Image SEO Best Practices | Google Search Central | Documentation

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href="https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="crawling and indexing" tooltip > <div class="devsite-nav-item-title"> Canonicalization </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/crawling-indexing/301-redirects" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/crawling-indexing/301-redirects" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="crawling and indexing" tooltip > <div class="devsite-nav-item-title"> Redirects </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/crawling-indexing/javascript/javascript-seo-basics" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/crawling-indexing/javascript/javascript-seo-basics" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="crawling and indexing" tooltip > <div class="devsite-nav-item-title"> JavaScript SEO </div> </a> </li> </ul> </div> <div class="devsite-tabs-dropdown-column "> <ul class="devsite-tabs-dropdown-section "> <li class="devsite-nav-title" role="heading" tooltip>Ranking and search appearance</li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/appearance/visual-elements-gallery" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/appearance/visual-elements-gallery" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="ranking and search appearance" tooltip > <div class="devsite-nav-item-title"> Visual Elements gallery </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/appearance/title-link" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/appearance/title-link" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="ranking and search appearance" tooltip > <div class="devsite-nav-item-title"> Title links </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/appearance/snippet" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/appearance/snippet" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="ranking and search appearance" tooltip > <div class="devsite-nav-item-title"> Snippets </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/appearance/google-images" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/appearance/google-images" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="ranking and search appearance" tooltip > <div class="devsite-nav-item-title"> Images </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/appearance/video" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/appearance/video" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="ranking and search appearance" tooltip > <div class="devsite-nav-item-title"> Videos </div> </a> </li> <li class="devsite-nav-item"> <a 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"> <li class="devsite-nav-title" role="heading" tooltip>Data analysis</li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/monitor-debug/search-console-start" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/monitor-debug/search-console-start" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="site-specific guides" tooltip > <div class="devsite-nav-item-title"> Get started with Search Console </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="site-specific guides" tooltip > <div class="devsite-nav-item-title"> Debug 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data-label="Book nav link, pathname: /search/docs/fundamentals/how-search-works" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/how-search-works" ><span class="devsite-nav-text" tooltip>How Google Search works</span></a></li><li class="devsite-nav-item"><a href="/search/docs/fundamentals/creating-helpful-content" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/creating-helpful-content" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/creating-helpful-content" ><span class="devsite-nav-text" tooltip>Creating helpful, reliable, people-first content</span></a></li><li class="devsite-nav-item"><a href="/search/docs/fundamentals/do-i-need-seo" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/do-i-need-seo" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/do-i-need-seo" ><span class="devsite-nav-text" tooltip>Do you need an SEO?</span></a></li><li class="devsite-nav-item"><a href="/search/docs/fundamentals/get-started" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/get-started" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/get-started" ><span class="devsite-nav-text" tooltip>Maintaining your site's SEO</span></a></li><li class="devsite-nav-item"><a href="/search/docs/fundamentals/get-started-developers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/get-started-developers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/get-started-developers" ><span class="devsite-nav-text" tooltip>Developer's guide to Search</span></a></li><li class="devsite-nav-item"><a href="/search/docs/fundamentals/get-on-google" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/fundamentals/get-on-google" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/fundamentals/get-on-google" ><span class="devsite-nav-text" tooltip>Get your website on Google</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Crawling and indexing</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/indexable-file-types" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/indexable-file-types" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/indexable-file-types" ><span class="devsite-nav-text" tooltip>File types Google can index</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/url-structure" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/url-structure" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/url-structure" ><span class="devsite-nav-text" tooltip>URL structure</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/links-crawlable" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/links-crawlable" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/links-crawlable" ><span class="devsite-nav-text" tooltip>Links</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Sitemaps</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/overview" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/overview" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/overview" ><span class="devsite-nav-text" tooltip>Learn about sitemaps</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/build-sitemap" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/build-sitemap" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/build-sitemap" ><span class="devsite-nav-text" tooltip>Build and submit a sitemap</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/large-sitemaps" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/large-sitemaps" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/large-sitemaps" ><span class="devsite-nav-text" tooltip>Manage sitemaps with sitemap index file</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Sitemap extensions</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/image-sitemaps" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/image-sitemaps" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/image-sitemaps" ><span class="devsite-nav-text" tooltip>Image sitemaps</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/news-sitemap" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/news-sitemap" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/news-sitemap" ><span class="devsite-nav-text" tooltip>News sitemaps</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/video-sitemaps" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/video-sitemaps" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/video-sitemaps" ><span class="devsite-nav-text" tooltip>Video sitemaps and alternatives</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/sitemaps/combine-sitemap-extensions" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/sitemaps/combine-sitemap-extensions" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/sitemaps/combine-sitemap-extensions" ><span class="devsite-nav-text" tooltip>Combining sitemap extensions</span></a></li></ul></div></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Crawler management</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/ask-google-to-recrawl" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/ask-google-to-recrawl" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/ask-google-to-recrawl" ><span class="devsite-nav-text" tooltip>Ask Google to recrawl your URLs</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/large-site-managing-crawl-budget" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/large-site-managing-crawl-budget" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/large-site-managing-crawl-budget" ><span class="devsite-nav-text" tooltip>Large site owner's guide to managing your crawl budget</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/http-network-errors" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/http-network-errors" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/http-network-errors" ><span class="devsite-nav-text" tooltip>How HTTP status codes, and network and DNS errors affect Google Search</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Google crawlers</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/overview-google-crawlers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/overview-google-crawlers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/overview-google-crawlers" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/google-common-crawlers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/google-common-crawlers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/google-common-crawlers" ><span class="devsite-nav-text" tooltip>Common crawlers</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/google-special-case-crawlers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/google-special-case-crawlers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/google-special-case-crawlers" ><span class="devsite-nav-text" tooltip>Special case crawlers</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/google-user-triggered-fetchers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/google-user-triggered-fetchers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/google-user-triggered-fetchers" ><span class="devsite-nav-text" tooltip>User-triggered fetchers</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Specific