São Paulo - Purpose

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We have worked with the City Of Dreams coalition, contributed to urban climate solutions policy-making, and supported Resista movement to communicate the sustainable agriculture and land protection agenda. We also work to promote clean urban mobility with Bus of Dreams and boost climate coverage made by communication groups..." /> <meta property="og:url" content="https://www.purpose.com/offices/sao-paulo/" /> <meta property="og:site_name" content="Purpose" /> <meta property="article:publisher" content="https://www.facebook.com/PurposeTeam/" /> <meta property="article:modified_time" content="2019-07-08T18:57:55+00:00" /> <meta property="og:image" content="https://purpose.imgix.net/wp-content/uploads/2018/05/sergio-souza-636929-unsplash-1024x768.jpg?w=1270&h=1270&fit=max" /> <meta property="og:image:width" content="1024" /> <meta property="og:image:height" content="768" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:image" content="?w=1270&h=1270&fit=max" /> <meta name="twitter:site" content="@Purpose" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.purpose.com/offices/sao-paulo/","url":"https://www.purpose.com/offices/sao-paulo/","name":"São Paulo - Purpose","isPartOf":{"@id":"https://www.purpose.com/#website"},"primaryImageOfPage":{"@id":"https://www.purpose.com/offices/sao-paulo/#primaryimage"},"image":{"@id":"https://www.purpose.com/offices/sao-paulo/#primaryimage"},"thumbnailUrl":"https://www.purpose.com/wp-content/uploads/2018/05/sergio-souza-636929-unsplash.jpg","datePublished":"2018-05-30T17:50:27+00:00","dateModified":"2019-07-08T18:57:55+00:00","breadcrumb":{"@id":"https://www.purpose.com/offices/sao-paulo/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.purpose.com/offices/sao-paulo/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.purpose.com/offices/sao-paulo/#primaryimage","url":"https://www.purpose.com/wp-content/uploads/2018/05/sergio-souza-636929-unsplash.jpg","contentUrl":"https://www.purpose.com/wp-content/uploads/2018/05/sergio-souza-636929-unsplash.jpg","width":3000,"height":2250},{"@type":"BreadcrumbList","@id":"https://www.purpose.com/offices/sao-paulo/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.purpose.com/"},{"@type":"ListItem","position":2,"name":"São Paulo"}]},{"@type":"WebSite","@id":"https://www.purpose.com/#website","url":"https://www.purpose.com/","name":"Purpose","description":"Purpose moves people to remake the world","publisher":{"@id":"https://www.purpose.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.purpose.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.purpose.com/#organization","name":"Purpose","url":"https://www.purpose.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.purpose.com/#/schema/logo/image/","url":"https://www.purpose.com/wp-content/uploads/2022/11/Purpose_Logo_horizontal-charcoal.png","contentUrl":"https://www.purpose.com/wp-content/uploads/2022/11/Purpose_Logo_horizontal-charcoal.png","width":1764,"height":362,"caption":"Purpose"},"image":{"@id":"https://www.purpose.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/PurposeTeam/","https://twitter.com/Purpose","https://www.instagram.com/purpose","https://www.linkedin.com/company/purpose"]}]}</script>  <link rel='stylesheet' id='wp-block-library-css' href='https://www.purpose.com/wp-includes/css/dist/block-library/style.min.css?ver=6.6.1' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! 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data-interchange="[https://purpose.imgix.net/wp-content/uploads/2018/05/sergio-souza-636929-unsplash.jpg?fit=max&w=640&auto=format,compress&q=80, small], [https://purpose.imgix.net/wp-content/uploads/2018/05/sergio-souza-636929-unsplash.jpg?fit=max&w=1024&auto=format,compress&q=80, medium], [https://purpose.imgix.net/wp-content/uploads/2018/05/sergio-souza-636929-unsplash.jpg?fit=max&w=1200&auto=format,compress&q=80, large], [https://purpose.imgix.net/wp-content/uploads/2018/05/sergio-souza-636929-unsplash.jpg?fit=max&w=1440&auto=format,compress&q=80, xlarge], [https://purpose.imgix.net/wp-content/uploads/2018/05/sergio-souza-636929-unsplash.jpg?fit=max&w=1440&auto=format,compress&q=80, retina]"> <div class="row expanded collapse"> <div class="small-12 column"> <div class="block-content"> <h1><span>Purpose Brasil</span></h1> </div> <span class="scroll">Scroll</span> </div> </div> </section>   <section class="content"> <div class="row"> <div class="small-12 column"> <h2>Purpose Brasil is based in São Paulo.</h2> <div class="home-intro"> <p>We have worked with the City Of Dreams coalition, contributed to urban climate solutions policy-making, and supported Resista movement to communicate the sustainable agriculture and land protection agenda. We also work to promote clean urban mobility with Bus of Dreams and boost climate coverage made by communication groups from the outskirts of Brazilian cities with Climate & Territories.