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<!DOCTYPE html> <html class='v2 list-page' dir='ltr' itemscope='' itemtype='http://schema.org/Blog' lang='en' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'> <head> <link href='https://www.blogger.com/static/v1/widgets/3566091532-css_bundle_v2.css' rel='stylesheet' type='text/css'/> <title> Google Analytics Solutions: 2008 </title> <meta content='width=device-width, height=device-height, minimum-scale=1.0, initial-scale=1.0, user-scalable=0' name='viewport'/> <meta content='IE=Edge' http-equiv='X-UA-Compatible'/> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='en_US' property='og:locale'/> <meta content='https://analytics.googleblog.com/2008/' property='og:url'/> <meta content='Google Analytics Solutions' property='og:site_name'/>  <meta content='Google Analytics Solutions' property='og:title'/> <meta content='summary' name='twitter:card'/> <meta content='@google' name='twitter:creator'/> <link href='https://fonts.googleapis.com/css?family=Roboto:400italic,400,500,500italic,700,700italic' rel='stylesheet' type='text/css'/> <link href='https://fonts.googleapis.com/icon?family=Material+Icons' rel='stylesheet'/> <script src='https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js' type='text/javascript'></script> <script src='https://apis.google.com/js/platform.js'></script>  <style id='page-skin-1' type='text/css'></style> <style id='template-skin-1' type='text/css'></style>  <meta content='text/html; 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-webkit-font-smoothing: antialiased; } body { padding: 0; /* This ensures that the scroll bar is always present, which is needed */ /* because content render happens after page load; otherwise the header */ /* would "bounce" in-between states. */ min-height: 150%; } h2 { font-size: 16px; } h1, h2, h3, h4, h5 { line-height: 2em; } html, h4, h5, h6 { font-size: 14px; } a, a:visited { color: #4184F3; text-decoration: none; } a:focus, a:hover, a:active { text-decoration: none; } .Header { margin-top: 15px; } .Header h1 { font-size: 32px; font-weight: 300; line-height: 32px; height: 42px; } .header-inner .Header .titlewrapper { padding: 0; margin-top: 30px; } .header-inner .Header .descriptionwrapper { padding: 0; margin: 0; } .cols-wrapper { margin-top: 120px; } .footer-outer, .google-footer-outer { padding: 0 60px; } .header-outer { padding: 0 20px; position: fixed; width: 100%; top: 0px; height: 71px; z-index: 999; box-shadow: 0px 0px 4px #888; } .header-inner { height: 100px; position: relative; } html, .header-inner a { color: #212121; color: rgba(0,0,0,.87); } .header-inner .google-logo { display: inline-block; background-size: contain; z-index: 1; height: 46px; overflow: hidden; margin-top: 4px; } .header-left { position: absolute; top: 35%; -webkit-transform: translateY(-50%); transform: translateY(-50%); margin-top: 12px; width: 100%; } .google-logo { margin-left: -4px; } .header-inner .google-logo img { height: 30px; margin-top: 4px; } #google-footer { position: relative; font-size: 13px; list-style: none; text-align: right; } #google-footer a { color: #444; } #google-footer ul { margin: 0; padding: 0; height: 144px; line-height: 144px; } #google-footer ul li { display: inline; } #google-footer ul li:before { color: #999; content: "\00b7"; font-weight: bold; margin: 5px; } #google-footer ul li:first-child:before { content: ''; } #google-footer .google-logo-dark { left: 0; margin-top: -16px; position: absolute; top: 50%; } /** Sitemap links. **/ .footer-inner-2 { font-size: 14px; padding-top: 42px; padding-bottom: 74px; } .footer-inner-2 .HTML h2 { color: #212121; color: rgba(0,0,0,.87); font-size: 14px; font-weight: 500; padding-left: 0; margin: 10px 0; } .footer-inner-2 .HTML ul { font-weight: normal; list-style: none; padding-left: 0; } .footer-inner-2 .HTML li { line-height: 24px; padding: 0; } .footer-inner-2 li a { color: rgba(65,132,243,.87); } /** Archive widget. **/ .BlogArchive { font-size: 13px; font-weight: normal; } .BlogArchive .widget-content { display: none; } .BlogArchive h2, .Label h2 { color: #4184F3; text-decoration: none; } .BlogArchive .hierarchy li { display: inline-block; } /* Specificity needed here to override widget CSS defaults. */ .BlogArchive #ArchiveList ul li, .BlogArchive #ArchiveList ul ul li { margin: 0; padding-left: 0; text-indent: 0; } .BlogArchive .intervalToggle { cursor: pointer; } .BlogArchive .expanded .intervalToggle .new-toggle { -ms-transform: rotate(180deg); transform: rotate(180deg); } .BlogArchive .new-toggle { float: right; padding-top: 3px; opacity: 0.87; } #ArchiveList { text-transform: uppercase; } #ArchiveList .expanded > ul:last-child { margin-bottom: 16px; } #ArchiveList .archivedate { width: 100%; } /* Months */ .BlogArchive .items { max-width: 150px; margin-left: -4px; } .BlogArchive .expanded .items { margin-bottom: 10px; overflow: hidden; } .BlogArchive .items > ul { float: left; height: 32px; } .BlogArchive .items a { padding: 0 4px; } .Label { font-size: 13px; font-weight: normal; } .sidebar-icon { display: inline-block; width: 24px; height: 24px; vertical-align: middle; margin-right: 12px; margin-top: -1px } .Label a { margin-right: 4px; } .Label .widget-content { display: none; } .FollowByEmail { font-size: 13px; font-weight: normal; } .FollowByEmail h2 { background: url("data:image/png;base64,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"); background-repeat: no-repeat; background-position: 0 50%; text-indent: 30px; } .FollowByEmail .widget-content { display: none; } .searchBox input { border: 1px solid #eee; color: #212121; color: rgba(0,0,0,.87); font-size: 14px; padding: 8px 8px 8px 40px; width: 164px; font-family: Roboto, sans-serif; background: url("https://www.gstatic.com/images/icons/material/system/1x/search_grey600_24dp.png") 8px center no-repeat; } .searchBox ::-webkit-input-placeholder { /* WebKit, Blink, Edge */ color: rgba(0,0,0,.54); } .searchBox :-moz-placeholder { /* Mozilla Firefox 4 to 18 */ color: #000; opacity: 0.54; } .searchBox ::-moz-placeholder { /* Mozilla Firefox 19+ */ color: #000; opacity: 0.54; } .searchBox :-ms-input-placeholder { /* Internet Explorer 10-11 */ color: #757575; } .widget-item-control { margin-top: 0px; } .section { margin: 0; padding: 0; } #sidebar-top { border: 1px solid #eee; } #sidebar-top > div { margin: 16px 0; } .widget ul { line-height: 1.6; } /* Navigation */ .nav { position: absolute; top: 16px; right: 50px; } .nav ul { list-style: none; } .nav ul li { display: inline; margin-right: 10px; } /* Featured section*/ .featured { background-color: #FAFAFA; padding: 36px 40px 56px 40px; margin: 62px 0; } .featured .feature-section { color: #E46841; font-weight: bold; font-size: 14px; margin-top: 0; margin-bottom: 36px; } .featured h2 { font: Roboto, sans-serif; font-weight: normal; font-size: 24px; margin-bottom: 26px; line-height:0; } .featured .feature-desc { font-weight: normal; font-size: 17px; font: Roboto, sans-serif; line-height: 32px; margin-top: 0; margin-bottom: 0; } .featured .feature-desc a { text-decoration: underline; color: #000; font-weight: bold; } /*main post*/ .post { display: inline-block; margin-bottom:30px; } #main .post .title { margin: 0; } #main .post .title a, .featured .title { color: #212121; color: rgba(0,0,0,.87); font-weight: normal; font-size: 24px; } #main .post .title a:hover { text-decoration:none; color:#4184F3; } .message, #main .post .post-header { margin: 0; padding: 0; } #main .post .post-header .caption, #main .post .post-header .labels-caption, #main .post .post-footer .caption, #main .post .post-footer .labels-caption { color: #444; font-weight: 500; } #main .tr-caption-container td { text-align: left; } #main .post .tr-caption { color: #757575; color: rgba(0,0,0,.54); display: block; max-width: 560px; padding-bottom: 20px; } #main .post .tr-caption-container { line-height: 24px; margin: -1px 0 0 0 !important; padding: 4px 0; text-align: left; } #main .post .post-header .published{ font-size:11px; font-weight:bold; } .post-header .publishdate { font-size: 17px; font-weight:normal; color: #757575; color: rgba(0,0,0,.54); } #main .post .post-footer{ font-size:12px; padding-bottom: 21px; } .label-footer { margin-bottom: 12px; margin-top: 12px; } .comment-img { margin-right: 16px; opacity: 0.54; vertical-align: middle; } #main .post .post-header .published { margin-bottom: 40px; margin-top: -2px; } .post .post-content { color: #212121; color: rgba(0,0,0,.87); font-size: 17px; margin: 25px 0 36px 0; line-height: 32px; } .post-body .post-content ul, .post-body .post-content ol { margin: 16px 0; padding: 0 48px; } .post-summary { display: none; } /* Another old-style caption. */ .post-content div i, .post-content div + i { font-size: 14px; font-style: normal; color: #757575; color: rgba(0,0,0,.54); display: block; line-height: 24px; margin-bottom: 16px; text-align: left; } /* Another old-style caption (with link) */ .post-content a > i { color: #4184F3 !important; } /* Old-style captions for images. */ .post-content .separator + div:not(.separator) { margin-top: -16px; } /* Capture section headers. */ .post-content br + br + b, .post-content .space + .space + b, .post-content .separator + b { display: inline-block; margin-bottom: 8px; margin-top: 24px; } .post-content li { line-height: 32px; } /* Override all post images/videos to left align. */ .post-content .separator, .post-content > div { text-align: left; } .post-content .separator > a, .post-content .separator > span { margin-left: 0 !important; } .post-content img { max-width: 100%; height: auto; width: auto; } .post-content .tr-caption-container img { margin-bottom: 12px; } .post-content iframe, .post-content embed { max-width: 100%; } .post-content .carousel-container { margin-bottom: 48px; } #main .post-content b { font-weight: 500; } /* These are the main paragraph spacing tweaks. */ #main .post-content br { content: ' '; display: block; padding: 4px; } .post-content .space { display: block; height: 8px; } .post-content iframe + .space, .post-content iframe + br { padding: 0 !important; } #main .post .jump-link { margin-bottom:10px; } .post-content img, .post-content iframe { margin: 30px 0 20px 0; } .post-content > img:first-child, .post-content > iframe:first-child { margin-top: 0; } .col-right .section { padding: 0 16px; } #aside { background:#fff; border:1px solid #eee; border-top: 0; } #aside .widget { margin:0; } #aside .widget h2, #ArchiveList .toggle + a.post-count-link { color: #212121; color: rgba(0,0,0,.87); font-weight: 400 !important; margin: 0; } #ArchiveList .toggle { float: right; } #ArchiveList .toggle .material-icons { padding-top: 4px; } #sidebar .tab { cursor: pointer; } #sidebar .tab .arrow { display: inline-block; float: right; } #sidebar .tab .icon { display: inline-block; vertical-align: top; height: 24px; width: 24px; margin-right: 13px; margin-left: -1px; margin-top: 1px; color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget-content > :first-child { padding-top: 8px; } #sidebar .active .tab .arrow { -ms-transform: rotate(180deg); transform: rotate(180deg); } #sidebar .arrow { color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget h2 { font-size: 14px; line-height: 24px; display: inline-block; } #sidebar .widget .BlogArchive { padding-bottom: 8px; } #sidebar .widget { border-bottom: 1px solid #eee; box-shadow: 0px 1px 0 white; margin-bottom: 0; padding: 14px 0; min-height: 20px; } #sidebar .widget:last-child { border-bottom: none; box-shadow: none; margin-bottom: 0; } #sidebar ul { margin: 0; padding: 0; } #sidebar ul li { list-style:none; padding:0; } #sidebar ul li a { line-height: 32px; } #sidebar .archive { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAYCAYAAADzoH0MAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAE1JREFUeNpiNDY23s9AAWBioBCwYBM8c+YMVsUmJibEGYBNMS5DaeMFfDYSZQA2v9I3FrB5AZeriI4FmnrBccCT8mhmGs1MwyAzAQQYAKEWG9zm9QFEAAAAAElFTkSuQmCC"); height: 24px; line-height: 24px; padding-left: 30px; } #sidebar .labels { background-image: url("data:image/png;base64,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"); height: 20px; line-height: 20px; padding-left: 30px; } #sidebar .rss a { background-image: url("data:image/png;base64,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"); } #sidebar .subscription a { background-image: url("data:image/png;base64,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"); } #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 1200px) { .header-outer { height: 100px; } .nav { top: 60px; left: 40px; } .featured .title { line-height: 1em; } } @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } #main .post .title a{ line-height: 1em; } } /** Custom for nav**/ @media (max-width: 820px) { .header-outer { height: 71px; } .nav { display: none; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 30px; } .header-title { margin-left: 0; } .header-title h2 { font-size: 24px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; } .cols-wrapper { margin-top: 0; } .featured { margin-top: 100px; } .post-header .publishdate, .post .post-content { font-size: 16px; } .post .post-content { line-height: 28px; margin-bottom: 30px; } .post { margin-top: 30px; } .byline-author { display: block; font-size: 12px; line-height: 24px; margin-top: 6px; } #main .post .title a { font-weight: 500; color: #4c4c4c; color: rgba(0,0,0,.70); } #main .post .post-header { padding-bottom: 12px; } #main .post .post-header .published { margin-bottom: -8px; margin-top: 3px; } .post .read-more { display: block; margin-top: 14px; } .post .tr-caption { font-size: 12px; } #main .post .title a { font-size: 20px; line-height: 30px; } .post-content iframe { /* iframe won't keep aspect ratio when scaled down. */ max-height: 240px; } .post-content .separator img, .post-content .tr-caption-container img, .post-content iframe { margin-left: -16px; max-width: inherit; width: calc(100% + 32px); } .post-content table, .post-content td { width: 100%; } #blog-pager { margin: 0; padding: 16px 0; } /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; 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var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>   <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://analytics.googleblog.com/?hl=en'> <img src="//4.bp.blogspot.com/-zPIetIdlxhM/WKbfEpWJJkI/AAAAAAAATXo/mThItnppPMAy95wK9aspY1gWpju-vQQXwCK4B/s1600/Google_Analytics_Solutions_Lockup_color.png"> </a> </div> <div class='header-desc'> </div> </div> </div></div> </div> <div class='nav'> <ul> <li><a href='http://analytics.blogspot.in/search/label/Analytics'>Analytics</a></li> <li><a href='http://analytics.blogspot.in/search/label/Tag%20Manager'>Tag Management</a></li> <li><a href='http://analytics.blogspot.in/search/label/Experimentation'>Experimentation</a></li> <li><a href='http://analytics.blogspot.in/search/label/Attribution'>Attribution</a></li> <li><a href='http://analytics.blogspot.in/search/label/Audiences'>Audiences</a></li> <li><a href='http://analytics.blogspot.in/search/label/Data%20Studio'>Data Studio</a></li> <li><a href='http://analytics.blogspot.in/search/label/Business%20Insights'>Insights</a></li> </ul> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'> <p class='feature-section'>FEATURED</p> <p class='feature-desc'>We’ve moved. For new posts about enterprise products, check out the new <a href='https://www.blog.google/products/marketingplatform/360/' target='_blank'>Google Marketing Platform blog</a>. For information on free products, follow our new <a href='https://www.blog.google/products/marketingplatform/analytics/' target='_blank'>Google Analytics products blog</a>. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='7985700064624219764' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2008/12/analytics-adwords-and-big-spenders.html?hl=en' itemprop='url' title='Analytics, AdWords, and Big Spenders'> Analytics, AdWords, and Big Spenders </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 19, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div> <div style="margin-top: 0px; margin-bottom: 0px;"><b> </b></div><div style="margin-top: 0px; margin-bottom: 0px;"> In the spirit of the holidays, we would like to offer tips on how to increase visibility into your e-commerce performance and your advertising spend using Google Analytics. For many, seasonality influences purchasing decisions and affects business revenues. Analytics can help keep a close eye on your advertising spend and e-commerce trends to run a cost conscious business. </div> <div style="margin-top: 0px; margin-bottom: 0px;"><br /></div> <div style="margin-top: 0px; margin-bottom: 0px;"> We recommend 3 simple methods captured in the videos below. You can find these videos and more on the new <a href="//www.youtube.com/googleanalytics">Google Analytics Youtube Channel.</a> </div> <div style="margin-top: 0px; margin-bottom: 0px;"><br /></div> <div style="margin-top: 0px; margin-bottom: 0px;"> 1. Use Google Analytics to track your e-commerce activity. As an e-commerce site, you likely want to know who is visiting your site and the goods they are purchasing. By enabling E-commerce tracking on your site, Google Analytics will provide vital metrics including overall revenue, revenue per product, average transaction amount, and more.<br /><br /></div><div style="margin-top: 0px; margin-bottom: 0px;"> <object height="344" width="425"><param name="movie" value="//www.youtube.com/v/_lOlbtkTY2Y&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/_lOlbtkTY2Y&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /></div> <div style="margin-top: 0px; margin-bottom: 0px;"><br />Coupled with our <a href="http://analytics.blogspot.com/2008/11/new-features-are-now-available-in-your.html" id="rvx." title="Motion Charts feature">Motion Charts feature</a>, you can easily see how the the products trend over time by various dimensions including: revenue, quantity, and average price. </div> <div style="margin-top: 0px; margin-bottom: 0px;"><br /></div> <div style="margin-top: 0px; margin-bottom: 0px;"><br />2. Identify your high spenders to better target your website promotions and ad spend. With additional information on ROI for keywords and spending trends, you can focus your efforts on the traffic you care about the most.<br /><br /></div> <div style="margin-top: 0px; margin-bottom: 0px;"> <object height="344" width="425"><param name="movie" value="//www.youtube.com/v/UM6EzwgSDMQ&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/UM6EzwgSDMQ&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /></div> <div style="margin-top: 0px; margin-bottom: 0px;"><br /><br />3. Link your AdWords and Analytics accounts to track ROI, Revenue per Click, campaign and keywords performance. Added benefits include drilling down to the ad campaign, ad group, and keyword levels for goals conversions and e-commerce transactions. </div> <div style="margin-top: 0px; margin-bottom: 0px;"><br /></div> <div style="margin-top: 0px; margin-bottom: 0px;"> <object height="344" width="425"><param name="movie" value="//www.youtube.com/v/9fQCWoJ0fm8&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/9fQCWoJ0fm8&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><div><br /></div> <div> And don't forget, even a few minutes a day with Google Analytics can help your website. </div> </div> </div><br /><br /><span class="byline-author">Posted by Melissa Hsieh, Google Analytics Team<br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div> <div style="margin-top: 0px; margin-bottom: 0px;"><b> </b></div><div style="margin-top: 0px; margin-bottom: 0px;"> In the spirit of the holidays, we would like to offer tips on how to increase visibility into your e-commerce performance and your advertising spend using Google Analytics. For many, seasonality influences purchasing decisions and affects business revenues. Analytics can help keep a close eye on your advertising spend and e-commerce trends to run a cost conscious business. </div> <div style="margin-top: 0px; margin-bottom: 0px;"><br /></div> <div style="margin-top: 0px; margin-bottom: 0px;"> We recommend 3 simple methods captured in the videos below. You can find these videos and more on the new <a href="//www.youtube.com/googleanalytics">Google Analytics Youtube Channel.</a> </div> <div style="margin-top: 0px; margin-bottom: 0px;"><br /></div> <div style="margin-top: 0px; margin-bottom: 0px;"> 1. Use Google Analytics to track your e-commerce activity. As an e-commerce site, you likely want to know who is visiting your site and the goods they are purchasing. By enabling E-commerce tracking on your site, Google Analytics will provide vital metrics including overall revenue, revenue per product, average transaction amount, and more.<br /><br /></div><div style="margin-top: 0px; margin-bottom: 0px;"> <object height="344" width="425"><param name="movie" value="//www.youtube.com/v/_lOlbtkTY2Y&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/_lOlbtkTY2Y&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /></div> <div style="margin-top: 0px; margin-bottom: 0px;"><br />Coupled with our <a href="http://analytics.blogspot.com/2008/11/new-features-are-now-available-in-your.html" id="rvx." title="Motion Charts feature">Motion Charts feature</a>, you can easily see how the the products trend over time by various dimensions including: revenue, quantity, and average price. </div> <div style="margin-top: 0px; margin-bottom: 0px;"><br /></div> <div style="margin-top: 0px; margin-bottom: 0px;"><br />2. Identify your high spenders to better target your website promotions and ad spend. With additional information on ROI for keywords and spending trends, you can focus your efforts on the traffic you care about the most.<br /><br /></div> <div style="margin-top: 0px; margin-bottom: 0px;"> <object height="344" width="425"><param name="movie" value="//www.youtube.com/v/UM6EzwgSDMQ&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/UM6EzwgSDMQ&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /></div> <div style="margin-top: 0px; margin-bottom: 0px;"><br /><br />3. Link your AdWords and Analytics accounts to track ROI, Revenue per Click, campaign and keywords performance. Added benefits include drilling down to the ad campaign, ad group, and keyword levels for goals conversions and e-commerce transactions. </div> <div style="margin-top: 0px; margin-bottom: 0px;"><br /></div> <div style="margin-top: 0px; margin-bottom: 0px;"> <object height="344" width="425"><param name="movie" value="//www.youtube.com/v/9fQCWoJ0fm8&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/9fQCWoJ0fm8&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><div><br /></div> <div> And don't forget, even a few minutes a day with Google Analytics can help your website. </div> </div> </div><br /><br /><span class="byline-author">Posted by Melissa Hsieh, Google Analytics Team<br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2008/12/analytics-adwords-and-big-spenders.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Analytics, AdWords, and Big Spenders&url=https://analytics.googleblog.com/2008/12/analytics-adwords-and-big-spenders.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2008/12/analytics-adwords-and-big-spenders.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='9030554569218593769' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2008/12/lintroduction-dun-nouvel-ami-google.html?hl=en' itemprop='url' title='L'introduction d'un nouvel ami: the Google Analytics blog in French'> L'introduction d'un nouvel ami: the Google Analytics blog in French </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 16, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Bonjour! We couldn't be happier to announce a new Google Analytics blog for all you francophiles - <a title="le blog officiel de Google Analytics" href="http://analytics-fr.blogspot.com/" id="um:0">le blog officiel de Google Analytics</a> (en français)! This is a companion blog to this English blog and it will be linked to from our <a title="French Google Analytics homepage" href="//www.google.com/analytics/fr-FR/" id="qucg">French homepage</a>, via the "Blog" link. Take a look to read the very first post!<br /><br />The French blog will have translated and localized versions of important posts from this blog, such as feature launches and integrations. There will also be practitioner posts and announcements, such as case studies from the French-speaking market and techniques for analyzing data that might be specific to the online industry in France or other French speaking countries. It will also be a place to find out about French analytics events that are happening. And it will not just be localized towards the French-speaking markets - it will be a good read for everything Google Analytics, written in French.<br /><br />Google Analytics managers Nat Criou and Serge Descombes will be your chief correspondents on the blog, and there will also be contributions from French-speaking experts. Nous espérons que vous apprécierez!<div><br /></div>A+!<br /><br /><span class="byline-author">Posted by Jeff Gillis, Nat Criou and Serge Descombes, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Bonjour! We couldn't be happier to announce a new Google Analytics blog for all you francophiles - <a title="le blog officiel de Google Analytics" href="http://analytics-fr.blogspot.com/" id="um:0">le blog officiel de Google Analytics</a> (en français)! This is a companion blog to this English blog and it will be linked to from our <a title="French Google Analytics homepage" href="//www.google.com/analytics/fr-FR/" id="qucg">French homepage</a>, via the "Blog" link. Take a look to read the very first post!<br /><br />The French blog will have translated and localized versions of important posts from this blog, such as feature launches and integrations. There will also be practitioner posts and announcements, such as case studies from the French-speaking market and techniques for analyzing data that might be specific to the online industry in France or other French speaking countries. It will also be a place to find out about French analytics events that are happening. And it will not just be localized towards the French-speaking markets - it will be a good read for everything Google Analytics, written in French.<br /><br />Google Analytics managers Nat Criou and Serge Descombes will be your chief correspondents on the blog, and there will also be contributions from French-speaking experts. Nous espérons que vous apprécierez!<div><br /></div>A+!<br /><br /><span class="byline-author">Posted by Jeff Gillis, Nat Criou and Serge Descombes, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2008/12/lintroduction-dun-nouvel-ami-google.