Headless Shopify Agency | Shopify Headless Commerce

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We work closely with our clients to select the appropriate headless strategy based on their objectives and seamlessly implement the solution.</p> <h2><b>Shopify headless commerce</b></h2> <p>Our team specialises in headless eCommerce development with a range of eCommerce platforms, including Shopify headless commerce.</p> <p> </p> <p>To find out more about Headless Shopify and whether it’s the right solution for your store, <a href="https://www.plugandplaydesign.co.uk/contact/">contact us</a>. You can also watch our talk at <a href="https://brightonseo.com/talks/is-headless-shopify-the-way-forward-for-ecommerce-businesses">BrightonSEO</a> on ‘<a href="https://brightonseo.com/talks/is-headless-shopify-the-way-forward-for-ecommerce-businesses"><em>Is Headless Shopify the Way Forward for eCommerce Businesses?</em></a>‘ or watch our <a href="https://moz.com/blog/headless-website-whiteboard-friday">Moz Whiteboard Friday</a> on ‘<a href="https://moz.com/blog/headless-website-whiteboard-friday"><em>6 Things SEOs Should Advocate for When Building a Headless Website</em></a>‘<em> </em></p> <p>https://moz.com/blog/headless-website-whiteboard-friday</p> </div> </div> </div>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W5CFQL" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div class="container-fluid" id="wrapper"> <main id="content"> <div id="page-11155" class="post-11155 page type-page status-publish hentry shopify-headless 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</a> </div> </div> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 0%;padding-bottom: 20%;padding-left: 6%;padding-right: 6%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading2" style="text-align: center;"><img decoding="async" class="wp-image-12884 aligncenter" role="img" src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/06/Google-Rating-1-1.svg" alt="" width="231" height="69" />We help established retailers go Headless with Shopify to accelerate sales and deliver market leading customer experiences.</h2> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12">  <section class="component row component component-image-grid -icons" style="padding-top: 30px !important;"> <div class="image_grid_icons images -images-col-4"> <div class="image-container scroll-reveal-grow"> <div class="icon-container"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20298%20196'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/02/Image-2.png" alt="" height="196" width="298" /> </div> <div class="content"> <h3 class="heading heading7">Improve speed & SEO</h3> <p class="text"></p> </div> </div> <div class="image-container scroll-reveal-grow"> <div class="icon-container"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20298%20196'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/02/Image-1.png" alt="" height="196" width="298" /> </div> <div class="content"> <h3 class="heading heading7">Improve design flexibility</h3> <p class="text"></p> </div> </div> <div class="image-container scroll-reveal-grow"> <div class="icon-container"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20298%20196'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/02/Image-3-1.png" alt="" height="196" width="298" /> </div> <div class="content"> <h3 class="heading heading7">Improve website functionality</h3> <p class="text"></p> </div> </div> <div class="image-container scroll-reveal-grow"> <div class="icon-container"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20298%20196'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/02/Image-3.png" alt="" height="196" width="298" /> </div> <div class="content"> <h3 class="heading heading7">Improve security</h3> <p class="text"></p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" data-pnp-equate-height=".equalise" data-resize-mobile="false" style=" "> <div class=" container -large "> <div class="row fifty-fifty-layout" data-pnp-equate-height=".equalise"> <div class="col-xs-12 col-left-side col-sm-6 equalise"> <section class="component component-text -title " style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate="fadeInLeft"> <h2 class="heading2">Unlock new growth with Headless Shopify.</h2> <p><span style="font-weight: 400;">Our clients need a Headless Shopify strategy to power their growth and overcome the limitations of native Shopify while benefiting from Shopify’s market leading eCommerce engine.</span></p> <p><span style="font-weight: 400;">Some of our clients are already using native Shopify and others need to migrate to Shopify from other <a href="https://www.plugandplaydesign.co.uk/ecommerce-website-design-london/">eCommerce platforms</a>, having identified Headless Shopify as an opportunity for their business.