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href="/blog/category/marketing/social-media/">Social Media</a></li></ul></div><h1 data-test="heading-text" class="sc-kLwhqv fjCyHV sc-eXlEPa dEBvkJ">LinkedIn Ads: A Beginner’s Guide</h1><span data-test="text-content" class="sc-kLwhqv gEQrQk sc-fmciRz hfOGEl"><p data-test="author"><a target="_blank" rel="noopener" role="link" href="/blog/user/sydney-go/">Sydney Go</a></p><span data-test="date">May 27, 2024</span><span data-test="time-to-read">11 min read</span></span><span data-test="contributors" class="sc-kLwhqv dJgXij">Contributor: <a target="_blank" rel="noopener" role="link" data-test="contributor" class="sc-htJRVC bMoVP" href="/blog/user/206350529/">Chris Shirlow</a></span></div><div class="sc-gKclnd jomabB sc-fIosxK ReiQc"><img src="https://static.semrush.com/blog/uploads/media/d7/2c/d72c033e79aa04d58b7bd677cee1d0c9/6c227e4805d3f6d19f7590ae364da50f/linkedin-ads.svg" alt="Linkedin Ads" width="340" height="248" data-test="image"/></div></div></div></div><div data-test="container" class="sc-gKclnd dmOGYZ"><div data-test="template-article-base" class="sc-gKclnd iBtQsf"><div class="sc-jtXEFf jrBzsJ"><div class="sc-eldieg eYVFtH"><button class="sc-kiIyQV fqmceZ">Table of contents</button><button class="sc-kiIyQV fqmceZ"><svg aria-hidden="true" tabindex="-1" disabled="" class="___SIcon_pchrv_gg_ sc-cLpAjG cfZGuc" data-ui-name="Share" width="16" height="16" viewBox="0 0 16 16" data-name="Share" data-group="m"><path d="M11.707 1.293a1 1 0 1 0-1.414 1.414L12.586 5H7a6 6 0 0 0-6 6v3a1 1 0 1 0 2 0v-3a4 4 0 0 1 4-4h5.586l-2.293 2.293a1 1 0 1 0 1.414 1.414l4-4a1 1 0 0 0 0-1.414l-4-4Z" shape-rendering="geometricPrecision"></path></svg>Share</button></div></div><div data-test="intersection-container" class="sc-gKclnd htfCox"><div class="sc-eWfVMQ jBsPfP"><span data-test="top-left-share-block-description" class="sc-kLwhqv bAMHOQ">Share</span><div data-test="top-left-share-block" class="sc-gKclnd hcvUza"><div class="sc-giYglK fSiAZB"><a 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height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#mail-icon"></use></svg></a></div></div></div><div data-test="table-of-content" width="203" class="sc-iFMAIt htwcNM"><p data-test="text-content" class="sc-kLwhqv deatxS sc-iqVWFU fGctPO">TABLE OF CONTENTS</p></div></div><div data-parse="true" class="sc-gKclnd eBribL sc-lkgTHX fnqfqY"><article class="sc-jlRLRk brDSho -table-of-content-show" data-test="article-body"><p>In this guide, we explore the various LinkedIn ad types before giving a step-by-step guide on how to run ads on LinkedIn.</p><p>For each ad format mentioned, we’ve also included links to resources detailing best practices and technical specs—like ad size limitations. </p><h2 id="types-of-linkedin-ads">Types of LinkedIn Ads </h2><p>There are four main types of ads used in <a href="https://www.semrush.com/blog/linkedin-marketing/" style="text-decoration:none">LinkedIn marketing</a>—Sponsored Content, Sponsored Messaging, Lead Gen Forms, and Text and Dynamic ads. </p><p>Let’s take a closer look with some LinkedIn ad examples.</p><h2 id="sponsored-content-(native-ads)">Sponsored Content (Native Ads)</h2><p>Sponsored Content refers to <a href="https://www.semrush.com/blog/native-ads/" style="text-decoration:none">native ads</a> that appear in the target audience’s LinkedIn feed. These ads resemble the feed’s other user-generated content, with the exception that all Sponsored Content is tagged with a "Promoted" label.</p><p>Sponsored Content encompasses many different LinkedIn ad formats, including single image ads, video ads, event ads, carousel ads, document ads, click-to-message ads, and thought-leader ads.</p><p>Sponsored Content ads can be combined with <a href="https://business.linkedin.com/marketing-solutions/native-advertising/lead-gen-ads" style="text-decoration:none">Lead Gen Forms</a> to capture information from qualified leads. </p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn profile feed with promoted ads highlighted" data-original="https://static.semrush.com/blog/uploads/media/a6/6f/a66f82bf8ec004c545d4367d72d8210d/77867ac22685ff6ee51680fac87469be/original.jpeg" height="923" loading="lazy" src="https://static.semrush.com/blog/uploads/media/a6/6f/a66f82bf8ec004c545d4367d72d8210d/77867ac22685ff6ee51680fac87469be/SDA-JfeOXSFoES0eJU-7GB_E7VpZuAjyQME6Q5RzJxJ6g5ZtF7CPOQr-dDkr5m9BegyqkHGXcIeuQUhA8VpqMpeBosgQv7PLBLrkycGOFofffClsL5LgG-0nZWAGomY3Jur-pCaHKRNfQibIbO97Wrk.jpeg" width="1010"/></picture></figure><h3 id="single-image-ads">Single Image Ads</h3><p>Single image ads are simple, sponsored content adverts that appear in your target audience’s LinkedIn feed as native ads. They resemble normal LinkedIn posts but are flagged with the "Promoted" flair to distinguish them from non-sponsored content. </p><p>These ads feature one eye-catching image and a short message. They typically have a <a href="https://www.semrush.com/blog/what-is-a-call-to-action/" style="text-decoration:none">call to action (CTA)</a> and a link, prompting viewers to perform a desired action. Like visiting a website. </p><p>Single image ads are suitable for a range of campaign objectives, including:</p><ul> <li style="list-style-type:disc">Brand awareness</li> <li style="list-style-type:disc">Engagement</li> <li style="list-style-type:disc">Lead generation</li> <li style="list-style-type:disc">Website visits</li> <li style="list-style-type:disc">Website conversions</li> <li style="list-style-type:disc">Job applications</li></ul><figure class="easyimage easyimage-side"><picture><img alt="WeSchool LinkedIn Ad showing how L&D experts perceive AI Assistants" data-original="https://static.semrush.com/blog/uploads/media/91/95/9195268328c8b820c2ca05c2cae7a5ea/2b99d205e1805d1c9fb808e8e9711274/original.jpeg" height="1096" loading="lazy" src="https://static.semrush.com/blog/uploads/media/91/95/9195268328c8b820c2ca05c2cae7a5ea/2b99d205e1805d1c9fb808e8e9711274/atIwG6iHYRRH8NGi00sdyDb-Sw2h9YTtC7vcWt1lWiMWBumTtPHL9Jfnd32ArBF0miJKAzPUotWm5G-TRjyRjVnDa4fMZgihFP-Am1k7OJWytqKQ_pZxobRR1_IHhwRFQULvHOtgL4kDj8z70bwzsDI.jpeg" width="1010"/></picture></figure><p><em><strong>Further reading</strong></em><em>: </em><em>LinkedIn </em><a href="https://www.linkedin.com/help/lms/answer/a426534/" style="text-decoration:none"><em>single image ads specs</em></a></p><h3 id="click-to-message-ads">Click-to-Message Ads</h3><p>Click-to-message ads are a type of single image ad containing a “Send Message” CTA. When a viewer clicks the CTA button beneath the image, they’re redirected to a new LinkedIn Messaging conversation with the advertiser.</p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn click-to-message-ad by Microsoft for Office 365" data-original="https://static.semrush.com/blog/uploads/media/58/8c/588caac47af380b2d135b3929af71110/6fe30d0e0114db25815e2479a7b4a452/original.png" height="507" loading="lazy" src="https://static.semrush.com/blog/uploads/media/58/8c/588caac47af380b2d135b3929af71110/6fe30d0e0114db25815e2479a7b4a452/S1qYXliRDUdh8pHL1L8BfbFt74I-8AUX8Mbc6qrnMHfi39UdTb0ka797SyXrJ9pwIVBN2qh4lgUuLsxiqe3jdx2Pqb16lHIXClRsQKnSFjzMIRlOJvkguERQ3PhomdixPm5jF9Cjy1Yw2pV1VMDxfDY.png" width="387"/></picture></figure><p>Click-to-message ads make it easy for your audience to get in touch with you. Enabling direct messaging through a single click removes friction from the process of initiating contact. This makes it more likely that the viewer will complete the action. </p><p><em><strong>Further reading</strong></em><em>: </em><em>LinkedIn </em><a href="https://business.linkedin.com/marketing-solutions/success/ads-guide/click-to-message-ads" style="text-decoration:none"><em>click-to-message ads specs</em></a></p><h3 id="carousel-ads">Carousel Ads</h3><p>LinkedIn carousel ads showcase multiple images as a pageable series of cards, each with its own individual captions (and links). </p><p>The swipeable format allows advertisers to tell engaging stories that unfold as the viewer pages through the images. Carousel ads are also great for showcasing a variety of different services, product features, or offerings. </p><p>Carousel ads on LinkedIn can be used for a range of campaign objectives, including:</p><ul> <li style="list-style-type:disc">Brand awareness</li> <li style="list-style-type:disc">Engagement</li> <li style="list-style-type:disc">Lead generation</li> <li style="list-style-type:disc">Website visits</li> <li style="list-style-type:disc">Website conversions</li></ul><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn carousel ad for Dell technologies showing new xps laptops" data-original="https://static.semrush.com/blog/uploads/media/e2/75/e2757308241cce791e83d7f42a78c78d/f2546d79b6a7c2c993d2f82dcb5a281b/original.jpeg" height="982" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e2/75/e2757308241cce791e83d7f42a78c78d/f2546d79b6a7c2c993d2f82dcb5a281b/4LWuCoVMcgowREgChFSei_JxaG1kpFXnM9ysQMsToaioUBX_tgIamJbyJ9MZ6nndVANeoDkwYx7eL-gY4AB7zsKW-9yNFPepQNsgSeH_ImfU6n5niJFTnMFbYcA-jjtE5T5Zl16PBz-_vD1omlsElP8.jpeg" width="1010"/></picture></figure><p><em><strong>Further reading</strong></em><em>: </em><em>LinkedIn </em><a href="https://business.linkedin.com/marketing-solutions/success/ads-guide/carousel-ads" style="text-decoration:none"><em>carousel ads specs</em></a></p><h3 id="video-ads">Video Ads</h3><p>Much like single image ads, video ads are a sponsored content format served in the LinkedIn feed as native content.</p><p>Video ads can be created from scratch in the Campaign Manager, or you can choose to sponsor existing videos from your LinkedIn page.</p><p>Video ads can be paired with the following campaign objectives:</p><ul> <li style="list-style-type:disc">Brand awareness</li> <li style="list-style-type:disc">Website visits</li> <li style="list-style-type:disc">Engagement </li> <li style="list-style-type:disc">Video views</li> <li style="list-style-type:disc">Website conversions</li> <li style="list-style-type:disc">Lead generation </li></ul><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn video ad for TikTok for Business MENA showing TikTok Ad Awards video" data-original="https://static.semrush.com/blog/uploads/media/b5/68/b568e58d341ad2e55a00629eb83c9db3/17587812da18d15ef9318ea951bfa2cd/original.png" height="1434" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b5/68/b568e58d341ad2e55a00629eb83c9db3/17587812da18d15ef9318ea951bfa2cd/fm1pj-igs9IbQmpVkwf9zMxhh4ZlILzJT6VAOpUTt8BkmK-gIUx46MfmVbDQnhzDWm3_f1tTP5fFnFiscNZ-cKGOtfyVxYZAsM8zXE5wbUFGw4T1vECsGCJLdq-r-hpjjox5UrANFJqmk7NpJlkqYuA.png" width="1010"/></picture></figure><p><em><strong>Further reading</strong></em><em>: </em><em>LinkedIn </em><a href="https://business.linkedin.com/marketing-solutions/success/ads-guide/video-ads" style="text-decoration:none"><em>video ads specs</em></a></p><h3 id="document-ads">Document Ads</h3><p>Document ads are a native ad format that uses documents such as ebooks, case studies, and whitepapers to build brand awareness, drive engagement, and generate leads. </p><p>Document ads can be ungated, freely accessible content members can read in their newsfeeds. Or, they can be gated documents with a Lead Gen Form to collect information from interested readers. </p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn document ad for Operatix showing a free download of a SDR handbook" data-original="https://static.semrush.com/blog/uploads/media/40/b9/40b9ab1360b58cc3ce3d3b74f2b39166/9fd9c3967dafac3d6765139d36d51f2f/original.jpeg" height="1394" loading="lazy" src="https://static.semrush.com/blog/uploads/media/40/b9/40b9ab1360b58cc3ce3d3b74f2b39166/9fd9c3967dafac3d6765139d36d51f2f/Pbry4lki94Qp__cvsAZwzgDmSHKMYUSPW7lg5gFX69kXMKvQR8th9gTjg4k6PAK1gRyQEJq1MvaCIrZsE7XiFMe-KE4y2izDQEAzQjMJOZDTmXFsWLzwR27eUM_bW2FtNwtRZ6Fs6Qt_urmjsJI8lFY.jpeg" width="1010"/></picture></figure><p class="note">Image Source: <a href="https://impactable.com/linkedin-document-ads/" style="text-decoration:none">Impactable</a></p><p><em><strong>Further reading</strong></em><em>: </em><em>LinkedIn </em><a href="https://business.linkedin.com/marketing-solutions/success/ads-guide/document-ads" style="text-decoration:none"><em>document ads specs</em></a></p><h3 id="event-ads">Event Ads</h3><p>Event ads are native ads used to promote LinkedIn Events landing pages. These ads are served in the LinkedIn feed as sponsored content. </p><p>Each event ad campaign is linked to a native landing page with a unique <a href="https://www.semrush.com/blog/what-is-a-url/" style="text-decoration:none">URL</a>.</p><p>Event ads are a suitable format for the following campaign objectives:</p><ul> <li style="list-style-type:disc">Brand awareness</li> <li style="list-style-type:disc">Website visits</li> <li style="list-style-type:disc">Engagement</li></ul><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn event ad for Flexis advertising Flexis Con 2020" data-original="https://static.semrush.com/blog/uploads/media/d6/80/d680f99fc2f79ca855736600a79840fc/726005e91ef3c81e14abbe598b8401c3/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d6/80/d680f99fc2f79ca855736600a79840fc/726005e91ef3c81e14abbe598b8401c3/NOKa-1UWMK77u3TIOWaPB0oXl5lDKeVHfLW_xd61zaqp_T-Fmf0zDrKSRilXNMZOjajeEnleiJXXaj-NeiUQxLuGMvvOjOaKP8JpquBx4XyCyeONpBoDjWlm5A9KD1MfHirR1EhGOEgcip2Mb0_ZXSs.png" width="1010" height="652"/></picture></figure><p><em><strong>Further reading</strong></em><em>: </em><em>LinkedIn </em><a href="https://business.linkedin.com/marketing-solutions/success/ads-guide/event-ads" style="text-decoration:none"><em>event ads specs</em></a></p><h2 id="sponsored-messaging-(formerly-sponsored-inmail)">Sponsored Messaging (Formerly Sponsored InMail)</h2><p>Sponsored messaging refers to ads that take the form of direct messages delivered to the targeted member’s LinkedIn Messaging inbox. These ads are available in two formats—LinkedIn message ads and conversation ads.</p><h3 id="linkedin-message-ads">LinkedIn Message Ads</h3><p>LinkedIn message ads are email-style direct messages featuring a single CTA and link. </p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn message ad inviting LinkedIn member to join OIC" data-original="https://static.semrush.com/blog/uploads/media/f0/1b/f01ba91fa381596d1415d64e9e413656/6843f4e23f16d4852b763f293a31e5e9/original.jpeg" height="913" loading="lazy" src="https://static.semrush.com/blog/uploads/media/f0/1b/f01ba91fa381596d1415d64e9e413656/6843f4e23f16d4852b763f293a31e5e9/z0IXoF_Th0fdJh1ZUdj28CZp871vJNARdrprpFNS3qiQJFceG9Msd8YIpmo7ysYiAuJkE7lH82MCLUNrlKtzi9O3tDzzGDhH668jkvQYKhkFHYmlOPi1taWw2u5e5QzOihjikvB37H5kcFPga3X453o.jpeg" width="1010"/></picture></figure><h3 id="conversation-ads">Conversation Ads</h3><p>Conversation ads are similar to message ads, except they allow advertisers to add multiple CTAs for audience members to choose from. </p><p>This lets advertisers include links to several different landing pages and include Lead Gen Forms to collect information from qualified leads.</p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn conversation ads showing multiple CTAs in message trail" data-original="https://static.semrush.com/blog/uploads/media/e6/c2/e6c24d50039717940d29a5c9a3af2ca0/99341afd92c4ec6035edb83693c72d66/original.png" height="645" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e6/c2/e6c24d50039717940d29a5c9a3af2ca0/99341afd92c4ec6035edb83693c72d66/FrS7EwPJ8mQTHv6h9mz5kA0jFJBM796E07pLn4fjUmH2AiQgQQWM387Oujm1B_97Op42ksK0zhdKgIzhe1wWQasfG0ezrBLz_sNuFa3CawlG6h9-kdz6briDXR_mP_sdOghG6HVDUXz_1y-kV3-2Nxw.png" width="1010"/></picture></figure><h2 id="lead-gen-forms">Lead Gen Forms</h2><p>Lead Gen Forms aren’t an ad type so much as an add-on to help advertisers capture leads. LinkedIn’s Lead Gen Forms come with certain fields pre-filled from the member’s profile data.</p><figure class="easyimage easyimage-side"><picture><img alt="Man sat on a chair with open laptop looking surprised with a 'join the waiting list' link" data-original="https://static.semrush.com/blog/uploads/media/3a/7e/3a7ef411fc72a54d36cd5db9085d8e28/224c81795030d73b5979a01186c41e4d/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/3a/7e/3a7ef411fc72a54d36cd5db9085d8e28/224c81795030d73b5979a01186c41e4d/jajhhuFUL0ZFXYPmhLUSaUps-sU-GGmDC8UvD6gKt8xWDySNDi_schszC3wVTZYK92iJ_p8hteE-4h98gXaBIDStMo6wb4Kj-mCfoCOrCO7vAQSwXZUDUc2qTAPbblwSmLCiYpfh9lIIjPOoTWmlouk.png" width="660" height="632"/></picture></figure><figure class="easyimage easyimage-side"><picture><img alt="Yefepere lead gen form offering a 30 - 90 day free trial" data-original="https://static.semrush.com/blog/uploads/media/e8/ee/e8ee88bb7aa4b29769c3a94b8fdb2453/5f1af50cd314839dd414372640e0bd1a/original.png" height="715" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e8/ee/e8ee88bb7aa4b29769c3a94b8fdb2453/5f1af50cd314839dd414372640e0bd1a/PUeLwX3f6_bc9PhOs1879w5GxiV-bhf0zx7aMOcjuX0Fzp5bW20PZpyUjB6s0FJvKsiPAtuRwj-27CQph6rTMsJlgwVyBzm882qCOJRtFMCyIwDJpTEa_C6ujev-jrT3uLPUMj9VGZee_jeCoh5dKiw.png" width="660"/></picture></figure><p><em><strong>Further reading</strong></em><em>: </em><em>LinkedIn </em><a href="https://www.linkedin.com/help/linkedin/answer/a423364" style="text-decoration:none"><em>Lead Gen Forms specs</em></a></p><h2 id="text-and-dynamic-ads">Text and Dynamic Ads</h2><h3 id="text-ads">Text Ads</h3><p>Text ads are simple, text-based desktop ads displayed at the top or to the right of the LinkedIn feed. These ads can be either <a href="https://www.semrush.com/blog/cost-per-click/" style="text-decoration:none">cost per click (CPC)</a> or cost per 1,000 impressions (CPM) formats.