Demand Gen Playbook - Course Home

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class="mega-menu-level-2__link-text"> Chrome Extension </div> <div class="mega-menu-level-2__link-sub-text"> Individual prospecting </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-pin-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/intent-data"> <div class="mega-menu-level-2__link-text"> Intent Data </div> <div class="mega-menu-level-2__link-sub-text"> Find buyers searching for your solution today </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-technologies-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/integrations"> <div class="mega-menu-level-2__link-text"> Integrations </div> <div class="mega-menu-level-2__link-sub-text"> Connect your tech stack </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-both cols-3" style="min-width: 350px;"> <div class="mega-menu-level-2__column-title"> Why Cognism </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-flag-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/why-sales-intelligence"> <div class="mega-menu-level-2__link-text"> Why Sales Intelligence </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-revenue-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/roi"> <div class="mega-menu-level-2__link-text"> ROI </div> </a> </div> </div> <div class="mega-menu-comparison-links-section"> <div class="mega-menu-level-2__column-title"> See How We Compare </div> <div class="mega-menu-comparison-links"> <a href="https://www.cognism.com/cognism-vs-zoominfo" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Zoominfo </a> <a href="https://www.cognism.com/cognism-vs-lusha" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Lusha </a> <a href="https://www.cognism.com/cognism-vs-apollo-io" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Apollo </a> <a href="https://www.cognism.com/alternatives" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Other Providers </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="https://www.cognism.com/our-data"> Data </a> <div class="mega-menu-level-2 cols--1 "> <div class="mega-menu-level-2__column title-display-mobile cols-1" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Data </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-dashboard-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/our-data"> <div class="mega-menu-level-2__link-text"> About our data </div> <div class="mega-menu-level-2__link-sub-text"> Learn more about our data </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-phone-simple-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/contact"> <div class="mega-menu-level-2__link-text"> Contact </div> <div class="mega-menu-level-2__link-sub-text"> Get through to everyone you want to reach </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-context-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/context"> <div class="mega-menu-level-2__link-text"> Context </div> <div class="mega-menu-level-2__link-sub-text"> Be relevant with a combination of fit and intent </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-compliance-security-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/compliance"> <div class="mega-menu-level-2__link-text"> Compliance </div> <div class="mega-menu-level-2__link-sub-text"> Connect with confidence </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Customers </a> <div class="mega-menu-level-2 cols--1 "> <div class="mega-menu-level-2__column title-display-mobile cols-1" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Success Stories </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-license-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/case-studies"> <div class="mega-menu-level-2__link-text"> Case Studies </div> <div class="mega-menu-level-2__link-sub-text"> Learn why 3000+ companies use Cognism </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-awards-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/customer-reviews"> <div class="mega-menu-level-2__link-text"> Customer Reviews </div> <div class="mega-menu-level-2__link-sub-text"> What our customers say about us and the awards we've won </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-praise-raving-fans-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/customer-advocacy-programme"> <div class="mega-menu-level-2__link-text"> Cognism Champions </div> <div class="mega-menu-level-2__link-sub-text"> An advocacy programme that rewards customers for being champions </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Content Hub </a> <div class="mega-menu-level-2 cols--2 has-cta"> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 460px;"> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-edit-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/resources"> <div class="mega-menu-level-2__link-text"> All Resources </div> <div class="mega-menu-level-2__link-sub-text"> Actionable resources for sales, marketing and revops professionals </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/blog"> Blog </a> <a href="https://www.cognism.com/resource-items?type_id=69058372507&type_name=Books%20%26%20Reports"> Books & Reports </a> <a href="https://www.cognism.com/resource-items?type_id=69058372508&type_name=Checklists%20%26%20Templates"> Checklist & Templates </a> <a href="https://www.cognism.com/resource-items?type_id=69058372509&type_name=Newsletters"> Newsletters </a> <a href="https://www.cognism.com/resource-items?type_id=69058372510&type_name=Podcasts"> Podcasts </a> <a href="https://www.cognism.com/resource-items?type_id=69058372511&type_name=Webinars"> Webinars </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://www.cognism.com/diary-of-a-first-time-cmo"> Diary of a first-time CMO </a> <a href="https://www.cognism.com/fix-your-funnel"> Fix Your Funnel </a> <a href="https://www.cognism.com/the-revops-guide/chapter-1"> The RevOps Guide </a> <a href="https://www.cognism.com/revops-hub"> RevOps on Demand </a> <a href="https://www.cognism.com/sdr-zone"> SDR Zone </a> <a href="https://www.cognism.com/cold-calling-report-2025"> The State of Cold Calling Report 2025 </a> <a href="https://www.cognism.com/dg-playbook"> The Demand Gen Playbook Course </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-interactive-resources-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/interactive-resources"> <div class="mega-menu-level-2__link-text"> Interactive Resources </div> <div class="mega-menu-level-2__link-sub-text"> Explore our interactive calculators and workflows </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/demo-centre"> Free Product Tours </a> <a href="https://www.cognism.com/en/roi-calculator"> ROI Calculator </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://info.cognism.com/tam-calculator"> TAM Calculator </a> <a href="https://www.cognism.com/cognism-signatures"> Cognism Signatures </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 320px;"> <div class="mega-menu-level-2__column-title"> CTA </div> <div class="mega-menu-level-2__cta "> <span id="hs_cos_wrapper_mega-menu_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><span class="hs-cta-wrapper" id="hs-cta-wrapper-b7fca826-f689-4b87-a371-76a563c26c60"><span class="hs-cta-node hs-cta-b7fca826-f689-4b87-a371-76a563c26c60" id="hs-cta-b7fca826-f689-4b87-a371-76a563c26c60"><a href="https://cta-redirect.hubspot.com/cta/redirect/2340453/b7fca826-f689-4b87-a371-76a563c26c60" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-b7fca826-f689-4b87-a371-76a563c26c60" style="border-width:0px;" height="596" width="488" src="https://no-cache.hubspot.com/cta/default/2340453/b7fca826-f689-4b87-a371-76a563c26c60.png" alt="New call-to-action"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2340453, 'b7fca826-f689-4b87-a371-76a563c26c60', {"useNewLoader":"true","region":"na1"}); </script></span></span> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Pricing </a> <div class="mega-menu-level-2 cols--1 "> <div class="mega-menu-level-2__column title-display-mobile cols-1" style="min-width: 300px;"> <div class="mega-menu-level-2__column-title"> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-license-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/pricing"> <div class="mega-menu-level-2__link-text"> Pricing </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-faq-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/faq"> <div class="mega-menu-level-2__link-text"> FAQ </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Company </a> <div class="mega-menu-level-2 cols--2 has-cta"> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 250px;"> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-info-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/about-us"> <div class="mega-menu-level-2__link-text"> About Us </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-user-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/careers"> <div class="mega-menu-level-2__link-text"> Careers </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-connect-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/partners"> <div class="mega-menu-level-2__link-text"> Partnerships </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> CTA </div> <div class="mega-menu-level-2__cta "> <span id="hs_cos_wrapper_mega-menu_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><span class="hs-cta-wrapper" id="hs-cta-wrapper-06a4da10-6a32-41cc-9a5f-9dfd4fa8c311"><span class="hs-cta-node hs-cta-06a4da10-6a32-41cc-9a5f-9dfd4fa8c311" id="hs-cta-06a4da10-6a32-41cc-9a5f-9dfd4fa8c311"><a href="https://cta-redirect.hubspot.com/cta/redirect/2340453/06a4da10-6a32-41cc-9a5f-9dfd4fa8c311"><img class="hs-cta-img" id="hs-cta-img-06a4da10-6a32-41cc-9a5f-9dfd4fa8c311" style="border-width:0px;" height="392" width="434" src="https://no-cache.hubspot.com/cta/default/2340453/06a4da10-6a32-41cc-9a5f-9dfd4fa8c311.png" alt="Book product tour"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2340453, '06a4da10-6a32-41cc-9a5f-9dfd4fa8c311', {"useNewLoader":"true","region":"na1"}); </script></span></span> </div> </div> </div> </div> </nav> </div> <div class="mobile-mega-menu-wrapper"> <div class="mega-menu-level-2__column title-display- cols-2 "> <div class="mega-menu-level-2__column-title"> Use Cases </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-sales-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/sales-leaders"> <div class="mega-menu-level-2__link-text"> Sales </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-marketing-conversation-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/marketing-leaders"> <div class="mega-menu-level-2__link-text"> Marketing </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-revops-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/revenue-operations"> <div class="mega-menu-level-2__link-text"> GTM Ops </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-suitcase-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/recruitment"> <div class="mega-menu-level-2__link-text"> Recruitment </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display- cols-2 "> <div class="mega-menu-level-2__column-title"> Products </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-search-simple-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/prospector"> <div class="mega-menu-level-2__link-text"> Prospector </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-enhance-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/enrich"> <div class="mega-menu-level-2__link-text"> Enrich </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-chrome-extension-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/chrome-extension"> <div class="mega-menu-level-2__link-text"> Chrome Extension </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-pin-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/intent-data"> <div class="mega-menu-level-2__link-text"> Intent Data </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-technologies-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/integrations"> <div class="mega-menu-level-2__link-text"> Integrations </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-both cols-2 mega-menu-level-2__column-with-comparison"> <div class="mega-menu-level-2__column-with-comparison-left-col"> <div class="mega-menu-level-2__column-title"> Why 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See How We Compare </div> <div class="mega-menu-comparison-links"> <a href="https://www.cognism.com/cognism-vs-zoominfo" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Zoominfo </a> <a href="https://www.cognism.com/cognism-vs-lusha" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Lusha </a> <a href="https://www.cognism.com/cognism-vs-apollo-io" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Apollo </a> <a href="https://www.cognism.com/alternatives" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Other Providers </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-mobile cols-2 "> <div class="mega-menu-level-2__column-title"> Data </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-dashboard-light.svg" 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href="https://www.cognism.com/resource-items?type_id=69058372507&type_name=Books%20%26%20Reports"> Books & Reports </a> <a href="https://www.cognism.com/resource-items?type_id=69058372508&type_name=Checklists%20%26%20Templates"> Checklist & Templates </a> <a href="https://www.cognism.com/resource-items?type_id=69058372509&type_name=Newsletters"> Newsletters </a> <a href="https://www.cognism.com/resource-items?type_id=69058372510&type_name=Podcasts"> Podcasts </a> <a href="https://www.cognism.com/resource-items?type_id=69058372511&type_name=Webinars"> Webinars </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://www.cognism.com/diary-of-a-first-time-cmo"> Diary of a first-time CMO </a> <a href="https://www.cognism.com/fix-your-funnel"> Fix Your Funnel </a> <a href="https://www.cognism.com/the-revops-guide/chapter-1"> The RevOps Guide </a> <a href="https://www.cognism.com/revops-hub"> RevOps on Demand </a> <a href="https://www.cognism.com/sdr-zone"> SDR Zone </a> <a href="https://www.cognism.com/cold-calling-report-2025"> The State of Cold Calling Report 2025 </a> <a href="https://www.cognism.com/dg-playbook"> The Demand Gen Playbook Course </a> </div> </div> </div> <div class="mega-menu-level-2__column sub-column"> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-interactive-resources-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/interactive-resources"> <div class="mega-menu-level-2__link-text"> Interactive Resources </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/demo-centre"> Free Product Tours </a> <a href="https://www.cognism.com/en/roi-calculator"> ROI Calculator </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://info.cognism.com/tam-calculator"> TAM Calculator </a> <a href="https://www.cognism.com/cognism-signatures"> Cognism Signatures </a> </div> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2 hide-cta-column "> <div class="mega-menu-level-2__column-title"> CTA </div> </div> <div class="mega-menu-level-2__column title-display-mobile cols-2 "> <div class="mega-menu-level-2__column-title"> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-license-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/pricing"> <div class="mega-menu-level-2__link-text"> Pricing </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div 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class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-user-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/careers"> <div class="mega-menu-level-2__link-text"> Careers </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-connect-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/partners"> <div class="mega-menu-level-2__link-text"> Partnerships </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2 hide-cta-column "> <div class="mega-menu-level-2__column-title"> CTA </div> </div> </div></div> </div> <div class="cta-container"> <div class="cta-1"> <div id="hs_cos_wrapper_cta-1" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_cta-1 .button-wrapper { justify-content:flex-start; text-align:LEFT; } </style> <div id="button-cta-1" class="button-wrapper"> <div class="button-item"> <a href="https://app.cognism.com/auth/sign-in" class="button button-style background-transparent background-hover-plum_600 border-plum_600 border-hover-plum_600 button-text-plum_600 button-text-hover-white " target="_blank" rel="noopener"> Log in </a> </div> </div></div> </div> <div