Issuu Blog Homepage

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Sell magazines & more digitally, and streamline your content sharing." /><meta property="og:description" content="Learn everything you need to know about digital publishing with Issuu's blog. Sell magazines & more digitally, and streamline your content sharing." /><meta name="twitter:description" content="Learn everything you need to know about digital publishing with Issuu's blog. 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aria-expanded="false" class="sc-3i4cj6-1 eEuhHM"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042"><span class="sc-cw18ur-0 kqSqry">Show submenu for "Features" section</span><span aria-hidden="true">Features</span></p><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-chevron-small-down"></use></svg></button><div class="sc-3i4cj6-2 hiyywr"><div class="sc-d0y5c5-0 sc-d0y5c5-1 jgedrO itimTQ"><div class="sc-d0y5c5-3 jYATlu"><div class="sc-1ewb5u0-0 jveTgn"><a href="/features/flipbooks" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use 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class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Deliver a distraction-free reading experience with a simple link.</p></div></div></a><a href="/features/embed" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-embed"></use></svg><p data-testid="embed" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Embed</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Host your publication on your website or blog with just a few clicks.</p></div></div></a><a href="/features/articles" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-article-stories"></use></svg><p data-testid="articles" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Articles</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Get discovered by sharing your best content as bite-sized articles.</p></div></div></a><a href="/features/statistics" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-rise"></use></svg><p data-testid="statistics" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Statistics</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Make data-driven decisions to drive reader engagement, subscriptions, and campaigns.</p></div></div></a><a href="/features/teams" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-team"></use></svg><p data-testid="teams" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Teams</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Enable groups of users to work together to streamline your digital publishing.</p></div></div></a><a href="/features/social-posts" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-social-post"></use></svg><p data-testid="social_posts" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Social Posts</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Create on-brand social posts and Articles in minutes.</p></div></div></a><a href="/features/gifs" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-file-gif"></use></svg><p data-testid="gifs" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">GIFs</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Highlight your latest work via email or social media with custom GIFs.</p></div></div></a><a href="/features/add-links" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-link"></use></svg><p data-testid="links" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Add Links</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Send readers directly to specific items or pages with shopping and web links.</p></div></div></a><a href="/features/video" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-video-camera"></use></svg><p data-testid="video" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Video</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Say more by seamlessly including video within your publication.</p></div></div></a><a href="/features/digital-sales" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-tag"></use></svg><p data-testid="digital_sales" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Digital Sales</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Sell your publications commission-free as single issues or ongoing subscriptions.</p></div></div></a><a href="/features/qr-codes" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-qr-code"></use></svg><p data-testid="qr_codes" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">QR Codes</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Generate QR Codes for your digital content.</p></div></div></a><div class="sc-1ewb5u0-1 hvxmno"><a href="/features" aria-disabled="false" class="ProductButtonLink__product-button-link__ehLVt__0-0-3042 ProductButtonLink__product-button-link--ghost__dZY0b__0-0-3042 ProductButtonLink__product-button-link--icon-right__HM-TK__0-0-3042" role="link"><span class="ProductButtonLink__product-button-link__icon__9agNb__0-0-3042 ProductButtonLink__product-button-link__icon--right__ML5tG__0-0-3042"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-chevron-small-right"></use></svg></span><span class="ProductButtonLink__product-button-link__text__--YqL__0-0-3042"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">More Features</p></span></a></div></div><div class="sc-1p5cp1y-0 lmlmGO"><div class="sc-1p5cp1y-1 huOdIZ"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-api"></use></svg><span class="sc-1p5cp1y-2 eNzVIa"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042"><strong>Integrations</strong></p></span></div><div class="sc-1p5cp1y-0 lmlmGO"><a href="https://issuu.com/features/canva-to-flipbook" class="sc-10g26m8-0 kfmWuv"><div class="sc-1cbk39f-0 gIBNVj"><img alt="" class="Icon__icon__DqC9j__0-0-3042" src="https://static.issuu.com/fe/silkscreen/0.0.3042/icons/gradient/icon-canva-gradient.svg" style="--size-block-icon:1.5rem;--size-inline-icon:1.5rem"/><p data-testid="canva_integration" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Canva</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Create professional content with Canva, including presentations, catalogs, and more.</p></div></div></a><a href="https://issuu.com/features/hubspot-integration" class="sc-10g26m8-0 kfmWuv"><div class="sc-1cbk39f-0 gIBNVj"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:unset;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-hubspot-original"></use></svg><p data-testid="hubspot_integration" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">HubSpot</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Embed, gate, and track Issuu content in HubSpot marketing campaigns.</p></div></div></a><a href="https://issuu.com/features/adobe-express-to-flipbook" class="sc-10g26m8-0 kfmWuv"><div class="sc-1cbk39f-0 gIBNVj"><div class="sc-1rr2nx4-0 hcHJLp"><svg fill="none" height="48" viewBox="0 0 48 48" width="48" xmlns="http://www.w3.org/2000/svg"><path d="M39.509 0H8.49101C3.80156 0 0 3.90012 0 8.71115V39.2888C0 44.0999 3.80156 48 8.49101 48H39.509C44.1984 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"></image></defs></svg></div><p 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c0,2.7,2,4.1,6,4.1c5.2,0,7.8-1.7,7.8-5c0-1.2-0.4-2-1.2-2.6c-0.8-0.5-2.1-0.8-3.9-0.8H176C172.4,29.6,170.6,31,170.6,33.9z M172.1,16.9c0,1.5,0.5,2.7,1.4,3.6c0.9,0.8,2.2,1.3,3.7,1.3c1.6,0,2.9-0.4,3.8-1.3c0.9-0.8,1.3-2,1.3-3.6c0-1.7-0.5-2.9-1.4-3.8 c-0.9-0.8-2.2-1.3-3.8-1.3c-1.6,0-2.8,0.5-3.7,1.4C172.5,14.1,172.1,15.3,172.1,16.9z"></path></svg></a></div><div md="10" sm="10" xs="12" class="sc-egkSDF sc-15sxgjx-3 kbKAwD kfhzcH"><svg class="sc-15sxgjx-6 cVCMuU Icon__icon__DqC9j__0-0-2902" role="img" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><title>left icon</title><use xlink:href="/fe/silkscreen/0.0.2902/icons/sprites.svg#icon-chevron-left"></use></svg><div class="sc-15sxgjx-4 bBxlIJ"><ul class="sc-1ey6ysk-2 sc-15sxgjx-5 cfPazR htQEsX"><li class="new-categories-header-list_item "><a href="/blog/category/business">Business</a></li><li class="new-categories-header-list_item "><a href="/blog/category/marketing">Content Marketing</a></li><li class="new-categories-header-list_item "><a href="/blog/category/customer-story">Customer Stories</a></li><li class="new-categories-header-list_item "><a href="/blog/category/editorial">Editorial</a></li><li class="new-categories-header-list_item "><a href="/blog/category/events">Events</a></li><li class="new-categories-header-list_item "><a href="/blog/category/featured">Featured</a></li><li class="new-categories-header-list_item "><a href="/blog/category/inside-issuu">Inside Issuu</a></li><li class="new-categories-header-list_item "><a href="/blog/category/product-updates">Product Updates</a></li><li class="new-categories-header-list_item "><a href="/blog/category/publisher-spotlight">Publisher Spotlight</a></li><li class="new-categories-header-list_item "><a href="/blog/category/social-media">Social Media</a></li><li class="new-categories-header-list_item "><a href="/blog/category/tips">Tips</a></li><li class="new-categories-header-list_item "><a href="/blog/category/webinars">Webinar Recaps</a></li></ul></div><svg class="sc-15sxgjx-7 jEIpgx Icon__icon__DqC9j__0-0-2902" role="img" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><title>right icon</title><use xlink:href="/fe/silkscreen/0.0.2902/icons/sprites.svg#icon-chevron-right"></use></svg></div></div></div></section><section class="new-side-by-side-wrapper"><div class="new-side-by-side-container"><div class="new-side-by-side-information"><h1>Inside Issuu</h1><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2902 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2902">Welcome to the Issuu blog, your hub for all things content marketing and digital publishing. Explore product news, tips, resources, customer interviews, and more.