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Campaign Manager reporting | Marketing Solutions Help
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class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can track your campaign performance using both the Overview and Advertise pages in Campaign Manager. The Overview page gives you a high-level summary of your advertising campaigns’ overall performance. For more detail, you can use the Advertise page, which offers a detailed reporting dashboard, performance charts and professional demographics, and an option to export reports.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Learn more about the various reporting options and metrics available in Campaign Manager in the following sections.</p> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-tdwoj" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Overview page</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-tdwoj" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you sign in to Campaign Manager, you’ll start on the Overview page. From this page, you can view various sections to help you understand the overall performance of your advertising campaigns on LinkedIn. If you’re new to Campaign Manager, you’ll also see tips to help finish setting up your ad account.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Learn more about the <a rel="" href="https://www.linkedin.com/help/lms/answer/a7154996" target="_self">Overview page in Campaign Manager</a>.</p> </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-e2h4o" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Advertise page - Reporting dashboard</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-e2h4o" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>From the reporting dashboard, you can easily switch your view between accounts, campaign groups, campaigns, and ads from the dashboard’s navigation bar. Make sure you have the correct tab selected when viewing metrics, accessing charts or professional demographics, or exporting a report.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> View metrics to measure the performance of your campaign and ads from the reporting dashboard. You can adjust the information shown in the reporting dashboard using various options above the column names. </div> <img src="https://media.licdn.com/dms/image/v2/D4D08AQH80H94_R9ETQ/croft-frontend-shrinkToFit1920/croft-frontend-shrinkToFit1920/0/1729632596491?e=1740380400&v=beta&t=1D2Y7aDHUzTVZASi1aFIwvUeVHzuTeQ9npNLmwgTM2c" alt="reporting dashboard in campaign manager" class="article-content__image" data-test-selector="imageBodyElement-img"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Adjust the campaign groups, campaigns, or ads viewed by using <strong>Search</strong> or the <strong>Filters</strong> dropdown menu.</p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <strong>Search</strong> helps you find specific campaign groups, campaigns, or ads by name or ID. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><strong>Filters</strong> allow you to view information based on status, campaign objective, ad type, or channel. The filters available vary for the Campaign Groups, Campaigns, and Ads tab.</p> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Change the metrics viewed by using the <strong>Columns</strong> dropdown menu.</p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/help/lms/answer/123323">Create custom column views</a> or select from default column views, such as Performance or Sponsored Messaging, to view different metrics. </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Select a <strong>Breakdown</strong> to compare performance for conversions, LinkedIn Audience Network, carousel image cards, device type, or placements.</p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> The <strong>Conversions</strong> breakdown allows you view how many conversions were received for each conversion added to the campaign. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>When you enable the LinkedIn Audience Network, the <strong>On/Off Network</strong> breakdown allows you to view reporting on ads displayed on LinkedIn versus the ads displayed on an Audience Network publisher.</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> The <strong>Carousel</strong> breakdown allows you to view reporting for each card of your carousel image ad. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>The <strong>Impression Device Type</strong> breakdown allows you to view your performance based on what devices people were using when they saw your ads. Keep in mind, some conversion and reach and frequency metrics are currently not available for breakdown by device type.</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>When you enable the LinkedIn Audience Network, the <strong>Placement</strong> breakdown allows you to view reporting on ads placed: </p><ul><li>On the LinkedIn Feed. </li><li>On an Audience Network publisher’s website that are shown as a standalone ad within the content. </li><li>On an Audience Network publisher’s website as an in-stream ad. This option only applies for video ads.</li></ul> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Change the <strong>Time range</strong> of data shown to view past campaign information or to view performance for a specific date range. </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-rius1" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Advertise page - Charts and professional demographics</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-rius1" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To better visualize the performance of your campaigns and ads, you can view charts and professional demographics by selecting the corresponding button below the <strong>Ads</strong> tab.</p> </div> <img src="https://media.licdn.com/dms/image/v2/D4D08AQF6US4LsiOUAg/croft-frontend-shrinkToFit1920/croft-frontend-shrinkToFit1920/0/1729632632914?e=1740380400&v=beta&t=x7rANMf4tqY6Q0VxZlAXUBXLN6Z9uRjGbMwy9cdLFbs" alt="charts and demographics in campaign manager" class="article-content__image" data-test-selector="imageBodyElement-img"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/help/lms/answer/747"><strong>Performance Charts</strong></a> allow you to view graphs of your campaign and ad performance data. You can visually compare trends of how your ads perform over time and better understand how your audience engages with your ads. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong><a rel="" href="https://www.linkedin.com/help/lms/answer/a424171/" target="_self">Professional Demographics</a></strong> allow you to view information about the types of individuals who interacted with your ads.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong><a rel="" href="/help/lms/answer/124491" target="_self">Conversation Ad Flowcharts</a></strong> allow you to compare how many button clicks were received for each action in your conversation ads.</p> </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-bwozm" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Advertise page - Export reports</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-bwozm" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To view performance metrics or professional demographics in a downloaded CSV file, you can click the <strong>Export</strong> button.</p> </div> <img src="https://media.licdn.com/dms/image/v2/D4D08AQFlEThGOW7lpw/croft-frontend-shrinkToFit1920/croft-frontend-shrinkToFit1920/0/1729632687288?e=1740380400&v=beta&t=Dj_oq2RQHm4Vv-43tn_rqgNkoT43jPc9nvKttOuscXI" alt="export reports from campaign manager" class="article-content__image" data-test-selector="imageBodyElement-img"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Download a <strong>Campaign performance</strong> or <strong>Ad performance</strong> report to select the columns included in the report or choose from other available CSV reports. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Learn more about <a rel="" href="/help/lms/answer/107773">CSV reports available in Campaign Manager</a> and <a rel="" href="/help/lms/answer/61001">how to download CSV reports</a>. </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-h5yro" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Available metrics</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-h5yro" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Various metrics are available to measure the performance, engagement, conversions, leads, and more, for your campaigns and ads. Types of metrics include:</p><ul><li><strong><a rel="" href="https://www.linkedin.com/help/lms/answer/a445476/" target="_self">Performance</a></strong> - Includes metrics such as spend, impressions, clicks, and average CTR </li><li><strong><a rel="" href="https://www.linkedin.com/help/lms/answer/a426154/" target="_self">Delivery</a></strong> - Includes metrics such as reach and average frequency </li><li><strong><a rel="" href="https://www.linkedin.com/help/lms/answer/a422348/" target="_self">Engagement</a></strong> - Includes metrics such as reactions, comments, shares, and follows </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420212/" target="_self">Conversions and Leads</a> - Includes metrics related to conversion tracking and Lead Gen Forms </li><li><strong><a rel="" href="https://www.linkedin.com/help/lms/answer/a426570/" target="_self">Sponsored Messaging</a></strong> - Includes metrics specific to Sponsored Messaging ad formats such as sends and opens <br> </li><li><strong><a rel="" href="https://www.linkedin.com/help/lms/answer/a426666/" target="_self">Video</a></strong> - Includes metrics specific to video ads such as views and view rate </li><li><strong><a rel="" href="https://www.linkedin.com/help/lms/answer/a421098/" target="_self">Budget and Bid</a></strong> - Includes metrics such as daily budget, total budget, and average daily spend </li><li><strong><a rel="" href="https://www.linkedin.com/help/lms/answer/a414844/" target="_self">Job Applicants</a></strong> - Includes metrics specific to single job ads such as job applications and job application rate </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a7134581" target="_self">Lead Funnel</a> - Includes metrics to monitor your qualified lead performance: Qualified Leads and Cost per Qualified Lead</li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a7132084" target="_self">Attribution Model</a> - Includes metrics specific to how interactions with ads are credited for a conversion across your campaigns: Leads and Leads (Data-driven attribution)<br> </li></ul> </div> </div> <!----> </div> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Learn more with our free, 45-minute learning course, <a rel="" href="https://training.marketing.linkedin.com/reporting-and-analytics-for-linkedin-ads" target="_blank">Reporting and Analytics for LinkedIn Ads.</a></p> </div> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-vnoto" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> View campaign metrics and Performance Chart in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-vnoto" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Campaign Manager offers reporting to help you identify metrics and track activity on campaigns.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/lms/answer/a445476" target="_self">Performance metrics in Campaign Manager – Definitions</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/lms/answer/a452049" target="_self">Reports available to export in Campaign Manager</a></p> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a423777?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “View campaign metrics and Performance Chart in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-na8hx" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Export Reports in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-na8hx" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Download reports on campaign and ad performance, conversions, LinkedIn Audience Network performance, and professional demographics in a CSV file from Campaign Manager. You can download various reports from the ad account, campaign group, campaign, and ad level.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> All users with access to the ad account can download CSV reports. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn More</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/107773" target="_self">Reports available to export in Campaign Manager</a></p> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a441785?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Export Reports in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-xurm1" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Reports available to export in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-xurm1" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can download various CSV reports in Campaign Manager to help you understand the efficiency of your campaigns and ads through detailed performance metrics.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The different kinds of CSV reports available to download include:</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Reports available to export at each level in Campaign Manager</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The report types available to select when exporting will vary depending on the account level you’re viewing. The level also determines whether the rows of the report will contain campaigns or ads, as well as some of the columns included in the report. </p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a452049?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Reports available to export in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-3ucko" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Performance metrics in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-3ucko" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Campaign Manager performance metrics help you measure the effectiveness of your ad campaigns. These metrics can be seen in Campaign Manager when viewing your campaign, and they can be downloaded as performance reports.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Performance metrics</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Performance metrics include:</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Additional campaign metrics</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Other metrics available for your ad campaign include: </p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a426154" target="_blank">Delivery</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a422348" target="_blank">Engagement </a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a426570" target="_blank">Sponsored Messaging </a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420212" target="_blank">Conversions and leads </a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a426666" target="_blank">Video </a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a421098" target="_blank">Budget and bid </a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a426278" target="_blank">Job applicants</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a7134581" target="_self">Lead Funnel</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a7132084" target="_self">Attribution Model</a></li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a445476?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Performance metrics in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-f0jff" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Engagement metrics in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-f0jff" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Select engagement metrics as a column view from the reporting dashboard or when exporting a report to see details about how different social actions have added to the performance of the campaign.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Engagement metrics for a campaign</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Engagement metrics for a campaign include:</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Viral engagement metrics</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Viral metrics are also available if you export a Campaign performance or Ad performance report. Viral metrics result from member accounts sharing a Sponsored Content ad to their own network of connections.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a422348?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Engagement metrics in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section> <!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a138217" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a138217" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a138217"> Performance Reporting </span> </a> </li> </ul> </div> <!----><!----><!----> </aside> </div> <!----> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li> <!----><!----> <!----> <!----> <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form"> <!----> <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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