class="cta-2"> <div id="hs_cos_wrapper_cta-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_cta-2 .button-wrapper { justify-content:flex-start; text-align:LEFT; } </style> <div id="button-cta-2" class="button-wrapper"> <div class="button-item"> <a href="https://www.cognism.com/demo" class="button button-style background-plum_600 background-hover-transparent border-plum_600 border-hover-plum_600 button-text-white button-text-hover-plum_600 "> Book a Demo </a> </div> </div></div> </div> </div> </div> <div class="mobile-menu-control"> <div class="mobile-menu-control__open"> <svg data-src="//2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/raw_assets/public/cognism/images/ui-elements/burger.svg" data-cache="disabled"></svg> </div> </div> </div> </header> </div> <div class="header__language-switcher header__search header--toggle header__navigation--toggle header__language-switcher--toggle header__search--toggle header__close--toggle header--element header--toggle " style="display:none;"></div> <main id="main-content" class="body-container-wrapper"> <div class="container-fluid body-container"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell dnd_area-column-1-margin dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-2_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h1>The Demand Gen Playbook Course</h1> <p style="line-height: 1.15;"><span>We've spent 3 years building an internal demand generation playbook.<br><br>Now we're giving it away<span style="color: #000000;"> <em><span style="font-weight: normal;">for free.</span></em></span><br><br>Across 8 video modules, this course will give you our proven DG framework - that's helped generate <span style="font-weight: bold;">55%+ of new business</span> since 2021.</span><span></span><span></span></p></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-3" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_dnd_area-module-3 .button-wrapper { justify-content:flex-start; text-align:LEFT; } </style> <div id="button-dnd_area-module-3" class="button-wrapper"> <div class="button-item"> <a href="#DG_Intro" class="button button-style background-plum_600 background-hover-transparent border-plum_600 border-hover-plum_600 button-text-white button-text-hover-plum_600 "> Get started ↓ </a> </div> </div></div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget widget_1689247986070-flexbox-positioning dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1689247986070" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_widget_1689247986070_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://www.cognism.com/hs-fs/hubfs/1x%20website%20graphic-01.png?width=400&height=400&name=1x%20website%20graphic-01.png" class="hs-image-widget " width="400" height="400" style="max-width: 100%; height: auto;" alt="Cognism Demand Gen Playbook" title="Cognism Demand Gen Playbook" loading="lazy" srcset="https://www.cognism.com/hs-fs/hubfs/1x%20website%20graphic-01.png?width=200&height=200&name=1x%20website%20graphic-01.png 200w, https://www.cognism.com/hs-fs/hubfs/1x%20website%20graphic-01.png?width=400&height=400&name=1x%20website%20graphic-01.png 400w, https://www.cognism.com/hs-fs/hubfs/1x%20website%20graphic-01.png?width=600&height=600&name=1x%20website%20graphic-01.png 600w, https://www.cognism.com/hs-fs/hubfs/1x%20website%20graphic-01.png?width=800&height=800&name=1x%20website%20graphic-01.png 800w, https://www.cognism.com/hs-fs/hubfs/1x%20website%20graphic-01.png?width=1000&height=1000&name=1x%20website%20graphic-01.png 1000w, https://www.cognism.com/hs-fs/hubfs/1x%20website%20graphic-01.png?width=1200&height=1200&name=1x%20website%20graphic-01.png 1200w" sizes="(max-width: 400px) 100vw, 400px"></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd_area-row-1-padding dnd-section"> <div class="row-fluid "> <div class="span3 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1730920404629" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="blog-sticky-card-spacer-top"></div> <div id="widget_1730920404629" class="in-page-menu-card sticky-card blog-sticky-section"> <div class="in-page-menu-card__title"> <h5>Course Contents:</h5> </div> <div class="in-page-menu-card__links"> <div class="in-page-menu-card__links-wrapper"> <div class="in-page-menu-card__link-item"> <a href="#DG_Intro">Module 1: Intro & DG Philosophy</a> </div> <div class="in-page-menu-card__link-item"> <a href="#DG_Principles">Module 2: DG Principles</a> </div> <div class="in-page-menu-card__link-item"> <a href="#Lead_Gen_to_Demand_Gen">Module 3: Lead Gen to Demand Gen</a> </div> <div class="in-page-menu-card__link-item"> <a href="#DG_Content_Strategy">Module 4: DG Content Strategy</a> </div> <div class="in-page-menu-card__link-item"> <a href="#Media_Machine">Module 5: Building a Media Machine</a> </div> <div class="in-page-menu-card__link-item"> <a href="#Paid_Ads_Strategy">Module 6: DG Paid Ads Strategy</a> </div> <div class="in-page-menu-card__link-item"> <a href="#DG_Reporting">Module 7: DG Reporting & Benchmarks</a> </div> <div class="in-page-menu-card__link-item"> <a href="#DG_Tools">Module 8: DG Tools & Tech</a> </div> <div class="in-page-menu-card__link-item"> <a href="#Play-Your-Ads-Right">Play Your Ads Right</a> </div> </div> <div class="blog-sticky-card-spacer-bottom"></div> </div> </div></div> </div> </div> </div> </div> <div class="span9 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="3" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-13" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="DG_Intro" class="negative-position" data-module="in-page-anchor"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-14" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-14_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="text-align: center; color: #fafafa;"><span style="color: #000000;"><span style="font-weight: normal;">Module 1:</span> Intro & DG Philosophy</span></h3></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-16" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="popup-video-wrapper_dnd_area_module_16" class="popup-video-carousel "> <div class="popup-video-slide popup-video-1"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/demandgenplaybook-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-dnd_area-module-161" class="open-modal"> <span id="hs_cos_wrapper_dnd_area-module-16_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle1_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Intro & DG Philosophy</h5> </div> </div> <div class="popup-video-slide popup-video-2"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/9x%20youtube%20thumbnails_HD%20first%20video%20screen%20copy-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-dnd_area-module-162" class="open-modal"> <span id="hs_cos_wrapper_dnd_area-module-16_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle2_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Why demand gen?</h5> </div> </div> <div class="popup-video-slide popup-video-3"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/9x%20youtube%20thumbnails_HD%20first%20video%20screen%20copy%202-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-dnd_area-module-163" class="open-modal"> <span id="hs_cos_wrapper_dnd_area-module-16_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle3_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>What's the goal?