crawlers and user-triggered fetchers</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/googlebot" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/googlebot" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/googlebot" ><span class="devsite-nav-text" tooltip>Googlebot</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/read-aloud-user-agent" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/read-aloud-user-agent" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/read-aloud-user-agent" ><span class="devsite-nav-text" tooltip>Google Read Aloud</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/apis-user-agent" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/apis-user-agent" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/apis-user-agent" ><span class="devsite-nav-text" tooltip>APIs-Google</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/feedfetcher" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/feedfetcher" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/feedfetcher" ><span class="devsite-nav-text" tooltip>Feedfetcher</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/reduce-crawl-rate" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/reduce-crawl-rate" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/reduce-crawl-rate" ><span class="devsite-nav-text" tooltip>Reduce the Googlebot crawl rate</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/verifying-googlebot" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/verifying-googlebot" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/verifying-googlebot" ><span class="devsite-nav-text" tooltip>Verifying Googlebot and other Google crawlers</span></a></li></ul></div></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>robots.txt</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/robots/intro" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/robots/intro" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/robots/intro" ><span class="devsite-nav-text" tooltip>Introduction to robots.txt</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/robots/create-robots-txt" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/robots/create-robots-txt" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/robots/create-robots-txt" ><span class="devsite-nav-text" tooltip>How to write and submit a robots.txt file</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/robots/submit-updated-robots-txt" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/robots/submit-updated-robots-txt" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/robots/submit-updated-robots-txt" ><span class="devsite-nav-text" tooltip>Update your robots.txt file</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/robots/robots_txt" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/robots/robots_txt" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/robots/robots_txt" ><span class="devsite-nav-text" tooltip>How Google interprets the robots.txt specification</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Canonicalization</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/canonicalization" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/canonicalization" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/canonicalization" ><span class="devsite-nav-text" tooltip>What is URL canonicalization</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/consolidate-duplicate-urls" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/consolidate-duplicate-urls" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/consolidate-duplicate-urls" ><span class="devsite-nav-text" tooltip>How to specify a canonical URL with rel="canonical" and other methods</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/canonicalization-troubleshooting" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/canonicalization-troubleshooting" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/canonicalization-troubleshooting" ><span class="devsite-nav-text" tooltip>Fix canonicalization issues</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing" ><span class="devsite-nav-text" tooltip>Mobile site and mobile-first indexing</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>AMP</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/amp" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/amp" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/amp" ><span class="devsite-nav-text" tooltip>AMP on Google Search guidelines</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/amp/about-amp" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/amp/about-amp" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/amp/about-amp" ><span class="devsite-nav-text" tooltip>Understand how AMP works in search results</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/amp/enhance-amp" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/amp/enhance-amp" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/amp/enhance-amp" ><span class="devsite-nav-text" tooltip>Enhance AMP content</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/amp/validate-amp" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/amp/validate-amp" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/amp/validate-amp" ><span class="devsite-nav-text" tooltip>Validate AMP content</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/amp/remove-amp" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/amp/remove-amp" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/amp/remove-amp" ><span class="devsite-nav-text" tooltip>Remove AMP content</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>JavaScript</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/javascript/javascript-seo-basics" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/javascript/javascript-seo-basics" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/javascript/javascript-seo-basics" ><span class="devsite-nav-text" tooltip>Understand the JavaScript SEO basics</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/javascript/fix-search-javascript" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/javascript/fix-search-javascript" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/javascript/fix-search-javascript" ><span class="devsite-nav-text" tooltip>Fix search-related JavaScript problems</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/javascript/lazy-loading" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/javascript/lazy-loading" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/javascript/lazy-loading" ><span class="devsite-nav-text" tooltip>Fix lazy-loaded content</span></a></li><li class="devsite-nav-item devsite-nav-deprecated"><a href="/search/docs/crawling-indexing/javascript/dynamic-rendering" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/javascript/dynamic-rendering" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/javascript/dynamic-rendering" ><span class="devsite-nav-text" tooltip>Dynamic rendering as a workaround</span><span class="devsite-nav-icon material-icons" data-icon="deprecated" data-title="Deprecated" aria-hidden="true"></span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Page and content metadata</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/valid-page-metadata" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/valid-page-metadata" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/valid-page-metadata" ><span class="devsite-nav-text" tooltip>Page metadata</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Meta tags</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/special-tags" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/special-tags" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/special-tags" ><span class="devsite-nav-text" tooltip>Meta tags and HTML attributes that Google supports</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/robots-meta-tag" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/robots-meta-tag" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/robots-meta-tag" ><span class="devsite-nav-text" tooltip>Robots meta tag, data-nosnippet, and X-Robots-Tag</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/block-indexing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/block-indexing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/block-indexing" ><span class="devsite-nav-text" tooltip>noindex</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/safesearch" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/safesearch" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/safesearch" ><span class="devsite-nav-text" tooltip>SafeSearch</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/qualify-outbound-links" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/qualify-outbound-links" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/qualify-outbound-links" ><span class="devsite-nav-text" tooltip>rel attributes</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Removals</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/control-what-you-share" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/control-what-you-share" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/control-what-you-share" ><span class="devsite-nav-text" tooltip>Control what you share with Google</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/remove-information" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/remove-information" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/remove-information" ><span class="devsite-nav-text" tooltip>Page removals</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/prevent-images-on-your-page" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/prevent-images-on-your-page" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/prevent-images-on-your-page" ><span class="devsite-nav-text" tooltip>Image removals</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/keep-redacted-information-out" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/keep-redacted-information-out" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/keep-redacted-information-out" ><span class="devsite-nav-text" tooltip>Redacted information</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Site moves and changes</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/301-redirects" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/301-redirects" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/301-redirects" ><span