</p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn text ads with 3 magnified including job search, prototyping, and customer relationship ads" data-original="https://static.semrush.com/blog/uploads/media/83/89/8389060ebfddb55e2a7451d120026267/d097e05db861aeb4e8084804f3322dff/original.png" height="647" loading="lazy" src="https://static.semrush.com/blog/uploads/media/83/89/8389060ebfddb55e2a7451d120026267/d097e05db861aeb4e8084804f3322dff/EEvi-hnICFBHLsayqyxTXUJnKcxrxDfXR1dlXtTO4cKgAEORYDXPvhyhtwx6SD917YmkHBk8yrMkV0AM4k1i3jimsFgbRhDMN_ETBU_fta3in5u4Ve5Jo2qGezV941bzXJv-BsSU7MIYNJLBPxkJYdE.png" width="1010"/></picture></figure><h3 id="dynamic-ads">Dynamic Ads</h3><p>Dynamic ads are personalized adverts customized to individual audience members using their LinkedIn profile data. </p><p>These ads occur throughout the desktop LinkedIn experience and may feature data such as the audience member’s name, profile photo, and employment information. </p><p>Dynamic ad formats include LinkedIn follower ads, spotlight ads, and jobs ads. </p><figure class="easyimage easyimage-side"><picture><img alt="Two dynamic LinkedIn ads for Golden Phase and Flexis" data-original="https://static.semrush.com/blog/uploads/media/a0/07/a0072ec1148e8b470ee4cf0686b91660/9961f1061475c5b88417a8e56fe18ae1/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/a0/07/a0072ec1148e8b470ee4cf0686b91660/9961f1061475c5b88417a8e56fe18ae1/ERKUazJhhX3eyWwG_gG-TLiFd60xIRSzdo-N9Rkexc-rB-v5EjU-TptRxThQghuu8HxZaBjj014tCtsrsTtr7v7VF2kYxf6Wu8HXpuvnDZGzKOyxekOVccsSnPyaP_g-TGyKcZSfOEZKa78yVct5nA8.png" width="1010" height="355"/></picture></figure><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Note</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>LinkedIn members can choose not to allow the use of their profile data for ad personalization purposes by updating their </em><a href="https://www.linkedin.com/help/lms/answer/a1342443/"><em>advertising preferences</em></a><em>.</em></p></div></aside><h3 id="follower-ads">Follower Ads</h3><p>Follower ads are a type of dynamic desktop ad that encourages audience members to follow your Page or Showcase Page. Like other dynamic ads, Follower Ads are personalized to the viewer based on their profile data. </p><p>Follower ads can be used with these campaign objectives:</p><ul> <li style="list-style-type:disc">Brand awareness</li> <li style="list-style-type:disc">Engagement</li></ul><p>Follower ads automatically feature a "Follow" button.</p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn follower ad for SiteGround with a follow button" data-original="https://static.semrush.com/blog/uploads/media/04/37/043712d746ae0a0f788532221991692d/355258ce058aa0c8b77a142f4deb5182/original.png" height="559" loading="lazy" src="https://static.semrush.com/blog/uploads/media/04/37/043712d746ae0a0f788532221991692d/355258ce058aa0c8b77a142f4deb5182/CCpvuZmhtLioYdOeRH7lghWtrKGww3Sky4RNvRDNBzHLocNKZQpQKGfSloPPMVF7dyx4GWj30o34t9WZBp4shL4L4a3d7uZVZhYsuJnF2sowQPF-9Zr7f8ugMeDIWBxMUf8IkQmIH7B2JMdgke4LUzc.png" width="660"/></picture></figure><p><em><strong>Further reading</strong></em><em>: </em><em>LinkedIn </em><a href="https://business.linkedin.com/marketing-solutions/success/ads-guide/follower-ads" style="text-decoration:none"><em>follower ads specs</em></a></p><h3 id="jobs-ads">Jobs Ads</h3><p>LinkedIn jobs ads are dynamic ads served to relevant talent based on the skills and work experience listed on profile pages. As dynamic ads, jobs ads are also personalized to target audience members using their profile data, such as their name, skills, and profile image. </p><figure class="easyimage easyimage-side"><picture><img alt="Dynamic LinkedIn job ad showing three advertising and sales roles in Midland, MI" data-original="https://static.semrush.com/blog/uploads/media/a4/1f/a41f1a13114707454ac30970690a3b66/79abc961ae655b31116b275ab955ac85/original.png" height="449" loading="lazy" src="https://static.semrush.com/blog/uploads/media/a4/1f/a41f1a13114707454ac30970690a3b66/79abc961ae655b31116b275ab955ac85/BGZ38XGwsct_lD4bJYGMXWtCYIwnscfBz1zQxb8uM6R4DZ7cYgQlWn2trXFX6k0r0_To84q2rHjZ2rio2jl_RFw4Exw8XfO83mL-LjI2lvnlQBO9L4LzUDxFYf_jV-2uTm-YLpFryTW9PFm-NpTC-U4.png" width="1010"/></picture></figure><p><em><strong>Further reading</strong></em><em>: </em><em>LinkedIn </em><a href="https://www.linkedin.com/help/lms/answer/a421309/" style="text-decoration:none"><em>jobs ads specs</em></a></p><h3 id="spotlight-ads">Spotlight Ads</h3><p>Spotlight ads are a type of dynamic desktop ad personalized with the audience member’s profile data, such as their name, profile photo, job title, and company information. </p><p>Clicking on a spotlight ad redirects the audience member to the linked landing page or website. </p><p>Spotlight ads on LinkedIn can be used for various campaign objectives, including:</p><ul> <li style="list-style-type:disc">Brand awareness</li> <li style="list-style-type:disc">Website visits</li> <li style="list-style-type:disc">Job applicants</li></ul><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn spotlight ad with a join now button for the Golden Phase community" data-original="https://static.semrush.com/blog/uploads/media/a6/31/a6313fd04073407340c32045f8f3a8a7/51146c4bfda187e4fbc1542c68c95892/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/a6/31/a6313fd04073407340c32045f8f3a8a7/51146c4bfda187e4fbc1542c68c95892/6M19EyqkuQw1He_7uR4KHkJxQJI0LI5piXwUzAVtXnS_sgztl1gdvBeniA8zavxKsWF099vudPYvCHR2SO-mAm9JteVWH6UO5RvVMYUmezbM-2aLkTL9dvOBOrjDg35BOOqDXLP6Rrai1PeyMYzY9u4.png" width="660" height="494"/></picture></figure><p><em><strong>Further reading</strong></em><em>: LinkedIn </em><a href="https://business.linkedin.com/marketing-solutions/success/ads-guide/spotlight-ads" style="text-decoration:none"><em>spotlight ads specs</em></a></p><h2 id="how-much-do-linkedin-ads-cost">How Much Do LinkedIn Ads Cost?</h2><h3 id="minimum-bid:">Minimum Bid:</h3><ul> <li style="list-style-type:disc"><strong>Cost per click (CPC)</strong>: $2.00</li> <li style="list-style-type:disc"><strong>Cost per 1,000 impressions (CPM)</strong>: $2.00</li></ul><h3 id="minimum-daily-spend:">Minimum Daily Spend:</h3><ul> <li style="list-style-type:disc"><strong>CPC</strong>: $10.00</li> <li style="list-style-type:disc"><strong>CPM</strong>: $10.00</li></ul><p>For new campaigns, <a href="https://business.linkedin.com/marketing-solutions/ads/pricing" style="text-decoration:none">LinkedIn recommends</a> that new advertisers budget a minimum starting spend of $25 and existing advertisers budget $50-$100. </p><h2 id="how-to-create-linkedin-ads">How to Create LinkedIn Ads</h2><h3 id="1--set-up-a-linkedin-campaign-manager-account">1. Set Up a LinkedIn Campaign Manager Account</h3><p>Start by creating a free LinkedIn Campaign Manager account. </p><p>To do this, simply click "<strong>Get Started</strong>" on LinkedIn’s <a href="https://business.linkedin.com/marketing-solutions" style="text-decoration:none">Marketing Solutions page</a>. </p><figure class="easyimage easyimage-side"><picture><img alt="Illustrative lady holding a smartphone with smartphone screens and get started button highlighted" data-original="https://static.semrush.com/blog/uploads/media/4c/02/4c021225e2217bf3abd760d315070164/ee09e72021cceee6b01f28eb05b16cab/original.jpeg" height="851" loading="lazy" src="https://static.semrush.com/blog/uploads/media/4c/02/4c021225e2217bf3abd760d315070164/ee09e72021cceee6b01f28eb05b16cab/VM9wfpr1g8tCkqMwjxz4HfFV0X39882pGzJPoUjuuA7zdEe2lmWl4d0K7bt9gf3dvfgxlNwf2VIQQUVmxMKqxrcx5EBRhikZ7UmgLAchvZTE5cUSX2FIIVianqIeSvcYATs6quYgWWGs-5IO_DtDtNk.jpeg" width="1010"/></picture></figure><p>Name your account and link it to an existing LinkedIn page. Or, set up a new LinkedIn page by clicking "<strong>Add new</strong>." (Skip ahead if your LinkedIn Page is already set up.)</p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn Campaign Manager set up with account name and LinkedIn Page text fields highlighted" data-original="https://static.semrush.com/blog/uploads/media/93/68/93685c154b0b909d339a6b44bf1cdcd9/4d37833eed7de610e21f28168a679657/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/93/68/93685c154b0b909d339a6b44bf1cdcd9/4d37833eed7de610e21f28168a679657/6l-YoJ9SKqQ4k8mkMQTzgal-RS2WWAou9aF2Q0RpqmcYvLsTcgj67WcgsOdc3r2GiV7FjbzlV9axbJ1fdITHjzW2TT8BbLuKrwX_RSyxoovzsXw6xmVtSKmBJFjWkKXfM53UQ-IWQL_q-peh44roP_E.png" width="660" height="751"/></picture></figure><p>Choose between "Company," "Showcase page," and "Educational Institution."</p><p>For this example, we’ve selected "<strong>Company</strong>."</p><figure class="easyimage easyimage-side"><picture><img alt="Create a LinkedIn page with company option highlighted above an illustrative smartphone and laptop screen display" data-original="https://static.semrush.com/blog/uploads/media/fd/71/fd71bdbb4b4d1053e4ca8edf4ad19658/7b2826aac9d655b2a4365b60e832d7a2/original.png" height="723" loading="lazy" src="https://static.semrush.com/blog/uploads/media/fd/71/fd71bdbb4b4d1053e4ca8edf4ad19658/7b2826aac9d655b2a4365b60e832d7a2/xs3WAUnVs2Y1IUomHITRIFHdNBWYrWQhyVEER2RIEJQIZICT9N1-YzHMxEZO2VmguxttwdfZZpsMaLECSDhQsgMUuImQ5rBLlpkGrM8my-mzoatv_INGN7ock5hYRDY2cpNNGz2WieqGBXILKYJ26Q4.png" width="1010"/></picture></figure><p>Complete the form provided. Don’t worry about things like the logo or tagline too much—you can update this later. </p><p>Once you’ve filled out all the fields, check the box verifying you have the authority to create this LinkedIn page. Optionally, read the terms and conditions and click "<strong>Create Page</strong>."</p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn company page setup form with 'create page' button highlighted" data-original="https://static.semrush.com/blog/uploads/media/c9/76/c9761a1d4a9d8d58fbfd75e698882145/d8c631f7d6653f526f3cd9556e605d61/original.png" height="1396" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c9/76/c9761a1d4a9d8d58fbfd75e698882145/d8c631f7d6653f526f3cd9556e605d61/HGK82rtc-dgWsI4lLk5GB9jbJoastT92NIVz3w-ofw6zimrYGuFj2ZJUrfM6un3bpzlmvkHrjzMA5Gxjl8DirSpKSmffi98qPiIVWNnEUubjZlP9xdVvJpzupa24LDbJG3XHjXldvRpCe-PoVr8phWc.png" width="1010"/></picture></figure><p>You’ll be redirected to your brand-new page. </p><p>Before launching a campaign, it’s a good idea to populate your company page with information. </p><p>In the future, you’ll be able to navigate to the Campaign Manager by clicking the "<strong>+ </strong><strong>Create</strong>" button and selecting "<strong>Create an Ad</strong>" from the menu. For now, let’s finish setting up your Campaign Manager account. </p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn company page with today's actions listed and create button highlighted" data-original="https://static.semrush.com/blog/uploads/media/55/16/5516248fa964f2263134e13dc98a5da0/60955a4d28eb3509200e1a3739556fe5/original.png" height="642" loading="lazy" src="https://static.semrush.com/blog/uploads/media/55/16/5516248fa964f2263134e13dc98a5da0/60955a4d28eb3509200e1a3739556fe5/kBO0V3FjZzR2UyPlXuwx0Cs9hpfSsZ4XqdfiGcfEd6LlZB9cPorHHOBlQrVCwkh_ZlBBKrOKr0UsEU1Jp0X2AIlJK_qgUt4rT8BcuyayXR7zXy82eq-3v0-lT_TxZQ-UzkKQkxrcVYnmDttK3lJtak8.png" width="1010"/></picture></figure><p>With your new page created, you can copy the page’s URL and paste it in the "Associate a LinkedIn Page" field. Or, start typing your page’s name and select it from the options presented.</p><p>Next, choose your billing currency (it’s set to USD by default). </p><p>Then, click "<strong>Agree & create account</strong>."</p><figure class="easyimage easyimage-side"><picture><img alt="Campaign Manager account set up in LinkedIn with company page linked and 'agree and create account' button highlighted" data-original="https://static.semrush.com/blog/uploads/media/5f/e9/5fe9da60b6323c0d3cc1d15cb8eacf05/131360dbfe9b5a2e0cc0a3ae0f5e3ec7/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/5f/e9/5fe9da60b6323c0d3cc1d15cb8eacf05/131360dbfe9b5a2e0cc0a3ae0f5e3ec7/EZ0c9vg0v4BoQZ7-IY1roW0z-_bfaoGDjEzt6G2ynw2-_p3NAqPu0HXsIqmOqkhYDeKUNhLUjCSI2EN5fKB_ErxoW2ADwPdhMaES-ynN-ZoBCOgnd_Jxzw4rA3K9Fq4_TjxGLnnSWZvkUunK7B3lCRE.png" width="660" height="640"/></picture></figure><p>If your account was successfully created, a pop-up will appear. </p><p>Click "<strong>Let’s get started</strong>" to open the Campaign Manager. </p><figure class="easyimage easyimage-side"><picture><img alt="Let's get started button highlighted alongside illustrative collection of people celebrating" data-original="https://static.semrush.com/blog/uploads/media/4f/73/4f73b0206e9aa31a70bff4dcdfa06646/89874a3bdbffc6d0c157aa7ce47258cb/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/4f/73/4f73b0206e9aa31a70bff4dcdfa06646/89874a3bdbffc6d0c157aa7ce47258cb/84jOBR2UCkQx29LzmV4auv54t4Cn2-wmM317uVJDQy6TmYWZI1dVUY7uuJTc_n8iGyCLIBx5TiSbUrMDKiClYGsG08sL_LvgxYm7kodNuX0NlieAecTqVyNwj4OEhGii6vddwKiwnhLiqWCVe5ftpRU.png" width="1010" height="910"/></picture></figure><h3 id="2--create-a-new-campaign">2. Create a New Campaign</h3><p>Once in Campaign Manager, click "<strong>Create</strong>" and select "<strong>Campaign</strong>." This will take you to the campaign creation page.</p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn Ads campaign groups dashboard with 'Campaign' button highlighted" data-original="https://static.semrush.com/blog/uploads/media/06/2d/062dcab4204811f6c90d4cb6e84af8ee/24bbd03d97233032f2ab6a87334958fb/original.png" height="722" loading="lazy" src="https://static.semrush.com/blog/uploads/media/06/2d/062dcab4204811f6c90d4cb6e84af8ee/24bbd03d97233032f2ab6a87334958fb/ij1KJ_0bdgGKnGMqdPhlQp4Bbq0hzKbtyfwgIaq6ETqXR0PQMuRjtZm5pYluorVYDzUiFlWF9G1q9xqkFmBJFGwtr_R3N95DcLM6M_dXpqXfscgXCdNUze3lurmUqFcJ6hUicXo7BJgdYId1NKdmDQE.png" width="1010"/></picture></figure><p>Start by naming your campaign and choosing between the "Quick" or "Advanced" campaign types. </p><p>In this example, we’re going with "<strong>Quick</strong>."</p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn quick campaign name 'Newsletter Signup 2024'" data-original="https://static.semrush.com/blog/uploads/media/50/64/5064a09d85a605d01d7e9f9a7bc80392/fc9511dc1adeae27a7db51b6d881a82c/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/50/64/5064a09d85a605d01d7e9f9a7bc80392/fc9511dc1adeae27a7db51b6d881a82c/rPH_5X33mV0fYgUXzew6nD6W_PsxAhXVwsQeyn1MkzeEXJuTdEuqMariPMNySvKPlPyq9zMnTx_aLKrVz7gJNaKyhOCfBhROCU94aJU39l8coe05sXx7YGyB_Hbd48e4FBH6q5U2-fNKJ4YeIf1DQRY.png"/></picture></figure><h3 id="3--set-an-objective-for-your-campaign">3. Set an Objective for Your Campaign</h3><p>Next, select your campaign’s objective. </p><p>Select "<strong>Brand awareness</strong>" if your goal is to reach more people with your ad. Choose "<strong>Website visits</strong>" if your aim is to get more people to click through to your landing page. </p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn Ads setup with brand awareness and website visit options. Website visits selected" data-original="https://static.semrush.com/blog/uploads/media/5a/8b/5a8ba50f8593c6b3d0f95e14a581d6dd/85f45c8fb9eaa91706c07e56910a9121/original.png" height="1024" loading="lazy" src="https://static.semrush.com/blog/uploads/media/5a/8b/5a8ba50f8593c6b3d0f95e14a581d6dd/85f45c8fb9eaa91706c07e56910a9121/ldlDy-ot_LLtmkNcuvrY7EN6XQg4PCBHReogEUP4XP_SVILLrrqMparBYlR4DyrX91E2SasQEYByUslrDX42Yd1TvJ3bOc8ejSCby3pQ-qvpBhPQE6XQwSlkKpEEBvnU_xZ1bHTABHyLjtYXhEU8eKE.png" width="1010"/></picture></figure><p>In "Advanced Mode," you’ll have a wider range of objectives to choose from. </p><p>For now, we’ll simply select "<strong>Website visits</strong>" because we want to drive newsletter signups.</p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn Ads advanced option with awareness, consideration, and conversion headers. Website visits selected" data-original="https://static.semrush.com/blog/uploads/media/7a/78/7a78935e4ebfc40d334af451464a4bf3/43bbbcbd270f87ea3f675671a1af8cec/original.png" height="888" loading="lazy" src="https://static.semrush.com/blog/uploads/media/7a/78/7a78935e4ebfc40d334af451464a4bf3/43bbbcbd270f87ea3f675671a1af8cec/Rh-bh6Mgs498zLQ8EbytAvEQc5nu0mOCrTqR3cPBHairRusQgjHJDXtneb5ysXhJp53n9ewu4W8tNO1EU3iHc81cwvDaZ8icSdo-Ml0z57k6TidXhOvTpRqh1J2I-T_NSGVfhvCdCumVKJy3zeghddc.png" width="1010"/></picture></figure><h3 id="4--define-your-target-audience">4. Define Your Target Audience </h3><p>Next, choose how you want to define your audience. </p><p>If you select "<strong>Profile based</strong>," you’ll be able to target LinkedIn users by attributes like locations, industries, job functions, job titles, and seniority levels. </p><p>If you select "<strong>LinkedIn template</strong>," you’ll be able to choose an audience from a list of predefined audiences.