CINXE.COM
Google Analytics Solutions: July 2014
<!DOCTYPE html> <html class='v2 list-page' dir='ltr' itemscope='' itemtype='http://schema.org/Blog' lang='en' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'> <head> <link href='https://www.blogger.com/static/v1/widgets/3566091532-css_bundle_v2.css' rel='stylesheet' type='text/css'/> <title> Google Analytics Solutions: July 2014 </title> <meta content='width=device-width, height=device-height, minimum-scale=1.0, initial-scale=1.0, user-scalable=0' name='viewport'/> <meta content='IE=Edge' http-equiv='X-UA-Compatible'/> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='en_US' property='og:locale'/> <meta content='https://analytics.googleblog.com/2014/07/' property='og:url'/> <meta content='Google Analytics Solutions' property='og:site_name'/> <!-- Twitter Card properties --> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='summary' name='twitter:card'/> <meta content='@google' name='twitter:creator'/> <link href='https://fonts.googleapis.com/css?family=Roboto:400italic,400,500,500italic,700,700italic' rel='stylesheet' type='text/css'/> <link href='https://fonts.googleapis.com/icon?family=Material+Icons' rel='stylesheet'/> <script src='https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js' type='text/javascript'></script> <script src='https://apis.google.com/js/platform.js'></script> <!-- End --> <style id='page-skin-1' type='text/css'><!-- /* <Group description="Header Color" selector="header"> <Variable name="header.background.color" description="Header Background" type="color" default="#ffffff"/> </Group> */ .header-outer { border-bottom: 1px solid #e0e0e0; background: #ffffff; } html, .Label h2, #sidebar .rss a, .BlogArchive h2, .FollowByEmail h2.title, .widget .post h2 { font-family: Roboto, sans-serif; } .plusfollowers h2.title, .post h2.title, .widget h2.title, .featured .title { font-family: Roboto, sans-serif; } .widget-item-control { height: 100%; } .widget.Header, #header { position: relative; height: 100%; width: 100%; } } .widget.Header .header-logo1 { float: left; margin-right: 15px; padding-right: 15px; border-right: 1px solid #ddd; } .header-title h2 { color: rgba(0,0,0,.54); display: inline-block; font-size: 38px; font-family: Roboto, sans-serif; font-weight: normal; line-height: 45px; vertical-align: top; margin-left: 5px; } .header-inner { background-repeat: no-repeat; background-position: right 0px; } .post-author, .byline-author { font-size: 14px; font-weight: normal; color: #757575; color: rgba(0,0,0,.54); } .post-content .img-border { border: 1px solid rgb(235, 235, 235); padding: 4px; } .header-title a { text-decoration: none !important; } pre { border: 1px solid #bbbbbb; margin-top: 1em 0 0 0; padding: 0.99em; overflow-x: auto; overflow-y: auto; } pre, code { font-size: 9pt; background-color: #fafafa; line-height: 125%; font-family: monospace; } pre, code { color: #060; font: 13px/1.54 "courier new",courier,monospace; } .header-left .header-logo1 { width: 128px !important; } .header-desc { line-height: 20px; margin-top: 8px; } .fb-custom img, .twitter-custom img, .gplus-share img { cursor: pointer; opacity: 0.54; } .fb-custom img:hover, .twitter-custom img:hover, .gplus-share img:hover { opacity: 0.87; } .fb-like { width: 80px; } .post .share { float: right; } #twitter-share{ border: #CCC solid 1px; border-radius: 3px; background-image: -webkit-linear-gradient(top,#ffffff,#dedede); } .twitter-follow { background: url(https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjskEHFA88mQtHsvBnwLGTNC-regoreVxinxi09G7BPf_WLaloAwt5me6HbTOgZk0vDgAQP6pOBL1czjIOhFqakAeLA3m0wAz6vfjlQmSS6r5Hn3XYdq3wBUetkeOLVxXIgdv6tyA/s1600/twitter-bird.png) no-repeat left center; padding-left: 18px; font: normal normal normal 11px/18px 'Helvetica Neue',Arial,sans-serif; font-weight: bold; text-shadow: 0 1px 0 rgba(255,255,255,.5); cursor: pointer; margin-bottom: 10px; } .twitter-fb { padding-top: 2px; } .fb-follow-button { background: -webkit-linear-gradient(#4c69ba, #3b55a0); background: -moz-linear-gradient(#4c69ba, #3b55a0); background: linear-gradient(#4c69ba, #3b55a0); border-radius: 2px; height: 18px; padding: 4px 0 0 3px; width: 57px; border: #4c69ba solid 1px; } .fb-follow-button a { text-decoration: none !important; text-shadow: 0 -1px 0 #354c8c; text-align: center; white-space: nowrap; font-size: 11px; color: white; vertical-align: top; } .fb-follow-button a:visited { color: white; } .fb-follow { padding: 0px 5px 3px 0px; width: 14px; vertical-align: bottom; } .gplus-wrapper { margin-top: 3px; display: inline-block; vertical-align: top; } .twitter-custom, .gplus-share { margin-right: 12px; } .fb-follow-button{ margin: 10px auto; } .header-title { margin-left: 60px; } .nav ul { margin-right: 60px; } .learning-center { list-style: none; } /** CUSTOM CODE **/ --></style> <style id='template-skin-1' type='text/css'><!-- .header-outer { clear: both; } .header-inner { margin: auto; padding: 0px; } .footer-outer { background: #f5f5f5; clear: both; margin: 0; } .footer-inner { margin: auto; padding: 0px; } .footer-inner-2 { /* Account for right hand column elasticity. */ max-width: calc(100% - 248px); } .google-footer-outer { clear: both; } .cols-wrapper, .google-footer-outer, .footer-inner { max-width: 978px; margin-left: auto; margin-right: auto; } .header-inner { width: 100%; } .cols-wrapper { margin: auto; clear: both; margin-top: 120px; margin-bottom: 60px; overflow: hidden; } .col-main-wrapper { float: left; width: 100%; } .col-main { margin-right: 278px; max-width: 660px; } .col-right { float: right; width: 248px; margin-left: -278px; margin-top: 60px; } /* Tweaks for layout mode. */ body#layout .google-footer-outer { display: none; } body#layout .header-outer, body#layout .footer-outer { background: none; } body#layout .header-inner { height: initial; } body#layout .cols-wrapper { margin-top: initial; margin-bottom: initial; } --></style> <!