class="devsite-nav-text" tooltip>Redirects and Google Search</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Site moves</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/site-move-no-url-changes" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/site-move-no-url-changes" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/site-move-no-url-changes" ><span class="devsite-nav-text" tooltip>Changing your hosting</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/site-move-with-url-changes" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/site-move-with-url-changes" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/site-move-with-url-changes" ><span class="devsite-nav-text" tooltip>Move a site with URL changes</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/website-testing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/website-testing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/website-testing" ><span class="devsite-nav-text" tooltip>A/B testing</span></a></li><li class="devsite-nav-item"><a href="/search/docs/crawling-indexing/pause-online-business" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/crawling-indexing/pause-online-business" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/crawling-indexing/pause-online-business" ><span class="devsite-nav-text" tooltip>Temporarily pause or disable a website</span></a></li></ul></div></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Ranking and search appearance</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/ai-overviews" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/ai-overviews" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/ai-overviews" ><span class="devsite-nav-text" tooltip>AI overviews</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/publication-dates" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/publication-dates" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/publication-dates" ><span class="devsite-nav-text" tooltip>Byline dates</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/favicon-in-search" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/favicon-in-search" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/favicon-in-search" ><span class="devsite-nav-text" tooltip>Favicons</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/featured-snippets" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/featured-snippets" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/featured-snippets" ><span class="devsite-nav-text" tooltip>Featured snippets</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/flexible-sampling" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/flexible-sampling" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/flexible-sampling" ><span class="devsite-nav-text" tooltip>Flexible Sampling</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/google-discover" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/google-discover" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/google-discover" ><span class="devsite-nav-text" tooltip>Google Discover</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/google-images" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/google-images" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/google-images" ><span class="devsite-nav-text" tooltip>Images</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Local features</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/establish-business-details" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/establish-business-details" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/establish-business-details" ><span class="devsite-nav-text" tooltip>Business details</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/top-places-list" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/top-places-list" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/top-places-list" ><span class="devsite-nav-text" tooltip>Top Places List</span></a></li><li class="devsite-nav-item devsite-nav-external"><a href="https://support.google.com/webmasters/answer/3035947" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: https://support.google.com/webmasters/answer/3035947" track-type="bookNav" track-name="click" track-metadata-eventdetail="https://support.google.com/webmasters/answer/3035947" ><span class="devsite-nav-text" tooltip>Opting out of local search results</span><span class="devsite-nav-icon material-icons" data-icon="external" data-title="External" aria-hidden="true"></span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Page experience</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/page-experience" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/page-experience" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/page-experience" ><span class="devsite-nav-text" tooltip>Understanding page experience</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/core-web-vitals" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/core-web-vitals" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/core-web-vitals" ><span class="devsite-nav-text" tooltip>Core Web Vitals</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/avoid-intrusive-interstitials" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/avoid-intrusive-interstitials" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/avoid-intrusive-interstitials" ><span class="devsite-nav-text" tooltip>Interstitials and dialogs</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/signed-exchange" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/signed-exchange" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/signed-exchange" ><span class="devsite-nav-text" tooltip>Get started with signed exchanges on Google Search</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Ranking systems</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/ranking-systems-guide" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/ranking-systems-guide" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/ranking-systems-guide" ><span class="devsite-nav-text" tooltip>A guide to Google Search ranking systems</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/reviews-system" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/reviews-system" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/reviews-system" ><span class="devsite-nav-text" tooltip>Reviews system</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/appearance/site-names" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/site-names" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/site-names" ><span class="devsite-nav-text" tooltip>Site names</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/sitelinks" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/sitelinks" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/sitelinks" ><span class="devsite-nav-text" tooltip>Sitelinks</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/snippet" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/snippet" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/snippet" ><span class="devsite-nav-text" tooltip>Snippets</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Structured data</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/intro-structured-data" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/intro-structured-data" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/intro-structured-data" ><span class="devsite-nav-text" tooltip>Understand how structured data works</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/sd-policies" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/sd-policies" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/sd-policies" ><span class="devsite-nav-text" tooltip>Structured data general guidelines</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/enriched-search-results" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/enriched-search-results" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/enriched-search-results" ><span class="devsite-nav-text" tooltip>Enriched search results</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/generate-structured-data-with-javascript" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/generate-structured-data-with-javascript" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/generate-structured-data-with-javascript" ><span class="devsite-nav-text" tooltip>Generate structured data with JavaScript</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Feature guides</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/search-gallery" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/search-gallery" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/search-gallery" ><span class="devsite-nav-text" tooltip>All structured data features</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/article" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/article" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/article" ><span class="devsite-nav-text" tooltip>Article</span></a></li><li class="devsite-nav-item devsite-nav-limited"><a href="/search/docs/appearance/structured-data/book" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/book" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/book" ><span class="devsite-nav-text" tooltip>Book actions</span><span class="devsite-nav-icon material-icons" data-icon="limited" data-title="Limited Access" aria-hidden="true"></span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/breadcrumb" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/breadcrumb" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/breadcrumb" ><span class="devsite-nav-text" tooltip>Breadcrumb</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/carousel" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/carousel" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/carousel" ><span class="devsite-nav-text" tooltip>Carousel</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/course-info" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/course-info" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/course-info" ><span class="devsite-nav-text" tooltip>Course info</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/course" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/course" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/course" ><span