</p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn ads audience set up with profile based and linkedin template options. Profile based selected" data-original="https://static.semrush.com/blog/uploads/media/ae/65/ae65094dc125c38206597e44930cc594/b4b87611a35ec9223a962f23047b5112/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ae/65/ae65094dc125c38206597e44930cc594/b4b87611a35ec9223a962f23047b5112/Mh6tUzj3Vi8uWzVpCHZheiv2AgB28SKGdhZkzw_lw6uGdMigjdjgQtGLYG8wJtcov9UbNYqdaBpgwzogGF6QP_PX6CnLL2NcE8m4zjd3XMq7j3TaNkpgWG4oQcul2z0jbF2RH1vhegab1CucPaefq2o.png" width="1010" height="938"/></picture></figure><p>If you chose "<strong>Profile based</strong>," select the attributes that best describe your target audience. </p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn ads audience attributes with united states selected and forecasted results displayed" data-original="https://static.semrush.com/blog/uploads/media/14/0e/140eb5ef53ccb755785c8f39b4fc03f9/49e78a8ccace4fccbf73a354194bb7e8/original.jpeg" loading="lazy" src="https://static.semrush.com/blog/uploads/media/14/0e/140eb5ef53ccb755785c8f39b4fc03f9/49e78a8ccace4fccbf73a354194bb7e8/7sCkSmQh7M5Gl8CoIXzVG3s7dAtvAYyDd7rZ2UGLhKr19PHWzFkF08rzaiI1knuR45EXM45rjWi5ZIpGOINg46PcJAJGdRNnssUUC1kpfUEGKo0iByaKuhin6dVYs2iPQrkY2PmbUyDT7JJVrGng3HE.jpeg" width="1010" height="909"/></picture></figure><p>You’ll notice the forecasted results on the right (like audience size and total spend) update as you change the attributes. </p><figure class="easyimage easyimage-side"><picture><img alt="Forecasted results on LinkedIn ads campaign highlighted with accounting and advertising industries selected" data-original="https://static.semrush.com/blog/uploads/media/2e/f1/2ef1bd2ec8ad3afb2c21c2bd4d8713af/dd9e6e677c79231391a85f7447fabfdd/original.jpeg" height="909" loading="lazy" src="https://static.semrush.com/blog/uploads/media/2e/f1/2ef1bd2ec8ad3afb2c21c2bd4d8713af/dd9e6e677c79231391a85f7447fabfdd/H7B_EeXl5DEii1DV24Bj_6HP5wCC9EA4oiSFmkMWBGgxh4Y_xeAhe7nCGIcgD7uUuf4tlHVBUGlVr54zm5CxEeuVJghcgbYqRh-RHoAZk5ENyF-o1I3hPJYT4zxC9Jiti3Zi-QSOb7AUhz--QFx0yyQ.jpeg" width="1010"/></picture></figure><p>If you chose "<strong>LinkedIn template</strong>," click the search field and select an audience from the dropdown menu, or start typing to search by name. </p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn template 'corporate hr professionals' selected alongside forecasted results" data-original="https://static.semrush.com/blog/uploads/media/be/e4/bee487c8f60117d04021ecd59a1e0d98/5d570bcef9cbfcbefc022e42254a040f/original.jpeg" height="927" loading="lazy" src="https://static.semrush.com/blog/uploads/media/be/e4/bee487c8f60117d04021ecd59a1e0d98/5d570bcef9cbfcbefc022e42254a040f/J5-Q5QQ8zHXoYuZaMq9TaIQELBorVmU3Qt0AGYjuCAt5S5Dxaf4_mg405havHADhQmkF7PoCETXhJ_AO247mhYqsx2nEbgGAcSF_iQoXzT4-BY9N4xM0aMuBTANTxTwI8GUKVNYpjMRGCgPKLrQoNlc.jpeg" width="1010"/></picture></figure><p>Next, select the location(s) you wish to target. </p><p>You can also change the language of the profiles targeted if you’re targeting a non-English-speaking country or region. </p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn ads template with California selected and English language highlighted alongside forecasted results" data-original="https://static.semrush.com/blog/uploads/media/44/6c/446cc89bd6144f3348d969e351378209/b226a0eb64562b4c9741ae0de1a8063e/original.jpeg" height="898" loading="lazy" src="https://static.semrush.com/blog/uploads/media/44/6c/446cc89bd6144f3348d969e351378209/b226a0eb64562b4c9741ae0de1a8063e/BdBYMTEsumQuRozdCjJeggmqhn1s0YXlWzag308FcLnzbWESGuvDMiDhs-XGLGIrY8ZtaSCkVtnKqxuxWhl1eZkRTIfxMnl64S1xi3PIzN-RZx4WRffaCPecxBVGSY88AoXH-PTeZCXbZ7WSDyOJFxE.jpeg" width="1010"/></picture></figure><h3 id="5--choose-your-ad-format">5. Choose Your Ad Format </h3><p>Next, scroll down and select an ad format to use. In Quick Mode, you can only choose between "Single image" and "Video."</p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn ad format options - single image and video - with check mark next to single image" data-original="https://static.semrush.com/blog/uploads/media/f2/87/f287a404b317cdb06ca3a0f468deec76/9b477a25f638849ce7d8771a1a103f4d/original.jpeg" height="964" loading="lazy" src="https://static.semrush.com/blog/uploads/media/f2/87/f287a404b317cdb06ca3a0f468deec76/9b477a25f638849ce7d8771a1a103f4d/5G4n_ZgEYvefP4bCg-E4WcCE9N8DCIa375Qyp6CcZvxKs-mVYcjSS60plMGV-_CvrQ4iK9bbF6CRpCfijGnJS8jVPyIgR4ImUGYbdQmmjLOD7pz9mx9I9YYBgubF13jHLgJWZLte_hUDgwJNo5oAGWk.jpeg" width="1010"/></picture></figure><p>Now, decide whether your ads should also be served on third-party publishers. Note that disabling the LinkedIn Audience Network option may reduce click rates and increase cost per click.</p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn ad placement options with LinkedIn audience network checked" data-original="https://static.semrush.com/blog/uploads/media/41/b8/41b88f6a2077479df8b29902b3d8c64d/0a1b6ab4a1ac0bf0463ef17f266e5cb4/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/41/b8/41b88f6a2077479df8b29902b3d8c64d/0a1b6ab4a1ac0bf0463ef17f266e5cb4/jyhbTAkmlIHvYAi2T3jlvO4Nl0EwF4JaDoXBM9vOIs01oSBKXdOx2Kz01K3L0gwAyJHeQluhOzGUkP4eicTsxvHyOZBNWijlWh7HZaFhdzWMTcjxusM3a1ZhJBtR63XoDtiiQ4UAvKHJn_kAROO502k.png" width="660" height="285"/></picture></figure><h3 id="6--set-your-campaign-budget-and-schedule">6. Set Your Campaign Budget and Schedule</h3><p>In Quick Mode, setting your campaign budget is as simple as entering a daily or lifetime budget and defining the campaign’s run time.</p><p>Note that setting an end date is optional when "Daily budget" is selected. To be safe, it’s best to set an end date so you don’t spend more than intended if you forget to end the campaign. </p><figure class="easyimage easyimage-side"><picture><img alt="Daily budget for LinkedIn ads selected set at $100 with start and end dates and total spend highlighted" data-original="https://static.semrush.com/blog/uploads/media/30/4c/304c572320fd03bd425b4a30c0b36627/53b8630d7dacf28978d4a562b60e7f13/original.jpeg" loading="lazy" src="https://static.semrush.com/blog/uploads/media/30/4c/304c572320fd03bd425b4a30c0b36627/53b8630d7dacf28978d4a562b60e7f13/gVpZSSqXfRcUwmoq_jp7KNuX__jCiwUanJ7B7KtUAbG5fW76FxDvFxSGkXbLhUtHT1t324XX5pDsUK8SMYGp_dPNGaLLH9xnMkBYqlRHVl5RTPdyVeHzLd200J7bJY9wA86I5pp1d_VGsmGlW-jU_NM.jpeg" width="1010" height="594"/></picture></figure><p>In Advanced Mode, you’ll have more control over your bidding strategy. </p><p>Once you’ve set your campaign budget and schedule, click "<strong>Save and continue</strong>" if your ad creative is ready to go. Or, "<strong>Save and exit</strong>" if not.</p><p>Note that you won’t be able to update the ad format or objective once you save your campaign at this step.</p><figure class="easyimage easyimage-side"><picture><img alt="Save options for LinkedIn ads campaign set up" data-original="https://static.semrush.com/blog/uploads/media/9e/b3/9eb3b395c8e3da3f62fce8cc0c50de84/0a4fca06fe31ce69abcf8ed84939df07/original.png" height="262" loading="lazy" src="https://static.semrush.com/blog/uploads/media/9e/b3/9eb3b395c8e3da3f62fce8cc0c50de84/0a4fca06fe31ce69abcf8ed84939df07/5E9V2RZQVChf_QdFkdI0JDHDOhj9Rl6aa_ntIR4dCcrcy_cZNnCKdOB6GMkvRj-5RYXwRqm8o_a0FjwbPXFhfuWASPQEGvQ1ZdmARXuD9NAFyvgmBtV3ePpBMlpID6whiWsVZkYntWnaYbPOH5-SpWM.png" width="1010"/></picture></figure><h3 id="7--craft-your-ad-creative">7. Craft Your Ad Creative</h3><p>Next, you’ll get the option to either select a creative asset from your content library or create a new ad. </p><p>Click "<strong>Create new</strong>."</p><figure class="easyimage easyimage-side"><picture><img alt="create an ad for a linkedin campaign with artist at an easel illustration" data-original="https://static.semrush.com/blog/uploads/media/d9/b4/d9b4972c389cda8b1eb667f9699777f8/45d02511d3a1d0ed3f59bc928f6bbe43/original.png" height="760" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d9/b4/d9b4972c389cda8b1eb667f9699777f8/45d02511d3a1d0ed3f59bc928f6bbe43/7IX84ayUFL1Vptp-r1E40jXihjEcdAWR7T1b0YhV8AH4CCXd4MKtHeZxNDkvorSg0Xp_nyHffx3DUgMoPSy_WMMtoTIAJKFBlU9TKmCu64pTRKZjaIssLawc1SJRmF2a38N1FDqbecCuWNo0VUYghOE.png" width="1010"/></picture></figure><p>Create your ad by completing the fields provided and adding your image(s). Preview your ad on the right and toggle between different display formats.</p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn ads design on desktop feed alongside selected text and ad name" data-original="https://static.semrush.com/blog/uploads/media/5c/3d/5c3d0a6e3a949f5676247d0512316787/2b5e4281fac8f1aef2651fd524807b4d/original.jpeg" height="589" loading="lazy" src="https://static.semrush.com/blog/uploads/media/5c/3d/5c3d0a6e3a949f5676247d0512316787/2b5e4281fac8f1aef2651fd524807b4d/Nxrg4Z9BaY0iVtcxaBlr01vdHG_hMIkMrxYxhUVsXn4_aZynuOCTRO1FgCZn1wllqb9QGsEHIn1--rcXRNZw0KskrcFCAoMuDpxTlSUzdujAwvPp9MPv-pavtAj0FiDrTxlSchRNa0OYFyIoYY1NBTc.jpeg" width="1010"/></picture></figure><p>Scroll down to complete the rest of the form and add your image(s).</p><p>Choose from the images uploaded to your library or upload new images. Or, grab some from Shutterstock right in the image selection workflow—each account gets 10 free Shutterstock images. </p><p>Create up to five ads simultaneously by adding multiple images to the same ad. </p><p>Once you’ve chosen your ad images, open the image preview screen and finalize your selection. </p><p>Click the blue “<strong>X</strong>” in the corner of any image you want to remove. Then click “<strong>Select</strong>” to add your chosen images to your media library.</p><figure class="easyimage easyimage-side"><picture><img alt="Image library of people working at laptops for LinkedIn Ads with 4 selected" data-original="https://static.semrush.com/blog/uploads/media/b1/8d/b18de3c1dbbb907c2b34abb6c7e38b3c/6e2243f5f15f6a48451833491a553bb3/original.png" height="637" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b1/8d/b18de3c1dbbb907c2b34abb6c7e38b3c/6e2243f5f15f6a48451833491a553bb3/tTC53FeMvYQ9ukeu3x3TbahrbbxHUYvdz0hW25DJus0V5WzJnL80qYkPeumOGYznPrV2bDv78R2hLE-2lcK0Ysm4qgQFuvMz6XtAZcHf9waQvKHbdfoFDfUXk8EodP2l2rWFzIN-FKs1yCIU-O7uHxg.png" width="1010"/></picture></figure><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Pro tip</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>Creating multiple ads can result in a higher click-through rate than only creating one ad. </em></p></div></aside><p>Make sure you’ve completed all the fields. Then, select which CTA you want your ad to display. In this case, we’ve chosen "<strong>Subscribe</strong>."</p><p>To proceed, click "<strong>Save Ad</strong>." </p><p>Your ad will be saved under the campaign name you chose in step two. </p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn ad preview of laughing colleagues at a laptop with a subscribe CTA selected" data-original="https://static.semrush.com/blog/uploads/media/f5/53/f553dcc6b58ea5c0f9be7f43773febdd/75ea418e01439fb3a0b03399a506c581/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/f5/53/f553dcc6b58ea5c0f9be7f43773febdd/75ea418e01439fb3a0b03399a506c581/fRHDMMlgKYO62ddyiXTYCIee44gXQsAZEwRlv5HmSlGGLovp3wL3e69YUeBwniO3rB7QETKyeqMroemYBfg6dxB1ca6EMeNWT4eRAkGjcPOwwMlI4aOmw4UmF2RKXvOZXsqMp_fxq1WLAeos5ubxn-E.png"/></picture></figure><h3 id="8--review-and-launch-your-campaign">8. Review and Launch Your Campaign </h3><p>All that’s left before launching your campaign is reviewing your campaign settings. And adding or updating your business information and payment method.</p><figure class="easyimage easyimage-side"><picture><img alt="Campaign summary in LinkedIn Ads with business information box highlighted alongside forecasted results" data-original="https://static.semrush.com/blog/uploads/media/7e/77/7e77eaab86d952dca28ce33ff0156783/3cdfa3d7ff257163b4ab4541d20b72b2/original.png" height="661" loading="lazy" src="https://static.semrush.com/blog/uploads/media/7e/77/7e77eaab86d952dca28ce33ff0156783/3cdfa3d7ff257163b4ab4541d20b72b2/Ruc4PTWGJnJuzojPb_djMwoshWCcubdLuVL1hHyN56Lr14z5Idg7XHhhiYzgwN-kBJ0vWT01X5pJCuQZyalLrUqY3G_TRcuSwZKMpx71PuCjGkq2XMJws-8K6rwuKUBtjvy1IRj7szkFlYz5It-hYRc.png" width="1010"/></picture></figure><p>Simply complete the “Business Information” form and click "<strong>Save</strong>."</p><figure class="easyimage easyimage-side"><picture><img alt="Address form with save button highlighted" data-original="https://static.semrush.com/blog/uploads/media/43/f6/43f6162b39446c1eb20547a7fe7b01da/e7b41abfb5a8ed8625024144d4c024ed/original.png" height="519" loading="lazy" src="https://static.semrush.com/blog/uploads/media/43/f6/43f6162b39446c1eb20547a7fe7b01da/e7b41abfb5a8ed8625024144d4c024ed/HsF9Vwl0lKM9oGMGwa_RCFArh32_4_7Mro06JAKJ8x9VQo57tFKNlGu5GpkfHZKO2tU1ppa4ReQhFZRW56A85TF7eninBrlQ553AIC1kpwPdVPUi-qFvAoncI-zrWDqOmbmhg5kDkhOI9BMMqe3EFyw.png" width="351"/></picture></figure><p>Next, add the debit or credit card to be billed for the campaign. Then, click "<strong>Add card</strong>" followed by "<strong>Agree & launch campaign</strong>." </p><p>Or, click “<strong>Save and exit</strong>” to save your ad as a draft and return to launch it later.</p><figure class="easyimage easyimage-side"><picture><img alt="Payment screen with coupon option and card details options" data-original="https://static.semrush.com/blog/uploads/media/63/33/63332c5fabfb04cd74263bc63ce021d5/61aa5bc85832dc4e5a2bd06f4195afe7/original.jpeg" loading="lazy" src="https://static.semrush.com/blog/uploads/media/63/33/63332c5fabfb04cd74263bc63ce021d5/61aa5bc85832dc4e5a2bd06f4195afe7/suahy7jS1Qdugcss7KoffKg48_3-knFyyIWntb5TOOUvLdFY2RqChVIfNAFdY09LXOiG-PXIDm3KeuFwxKt6p6YS_GAVAaC6Nbbn1EuVL_e3LDhqRUMn96E_8wMpxOi-qCHvz20k_SBq_RYPEuDx_aA.jpeg"/></picture></figure><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Note</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>If you click “</em><em><strong>Save and exit</strong></em><em>,” you’ll be directed to a page listing your campaigns. Here, you can review your campaign settings, edit campaigns and ad drafts, launch ads, and view your campaign insights (once your campaign is live).</em></p></div></aside><figure class="easyimage easyimage-side"><picture><img alt="Newsletter signup 2024 ads campaign highlighted in LinkedIn campaigns dashboard" data-original="https://static.semrush.com/blog/uploads/media/08/f0/08f032e01318d00fe4428f1ef4bcdb79/0847af3b8a6866e138b3eccc70422d54/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/08/f0/08f032e01318d00fe4428f1ef4bcdb79/0847af3b8a6866e138b3eccc70422d54/Yy0KJefHQQkCmtvfe4mMxZFITLOXIG-fQAoZV9QNV5u3S-pxPwnQAJ7ykUXnwjzLiD7_5JAhYhypkkjlxUh7fc7E91rZeMKqLAccg2tHf-uTOiy9L8jN43DZuTOQDTMwWQnwkrBxSxkd624_COvyHOU.png" width="1010" height="634"/></picture></figure><p>To review your campaign settings, hover over the campaign name and click “<strong>Edit & launch</strong>.” </p><figure class="easyimage easyimage-side"><picture><img alt="Newsletter Signup 2024 LinkedIn ad ready to launch in dashboard" data-original="https://static.semrush.com/blog/uploads/media/bb/16/bb16a29d5416212c717b45b6e0ae10a5/6ac9a8de5e4c02e7c17e2c9ac154e506/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/bb/16/bb16a29d5416212c717b45b6e0ae10a5/6ac9a8de5e4c02e7c17e2c9ac154e506/s69p-0sfLHfqFAQZrpqakyA1NR25ft6-e2Tpzh87eYfRtPHlJl1pggJqOprfhPdaxcmrsKN2r4OqbNlh6VHJm-lCR05dQG7z9woqE0iaB7O4UbExweyS2hf7A0nWjvmTKgCK8At-RPHHw8choiHScK8.png" width="1010" height="480"/></picture></figure><p>This opens your campaign settings in the Campaign Manager. </p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn campaign setting interface with website visits selected as the chosen objective" data-original="https://static.semrush.com/blog/uploads/media/b9/f0/b9f038e0e3cb94dfd5ed9db92f35fcdf/7a3e8a0747202f9e410631a1d6e20ce8/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b9/f0/b9f038e0e3cb94dfd5ed9db92f35fcdf/7a3e8a0747202f9e410631a1d6e20ce8/4FH_qTEUvvC0Rxy3mdf3Ei-q0HowRapIghXMizSh2nYZDPT49WVhO-tXtN56Lvmg0tVJGVIj-tj6Yo3k6UW63SwZ3l-gXWxgXY4iKAW8K26OcfKu_g_9hos59c3cpHBklEkFOa16SlXRnpLv_zp13Dc.png" width="1010" height="1070"/></picture></figure><p>Review each page and click “<strong>Next</strong>” when you’re ready to review the next page.</p><figure class="easyimage easyimage-side"><picture><img alt="Three LinkedIn ad examples to review with next button highlighted" data-original="https://static.semrush.com/blog/uploads/media/34/27/34273af92469a9370db4ecc78db86306/b933092136f4f92001d03a4f461e07ea/original.png" height="1030" loading="lazy" src="https://static.semrush.com/blog/uploads/media/34/27/34273af92469a9370db4ecc78db86306/b933092136f4f92001d03a4f461e07ea/Y7O1QvJGR0YwTGcRgHybHWKECcwjTz_t4y-wwgVf2ICRmd9JlY3n55Z3L5KnGFjZHW1nUvWT6x7S9dYXt6amXTwrswyMl0S8zoejan8_v_oopCyZ5uC-QlAzI-5KEF7wPeoervylm6rAKzI3Z0M8zbQ.png" width="1010"/></picture></figure><p>After reviewing your payment method on the third page and reading the Ads Agreement and Advertising Guidelines, click “<strong>Agree and launch campaign</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn ads payment gateway with card detail text fields and launch button highlighted" data-original="https://static.semrush.com/blog/uploads/media/45/96/4596b10b4973c26f36dd57cf3359c190/ed703293ef566603eae6ffe11e373620/original.png" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/45/96/4596b10b4973c26f36dd57cf3359c190/ed703293ef566603eae6ffe11e373620/_uCLDJ5MRPFhEaZPElcOvuhpwNuZN7-0YFE-9W4yOIY8DHDF2GEaCRg4r0IG9kkaQAP3NGUnzQ3rtFzM5iOru-LnqjAGJJKL5aYR0bn9OfBTd0Bcqh_99GBQiu1TpwJjUQt_AVOFjUyhaCymhf1xBZc.png" width="1010"/></picture></figure><p>You can also preview your ads as they’ll appear to LinkedIn users from the page listing your campaigns. </p><p>Simply click on the name of the campaign you just created. This opens a list of all the ads in your campaign. </p><figure class="easyimage easyimage-side"><picture><img alt="Newsletter signup 2024 ads campaign highlighted in LinkedIn campaigns dashboard" data-original="https://static.semrush.com/blog/uploads/media/99/56/99562f4114cfb9550a5c8437decb7514/dd5980276011a5ca0dd5708cc6499bdd/original.png" height="634" loading="lazy" src="https://static.semrush.com/blog/uploads/media/99/56/99562f4114cfb9550a5c8437decb7514/dd5980276011a5ca0dd5708cc6499bdd/xAeed-gWB0_ffFmHHghXeXE3fmQG63ZcMatjAPzHJlo1T4FFvwhLwK9ImwzOLP3vCs1Ny1VmHe_tieySnA6wjv8DMlX-b0BSoMOJhSq2avfl0o3GShyA2vqaluyDtuqMkk35icNYsv3bzBVQTZtQiOY.png" width="1010"/></picture></figure><p>Next, click the name of the individual ad you want to preview.