-- start all head --> <meta content='text/html; charset=UTF-8' http-equiv='Content-Type'/> <meta content='blogger' name='generator'/> <link href='https://analytics.googleblog.com/favicon.ico' rel='icon' type='image/x-icon'/> <link href='https://analytics.googleblog.com/2014/07/' rel='canonical'/> <link rel="alternate" type="application/atom+xml" title="Google Analytics Solutions - Atom" href="https://analytics.googleblog.com/feeds/posts/default" /> <link rel="alternate" type="application/rss+xml" title="Google Analytics Solutions - RSS" href="https://analytics.googleblog.com/feeds/posts/default?alt=rss" /> <link rel="service.post" type="application/atom+xml" title="Google Analytics Solutions - Atom" href="https://www.blogger.com/feeds/3580069/posts/default" /> <!--Can't find substitution for tag [blog.ieCssRetrofitLinks]--> <meta content='https://analytics.googleblog.com/2014/07/' property='og:url'/> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='' property='og:description'/> <!-- end all head --> <base target='_self'/> <style> html { font-family: Roboto, sans-serif; -moz-osx-font-smoothing: grayscale; -webkit-font-smoothing: antialiased; } body { padding: 0; /* This ensures that the scroll bar is always present, which is needed */ /* because content render happens after page load; otherwise the header */ /* would "bounce" in-between states. */ min-height: 150%; } h2 { font-size: 16px; } h1, h2, h3, h4, h5 { line-height: 2em; } html, h4, h5, h6 { font-size: 14px; } a, a:visited { color: #4184F3; text-decoration: none; } a:focus, a:hover, a:active { text-decoration: none; } .Header { margin-top: 15px; } .Header h1 { font-size: 32px; font-weight: 300; line-height: 32px; height: 42px; } .header-inner .Header .titlewrapper { padding: 0; margin-top: 30px; } .header-inner .Header .descriptionwrapper { padding: 0; margin: 0; } .cols-wrapper { margin-top: 120px; } .footer-outer, .google-footer-outer { padding: 0 60px; } .header-outer { padding: 0 20px; position: fixed; width: 100%; top: 0px; height: 71px; z-index: 999; box-shadow: 0px 0px 4px #888; } .header-inner { height: 100px; position: relative; } html, .header-inner a { color: #212121; color: rgba(0,0,0,.87); } .header-inner .google-logo { display: inline-block; background-size: contain; z-index: 1; height: 46px; overflow: hidden; margin-top: 4px; } .header-left { position: absolute; top: 35%; -webkit-transform: translateY(-50%); transform: translateY(-50%); margin-top: 12px; width: 100%; } .google-logo { margin-left: -4px; } .header-inner .google-logo img { height: 30px; margin-top: 4px; } #google-footer { position: relative; font-size: 13px; list-style: none; text-align: right; } #google-footer a { color: #444; } #google-footer ul { margin: 0; padding: 0; height: 144px; line-height: 144px; } #google-footer ul li { display: inline; } #google-footer ul li:before { color: #999; content: "\00b7"; font-weight: bold; margin: 5px; } #google-footer ul li:first-child:before { content: ''; } #google-footer .google-logo-dark { left: 0; margin-top: -16px; position: absolute; top: 50%; } /** Sitemap links. **/ .footer-inner-2 { font-size: 14px; padding-top: 42px; padding-bottom: 74px; } .footer-inner-2 .HTML h2 { color: #212121; color: rgba(0,0,0,.87); font-size: 14px; font-weight: 500; padding-left: 0; margin: 10px 0; } .footer-inner-2 .HTML ul { font-weight: normal; list-style: none; padding-left: 0; } .footer-inner-2 .HTML li { line-height: 24px; padding: 0; } .footer-inner-2 li a { color: rgba(65,132,243,.87); } /** Archive widget. **/ .BlogArchive { font-size: 13px; font-weight: normal; } .BlogArchive .widget-content { display: none; } .BlogArchive h2, .Label h2 { color: #4184F3; text-decoration: none; } .BlogArchive .hierarchy li { display: inline-block; } /* Specificity needed here to override widget CSS defaults. */ .BlogArchive #ArchiveList ul li, .BlogArchive #ArchiveList ul ul li { margin: 0; padding-left: 0; text-indent: 0; } .BlogArchive .intervalToggle { cursor: pointer; } .BlogArchive .expanded .intervalToggle .new-toggle { -ms-transform: rotate(180deg); transform: rotate(180deg); } .BlogArchive .new-toggle { float: right; padding-top: 3px; opacity: 0.87; } #ArchiveList { text-transform: uppercase; } #ArchiveList .expanded > ul:last-child { margin-bottom: 16px; } #ArchiveList .archivedate { width: 100%; } /* Months */ .BlogArchive .items { max-width: 150px; margin-left: -4px; } .BlogArchive .expanded .items { margin-bottom: 10px; overflow: hidden; } .BlogArchive .items > ul { float: left; height: 32px; } .BlogArchive .items a { padding: 0 4px; } .Label { font-size: 13px; font-weight: normal; } .sidebar-icon { display: inline-block; width: 24px; height: 24px; vertical-align: middle; margin-right: 12px; margin-top: -1px } .Label a { margin-right: 4px; } .Label .widget-content { display: none; } .FollowByEmail { font-size: 13px; font-weight: normal; } .FollowByEmail h2 { background: url("data:image/png;base64,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"); background-repeat: no-repeat; background-position: 0 50%; text-indent: 30px; } .FollowByEmail .widget-content { display: none; } .searchBox input { border: 1px solid #eee; color: #212121; color: rgba(0,0,0,.87); font-size: 14px; padding: 8px 8px 8px 40px; width: 164px; font-family: Roboto, sans-serif; background: url("https://www.gstatic.com/images/icons/material/system/1x/search_grey600_24dp.png") 8px center no-repeat; } .searchBox ::-webkit-input-placeholder { /* WebKit, Blink, Edge */ color: rgba(0,0,0,.54); } .searchBox :-moz-placeholder { /* Mozilla Firefox 4 to 18 */ color: #000; opacity: 0.54; } .searchBox ::-moz-placeholder { /* Mozilla Firefox 19+ */ color: #000; opacity: 0.54; } .searchBox :-ms-input-placeholder { /* Internet Explorer 10-11 */ color: #757575; } .widget-item-control { margin-top: 0px; } .section { margin: 0; padding: 0; } #sidebar-top { border: 1px solid #eee; } #sidebar-top > div { margin: 16px 0; } .widget ul { line-height: 1.6; } /* Navigation */ .nav { position: absolute; top: 16px; right: 50px; } .nav ul { list-style: none; } .nav ul li { display: inline; margin-right: 10px; } /* Featured section*/ .featured { background-color: #FAFAFA; padding: 36px 40px 56px 40px; margin: 62px 0; } .featured .feature-section { color: #E46841; font-weight: bold; font-size: 14px; margin-top: 0; margin-bottom: 36px; } .featured h2 { font: Roboto, sans-serif; font-weight: normal; font-size: 24px; margin-bottom: 26px; line-height:0; } .featured .feature-desc { font-weight: normal; font-size: 17px; font: Roboto, sans-serif; line-height: 32px; margin-top: 0; margin-bottom: 0; } .featured .feature-desc a { text-decoration: underline; color: #000; font-weight: bold; } /*main post*/ .post { display: inline-block; margin-bottom:30px; } #main .post .title { margin: 0; } #main .post .title a, .featured .title { color: #212121; color: rgba(0,0,0,.87); font-weight: normal; font-size: 24px; } #main .post .title a:hover { text-decoration:none; color:#4184F3; } .message, #main .post .post-header { margin: 0; padding: 0; } #main .post .post-header .caption, #main .post .post-header .labels-caption, #main .post .post-footer .caption, #main .post .post-footer .labels-caption { color: #444; font-weight: 500; } #main .tr-caption-container td { text-align: left; } #main .post .tr-caption { color: #757575; color: rgba(0,0,0,.54); display: block; max-width: 560px; padding-bottom: 20px; } #main .post .tr-caption-container { line-height: 24px; margin: -1px 0 0 0 !important; padding: 4px 0; text-align: left; } #main .post .post-header .published{ font-size:11px; font-weight:bold; } .post-header .publishdate { font-size: 17px; font-weight:normal; color: #757575; color: rgba(0,0,0,.54); } #main .post .post-footer{ font-size:12px; padding-bottom: 21px; } .label-footer { margin-bottom: 12px; margin-top: 12px; } .comment-img { margin-right: 16px; opacity: 0.54; vertical-align: middle; } #main .post .post-header .published { margin-bottom: 40px; margin-top: -2px; } .post .post-content { color: #212121; color: rgba(0,0,0,.87); font-size: 17px; margin: 25px 0 36px 0; line-height: 32px; } .post-body .post-content ul, .post-body .post-content ol { margin: 16px 0; padding: 0 48px; } .post-summary { display: none; } /* Another old-style caption. */ .post-content div i, .post-content div + i { font-size: 14px; font-style: normal; color: #757575; color: rgba(0,0,0,.54); display: block; line-height: 24px; margin-bottom: 16px; text-align: left; } /* Another old-style caption (with link) */ .post-content a > i { color: #4184F3 !important; } /* Old-style captions for images. */ .post-content .separator + div:not(.separator) { margin-top: -16px; } /* Capture section headers. */ .post-content br + br + b, .post-content .space + .space + b, .post-content .separator + b { display: inline-block; margin-bottom: 8px; margin-top: 24px; } .post-content li { line-height: 32px; } /* Override all post images/videos to left align. */ .post-content .separator, .post-content > div { text-align: left; } .post-content .separator > a, .post-content .separator > span { margin-left: 0 !important; } .post-content img { max-width: 100%; height: auto; width: auto; } .post-content .tr-caption-container img { margin-bottom: 12px; } .post-content iframe, .post-content embed { max-width: 100%; } .post-content .carousel-container { margin-bottom: 48px; } #main .post-content b { font-weight: 500; } /* These are the main paragraph spacing tweaks. */ #main .post-content br { content: ' '; display: block; padding: 4px; } .post-content .space { display: block; height: 8px; } .post-content iframe + .space, .post-content iframe + br { padding: 0 !important; } #main .post .jump-link { margin-bottom:10px; } .post-content img, .post-content iframe { margin: 30px 0 20px 0; } .post-content > img:first-child, .post-content > iframe:first-child { margin-top: 0; } .col-right .section { padding: 0 16px; } #aside { background:#fff; border:1px solid #eee; border-top: 0; } #aside .widget { margin:0; } #aside .widget h2, #ArchiveList .toggle + a.post-count-link { color: #212121; color: rgba(0,0,0,.87); font-weight: 400 !important; margin: 0; } #ArchiveList .toggle { float: right; } #ArchiveList .toggle .material-icons { padding-top: 4px; } #sidebar .tab { cursor: pointer; } #sidebar .tab .arrow { display: inline-block; float: right; } #sidebar .tab .icon { display: inline-block; vertical-align: top; height: 24px; width: 24px; margin-right: 13px; margin-left: -1px; margin-top: 1px; color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget-content > :first-child { padding-top: 8px; } #sidebar .active .tab .arrow { -ms-transform: rotate(180deg); transform: rotate(180deg); } #sidebar .arrow { color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget h2 { font-size: 14px; line-height: 24px; display: inline-block; } #sidebar .widget .BlogArchive { padding-bottom: 8px; } #sidebar .widget { border-bottom: 1px solid #eee; box-shadow: 0px 1px 0 white; margin-bottom: 0; padding: 14px 0; min-height: 20px; } #sidebar .widget:last-child { border-bottom: none; box-shadow: none; margin-bottom: 0; } #sidebar ul { margin: 0; padding: 0; } #sidebar ul li { list-style:none; padding:0; } #sidebar ul li a { line-height: 32px; } #sidebar .archive { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAYCAYAAADzoH0MAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAE1JREFUeNpiNDY23s9AAWBioBCwYBM8c+YMVsUmJibEGYBNMS5DaeMFfDYSZQA2v9I3FrB5AZeriI4FmnrBccCT8mhmGs1MwyAzAQQYAKEWG9zm9QFEAAAAAElFTkSuQmCC"); height: 24px; line-height: 24px; padding-left: 30px; } #sidebar .labels { background-image: url("data:image/png;base64,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"); 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For new posts about enterprise products, check out the new <a href='https://www.blog.google/products/marketingplatform/360/' target='_blank'>Google Marketing Platform blog</a>. For information on free products, follow our new <a href='https://www.blog.google/products/marketingplatform/analytics/' target='_blank'>Google Analytics products blog</a>. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='2413442164371494265' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2014/07/us-cellular-reveals-true-impact-of.html?hl=en' itemprop='url' title='U.S. Cellular reveals true impact of digital media on sales with Google Analytics Premium'> U.S. Cellular reveals true impact of digital media on sales with Google Analytics Premium </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> July 23, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="font-family: Arial; font-size: 12px;"> With 10.6 million cell phone customers and retail stores in 400+ markets, U.S. Cellular needs to reach a lot of people with marketing messages. That's why U.S. Cellular uses many marketing channels -- online, in-store and telesales -- to drive mobile phone activations.</div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLAYi3v1L07QvA5QHxqKi6UFcOboSwYHzkJMJVPiBPDkf1HiPtpicD8Zhw0CQr5bWRHdVv4o-tBr7Jdfiazmhw2hatMQTO298kJv8c9pTpLY-fzi3h7ostOLnIulOeCxROwQao/s1600/us-cellular.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="105" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLAYi3v1L07QvA5QHxqKi6UFcOboSwYHzkJMJVPiBPDkf1HiPtpicD8Zhw0CQr5bWRHdVv4o-tBr7Jdfiazmhw2hatMQTO298kJv8c9pTpLY-fzi3h7ostOLnIulOeCxROwQao/s1600/us-cellular.png" width="400" /></a></center> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> U.S. Cellular was challenged though. They didn’t know how many of their offline sales were driven by their digital marketing. This made it harder to adjust their media mix accordingly and also to forecast sales. To fix that situation, U.S. Cellular and its digital-analytics firm, <a href="http://www.cardinalpath.com/">Cardinal Path</a>, turned to Google Analytics Premium and its integration with <a href="https://developers.google.com/bigquery/"><span style="color: #1255cc;">BigQuery</span></a>. </div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Part of Google Cloud Platform, BigQuery allows for highly flexible analysis of large datasets. The U.S. Cellular team used it to integrate and analyze terabytes of data from Google Analytics Premium and other systems. Then they mapped consumer behavior across online and offline marketing channels. Each transaction was attributed to the consumer touchpoints that the buyer had made across various sales channels. </div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> The result: U.S. Cellular got real insight into digital’s role in their sales. They were surprised to find that they could reclassify nearly <i>half</i> of all their offline activations to online marketing channels.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> U.S. Cellular now uses this complete (and fully automatic) analytics framework to really see the consumer journey and forecast sales for each channel. Their team has the data they need to make better business decisions. </div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> “We’re now in the enviable position of having an accurate view at each stage of our customer journey," says Katie Birmingham, a digital & e-commerce analyst for the company. "The Google Analytics Premium solution not only gives us a business advantage, but helps us shape a great customer experience, and ultimately ties in to our values of industry-leading innovation and world-class customer service.”</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="color: #1255cc; font-family: Arial; font-size: 12px;"> <span style="color: black;">Be sure to <a href="//goo.gl/AaAizX">read the full case study</a>. </span></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Posted by: Suzanne Mumford, Google Analytics Premium Marketing</div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="font-family: Arial; font-size: 12px;"> With 10.6 million cell phone customers and retail stores in 400+ markets, U.S. Cellular needs to reach a lot of people with marketing messages. That's why U.S. Cellular uses many marketing channels -- online, in-store and telesales -- to drive mobile phone activations.