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class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><a class="inspire-popup-button" href="#inspire-popup-search" style="cursor: pointer;"><img decoding="async" class="alignright size-full wp-image-721" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2024%2024'%3E%3C/svg%3E" alt="icon-search" width="24" height="24" data-lazy-src="https://edcom.eu/wp-content/uploads/2016/04/icon-search.png"><noscript><img decoding="async" class="alignright size-full wp-image-721" src="https://edcom.eu/wp-content/uploads/2016/04/icon-search.png" alt="icon-search" width="24" height="24"></noscript></a></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </header> <div data-rocket-location-hash="9aeef69b3a30307314ed240f74205056" id="content" class="site-content"> <div data-rocket-location-hash="e80343eeae638b45e11eebf76f81be0a" id="primary" class="content-area"> <main id="main" class="site-main" role="main"> <header class="page-header"> <h1 class="page-title">Tag: <span>EACA</span></h1> </header> <article id="post-7633" class="post-7633 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-award tag-eaca tag-summer-school"> <header class="entry-header"> <img width="4032" height="3024" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%204032%203024'%3E%3C/svg%3E" class="attachment- size- wp-post-image" alt="" decoding="async" fetchpriority="high" data-lazy-srcset="https://edcom.eu/wp-content/uploads/2018/02/winner.jpg 4032w, https://edcom.eu/wp-content/uploads/2018/02/winner-267x200.jpg 267w, https://edcom.eu/wp-content/uploads/2018/02/winner-1024x768.jpg 1024w, https://edcom.eu/wp-content/uploads/2018/02/winner-768x576.jpg 768w, https://edcom.eu/wp-content/uploads/2018/02/winner-1536x1152.jpg 1536w, https://edcom.eu/wp-content/uploads/2018/02/winner-2048x1536.jpg 2048w, https://edcom.eu/wp-content/uploads/2018/02/winner-152x114.jpg 152w, https://edcom.eu/wp-content/uploads/2018/02/winner-150x113.jpg 150w, https://edcom.eu/wp-content/uploads/2018/02/winner-300x225.jpg 300w" data-lazy-sizes="(max-width: 4032px) 100vw, 4032px" data-lazy-src="https://edcom.eu/wp-content/uploads/2018/02/winner.jpg" /><noscript><img width="4032" height="3024" src="https://edcom.eu/wp-content/uploads/2018/02/winner.jpg" class="attachment- size- wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://edcom.eu/wp-content/uploads/2018/02/winner.jpg 4032w, https://edcom.eu/wp-content/uploads/2018/02/winner-267x200.jpg 267w, https://edcom.eu/wp-content/uploads/2018/02/winner-1024x768.jpg 1024w, https://edcom.eu/wp-content/uploads/2018/02/winner-768x576.jpg 768w, https://edcom.eu/wp-content/uploads/2018/02/winner-1536x1152.jpg 1536w, https://edcom.eu/wp-content/uploads/2018/02/winner-2048x1536.jpg 2048w, https://edcom.eu/wp-content/uploads/2018/02/winner-152x114.jpg 152w, https://edcom.eu/wp-content/uploads/2018/02/winner-150x113.jpg 150w, https://edcom.eu/wp-content/uploads/2018/02/winner-300x225.jpg 300w" sizes="(max-width: 4032px) 100vw, 4032px" /></noscript> <h2 class="entry-title"><a href="https://edcom.eu/eaca-summer-school-wins-gold/" rel="bookmark">EACA Summer School wins GOLD for Best Association Training Initiative</a></h2> <div class="entry-meta"> <span class="posted-on">Posted on <a href="https://edcom.eu/eaca-summer-school-wins-gold/" rel="bookmark"><time class="entry-date published" datetime="2018-02-27T11:22:08+01:00">February 27, 2018</time><time class="updated" datetime="2018-05-14T12:42:08+01:00">May 14, 2018</time></a></span><span class="byline"> by <span class="author vcard"><a class="url fn n" href="https://edcom.eu/author/inspire-by-eaca/">edcom Team</a></span></span> </div> </header> <div class="entry-content"> <p style="text-align: justify;"><strong>We are delighted to announce that the EACA International Advertising Summer School has won Gold at the European Association Awards for Best Association Training Initiative during the annual award show in Brussels.