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:L'introduction d'un nouvel ami: the Google Analytics blog in French&url=https://analytics.googleblog.com/2008/12/lintroduction-dun-nouvel-ami-google.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2008/12/lintroduction-dun-nouvel-ami-google.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5631822101734567906' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2008/12/new-and-improved-account-management.html?hl=en' itemprop='url' title='New and improved account management pages'> New and improved account management pages </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 15, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> By now, you've probably noticed the account management pages you see when you log into your Google Analytics account. The pages have been updated to provide you with easier access and monitoring capabilities to your accounts and profiles. Now it's easier to manage and monitor your accounts and profiles, and also easier to see areas requiring attention because you can also glimpse at key performance metrics up front, right upon <span class="blsp-spelling-error" id="SPELLING_ERROR_0">login</span>. We've bubbled up snippets of meaningful data with clear visual cues and cool icons so you can quickly get an update if you don't want to completely dive into reports.<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5whizJPbZRTnknE4kAfi59f1C330UdKf_0ghtYuQAbSCKIu9hcuOuvTLF1isQVYf-ZA33dlRrR6t5k5tdPqtjsYXxi_Ho5eDGxJIVtc1WubhZRbGphKGHOytbYAowo8xVXwtf/s1600-h/dxvsskz_157d2gckpgq_b.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5280180752368637218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5whizJPbZRTnknE4kAfi59f1C330UdKf_0ghtYuQAbSCKIu9hcuOuvTLF1isQVYf-ZA33dlRrR6t5k5tdPqtjsYXxi_Ho5eDGxJIVtc1WubhZRbGphKGHOytbYAowo8xVXwtf/s400/dxvsskz_157d2gckpgq_b.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 253px;" /></a><span style="border-collapse: collapse; font-style: italic;font-size:85%;" >(Click to enlarge</span><span style="font-style: italic;">)</span><br /></div><span style="border-collapse: collapse;"><br /></span>With the new navigation scheme, we've added the ability for administrators to rename accounts and profiles directly on that page and have introduced a profile <span class="blsp-spelling-error" id="SPELLING_ERROR_1">locator</span> functionality to help increase efficiency and ease of account management.<br /><br />You can also:<br /><ul><li> Easily navigate from account to profiles by just clicking on the account name (and back with Overview)</li><li>Better understand the hierarchy relationship between accounts and profiles and quickly find their <span class="blsp-spelling-error" id="SPELLING_ERROR_2">webproperty</span> ID</li><li>See key loyalty and success metrics for all your accounts and profiles, and sort by any of these metrics</li><li>Use the "Find Profiles" <span class="blsp-spelling-error" id="SPELLING_ERROR_3">locator</span> box or "starring" functionality to quickly find and navigate to a desired profiles and accounts, regardless of how many there are. No need to sift through pages of irrelevant content.<br /></li></ul>It's all about ease of use. For example, now, with a glance, you can determine positive or negative changes in account performance and quickly pull up the reports for a specific account. Additionally, administrators can rename account and profiles directly in the account management interface, without a lot of drilling down.<br /><br />We hope that the new interface will save you a lot of time. Enjoy!<br /><br /><span class="byline-author">Posted by Nat <span class="blsp-spelling-error" id="SPELLING_ERROR_4">Criou</span>, Product Manager, Google Analytics<br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> By now, you've probably noticed the account management pages you see when you log into your Google Analytics account. The pages have been updated to provide you with easier access and monitoring capabilities to your accounts and profiles. Now it's easier to manage and monitor your accounts and profiles, and also easier to see areas requiring attention because you can also glimpse at key performance metrics up front, right upon <span class="blsp-spelling-error" id="SPELLING_ERROR_0">login</span>. We've bubbled up snippets of meaningful data with clear visual cues and cool icons so you can quickly get an update if you don't want to completely dive into reports.<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5whizJPbZRTnknE4kAfi59f1C330UdKf_0ghtYuQAbSCKIu9hcuOuvTLF1isQVYf-ZA33dlRrR6t5k5tdPqtjsYXxi_Ho5eDGxJIVtc1WubhZRbGphKGHOytbYAowo8xVXwtf/s1600-h/dxvsskz_157d2gckpgq_b.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5280180752368637218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5whizJPbZRTnknE4kAfi59f1C330UdKf_0ghtYuQAbSCKIu9hcuOuvTLF1isQVYf-ZA33dlRrR6t5k5tdPqtjsYXxi_Ho5eDGxJIVtc1WubhZRbGphKGHOytbYAowo8xVXwtf/s400/dxvsskz_157d2gckpgq_b.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 253px;" /></a><span style="border-collapse: collapse; font-style: italic;font-size:85%;" >(Click to enlarge</span><span style="font-style: italic;">)</span><br /></div><span style="border-collapse: collapse;"><br /></span>With the new navigation scheme, we've added the ability for administrators to rename accounts and profiles directly on that page and have introduced a profile <span class="blsp-spelling-error" id="SPELLING_ERROR_1">locator</span> functionality to help increase efficiency and ease of account management.<br /><br />You can also:<br /><ul><li> Easily navigate from account to profiles by just clicking on the account name (and back with Overview)</li><li>Better understand the hierarchy relationship between accounts and profiles and quickly find their <span class="blsp-spelling-error" id="SPELLING_ERROR_2">webproperty</span> ID</li><li>See key loyalty and success metrics for all your accounts and profiles, and sort by any of these metrics</li><li>Use the "Find Profiles" <span class="blsp-spelling-error" id="SPELLING_ERROR_3">locator</span> box or "starring" functionality to quickly find and navigate to a desired profiles and accounts, regardless of how many there are. No need to sift through pages of irrelevant content.<br /></li></ul>It's all about ease of use. For example, now, with a glance, you can determine positive or negative changes in account performance and quickly pull up the reports for a specific account. Additionally, administrators can rename account and profiles directly in the account management interface, without a lot of drilling down.<br /><br />We hope that the new interface will save you a lot of time. Enjoy!<br /><br /><span class="byline-author">Posted by Nat <span class="blsp-spelling-error" id="SPELLING_ERROR_4">Criou</span>, Product Manager, Google Analytics<br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2008/12/new-and-improved-account-management.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:New and improved account management pages&url=https://analytics.googleblog.com/2008/12/new-and-improved-account-management.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2008/12/new-and-improved-account-management.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5360519583413061670' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2008/12/google-analytics-youtube-channel.html?hl=en' itemprop='url' title='Google Analytics YouTube Channel'> Google Analytics YouTube Channel </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 11, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> When we launched <a title="enterprise class features" href="http://analytics.blogspot.com/2008/10/more-enterprise-class-features-added-to.html" id="uuxf">additional enterprise class features</a> in October, we created a few short videos to help people get started using the features. Your feedback on these videos and their popularity (over 70,000 views so far) has inspired us to create more educational videos.<br /><br />Today, we're pleased to announce the <a title="Google Analytics Channel" href="//www.youtube.com/googleanalytics" id="rj8.">Google Analytics Channel</a> on YouTube, a one-stop source for the latest Google Analytics-related videos. If you're looking for a beginner's guide to <a title="interpreting and acting on your data" href="//www.youtube.com/profile?v=_qfG2d9etvk&user=googleanalytics" id="d:lx">interpreting and acting on your data</a>, an introduction to <a title="motion charts" href="//www.youtube.com/profile?v=D4QePIt_TTs&user=googleanalytics" id="z2xf">motion charts</a>, or you want to learn how to perform <a title="placement targeting in 60 seconds" href="//www.youtube.com/profile?v=YCucKBaT6x8&user=googleanalytics" id="d:on">placement targeting in 60 seconds</a>, you can now find it at youtube.com/googleanalytics. And, just to prove that we don't take ourselves too seriously, we'll add the occasional <a title="music video" href="//www.youtube.com/watch?v=nimrc-uG7UY">music video</a> :)<br /><br />We'll continue to listen for what you want to learn about and work on adding useful videos to the channel. If you want to be sure that you always stay up to date, you can subscribe to the Google Analytics Channel or even add an <a href="//www.google.com/ig/adde?moduleurl=youtube.xml&source=imag" id="le6g" target="_blank" title="iGoogle gadget">iGoogle gadget</a> to your homepage. <br /><br /><span class="byline-author">Posted by Melissa Hsieh, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> When we launched <a title="enterprise class features" href="http://analytics.blogspot.com/2008/10/more-enterprise-class-features-added-to.html" id="uuxf">additional enterprise class features</a> in October, we created a few short videos to help people get started using the features. Your feedback on these videos and their popularity (over 70,000 views so far) has inspired us to create more educational videos.<br /><br />Today, we're pleased to announce the <a title="Google Analytics Channel" href="//www.youtube.com/googleanalytics" id="rj8.">Google Analytics Channel</a> on YouTube, a one-stop source for the latest Google Analytics-related videos. If you're looking for a beginner's guide to <a title="interpreting and acting on your data" href="//www.youtube.com/profile?v=_qfG2d9etvk&user=googleanalytics" id="d:lx">interpreting and acting on your data</a>, an introduction to <a title="motion charts" href="//www.youtube.com/profile?v=D4QePIt_TTs&user=googleanalytics" id="z2xf">motion charts</a>, or you want to learn how to perform <a title="placement targeting in 60 seconds" href="//www.youtube.com/profile?v=YCucKBaT6x8&user=googleanalytics" id="d:on">placement targeting in 60 seconds</a>, you can now find it at youtube.com/googleanalytics. And, just to prove that we don't take ourselves too seriously, we'll add the occasional <a title="music video" href="//www.youtube.com/watch?v=nimrc-uG7UY">music video</a> :)<br /><br />We'll continue to listen for what you want to learn about and work on adding useful videos to the channel. If you want to be sure that you always stay up to date, you can subscribe to the Google Analytics Channel or even add an <a href="//www.google.com/ig/adde?moduleurl=youtube.xml&source=imag" id="le6g" target="_blank" title="iGoogle gadget">iGoogle gadget</a> to your homepage. <br /><br /><span class="byline-author">Posted by Melissa Hsieh, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2008/12/google-analytics-youtube-channel.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Google Analytics YouTube Channel&url=https://analytics.googleblog.com/2008/12/google-analytics-youtube-channel.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2008/12/google-analytics-youtube-channel.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8322434988187198510' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2008/12/norads-santa-tracking-website.html?hl=en' itemprop='url' title='Santa Tracking with NORAD and Google Analytics'> Santa Tracking with NORAD and Google Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 9, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> We write this blog post with what can only be described as holiday giddiness. First, we're writing it from the North Pole with the help of Santa's Elves (they are spell-checking as we write), and second, we've teamed up with NORAD, the North American Aerospace Defense Command, as well as Santa Claus himself. Where could this possibly be going? Well, NORAD is using Google Analytics on their incredibly popular <a href="http://www.noradsanta.org/en/home.html#utm_campaign=en_US&utm_medium=et&utm_source=en_US-et-na-us-gns-gm&utm_term=analytics">NORAD Tracks Santa website</a>!<br /><br />As you may know, <a href="http://www.norad.mil/">NORAD</a> provides aerospace warning and control for North America 365 days a year. This U.S. military department is tracking what's going on up above (so you don't have to constantly crane your neck). And on Christmas Eve, you better believe NORAD is keeping a close eye on Santa's flight.<br /><br />Why is this so important? Just ask any child. Children everywhere – both naughty and nice – want to know where Santa is on the 24th of December.<br /><br />NORAD began tracking Santa's flight in 1955 when children started calling into a military phone number on Christmas Eve to find out where Santa was. Ten years ago, NORAD launched the website, which has evolved each year. A continuing partnership with Google started in 2006 – read about it on <a href="http://googleblog.blogspot.com/2008/12/santa-countdown-begins.html">the Google blog</a>. Last year, NORAD started using Google Analytics to record traffic stats for the website. They were very pleasantly surprised – the numbers were an early Christmas gift.<br /><br /><span style="font-weight: bold;">Preparation and Planning</span><br /><br />The website rolls out in two phases. Phase one went live on December 1st, and lasts until Christmas eve; it features the history of the Santa Tracker, a countdown to take-off, updates from Santa's Village, and holiday-themed games – a new one released each day – which can be found under the <a href="http://www.noradsanta.org/en/countdown.html">Kids Countdown area</a> - pictured here:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQB1P4c7KQBxm6xpzotueU8_1L2Fq75V4qIm4O0sbUUbCbxiMXhfO0sxUeu_Vizs9DTBkbUo8fk6XZTGQOCgcirlVfjygaxUZe2Ja4xCpwFEECwwg82Ym1kpor_liB5-wkXwOZ/s1600-h/kids+countdown+area.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5277931652849874530" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQB1P4c7KQBxm6xpzotueU8_1L2Fq75V4qIm4O0sbUUbCbxiMXhfO0sxUeu_Vizs9DTBkbUo8fk6XZTGQOCgcirlVfjygaxUZe2Ja4xCpwFEECwwg82Ym1kpor_liB5-wkXwOZ/s400/kids+countdown+area.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 287px;" /></a>Phase two, on Christmas Eve, will display a map showing Santa's launch from the North Pole at 4:00a.m. MST and will track him in Google Map and Google Earth imagery, live and in real time, as he makes his trek around the world!<br /><br />Initially, the Santa Tracking team at NORAD implemented Google Analytics last year because they simply wanted to see how many visitors came to the site. But they got a lot more out of it. We spoke with Major Stacia Reddish, NORAD Tracks Santa Program Manager, after Christmas last year. "For us, 2007 was a benchmark because we didn't have analytics data before. It will be really interesting and useful to compare last year's statistics to this year's." Last year, the website was featured in 6 languages and it literally got traffic from all over the world, which NORAD learned from Google Analytics. "In 2007 we had visitors from 212 countries and territories with the majority of traffic from the US, UK, and Canada," Major Reddish told us. "We logged almost 11 million visits!"<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7szRGju3TCG6-dGlraAOMxG0cwjS_DdxpJLfSdQ_uluh4I4Z-FmOMCMXBPXVl4z1-yThTcXt8UASceQ6jNgjdf0C1bmb5d69DeY2opUwyhcxsbzh49UslcrStBOS2DoV9xA-7/s1600-h/NORAD_map_overlay_2007.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5277929008599755890" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7szRGju3TCG6-dGlraAOMxG0cwjS_DdxpJLfSdQ_uluh4I4Z-FmOMCMXBPXVl4z1-yThTcXt8UASceQ6jNgjdf0C1bmb5d69DeY2opUwyhcxsbzh49UslcrStBOS2DoV9xA-7/s400/NORAD_map_overlay_2007.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 234px;" /></a><span style="font-size:85%;"><span style="font-style: italic;">Last year's visits to NORAD's Santa Tracking site came from</span></span><span style="font-style: italic;font-size:85%;" ><br />almost </span><span style="font-style: italic;font-size:85%;" >every country on the planet, denoted by areas in green</span><br /></div><br />This year, they expect even more.<br /><br />Major Reddish said that Google Analytics has been invaluable for planning and evolving the site. For instance, last year, the team made a goal to translate the site into at least one additional language for this year. But which language would be most helpful to visitors? Google Analytics reported that visitors from China spent twice as long on site as the average. So Chinese was chosen as the additional language option for 2008.<br /><br />Analytics data has also helped with staffing projections for the site and for Christmas Eve. By seeing how many people clicked on the "contact us" link last year, for instance, NORAD could figure out how to scale volunteer, phone and computer needs for Christmas Eve. "Google Analytics was really helpful for our planning purposes since the traffic on the site is so big on December 24th," she said. "Last year, we could project what it would be like by the amount of traffic coming in before then. And it will really help as we staff up for 2008."<br /><br /><br />Both this year and last, the site was designed and built by Booz Allen Hamilton, another corporate sponsor. In addition to the overall traffic numbers, Google Analytics data helped them design the site. They used browser and connection speed data to optimize for visitortechnographics and they chose to hold over the site's most popular games, replacing those that got less usage.<br /><br /><span style="font-weight: bold;">The countdown to Christmas Eve</span><br /><br />Even though the project is strictly for fun, a lot of effort is put in to get the word out and support the site. Last year, in the days leading up to the launch of the website, and then again before Christmas Eve, three press releases were issued as well as two media advisories. Finally, on Christmas Eve roughly 1000 volunteers report to Peterson Air Force Base in Colorado Springs to help answer phone calls and emails from children asking where Santa is. Last year, over 90,000 calls were answered and over 10,000 emails were responded to on Christmas eve.<br /><br /><span style="font-weight: bold;">'Twas the night before Christmas</span><br /><br />On Christmas Eve, attention on the site really kicks into high gear, with television news networks in the US and Canada including CNN.com, FOX national news, ABC, CBS, NBC, CTV, and their affiliates, cover the site live. Last year, because of Google Analytics, NORAD was able to add to the buzz on the 24th by giving reporters almost real time traffic statistics, updated hour by hour. They were able to enrich the story with details, including the fact that the time-on-site average had risen to 5 minutes.<br /><br />Major Reddish raved about the geographic reporting. "The map overlay is so great. An Italian reporter asked us how many people came to our site from Italy, and we were able to tell him. He was impressed and decided to do a story. It's important for media to know where the interest is coming from, and it's also great information for our department."<br /><br />This year, they're going to look at key performance indicators as well as the incremental usage the Chinese language generates. This data will help them make accurate projections for next year, when Santa gives a hearty, "Ho, Ho, Ho!" and launches into the Northern sky once again! We're sure NORAD will be prepared. But back to the important stuff: at time of this posting, according to NORAD, there are only 14 days, 11 hours, 47 minutes and 5 seconds to go until Santa gets flying, and counting! We hope you and yours enjoy every second.<br /><br />Happy holidays from our team to yours!<br /><br /><span class="byline-author">Posted by Jeff Gillis, Google Analytics Team, and Laura Melahn, Geo Team<br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> We write this blog post with what can only be described as holiday giddiness. First, we're writing it from the North Pole with the help of Santa's Elves (they are spell-checking as we write), and second, we've teamed up with NORAD, the North American Aerospace Defense Command, as well as Santa Claus himself. Where could this possibly be going? Well, NORAD is using Google Analytics on their incredibly popular <a href="http://www.noradsanta.org/en/home.html#utm_campaign=en_US&utm_medium=et&utm_source=en_US-et-na-us-gns-gm&utm_term=analytics">NORAD Tracks Santa website</a>!<br /><br />As you may know, <a href="http://www.norad.mil/">NORAD</a> provides aerospace warning and control for North America 365 days a year. This U.S. military department is tracking what's going on up above (so you don't have to constantly crane your neck). And on Christmas Eve, you better believe NORAD is keeping a close eye on Santa's flight.<br /><br />Why is this so important? Just ask any child. Children everywhere – both naughty and nice – want to know where Santa is on the 24th of December.<br /><br />NORAD began tracking Santa's flight in 1955 when children started calling into a military phone number on Christmas Eve to find out where Santa was. Ten years ago, NORAD launched the website, which has evolved each year. A continuing partnership with Google started in 2006 – read about it on <a href="http://googleblog.blogspot.com/2008/12/santa-countdown-begins.html">the Google blog</a>. Last year, NORAD started using Google Analytics to record traffic stats for the website. They were very pleasantly surprised – the numbers were an early Christmas gift.<br /><br /><span style="font-weight: bold;">Preparation and Planning</span><br /><br />The website rolls out in two phases. Phase one went live on December 1st, and lasts until Christmas eve; it features the history of the Santa Tracker, a countdown to take-off, updates from Santa's Village, and holiday-themed games – a new one released each day – which can be found under the <a href="http://www.noradsanta.org/en/countdown.html">Kids Countdown area</a> - pictured here:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQB1P4c7KQBxm6xpzotueU8_1L2Fq75V4qIm4O0sbUUbCbxiMXhfO0sxUeu_Vizs9DTBkbUo8fk6XZTGQOCgcirlVfjygaxUZe2Ja4xCpwFEECwwg82Ym1kpor_liB5-wkXwOZ/s1600-h/kids+countdown+area.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5277931652849874530" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQB1P4c7KQBxm6xpzotueU8_1L2Fq75V4qIm4O0sbUUbCbxiMXhfO0sxUeu_Vizs9DTBkbUo8fk6XZTGQOCgcirlVfjygaxUZe2Ja4xCpwFEECwwg82Ym1kpor_liB5-wkXwOZ/s400/kids+countdown+area.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 287px;" /></a>Phase two, on Christmas Eve, will display a map showing Santa's launch from the North Pole at 4:00a.m. MST and will track him in Google Map and Google Earth imagery, live and in real time, as he makes his trek around the world!<br /><br />Initially, the Santa Tracking team at NORAD implemented Google Analytics last year because they simply wanted to see how many visitors came to the site. But they got a lot more out of it. We spoke with Major Stacia Reddish, NORAD Tracks Santa Program Manager, after Christmas last year. "For us, 2007 was a benchmark because we didn't have analytics data before. It will be really interesting and useful to compare last year's statistics to this year's." Last year, the website was featured in 6 languages and it literally got traffic from all over the world, which NORAD learned from Google Analytics. "In 2007 we had visitors from 212 countries and territories with the majority of traffic from the US, UK, and Canada," Major Reddish told us. "We logged almost 11 million visits!"<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7szRGju3TCG6-dGlraAOMxG0cwjS_DdxpJLfSdQ_uluh4I4Z-FmOMCMXBPXVl4z1-yThTcXt8UASceQ6jNgjdf0C1bmb5d69DeY2opUwyhcxsbzh49UslcrStBOS2DoV9xA-7/s1600-h/NORAD_map_overlay_2007.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5277929008599755890" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7szRGju3TCG6-dGlraAOMxG0cwjS_DdxpJLfSdQ_uluh4I4Z-FmOMCMXBPXVl4z1-yThTcXt8UASceQ6jNgjdf0C1bmb5d69DeY2opUwyhcxsbzh49UslcrStBOS2DoV9xA-7/s400/NORAD_map_overlay_2007.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 234px;" /></a><span style="font-size:85%;"><span style="font-style: italic;">Last year's visits to NORAD's Santa Tracking site came from</span></span><span style="font-style: italic;font-size:85%;" ><br />almost </span><span style="font-style: italic;font-size:85%;" >every country on the planet, denoted by areas in green</span><br /></div><br />This year, they expect even more.<br /><br />Major Reddish said that Google Analytics has been invaluable for planning and evolving the site. For instance, last year, the team made a goal to translate the site into at least one additional language for this year. But which language would be most helpful to visitors? Google Analytics reported that visitors from China spent twice as long on site as the average. So Chinese was chosen as the additional language option for 2008.<br /><br />Analytics data has also helped with staffing projections for the site and for Christmas Eve. By seeing how many people clicked on the "contact us" link last year, for instance, NORAD could figure out how to scale volunteer, phone and computer needs for Christmas Eve. "Google Analytics was really helpful for our planning purposes since the traffic on the site is so big on December 24th," she said. "Last year, we could project what it would be like by the amount of traffic coming in before then. And it will really help as we staff up for 2008."<br /><br /><br />Both this year and last, the site was designed and built by Booz Allen Hamilton, another corporate sponsor. In addition to the overall traffic numbers, Google Analytics data helped them design the site. They used browser and connection speed data to optimize for visitortechnographics and they chose to hold over the site's most popular games, replacing those that got less usage.