</p> <p>We’d love to get in touch. Send us a note at <a href="mailto:saopaulo@purpose.com">saopaulo@purpose.com</a></div> </div> </div> </section>   <section class="work"> <div class="row" data-equalizer data-equalize-on="medium" id="work"> <div class="small-12 column"> <div class="section-headline center">Some of our <span>work</span></div> </div> <div class="small-12 medium-6 column"> <div class="work-box" data-equalizer-watch data-hover-group data-fadein data-delay="0"> <a data-hover-trigger href="https://www.purpose.com/case_studies/pit-stop-cranking-up-road-safety/"> <div class="image"> <div class="grow-on-hover" data-interchange="[https://purpose.imgix.net/wp-content/uploads/2023/02/header-1-scaled.jpg?fit=max&w=640&auto=format,compress&q=80, small], [https://purpose.imgix.net/wp-content/uploads/2023/02/header-1-scaled.jpg?fit=max&w=640&auto=format,compress&q=80, medium], [https://purpose.imgix.net/wp-content/uploads/2023/02/header-1-scaled.jpg?fit=max&w=900&auto=format,compress&q=80, large], [https://purpose.imgix.net/wp-content/uploads/2023/02/header-1-scaled.jpg?fit=max&w=900&auto=format,compress&q=80, xlarge], [https://purpose.imgix.net/wp-content/uploads/2023/02/header-1-scaled.jpg?fit=max&w=1200&auto=format,compress&q=80, retina]"></div> </div> <div class="caption"> <span class="title">Pitstop for Road Safety</span> <p>Ensuring the traffic safety movement prioritizes drivers’ health and well-being</p> </div> </a> </div> </div> <div class="small-12 medium-6 column"> <div class="work-box" data-equalizer-watch data-hover-group data-fadein data-delay="250"> <a data-hover-trigger href="https://www.purpose.com/case_studies/ben-jerrys-lgbtq-campaign/"> <div class="image"> <div class="grow-on-hover" data-interchange="[https://purpose.imgix.net/wp-content/uploads/2021/10/image_1-scaled.jpg?fit=max&w=640&auto=format,compress&q=80, small], [https://purpose.imgix.net/wp-content/uploads/2021/10/image_1-scaled.jpg?fit=max&w=640&auto=format,compress&q=80, medium], [https://purpose.imgix.net/wp-content/uploads/2021/10/image_1-scaled.jpg?fit=max&w=900&auto=format,compress&q=80, large], [https://purpose.imgix.net/wp-content/uploads/2021/10/image_1-scaled.jpg?fit=max&w=900&auto=format,compress&q=80, xlarge], [https://purpose.imgix.net/wp-content/uploads/2021/10/image_1-scaled.jpg?fit=max&w=1200&auto=format,compress&q=80, retina]"></div> </div> <div class="caption"> <span class="title">Ben & Jerry's LGBTQ+ Campaign</span> <p>Fighting institutional violence against the LGBTQ+ community </p> </div> </a> </div> </div> <div class="small-12 medium-6 column"> <div class="work-box" data-equalizer-watch data-hover-group data-fadein data-delay="0"> <a data-hover-trigger href="https://www.purpose.com/case_studies/wwf-brazil/"> <div class="image"> <div class="grow-on-hover" data-interchange="[https://purpose.imgix.net/wp-content/uploads/2021/12/shutterstock_578252251-scaled.jpg?fit=max&w=640&auto=format,compress&q=80, small], [https://purpose.imgix.net/wp-content/uploads/2021/12/shutterstock_578252251-scaled.jpg?fit=max&w=640&auto=format,compress&q=80, medium], [https://purpose.imgix.net/wp-content/uploads/2021/12/shutterstock_578252251-scaled.jpg?fit=max&w=900&auto=format,compress&q=80, large], [https://purpose.imgix.net/wp-content/uploads/2021/12/shutterstock_578252251-scaled.jpg?fit=max&w=900&auto=format,compress&q=80, xlarge], [https://purpose.imgix.net/wp-content/uploads/2021/12/shutterstock_578252251-scaled.jpg?fit=max&w=1200&auto=format,compress&q=80, retina]"></div> </div> <div class="caption"> <span class="title">WWF Brazil</span> <p>Building advocacy campaigns as strategic partner to leading Brazilian environmental nonprofit</p> </div> </a> </div> </div> <div class="small-12 medium-6 column"> <div class="work-box" data-equalizer-watch data-hover-group data-fadein data-delay="250"> <a data-hover-trigger href="https://www.purpose.com/case_studies/mangroves-mothers/"> <div class="image"> <div class="grow-on-hover" data-interchange="[https://purpose.imgix.net/wp-content/uploads/2022/02/header.jpg?fit=max&w=640&auto=format,compress&q=80, small], [https://purpose.imgix.net/wp-content/uploads/2022/02/header.jpg?fit=max&w=640&auto=format,compress&q=80, medium], [https://purpose.imgix.net/wp-content/uploads/2022/02/header.jpg?fit=max&w=900&auto=format,compress&q=80, large], [https://purpose.imgix.net/wp-content/uploads/2022/02/header.jpg?fit=max&w=900&auto=format,compress&q=80, xlarge], [https://purpose.imgix.net/wp-content/uploads/2022/02/header.jpg?fit=max&w=1200&auto=format,compress&q=80, retina]"></div> </div> <div class="caption"> <span class="title">Mangrove Mothers</span> <p>Building a movement of women protecting the Brazilian mangroves & protecting life</p> </div> </a> </div> </div> <div class="small-12 text-center column" data-fadein> <a href="/work?lang=en" class="btn-see-more">See more work</a> </div> </div> </section>   <section class="news "> <div class="row"> <div class="small-12 column"> <div class="section-headline">Latest <span>news</span></div> </div> <div class="small-12 column"> <div class="news-box" data-hover-group data-fadein> <div class="row"> <div class="small-12 medium-8 column"> <div class="image"> <div class="grow-on-hover" data-interchange="[https://purpose.imgix.net/wp-content/uploads/2024/08/Stop-Oild-drilling-in-the-Amazon-2023-1-e1724778582460.jpeg?fit=max&w=640&auto=format,compress&q=80, small], [https://purpose.imgix.net/wp-content/uploads/2024/08/Stop-Oild-drilling-in-the-Amazon-2023-1-e1724778582460.jpeg?fit=max&w=800&auto=format,compress&q=80, medium], [https://purpose.imgix.net/wp-content/uploads/2024/08/Stop-Oild-drilling-in-the-Amazon-2023-1-e1724778582460.jpeg?fit=max&w=500&auto=format,compress&q=80, large], [https://purpose.imgix.net/wp-content/uploads/2024/08/Stop-Oild-drilling-in-the-Amazon-2023-1-e1724778582460.jpeg?fit=max&w=900&auto=format,compress&q=80, xlarge], [https://purpose.imgix.net/wp-content/uploads/2024/08/Stop-Oild-drilling-in-the-Amazon-2023-1-e1724778582460.jpeg?fit=max&w=1000&auto=format,compress&q=80, retina]"></div> <a data-hover-trigger href="https://www.purpose.com/brazil-a-climate-leader-in-a-world-of-contradictions/"></a> </div> </div> <div class="small-12 medium-4 column"> <div class="caption"> <span class="title"><a href="https://www.purpose.com/brazil-a-climate-leader-in-a-world-of-contradictions/">Brazil: A Climate Leader in a World of Contradictions</a></span> <div class="date">Aug 27, 2024 <span>—</span> <div class="terms-list"> <a class="nowrap" href="/news#issue_area=189">Brasil</a>, <a class="nowrap" href="/news#issue_area=54">Climate, Energy & Sustainability</a>, <a class="nowrap" href="/news#issue_area=187">News</a> </div> </div> </div> </div> </div> </div> </div> <div