class="devsite-nav-text" tooltip>Course list</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/dataset" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/dataset" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/dataset" ><span class="devsite-nav-text" tooltip>Dataset</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/discussion-forum" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/discussion-forum" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/discussion-forum" ><span class="devsite-nav-text" tooltip>Discussion forum</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/education-qa" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/education-qa" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/education-qa" ><span class="devsite-nav-text" tooltip>Education Q&A</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/employer-rating" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/employer-rating" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/employer-rating" ><span class="devsite-nav-text" tooltip>Employer aggregate rating</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/estimated-salary" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/estimated-salary" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/estimated-salary" ><span class="devsite-nav-text" tooltip>Estimated salary</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/event" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/event" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/event" ><span class="devsite-nav-text" tooltip>Event</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/factcheck" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/factcheck" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/factcheck" ><span class="devsite-nav-text" tooltip>Fact check</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/faqpage" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/faqpage" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/faqpage" ><span class="devsite-nav-text" tooltip>FAQ</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/image-license-metadata" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/image-license-metadata" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/image-license-metadata" ><span class="devsite-nav-text" tooltip>Image metadata</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/job-posting" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/job-posting" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/job-posting" ><span class="devsite-nav-text" tooltip>Job posting</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/learning-video" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/learning-video" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/learning-video" ><span class="devsite-nav-text" tooltip>Learning video</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/local-business" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/local-business" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/local-business" ><span class="devsite-nav-text" tooltip>Local business</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/math-solvers" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/math-solvers" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/math-solvers" ><span class="devsite-nav-text" tooltip>Math solver</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/movie" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/movie" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/movie" ><span class="devsite-nav-text" tooltip>Movie carousel</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/organization" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/organization" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/organization" ><span class="devsite-nav-text" tooltip>Organization</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/practice-problems" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/practice-problems" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/practice-problems" ><span class="devsite-nav-text" tooltip>Practice problem</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Product</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/product" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/product" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/product" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/product-snippet" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/product-snippet" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/product-snippet" ><span class="devsite-nav-text" tooltip>Product snippet</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/merchant-listing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/merchant-listing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/merchant-listing" ><span class="devsite-nav-text" tooltip>Merchant listing</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/product-variants" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/product-variants" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/product-variants" ><span class="devsite-nav-text" tooltip>Variants</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/profile-page" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/profile-page" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/profile-page" ><span class="devsite-nav-text" tooltip>Profile page</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/qapage" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/qapage" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/qapage" ><span class="devsite-nav-text" tooltip>Q&A</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/recipe" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/recipe" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/recipe" ><span class="devsite-nav-text" tooltip>Recipe</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/review-snippet" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/review-snippet" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/review-snippet" ><span class="devsite-nav-text" tooltip>Review snippet</span></a></li><li class="devsite-nav-item devsite-nav-deprecated"><a href="/search/docs/appearance/structured-data/sitelinks-searchbox" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/sitelinks-searchbox" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/sitelinks-searchbox" ><span class="devsite-nav-text" tooltip>Sitelinks search box</span><span class="devsite-nav-icon material-icons" data-icon="deprecated" data-title="Deprecated" aria-hidden="true"></span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/software-app" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/software-app" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/software-app" ><span class="devsite-nav-text" tooltip>Software app</span></a></li><li class="devsite-nav-item devsite-nav-beta"><a href="/search/docs/appearance/structured-data/speakable" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/speakable" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/speakable" ><span class="devsite-nav-text" tooltip>Speakable</span><span class="devsite-nav-icon material-icons" data-icon="beta" data-title="Beta" aria-hidden="true"></span></a></li><li class="devsite-nav-item devsite-nav-beta"><a href="/search/docs/appearance/structured-data/special-announcements" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/special-announcements" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/special-announcements" ><span class="devsite-nav-text" tooltip>Special announcement</span><span class="devsite-nav-icon material-icons" data-icon="beta" data-title="Beta" aria-hidden="true"></span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/paywalled-content" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/paywalled-content" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/paywalled-content" ><span class="devsite-nav-text" tooltip>Subscription and paywalled content</span></a></li><li class="devsite-nav-item devsite-nav-limited"><a href="/search/docs/appearance/structured-data/vacation-rental" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/vacation-rental" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/vacation-rental" ><span class="devsite-nav-text" tooltip>Vacation rental</span><span class="devsite-nav-icon material-icons" data-icon="limited" data-title="Limited Access" aria-hidden="true"></span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/vehicle-listing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/vehicle-listing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/vehicle-listing" ><span class="devsite-nav-text" tooltip>Vehicle listing</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/structured-data/video" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/video" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/video" ><span class="devsite-nav-text" tooltip>Video</span></a></li></ul></div></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/appearance/title-link" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/title-link" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/title-link" ><span class="devsite-nav-text" tooltip>Title links</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Translated features</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/translated-results" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/translated-results" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/translated-results" ><span class="devsite-nav-text" tooltip>Translated results</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/ad-network-and-translation" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/ad-network-and-translation" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/ad-network-and-translation" ><span class="devsite-nav-text" tooltip>Ad networks and translation-related Google Search features</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/appearance/video" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/video" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/video" ><span class="devsite-nav-text" tooltip>Videos</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/visual-elements-gallery" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/visual-elements-gallery" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/visual-elements-gallery" ><span