<br /><br /><span style="font-weight: bold;">The countdown to Christmas Eve</span><br /><br />Even though the project is strictly for fun, a lot of effort is put in to get the word out and support the site. Last year, in the days leading up to the launch of the website, and then again before Christmas Eve, three press releases were issued as well as two media advisories. Finally, on Christmas Eve roughly 1000 volunteers report to Peterson Air Force Base in Colorado Springs to help answer phone calls and emails from children asking where Santa is. Last year, over 90,000 calls were answered and over 10,000 emails were responded to on Christmas eve.<br /><br /><span style="font-weight: bold;">'Twas the night before Christmas</span><br /><br />On Christmas Eve, attention on the site really kicks into high gear, with television news networks in the US and Canada including CNN.com, FOX national news, ABC, CBS, NBC, CTV, and their affiliates, cover the site live. Last year, because of Google Analytics, NORAD was able to add to the buzz on the 24th by giving reporters almost real time traffic statistics, updated hour by hour. They were able to enrich the story with details, including the fact that the time-on-site average had risen to 5 minutes.<br /><br />Major Reddish raved about the geographic reporting. "The map overlay is so great. An Italian reporter asked us how many people came to our site from Italy, and we were able to tell him. He was impressed and decided to do a story. It's important for media to know where the interest is coming from, and it's also great information for our department."<br /><br />This year, they're going to look at key performance indicators as well as the incremental usage the Chinese language generates. This data will help them make accurate projections for next year, when Santa gives a hearty, "Ho, Ho, Ho!" and launches into the Northern sky once again! We're sure NORAD will be prepared. But back to the important stuff: at time of this posting, according to NORAD, there are only 14 days, 11 hours, 47 minutes and 5 seconds to go until Santa gets flying, and counting! We hope you and yours enjoy every second.<br /><br />Happy holidays from our team to yours!<br /><br /><span class="byline-author">Posted by Jeff Gillis, Google Analytics Team, and Laura Melahn, Geo Team<br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2008/12/norads-santa-tracking-website.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Santa Tracking with NORAD and Google Analytics&url=https://analytics.googleblog.com/2008/12/norads-santa-tracking-website.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2008/12/norads-santa-tracking-website.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='6588500368776670456' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2008/12/google-analytics-seminars-for-success.html?hl=en' itemprop='url' title='Google Analytics Seminars for Success December 8 - 9, 2008 in Montreal'> Google Analytics Seminars for Success December 8 - 9, 2008 in Montreal </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 3, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div>Seminars for Success have been so popular in the US that we're now expanding to Canada! <a title="Come join" href="http://www.epikone.com/services/training/seminars/" id="ukwc">Come join</a> one of our lead instructors, Justin Cutroni, Director of Analytics at EpikOne for a Google Analytics Seminars for Success in Montreal December 8 - 9. Whether you are an analyst or tasked with configuring Google Analytics this seminar will help improve your overall understanding of Google Analytics. </div><div><br /></div><div>Perhaps you have questions like, "What reports should I be looking at for my business and what do they mean? How do I configure goals? What is an acceptable bounce rate?" If so, then Seminars for Success Montreal is for you. For only $249 U.S. per day this seminar offers tremendous value. </div><div><br /></div><div>Day 1 focuses on Google Analytics reports and data. Justin walks through almost every report and shows how you can use Google Analytics to gain meaningful data insights. Day 1 will also cover many of the new Google Analytics analysis tools including Advanced Segmentation, Custom Reports and Motion Charts. </div><br /><b><a title="Day 1: Introduction & User Training" href="//www.google.com/intl/en/adwords/seminars/analytics1.html" id="ot:_">Day 1: Introduction & User Training</a></b> <ul><li>Introduction to Web Analytics</li><li>Google Analytics Reporting Features</li><li>Sharing GA Data</li><li>Custom Dashboards</li><li>Understanding Site Visitors</li><li>Tracking online marketing campaigns</li><li>Evaluating site content and user navigation</li><li>Understanding Goals and Conversion Funnels</li><li>Website testing with the Google Website Optimizer</li></ul><div>On Day 2 Justin really digs into how Google Analytics works and how to configure it correctly. </div><div><br /></div><div><b><a title="Day 2: Advanced Technical Implementation" href="//www.google.com/intl/en/adwords/seminars/analytics2.html" id="c8vv">Day 2: Advanced Technical Implementation</a> </b><br /></div> <ul><li> GA architecture overview</li><li> Learning about Regular Expressions</li><li> Improving your data with filters</li><li> Setting up Goals and Funnels</li><li> Implementing E-Commerce Tracking</li><li> Configuring Custom Segmentation</li><li> Introduction to Event Tracking</li><li>Tracking websites with multiple domains/subdomains</li><li>Code customization</li></ul> <div><br /></div><div>Ready to learn how you can improve your Google Analytics skills? <b><a title="Register here" href="http://www.epikone.com/services/training/seminars/" id="r5h5">Register here</a></b>!<br /><br />See what some past attendees are saying about the Seminars for Success:<br /></div><div><br /></div><div>“The course was outstanding. Going through all the functionality in a structured way with such a good presentation style has been incredibly worthwhile. Highly recommended!” </div><div><br /></div><div>“This course is an unbelievable value. Now I’ve got a scalpel, where I had a hatchet prior. Awesome amount of info here—I’ve used GA for 2 years, and I never knew what I didn’t know. Now I do!” </div><div><br /></div><div>“Great seminar for geeks AND non-geeks interested in creating actionable website metrics.” </div><div><br /></div><div>“I learned more in this seminar than I have in all of the time I’ve spent playing in Google Analytics and reading books.” </div><br /><span class="byline-author">Posted by Eva Woo, Google Analytics Team<br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div>Seminars for Success have been so popular in the US that we're now expanding to Canada! <a title="Come join" href="http://www.epikone.com/services/training/seminars/" id="ukwc">Come join</a> one of our lead instructors, Justin Cutroni, Director of Analytics at EpikOne for a Google Analytics Seminars for Success in Montreal December 8 - 9. Whether you are an analyst or tasked with configuring Google Analytics this seminar will help improve your overall understanding of Google Analytics. </div><div><br /></div><div>Perhaps you have questions like, "What reports should I be looking at for my business and what do they mean? How do I configure goals? What is an acceptable bounce rate?" If so, then Seminars for Success Montreal is for you. For only $249 U.S. per day this seminar offers tremendous value. </div><div><br /></div><div>Day 1 focuses on Google Analytics reports and data. Justin walks through almost every report and shows how you can use Google Analytics to gain meaningful data insights. Day 1 will also cover many of the new Google Analytics analysis tools including Advanced Segmentation, Custom Reports and Motion Charts. </div><br /><b><a title="Day 1: Introduction & User Training" href="//www.google.com/intl/en/adwords/seminars/analytics1.html" id="ot:_">Day 1: Introduction & User Training</a></b> <ul><li>Introduction to Web Analytics</li><li>Google Analytics Reporting Features</li><li>Sharing GA Data</li><li>Custom Dashboards</li><li>Understanding Site Visitors</li><li>Tracking online marketing campaigns</li><li>Evaluating site content and user navigation</li><li>Understanding Goals and Conversion Funnels</li><li>Website testing with the Google Website Optimizer</li></ul><div>On Day 2 Justin really digs into how Google Analytics works and how to configure it correctly. </div><div><br /></div><div><b><a title="Day 2: Advanced Technical Implementation" href="//www.google.com/intl/en/adwords/seminars/analytics2.html" id="c8vv">Day 2: Advanced Technical Implementation</a> </b><br /></div> <ul><li> GA architecture overview</li><li> Learning about Regular Expressions</li><li> Improving your data with filters</li><li> Setting up Goals and Funnels</li><li> Implementing E-Commerce Tracking</li><li> Configuring Custom Segmentation</li><li> Introduction to Event Tracking</li><li>Tracking websites with multiple domains/subdomains</li><li>Code customization</li></ul> <div><br /></div><div>Ready to learn how you can improve your Google Analytics skills? <b><a title="Register here" href="http://www.epikone.com/services/training/seminars/" id="r5h5">Register here</a></b>!<br /><br />See what some past attendees are saying about the Seminars for Success:<br /></div><div><br /></div><div>“The course was outstanding. Going through all the functionality in a structured way with such a good presentation style has been incredibly worthwhile. Highly recommended!” </div><div><br /></div><div>“This course is an unbelievable value. Now I’ve got a scalpel, where I had a hatchet prior. Awesome amount of info here—I’ve used GA for 2 years, and I never knew what I didn’t know. Now I do!” </div><div><br /></div><div>“Great seminar for geeks AND non-geeks interested in creating actionable website metrics.” </div><div><br /></div><div>“I learned more in this seminar than I have in all of the time I’ve spent playing in Google Analytics and reading books.” </div><br /><span class="byline-author">Posted by Eva Woo, Google Analytics Team<br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2008/12/google-analytics-seminars-for-success.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Google Analytics Seminars for Success December 8 - 9, 2008 in Montreal&url=https://analytics.googleblog.com/2008/12/google-analytics-seminars-for-success.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2008/12/google-analytics-seminars-for-success.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='2808036743658969230' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2008/11/seminars-for-success-now-for-website.html?hl=en' itemprop='url' title='Seminars for Success, Now for Website Optimizer'> Seminars for Success, Now for Website Optimizer </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 25, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <b></b>You may have heard of <a href="http://services.google.com/ads_inquiry/awseminars" id="ze82" title="Seminars for Success">Seminars for Success</a>. It's a full day of hands-on training on Google products like AdWords and Google Analytics. We've heard requests for more in-depth training on Google Website Optimizer. If you don't know about it, <a href="//www.google.com/websiteoptimizer" id="z972" title="Website Optimizer">Website Optimizer</a> is a free tool that helps you increase your site's conversion rates by testing different versions of your website's content.<br /><br />If you want to learn about website testing and how to increase your website's effectiveness, then this course is for you. The course covers how to run your first experiment, best practices in landing page design, and advanced testing strategies. <div> <br /></div> We're now offering <a href="//www.google.com/adwords/seminars/wso.html" id="g283" title="Website Optimizer Seminars for Success">Website Optimizer Seminars for Success</a> with four sessions scheduled around the US:<br /><br /> <div> <ul><li> Washington DC - December 4 - <a href="http://www.roirevolution.com/google-website-optimizer/gwo-seminar.htm" id="d1fu" title="Register">Register</a> </li><li> Seattle, WA - December 10 - <a href="http://www.websharedesign.com/seminars-for-success/seminars-for-success-google-website-optimizer" id="tv9a" title="Register">Register</a> </li><li> Las Vegas, NV - January 23 - <a href="http://www.websharedesign.com/seminars-for-success/seminars-for-success-google-website-optimizer" id="d5h0" title="Register">Register</a> </li><li> San Jose, CA - February 11 - <a href="http://www.websharedesign.com/seminars-for-success/seminars-for-success-google-website-optimizer" id="tvo-" title="Register">Register</a> </li></ul> </div> <div> <br /> </div> <div> Website Optimizer Seminars for Success are led by Google authorized Seminar Leaders. They're experts in the field of website testing and on Website Optimizer. If you want to start increasing your conversion rates, now is the time to sign up. </div> <div> <br /> </div> <div> Course materials will be provided to all that attend. And, if you sign up at least 7 days in advance of a Seminar, you'll receive a $50 AdWords credit. The Washington DC Seminar is coming up next week, so be sure to <a href="http://www.roirevolution.com/google-website-optimizer/gwo-seminar.htm" id="ddpa" title="register your spot">register your spot</a>. </div> <div> <br /> </div> <div> If you'd like to be notified when Seminars for Success are happening in your area, you can <a href="http://services.google.com/ads_inquiry/awseminars#contact" id="zctp" title="fill out this form">fill out this form</a>. </div><br /><br /><span class="byline-author">Posted by Dai Pham, Google Analytics Team<br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <b></b>You may have heard of <a href="http://services.google.com/ads_inquiry/awseminars" id="ze82" title="Seminars for Success">Seminars for Success</a>. It's a full day of hands-on training on Google products like AdWords and Google Analytics. We've heard requests for more in-depth training on Google Website Optimizer. If you don't know about it, <a href="//www.google.com/websiteoptimizer" id="z972" title="Website Optimizer">Website Optimizer</a> is a free tool that helps you increase your site's conversion rates by testing different versions of your website's content.<br /><br />If you want to learn about website testing and how to increase your website's effectiveness, then this course is for you. The course covers how to run your first experiment, best practices in landing page design, and advanced testing strategies. <div> <br /></div> We're now offering <a href="//www.google.com/adwords/seminars/wso.html" id="g283" title="Website Optimizer Seminars for Success">Website Optimizer Seminars for Success</a> with four sessions scheduled around the US:<br /><br /> <div> <ul><li> Washington DC - December 4 - <a href="http://www.roirevolution.com/google-website-optimizer/gwo-seminar.htm" id="d1fu" title="Register">Register</a> </li><li> Seattle, WA - December 10 - <a href="http://www.websharedesign.com/seminars-for-success/seminars-for-success-google-website-optimizer" id="tv9a" title="Register">Register</a> </li><li> Las Vegas, NV - January 23 - <a href="http://www.websharedesign.com/seminars-for-success/seminars-for-success-google-website-optimizer" id="d5h0" title="Register">Register</a> </li><li> San Jose, CA - February 11 - <a href="http://www.websharedesign.com/seminars-for-success/seminars-for-success-google-website-optimizer" id="tvo-" title="Register">Register</a> </li></ul> </div> <div> <br /> </div> <div> Website Optimizer Seminars for Success are led by Google authorized Seminar Leaders. They're experts in the field of website testing and on Website Optimizer. If you want to start increasing your conversion rates, now is the time to sign up. </div> <div> <br /> </div> <div> Course materials will be provided to all that attend. And, if you sign up at least 7 days in advance of a Seminar, you'll receive a $50 AdWords credit. The Washington DC Seminar is coming up next week, so be sure to <a href="http://www.roirevolution.com/google-website-optimizer/gwo-seminar.htm" id="ddpa" title="register your spot">register your spot</a>. </div> <div> <br /> </div> <div> If you'd like to be notified when Seminars for Success are happening in your area, you can <a href="http://services.google.com/ads_inquiry/awseminars#contact" id="zctp" title="fill out this form">fill out this form</a>. </div><br /><br /><span class="byline-author">Posted by Dai Pham, Google Analytics Team<br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2008/11/seminars-for-success-now-for-website.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Seminars for Success, Now for Website Optimizer&url=https://analytics.googleblog.com/2008/11/seminars-for-success-now-for-website.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2008/11/seminars-for-success-now-for-website.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='2808595063036159248' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2008/11/getting-answers-fast.html?hl=en' itemprop='url' title='Getting Answers -- Fast'> Getting Answers -- Fast </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 25, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> It's 10am, you've got a fresh cup of coffee, and you're excited to implement your latest Google Analytics-related idea. Today, you'll be setting up your ecommerce reporting or perhaps re-examining all of your keywords with the help of Motion Charts. You begin working and suddenly, you're not sure how to proceed. You have a question, and you need an answer -- hopefully before your coffee gets cold and your inspiration runs out.<br /><br />A quick search of the Help Center yields an article that only partially addresses your question. You need help from someone who has already worked through this particular roadblock.<br /><br />We're pleased to announce that, as of today, you have a new way of quickly getting the help you need. We've launched a new <a href="//www.google.com/support/forum/p/Google+Analytics?hl=en">Forum</a> within <a href="//www.google.com/support">Google Help</a> that allows you to ask questions about Google Analytics and have them answered by both Google employees and other Google Analytics users. You can easily identify answers from Google Employees, top contributors, seasoned posters, or new posters. The "Best Answers" (as voted by the community) gain the most visibility so that everyone can share valuable information. And a list of "Related Questions" comes up even as you are typing your question.<br /><br />If you are in the forum to help other users, it's easy to find questions that need answers. Based on your contributions, you can be distinguished as a Top Contributor or seasoned poster. The old <a href="http://groups.google.com/group/analytics-help" id="xvlj" title="Analytics Help Group">Analytics Help Group</a> will still be accessible for information searches, but is closed for additional posts. This will allow the Google Analytics support staff to focus all their efforts on your new forum.<br /><br />Now, back to work, before your coffee gets cold!<br /><br /><span class="byline-author">Posted by Melissa Hsieh, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> It's 10am, you've got a fresh cup of coffee, and you're excited to implement your latest Google Analytics-related idea. Today, you'll be setting up your ecommerce reporting or perhaps re-examining all of your keywords with the help of Motion Charts. You begin working and suddenly, you're not sure how to proceed. You have a question, and you need an answer -- hopefully before your coffee gets cold and your inspiration runs out.<br /><br />A quick search of the Help Center yields an article that only partially addresses your question. You need help from someone who has already worked through this particular roadblock.<br /><br />We're pleased to announce that, as of today, you have a new way of quickly getting the help you need. We've launched a new <a href="//www.google.com/support/forum/p/Google+Analytics?hl=en">Forum</a> within <a href="//www.google.com/support">Google Help</a> that allows you to ask questions about Google Analytics and have them answered by both Google employees and other Google Analytics users. You can easily identify answers from Google Employees, top contributors, seasoned posters, or new posters. The "Best Answers" (as voted by the community) gain the most visibility so that everyone can share valuable information. And a list of "Related Questions" comes up even as you are typing your question.<br /><br />If you are in the forum to help other users, it's easy to find questions that need answers. Based on your contributions, you can be distinguished as a Top Contributor or seasoned poster. The old <a href="http://groups.google.com/group/analytics-help" id="xvlj" title="Analytics Help Group">Analytics Help Group</a> will still be accessible for information searches, but is closed for additional posts. This will allow the Google Analytics support staff to focus all their efforts on your new forum.<br /><br />Now, back to work, before your coffee gets cold!<br /><br /><span class="byline-author">Posted by Melissa Hsieh, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2008/11/getting-answers-fast.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Getting Answers -- Fast&url=https://analytics.googleblog.com/2008/11/getting-answers-fast.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2008/11/getting-answers-fast.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='3769484734024034279' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2008/11/want-to-track-adobe-flash-now-you-can.html?hl=en' itemprop='url' title='Want to track Adobe Flash? Now you can!'> Want to track Adobe Flash? Now you can! </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 17, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div style="text-align: center;"><img src="https://docs.google.com/a/google.com/File?id=agncg6gxcc_812gb7xk9cp_b" style="width: 571px; height: 306px;" /><br /></div> <div><div style="text-align: center;"><b style="font-style: italic;"> </b><span class="writely-comment" id="writely-comment-id-df4tr4bx" style="background-color: rgb(255, 255, 215); font-style: italic;"></span><span style="font-style: italic;">Image of Analytics Flash Visual Component in Flash CS3</span><br /></div><br />Today, at the Adobe MAX Conference in San Francisco, in a joint collaboration with our friends at Adobe and a few ace third party developers, we announced a simplified solution for tracking Flash content for everyone, called Google Analytics Tracking For Adobe Flash.<br /><br />Working at Google over the past couple of years, I've had the opportunity to work with with many of our top clients to implement Google Analytics, who have found the power to identify and analyze trends on their web sites highly useful. But, one of the most common implementation challenges has been tracking Flash content on their pages. In the past, Flash tracking was not provided out of the box, and every implementation had to be customized. Moreover, there was a lack of standards, and new developers who tracked Flash had to create their own processes to get it working. With this launch, tracking your Flash content has never been simpler.<br /><br /><b>What It's All About</b><br />This feature is a translation of the current Google Analytics tracking code into the ActionScript 3 programming language that dramatically simplifies the ability to track Flash, Flex and AS3 content. This new Flash tracking code provides all the rich features of the current JavaScript-based version, including campaign, pageview and event tracking and can be used to track Flash content such as embedded videos, branded microsites and distributed widgets, such as online games.<br /><br />Now it's simple for Flash content developers to answer questions like:<br /><ul><li> How many people have watched my video? </li><li> Are we developing the right creative that attracts new users?<br /></li><li> How effective is my content at getting people to take action?<br /></li></ul> Recently, we talked with Matthew McNeely, VP of Engineering at Sprout, a company that helps advertisers design rich media content, about how Sprout has used the code to track distributed content across MySpace and iGoogle:<br /><b><br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/wXdV4LnF3v8&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/wXdV4LnF3v8&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><br /><br />Supported Platforms</b><br />We know there are many levels of experience in the Flash/Flex community so we tried to make it easy for both non-technical designers as well as seasoned ActionScript programmers to take full advantage of this Google Analytics Tracking For Flash. We've provided tracking libraries for both Flash and Flex which can be <a href="http://code.google.com/p/gaforflash/downloads/list">downloaded as a ZIP file here</a>. The libraries include:<br /><ul><li> Flash visual component </li><li> Flash AS3 library<br /></li><li> Flex MXML component </li><li> Flex AS3 library<br /></li></ul>And you can learn more about how to use them through this <a href="http://code.google.com/apis/analytics/docs/flashTrackingIntro.html">developer documentation</a>.<br /><br /><b>Open Development</b><br />At the same time, we know that things change quickly online, and developers might want to review and improve the code. So we're providing our entire AS3 code base under the Apache 2 License as <a href="http://code.google.com/p/gaforflash/">Open Source, available here</a>.<br /><br />For me, this is one of the most exciting aspects of this project. If you are a developer and want to improve the code's functionality, you can contribute to the code base. Or, if you are a company that is running a content platform, such as Sprout mentioned above, you can seamlessly integrate the Flash tracking codebase into your existing architecture.<br /><br />So while many features get launched at the end of their development cycle, we see this as just the beginning.<br /><br /><b>And A Special Thanks</b><br />This feature has been an open collaboration of a number of very talented people across the globe. We'd like to personally thank our amazing third party developers Zwetan Kjukov and Marc Alcaraz who've spent countless hours developing the code base. We'd also like to thank Matt Chotin, Puneet Goel, Rani Kumar and Ajit Gosavi from Adobe who helped us also overcome the obstacles of migrating to an all-AS3 environment.