class="small-12 medium-4 column"> <div class="news-box no-image" data-fadein data-delay="-250"> <div class="caption"> <span class="title"><a href="https://www.purpose.com/affinity-messengers-leveraging-hypersegmented-campaigns/">Affinity Messengers: leveraging hypersegmented campaigns</a></span> <div class="date">May 2, 2024 </div> </div> </div> </div> <div class="small-12 medium-4 column"> <div class="news-box no-image" data-fadein data-delay="0"> <div class="caption"> <span class="title"><a href="https://www.purpose.com/reimagining-early-childhood-communication-in-vulnerable-communities-in-brazil/">Reimagining Early Childhood Communication in Vulnerable Communities in Brazil</a></span> <div class="date">Apr 4, 2024 <span>—</span> <div class="terms-list"> <a class="nowrap" href="/news#issue_area=57">Development, Gender & Human Rights</a>, <a class="nowrap" href="/news#issue_area=187">News</a>, <a class="nowrap" href="/news#issue_area=56">Public Health & Strong Communities</a>, <a class="nowrap" href="/news#issue_area=50">Thought Leadership</a> </div> </div> </div> </div> </div> <div class="small-12 medium-4 column"> <div class="news-box no-image" data-fadein data-delay="250"> <div class="caption"> <span class="title"><a href="https://www.purpose.com/school-atack-in-brazil/">From Chans to Chaos: Gamer Spaces and School Attacks in Brazil</a></span> <div class="date">Dec 14, 2023 <span>—</span> <div class="terms-list"> <a class="nowrap" href="/news#issue_area=191">Acesso a Informação</a>, <a class="nowrap" href="/news#issue_area=189">Brasil</a>, <a class="nowrap" href="/news#issue_area=55">Democracy & Governance</a>, <a class="nowrap" href="/news#issue_area=192">Opinion</a>, <a class="nowrap" href="/news#issue_area=50">Thought Leadership</a> </div> </div> </div> </div> </div> <div class="small-12 text-center column" data-fadein> <a href="/news?lang=en" class="btn-see-more">See more posts</a> </div> </div> </section>   <section class="content no-padding-top header-white">   <div class="team-members"> <div class="row"> <div class="small-12 column"> <div class="section-headline center">Meet our <span>team</span></div> </div> </div> <div class="row collapse expanded" id="page-team-members"> <figure class="member-box " style="background-image:url('https://purpose.imgix.net/wp-content/uploads/2015/03/Purpose_Team_Working_0042_Mariana.jpg?fit=facearea&facepad=2&w=400&h=400&auto=format,compress&q=80');" id="team-id-1851"> <a class="show-member" data-resume-id="resume-detail-1851"> <figcaption> <span>Mariana Ribeiro</span> Sr. Advisor of Global Programs </figcaption> </a> </figure> <figure class="member-box " style="background-image:url('https://purpose.imgix.net/wp-content/uploads/2020/08/Carol-Rego-Headshot.jpg?fit=facearea&facepad=2&w=400&h=400&auto=format,compress&q=80');" id="team-id-10402"> <a class="show-member" data-resume-id="resume-detail-10402"> <figcaption> <span>Caroline Rego</span> Associate Strategy Director </figcaption> </a> </figure> <figure class="member-box " style="background-image:url('https://purpose.imgix.net/wp-content/uploads/2022/11/Fundo-de-foto-para-o-site.png?fit=facearea&facepad=2&w=400&h=400&auto=format,compress&q=80');" id="team-id-21001"> <a class="show-member" data-resume-id="resume-detail-21001"> <figcaption> <span>Diego Justino</span> Associate Design Manager </figcaption> </a> </figure> <figure class="member-box " style="background-image:url('https://purpose.imgix.net/wp-content/uploads/2022/04/Flavia.png?fit=facearea&facepad=2&w=400&h=400&auto=format,compress&q=80');" id="team-id-14384"> <a class="show-member" data-resume-id="resume-detail-14384"> <figcaption> <span>Flavia Mesquita</span> Senior Campaigner </figcaption> </a> </figure> <figure class="member-box " style="background-image:url('https://purpose.imgix.net/wp-content/uploads/2020/11/gab-gomez-v3.jpg?fit=facearea&facepad=2&w=400&h=400&auto=format,compress&q=80');" id="team-id-10787"> <a class="show-member" data-resume-id="resume-detail-10787"> <figcaption> <span>Gabriel Gomes</span> Creative Director & Local Head of Innovation and Capabilities </figcaption> </a> </figure> <figure class="member-box " style="background-image:url('https://purpose.imgix.net/wp-content/uploads/2021/07/Helena-Headshot-1.jpg?fit=facearea&facepad=2&w=400&h=400&auto=format,compress&q=80');" id="team-id-11940"> <a class="show-member" data-resume-id="resume-detail-11940"> <figcaption> <span>Helena Arruda</span> Marketing & Partnerships Trainee </figcaption> </a> </figure> <figure class="member-box " style="background-image:url('https://purpose.imgix.net/wp-content/uploads/2021/02/juliana_crapped.png?fit=facearea&facepad=2&w=400&h=400&auto=format,compress&q=80');" id="team-id-11249"> <a class="show-member" data-resume-id="resume-detail-11249"> <figcaption> <span>Juliana Matteucci</span> Strategy Manager </figcaption> </a> </figure> <figure class="member-box " style="background-image:url('https://purpose.imgix.net/wp-content/uploads/2023/06/marta_leal.png?fit=facearea&facepad=2&w=400&h=400&auto=format,compress&q=80');" id="team-id-22510"> <a class="show-member" data-resume-id="resume-detail-22510"> <figcaption> <span>Marta Leal</span> Finance & Operations Manager </figcaption> </a> </figure> <figure class="member-box " style="background-image:url('https://purpose.imgix.net/wp-content/uploads/2022/05/NaraHS1.png?fit=facearea&facepad=2&w=400&h=400&auto=format,compress&q=80');" id="team-id-15044"> <a class="show-member" data-resume-id="resume-detail-15044"> <figcaption> <span>Nara Perobelli de Moraes</span> Campaigner </figcaption> </a> </figure> <figure class="member-box " style="background-image:url('https://purpose.imgix.net/wp-content/uploads/2021/06/Silmara-Headshot-.jpg?fit=facearea&facepad=2&w=400&h=400&auto=format,compress&q=80');" id="team-id-11900"> <a