</strong></p> <p><img decoding="async" class="size-medium wp-image-7636 alignleft" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20200'%3E%3C/svg%3E" alt="" width="300" height="200" data-lazy-srcset="https://edcom.eu/wp-content/uploads/2018/02/winner3-300x200.jpg 300w, https://edcom.eu/wp-content/uploads/2018/02/winner3-768x512.jpg 768w, https://edcom.eu/wp-content/uploads/2018/02/winner3-1024x683.jpg 1024w, https://edcom.eu/wp-content/uploads/2018/02/winner3-171x114.jpg 171w, https://edcom.eu/wp-content/uploads/2018/02/winner3-150x100.jpg 150w, https://edcom.eu/wp-content/uploads/2018/02/winner3.jpg 1200w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" data-lazy-src="https://www.edcom.eu/wp-content/uploads/2018/02/winner3-300x200.jpg" /><noscript><img decoding="async" class="size-medium wp-image-7636 alignleft" src="https://www.edcom.eu/wp-content/uploads/2018/02/winner3-300x200.jpg" alt="" width="300" height="200" srcset="https://edcom.eu/wp-content/uploads/2018/02/winner3-300x200.jpg 300w, https://edcom.eu/wp-content/uploads/2018/02/winner3-768x512.jpg 768w, https://edcom.eu/wp-content/uploads/2018/02/winner3-1024x683.jpg 1024w, https://edcom.eu/wp-content/uploads/2018/02/winner3-171x114.jpg 171w, https://edcom.eu/wp-content/uploads/2018/02/winner3-150x100.jpg 150w, https://edcom.eu/wp-content/uploads/2018/02/winner3.jpg 1200w" sizes="(max-width: 300px) 100vw, 300px" /></noscript></p> <p style="text-align: justify;">The <strong>European Association Awards</strong> recognises excellence and exceptional quality delivered by associations across Europe. The prestigious awards<strong> </strong>celebrate the work of individuals, teams and initiatives and highlight excellence in how associations operate and serve their members.</p> <p style="text-align: justify;">Originally designed to inspire Bachelor and Master students to make a significant step forward in their understanding of the commercial communications sector, the <strong>EACA International Advertising Summer School </strong>has grown to be a ‘must-go-to event’<em> </em>for students and young professionals with a keen interest in the advertising industry.</p> <p style="text-align: justify;">During one week, participants are <strong>guided through the world of advertising and commercial </strong>communications by industry professionals <strong>whilst developing a campaign</strong> for a real client in international and multidisciplinary teams. At the end of the week, students pitch their campaign to an external jury who also provides them with valuable feedback and a certificate to recognise their participation.</p> <p><img decoding="async" class="size-medium wp-image-7635 alignleft" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20200'%3E%3C/svg%3E" alt="" width="300" height="200" data-lazy-srcset="https://edcom.eu/wp-content/uploads/2018/02/winner2-300x200.jpg 300w, https://edcom.eu/wp-content/uploads/2018/02/winner2-768x512.jpg 768w, https://edcom.eu/wp-content/uploads/2018/02/winner2-1024x683.jpg 1024w, https://edcom.eu/wp-content/uploads/2018/02/winner2-171x114.jpg 171w, https://edcom.eu/wp-content/uploads/2018/02/winner2-150x100.jpg 150w, https://edcom.eu/wp-content/uploads/2018/02/winner2.jpg 1200w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" data-lazy-src="https://www.edcom.eu/wp-content/uploads/2018/02/winner2-300x200.jpg" /><noscript><img decoding="async" class="size-medium wp-image-7635 alignleft" src="https://www.edcom.eu/wp-content/uploads/2018/02/winner2-300x200.jpg" alt="" width="300" height="200" srcset="https://edcom.eu/wp-content/uploads/2018/02/winner2-300x200.jpg 300w, https://edcom.eu/wp-content/uploads/2018/02/winner2-768x512.jpg 768w, https://edcom.eu/wp-content/uploads/2018/02/winner2-1024x683.jpg 1024w, https://edcom.eu/wp-content/uploads/2018/02/winner2-171x114.jpg 171w, https://edcom.eu/wp-content/uploads/2018/02/winner2-150x100.jpg 150w, https://edcom.eu/wp-content/uploads/2018/02/winner2.jpg 1200w" sizes="(max-width: 300px) 100vw, 300px" /></noscript></p> <p style="text-align: justify;">The summer school was founded in 2010 and has hosted over 500 participants from across 20 European countries and beyond. As the demand grew for young professionals to receive training on the principles of advertising and commercial communications, the school started to focus on offering courses on <strong>topics of interest to agency professionals</strong>, ranging from how to pitch to a client, to trying out different brainstorming techniques and building a real Paid Social Media campaign. Students benefit greatly from the opportunity to experience what it is like to work with agency professionals.</p> <p style="text-align: justify;"><strong>Applications for the 2018 edition</strong> of the summer school are now open and will close on 15 May 2018. Please note, however, that registrations for the ‘Specialisation Day Workshops’ will be accepted on a ‘first come, first serve’ basis, so don’t wait too long to book your seat!