</h5> </div> </div> </div> <div id="video-modal-dnd_area-module-161" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/fYoMXhkiVw8"></div> </div> </div> <div id="video-modal-dnd_area-module-162" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/jLm34qnVshY"></div> </div> </div> <div id="video-modal-dnd_area-module-163" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/21BCie3dM7w"></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1730922582586" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="accordion-wrapper" id="widget_1730922582586"> <div class="accordion-tabs_wrapper "> <div class="accordion-tabs"> <div class="accordion-tab "> <label class="accordion-tab-label" for="item_1"> <h5>Module 1 Slides</h5> <span class="open-icon text-plum-600"> <span id="hs_cos_wrapper_widget_1730922582586_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-down1_layer"><path d="M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z" /></g></svg></span> </span> <span class="close-icon text-plum-600"> <span id="hs_cos_wrapper_widget_1730922582586_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-up2_layer"><path d="M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z" /></g></svg></span> </span> </label> <div class="accordion-tab-content" style=""> <div id="hs_cos_wrapper_widget_1730922582586_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="tab_content"><ul> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/DG%20Playbook%20-%20Intro%20%26%20DG%20Philosophy%20L1%20.pdf" rel="noopener" target="_blank">Intro slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/DG%20Playbook%20-%20Why%20Demand%20Gen%20L2%20.pdf" rel="noopener" target="_blank">Why demand gen slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/DG%20Playbook%20-%20Whats%20the%20goal%20L3.pdf" rel="noopener" target="_blank">What's the goal slides</a></li> </ul></div> </div> </div> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-11 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1730923041007" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-space" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span class="hs-horizontal-spacer"></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-12 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-48" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="DG_Principles" class="negative-position" data-module="in-page-anchor"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-13 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-49" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-49_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="text-align: center; color: #fafafa;"><span style="color: #000000;">Module 2: DG Principles</span></h3></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-14 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-58" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="popup-video-wrapper_dnd_area_module_58" class="popup-video-carousel "> <div class="popup-video-slide popup-video-1"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/9x%20youtube%20thumbnails_HD%20first%20video%20screen%20copy%203-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-dnd_area-module-581" class="open-modal"> <span id="hs_cos_wrapper_dnd_area-module-58_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle1_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Create demand</h5> </div> </div> <div class="popup-video-slide popup-video-2"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/9x%20youtube%20thumbnails_HD%20first%20video%20screen%20copy%204-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-dnd_area-module-582" class="open-modal"> <span id="hs_cos_wrapper_dnd_area-module-58_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle2_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Capture demand</h5> </div> </div> <div class="popup-video-slide popup-video-3"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/9x%20youtube%20thumbnails_HD%20first%20video%20screen%20copy%205-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-dnd_area-module-583" class="open-modal"> <span id="hs_cos_wrapper_dnd_area-module-58_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle3_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>The media machine</h5> </div> </div> </div> <div id="video-modal-dnd_area-module-581" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/GNwT73HYCZQ"></div> </div> </div> <div id="video-modal-dnd_area-module-582" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/UEkrq4PTENU"></div> </div> </div> <div id="video-modal-dnd_area-module-583" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/P2c9HB8lbvU"></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-15 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1730923402860" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="accordion-wrapper" id="module_1730923402860"> <div class="accordion-tabs_wrapper "> <div class="accordion-tabs"> <div class="accordion-tab "> <label class="accordion-tab-label" for="item_1"> <h5>Module 2 Slides</h5> <span class="open-icon text-plum-600"> <span id="hs_cos_wrapper_module_1730923402860_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-down1_layer"><path d="M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z" /></g></svg></span> </span> <span class="close-icon text-plum-600"> <span id="hs_cos_wrapper_module_1730923402860_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-up2_layer"><path d="M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z" /></g></svg></span> </span> </label> <div class="accordion-tab-content" style=""> <div id="hs_cos_wrapper_module_1730923402860_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="tab_content"><ul> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/DG%20Playbook%20-%20Create%20demand%20M2%20L1.pdf" rel="noopener" target="_blank">Create demand slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/DG%20Playbook%20-%20Capture%20demand%20M2%20L2.pdf" rel="noopener" target="_blank">Capture demand slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/DG%20Playbook%20-%20%20The%20media%20machine%20M2%20L3.pdf" rel="noopener" target="_blank">Media machine slides</a></li> </ul></div> </div> </div> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-16 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1730923426996" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-space" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span class="hs-horizontal-spacer"></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-17 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16863425955046" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="Lead_Gen_to_Demand_Gen" class="negative-position" data-module="in-page-anchor"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-18 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1690907824071" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1690907824071_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="text-align: center; color: #fafafa;"><span style="color: #000000;">Module 3: Lead Gen to Demand Gen</span></h3></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-19 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16863425955048" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="popup-video-wrapper_module_16863425955048" class="popup-video-carousel "> <div class="popup-video-slide popup-video-1"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/9x%20youtube%20thumbnails_HD%20first%20video%20screen%20copy%206%20(1)-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_168634259550481" class="open-modal"> <span id="hs_cos_wrapper_module_16863425955048_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle1_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Getting started</h5> </div> </div> <div class="popup-video-slide popup-video-2"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/9x%20youtube%20thumbnails_HD%20first%20video%20screen%20copy%207-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_168634259550482" class="open-modal"> <span id="hs_cos_wrapper_module_16863425955048_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle2_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Split the funnel</h5> </div> </div> <div class="popup-video-slide popup-video-3"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/9x%20youtube%20thumbnails_HD%20first%20video%20screen%20copy%208-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_168634259550483" class="open-modal"> <span id="hs_cos_wrapper_module_16863425955048_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle3_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Make the switch</h5> </div> </div> </div> <div id="video-modal-module_168634259550481" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/QUzr4WEEmCk"></div> </div> </div> <div id="video-modal-module_168634259550482" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/xhhpQamQuCU"></div> </div> </div> <div id="video-modal-module_168634259550483" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/XZwW0naZq9E"></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-20 