class="show-member" data-resume-id="resume-detail-11900"> <figcaption> <span>Silmara Ferreira</span> Associate Manager Director </figcaption> </a> </figure> <figure class="member-box end" style="background-image:url('https://purpose.imgix.net/wp-content/uploads/2021/08/tai.jpg?fit=facearea&facepad=2&w=400&h=400&auto=format,compress&q=80');" id="team-id-12013"> <a class="show-member" data-resume-id="resume-detail-12013"> <figcaption> <span>Taiane de Bittencourt</span> Project Manager </figcaption> </a> </figure> </div> </div>  </section>  <div class="member-lightbox" id="member-resume-detail-1851"> <input type="hidden" value="Mariana Ribeiro" class="hash"> <div class="head"> <div class="row"> <div class="small-12 column"> <a class="close-member-bio"></a> </div> </div> </div> <div class="row collapse"> <div class="small-12 medium-4 column"> <div style="background-image:url(https://purpose.imgix.net/wp-content/uploads/2015/03/Purpose_Team_Working_0042_Mariana.jpg?w=700&auto=format,compress&q=80)" class="team-modal-photo hide-for-medium" > </div> <img srcset="https://purpose.imgix.net/wp-content/uploads/2015/03/Purpose_Team_Working_0042_Mariana.jpg?retina=600&fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2015/03/Purpose_Team_Working_0042_Mariana.jpg?retina=600&fit=max&w=700&auto=format,compress&q=80 700w, https://purpose.imgix.net/wp-content/uploads/2015/03/Purpose_Team_Working_0042_Mariana.jpg?retina=600&fit=max&w=300&auto=format,compress&q=80 300w, https://purpose.imgix.net/wp-content/uploads/2015/03/Purpose_Team_Working_0042_Mariana.jpg?retina=600&fit=max&w=500&auto=format,compress&q=80 500w" alt="" class="show-for-medium" > </div> <div class="small-12 medium-8 column"> <div class="info-content"> <h1>Mariana Ribeiro</h1> <h3>Sr. Advisor of Global Programs</h3> <span class="pronouns"> Pronouns: she / her</span> <p><span style="font-weight: 400;">Mariana is a Senior Advisor of Global Programs at Purpose Brazil. She brings 10+ years of experience in working at the intersection of communications and social impact in different capacities. From social entrepreneur to campaigner and strategist, to documentary impact producer, in her career Mariana has collaborated with corporate brands, philanthropies, filmmakers, NGOs, grassroots organizations and activists from different parts of the globe.</span></p><p><span style="font-weight: 400;">From 2015 through 2017, Mariana was part of the Strategy Team at Purpose NYC, working primarily with corporate brands such as Unilever South Africa, Intel and Nike on social-mission driven projects, besides collaborating on global campaigns such as #ClimateChangeIsReal and #RefugeesWelcome.</span></p><p><span style="font-weight: 400;">Mariana's background includes producing an acclaimed web series with 75 short docs about activists driving change in all parts of Brazil. Mariana was the Communications and Projects Director at Nossas, a non-profit organization in the field of civic technology, where she created and led a lab structure to push innovative rapid-response campaigns and solidarity networks, with special focus on women’s rights and prevention of gender-based violence. She has also managed the national team of the impact campaign of 2020 Academy Award nominated feature documentary </span><i><span style="font-weight: 400;">The Edge of Democracy</span></i><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">Mariana is an MBA graduate in Marketing (FGV/SP) and a specialist in Design for Social change from The School of Visual Arts (NYC). She is a member of the Board of All Out, a global movement working to build a world where no one will have to sacrifice their freedom because of who they are or who they love.</span></p><p><span style="font-weight: 400;">Mariana is a hug activist and will convince you that hugs are also an amazing tool for social change. She's also a firm believer that everyone should visit Rio at least once in a lifetime. But she will hug you even if you think otherwise.</span></p> </div> </div> </div> <div class="clearfix"></div> </div> <div class="member-lightbox" id="member-resume-detail-10402"> <input type="hidden" value="Caroline Rego" class="hash"> <div class="head"> <div class="row"> <div class="small-12 column"> <a class="close-member-bio"></a> </div> </div> </div> <div class="row collapse"> <div class="small-12 medium-4 column"> <div style="background-image:url(https://purpose.imgix.net/wp-content/uploads/2020/08/Carol-Rego-Headshot.jpg?w=700&auto=format,compress&q=80)" class="team-modal-photo hide-for-medium" > </div> <img srcset="https://purpose.imgix.net/wp-content/uploads/2020/08/Carol-Rego-Headshot.jpg?retina=600&fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2020/08/Carol-Rego-Headshot.jpg?retina=600&fit=max&w=700&auto=format,compress&q=80 700w, https://purpose.imgix.net/wp-content/uploads/2020/08/Carol-Rego-Headshot.jpg?retina=600&fit=max&w=300&auto=format,compress&q=80 300w, https://purpose.imgix.net/wp-content/uploads/2020/08/Carol-Rego-Headshot.jpg?retina=600&fit=max&w=500&auto=format,compress&q=80 500w" alt="Headshot for a campaign agency" class="show-for-medium" > </div> <div class="small-12 medium-8 column"> <div class="info-content"> <h1>Caroline Rego</h1> <h3>Associate Strategy Director</h3> <span class="pronouns"> Pronouns: she / her</span> <p>Caroline Rego is Associate Strategy Director and Strategy Lead in Purpose's Brazil office. She develops and implements creative and engagement strategies and campaigns to help partners achieve meaningful social impact. At Purpose, she has worked with non-profit clients and partners, including LEGO Foundation, Luminate, IKEA Foundation and United Nations.