</p><figure class="easyimage easyimage-side"><picture><img alt="A list of 4 Linkedin Ads for a Newsletter 2024 campaign with the first one highlighted" data-original="https://static.semrush.com/blog/uploads/media/dd/5d/dd5d05eb5bdc62556442fd02624d2457/c49e11c77fd4c245536b359b4457f9c0/original.jpeg" loading="lazy" src="https://static.semrush.com/blog/uploads/media/dd/5d/dd5d05eb5bdc62556442fd02624d2457/c49e11c77fd4c245536b359b4457f9c0/faaYSOKnkDkK5LT8RV9cUtxpgEsUYcoDmf0j53sgyGK5E6m3RRPQIR3fLXf5RkzseHw4QZkjLmE0LPH0uspRvclhvwisecW4PbHxmH49jqkYVPf9CwJQfjHMkJVXCiVKb9Rad-8DAx9Ktx0gi_Hk0SY.jpeg" width="1010" height="936"/></picture></figure><p>Your preview will open in a new browser tab. </p><figure class="easyimage easyimage-side"><picture><img alt="Company Name Example LinkedIn Ad preview with a man reading a tablet alongside newsletter signup text" data-original="https://static.semrush.com/blog/uploads/media/2d/5a/2d5acd8ba3403fa13b911c71d630f54c/3c2b5849e1cc241a0da1f111340269e5/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/2d/5a/2d5acd8ba3403fa13b911c71d630f54c/3c2b5849e1cc241a0da1f111340269e5/BSBqPCUQ-OyZgjYfWmWmyRSdMjKjzh_aJZ4Ma0KQ2NAz4MOSccNhRIIhum5du2DgKWaK2CVonUDyYzEiqvbzMCkLEmPgvDyp_kX30fV0w_rSeVWVMxkLW3bNx4QvZhhcABpn_3jl8uccsBOWvNhv9-4.png" width="1010" height="1428"/></picture></figure><h3 id="9--track-and-manage-your-campaign">9. Track and Manage Your Campaign</h3><p>Once your campaign is live, track its performance using the dashboard in your Campaign Manager account.</p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn Ads performance dashboard populated with 3 campaign groups" data-original="https://static.semrush.com/blog/uploads/media/e4/05/e40579e9c16843c2ad60ff94acc04e2a/4bcc53becb77c1a5271b9db5c9c619ec/original.jpeg" height="547" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e4/05/e40579e9c16843c2ad60ff94acc04e2a/4bcc53becb77c1a5271b9db5c9c619ec/GeAIgUcGgN4SxDCIwuj3n3tFmiT5H9WudV5knZddMae2Yrre_2cvrkmFAfa1z4xmyIlLm0IloOk7IVae6wTdxqYBmUh00I5LcdMIH8bXMOLhKiZ4bEMh7A4YgGvVFD2L2Sx1rCHXQa56nvgJ8uZ1xqI.jpeg" width="1010"/></picture></figure><p class="note">Image Source: <a href="https://www.linkedin.com/pulse/navigating-linkedin-campaign-managers-ad-performance-dashboard-aj/" style="text-decoration:none">LinkedIn</a></p><p>Use Semrush’s <a href="https://www.semrush.com/social-media/" style="text-decoration:none">Social Analytics</a> tool to get detailed analytics for your LinkedIn Business Page alongside analytics for your other social media accounts. </p><p>Track metrics including: </p><ul> <li style="list-style-type:disc">Follower count </li> <li style="list-style-type:disc">Number of impressions</li> <li style="list-style-type:disc">Types of engagement</li> <li style="list-style-type:disc">Engagement rate</li> <li style="list-style-type:disc">Number of unique page visits</li> <li style="list-style-type:disc">Performance data for individual posts</li></ul><p>To get started, connect your LinkedIn account to your Semrush account. </p><p>In Semrush, click “<a href="https://www.semrush.com/social-media/" style="text-decoration:none"><strong>Social Dashboard</strong></a>” under “Social Media” in the main menu. </p><p>Next, click “<strong>+ Create project.</strong>” Or, select your project from the list if you’ve already done so by clicking “<strong>Set up</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt="Social dashboard tool by Semrush with 3 projects to set up and create project highlighted" data-original="https://static.semrush.com/blog/uploads/media/85/c5/85c5d835b138cee37d0f2b34fedea6ae/9e76a64e1e0060a7fd360a6962909bd8/original.jpeg" height="677" loading="lazy" src="https://static.semrush.com/blog/uploads/media/85/c5/85c5d835b138cee37d0f2b34fedea6ae/9e76a64e1e0060a7fd360a6962909bd8/G-FdZvuEvz9gG6Zk2ijXI-HC-5sDtcW4gQ_JXgoEYl4ho1a_OC52egFOL2h35aaNXm9jy397DOZO7WhzRtsgwXoZ-8BVBQH_3JTNC0jTH9BfhVhZW9Wj0rP63XFWe_jo0K6Lm3AgdDUCGwGhwKcVhXQ.jpeg" width="1010"/></picture></figure><p>Enter your domain name and give the project a name. And click “<strong>Create project</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt="Create new social dashboard project for example.com" data-original="https://static.semrush.com/blog/uploads/media/09/a4/09a478b1073c1f0c75e4cb327465015a/188d7da30ee6f401515757ddea8622de/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/09/a4/09a478b1073c1f0c75e4cb327465015a/188d7da30ee6f401515757ddea8622de/wMefaMQrq8Erpg7VCDeqPaaP6mN9CAe7SAEmmoCVjHXKjO-G_t0WnIvEUkU_xRUBQn2XrawGfuHLU0rrSuOLeHK_bedHqRFc0Zb0LYtJKWK1711pdIx95YN0CGMMQyowJXFUaBMSPLdhFbcjhqLK_rM.png" width="1010" height="930"/></picture></figure><p>A pop-up will appear, inviting you to get started with Semrush Social. </p><p>Click “<strong>Connect</strong>” beside the LinkedIn option.</p><figure class="easyimage easyimage-side"><picture><img alt="Semrush social start screen with LinkedIn connect button highlighted" data-original="https://static.semrush.com/blog/uploads/media/d3/17/d317855e4f72647b5e541338d49ae323/2768f1e32a71a4e02b582a8f5454ca8c/original.png" height="1054" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d3/17/d317855e4f72647b5e541338d49ae323/2768f1e32a71a4e02b582a8f5454ca8c/YRp8VxMyLKR7PepcPQ7iAzAHrMWbcSORrQAVtw_kI5-kYNsZLqxIbHE3B9JmvBdCTBPqfnoXIErVlzjJoJFZUsO5rULRkqMtXTvd0VR8bjEgvbEoNgFlyUd4BGNK3XDJ2lkXahHhltjhV0_KD3kfTf8.png" width="1010"/></picture></figure><p>Sign into your LinkedIn account using the resulting pop-up. </p><p>Enter the email address or phone number associated with your business’s LinkedIn account, followed by your password. Then, click “<strong>Sign in.</strong>”</p><figure class="easyimage easyimage-side"><picture><img alt="LinkedIn sign in with email and password text fields highlighted" data-original="https://static.semrush.com/blog/uploads/media/9d/d2/9dd2efaf0b8a77789967395e4db63fc0/11a81a931f0a509f207cb7988ccbb3dc/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/9d/d2/9dd2efaf0b8a77789967395e4db63fc0/11a81a931f0a509f207cb7988ccbb3dc/FlakRmtYKGqKsPHswRobrSAttFqBsSzjWTiqeqM7e4X_kRy4INZF_JxKxXF8aTNR6kVPYEQ5Z7e7V1dWun-DdmZDS-7UfEy5HBnOOqOBcmqys8LxoDJrWbmKqRLegx6vZnafWoy-NVrlDyAwqMfBDGA.png" width="1010" height="931"/></picture></figure><p>Click “<strong>Allow</strong>” to give Semrush permission to sync with your LinkedIn account.</p><figure class="easyimage easyimage-side"><picture><img alt="Allow button highlighted underneath sync options to connect Semrush social to LinkedIn profile" data-original="https://static.semrush.com/blog/uploads/media/bd/c0/bdc00988fd9fceedbc4dfd318b7e6a8e/971985d6e46b1f78c97d0d9c7f13913f/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/bd/c0/bdc00988fd9fceedbc4dfd318b7e6a8e/971985d6e46b1f78c97d0d9c7f13913f/jgOBC4wQJwuEpE8iG48k2zZ7TuXJmeoKcVjgrMJXoWdUujk9MkFxKpZNOvsgHJJuvbjgf0eibu3g6_p6BZFhq1_Ou81PigMQyZH0bE4OMSodwPvDUWDCKgIN25G0AC8C5K1B7RmYLxZaja-ffVv04_8.png"/></picture></figure><p>If you manage more than one business page, select the pages you want to link and click “<strong>Add profiles</strong>.”</p><figure class="easyimage easyimage-side"><picture><img alt="Company Name Example business page selected to connect LinkedIn to Semrush social" data-original="https://static.semrush.com/blog/uploads/media/cb/a4/cba4c14f6dbdf1911c9b42c14e625f89/59fce2d826ca34a51c0084cf2677d1d9/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/cb/a4/cba4c14f6dbdf1911c9b42c14e625f89/59fce2d826ca34a51c0084cf2677d1d9/Nayb8DB12G9LE77RNRO7SS-f9bYTPmwFtjGupToFCNyygJTpmVzbIu0zgHHC6FI50NSXnhoHhPGEZXscC2j5FfnonsS1ebxyWuTzLYA0-ulFjSUh8PBxlnU2KF08sPQ662gPR9F5Ls-647H52uY2zlo.png"/></picture></figure><p>Click “<strong>Continue</strong>” to start using Social Analytics.</p><figure class="easyimage easyimage-side"><picture><img alt="Semrush social profile successfully connected with party popper and continue button highlighted" data-original="https://static.semrush.com/blog/uploads/media/f5/f7/f5f7e2dab3f33fe9e871cce904e16869/0302b1df7922afdc4cbda0a681167e26/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/f5/f7/f5f7e2dab3f33fe9e871cce904e16869/0302b1df7922afdc4cbda0a681167e26/NlrbYQojCzPg21hodNsCSYLuW0OFjVoGpVIj4lMt1mXgjQmon0JnJaQBYEPXPic0UTAR65tdtiTWwCeCg6KU_NFXaDU_9o_ofhZauhH2bT-YdQXlX8sn33xTaa_RJw_r-GIGZ-yJdEfs2Bme3sd_YYI.png" width="1010" height="914"/></picture></figure><p>Your LinkedIn account will now appear in your Social Dashboard. Click “<strong>Poster</strong>” to create and schedule LinkedIn posts. Or, click “<strong>Analytics</strong>” to view data about your page and posts’ performance. </p><figure class="easyimage easyimage-side"><picture><img alt="Semrush social dashboard with example.com project listed" data-original="https://static.semrush.com/blog/uploads/media/3f/91/3f917819885441538ce5f87f5013a57a/9de64b8b3bd705eb986274e6e993b73f/original.png" loading="lazy" src="https://static.semrush.com/blog/uploads/media/3f/91/3f917819885441538ce5f87f5013a57a/9de64b8b3bd705eb986274e6e993b73f/uabCurv6U57Fee21a6qIUsTFChPSykJm5NUB8mYV2f5O6dsAx1NNdDtfmfSDxazK-KULFcUnsFYJL66QgRsIhDjyGqnM6BU3-9c86fM-BlmKlRJcqXen51GAXgQ4tjeaRyxAeMBVma3LUM1dTPfATxw.png" width="1010" height="260"/></picture></figure><p>Toggle between the “Audience,” “Engagement,” and “Posts” analytics for your LinkedIn page. </p><figure class="easyimage easyimage-side"><picture><img alt="Social Analytics tool by Semrush with example.com project and audience, engagement, and posts tabs highlighted" data-original="https://static.semrush.com/blog/uploads/media/0e/37/0e376cacb752d7ebb18f63af81d66547/54a901fb599e512f53697b3726ddd0e9/original.jpeg" height="499" loading="lazy" src="https://static.semrush.com/blog/uploads/media/0e/37/0e376cacb752d7ebb18f63af81d66547/54a901fb599e512f53697b3726ddd0e9/UfF4va0p30Ld01qlXjf4hc9QlBFk7DmG63yQj-vvLE8hmDhv_I2QVVm-IXk7m0J_oBXin5cnuiexLOU_uym7NBeeHLuCO2NoS_iO8Cs8PuQU1u9lwqt_A_w23ylA4LBqgN1ird9EbFVMo_E4REZq1Ik.jpeg" width="1010"/></picture></figure><figure class="easyimage easyimage-side"><picture><img alt="Posts tab of social analytics dashboard highlighted with data for example post" data-original="https://static.semrush.com/blog/uploads/media/f3/f1/f3f11d6a5d3f2572ec175532ceb339be/673b268af74c8bb51373865f2aceb0f3/original.png" height="514" loading="lazy" src="https://static.semrush.com/blog/uploads/media/f3/f1/f3f11d6a5d3f2572ec175532ceb339be/673b268af74c8bb51373865f2aceb0f3/h7N9HJ6q6tHCAggXXFmahXMcodP6yEkOWCmDj1zJGdDADSEogR8L7LdWfn4kc00gB-2U0JzdwfO0WEbwMMb6RZugdCqHRMkByv_N2Ryu9PGbj9iIjzWabzWXgg1zAqdj7W6QogsfgqPFTpl8LWOC73k.png" width="1010"/></picture></figure><p>In the “Audience” report, you’ll get insight into your followers’ geographic locations, industries, company sizes, and job functions.</p><figure class="easyimage easyimage-side"><picture><img alt="Social Analytics tool by Semrush with Audience tab highlighted" data-original="https://static.semrush.com/blog/uploads/media/9c/30/9c3053b724b50a9be23d3478848c62c0/a0d8c6f3172630d73640423c917242ec/original.jpeg" loading="lazy" src="https://static.semrush.com/blog/uploads/media/9c/30/9c3053b724b50a9be23d3478848c62c0/a0d8c6f3172630d73640423c917242ec/5CsUDhJfrhFxOtHTWgCEePqzprOVEL3Qi62zTGJIuv3wvn21ChWcSqtxKRhQ8xQwF18dRZQz3-E9SrVtBktg7q8Pth5PfA04wn8CBpRLFW0UTqkHNtTwf6_-rBm9_m773ZXaG1ApT430rMdrr0vdgTI.jpeg" width="1010" height="643"/></picture></figure><p>The “Engagement” dashboard provides detailed reporting on your page’s followers, engagement rate, impressions, reach, clicks, reactions, comments, and shares. </p><figure class="easyimage easyimage-side"><picture><img alt="Social analytics tool by Semrush with Engagement tab highlighted" data-original="https://static.semrush.com/blog/uploads/media/21/2a/212a5864230384f0927d1aa7a0936cfd/24feb59c4aee9c9263d66c43f76d4ea9/original.jpeg" height="529" loading="lazy" src="https://static.semrush.com/blog/uploads/media/21/2a/212a5864230384f0927d1aa7a0936cfd/24feb59c4aee9c9263d66c43f76d4ea9/56fFc59gKVNHPJauHCU1ik_xuM11TWBfHUfpS_V3giDzaM4Ynal7uMqZWGAesTqswNFKSs4PfhBs-E2yU2b5MBKN1cpG8nJo2Pykk_S6tiFOpPcgLc_f0B5bpmOPQ6JDafYmjcD4RdNNx8tgy4O0XZU.jpeg" width="1010"/></picture></figure><p>Use the “Posts” report to track metrics for individual posts. Track engagement rate, likes, shares, comments, clicks, and impressions. </p><figure class="easyimage easyimage-side"><picture><img alt="Posts tab of social analytics tool highlighted with example post data" data-original="https://static.semrush.com/blog/uploads/media/8a/19/8a19ec63ae48192c98474d18dbeb11bf/7e0886bb8c2f99f816e22d809f415e8c/original.png" height="514" loading="lazy" src="https://static.semrush.com/blog/uploads/media/8a/19/8a19ec63ae48192c98474d18dbeb11bf/7e0886bb8c2f99f816e22d809f415e8c/kwGkM4bTEb9jKdq38dMnFRsoYx3eGWI_GAuRoG9mgHVcCOhy_fr6BHccgqk5TMNVjzGpVvQvzF6GPRzYsu9Ed7Rl91dgmBtjJs95lsNDlZk43VN88xGB4sTsnbaiI7-dgTZ8-vsYOuXEWlVxWLF8wvc.png" width="1010"/></picture></figure><h2 id="streamline-your-social-media-marketing-with-semrush">Streamline Your Social Media Marketing with Semrush</h2><p>LinkedIn ads can be a powerful way to grow awareness and increase revenue. However, LinkedIn is just one piece of the social media advertising puzzle. </p><p>To make the most of your social media resources, use <a href="https://www.semrush.com/social-media/" style="text-decoration:none">Semrush Social</a> to track and manage all your <a href="https://www.semrush.com/blog/social-media-ads/" style="text-decoration:none">social media marketing</a> efforts in one place. </p><p>In addition to LinkedIn, Semrush Social currently supports content publishing and performance analytics for the following platforms:</p><ul> <li style="list-style-type:disc">Facebook</li> <li style="list-style-type:disc">Instagram</li> <li style="list-style-type:disc">X (formerly Twitter)</li> <li style="list-style-type:disc">Pinterest</li> <li style="list-style-type:disc">Google Business Profile</li></ul><p>Try out Semrush’s Social Media Toolkit for yourself.</p><div></div></article><div class="sc-gKclnd gIVKXH sc-edERGn fvqybF"><span data-test="share-block-description" class="sc-kLwhqv 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type="application/json">{"props":{"pageProps":{"canonicalSubdomain":"www","locale":"en","breakpoint":{"isPhone":false,"isTablet":false,"isDesktop":true},"page":{"id":10177,"status":"published","url":"linkedin-ads","template":"article-base","title":"LinkedIn Ads: A Beginner’s Guide","preview":"Learn about the different types of LinkedIn ads \u0026 follow our step-by-step guide to running your first campaign.","previewImage":"https://static.semrush.com/blog/uploads/media/d7/2c/d72c033e79aa04d58b7bd677cee1d0c9/6c227e4805d3f6d19f7590ae364da50f/linkedin-ads.svg","socialImage":"https://static.semrush.com/blog/uploads/media/5c/40/5c40258cd6ae95d9855ed74a15e3ca84/c08b1d85960e9fde33450a3900ef35aa/linkedin-ads-sm.png","extraImage":"https://static.semrush.com/blog/uploads/media/d7/2c/d72c033e79aa04d58b7bd677cee1d0c9/6c227e4805d3f6d19f7590ae364da50f/extra.png","altPreviewImage":"Linkedin Ads","altSocialImage":"Linkedin Ads","hidePreviewImage":0,"publishedAt":1716822120000,"editedAt":null,"metaTitle":"LinkedIn Ads: A Beginner’s Guide","metaDescription":"Learn about the different types of LinkedIn ads \u0026 follow our step-by-step guide to running your first campaign.","schemaOrg":"{}","author":{"id":202082801,"alias":"sydney-go","name":"Sydney Go","photo":"https://static.semrush.com/blog/uploads/user/ac/38/ac38d9c738edb4026c1e70117883bded/img_1301.jpg","photoMask":"radiation","company":"Semrush","position":"Blog Editor","bio":"Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.","socials":{"webSite":"https://www.semrush.com/","twitter":"https://twitter.com/dontstopsydney","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/sydneyaringo"},"isPublic":true,"expertise":["content writing","content editing","seo"],"education":[]},"blocks":{"articleContent":{"code":"article-content","itemId":35017,"enabled":false,"value":[]}},"critical":{"article-content":{"id":35017,"content":"\u003cp\u003eIn this guide, we explore the various LinkedIn ad types before giving a step-by-step guide on how to run ads on LinkedIn.\u003c/p\u003e\u003cp\u003eFor each ad format mentioned, we’ve also included links to resources detailing best practices and technical specs—like ad size limitations. \u003c/p\u003e\u003ch2\u003eTypes of LinkedIn Ads \u003c/h2\u003e\u003cp\u003eThere are four main types of ads used in \u003ca href=\"https://www.semrush.com/blog/linkedin-marketing/\" style=\"text-decoration:none\"\u003eLinkedIn marketing\u003c/a\u003e—Sponsored Content, Sponsored Messaging, Lead Gen Forms, and Text and Dynamic ads. \u003c/p\u003e\u003cp\u003eLet’s take a closer look with some LinkedIn ad examples.\u003c/p\u003e\u003ch2\u003eSponsored Content (Native Ads)\u003c/h2\u003e\u003cp\u003eSponsored Content refers to \u003ca href=\"https://www.semrush.com/blog/native-ads/\" style=\"text-decoration:none\"\u003enative ads\u003c/a\u003e that appear in the target audience’s LinkedIn feed. These ads resemble the feed’s other user-generated content, with the exception that all Sponsored Content is tagged with a \"Promoted\" label.