<br /><br />So please visit the project page to learn more:<br />http://code.google.com/p/gaforflash/ </div><br />We look forward to hearing success stories about how you've implemented Google Analytics Tracking For Adobe Flash!<br /><br /><br /><span class="byline-author">Posted by Nick Mihailovski, Analytics Specialist</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div style="text-align: center;"><img src="https://docs.google.com/a/google.com/File?id=agncg6gxcc_812gb7xk9cp_b" style="width: 571px; height: 306px;" /><br /></div> <div><div style="text-align: center;"><b style="font-style: italic;"> </b><span class="writely-comment" id="writely-comment-id-df4tr4bx" style="background-color: rgb(255, 255, 215); font-style: italic;"></span><span style="font-style: italic;">Image of Analytics Flash Visual Component in Flash CS3</span><br /></div><br />Today, at the Adobe MAX Conference in San Francisco, in a joint collaboration with our friends at Adobe and a few ace third party developers, we announced a simplified solution for tracking Flash content for everyone, called Google Analytics Tracking For Adobe Flash.<br /><br />Working at Google over the past couple of years, I've had the opportunity to work with with many of our top clients to implement Google Analytics, who have found the power to identify and analyze trends on their web sites highly useful. But, one of the most common implementation challenges has been tracking Flash content on their pages. In the past, Flash tracking was not provided out of the box, and every implementation had to be customized. Moreover, there was a lack of standards, and new developers who tracked Flash had to create their own processes to get it working. With this launch, tracking your Flash content has never been simpler.<br /><br /><b>What It's All About</b><br />This feature is a translation of the current Google Analytics tracking code into the ActionScript 3 programming language that dramatically simplifies the ability to track Flash, Flex and AS3 content. This new Flash tracking code provides all the rich features of the current JavaScript-based version, including campaign, pageview and event tracking and can be used to track Flash content such as embedded videos, branded microsites and distributed widgets, such as online games.<br /><br />Now it's simple for Flash content developers to answer questions like:<br /><ul><li> How many people have watched my video? </li><li> Are we developing the right creative that attracts new users?<br /></li><li> How effective is my content at getting people to take action?<br /></li></ul> Recently, we talked with Matthew McNeely, VP of Engineering at Sprout, a company that helps advertisers design rich media content, about how Sprout has used the code to track distributed content across MySpace and iGoogle:<br /><b><br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/wXdV4LnF3v8&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/wXdV4LnF3v8&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><br /><br />Supported Platforms</b><br />We know there are many levels of experience in the Flash/Flex community so we tried to make it easy for both non-technical designers as well as seasoned ActionScript programmers to take full advantage of this Google Analytics Tracking For Flash. We've provided tracking libraries for both Flash and Flex which can be <a href="http://code.google.com/p/gaforflash/downloads/list">downloaded as a ZIP file here</a>. The libraries include:<br /><ul><li> Flash visual component </li><li> Flash AS3 library<br /></li><li> Flex MXML component </li><li> Flex AS3 library<br /></li></ul>And you can learn more about how to use them through this <a href="http://code.google.com/apis/analytics/docs/flashTrackingIntro.html">developer documentation</a>.<br /><br /><b>Open Development</b><br />At the same time, we know that things change quickly online, and developers might want to review and improve the code. So we're providing our entire AS3 code base under the Apache 2 License as <a href="http://code.google.com/p/gaforflash/">Open Source, available here</a>.<br /><br />For me, this is one of the most exciting aspects of this project. If you are a developer and want to improve the code's functionality, you can contribute to the code base. Or, if you are a company that is running a content platform, such as Sprout mentioned above, you can seamlessly integrate the Flash tracking codebase into your existing architecture.<br /><br />So while many features get launched at the end of their development cycle, we see this as just the beginning.<br /><br /><b>And A Special Thanks</b><br />This feature has been an open collaboration of a number of very talented people across the globe. We'd like to personally thank our amazing third party developers Zwetan Kjukov and Marc Alcaraz who've spent countless hours developing the code base. We'd also like to thank Matt Chotin, Puneet Goel, Rani Kumar and Ajit Gosavi from Adobe who helped us also overcome the obstacles of migrating to an all-AS3 environment.<br /><br />So please visit the project page to learn more:<br />http://code.google.com/p/gaforflash/ </div><br />We look forward to hearing success stories about how you've implemented Google Analytics Tracking For Adobe Flash!<br /><br /><br /><span class="byline-author">Posted by Nick Mihailovski, Analytics Specialist</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2008/11/want-to-track-adobe-flash-now-you-can.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Want to track Adobe Flash? Now you can!&url=https://analytics.googleblog.com/2008/11/want-to-track-adobe-flash-now-you-can.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2008/11/want-to-track-adobe-flash-now-you-can.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='2544603795027188420' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2008/11/deeper-look-at-advanced-segmentation.html?hl=en' itemprop='url' title='A deeper look at Advanced Segmentation: filtering on the fly'> A deeper look at Advanced Segmentation: filtering on the fly </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 14, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Casually, you mentioned, over and over, again and again, at every conference and tradeshow where we met you, that advanced segmentation was a feature you'd love to see in Google Analytics. You shared your segmentation wishlist, and we found that after you showed us, we started dreaming about it too. You wanted to be able to:<br /><div><p class="MsoNormal" id="y229"> </p> <ul><li> Compare segments and key performance metrics side by side in reports </li><li> Save the segments you create and apply them whenever you wish to any report </li><li> Create new custom segments easily and say goodbye to RegEx </li></ul> We heard you, and we built all of these features, and we expect that they will make your life a lot easier and more informed. In fact, advanced segmentation is the <a href="http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html" id="o-w_" title="favorite new feature">favorite new feature</a> of Avinash, Analytics Evangelist at Google.<br /><br /></div> But we went a few steps further. You can also:<br /><ul><li> Select from predefined custom segments such as "Paid Traffic", "Visits with Conversions"or "New Visits"<br /></li><li> Use an autocomplete function and a drag and drop interface to easily create segments </li><li> Apply a segment to all historical traffic<br /></li></ul>And instead of making it just something that the top 5% of users can figure out how to use, we decided to try to make it something that even your boss can master without having to get his twelve year old daughter to teach him...or bother you for that matter. We think you're going to love it. Segments allow you to look at the abundance of data in Google Analytics as it pertains to one or more segments of visitors who are important to you.<br /><br />But let's back up and take a real dive in.<br /><br /><span style="font-weight: bold;">For starters, what is a segment?</span><br />Most of you probably know that a segment is a subset of your data. Usually, it refers to a subset of visitors whose behavior you would like to see and analyze. For instance, usually you are looking at all visits to your site. You may want to analyze only the "Paid Traffic" or "Visits with Conversions" or "Organic traffic" segments and even compare these segments side by side in reports. Advanced Segmentation allows you to isolate and analyze these subsets of your traffic.<br /><br />Of course, you've always been able use the "Dimension" drop down menu to segment one report within Google Analytics by one variable, such as campaign or browser type. But many of you need the ability to create custom segments. To accomplish this, you needed to create a filtered profile. The shortcoming of this approach was that you had to leave the reporting interface to create the profile - and once you created it, it only segmented future traffic. With Advanced Segmentation, however, you can create segments while you browse your reports and the segments you create apply to historical data as well as current and future traffic.<br /><br /><span style="font-weight: bold;">How do I create an Advanced Segment?</span><br />So, you're ready to define segments and apply them to your reports instead of creating separate profiles and applying filters. Good! As Avinash says, "Analyzing data in aggregate is a crime against humanity." To get started, click the drop down menu in the control bar at the top right of any report next to the text "Advanced Segments." (Click any image below to enlarge it.)<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://big.corp.google.com/%7Ejeffg/sandbox_ga_blog/Adv_Seg_Drop_down1-714461.gif"><img alt="" border="0" src="https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_s213DkeKbOH5Mj_ed9hyorhBRU8bVXZ0nBbgD5ZVGR-4z45pnK_AZzPRAMFirdniCKnlCbNaWsoqSGI5DbvkZMXRtK5Sa35AsOREPmwhS1GLWAKVVroRmIEcis99Q9sJ5FDMty_lGK3mWZm0noA9GgkhKc8g=s0-d" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;"></a>This drop down allows you to apply a pre-defined segment clicking a checkbox right there without leaving the report. Here's what it looks like:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKlUc3wbzSVzp1lJfa9wx0SrENStnEGPbKjufr-lEftWYXsJsWPgJhRzFCw9u_wKaY1DxShbGQooENy1OPHWTVZf7B8XoBOOuSzh3MuPaPOhB-Eja1wQmgrTZTcM1tHNfGQFJG/s1600-h/Adv_Seg_Drop_down2.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5268631585372622978" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKlUc3wbzSVzp1lJfa9wx0SrENStnEGPbKjufr-lEftWYXsJsWPgJhRzFCw9u_wKaY1DxShbGQooENy1OPHWTVZf7B8XoBOOuSzh3MuPaPOhB-Eja1wQmgrTZTcM1tHNfGQFJG/s400/Adv_Seg_Drop_down2.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 272px;" /></a><screenshot>Simply select the segment or segments you want - in this case, we've selected two right off the bat: "New Visitors" and "Returning Visitors" - click "Apply" in the bottom right, and presto! The segments are applied to all of your reports. And you can un-apply them just as easily - by unchecking them in the drop down menu.<br /><br /></screenshot><b>Where do I see the segment in my reports?<br /></b>Once you apply a segment, you'll see it reflected throughout all reports in the profile. And just to mention it again, it acts upon all data -- even historical data. Don't worry about harming your data; there are no permanent segments.<br /><br />Here's a screenshot of a regular over-time graph in a report that has the segments we applied above:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoBqhwvle9NDju2Y8WQ3jAN-txv8ugDI7XpeqGWwm7Idg4ZCMKI3KJp_jb0jfwr5idg-wdkefj10Kz5ViwM_Mc7OYigQcL6iw04E1nDKFoiknzGOvG_MgwWCkpiPiqYRwdSINl/s1600-h/Adv_Seg_Drop_down3.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5268632532178611682" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoBqhwvle9NDju2Y8WQ3jAN-txv8ugDI7XpeqGWwm7Idg4ZCMKI3KJp_jb0jfwr5idg-wdkefj10Kz5ViwM_Mc7OYigQcL6iw04E1nDKFoiknzGOvG_MgwWCkpiPiqYRwdSINl/s400/Adv_Seg_Drop_down3.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 272px;" /></a><span>As you can see, the blue line denotes All Visitors, the orange line denotes New Visitors, and the green line is Returning Visitors.</span><span> And the same segments are shown in the data below the graph. In addition, if you click on any other reports, such as Content or Goal Conversions, you'll be analyzing the same segments there as well.</span><span style="font-weight: bold;"><br /><br />Can I create a customized Segment?</span><br />Yes! Another way to work with segments is to go to the "Manage Your Advanced Segments" page which is linked to in the drop down menu mentioned above, where you can actually create, apply, edit, or delete segments. It is also linked to in the drop down box or by clicking on the "Advanced Segments<span class="Apple-converted-space">" </span>link in the left navigation. Or you can go directly to the "Create a New Advanced Segment" page where you build your custom segment.<br /><br />In the Manage area, you can select from the same default segments already mentioned, or create a new custom segment (link in the upper right).<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvwfLIwh3Uje2Tfumnyy3ErZkmzdmUTcCsfHLuebz8HqUakoElHWcS0A3jL8CUqqXflvtMHkR8_rRQBQn7Yi9hhTsMZXon0NTGQCZvOkQuh3znQ-6dEMHMh_vF0xee3_iH_0Gv/s1600-h/Manage.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5268638517125746386" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvwfLIwh3Uje2Tfumnyy3ErZkmzdmUTcCsfHLuebz8HqUakoElHWcS0A3jL8CUqqXflvtMHkR8_rRQBQn7Yi9hhTsMZXon0NTGQCZvOkQuh3znQ-6dEMHMh_vF0xee3_iH_0Gv/s400/Manage.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 220px;" /></a><br />When you choose to create a custom segment, you'll easily create it using a use the drag-and-drop segment builder. You can search for a "dimension" or "metric" in the field at the top, or find it in the menu and drag and drop it into the box in the work area in the middle of the screen. Here is what you'll start with:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJ_z-SXYsVhnyzyEte0SxIvfBVHmjP6A5buX9EBntI-_n9guVJRSRGo_sCtaaIMjSdikRJoJPrrpu4WLek50frswPY-B080868LErh0T8OliD_ZiS4ZRk4a3k7Uw7fzVYW8lDj/s1600-h/custom1.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5268647328568323618" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJ_z-SXYsVhnyzyEte0SxIvfBVHmjP6A5buX9EBntI-_n9guVJRSRGo_sCtaaIMjSdikRJoJPrrpu4WLek50frswPY-B080868LErh0T8OliD_ZiS4ZRk4a3k7Uw7fzVYW8lDj/s400/custom1.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 218px;" /></a><br />You'll choose segments on the left and combine them using AND or OR statements as well as conditions and values. It's just like writing a sentence. The key is to first imagine what segment you'd like to see. For instance, we're doing some marketing in a new AdWords campaign for our website, googlestore.com, and we want to isolate that segment and look at it across reports. The campaign is called Google Store: English - Americas. So the segment we want in plain English is roughly, "AdWords campaign that is called "Google Store: English - Americas".<br /><br />Well, first of all, we know that AdWords campaigns are under Traffic Sources. So we'll find it on the left and drag it into the work area:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9KFx35UxDT8f14qUbMcWBSlojEm9r0vdGj-TmIoCqO-0OEZvZs2JdBnyIY-XAi3fqA0iMbxo5_JnTxmhyphenhyphenBpaZh7lAHMAD_QEUKu9bUM4QR-SvvuUib3DLWH6GMysb5e1rV3v8/s1600-h/custom2.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5268648135271456658" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9KFx35UxDT8f14qUbMcWBSlojEm9r0vdGj-TmIoCqO-0OEZvZs2JdBnyIY-XAi3fqA0iMbxo5_JnTxmhyphenhyphenBpaZh7lAHMAD_QEUKu9bUM4QR-SvvuUib3DLWH6GMysb5e1rV3v8/s400/custom2.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 170px;" /></a>Then, it couldn't be easier to select the campaign we want, because it the choices are autopopulated to include only the available choices. In the middle, we've set the condition, "Matches Exactly". Take a look:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5G7hL3YIccH18oxarqPHLC1LclaBDvLOy4UCllbJFXMtXLU9VVqzabST9xH2B5LoY-RqhWPU8Iqxw0iGt75dyJMuUpVhyvTFgd8dMsGk4Q9So7Er4836WzdCy5DDHfGCPWd4C/s1600-h/custom3.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5268648552794976274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5G7hL3YIccH18oxarqPHLC1LclaBDvLOy4UCllbJFXMtXLU9VVqzabST9xH2B5LoY-RqhWPU8Iqxw0iGt75dyJMuUpVhyvTFgd8dMsGk4Q9So7Er4836WzdCy5DDHfGCPWd4C/s400/custom3.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 241px;" /></a><br />Then, you can click "Test Segment" to make sure you have some data, and you're ready to name your segment at bottom and click "Create Segment."<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMHWN7YuYp-CVkE-bdKdrEz6NuRz2jFUE8SgwwqqqYD_6T5tOKt0r0U10Tv9NdeK12eZvGubSlOhLBLM0N3Al2XGFh1YW-bnjiA9I8k077FDSRyJbd1lp7sHr_k0JOrbEiVuDk/s1600-h/custom4.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5268654532782371058" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMHWN7YuYp-CVkE-bdKdrEz6NuRz2jFUE8SgwwqqqYD_6T5tOKt0r0U10Tv9NdeK12eZvGubSlOhLBLM0N3Al2XGFh1YW-bnjiA9I8k077FDSRyJbd1lp7sHr_k0JOrbEiVuDk/s400/custom4.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 211px;" /></a><br />And just like that, you're slicing and dicing your data down to the segment you want. But you've just scratched the surface. You can make much more complex and nested segments with the same ease. Watch <a title="this video" href="//www.youtube.com/watch?v=wu8YzF0AM14&feature=PlayList&p=AFDC0271A9E3C759&index=0" id="w6.d">this video</a> to learn how it works, or read <a title="How do i create an advanced segment" href="//www.google.com/support/analytics/bin/answer.py?answer=108040" id="xc0_">How do I create an Advanced Segment</a>.<br /><p class="MsoNormal" id="y229"> </p> <b>How does a segment help me?</b><br />You may recall a previous blog post about <a href="http://analytics.blogspot.com/2008/09/you-cut-quite-profile.html" id="ju_i" title="using filters to set up a number of profiles">using filtered profiles</a> to isolate segments of traffic. Setting up roughly 10 profiles and implementing a filter on each was a bit of a process, but a very handy one for testing theories and identifying specific segment behavior. Now, with Advanced Segmentation, you can do all this in a few mouseclicks, and without creating additional profiles.<span id="wghl" style="font-size:85%;"><br /><br /></span>Remember Advanced Segments leave your original data untouched. And, while filters modify data on the pageview level, Advanced Segments change a report's view of the data at the visit level.<br /><p> One technique for getting the most out of segments is to use them to test potential goals or campaigns. For instance, you can segment traffic to one page or even a funnel of pages leading to a potential goal page, and then look at all the metrics that brought traffic to that page, including new vs. returning visitors, incoming traffic sources, keywords, geographic locations, browser types, and more. Another segment you can create is one for branded keywords - ones that include your company name or core competency - to get a holistic sense of your business's web presence over time.</p> <p>Another technique is to create simple segments and compare them, such as an organic search segment vs. a paid search segment to see what keywords you may want to buy, or which ones are bringing lots of high value organic traffic that you can drop from your pay-per-click keyword list.<br /></p><p><span style="font-weight: bold;">Get specific!</span><br />But the real magic of Advanced Segments is when you want to look at all your Google Analytics reports and metrics for a very specific subsection of visitors. For instance, you've just released an additional product - a new piece of software for instance - and want to compare traffic and conversions coming from Boston as opposed to San Francisco so you can figure out where to physically stock the product or where to focus your location targeted campaigns. You may want to further segment to see only paid traffic coming from these cities who have converted, so that you can confidently allocate your marketing budget towards campaigns with higher ROI. You can even show two campaigns segments side by side comparison. This is a great way to test experiments before ramping a campaign up to full spend.<br /></p> <div>Here's another simple, specific segment example. Call it "Engaged Visits" and segment as follows:<br /><ul><li><span style="font-weight: bold;">users who stayed on the site for longer than 30 seconds</span><br /><span style="font-style: italic;">AND</span><br /></li><li><span style="font-weight: bold;">had more than 2 pageviews</span><br /></li></ul>Here it is:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfN38433q0lrGFaprMGRJBFTaYMnuQPBk1LebpEKGiTvQDeICzFnoE9Bnd3ooH4PauC-zuF8BkzQiXMdrloGdfZIGaWQWRnTm4kD7Wmk4lTQi88OXtqLXVHvFr9VDRBWxZAwgo/s1600-h/Engaged+Visits.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5268661428751031698" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfN38433q0lrGFaprMGRJBFTaYMnuQPBk1LebpEKGiTvQDeICzFnoE9Bnd3ooH4PauC-zuF8BkzQiXMdrloGdfZIGaWQWRnTm4kD7Wmk4lTQi88OXtqLXVHvFr9VDRBWxZAwgo/s400/Engaged+Visits.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 353px;" /></a><br /><screenshot>It's a simple segment which shows visitors who are engaged with the site, and not just clicking in and leaving. By analyzing these users you're able to see the keywords, traffic sources and geographic locations that bring engaged visits, as well as the content that they're interested in and the site searches they do. These visitors are, or will turn into, loyal, returning visits, an important segment for your business, especially in a down economy. If you are observant about what this segment is doing on your site, you can design for them, and keep them coming back.<br /></screenshot><br /></div>There you go. Now, you're primed to create segments, and you should go crazy with them. Just so you know, this is not the death of filters. You still may need to create certain filters, such as a search and replace filter, to modify data for your purposes. But for <b>simplification </b>of multi-variable analysis, including geographic, demographic and browsing behavior, Advanced Segmentation is a powerful and easy to use tool and we think a large segment of you will find it really, really useful AND easy to use AND fun to use OR illuminating. :-)<screenshot><screenshot><screenshot><screenshot><br /><br /><span class="byline-author">Posted by Jeff Gillis, Google Analytics Team</span></screenshot></screenshot></screenshot></screenshot> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Casually, you mentioned, over and over, again and again, at every conference and tradeshow where we met you, that advanced segmentation was a feature you'd love to see in Google Analytics. You shared your segmentation wishlist, and we found that after you showed us, we started dreaming about it too. You wanted to be able to:<br /><div><p class="MsoNormal" id="y229"> </p> <ul><li> Compare segments and key performance metrics side by side in reports </li><li> Save the segments you create and apply them whenever you wish to any report </li><li> Create new custom segments easily and say goodbye to RegEx </li></ul> We heard you, and we built all of these features, and we expect that they will make your life a lot easier and more informed. In fact, advanced segmentation is the <a href="http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html" id="o-w_" title="favorite new feature">favorite new feature</a> of Avinash, Analytics Evangelist at Google.<br /><br /></div> But we went a few steps further. You can also:<br /><ul><li> Select from predefined custom segments such as "Paid Traffic", "Visits with Conversions"or "New Visits"<br /></li><li> Use an autocomplete function and a drag and drop interface to easily create segments </li><li> Apply a segment to all historical traffic<br /></li></ul>And instead of making it just something that the top 5% of users can figure out how to use, we decided to try to make it something that even your boss can master without having to get his twelve year old daughter to teach him...or bother you for that matter. We think you're going to love it. Segments allow you to look at the abundance of data in Google Analytics as it pertains to one or more segments of visitors who are important to you.<br /><br />But let's back up and take a real dive in.<br /><br /><span style="font-weight: bold;">For starters, what is a segment?</span><br />Most of you probably know that a segment is a subset of your data. Usually, it refers to a subset of visitors whose behavior you would like to see and analyze. For instance, usually you are looking at all visits to your site. You may want to analyze only the "Paid Traffic" or "Visits with Conversions" or "Organic traffic" segments and even compare these segments side by side in reports. Advanced Segmentation allows you to isolate and analyze these subsets of your traffic.<br /><br />Of course, you've always been able use the "Dimension" drop down menu to segment one report within Google Analytics by one variable, such as campaign or browser type. But many of you need the ability to create custom segments. To accomplish this, you needed to create a filtered profile. The shortcoming of this approach was that you had to leave the reporting interface to create the profile - and once you created it, it only segmented future traffic. With Advanced Segmentation, however, you can create segments while you browse your reports and the segments you create apply to historical data as well as current and future traffic.<br /><br /><span style="font-weight: bold;">How do I create an Advanced Segment?</span><br />So, you're ready to define segments and apply them to your reports instead of creating separate profiles and applying filters. Good! As Avinash says, "Analyzing data in aggregate is a crime against humanity." To get started, click the drop down menu in the control bar at the top right of any report next to the text "Advanced Segments." (Click any image below to enlarge it.)