CINXE.COM

<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><title>Marketing - Semrush Blog</title><meta name="description" content="Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts."/><link rel="canonical" href="https://www.semrush.com/blog/category/marketing/"/><meta name="next-head-count" content="5"/><link rel="dns-prefetch" href="https://static.semrush.com"/><link rel="preconnect" href="https://static.semrush.com"/><link rel="preconnect" href="https://fonts.gstatic.com"/><link rel="preconnect" href="https://www.google-analytics.com"/><link rel="preconnect" href="https://google-analytics.bi.owox.com"/><link rel="preload" as="style" data-href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;700&display=swap"/><link rel="stylesheet" data-href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;700&display=swap"/><style>html[data-theme=dark] body { background: #111317; color: #fff; }</style><style>html[data-theme=dark] .semblog-header-navbar { background: #21232B; color: #fff; }</style><style>html body, .semblog-header-navbar { background: #fff; color: #000; }</style><style>.ch2-dialog {z-index: 98 !important;}.ch2-icon{bottom: 118px !important;}@media(min-width: 960px){.ch2-icon{bottom: 60px !important;}}</style><link rel="icon" type="image/x-icon" href="https://static.semrush.com/semblog-next-static/favicon/favicon.ico"/><link rel="icon" type="image/png" sizes="32x32" href="https://static.semrush.com/semblog-next-static/favicon/favicon-32x32.png"/><link rel="icon" type="image/png" sizes="16x16" href="https://static.semrush.com/semblog-next-static/favicon/favicon-16x16.png"/><link rel="apple-touch-icon" sizes="180x180" href="https://static.semrush.com/semblog-next-static/favicon/apple-touch-icon.png"/><link rel="mask-icon" href="https://static.semrush.com/semblog-next-static/favicon/safari-pinned-tab.svg" color="#ff642d"/><meta name="msapplication-TileColor" content="#421983"/><meta name="theme-color" content="#ffffff"/><meta property="fb:app_id" content="339433896413300"/><link type="application/rss+xml" rel="alternate" href="/blog/feed/" title="RSS"/><link rel="preload" href="//static.semrush.com/blog/blog/350dc522/_next/static/css/87f201554fb8552d.css" as="style"/><link rel="stylesheet" href="//static.semrush.com/blog/blog/350dc522/_next/static/css/87f201554fb8552d.css" data-n-g=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/polyfills-42372ed130431b0a.js"></script><script src="https://static.semrush.com/wte/js/exp.min.js" defer="" data-nscript="beforeInteractive"></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/webpack-23165d91b9037d10.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/126-696428f7bf06e1b0.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/2520-0a59bc5dee36a132.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/main-d8856db9bdc17de5.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/%40semcore-47edbad1ea4a1ac1.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/lodash-883dc892beaff10c.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/%40flame-6e3baca8e813780b.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/styled-components-16a87def795b2c08.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/%40reshadow-0864e89114eaf108.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/9484-3ee6632af485c202.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/7473-e91400443f6f1f2a.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/2953-152afc6f79bebd64.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/6088-ea90d5d7f3b61c5b.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/3234-b69401bc7df13044.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/3514-957d8e926ef2f76b.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/1025-d78ad8a6ff8773ce.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/pages/_app-b0b44db4c9ea7e8d.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/shared-017397ff-e91bdf7f93e65bdd.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/shared-d87c119a-4ae61720a52174a0.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/chunks/pages/category/%5Bcategory%5D-27c3593ad1d8f3fc.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/semrush-blog/_buildManifest.js" defer=""></script><script src="//static.semrush.com/blog/blog/350dc522/_next/static/semrush-blog/_ssgManifest.js" defer=""></script><style data-styled="" data-styled-version="5.3.3">.dHnzHm{fill:currentColor;max-height:100%;}/*!sc*/ data-styled.g1[id="sc-bdvvtL"]{content:"dHnzHm,"}/*!sc*/ .diXivc[class*='SLink']{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;}/*!sc*/ .diXivc[class*='SLink'],.diXivc[class*='SLink']:active{color:currentColor !important;}/*!sc*/ .diXivc[class*='SLink'] span{border-color:transparent !important;}/*!sc*/ .diXivc[class*='SLink']:hover{opacity:0.6;}/*!sc*/ .diXivc[class*='SLink']:visited{color:currentColor !important;}/*!sc*/ .diXivc[class*='SLink']:visited span{border-color:currentColor !important;}/*!sc*/ .diXivc:not([href]){cursor:not-allowed !important;pointer-events:none;opacity:0.5;}/*!sc*/ .diXivc.-outlined{position:relative;}/*!sc*/ .diXivc.-outlined:before{content:'';position:absolute;border-bottom:1px solid #fff;width:100%;bottom:2px;}/*!sc*/ .diXivc.-outlined:hover:before{visibility:hidden;}/*!sc*/ data-styled.g2[id="sc-gsDKAQ"]{content:"diXivc,"}/*!sc*/ .kTWIjD{display:none;font-weight:400;padding-bottom:14px;padding-top:14px;}/*!sc*/ @media screen and (min-width:960px){.kTWIjD{display:block;}}/*!sc*/ .dmOGYZ{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex:1;-ms-flex:1;flex:1;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;height:100%;margin:0 auto;padding:0 15px;position:relative;width:100%;}/*!sc*/ @media screen and (min-width:375px){.dmOGYZ{padding:0 24px;}}/*!sc*/ @media screen and (min-width:768px){.dmOGYZ{padding:0 45px;}}/*!sc*/ @media screen and (min-width:1140px){.dmOGYZ{padding:0 40px;width:100%;max-width:1440px;}}/*!sc*/ .itgbLD{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}/*!sc*/ .hhiaWA{height:50px;padding:14px 0;}/*!sc*/ @media screen and (min-width:768px){.hhiaWA{height:70px;padding:24px 0;}}/*!sc*/ .gvnexy{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}/*!sc*/ @media screen and (min-width:1140px){.gvnexy{height:100%;}}/*!sc*/ .kqFGKV{height:22px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin-right:24px;}/*!sc*/ .kHPkQj{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:none;font-weight:500;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;width:100%;}/*!sc*/ @media screen and (min-width:960px){.kHPkQj{padding:0 24px 0 30px;}}/*!sc*/ @media screen and (min-width:1140px){.kHPkQj{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;height:100%;}}/*!sc*/ .jAYqEQ{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;width:100%;}/*!sc*/ @media screen and (min-width:1140px){.jAYqEQ{font-size:16px;height:100%;}}/*!sc*/ .jMNgCm{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;opacity:1;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .cNXzqV{margin-right:16px;margin-top:0;}/*!sc*/ @media screen and (min-width:500px){.cNXzqV{margin-right:24px;}}/*!sc*/ @media screen and (min-width:960px){.cNXzqV{margin-top:2px;}}/*!sc*/ @media screen and (min-width:1140px){.cNXzqV{margin-top:18px;}}/*!sc*/ .cwkoec{font-size:16px;font-weight:500;margin-right:8px;}/*!sc*/ @media screen and (min-width:768px){.cwkoec{font-size:32px;margin-right:20px;}}/*!sc*/ @media screen and (min-width:960px){.cwkoec{font-size:16px;margin-right:0;}}/*!sc*/ .dwdnee{display:none;}/*!sc*/ @media screen and (min-width:500px){.dwdnee{display:unset;}}/*!sc*/ .fBKLaB{width:36px;height:20px;}/*!sc*/ .fYleTp{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex:1;-ms-flex:1;flex:1;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;height:100%;margin:0 auto;padding:0 15px;position:relative;width:100%;}/*!sc*/ @media screen and (min-width:375px){.fYleTp{padding:0 24px;}}/*!sc*/ @media screen and (min-width:768px){.fYleTp{padding:0 45px;}}/*!sc*/ @media screen and (min-width:1140px){.fYleTp{padding:0 65px;width:1140px;}}/*!sc*/ .bLEyhW{padding-top:24px;}/*!sc*/ @media screen and (min-width:768px){.bLEyhW{padding-top:32px;}}/*!sc*/ .bqSDWU{padding-bottom:160px;padding-top:40px;}/*!sc*/ @media screen and (min-width:768px){.bqSDWU{padding-bottom:200px;}}/*!sc*/ @media screen and (min-width:1140px){.bqSDWU{padding-bottom:120px;}}/*!sc*/ .fjSsBM{margin-top:10px;}/*!sc*/ @media screen and (min-width:768px){.fjSsBM{margin-top:0;}}/*!sc*/ .ihkKLq{margin-top:20px;}/*!sc*/ @media screen and (min-width:768px){.ihkKLq{max-width:90%;}}/*!sc*/ @media screen and (min-width:960px){.ihkKLq{max-width:660px;}}/*!sc*/ .daLPsZ{margin-right:-15px;margin-top:15px;}/*!sc*/ @media screen and (min-width:768px){.daLPsZ{margin-top:24px;margin-right:0;margin-bottom:6px;}}/*!sc*/ .fUZxdz{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;margin:0 -15px;overflow-y:visible;}/*!sc*/ @media screen and (min-width:768px){.fUZxdz{-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}}/*!sc*/ @media screen and (min-width:1140px){.fUZxdz{margin:0 -20px;}}/*!sc*/ .fkjnGA{-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;margin-top:30px;max-width:485px;}/*!sc*/ @media screen and (min-width:768px){.fkjnGA{margin-top:47px;}}/*!sc*/ @media screen and (min-width:960px){.fkjnGA{max-width:485px;}}/*!sc*/ .fgdzyT{height:168px;margin-bottom:16px;width:100%;}/*!sc*/ @media screen and (min-width:375px){.fgdzyT{height:190px;}}/*!sc*/ @media screen and (min-width:768px){.fgdzyT{margin-bottom:24px;height:188px;}}/*!sc*/ @media screen and (min-width:960px){.fgdzyT{margin-bottom:32px;height:282px;}}/*!sc*/ .bMmvMN{font-size:14px;margin-bottom:0;}/*!sc*/ .fyNSGz{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ .rcMHh{margin-top:16px;}/*!sc*/ @media screen and (min-width:768px){.rcMHh{margin-top:20px;}}/*!sc*/ @media screen and (min-width:1140px){.rcMHh{margin-top:16px;}}/*!sc*/ .eImxTG{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;font-size:12px;line-height:1;max-width:100%;}/*!sc*/ @media screen and (min-width:768px){.eImxTG{font-size:14px;}}/*!sc*/ .bOPqPZ{padding-bottom:120px;}/*!sc*/ @media screen and (min-width:768px){.bOPqPZ{padding-top:30px;padding-bottom:150px;}}/*!sc*/ @media screen and (min-width:960px){.bOPqPZ{padding-top:0;padding-bottom:200px;}}/*!sc*/ @media screen and (min-width:960px){.khKTwy{padding-top:65px;}}/*!sc*/ .hLMiUd{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;padding:34px 16px 43px;}/*!sc*/ @media screen and (min-width:500px){.hLMiUd{padding:34px 24px 43px;}}/*!sc*/ @media screen and (min-width:768px){.hLMiUd{padding:42px 49px 59px;}}/*!sc*/ @media screen and (min-width:960px){.hLMiUd{-webkit-flex-direction:row-reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse;padding:77px 20px 54px;}}/*!sc*/ @media screen and (min-width:1140px){.hLMiUd{padding:77px 0 54px;}}/*!sc*/ .bfwSSo{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;margin-bottom:35px;}/*!sc*/ @media screen and (min-width:500px){.bfwSSo{margin-bottom:42px;}}/*!sc*/ @media screen and (min-width:768px){.bfwSSo{margin-bottom:47px;}}/*!sc*/ @media screen and (min-width:960px){.bfwSSo{padding:0 20px;margin-bottom:0;width:531px;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;}}/*!sc*/ .cpjyre{margin-bottom:24px;text-align:center;}/*!sc*/ @media screen and (min-width:768px){.cpjyre{margin-bottom:28px;}}/*!sc*/ @media screen and (min-width:960px){.cpjyre{margin-bottom:36px;}}/*!sc*/ .erTeft{width:66%;}/*!sc*/ .ekKMKn{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}/*!sc*/ @media screen and (min-width:960px){.ekKMKn{margin-top:-135px;margin-right:64px;}}/*!sc*/ @media screen and (min-width:1140px){.ekKMKn{width:427px;margin-right:84px;}}/*!sc*/ .ecYQvo{display:none;margin-bottom:47px;}/*!sc*/ @media screen and (min-width:960px){.ecYQvo{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;}}/*!sc*/ .iaVQfX{position:relative;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;width:100%;margin-bottom:24px;}/*!sc*/ .fCgLNB{padding:6px 16px;}/*!sc*/ @media screen and (min-width:500px){.fCgLNB{padding:8px 18px;}}/*!sc*/ .eJSJUa{color:rgba(255,255,255,0.6);}/*!sc*/ .fMHlys{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;}/*!sc*/ .kTvfuu{margin-top:0;padding-top:20px;}/*!sc*/ @media screen and (min-width:768px){.kTvfuu{padding-top:40px;}}/*!sc*/ .iyklmk{-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;margin-top:30px;max-width:327px;}/*!sc*/ @media screen and (min-width:768px){.iyklmk{margin-top:47px;}}/*!sc*/ @media screen and (min-width:960px){.iyklmk{max-width:327px;}}/*!sc*/ .ezAgxV{height:168px;margin-bottom:16px;width:100%;}/*!sc*/ @media screen and (min-width:375px){.ezAgxV{height:190px;}}/*!sc*/ @media screen and (min-width:768px){.ezAgxV{margin-bottom:24px;height:188px;}}/*!sc*/ @media screen and (min-width:960px){.ezAgxV{margin-bottom:24px;height:180px;}}/*!sc*/ .ftluEx{height:14px;margin-left:4px;margin-right:12px;width:12px;}/*!sc*/ @media screen and (min-width:768px){.ftluEx{width:14px;height:17px;margin-right:16px;}}/*!sc*/ .ilcAGm{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;font-size:12px;line-height:1;max-width:90%;}/*!sc*/ @media screen and (min-width:768px){.ilcAGm{font-size:14px;}}/*!sc*/ data-styled.g8[id="sc-gKclnd"]{content:"kTWIjD,dmOGYZ,itgbLD,hhiaWA,gvnexy,kqFGKV,kHPkQj,jAYqEQ,jMNgCm,cNXzqV,cwkoec,dwdnee,fBKLaB,fYleTp,bLEyhW,bqSDWU,fjSsBM,hrZfTH,ihkKLq,daLPsZ,fUZxdz,fkjnGA,fgdzyT,bMmvMN,fyNSGz,rcMHh,eImxTG,bOPqPZ,khKTwy,hLMiUd,bfwSSo,cpjyre,erTeft,ekKMKn,ecYQvo,iaVQfX,fCgLNB,eJSJUa,fMHlys,kTvfuu,iyklmk,ezAgxV,ftluEx,ilcAGm,"}/*!sc*/ .eCFzov{width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ .eCFzov button{font-size:14px !important;padding:0 7px;width:100%;min-width:36px !important;display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;}/*!sc*/ .eCFzov [class*='SText']{margin:0 !important;}/*!sc*/ data-styled.g10[id="sc-furwcr"]{content:"eCFzov,"}/*!sc*/ .cUzqda button[class*='SButton']{background-color:#FF642D !important;color:#FFFFFF !important;}/*!sc*/ .cUzqda button[class*='SButton']:hover{background-color:#B33300 !important;}/*!sc*/ .cUzqda button[class*='SButton']:disabled{background-color:#D1D4DB !important;opacity:1;}/*!sc*/ .cUzqda button[class*='SButton']:active{background-color:#7E1E00 !important;}/*!sc*/ data-styled.g14[id="sc-iqseJM"]{content:"cUzqda,"}/*!sc*/ .jnHwXF{width:100%;padding:0 15px;}/*!sc*/ @media screen and (min-width:768px){.jnHwXF{width:50%;}}/*!sc*/ @media screen and (min-width:1140px){.jnHwXF{padding:0 20px;}}/*!sc*/ .kEAeQz{width:100%;padding:0 15px;}/*!sc*/ @media screen and (min-width:768px){.kEAeQz{width:50%;}}/*!sc*/ @media screen and (min-width:960px){.kEAeQz{width:33.333333333333336%;}}/*!sc*/ @media screen and (min-width:1140px){.kEAeQz{padding:0 20px;}}/*!sc*/ data-styled.g24[id="sc-dJjYzT"]{content:"jnHwXF,kEAeQz,"}/*!sc*/ .EgMcS{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin-right:4px;}/*!sc*/ data-styled.g28[id="sc-fKVqWL"]{content:"EgMcS,"}/*!sc*/ .kJeEgG{color:#FF642D;}/*!sc*/ data-styled.g29[id="sc-bBHxTw"]{content:"kJeEgG,"}/*!sc*/ .knPMRb{font-family:'Factor A',sans-serif;font-weight:500;font-size:16px;line-height:160%;display:none;}/*!sc*/ .knPMRb:hover{color:#FF642D;-webkit-transition:0.235s color;transition:0.235s color;}/*!sc*/ @media (min-width:500px){.knPMRb{display:inline-block;}}/*!sc*/ data-styled.g30[id="sc-iwjdpV"]{content:"knPMRb,"}/*!sc*/ .fUFbzD{display:inline-block;margin-right:8px;}/*!sc*/ data-styled.g31[id="sc-cxpSdN"]{content:"fUFbzD,"}/*!sc*/ .kdpkRH{position:relative;font-family:'Inter',Ubuntu,Helvetica,Arial,sans-serif;width:100%;height:100%;min-height:100vh;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;will-change:background-color,color;min-width:0;}/*!sc*/ data-styled.g32[id="sc-llYSUQ"]{content:"kdpkRH,"}/*!sc*/ .OPZXU{padding-bottom:60px;}/*!sc*/ @media screen and (min-width:768px){.OPZXU{padding-bottom:100px;}}/*!sc*/ data-styled.g33[id="sc-iJKOTD"]{content:"OPZXU,"}/*!sc*/ .rlAHV{display:inline-block;font-family:Inter;font-size:14px;line-height:1.6;font-weight:400;}/*!sc*/ .eUNEVb{color:#898D9A;display:none;font-family:Inter;font-size:11px;font-weight:400;margin-top:2px;}/*!sc*/ @media screen and (min-width:1140px){.eUNEVb{display:block;}}/*!sc*/ .IkbpN{display:inline-block;font-family:Inter;font-size:12px;}/*!sc*/ @media screen and (min-width:768px){.IkbpN{font-size:14px;}}/*!sc*/ .fwsBbf{display:inline-block;font-family:Factor A;font-size:28px;font-weight:500;-webkit-letter-spacing:0.0145em;-moz-letter-spacing:0.0145em;-ms-letter-spacing:0.0145em;letter-spacing:0.0145em;}/*!sc*/ @media screen and (min-width:768px){.fwsBbf{font-size:48px;margin-bottom:0;}}/*!sc*/ .iHxVIl{display:inline-block;font-family:Factor A;}/*!sc*/ .hyacYH{display:inline-block;font-family:Inter;font-size:16px;line-height:1.5;}/*!sc*/ .dNa-Dez{color:secondary1;display:inline-block;font-family:Inter;font-size:12px;font-weight:400;}/*!sc*/ @media screen and (min-width:960px){.dNa-Dez{font-size:14px;}}/*!sc*/ .kATUME{display:inline-block;font-family:Inter;font-size:12px;line-height:15px;margin-right:12px;}/*!sc*/ @media screen and (min-width:768px){.kATUME{font-size:14px;margin-right:16px;}}/*!sc*/ .fcepCO{display:inline-block;font-family:Inter;font-size:12px;font-weight:400;}/*!sc*/ @media screen and (min-width:768px){.fcepCO{font-size:14px;}}/*!sc*/ .iWvvai{display:inline-block;font-family:Factor A;font-size:16px;font-weight:700;-webkit-letter-spacing:0.2px;-moz-letter-spacing:0.2px;-ms-letter-spacing:0.2px;letter-spacing:0.2px;line-height:1.4;max-height:45px;max-width:100%;overflow:hidden;}/*!sc*/ @media screen and (min-width:768px){.iWvvai{font-size:22px;max-height:87px;}}/*!sc*/ @media screen and (min-width:960px){.iWvvai{font-size:26px;max-height:90px;line-height:1.2;}}/*!sc*/ .hDBCud{display:inline-block;font-family:Inter;font-size:14px;font-weight:300;-webkit-letter-spacing:0.1px;-moz-letter-spacing:0.1px;-ms-letter-spacing:0.1px;letter-spacing:0.1px;line-height:1.65;margin-bottom:16px;max-width:98%;}/*!sc*/ @media screen and (min-width:768px){.hDBCud{margin-top:8px;}}/*!sc*/ @media screen and (min-width:960px){.hDBCud{font-size:16px;}}/*!sc*/ @media screen and (min-width:1140px){.hDBCud{margin-bottom:20px;}}/*!sc*/ .eDUsYp{display:inline-block;font-family:Inter;margin-bottom:12px;margin-right:12px;}/*!sc*/ @media screen and (min-width:768px){.eDUsYp{margin-right:16px;}}/*!sc*/ .jLpOvU{display:inline-block;font-family:Inter;margin-bottom:12px;margin-right:12px;}/*!sc*/ @media screen and (min-width:768px){.jLpOvU{margin-right:20px;}}/*!sc*/ .eRgzbE{display:inline-block;font-family:Factor A;font-size:22px;font-weight:500;line-height:26.4px;}/*!sc*/ @media screen and (min-width:500px){.eRgzbE{font-size:24px;line-height:31.2px;}}/*!sc*/ @media screen and (min-width:768px){.eRgzbE{font-size:32px;line-height:38.4px;}}/*!sc*/ @media screen and (min-width:960px){.eRgzbE{font-size:42px;line-height:50.4px;}}/*!sc*/ .drtSPB{color:rgba(255,255,255,0.6);display:inline-block;font-family:Inter;font-size:16px;font-weight:500;line-height:17px;}/*!sc*/ @media screen and (min-width:500px){.drtSPB{line-height:21.78px;}}/*!sc*/ .gKyjMv{display:inline-block;font-family:Factor A;font-size:16px;font-weight:700;-webkit-letter-spacing:0.2px;-moz-letter-spacing:0.2px;-ms-letter-spacing:0.2px;letter-spacing:0.2px;line-height:1.4;max-height:45px;max-width:90%;overflow:hidden;}/*!sc*/ @media screen and (min-width:768px){.gKyjMv{font-size:22px;max-height:87px;}}/*!sc*/ @media screen and (min-width:960px){.gKyjMv{font-size:22px;max-height:80px;line-height:1.28;}}/*!sc*/ .jvwzmd{display:inline-block;font-family:Inter;font-size:14px;font-weight:300;-webkit-letter-spacing:0.1px;-moz-letter-spacing:0.1px;-ms-letter-spacing:0.1px;letter-spacing:0.1px;line-height:1.65;margin-bottom:16px;max-width:100%;}/*!sc*/ @media screen