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id="post-126" class="post-126 page type-page status-publish hentry"> <div class="entry-content"> <div class="fl-builder-content fl-builder-content-126 fl-builder-content-primary fl-builder-global-templates-locked" data-post-id="126"><div class="fl-row fl-row-full-width fl-row-bg-color fl-node-62189ec2341be fl-row-default-height fl-row-align-center" data-node="62189ec2341be"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-full-width fl-node-content"> <div class="fl-col-group fl-node-62189ec2341b8" data-node="62189ec2341b8"> <div class="fl-col fl-node-62189ec2341bb fl-col-bg-color" data-node="62189ec2341bb"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-62189ec2341bd" data-node="62189ec2341bd"> <div class="fl-module-content fl-node-content"> <h1 class="fl-heading"> <span class="fl-heading-text">Graduation Competition</span> </h1> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-photo fl-node-57027c34c847f fl-row-default-height fl-row-align-center fl-row-bg-overlay" data-node="57027c34c847f"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-57a084ffc1f97" data-node="57a084ffc1f97"> <div class="fl-col fl-node-57a084ffc22ac fl-col-bg-color fl-col-has-cols" data-node="57a084ffc22ac"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-621cda9aa175e" data-node="621cda9aa175e"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">About the Competition</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-5d074b1146941" data-node="5d074b1146941"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><span style="color: #000000; font-size: 20px;">The Graduation Competition rewards the best Bachelor and Master graduation work in advertising or commercial communications among students from <a style="color: #000000;" href="https://edcom.eu/members/">edcom member school. </a><br /> Each university can now submit up to two undergraduate and two postgraduate projects, giving more students a platform to present their innovative work.<br /> </span></p> <p>The call for entries opens on <strong>October 1, 2024</strong>, and will remain open until <strong>November 30, 2024</strong>. We can't wait to see the outstanding creativity and dedication from this year's graduates!</p> </div> </div> </div> <div class="fl-module fl-module-button fl-node-fsc270ue6tjr" data-node="fsc270ue6tjr"> <div class="fl-module-content fl-node-content"> <div class="fl-button-wrap fl-button-width-auto fl-button-center"> <a href="https://forms.gle/ZCC6rZuNr6e6248c7" target="_blank" class="fl-button" rel="noopener" > <span class="fl-button-text">Sign up Here</span> </a> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-64a28bf88f13a" data-node="64a28bf88f13a"> <div class="fl-module-content fl-node-content"> <h3 class="fl-heading"> <span class="fl-heading-text">3 REASONS WHY YOU SHOULD ENTER</span> </h3> </div> </div> <div class="fl-col-group fl-node-64a28a8542cb7 fl-col-group-nested" data-node="64a28a8542cb7"> <div class="fl-col fl-node-64a28a8542e66 fl-col-bg-color fl-col-small" data-node="64a28a8542e66"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-64a28ac6d8688" data-node="64a28ac6d8688"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><span style="color: #000000; font-size: 20px;"><strong>1. What do you have to lose?</strong></span></p> <p><span style="color: #000000; font-size: 18px;">Other than submitting an abstract and a poster in English, there is literally nothing left for you to do, so why not give it a shot? Meanwhile, we’ll work hard on promoting your work to our international network, sharing constructive feedback from the jury and making sure your name looks good on that certificate you will receive at the end.</p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-64a28a8542e6a fl-col-bg-color fl-col-small" data-node="64a28a8542e6a"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-64a28acc5d58a" data-node="64a28acc5d58a"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><span style="color: #000000; font-size: 20px;"><strong>2. Pimp that CV<br /> </strong></span><br /> <span style="color: #000000; font-size: 18px;">Here is the boring truth: your CV can always improve. Being a finalist of our competition means recognition on a European level, a step closer to the commercial communications working field and a chance to add value to your degree. </span></p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-64a28a8542e6d fl-col-bg-color fl-col-small" data-node="64a28a8542e6d"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-64a28a8c947ff" data-node="64a28a8c947ff"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><span style="color: #000000; font-size: 20px;"><strong>3. Amazing prize to win!