</p> <p style="text-align: justify;">More information about this year’s <strong>programme and trainers</strong> can be found <a href="https://www.edcom.eu/summer-school/trainerssummerschool/" target="_blank" rel="noopener">here</a>.<br /> More information about the<strong> fees and deadlines</strong> can be found <a href="https://www.edcom.eu/summer-school/application/" target="_blank" rel="noopener">here</a>.<br /> More information about the <strong>European Association Awards</strong> can be found <a href="http://europeanassociationawards.com/2018/02/training/" target="_blank" rel="noopener">here</a>.</p> </div> <footer class="entry-footer"> <span class="cat-links">Posted in <a href="https://edcom.eu/category/news/" rel="category tag">News</a></span><span class="tags-links">Tagged <a href="https://edcom.eu/tag/award/" rel="tag">Award</a>, <a href="https://edcom.eu/tag/eaca/" rel="tag">EACA</a>, <a href="https://edcom.eu/tag/summer-school/" rel="tag">summer school</a></span> </footer> </article> <article id="post-7261" class="post-7261 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-commercial tag-communication tag-eaca tag-edcom tag-summer-school tag-vienna"> <header class="entry-header"> <img width="500" height="375" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20500%20375'%3E%3C/svg%3E" class="attachment- size- wp-post-image" alt="" decoding="async" data-lazy-srcset="https://edcom.eu/wp-content/uploads/2018/01/IMG_0203-e1515500609518.jpg 500w, https://edcom.eu/wp-content/uploads/2018/01/IMG_0203-e1515500609518-267x200.jpg 267w, https://edcom.eu/wp-content/uploads/2018/01/IMG_0203-e1515500609518-152x114.jpg 152w, https://edcom.eu/wp-content/uploads/2018/01/IMG_0203-e1515500609518-150x113.jpg 150w" data-lazy-sizes="(max-width: 500px) 100vw, 500px" data-lazy-src="https://edcom.eu/wp-content/uploads/2018/01/IMG_0203-e1515500609518.jpg" /><noscript><img width="500" height="375" src="https://edcom.eu/wp-content/uploads/2018/01/IMG_0203-e1515500609518.jpg" class="attachment- size- wp-post-image" alt="" decoding="async" srcset="https://edcom.eu/wp-content/uploads/2018/01/IMG_0203-e1515500609518.jpg 500w, https://edcom.eu/wp-content/uploads/2018/01/IMG_0203-e1515500609518-267x200.jpg 267w, https://edcom.eu/wp-content/uploads/2018/01/IMG_0203-e1515500609518-152x114.jpg 152w, https://edcom.eu/wp-content/uploads/2018/01/IMG_0203-e1515500609518-150x113.jpg 150w" sizes="(max-width: 500px) 100vw, 500px" /></noscript> <h2 class="entry-title"><a href="https://edcom.eu/registrations-summer-school/" rel="bookmark">Registrations open: 9th edition of the successful EACA International Advertising Summer School</a></h2> <div class="entry-meta"> <span class="posted-on">Posted on <a href="https://edcom.eu/registrations-summer-school/" rel="bookmark"><time class="entry-date published" datetime="2018-01-08T11:58:56+01:00">January 8, 2018</time><time class="updated" datetime="2018-02-28T17:32:12+01:00">February 28, 2018</time></a></span><span class="byline"> by <span class="author vcard"><a class="url fn n" href="https://edcom.eu/author/inspire-by-eaca/">edcom Team</a></span></span> </div> </header> <div class="entry-content"> <p style="text-align: justify"><span style="font-size: 12.0pt;color: black">During the week of 2nd July 2017, EACA and edcom will welcome 70 advertising & commercial communications students and young professionals from across Europe to the EACA International Advertising Summer School in Vienna (Austria).</span></p> <p style="text-align: justify"><span style="font-size: 12.0pt;color: black">Participants will be following daily workshops by leading advertising professionals while working in international multidisciplinary teams. At the end of the week, they will present their campaigns to an external jury composed of client representatives and industry professionals.</span></p> <p style="text-align: justify"><span style="font-size: 12.0pt;color: black">New this year is a brand new programme with new topics, such as learning how to build the perfect Paid Social Media campaign (Dominika Dworak), discovering how to motivate yourself and be productive at work by mastering different brainstorming techniques and communications skills (Dalia Lourenço), and understanding different personality profiles to ensure a perfect cooperation and communications amongst different agency departments and clients (Elissa Telfer). </span></p> <p style="text-align: justify"><span style="font-size: 12.0pt;color: black">We will also be introducing a Specialisation Day: participants will be able to choose between two topics and follow an intensive and highly interactive workshop during one day with an expert in this area. A workshop on ‘Creative Storytelling’ will be given by San Francisco Miami Ad School lecturer John Delacruz, while the other workshop will be on ‘How to make content compelling for video in advertising’ by London based specialist Peter Rudge from Duckrabbit.