RSL Awards | Digital Transformation Project

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RSL needed to <a href="https://www.plugandplaydesign.co.uk/digital-transformation-consultants/">digitally transform</a> their online ecosystem with the delivery of a new <a href="https://www.plugandplaydesign.co.uk/headless-shopify-agency/">headless eCommerce website</a> and technology stack to deliver a seamless omni-channel user experience.</span></p> </div> <dl class="points" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".9s"> <dt class="title">Lead time:</dt> <dd class="text">12 Months</dd> <dt class="title">Sector:</dt> <dd class="text">Musical Education & Awards</dd> <dt class="title">Target Type:</dt> <dd class="text">B2B & B2C</dd> <dt class="title">Demographic</dt> <dd class="text">Music Teachers & Schools, Parents, International Distributors</dd> <dt class="title">Website Goal:</dt> <dd class="text">Increase sales, Increase teacher sign ups, modernise the interface</dd> <dt class="title">Services:</dt> <dd class="text">Web Design, Web Development, Headless Shopify, WordPress, Digital Marketing, eCommerce, Digital Transformation</dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202858%201386'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/08/Screenshot-2023-08-31-at-11.50.04.png" alt="" height="1386" width="2858" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -collage -image_inset " style=""> <div class="image-container"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%203228%202000'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/07/Web-mockup-frame-1.png" alt="" height="2000" width="3228" /> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-dark" style=" padding-top: 0%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">The challenge</h2> <p>Having grown organically over time, RSL’s website had become disjointed and difficult to use. It utilised a number of different systems, websites and technologies to deliver a broad range of functions. For example, one website was used to sell learning materials and another was used for lesson and exam bookings. This segmented approach overcomplicated the user experience and made it impossible to purchase complimentary products such as lessons, music books and exams together.</p> <p>RSL challenged us to overhaul their digital infrastructure and deliver a unified website with an omni-channel user experience that would deliver a high quality and consistent user experience.</p> <p><a class="btn -medium-grey -external-link" href="https://www.rslawards.com/" target="_blank" rel="noopener">View site</a></p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -medium "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 10%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201614%20800'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/08/Image-block-row-x3.jpg" alt="" height="800" width="1614" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -medium "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-top: 5%;padding-bottom: 10%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201614%20800'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/07/Image-block-row-x3.png" alt="" height="800" width="1614" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #f6f6f6;"> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -collage -image_inset " style=""> <div class="image-container"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202132%201440'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/07/Mobile-mockup-frame.jpg" alt="" height="1440" width="2132" /> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large text-dark" style=" background-color: #f6f6f6;padding-top: 0%;padding-bottom: 15%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">Our approach</h2> <p>Our team delivered a <a href="https://www.plugandplaydesign.co.uk/digital-transformation-consultants/">digital transformation</a> process for RSL, selecting new technology that would enable them to unify their user journeys into a single intuitive website with more accessible content.</p> <p>By combining the user journeys, we enabled RSL to tap into the gift giving market which funds a significant proportion of musical education, with the majority of learning being financed by parents or grandparents.</p> <p>We delivered a technology review, proof of concept, <a href="https://www.plugandplaydesign.co.uk/custom-web-design-agency/">new website</a>, <a href="https://www.plugandplaydesign.co.uk/headless-shopify-agency/">headless eCommerce</a> system and <a href="https://www.plugandplaydesign.co.uk/seo-agency/">SEO strategy</a> to create a high performance website that was intuitive, flexible and provided a seamless user experience. The new ecosystem has a number of deep integrations that were managed by our development team to ensure that data was seamlessly and securely passed between systems.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #f6f6f6;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -two_columns v-padding text-black" style="padding-top: 0% !important; padding-bottom: 0% !important; padding-top: 20%;padding-bottom: 0%;"> <div class="inner"> <dl class="list" data-pnp-animate="fadeInLeft"> <dt class="title">Scope</dt> <dd class="content"><ul> <li class="li1"><a href="https://www.plugandplaydesign.co.uk/digital-transformation-consultants/">Digital Transformation</a></li> <li class="li1">Technical Assessment</li> <li class="li1">Adobe XD Wireframe Prototypes</li> <li class="li1"><a href="https://www.plugandplaydesign.co.uk/custom-web-design-agency/">Adobe XD Web Design Prototypes</a></li> <li><a href="https://www.plugandplaydesign.co.uk/ux-design-london/">UX Design</a></li> <li class="li1"><a href="https://www.plugandplaydesign.co.uk/multilingual-web-design/">International WordPress Development</a></li> <li class="li1"><a href="https://www.plugandplaydesign.co.uk/multilingual-web-design/">Multilingual & Multi-currency</a></li> <li class="li1"><a href="https://www.plugandplaydesign.co.uk/headless-shopify-agency/">Headless Shopify</a></li> <li><a href="https://www.plugandplaydesign.co.uk/ecommerce-website-design-london/">eCommerce</a></li> <li