<br /> </strong></span><br /> <span style="color: #000000; font-size: 18px;">You will be rewarded with a €400 euros cash prize, an edcom Certificate, publication of their entry summary on the edcom website and the possibility to be published in a European advertising journal or magazine. </span></p> </div> </div> </div> </div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-64a2895a6cb62" data-node="64a2895a6cb62"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><span style="color: #000000; font-size: 20px;"><strong>3 simple conditions to apply: </strong></span></p> <ul> <li><span style="color: #000000; font-size: 20px;">You have written a Bachelor or Master Graduation report, dissertation, thesis or essay</span></li> <li><span style="color: #000000; font-size: 20px;">You are a student from an <a style="color: #000000;" href="https://edcom.eu/members/">edcom member school</a></span></li> <li><span style="color: #000000; font-size: 20px;">You have been selected by your academic supervisor to represent your school and you have contacted your <a style="color: #000000;" href="https://edcom.eu/members/">edcom coordinator.</a></span></li> </ul> </div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-621cde1414606" data-node="621cde1414606"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><span style="color: #000000; font-size: 20px;"><strong>Jury:</strong> Papers are evaluated by edcom's <a style="color: #000000;" href="https://edcom.eu/about-edcom/edcom-institute/research-committee/">Research Committee.</span></p> </div> </div> </div> <div class="fl-col-group fl-node-621ce8707993a fl-col-group-nested" data-node="621ce8707993a"> <div class="fl-col fl-node-621ce87079a4c fl-col-bg-color" data-node="621ce87079a4c"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-button fl-node-5a9fe1514a2fe" data-node="5a9fe1514a2fe"> <div class="fl-module-content fl-node-content"> <div class="fl-button-wrap fl-button-width-auto fl-button-center"> <a href="https://www.edcom.eu/students/graduation-competition/previous-editions/" target="_blank" class="fl-button" rel="noopener" > <span class="fl-button-text">Previous Winners</span> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-color fl-node-621cd123f15c9 fl-row-default-height fl-row-align-center" data-node="621cd123f15c9"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-621cd14f1b4bc" data-node="621cd14f1b4bc"> <div class="fl-col fl-node-621cd14f1b5b6 fl-col-bg-color" data-node="621cd14f1b5b6"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-598c606a3935a" data-node="598c606a3935a"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">USEFUL INFORMATION</span> </h2> </div> </div> </div> </div> </div> <div class="fl-col-group fl-node-621cd124093ca" data-node="621cd124093ca"> <div class="fl-col fl-node-621cd12409489 fl-col-bg-color fl-col-small" data-node="621cd12409489"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-icon fl-node-598c624784705" data-node="598c624784705"> <div class="fl-module-content fl-node-content"> <div class="fl-icon-wrap"> <span class="fl-icon"> <a href="https://edcom.eu/wp-content/uploads/2024/09/Graduation-Competition-2024-2025-1.pdf" target="_blank" rel="noopener" > <i class="fi-megaphone" aria-hidden="true"></i> </a> </span> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-598c606a39431" data-node="598c606a39431"> <div class="fl-module-content fl-node-content"> <h3 class="fl-heading"> <a href="https://edcom.eu/wp-content/uploads/2023/07/Graduation-Competition-2023.pdf" title="Call for Entries" target="_blank" rel="noopener" > <span class="fl-heading-text">Call for Entries</span> </a> </h3> </div> </div> </div> </div> <div class="fl-col fl-node-621cd1240948e fl-col-bg-color fl-col-small" data-node="621cd1240948e"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-icon fl-node-598c62c9ceeb8" data-node="598c62c9ceeb8"> <div class="fl-module-content fl-node-content"> <div class="fl-icon-wrap"> <span class="fl-icon"> <a