</span></p> <p style="text-align: justify"><span style="font-size: 12.0pt;color: black">In addition to these new courses, participants will also be able to gain an understanding of client-agency relationships (Richard Robinson), discover the future of brands (Dietmar Dahmen), deliver the perfect pitch (Micky Denehy) and master their presentation skills (Siobhan Stanley).</span></p> <p style="text-align: justify"><span style="font-size: 12.0pt;color: black">Please visit our <a href="https://www.edcom.eu/summer-school/">webpage </a>to learn more about the programme, application and deadlines fees or contact us at <a href="mailto:inspire@eaca.eu">inspire@eaca.eu</a> for more information. Hope to see you in Vienna!</span></p> </div> <footer class="entry-footer"> <span class="cat-links">Posted in <a href="https://edcom.eu/category/news/" rel="category tag">News</a></span><span class="tags-links">Tagged <a href="https://edcom.eu/tag/commercial/" rel="tag">Commercial</a>, <a href="https://edcom.eu/tag/communication/" rel="tag">Communication</a>, <a href="https://edcom.eu/tag/eaca/" rel="tag">EACA</a>, <a href="https://edcom.eu/tag/edcom/" rel="tag">edcom</a>, <a href="https://edcom.eu/tag/summer-school/" rel="tag">summer school</a>, <a href="https://edcom.eu/tag/vienna/" rel="tag">Vienna</a></span> </footer> </article> <article id="post-7932" class="post-7932 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-accreditation tag-eaca tag-edcom tag-iscom"> <header class="entry-header"> <img width="220" height="160" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20220%20160'%3E%3C/svg%3E" class="attachment- size- wp-post-image" alt="" decoding="async" data-lazy-srcset="https://edcom.eu/wp-content/uploads/2016/06/member-ISCOM.jpg 220w, https://edcom.eu/wp-content/uploads/2016/06/member-ISCOM-157x114.jpg 157w, https://edcom.eu/wp-content/uploads/2016/06/member-ISCOM-150x109.jpg 150w" data-lazy-sizes="(max-width: 220px) 100vw, 220px" data-lazy-src="https://edcom.eu/wp-content/uploads/2016/06/member-ISCOM.jpg" /><noscript><img width="220" height="160" src="https://edcom.eu/wp-content/uploads/2016/06/member-ISCOM.jpg" class="attachment- size- wp-post-image" alt="" decoding="async" srcset="https://edcom.eu/wp-content/uploads/2016/06/member-ISCOM.jpg 220w, https://edcom.eu/wp-content/uploads/2016/06/member-ISCOM-157x114.jpg 157w, https://edcom.eu/wp-content/uploads/2016/06/member-ISCOM-150x109.jpg 150w" sizes="(max-width: 220px) 100vw, 220px" /></noscript> <h2 class="entry-title"><a href="https://edcom.eu/iscom-eaca-accreditation/" rel="bookmark">ISCOM receives EACA Accreditation in Commercial Communications Education</a></h2> <div class="entry-meta"> <span class="posted-on">Posted on <a href="https://edcom.eu/iscom-eaca-accreditation/" rel="bookmark"><time class="entry-date published" datetime="2017-12-15T10:23:12+01:00">December 15, 2017</time><time class="updated" datetime="2018-04-05T10:28:57+01:00">April 5, 2018</time></a></span><span class="byline"> by <span class="author vcard"><a class="url fn n" href="https://edcom.eu/author/inspire-by-eaca/">edcom Team</a></span></span> </div> </header> <div class="entry-content"> <p style="text-align: justify;">Institut Supérieur de Communication et Publicité (ISCOM) in Paris, France, has successfully received the EACA Accreditation in Commercial Communications Education by the European Association of Communications Agencies (EACA). The Accreditation for the International Commercial Communications course (ICC course) will be valid for 3 years from December 2017.</p> <p style="text-align: justify;">The EACA Accreditation in Commercial Communications Education endorses specialist Bachelor and Master programmes that prepare students for a career in commercial communications. The accreditation is restricted to members of the European Institute for Commercial Communications Education (edcom) and is endorsed by EACA, which brings together the advertising, media and sales promotion agencies across Europe, promoting responsible advertising and high professional standards.</p> <p style="text-align: justify;">Depending on the scope of their curriculum, applicants can be accredited either for the complete framework curriculum in Commercial Communications or for a specific sub-course or discipline. Applicants are assessed by a Board comprising leading international professionals and educators and through a personal inspection visit.