\u003c/p\u003e\u003cp\u003eSponsored Content encompasses many different LinkedIn ad formats, including single image ads, video ads, event ads, carousel ads, document ads, click-to-message ads, and thought-leader ads.\u003c/p\u003e\u003cp\u003eSponsored Content ads can be combined with \u003ca href=\"https://business.linkedin.com/marketing-solutions/native-advertising/lead-gen-ads\" style=\"text-decoration:none\"\u003eLead Gen Forms\u003c/a\u003e to capture information from qualified leads. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn profile feed with promoted ads highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/a6/6f/a66f82bf8ec004c545d4367d72d8210d/77867ac22685ff6ee51680fac87469be/original.jpeg\" height=\"923\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/a6/6f/a66f82bf8ec004c545d4367d72d8210d/77867ac22685ff6ee51680fac87469be/SDA-JfeOXSFoES0eJU-7GB_E7VpZuAjyQME6Q5RzJxJ6g5ZtF7CPOQr-dDkr5m9BegyqkHGXcIeuQUhA8VpqMpeBosgQv7PLBLrkycGOFofffClsL5LgG-0nZWAGomY3Jur-pCaHKRNfQibIbO97Wrk.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eSingle Image Ads\u003c/h3\u003e\u003cp\u003eSingle image ads are simple, sponsored content adverts that appear in your target audience’s LinkedIn feed as native ads. They resemble normal LinkedIn posts but are flagged with the \"Promoted\" flair to distinguish them from non-sponsored content. \u003c/p\u003e\u003cp\u003eThese ads feature one eye-catching image and a short message. They typically have a \u003ca href=\"https://www.semrush.com/blog/what-is-a-call-to-action/\" style=\"text-decoration:none\"\u003ecall to action (CTA)\u003c/a\u003e and a link, prompting viewers to perform a desired action. Like visiting a website. \u003c/p\u003e\u003cp\u003eSingle image ads are suitable for a range of campaign objectives, including:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eBrand awareness\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eEngagement\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eLead generation\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eWebsite visits\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eWebsite conversions\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eJob applications\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"WeSchool LinkedIn Ad showing how L\u0026amp;D experts perceive AI Assistants\" data-original=\"https://static.semrush.com/blog/uploads/media/91/95/9195268328c8b820c2ca05c2cae7a5ea/2b99d205e1805d1c9fb808e8e9711274/original.jpeg\" height=\"1096\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/91/95/9195268328c8b820c2ca05c2cae7a5ea/2b99d205e1805d1c9fb808e8e9711274/atIwG6iHYRRH8NGi00sdyDb-Sw2h9YTtC7vcWt1lWiMWBumTtPHL9Jfnd32ArBF0miJKAzPUotWm5G-TRjyRjVnDa4fMZgihFP-Am1k7OJWytqKQ_pZxobRR1_IHhwRFQULvHOtgL4kDj8z70bwzsDI.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: \u003c/em\u003e\u003cem\u003eLinkedIn \u003c/em\u003e\u003ca href=\"https://www.linkedin.com/help/lms/answer/a426534/\" style=\"text-decoration:none\"\u003e\u003cem\u003esingle image ads specs\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch3\u003eClick-to-Message Ads\u003c/h3\u003e\u003cp\u003eClick-to-message ads are a type of single image ad containing a “Send Message” CTA. When a viewer clicks the CTA button beneath the image, they’re redirected to a new LinkedIn Messaging conversation with the advertiser.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn click-to-message-ad by Microsoft for Office 365\" data-original=\"https://static.semrush.com/blog/uploads/media/58/8c/588caac47af380b2d135b3929af71110/6fe30d0e0114db25815e2479a7b4a452/original.png\" height=\"507\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/58/8c/588caac47af380b2d135b3929af71110/6fe30d0e0114db25815e2479a7b4a452/S1qYXliRDUdh8pHL1L8BfbFt74I-8AUX8Mbc6qrnMHfi39UdTb0ka797SyXrJ9pwIVBN2qh4lgUuLsxiqe3jdx2Pqb16lHIXClRsQKnSFjzMIRlOJvkguERQ3PhomdixPm5jF9Cjy1Yw2pV1VMDxfDY.png\" width=\"387\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eClick-to-message ads make it easy for your audience to get in touch with you. Enabling direct messaging through a single click removes friction from the process of initiating contact. This makes it more likely that the viewer will complete the action. \u003c/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: \u003c/em\u003e\u003cem\u003eLinkedIn \u003c/em\u003e\u003ca href=\"https://business.linkedin.com/marketing-solutions/success/ads-guide/click-to-message-ads\" style=\"text-decoration:none\"\u003e\u003cem\u003eclick-to-message ads specs\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch3\u003eCarousel Ads\u003c/h3\u003e\u003cp\u003eLinkedIn carousel ads showcase multiple images as a pageable series of cards, each with its own individual captions (and links). \u003c/p\u003e\u003cp\u003eThe swipeable format allows advertisers to tell engaging stories that unfold as the viewer pages through the images. Carousel ads are also great for showcasing a variety of different services, product features, or offerings. \u003c/p\u003e\u003cp\u003eCarousel ads on LinkedIn can be used for a range of campaign objectives, including:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eBrand awareness\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eEngagement\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eLead generation\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eWebsite visits\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eWebsite conversions\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn carousel ad for Dell technologies showing new xps laptops\" data-original=\"https://static.semrush.com/blog/uploads/media/e2/75/e2757308241cce791e83d7f42a78c78d/f2546d79b6a7c2c993d2f82dcb5a281b/original.jpeg\" height=\"982\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e2/75/e2757308241cce791e83d7f42a78c78d/f2546d79b6a7c2c993d2f82dcb5a281b/4LWuCoVMcgowREgChFSei_JxaG1kpFXnM9ysQMsToaioUBX_tgIamJbyJ9MZ6nndVANeoDkwYx7eL-gY4AB7zsKW-9yNFPepQNsgSeH_ImfU6n5niJFTnMFbYcA-jjtE5T5Zl16PBz-_vD1omlsElP8.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: \u003c/em\u003e\u003cem\u003eLinkedIn \u003c/em\u003e\u003ca href=\"https://business.linkedin.com/marketing-solutions/success/ads-guide/carousel-ads\" style=\"text-decoration:none\"\u003e\u003cem\u003ecarousel ads specs\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch3\u003eVideo Ads\u003c/h3\u003e\u003cp\u003eMuch like single image ads, video ads are a sponsored content format served in the LinkedIn feed as native content.\u003c/p\u003e\u003cp\u003eVideo ads can be created from scratch in the Campaign Manager, or you can choose to sponsor existing videos from your LinkedIn page.\u003c/p\u003e\u003cp\u003eVideo ads can be paired with the following campaign objectives:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eBrand awareness\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eWebsite visits\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eEngagement \u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eVideo views\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eWebsite conversions\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eLead generation \u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn video ad for TikTok for Business MENA showing TikTok Ad Awards video\" data-original=\"https://static.semrush.com/blog/uploads/media/b5/68/b568e58d341ad2e55a00629eb83c9db3/17587812da18d15ef9318ea951bfa2cd/original.png\" height=\"1434\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b5/68/b568e58d341ad2e55a00629eb83c9db3/17587812da18d15ef9318ea951bfa2cd/fm1pj-igs9IbQmpVkwf9zMxhh4ZlILzJT6VAOpUTt8BkmK-gIUx46MfmVbDQnhzDWm3_f1tTP5fFnFiscNZ-cKGOtfyVxYZAsM8zXE5wbUFGw4T1vECsGCJLdq-r-hpjjox5UrANFJqmk7NpJlkqYuA.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: \u003c/em\u003e\u003cem\u003eLinkedIn \u003c/em\u003e\u003ca href=\"https://business.linkedin.com/marketing-solutions/success/ads-guide/video-ads\" style=\"text-decoration:none\"\u003e\u003cem\u003evideo ads specs\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch3\u003eDocument Ads\u003c/h3\u003e\u003cp\u003eDocument ads are a native ad format that uses documents such as ebooks, case studies, and whitepapers to build brand awareness, drive engagement, and generate leads. \u003c/p\u003e\u003cp\u003eDocument ads can be ungated, freely accessible content members can read in their newsfeeds. Or, they can be gated documents with a Lead Gen Form to collect information from interested readers. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn document ad for Operatix showing a free download of a SDR handbook\" data-original=\"https://static.semrush.com/blog/uploads/media/40/b9/40b9ab1360b58cc3ce3d3b74f2b39166/9fd9c3967dafac3d6765139d36d51f2f/original.jpeg\" height=\"1394\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/40/b9/40b9ab1360b58cc3ce3d3b74f2b39166/9fd9c3967dafac3d6765139d36d51f2f/Pbry4lki94Qp__cvsAZwzgDmSHKMYUSPW7lg5gFX69kXMKvQR8th9gTjg4k6PAK1gRyQEJq1MvaCIrZsE7XiFMe-KE4y2izDQEAzQjMJOZDTmXFsWLzwR27eUM_bW2FtNwtRZ6Fs6Qt_urmjsJI8lFY.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp class=\"note\"\u003eImage Source: \u003ca href=\"https://impactable.com/linkedin-document-ads/\" style=\"text-decoration:none\"\u003eImpactable\u003c/a\u003e\u003c/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: \u003c/em\u003e\u003cem\u003eLinkedIn \u003c/em\u003e\u003ca href=\"https://business.linkedin.com/marketing-solutions/success/ads-guide/document-ads\" style=\"text-decoration:none\"\u003e\u003cem\u003edocument ads specs\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch3\u003eEvent Ads\u003c/h3\u003e\u003cp\u003eEvent ads are native ads used to promote LinkedIn Events landing pages. These ads are served in the LinkedIn feed as sponsored content. \u003c/p\u003e\u003cp\u003eEach event ad campaign is linked to a native landing page with a unique \u003ca href=\"https://www.semrush.com/blog/what-is-a-url/\" style=\"text-decoration:none\"\u003eURL\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eEvent ads are a suitable format for the following campaign objectives:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eBrand awareness\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eWebsite visits\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eEngagement\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn event ad for Flexis advertising Flexis Con 2020\" data-original=\"https://static.semrush.com/blog/uploads/media/d6/80/d680f99fc2f79ca855736600a79840fc/726005e91ef3c81e14abbe598b8401c3/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d6/80/d680f99fc2f79ca855736600a79840fc/726005e91ef3c81e14abbe598b8401c3/NOKa-1UWMK77u3TIOWaPB0oXl5lDKeVHfLW_xd61zaqp_T-Fmf0zDrKSRilXNMZOjajeEnleiJXXaj-NeiUQxLuGMvvOjOaKP8JpquBx4XyCyeONpBoDjWlm5A9KD1MfHirR1EhGOEgcip2Mb0_ZXSs.png\" width=\"1010\" height=\"652\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: \u003c/em\u003e\u003cem\u003eLinkedIn \u003c/em\u003e\u003ca href=\"https://business.linkedin.com/marketing-solutions/success/ads-guide/event-ads\" style=\"text-decoration:none\"\u003e\u003cem\u003eevent ads specs\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch2\u003eSponsored Messaging (Formerly Sponsored InMail)\u003c/h2\u003e\u003cp\u003eSponsored messaging refers to ads that take the form of direct messages delivered to the targeted member’s LinkedIn Messaging inbox. These ads are available in two formats—LinkedIn message ads and conversation ads.\u003c/p\u003e\u003ch3\u003eLinkedIn Message Ads\u003c/h3\u003e\u003cp\u003eLinkedIn message ads are email-style direct messages featuring a single CTA and link. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn message ad inviting LinkedIn member to join OIC\" data-original=\"https://static.semrush.com/blog/uploads/media/f0/1b/f01ba91fa381596d1415d64e9e413656/6843f4e23f16d4852b763f293a31e5e9/original.jpeg\" height=\"913\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/f0/1b/f01ba91fa381596d1415d64e9e413656/6843f4e23f16d4852b763f293a31e5e9/z0IXoF_Th0fdJh1ZUdj28CZp871vJNARdrprpFNS3qiQJFceG9Msd8YIpmo7ysYiAuJkE7lH82MCLUNrlKtzi9O3tDzzGDhH668jkvQYKhkFHYmlOPi1taWw2u5e5QzOihjikvB37H5kcFPga3X453o.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eConversation Ads\u003c/h3\u003e\u003cp\u003eConversation ads are similar to message ads, except they allow advertisers to add multiple CTAs for audience members to choose from. \u003c/p\u003e\u003cp\u003eThis lets advertisers include links to several different landing pages and include Lead Gen Forms to collect information from qualified leads.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn conversation ads showing multiple CTAs in message trail\" data-original=\"https://static.semrush.com/blog/uploads/media/e6/c2/e6c24d50039717940d29a5c9a3af2ca0/99341afd92c4ec6035edb83693c72d66/original.png\" height=\"645\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e6/c2/e6c24d50039717940d29a5c9a3af2ca0/99341afd92c4ec6035edb83693c72d66/FrS7EwPJ8mQTHv6h9mz5kA0jFJBM796E07pLn4fjUmH2AiQgQQWM387Oujm1B_97Op42ksK0zhdKgIzhe1wWQasfG0ezrBLz_sNuFa3CawlG6h9-kdz6briDXR_mP_sdOghG6HVDUXz_1y-kV3-2Nxw.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch2\u003eLead Gen Forms\u003c/h2\u003e\u003cp\u003eLead Gen Forms aren’t an ad type so much as an add-on to help advertisers capture leads. LinkedIn’s Lead Gen Forms come with certain fields pre-filled from the member’s profile data.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Man sat on a chair with open laptop looking surprised with a 'join the waiting list' link\" data-original=\"https://static.semrush.com/blog/uploads/media/3a/7e/3a7ef411fc72a54d36cd5db9085d8e28/224c81795030d73b5979a01186c41e4d/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/3a/7e/3a7ef411fc72a54d36cd5db9085d8e28/224c81795030d73b5979a01186c41e4d/jajhhuFUL0ZFXYPmhLUSaUps-sU-GGmDC8UvD6gKt8xWDySNDi_schszC3wVTZYK92iJ_p8hteE-4h98gXaBIDStMo6wb4Kj-mCfoCOrCO7vAQSwXZUDUc2qTAPbblwSmLCiYpfh9lIIjPOoTWmlouk.png\" width=\"660\" height=\"632\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Yefepere lead gen form offering a 30 - 90 day free trial\" data-original=\"https://static.semrush.com/blog/uploads/media/e8/ee/e8ee88bb7aa4b29769c3a94b8fdb2453/5f1af50cd314839dd414372640e0bd1a/original.png\" height=\"715\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e8/ee/e8ee88bb7aa4b29769c3a94b8fdb2453/5f1af50cd314839dd414372640e0bd1a/PUeLwX3f6_bc9PhOs1879w5GxiV-bhf0zx7aMOcjuX0Fzp5bW20PZpyUjB6s0FJvKsiPAtuRwj-27CQph6rTMsJlgwVyBzm882qCOJRtFMCyIwDJpTEa_C6ujev-jrT3uLPUMj9VGZee_jeCoh5dKiw.png\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: \u003c/em\u003e\u003cem\u003eLinkedIn \u003c/em\u003e\u003ca href=\"https://www.linkedin.com/help/linkedin/answer/a423364\" style=\"text-decoration:none\"\u003e\u003cem\u003eLead Gen Forms specs\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch2\u003eText and Dynamic Ads\u003c/h2\u003e\u003ch3\u003eText Ads\u003c/h3\u003e\u003cp\u003eText ads are simple, text-based desktop ads displayed at the top or to the right of the LinkedIn feed. These ads can be either \u003ca href=\"https://www.semrush.com/blog/cost-per-click/\" style=\"text-decoration:none\"\u003ecost per click (CPC)\u003c/a\u003e or cost per 1,000 impressions (CPM) formats.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn text ads with 3 magnified including job search, prototyping, and customer relationship ads\" data-original=\"https://static.semrush.com/blog/uploads/media/83/89/8389060ebfddb55e2a7451d120026267/d097e05db861aeb4e8084804f3322dff/original.png\" height=\"647\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/83/89/8389060ebfddb55e2a7451d120026267/d097e05db861aeb4e8084804f3322dff/EEvi-hnICFBHLsayqyxTXUJnKcxrxDfXR1dlXtTO4cKgAEORYDXPvhyhtwx6SD917YmkHBk8yrMkV0AM4k1i3jimsFgbRhDMN_ETBU_fta3in5u4Ve5Jo2qGezV941bzXJv-BsSU7MIYNJLBPxkJYdE.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eDynamic Ads\u003c/h3\u003e\u003cp\u003eDynamic ads are personalized adverts customized to individual audience members using their LinkedIn profile data. \u003c/p\u003e\u003cp\u003eThese ads occur throughout the desktop LinkedIn experience and may feature data such as the audience member’s name, profile photo, and employment information. \u003c/p\u003e\u003cp\u003eDynamic ad formats include LinkedIn follower ads, spotlight ads, and jobs ads. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Two dynamic LinkedIn ads for Golden Phase and Flexis\" data-original=\"https://static.semrush.com/blog/uploads/media/a0/07/a0072ec1148e8b470ee4cf0686b91660/9961f1061475c5b88417a8e56fe18ae1/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/a0/07/a0072ec1148e8b470ee4cf0686b91660/9961f1061475c5b88417a8e56fe18ae1/ERKUazJhhX3eyWwG_gG-TLiFd60xIRSzdo-N9Rkexc-rB-v5EjU-TptRxThQghuu8HxZaBjj014tCtsrsTtr7v7VF2kYxf6Wu8HXpuvnDZGzKOyxekOVccsSnPyaP_g-TGyKcZSfOEZKa78yVct5nA8.png\" width=\"1010\" height=\"355\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eLinkedIn members can choose not to allow the use of their profile data for ad personalization purposes by updating their \u003c/em\u003e\u003ca href=\"https://www.linkedin.com/help/lms/answer/a1342443/\"\u003e\u003cem\u003eadvertising preferences\u003c/em\u003e\u003c/a\u003e\u003cem\u003e.