</p><p>Prior to Purpose, she worked with education and climate issues for organizations such as WWF-Brazil, Victor Civita Foundation and National Geographic – Abril Group creating and managing communication campaigns and driving solutions to business development. She also had experience with branding and marketing in agencies and companies such as Ana Couto and Itaú.</p><p>Caroline holds a bachelor's degree in Social Communication, postgraduate degrees in Sustainable Development and Business Management, and Project Management for Development Professionals (PMD Pro) certification.</p><p>She is passionate about traveling, discovering different cultures, learning new languages and decided to make a difference every day.</p> </div> </div> </div> <div class="clearfix"></div> </div> <div class="member-lightbox" id="member-resume-detail-21001"> <input type="hidden" value="Diego Justino" class="hash"> <div class="head"> <div class="row"> <div class="small-12 column"> <a class="close-member-bio"></a> </div> </div> </div> <div class="row collapse"> <div class="small-12 medium-4 column"> <div style="background-image:url(https://purpose.imgix.net/wp-content/uploads/2022/11/Fundo-de-foto-para-o-site.png?w=700&auto=format,compress&q=80)" class="team-modal-photo hide-for-medium" > </div> <img srcset="https://purpose.imgix.net/wp-content/uploads/2022/11/Fundo-de-foto-para-o-site.png?retina=600&fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2022/11/Fundo-de-foto-para-o-site.png?retina=600&fit=max&w=700&auto=format,compress&q=80 700w, https://purpose.imgix.net/wp-content/uploads/2022/11/Fundo-de-foto-para-o-site.png?retina=600&fit=max&w=300&auto=format,compress&q=80 300w, https://purpose.imgix.net/wp-content/uploads/2022/11/Fundo-de-foto-para-o-site.png?retina=600&fit=max&w=500&auto=format,compress&q=80 500w" alt="" class="show-for-medium" > </div> <div class="small-12 medium-8 column"> <div class="info-content"> <h1>Diego Justino</h1> <h3>Associate Design Manager</h3> <span class="pronouns"> Pronouns: he / him</span> <p>Before joining Purpose, Diego worked as a designer and freelance illustrator. He has worked for clients like Meta, Facebook, Itaú, BMG Bank, Elle Magazine, Revista Elástica, CIA das Letras among others.</p><p>When he was a teenager, he participated in social movements through hip hop at Distrito Federal - BR, where did graffiti workshops to others teenagers in vulnerable situations. The experiences with graffiti took him to a degree in Design at <br />Universidade de Brasília.</p><p>Nowadays he develops personal work as an activist designer, and he does work with themes such as racial inequality, social inequality, territoriality, and political participation. He has passion for life and daily in peripheral communities, his biggest sources of inspiration. Diego is a multidisciplinary designer but works mainly with branding, editorial, typography and illustration.</p> </div> </div> </div> <div class="clearfix"></div> </div> <div class="member-lightbox" id="member-resume-detail-14384"> <input type="hidden" value="Flavia Mesquita" class="hash"> <div class="head"> <div class="row"> <div class="small-12 column"> <a class="close-member-bio"></a> </div> </div> </div> <div class="row collapse"> <div class="small-12 medium-4 column"> <div style="background-image:url(https://purpose.imgix.net/wp-content/uploads/2022/04/Flavia.png?w=700&auto=format,compress&q=80)" class="team-modal-photo hide-for-medium" > </div> <img srcset="https://purpose.imgix.net/wp-content/uploads/2022/04/Flavia.png?retina=600&fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2022/04/Flavia.png?retina=600&fit=max&w=700&auto=format,compress&q=80 700w, https://purpose.imgix.net/wp-content/uploads/2022/04/Flavia.png?retina=600&fit=max&w=300&auto=format,compress&q=80 300w, https://purpose.imgix.net/wp-content/uploads/2022/04/Flavia.png?retina=600&fit=max&w=500&auto=format,compress&q=80 500w" alt="" class="show-for-medium" > </div> <div class="small-12 medium-8 column"> <div class="info-content"> <h1>Flavia Mesquita</h1> <h3>Senior Campaigner</h3> <span class="pronouns"> Pronouns: she / her</span> <p>Flávia Mesquita is a Senior Campaigner at Purpose Brasil supporting Lego Play Lab. Her background involves more than ten years of experience in communication, marketing, audiovisual and events production. </p><p>Before joining Purpose, Flávia worked for Doctors Without Borders (MSF) where she was in charge of fundraising campaigns, and building and managing relationships with a diverse set of partners. She was also a producer in audiovisual projects that proposed new perspectives on Rio's favelas.</p><p>As part of the fight for justice and equal rights, Flávia attends the Black Leadership Development program of the Instituto Identidades do Brasil (ID_BR), and voluntarily participates in activities to support the implementation of racial equity actions in Brazilian companies and other sectors.</p><p>Flávia holds a BA in Public Relations from UERJ and an MBA in Digital Marketing.</p><p>In her spare time, Flavia enjoys connecting with nature, meeting new people, and telling and listening to stories. </p> </div> </div> </div> <div class="clearfix"></div> </div> <div class="member-lightbox" id="member-resume-detail-10787"> <input type="hidden" value="Gabriel Gomes" class="hash"> <div class="head"> <div class="row"> <div class="small-12 column"> <a class="close-member-bio"></a> </div> </div> </div> <div class="row collapse"> <div class="small-12 medium-4 column"> <div style="background-image:url(https://purpose.imgix.net/wp-content/uploads/2020/11/gab-gomez-v3.jpg?w=700&auto=format,compress&q=80)" class="team-modal-photo hide-for-medium" > </div> <img srcset="https://purpose.imgix.net/wp-content/uploads/2020/11/gab-gomez-v3.jpg?retina=600&fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2020/11/gab-gomez-v3.jpg?retina=600&fit=max&w=700&auto=format,compress&q=80 