<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://big.corp.google.com/%7Ejeffg/sandbox_ga_blog/Adv_Seg_Drop_down1-714461.gif"><img alt="" border="0" src="https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_s213DkeKbOH5Mj_ed9hyorhBRU8bVXZ0nBbgD5ZVGR-4z45pnK_AZzPRAMFirdniCKnlCbNaWsoqSGI5DbvkZMXRtK5Sa35AsOREPmwhS1GLWAKVVroRmIEcis99Q9sJ5FDMty_lGK3mWZm0noA9GgkhKc8g=s0-d" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;"></a>This drop down allows you to apply a pre-defined segment clicking a checkbox right there without leaving the report. Here's what it looks like:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKlUc3wbzSVzp1lJfa9wx0SrENStnEGPbKjufr-lEftWYXsJsWPgJhRzFCw9u_wKaY1DxShbGQooENy1OPHWTVZf7B8XoBOOuSzh3MuPaPOhB-Eja1wQmgrTZTcM1tHNfGQFJG/s1600-h/Adv_Seg_Drop_down2.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5268631585372622978" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKlUc3wbzSVzp1lJfa9wx0SrENStnEGPbKjufr-lEftWYXsJsWPgJhRzFCw9u_wKaY1DxShbGQooENy1OPHWTVZf7B8XoBOOuSzh3MuPaPOhB-Eja1wQmgrTZTcM1tHNfGQFJG/s400/Adv_Seg_Drop_down2.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 272px;" /></a><screenshot>Simply select the segment or segments you want - in this case, we've selected two right off the bat: "New Visitors" and "Returning Visitors" - click "Apply" in the bottom right, and presto! The segments are applied to all of your reports. And you can un-apply them just as easily - by unchecking them in the drop down menu.<br /><br /></screenshot><b>Where do I see the segment in my reports?<br /></b>Once you apply a segment, you'll see it reflected throughout all reports in the profile. And just to mention it again, it acts upon all data -- even historical data. Don't worry about harming your data; there are no permanent segments.<br /><br />Here's a screenshot of a regular over-time graph in a report that has the segments we applied above:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoBqhwvle9NDju2Y8WQ3jAN-txv8ugDI7XpeqGWwm7Idg4ZCMKI3KJp_jb0jfwr5idg-wdkefj10Kz5ViwM_Mc7OYigQcL6iw04E1nDKFoiknzGOvG_MgwWCkpiPiqYRwdSINl/s1600-h/Adv_Seg_Drop_down3.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5268632532178611682" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoBqhwvle9NDju2Y8WQ3jAN-txv8ugDI7XpeqGWwm7Idg4ZCMKI3KJp_jb0jfwr5idg-wdkefj10Kz5ViwM_Mc7OYigQcL6iw04E1nDKFoiknzGOvG_MgwWCkpiPiqYRwdSINl/s400/Adv_Seg_Drop_down3.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 272px;" /></a><span>As you can see, the blue line denotes All Visitors, the orange line denotes New Visitors, and the green line is Returning Visitors.</span><span> And the same segments are shown in the data below the graph. In addition, if you click on any other reports, such as Content or Goal Conversions, you'll be analyzing the same segments there as well.</span><span style="font-weight: bold;"><br /><br />Can I create a customized Segment?</span><br />Yes! Another way to work with segments is to go to the "Manage Your Advanced Segments" page which is linked to in the drop down menu mentioned above, where you can actually create, apply, edit, or delete segments. It is also linked to in the drop down box or by clicking on the "Advanced Segments<span class="Apple-converted-space">" </span>link in the left navigation. Or you can go directly to the "Create a New Advanced Segment" page where you build your custom segment.<br /><br />In the Manage area, you can select from the same default segments already mentioned, or create a new custom segment (link in the upper right).<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvwfLIwh3Uje2Tfumnyy3ErZkmzdmUTcCsfHLuebz8HqUakoElHWcS0A3jL8CUqqXflvtMHkR8_rRQBQn7Yi9hhTsMZXon0NTGQCZvOkQuh3znQ-6dEMHMh_vF0xee3_iH_0Gv/s1600-h/Manage.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5268638517125746386" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvwfLIwh3Uje2Tfumnyy3ErZkmzdmUTcCsfHLuebz8HqUakoElHWcS0A3jL8CUqqXflvtMHkR8_rRQBQn7Yi9hhTsMZXon0NTGQCZvOkQuh3znQ-6dEMHMh_vF0xee3_iH_0Gv/s400/Manage.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 220px;" /></a><br />When you choose to create a custom segment, you'll easily create it using a use the drag-and-drop segment builder. You can search for a "dimension" or "metric" in the field at the top, or find it in the menu and drag and drop it into the box in the work area in the middle of the screen. Here is what you'll start with:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJ_z-SXYsVhnyzyEte0SxIvfBVHmjP6A5buX9EBntI-_n9guVJRSRGo_sCtaaIMjSdikRJoJPrrpu4WLek50frswPY-B080868LErh0T8OliD_ZiS4ZRk4a3k7Uw7fzVYW8lDj/s1600-h/custom1.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5268647328568323618" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJ_z-SXYsVhnyzyEte0SxIvfBVHmjP6A5buX9EBntI-_n9guVJRSRGo_sCtaaIMjSdikRJoJPrrpu4WLek50frswPY-B080868LErh0T8OliD_ZiS4ZRk4a3k7Uw7fzVYW8lDj/s400/custom1.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 218px;" /></a><br />You'll choose segments on the left and combine them using AND or OR statements as well as conditions and values. It's just like writing a sentence. The key is to first imagine what segment you'd like to see. For instance, we're doing some marketing in a new AdWords campaign for our website, googlestore.com, and we want to isolate that segment and look at it across reports. The campaign is called Google Store: English - Americas. So the segment we want in plain English is roughly, "AdWords campaign that is called "Google Store: English - Americas".<br /><br />Well, first of all, we know that AdWords campaigns are under Traffic Sources. So we'll find it on the left and drag it into the work area:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9KFx35UxDT8f14qUbMcWBSlojEm9r0vdGj-TmIoCqO-0OEZvZs2JdBnyIY-XAi3fqA0iMbxo5_JnTxmhyphenhyphenBpaZh7lAHMAD_QEUKu9bUM4QR-SvvuUib3DLWH6GMysb5e1rV3v8/s1600-h/custom2.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5268648135271456658" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9KFx35UxDT8f14qUbMcWBSlojEm9r0vdGj-TmIoCqO-0OEZvZs2JdBnyIY-XAi3fqA0iMbxo5_JnTxmhyphenhyphenBpaZh7lAHMAD_QEUKu9bUM4QR-SvvuUib3DLWH6GMysb5e1rV3v8/s400/custom2.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 170px;" /></a>Then, it couldn't be easier to select the campaign we want, because it the choices are autopopulated to include only the available choices. In the middle, we've set the condition, "Matches Exactly". Take a look:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5G7hL3YIccH18oxarqPHLC1LclaBDvLOy4UCllbJFXMtXLU9VVqzabST9xH2B5LoY-RqhWPU8Iqxw0iGt75dyJMuUpVhyvTFgd8dMsGk4Q9So7Er4836WzdCy5DDHfGCPWd4C/s1600-h/custom3.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5268648552794976274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5G7hL3YIccH18oxarqPHLC1LclaBDvLOy4UCllbJFXMtXLU9VVqzabST9xH2B5LoY-RqhWPU8Iqxw0iGt75dyJMuUpVhyvTFgd8dMsGk4Q9So7Er4836WzdCy5DDHfGCPWd4C/s400/custom3.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 241px;" /></a><br />Then, you can click "Test Segment" to make sure you have some data, and you're ready to name your segment at bottom and click "Create Segment."<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMHWN7YuYp-CVkE-bdKdrEz6NuRz2jFUE8SgwwqqqYD_6T5tOKt0r0U10Tv9NdeK12eZvGubSlOhLBLM0N3Al2XGFh1YW-bnjiA9I8k077FDSRyJbd1lp7sHr_k0JOrbEiVuDk/s1600-h/custom4.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5268654532782371058" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMHWN7YuYp-CVkE-bdKdrEz6NuRz2jFUE8SgwwqqqYD_6T5tOKt0r0U10Tv9NdeK12eZvGubSlOhLBLM0N3Al2XGFh1YW-bnjiA9I8k077FDSRyJbd1lp7sHr_k0JOrbEiVuDk/s400/custom4.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 211px;" /></a><br />And just like that, you're slicing and dicing your data down to the segment you want. But you've just scratched the surface. You can make much more complex and nested segments with the same ease. Watch <a title="this video" href="//www.youtube.com/watch?v=wu8YzF0AM14&feature=PlayList&p=AFDC0271A9E3C759&index=0" id="w6.d">this video</a> to learn how it works, or read <a title="How do i create an advanced segment" href="//www.google.com/support/analytics/bin/answer.py?answer=108040" id="xc0_">How do I create an Advanced Segment</a>.<br /><p class="MsoNormal" id="y229"> </p> <b>How does a segment help me?</b><br />You may recall a previous blog post about <a href="http://analytics.blogspot.com/2008/09/you-cut-quite-profile.html" id="ju_i" title="using filters to set up a number of profiles">using filtered profiles</a> to isolate segments of traffic. Setting up roughly 10 profiles and implementing a filter on each was a bit of a process, but a very handy one for testing theories and identifying specific segment behavior. Now, with Advanced Segmentation, you can do all this in a few mouseclicks, and without creating additional profiles.<span id="wghl" style="font-size:85%;"><br /><br /></span>Remember Advanced Segments leave your original data untouched. And, while filters modify data on the pageview level, Advanced Segments change a report's view of the data at the visit level.<br /><p> One technique for getting the most out of segments is to use them to test potential goals or campaigns. For instance, you can segment traffic to one page or even a funnel of pages leading to a potential goal page, and then look at all the metrics that brought traffic to that page, including new vs. returning visitors, incoming traffic sources, keywords, geographic locations, browser types, and more. Another segment you can create is one for branded keywords - ones that include your company name or core competency - to get a holistic sense of your business's web presence over time.</p> <p>Another technique is to create simple segments and compare them, such as an organic search segment vs. a paid search segment to see what keywords you may want to buy, or which ones are bringing lots of high value organic traffic that you can drop from your pay-per-click keyword list.<br /></p><p><span style="font-weight: bold;">Get specific!</span><br />But the real magic of Advanced Segments is when you want to look at all your Google Analytics reports and metrics for a very specific subsection of visitors. For instance, you've just released an additional product - a new piece of software for instance - and want to compare traffic and conversions coming from Boston as opposed to San Francisco so you can figure out where to physically stock the product or where to focus your location targeted campaigns. You may want to further segment to see only paid traffic coming from these cities who have converted, so that you can confidently allocate your marketing budget towards campaigns with higher ROI. You can even show two campaigns segments side by side comparison. This is a great way to test experiments before ramping a campaign up to full spend.<br /></p> <div>Here's another simple, specific segment example. Call it "Engaged Visits" and segment as follows:<br /><ul><li><span style="font-weight: bold;">users who stayed on the site for longer than 30 seconds</span><br /><span style="font-style: italic;">AND</span><br /></li><li><span style="font-weight: bold;">had more than 2 pageviews</span><br /></li></ul>Here it is:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfN38433q0lrGFaprMGRJBFTaYMnuQPBk1LebpEKGiTvQDeICzFnoE9Bnd3ooH4PauC-zuF8BkzQiXMdrloGdfZIGaWQWRnTm4kD7Wmk4lTQi88OXtqLXVHvFr9VDRBWxZAwgo/s1600-h/Engaged+Visits.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5268661428751031698" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfN38433q0lrGFaprMGRJBFTaYMnuQPBk1LebpEKGiTvQDeICzFnoE9Bnd3ooH4PauC-zuF8BkzQiXMdrloGdfZIGaWQWRnTm4kD7Wmk4lTQi88OXtqLXVHvFr9VDRBWxZAwgo/s400/Engaged+Visits.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 353px;" /></a><br /><screenshot>It's a simple segment which shows visitors who are engaged with the site, and not just clicking in and leaving. By analyzing these users you're able to see the keywords, traffic sources and geographic locations that bring engaged visits, as well as the content that they're interested in and the site searches they do. These visitors are, or will turn into, loyal, returning visits, an important segment for your business, especially in a down economy. If you are observant about what this segment is doing on your site, you can design for them, and keep them coming back.<br /></screenshot><br /></div>There you go. Now, you're primed to create segments, and you should go crazy with them. Just so you know, this is not the death of filters. You still may need to create certain filters, such as a search and replace filter, to modify data for your purposes. But for <b>simplification </b>of multi-variable analysis, including geographic, demographic and browsing behavior, Advanced Segmentation is a powerful and easy to use tool and we think a large segment of you will find it really, really useful AND easy to use AND fun to use OR illuminating. :-)<screenshot><screenshot><screenshot><screenshot><br /><br /><span class="byline-author">Posted by Jeff Gillis, Google Analytics Team</span></screenshot></screenshot></screenshot></screenshot> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2008/11/deeper-look-at-advanced-segmentation.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:A deeper look at Advanced Segmentation: filtering on the fly&url=https://analytics.googleblog.com/2008/11/deeper-look-at-advanced-segmentation.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2008/11/deeper-look-at-advanced-segmentation.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7528898221277237144' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2008/11/new-features-are-now-available-in-your.html?hl=en' itemprop='url' title='The new features are now available in your account! Let's take a deeper look, starting with Motion Charts.'> The new features are now available in your account! Let's take a deeper look, starting with Motion Charts. </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 10, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> That's right, all existing accounts now have access to several of the <a title="the new features" href="//www.google.com/url?sa=D&q=http://analytics.blogspot.com/2008/10/more-enterprise-class-features-added-to.html" id="m7t0">new enterprise-class features</a> including Advanced Segmentation, Custom Reporting, Motion Charts, and the updated UI. (If your account is brand new, you may still have a short wait before you see these features. Also, the updated administration interface will be available in all accounts soon so keep an eye out for that, and the AdSense integration and API are still in private beta. We'll keep you updated on those launches here as well.)<br /><br />Over the next few weeks, we'll look at each new feature in detail. First up: Motion Charts! The Motion Charts video was briefly one of the top 15 most viral videos on YouTube, so this seems to be a good place to start.<br /><div><br />You've probably noticed the new <img src="https://docs.google.com/a/google.com/File?id=agm7gr73m6_179ct6zr4w6_b" style="width: 74px; height: 17px;" /> button at the top of many reports. Clicking Visualize activates <a title="Motion Chart" href="//www.google.com/support/googleanalytics/bin/topic.py?topic=16275" id="zk_6">Motion Charts</a> for the report data. You can click the Play button at the bottom to see an over-time animation of your data, but you'll first probably want to experiment with your X and Y axis settings, and the color and size of the dots. You can <a href="//www.google.com/support/googleanalytics/bin/answer.py?answer=106429&topic=16275">revert</a> back to your original report view, so don't worry about messing anything up.<br /><div id="vgyw" style="padding: 1em 0pt; text-align: left;"><a href="http://big.corp.google.com/%7Ejeffg/sandbox_ga_blog/play-740603.gif"><img alt="" border="0" src="https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_siGvL1IPguOo-NILo4KtDe9Juf1M8kx6tATVgl3Y5zlzIDdwKKWLKzVFZ0lkLs4wPBckjKspolQQVAnRRwEj_Ro-EofxVRc0bXNiQ8EMB27M6mHxkbERZvZ-OX6iFgnqDYIZrNsls=s0-d" style="margin: 0px auto 10px; display: block; text-align: center;"></a></div><b>So, what are Motion Charts?</b><br /><br />Motion Charts provide a multi-dimensional, over-time analysis of the data in your report. So, if you click Visualize from the Keywords report, each dot will represent one of your keywords. If you click Visualize from the Referrals report, each dot will represent a referral. By selecting metrics to be represented on the X and Y axis and by the size and color of the dots, you plot each dot in four dimensions. Press Play or drag the slider at the bottom of the chart, and you'll see the data change over time, thereby adding Time as the fifth dimension.<br /><br />(For developers: Motion Charts use the Trendalyzer Flash widget, which is available for you to use as a gadget in <a href="http://documents.google.com/support/bin/answer.py?answer=99488&topic=15165" target="_blank">Google Spreadsheets</a> or as a <a href="http://code.google.com/apis/visualization/documentation/gallery.html" target="_blank">visualization API</a>.)<br /><br /><b>What can Motion Charts add to my analysis?<br /></b><br />The basic premise of Motion Charts is that it makes it easier to notice an important trend. Visualizing data across five dimensions can help you to uncover insights and patterns that would be difficult to discover using traditional two dimensional charts. For example, looking at the traditional keyword report, it's difficult to see how performance metrics pertaining to keywords combine, interact, and <span style="font-style: italic;">change over time.</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNduhhFI71owjc5wycYMvUtlzVmyTzrOoRwiWzZlBRqKoupky7sRxom3EIRZIlMrXadfnTBnXR_Wn3FtaF1OYvbAShn50qeJE5yls8Jw_Fn1rFI-Q2mSy5W0i_2342-EuK1Z8q/s1600-h/traditionalkeywordreport.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5267160192739930738" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNduhhFI71owjc5wycYMvUtlzVmyTzrOoRwiWzZlBRqKoupky7sRxom3EIRZIlMrXadfnTBnXR_Wn3FtaF1OYvbAShn50qeJE5yls8Jw_Fn1rFI-Q2mSy5W0i_2342-EuK1Z8q/s400/traditionalkeywordreport.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 330px;" /></a>You might want to find out, for example, over the past three months, which of the top keywords you're buying are sending new visitors that are highly engaged with the site. And you might want to compare those keywords to ones which are sending visitors that bounced consistently. And importantly, you want to know <i>when </i>exactly keywords shift into these patterns. With a Motion Chart, you can identify the keywords (or any metric) that perform well across multiple dimensions, such as conversions, repeat visitors, and pageviews. You can plot a few things or hundreds of things at once and watch for patterns or outliers as their performance over time is animated. And you can pause and manually rewind or go forward at any time.<br /><br />Once you notice a pattern or a break in pattern - such as related to a keyword's performance - and when the pattern happened, that's when the investigation begins. You can look at your reports to analyze the origins of the traffic, and then replicate conditions that caused a beneficial pattern, or instead make needed improvements. In this sense, a Motion Chart shows a richer picture of your data that you may be able to profit from.<br /><br /><b>How do I use Motion Charts?</b><br /><br />Each dimension, or metric, can be selected easily with drop down menus around the chart's graph area. There are four metrics:<br /><ol><li>x-axis</li><li>y-axis</li><li>color of bubble</li><li>size of bubble<br /></li></ol>To begin using your Motion Chart, <a title="follow these steps" href="//www.google.com/support/googleanalytics/bin/answer.py?answer=106428&topic=16275" id="g7q2">follow these steps</a> - also below:<br /></div> <div> <ol><li>Click the "Visualize" icon from any report that has a table displaying segmented data (you can always revert to the traditional graphs in your Analytics Reports by selecting a particular report from the lefthand side menu).<br /><br /></li><li>Once the Motion Chart loads, you'll see an array of bubbles. Each bubble represents a different keyword from your report.<br /><br /></li><li>Now select the four different dimensions to plot your data:<span class="Apple-converted-space"> </span><b>X-axis, Y-axis, Color, Size</b>. Click on each control to see a menu of metrics you can select from. The X-axis control is underneath the graph area, the Y-axis is to the left, and the Color and Size controls are to the right of the graph area. Let's look at one of these controls to give you the hang of modifying the chart.<br /><br />The Y-axis control is noted on the left in the screenshot below.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpNLt3CxBsAxWZTQnk82tZZA9-lZ1bL3TDGCgrqA3SeOznqeehT144CxkUqeq9_d-_y-YcrK0dxruEhvHBsvZhDHyqYZ4JldGR4Xd6NtJvS_ZoCba2euKxRe6560jFa80GAbq6/s1600-h/x_axis_circled.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5267157128412692386" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpNLt3CxBsAxWZTQnk82tZZA9-lZ1bL3TDGCgrqA3SeOznqeehT144CxkUqeq9_d-_y-YcrK0dxruEhvHBsvZhDHyqYZ4JldGR4Xd6NtJvS_ZoCba2euKxRe6560jFa80GAbq6/s400/x_axis_circled.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 345px;" /></a><br />Once you click on any part of this vertical bar, it will expand to show you the variables you can choose from for the Y-Axis. Here is the expanded area, with the rest of the graph grayed out:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSN7oy7u3hDr3CTPEnKtlTHjL4RftYcyUDDfwzPjQzQ_mgUPuTM23gFkabPAE5PJKthrMOp7iMZ2k5ehmfNoUTp8tWQ8Bu4ZR3D-aCsSlxMuCMsmL7goOM1eFOk8UHAaWXquRv/s1600-h/x_axis_gray.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5267156857751795826" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSN7oy7u3hDr3CTPEnKtlTHjL4RftYcyUDDfwzPjQzQ_mgUPuTM23gFkabPAE5PJKthrMOp7iMZ2k5ehmfNoUTp8tWQ8Bu4ZR3D-aCsSlxMuCMsmL7goOM1eFOk8UHAaWXquRv/s400/x_axis_gray.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 345px;" /></a><br />Pageviews is being selected. Now, obviously, the higher up a bubble (denoting a keyword in this case) is in the chart, the more the average pageviews for that bubble. You select the other variables in the same way - just click them and select your choice.<br /><br /></li><li>Press "Play" at the bottom of your chart to see how your keywords perform over time. If you click on a bubble and check the "Trails" box underneath the Size control, you can map out the bubble's movement over time.<br /></li></ol></div> <p> </p> <div>Take a look at the following video - it examines each component of this feature so that you can learn how to get at-a-glance insights from the data you're seeing.<br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/UKsBTqqhVTs&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/UKsBTqqhVTs&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><br /><p> </p> <p> </p> <b>Let's look at an example: keywords with high or low conversion rates. </b><br />(This example and more are also in this <a id="z3jr" title="help center article" href="//www.google.com/support/analytics/bin/answer.py?answer=106427#">help center article</a>.) We'll finish this example with action-oriented insights you can take away from a Motion Chart.<br /><br />The data is taken from a Google Analytics account that tracks the e-commerce activity for the business called 'Google Store' (<a href="//www.google.com/url?sa=D&q=http://www.googlestore.com/">www.googlestore.com</a>). We'll look at a Motion Chart on keywords by clicking "Visualize" on the Keywords report under Traffic Sources. In order to find keywords that have the best conversion rates, we would set up our Motion Chart like this:<br /></div> <div> </div> <div><div id="sc1" style="display: block;"> <ol><li>X axis: select "Pages/Visit</li><li>Y axis: select "% New Visits"</li><li>Size: select "Revenue"</li><li>Color: select "E-commerce Conversion Rate"</li></ol> <p> <span id="sc1_msg" style="color:red;"></span></p> <p style="text-align: center;"><img src="//www.google.com/help/hc/images/analytics_keywords_graph.gif"> </p> <p> </p> <p><br />As you can see, "Google Store" is the most consistent keyword in terms of revenue and site engagement (i.e. five to eight pages/visit). It gets purchases every day, mostly on first-time visits to the store. However, it has very low conversion rates. In contrast, "google t-shirt" and "google shirts" get good conversion rates, good engagement, and deliver a regular stream of revenue.<br /></p><p>With these facts in mind, the website owner comes away with at least three insights after quickly examining the information in this Motion Chart: </p> <ol><li>Stop buying general keywords like "google merchandise" and "google store." Instead, optimize the site so that it ranks well organically for these keywords.<br /></li><li>Buy or spend more heavily on specific keywords like "google t-shirt" and "google shirt." </li><li>Create some incentives to get repeat business. Most of these purchases come from first time visits. </li></ol></div></div> <div> </div> <span id="k2y261" style="background-color: rgb(255, 255, 255);"><span id="ndat" style="background-color: rgb(255, 255, 255);"><br />And there you go! Your first experience with Motion Charts.<br /><br />Working with data in five dimensions takes some time to get used to, so please experiment. </span></span>Nothing can go wrong and your data will not be affected. Motion Charts are currently available in English only, but we hope to have it in all supported languages soon.<br /><br />We had a lot of fun creating this feature which combines visual observation, creativity and advanced data analysis. While we built this feature, our new product manager, Beth, would come by and strum on a guitar and sing the praises of Motion Charts. So we did some experimenting ourselves, with this incredibly low-budget (but annotated:-), just-for-fun video we made of a song we wrote about Motion Charts. Brett wrote the lyrics, Alden wrote the music, and we all pitched in to the off-pitch fun. Enjoy.<br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/nimrc-uG7UY&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/nimrc-uG7UY&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><span class="byline-author"><br /><br />Posted by Jeff Gillis, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> That's right, all existing accounts now have access to several of the <a title="the new features" href="//www.google.com/url?sa=D&q=http://analytics.blogspot.com/2008/10/more-enterprise-class-features-added-to.html" id="m7t0">new enterprise-class features</a> including Advanced Segmentation, Custom Reporting, Motion Charts, and the updated UI. (If your account is brand new, you may still have a short wait before you see these features. Also, the updated administration interface will be available in all accounts soon so keep an eye out for that, and the AdSense integration and API are still in private beta. We'll keep you updated on those launches here as well.)