</span></p> </div> </div> </section> </div> <div class="col-xs-12 col-right-side col-sm-6 equalise"> <section class="component component-image -image_inset -image_video_control " style=""> <div class="image-container"> <iframe src="https://player.vimeo.com/video/909004330" width="640" height="564" frameborder="0" allow="autoplay; fullscreen" allowfullscreen></iframe> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-dark-grey" style=" "> <div class=" container -medium "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -title text-light" style=" padding-top: 15%;padding-bottom: 15%;"> <div class="inner"> <h2 class="heading1" data-pnp-animate="fadeInLeft"> Did you know </h2> <p class="heading1 sub-heading1" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".15s"> You don't need Shopify Plus to use Shopify Headlessly </p> <div class="button-container -left"> <a href="https://www.plugandplaydesign.co.uk/contact/" class="btn -light-solid"> <span>Let's talk</span> </a> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text " style=" padding-top: 15%;padding-bottom: 25%;"> <div class="inner"> <h2 class="heading heading2" style="margin-bottom:40px;" data-pnp-animate="fadeInAuto" data-pnp-animation-delay=".2s"> Selecting the right approach </h2> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <p>Successful Marketing and eCommerce Managers drive eCommerce performance improvements by increasing SEO rankings, speed and achieving greater content management flexibility.</p> <p>The Headless Shopify strategy selected can help achieve your business goals or exacerbate existing challenges. Our experienced Shopify team will advise on the advantages and shortfalls of different Headless strategies in relation to your business objectives, ensuring that your selected strategy will drive success for the business.</p> </div> <div class="button-container -left"> <a href="https://www.plugandplaydesign.co.uk/contact/" class="btn -dark"> <span>Get started</span> </a> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #202226;"> <div class=" container-fluid "> <div class="row no-gutter fifty-fifty-layout"> <div class="col-xs-12 col-left-side col-sm-6"> <section class="component component-text -large text-white" style=" padding-top: 15%;padding-bottom: 15%;padding-left: 15%;"> <div class="inner"> <h2 class="heading heading1" data-pnp-animate="fadeInBottom"> Headless strategies </h2> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <ol> <li><span style="font-weight: 400;">Don’t go Headless and continue to use classic Shopify</span></li> <li><span style="font-weight: 400;">Go Headless with a PWA such as <a href="https://www.plugandplaydesign.co.uk/react-js-development-company/">React</a>, <a href="https://www.plugandplaydesign.co.uk/vue-js-development-agency/">Vue.js</a>, <a href="https://www.plugandplaydesign.co.uk/angular-js-development-company/">Angular</a>, or Shopify’s Hydrogen solution</span></li> <li><span style="font-weight: 400;">Reheading Shopify with a CMS such as <a href="https://www.plugandplaydesign.co.uk/wordpress-agency-london/">WordPress,</a> Prismic or Contentful</span></li> <li><span style="font-weight: 400;">Take a combination approach<br /> </span></li> </ol> </div> </div> </div> </section> </div> <div class="col-xs-12 col-right-side col-sm-6"> <section class="component component-image -display-type-standard " style="margin-top:-17%; padding-right: 7%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%201126'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/03/Will-on-laptop-portrait-pnp.jpg" alt="web designer in Guildford Surrey web design agency" height="1126" width="800" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text " style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <h2 class="heading heading2" style="margin-bottom:40px;" data-pnp-animate="fadeInAuto" data-pnp-animation-delay=".2s"> Enable your Marketing team with better content management and design </h2> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <p><span style="font-weight: 400;">Marketing team enablement is a requirement for the majority of our website projects. We do this by delivering a consistent design system that can be applied easily, providing greater control over on-page content, the ability to create new pages, create new product categories, and more control over the factors that impact <a href="https://www.plugandplaydesign.co.uk/seo-agency/">SEO</a> such as URL structure.</span></p> <p>We provide full transparency over the pros and cons of different Headless solutions and how they apply to your team. In this way, you are enabled to make the right decision for your business.