and (min-width:768px){.jvwzmd{margin-top:8px;}}/*!sc*/ @media screen and (min-width:960px){.jvwzmd{font-size:16px;}}/*!sc*/ @media screen and (min-width:1140px){.jvwzmd{margin-bottom:20px;}}/*!sc*/ data-styled.g37[id="sc-kLwhqv"]{content:"rlAHV,eUNEVb,IkbpN,fwsBbf,iHxVIl,hyacYH,dNa-Dez,kATUME,fcepCO,iWvvai,hDBCud,eDUsYp,jLpOvU,eRgzbE,drtSPB,gKyjMv,jvwzmd,"}/*!sc*/ .kHxCXt{border:0;outline:none;background-color:#F6F7F8;color:#171A22;border-radius:10px;cursor:pointer;display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;text-align:center;margin-right:10px;margin-top:12px;white-space:nowrap;overflow:hidden;margin-bottom:5px;}/*!sc*/ .kHxCXt a,.kHxCXt button{outline:none;color:inherit;cursor:pointer;padding:10px 16px;}/*!sc*/ .kHxCXt > span{width:100%;}/*!sc*/ .kHxCXt button{border:0;width:100%;background:inherit;height:100%;}/*!sc*/ .kHxCXt:hover{color:#FF642D;}/*!sc*/ .kHxCXt:active{background-color:#FF642D;color:#FFFFFF;}/*!sc*/ data-styled.g38[id="sc-ikJyIC"]{content:"kHxCXt,"}/*!sc*/ .frQiwv{z-index:2;}/*!sc*/ .frQiwv li{list-style-type:none;display:inline-block;vertical-align:middle;cursor:pointer;}/*!sc*/ .frQiwv li + li{margin-left:23px;}/*!sc*/ .frQiwv li a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;line-height:1.5;}/*!sc*/ .frQiwv li:hover{color:#D1D4DB;}/*!sc*/ data-styled.g52[id="sc-bBHHxi"]{content:"frQiwv,"}/*!sc*/ .iLWHY{background:#171A22;color:#898D9A;overflow:hidden;}/*!sc*/ data-styled.g56[id="sc-hUpaCq"]{content:"iLWHY,"}/*!sc*/ .bRGSQl li{list-style-type:none;display:inline-block;vertical-align:middle;text-transform:uppercase;cursor:pointer;}/*!sc*/ .bRGSQl li + li{margin-left:23px;}/*!sc*/ .bRGSQl li a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ .bRGSQl li:hover{color:#D1D4DB;}/*!sc*/ data-styled.g57[id="sc-jgrJph"]{content:"bRGSQl,"}/*!sc*/ .jiMzLO li{color:#D1D4DB;}/*!sc*/ .jiMzLO li + li{margin-left:20px;}/*!sc*/ data-styled.g58[id="sc-gSQFLo"]{content:"jiMzLO,"}/*!sc*/ .fsgVaA{z-index:100;-webkit-transform:translateY(0);-ms-transform:translateY(0);transform:translateY(0);-webkit-transition:-webkit-transform 0.35s cubic-bezier(.25,.5,.75,1);-webkit-transition:transform 0.35s cubic-bezier(.25,.5,.75,1);transition:transform 0.35s cubic-bezier(.25,.5,.75,1);will-change:transform;}/*!sc*/ .fsgVaA.-fixed{-webkit-transition:-webkit-transform 0.25s cubic-bezier(.25,.5,.75,1);-webkit-transition:transform 0.25s cubic-bezier(.25,.5,.75,1);transition:transform 0.25s cubic-bezier(.25,.5,.75,1);}/*!sc*/ @media (min-width:960px){.fsgVaA{-webkit-transform:translateY( 0 );-ms-transform:translateY( 0 );transform:translateY( 0 );}}/*!sc*/ data-styled.g59[id="sc-lbhJGD"]{content:"fsgVaA,"}/*!sc*/ .bdCiYc{color:#171A22;}/*!sc*/ data-styled.g62[id="sc-eJwWfJ"]{content:"bdCiYc,"}/*!sc*/ .iOfCGQ{color:#FF642D;}/*!sc*/ data-styled.g63[id="sc-nVkyK"]{content:"iOfCGQ,"}/*!sc*/ .KircL{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ data-styled.g64[id="sc-hiwPVj"]{content:"KircL,"}/*!sc*/ .fYCIKH{white-space:nowrap;font-weight:500;line-height:1.5;color:#171A22;}/*!sc*/ data-styled.g65[id="sc-ehCJOs"]{content:"fYCIKH,"}/*!sc*/ .ckZtzS{border-radius:10px;overflow:hidden;}/*!sc*/ .ckZtzS a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;height:100%;position:relative;background-color:#C7FA73;}/*!sc*/ .ckZtzS a img{max-width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:auto;width:auto;height:88%;}/*!sc*/ .fNlObb{border-radius:10px;overflow:hidden;}/*!sc*/ .fNlObb a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;height:100%;position:relative;background-color:#B880FF;}/*!sc*/ .fNlObb a img{max-width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:auto;width:auto;height:88%;}/*!sc*/ .gZtyME{border-radius:10px;overflow:hidden;}/*!sc*/ .gZtyME a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;height:100%;position:relative;background-color:#FF788F;}/*!sc*/ .gZtyME a img{max-width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:auto;width:auto;height:88%;}/*!sc*/ .kZsXAA{border-radius:10px;overflow:hidden;}/*!sc*/ .kZsXAA a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;height:100%;position:relative;background-color:#6EDBFF;}/*!sc*/ .kZsXAA a img{max-width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:auto;width:auto;height:88%;}/*!sc*/ .cDViuJ{border-radius:10px;overflow:hidden;}/*!sc*/ .cDViuJ a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;height:100%;position:relative;background-color:#FF642D;}/*!sc*/ .cDViuJ a img{max-width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:auto;width:auto;height:88%;}/*!sc*/ data-styled.g66[id="sc-lcepkR"]{content:"ckZtzS,fNlObb,gZtyME,kZsXAA,cDViuJ,"}/*!sc*/ .eeuzMC{position:relative;}/*!sc*/ data-styled.g92[id="sc-ctqQKy"]{content:"eeuzMC,"}/*!sc*/ .iSTlGZ{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;white-space:nowrap;}/*!sc*/ data-styled.g94[id="sc-brSvTw"]{content:"iSTlGZ,"}/*!sc*/ .pysQh{background:#FF642D;color:#FFFFFF;padding:7px 16px;border-radius:10px;margin-top:-5px;border:0;position:relative;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;cursor:pointer;max-height:36px;width:100%;max-width:201px;}/*!sc*/ .pysQh:hover{background:#B33300;}/*!sc*/ .pysQh:active{background:#7E1E00;}/*!sc*/ data-styled.g95[id="sc-gIDmLj"]{content:"pysQh,"}/*!sc*/ .kblRPD{display:none;}/*!sc*/ .kblRPD button{background:transparent;color:inherit;font-weight:inherit;padding:0;margin:0;border:0;cursor:pointer;}/*!sc*/ data-styled.g96[id="sc-evcjhq"]{content:"kblRPD,"}/*!sc*/ .exdZkX{position:relative;width:100%;box-shadow:0 15px 30px rgba(51,59,81,0.05);}/*!sc*/ data-styled.g101[id="sc-ilfuhL"]{content:"exdZkX,"}/*!sc*/ .bNykPf ul{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-end;-webkit-box-align:flex-end;-ms-flex-align:flex-end;align-items:flex-end;}/*!sc*/ @media (min-width:1140px){.bNykPf ul{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}}/*!sc*/ .bNykPf ul li{display:inline-block;vertical-align:middle;list-style-type:none;-webkit-transition:0.235s color;transition:0.235s color;color:#171A22;position:relative;padding-top:2px;}/*!sc*/ .bNykPf ul li:not(:last-child){margin-right:24px;}/*!sc*/ .bNykPf ul li:hover{color:#FF642D;-webkit-transition:0.235s color;transition:0.235s color;}/*!sc*/ .bNykPf a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ data-styled.g102[id="sc-uojGG"]{content:"bNykPf,"}/*!sc*/ .fjoeUL{margin-left:0;}/*!sc*/ @media (min-width:500px){.fjoeUL{margin-left:16px;}}/*!sc*/ @media (min-width:768px){.fjoeUL{margin-left:30px;}}/*!sc*/ @media (min-width:1140px){.fjoeUL{display:none;}}/*!sc*/ data-styled.g104[id="sc-eGPXGI"]{content:"fjoeUL,"}/*!sc*/ .gcqsis.gcqsis.gcqsis{background-color:#ffe84d;width:327px;height:auto;padding:32px 20px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;min-width:unset;}/*!sc*/ @media (min-width:768px){.gcqsis.gcqsis.gcqsis{width:590px;padding:50px 35px;}}/*!sc*/ data-styled.g114[id="sc-eFegNN"]{content:"gcqsis,"}/*!sc*/ .ffhQOw{z-index:100;position:-webkit-sticky;position:sticky;top:0;}/*!sc*/ data-styled.g115[id="sc-fmBCVi"]{content:"ffhQOw,"}/*!sc*/ .ivETAN{color:#898D9A;-webkit-flex:1;-ms-flex:1;flex:1;width:100%;}/*!sc*/ .ivETAN ul{list-style-type:none;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;padding:0;margin:0;}/*!sc*/ .ivETAN li + li{margin-left:4px;padding-left:2px;}/*!sc*/ .ivETAN a{-webkit-text-decoration:none;text-decoration:none;}/*!sc*/ data-styled.g118[id="sc-dUbtfd"]{content:"ivETAN,"}/*!sc*/ .bmLPJu{-webkit-transition:.15s color;transition:.15s color;color:#171A22;display:-webkit-box;-webkit-box-orient:vertical;-webkit-line-clamp:2;}/*!sc*/ @media (min-width:768px){.bmLPJu{-webkit-line-clamp:3;}.bmLPJu:hover{color:#FF642D;-webkit-transition:.15s color;transition:.15s color;}}/*!sc*/ data-styled.g192[id="sc-bUhFKy"]{content:"bmLPJu,"}/*!sc*/ .efSEaS{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-flex:1;-ms-flex:1;flex:1;color:#171A22;width:100%;}/*!sc*/ data-styled.g193[id="sc-hRMWxn"]{content:"efSEaS,"}/*!sc*/ .bPfFpy{white-space:nowrap;}/*!sc*/ data-styled.g194[id="sc-fTxOGA"]{content:"bPfFpy,"}/*!sc*/ .gcUOOK{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;color:#3E424B;overflow:hidden;}/*!sc*/ data-styled.g195[id="sc-BHvUt"]{content:"gcUOOK,"}/*!sc*/ .jqesIH{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;color:#898D9A;}/*!sc*/ data-styled.g196[id="sc-bjeSbO"]{content:"jqesIH,"}/*!sc*/ .dqlqAq{color:#171A22;}/*!sc*/ data-styled.g198[id="sc-fivaXQ"]{content:"dqlqAq,"}/*!sc*/ .eaWfVs{background-color:#421983;}/*!sc*/ data-styled.g216[id="sc-fkJVfC"]{content:"eaWfVs,"}/*!sc*/ .bNwCNI{color:#FFFFFF;}/*!sc*/ data-styled.g217[id="sc-iuqRDJ"]{content:"bNwCNI,"}/*!sc*/ .jmrlzr{position:relative;z-index:2;color:#D9D1E6;background-color:#421983;display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;white-space:nowrap;}/*!sc*/ data-styled.g218[id="sc-eBTqsU"]{content:"jmrlzr,"}/*!sc*/ .kYeYpM{z-index:1;width:100%;position:absolute;border-top-width:1px;border-top-style:solid;border-top-color:#D9D1E6;top:50%;}/*!sc*/ data-styled.g219[id="sc-iseIHH"]{content:"kYeYpM,"}/*!sc*/ .bbjFOl{row-gap:16px;-webkit-column-gap:20px;column-gap:20px;}/*!sc*/ .bbjFOl > div{height:26px;}/*!sc*/ .bbjFOl img{height:100%;width:100%;}/*!sc*/ @media (min-width:768px){.bbjFOl{max-width:468px;}}/*!sc*/ @media (min-width:1140px){.bbjFOl{max-width:345px;}}/*!sc*/ data-styled.g220[id="sc-ezHhwS"]{content:"bbjFOl,"}/*!sc*/ </style><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;700&display=swap"/></head><body><div id="__next"><script>!function(){try{var d=document.documentElement,n='data-theme',s='setAttribute';var e=localStorage.getItem('semblog-theme');if('system'===e||(!e&&false)){var t='(prefers-color-scheme: dark)',m=window.matchMedia(t);if(m.media!