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003ch3\u003eFollower Ads\u003c/h3\u003e\u003cp\u003eFollower ads are a type of dynamic desktop ad that encourages audience members to follow your Page or Showcase Page. Like other dynamic ads, Follower Ads are personalized to the viewer based on their profile data. \u003c/p\u003e\u003cp\u003eFollower ads can be used with these campaign objectives:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eBrand awareness\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eEngagement\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eFollower ads automatically feature a \"Follow\" button.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn follower ad for SiteGround with a follow button\" data-original=\"https://static.semrush.com/blog/uploads/media/04/37/043712d746ae0a0f788532221991692d/355258ce058aa0c8b77a142f4deb5182/original.png\" height=\"559\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/04/37/043712d746ae0a0f788532221991692d/355258ce058aa0c8b77a142f4deb5182/CCpvuZmhtLioYdOeRH7lghWtrKGww3Sky4RNvRDNBzHLocNKZQpQKGfSloPPMVF7dyx4GWj30o34t9WZBp4shL4L4a3d7uZVZhYsuJnF2sowQPF-9Zr7f8ugMeDIWBxMUf8IkQmIH7B2JMdgke4LUzc.png\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: \u003c/em\u003e\u003cem\u003eLinkedIn \u003c/em\u003e\u003ca href=\"https://business.linkedin.com/marketing-solutions/success/ads-guide/follower-ads\" style=\"text-decoration:none\"\u003e\u003cem\u003efollower ads specs\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch3\u003eJobs Ads\u003c/h3\u003e\u003cp\u003eLinkedIn jobs ads are dynamic ads served to relevant talent based on the skills and work experience listed on profile pages. As dynamic ads, jobs ads are also personalized to target audience members using their profile data, such as their name, skills, and profile image. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Dynamic LinkedIn job ad showing three advertising and sales roles in Midland, MI\" data-original=\"https://static.semrush.com/blog/uploads/media/a4/1f/a41f1a13114707454ac30970690a3b66/79abc961ae655b31116b275ab955ac85/original.png\" height=\"449\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/a4/1f/a41f1a13114707454ac30970690a3b66/79abc961ae655b31116b275ab955ac85/BGZ38XGwsct_lD4bJYGMXWtCYIwnscfBz1zQxb8uM6R4DZ7cYgQlWn2trXFX6k0r0_To84q2rHjZ2rio2jl_RFw4Exw8XfO83mL-LjI2lvnlQBO9L4LzUDxFYf_jV-2uTm-YLpFryTW9PFm-NpTC-U4.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: \u003c/em\u003e\u003cem\u003eLinkedIn \u003c/em\u003e\u003ca href=\"https://www.linkedin.com/help/lms/answer/a421309/\" style=\"text-decoration:none\"\u003e\u003cem\u003ejobs ads specs\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch3\u003eSpotlight Ads\u003c/h3\u003e\u003cp\u003eSpotlight ads are a type of dynamic desktop ad personalized with the audience member’s profile data, such as their name, profile photo, job title, and company information. \u003c/p\u003e\u003cp\u003eClicking on a spotlight ad redirects the audience member to the linked landing page or website. \u003c/p\u003e\u003cp\u003eSpotlight ads on LinkedIn can be used for various campaign objectives, including:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eBrand awareness\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eWebsite visits\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eJob applicants\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn spotlight ad with a join now button for the Golden Phase community\" data-original=\"https://static.semrush.com/blog/uploads/media/a6/31/a6313fd04073407340c32045f8f3a8a7/51146c4bfda187e4fbc1542c68c95892/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/a6/31/a6313fd04073407340c32045f8f3a8a7/51146c4bfda187e4fbc1542c68c95892/6M19EyqkuQw1He_7uR4KHkJxQJI0LI5piXwUzAVtXnS_sgztl1gdvBeniA8zavxKsWF099vudPYvCHR2SO-mAm9JteVWH6UO5RvVMYUmezbM-2aLkTL9dvOBOrjDg35BOOqDXLP6Rrai1PeyMYzY9u4.png\" width=\"660\" height=\"494\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: LinkedIn \u003c/em\u003e\u003ca href=\"https://business.linkedin.com/marketing-solutions/success/ads-guide/spotlight-ads\" style=\"text-decoration:none\"\u003e\u003cem\u003espotlight ads specs\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch2\u003eHow Much Do LinkedIn Ads Cost?\u003c/h2\u003e\u003ch3\u003eMinimum Bid:\u003c/h3\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eCost per click (CPC)\u003c/strong\u003e: $2.00\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eCost per 1,000 impressions (CPM)\u003c/strong\u003e: $2.00\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003eMinimum Daily Spend:\u003c/h3\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eCPC\u003c/strong\u003e: $10.00\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eCPM\u003c/strong\u003e: $10.00\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eFor new campaigns, \u003ca href=\"https://business.linkedin.com/marketing-solutions/ads/pricing\" style=\"text-decoration:none\"\u003eLinkedIn recommends\u003c/a\u003e that new advertisers budget a minimum starting spend of $25 and existing advertisers budget $50-$100. \u003c/p\u003e\u003ch2\u003eHow to Create LinkedIn Ads\u003c/h2\u003e\u003ch3\u003e1. Set Up a LinkedIn Campaign Manager Account\u003c/h3\u003e\u003cp\u003eStart by creating a free LinkedIn Campaign Manager account. \u003c/p\u003e\u003cp\u003eTo do this, simply click \"\u003cstrong\u003eGet Started\u003c/strong\u003e\" on LinkedIn’s \u003ca href=\"https://business.linkedin.com/marketing-solutions\" style=\"text-decoration:none\"\u003eMarketing Solutions page\u003c/a\u003e. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Illustrative lady holding a smartphone with smartphone screens and get started button highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/4c/02/4c021225e2217bf3abd760d315070164/ee09e72021cceee6b01f28eb05b16cab/original.jpeg\" height=\"851\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/4c/02/4c021225e2217bf3abd760d315070164/ee09e72021cceee6b01f28eb05b16cab/VM9wfpr1g8tCkqMwjxz4HfFV0X39882pGzJPoUjuuA7zdEe2lmWl4d0K7bt9gf3dvfgxlNwf2VIQQUVmxMKqxrcx5EBRhikZ7UmgLAchvZTE5cUSX2FIIVianqIeSvcYATs6quYgWWGs-5IO_DtDtNk.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eName your account and link it to an existing LinkedIn page. Or, set up a new LinkedIn page by clicking \"\u003cstrong\u003eAdd new\u003c/strong\u003e.\" (Skip ahead if your LinkedIn Page is already set up.)\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn Campaign Manager set up with account name and LinkedIn Page text fields highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/93/68/93685c154b0b909d339a6b44bf1cdcd9/4d37833eed7de610e21f28168a679657/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/93/68/93685c154b0b909d339a6b44bf1cdcd9/4d37833eed7de610e21f28168a679657/6l-YoJ9SKqQ4k8mkMQTzgal-RS2WWAou9aF2Q0RpqmcYvLsTcgj67WcgsOdc3r2GiV7FjbzlV9axbJ1fdITHjzW2TT8BbLuKrwX_RSyxoovzsXw6xmVtSKmBJFjWkKXfM53UQ-IWQL_q-peh44roP_E.png\" width=\"660\" height=\"751\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eChoose between \"Company,\" \"Showcase page,\" and \"Educational Institution.\"\u003c/p\u003e\u003cp\u003eFor this example, we’ve selected \"\u003cstrong\u003eCompany\u003c/strong\u003e.\"\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Create a LinkedIn page with company option highlighted above an illustrative smartphone and laptop screen display\" data-original=\"https://static.semrush.com/blog/uploads/media/fd/71/fd71bdbb4b4d1053e4ca8edf4ad19658/7b2826aac9d655b2a4365b60e832d7a2/original.png\" height=\"723\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/fd/71/fd71bdbb4b4d1053e4ca8edf4ad19658/7b2826aac9d655b2a4365b60e832d7a2/xs3WAUnVs2Y1IUomHITRIFHdNBWYrWQhyVEER2RIEJQIZICT9N1-YzHMxEZO2VmguxttwdfZZpsMaLECSDhQsgMUuImQ5rBLlpkGrM8my-mzoatv_INGN7ock5hYRDY2cpNNGz2WieqGBXILKYJ26Q4.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eComplete the form provided. Don’t worry about things like the logo or tagline too much—you can update this later. \u003c/p\u003e\u003cp\u003eOnce you’ve filled out all the fields, check the box verifying you have the authority to create this LinkedIn page. Optionally, read the terms and conditions and click \"\u003cstrong\u003eCreate Page\u003c/strong\u003e.\"\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn company page setup form with 'create page' button highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/c9/76/c9761a1d4a9d8d58fbfd75e698882145/d8c631f7d6653f526f3cd9556e605d61/original.png\" height=\"1396\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c9/76/c9761a1d4a9d8d58fbfd75e698882145/d8c631f7d6653f526f3cd9556e605d61/HGK82rtc-dgWsI4lLk5GB9jbJoastT92NIVz3w-ofw6zimrYGuFj2ZJUrfM6un3bpzlmvkHrjzMA5Gxjl8DirSpKSmffi98qPiIVWNnEUubjZlP9xdVvJpzupa24LDbJG3XHjXldvRpCe-PoVr8phWc.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou’ll be redirected to your brand-new page. \u003c/p\u003e\u003cp\u003eBefore launching a campaign, it’s a good idea to populate your company page with information. \u003c/p\u003e\u003cp\u003eIn the future, you’ll be able to navigate to the Campaign Manager by clicking the \"\u003cstrong\u003e+ \u003c/strong\u003e\u003cstrong\u003eCreate\u003c/strong\u003e\" button and selecting \"\u003cstrong\u003eCreate an Ad\u003c/strong\u003e\" from the menu. For now, let’s finish setting up your Campaign Manager account. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn company page with today's actions listed and create button highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/55/16/5516248fa964f2263134e13dc98a5da0/60955a4d28eb3509200e1a3739556fe5/original.png\" height=\"642\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/55/16/5516248fa964f2263134e13dc98a5da0/60955a4d28eb3509200e1a3739556fe5/kBO0V3FjZzR2UyPlXuwx0Cs9hpfSsZ4XqdfiGcfEd6LlZB9cPorHHOBlQrVCwkh_ZlBBKrOKr0UsEU1Jp0X2AIlJK_qgUt4rT8BcuyayXR7zXy82eq-3v0-lT_TxZQ-UzkKQkxrcVYnmDttK3lJtak8.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eWith your new page created, you can copy the page’s URL and paste it in the \"Associate a LinkedIn Page\" field. Or, start typing your page’s name and select it from the options presented.\u003c/p\u003e\u003cp\u003eNext, choose your billing currency (it’s set to USD by default). \u003c/p\u003e\u003cp\u003eThen, click \"\u003cstrong\u003eAgree \u0026amp; create account\u003c/strong\u003e.\"\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Campaign Manager account set up in LinkedIn with company page linked and 'agree and create account' button highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/5f/e9/5fe9da60b6323c0d3cc1d15cb8eacf05/131360dbfe9b5a2e0cc0a3ae0f5e3ec7/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/5f/e9/5fe9da60b6323c0d3cc1d15cb8eacf05/131360dbfe9b5a2e0cc0a3ae0f5e3ec7/EZ0c9vg0v4BoQZ7-IY1roW0z-_bfaoGDjEzt6G2ynw2-_p3NAqPu0HXsIqmOqkhYDeKUNhLUjCSI2EN5fKB_ErxoW2ADwPdhMaES-ynN-ZoBCOgnd_Jxzw4rA3K9Fq4_TjxGLnnSWZvkUunK7B3lCRE.png\" width=\"660\" height=\"640\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf your account was successfully created, a pop-up will appear. \u003c/p\u003e\u003cp\u003eClick \"\u003cstrong\u003eLet’s get started\u003c/strong\u003e\" to open the Campaign Manager. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Let's get started button highlighted alongside illustrative collection of people celebrating\" data-original=\"https://static.semrush.com/blog/uploads/media/4f/73/4f73b0206e9aa31a70bff4dcdfa06646/89874a3bdbffc6d0c157aa7ce47258cb/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/4f/73/4f73b0206e9aa31a70bff4dcdfa06646/89874a3bdbffc6d0c157aa7ce47258cb/84jOBR2UCkQx29LzmV4auv54t4Cn2-wmM317uVJDQy6TmYWZI1dVUY7uuJTc_n8iGyCLIBx5TiSbUrMDKiClYGsG08sL_LvgxYm7kodNuX0NlieAecTqVyNwj4OEhGii6vddwKiwnhLiqWCVe5ftpRU.png\" width=\"1010\" height=\"910\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e2. Create a New Campaign\u003c/h3\u003e\u003cp\u003eOnce in Campaign Manager, click \"\u003cstrong\u003eCreate\u003c/strong\u003e\" and select \"\u003cstrong\u003eCampaign\u003c/strong\u003e.\" This will take you to the campaign creation page.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn Ads campaign groups dashboard with 'Campaign' button highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/06/2d/062dcab4204811f6c90d4cb6e84af8ee/24bbd03d97233032f2ab6a87334958fb/original.png\" height=\"722\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/06/2d/062dcab4204811f6c90d4cb6e84af8ee/24bbd03d97233032f2ab6a87334958fb/ij1KJ_0bdgGKnGMqdPhlQp4Bbq0hzKbtyfwgIaq6ETqXR0PQMuRjtZm5pYluorVYDzUiFlWF9G1q9xqkFmBJFGwtr_R3N95DcLM6M_dXpqXfscgXCdNUze3lurmUqFcJ6hUicXo7BJgdYId1NKdmDQE.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eStart by naming your campaign and choosing between the \"Quick\" or \"Advanced\" campaign types. \u003c/p\u003e\u003cp\u003eIn this example, we’re going with \"\u003cstrong\u003eQuick\u003c/strong\u003e.\"\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn quick campaign name 'Newsletter Signup 2024'\" data-original=\"https://static.semrush.com/blog/uploads/media/50/64/5064a09d85a605d01d7e9f9a7bc80392/fc9511dc1adeae27a7db51b6d881a82c/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/50/64/5064a09d85a605d01d7e9f9a7bc80392/fc9511dc1adeae27a7db51b6d881a82c/rPH_5X33mV0fYgUXzew6nD6W_PsxAhXVwsQeyn1MkzeEXJuTdEuqMariPMNySvKPlPyq9zMnTx_aLKrVz7gJNaKyhOCfBhROCU94aJU39l8coe05sXx7YGyB_Hbd48e4FBH6q5U2-fNKJ4YeIf1DQRY.png\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e3. Set an Objective for Your Campaign\u003c/h3\u003e\u003cp\u003eNext, select your campaign’s objective. \u003c/p\u003e\u003cp\u003eSelect \"\u003cstrong\u003eBrand awareness\u003c/strong\u003e\" if your goal is to reach more people with your ad. Choose \"\u003cstrong\u003eWebsite visits\u003c/strong\u003e\" if your aim is to get more people to click through to your landing page. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn Ads setup with brand awareness and website visit options. Website visits selected\" data-original=\"https://static.semrush.com/blog/uploads/media/5a/8b/5a8ba50f8593c6b3d0f95e14a581d6dd/85f45c8fb9eaa91706c07e56910a9121/original.png\" height=\"1024\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/5a/8b/5a8ba50f8593c6b3d0f95e14a581d6dd/85f45c8fb9eaa91706c07e56910a9121/ldlDy-ot_LLtmkNcuvrY7EN6XQg4PCBHReogEUP4XP_SVILLrrqMparBYlR4DyrX91E2SasQEYByUslrDX42Yd1TvJ3bOc8ejSCby3pQ-qvpBhPQE6XQwSlkKpEEBvnU_xZ1bHTABHyLjtYXhEU8eKE.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIn \"Advanced Mode,\" you’ll have a wider range of objectives to choose from. \u003c/p\u003e\u003cp\u003eFor now, we’ll simply select \"\u003cstrong\u003eWebsite visits\u003c/strong\u003e\" because we want to drive newsletter signups.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn Ads advanced option with awareness, consideration, and conversion headers. Website visits selected\" data-original=\"https://static.semrush.com/blog/uploads/media/7a/78/7a78935e4ebfc40d334af451464a4bf3/43bbbcbd270f87ea3f675671a1af8cec/original.png\" height=\"888\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/7a/78/7a78935e4ebfc40d334af451464a4bf3/43bbbcbd270f87ea3f675671a1af8cec/Rh-bh6Mgs498zLQ8EbytAvEQc5nu0mOCrTqR3cPBHairRusQgjHJDXtneb5ysXhJp53n9ewu4W8tNO1EU3iHc81cwvDaZ8icSdo-Ml0z57k6TidXhOvTpRqh1J2I-T_NSGVfhvCdCumVKJy3zeghddc.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e4. Define Your Target Audience \u003c/h3\u003e\u003cp\u003eNext, choose how you want to define your audience. \u003c/p\u003e\u003cp\u003eIf you select \"\u003cstrong\u003eProfile based\u003c/strong\u003e,\" you’ll be able to target LinkedIn users by attributes like locations, industries, job functions, job titles, and seniority levels. \u003c/p\u003e\u003cp\u003eIf you select \"\u003cstrong\u003eLinkedIn template\u003c/strong\u003e,\" you’ll be able to choose an audience from a list of predefined audiences.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn ads audience set up with profile based and linkedin template options. Profile based selected\" data-original=\"https://static.semrush.com/blog/uploads/media/ae/65/ae65094dc125c38206597e44930cc594/b4b87611a35ec9223a962f23047b5112/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ae/65/ae65094dc125c38206597e44930cc594/b4b87611a35ec9223a962f23047b5112/Mh6tUzj3Vi8uWzVpCHZheiv2AgB28SKGdhZkzw_lw6uGdMigjdjgQtGLYG8wJtcov9UbNYqdaBpgwzogGF6QP_PX6CnLL2NcE8m4zjd3XMq7j3TaNkpgWG4oQcul2z0jbF2RH1vhegab1CucPaefq2o.png\" width=\"1010\" height=\"938\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you chose \"\u003cstrong\u003eProfile based\u003c/strong\u003e,\" select the attributes that best describe your target audience. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn ads audience attributes with united states selected and forecasted results displayed\" data-original=\"https://static.semrush.com/blog/uploads/media/14/0e/140eb5ef53ccb755785c8f39b4fc03f9/49e78a8ccace4fccbf73a354194bb7e8/original.jpeg\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/14/0e/140eb5ef53ccb755785c8f39b4fc03f9/49e78a8ccace4fccbf73a354194bb7e8/7sCkSmQh7M5Gl8CoIXzVG3s7dAtvAYyDd7rZ2UGLhKr19PHWzFkF08rzaiI1knuR45EXM45rjWi5ZIpGOINg46PcJAJGdRNnssUUC1kpfUEGKo0iByaKuhin6dVYs2iPQrkY2PmbUyDT7JJVrGng3HE.jpeg\" width=\"1010\" height=\"909\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou’ll notice the forecasted results on the right (like audience size and total spend) update as you change the attributes. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Forecasted results on LinkedIn ads campaign highlighted with accounting and advertising industries selected\" data-original=\"https://static.semrush.com/blog/uploads/media/2e/f1/2ef1bd2ec8ad3afb2c21c2bd4d8713af/dd9e6e677c79231391a85f7447fabfdd/original.jpeg\" height=\"909\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/2e/f1/2ef1bd2ec8ad3afb2c21c2bd4d8713af/dd9e6e677c79231391a85f7447fabfdd/H7B_EeXl5DEii1DV24Bj_6HP5wCC9EA4oiSFmkMWBGgxh4Y_xeAhe7nCGIcgD7uUuf4tlHVBUGlVr54zm5CxEeuVJghcgbYqRh-RHoAZk5ENyF-o1I3hPJYT4zxC9Jiti3Zi-QSOb7AUhz--QFx0yyQ.