700w, https://purpose.imgix.net/wp-content/uploads/2020/11/gab-gomez-v3.jpg?retina=600&fit=max&w=300&auto=format,compress&q=80 300w, https://purpose.imgix.net/wp-content/uploads/2020/11/gab-gomez-v3.jpg?retina=600&fit=max&w=500&auto=format,compress&q=80 500w" alt="" class="show-for-medium" > </div> <div class="small-12 medium-8 column"> <div class="info-content"> <h1>Gabriel Gomes</h1> <h3>Creative Director & Local Head of Innovation and Capabilities</h3> <span class="pronouns"> Pronouns: he / him</span> <p>Gabriel Gomes is a Creative Director & Local Head of Innovation and Capabilities at Purpose Brasil. With 10+ years of experience in marketing and social impact, Gab believes that creativity, systemic approach and giving power to the crowds are the three key pillars for building the transformation we need and desire. At Purpose, he leads the development of engagement strategies and creative campaigns to move people to action to achieve real meaningful goals. Gab brings enthusiasm, creative passion and an outstanding capacity to make ideas happen in every project he gets involved with.</p><p>Prior to joining Purpose, Gab worked as a Social Innovation Marketing Manager at Red Bull Brasil, accountable for projects, events, mentorships, and storytelling programs for social entrepreneurs and tech innovators throughout the country. Previously, Gabriel was the Cofounder and Creative Director of two companies: Cosmonauta – a design studio, and Shoot – a social impact agency focused on creative urban interventions and engagement strategies.</p><p>Gabriel has a B.A in Communication Studies from PUCRS (BR), with a post-graduation degree in Systems Thinking in Practice from The Open University (UK). He is also the co-author of two books and has spoken in more than 50 events on topics related to entrepreneurship, creativity and social impact.</p><p>Outside the office, you may find Gab practicing sports (mainly tennis, basketball, skateboarding, chess), or spending time in his little balcony garden where he grows cherry tomatoes, peppers, basil, and other ingredients that he uses for cooking.</p> </div> </div> </div> <div class="clearfix"></div> </div> <div class="member-lightbox" id="member-resume-detail-11940"> <input type="hidden" value="Helena Arruda" class="hash"> <div class="head"> <div class="row"> <div class="small-12 column"> <a class="close-member-bio"></a> </div> </div> </div> <div class="row collapse"> <div class="small-12 medium-4 column"> <div style="background-image:url(https://purpose.imgix.net/wp-content/uploads/2021/07/Helena-Headshot-1.jpg?w=700&auto=format,compress&q=80)" class="team-modal-photo hide-for-medium" > </div> <img srcset="https://purpose.imgix.net/wp-content/uploads/2021/07/Helena-Headshot-1.jpg?retina=600&fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2021/07/Helena-Headshot-1.jpg?retina=600&fit=max&w=700&auto=format,compress&q=80 700w, https://purpose.imgix.net/wp-content/uploads/2021/07/Helena-Headshot-1.jpg?retina=600&fit=max&w=300&auto=format,compress&q=80 300w, https://purpose.imgix.net/wp-content/uploads/2021/07/Helena-Headshot-1.jpg?retina=600&fit=max&w=500&auto=format,compress&q=80 500w" alt="" class="show-for-medium" > </div> <div class="small-12 medium-8 column"> <div class="info-content"> <h1>Helena Arruda</h1> <h3>Marketing & Partnerships Trainee</h3> <span class="pronouns"> Pronouns: she / her</span> <p><span style="font-weight: 400;">Helena is a trainee in Marketing and Partnerships, in charge of publicizing the projects and contacting partners. </span></p><p><span style="font-weight: 400;">Before joining the Purpose team, Helena worked in several communication fields, having the expertise to work with Film, Cultural Production and Community Management. </span></p><p><span style="font-weight: 400;">Helena is fascinated by acquiring knowledge in entrepreneurship and creative economy and believes in the importance of perceiving the social, cultural and political context in which she is inserted in order to have a communication that respects the protagonism of each individual. </span></p><p><span style="font-weight: 400;">Helena has a degree in Social Communication - Advertising and Propaganda from Universidade Anhembi Morumbi and is graduated in Cinema from Instituto de Cinema. In her spare time, she enjoys watching movies and series, visiting art exhibitions and immersing herself in the world of still photography.</span></p> </div> </div> </div> <div class="clearfix"></div> </div> <div class="member-lightbox" id="member-resume-detail-11249"> <input type="hidden" value="Juliana Matteucci" class="hash"> <div class="head"> <div class="row"> <div class="small-12 column"> <a class="close-member-bio"></a> </div> </div> </div> <div class="row collapse"> <div class="small-12 medium-4 column"> <div style="background-image:url(https://purpose.imgix.net/wp-content/uploads/2021/02/juliana_crapped.png?w=700&auto=format,compress&q=80)" class="team-modal-photo hide-for-medium" > </div> <img srcset="https://purpose.imgix.net/wp-content/uploads/2021/02/juliana_crapped.png?retina=600&fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2021/02/juliana_crapped.png?retina=600&fit=max&w=700&auto=format,compress&q=80 700w, https://purpose.imgix.net/wp-content/uploads/2021/02/juliana_crapped.png?retina=600&fit=max&w=300&auto=format,compress&q=80 300w, https://purpose.imgix.net/wp-content/uploads/2021/02/juliana_crapped.png?retina=600&fit=max&w=500&auto=format,compress&q=80 500w" alt="Person headshot for campaign agency, in blue shirt with gray background" class="show-for-medium" > </div> <div class="small-12 medium-8 column"> <div class="info-content"> <h1>Juliana Matteucci</h1> <h3>Strategy Manager</h3> <span class="pronouns"> Pronouns: she / her</span> <p>Juliana Matteucci is a Strategist Manager at Purpose Brazil. Her career is grounded in communications for social and environmental issues. With a background in campaign strategies, fundraising, events, and design, she is always on the lookout for innovative practices. At Purpose, she has so far worked with various partners and clients, including the LEGO Foundation, Luminate, IKEA Foundation, and the United Nations.