href="https://edcom.eu/wp-content/uploads/2024/09/Graduation-competition-2024-2025_judging-criteria.pdf" target="_blank" rel="noopener" > <i class="fas fa-balance-scale" aria-hidden="true"></i> </a> </span> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-598c606a3949d" data-node="598c606a3949d"> <div class="fl-module-content fl-node-content"> <h3 class="fl-heading"> <a href="https://edcom.eu/wp-content/uploads/2023/07/Graduation-competition_judging-criteria.pdf" title="Judging Criteria" target="_blank" rel="noopener" > <span class="fl-heading-text">Judging Criteria</span> </a> </h3> </div> </div> </div> </div> <div class="fl-col fl-node-621cd12409492 fl-col-bg-color fl-col-small" data-node="621cd12409492"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-icon fl-node-598c62e4aa07b" data-node="598c62e4aa07b"> <div class="fl-module-content fl-node-content"> <div class="fl-icon-wrap"> <span class="fl-icon"> <a href="https://edcom.eu/wp-content/uploads/2023/07/Grad-comp_dos-and-donts.pdf" target="_blank" rel="noopener" > <i class="fa fa-hand-paper-o" aria-hidden="true"></i> </a> </span> </div> </div> </div> <div class="fl-module fl-module-heading fl-node-598c606a39508" data-node="598c606a39508"> <div class="fl-module-content fl-node-content"> <h3 class="fl-heading"> <a href="https://edcom.eu/wp-content/uploads/2023/07/Grad-comp_dos-and-donts.pdf" title="Do's & Dont's" target="_blank" rel="noopener" > <span class="fl-heading-text">Do's & Dont's</span> </a> </h3> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-photo fl-node-6151862aad7af fl-row-default-height fl-row-align-center fl-row-bg-overlay" data-node="6151862aad7af"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-621ce598238e7" data-node="621ce598238e7"> <div class="fl-col fl-node-621ce598239fb fl-col-bg-color fl-col-has-cols" data-node="621ce598239fb"> <div class="fl-col-content fl-node-content"> <div class="fl-col-group fl-node-64a27f7b75c29 fl-col-group-nested" data-node="64a27f7b75c29"> <div class="fl-col fl-node-64a27f7b75d4d fl-col-bg-color" data-node="64a27f7b75d4d"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-heading fl-node-64a27f8d140bc" data-node="64a27f8d140bc"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">WINNERS' TESTIMONIALS:</span> </h2> </div> </div> </div> </div> </div> <div class="fl-module fl-module-testimonials fl-node-615187db58548" data-node="615187db58548"> <div class="fl-module-content fl-node-content"> <div class="fl-testimonials-wrap wide"> <div class="fl-testimonials"> <div class="fl-testimonial"> <p><img decoding="async" class="size-medium wp-image-11998 alignleft" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20228%20200'%3E%3C/svg%3E" alt="" width="228" height="200" data-lazy-src="https://edcom.eu/wp-content/uploads/2023/03/RebeccaDaul.jpeg" /><noscript><img decoding="async" class="size-medium wp-image-11998 alignleft" src="https://edcom.eu/wp-content/uploads/2023/03/RebeccaDaul.jpeg" alt="" width="228" height="200" /></noscript></p> <p><span style="color: #000000;"><em><br />"Everyone always told me that I should choose a Master thesis topic that interests me deeply, both professionally and personally, because I will spend a lot of time on it. With my master thesis about the influence of digital storytelling on the customer journey for vacation trips of the Austrian generation Y I found exactly that.<br />I look back at the time of writing my master thesis as a challenging but rewarding time. It was oddly satisfying to watch the raw pieces of information I gathered and the research I conducted fit together into one paper. I worked full-time while writing this paper and poured all my remaining time and energy into it, so being first rewarded by my university by nominating me and also on a European level by edcom Graduation Competition is a great honor and proves me that hard work always pays off.