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1730923664693" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="accordion-wrapper" id="module_1730923664693"> <div class="accordion-tabs_wrapper "> <div class="accordion-tabs"> <div class="accordion-tab "> <label class="accordion-tab-label" for="item_1"> <h5>Module 3 Slides</h5> <span class="open-icon text-plum-600"> <span id="hs_cos_wrapper_module_1730923664693_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-down1_layer"><path d="M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z" /></g></svg></span> </span> <span class="close-icon text-plum-600"> <span id="hs_cos_wrapper_module_1730923664693_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-up2_layer"><path d="M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z" /></g></svg></span> </span> </label> <div class="accordion-tab-content" style=""> <div id="hs_cos_wrapper_module_1730923664693_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="tab_content"><ul> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/DG%20Playbook%20-%20Getting%20Started%20M3%20L1.pdf" rel="noopener" target="_blank">Getting started slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/DG%20Playbook%20-%20Split%20the%20Funnel%20M3%20L2.pdf" rel="noopener" target="_blank">Split the funnel slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/DG%20Playbook%20-%20Level%20up%20reporting%2c%20make%20the%20switch%20M3%20L3.pdf" rel="noopener" target="_blank">Make the switch slides</a></li> </ul></div> </div> </div> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-21 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1730923680811" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-space" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span class="hs-horizontal-spacer"></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-22 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16933872100596" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="DG_Content_Strategy" class="negative-position" data-module="in-page-anchor"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-23 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16933872100597" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_16933872100597_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="text-align: center; color: #fafafa;"><span style="color: #16162e;">Module 4: DG Content Strategy</span></h3></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-24 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16933872100598" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="popup-video-wrapper_module_16933872100598" class="popup-video-carousel "> <div class="popup-video-slide popup-video-1"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/DG%20Playbook%20Youtube%20Thumbnails_HD%20first%20video%20screen%201-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_169338721005981" class="open-modal"> <span id="hs_cos_wrapper_module_16933872100598_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle1_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Intro to Easy Mode</h5> </div> </div> <div class="popup-video-slide popup-video-2"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/DG%20Playbook%20Youtube%20Thumbnails_HD%20first%20video%20screen%202-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_169338721005982" class="open-modal"> <span id="hs_cos_wrapper_module_16933872100598_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle2_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Content Segmentation</h5> </div> </div> <div class="popup-video-slide popup-video-3"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/DG%20Playbook%20Youtube%20Thumbnails_HD%20first%20video%20screen%203-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_169338721005983" class="open-modal"> <span id="hs_cos_wrapper_module_16933872100598_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle3_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Realm of relevancy</h5> </div> </div> <div class="popup-video-slide popup-video-4"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/DG%20Playbook%20Youtube%20Thumbnails_HD%20first%20video%20screen%205-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_169338721005984" class="open-modal"> <span id="hs_cos_wrapper_module_16933872100598_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle4_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>SEO Money keyword strategy</h5> </div> </div> </div> <div id="video-modal-module_169338721005981" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/Jtmc985hj7U"></div> </div> </div> <div id="video-modal-module_169338721005982" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/8HH7XmpyfZo"></div> </div> </div> <div id="video-modal-module_169338721005983" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/WdagTCIYs2k"></div> </div> </div> <div id="video-modal-module_169338721005984" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/L43xAle03ik"></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-25 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1730923846038" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="accordion-wrapper" id="module_1730923846038"> <div class="accordion-tabs_wrapper "> <div class="accordion-tabs"> <div class="accordion-tab "> <label class="accordion-tab-label" for="item_1"> <h5>Module 4 Slides</h5> <span class="open-icon text-plum-600"> <span id="hs_cos_wrapper_module_1730923846038_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-down1_layer"><path d="M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z" /></g></svg></span> </span> <span class="close-icon text-plum-600"> <span id="hs_cos_wrapper_module_1730923846038_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-up2_layer"><path d="M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z" /></g></svg></span> </span> </label> <div class="accordion-tab-content" style=""> <div id="hs_cos_wrapper_module_1730923846038_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="tab_content"><ul> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/M4_%20L1%20-%20DG%20content%20strategy_%20Intro%20to%20Easy%20Mode%20and%20idea%20driven%20content%20-%20FINAL.pdf" rel="noopener" target="_blank">Intro to Easy Mode slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/M4_%20L2%20-%20Content%20segmentation%20-%20FINAL.pdf" rel="noopener" target="_blank">Content segmentation slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/M4_%20L3%20-%20Realm%20of%20relevancy%20and%20ideation%20-%20FINAL.pdf" rel="noopener" target="_blank">Realm of relevancy slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/M4_%20L4%20SEO%20money%20keyword%20strategy%20-%20FINAL.pdf" rel="noopener" target="_blank">SEO Money keyword slides</a></li> </ul></div> </div> </div> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-26 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1730923860836" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-space" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span class="hs-horizontal-spacer"></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-27 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16891836439616" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="Media_Machine" class="negative-position" data-module="in-page-anchor"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-28 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16891836439617" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_16891836439617_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="text-align: center; color: #fafafa;"><span style="color: #000000;">Module 5: Building a Media Machine</span></h3></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-29 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1693387530272" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="popup-video-wrapper_module_1693387530272" class="popup-video-carousel "> <div class="popup-video-slide popup-video-1"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/DG%20Playbook%20Youtube%20Thumbnails_HD%20first%20video%20screen%2010-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_16933875302721" class="open-modal"> <span id="hs_cos_wrapper_module_1693387530272_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle1_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Value