</div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLAYi3v1L07QvA5QHxqKi6UFcOboSwYHzkJMJVPiBPDkf1HiPtpicD8Zhw0CQr5bWRHdVv4o-tBr7Jdfiazmhw2hatMQTO298kJv8c9pTpLY-fzi3h7ostOLnIulOeCxROwQao/s1600/us-cellular.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="105" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLAYi3v1L07QvA5QHxqKi6UFcOboSwYHzkJMJVPiBPDkf1HiPtpicD8Zhw0CQr5bWRHdVv4o-tBr7Jdfiazmhw2hatMQTO298kJv8c9pTpLY-fzi3h7ostOLnIulOeCxROwQao/s1600/us-cellular.png" width="400" /></a></center> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> U.S. Cellular was challenged though. They didn’t know how many of their offline sales were driven by their digital marketing. This made it harder to adjust their media mix accordingly and also to forecast sales. To fix that situation, U.S. Cellular and its digital-analytics firm, <a href="http://www.cardinalpath.com/">Cardinal Path</a>, turned to Google Analytics Premium and its integration with <a href="https://developers.google.com/bigquery/"><span style="color: #1255cc;">BigQuery</span></a>. </div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Part of Google Cloud Platform, BigQuery allows for highly flexible analysis of large datasets. The U.S. Cellular team used it to integrate and analyze terabytes of data from Google Analytics Premium and other systems. Then they mapped consumer behavior across online and offline marketing channels. Each transaction was attributed to the consumer touchpoints that the buyer had made across various sales channels. </div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> The result: U.S. Cellular got real insight into digital’s role in their sales. They were surprised to find that they could reclassify nearly <i>half</i> of all their offline activations to online marketing channels.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> U.S. Cellular now uses this complete (and fully automatic) analytics framework to really see the consumer journey and forecast sales for each channel. Their team has the data they need to make better business decisions. </div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> “We’re now in the enviable position of having an accurate view at each stage of our customer journey," says Katie Birmingham, a digital & e-commerce analyst for the company. "The Google Analytics Premium solution not only gives us a business advantage, but helps us shape a great customer experience, and ultimately ties in to our values of industry-leading innovation and world-class customer service.”</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="color: #1255cc; font-family: Arial; font-size: 12px;"> <span style="color: black;">Be sure to <a href="//goo.gl/AaAizX">read the full case study</a>. </span></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Posted by: Suzanne Mumford, Google Analytics Premium Marketing</div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2014/07/us-cellular-reveals-true-impact-of.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:U.S. Cellular reveals true impact of digital media on sales with Google Analytics Premium&url=https://analytics.googleblog.com/2014/07/us-cellular-reveals-true-impact-of.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2014/07/us-cellular-reveals-true-impact-of.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='6195034400259117141' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2014/07/rooms-to-go-improves-shopper-experience.html?hl=en' itemprop='url' title='Rooms To Go Improves the Shopper Experience by Integrating Google Analytics Premium with BigQuery'> Rooms To Go Improves the Shopper Experience by Integrating Google Analytics Premium with BigQuery </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> July 15, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div class="p1"> <span class="s1"><a href="http://www.roomstogo.com/">Rooms To Go</a></span>, a home furnishing retailer, simplifies the shopping experience by offering completely designed room packages. When the company wanted to better understand how its customers purchase its different furniture and decor variations and add-ons to streamline online customization options, it turned to its agency - LunaMetrics - who integrated Google Analytics Premium and BigQuery. This approach helped to identify which items customers commonly buy together, leading to smarter and easier customization for its users.</div> <div class="p2"> <br /></div> <div class="p1"> The Google Analytics Premium integration allowed Rooms To Go to:</div> <div class="p1"> </div> <ul class="ul1"> <li class="li1">Better understand what their site visitors were purchasing</li> <li class="li1">Organize the data and isolate the products that were frequently purchased together in order to discover customer buying patterns</li> <li class="li2">Expand functionalities of the website to accommodate these customer patterns—for example, making it easier for users to add extra dining chairs when purchasing a dining room set</li> </ul> <br /> <div class="p1"> Overall, this strategy helped Rooms To Go create a better user experience for its customers, and the company expects an increase in sales because of it. Read the full case study on <a href="//goo.gl/Uebesc"><span class="s2">Think with Google</span></a>, and learn about being a Google Analytics Premium customer <a href="//www.google.com/analytics/premium/index.html"><span class="s2">here</span></a>.