<br /><br />Over the next few weeks, we'll look at each new feature in detail. First up: Motion Charts! The Motion Charts video was briefly one of the top 15 most viral videos on YouTube, so this seems to be a good place to start.<br /><div><br />You've probably noticed the new <img src="https://docs.google.com/a/google.com/File?id=agm7gr73m6_179ct6zr4w6_b" style="width: 74px; height: 17px;" /> button at the top of many reports. Clicking Visualize activates <a title="Motion Chart" href="//www.google.com/support/googleanalytics/bin/topic.py?topic=16275" id="zk_6">Motion Charts</a> for the report data. You can click the Play button at the bottom to see an over-time animation of your data, but you'll first probably want to experiment with your X and Y axis settings, and the color and size of the dots. You can <a href="//www.google.com/support/googleanalytics/bin/answer.py?answer=106429&topic=16275">revert</a> back to your original report view, so don't worry about messing anything up.<br /><div id="vgyw" style="padding: 1em 0pt; text-align: left;"><a href="http://big.corp.google.com/%7Ejeffg/sandbox_ga_blog/play-740603.gif"><img alt="" border="0" src="https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_siGvL1IPguOo-NILo4KtDe9Juf1M8kx6tATVgl3Y5zlzIDdwKKWLKzVFZ0lkLs4wPBckjKspolQQVAnRRwEj_Ro-EofxVRc0bXNiQ8EMB27M6mHxkbERZvZ-OX6iFgnqDYIZrNsls=s0-d" style="margin: 0px auto 10px; display: block; text-align: center;"></a></div><b>So, what are Motion Charts?</b><br /><br />Motion Charts provide a multi-dimensional, over-time analysis of the data in your report. So, if you click Visualize from the Keywords report, each dot will represent one of your keywords. If you click Visualize from the Referrals report, each dot will represent a referral. By selecting metrics to be represented on the X and Y axis and by the size and color of the dots, you plot each dot in four dimensions. Press Play or drag the slider at the bottom of the chart, and you'll see the data change over time, thereby adding Time as the fifth dimension.<br /><br />(For developers: Motion Charts use the Trendalyzer Flash widget, which is available for you to use as a gadget in <a href="http://documents.google.com/support/bin/answer.py?answer=99488&topic=15165" target="_blank">Google Spreadsheets</a> or as a <a href="http://code.google.com/apis/visualization/documentation/gallery.html" target="_blank">visualization API</a>.)<br /><br /><b>What can Motion Charts add to my analysis?<br /></b><br />The basic premise of Motion Charts is that it makes it easier to notice an important trend. Visualizing data across five dimensions can help you to uncover insights and patterns that would be difficult to discover using traditional two dimensional charts. For example, looking at the traditional keyword report, it's difficult to see how performance metrics pertaining to keywords combine, interact, and <span style="font-style: italic;">change over time.</span><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNduhhFI71owjc5wycYMvUtlzVmyTzrOoRwiWzZlBRqKoupky7sRxom3EIRZIlMrXadfnTBnXR_Wn3FtaF1OYvbAShn50qeJE5yls8Jw_Fn1rFI-Q2mSy5W0i_2342-EuK1Z8q/s1600-h/traditionalkeywordreport.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5267160192739930738" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNduhhFI71owjc5wycYMvUtlzVmyTzrOoRwiWzZlBRqKoupky7sRxom3EIRZIlMrXadfnTBnXR_Wn3FtaF1OYvbAShn50qeJE5yls8Jw_Fn1rFI-Q2mSy5W0i_2342-EuK1Z8q/s400/traditionalkeywordreport.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 330px;" /></a>You might want to find out, for example, over the past three months, which of the top keywords you're buying are sending new visitors that are highly engaged with the site. And you might want to compare those keywords to ones which are sending visitors that bounced consistently. And importantly, you want to know <i>when </i>exactly keywords shift into these patterns. With a Motion Chart, you can identify the keywords (or any metric) that perform well across multiple dimensions, such as conversions, repeat visitors, and pageviews. You can plot a few things or hundreds of things at once and watch for patterns or outliers as their performance over time is animated. And you can pause and manually rewind or go forward at any time.<br /><br />Once you notice a pattern or a break in pattern - such as related to a keyword's performance - and when the pattern happened, that's when the investigation begins. You can look at your reports to analyze the origins of the traffic, and then replicate conditions that caused a beneficial pattern, or instead make needed improvements. In this sense, a Motion Chart shows a richer picture of your data that you may be able to profit from.<br /><br /><b>How do I use Motion Charts?</b><br /><br />Each dimension, or metric, can be selected easily with drop down menus around the chart's graph area. There are four metrics:<br /><ol><li>x-axis</li><li>y-axis</li><li>color of bubble</li><li>size of bubble<br /></li></ol>To begin using your Motion Chart, <a title="follow these steps" href="//www.google.com/support/googleanalytics/bin/answer.py?answer=106428&topic=16275" id="g7q2">follow these steps</a> - also below:<br /></div> <div> <ol><li>Click the "Visualize" icon from any report that has a table displaying segmented data (you can always revert to the traditional graphs in your Analytics Reports by selecting a particular report from the lefthand side menu).<br /><br /></li><li>Once the Motion Chart loads, you'll see an array of bubbles. Each bubble represents a different keyword from your report.<br /><br /></li><li>Now select the four different dimensions to plot your data:<span class="Apple-converted-space"> </span><b>X-axis, Y-axis, Color, Size</b>. Click on each control to see a menu of metrics you can select from. The X-axis control is underneath the graph area, the Y-axis is to the left, and the Color and Size controls are to the right of the graph area. Let's look at one of these controls to give you the hang of modifying the chart.<br /><br />The Y-axis control is noted on the left in the screenshot below.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpNLt3CxBsAxWZTQnk82tZZA9-lZ1bL3TDGCgrqA3SeOznqeehT144CxkUqeq9_d-_y-YcrK0dxruEhvHBsvZhDHyqYZ4JldGR4Xd6NtJvS_ZoCba2euKxRe6560jFa80GAbq6/s1600-h/x_axis_circled.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5267157128412692386" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpNLt3CxBsAxWZTQnk82tZZA9-lZ1bL3TDGCgrqA3SeOznqeehT144CxkUqeq9_d-_y-YcrK0dxruEhvHBsvZhDHyqYZ4JldGR4Xd6NtJvS_ZoCba2euKxRe6560jFa80GAbq6/s400/x_axis_circled.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 345px;" /></a><br />Once you click on any part of this vertical bar, it will expand to show you the variables you can choose from for the Y-Axis. Here is the expanded area, with the rest of the graph grayed out:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSN7oy7u3hDr3CTPEnKtlTHjL4RftYcyUDDfwzPjQzQ_mgUPuTM23gFkabPAE5PJKthrMOp7iMZ2k5ehmfNoUTp8tWQ8Bu4ZR3D-aCsSlxMuCMsmL7goOM1eFOk8UHAaWXquRv/s1600-h/x_axis_gray.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5267156857751795826" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSN7oy7u3hDr3CTPEnKtlTHjL4RftYcyUDDfwzPjQzQ_mgUPuTM23gFkabPAE5PJKthrMOp7iMZ2k5ehmfNoUTp8tWQ8Bu4ZR3D-aCsSlxMuCMsmL7goOM1eFOk8UHAaWXquRv/s400/x_axis_gray.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 345px;" /></a><br />Pageviews is being selected. Now, obviously, the higher up a bubble (denoting a keyword in this case) is in the chart, the more the average pageviews for that bubble. You select the other variables in the same way - just click them and select your choice.<br /><br /></li><li>Press "Play" at the bottom of your chart to see how your keywords perform over time. If you click on a bubble and check the "Trails" box underneath the Size control, you can map out the bubble's movement over time.<br /></li></ol></div> <p> </p> <div>Take a look at the following video - it examines each component of this feature so that you can learn how to get at-a-glance insights from the data you're seeing.<br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/UKsBTqqhVTs&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/UKsBTqqhVTs&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><br /><p> </p> <p> </p> <b>Let's look at an example: keywords with high or low conversion rates. </b><br />(This example and more are also in this <a id="z3jr" title="help center article" href="//www.google.com/support/analytics/bin/answer.py?answer=106427#">help center article</a>.) We'll finish this example with action-oriented insights you can take away from a Motion Chart.<br /><br />The data is taken from a Google Analytics account that tracks the e-commerce activity for the business called 'Google Store' (<a href="//www.google.com/url?sa=D&q=http://www.googlestore.com/">www.googlestore.com</a>). We'll look at a Motion Chart on keywords by clicking "Visualize" on the Keywords report under Traffic Sources. In order to find keywords that have the best conversion rates, we would set up our Motion Chart like this:<br /></div> <div> </div> <div><div id="sc1" style="display: block;"> <ol><li>X axis: select "Pages/Visit</li><li>Y axis: select "% New Visits"</li><li>Size: select "Revenue"</li><li>Color: select "E-commerce Conversion Rate"</li></ol> <p> <span id="sc1_msg" style="color:red;"></span></p> <p style="text-align: center;"><img src="//www.google.com/help/hc/images/analytics_keywords_graph.gif"> </p> <p> </p> <p><br />As you can see, "Google Store" is the most consistent keyword in terms of revenue and site engagement (i.e. five to eight pages/visit). It gets purchases every day, mostly on first-time visits to the store. However, it has very low conversion rates. In contrast, "google t-shirt" and "google shirts" get good conversion rates, good engagement, and deliver a regular stream of revenue.<br /></p><p>With these facts in mind, the website owner comes away with at least three insights after quickly examining the information in this Motion Chart: </p> <ol><li>Stop buying general keywords like "google merchandise" and "google store." Instead, optimize the site so that it ranks well organically for these keywords.<br /></li><li>Buy or spend more heavily on specific keywords like "google t-shirt" and "google shirt." </li><li>Create some incentives to get repeat business. Most of these purchases come from first time visits. </li></ol></div></div> <div> </div> <span id="k2y261" style="background-color: rgb(255, 255, 255);"><span id="ndat" style="background-color: rgb(255, 255, 255);"><br />And there you go! Your first experience with Motion Charts.<br /><br />Working with data in five dimensions takes some time to get used to, so please experiment. </span></span>Nothing can go wrong and your data will not be affected. Motion Charts are currently available in English only, but we hope to have it in all supported languages soon.<br /><br />We had a lot of fun creating this feature which combines visual observation, creativity and advanced data analysis. While we built this feature, our new product manager, Beth, would come by and strum on a guitar and sing the praises of Motion Charts. So we did some experimenting ourselves, with this incredibly low-budget (but annotated:-), just-for-fun video we made of a song we wrote about Motion Charts. Brett wrote the lyrics, Alden wrote the music, and we all pitched in to the off-pitch fun. Enjoy.<br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/nimrc-uG7UY&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/nimrc-uG7UY&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></embed></object><br /><span class="byline-author"><br /><br />Posted by Jeff Gillis, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2008/11/new-features-are-now-available-in-your.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:The new features are now available in your account! Let's take a deeper look, starting with Motion Charts.&url=https://analytics.googleblog.com/2008/11/new-features-are-now-available-in-your.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2008/11/new-features-are-now-available-in-your.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='3482784425949965661' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2008/10/more-enterprise-class-features-added-to.html?hl=en' itemprop='url' title='More Enterprise-Class Features Added To Google Analytics'> More Enterprise-Class Features Added To Google Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> October 22, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Over the past year, our team has been gathering a feature wish list from you, our customers. We also asked experts in the web analytics industry and listened to customers of other analytics tools to find out what additional functionality they would like to see added to Google Analytics to make it as powerful, flexible, and useful as a web analytics tool can be.<br /><br />Today at the eMetrics Summit in Washington, D.C., after months of development and testing, Avinash Kaushik, our Analytics Evangelist, unveiled the new functionalities that represent a major upgrade to Google Analytics. With these features, gradually being released in beta in all accounts, you'll gain much richer insights into your website traffic, and it'll be even easier to discover, create, and access the metrics important to you.<br /><br />They are (with more details below): Advanced Segmentation, Custom Reports, a data export API (private beta), integrated reporting for AdSense publishers (private beta), multi-dimensional data visualizations called "Motion Charts," and an updated user and administrative interface.<br /><br />These are features that experts and enterprise-level customers demand, and they will be available and easy to use in your Google Analytics reports. Please see below for details on each new feature and the release schedule letting you know when you can expect to have access to them. Here is a screenshot showing you where in your reports you can find a few of the new features, with more screenshots, help center links, and video demos (also at <a href="//www.youtube.com/view_play_list?p=AFDC0271A9E3C759">this YouTube playlist</a>) below.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWhu6YwwRe-91Bo_mvrvS00uOCPBPPrPWNoG06ONy4uW4G1Foq3syZtKkRYURzx4BtmXvmMggiXSmWy8Xc-TOqMxu_CDjxRUt1srBzdxUUrTgNmXNljViQCtjGFCuIxwT45aKF/s1600-h/Overview.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5260060846132521922" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWhu6YwwRe-91Bo_mvrvS00uOCPBPPrPWNoG06ONy4uW4G1Foq3syZtKkRYURzx4BtmXvmMggiXSmWy8Xc-TOqMxu_CDjxRUt1srBzdxUUrTgNmXNljViQCtjGFCuIxwT45aKF/s400/Overview.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a><b><br />Features being added to all accounts in the coming weeks: </b><b><br /></b><span style="font-size:130%;"><br /></span><div style="margin-left: 40px;"> <b><span style="font-size:130%;">Advanced Segmentation</span> </b>enables you to isolate and analyze subsets of your traffic. It is true on-the-fly segmentation of visits so that you can create powerful filters with a few mouse-clicks. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Then, you can apply one or more of these segments to current or historical data, and even compare segment performance side by side in reports.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiCCEr_eLQbx8a4SzUDKRrwM59_nSdB7_wVC90syDZobmzQRdWIJtlzGygf2kBpghw73iE1BMQt5HTF6QOeipUwiL326cokust4XK_h0q67rUdEh6tPI14BGTTY26LcQH2xoep/s1600-h/Adv_Seg.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5260057695629136626" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiCCEr_eLQbx8a4SzUDKRrwM59_nSdB7_wVC90syDZobmzQRdWIJtlzGygf2kBpghw73iE1BMQt5HTF6QOeipUwiL326cokust4XK_h0q67rUdEh6tPI14BGTTY26LcQH2xoep/s400/Adv_Seg.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a><br />Learn how to create an advanced segment in the video below, and in this <a href="//www.google.com/support/googleanalytics/bin/answer.py?answer=108039">help center article</a>:<br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/wu8YzF0AM14&hl=en&fs=1"><param name="allowFullScreen" value="true"><embed src="//www.youtube.com/v/wu8YzF0AM14&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" height="344" width="425"></embed></object><br /><span style="text-decoration: underline;"><span style="font-weight: bold;"><br /></span></span><span style="font-style: italic;">*Also, Avinash has just posted a blog on </span><a style="font-style: italic;" title="how to use Advanced Segmentation" href="http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html" id="sjug">how to use Advanced Segmentation</a><span style="font-style: italic;"> which is a must-read to quickly learn how to take advantage of this powerful feature.</span><br /><br /><br /><span style="font-size:130%;"><b>Custom Reports</b></span> are reports you create, save, and edit to give you a specific view of your data. You can choose the information and metrics you want to see, organized in the way you want to see it, by using a drag and drop interface to populate an Analytics report. You can also create tabs if you want to see related data - similar to a "Goal Conversions" tab - in effect creating multiple levels of sub-reports.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi46ar0MQIrfg3W3-2bTBzk2dtxrz2_i6LK2wX6zCByUHp9OIV39vpovX7xiu5WCcE1pA5YFajHC7GGJb3gal_gAV60LsPTzdz6LniFg30K7x4XggTP9ytI8a7lgEZcSczcbldl/s1600-h/CustRep1.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5260057696514166594" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi46ar0MQIrfg3W3-2bTBzk2dtxrz2_i6LK2wX6zCByUHp9OIV39vpovX7xiu5WCcE1pA5YFajHC7GGJb3gal_gAV60LsPTzdz6LniFg30K7x4XggTP9ytI8a7lgEZcSczcbldl/s400/CustRep1.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a><br />Once created, each custom report is available for as long as you want it. Take a look at this <a href="//www.google.com/support/googleanalytics/bin/answer.py?answer=98527">quick start guide to Custom Reports</a> and to see a demo, play this video:<br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/NGgl137x3Yw&hl=en&fs=1"><param name="allowFullScreen" value="true"><embed src="//www.youtube.com/v/NGgl137x3Yw&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" height="344" width="425"></embed></object><br /><br /><span style="font-size:130%;"><b><br />Motion Charts</b></span> add sophisticated multi-dimensional analysis to most Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how they interact over time.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-hJjXnH3d7OpUhRkKISD0d1AfoIOPuSQzzLU8UVOFWLttaFDaDPgOFc9-DlxnsuL-KswzgpFbU8KJjX2UR68CJDi-QSoE8F5hiJhomZYsbCfwufntpLWvQcbFkDabmOyZvnkn/s1600-h/MotionChart.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5260057693772770338" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-hJjXnH3d7OpUhRkKISD0d1AfoIOPuSQzzLU8UVOFWLttaFDaDPgOFc9-DlxnsuL-KswzgpFbU8KJjX2UR68CJDi-QSoE8F5hiJhomZYsbCfwufntpLWvQcbFkDabmOyZvnkn/s400/MotionChart.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a>By comparing metrics visually over time you can expose data relationships that would be difficult to see in traditional reports. Motion Charts will be available through a new "Visualize" button at the top of reports.<br /><br />Take a look at this <a href="//www.google.com/support/googleanalytics/bin/answer.py?answer=106428">help center article</a> and watch this video for more information:<br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/UKsBTqqhVTs&hl=en&fs=1"><param name="allowFullScreen" value="true"><embed src="//www.youtube.com/v/UKsBTqqhVTs&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" height="344" width="425"></embed></object><br /><br />(Note: if you're interesting in putting your own data in motion, you can also use a Motion Chart gadget in <a href="http://documents.google.com/support/bin/answer.py?answer=99488&topic=15165" target="_blank">Google Spreadsheets</a> or a <a href="http://code.google.com/apis/visualization/documentation/gallery.html" target="_blank">visualization API</a>.)<br /><br /><span style="font-weight: bold;font-size:130%;" ><br />The New Account Management Dashboard</span> makes it easier for you to manage and monitor your account by providing simpler navigation between accounts and profiles and displaying a dashboard of key performance metrics upfront upon login.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiLHFLFAZm4w2UJHog5SXOW-ZGp7SwHk6W9IHdhTEufOr2e7Ern6oRVPCTU5IGg4SfAHZpS0A0wrzNtO4JJ_tUsrc7Sn0qHhqRSwC_J4MxhA2Y1d-vb88d-6Xid9H76H-ZYDmY/s1600-h/Acct_mgt.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5260060840668402034" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiLHFLFAZm4w2UJHog5SXOW-ZGp7SwHk6W9IHdhTEufOr2e7Ern6oRVPCTU5IGg4SfAHZpS0A0wrzNtO4JJ_tUsrc7Sn0qHhqRSwC_J4MxhA2Y1d-vb88d-6Xid9H76H-ZYDmY/s400/Acct_mgt.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a><br />Meaningful data and clear visual cues (green is good, red is bad) help alert you to areas requiring more attention. We hope the new navigation, administrators' ability to rename accounts and profiles, and account/profile locator functionality will boost your efficiency and ease of account management. Learn more in <a href="//www.google.com/support/googleanalytics/bin/answer.py?answer=112087">this help center article</a>.<br /><br /><br /></div><b><span style="background-color: rgb(255, 255, 255);">Features currently in private beta, s</span>cheduled for a more gradual full release to all accounts:<br /></b><br /><div style="margin-left: 40px;"> <span style="font-size:130%;"><b>The Data Export </b></span><b><span style="font-size:130%;">API</span> </b>enables you to create software programs and applications using all read-only report level data from Analytics. The data exported can be used in any number of ways, such as building custom dashboards, creating data visualizations or interfaces, performing offline analysis, and combining/mashing Analytics data with other data sources. The API will be a platform for developers to extend Analytics data in new and practical ways, as far as can be imagined and implemented.<br /><br /><b><span style="font-size:130%;"><br />Integrated Reporting with AdSense</span> </b>lets AdSense publishers see their revenue and impression data alongside their site traffic data in Analytics. Take a look at the <a href="http://adsense.blogspot.com/2008/10/make-date-with-data-in-google-analytics.html">AdSense blog</a> for more details. This integration will give publishers even more metrics to help them measure visitor activity and the performance of ad units, as well as discover areas of revenue potential on their websites.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHL4e7WLKHSjEmda5AAFqKtzuG6wYhOyCdUOyyPo96HBG5m1L6sqlOUyATSsTW5egPAxIuMzaa-rafGhcJi1cXsfls7d0Z6f7Z2sAfywu2lEP0HoW_VqEwqwXDkCpmWaXDBowK/s1600-h/Analytics+AS.PNG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5260057701229739234" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHL4e7WLKHSjEmda5AAFqKtzuG6wYhOyCdUOyyPo96HBG5m1L6sqlOUyATSsTW5egPAxIuMzaa-rafGhcJi1cXsfls7d0Z6f7Z2sAfywu2lEP0HoW_VqEwqwXDkCpmWaXDBowK/s400/Analytics+AS.PNG" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a><br /><a href="//www.google.com/support/analytics/bin/answer.py?hl=en&answer=92625">Learn how to link</a> your AdSense account with a Google Analytics account, and for a glimpse at the new reports, take a look at this video:<br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/UWxFqb5pa40&hl=en&fs=1"><param name="allowFullScreen" value="true"><embed src="//www.youtube.com/v/UWxFqb5pa40&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" height="344" width="425"></embed></object><br /><br /><br /></div><br />If you don't already, you'll soon have access to these new features. Once you get a chance to use them, we invite you to discuss them and give us feedback in our <a href="http://groups.google.com/group/analytics-help">user forum</a>. We hope you'll find them useful and intuitive.<br /><br /><span class="byline-author">Posted by Jeff Gillis, Google Analytics</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Over the past year, our team has been gathering a feature wish list from you, our customers. We also asked experts in the web analytics industry and listened to customers of other analytics tools to find out what additional functionality they would like to see added to Google Analytics to make it as powerful, flexible, and useful as a web analytics tool can be.<br /><br />Today at the eMetrics Summit in Washington, D.C., after months of development and testing, Avinash Kaushik, our Analytics Evangelist, unveiled the new functionalities that represent a major upgrade to Google Analytics. With these features, gradually being released in beta in all accounts, you'll gain much richer insights into your website traffic, and it'll be even easier to discover, create, and access the metrics important to you.<br /><br />They are (with more details below): Advanced Segmentation, Custom Reports, a data export API (private beta), integrated reporting for AdSense publishers (private beta), multi-dimensional data visualizations called "Motion Charts," and an updated user and administrative interface.<br /><br />These are features that experts and enterprise-level customers demand, and they will be available and easy to use in your Google Analytics reports. Please see below for details on each new feature and the release schedule letting you know when you can expect to have access to them. Here is a screenshot showing you where in your reports you can find a few of the new features, with more screenshots, help center links, and video demos (also at <a href="//www.youtube.com/view_play_list?p=AFDC0271A9E3C759">this YouTube playlist</a>) below.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWhu6YwwRe-91Bo_mvrvS00uOCPBPPrPWNoG06ONy4uW4G1Foq3syZtKkRYURzx4BtmXvmMggiXSmWy8Xc-TOqMxu_CDjxRUt1srBzdxUUrTgNmXNljViQCtjGFCuIxwT45aKF/s1600-h/Overview.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5260060846132521922" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWhu6YwwRe-91Bo_mvrvS00uOCPBPPrPWNoG06ONy4uW4G1Foq3syZtKkRYURzx4BtmXvmMggiXSmWy8Xc-TOqMxu_CDjxRUt1srBzdxUUrTgNmXNljViQCtjGFCuIxwT45aKF/s400/Overview.