Sales Tactics | Demand Generation Tips

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class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-revenue-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/roi"> <div class="mega-menu-level-2__link-text"> ROI </div> </a> </div> </div> <div class="mega-menu-comparison-links-section"> <div class="mega-menu-level-2__column-title"> See How We Compare </div> <div class="mega-menu-comparison-links"> <a href="https://www.cognism.com/cognism-vs-zoominfo" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Zoominfo </a> <a href="https://www.cognism.com/cognism-vs-lusha" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Lusha </a> <a href="https://www.cognism.com/cognism-vs-apollo-io" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Apollo </a> <a href="https://www.cognism.com/alternatives" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Other Providers </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="https://www.cognism.com/our-data"> Data </a> <div class="mega-menu-level-2 cols--1 "> <div class="mega-menu-level-2__column title-display-mobile cols-1" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Data </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-dashboard-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/our-data"> <div class="mega-menu-level-2__link-text"> About our data </div> <div class="mega-menu-level-2__link-sub-text"> Learn more about our data </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-phone-simple-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/contact"> <div class="mega-menu-level-2__link-text"> Contact </div> <div class="mega-menu-level-2__link-sub-text"> Get through to everyone you want to reach </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-context-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/context"> <div class="mega-menu-level-2__link-text"> Context </div> <div class="mega-menu-level-2__link-sub-text"> Be relevant with a combination of fit and intent </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-compliance-security-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/compliance"> <div class="mega-menu-level-2__link-text"> Compliance </div> <div class="mega-menu-level-2__link-sub-text"> Connect with confidence </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Customers </a> <div class="mega-menu-level-2 cols--1 "> <div class="mega-menu-level-2__column title-display-mobile cols-1" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Success Stories </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-license-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/case-studies"> <div class="mega-menu-level-2__link-text"> Case Studies </div> <div class="mega-menu-level-2__link-sub-text"> Learn why 3000+ companies use Cognism </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-awards-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/customer-reviews"> <div class="mega-menu-level-2__link-text"> Customer Reviews </div> <div class="mega-menu-level-2__link-sub-text"> What our customers say about us and the awards we've won </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-praise-raving-fans-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/customer-advocacy-programme"> <div class="mega-menu-level-2__link-text"> Cognism Champions </div> <div class="mega-menu-level-2__link-sub-text"> An advocacy programme that rewards customers for being champions </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Content Hub </a> <div class="mega-menu-level-2 cols--2 has-cta"> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 460px;"> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-edit-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/resources"> <div class="mega-menu-level-2__link-text"> All Resources </div> <div class="mega-menu-level-2__link-sub-text"> Actionable resources for sales, marketing and revops professionals </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/blog"> Blog </a> <a href="https://www.cognism.com/resource-items?type_id=69058372507&type_name=Books%20%26%20Reports"> Books & Reports </a> <a href="https://www.cognism.com/resource-items?type_id=69058372508&type_name=Checklists%20%26%20Templates"> Checklist & Templates </a> <a href="https://www.cognism.com/resource-items?type_id=69058372509&type_name=Newsletters"> Newsletters </a> <a href="https://www.cognism.com/resource-items?type_id=69058372510&type_name=Podcasts"> Podcasts </a> <a href="https://www.cognism.com/resource-items?type_id=69058372511&type_name=Webinars"> Webinars </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://www.cognism.com/diary-of-a-first-time-cmo"> Diary of a first-time CMO </a> <a href="https://www.cognism.com/fix-your-funnel"> Fix Your Funnel </a> <a href="https://www.cognism.com/the-revops-guide/chapter-1"> The RevOps Guide </a> <a href="https://www.cognism.com/revops-hub"> RevOps on Demand </a> <a href="https://www.cognism.com/sdr-zone"> SDR Zone </a> <a href="https://www.cognism.com/cold-calling-report-2025"> The State of Cold Calling Report 2025 </a> <a href="https://www.cognism.com/dg-playbook"> The Demand Gen Playbook Course </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-interactive-resources-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/interactive-resources"> <div class="mega-menu-level-2__link-text"> Interactive Resources </div> <div class="mega-menu-level-2__link-sub-text"> Explore our interactive calculators and workflows </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/demo-centre"> Free Product Tours </a> <a href="https://www.cognism.com/en/roi-calculator"> ROI Calculator </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://info.cognism.com/tam-calculator"> TAM Calculator </a> <a href="https://www.cognism.com/cognism-signatures"> Cognism Signatures </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 320px;"> <div class="mega-menu-level-2__column-title"> CTA </div> <div class="mega-menu-level-2__cta "> <span id="hs_cos_wrapper_mega-menu_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><span class="hs-cta-wrapper" id="hs-cta-wrapper-b7fca826-f689-4b87-a371-76a563c26c60"><span class="hs-cta-node hs-cta-b7fca826-f689-4b87-a371-76a563c26c60" id="hs-cta-b7fca826-f689-4b87-a371-76a563c26c60"><a href="https://cta-redirect.hubspot.com/cta/redirect/2340453/b7fca826-f689-4b87-a371-76a563c26c60" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-b7fca826-f689-4b87-a371-76a563c26c60" style="border-width:0px;" height="596" width="488" src="https://no-cache.hubspot.com/cta/default/2340453/b7fca826-f689-4b87-a371-76a563c26c60.png" alt="New call-to-action"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2340453, 'b7fca826-f689-4b87-a371-76a563c26c60', {"useNewLoader":"true","region":"na1"}); </script></span></span> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Pricing </a> <div class="mega-menu-level-2 cols--1 "> <div class="mega-menu-level-2__column title-display-mobile cols-1" style="min-width: 300px;"> <div class="mega-menu-level-2__column-title"> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-license-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/pricing"> <div class="mega-menu-level-2__link-text"> Pricing </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-faq-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/faq"> <div class="mega-menu-level-2__link-text"> FAQ </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Company </a> <div class="mega-menu-level-2 cols--2 has-cta"> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 250px;"> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-info-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/about-us"> <div class="mega-menu-level-2__link-text"> About Us </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-user-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/careers"> <div class="mega-menu-level-2__link-text"> Careers </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-connect-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/partners"> <div class="mega-menu-level-2__link-text"> Partnerships </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> CTA </div> <div class="mega-menu-level-2__cta "> <span id="hs_cos_wrapper_mega-menu_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><span class="hs-cta-wrapper" id="hs-cta-wrapper-06a4da10-6a32-41cc-9a5f-9dfd4fa8c311"><span class="hs-cta-node hs-cta-06a4da10-6a32-41cc-9a5f-9dfd4fa8c311" id="hs-cta-06a4da10-6a32-41cc-9a5f-9dfd4fa8c311"><a href="https://cta-redirect.hubspot.com/cta/redirect/2340453/06a4da10-6a32-41cc-9a5f-9dfd4fa8c311"><img class="hs-cta-img" id="hs-cta-img-06a4da10-6a32-41cc-9a5f-9dfd4fa8c311" style="border-width:0px;" height="392" width="434" src="https://no-cache.hubspot.com/cta/default/2340453/06a4da10-6a32-41cc-9a5f-9dfd4fa8c311.png" alt="Book product tour"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2340453, '06a4da10-6a32-41cc-9a5f-9dfd4fa8c311', {"useNewLoader":"true","region":"na1"}); </script></span></span> </div> </div> </div> </div> </nav> </div> <div class="mobile-mega-menu-wrapper"> <div class="mega-menu-level-2__column title-display- cols-2 "> <div class="mega-menu-level-2__column-title"> Use Cases </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-sales-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/sales-leaders"> <div class="mega-menu-level-2__link-text"> Sales </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-marketing-conversation-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/marketing-leaders"> <div class="mega-menu-level-2__link-text"> Marketing </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-revops-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/revenue-operations"> <div class="mega-menu-level-2__link-text"> GTM Ops </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-suitcase-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/recruitment"> <div class="mega-menu-level-2__link-text"> Recruitment </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display- cols-2 "> <div class="mega-menu-level-2__column-title"> Products </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-search-simple-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/prospector"> <div class="mega-menu-level-2__link-text"> Prospector </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-enhance-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/enrich"> <div class="mega-menu-level-2__link-text"> Enrich </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-chrome-extension-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/chrome-extension"> <div class="mega-menu-level-2__link-text"> Chrome Extension </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-pin-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/intent-data"> <div class="mega-menu-level-2__link-text"> Intent Data </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-technologies-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/integrations"> <div class="mega-menu-level-2__link-text"> Integrations </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-both cols-2 mega-menu-level-2__column-with-comparison"> <div class="mega-menu-level-2__column-with-comparison-left-col"> <div class="mega-menu-level-2__column-title"> Why Cognism </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-flag-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/why-sales-intelligence"> <div class="mega-menu-level-2__link-text"> Why Sales Intelligence </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-revenue-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/roi"> <div class="mega-menu-level-2__link-text"> ROI </div> </a> </div> </div> </div> <div class="mega-menu-comparison-links-section"> <div class="mega-menu-level-2__column-title"> See How We Compare </div> <div class="mega-menu-comparison-links"> <a href="https://www.cognism.com/cognism-vs-zoominfo" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Zoominfo </a> <a href="https://www.cognism.com/cognism-vs-lusha" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Lusha </a> <a href="https://www.cognism.com/cognism-vs-apollo-io" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Apollo </a> <a href="https://www.cognism.com/alternatives" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Other Providers </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-mobile cols-2 "> <div class="mega-menu-level-2__column-title"> Data </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-dashboard-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/our-data"> <div class="mega-menu-level-2__link-text"> About our data </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-phone-simple-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/contact"> <div class="mega-menu-level-2__link-text"> Contact </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-context-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a 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id="hs_cos_wrapper_navigation-footer-use-cases_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-use-cases_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="68574365050" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/sales-leaders" role="menuitem">Sales</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/marketing-leaders" role="menuitem">Marketing</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/revenue-operations" role="menuitem">GTM Ops</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/recruitment" role="menuitem">Recruitment</a></li> </ul> 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class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="68575165289" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/about-us" role="menuitem">About</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/careers" role="menuitem">Careers</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/jobs" role="menuitem">Job Vacancies</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/partners" role="menuitem">Partnerships</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_company-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_company-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Customers</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-company" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-company_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-company_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="68574101320" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/case-studies" role="menuitem">Case Studies</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/customer-reviews" role="menuitem">Customer Reviews</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/customer-advocacy-programme" role="menuitem">Cognism Champions</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_customers-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_customers-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Data</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-customers" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-customers_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-customers_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="68574410421" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/our-data" role="menuitem">About our