==t||m.matches){d.style.colorScheme = 'dark';d[s](n,'dark')}else{d.style.colorScheme = 'light';d[s](n,'light')}}else if(e){d[s](n,e|| '')}else{d[s](n,'light')}if(e==='light'||e==='dark'||!e)d.style.colorScheme=e||'light'}catch(e){}}()</script><div data-test="page" class="sc-llYSUQ kdpkRH"><header class="sc-fmBCVi ffhQOw"><nav data-test="header" class="sc-lbhJGD fsgVaA"><div data-test="main-menu" class="sc-gKclnd kTWIjD sc-hUpaCq iLWHY"><div data-test="container" class="sc-gKclnd dmOGYZ"><div class="sc-gKclnd itgbLD"><ul data-test="menu" class="sc-bBHHxi frQiwv"><li><a data-test="link-text" class="sc-gsDKAQ diXivc SLink" href="https://www.semrush.com/features/">Features</a></li><li><a data-test="link-text" class="sc-gsDKAQ diXivc SLink" href="https://www.semrush.com/pricing/">Pricing</a></li><li></li><li></li><li><a data-test="link-text" class="sc-gsDKAQ diXivc SLink" href="https://www.semrush.com/apps/">App Center</a></li><li><a data-test="link-text" class="sc-gsDKAQ diXivc SLink" href="https://www.semrush.com/enterprise/">Enterprise</a></li></ul><ul data-test="right-menu" class="sc-jgrJph sc-gSQFLo bRGSQl jiMzLO"></ul></div></div></div><div data-test="blog-navbar" class="sc-gKclnd hhiaWA sc-ilfuhL exdZkX semblog-header-navbar"><div data-test="container" class="sc-gKclnd dmOGYZ"><div class="sc-gKclnd gvnexy"><div data-test="logo" class="sc-gKclnd kqFGKV"><a href="/" target="_blank" data-test="logo-link-main" aria-label="To Semrush" rel="noopener" class="sc-fKVqWL EgMcS"><svg data-test="svg-icon-brand" viewBox="0 0 31 19" width="31" height="19" class="sc-bdvvtL dHnzHm sc-cxpSdN fUFbzD"><use xlink:href="#brand"></use></svg><span class="sc-iwjdpV knPMRb">Semrush</span></a><a data-test="logo-link-blog" aria-label="To Blog" class="sc-bBHxTw kJeEgG" href="/blog/"><span class="sc-iwjdpV knPMRb">Blog</span></a></div><div data-test="navigation-menu" class="sc-gKclnd kHPkQj sc-uojGG bNykPf"><div class="sc-gKclnd jAYqEQ"><ul><li></li><li></li><li></li></ul><ul><li class="sc-hAcGzb cVhebe"><a aria-label="Search" href="/blog/search/"><svg data-test="svg-icon-search" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#search"></use></svg></a></li></ul></div></div><div class="sc-gKclnd jMNgCm"><div data-test="service-menu-header"><section class="sc-ctqQKy eeuzMC"><div class="sc-gKclnd cNXzqV sc-brSvTw iSTlGZ"><button type="button" aria-label="Subscribe" data-test="subscribe-popup-open-desktop" class="sc-gIDmLj pysQh"><span data-test="text-content" class="sc-kLwhqv rlAHV">Create free account</span></button><span data-test="cta-caption" class="sc-kLwhqv eUNEVb">Don’t miss out. Try 55+ products for free.</span></div></section><div class="sc-gKclnd cwkoec sc-evcjhq kblRPD"><button type="button" aria-label="Subscribe" data-test="subscribe-popup-open-mobile">Create free account</button></div></div><div class="sc-gKclnd dwdnee"><div class="sc-gKclnd fBKLaB"></div></div><svg data-test="mobile-menu-popup-open" viewBox="0 0 22 22" width="22" height="22" class="sc-bdvvtL dHnzHm sc-eGPXGI fjoeUL"><use xlink:href="#burger"></use></svg></div></div></div></div></nav></header><div data-test="container" class="sc-gKclnd fYleTp"><div data-test="breadcrumbs" class="sc-gKclnd bLEyhW sc-dUbtfd ivETAN"><ul data-test="breadcrumbs-links" class="sc-kLwhqv IkbpN"><li data-test="breadcrumbs-link-level-0"><a href="/blog/">Main page /</a></li></ul></div></div><main><div class="sc-gKclnd bqSDWU"><div class="sc-iJKOTD OPZXU"><div data-test="container" class="sc-gKclnd fYleTp"><div data-test="articles-list-on-page-Marketing" class="sc-gKclnd fjSsBM sc-hgKiOD cmPtcI"><div class="sc-gKclnd hrZfTH"><h1 data-test="text-content" class="sc-kLwhqv fwsBbf sc-fivaXQ dqlqAq"><span data-test="category-title" class="sc-kLwhqv iHxVIl">Marketing</span></h1><div class="sc-gKclnd ihkKLq"><span data-test="category-caption" class="sc-kLwhqv hyacYH sc-fivaXQ dqlqAq">Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.</span></div><div class="sc-gKclnd daLPsZ"><span data-test="tag-control" class="sc-kLwhqv dNa-Dez sc-ikJyIC kHxCXt"><a href="/blog/category/marketing/general-marketing/">General Marketing</a></span><span data-test="tag-control" class="sc-kLwhqv dNa-Dez sc-ikJyIC kHxCXt"><a href="/blog/category/marketing/content/">Content</a></span><span data-test="tag-control" class="sc-kLwhqv dNa-Dez sc-ikJyIC kHxCXt"><a href="/blog/category/marketing/social-media/">Social Media</a></span><span data-test="tag-control" class="sc-kLwhqv dNa-Dez sc-ikJyIC kHxCXt"><a href="/blog/category/marketing/competitor-intelligence-and-research/">Competitor Intelligence & Research</a></span><span data-test="tag-control" class="sc-kLwhqv dNa-Dez sc-ikJyIC kHxCXt"><a href="/blog/category/marketing/ai/">AI</a></span><span data-test="tag-control" class="sc-kLwhqv dNa-Dez sc-ikJyIC kHxCXt"><a href="/blog/category/marketing/paid-advertising/">Paid Advertising</a></span><span data-test="tag-control" class="sc-kLwhqv dNa-Dez sc-ikJyIC kHxCXt"><a href="/blog/category/marketing/video-marketing/">Video Marketing</a></span><span data-test="tag-control" class="sc-kLwhqv dNa-Dez sc-ikJyIC kHxCXt"><a href="/blog/category/marketing/ecommerce/">Ecommerce</a></span><span data-test="tag-control" class="sc-kLwhqv dNa-Dez sc-ikJyIC kHxCXt"><a href="/blog/category/marketing/analytics/">Analytics</a></span></div></div><div data-test="columns" class="sc-gKclnd fUZxdz"><div data-test="post-card-large" class="sc-dJjYzT jnHwXF"><div data-test="post-card-item-en" class="sc-gKclnd fkjnGA"><div data-test="image" class="sc-gKclnd fgdzyT sc-lcepkR ckZtzS"><a data-test="image-link" role="link" href="/blog/competitive-analysis/"><img src="https://static.semrush.com/blog/uploads/media/0f/6c/0f6c88cf11591eb6f473f3441a4e895f/competitive-analysis.svg" loading="lazy" alt="Competitive Analysis" width="310" height="250"/></a></div><article data-test="content-en" class="sc-hRMWxn efSEaS"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/competitor-intelligence-and-research/">Competitor Intelligence & Research</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">7 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><span data-test="text-content" style="word-break:break-word" class="sc-kLwhqv iWvvai"><a data-test="title" title="How to Do a Competitive Analysis (+ Template)" class="sc-bUhFKy bmLPJu" href="/blog/competitive-analysis/">How to Do a Competitive Analysis (+ Template)</a></span><span data-test="description" class="sc-kLwhqv hDBCud sc-BHvUt gcUOOK">A competitive analysis compares competitors‘ strengths, marketing tactics, and positioning against yours.</span><div data-test="meta" class="sc-gKclnd eImxTG sc-bjeSbO jqesIH"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/alex-lindley/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-fTxOGA bPfFpy">Alex Lindley</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-fTxOGA bPfFpy">Jan 13, 2025</span></div></div></article></div></div><div data-test="post-card-large" class="sc-dJjYzT jnHwXF"><div data-test="post-card-item-en" class="sc-gKclnd fkjnGA"><div data-test="image" class="sc-gKclnd fgdzyT sc-lcepkR fNlObb"><a data-test="image-link" role="link" href="/blog/banner-ad-sizes/"><img src="https://static.semrush.com/blog/uploads/media/db/16/db16beefc676eb806a6daf7e1c63b34b/1a6519781a02ce3bf4c484ef8880c05c/banner-ad-sizes.svg" loading="lazy" alt="Banner Ad Sizes: Choosing the Right Size" width="310" height="250"/></a></div><article data-test="content-en" class="sc-hRMWxn efSEaS"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/paid-advertising/">Paid Advertising</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">8 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><span data-test="text-content" style="word-break:break-word" class="sc-kLwhqv iWvvai"><a data-test="title" title="Banner Ad Sizes: Choosing the Right Size" class="sc-bUhFKy bmLPJu" href="/blog/banner-ad-sizes/">Banner Ad Sizes: Choosing the Right Size</a></span><span data-test="description" class="sc-kLwhqv hDBCud sc-BHvUt gcUOOK">Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.</span><div data-test="meta" class="sc-gKclnd eImxTG sc-bjeSbO jqesIH"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/grace-brennan/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-fTxOGA bPfFpy">Grace Brennan</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-fTxOGA bPfFpy">Oct 18, 2024</span></div></div></article></div></div><div data-test="post-card-large" class="sc-dJjYzT jnHwXF"><div data-test="post-card-item-en" class="sc-gKclnd fkjnGA"><div data-test="image" class="sc-gKclnd fgdzyT sc-lcepkR gZtyME"><a data-test="image-link" role="link" href="/blog/what-is-ecommerce/"><img src="https://static.semrush.com/blog/uploads/media/2d/88/2d88ac0fa37105efb8a0747acdb7a668/de91d0d7a2d3e592cc0914d5556ea000/what-is-ecommerce.svg" loading="lazy" alt="What Is Ecommerce" width="310" height="250"/></a></div><article data-test="content-en" class="sc-hRMWxn efSEaS"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/ecommerce/">Ecommerce</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">6 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><span data-test="text-content" style="word-break:break-word" class="sc-kLwhqv iWvvai"><a data-test="title" title="What Is Ecommerce? How It Works & Getting Started" class="sc-bUhFKy bmLPJu" href="/blog/what-is-ecommerce/">What Is Ecommerce? How It Works & Getting Started</a></span><span data-test="description" class="sc-kLwhqv hDBCud sc-BHvUt gcUOOK">Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.