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a><b><br />Features being added to all accounts in the coming weeks: </b><b><br /></b><span style="font-size:130%;"><br /></span><div style="margin-left: 40px;"> <b><span style="font-size:130%;">Advanced Segmentation</span> </b>enables you to isolate and analyze subsets of your traffic. It is true on-the-fly segmentation of visits so that you can create powerful filters with a few mouse-clicks. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Then, you can apply one or more of these segments to current or historical data, and even compare segment performance side by side in reports.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiCCEr_eLQbx8a4SzUDKRrwM59_nSdB7_wVC90syDZobmzQRdWIJtlzGygf2kBpghw73iE1BMQt5HTF6QOeipUwiL326cokust4XK_h0q67rUdEh6tPI14BGTTY26LcQH2xoep/s1600-h/Adv_Seg.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5260057695629136626" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiCCEr_eLQbx8a4SzUDKRrwM59_nSdB7_wVC90syDZobmzQRdWIJtlzGygf2kBpghw73iE1BMQt5HTF6QOeipUwiL326cokust4XK_h0q67rUdEh6tPI14BGTTY26LcQH2xoep/s400/Adv_Seg.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a><br />Learn how to create an advanced segment in the video below, and in this <a href="//www.google.com/support/googleanalytics/bin/answer.py?answer=108039">help center article</a>:<br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/wu8YzF0AM14&hl=en&fs=1"><param name="allowFullScreen" value="true"><embed src="//www.youtube.com/v/wu8YzF0AM14&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" height="344" width="425"></embed></object><br /><span style="text-decoration: underline;"><span style="font-weight: bold;"><br /></span></span><span style="font-style: italic;">*Also, Avinash has just posted a blog on </span><a style="font-style: italic;" title="how to use Advanced Segmentation" href="http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html" id="sjug">how to use Advanced Segmentation</a><span style="font-style: italic;"> which is a must-read to quickly learn how to take advantage of this powerful feature.</span><br /><br /><br /><span style="font-size:130%;"><b>Custom Reports</b></span> are reports you create, save, and edit to give you a specific view of your data. You can choose the information and metrics you want to see, organized in the way you want to see it, by using a drag and drop interface to populate an Analytics report. You can also create tabs if you want to see related data - similar to a "Goal Conversions" tab - in effect creating multiple levels of sub-reports.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi46ar0MQIrfg3W3-2bTBzk2dtxrz2_i6LK2wX6zCByUHp9OIV39vpovX7xiu5WCcE1pA5YFajHC7GGJb3gal_gAV60LsPTzdz6LniFg30K7x4XggTP9ytI8a7lgEZcSczcbldl/s1600-h/CustRep1.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5260057696514166594" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi46ar0MQIrfg3W3-2bTBzk2dtxrz2_i6LK2wX6zCByUHp9OIV39vpovX7xiu5WCcE1pA5YFajHC7GGJb3gal_gAV60LsPTzdz6LniFg30K7x4XggTP9ytI8a7lgEZcSczcbldl/s400/CustRep1.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a><br />Once created, each custom report is available for as long as you want it. Take a look at this <a href="//www.google.com/support/googleanalytics/bin/answer.py?answer=98527">quick start guide to Custom Reports</a> and to see a demo, play this video:<br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/NGgl137x3Yw&hl=en&fs=1"><param name="allowFullScreen" value="true"><embed src="//www.youtube.com/v/NGgl137x3Yw&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" height="344" width="425"></embed></object><br /><br /><span style="font-size:130%;"><b><br />Motion Charts</b></span> add sophisticated multi-dimensional analysis to most Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how they interact over time.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-hJjXnH3d7OpUhRkKISD0d1AfoIOPuSQzzLU8UVOFWLttaFDaDPgOFc9-DlxnsuL-KswzgpFbU8KJjX2UR68CJDi-QSoE8F5hiJhomZYsbCfwufntpLWvQcbFkDabmOyZvnkn/s1600-h/MotionChart.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5260057693772770338" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-hJjXnH3d7OpUhRkKISD0d1AfoIOPuSQzzLU8UVOFWLttaFDaDPgOFc9-DlxnsuL-KswzgpFbU8KJjX2UR68CJDi-QSoE8F5hiJhomZYsbCfwufntpLWvQcbFkDabmOyZvnkn/s400/MotionChart.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a>By comparing metrics visually over time you can expose data relationships that would be difficult to see in traditional reports. Motion Charts will be available through a new "Visualize" button at the top of reports.<br /><br />Take a look at this <a href="//www.google.com/support/googleanalytics/bin/answer.py?answer=106428">help center article</a> and watch this video for more information:<br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/UKsBTqqhVTs&hl=en&fs=1"><param name="allowFullScreen" value="true"><embed src="//www.youtube.com/v/UKsBTqqhVTs&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" height="344" width="425"></embed></object><br /><br />(Note: if you're interesting in putting your own data in motion, you can also use a Motion Chart gadget in <a href="http://documents.google.com/support/bin/answer.py?answer=99488&topic=15165" target="_blank">Google Spreadsheets</a> or a <a href="http://code.google.com/apis/visualization/documentation/gallery.html" target="_blank">visualization API</a>.)<br /><br /><span style="font-weight: bold;font-size:130%;" ><br />The New Account Management Dashboard</span> makes it easier for you to manage and monitor your account by providing simpler navigation between accounts and profiles and displaying a dashboard of key performance metrics upfront upon login.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiLHFLFAZm4w2UJHog5SXOW-ZGp7SwHk6W9IHdhTEufOr2e7Ern6oRVPCTU5IGg4SfAHZpS0A0wrzNtO4JJ_tUsrc7Sn0qHhqRSwC_J4MxhA2Y1d-vb88d-6Xid9H76H-ZYDmY/s1600-h/Acct_mgt.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5260060840668402034" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiLHFLFAZm4w2UJHog5SXOW-ZGp7SwHk6W9IHdhTEufOr2e7Ern6oRVPCTU5IGg4SfAHZpS0A0wrzNtO4JJ_tUsrc7Sn0qHhqRSwC_J4MxhA2Y1d-vb88d-6Xid9H76H-ZYDmY/s400/Acct_mgt.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a><br />Meaningful data and clear visual cues (green is good, red is bad) help alert you to areas requiring more attention. We hope the new navigation, administrators' ability to rename accounts and profiles, and account/profile locator functionality will boost your efficiency and ease of account management. Learn more in <a href="//www.google.com/support/googleanalytics/bin/answer.py?answer=112087">this help center article</a>.<br /><br /><br /></div><b><span style="background-color: rgb(255, 255, 255);">Features currently in private beta, s</span>cheduled for a more gradual full release to all accounts:<br /></b><br /><div style="margin-left: 40px;"> <span style="font-size:130%;"><b>The Data Export </b></span><b><span style="font-size:130%;">API</span> </b>enables you to create software programs and applications using all read-only report level data from Analytics. The data exported can be used in any number of ways, such as building custom dashboards, creating data visualizations or interfaces, performing offline analysis, and combining/mashing Analytics data with other data sources. The API will be a platform for developers to extend Analytics data in new and practical ways, as far as can be imagined and implemented.<br /><br /><b><span style="font-size:130%;"><br />Integrated Reporting with AdSense</span> </b>lets AdSense publishers see their revenue and impression data alongside their site traffic data in Analytics. Take a look at the <a href="http://adsense.blogspot.com/2008/10/make-date-with-data-in-google-analytics.html">AdSense blog</a> for more details. This integration will give publishers even more metrics to help them measure visitor activity and the performance of ad units, as well as discover areas of revenue potential on their websites.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHL4e7WLKHSjEmda5AAFqKtzuG6wYhOyCdUOyyPo96HBG5m1L6sqlOUyATSsTW5egPAxIuMzaa-rafGhcJi1cXsfls7d0Z6f7Z2sAfywu2lEP0HoW_VqEwqwXDkCpmWaXDBowK/s1600-h/Analytics+AS.PNG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5260057701229739234" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHL4e7WLKHSjEmda5AAFqKtzuG6wYhOyCdUOyyPo96HBG5m1L6sqlOUyATSsTW5egPAxIuMzaa-rafGhcJi1cXsfls7d0Z6f7Z2sAfywu2lEP0HoW_VqEwqwXDkCpmWaXDBowK/s400/Analytics+AS.PNG" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a><br /><a href="//www.google.com/support/analytics/bin/answer.py?hl=en&answer=92625">Learn how to link</a> your AdSense account with a Google Analytics account, and for a glimpse at the new reports, take a look at this video:<br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/UWxFqb5pa40&hl=en&fs=1"><param name="allowFullScreen" value="true"><embed src="//www.youtube.com/v/UWxFqb5pa40&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" height="344" width="425"></embed></object><br /><br /><br /></div><br />If you don't already, you'll soon have access to these new features. Once you get a chance to use them, we invite you to discuss them and give us feedback in our <a href="http://groups.google.com/group/analytics-help">user forum</a>. We hope you'll find them useful and intuitive.<br /><br /><span class="byline-author">Posted by Jeff Gillis, Google Analytics</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2008/10/more-enterprise-class-features-added-to.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:More Enterprise-Class Features Added To Google Analytics&url=https://analytics.googleblog.com/2008/10/more-enterprise-class-features-added-to.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2008/10/more-enterprise-class-features-added-to.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='3543809729622306392' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2008/10/slight-touch-up.html?hl=en' itemprop='url' title='Slight Touch Up'> Slight Touch Up </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> October 22, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Today, you may have noticed a little polish in your Google Analytics report interface . The layout is a little cleaner because we added some color consistency and contrast between sections in the interface so that it's easier to distinguish between the navigation on the upper left, the help areas below that, and the report itself. We also made the controls at the top of the report (email, export, etc.) a little easier to see and identify.<br /><br />Overall, the appearance is a little less busy, the lines are a little cleaner, and the important areas hopefully stick out a little more, making Google Analytics even more appealing to use.<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW6La4H3rPYPSzOdvNJvnGW7ydZJEc2c4Dtm-lmwq91k4h8je84Xplz_vA2vbX_54g7aFDdUsX1qF0_fuDLK0Mmw1ba6ZidaWSBhhlskbgAWGdA1qT3uzNFKrRyLzeiTIUDCFb/s1600-h/updated_report_interface.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5259832548163915170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW6La4H3rPYPSzOdvNJvnGW7ydZJEc2c4Dtm-lmwq91k4h8je84Xplz_vA2vbX_54g7aFDdUsX1qF0_fuDLK0Mmw1ba6ZidaWSBhhlskbgAWGdA1qT3uzNFKrRyLzeiTIUDCFb/s400/updated_report_interface.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a><span style="font-size:85%;">(click to enlarge)</span><br /></div><div style="text-align: center;"><br /></div><span class="byline-author">Posted by Jeff <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Gillis</span>, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Today, you may have noticed a little polish in your Google Analytics report interface . The layout is a little cleaner because we added some color consistency and contrast between sections in the interface so that it's easier to distinguish between the navigation on the upper left, the help areas below that, and the report itself. We also made the controls at the top of the report (email, export, etc.) a little easier to see and identify.<br /><br />Overall, the appearance is a little less busy, the lines are a little cleaner, and the important areas hopefully stick out a little more, making Google Analytics even more appealing to use.<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW6La4H3rPYPSzOdvNJvnGW7ydZJEc2c4Dtm-lmwq91k4h8je84Xplz_vA2vbX_54g7aFDdUsX1qF0_fuDLK0Mmw1ba6ZidaWSBhhlskbgAWGdA1qT3uzNFKrRyLzeiTIUDCFb/s1600-h/updated_report_interface.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5259832548163915170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW6La4H3rPYPSzOdvNJvnGW7ydZJEc2c4Dtm-lmwq91k4h8je84Xplz_vA2vbX_54g7aFDdUsX1qF0_fuDLK0Mmw1ba6ZidaWSBhhlskbgAWGdA1qT3uzNFKrRyLzeiTIUDCFb/s400/updated_report_interface.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a><span style="font-size:85%;">(click to enlarge)</span><br /></div><div style="text-align: center;"><br /></div><span class="byline-author">Posted by Jeff <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Gillis</span>, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2008/10/slight-touch-up.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Slight Touch Up&url=https://analytics.googleblog.com/2008/10/slight-touch-up.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2008/10/slight-touch-up.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='2518657703075002234' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2008/10/tips-and-tools-for-maximizing-holiday.html?hl=en' itemprop='url' title='Tips and tools for maximizing holiday sales'> Tips and tools for maximizing holiday sales </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> October 17, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div><span style=""><span style="font-weight: normal;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">For many of you t</span></span></span></span></span><span style=""><span style="font-weight: normal;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">he fourth quarter is the busiest and biggest season, and in this economy analytics are more important than ever. With holiday traffic starting in November and peaking in early-December, now is the time to make sure your site is in the best shape to maximize holiday traffic and revenue.</span></span></span></span></span></div><div><span class="Apple-style-span" style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></div><div><span style=""><span style="font-weight: normal;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span></span></span></span></span></span><span style=""><span style="font-weight: normal;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">To help you better analyze your campaign performance, optimize your web pages, and drive even more traffic to your e-commerce site during this crucial time, we'd like to share some </span></span><a href="//www.google.com/intl/en/commerce/#utm_source=gablog&utm_medium=gabloglink&utm_campaign=mholiday" id="ak_l" title="tip and tools"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color: rgb(51, 51, 255);"><span class="Apple-style-span" style="font-size:small;">tip and tools</span></span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> you can use in</span></span><span style="background-color: rgb(255, 255, 255);"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> Analytics and other Google products.</span></span></span></span></span></span></div><div><span style=""><span style="font-weight: normal;"><span><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span><br /></span></span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Use the Analytics Funnel Visualization report to improve conversions<br /></span></span></b></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span><ul> <li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> L</span></span><span style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">earn how many shoppers drop out during each step of your shopping cart conversion process. </span></span></span></li> <li> <span style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Then, work on the steps that lose the most customers.</span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span></li> <li> <span style=""><a href="//google.com/websiteoptimizer" id="b398" title="Website Optimizer"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Website Optimizer</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">, our free testing tool, is a great way to improve those key pages.</span></span></span></li></ul><div><span class="Apple-style-span" style="font-family:arial;"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5258297113981625410" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0zgreclERFa_aPr610iAYJ0Z0JnYmipFT7nRiZi74RyuKKwztsEk7bcmbv94uRA3k3kI7A-ghTUSCD8LsdugJNWneIErGynH6Ly6zRvZL0xfKxRtU808gzmxxcE7_eNX4RGD_/s400/Funnel.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></span></div><span style=""><span style="font-weight: normal;"><span style=""><b><span class="Apple-style-span" style="font-family:arial;"><div><span class="Apple-style-span" style="font-size:small;"><br /></span></div><div><span class="Apple-style-span" style="font-size:small;"><br /></span></div><span class="Apple-style-span" style="font-size:small;"> Geo-target your AdWords campaigns through Analytics</span></span></b></span></span></span><span style=""><span style="font-weight: normal;"><span style="background-color: rgb(255, 255, 255);"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span><ul> <li> <span style=""><span style="background-color: rgb(255, 255, 255);"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Find out where your most profitable customers are coming from, and direct your advertising dollars to target customers in those areas.</span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span><span style=""><span style="font-weight: normal;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span style=""></span></span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span></li> <li> <span style=""><span style="font-weight: normal;"><span style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Get data for region-specific keyword performance in your Analytics account.<br /></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span></li> <li> <span style="color: rgb(11, 83, 148);"><span style="color: rgb(0, 0, 0); font-weight: normal;"><span style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Create more targeted AdWords campaigns by region. Watc</span><span class="Apple-style-span" style=""><span class="Apple-style-span" style="font-size:small;">h</span></span><span class="Apple-style-span" style="font-size:small;"> </span></span></span><a href="//www.youtube.com/watch?v=EGBdMrwXxWo&feature=PlayList&p=B03066B7FDA985AF&index=18" style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">this video</span></span></a><span style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> for a step-by-step demo.</span></span></span></span></span></li></ul><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div> <b style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Submit your products to Google Product Search</span></span></b></div><div> <span style="color: rgb(11, 83, 148);"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span style="color: rgb(0, 0, 0); font-weight: normal;"></span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span><ul> <li> <span style="color: rgb(11, 83, 148);"><span style="color: rgb(0, 0, 0); font-weight: normal;"><span style=""><a href="//www.google.com/base/help/sellongoogle.html?utm_source=embd_comm&utm_medium=site_link_comm&utm_campaign=sellercentral_main" id="km7c" title="Google Product Search"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Google Product Search</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> enables shoppers to search for and find products to buy online, and enables you to submit your products for free and target users shopping on Google.</span></span></span></span></span><span style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> Google Product Search is currently available to merchants in the U.S., U.K., and Germany.</span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span></li> <li> <span style=""><span style="font-weight: normal;"><span id="rqn12" style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">If you've never used Google Product Search, you can start submitting your products using feeds you've already prepared for other shopping engines.</span></span></span></span></span></li></ul><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><span style="color: rgb(11, 83, 148);"><span style="color: rgb(0, 0, 0); font-weight: normal;"><span style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> Visit our Google page on </span></span><a href="//www.google.com/intl/en/commerce/#utm_source=gablog&utm_medium=gabloglink&utm_campaign=mholiday" id="lby3" title="holiday success"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">holiday success</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> to see a full list of tip</span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">s. </span></span></span></span></span><span style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">We hope these tips and tools help you make the most of your holiday season!<br /><br />- Dai Pham, Google Analytics Team<br /></span></span> </span><span class="Apple-style-span" style="font-family:arial;"><span style="font-size:85%;"></span><br /></span> <div></div></div><span class="Apple-style-span" style="font-family:arial;"><br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div><span style=""><span style="font-weight: normal;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">For many of you t</span></span></span></span></span><span style=""><span style="font-weight: normal;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">he fourth quarter is the busiest and biggest season, and in this economy analytics are more important than ever. With holiday traffic starting in November and peaking in early-December, now is the time to make sure your site is in the best shape to maximize holiday traffic and revenue.</span></span></span></span></span></div><div><span class="Apple-style-span" style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></div><div><span style=""><span style="font-weight: normal;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span></span></span></span></span></span><span style=""><span style="font-weight: normal;"><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">To help you better analyze your campaign performance, optimize your web pages, and drive even more traffic to your e-commerce site during this crucial time, we'd like to share some </span></span><a href="//www.google.com/intl/en/commerce/#utm_source=gablog&utm_medium=gabloglink&utm_campaign=mholiday" id="ak_l" title="tip and tools"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color: rgb(51, 51, 255);"><span class="Apple-style-span" style="font-size:small;">tip and tools</span></span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> you can use in</span></span><span style="background-color: rgb(255, 255, 255);"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> Analytics and other Google products.</span></span></span></span></span></span></div><div><span style=""><span style="font-weight: normal;"><span><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span><br /></span></span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Use the Analytics Funnel Visualization report to improve conversions<br /></span></span></b></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span><ul> <li><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> L</span></span><span style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">earn how many shoppers drop out during each step of your shopping cart conversion process. </span></span></span></li> <li> <span style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Then, work on the steps that lose the most customers.</span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span></li> <li> <span style=""><a href="//google.com/websiteoptimizer" id="b398" title="Website Optimizer"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Website Optimizer</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">, our free testing tool, is a great way to improve those key pages.</span></span></span></li></ul><div><span class="Apple-style-span" style="font-family:arial;"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5258297113981625410" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0zgreclERFa_aPr610iAYJ0Z0JnYmipFT7nRiZi74RyuKKwztsEk7bcmbv94uRA3k3kI7A-ghTUSCD8LsdugJNWneIErGynH6Ly6zRvZL0xfKxRtU808gzmxxcE7_eNX4RGD_/s400/Funnel.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></span></div><span style=""><span style="font-weight: normal;"><span style=""><b><span class="Apple-style-span" style="font-family:arial;"><div><span class="Apple-style-span" style="font-size:small;"><br /></span></div><div><span class="Apple-style-span" style="font-size:small;"><br /></span></div><span class="Apple-style-span" style="font-size:small;"> Geo-target your AdWords campaigns through Analytics</span></span></b></span></span></span><span style=""><span style="font-weight: normal;"><span style="background-color: rgb(255, 255, 255);"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span><ul> <li> <span style=""><span style="background-color: rgb(255, 255, 255);"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Find out where your most profitable customers are coming from, and direct your advertising dollars to target customers in those areas.</span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span><span style=""><span style="font-weight: normal;"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span style=""></span></span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span></li> <li> <span style=""><span style="font-weight: normal;"><span style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Get data for region-specific keyword performance in your Analytics account.<br /></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span></li> <li> <span style="color: rgb(11, 83, 148);"><span style="color: rgb(0, 0, 0); font-weight: normal;"><span style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Create more targeted AdWords campaigns by region. Watc</span><span class="Apple-style-span" style=""><span class="Apple-style-span" style="font-size:small;">h</span></span><span class="Apple-style-span" style="font-size:small;"> </span></span></span><a href="//www.youtube.com/watch?v=EGBdMrwXxWo&feature=PlayList&p=B03066B7FDA985AF&index=18" style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">this video</span></span></a><span style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> for a step-by-step demo.