Loop Marketing</h5> </div> </div> <div class="popup-video-slide popup-video-2"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/DG%20Playbook%20Youtube%20Thumbnails_HD%20first%20video%20screen%207-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_16933875302722" class="open-modal"> <span id="hs_cos_wrapper_module_1693387530272_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle2_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Newsletter and email</h5> </div> </div> <div class="popup-video-slide popup-video-3"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/DG%20Playbook%20Youtube%20Thumbnails_HD%20first%20video%20screen%206-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_16933875302723" class="open-modal"> <span id="hs_cos_wrapper_module_1693387530272_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle3_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Webinars and in-person events</h5> </div> </div> <div class="popup-video-slide popup-video-4"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/DG%20Playbook%20Youtube%20Thumbnails_HD%20first%20video%20screen%204-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_16933875302724" class="open-modal"> <span id="hs_cos_wrapper_module_1693387530272_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle4_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Podcasts</h5> </div> </div> <div class="popup-video-slide popup-video-5"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/DG%20Playbook%20Youtube%20Thumbnails_HD%20first%20video%20screen%209-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_16933875302725" class="open-modal"> <span id="hs_cos_wrapper_module_1693387530272_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle5_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Organic social</h5> </div> </div> <div class="popup-video-slide popup-video-6"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/DG%20Playbook%20Youtube%20Thumbnails_HD%20first%20video%20screen%208-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_16933875302726" class="open-modal"> <span id="hs_cos_wrapper_module_1693387530272_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle6_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>B2B influencers & SMEs</h5> </div> </div> </div> <div id="video-modal-module_16933875302721" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/gUnvSHqDGhY"></div> </div> </div> <div id="video-modal-module_16933875302722" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/vHZvd-6bP1k"></div> </div> </div> <div id="video-modal-module_16933875302723" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/wSL5p4-D-Sk"></div> </div> </div> <div id="video-modal-module_16933875302724" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/ABnA39sSTYg"></div> </div> </div> <div id="video-modal-module_16933875302725" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/6OY4yv_KO8w"></div> </div> </div> <div id="video-modal-module_16933875302726" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/71tOAoZH1Uo"></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-30 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-31 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1730924034924" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="accordion-wrapper" id="module_1730924034924"> <div class="accordion-tabs_wrapper "> <div class="accordion-tabs"> <div class="accordion-tab "> <label class="accordion-tab-label" for="item_1"> <h5>Module 5 Slides</h5> <span class="open-icon text-plum-600"> <span id="hs_cos_wrapper_module_1730924034924_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-down1_layer"><path d="M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z" /></g></svg></span> </span> <span class="close-icon text-plum-600"> <span id="hs_cos_wrapper_module_1730924034924_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-up2_layer"><path d="M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z" /></g></svg></span> </span> </label> <div class="accordion-tab-content" style=""> <div id="hs_cos_wrapper_module_1730924034924_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="tab_content"><ul> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/Media%20Machine%20M5%2c%20L1%20-%20Value%20loops%20.pdf" rel="noopener" target="_blank">Value loop slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/Media%20Machine%20M5%2c%20L2-%20newsletter%20%26%20email%20.pdf" rel="noopener" target="_blank">Newsletter slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/Media%20Machine%20M5%2c%20L3%20Webinars%20and%20in%20person%20events.pdf" rel="noopener" target="_blank">Webinar slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/Media%20Machine%20M5%2c%20L4%20Podcasts.pdf" rel="noopener" target="_blank">Podcast slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/Media%20Machine%20M5%2c%20L5%20-%20Organic%20Social.pdf" rel="noopener" target="_blank">Organic social slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/Media%20Machine%20M5%2c%20L6%20-%20B2B%20influncers-2-2.pdf" rel="noopener" target="_blank">SME slides</a></li> </ul></div> </div> </div> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-32 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1730924049476" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-space" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span class="hs-horizontal-spacer"></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-33 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16891839380236" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="Paid_Ads_Strategy" class="negative-position" data-module="in-page-anchor"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-34 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16891839380237" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_16891839380237_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="text-align: center; color: #fafafa;"><span style="color: #000000;">Module 6: DG Paid Ads Strategy</span></h3></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-35 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1693388475019" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="popup-video-wrapper_module_1693388475019" class="popup-video-carousel "> <div class="popup-video-slide popup-video-1"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/image-2-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_16933884750191" class="open-modal"> <span id="hs_cos_wrapper_module_1693388475019_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle1_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Philosophy, budget and channels</h5> </div> </div> <div class="popup-video-slide popup-video-2"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/image-3-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_16933884750192" class="open-modal"> <span id="hs_cos_wrapper_module_1693388475019_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle2_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Creating demand on LinkedIn</h5> </div> </div> <div class="popup-video-slide popup-video-3"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/image-1-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_16933884750193" class="open-modal"> <span id="hs_cos_wrapper_module_1693388475019_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle3_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Creating demand on Facebook, YouTube and Reddit</h5> </div> </div> <div class="popup-video-slide popup-video-4"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/image-0-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_16933884750194" class="open-modal"> <span id="hs_cos_wrapper_module_1693388475019_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle4_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Capturing demand with Google and Bing</h5> </div> </div> </div> <div id="video-modal-module_16933884750191" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/6T6awlHh79w"></div> </div> </div> <div id="video-modal-module_16933884750192" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/GFMyU6wcx0A"></div> </div> </div> <div id="video-modal-module_16933884750193" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/MwW_HQla9vU"></div> </div> </div> <div