class="devsite-nav-text" tooltip>Visual Elements gallery</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Web Stories</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/appearance/enable-web-stories" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/enable-web-stories" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/enable-web-stories" ><span class="devsite-nav-text" tooltip>Enable Web Stories on Google</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/web-stories-creation-best-practices" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/web-stories-creation-best-practices" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/web-stories-creation-best-practices" ><span class="devsite-nav-text" tooltip>Best practices for creating Web Stories</span></a></li><li class="devsite-nav-item"><a href="/search/docs/appearance/web-stories-content-policy" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/web-stories-content-policy" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/web-stories-content-policy" ><span class="devsite-nav-text" tooltip>Web Story content policy</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Early Adopters Program</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item devsite-nav-beta"><a href="/search/docs/appearance/package-tracking" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/package-tracking" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/package-tracking" ><span class="devsite-nav-text" tooltip>Package tracking</span><span class="devsite-nav-icon material-icons" data-icon="beta" data-title="Beta" aria-hidden="true"></span></a></li><li class="devsite-nav-item devsite-nav-beta"><a href="/search/docs/appearance/structured-data/carousels-beta" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/appearance/structured-data/carousels-beta" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/appearance/structured-data/carousels-beta" ><span class="devsite-nav-text" tooltip>Structured data carousels (beta)</span><span class="devsite-nav-icon material-icons" data-icon="beta" data-title="Beta" aria-hidden="true"></span></a></li></ul></div></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Monitoring and debugging</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/debugging-search-traffic-drops" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/debugging-search-traffic-drops" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/debugging-search-traffic-drops" ><span class="devsite-nav-text" tooltip>Debug drops in Search traffic</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Monitor with Search Console</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/search-console-start" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/search-console-start" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/search-console-start" ><span class="devsite-nav-text" tooltip>Get started with Search Console</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/bubble-chart-analysis" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/bubble-chart-analysis" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/bubble-chart-analysis" ><span class="devsite-nav-text" tooltip>Improve SEO with a bubble chart</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Debug with search operators</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/search-operators" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/search-operators" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/search-operators" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/search-operators/all-search-site" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/search-operators/all-search-site" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/search-operators/all-search-site" ><span class="devsite-nav-text" tooltip>site: search operator</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/search-operators/image-search" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/search-operators/image-search" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/search-operators/image-search" ><span class="devsite-nav-text" tooltip>Google Images search operators</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Preventing and monitoring abuse</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/security" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/security" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/security" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/prevent-abuse" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/prevent-abuse" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/prevent-abuse" ><span class="devsite-nav-text" tooltip>Prevent user-generated spam</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/security/malware" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/security/malware" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/security/malware" ><span class="devsite-nav-text" tooltip>Malware and unwanted software</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/security/prevent-malware" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/security/prevent-malware" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/security/prevent-malware" ><span class="devsite-nav-text" tooltip>Prevent a malware infection</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/security/social-engineering" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/security/social-engineering" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/security/social-engineering" ><span class="devsite-nav-text" tooltip>Social engineering (phishing and deceptive sites)</span></a></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/security/safe-browsing-repeat-offenders" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/security/safe-browsing-repeat-offenders" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/security/safe-browsing-repeat-offenders" ><span class="devsite-nav-text" tooltip>Google Safe Browsing Repeat Offenders Policy</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/search/docs/monitor-debug/trends-start" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/monitor-debug/trends-start" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/monitor-debug/trends-start" ><span class="devsite-nav-text" tooltip>Get started with Google Trends</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Site-specific guides</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Ecommerce</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/where-ecommerce-data-can-appear-on-google" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/where-ecommerce-data-can-appear-on-google" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/where-ecommerce-data-can-appear-on-google" ><span class="devsite-nav-text" tooltip>Where content can appear</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/share-your-product-data-with-google" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/share-your-product-data-with-google" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/share-your-product-data-with-google" ><span class="devsite-nav-text" tooltip>Share product data</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/include-structured-data-relevant-to-ecommerce" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/include-structured-data-relevant-to-ecommerce" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/include-structured-data-relevant-to-ecommerce" ><span class="devsite-nav-text" tooltip>Include structured data</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/how-to-launch-an-ecommerce-website" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/how-to-launch-an-ecommerce-website" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/how-to-launch-an-ecommerce-website" ><span class="devsite-nav-text" tooltip>Launch a new website</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/write-high-quality-reviews" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/write-high-quality-reviews" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/write-high-quality-reviews" ><span class="devsite-nav-text" tooltip>Write high quality reviews</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/designing-a-url-structure-for-ecommerce-sites" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/designing-a-url-structure-for-ecommerce-sites" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/designing-a-url-structure-for-ecommerce-sites" ><span class="devsite-nav-text" tooltip>Design a URL structure</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/help-google-understand-your-ecommerce-site-structure" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/help-google-understand-your-ecommerce-site-structure" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/help-google-understand-your-ecommerce-site-structure" ><span class="devsite-nav-text" tooltip>Ecommerce site structure</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/ecommerce/pagination-and-incremental-page-loading" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/ecommerce/pagination-and-incremental-page-loading" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/ecommerce/pagination-and-incremental-page-loading" ><span class="devsite-nav-text" tooltip>Pagination, incremental page loading, and Search</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>International and multilingual</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/search/docs/specialty/international" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/international" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/international" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/international/managing-multi-regional-sites" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/international/managing-multi-regional-sites" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/international/managing-multi-regional-sites" ><span class="devsite-nav-text" tooltip>Managing multi-regional and multilingual sites</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/international/localized-versions" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/international/localized-versions" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/international/localized-versions" ><span class="devsite-nav-text" tooltip>Tell Google about localized versions of your page</span></a></li><li