</em><em>”</em></span></p> <p><span style="color: #000000;"><strong>-Rebecca Daul, FH Wien, 2023 Winner</strong></span></p> </div> <div class="fl-testimonial"> <p><img decoding="async" class="size-medium wp-image-11998 alignleft" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20228%20200'%3E%3C/svg%3E" alt="" width="228" height="200" data-lazy-src="https://edcom.eu/wp-content/uploads/2023/03/Jessie_vanBalkom-_181397-1.png" /><noscript><img decoding="async" class="size-medium wp-image-11998 alignleft" src="https://edcom.eu/wp-content/uploads/2023/03/Jessie_vanBalkom-_181397-1.png" alt="" width="228" height="200" /></noscript></p> <p><span style="color: #000000;"><em><br />"When I wrote my bachelor’s I never thought about using it for a competition. My thesis was accompanied by an internship where I also produced 50 videos for their internal and external corporate communication channels. The research of my thesis was therefore immediately of value for my own work. But to have my work recognised and appreciated on an international level in the Edcom Graduation Competition is truly amazing. I am currently taking a master’s and this is a great boost of confidence. Thank you very much!</em><em>”</em></span></p> <p><span style="color: #000000;"><strong>-Jassie Van Balkom, Breda University of Applied Sciences, 2023 Winner</strong></span></p> </div> <div class="fl-testimonial"> <p><img decoding="async" class="size-medium wp-image-11998 alignleft" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20228%20200'%3E%3C/svg%3E" alt="" width="228" height="200" data-lazy-src="https://edcom.eu/wp-content/uploads/2022/02/rosie.jpg" /><noscript><img decoding="async" class="size-medium wp-image-11998 alignleft" src="https://edcom.eu/wp-content/uploads/2022/02/rosie.jpg" alt="" width="228" height="200" /></noscript></p> <p><span style="color: #000000;">“<em>Writing my Master thesis is a period of time that I look back on very fondly. I am so grateful to have had the opportunity to further explore the research field of Augmented Reality Marketing with my supervisor, Milena, supporting me every step of the way. This field one that I am so incredibly passionate about, and researching it changed my career goals, and refined what I am passionate about. To have my work not only recognized, but also appreciated on a European level is something that I did not expect, and I could not be more thrilled about. This competition is a phenomenal initiative that shines a bright light on and rewards students who put all of their thought, time and energy into their research. </em><em>”</em></span></p> <p><span style="color: #000000;"><strong>-Rosie Slayter, Breda University of Applied Sciences, 2022 Winner</strong></span></p> </div> <div class="fl-testimonial"> <p><img decoding="async" class="size-medium wp-image-11998 alignleft" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20228%20200'%3E%3C/svg%3E" alt="" width="228" height="200" data-lazy-src="https://edcom.eu/wp-content/uploads/2022/02/Jono.jpg" /><noscript><img decoding="async" class="size-medium wp-image-11998 alignleft" src="https://edcom.eu/wp-content/uploads/2022/02/Jono.jpg" alt="" width="228" height="200" /></noscript></p> <p><span style="color: #000000;">“<em>As we see more and more brands getting involved in social issues, there was a need to understand how Millennials reacted to such activism. The amalgamation of Millennials’ willingness to voice their opinions and their awareness of social issues has been overlooked in previous studies. This study looked at their opinions towards brand activism to understand what factors catalyse asymmetry in their attitudes, with the aim of assisting brands in mitigating any negative effects. To be awarded by edcom and the EACA for this paper is a great honour, and something I’ll take with me throughout my career. I’d encourage any student to get involved with the competition.</em><em>”</em></span></p> <p><span style="color: #000000;"><strong>-Jonathan Shaw, Bournemouth University, 2022 Winner</strong></span></p> </div> <div class="fl-testimonial"> <p style="text-align: left;"><span style="color: #000000;"><img decoding="async" class="size-medium wp-image-11997 alignleft" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20224%20200'%3E%3C/svg%3E" alt="" width="224" height="200" data-lazy-srcset="https://edcom.eu/wp-content/uploads/2021/09/Aisling-Hoban-EACA-image-circle-224x200.jpeg 224w, https://edcom.eu/wp-content/uploads/2021/09/Aisling-Hoban-EACA-image-circle-128x114.jpeg 128w, https://edcom.eu/wp-content/uploads/2021/09/Aisling-Hoban-EACA-image-circle-150x134.jpeg 150w, https://edcom.eu/wp-content/uploads/2021/09/Aisling-Hoban-EACA-image-circle.jpeg 695w" data-lazy-sizes="(max-width: 224px) 100vw, 