data</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/contact" role="menuitem">Contact</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/context" role="menuitem">Context</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/compliance" role="menuitem">Compliance</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/security" role="menuitem">Security</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_data-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_data-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Your Data</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-why-data" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-why-data_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-why-data_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="76912309789" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cognism.privacy.saymine.io/cognism" role="menuitem" target="_blank" rel="noopener">Opt Out</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cognism.privacy.saymine.io/cognism" role="menuitem">Do not sell my data</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/contact-us" role="menuitem">Contact Us</a></li> </ul> </div></span></div> </div> </div> <div class="footer__multi-column-menu-right"> <div 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role="navigation" data-sitemap-name="default" data-menu-id="68574261385" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/resources" role="menuitem">All Resources</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/blog" role="menuitem">Blog</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/resource-items?type_id=69058372507&type_name=Books%20%26%20Reports" role="menuitem">Books & Reports</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/resource-items?type_id=69058372508&type_name=Checklists%20%26%20Templates" role="menuitem">Checklists & Templates</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/resource-items?type_id=69058372509&type_name=Newsletters" role="menuitem">Newsletters</a></li> <li class="hs-menu-item 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var $body = $('body'); var $window = $(window); var $section = $container.closest('.dnd-section'); var $module = $('.in-page-animations', $container); var $shape = $('.in-page-animations__shape', $container); var $shape_svg = $('svg', $shape); var shape_position = $module.data('position'); var duration = parseInt(Math.random() * 4 + 6); /* var trigger_start = "top-="+ parseInt(window_height/2) +"px top"; var trigger_end = "top-="+ parseInt(window_height/3) +"px top"; if(shape_position == 'left_bottom' || shape_position == 'right_bottom'){ trigger_start = "top-="+ parseInt(window_height/3) +"px top"; trigger_end = "top-="+ parseInt(window_height*0/3) +"px top"; } */ var trigger_start = function(){ var vertical_offset = 0; var $container = $('#widget_1721041739828'); var $window = $(window); var window_height = $window.height(); var $shape = $('.in-page-animations__shape', $container); var position = "top-="+ (parseInt(window_height/2) - vertical_offset) +"px top"; var shape_rect = $shape.get(0).getBoundingClientRect(); if(shape_rect.y < window_height/2){ var offset = parseInt(window_height/4) - vertical_offset; position = "top-="+ offset +"px top"; } return position; }; var trigger_end = function(){ var vertical_offset = 0; var $container = $('#widget_1721041739828'); var $window = $(window); var window_height = $window.height(); var $shape = $('.in-page-animations__shape', $container); var position = "top-="+ (parseInt(window_height/6) - vertical_offset) +"px top"; var shape_rect = $shape.get(0).getBoundingClientRect(); if(shape_rect.y < window_height/2){ var offset = parseInt(window_height/6) - vertical_offset; position = "top-="+ offset +"px top"; } return position; }; $section.addClass('dnd-section--in-page-animations'); $section.append($container); if(shape_position == 'left_top' || shape_position == 'left_bottom'){ var $tween = gsap.fromTo($shape.find('.moveinitial'), {rotate: 0}, {duration: 60, rotate: -90}); }else{ var $tween = gsap.fromTo($shape.find('.moveinitial'), {rotate: 0}, {duration: 60, rotate: 90}); } $shape.data('tween', $tween); var timeline = gsap.timeline({ scrollTrigger:{ trigger: $shape, start: trigger_start, end: trigger_end, scrub: true, markers: false, onEnter: function(self){ if(self.isActive){ $(self.trigger).data('tween').pause(); } } } }); timeline.addLabel('move') .to($shape_svg.eq(0), {duration: duration, x: 0, y: 0, rotate: 0}, 'move') .to($shape_svg.eq(1), {duration: duration, x: 0, y: 0, rotate: 0}, 'move') .to($shape_svg.eq(2), {duration: duration, x: 0, y: 0, rotate: 0}, 'move') .from($shape, {duration: duration, y: 100}, 'move'); $module.removeClass('loading'); })(jQuery); </script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/iframe-resizer/4.2.11/iframeResizer.min.js"></script> <script> /* Resize the Pardot embed iframe */ iFrameResize({ log: false, checkOrigin: false }, '#pardot-embed-wrapper-dnd_area_module_16 iframe'); /* Add the gclid to the iframe link */ function appendParameter(gclid_value) { let gclid_params = ""; let pardot_iframe_gclid = $('#pardot-embed-wrapper-dnd_area_module_16 iframe'); let iframe_src = $(pardot_iframe_gclid).attr("src"); if (iframe_src.includes('?')) { gclid_params = "&gclid=" + gclid_value + "&GCLID=" + gclid_value; } else { gclid_params = "?gclid=" + gclid_value + "&GCLID=" + gclid_value; } $(pardot_iframe_gclid).attr("src", $(pardot_iframe_gclid).attr("src") + gclid_params); } /* Add the gclid to the iframe link */ function appendLinkedInParameter(li_fat_id_value) { let li_fat_id_params = ""; let li_fat_id_iframe_gclid = $('#pardot-embed-wrapper-dnd_area_module_16 iframe'); let iframe_src_3 = $(li_fat_id_iframe_gclid).attr("src"); if (iframe_src_3.includes('?')) { li_fat_id_params = "&li_fat_id=" + li_fat_id_value; } else { li_fat_id_params = "?li_fat_id=" + li_fat_id_value; } $(li_fat_id_iframe_gclid).attr("src", $(li_fat_id_iframe_gclid).attr("src") + li_fat_id_params); } /* Get the gclid cookie and add to the iframe URL */ setTimeout(function () { let gclid_query_param = ""; let gclid_cookie_value = ''; let li_fat_id_query_param = ""; let li_fat_id_cookie_value = ''; if (gclid_query_param) { appendParameter(gclid_query_param); } else if (gclid_cookie_value) { appendParameter(gclid_cookie_value); } else { } if (li_fat_id_query_param) { appendLinkedInParameter(li_fat_id_query_param); } else if (li_fat_id_cookie_value) { appendLinkedInParameter(li_fat_id_cookie_value); } else { } }, 3000); /* Process the cookie element to find the custom 'last_touch_campaign_id' item */ function parse_params(params, item_to_match) { let tmp_data = params.split("|||"); let tmp_params = tmp_data[1].split("?") let parsed_params = new URLSearchParams(tmp_params[1]); return parsed_params.get(item_to_match); } function processSourceBuster() { if (sbjs.get.current.typ) { /* Get the current UTM tracking from sourcebuster */ let utm_type_current = sbjs.get.current.typ.replace(/[]/g, ""); let utm_source_current = sbjs.get.current.src.replace(/[]/g, ""); let utm_medium_current = sbjs.get.current.mdm.replace(/[]/g, ""); let utm_campaign_current = sbjs.get.current.cmp.replace(/[]/g, ""); let utm_content_current = sbjs.get.current.cnt.replace(/[]/g, ""); let utm_term_current = sbjs.get.current.trm.replace(/[]/g, ""); let last_touch_campaign_id = parse_params(decodeURIComponent((document.cookie.match(/^(?:.*;)?\s*sbjs_current_add\s*=\s*([^;]+)(?:.*)?$/) || [, null])[1]), 'last_touch_campaign_id'); /* Get the first UTM tracking from sourcebuster */ let utm_type_first = sbjs.get.first.typ.replace(/[]/g, ""); let utm_source_first = sbjs.get.first.src.replace(/[]/g, ""); let utm_medium_first = sbjs.get.first.mdm.replace(/[]/g, ""); let utm_campaign_first = sbjs.get.first.cmp.replace(/[]/g, ""); let utm_content_first = sbjs.get.first.cnt.replace(/[]/g, ""); let utm_term_first = sbjs.get.first.trm.replace(/[]/g, ""); let first_touch_campaign_id = parse_params(decodeURIComponent((document.cookie.match(/^(?:.*;)?\s*sbjs_first_add\s*=\s*([^;]+)(?:.*)?$/) || [, null])[1]), 'last_touch_campaign_id'); /* Get the Partnerstack gspk and gsxid tracking from sourcebuster */ let gspk = parse_params(decodeURIComponent((document.cookie.match(/^(?:.*;)?\s*sbjs_current_add\s*=\s*([^;]+)(?:.*)?$/) || [, null])[1]), 'gspk'); let gsxid = parse_params(decodeURIComponent((document.cookie.match(/^(?:.*;)?\s*sbjs_current_add\s*=\s*([^;]+)(?:.*)?$/) || [, null])[1]), 'gsxid'); /* Get the GCLID from the URL params */ /* let gclid = ''; */ /* let gclid = parse_params(decodeURIComponent((document.cookie.match(/^(?:.*;)?\s*sbjs_current_add\s*=\s*([^;]+)(?:.*)?$/) || [, null])[1]), 'gclid'); */ /* Build the UTM params to append to the iframe src url */ let pardot_utm_params = 'gspk=' + gspk + '&gsxid=' + gsxid + '&Last_UTM_Type=' + utm_type_current + '&Last_UTM_Source=' + utm_source_current + '&Last_UTM_Medium=' + utm_medium_current + '&Last_UTM_Campaign=' + utm_campaign_current + '&Last_UTM_Content=' + utm_content_current + '&Last_UTM_Term=' + utm_term_current + '&First_UTM_Type=' + utm_type_first + '&First_UTM_Source=' + utm_source_first + '&First_UTM_Medium=' + utm_medium_first + '&First_UTM_Campaign=' + utm_campaign_first + '&First_UTM_Content=' + utm_content_first + '&First_UTM_Term=' + utm_term_first + '&First_Touch_Campaign_ID=' + first_touch_campaign_id + '&Last_Touch_Campaign_ID=' + last_touch_campaign_id; /* Add the UTM params to the iframe src */ let pardot_iframe = $('#pardot-embed-wrapper-dnd_area_module_16 iframe'); let iframe_src_2 = $(pardot_iframe).attr("src"); let final_param_join = "?"; if (iframe_src_2.includes('?')) { final_param_join = "&"; } $(pardot_iframe).attr("src", $(pardot_iframe).attr("src") + final_param_join + pardot_utm_params); } } var waitForScript = () => { return new Promise(resolve => { if (document.getElementById('cbjs-script')) { return resolve(document.getElementById('cbjs-script')) } const observer = new MutationObserver(() => { if (document.getElementById('cbjs-script')) { resolve(document.getElementById('cbjs-script')); observer.disconnect(); } }); observer.observe(document.body, { childList: true, subtree: true }); } ) } // Run the SourceBuster code waitForScript().then((elem) => { elem.addEventListener("load", () => { processSourceBuster(); }) }) </script> <script> $('#image_gallery_widget_1675083076025').slick({ arrows: true, autoplay: true, autoplaySpeed: 4000, dots: true, slidesToShow: 1, slidesToScroll: 1 }); 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