class="devsite-nav-item"><a href="/search/docs/specialty/international/locale-adaptive-pages" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /search/docs/specialty/international/locale-adaptive-pages" track-type="bookNav" track-name="click" track-metadata-eventdetail="/search/docs/specialty/international/locale-adaptive-pages" ><span class="devsite-nav-text" tooltip>How Google crawls locale-adaptive pages</span></a></li></ul></div></li></ul></div></li> </ul> <ul class="devsite-nav-list" menu="Documentation" aria-label="Side menu" hidden> <li class="devsite-nav-item devsite-nav-heading"> <span class="devsite-nav-title" tooltip > <span class="devsite-nav-text" tooltip > SEO fundamentals </span> </span> </li> <li class="devsite-nav-item"> <a href="/search/docs" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Introduction" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Introduction </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/essentials" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Search Essentials" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Search Essentials </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/fundamentals/seo-starter-guide" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: SEO Starter Guide" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > SEO Starter Guide </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/fundamentals/how-search-works" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: How Google Search Works" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > How Google Search Works </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/fundamentals/do-i-need-seo" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Do you need an SEO?" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Do you need an SEO? </span> </a> </li> <li class="devsite-nav-item devsite-nav-heading"> <span class="devsite-nav-title" tooltip > <span class="devsite-nav-text" tooltip > Crawling and indexing </span> </span> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/sitemaps/overview" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Sitemaps" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Sitemaps </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/robots/intro" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: robots.txt" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > robots.txt </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/special-tags" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Meta tags" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Meta tags </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/ask-google-to-recrawl" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Crawler management" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Crawler management </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/control-what-you-share" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Removals" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Removals </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/consolidate-duplicate-urls" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Canonicalization" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Canonicalization </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/301-redirects" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Redirects" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Redirects </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/javascript/javascript-seo-basics" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: JavaScript SEO" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > JavaScript SEO </span> </a> </li> <li class="devsite-nav-item devsite-nav-heading"> <span class="devsite-nav-title" tooltip > <span class="devsite-nav-text" tooltip > Ranking and search appearance </span> </span> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/visual-elements-gallery" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Visual Elements gallery" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Visual Elements gallery </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/title-link" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Title links" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Title links </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/snippet" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Snippets" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Snippets </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/google-images" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Images" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Images </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/video" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Videos" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Videos </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/structured-data/search-gallery" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Structured data" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Structured data </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/favicon-in-search" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Favicons" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Favicons </span> </a> </li> <li class="devsite-nav-item devsite-nav-heading"> <span class="devsite-nav-title" tooltip > <span class="devsite-nav-text" tooltip > Site-specific guides </span> </span> </li> <li class="devsite-nav-item"> <a href="/search/docs/specialty/ecommerce" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Ecommerce" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Ecommerce </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/specialty/international" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: International and multilingual sites" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > International and multilingual sites </span> </a> </li> <li class="devsite-nav-item devsite-nav-heading"> <span class="devsite-nav-title" tooltip > <span class="devsite-nav-text" tooltip > Data analysis </span> </span> </li> <li class="devsite-nav-item"> <a href="/search/docs/monitor-debug/search-console-start" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Get started with Search Console" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Get started with Search Console </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/monitor-debug/debugging-search-traffic-drops" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Debug traffic drops" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Debug traffic drops </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/monitor-debug/bubble-chart-analysis" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Improve SEO with a bubble chart" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Improve SEO with a bubble chart </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/monitor-debug/trends-start" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Get started with Google Trends" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Get started with Google Trends </span> </a> </li> </ul> <ul class="devsite-nav-list" menu="What's new" aria-label="Side menu" hidden> <li class="devsite-nav-item"> <a href="/search/news" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: All updates" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > All updates </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/updates" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Documentation updates" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Documentation updates </span> </a> </li> <li class="devsite-nav-item"> <a href="https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Ranking updates" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Ranking updates </span> </a> </li> <li class="devsite-nav-item"> <a href="https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: New YouTube videos" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > New YouTube videos </span> </a> </li> <li class="devsite-nav-item"> <a href="https://pod.link/1512522198" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Recent podcast episodes" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Recent podcast episodes </span> </a> </li> </ul> </div> </div> </nav> </devsite-book-nav> <section id="gc-wrapper"> <main role="main" class="devsite-main-content" has-book-nav > <devsite-content> <article class="devsite-article"><style> /* Styles inlined from /search/sitewide.css */ /* Popped white box with shadow*/ .sc-shadow-box-row .devsite-landing-row-inner { background-color: #fff; box-shadow: 0 13px 18px -8px rgba(0,0,0,0.15), 0 11px 55px 10px rgba(0,0,0,0.07); border-radius: 8px; margin-bottom: 55px; } /* Stat box for big numbers and description*/ .big-stats { display: flex; flex-direction: column; justify-content: space-around; padding: 64px 32px; text-align: center; } @media (min-width: 481px) { .big-stats { flex-direction: row; } } .big-stat { margin-bottom: 32px; } @media (min-width: 481px) { .big-stat { flex: 1; margin: 0 8px; } } .big-stat__figure { font-size: 1.5em; line-height: 1em; } @media (min-width: 241px) { .big-stat__figure { font-size: 4em; } } @media (min-width: 1020px) { .big-stat__figure { font-size: 6em; } } .big-stat__description, .big-stat__figure { color: inherit; font-family: "Google Sans",sans-serif; margin: 0; text-align: inherit; } .big-stat__description { line-height: 1.5em; } .big-stat__description, .big-stat__figure { color: inherit; font-family: "Google Sans",sans-serif; margin: 0; text-align: inherit; } .big-stat__sub { font-size: .5em; line-height: 1em; vertical-align: baseline; } /* Green background and text -- consistent style with devsite notices */ .green { background: #e0f2f1; color: #00796b; } /* Color scheme of unconference for background and text */ .unconference-yellow { background: #fdd901; color: #3a3a3a; } /* Publish date styling */ .publish-date { font-size: smaller; font-style: italic } /* Fixes SVG label spacing fix to avoid webkit (Safari et. al.) issues */ foreignObject p { margin: 0 ; padding: 1rem 0; } </style> <div class="devsite-banner devsite-banner-announcement nocontent" background="light-blue" > <div class="devsite-banner-message"> <div class="devsite-banner-message-text"> <b>We're now on LinkedIn</b>: For news and resources from Google Search on making your site discoverable, <a