</span><div data-test="meta" class="sc-gKclnd eImxTG sc-bjeSbO jqesIH"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/sydney-go/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-fTxOGA bPfFpy">Sydney Go</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-fTxOGA bPfFpy">Oct 15, 2024</span></div></div></article></div></div><div data-test="post-card-large" class="sc-dJjYzT jnHwXF"><div data-test="post-card-item-en" class="sc-gKclnd fkjnGA"><div data-test="image" class="sc-gKclnd fgdzyT sc-lcepkR fNlObb"><a data-test="image-link" role="link" href="/blog/what-is-marketing/"><img src="https://static.semrush.com/blog/uploads/media/11/eb/11ebc3a62d62fe6bf4507c7b578a3117/3be0957e7d22cf33b7941503a1ca63a8/what-is-marketing.svg" loading="lazy" alt="What Is Marketing" width="310" height="250"/></a></div><article data-test="content-en" class="sc-hRMWxn efSEaS"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/general-marketing/">General Marketing</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">6 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><span data-test="text-content" style="word-break:break-word" class="sc-kLwhqv iWvvai"><a data-test="title" title="What Is Marketing? [Simple Definition, Purpose, & Types]" class="sc-bUhFKy bmLPJu" href="/blog/what-is-marketing/">What Is Marketing? [Simple Definition, Purpose, & Types]</a></span><span data-test="description" class="sc-kLwhqv hDBCud sc-BHvUt gcUOOK">Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.</span><div data-test="meta" class="sc-gKclnd eImxTG sc-bjeSbO jqesIH"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/sydney-go/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-fTxOGA bPfFpy">Sydney Go</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-fTxOGA bPfFpy">Oct 11, 2024</span></div></div></article></div></div></div></div></div></div><div class="sc-gKclnd bOPqPZ"><div data-test="category-widget" class="sc-gKclnd khKTwy"><div class="sc-gKclnd hLMiUd sc-fkJVfC eaWfVs"><div class="sc-gKclnd bfwSSo"><div data-test="cw-title" class="sc-gKclnd cpjyre sc-iuqRDJ bNwCNI"><span data-test="text-content" class="sc-kLwhqv eRgzbE">Get 55+ tools to improve your SEO, content marketing and competitive research</span></div><div data-test="cw-button" class="sc-gKclnd erTeft"><span data-test="button-primary" class="sc-furwcr sc-iqseJM eCFzov cUzqda"><button class="___SButton_15tgt_gg_ _size_l_15tgt_gg_ _theme_primary-info_15tgt_gg_" data-ui-name="Button" type="button" tabindex="0"><span class="___SInner_15tgt_gg_" data-ui-name="Box"><span class="_size_l_15tgt_gg_ ___SText_15tgt_gg_" data-ui-name="Button.Text">Create free account</span></span></button></span></div></div><div class="sc-gKclnd ekKMKn"><div data-test="cw-image" class="sc-gKclnd ecYQvo"><img src="https://static.semrush.com/semblog-next-static/banners/free-account-1.svg" loading="lazy" alt="Get 55+ tools to improve your SEO, content marketing and competitive research" width="345" height="284"/></div><div data-test="cw-trusted-by" class="sc-gKclnd iaVQfX"><div class="sc-gKclnd fCgLNB sc-eBTqsU jmrlzr"><span data-test="text-content" class="sc-kLwhqv drtSPB">Trusted By</span></div><div class="sc-gKclnd eJSJUa sc-iseIHH kYeYpM"></div></div><div class="sc-gKclnd fMHlys sc-ezHhwS bbjFOl"><div><img src="https://static.semrush.com/semblog-next-static/images/trusted-by/tesla.svg" loading="lazy" alt="tesla" width="43" height="24" data-test="cw-company-image"/></div><div><img src="https://static.semrush.com/semblog-next-static/images/trusted-by/decathlon.svg" loading="lazy" alt="decathlon" width="43" height="24" data-test="cw-company-image"/></div><div><img src="https://static.semrush.com/semblog-next-static/images/trusted-by/p&g_v2.svg" loading="lazy" alt="p&g" width="43" height="24" data-test="cw-company-image"/></div><div><img src="https://static.semrush.com/semblog-next-static/images/trusted-by/samsung.svg" loading="lazy" alt="samsung" width="43" height="24" data-test="cw-company-image"/></div><div><img src="https://static.semrush.com/semblog-next-static/images/trusted-by/la_liga.svg" loading="lazy" alt="la_liga" width="43" height="24" data-test="cw-company-image"/></div><div><img src="https://static.semrush.com/semblog-next-static/images/trusted-by/fedex.svg" loading="lazy" alt="fedex" width="43" height="24" data-test="cw-company-image"/></div><div><img src="https://static.semrush.com/semblog-next-static/images/trusted-by/amazon.svg" loading="lazy" alt="amazon" width="43" height="24" data-test="cw-company-image"/></div><div><img src="https://static.semrush.com/semblog-next-static/images/trusted-by/quora.svg" loading="lazy" alt="quora" width="43" height="24" data-test="cw-company-image"/></div><div><img src="https://static.semrush.com/semblog-next-static/images/trusted-by/general_electric.svg" loading="lazy" alt="general_electric" width="43" height="24" data-test="cw-company-image"/></div><div><img src="https://static.semrush.com/semblog-next-static/images/trusted-by/vodafone.svg" loading="lazy" alt="vodafone" width="43" height="24" data-test="cw-company-image"/></div><div><img src="https://static.semrush.com/semblog-next-static/images/trusted-by/booking_v2.svg" loading="lazy" alt="booking" width="43" height="24" data-test="cw-company-image"/></div></div></div></div></div></div><div class="sc-gKclnd kTvfuu"><div data-test="container" class="sc-gKclnd fYleTp"><div data-test="articles-list-bottom-page" class="sc-gKclnd fjSsBM sc-hgKiOD cmPtcI"><div class="sc-gKclnd hrZfTH"></div><div data-test="columns" class="sc-gKclnd fUZxdz"><div data-test="post-card-small" class="sc-dJjYzT kEAeQz"><div data-test="post-card-item-en" class="sc-gKclnd iyklmk"><div data-test="image" class="sc-gKclnd ezAgxV sc-lcepkR kZsXAA"><a data-test="image-link" role="link" href="/blog/how-to-make-an-ad/"><img src="https://static.semrush.com/blog/uploads/media/a1/6a/a16aef6e7f668604536a2ec11ef1e64a/edf65ac661107d5e7b1d2b91a59cb2f6/how-to-make-an-ad.svg" loading="lazy" alt="advertising calendar" width="158" height="190"/></a></div><article data-test="content-en" class="sc-hRMWxn efSEaS"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><div class="sc-gKclnd ftluEx sc-nVkyK iOfCGQ"><svg data-test="svg-icon-ogonek" viewBox="0 0 20 20" width="20" height="20" class="sc-bdvvtL dHnzHm"><use xlink:href="#ogonek"></use></svg></div><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/paid-advertising/">Paid Advertising</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">10 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv gKyjMv"><a data-test="title" title="How to Make an Ad, Step by Step" class="sc-bUhFKy bmLPJu" href="/blog/how-to-make-an-ad/">How to Make an Ad, Step by Step</a></h3><span data-test="description" class="sc-kLwhqv jvwzmd sc-BHvUt gcUOOK">A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-bjeSbO jqesIH"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/grace-brennan/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-fTxOGA bPfFpy">Grace Brennan</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-fTxOGA bPfFpy">Sep 05, 2024</span></div></div></article></div></div><div data-test="post-card-small" class="sc-dJjYzT kEAeQz"><div data-test="post-card-item-en" class="sc-gKclnd iyklmk"><div data-test="image" class="sc-gKclnd ezAgxV sc-lcepkR kZsXAA"><a data-test="image-link" role="link" href="/blog/how-to-find-youtube-influencers/"><img src="https://static.semrush.com/blog/uploads/media/b8/09/b80980bfe3d91aa9edb0cc5ce3bca455/5e973800467968d85a3c9c43e3d8f075/how-to-find-youtube-influencers.svg" loading="lazy" alt="How to Find YouTube Influencers" width="158" height="190"/></a></div><article data-test="content-en" class="sc-hRMWxn efSEaS"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><div class="sc-gKclnd ftluEx sc-nVkyK iOfCGQ"><svg data-test="svg-icon-ogonek" viewBox="0 0 20 20" width="20" height="20" class="sc-bdvvtL dHnzHm"><use xlink:href="#ogonek"></use></svg></div><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/social-media/">Social Media</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">8 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv gKyjMv"><a data-test="title" title="How to Find YouTube Influencers" class="sc-bUhFKy bmLPJu" href="/blog/how-to-find-youtube-influencers/">How to Find YouTube Influencers</a></h3><span data-test="description" class="sc-kLwhqv jvwzmd sc-BHvUt gcUOOK">Need help finding influencers on YouTube for a partnership campaign? Follow these steps.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-bjeSbO jqesIH"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/grace-brennan/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-fTxOGA bPfFpy">Grace Brennan</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-fTxOGA bPfFpy">Apr 18, 2024</span></div></div></article></div></div><div data-test="post-card-small" class="sc-dJjYzT kEAeQz"><div data-test="post-card-item-en" class="sc-gKclnd iyklmk"><div data-test="image" class="sc-gKclnd ezAgxV sc-lcepkR ckZtzS"><a data-test="image-link" role="link" href="/blog/content-marketing-strategy-guide/"><img src="https://static.semrush.com/blog/uploads/media/e3/71/e3717ea341c2f83a47cfb52c90e420f7/content-marketing-strategy.svg" loading="lazy" alt="Content Marketing Strategy" width="158" height="190"/></a></div><article data-test="content-en" class="sc-hRMWxn efSEaS"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/content/">Content</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">9 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv gKyjMv"><a data-test="title" title="The Ultimate Guide to Creating a Content Marketing Strategy" class="sc-bUhFKy bmLPJu" href="/blog/content-marketing-strategy-guide/">The Ultimate Guide to Creating a Content Marketing Strategy</a></h3><span data-test="description" class="sc-kLwhqv jvwzmd sc-BHvUt gcUOOK">This step-by-step guide teaches you how to build a content marketing strategy for your business.