</p> <p style="text-align: justify;">The EACA Accreditation process is based on the fundamental principle that courses should offer students a balanced mix of theoretical and practical subjects in commercial communications. After a rigorous process of self-assessment, a school visit and a review by the Board, the <em>Creative Design Branding</em> course at ISCOM was given a positive report and received the EACA Accreditation as a result. According to Anne Castermans, Board representative and school inspector, “the course offers the perfect balance between theory and hands-on experience as internships and work experience in agencies play a big role. What’s more, ISCOM proves to have a wide network of industry contacts and partnerships which brings tremendous value to the students”.</p> <p style="text-align: justify;">ISCOM’s course <em>Creative Design Branding</em> is « an unprecedented branding program that integrates the values and methodology of Design Thinking, with the aim to create or strengthen brands. The creativity of Design Thinking empathises brands, respect for the individual and the environment and allows a new agility in line with current marketing issues. The course offers a pragmatic approach (from field observation to prototyping) and a cross-functional approach to communications (from creative strategic planning to agile and innovative brand management) with the aim to train communicators capable of working in multi-disciplinary teams. » says Sylvie Gillibert, Programme Director at ISCOM.</p> <p style="text-align: justify;">The EACA Accreditation will also be awarded to students who have passed their final examinations and have earned a diploma or certificate from a nationally accredited <a href="https://www.edcom.eu/academics/edcom-institute/members/">edcom</a> member school. The accreditation will thus complement, not replace, their school qualification. The EACA Accreditation in Commercial Communications Education therefore offers benefits for edcom students, academics and schools, who will jointly form the nucleus of experienced forward-looking specialists, helping to advance the standards of commercial communications and marketing proficiency for the ultimate benefit of consumers.</p> <p style="text-align: justify;"><em>ABOUT EACA</em></p> <p style="text-align: justify;"><em>The European Association of Communications Agencies (EACA) represents more than 2,500 communications agencies and agency associations from 30 European countries that employ more than 120,000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy. We encourage close co-operation between agencies, advertisers and media in European advertising bodies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. We are here to share and address international experience and issues on a pan- European basis and provide an important link between agencies, advertisers and the advertising media in Europe and around the world.</em></p> <p style="text-align: justify;"><em>ABOUT EDCOM</em></p> <p style="text-align: justify;"><em>edcom – the European Institute for Commercial Communications Education – was launched by EACA to promote excellence in commercial communications education and research and to encourage exchanges between the European commercial communications sector and academic partners. Click here for more information.</em></p> <p style="text-align: justify;"><u>For more information, please contact:</u></p> <p style="text-align: justify;"><strong>Pauline De Pelsmacker</strong></p> <p style="text-align: justify;">Training & Education Manager</p> <p style="text-align: justify;"><a href="mailto:Pauline.depelsmacker@eaca.eu">Pauline.depelsmacker@eaca.eu</a></p> <p style="text-align: justify;">+32 (0) 2 740 07 18</p> <p style="text-align: justify;"><strong>Tamara Daltroff</strong></p> <p style="text-align: justify;">Director of European Affairs</p> <p style="text-align: justify;"><a href="mailto:Tamara.daltroff@eaca.eu">Tamara.daltroff@eaca.eu</a></p> <p style="text-align: justify;">+32 (0) 2 740 07 15</p> </div> <footer class="entry-footer"> <span class="cat-links">Posted in <a href="https://edcom.eu/category/news/" rel="category tag">News</a></span><span class="tags-links">Tagged <a href="https://edcom.eu/tag/accreditation/" rel="tag">Accreditation</a>, <a 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