</div> <div class="p1"> <br /></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div class="p1"> <span class="s1"><a href="http://www.roomstogo.com/">Rooms To Go</a></span>, a home furnishing retailer, simplifies the shopping experience by offering completely designed room packages. When the company wanted to better understand how its customers purchase its different furniture and decor variations and add-ons to streamline online customization options, it turned to its agency - LunaMetrics - who integrated Google Analytics Premium and BigQuery. This approach helped to identify which items customers commonly buy together, leading to smarter and easier customization for its users.</div> <div class="p2"> <br /></div> <div class="p1"> The Google Analytics Premium integration allowed Rooms To Go to:</div> <div class="p1"> </div> <ul class="ul1"> <li class="li1">Better understand what their site visitors were purchasing</li> <li class="li1">Organize the data and isolate the products that were frequently purchased together in order to discover customer buying patterns</li> <li class="li2">Expand functionalities of the website to accommodate these customer patterns—for example, making it easier for users to add extra dining chairs when purchasing a dining room set</li> </ul> <br /> <div class="p1"> Overall, this strategy helped Rooms To Go create a better user experience for its customers, and the company expects an increase in sales because of it. Read the full case study on <a href="//goo.gl/Uebesc"><span class="s2">Think with Google</span></a>, and learn about being a Google Analytics Premium customer <a href="//www.google.com/analytics/premium/index.html"><span class="s2">here</span></a>.</div> <div class="p1"> <br /></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2014/07/rooms-to-go-improves-shopper-experience.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Rooms To Go Improves the Shopper Experience by Integrating Google Analytics Premium with BigQuery&url=https://analytics.googleblog.com/2014/07/rooms-to-go-improves-shopper-experience.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2014/07/rooms-to-go-improves-shopper-experience.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5486939093611577925' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2014/07/avvo-gains-new-insights-with-data-import.html?hl=en' itemprop='url' title='Analytics Pros helps Avvo Gain New Insights with Data Import'> Analytics Pros helps Avvo Gain New Insights with Data Import </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> July 1, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="font-family: Arial; font-size: 12px;"> Companies use many systems to run their business. These may include multiple web advertising networks, CRM and content publishing systems, point of sale systems, inventory databases, etc. Integrating the data from these systems with Google Analytics provides a better understanding for how your customers behave on the web. </div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> At the 2014 Analytics Summit we <a href="http://analytics.blogspot.com/2014/05/google-analytics-summit-2014-whats-next.html"><span style="color: #1255cc;">announced</span></a> the new Data Import. Data Import helps unify data from your different business systems, allowing you to organize your data the same way your business is organized. This will allow for more accurate analysis and bringing together previously disparate datasets into one complete picture. Using Data Import, you can upload your brand’s existing data into Google Analytics and join it with GA data for reporting, segmentation and remarketing.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> By using the Data Import functionality in Google Analytics Premium and with the help of <a href="http://www.analyticspros.com/">Analytics Pros</a>, consumer legal services brand <a href="http://www.avvo.com/"><span style="color: #1255cc;">Avvo</span></a> created clear, accurate data, which continues to impact decisions across their organization. While Avvo already had a successful and fast-growing business, the lack of visibility into advertising success made it hard to align key revenue opportunities with actual site usage. Read<span style="color: #323333;"> the full case study <a href="//goo.gl/3pJYPy"><span style="color: #1255cc;">here</span></a>.</span><br /> <span style="color: #323333;"><br /></span></div> <center> <img border="0" height="84" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0VkArgtaQH1f6e0pjej2GG2wi9QLK1gXY8olzkFue3FMN7x8RzQoFvK1DsixjZNHut-R-tNAVG7HdkzpoWVjUuSqUIVVRJmdu39-VRS61R1izTr4nNVUn1DOeC4HT8WtrSiT3/s1600/avvo.png" width="200" /></center> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <div style="color: #232323; font-family: Arial; font-size: 12px;"> <i>“We’ve been very pleased with the results that were realized using Data Import in Google Analytics to analyze client behavior on our website. This exercise has given us better insight into valuable data that will ultimately impact how we segment the market for legal services.” </i></div> <div style="color: #323333; font-family: Arial; font-size: 12px; text-align: right;"> <span style="color: #232323;">- Sendi Widjaja, </span>Co-Founder & CTO, Avvo, Inc.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Data Import also now supports a <b>new</b> <b>Query Time mode</b> that allows you to join your data with historical GA data. With this mode you can:</div> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Enhance existing, already processed GA data with imported dimensions and metrics.