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-bjeSbO jqesIH"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/203456689/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-fTxOGA bPfFpy">Tushar Pol</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-fTxOGA bPfFpy">Mar 19, 2024</span></div></div></article></div></div><div data-test="post-card-small" class="sc-dJjYzT kEAeQz"><div data-test="post-card-item-en" class="sc-gKclnd iyklmk"><div data-test="image" class="sc-gKclnd ezAgxV sc-lcepkR ckZtzS"><a data-test="image-link" role="link" href="/blog/paid-advertising/"><img src="https://static.semrush.com/blog/uploads/media/a9/52/a952bcbdfdf15815f9d53c50e9734d25/paid-advertising-mistakes.svg" loading="lazy" alt="Man with his head in hands surrounded by crumpled papers" width="158" height="190"/></a></div><article data-test="content-en" class="sc-hRMWxn efSEaS"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/paid-advertising/">Paid Advertising</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">15 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv gKyjMv"><a data-test="title" title="Paid Advertising 101: A Beginner’s Guide" class="sc-bUhFKy bmLPJu" href="/blog/paid-advertising/">Paid Advertising 101: A Beginner’s Guide</a></h3><span data-test="description" class="sc-kLwhqv jvwzmd sc-BHvUt gcUOOK">Boost your online presence and attract more customers using these paid advertising strategies and techniques.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-bjeSbO jqesIH"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/ajdin-perco/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-fTxOGA bPfFpy">Ajdin Perco</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-fTxOGA bPfFpy">Dec 07, 2023</span></div></div></article></div></div><div data-test="post-card-small" class="sc-dJjYzT kEAeQz"><div data-test="post-card-item-en" class="sc-gKclnd iyklmk"><div data-test="image" class="sc-gKclnd ezAgxV sc-lcepkR cDViuJ"><a data-test="image-link" role="link" href="/blog/google-analytics/"><img src="https://static.semrush.com/blog/uploads/media/08/96/08963d71ad64626b46b6f4f64fea0666/google-analytics-for-beginners.svg" loading="lazy" alt="The Beginner's Guide to Google Analytics" width="158" height="190"/></a></div><article data-test="content-en" class="sc-hRMWxn efSEaS"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/analytics/">Analytics</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">17 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv gKyjMv"><a data-test="title" title="Google Analytics for Beginners: Getting Started with GA4" class="sc-bUhFKy bmLPJu" href="/blog/google-analytics/">Google Analytics for Beginners: Getting Started with GA4</a></h3><span data-test="description" class="sc-kLwhqv jvwzmd sc-BHvUt gcUOOK">Google Analytics is a free website analytics tool for measuring, analyzing, and improving site performance.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-bjeSbO jqesIH"><a data-test="author-name" rel="noreferrer" target="_blank" href="/blog/user/zack-duncan/"><span data-test="text-content" class="sc-kLwhqv eDUsYp sc-fTxOGA bPfFpy">Zack Duncan</span></a><span data-test="date" class="sc-kLwhqv jLpOvU sc-fTxOGA bPfFpy">Aug 11, 2023</span></div></div></article></div></div></div></div></div></div></div></main><div data-test="wrapper-for-footer" class="sc-gKclnd hrZfTH"></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"canonicalSubdomain":"www","currentPage":1,"locale":"en","breakpoint":{"isPhone":false,"isTablet":false,"isDesktop":true},"categoriesTree":[{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","productWidget":null,"customProductWidgetId":null,"children":[{"id":338,"name":"General SEO","slug":"general-seo","lang":"en","description":"Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":8,"name":"Keyword Research","slug":"keyword-research","lang":"en","description":"Keyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.","productWidget":"keywordOverview","customProductWidgetId":3,"children":[]},{"id":153,"name":"On-page SEO","slug":"on-page-seo","lang":"en","description":"On-page SEO is the key to making your web pages more relevant and user-friendly for both users and search engines. Learn how to apply the latest techniques, tools, and best practices from the top on-page SEO experts.","productWidget":"keywordOverview","customProductWidgetId":3,"children":[]},{"id":7,"name":"Link Building","slug":"link-building","lang":"en","description":"Link building is one of the most effective SEO strategies to boost your website’s performance. Check out these resources and learn how to build high-quality links from the best link-building experts.","productWidget":"backlinksAnalytics","customProductWidgetId":1,"children":[]},{"id":6,"name":"Local SEO","slug":"local-seo","lang":"en","description":"Local SEO is essential for businesses targeting specific areas. Dive into expert tips, tools, and best practices to boost your local online presence and connect effectively with your community.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":5,"name":"Technical SEO","slug":"technical-seo","lang":"en","description":"Technical SEO is key to helping search engines find, crawl, and index the pages on your site. Check out these resources to learn how to improve your site’s speed, crawlability, indexability, and more.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":345,"name":"Frequently Asked Questions","slug":"faq","lang":"en","description":"A collection of our most frequently asked questions about SEO, keyword research, backlinks, tools, and much more, answered by our team of our dedicated experts.","productWidget":null,"customProductWidgetId":null,"children":[]}]},{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","productWidget":null,"customProductWidgetId":null,"children":[{"id":339,"name":"General Marketing","slug":"general-marketing","lang":"en","description":"Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":11,"name":"Content","slug":"content","lang":"en","description":"Content is at the heart of effective online communication. Explore the fundamentals of content creation, blogging tips, and effective storytelling to boost your online presence and engage your audience.","productWidget":"keywordOverview","customProductWidgetId":3,"children":[{"id":166,"name":"Content Creation","slug":"content-creation","lang":"en","description":"Content creation requires research and development before you put words on the page. Get content creations tips and more by reading our blog posts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]},{"id":15,"name":"Social Media","slug":"social-media","lang":"en","description":"Social media is key for your online presence. Learn the fundamentals, tips, and strategies for effective social media marketing to boost your online presence and engage with your audience.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":340,"name":"Competitor Intelligence \u0026 Research","slug":"competitor-intelligence-and-research","lang":"en","description":"Discover how to gain a competitive edge in your industry. Learn the basics of competitor analysis, market research, and strategic insights for effective business growth.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":341,"name":"AI","slug":"ai","lang":"en","description":"AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":342,"name":"Paid Advertising","slug":"paid-advertising","lang":"en","description":"Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":343,"name":"Video Marketing","slug":"video-marketing","lang":"en","description":"Video marketing is a powerful tool in today‘s digital landscape. Learn the essentials, from video creation to promotion, and boost your brand‘s online presence with engaging visual content.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":9,"name":"Ecommerce","slug":"ecommerce","lang":"en","description":"Whether you‘re new to e-commerce or a seasoned pro, these resources offer valuable insights to boost your online store’s success. Explore tips, tools, and strategies from our experts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":164,"name":"Analytics","slug":"analytics","lang":"en","description":"Analytics is vital for gaining insights from your data. Discover the fundamentals, top tools, and expert techniques to enhance your website‘s performance tracking and decision-making.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]},{"id":21,"name":"News \u0026 Research","slug":"news","lang":"en","description":"Stay informed with the latest news and research in the digital world. Explore insights, trends, and expert analysis to stay ahead in the ever-changing landscape of online marketing and SEO.","productWidget":null,"customProductWidgetId":null,"children":[{"id":344,"name":"Original Research \u0026 Studies","slug":"original-research-and-studies","lang":"en","description":"Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":33,"name":"Industry News","slug":"industry-news","lang":"en","description":"Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]}],"categoryFields":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"children":[{"id":339,"name":"General Marketing","slug":"general-marketing","lang":"en"},{"id":11,"name":"Content","slug":"content","lang":"en"},{"id":15,"name":"Social Media","slug":"social-media","lang":"en"},{"id":340,"name":"Competitor Intelligence \u0026 Research","slug":"competitor-intelligence-and-research","lang":"en"},{"id":341,"name":"AI","slug":"ai","lang":"en"},{"id":342,"name":"Paid Advertising","slug":"paid-advertising","lang":"en"},{"id":343,"name":"Video Marketing","slug":"video-marketing","lang":"en"},{"id":9,"name":"Ecommerce","slug":"ecommerce","lang":"en"},{"id":164,"name":"Analytics","slug":"analytics","lang":"en"}],"template":"category-default","productWidget":null,"customProductWidgetId":null},"articlesTop":[{"id":3918,"url":"competitive-analysis","lang":"en","title":"How to Do a Competitive Analysis (+ Template)","preview":"A competitive analysis compares competitors‘ strengths, marketing tactics, and positioning against yours.","previewImage":"https://static.semrush.com/blog/uploads/media/0f/6c/0f6c88cf11591eb6f473f3441a4e895f/competitive-analysis.svg","altPreviewImage":"Competitive Analysis","category":{"id":340,"name":"Competitor Intelligence \u0026 Research","slug":"competitor-intelligence-and-research","lang":"en","description":"Discover how to gain a competitive edge in your industry. Learn the basics of competitor analysis, market research, and strategic insights for effective business growth.","metaTitle":"Competitor Intelligence \u0026 Research - Semrush Blog","metaDescription":"Competitor intelligence and research are key to winning and staying ahead. Get expert insights and tips.