224px" data-lazy-src="https://www.edcom.eu/wp-content/uploads/2021/09/Aisling-Hoban-EACA-image-circle-224x200.jpeg" /><noscript><img decoding="async" class="size-medium wp-image-11997 alignleft" src="https://www.edcom.eu/wp-content/uploads/2021/09/Aisling-Hoban-EACA-image-circle-224x200.jpeg" alt="" width="224" height="200" srcset="https://edcom.eu/wp-content/uploads/2021/09/Aisling-Hoban-EACA-image-circle-224x200.jpeg 224w, https://edcom.eu/wp-content/uploads/2021/09/Aisling-Hoban-EACA-image-circle-128x114.jpeg 128w, https://edcom.eu/wp-content/uploads/2021/09/Aisling-Hoban-EACA-image-circle-150x134.jpeg 150w, https://edcom.eu/wp-content/uploads/2021/09/Aisling-Hoban-EACA-image-circle.jpeg 695w" sizes="(max-width: 224px) 100vw, 224px" /></noscript></span></p> <p style="text-align: left;"><span style="color: #000000;">“<em>As Covid-19 spread across the world, I capitalised on this as an opportunity to explore Millennials' susceptibility to nostalgia during such unprecedented times. The contextual opportunity fell on my lap and I was really excited to be able to conduct some 'original' research on something that has never been done before! I wanted to get my research out there so I entered the EACA graduation competition. I was so thrilled to hear I got through to the next round, let alone hearing that I won the competition! I am so proud of what I have achieved.” </em></span></p> <p style="text-align: left;"><span style="color: #000000;"><strong>-Aisling Hoban, TU Dublin, 2021 Winner</strong></span></p> </div> <div class="fl-testimonial"> <p><img decoding="async" class="size-medium wp-image-11998 alignleft" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20228%20200'%3E%3C/svg%3E" alt="" width="228" height="200" data-lazy-srcset="https://edcom.eu/wp-content/uploads/2021/09/Luísa-Perdigão-768x1024-circle-228x200.jpeg 228w, https://edcom.eu/wp-content/uploads/2021/09/Luísa-Perdigão-768x1024-circle-130x114.jpeg 130w, https://edcom.eu/wp-content/uploads/2021/09/Luísa-Perdigão-768x1024-circle-150x132.jpeg 150w, https://edcom.eu/wp-content/uploads/2021/09/Luísa-Perdigão-768x1024-circle.jpeg 686w" data-lazy-sizes="(max-width: 228px) 100vw, 228px" data-lazy-src="https://www.edcom.eu/wp-content/uploads/2021/09/Luísa-Perdigão-768x1024-circle-228x200.jpeg" /><noscript><img decoding="async" class="size-medium wp-image-11998 alignleft" src="https://www.edcom.eu/wp-content/uploads/2021/09/Luísa-Perdigão-768x1024-circle-228x200.jpeg" alt="" width="228" height="200" srcset="https://edcom.eu/wp-content/uploads/2021/09/Luísa-Perdigão-768x1024-circle-228x200.jpeg 228w, https://edcom.eu/wp-content/uploads/2021/09/Luísa-Perdigão-768x1024-circle-130x114.jpeg 130w, https://edcom.eu/wp-content/uploads/2021/09/Luísa-Perdigão-768x1024-circle-150x132.jpeg 150w, https://edcom.eu/wp-content/uploads/2021/09/Luísa-Perdigão-768x1024-circle.jpeg 686w" sizes="(max-width: 228px) 100vw, 228px" /></noscript></p> <p><span style="color: #000000;">“<em>I didn't know about the edcom Graduation Competition until I was told that my thesis had been picked to take part in the contest, which took me by surprise. This competition is truly an excellent initiative that offers students the opportunity to exhibit their work on a large scale. </em></span></p> <p><span style="color: #000000;"><em>Personally I saw it as a great way to develop my ability to synthesise and reflect on the work I had previously done. It was certainly an extremely rewarding experience</em><em>.”</em></span></p> <p><span style="color: #000000;"><strong>-Luísa Perdigão, IADE, 2021 Winner</strong></span></p> </div> </div> <div class="fl-slider-prev" role="button" aria-pressed="false" aria-label="Previous"></div> <div class="fl-slider-next" role="button" aria-pressed="false" aria-label="Next"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <footer class="entry-footer"> </footer> </article> </main> </div> </div> <footer id="colophon" class="site-footer" role="contentinfo"> <div class="wrap"> <link data-minify="1" rel='stylesheet' id='dashicons-css' href='https://edcom.eu/wp-content/cache/min/1/wp-includes/css/dashicons.min.css?ver=1731925238' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='fl-builder-layout-12129-css' href='https://edcom.eu/wp-content/cache/min/1/wp-content/uploads/bb-plugin/cache/12129-layout-partial.css?ver=1731925238' type='text/css' 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