</p><p>Before joining Purpose, she worked with SOS Children’s Village, Victor Civita Foundation and Nova Escola Association in Brazil, where she participated in its business development and innovation opening opportunities with other organizations such as Volkswagen Foundation, Faber-Castell, Unilever, and others. She also has experience working with Global Water Partnership in Sweden. In addition, she partnered with some of her friends to create the Somar para Multiplicar network, which provides monthly assistance to small organizations in Sao Paulo.</p><p>Juliana has a B.A. in Social Communications, and spent a couple of years in Barcelona to obtain her master’s degrees in Marketing and International Studies focused on International Organizations and Cooperation.</p><p>She loves the Spanish language, and she has many friends all over Latin America and Spain. Depending on the nationality of the person to whom she is speaking, she likes to use different slangs: “<em>Pura vida</em>” (pure life)!</p> </div> </div> </div> <div class="clearfix"></div> </div> <div class="member-lightbox" id="member-resume-detail-22510"> <input type="hidden" value="Marta Leal" class="hash"> <div class="head"> <div class="row"> <div class="small-12 column"> <a class="close-member-bio"></a> </div> </div> </div> <div class="row collapse"> <div class="small-12 medium-4 column"> <div style="background-image:url(https://purpose.imgix.net/wp-content/uploads/2023/06/marta_leal.png?w=700&auto=format,compress&q=80)" class="team-modal-photo hide-for-medium" > </div> <img srcset="https://purpose.imgix.net/wp-content/uploads/2023/06/marta_leal.png?retina=600&fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2023/06/marta_leal.png?retina=600&fit=max&w=700&auto=format,compress&q=80 700w, https://purpose.imgix.net/wp-content/uploads/2023/06/marta_leal.png?retina=600&fit=max&w=300&auto=format,compress&q=80 300w, https://purpose.imgix.net/wp-content/uploads/2023/06/marta_leal.png?retina=600&fit=max&w=500&auto=format,compress&q=80 500w" alt="" class="show-for-medium" > </div> <div class="small-12 medium-8 column"> <div class="info-content"> <h1>Marta Leal</h1> <h3>Finance & Operations Manager</h3> <span class="pronouns"> Pronouns: She/Her</span> <p><span style="font-weight: 400;">As the Finance & Operation Manager at Purpose, Marta is responsible for the implementation and development of Brazil Office strategy, assuring its financial sustainability and making sure all the necessary resources are timely in place in order to maintain projects and operations efficiently running.</span></p><p><span style="font-weight: 400;">Prior to joining Purpose, she spent more than twenty years working as Accountant, Financial Coordinator, Tax Manager and Assistant Controller in a range of industries such as Construction - Queiroz Galvao; Solid Fuel - Oxbow Group; Hospitality - Sheraton Hotel; and Non Governmental Organizations - Save the Children UK, International Service and World Vision Brazil.</span></p><p><span style="font-weight: 400;">She holds a Bachelor Science of Accounting Degree and has the plan to enroll in a MBA - Finance, Controllership, Audit and Compliance at FGV in July this year.</span></p><p><span style="font-weight: 400;">Outside work, she loves music, photography, art in general, coffee and being a mother.</span></p> </div> </div> </div> <div class="clearfix"></div> </div> <div class="member-lightbox" id="member-resume-detail-15044"> <input type="hidden" value="Nara Perobelli de Moraes" class="hash"> <div class="head"> <div class="row"> <div class="small-12 column"> <a class="close-member-bio"></a> </div> </div> </div> <div class="row collapse"> <div class="small-12 medium-4 column"> <div style="background-image:url(https://purpose.imgix.net/wp-content/uploads/2022/05/NaraHS1.png?w=700&auto=format,compress&q=80)" class="team-modal-photo hide-for-medium" > </div> <img srcset="https://purpose.imgix.net/wp-content/uploads/2022/05/NaraHS1.png?retina=600&fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2022/05/NaraHS1.png?retina=600&fit=max&w=700&auto=format,compress&q=80 700w, https://purpose.imgix.net/wp-content/uploads/2022/05/NaraHS1.png?retina=600&fit=max&w=300&auto=format,compress&q=80 300w, https://purpose.imgix.net/wp-content/uploads/2022/05/NaraHS1.png?retina=600&fit=max&w=500&auto=format,compress&q=80 500w" alt="" class="show-for-medium" > </div> <div class="small-12 medium-8 column"> <div class="info-content"> <h1>Nara Perobelli de Moraes</h1> <h3>Campaigner</h3> <span class="pronouns"> Pronouns: she / her</span> <p><span style="font-weight: 400;">Nara is a Campaigner at Purpose's Climate Lab, supporting campaigns that put people at the center of conversation, generate concrete policy changes, and strengthen the Brazilian climate movement.</span></p><p><span style="font-weight: 400;">Before Purpose, Nara worked at Imaflora, Climate Observatory (Observatório do Clima) and the Brazilian Association of Municipalities (Associação Brasileira de Municípios)- always with projects related to climate justice, in addition to punctually and voluntarily supporting other initiatives related to the environmental sector. In these spaces, she developed knowledge in political advocacy, project management, facilitation and articulation of groups and processes.</span></p><p><span style="font-weight: 400;">Nara graduated studying Environmental Management from ESALQ/USP, and had the opportunity to spend a semester at the University of Amsterdam with an academic scholarship. She is also currently studying a postgraduate course in Social and Environmental Conflicts (Univale).