</p></div></div></section><section class="posts-banner-section posts-banner-section-homepage"><div class="posts-banner-header"><h2>Recent Posts</h2><a class="posts-banner-header_link" href="/blog/recent-posts"><span>See all</span><svg class="Icon__icon__DqC9j__0-0-2902" role="img" style="--color-icon:currentColor;--size-block-icon:1.25rem;--size-inline-icon:1.25rem"><title>See more</title><use xlink:href="/fe/silkscreen/0.0.2902/icons/sprites.svg#icon-chevron-right"></use></svg></a></div><div class="posts-banner-grid"><div class="medium-article-card" id="issuu-joins-the-hubspot-app-marketplace"><div class="medium-article-card_image"><div class="lazyload-wrapper " style="width:100%;height:100%"><picture class="picture" title=""><img alt="Issuu Joins the HubSpot App Marketplace icon" draggable="false" src="//images.ctfassets.net/wqdtr8q8192q/5KYMe9aiby5bejyNgegoz1/f14994bc3495c31d8c4e28a7472abcec/App.png?w=91&q=2"/></picture></div></div><div class="medium-article-card_info"><div class="card_badge"><a href="/blog/category/product-updates" title="View category: Product Updates">Product Updates</a></div><div><h3>Issuu Joins the HubSpot App Marketplace</h3><span>August 29, 2024</span></div><p>Today, Issuu announced it is now listed in the HubSpot App Marketplace. App Partners are independent software vendors that have built an integration with HubSpot and been accepted into the App Marketplace.</p></div></div><div class="medium-article-card" id="tailoring-your-social-media-voice-to-different-platforms"><div class="medium-article-card_image"><div class="lazyload-wrapper " style="width:100%;height:100%"><picture class="picture" title=""><img alt="Tailoring Your Social Media Voice to Different Platforms icon" draggable="false" src="//images.ctfassets.net/wqdtr8q8192q/5bWafOpNcSb0QkpL78CQ0g/4509cd1cbdb94fb5e464e798c9106fd1/Instagram_Picture.png?w=820&q=2"/></picture></div></div><div class="medium-article-card_info"><div class="card_badge"><a href="/blog/category/marketing" title="View category: Content Marketing">Content Marketing</a></div><div><h3>Tailoring Your Social Media Voice to Different Platforms</h3><span>August 13, 2024</span></div><p>While your brand voice should be consistent, you’re not always better off copy-and-pasting captions from one site to another. What works for Instagram does not always work for Twitter, and vice versa. Here are our tips.</p></div></div><div class="medium-article-card" id="what-is-branded-content-a-step-by-step-guide-to-creating-and-distributing-it"><div class="medium-article-card_image"><div class="lazyload-wrapper " style="width:100%;height:100%"><picture class="picture" title=""><img alt="What is Branded Content? A Step-by-Step Guide to Creating and Distributing It icon" draggable="false" src="//images.ctfassets.net/wqdtr8q8192q/2TMArwZiXvDWahbUhsJMHN/ade07781f257c7ef984dadcff6bc5cce/AdobeStock_422712651.jpeg?w=672&q=2"/></picture></div></div><div class="medium-article-card_info"><div class="card_badge"><a href="/blog/category/marketing" title="View category: Content Marketing">Content Marketing</a></div><div><h3>What is Branded Content? A Step-by-Step Guide to Creating and Distributing It</h3><span>August 09, 2024</span></div><p>Branded content refers to anything content marketers create—like a blog post, video, or social media graphic—intended to promote a brand’s values and evoke an emotional response in viewers. Here's how to create and distribute it with ease.</p></div></div></div></section><section class="featured-posts-container"><div class="featured-posts-header"><h2>Featured Posts</h2></div><div class="featured-post-banner featured-post-banner_minor_screen"><div class="big-article-card" id="how-to-publish-an-online-portfolio"><div class="big-article-card_image"><div class="lazyload-wrapper " style="width:100%;height:100%"><picture class="picture" title=""><img alt="How to Publish an Online Portfolio icon" draggable="false" src="//images.ctfassets.net/wqdtr8q8192q/asset-1271733-5177/2d81c5d9110f8590ca86b34ab730d91f/AdobeStock_443599883.jpeg?w=736&q=2"/></picture></div></div><div class="big-article-card_info"><div class="card_badge"><a href="/blog/category/tips" title="View category: Tips">Tips</a></div><div><a href="/blog/how-to-publish-an-online-portfolio"><h3>How to Publish an Online Portfolio</h3></a><span>April 15, 2024</span></div><p>Showcasing and distributing your portfolio is easy with Issuu. Learn how thousands of professionals and creatives use our platform to promote their body of work.</p><a class="big-article-card_link" href="/blog/how-to-publish-an-online-portfolio"><span class="big-article-card_link_label">Read More</span> <svg class="Icon__icon__DqC9j__0-0-2902" role="img" style="--color-icon:currentColor;--size-block-icon:1.25rem;--size-inline-icon:1.25rem"><title>Read more</title><use xlink:href="/fe/silkscreen/0.0.2902/icons/sprites.svg#icon-chevron-right"></use></svg></a></div></div></div><div class="featured-posts-grid"><div class="small-article-card " id="how-to-create-a-flipbook-in-canva"><div class="small-article-card_image"><div class="lazyload-wrapper " style="width:100%;height:100%"><picture class="picture" title=""><img alt="How to Create a Flipbook in Canva icon" draggable="false" src="//images.ctfassets.net/wqdtr8q8192q/5Y4fV2fNwGo6nSOzclTodE/08bfc220d2cc7a4f87be0b4093da350d/Canva_Blog_Header.png?w=614&q=2"/></picture></div></div><div class="small-article-card_info"><div class="card_badge"><a href="/blog/category/marketing" title="View category: Content Marketing">Content Marketing</a></div><div><h3>How to Create a Flipbook in Canva</h3><span>July 01, 2024</span></div><p>Creating a flipbook in Canva has never been easier using Issuu’s new app on Canva. This seamless integration will streamline your entire creative workflow, allowing you to easily create, publish, share, monetize, and analyze your content. </p></div></div><div class="small-article-card " id="how-to-interactive-catalog-e-commerce"><div class="small-article-card_image"><div class="lazyload-wrapper " style="width:100%;height:100%"><picture class="picture" title=""><img alt="How to Create an Interactive Catalog for E-Commerce icon" draggable="false" src="//images.ctfassets.net/wqdtr8q8192q/4lou14kxEdxQJWqsEBdpo6/155546fb39f143122ac7b6d27516d2a9/AdobeStock_587912830.jpeg?w=544&q=2"/></picture></div></div><div class="small-article-card_info"><div class="card_badge"><a href="/blog/category/tips" title="View category: Tips">Tips</a></div><div><h3>How to Create an Interactive Catalog for E-Commerce</h3><span>September 19, 2023</span></div><p>Interactive catalogs immerse customers, enable instant engagement, and unlock the opportunity for instant purchases. Explore how to use Issuu to amplify your e-commerce strategy with interactive catalogs.</p></div></div><div class="small-article-card " id="engage-more-readers-with-customizable-articles"><div class="small-article-card_image"><div class="lazyload-wrapper " style="width:100%;height:100%"><picture class="picture" title=""><img alt="Engage More Readers With Customizable Articles icon" draggable="false" src="//images.ctfassets.net/wqdtr8q8192q/6a9L2WoTwXNC2K1cNxekBI/dc70cae7a1e34b2e9c7e220bc095e486/Improvements_Blog_Image__2_.png?w=288&q=2"/></picture></div></div><div class="small-article-card_info"><div class="card_badge"><a href="/blog/category/product-updates" title="View category: Product Updates">Product Updates</a></div><div><h3>Engage More Readers With Customizable Articles</h3><span>July 05, 2023</span></div><p>Get ready to create once, share everywhere, and boost your reach in powerful new ways with the latest enhancements to our Articles feature. Read our blog to learn more.