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-dark-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12">  <section class="component row component component-image-grid " style="padding:5% 0;"> <div class="image_grid_logos images -images-col-5"> <div class="image-container scroll-reveal-grow" style=""> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20777%20478'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/02/Ecommerce-Award-Logo-from-Plug-Play-BW.png" alt="" height="478" width="777" /> </div> <div class="image-container scroll-reveal-grow" style=""> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20159.339%2025.251'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/05/awwwards-logo-vector.svg" alt="award for web design london" height="25.251" width="159.339" /> </div> <div class="image-container scroll-reveal-grow" style=""> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20163.16%2046.277'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/05/the-drum-awards.svg" alt="Drum design award logo for web design london" height="46.277" width="163.16" /> </div> <div class="image-container scroll-reveal-grow" style=""> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20208.53%2030.659'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/05/css-design-awards.svg" alt="CSS design award winner logo for web design london services" height="30.659" width="208.53" /> </div> <div class="image-container scroll-reveal-grow" style=""> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20115.511%2032.806'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/05/Clutch-Logo-WO.svg" alt="Clutch award winner logo for web design services" height="32.806" width="115.511" /> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg -bg-alignment-right" data-pnp-equate-height=".equalise" data-resize-mobile="false" style=""> <div data-pnp-animate="overlapIn" class="overlap-background pnp-bg -right bg-colour-base-grey" style=""></div> <div class=" container -large "> <div class="row fifty-fifty-layout" data-pnp-equate-height=".equalise"> <div class="col-xs-12 col-left-side col-sm-6 equalise">  <section class="component component-image -collage -image_collage1 hidden-xs" style=""> <div class="image-container"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20544'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2020/04/PlugandPlay20190709-L.jpg" alt="Guildford Office of web design company team meeting" height="544" width="600" /> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20700%20954'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2020/04/Gabs-and-Tim-portrait-pnp1-L.jpg" alt="web developers London" height="954" width="700" /> </div> </section> </div> <div class="col-xs-12 col-right-side col-sm-6 equalise"> <section class="component component-text " style=""> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading2 heading1">Headless SEO</h2> <p>Our lived experience of working on <a href="https://www.plugandplaydesign.co.uk/ecommerce-website-design-london/">eCommerce websites</a> in highly competitive markets, is that alignment between target keywords and landing page URLs makes a huge difference to ranking performance. The Headless solution selected can have a significant impact on <a href="https://www.plugandplaydesign.co.uk/seo-agency/">SEO</a> performance. For example, reheading with a CMS like <a href="https://www.plugandplaydesign.co.uk/wordpress-agency-london/">WordPress</a> can improve SEO control and optimisation, whereas SEO is a critical limitation of PWAs on Shopify.</p> <p>Household brands often have an audience actively looking for their products so SEO is less important to them. However, smaller businesses rely on discovery to fuel their retail strategy and SEO optimisation can be fundamental to their success or failure.</p> </div> <div class="button-container -left"> <a href="https://www.plugandplaydesign.co.uk/contact/" class="btn -dark"> <span>Let's talk</span> </a> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12">  <section class="component row component component-image-grid " style=""> <h2 class="heading1 main-heading">Some technologies we use</h2> <div class="image_grid_logos images -images-col-4"> <div class="image-container scroll-reveal-grow" style=""> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20381%20210'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/02/Logo-Frame-2.png" alt="" height="210" width="381" /> </div> <div class="image-container scroll-reveal-grow" style=""> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20381%20210'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/02/Logo-Frame-1.png" alt="" height="210" width="381" /> </div> <div class="image-container scroll-reveal-grow" style=""> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20381%20210'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/02/Logo-Frame.png" alt="" height="210" width="381" /> </div> <div class="image-container scroll-reveal-grow" style=""> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20381%20210'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/02/Logo-Frame-3.png" alt="" height="210" width="381" /> </div> <div