</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Upload calculated values after a transaction occurs, like total customer spend, last transaction date, or a loyalty score.</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Correct any errors in data you have uploaded to GA in the past.</li> </ul> <div style="font-family: Arial; font-size: 12px;"> Query Time mode is currently in allowlist release for Premium users. For more information, contact your Premium account manager. You can learn more about Premium <a href="//www.google.com/analytics/premium/index.html"><span style="color: #1255cc;">here</span></a>.</div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgD6cc1Ir6ws5ubLwD1lZXatCTatjtrU7dvyVzH2OvB1zyHaVO7uPrHACTBECetSbdAYijXVUOTBNgths9LKJxo7pnTgIns3vaGeDX88dK6rqzn2jPgEO5KMiSZxxgttMsCivJu/s1600/data_import.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgD6cc1Ir6ws5ubLwD1lZXatCTatjtrU7dvyVzH2OvB1zyHaVO7uPrHACTBECetSbdAYijXVUOTBNgths9LKJxo7pnTgIns3vaGeDX88dK6rqzn2jPgEO5KMiSZxxgttMsCivJu/s1600/data_import.png" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><i style="font-family: Arial; font-size: 12px;">Illustration of a new Google Analytics report with data from multiple sources </i></td></tr> </tbody></table> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> We are also introducing a <b>new version of Cost Data import</b> that provides more versatile support for importing historical data. Additionally, cost data can now be uploaded directly through the Google Analytics web interface (previously, data import required using the GA API). <i>Note: Users of the original cost data import must migrate to the new version. Details can be found in the </i><a href="https://developers.google.com/analytics/solutions/cost-data-migration"><span style="color: #1255cc;"><i>cost data migration guide</i></span></a><i>.</i></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>How to get started using Data Import</b></div> <div style="font-family: Arial; font-size: 12px;"> For more information, read <a href="https://support.google.com/analytics/answer/3191589"><span style="color: #1255cc;">Data Import</span></a> on the Google Analytics Help Center. Also check our new developer <a href="https://developers.google.com/analytics/devguides/config/mgmt/v3/mgmtDataImport"><span style="color: #1255cc;">Data Import guides</span></a> that will get you up and running in no time. Some features are currently not rolled out to all users. If you’d like to join the beta for full-access, <a href="https://docs.google.com/a/google.com/forms/d/1-q4da0q981VH7VOrYn2qiR72uZKd6lbUZ1M0ZjXAvY8/viewform"><span style="color: #1255cc;">sign-up here</span></a>.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by Nick Mihailovski, Jieyan Fan, Richard Maher, Rick Elliott and the Google Analytics Team </i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="font-family: Arial; font-size: 12px;"> Companies use many systems to run their business. These may include multiple web advertising networks, CRM and content publishing systems, point of sale systems, inventory databases, etc. Integrating the data from these systems with Google Analytics provides a better understanding for how your customers behave on the web. </div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> At the 2014 Analytics Summit we <a href="http://analytics.blogspot.com/2014/05/google-analytics-summit-2014-whats-next.html"><span style="color: #1255cc;">announced</span></a> the new Data Import. Data Import helps unify data from your different business systems, allowing you to organize your data the same way your business is organized. This will allow for more accurate analysis and bringing together previously disparate datasets into one complete picture. Using Data Import, you can upload your brand’s existing data into Google Analytics and join it with GA data for reporting, segmentation and remarketing.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> By using the Data Import functionality in Google Analytics Premium and with the help of <a href="http://www.analyticspros.com/">Analytics Pros</a>, consumer legal services brand <a href="http://www.avvo.com/"><span style="color: #1255cc;">Avvo</span></a> created clear, accurate data, which continues to impact decisions across their organization. While Avvo already had a successful and fast-growing business, the lack of visibility into advertising success made it hard to align key revenue opportunities with actual site usage. Read<span style="color: #323333;"> the full case study <a href="//goo.gl/3pJYPy"><span style="color: #1255cc;">here</span></a>.</span><br /> <span style="color: #323333;"><br /></span></div> <center> <img border="0" height="84" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0VkArgtaQH1f6e0pjej2GG2wi9QLK1gXY8olzkFue3FMN7x8RzQoFvK1DsixjZNHut-R-tNAVG7HdkzpoWVjUuSqUIVVRJmdu39-VRS61R1izTr4nNVUn1DOeC4HT8WtrSiT3/s1600/avvo.png" width="200" /></center> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <div style="color: #232323; font-family: Arial; font-size: 12px;"> <i>“We’ve been very pleased with the results that were realized using Data Import in Google Analytics to analyze client behavior on our website. This exercise has given us better insight into valuable data that will ultimately impact how we segment the market for legal services.” </i></div> <div style="color: #323333; font-family: Arial; font-size: 12px; text-align: right;"> <span style="color: #232323;">- Sendi Widjaja, </span>Co-Founder & CTO, Avvo, Inc.