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you chose \"\u003cstrong\u003eLinkedIn template\u003c/strong\u003e,\" click the search field and select an audience from the dropdown menu, or start typing to search by name. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn template 'corporate hr professionals' selected alongside forecasted results\" data-original=\"https://static.semrush.com/blog/uploads/media/be/e4/bee487c8f60117d04021ecd59a1e0d98/5d570bcef9cbfcbefc022e42254a040f/original.jpeg\" height=\"927\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/be/e4/bee487c8f60117d04021ecd59a1e0d98/5d570bcef9cbfcbefc022e42254a040f/J5-Q5QQ8zHXoYuZaMq9TaIQELBorVmU3Qt0AGYjuCAt5S5Dxaf4_mg405havHADhQmkF7PoCETXhJ_AO247mhYqsx2nEbgGAcSF_iQoXzT4-BY9N4xM0aMuBTANTxTwI8GUKVNYpjMRGCgPKLrQoNlc.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNext, select the location(s) you wish to target. \u003c/p\u003e\u003cp\u003eYou can also change the language of the profiles targeted if you’re targeting a non-English-speaking country or region. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn ads template with California selected and English language highlighted alongside forecasted results\" data-original=\"https://static.semrush.com/blog/uploads/media/44/6c/446cc89bd6144f3348d969e351378209/b226a0eb64562b4c9741ae0de1a8063e/original.jpeg\" height=\"898\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/44/6c/446cc89bd6144f3348d969e351378209/b226a0eb64562b4c9741ae0de1a8063e/BdBYMTEsumQuRozdCjJeggmqhn1s0YXlWzag308FcLnzbWESGuvDMiDhs-XGLGIrY8ZtaSCkVtnKqxuxWhl1eZkRTIfxMnl64S1xi3PIzN-RZx4WRffaCPecxBVGSY88AoXH-PTeZCXbZ7WSDyOJFxE.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e5. Choose Your Ad Format \u003c/h3\u003e\u003cp\u003eNext, scroll down and select an ad format to use. In Quick Mode, you can only choose between \"Single image\" and \"Video.\"\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn ad format options - single image and video - with check mark next to single image\" data-original=\"https://static.semrush.com/blog/uploads/media/f2/87/f287a404b317cdb06ca3a0f468deec76/9b477a25f638849ce7d8771a1a103f4d/original.jpeg\" height=\"964\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/f2/87/f287a404b317cdb06ca3a0f468deec76/9b477a25f638849ce7d8771a1a103f4d/5G4n_ZgEYvefP4bCg-E4WcCE9N8DCIa375Qyp6CcZvxKs-mVYcjSS60plMGV-_CvrQ4iK9bbF6CRpCfijGnJS8jVPyIgR4ImUGYbdQmmjLOD7pz9mx9I9YYBgubF13jHLgJWZLte_hUDgwJNo5oAGWk.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNow, decide whether your ads should also be served on third-party publishers. Note that disabling the LinkedIn Audience Network option may reduce click rates and increase cost per click.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn ad placement options with LinkedIn audience network checked\" data-original=\"https://static.semrush.com/blog/uploads/media/41/b8/41b88f6a2077479df8b29902b3d8c64d/0a1b6ab4a1ac0bf0463ef17f266e5cb4/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/41/b8/41b88f6a2077479df8b29902b3d8c64d/0a1b6ab4a1ac0bf0463ef17f266e5cb4/jyhbTAkmlIHvYAi2T3jlvO4Nl0EwF4JaDoXBM9vOIs01oSBKXdOx2Kz01K3L0gwAyJHeQluhOzGUkP4eicTsxvHyOZBNWijlWh7HZaFhdzWMTcjxusM3a1ZhJBtR63XoDtiiQ4UAvKHJn_kAROO502k.png\" width=\"660\" height=\"285\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e6. Set Your Campaign Budget and Schedule\u003c/h3\u003e\u003cp\u003eIn Quick Mode, setting your campaign budget is as simple as entering a daily or lifetime budget and defining the campaign’s run time.\u003c/p\u003e\u003cp\u003eNote that setting an end date is optional when \"Daily budget\" is selected. To be safe, it’s best to set an end date so you don’t spend more than intended if you forget to end the campaign. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Daily budget for LinkedIn ads selected set at $100 with start and end dates and total spend highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/30/4c/304c572320fd03bd425b4a30c0b36627/53b8630d7dacf28978d4a562b60e7f13/original.jpeg\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/30/4c/304c572320fd03bd425b4a30c0b36627/53b8630d7dacf28978d4a562b60e7f13/gVpZSSqXfRcUwmoq_jp7KNuX__jCiwUanJ7B7KtUAbG5fW76FxDvFxSGkXbLhUtHT1t324XX5pDsUK8SMYGp_dPNGaLLH9xnMkBYqlRHVl5RTPdyVeHzLd200J7bJY9wA86I5pp1d_VGsmGlW-jU_NM.jpeg\" width=\"1010\" height=\"594\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIn Advanced Mode, you’ll have more control over your bidding strategy. \u003c/p\u003e\u003cp\u003eOnce you’ve set your campaign budget and schedule, click \"\u003cstrong\u003eSave and continue\u003c/strong\u003e\" if your ad creative is ready to go. Or, \"\u003cstrong\u003eSave and exit\u003c/strong\u003e\" if not.\u003c/p\u003e\u003cp\u003eNote that you won’t be able to update the ad format or objective once you save your campaign at this step.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Save options for LinkedIn ads campaign set up\" data-original=\"https://static.semrush.com/blog/uploads/media/9e/b3/9eb3b395c8e3da3f62fce8cc0c50de84/0a4fca06fe31ce69abcf8ed84939df07/original.png\" height=\"262\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/9e/b3/9eb3b395c8e3da3f62fce8cc0c50de84/0a4fca06fe31ce69abcf8ed84939df07/5E9V2RZQVChf_QdFkdI0JDHDOhj9Rl6aa_ntIR4dCcrcy_cZNnCKdOB6GMkvRj-5RYXwRqm8o_a0FjwbPXFhfuWASPQEGvQ1ZdmARXuD9NAFyvgmBtV3ePpBMlpID6whiWsVZkYntWnaYbPOH5-SpWM.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e7. Craft Your Ad Creative\u003c/h3\u003e\u003cp\u003eNext, you’ll get the option to either select a creative asset from your content library or create a new ad. \u003c/p\u003e\u003cp\u003eClick \"\u003cstrong\u003eCreate new\u003c/strong\u003e.\"\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"create an ad for a linkedin campaign with artist at an easel illustration\" data-original=\"https://static.semrush.com/blog/uploads/media/d9/b4/d9b4972c389cda8b1eb667f9699777f8/45d02511d3a1d0ed3f59bc928f6bbe43/original.png\" height=\"760\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d9/b4/d9b4972c389cda8b1eb667f9699777f8/45d02511d3a1d0ed3f59bc928f6bbe43/7IX84ayUFL1Vptp-r1E40jXihjEcdAWR7T1b0YhV8AH4CCXd4MKtHeZxNDkvorSg0Xp_nyHffx3DUgMoPSy_WMMtoTIAJKFBlU9TKmCu64pTRKZjaIssLawc1SJRmF2a38N1FDqbecCuWNo0VUYghOE.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eCreate your ad by completing the fields provided and adding your image(s). Preview your ad on the right and toggle between different display formats.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn ads design on desktop feed alongside selected text and ad name\" data-original=\"https://static.semrush.com/blog/uploads/media/5c/3d/5c3d0a6e3a949f5676247d0512316787/2b5e4281fac8f1aef2651fd524807b4d/original.jpeg\" height=\"589\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/5c/3d/5c3d0a6e3a949f5676247d0512316787/2b5e4281fac8f1aef2651fd524807b4d/Nxrg4Z9BaY0iVtcxaBlr01vdHG_hMIkMrxYxhUVsXn4_aZynuOCTRO1FgCZn1wllqb9QGsEHIn1--rcXRNZw0KskrcFCAoMuDpxTlSUzdujAwvPp9MPv-pavtAj0FiDrTxlSchRNa0OYFyIoYY1NBTc.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eScroll down to complete the rest of the form and add your image(s).\u003c/p\u003e\u003cp\u003eChoose from the images uploaded to your library or upload new images. Or, grab some from Shutterstock right in the image selection workflow—each account gets 10 free Shutterstock images. \u003c/p\u003e\u003cp\u003eCreate up to five ads simultaneously by adding multiple images to the same ad. \u003c/p\u003e\u003cp\u003eOnce you’ve chosen your ad images, open the image preview screen and finalize your selection. \u003c/p\u003e\u003cp\u003eClick the blue “\u003cstrong\u003eX\u003c/strong\u003e” in the corner of any image you want to remove. Then click “\u003cstrong\u003eSelect\u003c/strong\u003e” to add your chosen images to your media library.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Image library of people working at laptops for LinkedIn Ads with 4 selected\" data-original=\"https://static.semrush.com/blog/uploads/media/b1/8d/b18de3c1dbbb907c2b34abb6c7e38b3c/6e2243f5f15f6a48451833491a553bb3/original.png\" height=\"637\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b1/8d/b18de3c1dbbb907c2b34abb6c7e38b3c/6e2243f5f15f6a48451833491a553bb3/tTC53FeMvYQ9ukeu3x3TbahrbbxHUYvdz0hW25DJus0V5WzJnL80qYkPeumOGYznPrV2bDv78R2hLE-2lcK0Ysm4qgQFuvMz6XtAZcHf9waQvKHbdfoFDfUXk8EodP2l2rWFzIN-FKs1yCIU-O7uHxg.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003ePro tip\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eCreating multiple ads can result in a higher click-through rate than only creating one ad. \u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cp\u003eMake sure you’ve completed all the fields. Then, select which CTA you want your ad to display. In this case, we’ve chosen \"\u003cstrong\u003eSubscribe\u003c/strong\u003e.\"\u003c/p\u003e\u003cp\u003eTo proceed, click \"\u003cstrong\u003eSave Ad\u003c/strong\u003e.\" \u003c/p\u003e\u003cp\u003eYour ad will be saved under the campaign name you chose in step two. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn ad preview of laughing colleagues at a laptop with a subscribe CTA selected\" data-original=\"https://static.semrush.com/blog/uploads/media/f5/53/f553dcc6b58ea5c0f9be7f43773febdd/75ea418e01439fb3a0b03399a506c581/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/f5/53/f553dcc6b58ea5c0f9be7f43773febdd/75ea418e01439fb3a0b03399a506c581/fRHDMMlgKYO62ddyiXTYCIee44gXQsAZEwRlv5HmSlGGLovp3wL3e69YUeBwniO3rB7QETKyeqMroemYBfg6dxB1ca6EMeNWT4eRAkGjcPOwwMlI4aOmw4UmF2RKXvOZXsqMp_fxq1WLAeos5ubxn-E.png\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e8. Review and Launch Your Campaign \u003c/h3\u003e\u003cp\u003eAll that’s left before launching your campaign is reviewing your campaign settings. And adding or updating your business information and payment method.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Campaign summary in LinkedIn Ads with business information box highlighted alongside forecasted results\" data-original=\"https://static.semrush.com/blog/uploads/media/7e/77/7e77eaab86d952dca28ce33ff0156783/3cdfa3d7ff257163b4ab4541d20b72b2/original.png\" height=\"661\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/7e/77/7e77eaab86d952dca28ce33ff0156783/3cdfa3d7ff257163b4ab4541d20b72b2/Ruc4PTWGJnJuzojPb_djMwoshWCcubdLuVL1hHyN56Lr14z5Idg7XHhhiYzgwN-kBJ0vWT01X5pJCuQZyalLrUqY3G_TRcuSwZKMpx71PuCjGkq2XMJws-8K6rwuKUBtjvy1IRj7szkFlYz5It-hYRc.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eSimply complete the “Business Information” form and click \"\u003cstrong\u003eSave\u003c/strong\u003e.\"\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Address form with save button highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/43/f6/43f6162b39446c1eb20547a7fe7b01da/e7b41abfb5a8ed8625024144d4c024ed/original.png\" height=\"519\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/43/f6/43f6162b39446c1eb20547a7fe7b01da/e7b41abfb5a8ed8625024144d4c024ed/HsF9Vwl0lKM9oGMGwa_RCFArh32_4_7Mro06JAKJ8x9VQo57tFKNlGu5GpkfHZKO2tU1ppa4ReQhFZRW56A85TF7eninBrlQ553AIC1kpwPdVPUi-qFvAoncI-zrWDqOmbmhg5kDkhOI9BMMqe3EFyw.png\" width=\"351\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNext, add the debit or credit card to be billed for the campaign. Then, click \"\u003cstrong\u003eAdd card\u003c/strong\u003e\" followed by \"\u003cstrong\u003eAgree \u0026amp; launch campaign\u003c/strong\u003e.\" \u003c/p\u003e\u003cp\u003eOr, click “\u003cstrong\u003eSave and exit\u003c/strong\u003e” to save your ad as a draft and return to launch it later.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Payment screen with coupon option and card details options\" data-original=\"https://static.semrush.com/blog/uploads/media/63/33/63332c5fabfb04cd74263bc63ce021d5/61aa5bc85832dc4e5a2bd06f4195afe7/original.jpeg\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/63/33/63332c5fabfb04cd74263bc63ce021d5/61aa5bc85832dc4e5a2bd06f4195afe7/suahy7jS1Qdugcss7KoffKg48_3-knFyyIWntb5TOOUvLdFY2RqChVIfNAFdY09LXOiG-PXIDm3KeuFwxKt6p6YS_GAVAaC6Nbbn1EuVL_e3LDhqRUMn96E_8wMpxOi-qCHvz20k_SBq_RYPEuDx_aA.jpeg\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eIf you click “\u003c/em\u003e\u003cem\u003e\u003cstrong\u003eSave and exit\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e,” you’ll be directed to a page listing your campaigns. Here, you can review your campaign settings, edit campaigns and ad drafts, launch ads, and view your campaign insights (once your campaign is live).\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Newsletter signup 2024 ads campaign highlighted in LinkedIn campaigns dashboard\" data-original=\"https://static.semrush.com/blog/uploads/media/08/f0/08f032e01318d00fe4428f1ef4bcdb79/0847af3b8a6866e138b3eccc70422d54/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/08/f0/08f032e01318d00fe4428f1ef4bcdb79/0847af3b8a6866e138b3eccc70422d54/Yy0KJefHQQkCmtvfe4mMxZFITLOXIG-fQAoZV9QNV5u3S-pxPwnQAJ7ykUXnwjzLiD7_5JAhYhypkkjlxUh7fc7E91rZeMKqLAccg2tHf-uTOiy9L8jN43DZuTOQDTMwWQnwkrBxSxkd624_COvyHOU.png\" width=\"1010\" height=\"634\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eTo review your campaign settings, hover over the campaign name and click “\u003cstrong\u003eEdit \u0026amp; launch\u003c/strong\u003e.” \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Newsletter Signup 2024 LinkedIn ad ready to launch in dashboard\" data-original=\"https://static.semrush.com/blog/uploads/media/bb/16/bb16a29d5416212c717b45b6e0ae10a5/6ac9a8de5e4c02e7c17e2c9ac154e506/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/bb/16/bb16a29d5416212c717b45b6e0ae10a5/6ac9a8de5e4c02e7c17e2c9ac154e506/s69p-0sfLHfqFAQZrpqakyA1NR25ft6-e2Tpzh87eYfRtPHlJl1pggJqOprfhPdaxcmrsKN2r4OqbNlh6VHJm-lCR05dQG7z9woqE0iaB7O4UbExweyS2hf7A0nWjvmTKgCK8At-RPHHw8choiHScK8.png\" width=\"1010\" height=\"480\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThis opens your campaign settings in the Campaign Manager. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn campaign setting interface with website visits selected as the chosen objective\" data-original=\"https://static.semrush.com/blog/uploads/media/b9/f0/b9f038e0e3cb94dfd5ed9db92f35fcdf/7a3e8a0747202f9e410631a1d6e20ce8/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b9/f0/b9f038e0e3cb94dfd5ed9db92f35fcdf/7a3e8a0747202f9e410631a1d6e20ce8/4FH_qTEUvvC0Rxy3mdf3Ei-q0HowRapIghXMizSh2nYZDPT49WVhO-tXtN56Lvmg0tVJGVIj-tj6Yo3k6UW63SwZ3l-gXWxgXY4iKAW8K26OcfKu_g_9hos59c3cpHBklEkFOa16SlXRnpLv_zp13Dc.png\" width=\"1010\" height=\"1070\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eReview each page and click “\u003cstrong\u003eNext\u003c/strong\u003e” when you’re ready to review the next page.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Three LinkedIn ad examples to review with next button highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/34/27/34273af92469a9370db4ecc78db86306/b933092136f4f92001d03a4f461e07ea/original.png\" height=\"1030\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/34/27/34273af92469a9370db4ecc78db86306/b933092136f4f92001d03a4f461e07ea/Y7O1QvJGR0YwTGcRgHybHWKECcwjTz_t4y-wwgVf2ICRmd9JlY3n55Z3L5KnGFjZHW1nUvWT6x7S9dYXt6amXTwrswyMl0S8zoejan8_v_oopCyZ5uC-QlAzI-5KEF7wPeoervylm6rAKzI3Z0M8zbQ.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAfter reviewing your payment method on the third page and reading the Ads Agreement and Advertising Guidelines, click “\u003cstrong\u003eAgree and launch campaign\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn ads payment gateway with card detail text fields and launch button highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/45/96/4596b10b4973c26f36dd57cf3359c190/ed703293ef566603eae6ffe11e373620/original.png\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/45/96/4596b10b4973c26f36dd57cf3359c190/ed703293ef566603eae6ffe11e373620/_uCLDJ5MRPFhEaZPElcOvuhpwNuZN7-0YFE-9W4yOIY8DHDF2GEaCRg4r0IG9kkaQAP3NGUnzQ3rtFzM5iOru-LnqjAGJJKL5aYR0bn9OfBTd0Bcqh_99GBQiu1TpwJjUQt_AVOFjUyhaCymhf1xBZc.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou can also preview your ads as they’ll appear to LinkedIn users from the page listing your campaigns. \u003c/p\u003e\u003cp\u003eSimply click on the name of the campaign you just created. This opens a list of all the ads in your campaign. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Newsletter signup 2024 ads campaign highlighted in LinkedIn campaigns dashboard\" data-original=\"https://static.semrush.com/blog/uploads/media/99/56/99562f4114cfb9550a5c8437decb7514/dd5980276011a5ca0dd5708cc6499bdd/original.png\" height=\"634\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/99/56/99562f4114cfb9550a5c8437decb7514/dd5980276011a5ca0dd5708cc6499bdd/xAeed-gWB0_ffFmHHghXeXE3fmQG63ZcMatjAPzHJlo1T4FFvwhLwK9ImwzOLP3vCs1Ny1VmHe_tieySnA6wjv8DMlX-b0BSoMOJhSq2avfl0o3GShyA2vqaluyDtuqMkk35icNYsv3bzBVQTZtQiOY.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNext, click the name of the individual ad you want to preview.