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":false,"background":"greenGrassIllust","publishedAt":1632859200000,"editedAt":1736761320000,"author":{"id":202914705,"alias":"alex-lindley","name":"Alex Lindley","photo":"https://static.semrush.com/blog/uploads/user/0d/b7/0db79dcf58a55a3a71726e5f7360a676/t02sq6wun-u042skl0gmc-7e01424d7872-512.jpg","photoMask":"clockwise","company":"Semrush","position":"Managing Editor","bio":"With more than a decade of experience as a managing editor, Alex has led content and SEO teams at startups, established enterprises, digital marketing agencies, and print publications. He‘s also a niche site tinkerer and AI enthusiast.","socials":{"webSite":"https://www.semrush.com/","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/alex-lindley-50823437/"},"isPublic":true,"expertise":["content editing","seo","content operations","content writing","content strategy"],"education":[{"establishment":"University of North Alabama","degree":"BA in English/Professional Writing","link":null}]},"timeToRead":7,"alternates":[]},{"id":9368,"url":"banner-ad-sizes","lang":"en","title":"Banner Ad Sizes: Choosing the Right Size","preview":"Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.","previewImage":"https://static.semrush.com/blog/uploads/media/db/16/db16beefc676eb806a6daf7e1c63b34b/1a6519781a02ce3bf4c484ef8880c05c/banner-ad-sizes.svg","altPreviewImage":"","category":{"id":342,"name":"Paid Advertising","slug":"paid-advertising","lang":"en","description":"Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.","metaTitle":"Paid Advertising - Semrush Blog","metaDescription":"Maximize your reach with paid advertising. Discover strategies for driving targeted traffic and boosting ROI.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":false,"background":"purpleIllust","publishedAt":1710769860000,"editedAt":1729281360000,"author":{"id":217054305,"alias":"grace-brennan","name":"Grace Brennan","photo":"https://static.semrush.com/blog/uploads/user/01/42/0142d663b216120c7c7771a820971dc9/670785d4cdb7a6c9ffcc4763758dab88.jpeg","photoMask":"star","company":"Hubbub Labs","position":"Writer","bio":"Grace has more than 6 years experience writing about the changing relationship between technology and humans. She likes transforming difficult subjects into digestible stories, has a Masters from University of Amsterdam, and has been featured in Harvard Business Review, Forbes, Fortune, and more. She works with a range of content experts including top tier news publications and Hubbub Labs.","socials":{"webSite":"","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/grace-martha-brennan"},"isPublic":true,"expertise":[],"education":[]},"timeToRead":8,"alternates":[]},{"id":9024,"url":"what-is-ecommerce","lang":"en","title":"What Is Ecommerce? How It Works \u0026 Getting Started","preview":"Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.","previewImage":"https://static.semrush.com/blog/uploads/media/2d/88/2d88ac0fa37105efb8a0747acdb7a668/de91d0d7a2d3e592cc0914d5556ea000/what-is-ecommerce.svg","altPreviewImage":"What Is Ecommerce","category":{"id":9,"name":"Ecommerce","slug":"ecommerce","lang":"en","description":"Whether you‘re new to e-commerce or a seasoned pro, these resources offer valuable insights to boost your online store’s success. Explore tips, tools, and strategies from our experts.","metaTitle":"Ecommerce - Semrush Blog","metaDescription":"Explore ecommerce tips and insights to boost your online store‘s success. Discover our latest articles.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":false,"background":"pinkIllust","publishedAt":1702483260000,"editedAt":1728980340000,"author":{"id":202082801,"alias":"sydney-go","name":"Sydney Go","photo":"https://static.semrush.com/blog/uploads/user/ac/38/ac38d9c738edb4026c1e70117883bded/img_1301.jpg","photoMask":"radiation","company":"Semrush","position":"Blog Editor","bio":"Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.","socials":{"webSite":"https://www.semrush.com/","twitter":"https://twitter.com/dontstopsydney","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/sydneyaringo"},"isPublic":true,"expertise":["content writing","content editing","seo"],"education":[]},"timeToRead":6,"alternates":[]},{"id":8996,"url":"what-is-marketing","lang":"en","title":"What Is Marketing? [Simple Definition, Purpose, \u0026 Types]","preview":"Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.","previewImage":"https://static.semrush.com/blog/uploads/media/11/eb/11ebc3a62d62fe6bf4507c7b578a3117/3be0957e7d22cf33b7941503a1ca63a8/what-is-marketing.svg","altPreviewImage":"What Is Marketing","category":{"id":339,"name":"General Marketing","slug":"general-marketing","lang":"en","description":"Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.","metaTitle":"General Marketing - Semrush Blog","metaDescription":"Improve your marketing skills with expert insights. Discover tips, tools, and trends to boost your campaigns.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":false,"background":"purpleIllust","publishedAt":1702058460000,"editedAt":1728638040000,"author":{"id":202082801,"alias":"sydney-go","name":"Sydney Go","photo":"https://static.semrush.com/blog/uploads/user/ac/38/ac38d9c738edb4026c1e70117883bded/img_1301.jpg","photoMask":"radiation","company":"Semrush","position":"Blog Editor","bio":"Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.","socials":{"webSite":"https://www.semrush.com/","twitter":"https://twitter.com/dontstopsydney","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/sydneyaringo"},"isPublic":true,"expertise":["content writing","content editing","seo"],"education":[]},"timeToRead":6,"alternates":[]}],"articles":[{"id":9363,"url":"how-to-make-an-ad","lang":"en","title":"How to Make an Ad, Step by Step","preview":"A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.","previewImage":"https://static.semrush.com/blog/uploads/media/a1/6a/a16aef6e7f668604536a2ec11ef1e64a/edf65ac661107d5e7b1d2b91a59cb2f6/how-to-make-an-ad.svg","altPreviewImage":"advertising calendar","category":{"id":342,"name":"Paid Advertising","slug":"paid-advertising","lang":"en","description":"Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.","metaTitle":"Paid Advertising - Semrush Blog","metaDescription":"Maximize your reach with paid advertising. Discover strategies for driving targeted traffic and boosting ROI.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":true,"background":"blueIllust","publishedAt":1710424740000,"editedAt":1725553260000,"author":{"id":217054305,"alias":"grace-brennan","name":"Grace Brennan","photo":"https://static.semrush.com/blog/uploads/user/01/42/0142d663b216120c7c7771a820971dc9/670785d4cdb7a6c9ffcc4763758dab88.jpeg","photoMask":"star","company":"Hubbub Labs","position":"Writer","bio":"Grace has more than 6 years experience writing about the changing relationship between technology and humans. She likes transforming difficult subjects into digestible stories, has a Masters from University of Amsterdam, and has been featured in Harvard Business Review, Forbes, Fortune, and more. She works with a range of content experts including top tier news publications and Hubbub Labs.","socials":{"webSite":"","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/grace-martha-brennan"},"isPublic":true,"expertise":[],"education":[]},"timeToRead":10,"alternates":[]},{"id":9439,"url":"how-to-find-youtube-influencers","lang":"en","title":"How to Find YouTube Influencers","preview":"Need help finding influencers on YouTube for a partnership campaign? Follow these steps.","previewImage":"https://static.semrush.com/blog/uploads/media/b8/09/b80980bfe3d91aa9edb0cc5ce3bca455/5e973800467968d85a3c9c43e3d8f075/how-to-find-youtube-influencers.svg","altPreviewImage":"","category":{"id":15,"name":"Social Media","slug":"social-media","lang":"en","description":"Social media is key for your online presence. Learn the fundamentals, tips, and strategies for effective social media marketing to boost your online presence and engage with your audience.","metaTitle":"Social Media - Semrush Blog","metaDescription":"Boost your online presence and engage with your audience with social media. Learn how from the experts.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":true,"background":"blueIllust","publishedAt":1713442320000,"editedAt":"","author":{"id":217054305,"alias":"grace-brennan","name":"Grace Brennan","photo":"https://static.semrush.com/blog/uploads/user/01/42/0142d663b216120c7c7771a820971dc9/670785d4cdb7a6c9ffcc4763758dab88.jpeg","photoMask":"star","company":"Hubbub Labs","position":"Writer","bio":"Grace has more than 6 years experience writing about the changing relationship between technology and humans. She likes transforming difficult subjects into digestible stories, has a Masters from University of Amsterdam, and has been featured in Harvard Business Review, Forbes, Fortune, and more. She works with a range of content experts including top tier news publications and Hubbub Labs.","socials":{"webSite":"","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/grace-martha-brennan"},"isPublic":true,"expertise":[],"education":[]},"timeToRead":8,"alternates":[]},{"id":306,"url":"content-marketing-strategy-guide","lang":"en","title":"The Ultimate Guide to Creating a Content Marketing Strategy","preview":"This step-by-step guide teaches you how to build a content marketing strategy for your business.","previewImage":"https://static.semrush.com/blog/uploads/media/e3/71/e3717ea341c2f83a47cfb52c90e420f7/content-marketing-strategy.svg","altPreviewImage":"Content Marketing Strategy","category":{"id":11,"name":"Content","slug":"content","lang":"en","description":"Content is at the heart of effective online communication. Explore the fundamentals of content creation, blogging tips, and effective storytelling to boost your online presence and engage your audience.","metaTitle":"Content - Semrush Blog","metaDescription":"Write relevant, engaging, and useful content for your readers. Learn how from the best tips, tools, and trends.