class="li1"><a href="https://www.plugandplaydesign.co.uk/seo-agency/">SEO Strategy</a></li> <li class="li1">Integration with CloudApp & Dynamics</li> </ul> <p> </p> <p> </p> <p> </p> </dd> </dl> <dl class="list" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".15s"> <dt class="title">Resource</dt> <dd class="content"><ul> <li class="li1">1 x SEO Strategist</li> <li class="li1">1 x Website Designer</li> <li class="li1">1 x Technical Solutions Architect</li> <li class="li1">2 x WordPress Developer</li> <li class="li1">1 x Shopify Developer</li> <li class="li1">1 x Backend Developer</li> <li class="li1">1 x Quality Assurance Tester</li> <li class="li1">1 x Project Manager</li> </ul> </dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -collage -image_inset " style=""> <div class="image-container"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201614%201000'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/07/1614-x-1000px-Image-Frame-8.jpg" alt="" height="1000" width="1614" /> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #f6f6f6;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-bottom: 5%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201614%201000'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/07/1614-x-1000px-Image-Frame-9.jpg" alt="" height="1000" width="1614" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-black" style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">Technical review</h2> <p>We assessed RSL’s business requirements and proposed a technical solution that leveraged multiple systems as part of a composable architecture approach. By combining a number of market-leading solutions, we could deliver a high performance website while avoiding the high costs and risks associated with delivering custom functionality.</p> <p>Our solution utilises <a href="https://www.plugandplaydesign.co.uk/headless-shopify-agency/">Headless Shopify</a> as the <a href="https://www.plugandplaydesign.co.uk/ecommerce-website-design-london/">eCommerce</a> engine behind the site. <a href="https://www.plugandplaydesign.co.uk/wordpress-agency-london/">WordPress</a> was selected as the CMS ‘head’ to provide RSL with the most content dexterity and the best SEO outcomes. Microsoft Dynamics was retained as RSL’s ERP system and we utilised RSL’s API to integrate with WordPress and Shopify.</p> <p>Combining technology adds a level of complexity to a project and it’s critical to ensure that the systems work in harmony together. We created a proof of concept of our recommended technology stack (WordPress, Shopify, Dynamics and RSL’s internal API) before the website project started to test how the systems worked together and check the integration points.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201207'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/07/RSL-Awards-Plug-and-Play-FINAL-v2-2-scaled.jpg" alt="" height="1207" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-black" style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">eCommerce website</h2> <p class="p1"><span class="s1">We delivered a <a href="https://www.plugandplaydesign.co.uk/headless-shopify-agency/">headless Shopify eCommerce</a> system with a <a href="https://www.plugandplaydesign.co.uk/wordpress-agency-london/">WordPress</a> ‘head’ to provide RSL with a high level of content management flexibility while also meeting performance requirements for the site. </span></p> <p class="p1"><span class="s1">WordPress enables us to overcome the native SEO limitations of Shopify, utilising the best parts of each system and laying the groundwork to secure new keyword rankings for RSL Awards.</span></p> <p class="p1"><span class="s1">The <a href="https://www.plugandplaydesign.co.uk/ecommerce-website-design-london/">eCommerce website</a> pulls data from RSL’s backend system (Microsoft Dynamics) so users can find music teachers, book exams and undertake key searches on the site. The website pulls product information from Shopify and utilises the Shopify checkout to handle the shop experience. </span></p> <p class="p1"><span class="s1">In collaboration with RSL’s internal IT team, we integrated Microsoft Dynamics with Shopify. It was important that Dynamics remained the data source for all data behind the site so this integration enables products to be added to Dynamics, pulled into Shopify, then pushed to the eCommerce website for users to browse. Dynamics listens for when orders are placed via Shopify and pulls orders back into Dynamics to be actioned by the RSL team.</span></p> <p class="p1"><span class="s1">For RSL’s customers, the website experience is seamless and is all handled within a single interface, giving the impression that everything is handled by a single system.</span></p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-parallax " style="" data-scrollax-parent="true" > <div class="image pnp-bg full-height parallax" data-scrollax="properties: { 'translateY': '200px' }" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/08/1614-x-1000px-Image-Frame-RSL-scaled.jpg"> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-parallax " style=" padding-bottom: 10%;" data-scrollax-parent="true" > <div class="image pnp-bg full-height parallax" data-scrollax="properties: { 'translateY': '200px' }" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/08/1614-x-1000px-Image-Frame-2.jpg"> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row fifty-fifty-layout"> <div class="col-xs-12 col-left-side col-sm-6"> <section class="component component-image -display-type-standard " style=" padding-top: 20%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201600%201200'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/08/Web-mockup-frame.png" alt="" height="1200" width="1600" /> </section> </div> <div class="col-xs-12 col-right-side col-sm-6"> <section class="component component-text " style=" padding-top: 23%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">Multi-currency purchases</h2> <p class="p1">RSL Awards enables customers to purchase products in their local currency based on their location.