href="https://www.linkedin.com/showcase/googlesearchcentral/" class="external-link gc-analytics-event" data-category="Search docs" data-label="linkedin banner">follow us on LinkedIn</a>. </div> </div> </div> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/search" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="Google Search Central" > Search Central </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/search/docs" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="3" track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="Documentation" > Documentation </a> </li> </ul> <devsite-thumb-rating position="header"> </devsite-thumb-rating> </div> <devsite-feedback position="header" project-name="Documentation" product-id="103417" bucket="Search Docs" context="DevSite feedback link" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="header" class="nocontent" disable-product-feedback project-icon="https://developers.google.com/static/search/images/google-search-central-logo.svg" project-support-url="https://developers.google.com/search/help" > <button> Send feedback </button> </devsite-feedback> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded > </devsite-toc> <div class="devsite-article-body clearfix devsite-no-page-title"> <h1 class="page-title" id="google-image-seo-best-practices" data-text="Google image SEO best practices" tabindex="-1">Google image SEO best practices</h1> <p> Google provides several Search features and products that help users visually discover information on the web, such as the <a href="/search/docs/appearance/visual-elements-gallery#text-result-image">text result images</a>, Google Discover, and Google Images. While each feature and product looks different, the general recommendations for getting images to appear in them is the same. </p> <img src="/static/search/docs/images/images-on-google.png" alt="An illustration that shows images in Google search results, the images tab, and Discover"> <p> You can optimize your images to appear in Google's search results by following these best practices: </p> <ol> <li><a href="#discover-images">Help us discover and index your images</a></li> <li><a href="#optimize-landing-page">Optimize the image landing pages</a></li> </ol> <h2 id="discover-images" data-text="Help us discover and index your images" tabindex="-1">Help us discover and index your images</h2> <div class="video-wrapper"> <devsite-video video-id="SfC27XgelgE"></devsite-video> </div> <p> The <a href="/search/docs/essentials/technical">technical requirements</a> for getting your content in Google's search results applies to images too. Since images are a substantially different format compared to HTML, it means there are additional requirements for getting images indexed; for example, finding the images on your site is different, and the presentation of the images also influences whether an image is indexed at all, and for the right keywords. </p> <h3 id="semantic-html" data-text="Use HTML image elements to embed images" tabindex="-1">Use HTML image elements to embed images</h3> <p> Using standard HTML image elements helps crawlers find and process images. Google can find images in <code translate="no" dir="ltr">src</code> attribute of <code translate="no" dir="ltr"><img></code> element (even when it's a child of other elements, such as the <code translate="no" dir="ltr"><picture></code> element). Google doesn't index CSS images. </p> <p> <span class="compare-yes" aria-hidden="true"></span><b>Good:</b> </p> <blockquote> <span translate="no"><img src="puppy.jpg" alt="</span>A golden retriever puppy<span translate="no">" /></span> </blockquote> <p> <span class="compare-no" aria-hidden="true"></span><b>Bad:</b> </p> <blockquote> <span translate="no"><div style="background-image:url(puppy.jpg)"></span>A golden retriever puppy<span translate="no"></div></span> </blockquote> <h3 id="use-an-image-sitemap" data-text="Use an image sitemap" tabindex="-1">Use an image sitemap</h3> <p> You can provide the URL of images we might not have otherwise discovered by <a href="/search/docs/crawling-indexing/sitemaps/image-sitemaps">submitting an image sitemap</a>. </p> <p> Unlike regular sitemaps, you can include URLs from other domains in the <code translate="no" dir="ltr"><image:loc></code> elements of the image sitemaps. This allows you to use CDNs (content delivery networks) to host images. If you're using a CDN, we encourage you to <a href="https://support.google.com/webmasters/answer/9008080" class="external-link">verify ownership</a> of the CDN's domain name in Search Console so that we can inform you of any crawl errors that we may find. </p> <h3 id="responsive-images" data-text="Responsive images" tabindex="-1">Responsive images</h3> <p> Designing responsive web pages leads to better user experience, since people can access them across a plethora of device types. Refer to our <a href="https://web.dev/articles/responsive-images" class="external-link">guide to responsive images</a> to learn about the best practices for handling images on your website. </p> <p> Web pages use the <code translate="no" dir="ltr"><picture></code> element or the <code translate="no" dir="ltr">srcset</code> attribute of an <code translate="no" dir="ltr">img</code> element to specify responsive images. However, some browsers and crawlers do not understand these attributes. We recommend that you always specify a fallback URL via the <code translate="no" dir="ltr">src</code> attribute. </p> <p> The <code translate="no" dir="ltr">srcset</code> attribute allows specifying different versions of the same image, specifically for different screen sizes. For example: </p> <div></div><devsite-code><pre class="devsite-click-to-copy wrap-code" translate="no" dir="ltr" is-upgraded syntax="Text only"><img srcset="maine-coon-nap-320w.jpg 320w, maine-coon-nap-480w.jpg 480w, maine-coon-nap-800w.jpg 800w" sizes="(max-width: 320px) 280px, (max-width: 480px) 440px, 800px" src="maine-coon-nap-800w.jpg" alt="A watercolor illustration of a maine coon napping leisurely in front of a fireplace"></pre></devsite-code> <p> The <code translate="no" dir="ltr"><picture></code> element is a container that is used to group different <code translate="no" dir="ltr"><source></code> versions of the same image. It offers a fallback approach so the browser can choose the right image depending on device capabilities, like pixel density and screen size. The <code translate="no" dir="ltr">picture</code> element also comes in handy for using new image formats with built-in graceful degradation for clients that may not yet support the new formats. </p> <p> Per <a href="https://html.spec.whatwg.org/multipage/embedded-content.html#the-picture-element" class="external-link">section 4.8.1 of the HTML Standard</a>, make sure that you provide an <code translate="no" dir="ltr">img</code> element as a fallback with a <code translate="no" dir="ltr">src</code> attribute when using the <code translate="no" dir="ltr">picture</code> element using the following format: </p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="img src within a picture element" translate="no" dir="ltr" is-upgraded syntax="Carbon"><<span class="devsite-syntax-nx">picture</span>> <span class="devsite-syntax-w"> </span><<span class="devsite-syntax-nx">source</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-k">type</span><span class="devsite-syntax-p">=</span><span class="devsite-syntax-s">"image/svg+xml"</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-nx">srcset</span><span class="devsite-syntax-p">=</span><span class="devsite-syntax-s">"pyramid.svg"</span>> <span class="devsite-syntax-w"> </span><<span class="devsite-syntax-nx">source</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-k">type</span><span class="devsite-syntax-p">=</span><span class="devsite-syntax-s">"image/webp"</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-nx">srcset</span><span class="devsite-syntax-p">=</span><span class="devsite-syntax-s">"pyramid.webp"</span>> <span class="devsite-syntax-w"> </span><<span class="devsite-syntax-nx">img</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-nx">src</span><span class="devsite-syntax-p">=</span><span class="devsite-syntax-s">"pyramid.png"</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-nx">alt</span><span class="devsite-syntax-p">=</span><span class="devsite-syntax-s">"An 1800s oil painting of The Great Pyramid"</span>> <<span class="devsite-syntax-o">/</span><span class="devsite-syntax-nx">picture</span>></pre></devsite-code> <h3 id="supported-image-formats" data-text="Use supported image formats" tabindex="-1">Use supported image formats</h3> <p> Google Search supports images referenced in the <code translate="no" dir="ltr">src</code> attribute of <code translate="no" dir="ltr">img</code> in the following file formats: BMP, GIF, JPEG, PNG, WebP, SVG, and AVIF. It's also a good idea to have the extension of your filename match with the file type. </p> <p> You can also inline images as Data URIs. Data URIs provide a way to include a file, such as an image, inline by setting the <code translate="no" dir="ltr">src</code> attribute of an <code translate="no" dir="ltr">img</code> element as a Base64-encoded string using the following format: </p> <div></div><devsite-code><pre class="devsite-click-to-copy" data-label="Image as a Data URI" translate="no" dir="ltr" is-upgraded syntax="Transact-SQL"><<span class="devsite-syntax-n">img</span><span class="devsite-syntax-w"> </span><span class="devsite-syntax-n">src</span><span class="devsite-syntax-o">=</span><span class="devsite-syntax-ss">"data:image/svg+xml;base64,[<i>data</i>]"</span>></pre></devsite-code> <p> While inlining images can reduce HTTP requests, carefully judge when to use them since it can considerably increase the size of the page. For more on this, refer to the <a href="https://web.dev/articles/responsive-images#inlining_pros_cons" class="external-link">section on pros and cons of inlining images on our web.dev page</a>. </p> <h3 id="good-quality-photos optimize-for-speed" data-text="Optimize for speed and quality" tabindex="-1">Optimize for speed and quality</h3> <div class="video-wrapper"> <devsite-video video-id="_6Tz_-3_4ok"> </devsite-video> </div> <p> High-quality photos appeal to users more than blurry, unclear images. Also, sharp images are more appealing to users in the result thumbnail and can increase the likelihood of getting traffic from users. That said, images are often the largest contributor to overall page size, which can make pages slow and expensive to load. Make sure to apply the <a href="https://web.dev/fast#optimize-your-images" class="external-link">latest image optimization</a> and <a href="https://web.dev/learn/design" class="external-link">responsive image techniques</a> to provide a high quality and fast user experience. </p> <p> Analyze your site speed with <a href="https://pagespeed.web.dev/" class="external-link">PageSpeed Insights</a> and visit our <a href="https://web.dev/learn/performance/why-speed-matters" class="external-link">Why does speed matter?