</p></div></div><div class="small-article-card " id="make-money-with-ebooks-online-using-issuu"><div class="small-article-card_image"><div class="lazyload-wrapper " style="width:100%;height:100%"><picture class="picture" title=""><img alt="Make Money With eBooks Through Issuu's Digital Sales icon" draggable="false" src="//images.ctfassets.net/wqdtr8q8192q/3XChJkFGhIGGUlSKYk54s5/d541bd6964d4f28bcadd750458f90dd1/Cover_image_-_Digital_Sales.png?w=360&q=2"/></picture></div></div><div class="small-article-card_info"><div class="card_badge"><a href="/blog/category/business" title="View category: Business">Business</a></div><div><h3>Make Money With eBooks Through Issuu's Digital Sales</h3><span>August 23, 2023</span></div><p>eBooks are still relevant in 2023, but it can be hard to know where to get started. In this article, we show you how to create a strategy to sell your eBooks online using Issuu's Digital Sales. </p></div></div></div></section><section class="quotes-container"><div class="quotes-header"><h2>Featured Authors</h2></div><div class="quotes-container_cards"><li class="quote_card" id="2shNEbUeJb692MvYSgH2gN"><p class="quote_card_content">Kendal has been curating content for nearly a decade. 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Dive into essential metrics such as impressions, reads, and clicks as you continuously refine your Canva flipbooks with your audience in mind.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Leverage Canva’s User-Friendly Design Suite","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Canva is widely used by individual content creators and organizations for its user-friendly interface and extensive design capabilities. Explore Canva’s vast range of templates for any project you have in mind, choose one that fits your vision, and easily customize it by resizing and reformatting, adding text, images, shapes, colors, and fonts. Then, to add a page flip animation in Canva, export and publish it to Issuu.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Transform Canva Designs into Interactive Flipbook Experiences","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Once you’ve completed your flipbook template design, it’s time to transform, publish, and distribute it. If you ever wondered how to flip a page in Canva, you're in luck. Issuu takes your Canva designs and instantly turns them into dynamic flipbooks, adding depth and interest to every page.","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Share your flipbooks on your website, blog, and social channels","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":", ensuring your content captures the widest audience possible.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Tailor the reader's journey with ","marks":[],"data":{}},{"nodeType":"text","value":"your branding elements, custom backgrounds","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":", and custom touches that align with your brand’s visual identity.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Enrich your content with ","marks":[],"data":{}},{"nodeType":"text","value":"videos and links","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":", transforming static pages into dynamic experiences that captivate and convert.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Track your content's performance","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":", measure engagement, and understand audience behaviors to inform future design decisions.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Sell your flipbooks","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" as single issues or through subscriptions directly on Issuu, retaining 100% of the revenue generated.","marks":[],"data":{}}]}]}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"How to Make a Flipbook in Canva ","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"1. Log into your Canva account and click on “Apps” in the left-hand toolbar to explore ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.canva.com/your-apps/share-and-publish"},"content":[{"nodeType":"text","value":"Canva’s apps marketplace","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":".","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"45NszuauA7x4bO4lKcGfOJ","type":"Asset","createdAt":"2023-11-14T21:30:19.775Z","updatedAt":"2023-12-01T08:48:31.114Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":2,"locale":"en-US"},"fields":{"title":"Login to Canva Screenshot","description":"logging into the Canva platform","file":{"url":"//images.ctfassets.net/wqdtr8q8192q/45NszuauA7x4bO4lKcGfOJ/f21e4f97a93c775a4f1771b2933d59b2/Login.png","details":{"size":965155,"image":{"width":5335,"height":3001}},"fileName":"Login.png","contentType":"image/png"}}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"2. Search for “Issuu,” click on it, and connect to your Issuu account. If you don’t have one, ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://issuu.com/pricing"},"content":[{"nodeType":"text","value":"signing up","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" is easy (our Basic plan is free!)","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"6CuQVJ9BVknxF9rXr4rvKj","type":"Asset","createdAt":"2023-11-14T22:29:24.366Z","updatedAt":"2023-11-14T22:29:24.366Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"locale":"en-US"},"fields":{"title":"Connect to Your Issuu Account from Canva","description":"Connect to Your Issuu Account from Canva","file":{"url":"//images.ctfassets.net/wqdtr8q8192q/6CuQVJ9BVknxF9rXr4rvKj/0bd19c303321b64ca61117882b6c9825/Connect.png","details":{"size":344680,"image":{"width":5335,"height":3001}},"fileName":"Connect.png","contentType":"image/png"}}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"3. After you’ve connected the Issuu app to your Canva account, you’ll see the Issuu icon on the lower left-hand side of your Canva workspace. 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Click on \"Export to preview\", then click on the auto-generated preview link to see a temporary view of your design on Issuu. ","marks":[],"data":{}},{"nodeType":"text","value":"Important","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":": this is only a temporary link of your publication that will expire after 24 hours. In order to publish your finished design on Issuu, you need to connect your account first.","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"78VmIUGVw08hzQfagTZoCE","type":"Asset","createdAt":"2023-11-16T16:57:01.438Z","updatedAt":"2024-07-01T11:51:39.999Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":2,"locale":"en-US"},"fields":{"title":"Issuu App on Lower Left Corner of the Canva Platform","description":"Issuu App on Lower Left Corner of the Canva Platform","file":{"url":"//images.ctfassets.net/wqdtr8q8192q/78VmIUGVw08hzQfagTZoCE/ffbb3b77466b0e4908db87903870d81e/Screenshot_2024-07-01_at_13.38.45.png","details":{"size":490516,"image":{"width":2196,"height":1168}},"fileName":"Screenshot 2024-07-01 at 13.38.45.png","contentType":"image/png"}}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"4. Once your Canva design is done, locate the Issuu icon in the left-hand toolbar and click on “Export draft to Issuu” to export it to Issuu right away. It will be automatically transformed into a digital Flipbook, which you can then turn into another format of your choice, like ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://issuu.com/features/articles"},"content":[{"nodeType":"text","value":"Articles","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":", ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://issuu.com/features/social-posts"},"content":[{"nodeType":"text","value":"Social Posts","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":", and ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://issuu.com/features/gifs"},"content":[{"nodeType":"text","value":"GIFs","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":". 