Social Media Marketing Strategy for First Responders

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font-size:42px;">Scott Thomsen</h1> <span class="inner-sub">Director of Communications and Public Affairs<br>Ventura County Fire Department</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/Ventura%20Fire%20County%20Department.c6fe1f9e556925be7830a01c79fff249.1aca3233bfabd99369af62eb13cc796b.png" style="max-height: 120px; width: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <p>Scott Thomsen is the director of communications and public affairs for the Ventura County Fire Department in California and a past president for the National Association of Government Communicators. His previous work includes a variety of communications roles for a public owned electric utility and a 20-year career in journalism. An advocate for ethics in government communications and public service, Scott has led award-winning campaigns to promote emergency preparedness, the adoption of new technology and kitchen fire safety.</p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Scott Thomsen’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 12:45 p.m.–1:30 p.m. PT — Wednesday, April 23, 2025</p><h3 style="margin-top:0; line-height: 130%;"><a href="/first-responders-2025/summit/agenda-at-a-glance/day-one/1230-p.m.115-p.m.-pt.html" >Post with Purpose: Inspire Action with Social Media Campaigns</a></h3> <p>This session will guide participants from planning a social media campaign to measuring its success. Special attention will be given to identifying what success looks like, assessing the best approach for reaching your target audience and choosing the right analytics. Participants will walk away with a road map for planning, running and evaluating campaigns designed to move people to action.</p> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="first-responders-2025/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#3950575f56794a565a505855545c5d50584a4d4b584d5c5e505c4a4a4c5454504d175a5654"><span class="__cf_email__" data-cfemail="caa3a4aca58ab9a5a9a3aba6a7afaea3abb9beb8abbeafada3afb9b9bfa7a7a3bee4a9a5a7">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="first-responders-2025/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="first-responders-2025/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>

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Social Media Marketing Strategy for First Responders