</a> to learn about best practices and techniques to improve website performance. </p> <h2 id="optimize-landing-page" data-text="Optimize the image landing pages" tabindex="-1">Optimize the image landing pages</h2> <p> While not immediately obvious, the content and metadata of the pages where an image is embedded can have a great influence on how and where the image may appear in Google's search results. </p> <h3 id="check-your-page-title-and-description" data-text="Check your page title and description" tabindex="-1">Check your page title and description</h3> <p> Google Search automatically generates a title link and snippet to best explain each result and how it relates to the user query. This helps users decide whether or not to click on a result. Here are two examples how the title links and snippet might look like on a Google search results page: </p> <img src="/static/search/docs/images/titles-descriptions-in-image-results.png" alt="An illustration that shows titles and descriptions in image search results"> <p> We use a number of different sources for this information, including information in the <code translate="no" dir="ltr">title</code> and <code translate="no" dir="ltr">meta</code> tags for each page. </p> <p> You can help us improve the quality of the title link and snippet displayed for your pages by following Google's <a href="/search/docs/appearance/title-link">title</a> and <a href="/search/docs/appearance/snippet">snippet</a> guidelines. </p> <h3 id="structured_data" data-text="Add structured data" tabindex="-1">Add structured data</h3> <p> If you include structured data, Google can display your images in certain <a href="/search/docs/appearance/structured-data/search-gallery">rich results</a>, including a <a href="/search/blog/2017/08/badges-on-image-search-help-users-find">prominent badge</a> in Google Images, which give users relevant information about your page and can drive better targeted traffic to your site. </p> <p> Follow the <a href="/search/docs/appearance/structured-data/sd-policies">general structured data guidelines</a> as well as any guidelines specific to your structured data type; otherwise your structured data might be ineligible for rich result display in Google Images. In each of these structured data types, the image attribute is a required field to be eligible for a badge and rich result in Google Images. Here are two examples how rich results might look like on Google Images: </p> <img src="/static/search/docs/images/structured-data-in-image-results.png" alt="An illustration that shows how rich results can appear in Google Images"> <h3 id="descriptive-alt-text descriptive-titles-captions-filenames" data-text="Use descriptive filenames, titles, and alt text" tabindex="-1">Use descriptive filenames, titles, and alt text</h3> <p> Google extracts information about the subject matter of the image from the content of the page, including captions and image titles. Wherever possible, make sure images are placed near relevant text and on pages that are relevant to the image subject matter. </p> <p> Likewise, the filename can give Google very light clues about the subject matter of the image. When possible, use filenames that are short, but descriptive. For example, <code translate="no" dir="ltr">my-new-black-kitten.jpg</code> is better than <code translate="no" dir="ltr">IMG00023.JPG</code>. Avoid using generic filenames like <code translate="no" dir="ltr">image1.jpg</code>, <code translate="no" dir="ltr">pic.gif</code>, <code translate="no" dir="ltr">1.jpg</code> when possible. If your site has thousands of images, you might want to consider automating the naming of the images. If you localize your images, remember to also translate the filenames, keeping in mind the <a href="/search/docs/crawling-indexing/url-structure">URL encoding guidelines</a> if you're using non-latin or special characters. </p> <div class="video-wrapper"> <devsite-video video-id="3NbuDpB_BTc"></devsite-video> </div> <p> The most important attribute when it comes to providing more metadata for an image is the alt text (text that describes an image), which also improves accessibility for people who can't see images on web pages, including users who use screen readers or have low-bandwidth connections. </p> <p> Google uses alt text along with computer vision algorithms and the contents of the page to understand the subject matter of the image. Also, alt text in images is useful as anchor text if you decide to use an image as a link. </p> <p> When writing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in context of the content of the page. Avoid filling <code translate="no" dir="ltr">alt</code> attributes with keywords (also known as <a href="/search/docs/essentials/spam-policies#keyword-stuffing">keyword stuffing</a>) as it results in a negative user experience and may cause your site to be seen as spam. <p> <span class="compare-no" aria-hidden="true"></span><b>Bad (missing alt text)</b>: </p> <blockquote> <span translate="no"><img src="puppy.jpg"/></span> </blockquote> <p> <span class="compare-no" aria-hidden="true"></span><b>Bad (keyword stuffing)</b>: </p> <blockquote> <span translate="no"><img src="puppy.jpg" alt="</span>puppy dog baby dog pup pups puppies doggies pups litter puppies dog retriever labrador wolfhound setter pointer puppy jack russell terrier puppies dog food cheap dogfood puppy food<span translate="no">"/></span> </blockquote> <p> <span class="compare-yes" aria-hidden="true"></span><b>Better</b>: </p> <blockquote> <span translate="no"><img src="puppy.jpg" alt="</span>puppy<span translate="no">"/></span> </blockquote> <p> <span class="compare-yes" aria-hidden="true"></span><b>Best</b>: </p> <blockquote> <span translate="no"><img src="puppy.jpg" alt="</span>Dalmatian puppy playing fetch<span translate="no">"/></span> </blockquote> <p> Also consider the accessibility of your alt text, per <a href="https://www.w3.org/WAI/tutorials/images/" class="external-link">W3 guidelines</a>. For the <code translate="no" dir="ltr"><img></code> element, you can add the <code translate="no" dir="ltr">alt</code> attribute of the element, while for inline <code translate="no" dir="ltr"><svg></code> elements, you can use the <code translate="no" dir="ltr"><title></code> element. For example: </p> <div></div><devsite-code><pre class="devsite-click-to-copy wrap-code" translate="no" dir="ltr" is-upgraded syntax="Text only"><svg aria-labelledby="svgtitle1"> <title id="svgtitle1">Googlebot wearing an apron and chef hat, struggling to make pancakes on the stovetop</title> </svg></pre></devsite-code> <p> We recommend testing your content by <a href="https://developer.chrome.com/docs/devtools/accessibility/reference" class="external-link">auditing for accessibility</a> and <a href="https://developer.chrome.com/docs/devtools/network/reference#throttling" class="external-link">using a slow network connection emulator</a>. </p> <h2 id="opt-out" data-text="Opt out of Google Images inline linking" tabindex="-1">Opt out of Google Images inline linking</h2> <p> If you choose, you can prevent the full-sized image from appearing in the Google Images search results page by opting out of inline linking in Google Images search results. <b>To opt out of inline linking:</b> </p> <ol> <li> When your image is requested, examine the <a href="https://en.wikipedia.org/wiki/HTTP_referer" class="external-link">HTTP referrer header</a> in the request. </li> <li> If the request is coming from a Google domain, reply with a <code translate="no" dir="ltr">200</code> HTTP status code, or a <code translate="no" dir="ltr">204</code> HTTP status code and no content. </li> </ol> <p> Google will still crawl your page and see the image, but will display a thumbnail image generated at crawl time in search results. This opt-out is possible at any time, and doesn't require re-processing of a website's images. This behavior isn't considered image <a href="/search/docs/essentials/spam-policies#cloaking">cloaking</a> and won't result in manual actions. </p> <p> Alternatively, you can <a href="/search/docs/crawling-indexing/prevent-images-on-your-page">prevent the image from appearing in search results entirely.</a> </p> <h2 id="safe_search" data-text="Optimize for SafeSearch" tabindex="-1">Optimize for SafeSearch</h2> <p> SafeSearch is a setting in Google user accounts that specifies whether to show, blur, or block explicit images, videos, and websites in Google Search results. Make sure Google understands the nature of your site so that Google can apply SafeSearch filters to your site if appropriate. <a href="/search/docs/crawling-indexing/safesearch">Learn more about labeling pages for SafeSearch</a>. </p> <devsite-hats-survey class="nocontent" hats-id="egUfosvgZ0gb2CML1jd0VMoBx2ec" listnr-id="103417"></devsite-hats-survey> </div> <devsite-thumb-rating position="footer"> </devsite-thumb-rating> <devsite-feedback position="footer" project-name="Documentation" product-id="103417" bucket="Search Docs" context="DevSite feedback link" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="footer" class="nocontent" disable-product-feedback project-icon="https://developers.google.com/static/search/images/google-search-central-logo.svg" project-support-url="https://developers.google.com/search/help" > <button> Send feedback </button> </devsite-feedback> <div class="devsite-floating-action-buttons"> </div> </article> <devsite-content-footer class="nocontent"> <p>Except as otherwise noted, the content of this page is licensed under the <a href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 License</a>, and code samples are licensed under the <a href="https://www.apache.org/licenses/LICENSE-2.0">Apache 2.0 License</a>. 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