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'https:' : 'http:') + '//www.googletagservices.com/tag/js/gpt.js'; document.write('<scr' + 'ipt src="' + src + '"></scr' + 'ipt>'); })(); </script> <script type='text/javascript'> googletag.cmd.push(function () { var sitewrap = googletag.sizeMapping(). addSize([1200, 0], [[2000, 1200], [1680, 1050] ]). //desktop/laptop only build(); var billboard = googletag.sizeMapping(). addSize([1200, 0], [[728, 90], [964, 90]]). //desktop addSize([1000, 0], [[728, 90], [964, 90]]). //laptop / tablet landscape addSize([768, 0], [[300, 250], [728, 90]]). //tablet portrait addSize([320, 0], [[300, 250]]). //mobile addSize([0, 0], [[1, 1]]). //other build(); var inline = googletag.sizeMapping(). addSize([1200, 0], [[788, 90], [468, 60]]). //desktop addSize([1000, 0], [[728, 90], [468, 60]]). //laptop / tablet landscape addSize([768, 0], [[728, 90], [468, 60]]). //tablet portrait addSize([320, 0], [[300, 250]]). //mobile addSize([0, 0], [[1, 1]]). //other build(); //New billboard var new_billboard = googletag.sizeMapping(). addSize([1200, 0], [[964, 250], [728, 250]]). //desktop addSize([1000, 0], [[964, 250], [728, 250]]). //laptop / tablet landscape addSize([768, 0], [[300, 250], [728, 90]]). //tablet portrait addSize([320, 0], [[300, 250]]). //mobile addSize([0, 0], [[1, 1]]). //other build(); googletag.defineOutOfPageSlot('/1888462/ST_Interstitial', 'div-gpt-ad-1462314091144-0').addService(googletag.pubads()); //googletag.defineSlot('/1888462/_ST_Home_Leaderboard_Bottom_728x90', [[964, 90], [300, 250], [728, 90]], 'div-gpt-ad-1462314091144-3').defineSizeMapping(billboard).addService(googletag.pubads()); //googletag.defineSlot('/1888462/_ST_Home_MediumRectangle_Top_300x250', [300, 250], 'div-gpt-ad-MediumRectangle_Top').addService(googletag.pubads()); //googletag.defineSlot('/1888462/_ST_Home_MediumRectangle_Bottom_300x250', [300, 250], 'div-gpt-ad-MediumRectangle_Bottom').addService(googletag.pubads()); googletag.pubads().collapseEmptyDivs(); googletag.pubads().enableSingleRequest(); googletag.pubads().enableSyncRendering(); googletag.enableServices(); }); </script> <script type='text/javascript'> googletag.cmd.push(function () { // Helper function to create size mappings function createSizeMapping(sizes) { const mapping = googletag.sizeMapping(); sizes.forEach(([viewport, adSizes]) => { mapping.addSize(viewport, adSizes); }); return mapping.build(); } // Helper function to define ad slots function defineSlot(adUnit, sizes, divId, sizeMapping = null) { const slot = googletag.defineSlot(adUnit, sizes, divId).addService(googletag.pubads()); if (sizeMapping) { slot.defineSizeMapping(sizeMapping); } return slot; } // Define size mappings const sitewrapMapping = createSizeMapping([ [[1200, 0], [[2000, 1200], [1680, 1050]]] ]); const billboardMapping = createSizeMapping([ [[1200, 0], [[728, 90], [964, 90]]], [[1000, 0], [[728, 90], [964, 90]]], [[768, 0], [[300, 250], [728, 90], [468, 120]]], [[320, 0], [[300, 250]]], [[0, 0], [[1, 1]]] ]); const newBillboardMapping = createSizeMapping([ [[1200, 0], [[1284, 250], [728, 250], [964, 250]]], [[1000, 0], [[728, 250], [964, 250]]], [[768, 0], [[300, 600], [728, 250], [468, 250]]], [[320, 0], [[300, 600]]], [[0, 0], [[1, 1]]] ]); const wideboardMapping = createSizeMapping([ [[1200, 0], [[1284, 90], [728, 90], [964, 90]]], [[1000, 0], [[728, 90], [964, 90]]], [[768, 0], [[300, 250], [728, 90], [468, 120]]], [[320, 0], [[300, 250]]], [[0, 0], [[1, 1]]] ]); // Replace slot name with the category slug const categorySlug = "Innovation"; // Define ad slots defineSlot(`/1888462/_ST_Cat_${categorySlug}_Page_Wrap_1680x1050`, [2000, 1200], 'div-cat-page-wrap', sitewrapMapping); defineSlot(`/1888462/_ST_Cat_${categorySlug}_Leaderboard_Position1_964x90`, [[964, 90], [845, 90], [728, 90], [468, 120], [300, 250]], 'div-cat-leaderboard-pos1', billboardMapping); defineSlot(`/1888462/_ST_Cat_${categorySlug}_Leaderboard_Position2_964x90`, [[964, 90], [845, 90], [728, 90], [468, 120], [300, 250]], 'div-cat-leaderboard-pos2', billboardMapping); defineSlot(`/1888462/_ST_Cat_${categorySlug}_Leaderboard_Position3_964x90`, [[964, 90], [845, 90], [728, 90], [468, 120], [300, 250]], 'div-cat-leaderboard-pos3', billboardMapping); defineSlot(`/1888462/_ST_Cat_${categorySlug}_Billboard_1284x250`, [[1284, 250], [964, 250], [845, 250], [728, 250], [468, 250], [300, 600]], 'div_cat_billboard', newBillboardMapping); defineSlot(`/1888462/_ST_Cat_${categorySlug}_WideLeaderboard_1284x90`, [[1284, 90], [964, 90], [845, 90], [728, 90], [468, 120], [300, 250]], 'div_cat_wideleaderboad', wideboardMapping); defineSlot(`/1888462/_ST_Cat_${categorySlug}_Rectangle_Position1_300x600`, [[300, 600], [300, 250]], 'div-cat-halfpage-pos1'); defineSlot(`/1888462/_ST_Cat_${categorySlug}_Rectangle_Position2_300x600`, [[300, 600], [300, 250]], 'div-cat-halfpage-pos2'); defineSlot(`/1888462/_ST_Cat_${categorySlug}_Rectangle_Position1_300x250`, [300, 250], 'div-cat-medium-pos1'); defineSlot(`/1888462/_ST_Cat_${categorySlug}_Rectangle_Position2_300x250`, [300, 250], 'div-cat-medium-pos2'); // Enable services googletag.pubads().enableSyncRendering(); googletag.enableServices(); }); </script> <script type='text/javascript'> document.addEventListener("DOMContentLoaded", function() { var adContainerGroups = [ ['ST_Home_Leaderboard_Top', 'ST_Home_Wideboard_Top', 'div-gpt-ad-1462314091144-2'], ['div_cat_billboard', 'div_cat_wideleaderboad', 'div-cat-leaderboard-pos1'], ['div-cat-halfpage-pos2', 'div-cat-medium-pos2'], ['div-gpt-ad-MediumRectangle_Top', 'div-gpt-ad-1462314091144-7'] ]; adContainerGroups.forEach(function(adContainers) { var randomAd = adContainers[Math.floor(Math.random() * adContainers.length)]; adContainers.forEach(function(ad) { var container = document.getElementById(ad); if (ad === randomAd) { container.style.display = 'block'; } else { container.style.display = 'none'; } }); }); }); </script> </head> <body> <div id="advertisement_panel" class=""> 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