</span></p><p><span style="font-weight: 400;">In her spare time, Nara continues to voluntarily dedicate herself to causes she believes in, and she also enjoys the company of nature and her loved ones.</span></p><p> </p> </div> </div> </div> <div class="clearfix"></div> </div> <div class="member-lightbox" id="member-resume-detail-11900"> <input type="hidden" value="Silmara Ferreira" class="hash"> <div class="head"> <div class="row"> <div class="small-12 column"> <a class="close-member-bio"></a> </div> </div> </div> <div class="row collapse"> <div class="small-12 medium-4 column"> <div style="background-image:url(https://purpose.imgix.net/wp-content/uploads/2021/06/Silmara-Headshot-.jpg?w=700&auto=format,compress&q=80)" class="team-modal-photo hide-for-medium" > </div> <img srcset="https://purpose.imgix.net/wp-content/uploads/2021/06/Silmara-Headshot-.jpg?retina=600&fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2021/06/Silmara-Headshot-.jpg?retina=600&fit=max&w=700&auto=format,compress&q=80 700w, https://purpose.imgix.net/wp-content/uploads/2021/06/Silmara-Headshot-.jpg?retina=600&fit=max&w=300&auto=format,compress&q=80 300w, https://purpose.imgix.net/wp-content/uploads/2021/06/Silmara-Headshot-.jpg?retina=600&fit=max&w=500&auto=format,compress&q=80 500w" alt="" class="show-for-medium" > </div> <div class="small-12 medium-8 column"> <div class="info-content"> <h1>Silmara Ferreira</h1> <h3>Associate Manager Director</h3> <span class="pronouns"> Pronouns: she / her</span> <p>As Senior Project Manager, Silmara carries a lot of experience working with different clients since 2011 in the communication field. From website development to live events, she has undertaken projects that demanded a variety of methodologies and teams, which contributed to honing her abilities in organization, project overview, and summarization.</p><p>Before joining Purpose, she worked in advertising agencies with clients such as Santander, Facebook, Google, Outback, Unilever, Ambev and LG. Then, for three years, she was part of the Think Olga and Think Eva team, conducting projects related to gender equality and intersectionalities. The main goal was to bring to life projects that had a positive impact on women's lives. <br />Silmara has an undergraduate degree in Social Communication & Advertising from Sao Judas University, and is a post-grad in Media, Information and Culture at CELACC-USP.</p><p>Silmara is passionate about people, culture and music. She grew up translating songs for herself as a hobby, and had the chance to work in the delivery of big concerts and festivals - which felt almost like her childhood dream came true.</p> </div> </div> </div> <div class="clearfix"></div> </div> <div class="member-lightbox" id="member-resume-detail-12013"> <input type="hidden" value="Taiane de Bittencourt" class="hash"> <div class="head"> <div class="row"> <div class="small-12 column"> <a class="close-member-bio"></a> </div> </div> </div> <div class="row collapse"> <div class="small-12 medium-4 column"> <div style="background-image:url(https://purpose.imgix.net/wp-content/uploads/2021/08/tai.jpg?w=700&auto=format,compress&q=80)" class="team-modal-photo hide-for-medium" > </div> <img srcset="https://purpose.imgix.net/wp-content/uploads/2021/08/tai.jpg?retina=600&fit=max&w=640&auto=format,compress&q=80 640w, https://purpose.imgix.net/wp-content/uploads/2021/08/tai.jpg?retina=600&fit=max&w=700&auto=format,compress&q=80 700w, https://purpose.imgix.net/wp-content/uploads/2021/08/tai.jpg?retina=600&fit=max&w=300&auto=format,compress&q=80 300w, https://purpose.imgix.net/wp-content/uploads/2021/08/tai.jpg?retina=600&fit=max&w=500&auto=format,compress&q=80 500w" alt="" class="show-for-medium" > </div> <div class="small-12 medium-8 column"> <div class="info-content"> <h1>Taiane de Bittencourt</h1> <h3>Project Manager</h3> <span class="pronouns"> Pronouns: she / her</span> <p><span style="font-weight: 400;">As Project Manager of Purpose Climate Lab, Taiane is responsible for ensuring the sustainability, organization and fluidity of projects, as well as supporting the team in developing partnerships and proposals for impact. </span></p><p>Before joining Purpose, in her 9 years of experience with project management, Taiane worked in the third sector, developing projects and raising funds in the areas of public management and environment. She has also worked with internationalization of companies, raising funds and managing projects to increase the competitiveness of small businesses. Taiane has also worked with organizations such as Lemann Foundation, Vetor Brasil, WRI Brasil, SEBRAE and Apex-Brasil, among others. </p><p>Taiane has a degree in International Relations from the Federal University of Rio Grande do Sul. In her free time, she loves to sing, discover new artists, and cook for her friends.</p> </div> </div> </div> <div class="clearfix"></div> </div>  <footer>  <div class="footer-spacer"></div>  <div class="footer-content"> <div class="logo"> <a href="/"> <svg class="show-for-medium" width="216px" height="47px" viewBox="0 0 216 47" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g class="logo-main-group"> <path d="M66.8,11.6 C70.9,11.6 74.2,14.9 74.2,19 L74.2,21.6 C74.2,25.7 71,29 67,29 L59.9,29 L59.9,35.5 L53.9,35.5 L53.9,11.6 L66.8,11.6 Z M59.8,24.1 L65.2,24.1 C66.9,24.1 68,22.5 68,21.2 L68,19.3 C68,17.8 66.8,16.4 65.2,16.4 L59.8,16.4 L59.8,24.1 Z" fill-rule="nonzero" class="logo-letter"></path> <path d="M98.2,26.3 C98.2,31.6 94,35.9 88.1,35.9 C82.1,35.9 77.3,31.7 77.3,26.3 L77.3,11.5 L83.3,11.5 L83.3,25.8 C83.3,26.1 83.4,26.3 83.5,26.5 C83.8,28.8 85.6,30.3 87.8,30.3 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