</span></span></span></span></span></li></ul><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div> <b style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Submit your products to Google Product Search</span></span></b></div><div> <span style="color: rgb(11, 83, 148);"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span style="color: rgb(0, 0, 0); font-weight: normal;"></span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span><ul> <li> <span style="color: rgb(11, 83, 148);"><span style="color: rgb(0, 0, 0); font-weight: normal;"><span style=""><a href="//www.google.com/base/help/sellongoogle.html?utm_source=embd_comm&utm_medium=site_link_comm&utm_campaign=sellercentral_main" id="km7c" title="Google Product Search"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Google Product Search</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> enables shoppers to search for and find products to buy online, and enables you to submit your products for free and target users shopping on Google.</span></span></span></span></span><span style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> Google Product Search is currently available to merchants in the U.S., U.K., and Germany.</span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> </span></span></li> <li> <span style=""><span style="font-weight: normal;"><span id="rqn12" style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">If you've never used Google Product Search, you can start submitting your products using feeds you've already prepared for other shopping engines.</span></span></span></span></span></li></ul><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><span style="color: rgb(11, 83, 148);"><span style="color: rgb(0, 0, 0); font-weight: normal;"><span style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> Visit our Google page on </span></span><a href="//www.google.com/intl/en/commerce/#utm_source=gablog&utm_medium=gabloglink&utm_campaign=mholiday" id="lby3" title="holiday success"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">holiday success</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"> to see a full list of tip</span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">s. </span></span></span></span></span><span style=""><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">We hope these tips and tools help you make the most of your holiday season!<br /><br />- Dai Pham, Google Analytics Team<br /></span></span> </span><span class="Apple-style-span" style="font-family:arial;"><span style="font-size:85%;"></span><br /></span> <div></div></div><span class="Apple-style-span" style="font-family:arial;"><br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2008/10/tips-and-tools-for-maximizing-holiday.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Tips and tools for maximizing holiday sales&url=https://analytics.googleblog.com/2008/10/tips-and-tools-for-maximizing-holiday.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2008/10/tips-and-tools-for-maximizing-holiday.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='1794688578156326921' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2008/10/reminder-hands-on-google-analytics.html?hl=en' itemprop='url' title='Reminder: Hands-On Google Analytics Training this Monday'> Reminder: Hands-On Google Analytics Training this Monday </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> October 16, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> This is a quick highlight on, and reminder to <a href="http://www.emetrics.org/2008/washingtondc/register.php" title="register" target="_blank">register</a> for, Justin <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Cutroni's</span> upcoming seminar at <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Emetrics</span> DC this Monday, October 20 -- <a href="http://www.emetrics.org/2008/washingtondc/agenda_overview.php#googleuniversity">Google Conversion University</a> . The seminar is a good idea for anyone who wants to get some hands-on exposure and training on efficient and practical data-driven marketing using free tools from Google, especially Google Analytics, but also <a title="Website Optimizer" href="https://www.google.com/accounts/ServiceLogin?service=websiteoptimizer" target="_blank">Website Optimizer</a>, <a title="Ad Planner" href="https://www.google.com/adplanner" target="_blank">Ad Planner</a>, <a title="Insights for Search" href="//www.google.com/insights/search" target="_blank">Insights for Search</a>, and <a title="Webmaster Tools" href="//www.google.com/webmasters/" target="_blank">Webmaster Tools</a>. The training will be geared towards the intermediate user, but both experts and beginners will profit from attending. And it will be led by one of the most knowledgeable, fun and engaging practitioners around - Justin <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Cutroni</span>.<br /><br />Justin is a <a href="//www.google.com/analytics/authorized_consultants.html" title="Google Analytics Authorized Consultant" target="_blank">Google Analytics Authorized Consultant</a> from <a title="Epikone" href="http://www.epikone.com/" target="_blank"><span class="blsp-spelling-error" id="SPELLING_ERROR_3">Epikone</span></a>, and also the author of <a href="http://www.gashortcut.com/">Google Analytics Shortcut</a>. Also, he's a staunch Boston Red <span class="blsp-spelling-error" id="SPELLING_ERROR_4">Sox</span> fan who is probably biting his nails as I post this (the Red <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Sox</span> are a baseball team in the playoffs, but are having a tough time against the Tampa Bay Rays). We're pulling for you Justin. Whatever happens to his favorite team, you can expect a fun and enriching day full of real world marketing concepts and techniques, including an examination of tracking and optimizing a site like www.redsox.com, with a look at site branding and keyword campaigns and the tracking needed to improve both.<br /><br />The class will be small with a lot of hands-on training, and is relatively inexpensive at $295 for the day. Justin will be able to discuss and troubleshoot your own site and campaigns, as well as web analytics implementation and goals. To attend, simply <a href="http://www.emetrics.org/2008/washingtondc/register.php" title="register" target="_blank">register</a> or <a href="https://www.eiseverywhere.com/ereg/index.php?eventid=2687&PHPSESSID=on5m7cclcbvpl9hselrdnnf6g1&" title="modify your registration" target="_blank">modify your existing registration</a>.<br /><br /><span class="byline-author">Posted by Jeff <span class="blsp-spelling-error" id="SPELLING_ERROR_6">Gillis</span>, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> This is a quick highlight on, and reminder to <a href="http://www.emetrics.org/2008/washingtondc/register.php" title="register" target="_blank">register</a> for, Justin <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Cutroni's</span> upcoming seminar at <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Emetrics</span> DC this Monday, October 20 -- <a href="http://www.emetrics.org/2008/washingtondc/agenda_overview.php#googleuniversity">Google Conversion University</a> . The seminar is a good idea for anyone who wants to get some hands-on exposure and training on efficient and practical data-driven marketing using free tools from Google, especially Google Analytics, but also <a title="Website Optimizer" href="https://www.google.com/accounts/ServiceLogin?service=websiteoptimizer" target="_blank">Website Optimizer</a>, <a title="Ad Planner" href="https://www.google.com/adplanner" target="_blank">Ad Planner</a>, <a title="Insights for Search" href="//www.google.com/insights/search" target="_blank">Insights for Search</a>, and <a title="Webmaster Tools" href="//www.google.com/webmasters/" target="_blank">Webmaster Tools</a>. The training will be geared towards the intermediate user, but both experts and beginners will profit from attending. And it will be led by one of the most knowledgeable, fun and engaging practitioners around - Justin <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Cutroni</span>.<br /><br />Justin is a <a href="//www.google.com/analytics/authorized_consultants.html" title="Google Analytics Authorized Consultant" target="_blank">Google Analytics Authorized Consultant</a> from <a title="Epikone" href="http://www.epikone.com/" target="_blank"><span class="blsp-spelling-error" id="SPELLING_ERROR_3">Epikone</span></a>, and also the author of <a href="http://www.gashortcut.com/">Google Analytics Shortcut</a>. Also, he's a staunch Boston Red <span class="blsp-spelling-error" id="SPELLING_ERROR_4">Sox</span> fan who is probably biting his nails as I post this (the Red <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Sox</span> are a baseball team in the playoffs, but are having a tough time against the Tampa Bay Rays). We're pulling for you Justin. Whatever happens to his favorite team, you can expect a fun and enriching day full of real world marketing concepts and techniques, including an examination of tracking and optimizing a site like www.redsox.com, with a look at site branding and keyword campaigns and the tracking needed to improve both.<br /><br />The class will be small with a lot of hands-on training, and is relatively inexpensive at $295 for the day. Justin will be able to discuss and troubleshoot your own site and campaigns, as well as web analytics implementation and goals. To attend, simply <a href="http://www.emetrics.org/2008/washingtondc/register.php" title="register" target="_blank">register</a> or <a href="https://www.eiseverywhere.com/ereg/index.php?eventid=2687&PHPSESSID=on5m7cclcbvpl9hselrdnnf6g1&" title="modify your registration" target="_blank">modify your existing registration</a>.<br /><br /><span class="byline-author">Posted by Jeff <span class="blsp-spelling-error" id="SPELLING_ERROR_6">Gillis</span>, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2008/10/reminder-hands-on-google-analytics.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Reminder: Hands-On Google Analytics Training this Monday&url=https://analytics.googleblog.com/2008/10/reminder-hands-on-google-analytics.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2008/10/reminder-hands-on-google-analytics.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7970634739600246818' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2008/10/conversion-university-at-emetrics-dc.html?hl=en' itemprop='url' title='Conversion University at Emetrics DC Next Week'> Conversion University at Emetrics DC Next Week </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> October 14, 2008 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div style="text-align: center;"><a href="http://www.emetrics.org/2008/washingtondc/"><img src="https://docs.google.com/a/google.com/File?id=agm7gr73m6_172dc7fdf99_b" style="width: 450px; height: 107px;" /></a><br /></div><br />We're attending <a href="http://www.emetrics.org/2008/washingtondc/" id="ekh5" title="emetrics DC">Emetrics DC</a> again this year, where we've made a lot of announcements in the past, including <a title="the launch of Website Optimizer" href="http://analytics.blogspot.com/2006/10/announcement-from-emetrics-summit.html" id="sucl">the launch of Website Optimizer</a> two years ago. We love this conference because it's aimed at people interested in web analytics and testing, and it brings together the power users and thought leaders in the industry including many members of the <a title="Web Analytics Association" href="http://www.webanalyticsassociation.org/" id="q6e3">Web Analytics Association</a>.<br /><br />This year promises to be just as exciting - make sure not to miss our presentation on Wednesday October 22, <a title="What's New With Google Analytics" href="http://www.emetrics.org/2008/washingtondc/sponsorspresentations.php#sp06" id="z98o">What's New With Google Analytics</a>. We're also sponsoring a few enriching events, such as:<div><br /></div><div><br /><div style="text-align: center;"><span class="Apple-style-span" style="font-weight: bold;"><a href="http://www.emetrics.org/2008/washingtondc/agenda_overview.php#googleuniversity" id="e4o-" title="Google Conversion University"><span class="Apple-style-span" style="font-size:large;">Google Conversion University</span></a><span class="Apple-style-span" style="font-size:large;"> </span></span><br /></div></div><div><div style="text-align: center;"><span class="Apple-style-span" style="font-weight: bold;">presented by Google Analytics and <a href="http://www.emetrics.org/2008/washingtondc/speakers.php#justincutroni">Justin Cutroni</a></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-weight: bold;">Monday, October 20<br /></span><br /></div>Come for a full day of training on intermediate and advanced implementation of Google Analytics delivered by <a href="//www.google.com/analytics/authorized_consultants.html" id="g83b" title="Google Analytics Authorized Consultant">Google Analytics Authorized Consultant</a> Justin Cutroni from <a title="Epikone" href="http://www.epikone.com/" id="n-8p">Epikone</a>.<div><br /><div><a href="http://www.emetrics.org/2008/washingtondc/speakers.php#justincutroni"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5257120153280413458" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtQ9faZyIkARzzphF66fvZiEbXh7wqahOZbFDj6IA-jraYpyVdgzZVU4g9OTYAgUsIPrmOnAXR0pkC4SHtGV4Yar2Y2iRALhfPEGmKwqYQu7j7PusLxV29akkRwULtEY9TRpFA/s400/justincutroni_75.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a></div><div>Justin will cover all the basics, including the reporting interface, and will get in-depth on campaign tracking, goal, funnel and filter set up, and e-commerce tracking. He'll also discuss using Google Analytics data to take action and optimize your online marketing efforts and your website. Then he'll touch on other Google tools you should try using, such as <a title="Website Optimizer" href="https://www.google.com/accounts/ServiceLogin?service=websiteoptimizer" id="ckmk">Website Optimizer</a>, <a title="Ad Planner" href="https://www.google.com/adplanner" id="qwkb">Ad Planner</a>, <a title="Insights for Search" href="//www.google.com/insights/search" id="qgyt">Insights for Search</a>, and <a title="Webmaster Tools" href="//www.google.com/webmasters/" id="sag1">Webmaster Tools</a>.<br /><br />To attend, simply <a href="http://www.emetrics.org/2008/washingtondc/register.php" id="a_xn" title="register">register</a> or <a href="https://www.eiseverywhere.com/ereg/index.php?eventid=2687&PHPSESSID=on5m7cclcbvpl9hselrdnnf6g1&" id="ry3r" title="modify your registration">modify your existing registration</a> and pay only $295 for the entire day.<br /><br /></div><div><br /><div style="text-align: center;"><span class="Apple-style-span" style="font-weight: bold;"><span class="Apple-style-span" style="font-size:large;">Website Optimizer Author Free Book Signings</span><br /></span><br /></div><span style="background-color: rgb(255, 255, 255);">Landing page testing is becoming an increasingly popular part of website refinement, helping business owners stop the guesswork over what design elements, copy and calls to action work best.</span> Instead, test two or more versions and see which one works best based on your traffic and conversions. We'll be promoting two excellent books on A/B and multivariate web-page testing:<br /><ul><li> <a href="http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633" id="mnwc" title="Always Be Testing">Always Be Testing</a>, by Bryan Eisenberg from <a href="http://www.futurenowinc.com/" id="czrx" title="FutureNow">FutureNow</a> </li><li> <a href="http://www.amazon.com/Landing-Page-Optimization-Definitive-Testing/dp/0470174625" id="zaku" title="Landing Page optimization">Landing Page Optimization</a>, by Tim Ash from <a href="http://www.sitetuners.com/" id="sduz" title="SiteTuners">SiteTuners</a> </li></ul> Both Bryan and Tim are <a href="//www.google.com/websiteoptimizer" id="hrm4" title="Website Optimizer Authorized Consultants">Website Optimizer Authorized Consultants</a>.<br /><br /><span style="background-color: rgb(255, 255, 0);"> </span>Bryan will be signing and giving away copies of h<span style="background-color: rgb(255, 255, 255);">is book after his 11am </span><a style="background-color: rgb(255, 255, 255);" href="http://www.emetrics.org/2008/washingtondc/track_conversion.php#c05" id="y-k0" title="session on multivariate testing">session on testing</a><span style="background-color: rgb(255, 255, 255);"> at the Google Analytics/Website Optimizer booth on Wednesday, October 22. Later in the day both Tim and Bryan will be signing and giving away their books after the 3pm </span><a style="background-color: rgb(255, 255, 255);" href="http://www.emetrics.org/2008/washingtondc/track_conversion.php#c07" id="cx_t" title="panel on multivariate testing">panel on multivariate testing</a><span style="background-color: rgb(255, 255, 255);"> also at our booth, Then on Friday, October 24th, Tim Ash will be signing and giving away his book after his </span><a style="background-color: rgb(255, 255, 255);" href="http://www.emetrics.org/landingpage/?c=dc" id="xcdi" title="Landing Page Testing workshop">Landing Page Testing workshop</a><span style="background-color: rgb(255, 255, 255);">.</span><br /></div><div><br />Hope to see you at Emetrics. It's not too late to <a href="http://www.emetrics.org/2008/washingtondc/register.php" id="a_xn" title="register">register</a>!<br /><br /></div><span class="byline-author">Posted by Jeff Gillis, Google Analytics Team</span></div></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div style="text-align: center;"><a href="http://www.emetrics.org/2008/washingtondc/"><img src="https://docs.google.com/a/google.com/File?id=agm7gr73m6_172dc7fdf99_b" style="width: 450px; height: 107px;" /></a><br /></div><br />We're attending <a href="http://www.emetrics.org/2008/washingtondc/" id="ekh5" title="emetrics DC">Emetrics DC</a> again this year, where we've made a lot of announcements in the past, including <a title="the launch of Website Optimizer" href="http://analytics.blogspot.com/2006/10/announcement-from-emetrics-summit.html" id="sucl">the launch of Website Optimizer</a> two years ago. We love this conference because it's aimed at people interested in web analytics and testing, and it brings together the power users and thought leaders in the industry including many members of the <a title="Web Analytics Association" href="http://www.webanalyticsassociation.org/" id="q6e3">Web Analytics Association</a>.<br /><br />This year promises to be just as exciting - make sure not to miss our presentation on Wednesday October 22, <a title="What's New With Google Analytics" href="http://www.emetrics.org/2008/washingtondc/sponsorspresentations.php#sp06" id="z98o">What's New With Google Analytics</a>. We're also sponsoring a few enriching events, such as:<div><br /></div><div><br /><div style="text-align: center;"><span class="Apple-style-span" style="font-weight: bold;"><a href="http://www.emetrics.org/2008/washingtondc/agenda_overview.php#googleuniversity" id="e4o-" title="Google Conversion University"><span class="Apple-style-span" style="font-size:large;">Google Conversion University</span></a><span class="Apple-style-span" style="font-size:large;"> </span></span><br /></div></div><div><div style="text-align: center;"><span class="Apple-style-span" style="font-weight: bold;">presented by Google Analytics and <a href="http://www.emetrics.org/2008/washingtondc/speakers.php#justincutroni">Justin Cutroni</a></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-weight: bold;">Monday, October 20<br /></span><br /></div>Come for a full day of training on intermediate and advanced implementation of Google Analytics delivered by <a href="//www.google.com/analytics/authorized_consultants.html" id="g83b" title="Google Analytics Authorized Consultant">Google Analytics Authorized Consultant</a> Justin Cutroni from <a title="Epikone" href="http://www.epikone.com/" id="n-8p">Epikone</a>.<div><br /><div><a href="http://www.emetrics.org/2008/washingtondc/speakers.php#justincutroni"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5257120153280413458" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtQ9faZyIkARzzphF66fvZiEbXh7wqahOZbFDj6IA-jraYpyVdgzZVU4g9OTYAgUsIPrmOnAXR0pkC4SHtGV4Yar2Y2iRALhfPEGmKwqYQu7j7PusLxV29akkRwULtEY9TRpFA/s400/justincutroni_75.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" /></a></div><div>Justin will cover all the basics, including the reporting interface, and will get in-depth on campaign tracking, goal, funnel and filter set up, and e-commerce tracking. He'll also discuss using Google Analytics data to take action and optimize your online marketing efforts and your website. Then he'll touch on other Google tools you should try using, such as <a title="Website Optimizer" href="https://www.google.com/accounts/ServiceLogin?service=websiteoptimizer" id="ckmk">Website Optimizer</a>, <a title="Ad Planner" href="https://www.google.com/adplanner" id="qwkb">Ad Planner</a>, <a title="Insights for Search" href="//www.google.com/insights/search" id="qgyt">Insights for Search</a>, and <a title="Webmaster Tools" href="//www.google.com/webmasters/" id="sag1">Webmaster Tools</a>.<br /><br />To attend, simply <a href="http://www.emetrics.org/2008/washingtondc/register.php" id="a_xn" title="register">register</a> or <a href="https://www.eiseverywhere.com/ereg/index.php?eventid=2687&PHPSESSID=on5m7cclcbvpl9hselrdnnf6g1&" id="ry3r" title="modify your registration">modify your existing registration</a> and pay only $295 for the entire day.<br /><br /></div><div><br /><div style="text-align: center;"><span class="Apple-style-span" style="font-weight: bold;"><span class="Apple-style-span" style="font-size:large;">Website Optimizer Author Free Book Signings</span><br /></span><br /></div><span style="background-color: rgb(255, 255, 255);">Landing page testing is becoming an increasingly popular part of website refinement, helping business owners stop the guesswork over what design elements, copy and calls to action work best.</span> Instead, test two or more versions and see which one works best based on your traffic and conversions. We'll be promoting two excellent books on A/B and multivariate web-page testing:<br /><ul><li> <a href="http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633" id="mnwc" title="Always Be Testing">Always Be Testing</a>, by Bryan Eisenberg from <a href="http://www.futurenowinc.com/" id="czrx" title="FutureNow">FutureNow</a> </li><li> <a href="http://www.amazon.com/Landing-Page-Optimization-Definitive-Testing/dp/0470174625" id="zaku" title="Landing Page optimization">Landing Page Optimization</a>, by Tim Ash from <a href="http://www.sitetuners.com/" id="sduz" title="SiteTuners">SiteTuners</a> </li></ul> Both Bryan and Tim are <a href="//www.google.com/websiteoptimizer" id="hrm4" title="Website Optimizer Authorized Consultants">Website Optimizer Authorized Consultants</a>.<br /><br /><span style="background-color: rgb(255, 255, 0);"> </span>Bryan will be signing and giving away copies of h<span style="background-color: rgb(255, 255, 255);">is book after his 11am </span><a style="background-color: rgb(255, 255, 255);" href="http://www.emetrics.org/2008/washingtondc/track_conversion.php#c05" id="y-k0" title="session on multivariate testing">session on testing</a><span style="background-color: rgb(255, 255, 255);"> at the Google Analytics/Website Optimizer booth on Wednesday, October 22. Later in the day both Tim and Bryan will be signing and giving away their books after the 3pm </span><a style="background-color: rgb(255, 255, 255);" href="http://www.emetrics.org/2008/washingtondc/track_conversion.php#c07" id="cx_t" title="panel on multivariate testing">panel on multivariate testing</a><span style="background-color: rgb(255, 255, 255);"> also at our booth, Then on Friday, October 24th, Tim Ash will be signing and giving away his book after his </span><a style="background-color: rgb(255, 255, 255);" href="http://www.emetrics.org/landingpage/?c=dc" id="xcdi" title="Landing Page Testing workshop">Landing Page Testing workshop</a><span style="background-color: rgb(255, 255, 255);">.</span><br /></div><div><br />Hope to see you at Emetrics. It's not too late to <a href="http://www.emetrics.org/2008/washingtondc/register.php" id="a_xn" title="register">register</a>!<br /><br /></div><span class="byline-author">Posted by Jeff Gillis, Google Analytics Team</span></div></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2008/10/conversion-university-at-emetrics-dc.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Conversion University at Emetrics DC Next 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class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2014/?hl=en'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2013/?hl=en'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2012/?hl=en'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2011/?hl=en'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2010/?hl=en'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2009/?hl=en'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2008/?hl=en'> 2008 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/03/?hl=en'> Mar 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makeInsecureImageRegex(BreakpointHandler.KNOWN_HTTPS_HOSTS); this.sslImageCurrentDomainRegex = makeInsecureImageRegex([window.location.hostname]); this.detect(); this.initContent(); this.initted = true; } }; BreakpointHandler.KNOWN_HTTPS_HOSTS = [ "www.google.org", "www.google.com", "services.google.com", "blogger.com", "draft.blogger.com", "www.blogger.com", "photos1.blogger.com", "photos2.blogger.com", "photos3.blogger.com", "blogblog.com", "img1.blogblog.com", "img2.blogblog.com", "www.blogblog.com", "www1.blogblog.com", "www2.blogblog.com", "0.bp.blogspot.com", "1.bp.blogspot.com", "2.bp.blogspot.com", "3.bp.blogspot.com", "4.bp.blogspot.com", "lh3.googleusercontent.com", "lh4.googleusercontent.com", "lh5.googleusercontent.com", "lh6.googleusercontent.com", "themes.googleusercontent.com", ]; BreakpointHandler.prototype.rewriteForSSL = function(html) { // Handle HTTP -> HTTPS source replacement of images, movies, and other embedded content. return html.replace(this.sslImageRegex, 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