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Return to Canva to see your Flipbook’s performance and all previous Issuu publications, make changes on the fly, and much more!","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"5zt1WGRhjjzl5LJgAwaNf0","type":"Asset","createdAt":"2023-11-14T22:39:15.582Z","updatedAt":"2024-07-01T12:15:54.141Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":2,"locale":"en-US"},"fields":{"title":"Viewing Stats on Issuu's Canva App","description":"Viewing Stats on Issuu's Canva App","file":{"url":"//images.ctfassets.net/wqdtr8q8192q/5zt1WGRhjjzl5LJgAwaNf0/7246e06205c0e7f370d8ec7220a195c7/Use_Template__12_.png","details":{"size":369375,"image":{"width":1800,"height":900}},"fileName":"Use Template (12).png","contentType":"image/png"}}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Take a look at flipbooks created on Canva with Issuu:","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"6Xf43ONiMVaIlkS0uyV5JQ","type":"Entry","createdAt":"2023-11-13T23:20:48.678Z","updatedAt":"2024-07-01T12:03:42.468Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"publicationEmbed"}},"locale":"en-US"},"fields":{"url":"https://issuu.com/ruby333/docs/duna-energy-e3-2024-v4_82db846f707a73"}}},"content":[]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"3Gq5GSCbLXZC8MMCxgJdRs","type":"Entry","createdAt":"2023-11-13T23:22:42.436Z","updatedAt":"2024-07-01T12:03:59.528Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"publicationEmbed"}},"locale":"en-US"},"fields":{"url":"https://issuu.com/lesliemsceo/docs/isjamaicastillasafetraveldestination"}}},"content":[]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"1XYuZMotuXGHDHap4q12g0","type":"Entry","createdAt":"2023-11-13T23:22:56.084Z","updatedAt":"2024-07-01T12:04:12.302Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"publicationEmbed"}},"locale":"en-US"},"fields":{"url":"https://issuu.com/blithfield/docs/brand_book_uk_076e2f42076a09"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]}]},"ctaButtons":[{"id":"qDPTK32pjtKJGIOjNHHzy","type":"ctaButton","createdAt":"2024-06-19T07:42:32.817Z","updatedAt":"2024-06-19T07:42:32.817Z","text":"Try Issuu on Canva","targetUrl":"https://www.canva.com/your-apps/AAFjcUkYrUw/issuu","newTab":true,"role":"primary"}],"author":{"id":"10vWygxY3VDaaO5IJLpQLr","type":"author","createdAt":"2022-10-19T17:28:21.802Z","updatedAt":"2022-10-19T17:28:21.802Z","name":"Angel Wu","slug":"angel-wu"},"metaData":{"id":"1OJWgEPU0D2kS3yaExZ8eM","type":"metaData","createdAt":"2023-11-13T22:49:15.095Z","updatedAt":"2024-07-01T10:15:45.397Z","title":"How to Create a Flipbook in Canva | Issuu","description":"Creating a flipbook in Canva has never been easier. 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Explore how to use Issuu to amplify your e-commerce strategy with interactive catalogs.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"content":{"nodeType":"document","data":{},"content":[{"nodeType":"embedded-asset-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"4lou14kxEdxQJWqsEBdpo6","type":"Asset","createdAt":"2023-09-18T09:44:02.878Z","updatedAt":"2023-09-18T09:44:02.878Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":1,"locale":"en-US"},"fields":{"title":"AdobeStock 587912830","description":"Man working on a computer with white shopping cart illustrations","file":{"url":"//images.ctfassets.net/wqdtr8q8192q/4lou14kxEdxQJWqsEBdpo6/155546fb39f143122ac7b6d27516d2a9/AdobeStock_587912830.jpeg","details":{"size":5711082,"image":{"width":5440,"height":3628}},"fileName":"AdobeStock_587912830.jpeg","contentType":"image/jpeg"}}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Recent studies reveal that the average human attention span has dwindled to ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://rizzoyoung.com/content/human-attention-spans-unpacking-8-second-myth"},"content":[{"nodeType":"text","value":"a mere 8 to 12 seconds","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":". This means that flat, boring content is no longer going to cut it. Now, more than ever, business owners, marketers, and content creators find themselves constantly seeking ways to swiftly captivate their target audiences and increase sales effectively.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Interactive catalogs have emerged as a groundbreaking solution for e-commerce professionals. While many of us have nostalgic memories of flipping through glossy printed catalogs, the digital age demands innovation. Traditional printed catalogs have their charm, but it's the digital interactive and dynamic versions that are leading the revolution in how e-commerce businesses present their products and services.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The benefits of interactive catalogs go far beyond selling more products; they create immersive experiences, allowing customers to instantly engage with content, watch products come to life in embedded videos, and even make direct purchases. Unsurprisingly, they’re a powerful sales tool that helps businesses tremendously. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Intrigued? Let’s dive into the benefits of using digital catalogs and explore how ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://issuu.com/"},"content":[{"nodeType":"text","value":"Issuu","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" can help you leverage them to level up your e-commerce strategy.","marks":[],"data":{}}]},{"nodeType":"heading-6","data":{},"content":[{"nodeType":"text","value":"What is an Interactive Catalog?","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"An interactive catalog isn’t just a digital version of its traditional paper counterpart. It’s a transformative tool that redefines how businesses and brands share their products and offerings with their audience.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Unlike static printed catalogs, ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://issuu.com/solutions/marketing/digital-catalog"},"content":[{"nodeType":"text","value":"digital catalogs","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" can be enriched with multimedia elements to enhance the user experience. This heightened level of interactivity ensures users not only view products but engage with them, paving the way for a deeper and more memorable connection to the brand. Look at this one, for example:","marks":[],"data":{}}]},{"nodeType":"embedded-entry-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"79sySM7jaKXkJragefLfkt","type":"Entry","createdAt":"2023-09-18T09:46:48.897Z","updatedAt":"2023-09-18T09:46:48.897Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"publicationEmbed"}},"locale":"en-US"},"fields":{"url":"https://issuu.com/bonavitabrands/docs/for_digital_-_brewista_product_catalog_june_2023_r/8"}}},"content":[]},{"nodeType":"heading-6","data":{},"content":[{"nodeType":"text","value":"Why Do E-commerce Brands Need Interactive Catalogs?","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"E-commerce brands are finding that integrating interactive catalogs into their marketing strategies is not just a trend, but a proven pathway to success. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"According to recent studies, interactive content generates ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.linkedin.com/pulse/interactive-content-vs-static-sairaj-mahesh/"},"content":[{"nodeType":"text","value":"4-5 times","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" more page views compared to static content. This increased engagement captivates your audience and also provides a better understanding of products, leading to more informed purchase decisions.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"But the appeal of interactive catalogs doesn't stop at captivating visuals and elevated product displays. They can help businesses create a more streamlined shopping process using intuitive navigation. Consumers can effortlessly browse, learn, and engage – fostering an environment where conversions are not only possible but imminent.","marks":[],"data":{}}]},{"nodeType":"heading-6","data":{},"content":[{"nodeType":"text","value":"Benefits of Using Interactive Catalogs for E-commerce","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"As an e-commerce business, you want any edge you can get over your competitors. Interactive catalogs can help you provide a much better experience for your buyers. Here's a closer look at the benefits interactive catalogs bring to e-commerce businesses:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Seamless Multimedia Integration","marks":[{"type":"bold"}],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Interactive catalogs allow you to go beyond static images and text, and create an immersive experience for your audience. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Adding videos, audio clips, links, and other interactive elements that showcase your products or services improves the user experience significantly. The enhanced interactivity can leave a lasting impression on your audience and increase the likelihood of them making a purchase.","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Real-time Updates","marks":[{"type":"bold"}],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Traditional printed catalogs can easily become obsolete if any of the printed information changes. Updating these catalogs requires reprinting them, which can be tedious and expensive.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"With Issuu, you can update your content in real time at the click of a button. Whether it's a price adjustment, a new product, or a limited-time promotion, your catalog remains consistently fresh and relevant. This way you can ensure that your customers ","marks":[],"data":{}},{"nodeType":"text","value":"always","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" have access to the latest information, prices, and promotions.","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Engaging Shopping Experience","marks":[{"type":"bold"}],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"By creating an interactive and visually stimulating shopping experience, you can keep your customers immersed in your catalog. This reduces bounce rates and increases the time they spend exploring your offerings. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The intuitive navigation provided by Issuu ensures that you can guide your customers through their purchasing journey and make suggestions that can increase your conversion.","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Elevated Brand Perception","marks":[{"type":"bold"}],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"A well-crafted interactive catalog elevates your brand perception, positioning your business as modern, innovative, and customer-centric. The interactive elements and polished design reflect professionalism, trustworthiness, and a commitment to providing great products and services.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"You can design your catalogs to reflect your ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://lamestblog.com/brand-statement-examples"},"content":[{"nodeType":"text","value":"brand statement","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" and values while building your brand perception over time. ","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Data-Driven Insights","marks":[{"type":"bold"}],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Digital content brings with it the unparalleled advantage of real-time feedback. Understanding customer interactions, popular product sections, and time spent on specific pages allows you to refine your marketing efforts.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The ability to track such metrics can be greatly beneficial and much easier to do with digital catalogs. With Issuu’s ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://issuu.com/features/statistics"},"content":[{"nodeType":"text","value":"Statistics","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" feature, you can get data-driven insights in real time. You can use this to conduct A/B testing and make informed decisions to improve engagement and conversions.","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Mobile Accessibility","marks":[{"type":"bold"}],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The number of people who use their mobile phones to surf the internet and make purchases is increasing rapidly. Neglecting this enormous demographic of smartphone shoppers is a strategic misstep that can be extremely detrimental to your business in the long run.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Digital catalogs cater to mobile users, ensuring your products are accessible, navigable, and attractive to the smartphone-using audience.","marks":[],"data":{}}]},{"nodeType":"heading-6","data":{},"content":[{"nodeType":"text","value":"The Bottom Line: Higher Conversions","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"For most businesses, the most important metric is the bottom line, i.e. revenue they’re generating. By delivering quality experiences, clearly conveying the essence of your products, and underscoring their value through interactive content, you go beyond informing and engaging shoppers to convince them your brand is the best choice. Simply put, the more intuitive and immersive the shopping journey, the higher the likelihood of a transaction.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Interactive catalogs can help you achieve this goal. Improved user experience is closely related to conversions. So, by bridging the gap between awareness and action, these catalogs can be the missing key to a successful marketing strategy. If you’re looking to see significant improvements in your conversion rates, using interactive catalogs is worth a shot.","marks":[],"data":{}}]},{"nodeType":"heading-6","data":{},"content":[{"nodeType":"text","value":"How to Use Interactive Catalogs for E-commerce","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In the vast universe of e-commerce, interactive catalogs can significantly enhance your customers' shopping experience. Creating and leveraging them might seem daunting, but, with the right platform and easy-to-follow steps, it's surprisingly a breeze. Here is a step-by-step guide on how you can create stellar interactive catalogs for your e-commerce business:","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Step 1: Define Your Objectives ","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Before plunging into the creation process, getting clear on the end goal is the most important aspect. Determine what you are looking to achieve with your interactive catalogs. It may be increasing engagement, boosting sales, or displaying new products. It is important to know the purpose of your catalogs before you create, customize, and share them with your audience.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Step 2: Choose the Right Platform or Software","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Selecting the right tools to create and display interactive catalogs is essential. In order to build a captivating digital catalog, you’ll need a powerful platform. Issuu is a comprehensive and easy-to-use digital publishing platform that allows you to create beautiful and engaging catalogs.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"You can create interactive ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://issuu.com/solutions/marketing/marketing-brochure"},"content":[{"nodeType":"text","value":"digital brochures for your e-commerce store","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" to showcase your products and provide a fantastic buying experience for your users. Best of all, they’re incredibly quick to distribute and share. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Step 3: Gather High-Quality Visual Content","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"An interactive catalog is only as compelling as its visual appeal. Collect high-resolution images and videos of your products and use them to tell a story. With Issuu's ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://issuu.com/features/video"},"content":[{"nodeType":"text","value":"Video","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" feature, you can seamlessly embed product videos into your catalog’s pages to bring them to life. Show customers how much better their life would look with your products and they won’t think twice before jumping to the checkout page. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"xTI6MbRvyndbReqo8VeVy","type":"Entry","createdAt":"2023-08-24T00:04:28.526Z","updatedAt":"2023-08-24T00:04:28.526Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"publicationEmbed"}},"locale":"en-US"},"fields":{"url":"https://issuu.com/thesolutionsjournaldigital/docs/eiritz-solutions_11_3__interior"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Other times, eBooks make a great freebie to promote other forms of paid content. Traditional publishers do an incredible job of melding digital and traditional methods to promote their upcoming books, with many opting to create a digital preview of a whole book. The publisher ","nodeType":"text"},{"data":{"uri":"https://issuu.com/holidayhousebks"},"content":[{"data":{},"marks":[],"value":"Holiday House","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" does a great job displaying excerpts of their latest content this way. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"6GTnCD16AWFW4sjp4zaFs0","type":"Entry","createdAt":"2023-08-23T23:57:52.077Z","updatedAt":"2023-08-23T23:57:52.077Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"publicationEmbed"}},"locale":"en-US"},"fields":{"url":"https://issuu.com/holidayhousebks/docs/clara_poole_and_the_long_way_round_excerpt"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Of course, book and magazine publishers also benefit from selling digital versions of their content in its entirety online. From fashion magazines to self-publishing novelists, eBooks often sell well and have the potential to be a successful branch of a distribution strategy. 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Create an Outline","nodeType":"text"}],"nodeType":"heading-6"},{"data":{},"content":[{"data":{},"marks":[],"value":"Not sure where to start with your eBooks? An outline is always helpful. Put down all your thoughts and plan what you'd like each page to say. Is there a story to tell or just precise data? Do you want to support your content with images or ","nodeType":"text"},{"data":{"uri":"https://issuu.com/features/video"},"content":[{"data":{},"marks":[],"value":"videos next to the text","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"? Take time to think about what you'd like your eBook to say and how you imagine the reading experience. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"3. 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Here are our tips.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Find Your Voice","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Finding and focusing on your brand voice is essential. It helps engage your audience, find your purpose and mission, and, most significantly, impact readers. This is why it's important to maintain your brand voice no matter where you're marketing. You can dress it up or down, but stay true to yourself. A student-run style Zine shouldn't sound the same as the Wall Street Journal. That being said, here's how to change it up.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Where to Keep it Casual","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Certain social media platforms allow you to keep your voice casual using expressions, abbreviations, asking questions, and any other conversational tone. Think of it as writing as you would a thoughtfully crafted text. We recommend a more casual tone writing isn't the primary focus. This means Instagram, Twitter, Pinterest, and certain Facebook posts. Keep it casual on these unless your brand prohibits colloquialisms or more casual copy.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Casual copy and content can also help drive audience engagement. Sometimes, not sounding formal and robotic helps bring things down to a more human level. And in the end, writing is all about human connection. To maintain consistency, create a social media content calendar. This will help you plan and organize your content in advance, ensuring that your brand voice remains authentic across all platforms.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Note that casual writing does not mean sloppy writing. Even when writing colloquially, proper spelling, punctuation, and syntax have to be respected. If not, you risk crossing the thin line from casual to unprofessional.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Where to Dress it Up a Bit","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"But you obviously can't be casual everywhere. After all, you are representing a business, and your copy must sometimes be dressed up. For example, copy on your website or more formal announcements on social media need to be dressed up. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dressing up your copy is the writing equivalent of clearing your throat—it signals you have something to say that can't be ignored. By dressing up, we mean avoiding all colloquialisms, using a more sophisticated (but not pretentious) vocabulary, and keeping your copy well organized—short paragraphs, concise sentences, you know the drill. This is an essential part of your overall social media content strategy.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This could work exceptionally well on Facebook, WordPress, or wherever you're writing about your business. Your copy should reflect your capabilities as a writer and, in turn, as a publication.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Business in the Front, Business in the Back","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Sometimes, you just have to bite the bullet and write in business speak. Avoid conjugations, use technical and sophisticated language, and make your sentences short and formal. Save this for press releases and LinkedIn, though. It gets exhausting to read formal writing, so make sure to use it only when it's necessary.","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"3cGEfBo1VjgaHtkwUw3fiK","type":"Asset","createdAt":"2023-05-10T23:58:30.487Z","updatedAt":"2023-05-10T23:58:30.487Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":1,"locale":"en-US"},"fields":{"title":"Social Media","description":"A black smartphone with mobile app icons for Instagram, Facebook, and Twitter. 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Take these actionable copywriting tips for social media to apply to your own brand's marketing strategy.","marks":[],"data":{}}]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":"Pay Attention to Trending Content","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"One of the number one rules of social media marketing is to pay attention to trends. That's what social media is all about–– trending content. So when you're copywriting for social media, it's important to keep an eye on what's hot right now. This can be for both positive and negative trends, to avoid any potentially controversial copy. One great trend example is sharing user-generated content to showcase authentic interactions and foster a stronger connection with your audience.","marks":[],"data":{}}]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":"Tell a Story","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"When you're copywriting for social media, try to tell a story. Whether it's one line that makes scrollers stop and smile or an entire paragraph, it's important to write conscious copy. You want people to connect with your brand, and captions are a perfect way to do so. Your visual stops their scroll–– let your caption keep them there.","marks":[],"data":{}}]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":"Don't Overshare","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Tell a story… but not a life story. Keep the sharing simple and on-brand. Copywriting for social media can get tricky when you want to share with your audience, but don't want it to be too much. If you're an individual brand, try and make it personal without making it ","marks":[],"data":{}},{"nodeType":"text","value":"too personal","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":". If you're a larger brand, keep it professional (but have a little fun).","marks":[],"data":{}}]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":"Be Playful with Emojis","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Emojis are perfect little visuals to break up text. When readers are scrolling through their social feeds, they don't always want to take the time to read a wall of text. Emojis can help break up the copy so your viewers don't get bored.","marks":[],"data":{}}]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":"#Don’t #Hashtag #Everything","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Hashtags are valuable but don't hashtag everything. Keep your hashtags to a minimum–– it looks better and will perform better. According to ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.instagram.com/p/CUV20kxvLgS/?utm_source=ig_web_copy_link"},"content":[{"nodeType":"text","value":"Instagram's