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"keywordOverview","customProductWidgetId":3},"isHot":false,"background":"greenGrassIllust","publishedAt":1491501600000,"editedAt":1710853140000,"author":{"id":203456689,"alias":"","name":"Tushar Pol","photo":"https://static.semrush.com/blog/uploads/user/4e/af/4eaf13cd155955998f61dbe0036e5720/tushar-removebg-preview_(1).png","photoMask":"circle","company":"Semrush","position":"SEO \u0026 Content Marketer","bio":"Tushar has been involved in SEO for the past four years, specializing in content strategy and technical SEO. He gained his experience in agencies, where he worked on various ecommerce and B2B clients. On Semrush blog, he writes about SEO and marketing based on experience drawn from his client work, focusing on sharing practical and effective strategies. His goal is to turn Semrush blog into the ultimate destination for learning SEO and web marketing.","socials":{"webSite":"https://www.semrush.com","twitter":"https://twitter.com/TusharPol__","facebook":"","instagram":"","linkedin":""},"isPublic":true,"expertise":[],"education":[]},"timeToRead":9,"alternates":[]},{"id":6337,"url":"paid-advertising","lang":"en","title":"Paid Advertising 101: A Beginner’s Guide","preview":"Boost your online presence and attract more customers using these paid advertising strategies and techniques.","previewImage":"https://static.semrush.com/blog/uploads/media/a9/52/a952bcbdfdf15815f9d53c50e9734d25/paid-advertising-mistakes.svg","altPreviewImage":"Man with his head in hands surrounded by crumpled papers","category":{"id":342,"name":"Paid Advertising","slug":"paid-advertising","lang":"en","description":"Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.","metaTitle":"Paid Advertising - Semrush Blog","metaDescription":"Maximize your reach with paid advertising. Discover strategies for driving targeted traffic and boosting ROI.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":false,"background":"greenGrassIllust","publishedAt":1635174720000,"editedAt":1701946440000,"author":{"id":200350465,"alias":"ajdin-perco","name":"Ajdin Perco","photo":"https://static.semrush.com/blog/uploads/user/10/05/100541a2e40d4cbd92cb96ea9aed6446/ajdin-perco-headshot.jpeg","photoMask":"star","company":"","position":"Senior Content Writer","bio":"Ajdin Perco is a senior content marketer with nearly ten years of in-house and agency experience. From producing content and developing strategies to leading marketers and advising executives, his experience spans across multiple roles, industries, and content channels.","socials":{"webSite":"","twitter":"https://twitter.com/AjdPe","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/ajdin-perco/"},"isPublic":true,"expertise":["content strategy","seo","content creation","social media management","content analytics"],"education":[{"establishment":"International University of Sarajevo","degree":"BA in International Relations","link":"https://www.ius.edu.ba/en"},{"establishment":"International Burch University","degree":"Master of Business Administration","link":"https://www.ibu.edu.ba/"}]},"timeToRead":15,"alternates":[]},{"id":8409,"url":"google-analytics","lang":"en","title":"Google Analytics for Beginners: Getting Started with GA4","preview":"Google Analytics is a free website analytics tool for measuring, analyzing, and improving site performance.","previewImage":"https://static.semrush.com/blog/uploads/media/08/96/08963d71ad64626b46b6f4f64fea0666/google-analytics-for-beginners.svg","altPreviewImage":"The Beginner's Guide to Google Analytics","category":{"id":164,"name":"Analytics","slug":"analytics","lang":"en","description":"Analytics is vital for gaining insights from your data. Discover the fundamentals, top tools, and expert techniques to enhance your website‘s performance tracking and decision-making.","metaTitle":"Analytics - Semrush Blog","metaDescription":"Analytics uncovers insights from your data. Explore our latest articles on making data-driven decisions.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":false,"background":"orangeIllust","publishedAt":1691766960000,"editedAt":"","author":{"id":149794625,"alias":"zack-duncan","name":"Zack Duncan","photo":"https://static.semrush.com/blog/uploads/user/c4/a9/c4a9b7e41caff003666a87648aa6ea45/zack_duncan_small.jpeg","photoMask":"star","company":"Root and Branch","position":"President","bio":"Zack is interested in using measurement and analytics to help guide decision making. He has over 15 years of marketing experience spanning client side, agency side, and education. Today, he is president of Root and Branch and gets to write about digital analytics for Semrush.","socials":{"webSite":"https://www.rootandbranchgroup.com/","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/zackduncan"},"isPublic":true,"expertise":["digital analytics","content strategy","on-page seo","search engine marketing","marketing planning"],"education":[{"establishment":"The Pennsylvania State University","degree":"BS in Marketing","link":"https://www.psu.edu/"}]},"timeToRead":17,"alternates":[]}],"articlesCount":9,"isBot":false,"isUser":true,"subcategories":[],"template":"category-default","hasToken":false,"profile":null,"urlsFromRequest":{"rootUrl":"https://www.semrush.com/","blogUrl":"https://www.semrush.com/blog/","articleUrl":null,"articleUrlForSocial":null},"localizationMessages":{"+DgkQi":"Get trial","+k5t/y":"Contributor","+wJa4Z":"No results found for","/QFBtC":"Competitor analysis, keyword research, website audit, advertising and social media, and more.","1LeIud":"Find articles","1aSaAi":"Try rephrasing keywords or using synonyms.","1tYgEc":"Audit your local listings","2x9iv+":"Subscribe to learn more about {theme}","3mvL2Q":"and","5ahCYq":"Boost your digital marketing efforts","6cN5Tc":"\u003cbold\u003e Sorry :( \u003c/bold\u003e Something went wrong. Try again later.","747Ii7":"No articles yet!","7BAmZU":"Want to know which websites saw the most traffic growth in your industry? Not sure why your SEO strategy doesn’t work? Or simply looking for SEO tips? Subscribe to our newsletter to receive updates on the content you care about.","7K4RB/":"return to main","7gIcWq":"read","7ttw7u":"Perform competitor analyses","7z1zi8":"Boost SEO results with powerful keyword research","95K2H1":"\u003cbold\u003eYeah!\u003c/bold\u003e You’ve successfully subscribed to a newsletter","9xQX7+":"And much more!","AzmHxY":"Load more articles","Bh/2nk":"Make online marketing easy with:","BsX17Q":"Create a free account to:","EToa2g":"Give me the latest news!","FZwjf1":"Ensure words are spelled correctly.","Fj2Z84":"Our subject matter experts have reviewed this article to ensure it meets the highest standard for accurate information and guidance. Learn more about our \u003clink\u003eeditorial standards and process\u003c/link\u003e.","GOKRyc":"Contributors:","JhwvWK":"Track keyword rankings","Ju7j88":"Expertise","L47zy5":"By clicking “Subscribe” you agree to Semrush \u003clinkToPrivacy\u003ePrivacy Policy\u003c/linkToPrivacy\u003e and consent to Semrush using your contact data for newsletter purposes","Nx2Itm":"Do keyword research","OKhRC6":"Share","Pkwzq9":"More on this","QMgO7V":"Enter keyword","R3KVw9":"Find Keyword Ideas in Seconds","ShH/MK":"Create free account","TI1cUi":"Category articles list empty","VMramV":"Run a technical site audit","VqEfQJ":"{minutesCount, plural, =0 {min} =1 {min} =2 {min} other {min}}","WnQ/AZ":"Contact us","XWEeEU":"Try more general keywords.","ZV1NMf":"Manage social media accounts","aCsnCz":"Contributor:","asUsjV":"Expert reviewed","awyJvR":"Create Free Account","br6i3V":"TABLE OF CONTENTS","cMtR7y":"Editors' Choice","eIrpha":"Search result for:","gczcC5":"Subscribe","gjyzc7":"Table of contents","jtygmI":"Education","mexetp":"Unlimited access for 7 days. 55+ tools.","nONnTw":"Your email","oCFQeg":"Make your queries as concise as possible.","qQvXcc":"Get 55+ tools to improve SEO, content marketing and competitive research","ql72yh":"Main page /","qn9kC1":"Newsletter Semrush banner","s5KdC2":"Suggestions:","tWkQ2J":"Author","u0UOSD":"Take a free trial to:","wgtTJe":"Don’t miss out. Try 55+ products for free.","wmSls4":"Free Keyword Research Tool","xmcVZ0":"Search","yd28xR":"Get free trial"},"_sentryTraceData":"a2109d16298ea31b881438078e14f45f-262836db6ca6f860-0","_sentryBaggage":"sentry-environment=production,sentry-release=350dc522,sentry-public_key=5bb816dd473f4faca8e40cbc7e8b0906,sentry-trace_id=a2109d16298ea31b881438078e14f45f,sentry-sampled=false"},"__N_SSP":true},"page":"/category/[category]","query":{"category":"marketing"},"buildId":"semrush-blog","assetPrefix":"//static.semrush.com/blog/blog/350dc522","runtimeConfig":{"GA_TRACKING_ID":"UA-6197637-22","GTAG_TRACKING_ID":"GTM-5K82J2","stage":"production","isProd":true,"isPreprod":false,"apiPublic":"https://www.semrush.com","appUrl":"https://semfront-prod.k1.semrush.net","cookieName":"sso_token","sentryConfig":{"dsn":"https://5bb816dd473f4faca8e40cbc7e8b0906@www.semrush.com/_sentry/193","enabled":true,"environment":"production","release":"350dc522","tracesSampleRate":0.3,"debug":false},"locales":["en","es","de","fr","it","pt","ja"],"forceSubdomain":false},"isFallback":false,"isExperimentalCompile":false,"dynamicIds":[79815],"gssp":true,"locale":"en","locales":["en","de","es","fr","it","pt","ja"],"defaultLocale":"en","scriptLoader":[]}</script><noscript><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;700&display=swap" media="all"/></noscript></body></html>