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A list of 4 Linkedin Ads for a Newsletter 2024 campaign with the first one highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/dd/5d/dd5d05eb5bdc62556442fd02624d2457/c49e11c77fd4c245536b359b4457f9c0/original.jpeg\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/dd/5d/dd5d05eb5bdc62556442fd02624d2457/c49e11c77fd4c245536b359b4457f9c0/faaYSOKnkDkK5LT8RV9cUtxpgEsUYcoDmf0j53sgyGK5E6m3RRPQIR3fLXf5RkzseHw4QZkjLmE0LPH0uspRvclhvwisecW4PbHxmH49jqkYVPf9CwJQfjHMkJVXCiVKb9Rad-8DAx9Ktx0gi_Hk0SY.jpeg\" width=\"1010\" height=\"936\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYour preview will open in a new browser tab. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Company Name Example LinkedIn Ad preview with a man reading a tablet alongside newsletter signup text\" data-original=\"https://static.semrush.com/blog/uploads/media/2d/5a/2d5acd8ba3403fa13b911c71d630f54c/3c2b5849e1cc241a0da1f111340269e5/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/2d/5a/2d5acd8ba3403fa13b911c71d630f54c/3c2b5849e1cc241a0da1f111340269e5/BSBqPCUQ-OyZgjYfWmWmyRSdMjKjzh_aJZ4Ma0KQ2NAz4MOSccNhRIIhum5du2DgKWaK2CVonUDyYzEiqvbzMCkLEmPgvDyp_kX30fV0w_rSeVWVMxkLW3bNx4QvZhhcABpn_3jl8uccsBOWvNhv9-4.png\" width=\"1010\" height=\"1428\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e9. Track and Manage Your Campaign\u003c/h3\u003e\u003cp\u003eOnce your campaign is live, track its performance using the dashboard in your Campaign Manager account.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn Ads performance dashboard populated with 3 campaign groups\" data-original=\"https://static.semrush.com/blog/uploads/media/e4/05/e40579e9c16843c2ad60ff94acc04e2a/4bcc53becb77c1a5271b9db5c9c619ec/original.jpeg\" height=\"547\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e4/05/e40579e9c16843c2ad60ff94acc04e2a/4bcc53becb77c1a5271b9db5c9c619ec/GeAIgUcGgN4SxDCIwuj3n3tFmiT5H9WudV5knZddMae2Yrre_2cvrkmFAfa1z4xmyIlLm0IloOk7IVae6wTdxqYBmUh00I5LcdMIH8bXMOLhKiZ4bEMh7A4YgGvVFD2L2Sx1rCHXQa56nvgJ8uZ1xqI.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp class=\"note\"\u003eImage Source: \u003ca href=\"https://www.linkedin.com/pulse/navigating-linkedin-campaign-managers-ad-performance-dashboard-aj/\" style=\"text-decoration:none\"\u003eLinkedIn\u003c/a\u003e\u003c/p\u003e\u003cp\u003eUse Semrush’s \u003ca href=\"https://www.semrush.com/social-media/\" style=\"text-decoration:none\"\u003eSocial Analytics\u003c/a\u003e tool to get detailed analytics for your LinkedIn Business Page alongside analytics for your other social media accounts. \u003c/p\u003e\u003cp\u003eTrack metrics including: \u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eFollower count \u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eNumber of impressions\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eTypes of engagement\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eEngagement rate\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eNumber of unique page visits\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003ePerformance data for individual posts\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eTo get started, connect your LinkedIn account to your Semrush account. \u003c/p\u003e\u003cp\u003eIn Semrush, click “\u003ca href=\"https://www.semrush.com/social-media/\" style=\"text-decoration:none\"\u003e\u003cstrong\u003eSocial Dashboard\u003c/strong\u003e\u003c/a\u003e” under “Social Media” in the main menu. \u003c/p\u003e\u003cp\u003eNext, click “\u003cstrong\u003e+ Create project.\u003c/strong\u003e” Or, select your project from the list if you’ve already done so by clicking “\u003cstrong\u003eSet up\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Social dashboard tool by Semrush with 3 projects to set up and create project highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/85/c5/85c5d835b138cee37d0f2b34fedea6ae/9e76a64e1e0060a7fd360a6962909bd8/original.jpeg\" height=\"677\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/85/c5/85c5d835b138cee37d0f2b34fedea6ae/9e76a64e1e0060a7fd360a6962909bd8/G-FdZvuEvz9gG6Zk2ijXI-HC-5sDtcW4gQ_JXgoEYl4ho1a_OC52egFOL2h35aaNXm9jy397DOZO7WhzRtsgwXoZ-8BVBQH_3JTNC0jTH9BfhVhZW9Wj0rP63XFWe_jo0K6Lm3AgdDUCGwGhwKcVhXQ.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eEnter your domain name and give the project a name. And click “\u003cstrong\u003eCreate project\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Create new social dashboard project for example.com\" data-original=\"https://static.semrush.com/blog/uploads/media/09/a4/09a478b1073c1f0c75e4cb327465015a/188d7da30ee6f401515757ddea8622de/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/09/a4/09a478b1073c1f0c75e4cb327465015a/188d7da30ee6f401515757ddea8622de/wMefaMQrq8Erpg7VCDeqPaaP6mN9CAe7SAEmmoCVjHXKjO-G_t0WnIvEUkU_xRUBQn2XrawGfuHLU0rrSuOLeHK_bedHqRFc0Zb0LYtJKWK1711pdIx95YN0CGMMQyowJXFUaBMSPLdhFbcjhqLK_rM.png\" width=\"1010\" height=\"930\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eA pop-up will appear, inviting you to get started with Semrush Social. \u003c/p\u003e\u003cp\u003eClick “\u003cstrong\u003eConnect\u003c/strong\u003e” beside the LinkedIn option.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Semrush social start screen with LinkedIn connect button highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/d3/17/d317855e4f72647b5e541338d49ae323/2768f1e32a71a4e02b582a8f5454ca8c/original.png\" height=\"1054\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d3/17/d317855e4f72647b5e541338d49ae323/2768f1e32a71a4e02b582a8f5454ca8c/YRp8VxMyLKR7PepcPQ7iAzAHrMWbcSORrQAVtw_kI5-kYNsZLqxIbHE3B9JmvBdCTBPqfnoXIErVlzjJoJFZUsO5rULRkqMtXTvd0VR8bjEgvbEoNgFlyUd4BGNK3XDJ2lkXahHhltjhV0_KD3kfTf8.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eSign into your LinkedIn account using the resulting pop-up. \u003c/p\u003e\u003cp\u003eEnter the email address or phone number associated with your business’s LinkedIn account, followed by your password. Then, click “\u003cstrong\u003eSign in.\u003c/strong\u003e”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"LinkedIn sign in with email and password text fields highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/9d/d2/9dd2efaf0b8a77789967395e4db63fc0/11a81a931f0a509f207cb7988ccbb3dc/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/9d/d2/9dd2efaf0b8a77789967395e4db63fc0/11a81a931f0a509f207cb7988ccbb3dc/FlakRmtYKGqKsPHswRobrSAttFqBsSzjWTiqeqM7e4X_kRy4INZF_JxKxXF8aTNR6kVPYEQ5Z7e7V1dWun-DdmZDS-7UfEy5HBnOOqOBcmqys8LxoDJrWbmKqRLegx6vZnafWoy-NVrlDyAwqMfBDGA.png\" width=\"1010\" height=\"931\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eClick “\u003cstrong\u003eAllow\u003c/strong\u003e” to give Semrush permission to sync with your LinkedIn account.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Allow button highlighted underneath sync options to connect Semrush social to LinkedIn profile\" data-original=\"https://static.semrush.com/blog/uploads/media/bd/c0/bdc00988fd9fceedbc4dfd318b7e6a8e/971985d6e46b1f78c97d0d9c7f13913f/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/bd/c0/bdc00988fd9fceedbc4dfd318b7e6a8e/971985d6e46b1f78c97d0d9c7f13913f/jgOBC4wQJwuEpE8iG48k2zZ7TuXJmeoKcVjgrMJXoWdUujk9MkFxKpZNOvsgHJJuvbjgf0eibu3g6_p6BZFhq1_Ou81PigMQyZH0bE4OMSodwPvDUWDCKgIN25G0AC8C5K1B7RmYLxZaja-ffVv04_8.png\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you manage more than one business page, select the pages you want to link and click “\u003cstrong\u003eAdd profiles\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Company Name Example business page selected to connect LinkedIn to Semrush social\" data-original=\"https://static.semrush.com/blog/uploads/media/cb/a4/cba4c14f6dbdf1911c9b42c14e625f89/59fce2d826ca34a51c0084cf2677d1d9/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/cb/a4/cba4c14f6dbdf1911c9b42c14e625f89/59fce2d826ca34a51c0084cf2677d1d9/Nayb8DB12G9LE77RNRO7SS-f9bYTPmwFtjGupToFCNyygJTpmVzbIu0zgHHC6FI50NSXnhoHhPGEZXscC2j5FfnonsS1ebxyWuTzLYA0-ulFjSUh8PBxlnU2KF08sPQ662gPR9F5Ls-647H52uY2zlo.png\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eClick “\u003cstrong\u003eContinue\u003c/strong\u003e” to start using Social Analytics.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Semrush social profile successfully connected with party popper and continue button highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/f5/f7/f5f7e2dab3f33fe9e871cce904e16869/0302b1df7922afdc4cbda0a681167e26/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/f5/f7/f5f7e2dab3f33fe9e871cce904e16869/0302b1df7922afdc4cbda0a681167e26/NlrbYQojCzPg21hodNsCSYLuW0OFjVoGpVIj4lMt1mXgjQmon0JnJaQBYEPXPic0UTAR65tdtiTWwCeCg6KU_NFXaDU_9o_ofhZauhH2bT-YdQXlX8sn33xTaa_RJw_r-GIGZ-yJdEfs2Bme3sd_YYI.png\" width=\"1010\" height=\"914\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYour LinkedIn account will now appear in your Social Dashboard. Click “\u003cstrong\u003ePoster\u003c/strong\u003e” to create and schedule LinkedIn posts. Or, click “\u003cstrong\u003eAnalytics\u003c/strong\u003e” to view data about your page and posts’ performance. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Semrush social dashboard with example.com project listed\" data-original=\"https://static.semrush.com/blog/uploads/media/3f/91/3f917819885441538ce5f87f5013a57a/9de64b8b3bd705eb986274e6e993b73f/original.png\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/3f/91/3f917819885441538ce5f87f5013a57a/9de64b8b3bd705eb986274e6e993b73f/uabCurv6U57Fee21a6qIUsTFChPSykJm5NUB8mYV2f5O6dsAx1NNdDtfmfSDxazK-KULFcUnsFYJL66QgRsIhDjyGqnM6BU3-9c86fM-BlmKlRJcqXen51GAXgQ4tjeaRyxAeMBVma3LUM1dTPfATxw.png\" width=\"1010\" height=\"260\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eToggle between the “Audience,” “Engagement,” and “Posts” analytics for your LinkedIn page. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Social Analytics tool by Semrush with example.com project and audience, engagement, and posts tabs highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/0e/37/0e376cacb752d7ebb18f63af81d66547/54a901fb599e512f53697b3726ddd0e9/original.jpeg\" height=\"499\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/0e/37/0e376cacb752d7ebb18f63af81d66547/54a901fb599e512f53697b3726ddd0e9/UfF4va0p30Ld01qlXjf4hc9QlBFk7DmG63yQj-vvLE8hmDhv_I2QVVm-IXk7m0J_oBXin5cnuiexLOU_uym7NBeeHLuCO2NoS_iO8Cs8PuQU1u9lwqt_A_w23ylA4LBqgN1ird9EbFVMo_E4REZq1Ik.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Posts tab of social analytics dashboard highlighted with data for example post\" data-original=\"https://static.semrush.com/blog/uploads/media/f3/f1/f3f11d6a5d3f2572ec175532ceb339be/673b268af74c8bb51373865f2aceb0f3/original.png\" height=\"514\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/f3/f1/f3f11d6a5d3f2572ec175532ceb339be/673b268af74c8bb51373865f2aceb0f3/h7N9HJ6q6tHCAggXXFmahXMcodP6yEkOWCmDj1zJGdDADSEogR8L7LdWfn4kc00gB-2U0JzdwfO0WEbwMMb6RZugdCqHRMkByv_N2Ryu9PGbj9iIjzWabzWXgg1zAqdj7W6QogsfgqPFTpl8LWOC73k.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIn the “Audience” report, you’ll get insight into your followers’ geographic locations, industries, company sizes, and job functions.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Social Analytics tool by Semrush with Audience tab highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/9c/30/9c3053b724b50a9be23d3478848c62c0/a0d8c6f3172630d73640423c917242ec/original.jpeg\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/9c/30/9c3053b724b50a9be23d3478848c62c0/a0d8c6f3172630d73640423c917242ec/5CsUDhJfrhFxOtHTWgCEePqzprOVEL3Qi62zTGJIuv3wvn21ChWcSqtxKRhQ8xQwF18dRZQz3-E9SrVtBktg7q8Pth5PfA04wn8CBpRLFW0UTqkHNtTwf6_-rBm9_m773ZXaG1ApT430rMdrr0vdgTI.jpeg\" width=\"1010\" height=\"643\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe “Engagement” dashboard provides detailed reporting on your page’s followers, engagement rate, impressions, reach, clicks, reactions, comments, and shares. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Social analytics tool by Semrush with Engagement tab highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/21/2a/212a5864230384f0927d1aa7a0936cfd/24feb59c4aee9c9263d66c43f76d4ea9/original.jpeg\" height=\"529\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/21/2a/212a5864230384f0927d1aa7a0936cfd/24feb59c4aee9c9263d66c43f76d4ea9/56fFc59gKVNHPJauHCU1ik_xuM11TWBfHUfpS_V3giDzaM4Ynal7uMqZWGAesTqswNFKSs4PfhBs-E2yU2b5MBKN1cpG8nJo2Pykk_S6tiFOpPcgLc_f0B5bpmOPQ6JDafYmjcD4RdNNx8tgy4O0XZU.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eUse the “Posts” report to track metrics for individual posts. Track engagement rate, likes, shares, comments, clicks, and impressions. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Posts tab of social analytics tool highlighted with example post data\" data-original=\"https://static.semrush.com/blog/uploads/media/8a/19/8a19ec63ae48192c98474d18dbeb11bf/7e0886bb8c2f99f816e22d809f415e8c/original.png\" height=\"514\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/8a/19/8a19ec63ae48192c98474d18dbeb11bf/7e0886bb8c2f99f816e22d809f415e8c/kwGkM4bTEb9jKdq38dMnFRsoYx3eGWI_GAuRoG9mgHVcCOhy_fr6BHccgqk5TMNVjzGpVvQvzF6GPRzYsu9Ed7Rl91dgmBtjJs95lsNDlZk43VN88xGB4sTsnbaiI7-dgTZ8-vsYOuXEWlVxWLF8wvc.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch2\u003eStreamline Your Social Media Marketing with Semrush\u003c/h2\u003e\u003cp\u003eLinkedIn ads can be a powerful way to grow awareness and increase revenue. However, LinkedIn is just one piece of the social media advertising puzzle. \u003c/p\u003e\u003cp\u003eTo make the most of your social media resources, use \u003ca href=\"https://www.semrush.com/social-media/\" style=\"text-decoration:none\"\u003eSemrush Social\u003c/a\u003e to track and manage all your \u003ca href=\"https://www.semrush.com/blog/social-media-ads/\" style=\"text-decoration:none\"\u003esocial media marketing\u003c/a\u003e efforts in one place. \u003c/p\u003e\u003cp\u003eIn addition to LinkedIn, Semrush Social currently supports content publishing and performance analytics for the following platforms:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eFacebook\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eInstagram\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eX (formerly Twitter)\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003ePinterest\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eGoogle Business Profile\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eTry out Semrush’s Social Media Toolkit for yourself.\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/social-media/\" show_input=\"false\" header=\"Streamline Your LinkedIn Ads Management\" text=\"with a Semrush Social Subscription\" button_text=\"Start Free Trial\" bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\" bg_button=\"-success\"]\u003c/p\u003e","galaxy":"no_galaxy","team":"en_editorial_team","isReviewedByExpert":false}},"alternates":[],"category":{"id":15,"name":"Social Media","slug":"social-media","lang":"en","description":"Social media is key for your online presence. Learn the fundamentals, tips, and strategies for effective social media marketing to boost your online presence and engage with your audience.","metaTitle":"Social Media - Semrush Blog","metaDescription":"Boost your online presence and engage with your audience with social media. Learn how from the experts.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"background":"purpleIllust","timeToRead":11,"tableOfContent":true,"deindex":false,"metrics":null,"related":[9488,8186,6328,6152],"translated":null,"mainUrl":"","contributors":[{"id":206350529,"name":"Chris Shirlow"}]},"categoriesTree":[{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","productWidget":null,"customProductWidgetId":null,"children":[{"id":338,"name":"General SEO","slug":"general-seo","lang":"en","description":"Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":8,"name":"Keyword Research","slug":"keyword-research","lang":"en","description":"Keyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.","productWidget":"keywordOverview","customProductWidgetId":3,"children":[]},{"id":153,"name":"On-page SEO","slug":"on-page-seo","lang":"en","description":"On-page SEO is the key to making your web pages more relevant and user-friendly for both users and search engines. Learn how to apply the latest techniques, tools, and best practices from the top on-page SEO experts.","productWidget":"keywordOverview","customProductWidgetId":3,"children":[]},{"id":7,"name":"Link Building","slug":"link-building","lang":"en","description":"Link building is one of the most effective SEO strategies to boost your website’s performance. Check out these resources and learn how to build high-quality links from the best link-building experts.","productWidget":"backlinksAnalytics","customProductWidgetId":1,"children":[]},{"id":6,"name":"Local SEO","slug":"local-seo","lang":"en","description":"Local SEO is essential for businesses targeting specific areas. Dive into expert tips, tools, and best practices to boost your local online presence and connect effectively with your community.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":5,"name":"Technical SEO","slug":"technical-seo","lang":"en","description":"Technical SEO is key to helping search engines find, crawl, and index the pages on your site. Check out these resources to learn how to improve your site’s speed, crawlability, indexability, and more.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]},{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","productWidget":null,"customProductWidgetId":null,"children":[{"id":339,"name":"General Marketing","slug":"general-marketing","lang":"en","description":"Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. 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