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Reports available to export in Campaign Manager | Marketing Solutions Help
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data-article-source="urn:li:helpCenterArticle:(452049,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can download various CSV reports in Campaign Manager to help you understand the efficiency of your campaigns and ads through detailed performance metrics.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The different kinds of CSV reports available to download include:</p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header">Type of report</th> <th class="artdeco-table-header">Definition</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"> <p>Campaign performance</p> <p>Ad performance</p> </td> <td class="artdeco-table-cell">Download a broad range of performance metrics for your campaigns and ads, including total spent, impressions, click through rate, and engagement rate.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"> <p>Audience network campaign performance</p> <p>Audience network ad performance</p> </td> <td class="artdeco-table-cell"> <p>Compare performance between campaigns and ads displayed on LinkedIn or on our partner apps and sites for campaigns with the LinkedIn Audience Network enabled. Use the Platform column in the exported file to see metrics for on LinkedIn, on the Audience Network, and total. </p> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Professional demographics </td> <td class="artdeco-table-cell">View information about members who interacted with your campaigns and ads, such as company name, job seniority, and job function.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"> <p>Conversion performance</p> <p>Conversion ad performance</p> </td> <td class="artdeco-table-cell">Compare the types of conversions received for your campaigns and ads. </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Leads </td> <td class="artdeco-table-cell">View responses to Lead Gen Forms associated with your campaigns.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Conversation ad CTA performance</td> <td class="artdeco-table-cell">View the number of button clicks received for each action available in your conversation ad.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"> <p>Placements campaign performance</p> <p>Placements ad performance</p> </td> <td class="artdeco-table-cell">View performance of campaigns being displayed on LinkedIn and Audience Network platforms. </td> </tr> </tbody> </table> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p>When you choose a performance report (for example, Conversion performance or Ad performance), you can also choose from default column views or you can choose a custom column view that you created. <p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Reports available to export at each level in Campaign Manager</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The report types available to select when exporting will vary depending on the account level you’re viewing. The level also determines whether the rows of the report will contain campaigns or ads, as well as some of the columns included in the report. </p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header"> </th> <th class="artdeco-table-header">Account</th> <th class="artdeco-table-header">Campaign Group</th> <th class="artdeco-table-header">Campaign</th> <th class="artdeco-table-header">Ad</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Campaign performance</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell"> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Ad performance</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Audience network<br> campaign performance</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell"> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Audience network ad<br> performance</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Professional demographics</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Conversion performance</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell"> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Conversion ad<br> performance</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Conversation ad CTA<br> performance</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Placements campaign performance</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell"> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Placements ad performance</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell">✓</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Leads</td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell">✓</td> <td class="artdeco-table-cell"> </td> </tr> </tbody> </table> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p><ul><li><a rel="" href="/help/lms/answer/a441785" target="_self">Export reports in Campaign Manage</a>r</li><li><a rel="" href="/help/lms/answer/a418906" target="_self">Ads performance reporting for the LinkedIn Audience Network</a></li><li><a rel="" href="/help/lms/answer/a424171" target="_self">Professional demographics for your ads</a></li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p> <ul> <li><a rel="" href="/help/lms/answer/a447152" target="_self">Campaign Manager reporting</a></li> <li><a rel="" href="/help/lms/answer/a422513" target="_self">LinkedIn Conversion Tracking reporting and metrics</a></li> </ul> </div> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-j9ntg" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Export Reports in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-j9ntg" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Download reports on campaign and ad performance, conversions, LinkedIn Audience Network performance, and professional demographics in a CSV file from Campaign Manager. You can download various reports from the ad account, campaign group, campaign, and ad level.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> All users with access to the ad account can download CSV reports. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn More</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/107773" target="_self">Reports available to export in Campaign Manager</a></p> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a441785?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Export Reports in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-cjans" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> View campaign metrics and Performance Chart in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-cjans" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Campaign Manager offers reporting to help you identify metrics and track activity on campaigns.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/lms/answer/a445476" target="_self">Performance metrics in Campaign Manager – Definitions</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/lms/answer/a452049" target="_self">Reports available to export in Campaign Manager</a></p> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a423777?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “View campaign metrics and Performance Chart in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-5xqo0" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Campaign Manager reporting </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-5xqo0" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can track your campaign performance using both the Overview and Advertise pages in Campaign Manager. The Overview page gives you a high-level summary of your advertising campaigns’ overall performance. For more detail, you can use the Advertise page, which offers a detailed reporting dashboard, performance charts and professional demographics, and an option to export reports.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Learn more about the various reporting options and metrics available in Campaign Manager in the following sections.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a447152?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Campaign Manager reporting”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-j983w" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Professional demographics for your LinkedIn Ads in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-j983w" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Professional demographic reporting for your LinkedIn Ads is available at the account, campaign group, campaign, and ad level in Campaign Manager. The Professional Demographics section provides reporting on the professional demographic dimensions associated with the member accounts that interacted with your ads.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a1446024" target="_self">Changes to Sponsored Messaging</a></p> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a424171?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Professional demographics for your LinkedIn Ads in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-wxrpq" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Objective-based reporting with key results </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-wxrpq" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Campaign key result and cost-per-result metrics are displayed in Campaign Manager reporting. The key result is determined by the campaign's objective and bidding optimization goal.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Key result and cost per key result</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Key result shows the number of times your campaign has achieved its objective. Cost per result calculates the total spent on your campaign divided by the number of results, for example, clicks. For brand awareness campaigns, the cost per result is calculated by dividing the total spent on your campaign by every 1,000 member accounts reached.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a422642?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Objective-based reporting with key results”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section> <!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a138217" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a138217" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a138217"> Performance Reporting </span> </a> </li> </ul> </div> <!----><!----><!----> </aside> </div> <!----> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li> <!----><!----> <!----> <!----> <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form"> <!----> <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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