</p> <p class="p1">The website has the ability to incorporate <a href="https://www.plugandplaydesign.co.uk/multilingual-web-design/">multi-lingual and specific multi-territory targeting</a> as the business continues to grow their international digital offering.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text " style=" padding-top: 20%;padding-bottom: 0%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">Omni-channel user experience</h2> <p class="p1">Our team delivered a consistent omni-channel experience for RSL customers, aligning the online and offline experience.</p> <p class="p1">Taking a headless approach enables data to be served from a single source (Microsoft Dynamics) to multiple user interfaces and customer touch points. In practice, this means that users receive a connected and consistent experience whether they call RSL’s phoneline, check availability and products via the website, or if they call a tutor to book a music lesson.</p> <p>This change has been truly transformational for RSL and delivers a flexible and robust platform for future business growth.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #ffffff;"> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -collage -image_inset " style=""> <div class="image-container"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202408%201496'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/08/Web-mockup-frame-RSL.jpg" alt="" height="1496" width="2408" /> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #ffffff;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201071'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/08/1066px-Mobile-Mockup-Frame-1-scaled.jpg" alt="" height="1071" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #ffffff;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style=" padding-top: 10%;padding-bottom: 10%;" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%20960'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/08/1066px-Mobile-Mockup-Frame-scaled.jpg" alt="" height="960" width="2560" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #f6f6f6;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12">  <section class="component component-showcase -showcase_wide_image" style=""> <div class="inner v-padding" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202118%201134'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/07/Web-mockup-frame-4-e1693484963552.jpg" alt="" height="1134" width="2118" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Find a teacher tool </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>Students can find music teachers and schools in their area via the find a teacher tool. Availability is pulled dynamically from Microsoft Dynamics into the WordPress website interface, delivering rapid search results that are specific to the user’s search criteria.</p> </div> </div> </div> </div> <div class="inner v-padding" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202560%201586'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/07/1614-x-1000px-Image-Frame-11-scaled.jpg" alt="" height="1586" width="2560" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Map view </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>Location is an important factor for RSL customers when finding music lessons. To improve the conversion rate and provide a seamless user journey, we introduced a map view to the ‘find a teacher’ search.</p> </div> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-black" style=" padding-top: 20%;padding-bottom: 0%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">SEO strategy</h2> <p class="p1"><span class="s1">RSL’s existing website was performing very well in search engines, with over 100 keywords in the top 3 positions of Google. </span></p> <p class="p1"><span class="s1">For businesses performing well for SEO, significantly changing the website can be a large risk so RSL’s marketing team </span><span class="s1">challenged us to preserve and build upon rankings with the new website launch. </span></p> <p class="p1"><span class="s1">We delivered an <a href="https://www.plugandplaydesign.co.uk/seo-agency/">SEO strategy</a> that benchmarked RSL’s existing performance and identified opportunities to improve their digital footprint. After analysing</span><span class="s1"> hundreds of keywords, our SEO team selected the ones that had high search volumes, high intent and RSL had a statistical opportunity of ranking for in search engines. </span></p> <p class="p1"><span class="s1">The website was built around the strategy – everything from the user journeys, website structure and code base impacts the ranking opportunity of a website so delivering the website around the strategy ensured that RSL was positioned to climb the rankings.</span></p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -collage -image_inset " style=""> <div class="image-container"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201492%20790'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2023/07/Screenshot-2024-05-30-at-14.12.13.png" alt="RSL SEO results 2024" height="790" width="1492" /> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text text-black" style=" padding-top: 0%;padding-bottom: 10%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">SEO results</h2> <p class="fadeInAuto -in full-visible" data-pnp-animate="fadeInAuto">The chart above represents the keyword positions held by the RSL Awards website since launch. Blue bars represent positions 1-3 in Google, green represents the remainder of page 1 in Google, and purple shows page 2 listings.</p> <p class="fadeInAuto -in full-visible" data-pnp-animate="fadeInAuto">In the 2 months following launch, RSL’s keyword rankings remained extremely stable and their search engine visibility grew by over 11%.</p> </div> </div> </section> <div class='component-countdown number ' data-from='1' data-to='11' data-duration='1000'> <div class='inner'> <span class='prefix'>+</span> <span class='num-container'> <span class='num'>1</span> <span class='num-hidden'>11</span> </span> <span class='suffix'>%</span> </div> <div class='sub-text'>Increase in search engine visibility since launch</div> </div> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text 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