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> Data Import also now supports a <b>new</b> <b>Query Time mode</b> that allows you to join your data with historical GA data. With this mode you can:</div> <ul> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Enhance existing, already processed GA data with imported dimensions and metrics.</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Upload calculated values after a transaction occurs, like total customer spend, last transaction date, or a loyalty score.</li> <li style="font-family: Arial; font-size: 12px; margin: 0px;">Correct any errors in data you have uploaded to GA in the past.</li> </ul> <div style="font-family: Arial; font-size: 12px;"> Query Time mode is currently in allowlist release for Premium users. For more information, contact your Premium account manager. You can learn more about Premium <a href="//www.google.com/analytics/premium/index.html"><span style="color: #1255cc;">here</span></a>.</div> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgD6cc1Ir6ws5ubLwD1lZXatCTatjtrU7dvyVzH2OvB1zyHaVO7uPrHACTBECetSbdAYijXVUOTBNgths9LKJxo7pnTgIns3vaGeDX88dK6rqzn2jPgEO5KMiSZxxgttMsCivJu/s1600/data_import.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgD6cc1Ir6ws5ubLwD1lZXatCTatjtrU7dvyVzH2OvB1zyHaVO7uPrHACTBECetSbdAYijXVUOTBNgths9LKJxo7pnTgIns3vaGeDX88dK6rqzn2jPgEO5KMiSZxxgttMsCivJu/s1600/data_import.png" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><i style="font-family: Arial; font-size: 12px;">Illustration of a new Google Analytics report with data from multiple sources </i></td></tr> </tbody></table> <div style="font-family: Arial; font-size: 12px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> We are also introducing a <b>new version of Cost Data import</b> that provides more versatile support for importing historical data. Additionally, cost data can now be uploaded directly through the Google Analytics web interface (previously, data import required using the GA API). <i>Note: Users of the original cost data import must migrate to the new version. Details can be found in the </i><a href="https://developers.google.com/analytics/solutions/cost-data-migration"><span style="color: #1255cc;"><i>cost data migration guide</i></span></a><i>.</i></div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <b>How to get started using Data Import</b></div> <div style="font-family: Arial; font-size: 12px;"> For more information, read <a href="https://support.google.com/analytics/answer/3191589"><span style="color: #1255cc;">Data Import</span></a> on the Google Analytics Help Center. Also check our new developer <a href="https://developers.google.com/analytics/devguides/config/mgmt/v3/mgmtDataImport"><span style="color: #1255cc;">Data Import guides</span></a> that will get you up and running in no time. Some features are currently not rolled out to all users. If you’d like to join the beta for full-access, <a href="https://docs.google.com/a/google.com/forms/d/1-q4da0q981VH7VOrYn2qiR72uZKd6lbUZ1M0ZjXAvY8/viewform"><span style="color: #1255cc;">sign-up here</span></a>.</div> <div style="font-family: Arial; font-size: 12px; min-height: 14px;"> <br /></div> <div style="font-family: Arial; font-size: 12px;"> <i>Posted by Nick Mihailovski, Jieyan Fan, Richard Maher, Rick Elliott and the Google Analytics Team </i></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2014/07/avvo-gains-new-insights-with-data-import.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' 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dir='ltr'> 17 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Partners?hl=en'> Partners </a> <span dir='ltr'> 29 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Related%20Products?hl=en'> Related Products </a> <span dir='ltr'> 45 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Surveys%20360?hl=en'> Surveys 360 </a> <span dir='ltr'> 8 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Training%20and%20Events?hl=en'> Training and Events </a> <span dir='ltr'> 103 </span> </li> </ul> <div class='clear'></div> </div> </div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'> <div class='tab'> <i class='material-icons icon'>  </i> <h2> Archive </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content'> <div id='ArchiveList'> <div id='BlogArchive1_ArchiveList'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2018/?hl=en'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2017/?hl=en'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   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class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   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class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  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class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2013/?hl=en'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2012/?hl=en'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2011/?hl=en'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div 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</a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2009/?hl=en'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div 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class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2008/?hl=en'> 2008 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div 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