class="image-container scroll-reveal-grow" style=""> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20381%20210'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/02/Group-13151.png" alt="" height="210" width="381" /> </div> <div class="image-container scroll-reveal-grow" style=""> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20381%20210'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/02/Group-13153.png" alt="" height="210" width="381" /> </div> <div class="image-container scroll-reveal-grow" style=""> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20381%20210'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/02/Group-13150.png" alt="" height="210" width="381" /> </div> <div class="image-container scroll-reveal-grow" style=""> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20381%20210'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/02/Group-13149.png" alt="" height="210" width="381" /> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -testimonial2 text-dark" style=""> <div class="inner"> <div class="image-container"> <div class="author-image" data-pnp-animate="fadeIn"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20185%20182'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/04/WWF-logo-for-clutch.png" alt="" height="182" width="185" /> </div> </div> <blockquote class="quote-container"> <div class="heading2 content" data-pnp-animate="fadeIn"> <p>“Our internal team was impressed by the quality of their work. It was a really positive experience. We developed a great relationship with them. We’ve ended up with a better version of the product than we started with. It’s scalable and more robust and it’s enabling us to partner with other organizations in a meaningful way. We would like to work with them again on other projects.”</p> </div> <div class="author content"> <div class="author-image" data-pnp-animate="fadeIn"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20185%20182'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/04/WWF-logo-for-clutch.png" alt="" height="182" width="185" /> </div> <div class="author-name" data-pnp-animate="fadeIn"> <p>Chris Cottrell, Senior Digital Product Manager, WWF</p> </div> </div> </blockquote> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-bottom: 20%;"> <div class="inner"> <h2 class="heading heading1" data-pnp-animate="fadeInBottom"> Omni-channel with Shopify </h2> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <p>A Headless Shopify approach gives Marketing and eCommerce Managers the opportunity to achieve a truly omnichannel user experience. If your business has a number of customer facing interfaces including <a href="https://www.plugandplaydesign.co.uk/custom-web-design-agency/">websites</a> and <a href="https://www.plugandplaydesign.co.uk/mobile-app-developers-london/">apps</a>, a Headless strategy may help you to use a single backend system as a consistent source of data for orders, stock and product data. The impact of going Headless is that you can provide a consistent user journey where the user experience can be optimised.</p> </div> </div> <div class="button-container -left" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".5s"> <a href="https://www.plugandplaydesign.co.uk/contact/" class="btn -dark"> <span>Get started</span> </a> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-dark-grey" style=" "> <div class=" container -large "> <div class="row -padding-none fourty-sixty-layout"> <div class="col-xs-12 col-sm-4 "> <section class="component component-text -title text-white" style=" padding-top: 20%;"> <div class="inner"> <h2 class="heading1" data-pnp-animate="fadeInLeft"> Awards </h2> </div> </section> </div> <div class="col-xs-12 col-sm-8 "> <section class="component component-text text-white" style=" padding-top: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <hr style="opacity: 0.2; margin: 0;" /> <div style="display: flex; justify-content: space-between; padding: 2.26em 3em;"> <h3 class="heading heading3">Best International eCommerce</h3> <p><strong style="padding-left: 2em;">eCommerce Awards</strong></p> </div> <hr style="opacity: 0.2; margin: 0;" /> <div style="display: flex; justify-content: space-between; padding: 2.26em 3em;"> <h3 class="heading heading3">Top Software Developers in the UK</h3> <p><strong style="padding-left: 2em;">Clutch</strong></p> </div> <hr style="opacity: 0.2; margin: 0;" /> <div style="display: flex; justify-content: space-between; padding: 2.26em 3em;"> <h3 class="heading heading3">Best Website</h3> <p><strong style="padding-left: 2em;">Drum Design Awards</strong></p> </div> <hr style="opacity: 0.2; margin: 0;" /> <div style="display: flex; justify-content: space-between; padding: 2.26em 3em;"> <h3 class="heading heading3">Mobile Excellence Award</h3> <p><strong 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