id="video-modal-module_16933884750194" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/BvSLTUe-UtI"></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-36 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1730924318008" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="accordion-wrapper" id="module_1730924318008"> <div class="accordion-tabs_wrapper "> <div class="accordion-tabs"> <div class="accordion-tab "> <label class="accordion-tab-label" for="item_1"> <h5>Module 6 Slides</h5> <span class="open-icon text-plum-600"> <span id="hs_cos_wrapper_module_1730924318008_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-down1_layer"><path d="M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z" /></g></svg></span> </span> <span class="close-icon text-plum-600"> <span id="hs_cos_wrapper_module_1730924318008_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-up2_layer"><path d="M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z" /></g></svg></span> </span> </label> <div class="accordion-tab-content" style=""> <div id="hs_cos_wrapper_module_1730924318008_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="tab_content"><ul> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/DG%20Paid%20Ads%20Strategy_%20Cognism_Lesson%201%20FINAL.pdf" rel="noopener" target="_blank">Philosophy & budget slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/DG%20Paid%20Ads%20Strategy_%20Lesson%202%20FINAL.pdf" rel="noopener" target="_blank">LinkedIn strategy slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/DG%20Paid%20Ads%20Strategy_%20Lesson%203%20-%20FINAL.pdf" rel="noopener" target="_blank">Facebook, YouTube & Reddit strategy slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/DG%20Paid%20Ads%20Strategy_%20Lesson%204%20FINAL.pdf" rel="noopener" target="_blank">Google & Bing slides</a></li> </ul></div> </div> </div> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-37 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1730924328676" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-space" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span class="hs-horizontal-spacer"></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-38 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16891840385706" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="DG_Reporting" class="negative-position" data-module="in-page-anchor"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-39 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16891840385707" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_16891840385707_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="text-align: center; color: #fafafa;"><span style="color: #000000;">Module 7: DG Reporting & Benchmarks</span></h3></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-40 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1696507687195" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="popup-video-wrapper_module_1696507687195" class="popup-video-carousel "> <div class="popup-video-slide popup-video-1"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/DG%20Playbook%20Youtube%20Thumbnails%2025-9-2023_HD%20first%20video%20screen%201-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_16965076871951" class="open-modal"> <span id="hs_cos_wrapper_module_1696507687195_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle1_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>What does reporting look like in a Demand Gen world?</h5> </div> </div> <div class="popup-video-slide popup-video-2"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/DG%20Playbook%20Youtube%20Thumbnails%2025-9-2023_HD%20first%20video%20screen%206-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_16965076871952" class="open-modal"> <span id="hs_cos_wrapper_module_1696507687195_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle2_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Measuring overall performance, create demand and capture demand</h5> </div> </div> <div class="popup-video-slide popup-video-3"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/DG%20Playbook%20Youtube%20Thumbnails%2025-9-2023_HD%20first%20video%20screen%202-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_16965076871953" class="open-modal"> <span id="hs_cos_wrapper_module_1696507687195_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle3_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Easymode content & SEO reporting </h5> </div> </div> <div class="popup-video-slide popup-video-4"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/DG%20Playbook%20Youtube%20Thumbnails%2025-9-2023_HD%20first%20video%20screen%205-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_16965076871954" class="open-modal"> <span id="hs_cos_wrapper_module_1696507687195_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle4_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Building reports, dashboards and using data for decision making</h5> </div> </div> </div> <div id="video-modal-module_16965076871951" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/31rB72rdYFM"></div> </div> </div> <div id="video-modal-module_16965076871952" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/fj88xZyl8oY"></div> </div> </div> <div id="video-modal-module_16965076871953" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/kiWznlE4e1E"></div> </div> </div> <div id="video-modal-module_16965076871954" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/dwh_DWKt7So"></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-41 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1730924511281" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="accordion-wrapper" id="module_1730924511281"> <div class="accordion-tabs_wrapper "> <div class="accordion-tabs"> <div class="accordion-tab "> <label class="accordion-tab-label" for="item_1"> <h5>Module 7 Slides</h5> <span class="open-icon text-plum-600"> <span id="hs_cos_wrapper_module_1730924511281_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-down1_layer"><path d="M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z" /></g></svg></span> </span> <span class="close-icon text-plum-600"> <span id="hs_cos_wrapper_module_1730924511281_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-up2_layer"><path d="M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z" /></g></svg></span> </span> </label> <div class="accordion-tab-content" style=""> <div id="hs_cos_wrapper_module_1730924511281_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="tab_content"><ul> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/FINAL%20Lesson%201%20What%20does%20reporting%20look%20like%20in%20a%20DG%20world%20(cognism)%20(3).pdf" rel="noopener" target="_blank">What DG reporting looks like slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/FINAL%20Lesson%202%20Measuring%20overall%20performance%2c%20create%20demand%20%20and%20capture%20demand%20(cognism)%20(2).pdf" rel="noopener" target="_blank">Measuring overall performance slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/FINAL%20Lesson%203%20Easymode%20content%20%26%20SEO%20reporting%20(cognism)%20(2).pdf" rel="noopener" target="_blank">Easymode & SEO reporting slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/FINAL%20Lesson%204%20%20Building%20reports%2c%20dashboards%20and%20using%20data%20for%20decision%20making%20(cognism)%20(2).pdf" rel="noopener" target="_blank">Building reports & dashboards slides</a></li> </ul></div> </div> </div> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-42 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16891841214706" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="DG_Tools" class="negative-position" data-module="in-page-anchor"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-43 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1730924522311" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-space" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span class="hs-horizontal-spacer"></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-44 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16891841214707" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_16891841214707_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="text-align: center; color: #fafafa;"><span