creator's guide","marks":[],"data":{}}]},{"nodeType":"text","value":", 3-5 hashtags are ideal. You're allowed to have up to 30, but more and more research shows that it's better to keep it under 10 tags.","marks":[],"data":{}}]},{"nodeType":"heading-5","data":{},"content":[{"nodeType":"text","value":"Be True to Your Brand","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Don't sacrifice your brand's values when copywriting for social media just to keep up with a trend. Be true to your brand and stick to what your audience knows and likes best.","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"4XYTNvq1Mg0bzo7veIwAo5","type":"Asset","createdAt":"2023-05-11T00:01:54.309Z","updatedAt":"2023-05-11T00:01:54.309Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"locale":"en-US"},"fields":{"title":"Social media icons","description":"Social media icons on a black background. Photo credit: Aman Pal","file":{"url":"//images.ctfassets.net/wqdtr8q8192q/4XYTNvq1Mg0bzo7veIwAo5/c31a7e306491d211c90c9a1cf41363a9/Social_media_icons.jpg","details":{"size":241412,"image":{"width":3072,"height":2048}},"fileName":"Social media icons.jpg","contentType":"image/jpeg"}}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Staying true to your brand while adapting to different platforms is key to successful marketing. By honing your voice, planning strategically, and engaging with your audience through thoughtful and creative content, you can build a strong, authentic presence that resonates. Remember, consistency and adaptability are your greatest tools—use them wisely to craft content that connects and drives lasting engagement.","marks":[],"data":{}}]}]},"ctaButtons":[{"id":"2SasH3hJvYTvcMY09HVuhB","type":"ctaButton","createdAt":"2024-07-16T09:57:38.709Z","updatedAt":"2024-07-16T09:57:38.709Z","text":"Get Started","targetUrl":"https://issuu.com/signup","newTab":false,"role":"primary"}],"author":{"id":"author-3","type":"author","createdAt":"2021-02-01T09:31:40.366Z","updatedAt":"2021-09-20T16:30:24.127Z","name":"Issuu","slug":"issuu"},"metaData":{"id":"2YUK3jY35BG1dLcPFOlu1i","type":"metaData","createdAt":"2023-08-29T00:11:27.552Z","updatedAt":"2023-08-29T00:11:27.552Z","title":"Tailoring Your Social Media Voice to Different Platforms","description":"Not all social media sites are created equal. What works for Instagram does not always work for Twitter, and vice versa. 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Here's how to create and distribute it with ease.","marks":[],"data":{}}]}]},"content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Branded content is a non-salesy way to communicate your brand message and values to your target audience. Since it’s highly immersive, it’s an effective way to capture people’s attention and elicit an emotional response at the end. It is entertaining and educational, allowing readers to better connect with your brand.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this article, we’ll answer the question, “What is branded content?” by providing some examples and tips on how to create and effectively distribute it. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But first:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What is Branded Content and Why is it Important","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Branded content refers to anything content marketers create—like a blog post, video, or social media graphic—intended to promote a brand’s values and evoke an emotional response in viewers. The content is developed to resonate with the ","nodeType":"text"},{"data":{"uri":"https://issuu.com/blog/how-to-find-your-target-audience"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"target audience","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". Although it aims to help the target audience make a purchasing decision, it doesn’t use pushy sales tactics. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Branded content brings multiple benefits to businesses. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"First, it increases brand recognition. Since branded content leverages storytelling to communicate a brand’s message, the target audience is more likely to remember your business. To further boost recognition, the content must include your brand’s logo, slogan, and colors. That’s why having a ","nodeType":"text"},{"data":{"uri":"https://issuu.com/resources/topics-of-interest/content-marketing/brand-style-guide"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"brand style guide","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" defining all these elements is also important.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Secondly, branded content has the potential for rapid market expansion. It can be distributed on multiple platforms, including social media channels. Since it’s highly shareable, your audience can easily send it to their networks, ensuring that more people see the content. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Thirdly, branded content is a low-cost marketing option. You can share the content using your existing digital assets. Since most websites and social media channels are free, you can create and share multiple branded content campaigns without budget constraints. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"2TMArwZiXvDWahbUhsJMHN","type":"Asset","createdAt":"2024-08-09T09:48:04.265Z","updatedAt":"2024-08-09T09:48:04.265Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"locale":"en-US"},"fields":{"title":"Branding image","description":"A young woman in a multicolored striped sweater smiles as she works on a graphic design project in a bright, well-organized studio, surrounded by color palettes and tools, with a computer screen displaying a colorful \"logo\"","file":{"url":"//images.ctfassets.net/wqdtr8q8192q/2TMArwZiXvDWahbUhsJMHN/ade07781f257c7ef984dadcff6bc5cce/AdobeStock_422712651.jpeg","details":{"size":5215700,"image":{"width":6720,"height":4480}},"fileName":"AdobeStock_422712651.jpeg","contentType":"image/jpeg"}}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Examples of Branded Content","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Multiple types of branded content exist, including short videos, customer success stories, podcasts answering FAQs, and infographics. Let’s examine each one in more detail.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Short Videos and Documentaries about Important Topics","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Videos have been steadily growing in popularity among audiences, with ","nodeType":"text"},{"data":{"uri":"https://www.wyzowl.com/video-marketing-statistics/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"88%","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" of marketers saying they’re an essential part of their marketing strategy. You can use short videos and longer documentaries to highlight key industry issues related to your brand. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For example, ","nodeType":"text"},{"data":{},"marks":[],"value":"HP uses short videos featuring how different young people are using technology to make an impact in the world. Generation Impact speaks directly to HP’s audience: students, young people, and tech professionals. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Customer Success Stories","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Unsurprisingly, ","nodeType":"text"},{"data":{"uri":"https://www.bigcommerce.com/blog/customer-testimonials/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"92%","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" of customers read customer reviews before purchasing a product. This shows how effective customer stories are when convincing people to purchase, even if they don’t promote your brand directly. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Most customer success stories follow the problem-solution-result system. In this approach, the customer states the problem they were facing and how they solved it. The audience can relate to the customer and see that your brand can help them, too.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Podcasts Addressing FAQs and Pitching Suitable Solutions","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Podcasts are growing in popularity, with about 70 million US listeners by the end of 2023. You can leverage this popularity by creating episodes addressing customers' questions about your brand. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You can also tackle common issues close to your heart and suggest solutions. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"2x6PLfKVheE42UghUOtiGv","type":"Asset","createdAt":"2024-08-09T09:58:05.892Z","updatedAt":"2024-08-09T09:58:05.892Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"locale":"en-US"},"fields":{"title":"HubSpot pink podcast","description":"HubSpot pink podcast image","file":{"url":"//images.ctfassets.net/wqdtr8q8192q/2x6PLfKVheE42UghUOtiGv/f3e830459c61b5697dce1395a3877d3c/Company_News_Blog_Season_2__1_-1.png","details":{"size":129883,"image":{"width":1024,"height":512}},"fileName":"Company News Blog Season 2 (1)-1.png","contentType":"image/png"}}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"For example, Hubspot runs a podcast named “Culture Happens,” in which guests speak about the importance of a healthy company culture and how to overcome related challenges. While they’re at it, they use it as a platform to speak about HubSpot’s reputable company culture. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Infographics and Blog Posts Focused on Industry Trends ","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Infographics visually represent ideas, information, or data in bite-sized portions. Blog posts, on the other hand, are typically long-form articles that explore ideas in depth to give the audience a greater understanding. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Infographics and blogs are great for showing industry trends and statistics related to your brand. They allow you to ","nodeType":"text"},{"data":{"uri":"https://issuu.com/blog/engage-more-readers-with-customizable-articles"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"engage more readers","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" by educating them about what’s going on in the market and showing them how your brand is relevant to what’s happening. One popular content marketing strategy is to publish a blog and then share an infographic on social media to drive interest and engagement with the blog article.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Tips to Create Engaging Branded Content","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now that you’ve learned the answer to the question, “What is branded content?” let’s examine a few tips for creating compelling content. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Identifying your brand's key message is a great place to start. Look into what problems your products can solve, what sets your brand apart from the competition, and what you want people to think of when they hear your name. This will help you decide the right content and tone of voice to elicit specific feelings and actions in people. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Aim to strike a chord with your audience by speaking directly to their needs. Use emotional appeal to resonate with your target audience. As much as you aim to capture emotional attention, remember to stand behind the values your brand promotes.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Focus on relatable storytelling to create successful branded content. Stories are great because they’re memorable and highly shareable. Introduce relatable characters your audience can identify with. We recommend using real, compelling stories from real humans to make the story more relatable. People can quickly identify inauthentic stories and won’t hesitate to call them out. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For instance, Red Bull regularly uploads YouTube videos that follow the adventures of real thrill-seekers. Check it out:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"1HUa2nb4KuL0JJTZv8XBXY","type":"Entry","createdAt":"2024-08-09T09:59:55.503Z","updatedAt":"2024-08-09T09:59:55.503Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"youtube"}},"locale":"en-US"},"fields":{"title":"https://youtu.be/JM_-yQH8QQU?embeds_referring_euri=https%3A%2F%2Finfluencermarketinghub.com%2F&source_ve_path=MzY4NDIsMjg2NjMsMTM5MTE3LDI4NjY0LDE2NDUwMw","url":"https://youtube.com/embed/JM_-yQH8QQU"}}},"content":[],"nodeType":"embedded-entry-inline"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As a final tip, if you have a team creating your branded content, make sure you have a robust content creation process in place for them. You want a process that ensures the final output is high-quality and reflects your brand values. Your process should also minimize the back-and-forth among team members in charge of different aspects of content creation. For this, you can also leverage technology such as ","nodeType":"text"},{"data":{"uri":"https://planable.io/blog/approval-software/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"approval software","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". It will ensure the branded content goes through all reviewers quickly and seamlessly, ultimately leading to its timely publication.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How to Distribute Your Branded Content","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Creating branded content is hard work, so ensuring your distribution strategy will maximize its full potential is equally important! There are many options for sharing your content, and having a multi-channel distribution strategy is key. Here are a few ways:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Website: ","nodeType":"text"},{"data":{},"marks":[],"value":"Share your branded content on your website’s landing pages. 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","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Influencers: ","nodeType":"text"},{"data":{},"marks":[],"value":"You can also collaborate with a social media influencer who aligns with your brand’s story. With influencer marketing, you can promote your branded content to a wider audience. Just make sure the influencers you choose have a following among your target customers. Use social media to identify and reach out to these potential influencers. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Paid Ads: ","nodeType":"text"},{"data":{},"marks":[],"value":"Other paid marketing campaigns effectively stand out and get the audience’s attention. For example, you can choose to have paid campaigns on platforms like Google Ads to distribute your branded content. 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Writing a press release gives companies an avenue to get their story out in the world, whether to share product launches, new leadership, awards, events, or any other newsworthy announcement.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Press releases picked up by publications are a form of earned media. They expand a business's reach and credibility and also create a powerful web of backlinks to help drive traffic to a company's website.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"What To Include in a Press Release","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The recommended press release format is designed to grab journalists' attention and communicate your message. 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In Issuu, use the ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://issuu.com/features/qr-codes"},"content":[{"nodeType":"text","value":"QR Code","marks":[{"type":"underline"}],"data":{}}]},{"nodeType":"text","value":" feature to send prospects to high-value landing pages or specific assets to boost your marketing efforts.","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"wqdtr8q8192q"}},"id":"1D4VS0yNdQNWysLahEYAEC","type":"Asset","createdAt":"2024-01-25T19:28:26.848Z","updatedAt":"2024-01-25T19:28:26.848Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"locale":"en-US"},"fields":{"title":"Canva Business Card Template","description":"Canva Business Card Template","file":{"url":"//images.ctfassets.net/wqdtr8q8192q/1D4VS0yNdQNWysLahEYAEC/9ccc7b0aa8cd186a01455e61f46631f4/Business_card.png","details":{"size":710031,"image":{"width":5335,"height":3001}},"fileName":"Business card.png","contentType":"image/png"}}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Social Media Posts","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"To promote your brand on all your favorite platforms, social media posts should be uniquely designed for your target audience and offer engaging visuals that stop a customer’s mindless scroll. 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