing-periodically">Analyzing traffic periodically</a></li> </ol> <div class="video-wrapper-full-width"> <devsite-video video-id="Vmfvf8nG09k"></devsite-video> </div> <h3 id="after-deploying" data-text=" After deploying structured data for the first time " tabindex="-1"> After deploying structured data for the first time </h3> <p> After Google has indexed your pages, look for issues using the relevant <a href="https://support.google.com/webmasters/answer/7552505" class="external-link">Rich result status report</a>. Ideally, there will be an increase of valid items, and no increase in invalid items. If you find issues in your structured data:</p> <ol> <li><a href="#troubleshooting">Fix the invalid items</a>.</li> <li><a href="https://support.google.com/webmasters/answer/9012289#test_live_page" class="external-link">Inspect a live URL</a> to check if the issue persists.</li> <li><a href="https://support.google.com/webmasters/answer/7552505#validation" class="external-link">Request validation</a> using the status report.</li> </ol> <h3 id="after-releasing" data-text=" After releasing new templates or updating your code " tabindex="-1"> After releasing new templates or updating your code </h3> When you make significant changes to your website, monitor for increases in structured data invalid items. <ul> <li>If you see an <b>increase in invalid items</b>, perhaps you rolled out a new template that doesn't work, or your site interacts with the existing template in a new and bad way.</li> <li>If you see a <b>decrease in valid items</b> (not matched by an increase in invalid items), perhaps you are no longer embedding structured data in your pages. Use the <a href="https://support.google.com/webmasters/answer/9012289" class="external-link"> URL Inspection tool</a> to learn what is causing the issue.</li> </ul> <h3 id="analyzing-periodically" data-text=" Analyzing traffic periodically " tabindex="-1"> Analyzing traffic periodically </h3> Analyze your Google Search traffic using the <a href="https://support.google.com/webmasters/answer/7576553" class="external-link">Performance Report</a>. The data will show you how often your page appears as a rich result in Search, how often users click on it and what is the average position you appear on search results. You can also automatically pull these results with the <a href="/webmaster-tools/search-console-api-original/v3/how-tos/search_analytics" class="external-link">Search Console API</a>. <h2 id="troubleshooting" data-text="Troubleshooting" tabindex="-1">Troubleshooting</h2> <p> If you're having trouble implementing or debugging structured data, here are some resources that may help you. </p> <ul> <li>If you're using a content management system (CMS) or someone else is taking care of your site, ask them to help you. Make sure to forward any Search Console message that details the issue to them.</li> <li>Google does not guarantee that features that consume structured data will show up in search results. For a list of common reasons why Google may not show your content in a rich result, see the <a href="/search/docs/appearance/structured-data/sd-policies">General Structured Data Guidelines</a>.</li> <li>You might have an error in your structured data. Check the <a href="https://support.google.com/webmasters/answer/7552505#error_list" class="external-link">list of structured data errors</a> and the <a href="https://support.google.com/webmasters/answer/9166415" class="external-link">Unparsable structured data report</a>.</li> <li>If you received a structured data manual action against your page, the structured data on the page will be ignored (although the page can still appear in Google Search results). To fix <a href="https://support.google.com/webmasters/answer/9044175#zippy=%2Cstructured-data-issue" class="external-link">structured data issues</a>, use the <a href="https://support.google.com/webmasters/answer/9044175" class="external-link">Manual Actions report</a>. </li> <li>Review the <a href="#guidelines">guidelines</a> again to identify if your content isn't compliant with the guidelines. The problem can be caused by either spammy content or spammy markup usage. However, the issue may not be a syntax issue, and so the Rich Results Test won't be able to identify these issues. </li> <li><a href="https://support.google.com/webmasters/answer/7552505#missing-jobs" class="external-link">Troubleshoot missing rich results / drop in total rich results</a>.</li> <li>Allow time for re-crawling and re-indexing. Remember that it may take several days after publishing a page for Google to find and crawl it. For general questions about crawling and indexing, check the <a href="/search/help/crawling-index-faq" class="external-link">Google Search crawling and indexing FAQ</a>. </li> <li>Post a question in the <a href="https://support.google.com/webmasters/community" class="external-link">Google Search Central forum</a>.</li> </ul> <devsite-hats-survey class="nocontent" hats-id="egUfosvgZ0gb2CML1jd0VMoBx2ec" listnr-id="103417"></devsite-hats-survey> </div> <devsite-thumb-rating position="footer"> </devsite-thumb-rating> <devsite-feedback position="footer" project-name="Documentation" product-id="103417" bucket="Search Docs" context="DevSite feedback link" version="t-devsite-webserver-20250220-r00-rc00.467186154483790716" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="footer" class="nocontent" disable-product-feedback project-icon="https://developers.google.com/static/search/images/google-search-central-logo.svg" project-support-url="https://developers.google.com/search/help" > <button> Send feedback </button> </devsite-feedback> <div class="devsite-floating-action-buttons"> </div> </article> <devsite-content-footer class="nocontent"> <p>Except as otherwise noted, the content of this page is licensed under the <a href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 License</a>, and code samples are licensed under the <a href="https://www.apache.org/licenses/LICENSE-2.0">Apache 2.0 License</a>. 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Follow guidelines and include recommended properties such as `cookTime`, `recipeIngredient`, and `recipeInstructions`. Validate using the Rich Results Test and deploy on a few pages initially. Use `ItemList` for recipe carousels and `HowToStep` or `HowToSection` to format recipe steps. Submit a sitemap to keep Google updated. 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