style="color: #16162e;">Module 8: DG Tools and Tech</span></h3></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-45 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1696508751329" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="popup-video-wrapper_module_1696508751329" class="popup-video-carousel "> <div class="popup-video-slide popup-video-1"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/DG%20Playbook%20Youtube%20Thumbnails%2025-9-2023_HD%20first%20video%20screen%203-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_16965087513291" class="open-modal"> <span id="hs_cos_wrapper_module_1696508751329_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle1_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>What a tech stack should and shouldn't be</h5> </div> </div> <div class="popup-video-slide popup-video-2"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/DG%20Playbook%20Youtube%20Thumbnails%2025-9-2023_HD%20first%20video%20screen%204-compressed.jpg" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_16965087513292" class="open-modal"> <span id="hs_cos_wrapper_module_1696508751329_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle2_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Our favourite DG tools and tech</h5> </div> </div> </div> <div id="video-modal-module_16965087513291" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/BCYADJ8ixVY"></div> </div> </div> <div id="video-modal-module_16965087513292" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/VNoczKJBgd8"></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-46 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1730924687952" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="accordion-wrapper" id="module_1730924687952"> <div class="accordion-tabs_wrapper "> <div class="accordion-tabs"> <div class="accordion-tab "> <label class="accordion-tab-label" for="item_1"> <h5>Module 8 Slides</h5> <span class="open-icon text-plum-600"> <span id="hs_cos_wrapper_module_1730924687952_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-down1_layer"><path d="M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z" /></g></svg></span> </span> <span class="close-icon text-plum-600"> <span id="hs_cos_wrapper_module_1730924687952_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-up2_layer"><path d="M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z" /></g></svg></span> </span> </label> <div class="accordion-tab-content" style=""> <div id="hs_cos_wrapper_module_1730924687952_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="tab_content"><ul> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/FINAL%20Lesson%201%20What%20a%20tech%20stack%20should%20and%20shouldnt%20be.pdf" rel="noopener" target="_blank">What tech stack should be slides</a></li> <li><a href="https://2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/FINAL%20Lesson%202%20Our%20favourite%20DG%20tools%20and%20tech%20(1).pdf" rel="noopener" target="_blank">Our favourite DG tools and tech</a></li> </ul></div> </div> </div> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-47 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1730924698144" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-space" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span class="hs-horizontal-spacer"></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-48 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17309153910726" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="Play-Your-Ads-Right" class="negative-position" data-module="in-page-anchor"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-49 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17309153910727" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17309153910727_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="text-align: center; color: #fafafa;"><span style="color: #000000;">Play Your Ads Right</span></h3></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-50 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17309153910728" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="popup-video-wrapper_module_17309153910728" class="popup-video-carousel "> <div class="popup-video-slide popup-video-1"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/Episode%201%20THUMBNAIL-01-01-01.png" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_173091539107281" class="open-modal"> <span id="hs_cos_wrapper_module_17309153910728_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle1_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Play Your Ads Right: Episode 1</h5> </div> </div> <div class="popup-video-slide popup-video-2"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/Play-your-ads-right-Episode%202-01.png" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_173091539107282" class="open-modal"> <span id="hs_cos_wrapper_module_17309153910728_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle2_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Play Your Ads Right: Episode 2</h5> </div> </div> <div class="popup-video-slide popup-video-3"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/play-your-ads-right-Episode%203-01.png" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_173091539107283" class="open-modal"> <span id="hs_cos_wrapper_module_17309153910728_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle3_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Play Your Ads Right: Episode 3</h5> </div> </div> <div class="popup-video-slide popup-video-4"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/play-your-ads-right-Episode%204-01.png" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_173091539107284" class="open-modal"> <span id="hs_cos_wrapper_module_17309153910728_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle4_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Play Your Ads Right: Episode 4</h5> </div> </div> <div class="popup-video-slide popup-video-5"> <div class="popup-video"> <div class="popup-video__image"> <img src="https://www.cognism.com/hubfs/play-your-ads-right-Episode%205-01.png" alt="item.poster_image.alt" loading="lazy"> </div> <div class="popup-video__icon text-white"> <a href="#video-modal-module_173091539107285" class="open-modal"> <span id="hs_cos_wrapper_module_17309153910728_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Play Circle5_layer"><path d="M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z" /></g></svg></span> </a> </div> </div> <div class="popup-video-title"> <h5>Play Your Ads Right: Episode 5</h5> </div> </div> </div> <div id="video-modal-module_173091539107281" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/HC6dy4sk3hY"></div> </div> </div> <div id="video-modal-module_173091539107282" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/h2Fvo8vG-Wo"></div> </div> </div> <div id="video-modal-module_173091539107283" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/-kYyLV1x968"></div> </div> </div> <div id="video-modal-module_173091539107284" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/o9xpkuNRuBg"></div> </div> </div> <div id="video-modal-module_173091539107285" class="modal video-popup"> <div class="video-embed-container"> <div class="youtube-embed-wrapper" data-src="https://www.youtube.com/embed/RL2RtrJ7RGc"></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-51 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1730924822157" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-space" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span class="hs-horizontal-spacer"></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-52 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1730922040586" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_widget_1730922040586"></div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-53 dnd-section dnd_area-row-3-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-54 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1739535422525" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1739535422525_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3>If you enjoyed the DG course, you might also like this...</h3> <p>Read more about how our CMO, Alice de Courcy built out Cognism's marketing team. 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